26:32JP Middleton · Tutorial
This Boring AI Business Earns $3.5M/Year
How a seven-year-old local business marketing agency built $25M in revenue without writing a line of code — and the six-AI-employee system behind it.
June 17thThe argument in one line.
A Claude browser skill turns hours of manual Google Maps research into a qualified franchise lead list in minutes, but the real product worth selling those leads is a seven-part automation system that closes every point where an interested customer quietly drops off before paying.
Read if. Skip if.
READ IF YOU ARE…
- You run or want to start an AI/marketing agency and need a faster way to build a qualified local-business prospect list.
- You already sell websites, reputation management, or lead follow-up to local businesses and want a franchise-specific outreach angle.
- You want a concrete checklist of where local businesses lose customers between a Google search and a sale, to use as a sales diagnostic.
SKIP IF…
- You want a hands-on Claude Code build tutorial — the Chrome skill and outreach tool are described and demoed, not built step by step on screen.
- You need independent verification of the $25M revenue and 200-client claims — the video only shows screenshots the creator narrates himself.
The full version, fast.
A Claude browser extension paired with a custom-built 'skill' crawls Google Maps for a chosen industry and city, returning a spreadsheet of qualified leads in under an hour instead of the days manual research used to take. The creator argues the fastest growth comes from targeting franchises rather than independent businesses, since franchise owners share results with each other at conferences and on advisory boards. The actual product to sell is a seven-part AI system, one automation per 'exit' where a customer drops off, covering site speed, database reactivation, reviews, lead response time, missed calls, sales coaching, and paid ads. He backs the pitch with screenshots of payment-processor revenue and closes with an application link to work with him directly.
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00:00 – 01:14
01 · Agentic AI lie
Cold open dismissing generic agentic AI hype, then reframes the promise around Claude wired to Google Maps for lead research.
01:14 – 02:20
02 · Wrong industry?
Installs the Claude for Chrome extension and explains the four-criteria rubric (proof of concept, TAM over $10K, high ticket, growing market) for picking which industry to target.
02:20 – 03:22
03 · Does this work?
Shows a real 2019 Facebook DM outreach thread with two gym owners that turned into booked calls, signed clients, and testimonials.
03:22 – 05:15
04 · $25M receipts
Screenshots payment-processor and Stripe dashboards to back up an $25M+ in agency revenue claim, and explains he's building toward selling the agency at a portfolio multiple.
05:15 – 05:53
05 · Cheat code?
Argues against prospecting independent businesses one at a time and pivots to targeting franchises instead.
05:53 – 08:18
06 · 200 clients overnight
Tells the story of landing one Anytime Fitness franchisee client in 2019 who referred him to over 200 gym owners via a franchise advisory board, and demos the franchise-gap-outreach skill that ranks low-review franchise locations against competitors.
08:18 – 13:00
07 · 7 hidden exits
Walks through the first four of seven 'exits' where a customer drops off before buying: slow/desktop-only websites, unfollowed-up old leads, no review-request system, and slow lead response times, each with a stat and the automation that closes it.
13:00 – 15:19
08 · Nobody picked up
Covers exit five (missed phone calls answered by an AI receptionist) and exit six (an AI sales coach that role-plays and reviews consultations to fix undertrained closers).
15:19 – 16:39
09 · $70K/mo proof
Closes with exit seven (paid ads for awareness), a case study of scaling one franchise brand to almost 50 locations and $70K/mo, and a pitch to apply for a 1:1 partnership call.
Lines worth screenshotting.
- The average local business site takes around 15 seconds to load, and Google's own data shows 53% of visitors are gone after 3 seconds.
- 70% of local business websites aren't built for mobile, and 78% of phone visitors bounce from a desktop-only layout.
- Old leads convert at a 45% rate by text versus 6% by email, and most conversions happen by the sixth follow-up attempt, not the first.
- 98% of people check Google reviews before buying from a local business, but only 11% of local businesses ever ask a customer for one.
- Replying to a website lead within 5 minutes instead of the average 42 hours increases the odds of converting it by over 400%.
- 62 out of every 100 calls to a local business go unanswered, and an unanswered caller usually just calls the next business on the list.
- Only 30% of local-business staff ever receive formal sales training, and salespeople who train weekly see over a 50% increase in sales.
- Franchise owners inside the same brand don't compete with each other, so one good result can turn into dozens of warm referrals through advisory boards and conferences.
- A tool that ranks franchise locations by low Google reviews against nearby higher-rated competitors turns cold prospecting into a data-ranked shortlist.
Seven leaks decide whether a local-business lead becomes a customer.
WHAT TO LEARN
Finding leads is the easy part; the AI product worth selling to local businesses is one that plugs the seven specific points where an interested customer quietly drops off before ever paying.
01Agentic AI lie
- A generic AI chatbot doesn't make money by itself; the value comes from pairing it with a concrete data source and a repeatable process, like Claude plus Google Maps for lead research.
- Manual research that used to take days can be compressed to under an hour once the data-pulling step is automated into a reusable skill.
02Wrong industry?
- Before picking a market to sell into, score it on proof of concept, a total addressable market above $10K, high ticket price, and growth, rather than picking on gut feel.
03Does this work?
- Direct outreach on the platform where a business is already active, like a Facebook Page message, can out-convert cold email for local-business prospecting.
04$25M receipts
- Being able to show real revenue screenshots from a payment processor is a credibility shortcut that substitutes for a portfolio when pitching a service.
05Cheat code?
- Targeting one well-connected member of a network, like a franchise brand, association, or advisory board, beats prospecting isolated small businesses one at a time, because members refer horizontally inside the group.
06200 clients overnight
- Franchise owners inside the same brand don't compete with each other, so they share results freely at conferences and on advisory boards, turning one good client into dozens of warm referrals.
077 hidden exits
- Local business sites that take longer than 3 seconds to load lose over half their visitors before the page even finishes rendering, and most aren't built for mobile at all.
- Old leads and past customers convert at a much higher rate by text than email, and most conversions happen by the sixth outreach attempt, not the first or second.
- Only 11% of local businesses ever ask happy customers for a review even though 98% of shoppers check reviews first, so automating the ask closes an easy, mostly ignored gap.
- Replying to a website lead within 5 minutes instead of the average 42 hours can increase the odds of converting that lead by roughly 400%.
08Nobody picked up
- A majority of calls to local businesses go unanswered, and every missed call is a caller who's likely already dialing a competitor next.
- Only a minority of local-business staff ever get formal sales training, so a scripted, role-played sales process can meaningfully lift close rates even with the same lead volume.
09$70K/mo proof
- Paid ads for awareness work best as the last fix, not the first, since sending new traffic through a slow site, a dead database, and unanswered calls just wastes the ad spend.
Terms worth knowing.
- Claude skill
- A reusable workflow built inside Claude that combines instructions and connected tools, like a browser, so Claude repeats a specific multi-step task, such as crawling Google Maps for a given industry and city, on command.
- Franchise gap outreach
- An outreach approach that targets franchise locations with unusually low Google review scores compared to nearby competitors, then sequences follow-up messages around that gap.
- Total addressable market (TAM)
- The total revenue opportunity available if every potential customer in a given market became a paying customer.
- Database reactivation
- Re-engaging a business's existing list of past customers and old leads, usually by automated text or call, instead of only chasing brand-new prospects.
Things they pointed at.
00:00toolGoogle Maps
04:49toolValue Buddy (business valuation service)
Lines you could clip.
00:13
“Claude on its own won't make you money because Agentic AI is complete bullshit. But Claude plus Google Maps can definitely make you $30,000 a month this year.”
08:35
“Picture a business's customers as a car, just driving down a highway toward that business... along the highway, there's seven different exits that'll lead the customer to a competitor.”
09:20
“If a website takes longer than five seconds to load, 90% of the traffic just leaves.”
10:50
“It takes six attempts to turn a lead back into a customer, and on average staff and business owners at local businesses reach out 1.3 times.”
13:50
“It's a cycle that we put the leads through that end up squeezing the juice out of every single opportunity we have to help the business owner make more money.”
Word for word.
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metaphor
Claude on its own won't make you money because Agintiq AI is complete bullshit. But Claude plus Google Maps can definitely make you $30,000 a month this year. When I first started my $25,000,000 AI agency, Jim Embers Now, I was searching on Google for hours just to find four to five businesses that looked decent.
Then I'd have to copy all of their information and then paste it into a spreadsheet from Google, and this would take me days, and those were days and hours that some of my competitors beat me to reaching out to some of the businesses that I have on my list. But now you can build a list of hundreds of quality leads in less than an hour.
I'm gonna show you how to do it and also give you the cheat code to find the best possible clients you can reach out to. This is exactly what I'd pay to have when I first started, so let's get into it. So the first thing we're gonna wanna do is connect Claude to Google Chrome.
And so, obviously, you need to use Google Chrome and then you need to go to claud.com/claud-forward-chrome. So that's what I'm on right here. All you have to do is click add to Chrome and then what it's gonna do is it's gonna download it.
You wanna authorize it right here and then from there, all you need to do is pin it to your extension bar. I'm gonna click on it, and then I'm gonna click I understand and I accept the terms, and then click next, next. And now from here, Claude is connected to Google Chrome.
It's literally that simple. And what you wanna do from here is you wanna pick the industry that you're gonna actually go after. When it comes to picking the industry you're gonna go after, it's very important that you pick one that you're gonna be able to have a lot of success in while not having to work too hard.
And so what I went ahead and did is I actually built a rubric that you can upload into Claude that will do the research for you and it's an eight page document. This is it right here.
And so what I went ahead and did is did it for roofers, but as you can see, it pulled all of this. And really the four things you wanna look for is proof of concept, meaning you want to have other people making money doing it.
You want the total adjustable market to be greater than 10 k, and you want it to be high ticket, and then in addition to that, you want it to be a growing market. And so as you can see here, roofers checked all those boxes boxes and it did a lot of other additional work. And so what I built is this thing which is a skill within Claude that's connected to Google Chrome and what it will do is it will crawl a city based off the market you're going after.
All you literally have to do is tell it the industry you're going after and the city that you wanted to do the research in. And so as you can see here, it pulled all of this information and it gave me all of this for roofers. And then I did it again for gems because that's the industry that I go after.
You can see all of the gems that I was able to pull. And now what I'm gonna show you is just proof that this actually works because this is literally what I did to get my first customer. So this is a guy named Wade Wilburn, the owner of a gym called Exclusive Fitness.
And then this is Patrick, the owner of a gym called Greatness Fitness.
And so if I just go to their pages, this is Exclusive Fitness, and I hit message, what you're gonna see is this was me back in 2019 DMing them on Facebook after I did this research. And if I just scroll through this, you're gonna see that I was able to book a call with them.
And then from there, obviously, I was able to sign them up and that's why Wade right here gave me a testimonial. And then obviously, if I go over here to Greatness Fitness, which is the other business, and I click on message, you can see here back in 2019, the exact same thing, I where was able to book an appointment with them and ultimately get them to become a customer of mine.
If I just go back here, you're gonna see that he ended up giving me a testimonial. My point in showing you this is that if you do this, you're gonna be able to save yourself a ton of time and you simply can just reach out to these businesses on Facebook and do that. But before I show you what you should sell after you provide this, let me show you proof that I've actually generated over $25,000,000 with my AI agency.
Okay? So if I just go over here to my payment processor, what you'll be able to see is just right there on July 14, we collected $43,000. If I go to the last twelve weeks, you can see we've generated $743,000.
So I can only show you the last twelve months on there. So now if I go over to my payment processor, what you can see is these are all of the invoices we've actually run through that payment processor exported, because I can't show you anything past the twelve months.
This is what we've run through it. This is exported from a payment processor called Allen that we used, where we ran $839 through this one.
We ran $400 through this one. We ran 72,000 through this one.
We ran a lot through this one. 4,800,000 right there. And then on this one, we ran 682,000.
And then this one, we ran a lot through as well. 3,000,000. Right?
Now here's a Stripe account. We used to use Stripe before we switched to the payment processor I just showed you, where you can see we did 6.5. On this one, we did $9.47, $7.82, 1.3590, and then $9.45 and $523,000.
And the reason why I'm making this content, and the whole purpose behind all of this, is that I'm looking to eventually sell my business because my broker told me that if I can help around three to four other people do exactly what I've done but in different verticals, instead of selling for a four x multiple, I could roll those businesses into a portfolio and then sell for potentially an 8 to 15 x multiple, which would ultimately take my business from being worth around $5,000,000, which is what I got it valued at by a company called Value Buddy, to instead being worth 10 to $15,000,000 for literally no additional work other than me helping other people do what I've already done, which is the one thing I know more about than anything else because it's what I've done for the last eight years.
So if you're serious about building this, you can apply to work with me directly through the link below on this video. We'll have a one to one conversation. I'll be able to determine whether I think you're a good fit or not, and if you are, great.
If not, no big deal. And so the cheat code that you wanna make sure you do is you don't wanna just keep reaching out to a bunch of independent businesses. The reason why is because the mistake that almost everyone makes with a tool like the skill that I just showed you is they pull every single business in the city and then they go as wide as possible and they just add in all of these random businesses.
But that only gets them a list of random businesses. So some of them are not gonna have the money to pay you, and others don't even need your services, and the rest are in completely different markets. So it's just a waste of time.
So what ends up happening to most people is they burn out before you find someone who's actually gonna be willing to pay you for your offer. And so before starting to build your list, you need to know exactly who you wanna find, and you need to search for franchises. In 2019, I landed one client, Jeff.
He's an Anytime Fitness owner, and he owned 12 Anytime Fitnesses. I got him very good results, and he'd never seen any results like this. And then he went, and he talked about me on his franchise advisory board.
And that one conversation made me acquire over 200 gym owners in a very short period of time. And from one day to the next, I had more clients than I could literally handle, and that's why franchises are a cheat code.
They don't compete with each other, so they aren't afraid to help each other get better results. They sit on advisory boards. They're in private groups, and they meet up at conferences all the time.
So if you get a really good owner and a franchise, great results, he'll literally just end up referring you to a ton of other people that run the same exact business. So here's what you're actually gonna do with Claude to ensure that you find these businesses. And so if I go back over here and go back to Claude, I built another skill that does exactly this.
And so if I just scroll down here, as you can see, right, I'd I'd put in the franchise gap outreach for gyms in Louisville, Kentucky, and now what it ended up pulling is it will build the list of businesses that are franchises that have very low reviews, and then it will also create the outreach message you wanna send for day one, day three, day seven, day 14 based on their reviews and how they rank compared to their competition.
So it literally pulls the franchises that have the lowest Google reviews and then finds their competitors that have higher Google reviews, and then it leverages data in the follow-up and in the reach out to them peak their interest. And so if you want this skill, just comment below. I'll easily be able to send them all over to you if you want them.
If I now just scroll up back on twenty nineteen here, all of these people I'm doing testimonials with are Anytime Fitnesses because my first three customers were independent gyms, and then I ran an email blast and and reached out to all of them on Facebook to get them to become my customer. Then what ended up happening is I ended up getting invited by Jeff.
This is Jeff and this is me to speak in front of over 50 Anytime Fitness owners at a conference that they were having in New Orleans back in 2019. This is pre COVID. The only reason I was able to do this is because I got an independent gym owner results, and then I marketed those results to them and reached out to them on Facebook, got them as customers.
And then from there, literally this one customer was able to help me acquire so many more. And as you see these posts, club one forty one, club one forty two, club one forty three, these are all Anytime Fitnesses if you read this. And I had this filtered back to 2019.
And so now if I just refresh this and show you what it looks like now, I'm still doing the exact same thing literally right now. So now the question is what do you actually sell to these people? And there's a very specific AI system that every single one of these businesses needs to be able to grow.
It's a system that they've never been sold before typically. And I know it because this is the exact same system that I sell in my agency gym members now that's generated over $25,000,000. And so what I want you to do is .
The path is completely empty, but along the highway, there's seven different exits that'll lead the customer to a competitor. Each exit is a problem the business has that gives the customer a reason to pull up before they ever even arrive at the business. So what this system does is it just closes each of those exits so each prospect can go straight into the business and become a client.
Now what I'm gonna do is I'm gonna walk you through these seven problems and how the system solves each and every single one of them. Okay. So exit number one is the page never loaded.
So what I mean by this is their website. And so on average, what Google's data shows is that local brick and mortar businesses, over 50% of them fail the Google load page speed test. If a website takes longer than five seconds to load, 90% of the traffic just leaves.
If it takes longer than three seconds, over 50% of the traffic leaves. In addition to that, these businesses, if it does load quick, their websites are not optimized for a phone.
They're built for somebody that's on a desktop computer. And so have you ever gone to a website and ended up on it, but you were on your phone and you could tell it was built for a desktop and you just bounced. The data shows that on average, seventy eight percent of people that experience going to a local business on a phone that's built for a desktop just leave and then find a competitor.
Then in addition to that, most of these businesses websites, they have a contact form. Have you ever seen a contact form that says contact us?
What the data shows is that that is the lowest converting form on a website. And so what we do instead of that is we make sure that the page loads in less than a second. We make sure that the page is optimized for desktop and mobile users.
And then in addition to that, we make a form with a promotion on it, not a contact us form, but a promotion that it incentivizes the person on the page to give their information because it's the whole point of a website. And by doing that, we see businesses websites increase in conversion by over a thousand.
Percent. We'll literally have clients whose websites are generating one to two leads a month. We change their website, they start generating over a dozen leads, sometimes over 30 leads a month just by making those simple changes.
And so the second exit is I forgot they existed. And And so what this is is the majority of businesses are sitting on a database of leads of people that gave them their information or were past customers at some point and they don't ever follow-up with them. And so what the data shows is that on average it takes six attempts to turn a lead back into a customer.
And on average, staff and business owners at local businesses reach out 1.3 times. And so what we do is we plug our AI into their database and reach out to them via text and call. And by doing this, we're able to get a lot of people coming through their door without them having to spend any money on marketing at all.
And that's why we focus on that second is because we're just capitalizing on the low hanging fruit that's sitting in their database that they're usually not doing anything with or they're just blasting them with email campaigns that as we know nobody responds to. So exit number three is I didn't trust them, which is the reputation manager.
And so what we're doing here, the majority of businesses on average, local brick and mortar businesses, only 11% of them ask customers for reviews. So 98% of people reference Google reviews before making a purchasing decision.
So if a business is running advertising and they have bad reviews, people are gonna look them up before becoming a customer. If they see that, they're gonna just go elsewhere. And so all we do is we plug our AI in to their database of active customers.
We reach out to them asking for feedback on how their experience was, and then we incentivize them with an offer to tell us how their experience was, basically saying, hey, Jacob. Just wanna know how your experience was on a scale of one to five, and if you let us know, we'll give you a chance to win a membership for free for the year.
We'll put you into a raffle that we run every quarter. By doing that, we get a ton of people to respond, and then from there, we what do is we follow-up with those people to get them to leave a review on Google and make it very easy for them to do it. And then once they leave a review, we follow-up with them asking for referrals as well, incentivizing them again saying, if anyone comes from you, we'll put your name in that raffle five more times for each person, and then anyone that you wanna refer, we'll give them a free seven day pass.
We make it very easy for them to do that. Exit number four is I reached out and heard nothing back. How many times have you reached out to a business through their website or their contact form and then they didn't get back to you?
That's all we're doing right here. What the data shows is that on average, local businesses take forty two hours of follow-up with leads. We've also seen is that if you follow-up within less than five minutes, your chances of getting that lead to come through the door increase by over 400%.
And so what we do here is we plug our AI into their website, leads that opt in, and we just follow-up right away within five minutes. And so just by doing that, we get a ton of leads that opt in to book and show up that they can then turn into customers without them having to lift a single finger. And that is why we do it fourth because once you fix the website, once you fix the reviews, you're now getting a lot of people coming to the website, then you've gotta make sure you're able to actually follow-up with them right away.
Now exit number five is I called and nobody picked up. So how many times have you called a local business and nobody picked the phone up? On average, 62 out of a 100 calls of local business don't get picked up.
And I've had customers where they've literally gotten 106 calls in one month, they answered six of them. So over 90% of their calls were missed. These are people that are calling the business that wanna become customers.
And if you don't pick the phone up, what the data shows is that these people are just calling other businesses. So if you call a restaurant to try and make a reservation and they don't pick up, you're gonna call another restaurant. That's just how it works.
And so what we do is we connect our AI to their phone so that if no one picks up within ten seconds, the AI picks up and then books them in, and then from there, it texts them to confirm their appointment to make sure they actually show up to their appointment. And then if they do show up, it then asks them for a review.
If they leave a review, it asks them for a referral. And so it's all a system now. As you can see, it's a cycle that we put the leads through that end up we have to help the business owner make more money and help more people.
And then exit number six is I talked to them, but they didn't convince me. And so on average, only 30 of people that work at local businesses ever receive formal sales training.
So if you've ever had an awkward experience at a local business where someone was trying to sell you something, this is why. It's because the majority of the time, the business owners have no clue what they're doing, and they don't teach their staff what to do because they don't know what to do. And so what we do because of that is we help them with it, and we create an AI that can help role play with them and then review their consultations.
And so what the data shows is that these people, the salespeople that receive training in some form of way regularly on a weekly basis, see over a 50% increase in sales. And so if you're getting all of these new opportunities through the door for these business owners, it doesn't matter if they can't close them because they're gonna blame you even if they don't close them.
Unfortunately, that's just how this works. And so that's what I've been able to create throughout this whole process is a bulletproof system that basically solves all these problems with the business owner leveraging AI. And then finally, exit number seven is I never knew they existed in the first place.
And so a lot of these businesses invest a lot of money into marketing, and they do a very bad job of it, or they work with companies that do a very bad job of it. And so we address all those problems, and then we pour gas on the fire by then running ads, hyper targeted ads for them, and then we nurture the leads that come through those ads for them.
Once we do all of this and we do it in the correct sequential order that I just broke down, these business owners end up getting very good results. And that's why, as I just showed you, I've been able to scale in one franchise over the last seven months to almost 50 locations, and that's now bringing my business in over $70,000 a month.
I just reached out to a couple people, and then we got one guy really good results, and now he's literally just telling everyone to work with us. And now even the owner of the franchise made us a preferred vendor, and we're going to speak at their conference in September to then go sign up a bunch more of them. So if you just search on Google Maps for franchises and sell them the system I just told you about, you can build a 6 figure AI agency in 2026, potentially even a 7 figure agency, but this window won't stay open forever.
So if you're gonna do this, the time is to start right now, I can help you do it a lot faster, not with a shitty course or a coaching program or a useless community. I've made over $25,000,000 in sales for my agency, so I really don't need your money. The way that I'll help you is to give you everything that I use in my agency so you can apply to the franchise you wanna work with.
Then I'll scale you to 7 figures per year, and the way I benefit is by acquiring a partner who I can add to my portfolio of companies. Every person I help gets me closer to my goal of selling for a very large multiple. So if you wanna take this opportunity while the window is still open, the application link is in the description below under this video.
You and I will hop on a one to one call where we'll be able to discuss how I can help you out and if I think you'd be a good fit. And if so, great. If not, I'll keep giving you the free value.
Thank you for watching. I'll see you in the next one.
The Hook
The bait, then the rug-pull.
He opens by torching the hype around agentic AI on its own, then narrows the promise to something specific: Claude wired to Google Maps as a lead-research engine, and a seven-part AI system as the actual thing worth selling to the businesses it finds.
Named ideas worth stealing.
08:35model
The Seven Exits
- Exit 1 — The Digital Storefront: "the page never loaded"
- Exit 2 — The Outreach Specialist: "I forgot they existed"
- Exit 3 — The Reputation Manager: "I didn't trust them"
- Exit 4 — The Website Manager: "I reached out and heard nothing back"
- Exit 5 — The Receptionist: "I called and nobody picked up"
- Exit 6 — The Closer's Coach: "I talked to them, but they didn't convince me"
- Exit 7 — The Marketer: "I never knew they existed in the first place"
Frames a local business's prospective customers as cars driving down a highway with seven exits leading to a competitor. Each exit is a specific failure point, and a dedicated automation (an 'AI employee') closes it, from a faster site and automatic review requests through 5-minute lead follow-up, AI call answering, sales-call coaching, and targeted ads.
Steal forany local-business or franchise growth offer, as the diagnostic checklist for what to fix (and sell) first
How they asked for the click.
VERBAL ASK
16:25link
“the application link is in the description below under this video. You and I will hop on a one-to-one call.”
Soft-pitched throughout as free value, then closes with a direct application-call ask backed by the earlier revenue proof and franchise case study rather than a hard sell.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
Visual structure at a glance.
