06:51AlexanderTheCreate · Tutorial
This Speaking Style Is Quietly Blowing Up On YouTube
A YouTuber breaks down 'embodied speaking,' the body-based delivery style he says is the one thing AI-written scripts can't fake.
November 5th 2025The argument in one line.
Low views, scripted stiffness, and views that never turn into clients are all symptoms of one root problem: weak speaking, which a nine-part framework across what you say, how you say it, and who you say it to can systematically fix.
Read if. Skip if.
READ IF YOU ARE…
- You're a coach or consultant making YouTube videos that aren't converting into paying clients.
- You're stuck reading from a script and it's making your videos feel stiff or robotic.
- You're getting views but strangers aren't booking calls or buying your offer.
- You want a structured way to diagnose which part of your content is actually broken.
SKIP IF…
- You already speak unscripted with confidence and have a clearly defined niche and offer.
- You're looking for camera gear, editing, or algorithm/SEO tactics rather than communication skills.
The full version, fast.
The video argues that a stalled YouTube channel isn't an algorithm problem, it's a speaking problem: a big, bold idea delivered with clarity and authenticity. That splits into a nine-part triangle. The What (creative) covers packaging your idea boldly, front-loading your intro, and turning scattered tips into a connected framework. The How (authentic) means dropping the script, getting camera reps until you can speak freely, and finding your own tone of voice. The Who (impactful) means narrowing to one specific person with one problem, aligning your offer with your content, and building credibility through real stories instead of credentials. The actionable step: score all nine areas green, yellow, or red and fix the worst three first.
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00:00 – 00:56
01 · Cold open
Coach introduces his income claim, clears up his name (Thomas, not Alexander), and states the thesis: it's a speaking problem, not a YouTube problem.
00:56 – 02:47
02 · Reframe: speaking, not algorithm
Draws the two-part definition of great speaking: a big bold idea (light bulb) delivered with clarity and authenticity (microphone).
02:47 – 03:43
03 · The $20k Speaking triangle
Introduces the central whiteboard triangle framework that the rest of the video builds outward from.
03:43 – 08:07
04 · WHAT: packaging, intros, frameworks
The creative side of the triangle: bold packaging beats safe packaging, intros deserve outsized effort, and connected frameworks beat scattered tips.
08:07 – 10:53
05 · HOW, part 1: go scriptless
Scripted delivery reads as AI slop; going scriptless builds real connection faster, backed by a client (Kian) case study.
10:53 – 12:39
06 · HOW, part 2: authenticity and tone
Beyond fluency, finding and amplifying what makes you distinctly you creates charisma; tone of voice is both literal cadence and relational fit to the audience.
12:39 – 15:31
07 · WHO: niche, offer, credibility
Clarify the one person and one problem you're speaking to, align your offer with your content, and build credibility from real stories rather than credentials.
15:31 – 17:21
08 · The full nine-point framework
Completes the triangle: What = Creative, How = Authentic, Who = Impactful, nine components total.
17:21 – 18:44
09 · Self-audit exercise
Viewer is told to mark each of the nine points green, yellow, or red to find the two or three constraints worth working on next.
18:44 – 19:11
10 · Close and CTA
Points to emailing in for a doc outlining what working together would look like.
Lines worth screenshotting.
- A stalled YouTube channel is rarely an algorithm problem, it's a speaking problem: a weak idea, delivered without clarity or authenticity.
- Great speaking is just two things: a big, bold idea, and delivering that idea with clarity, conviction, and authenticity.
- Safe, small video ideas lose to loud, specific ones: 'lose weight in six months' loses to 'lose 10 pounds in two months while eating whatever you want.'
- The first 20 seconds of a video deserve a disproportionate share of your total editing and planning time, because that's what earns the rest of the watch time.
- Scattered tips read as surface-level; the same tips linked into a sequence, linear or cyclical, read as proof you actually know what you're talking about.
- Reading from a script is the fastest way to look like AI slop: slow eye movement across the lens and generic enthusiasm signal 'script,' not 'person.'
- Camera reps, not confidence, are what convert a scripted speaker into an unscripted one: fluency is a rep count, not a personality trait.
- Charisma isn't volume or personality added on top, it's amplifying whatever already makes you distinctly you.
- You cannot make a speech to the whole internet. Losing the periphery is the point of narrowing to one person with one problem.
- Credibility comes from stories about what you've actually done, wins and losses both, not from degrees or certifications.
- A creator can be getting real views and still get zero clients if the videos, the niche, and the offer aren't pointed at the same person.
- Scoring your own channel green, yellow, and red across a fixed checklist turns a vague feeling of stuckness into three specific things to fix next.
Diagnose your channel with nine boxes, not vibes
WHAT TO LEARN
A stuck YouTube channel almost always traces back to one of nine specific speaking failures, and naming which ones are red beats generically 'trying harder.'
02Reframe: speaking, not algorithm
- Treat a stalled channel as a speaking problem first: a weak idea, or a strong idea delivered without clarity and authenticity, before blaming the algorithm.
- Great speaking reduces to two things you can practice separately: coming up with a big, bold idea, and delivering it with clarity and authenticity.
03The $20k Speaking triangle
- Use a single fixed framework (what/how/who) to categorize every fix you make, instead of chasing advice in whatever order you encounter it.
- Notice which of the three sides is actually broken before you start fixing anything, since 'not enough views,' 'can't speak freely,' and 'no clients' are three different problems.
04WHAT: packaging, intros, frameworks
- Package your video ideas louder and more specific than feels comfortable; safe, hedged framing loses to bold, concrete claims next to it in the feed.
- Spend a disproportionate share of your planning and editing time on the first 20 seconds, since that's what earns permission for the rest of the video.
- Link your tips into a named, ordered sequence instead of a flat list; a framework signals expertise where scattered points signal surface-level advice.
05HOW, part 1: go scriptless
- Build unscripted fluency through repeated camera reps rather than waiting to feel confident first; the confidence is downstream of the reps, not a prerequisite.
- Recognize that slow eye movement and generic canned enthusiasm from reading a script is what makes low-budget videos look like AI-generated content.
06HOW, part 2: authenticity and tone
- Look for what's already distinctly you and amplify it rather than adopting a generic 'creator voice'; amplified authenticity is what creates charisma.
- Match your tone of voice, literally your cadence and rhythm, to who you're actually speaking to, not just to what feels natural to you.
07WHO: niche, offer, credibility
- Narrow your content to one specific person with one specific problem; losing viewers on the periphery is the intended tradeoff, not a failure.
- Audit your channel and offer together so every video points at the same person and problem your paid offer actually solves.
- Build credibility from real stories, including failures, rather than credentials; theory doesn't build trust, lived experience does.
08The full nine-point framework
- Treat the nine areas as independent levers: you can be strong on Who and What while genuinely weak on How, and each one needs its own fix.
09Self-audit exercise
- Score every lever green, yellow, or red honestly, then work on the reddest two or three instead of trying to fix everything at once.
Terms worth knowing.
- Big Bold Idea
- A video concept made deliberately loud and specific instead of safe, so it stands out against competing videos in the same niche.
- Camera reps
- Repeated practice speaking to a camera without a script, used to build fluency the way physical reps build muscle.
- Framework (vs. points)
- A set of tips connected into a linear or cyclical sequence, rather than delivered as disconnected, standalone tips.
- Go-to expert
- The person a specific audience automatically thinks of for a given problem, achievable within a narrow niche without needing mass fame.
Things they pointed at.
10:18productNatural Speaking System
Lines you could clip.
00:39
“You don't have a YouTube problem. You have a speaking problem.”
13:58
“The worst mindset that you can have when you're speaking to camera is thinking you're speaking to the whole internet.”
15:18
“Theory doesn't get you credibility, stories do.”
09:27
“If you can stop doing that and speak as yourself, as if it was like you on a podcast but you to the camera, that's when you're going to be able to start building connection.”
Word for word.
Read-along
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metaphorstory
Hey, it's Thomas. I'm a coach and I've been bringing in between $20 ,000 and $30 ,000 a month from YouTube into my business for about 12 months now. And if you're watching this, you're probably a coach not getting the traction that you deserve and that you need on YouTube to start bringing in clients consistently.
So I wanted to make this step -by -step roadmap for you to show you that this is probably a lot more simple than you think. We need to address, before we start, a couple of . The first one is, yes, my name is Thomas.
My middle name is Alexander. There's been a lot of innocent bystanders in the comments of my recent videos calling me Alexander. If you call me Thomas, we're in the know.
The second elephant in this room is that you don't have a YouTube problem. You have a speaking problem. And before you bite my head off, I promise, once you start seeing it through this lens, everything is gonna click.
As a pre -warning before starting this video, this is the first coffee I've had in about six weeks. So if things get weird, it's the coffee. It's not me.
So why is this a speaking problem? You might be asking. You're like, Thomas, what are you on about?
Speaking problem. I speak all right, and I've got loads of other things I don't know how to do. Why is this a speaking problem?
What are you talking about? Well, the first thing here is that YouTube is essentially about click -through rates and watch time. There's a bunch of other stuff going on, but if we boil it down, that's what YouTube is about, right?
And so you think you have a YouTube problem. And so you're thinking, right, I need to... have really good packaging, so to get like click -through rates, and I need really good videos, and that's going to take care of watch time.
And so you've sort of split it into all these sections where we need to nail the packaging, then we need to nail the watch time and use loads of retention techniques, and that's going to be what takes care of our YouTube problem, right? Instead, let me show you how this actually works. on a human level not an algorithmic level on a human level in reality you probably have some variation of a speaking problem and the reason for this is because all great speaking revolves around having a big bold idea so it's having that idea by the way right a big bright bold idea and then You speak, so you deliver that idea with clarity, conviction, authenticity.
And so this is supposed to be a microphone.
You get the idea. If you can do those two things, you've solved your YouTube problem. You've got a big, bold idea that's going to connect with people.
That's what great speaking does. And then you deliver that big, bold idea with great speaking. If you can do that, you've solved YouTube.
Now obviously this splits down into a few components, but if we see this as fundamentally what we are doing as creators, which is spending time talking to a camera in a room or outside or in nature or wherever you want to do it, but that's the reality of what we're doing. And if we ignore that reality and try and focus on all this other stuff, then we're ignoring the actual thing that makes a difference, the elephant in the room in this case, which is how we actually show up, how we speak.
So, let's get on to... the meat and butter let's get into the meat and butter of of youtube and how you can actually add 20k a month to your coaching business through youtube so that's the main goal here let's put that in 20k from youtube just to sort of reiterate we're going to remind ourselves that this main goal here this triangle it is about speaking so let's just sort of put that as a little reminder there so the first problem that makes youtube feel impossible is you're probably, if you're watching this, not getting as many views as you want to be getting.
This is a tough one. And if you're stuck in a plateau where you're getting like 200 views a video or 50 views a video, it can feel really hard to actually make anything happen because you're getting one or two comments. You don't even know if people like your videos or not.
You're not getting that feedback yet that people like this or they don't like this. And it just feels like you're invisible. I've been there.
It sucks. So what do you want? What do you want to become here from YouTube?
Well, you probably want to be, I mean, and I say probably, this is actually sort of a requirement if this is going to work, is you want to be the go -to expert in your niche. You want to be the person that people think of when they think of the problem that you solve and the dream or goal that you get people towards. You want to be the person who people think, oh yeah, it's that person.
right and this doesn't mean that you have to be world famous and have a best -selling book because you can become the go -to expert in your micro niche right doesn't mean you have to have millions of views or be famous you want to be the go -to expert in your little corner your little pocket of the internet so how do you actually go from not getting views to being the go -to expert in your niche well remember that little diagram that we drew earlier this uh youtube problem that's actually a speaking problem what we need is some big bold ideas to use as packaging So let's just put packaging here, and we'll put big, bold ideas.
This is a huge problem that most small creators have, which is their ideas that they are making videos around, the whole premise of their channel, they're not big and bold enough. They are not an innovative... sort of groundbreaking idea that feels big and loud that's going to actually push through the noise instead they'll make ideas that feel really safe and really small and that's not what we want to do by the way what's the point you know it's the difference between saying okay if you're in fitness saying here's how to lose a bit of weight in the next six months right why would anyone watch that when it's next to a video that says here's how to lose 10 pounds in the next two months while still eating whatever you want right obviously we're not making promises here that we can't back up but we want to find the most biggest loudest most creative way of packaging what we actually do so it cuts through the noise so packaging is our big bold idea that we're then going to speak about the next thing is your intros intros are like the 80 20 of youtube you want to put a lot of time into the first 20 seconds of your video and a good amount of time in the rest but you want to put a disproportionate amount of time in that first piece because that's what really gets people
hooked into your video and then gets them watching the rest of it. And the next thing is your actual content, right? Your speaking, it's your frameworks.
Now I put frameworks here rather than your points because frameworks is a fundamentally different and better way of thinking about YouTube in general. So you can have points, right? You can have like tip one, tip two, tip three, but if none of those tips are connected into a sequence, then it just feels like you're sort of giving Scattered points that it's gonna sort of vaguely surface level help people instead if you want to make money from YouTube and you want to bring in clients you need to show that you can get people from their problem to their dream right and this involves a transformation And so the difference between random scattered tips and a framework can be as simple as linking those tips together.
So going from random scattered points to maybe something linear, something chronological, step one, step two, step three, or maybe cyclical, tip one links to tip two, which links to tip three, which links back to tip one. Creating these frameworks will allow your viewer to understand that you know what you're talking about and that you can actually help them.
So these three things are what you're going to want to relentlessly focus on to go from not getting views to becoming the go -to expert in your niche. And they all sort of fall under the umbrella of what. And the what here is creative, right?
YouTube for me felt very boring for a long time. And I was making sort of similar content over and over again. And the creative artists, the musician in me was slowly sort of fizzling out and dying because it felt a bit like I was on a content hamster wheel.
So instead, if we view this as speaking, right, how can you get really good at coming up with big, bold ideas and just speaking, sharing them to the camera through a framework? nailing your intros nailing how you package the idea then suddenly it becomes a lot more fun and you can get creative with it rather than just trying to replicate and copy what everyone else is doing on the internet now you're probably thinking right now okay this all sounds great i like the idea of it but right now i'm stuck with writing scripts and reading them from a teleprompter and my big problem is that i can't speak freely and this is holding me back you know i see the creators Peter McKinnon, Casey Neistat, Alex Hormozy, whoever, who can speak just really clearly and freely and they don't read scripts and they're just sharing their life stories and it somehow makes them millionaires.
I can't do that. As soon as I stop reading from a script, my words are just filled with um, I fall down rabbit holes, can't finish my sentences and I just don't think there's any hope. But there is hope and you can learn it.
Hundreds of my clients already have learned it. It's not as hard as you think. The goal here, instead of being not able to speak freely, is to be able to speak on camera with confidence, ease, and authenticity.
That's how you want to be able to speak. The first thing I get all of my clients to do, and this is a really important step, I think, in the creator journey, is to go completely scriptless. If you're a beginner creator and you're reading from a script, there's a huge chance that your videos literally look a little bit like the AI slop that is flooding the platform right now.
Your eyes are moving slowly across the camera screen. You're putting on vague, generalistic expressions of excitement that you're putting into your video because no one actually enjoys reading from a script. And it all just starts to look a little bit robotic.
If you can stop doing that... and speak as yourself as if it was like you on a podcast but you to the camera that's when you're going to be able to start building connection and that's what's going to allow you to stand out and start getting clients with a small amount of views you go unscripted it's going to build that human connection much faster and the best way to do that is getting in camera reps it's a semi -intensive process that we do inside the natural speaking system which will allow you to get those camera reps in quickly whilst you're practicing these skills and be able to accelerate your speaking progress really fast so you can start making YouTube videos that get you views and sales.
quickly. And this is the exact process that my client Kian went through when he was learning how to speak to camera. He got in the camera reps, he followed the what system, and he went from getting 200 views over seven days being stuck in that sort of purgatory to now getting 1 ,000 to 2 ,000 views in the first 24 hours and then videos growing to 10 ,000 views and beyond and getting hundreds of leads through his YouTube channel.
And by the way, if you want to find out what it might look like for you if we work together, enter your email below and I'll send you a doc that will outline the process and what to expect. Next, we need to develop your superpower, which is going to be authenticity.
It's one thing to be able to go scriptless and speak fluently off the cuff but it's another thing to actually be yourself on camera and the process of finding yourself and who you are on camera can be a long one for a lot of people. It's something that takes some people years to actually discover and what you want to do is go through a specific process where you're getting in these camera reps and not only looking for that fluency, but also looking for authenticity.
What is it that makes you, you? And how can you amplify that? Because when you amplify your authenticity, it creates charisma, which magnetizes your ideal viewers to you.
I'm not talking about amplifying your voice and being more than who you are. You want to speak with a specific tone of voice that we're going to get onto in a second, but you want to directly know who you are and be able to share that with your audience. Finally here, we're working on your tone of voice as a speaker and a creator.
And this is both literal and metaphorical. This can mean that you are literally working on the cadence and rhythm of your speech. So it's clear and it feels like you, it feels right.
But it's also working on your tone of voice in relation to your avatar and in relation to who you're actually speaking to. All of this links together and I'll show you how in just a sec. All of this part here encompasses The how and the how is authentic So the meat and bones or the meat and butter of our content is creative and How we present that is authentic now Even if you start getting more traction on your videos and you're able to speak freely you're able to do this without a script Which is awesome.
You still always inevitably going to run into the third problem, which is you're not getting What is it? Clients.
Also a nasty feeling. I've also been there. Getting plenty of views and no clients.
This is even more confusing and it feels like you've done everything right, but you're still not being rewarded for it. It also sucks. So what's the golden zone here?
Instead of not getting clients, we want a high percentage. Yeah, that'll do. High percentage of views converting to sales.
In this process, we want to first clarify your niche. So we want to get razor sharp on who we're talking to and why they're listening. You want to be able to nail this down to one person with one problem.
And you might be thinking, Thomas, what you promised at the beginning of this video isn't true. You're saying this is all a speaking thing, and now we're talking about niching and business stuff. But this is all...
just speaking. The foundation of any good speech is who you're talking to and why they're listening. You cannot ever make a speech to the whole world.
It's not going to work. You're encompassing too many people and it's not going to have that punch. Instead, you need to figure out who you're talking to before you write a great speech.
And that's what you need to do here. You need to clarify that niche. And usually the more clear that is, the more potent and powerful it is going to be to those people.
Will you lose people on the periphery? Absolutely, that's literally what you want. The worst mindset that you can have when you're speaking to camera is thinking you're speaking to the whole internet.
It's an impossible task. Instead, if you focus on one specific person and more than that, who has a specific problem, then you can... adjust everything, your tone of voice, your packaging, your intros, your frameworks.
You can adjust all those things to speak to that person. And if you imagine that person in their problem state who are almost reaching out for help, then you can speak to camera with a warm, charismatic confidence that's going to magnetize them into your world. So this is all linked together.
The next thing is to sharpen your offer. We're going to be able to look at your overall YouTube channel and see that all of your videos target this exact person with this exact problem and then when we click through to your offer we want to see that your offer your coaching doc or your sales page or whatever it might be is exactly in line with all of your youtube videos it's pretty simple but not many people do it we want to audit your channel and website and make sure this has no leakage the final thing here is to really look at your cred ability now credibility isn't just your wins your credibility is also your losses it's all of the failures that you made along the way to actually get where you want to be now your credibility the best way to think about credibility is not to think oh i'm going to talk about my university degree or my certification that i got here none of that stuff the best credibility comes from simply having done stuff learned things from it and then share that with your audience whether those are wins or losses
A great idea here to boost credibility is to create a doc where you simply collect stories. And these stories are from your past or stories that are happening to you right now in your day -to -day life that you could share in your YouTube content. If you're sharing stories, it means you are sharing what's actually happened to you and how that can help people in the future, rather than just sharing theory.
Theory doesn't get you credibility, stories do. Now, if you're feeling extra sharp today, maybe you're a bit caffeinated as well, you might have guessed this is the who. All of this side of the triangle encompasses who you are talking to and why they're listening and when we're talking about who the word here is impactful this is where we can actually change people's lives it's very unlikely that we can train change a bunch of different demographics or different problems and different solutions lives instead if we focus on a niche and we clarify that niche we can really help those people and we can have impact being the go -to expert we can have impact in those people's lives and that can nourish us and nourish them so when we get creative in what we say when we are authentic in how we say it and when we start creating impact with who we're talking to that's where we can start making thousands of dollars every month through youtube now i hope you're feeling inspired right now and you can see here that this isn't just about being some robot hustle bro and
copying loads of outliers and selling your soul and using AI all the time to just try and like grind out 20K a month from YouTube in this strange sort of dehumanized way. Instead, if we focus on human creativity, human authenticity and human impact, that is when you really start making a difference in your life and in the lives of others.
The awesome thing about having this map is that now I've got it, you can use it to identify your constraints. Because if you have all of these nine things, dialed in and nailed, you are well on your way to making $20 ,000 a month or much more through YouTube and your coaching business.
But right now you might see, okay, cool. One of the things I can't do is I can't speak to camera off the cuff. That's a huge constraint for me.
Another one might be frameworks. I feel like the way that I'm presenting my information is actually just like random tips and that's kind of getting in the way. And maybe the other thing is my packaging.
Maybe I'm not having like big, bold ideas in the first place. And that's a real constraint. And if I did that, I have a good feeling that I'd be well on my way.
You could also mark other things in green. Like, okay, I actually already feel, for example, this is just an example. It might be completely different for you.
Feeling pretty authentic on YouTube. I think my offer is great. And I'm also really clear on my niche too.
Cool. And then other things in yellow. Yeah, credibility.
Might use a bit of work. Intros. All right.
Tone of voice. Definitely could work on that as well. So now we've got the three things that you could focus on in the next one to three months that if improved could massively move the needle for your business and your YouTube results.
And inside the natural speaking system for every single one of these nine key areas that we need to work on, we have systems, templates, tools, and expert feedback from both YouTube strategists and speaking instructors to help you with any single one of these points. And once you fix those bottlenecks within your own YouTube channel and your own speaking process, then you'll be well on your way.
to adding $20 ,000 a month to your coaching business through YouTube. If you'd like to find out what it would be like to actually work together, enter your email in the description below. I'll send you over that doc that I mentioned that will outline everything that you need to know to get started.
We're looking forward to meeting you there. Again, email in the description below. I'll send you over that doc and let's get this thing going.
Cheers. I'm feeling a little bit decaffeinated now after sharing that with you. That was fun.
Look forward to meeting you.
The Hook
The bait, then the rug-pull.
He opens with the income number, then immediately reframes the entire video: this isn't a YouTube problem, it's a speaking problem, and everything that follows is built on that one distinction.
Named ideas worth stealing.
02:47model
The $20k Speaking Triangle
- What (Creative): Packaging, Intros, Frameworks
- How (Authentic): Scriptless, Authenticity, Tone of Voice
- Who (Impactful): Clarify Niche, Sharpen Offer, Credibility
A single central problem (stalled YouTube income) surrounded by three sides, each with three components, nine total levers for growth.
Steal forany self-diagnostic checklist for a content or coaching offer
07:04concept
Points vs. Frameworks
Disconnected tips (tip one, tip two, tip three) read as scattered advice; the same tips linked into a linear (step one, step two, step three) or cyclical sequence read as proof of expertise.
Steal forturning a listicle video or lead magnet into a named, sequenced system
How they asked for the click.
VERBAL ASK
18:51link
“Enter your email in the description below and I'll send you a doc that will outline the process and what to expect.”
Repeated twice (mid-video and at the close) as a soft lead-magnet ask tied directly to the framework just taught, rather than a generic 'subscribe' pitch.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
Visual structure at a glance.
