30:46Chris Koerner on The Koerner Office Podcast · Interview
He Asked AI To Make Money. It Did.
A non-coder gave an AI agent a $100 budget. Thirteen days later: $8,400 MRR.
March 20thThe argument in one line.
Packaging your existing domain expertise as Claude skill markdown files creates a transferable, self-updating digital product that anyone can sell without a technical background.
Read if. Skip if.
READ IF YOU ARE…
- You already use Claude daily for repetitive tasks and want to monetize the prompts and SOPs you have built.
- You are a non-technical knowledge worker (marketer, SEO consultant, gardener, trader) looking for a digital product that requires no app development.
- You run a service business and want to upsell AI-powered toolkits to existing clients.
- You use Claude Projects and want to understand the next level of organization and cross-platform portability.
SKIP IF…
- You need a passive income source that requires no upfront knowledge — skills only sell if you have genuine domain expertise to encode.
- You want a technical deep-dive into Claude Code internals; this is a business strategy conversation, not an engineering tutorial.
The full version, fast.
A Claude skill is a markdown-formatted SOP that tells Claude (or any AI coding agent) exactly how to handle a specific recurring task. The guest built 20-25 of these for his own marketing agency, packaged them at $99, and sold over $3,000 worth in 45 days via self-distribution. The key insight is that skills are agent-portable (they transfer to Codex or Gemini without migration), self-updating during use (corrections push back into the file immediately), and can encode any domain knowledge, not just marketing. The practical starting point is Anthropic's free skill creator skill on GitHub, which converts any existing Claude Project into a properly structured skill file.
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Create a free account →Who's talking.
01:43guestRyan Dozer
00:00hostChris Koerner
Where the time goes.
00:00 – 01:42
01 · Cold open — the uncrowded layer
Host monologue positions Claude skills as the underserved equivalent of a Chrome extension store or niche app marketplace.
01:43 – 04:09
02 · Guest intro
Ryan Dozer introduces himself: 6-figure solo marketing agency, started with Jasper/GPT-2 in 2021, pivoted hard on ChatGPT in 2022.
04:10 – 05:32
03 · What is a Claude skill?
One skill per task, granular over broad, markdown SOPs. Recipe analogy.
05:33 – 07:06
04 · Why skills beat projects
Three levels deeper than the app store analogy. $3k in 30-45 days as the proof point.
07:07 – 09:29
05 · Two key advantages
Real-time self-update and agent portability. Karpathy Auto Research reference for automatic skill updating.
09:30 – 13:11
06 · Live project audit + skill creator demo
Host opens his own Claude Projects on camera. Ryan walks through converting a project to a skill using Anthropic's free skill creator.
13:12 – 15:53
07 · The $99 product
Top three skills by usage: SEO blog post writer, YouTube thumbnail designer, anti-SLOP filter. Self-distribution via own website.
15:54 – 17:29
08 · Landing page built with skills
Screen share of ryandozer.com skill stack page, built using web designer skill. Stripe checkout added in 15-20 minutes.
17:30 – 20:07
09 · Dogfooding, file formats, portability
Flywheel explained. Markdown vs PDF for AI ingestion. Voice note to skill workflow on mobile.
20:08 – 22:24
10 · Sponsor break
GoHighLevel sponsorship segment.
22:25 – 23:31
11 · Stripe dashboard proof
$3,000+ confirmed on screen, including $1,000 consulting upsell from an impressed buyer.
23:32 – 27:38
12 · Live SEO skill demo
YouTube URL pasted into Claude Code, SEO blog post writer skill invoked, article produced in one prompt. Shows ranking result below Reddit.
27:39 – 29:20
13 · LinkedIn scraper hack
Apify free actor + Claude Code: 50-60 posts pulled, engagement-scored, formatted for content strategy analysis.
29:21 – 30:22
14 · Personal AI marketing OS
Vibe-coded dashboard: Google Calendar sync, social media tab, Blotato MCP for scheduling — all inside Claude Code.
30:23 – 31:20
15 · Closing tip
One tip: graduate from GPTs/projects to skills, then to Claude Code or Codex as daily driver.
Lines worth screenshotting.
- A Claude skill is a markdown file that functions as a task-specific SOP — one skill per job, not one giant catch-all prompt.
- Skills update in real time: correcting Claude mid-task can be immediately pushed back into the skill so the mistake never recurs.
- Claude skills are agent-portable: the same markdown file works in Codex, Gemini CLI, or any future coding agent, unlike GPT or project context locked to one provider.
- A non-technical marketer launched a 25-skill package at $99 and hit $3,000+ in 30-45 days with no paid ads.
- The monetization stack is self-referential: the skills built the landing page, the landing page sells the skills, and every blog post on the site was generated by those same skills.
- Any existing Claude Project can be converted to a skill with one voice-dump prompt using Anthropic's free skill creator skill on GitHub.
- Markdown and plain text are measurably more readable to AI agents than PDFs — the same information in markdown produces more accurate output.
- The triple-check prompt rider reduces hallucination by forcing Claude to re-read the skill instructions before acting on any prompt.
- Subject matter expertise is the only required input: a baseball card trader, a gardener, and an orthodontist speaker all have enough domain knowledge to build a saleable skill.
- Consulting upsells happen organically: one buyer paid $1,000 on the spot for an hour of implementation help after seeing the skill quality.
- LinkedIn scraper + Apify + Claude Code can pull recent posts, score them for engagement, and surface content strategy patterns in a single workflow.
One markdown file separates a power user from a product seller.
WHAT TO LEARN
Anyone with a repeatable task they already run in Claude is one skill file away from a sellable digital product.
- One skill per task beats one giant prompt: granular markdown files produce more consistent output, update cleanly, and can be packaged and priced individually.
- Build for yourself first: the most credible product is a direct export of the workflows you actually use daily, validated by your own results before any public launch.
- Skills self-update during use: push corrections into the skill file immediately when you catch a mistake mid-session so it never repeats.
- Portability is the insurance policy: plain markdown transfers to any AI coding agent without migration work if your current tool disappears.
- Markdown outperforms PDF for AI ingestion: the same content gives Claude measurably more accurate recall in a .md or .txt file than in a PDF.
- The flywheel is a real business model: skills generate SEO content that builds traffic, which sells more skills, without paid acquisition.
- Consulting upsells emerge without pitching: quality products create inbound demand from buyers who want hands-on help.
- The triple-check prompt rider reduces hallucination by forcing Claude to re-read the SOP before acting on any prompt.
Terms worth knowing.
- Claude skill
- A markdown file that instructs an AI coding agent how to perform a specific recurring task — effectively an SOP formatted for machine consumption. Distinct from a Claude Project, which is a persistent chat context.
- Skill creator skill
- A free skill published by Anthropic on GitHub that, when invoked, reformats any existing project or prompt context into a properly structured skill markdown file.
- Agent-portable
- Describes a file or workflow that can be moved from one AI coding agent (Claude Code, Codex, Gemini CLI) to another without rebuilding or reformatting.
- Anti-SLOP skill
- A skill that instructs Claude to avoid generic AI writing patterns — phrases like delve, robust, not this/if that — to produce output that reads as human-written.
- MCP (Model Context Protocol)
- A standard for connecting external services (WordPress, Blotato, Google Calendar) directly to an AI coding agent, eliminating the need to copy-paste between apps.
- Vibe coding
- The practice of directing an AI coding agent with natural language intent rather than precise technical specifications — describing what you want, not how to build it.
- Auto Research (Karpathy)
- An open-source pattern associated with Andrej Karpathy that enables an AI agent to automatically update its own skill or memory file as new context accumulates, without manual user intervention.
Things they pointed at.
09:07toolOpenAI Codex
29:00toolBlotato
Lines you could clip.
00:22
“All you have to do is literally just pull up the Claude app on your phone, voice transcribe, brain dump all of your thoughts onto this, and just say use the skill creator skill at the end.”
04:52
“A Claude skill is basically like a mini superpower that Claude uses to do more specific things for you. Or a recipe, if you wanna tie it to a food analogy.”
09:09
“These are transferable. So let's say Claude Code were to go away tomorrow and Codex is the hot thing — you can transfer these skills over to the next AI coding agent.”
19:17
“No one is exempt from this. Like, my 10 year old could create a skill for how to most efficiently put LEGOs together.”
23:04
“You took what you were already spending your time on and you monetized it. Correct. Exactly.”
Where the conversation goes.
00:00 – 09:29denseWhat Claude skills are and why they beat projects
09:30 – 15:53denseBuilding and selling skills as a digital product
15:54 – 20:07steadyDistribution and the self-referential flywheel
22:25 – 30:22denseLive workflow demos (SEO, LinkedIn, marketing OS)
Word for word.
Read-along
Don't just watch it. Burn it in.
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
analogy
00:00I launched this about thirty to forty five days ago. It's made over $3,000
00:04just passively as a digital product. Are you a a technical person by default? I would consider myself nontechnical.
00:10I don't come from a technical background. So here's the Stripe dashboard. Over $3 just from this Claude code skill stack.
00:16You took what you were already spending your time on and you monetized. Correct. Exactly.
00:19Most people are still using ChatGPT, Claude, or Gemini. I would highly encourage people to try Claude code or Codex.
00:26It's not scary. It's not technical like it sounds. But all you have to do to do this is literally just pull up the Claude app on your phone, voice transcribe, brain dump all of your thoughts onto this, and just say use the skill creator skill at the end.
00:39And whether you're a gardener, a marketer, or you work in nonprofits,
00:44like, nothing is exempt from selling your knowledge through skills. Oh, man. My brain is just buzzing with ideas here.
00:50No one is exempt from this. Like, my 10 year old could create a skill.
00:56It's kinda laughable how everyone always talks about the Apple App Store as if that's where all the money's made, but it's not. There's millions of apps. That's crowded.
01:04What about the Shopify App Store? Chrome extension store? WordPress plugins?
01:08Zoom apps? Notion templates, HubSpot marketplace, on and on and on. What about Claude skills?
01:13Well, my guest today has made a living from building and selling Claude skills. How does he get all this information to make a Claude skill out of? He just makes a voice note about something he knows and then with one prompt he turns it into a skill and sells it.
01:27Thousands of dollars. And yes, if you can use Chad GPT, you are technical enough to build a Claude skill. AI is the wild wild west, baby.
01:34And if you don't have the technical chops to build an app like I don't, then build and sell some Claude skills because it is ripe for the picking right now. Please enjoy. Okay.
01:43Ryan, well, why don't you start by telling us who you are and what you do? Yeah. So I'm Ryan Dozer, AI marketer entrepreneur.
01:50I run a 6 figure marketing agency by myself. Okay. So how did you find your first client back in 2019?
01:56Yeah. He was a family friend. So actually worked at the Iowa PGA in the golf business of all things, and he started doing his own thing on the side, and then it kinda worked as it came back around that he wanted to pick me up as the first client, and then it just kinda trickled from there.
02:11And what service did you perform for him, and what did you charge? Yeah. SEO and content marketing services.
02:17So it's about $10 a month, a little more. Oh, wow. Okay.
02:20So you're helping him rank higher, helping his website rank higher partially through fresh content,
02:26partially through other best practices.
02:28Yep. Content updates, fresh content, news articles that tend to do very well in this niche, and several other tactics.
02:34Okay. So when did you first start playing around with AI? Yeah.
02:38So this would have been 2021,
02:40uh, Jasper AI, formerly known as Jarvis AI. They were actually using GPT two under the hood, and I had no idea how this stuff worked at the time. Lo and behold, Chad GPT comes around November 2022, and that was kinda my light bulb moment.
02:55Hey. If you wanna be a competitive marketer, you have to adapt this and use this in your day to day. Because Jasper,
03:00they were, like, on the cutting edge of GPT. Right? Chad GPT.
03:04And you I mean, most people had to go through Jasper to write blog articles with ChatGPT. Right? Yeah.
03:10And as far as I remember, Jasper grew like crazy because what they did was magical. Really, what OpenAI was doing was magical, but they put a front end, you know, user friendly user interface on it that really only marketers like you and I even knew about or used. Right?
03:24Yeah. Now there's a million Jaspers, and they were using GPT two at the time, which if we look back now, it's kinda laughable with GPT 5.5,
03:31but it was a revolutionary thing at the time. Yeah. It was.
03:34So you were seeing results for your clients using using GPT two? Yeah. I mean, back then, Google and all the other algorithms and whatnot, Bing, Google mostly, we didn't see really Claude or Chad GPT obviously come in the mix yet.
03:46They weren't too hone on AI content back then because it wasn't such a big thing in their in their algorithm and all their, you know, search rate or guidelines and all the policies like it is today. But now, I mean, mass generated AI slop and, like, SEO content factories that we see everywhere on the Internet, they are heavily penalizing that area.
04:04Okay. So let's fast forward to today. Why don't you explain to us, like, we're fifth graders, what a Claude skill is?
04:12Yeah. So a Claude skill is essentially an SOP or a standard operating procedure for AI.
04:19So the best practices that I use in a marketing setup is I have one Claude skill per marketing task. So I have an SEO blog post writer skill. I have an email newsletter writer skill.
04:30I also have a sales email skill. So if you have different types of, I would say, subtasks, I'd recommend getting very granular in that skill versus just having a giant skill that covers a very broad topic. So that's kind of a a high level of how I would define it.
04:44Okay. So let's, like, let's simplify it down even more. So, like, a Claude skill
04:49is basically, like, a mini superpower
04:52that Claude uses to do more specific things for you. Exactly. Right.
04:57Or a recipe, if you wanna tie it to a food analogy.
05:00Okay. Okay. So, like, if I if I have a website about woodworking that needs more content about woodworking, then I can use a specific Claude skill that will make and upload content
05:13for me to my websites about woodworking. Right? Absolutely.
05:17And if we wanna go granular, you can add MCP connections to WordPress. I'm gonna show you an example of that later on. Okay.
05:23And explain for those that don't know, MCPs. Model context protocol. It's just another way to integrate one service with an AI coding agent like Claude Code or Codex.
05:33Alright. So how did you first start getting interested in Claude skills? Because to me, I look at this as like the Chrome extension store, right, or the iPhone app store.
05:44Like, you've got the the big thing, the big behemoth, which is Apple and the iPhone. Right? It's like, alright.
05:49What do we how do we make money from the iPhone or OpenAI and Anthropic? How do we make money from Anthropic? But then fewer people are interested in, let's go, like, three levels deeper.
05:59How do we make money from the the Chrome extension store? Right? Uh, how do we make money from a Claude skill?
06:07And there might be thousands and eventually millions of Claude skills or apps. I think you could you could even call it like a Claude app. Right?
06:14But how do we find the edge there? Is that is that kind of what you were thinking? Yeah.
06:19Absolutely. So first of all, I like to look at Claude skills as kind of an updated version of a GPT or a project for those who are using that iteration of AI. And I actually have a ClaudeCode Skillstack.
06:30You mentioned making money from this. I launched this about thirty to forty five days ago, somewhere in that ballpark. It's made over $3,000
06:37just passively as a digital product. There are tons of ways to make money from CloudSkills. You could package your skills and sell it as a digital product.
06:45You could go into an individual skill level and maybe do consulting
06:49on, like, SEO and then use your CloudSkill on SEO to help with someone consulting in that field and probably several others I'm not thinking of right on the spot here. Yeah. So maybe even, like, the Chrome extension store isn't granular enough.
07:01Like, when I think Chrome extension, I think of, like, AdBlocker Plus. Right? But then if we wanna get even more niche, I'm thinking of a time when I wanted to make a Google Sheet that would update my crypto portfolio in real time.
07:15So I had to pay, like, $4 to some random Google Sheet extension that would, you know, update crypto prices in real time, and then I could just divide that price by how much crypto I owned.
07:26Right? So it sounds like you're building tiny little tools like that on top of Claude and either selling them individually or packaging them up and selling them to probably power users of Claude.
07:37Like, not people that are casually prompting, not even so much people that are using Claude projects,
07:43but people that are going one level deeper than that. Right? Yeah.
07:47And I'm not just selling these as a digital product, Chris. I'm actually using these in my day to day work that's led to higher quality work for my clients. It's led to more efficiency gains throughout the week.
07:56So it's more of an internal system too. Okay. Okay.
08:00You start with that? Like, you build them for yourself, and you're saying, like, I'm a I'm an audience of one. This solves a problem for me.
08:06It'll probably solve a problem for others. Yeah. And if you're already using GPTs or projects, you can repurpose those into actual Claude skills.
08:14And the best part about this, there's really two parts that made the big unlock for me here, is that they update in real time. So every time you're using a Claude skill and let's say you're writing an article and something's off, well, you tell it to make changes. And right there on the spot, it updates that skill where it will never make those mistakes again.
08:32And then we could really get into the weeds here of something like Carpathi's Auto Research where you can have an automatic skill updating system where you don't have to take that extra step and say update the skill. It'll just automatically update the skill for you in the background. So
08:46okay. I didn't even realize that you can basically take your own personal Claude project and convert it to a skill. Yeah.
08:53So what you're saying with this Karpathy project, which for those listening is it Andre Karpathy? He's like one of the bleeding pioneers on the cutting edge of AI.
09:01Yeah. You're saying that instead of, like, manually pushing updates to the skill based on new context that you're giving your project, you can keep it auto updated.
09:10Yeah. Absolutely. And these are transferable, Chris.
09:12So let's say Claude code were to go away tomorrow and codex is the hot thing or Gemini, you can transfer these skills over to the next AI coding agent in your existing setup versus copying and pasting a GPT, going to a Claude project. Right? I used to do that before I was using skills, and it was super tedious.
09:30Hey. YouTube's fine, but what about when you're driving around? What about when you're mowing the lawn?
09:34You need my audio podcast, The Kerner Office. Just look up TKO pod in Apple, Spotify, or wherever you get your podcasts.
09:41Okay. So I'm gonna do something that I didn't plan on doing. Let's play a little game.
09:45I'm gonna open the kimono a little bit and put you on the spot, and I'm I'm a CloudPower user. But, like, these chats you see here on the left, I gotta make sure there's nothing nothing embarrassing. Like, half of these are from this morning, and it's 2PM.
09:59Right? And within each one, there's, like, many, many prompts. Like, I am a Cloud Power user.
10:05Yeah. Right here, I have some of my projects. Let's do this real quick.
10:09I'm gonna explain to you what my thought process is with these projects, and then I would love if you could tell me, like, how I might be able to convert one or more of these to a skill and make money from it. Absolutely.
10:20Let's do it. Alright. So first one, I use the most, Kerner Yard.
10:24It is springtime. I spend, I'm not exaggerating, six days a week, one to seven hours in the yard every day. I love it.
10:31It's my happy place. Yeah. So I'm constantly asking, like, why this fertilizer for this for this Bermuda?
10:36Why this, you know, herbicide for this crabgrass? Is my crabgrass dying? What's up with my, uh, magnolia tree?
10:42Like, I'm just pestering it all day. Yeah. And there's a lot of context in there.
10:46YouTube video outlines. Right? Here's a transcript from an episode.
10:50In this case, me and you. How should I order this? Like, what's the best part to front load?
10:54What should the intro be, etcetera? MHP stuff. This helps I train this with tens of thousands of words of my own advice, my own q and a about the RV and mobile and parks investing space.
11:07YouTube intros. I use this specifically for saying, here's a transcript to a raw interview. What should my intro be?
11:13For this one, I upload all of my podcast growth data, retention data, click through rates, and say, like, what's going on? How can I improve my podcast? This one, what should I cut for my YouTube videos?
11:23This one, I don't even know what it is. This one, you know Yeah. How to write like me, how to write better emails.
11:28This one was only for a conference that I spoke out for orthodontists. This one is how to make YouTube videos about go high level. This one is how to optimize my shorts, and Austin is my employee that works on that.
11:41This one is how to script solo YouTube videos, and this is just the example of the plot project. So what's coming to mind as you see these? Yeah.
11:48Absolutely. So first of all, if we look at the YouTube ones in particular,
11:52what you can do is Anthropic. They actually have a bunch of free skills that you can install on their GitHub repository. So what I would do is I would install the skill creator skill.
12:02It's already built with best practices in mind on how to properly create a Claude skill versus just saying, hey. Create a skill and expecting this, like, perfect output. Right?
12:12So you wanna have that first. I know how to vibe code, and even that I'm very bad at. So if I were to use the skill creator, would I do it within my project?
12:19Exactly. So you Alright. So Yep.
12:21Let's just do let's let's say we're gonna create a skill called better YouTube intros. Yep. K?
12:25So I'm gonna go in this project, go to skills, skill creator, now what? And then I would voice dump this just that's what I naturally do, but I would Mhmm. Say something like use the skill creator skill to transform or repurpose this project into a into a skill markdown file, but make sure you keep the instructions, the memory.
12:43You look at my recent chat history, and then come up with a skill markdown file or some or something along those lines that I as I would refine it. Done. Yeah.
12:51It should create a skill markdown file that you can then not only use within the Claude web app, but you can download that and then transfer it into whatever other system that you wanna use. Okay. So it's just it's gonna reformat this in a more friendly way to to give back to Claude.
13:07Correct. Okay. Alright.
13:09So then it's gonna give me this package file, whatever. Then what do I do with it? Yeah.
13:14Well, for internal work, this is gonna make your life much more efficient versus copying and pasting from a project all day and going back and forth and switching between tabs. Or if you wanna make this an opt in guide potentially, or you could sell this. For those who are interested in the YouTube content creation side of what you do, you could take five skills just like this that you do for your YouTube channel, package that into a Chris Corner clog code skill stack, and then sell that as a digital product.
13:40What would something like that sell for? I sell mine for $99, but there's about 20 to 25 skills in there.
13:46I meant to ask you this earlier.
13:47The the eighty twenty rule exists everywhere.
13:50Of your 25 skills, what which are the ones, you know, the one to three that everyone's using? Yeah. The SEO blog post writer, that basically takes a YouTube video and in one prompt on Claude code turns it into an SEO optimized blog post that actually ranks Okay.
14:03With proven data. YouTube thumbnail designer, I would say, is a very popular one lately as I added the GPT image two model into the mix now. Then I'd also say my anti SLOP skill.
14:13It just has those anti SLOPification marks. Right? That not this, if that, Delve, Robust, all those SLOP work that you see everywhere.
14:23The not this, if that, dude, that is everywhere. Yeah. So for someone like me who has almost 300 long form YouTube videos, there's no good reason why I shouldn't buy your skill package
14:35and convert all those to blog posts so I can get organic free traffic to my website. Absolutely. And, of course, you wanna repurpose it into your own style, and that's what I always tell people.
14:44If you're downloading a free skill, you don't just wanna plug and play. You wanna give it your context, your instructions, your style guides, etcetera, so it creates the outputs that are relevant to you, not Ryan Dozer. Mhmm.
14:56Okay. Alright. So here's their our I'm just now realizing dot m d is marked down Yep.
15:01I'm assuming. Okay. Cool.
15:03So what do I do from here? So you see that little copy button, that little download button to the right of it? You can download that, put it on your desktop.
15:10You can insert it into any other system, or you can use this skill inside your existing Claude setup on the web app if you wanna do that. Okay.
15:19So, basically, it would take every all the context it knows from this project, and it would add it to the drop down in Claude. So if I want to reference all that context in a prompt, I just hit the drop down, choose the skill.
15:32It should be there in terms of the skills. Or if not, you can take the markdown file and upload that to knowledge in your project. I could take it to chat or Grok or Gemini or whatever.
15:41Yep. Man. Okay.
15:42So that's really cool. That means I don't have to, like, hop between a bunch of projects. I could just stay in one chat window and Yep.
15:49That's really cool. So you sell this for $99. Are you able to sell it, like, through, uh, Claude's,
15:56you know, library, or do you have to sell it on your own website or whatever? My own distribution. Yeah.
16:01If you want me to share my screen, I can definitely Yeah. Kinda show you how I'm doing this. Let's do it.
16:06So this is the Claude code skill stack. I used a my own web designer skill to build this. And so, essentially, what I did is I have the actual digital product right here on my website where it talks about my Claude MD, some tips and tricks, and then it has the actual download links to download those markdown files on your device.
16:25So there's a ton of stuff on here. But, essentially, what I did is I took this digital product. Once it was done, I gave it to Claude Code, and I used my web designer skill that I have right here.
16:36And then the web designer skill knew my ryandozer.com branding. It knew my style.
16:42It knew my tone, my logo, etcetera. And then it vibe coded or developed this landing page right here. But the next step was I needed to create a Stripe payment prior or Stripe product, so then I gave it my Stripe payment link, boom, into Claude Code.
16:57And in about fifteen, twenty minutes, this Claude Code Skill Stack was complete. Right? You have the social proof and FAQs and all the things that go into a converting landing page and whatnot.
17:07But that in a nutshell, Chris, is kinda how I built this. And I started this a couple months ago, and it's already gaining significant traffic across Google search and LLMs. And so how I'm monetizing this site is that when people come here, boom, the floating pop up comes around.
17:22I have it inside my actual blog posts. I have it as CTAs in several of my emails and email newsletters and drip sequence emails. So it's kinda just like a a soft sell CTA right now Mhmm.
17:33Of kinda how I'm doing this. I'm not hard pushing it by any means. So you're are you a a technical person by default?
17:40I would consider myself nontechnical. I don't come from a technical background. Okay.
17:44You're a marketer like many of us, and that's not a pejorative. I'm a marketer. Okay.
17:48So
17:49you are you're kind of dogfooding this. Like, you're you're using your own product to sell your own product. You're using your own skills to create content on your website to create, like, this flywheel effect that bring people to your website to sell the same skills that built the website.
18:05Is that accurate? Yes. That's partly accurate.
18:07Beautiful. Now when they buy your skill package,
18:10is that just a bunch of MB markdown files that they can then upload to Grok Gemini chat, whatever? They get this exact page right here, and then they can take the actual files, download them, upload it, repurpose it with their context, and use it how they please.
18:25Okay. What other opportunities do you see specifically in the skills space for Claude or for other LLMs
18:31that you think people should attack? Yeah. I mean, they could obviously package it and copy what I'm doing and use their own context because the real power here, Chris, is that I have subject matter expertise and you do too and a lot of Everyone.
18:44Marketing skills. Right? So that Everyone has expertise in something.
18:47Right. So, like, use your subject matter expertise. It doesn't have to be a marketing skill.
18:51It could be a skill for I don't know. What's what's something that someone's knowledgeable?
18:55Maybe trading baseball cards or, you know, trading Pokemon cards. Maybe package your years of experience in that particular industry, throw it into the skill markdown file, and then someone can take that and then basically use that as their thought partner.
19:09If they're trying to figure out, hey. Should I buy this card? Or maybe it's an investing skill.
19:13Hey. Should I invest in this stock? Right?
19:15You're taking your expertise and then putting it into one file so that someone can use. Oh, man.
19:21My brain is just buzzing with with ideas here. Like, no one is exempt from this. Like, my 10 year old could create a skill for, like, how to most efficiently put LEGOs together.
19:30Yeah. You know? I mean and the thing is, Chris, too, all all you have to do to do this is literally just pull up the Clawd app on your phone, voice transcribe, brain dump all of your thoughts onto this, and just say use the skill creator skill at the end so it makes sure it creates it in the correct format, and boom, you have a skill.
19:46Now what is the difference between an anthropic skill and an artifact? So an artifact is just kind of a visual element that Claude creates. A skill markdown file is just a recipe for an AI agent to follow for a particular task, but you can also create markdown files for other things.
20:04Right? So after this podcast is over, I'm gonna take the transcript, save it as a markdown file, upload it into my ClaudeCode system as context, but I'm gonna save that as a markdown file.
20:14And what I've learned about this, Chris, is that AI agents or models right now, there are particular types of files that they just find easier to read with markdown being one of them. HTML being another form that they really like to transcribe and process versus if you try to give it a PDF, they struggle with PDFs more than they do markdown.
20:34I want you to do something right now. Open your bank statement and add up every single software subscription that you're paying for. Your CRM, your email marketing tool, text message platform, calendar booking app, funnel builder, review management, even a separate form builder or automation tool.
20:48I've talked to business owners paying 500 to $3,000
20:51a month across eight or 10 different tools, and half of them don't even talk to each other. So then they go pay for Zapier on top of that just to make things connect. HighLevel replaces all of it.
21:01CRM, email, SMS, funnels, websites, calendars, automations, reputation management, invoicing, one login, one dashboard, one bill starting at $97 a month.
21:10A guy in my community was paying $3.47 just for ClickFunnels, 99 for Mailchimp, 25 for Calendly, 79 for a review tool, and $49 for Zapier just to glue it all together.
21:21That's 600 a month if you're not counting. He moved everything to HighLevel and cut his software cost by over 80%, but the best part isn't even the savings.
21:29It's that everything just works together natively. A lead fills out a form on your funnel. That creates a contact in your CRM, which triggers a text and email sequence, books an appointment on your calendar, and then ask for review when the job's done.
21:41One workflow, zero duct tape, and then you can white label the whole platform to resell it to other businesses as your own software. Charge them 2 to $500 a month. Check out gohighlevel.com/tkopod.
21:52They'll give you a thirty day free trial to see what I mean. So I know this is maybe impossible to answer, but let's say you have a 10 megabyte PDF with thousands of words on it. To give that same amount of context to AI, what percentage less context would it be?
22:07Like, how much more efficient is that if if you were to put the same amount of content in a markdown file? Way more efficient. I couldn't give you an exact percent or a text file dot TXT.
22:16One of those two would be much better off than just blowing it into a PDF because it's gonna miss things when it's trying to read PDFs. Okay. So you're basically translating it to its own language with a markdown file.
22:28Correct. You're making it more accurate and more efficient. Correct.
22:30They just understand markdown better. Okay. Man.
22:34Okay. So just to recap, you made $3,000,
22:38basically all profit. Right? Like, this is just your time?
22:40Yeah. And then here's the With 3% Stripe fees? Yeah.
22:43So here's the Stripe dashboard. This one actually came as, a consulting upsell. Some guy wanted my skills and was, like, so impressed by one of them.
22:50I was like, alright, man. A thousand dollars for an hour and boom. He just paid me right there on the spot for it.
22:55But, yeah, over $3, and I could go back into the other ones here, but over $3 probably total, uh, just from this
23:01Stripe Cloud Code Skill Stack. Yeah. And the Skill Stack you created just from your own usage.
23:07Like, you just you took what you were already spending your time on, and you monetized it. Correct. Exactly.
23:12And whether you're a gardener or a marketer
23:15or, uh, you work in nonprofits, Like, nothing is exempt from selling your knowledge through skills. Nope. And, uh, you know, if we wanna go back to the SEO space, I can show you one of these skills in action if you're curious to watch me go through that.
23:28Yeah. Let's do it. Alright.
23:29So this workflow here, like I mentioned, this repurposes YouTube videos on my channel into SEO optimized blog posts that look like this. Right?
23:38And so just the proof is in the pudding here. I did a quick search before we came on. If you pull up a private incognito window, and, like, in this example, you search for Blatado, one of favorite AI marketing tools owned by Sabrina Romanoff.
23:51Um, I was in the actual AI overview. I I'm not there anymore, unfortunately. There's my video here, but there's the YouTube video right there.
23:58And then boom, there's the blog post right under Reddit. Right? So Which is made from the same YouTube video.
24:03Exactly. So you're trying to essentially dominate the SERPs and LLM results with this strategy. And so that's just for example here.
24:11And if we go back to the actual workflow, all I'm doing here is I'm simply coming in here, copying my YouTube video URL. Let's pull up Claude code, and I'm using the Claude code extension within Visual Studio Code.
24:23And then I use my SEO blog post writer skill, so I have a skill that's dedicated just from repurposing YouTube videos into SEO optimized blog posts. And there's a lot of stuff on here.
24:35Right? You know, there's internal linking, external linking. I'm giving it XML sitemaps and word structures and all sorts of fun SEO jargon.
24:42But, essentially, what I'm doing here, and this is the chat that I did, is I'm giving it my YouTube video URL. I'm saying use my SEO blog post writer skill, so ClaudeCode knows to call that skill, then and I'm giving it some context. Right?
24:56This is just my SEO search brain working here. I want it to actually rank for a particular keyword. And then I just threw it in and it gave some secondary keywords, and then I took the actual video links in my YouTube description, plugged it in there so it knows exactly what to externally link.
25:13And then I I always like to do this at the end of my skills. This is just something I like to do. Triple check the SEO blog post writer instructions when doing this task.
25:21Because sometimes, like you know, Chris, AI can hallucinate. So if you throw in something in, like, triple or double check something, there's gonna be a less chance of it hallucinating. So that's kind of the prompt right there.
25:32And if we go back to my website, I'm gonna show you the actual article that this created. I did this the other day. This was a recent YouTube video called the best AI marketing tools in 2026.
25:42That's all it did from that one prompt. I didn't do anything else besides that. And I can keep scrolling through here, but, like, this is a high quality article written from Opus four point seven.
25:52There is no way, Chris, and it has my author bio and FAQs. There's no way you could objectively go through this for the first time and just say that's AI slop. Right?
26:01And it's automatically ranking. And it's and some of these are already starting to rank over time. I just need more backlinks, more authority.
26:07This is a brand new site where I'm just testing out random AI systems just like I'm explaining to you right now. Oh, man.
26:14There's a lot going on there. That's very impressive.
26:16And and I'm just starting, Chris. Like, you know what I mean? Like, you'll see here the results so far.
26:21I mean, it's not crazy. A lot of people don't even get this traffic on high authoritative sites because they don't know what type of content to create, what keywords to go after. And so there again comes the value of a skill like this.
26:33Now I have a repeatable system that I can do this for every single YouTube video that I put out, which I do. Every single video, I turn into a blog post in about a two sentence prompt within Claude Code. Okay.
26:45This is impressive. What didn't I ask you? What should I have asked you about everything you're doing that's just awesome that we might have missed?
26:51There's all sorts of other AI marketing hacks that you can do. You know, you can scrape LinkedIn profiles. So, like, you can use Appify and create a skill for that and and get LinkedIn profile data is another AI marketing hack I was gonna share with you.
27:05So, essentially, I looked at your profile, had a LinkedIn profile scraper skill use this paired with Apify with a free actor, dumped it into an a Google Sheet or a CSV that I uploaded, and then boom, I had it formatted like this.
27:19These are your last, I think, 60 or 50 posts where it came in here, provided an engagement score, provide the post URL, and then so that way you can use this going forward in saying, what were my hooks like? Which post popped off?
27:31Was it image? Was it articles? Was it text?
27:34This just provides more direction from a LinkedIn or social media content strategy standpoint. So that's one other example I was gonna share. I mean, that's super helpful.
27:42Yeah. The other thing I was gonna share is that a I actually vibe coded my own AI marketing OS or operating system. And so this just has kinda my day to day tasks.
27:52I have a countdown timer to when my child's gonna be born. Right? Just random stuff like this with this actually this is this is a cool thing I wanted to show you.
28:00This actually syncs up to my Google Calendar. Right? So see I have the Kris Corner podcast today and all these other things going on.
28:07Same with social media. I have a social media tab here. So this actually reflects today in the past days of what my social media calendar looks like.
28:15So if I click into this, it's telling me YouTube Shorts, TikTok, Instagram Reels, Threads, LinkedIn, X. But, of course, you know this too. Captions are different for YouTube Shorts, Instagram, TikTok than they are for Twitter or x or LinkedIn.
28:29And then I also have the actual Google Drive media that it points to right there. So I can see all of this from one dashboard versus going into a social media scheduler or manually going through, you each platform and trying to figure it out that way.
28:43But I guess that's another real world situation here of just kind of vibe coding your own marketing OS, social media, YouTube, client work, community, SEO pipeline, all the day to day stuff that we have going on.
28:57And what's really cool about this, Chris, to go another layer here, is I have it connected to Blatado, which is my social media platform connected via MCP. So I can schedule all of this right inside the ClaudeCode interface on my social platforms without ever having to leave this interface ever again.
29:14This is why I'm so optimistic about whether it's ClaudeCode or Codex. I never have to leave this interface.
29:21It can just do everything right from this screen. Yeah. I mean, you you you said it best.
29:25It's your own personal operating system. Yeah. So that that was kinda what I was gonna plan on sharing here.
29:30If you had any other questions, thoughts, comments, anything else you want me to cover, but those are just a a few little AI marketing hacks I like to share. No. I mean, you just pack, like, three hours of value into thirty minutes.
29:41So I'm just, like, trying to, like, take a breath for a minute. Yeah. It's really good.
29:46That was really good. I don't even know where to begin. Like, there's so many things that I could use here.
29:50I'm I'm optimistic there will be a lot of takeaways for the viewer here. If you could, like, if you could leave people with one hack, one tip, whether it's about prompting or whatever to that would be applicable to the most amount of people with how to use AI,
30:03what would it be? Yeah. I would say that most people are still using ChatGPT, Claude, or Gemini.
30:09It would kinda be back to what we said earlier is I would venture away from the GPTs, projects, the copy paste system, and start to create some skills as step one. And then once you have those skills, I would highly encourage people to try Claude Code or Codex.
30:23It's not scary. It's not technical like it sounds. And then just start to learn that day in, day out.
30:29Figure out what are my tasks that I'm doing every day in Claude, Chad, GPT, Gemini. How can I transfer those tasks and start using Claude code or Codex? They're probably my top two.
30:39Okay. Ryan, this was amazing. Where where can we find you?
30:42Yeah. So Ryan Dozer on YouTube, ryandozer.com, if you wanna follow my little SEO project.
30:48And I'd say my community probably, AI marketing insiders, shoot me a message on LinkedIn at ryan dozer.
30:54Happy to help anyone out. Okay. Thank you.
30:56Awesome. Thanks, Chris. Listen.
30:57I need more people like this to interview on my podcast. So if you know of someone with a side hustle or a business that's unique and cool and super profitable, email Molly, molly,@cofounders.com. That's one word, cofounders dot com.
31:10Molly@cofounders.com. Tell her your story, and we'll give you a $100 if we end up interviewing them. Please share with a friend.
31:16Hit a like or a comment below, and we'll see you next time on the Kerner office.
The Hook
The bait, then the rug-pull.
Ryan Dozer is a non-technical marketer who turned his daily Claude workflows into a $99 skill pack and banked $3,000 in 45 days. The product is 25 markdown files. The barrier to entry is knowing something other people want to know.
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