The 3-Hour YouTube System That Forces Your Business To Grow
A coach's first-ever YouTube live: the packaging, binge, and speed model behind his channel, then a new idea he calls audience keys, then 45 minutes of student questions.
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yesterday
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Tutorial
educational
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Big Idea
The argument in one line.
Every channel has a small set of topics, ideas, formats, contrasts, phrases, and title structures its audience reliably responds to, and once you find them you can remix them into proven packaging and make each video in about three hours.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
A coach or course creator who posts on YouTube but whose videos sit at a few hundred views and rarely lead to sales calls.
A creator spending days scripting and editing each video who wants a planning method that lets them publish two or three times a week.
Someone with a couple of videos that popped off who can't tell why, and wants a way to repeat the result on purpose.
A channel already getting views that isn't converting them, who wants to know whether the problem is the videos or the funnel behind them.
SKIP IF…
You sell a single low-ticket physical product; the host says paid social is probably a better fit.
You want short-form or Instagram tactics; he says plainly he is not the expert there.
You want a tight tutorial; this is a live stream with setup chatter, repeated pitches for a cohort that closed in October 2026, and a long open Q&A.
TL;DR
The full version, fast.
A YouTube channel grows a business when a warm audience binge-watches many of your videos, not when one video goes viral. The first half recaps a three-part fix: packaging aimed at the viewer's dreams and pains instead of your expertise, binge-worthy videos built from a rotation of trust-building formats with plain-spoken intros and named, quotable points, and three-hour production by mapping points instead of scripting words and switching OBS scenes live instead of editing. The new piece is audience keys: the six variables (topic, idea, format, contrast, phrase, title structure) your viewers reliably respond to. Find them through research in adjacent niches and lots of uploads, then combine and swap them like a combination lock to generate packaging that is already proven.
Free for members
Chat with this breakdown — free.
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Tech check, nerves, and a request for encouragement from chat before the teaching starts.
01:50 – 05:07
02 · The goal: an audience of binge-watching buyers
Sets the agenda, runs through student results, and reframes the target as ten-plus videos being watched right now rather than one outlier.
05:07 – 11:14
03 · Problem one: invisible videos
Fix with magnetic packaging: iceberg positioning on dreams and pains, bigger and bolder ideas, and auto-click packaging built on proof, speed, boldness, and result.
11:14 – 18:15
04 · Problem two: viewers click off
Fix with binge-worthy videos: a rotation of trust-building formats, intros that argue the thumbnail's promise, and teaching clear enough to repeat, using the CLICK method.
18:15 – 24:49
05 · Problem three: YouTube eats your time
Fix with three-hour videos: map the territory instead of scripting words, record in one take, and edit while you speak by switching OBS scenes.
24:49 – 32:36
06 · Audience keys: topics, ideas, formats
Defines a good video as one your buyer watches, then the first three keys: the topics, broad ideas, and formats your viewers keep responding to.
32:36 – 39:09
07 · Audience keys: contrasts and phrases
Contrast means standing against something specific; key phrases are word combinations that keep pulling clicks, like 'upload daily' and 'no script'.
39:09 – 43:20
08 · Title structures and the combination lock
The 'how to X so Y you get Z' structure, combining all six keys like a lock code, and smaller keys such as thumbnail poses, colors, and tone of voice.
43:20 – 47:55
09 · Case study: a 300,000-view remix
Breaks down one video that stacked a proven title structure, the 'no script' phrase, a 'third path' contrast intro, the big-idea format, and the speaking topic.
47:55 – 51:45
10 · How big channels remix their keys
A major fitness channel reuses yellow body fat visuals and an 'it's weird, but' title; a learning coach reuses 'remember everything', 'learn fast', and 'force your brain'.
51:45 – 55:03
11 · Packaging first, and how to find your keys
Write validated packaging first and attach core ideas to it; find keys through adjacent-niche research, experiments, fun, and more uploads. Pitch for the cohort.
55:03 – 1:00:52
12 · Q&A: language niches and non-coaches
A language teacher's 71,000-view video as a worked example, and an honest note that the system is built mainly for coaches.
1:00:52 – 1:11:00
13 · Q&A: views but no buyers
A fat-loss coach with 200,000-view videos: make case-study and systems videos, post more often, then check the lead magnet, guarantee, and email frequency.
1:11:00 – 1:16:12
14 · Q&A: imperfect volume versus one polished video
Volume only works if the packaging and payoff are good; the cohort starts at one video a week and ramps as the skills get faster.
1:16:12 – 1:23:00
15 · Q&A: stuck in AI script revisions
A live demonstration of mapping a video for a French-learning channel: a word-for-word intro, then a few notes per pull, paint, point.
1:23:00 – 1:42:35
16 · Rapid-fire chat questions
Starting from scratch, tools, short-form, burnout and somatic awareness, minimum video length, title research, books, vlogs, and Instagram versus YouTube.
Atomic Insights
Lines worth screenshotting.
A good video is one your specific buyer watches and that moves them closer to buying, not one that is heavily edited or deeply researched.
Ten videos that lots of people are watching right now builds more buyers than one outlier hit.
Packaging written from your expertise ('macronutrients for progressive overload') loses to packaging written from the viewer's pain or dream ('lose weight').
Words like 'improve' make an idea vanilla; raising the size of the promised dream or the named pain is what makes people click.
Adding 'it's boring, but it works' to a fast, bold promise makes the claim more believable, not less.
Rotating systems videos, big-idea videos, Q&As, and case studies hits credibility, connection, relevance, and proof, and is what lifted the host's sales fourfold.
If you catch yourself saying 'you know what I mean?' while explaining something, the explanation is not clear enough yet.
A method with a name gets repeated by your audience; the same method without a name gets forgotten.
Scripting three videos a week without a team is close to impossible, and reading AI-written scripts makes you sound less like yourself.
One-take, loosely structured videos tend to collect more comments than tightly cut ones because viewers feel a connection to the person.
The fastest videos you make frequently outperform your slowest ones; one student's quickest video got 46 times her usual views.
The spiciest packaging lever most creators miss is having something to be against: homemade toys versus plastic dolls, calm productivity versus hustle culture.
To find what a channel stands against, look for the 'no' and 'stop' phrases in its thumbnails.
A good program name can become a phrase that works inside your packaging on its own.
Changing one proven key at a time (topic, idea, format, contrast, phrase, or title structure) lets you produce a string of winning videos from one winning combination.
A creator posting weekly gets seen three times a month; a creator posting daily gets seen twenty times, which is why the daily poster's viewers buy sooner.
If your videos get views but no sales, check the funnel first: a strong lead magnet should convert around 40% of clicks.
Videos under about six minutes can hurt reach even with great packaging, because lower average watch time seems to get pushed less.
Takeaway
Find what your audience responds to, then repeat it
WHAT TO LEARN
Views turn into buyers when a warm audience watches many of your videos, and the fastest way there is finding the few keys your viewers reliably click and remixing them.
02The goal: an audience of binge-watching buyers
Judge a channel by how many videos people are watching right now, not by its single biggest outlier.
A warm audience that has seen many of your videos is the group that ends up buying.
03Problem one: invisible videos
Put the viewer's dreams and pains in the title and thumbnail, and save your expertise and jargon for the content itself.
Swap soft verbs like 'improve' for a bigger promised result or a sharper named pain so the idea stops blending in.
Remove click hesitation with proof, speed, boldness, and a concrete result, and add an honest qualifier to keep it believable.
04Problem two: viewers click off
Rotate systems, big-idea, Q&A, and case-study videos so each one builds a different part of trust instead of repeating tips.
Open by restating the thumbnail's promise, backing it with proof, and laying out the plan, instead of a hook trick.
Give every point a mic-drop sentence, an illustration, a contrast, and a name, so viewers can repeat it to someone else.
05Problem three: YouTube eats your time
Plan the points and how they connect, then speak off the cuff; scripting every word does not scale to several videos a week.
Practice one-take videos, since loose and personal recordings often collect more comments than tightly cut ones.
Set up several OBS scenes and switch between them while recording so most of the editing happens live.
06Audience keys: topics, ideas, formats
Define a good video as one your buyer watches and that moves them closer to buying, then make more of exactly those.
Look for the topic your views cluster around and check whether your offer matches it; adjust the offer if it doesn't.
Track which broad ideas and formats keep performing, because these shift over time and need re-checking.
07Audience keys: contrasts and phrases
Name something specific you stand against, so the channel reads as a position rather than a topic.
Collect the exact word combinations that keep pulling clicks and reuse them, since close synonyms often don't perform the same.
08Title structures and the combination lock
Keep a list of title structures that have worked for you, such as 'how to X so Y you get Z', and reuse them on new topics.
Once one combination of keys wins, change only one key in the next video to produce another likely winner.
09Case study: a 300,000-view remix
A low-effort video with unusually good intro retention is a signal that the intro pattern itself is a key worth reusing.
An intro that lays out two common paths, shows why each fails, then offers a third path uses contrast to frame your method.
10How big channels remix their keys
Audit any successful channel's popular tab for repeated visuals, phrases, and title shapes to see its keys in plain sight.
Generate new title ideas by recombining a channel's existing proven phrases rather than starting from a blank page.
11Packaging first, and how to find your keys
Write validated packaging first, then attach your core idea to it, rather than packaging an idea after the fact.
Without your own data yet, study adjacent niches for keys to adapt, never copy, and run many small experiments.
13Q&A: views but no buyers
When views don't convert, add case-study and systems videos, which sell better than opinion and tips videos.
Posting weekly gives new viewers few chances to see you before they forget; more frequent good videos shorten the path to buying.
Before blaming the videos, check the lead magnet conversion rate, the offer's guarantee, and how often you email.
14Q&A: imperfect volume versus one polished video
Volume only works when packaging and payoff are already decent; if they aren't, slower and better is the right call for now.
Speed comes from getting better at ideation, thumbnails, planning, and speaking, not from spending less care.
15Q&A: stuck in AI script revisions
A full video plan can be a word-for-word intro plus a few phrases per point, rehearsed until the links feel natural.
Glossary
Terms worth knowing.
Packaging
The title and thumbnail together, meaning everything a viewer sees before deciding whether to click a video.
ICP
Ideal customer profile. The specific person you want watching your videos and eventually buying from you.
Outlier video
A video that gets many times more views than a channel's typical upload, usually because its packaging hit something the audience strongly wanted.
Re-hook
A moment partway through a video that reminds viewers why the next section matters to them, so they keep watching.
Lead magnet
A free resource, such as a guide, template, or playbook, offered in exchange for an email address so you can keep selling to that person later.
OBS
Open Broadcaster Software, a free app for recording and streaming that lets you set up multiple camera and screen layouts and switch between them live.
Cohort
A group of students who start and move through a course together on the same schedule, usually with shared live calls and a community.
“I say a good video is one that your specific viewer watches and gets them closer to buying from you. That's it.”
Clean redefinition of a vague goal in one breath.→ TikTok hook↗ Tweet quote
14:58
“If you feel like you should have to say 'do you know what I mean', things aren't clear enough.”
Instantly recognizable habit with a sharp diagnosis.→ IG reel cold open↗ Tweet quote
15:54
“Trust me, there's somebody else on YouTube explaining it a whole lot better. And they're always going to go with the person who makes stuff very easy to understand.”
Stakes-raising line about clarity as a sales tool.→ newsletter pull-quote↗ Tweet quote
32:36
“This, I think, is what so many people are missing and it might be the spiciest bit of sauce that you take away from this video. A contrast is having something that you are against.”
Built-in curiosity setup followed by a simple reveal.→ TikTok hook↗ Tweet quote
34:50
“She's no longer just the homemade toys person. She has a movement. She stands for something.”
Short, quotable payoff to the contrast example.→ IG reel cold open↗ Tweet quote
19:12
“It's not uncommon for the quickest videos you make to get way more views.”
Counterintuitive claim creators want to hear.→ TikTok hook↗ Tweet quote
1:07:09
“People might have seen three of your videos in the last month. In the last month, people might have seen 20 of my videos.”
“Trying to make a perfect video every week never worked for me. It ended up with me making okay videos twice a month.”
Self-deprecating, specific, and relatable.→ newsletter pull-quote↗ Tweet quote
The Script
Word for word.
Read-along
Don't just watch it. Burn it in.
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
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metaphoranalogystory
Okay. This is one of those funny moments. All right, that's cool.
That's working. I have no idea if this is live or not. So I'm just going to yap.
Oh, that's not what I wanted to do. I'm just going to yap. Okay, cool.
I think I am live. All right. There's some delay, but I think I'm live.
Cool. Is that the right image that I wanted? all right sweet this is cray cray i'm so excited all right here we go leading humans it's live hello legend how do you get your iphone drawings on the screen obs we hear you you are live you are live okay great looks like there's a little bit of lag that's like to be expected i guess um but yeah excited to be here with you guys this is cool cheers i'm gonna Take a couple deep breaths and ground myself into this one because I'm pretty nervous never done a YouTube live before I've done workshops I've done webinars Lots of teaching lots of YouTube videos.
This is my first ever YouTube live So can you can you guys give me a little round of applause? To motivate me not that I need motivation to encourage me to encourage me because It feels it feels kind of strange going live to the internet especially on a channel that's growing like mine it's very different to like oh cool i'm doing a workshop to a room of 50 people who have paid to be here or even my email list right live on youtube the internet it's cool here we go thank you for the encouragement i'm seeing that come in you guys are legends all right here we go so today we're going to be going over the three hour youtube system that forces your business to grow we're going to be covering uh quite a lot of ground.
And the first key topic is, it's not the key topic. The first key model that I'm going to cover is one that I've already covered in a YouTube video of mine, which is this one here, how to make videos so binge worthy, you can't stop making money. It's a little triangle magic model that I think you guys are really going to enjoy.
If you've already seen that video, this is going to be I'm going to blaze through this. So that's just kind of going to set the scene for you guys to all be on the same page before going into something way more sort of way newer and very exciting called audience keys, which I think are the key to YouTube growth and the thing that's been growing my channel very fast recently.
So excited to be here. This is going to teach you how to get your audience binge watching your videos. and buying more from you we're here to grow your business we're not here just to get loads of views but my clients are getting loads of views inside the three -hour youtube system which is really cool we've had murat cross 100k views in the last 28 days which is really exciting we've had and sub shout out to and sub get a 100k views in less than 24 hours which is absolutely wild seeing as he was getting like 800 views per video before this we got maite videos popping off left, right and centre, 100 ,000 views in the last three weeks.
We've got Louisa who made a car crash of a video that got 71 ,000 views even when she was losing her train of thought whilst recording and literally getting lost in her path on the way home during the video recording. It was an epic one take video and she smashed it. We've got Emily here, just growing her channel very quickly, joining through our YouTube system around September the 14th and having a lot of growth since.
Connor having 10 clients pop off, 10 clients, not pop off, 10 clients come in this month from two videos popping off. Joven making $1 ,500 with a consulting call from posting three videos and then another one pending. This is exciting stuff.
Just as a quick shout out, the three -hour YouTube system link is live in the description below. We're going to close on Sunday. So just want to remind you guys, you have until Sunday to join and then the train will leave the station.
The doors will close. With that said, let's get into how these guys are doing that.
The goal, just to quickly recap, it's a YouTube audience of binge watching buyers. This is my channel right now. This is an outlier video that's doing really, really well, which is great.
Because I use the audience keys to unlock a new level of growth in that video. But that's, I mean, those videos are great, right? It's great to get those wins.
But this is the key right down here, which is having 10 or more videos that loads of people are watching right now. This is the key to having a warm audience. And when you have a warm audience, those are the people who end up buying from you.
So just gonna have a quick read of the comments just to make sure that I am loud and clear Thank you for doing this live is the audio low is the audio low don't know how much I can boost that up guys I Could give it a bash But it looks like you guys can hear me I'll keep that in mind for next time on my levels are looking like really high on my end So it's strange that it's low for you But okay, I'm getting a seems fine as well.
So, okay cool. Maybe just turn up your headphones sweet All right Here we are this is the goal YouTube audience binge watching buyers We've got three main problems The first one is that your videos are invisible you got invisible videos you pop a video and you get like 20 views and no comments and it feels like a waste of time.
The key main solution to this is having biomagnet packaging. The way that you do that is you use iceberg positioning which is talking to your ICP's dreams and pains in your packaging rather than using your expertise to try and come up with some packaging that you think is cool, but probably no one's going to understand and it won't make them auto -click like that.
So as a fitness example here, if you're a fitness expert, you're going to know loads about macronutrients and you might want to call a video macronutrients for progressive overload support. That's great content for a video. It's terrible packaging.
No one's going to understand that. Instead, what are the dreams and pains of your audience? They want to lose weight.
They want to look and feel better and they want to get stronger. So you're going to center your packaging around those things in the packaging of your videos and then talk about this in the content of your videos, right? That's one of the keys.
You want to avoid the curse of the expert. We're covering a lot of ground quickly here. So if you can't keep up, no worries.
I have a lot of videos on my channel that go into these concepts deeper. You're all good. I want to give you an overall picture here of where you want to go, what you want to work on.
Because once you have all these things in place, then this is when this is going to start working for you. If, for example, you only have an ability to make YouTube videos really fast, to make videos in three hours, but you don't use the iceberg positioning method. you're probably not going to get anywhere, right?
So these are all the pieces to the puzzle. Next is big and bold ideas, right? So you could well be here in terms of how big and bold your ideas are.
If you're here, it feels a bit vanilla. Instead, you want to increase the magnitude of the dream of the thing that you're promising or increase the magnitude of the pain that you are pushing on.
So if we're in the middle and we're vanilla, we'll use words like improve. Here's how to improve your lifestyle a little bit. It's not very compelling.
But the dream is something much bigger than that, right? We're going to be using different words to communicate that. For example.
We could say, here's how to improve how much money you make. Here's how to make more money. It's kind of vague.
There's not a big dream there. Instead, Maite came up with an idea. He said the exact system to make money chase you.
Work so fast, it's scary. We're increasing the magnitude of the dream. Right?
We want to avoid the vanilla at all costs. It's going to be the thing that basically blends you in. It's going to be the thing that makes you blend into everything and not pop out.
After that, we've got auto -click packaging. Now, how do we make people auto -click our videos? Emily here had a great video that popped off, 47 ,000 views after three weeks.
The way that she did this was removing any click hesitation. So you can already be promising the dream or digging into the pain. You can be already...
whatever I last said, wherever that is, you can be increasing the dream and increasing the pain, right? It's making things bigger and bolder, but you can still have people hesitate on the click. You can still have people just sort of being like, is this worth it?
Is this for me? I'm not really quite sure. The way that you guarantee the click, well, you can't guarantee the click, get close to guaranteeing the click, is by using proof, speed, boldness, and result in all of your packaging.
So for example, Emily here, instead of just put how to quiet the mental noise and feel calm again, that would be a great result. I can quiet the mental noise. She's put the fastest way.
By getting this result faster, the whole thing feels way more big and bold, and it feels like I can get the result now, which gets you to click now. She's also said in the packaging, it's boring, but it works, which adds credibility. Why does it add credibility?
Because it makes it feel more trustworthy. If it was just like, this is the fastest, biggest, boldest, best way to do everything ever possible. At some point, it just gets a bit like, do I actually believe this?
Right? By putting in this specific, you don't have to do this for all your videos. It's just an example.
By putting in, it's boring, but it works. It makes you think, okay, this is fast. It is the fastest way to do it, but it's kind of going to suck.
And that's what's going to make it worth it. Right?
If you do these three things, you'll go from having invisible videos to biomagnet packaging. This is the first step and it's extremely important.
And the reason why it's the first step is because once you have your biomagnet packaging, you can then go on to stop people clicking on your videos and then just clicking off and leaving them and actually making your videos binge worthy.
The way that you make binge worthy videos. It's first by having trust stack formats.
Now, the trust stack is getting away from having the same old five tip videos on repeat that feel really stale. And it's moving towards having a fresh feeling format rotation of videos. This has been one of the biggest breakthroughs on my channel.
It's been one of the things that is 4x my sales. Because I realized when I was making my own 30 day challenge back in July, in the first sort of seven to 10 videos, I was like, I'm making a lot of videos. And to my surprise, the views are actually really great, but I'm not selling as much as I thought I would until I started using trust stack formats, which hit on different elements of the trust stack.
And then I noticed people buying a lot more. And the elements of the trust stack are credibility, connection, relevance, and proof. When you can hit on these different elements, so credibility, you can make a systems video to show you really know your shit.
To connect, you can make a big idea video that feels like you're having an epiphany with your audience in the moment that you're saying it. To build relevance, you can make a Q &A and just answer people's specific questions in your videos. It makes it feel like, oh, they really get me specifically.
It's kind of like what I will do at the end of this Q &A here. End of this live stream here, we'll get into a Q &A. And then proof.
Case studies, right? This doesn't just work for me. I'm gonna everything I say is backed up by proof Here it is my client results my results, right?
When you can do this YouTube gets a lot more fun for you and your audience The next thing you want is once you've got your formats you want perfect intros I'm not really about hooking in the audience. I feel like that's quite sort of hook them in like a goldfish write the script perfectly Instead, we want our intros to feel like a natural argument.
What is the natural argument? Well, in the thumbnail, we made this big, bold promise. Right?
We promised a lot. And we're really getting people into our world. You also clicked this video.
Okay. I know that's what happened. So, how do I then just lead into the rest of the video without losing you?
It's just by building a natural argument. It's not hooking you in. It's just saying, yep, you're here for the right reason.
I literally will just talk about the promise I just made in the thumbnail and the title. Then I'm going to back it up with proof and just say, hey, look, here's my credibility. This is what I've done to prove that I'm the right person to listen to here.
And then you're just going to set up the video and say, and therefore in this video, we're going to cover this, this, this, this, this. And the intro should just be smooth in from the thumbnail and the title to be like. okay cool you've made a big promise now you're talking about the big promise here's the proof of the big promise and now you're going to talk and now you're talking about how we're going to move towards this big promise cool i'm in i clicked in the first place and the intro has just helped set that up finally within our intros to get people binge watching we want addictive teaching this is where a lot of people go wrong because they will make videos and they'll explain things in a way that their audience vaguely understands, right?
This is when you have the feeling whilst you're explaining something, and you want to say, do you know what I mean? Do you know what I mean, right? Like, do you know what I mean?
Like, if you feel like you should have to say that, things aren't clear enough. Instead, you want them to be able to repeat what you're saying to somebody else. You want to say it so clearly that they can basically just go to somebody else and repeat it.
You don't, well, I'd be cool if they did repeat it to somebody else. Nice bonus. But that's not the goal.
The goal is to have your audience, and this is a very subconscious thing, but it's extremely powerful, your audience to feel like, huh, this person explains things in a way that I actually understand. Therefore, I want to work with them. Because as soon as you explain things in a way that people kind of get, and they're like, oh, I kind of know what you're getting at.
Trust me, there's somebody else on YouTube explaining it a whole lot better. And they're always going to go with the person who makes stuff very easy to understand. Scratching an itch in their brain is a lovely word that somebody used in the comments of my videos recently.
You want to scratch that itch. To do this, we use the click method. We have a core sentence for every point that's almost like our mic drop moment.
And we have the mic drop moment pre -engineered. in our points. So we we land the mic drop at the end, and we work backwards from there.
We link all of our points to the desire. So to the pain in the dream that we've looked at in our thumbnail, and over here.
We link all of our points back to that thing. That's how that's a basic re hook. But it's actually just a natural way to explain things.
Hey, here's why you should care about this. We illustrate if anyone's familiar here with pull paint point that I talked about. You illustrate, right?
You give an analogy, metaphor, example to back your point up or to explain it in a way that they can understand. Using contrast, this is huge. And we're going to be talking about this in some of the audience keys as well.
It's contrasting your point with something else that makes it feel 3D and pop. And then ultimately, having a key name for your point. Give stuff names.
When you name stuff, people love it, right? I went through, I gave a little survey to my audience, asking you guys to ask me questions in preparation for this Q &A. And a few people in that survey were talking about, hey, I've already been using the pull paint point method.
People wouldn't be saying that if I didn't call it the pull paint point. Imagine if I just talked about that method and was saying things like, oh, it's the sort of, it's the re -hooky analogy mic drop method. and just like didn't give it a name as soon as i've named it people can then pick it up right oh it's paul paint point alexander the create paul paint point they can talk about it with other people they can use it they actually remember to use it in their own process which will then ultimately have them wanting to come and work with me more because they're already using my stuff and it's already working this is huge so We've solved your invisible video problem by getting you biomagnet packaging.
We've solved the click and click off video problem by making your videos binge worthy. Next. And ultimately, we want to solve the YouTube time sync problem.
Feel free to give a little comment in the chat. I know this is a little delayed, but give a little comment in the chat if this is one of your problems. It's taken way too long to make YouTube videos right now.
Let me know. Instead, we want to make three -hour videos. How do we make three -hour videos?
Well, we want to 80 -20 our production. And this is something that Sefa has done. She said the difference in her planning is insane.
Her videos used to take 15 hours, days. Now they take two hours. Leon said the quickest video he ever made just got 20 times the views, which is not like...
It's not uncommon. It's not uncommon for the quickest videos you make to get way more views. It actually got 46 times the views.
Jennifer said, it feels so good to have a process to follow three times the views after the first video. Love it. To 80 -20 the production process, one of the key things we want to do is go from scripting the words and details to mapping the territory of our points and then speaking off the cuff.
Just this might put a lot of people off right now, but is what it is. If you plan on scripting all of your videos and you want to follow this method, I don't think it's going to work very well for you. Why?
Because if you script your videos, you're going to focus on getting the perfect words and the perfect details right in your script. I'm not very experienced in scripting. When I've tried it, it takes a very long time.
When my members try it, it takes them a very long time as well. And as soon as they script, they change to mapping the territory of their points and the speaking off the cuff. It goes a lot quicker.
And that's when you can make many more videos. Right. Don't get me wrong.
I'm not against scripting. There are advantages to scripting. But I think that if you're going to be making three videos a week and you're scripting all of them, unless you have a team.
who is helping you with your scripts, this is going to be very difficult. And you might say, Thomas, but AI, Claude writes just like me. The thing is, if you're going to just be reading scripts written by AI without proof checking them a lot, it's like your videos are not going to sound human.
They're not going to sound like you. So AI can help, but you're going to have to go back and forth with AI so much in the scripting process. It's still going to take a long time.
and it doesn't matter how good AI gets, it's just going to feel weird if you're like, write me a video, and then you just read it from the teleprompter, you read it out, right? There's always that back and forth. So I really believe in the map and the territory method, and you map the territory with the click method and the pull point paint method.
That's a great way to 80 -20 your production. Next, effortless recording, right?
Grant made a video in one take, not expecting much. He said he'd be happy with a thousand views. It got 7 ,000 views in three days and the comments by viewers are resonating deeply.
This is not uncommon either. Whenever I make videos that are one take or in the sort of big idea style where I'm riffing and running and things aren't super tight and edited and scripted, I get way more comments because people resonate with me, right? They...
They feel a connection that they don't if there's a cut every five seconds.
That's Grant also having another banger video pop off. So we want to go here from recording nightmares to speaking clarity, right? This is endless retakes.
Again, comment in the chat if you... If you struggle with endless retakes, if you're like banging your head against the wall, saying the same thing over and over again to camera. Sucks.
And I appreciate your comments about the.
I'm seeing some of you are struggling with with the timing. Yeah. Making videos and taking way too long as well.
So thanks for that.
Instead of endless retakes, we want to speak with clarity and we want to be able to do those videos. one of the video formats i love to do is one take videos you don't have to it doesn't have to resonate with you and and be a format that you do on your channel but if you can develop the ability and it's not as hard as you think develop the ability to make a video in one take it's a superpower you can bash one of those out every week in between all of your other video formats right cool next up half your editing You can half your editing time.
The way that you do that is going from endless editing tweaks right through to edit whilst you speak. Like I'm doing right now.
Hey, I'm here. I can edit whilst I speak. The same live stream is the same way I make videos.
We have a full step -by -step guide on how to do that inside the 3R YouTube system. It is a bit of a setup, but to give you the download, because I know a lot of you are asking about the whole iPad thing right now. You basically use a free software called OBS and you set it up with your camera.
You make a bunch of different scenes. One of the scenes is with an iPad. And then you can switch.
This is a scene that's called full screen. This is another scene that I have with the iPad. This is another scene where I share my screen.
This is another scene that's full screen. I have these scenes set up and I can change between them. And then you can make videos basically without editing that still feel like they have a lot of value.
Once you have done these three things, you're going to be making videos that have biomagnet packaging that are binge worthy in three hours or less. And that's when you can really put your YouTube on turbo mode.
Lovely.
Let's get down to business. Let's get down to the audience keys. I'm going to cover this up.
Pretend you didn't see it. Maybe all the way down here as well. Just to not give the game away too early.
Right audience keys is a crazy concept that I think should be your number one advantage right now on YouTube Making YouTube videos in three hours is all about Being effective with the videos that you make there is no point in making videos In three hours that don't do well. They don't get views and they don't grow your business You're just going to be making a lot of content that isn't doing anything for you.
At that rate, you may as well be better off making one video a month that is like high effort and actually get some views.
The way that you make lots of videos that get views is by making videos that are good. We need to define good because good means lots of different things in lots of people's books. Somebody might say a good video has to be highly edited and scripted.
Another person might say a good video has to be highly researched. I say a good video is one that your specific viewer watches and gets them closer to buying from you. That's it.
If you can make lots of those videos, i .e. three a week or maybe some more, your business is going to be unstoppable, right? The way that we make those videos that your ideal viewer watches clicks on watches and then gets them closer to buying is by using using the audience keys a Lot of people say in their YouTube journey right and you could even comment here in the chat What's your goal with YouTube?
I mean a lot of people are gonna say stuff like leads Sales cool, but then there's also going to be people saying like views subscribers Etc And why? Because these things are sort of like an indication of YouTube channel health, right?
Like it sort of seems like a... What's the word? An obvious step to be like, well, I need views and subscribers first and videos that get a lot of traction to be able to get this.
And to some extent, it's true.
So we need to get the views and subscribers first to then bring in leads and sales. And the way that we get views and subscribers is by finding your unique set of keys.
Now, the first key is finding topics, right? And these are all going to start mixing and matching beautifully. You'll notice that on your channel, when you cover certain topics, they'll get more views than others.
Now, ideally, you want to find a sweet spot where the exact topic that you are getting views on is the exact niche and the exact thing that your audience wants. Right?
So for example, I was getting a lot of views on speaking to camera videos. Then when I made the three hour YouTube system, there is some overlap here, which is cool. But actually, I realized that my audience wanted more YouTube stuff.
And they were happy with speaking stuff, but they're I realized that their primary problem with the new videos I was making was actually more in YouTube. That's why I made my new program, the three -hour YouTube system, because then I could get a really tight fit with my audience, right?
Instead of having a speaking program over here and people who actually just wanted mainly YouTube stuff, I could just make a YouTube program, right? So in that way, I adapted with my audience and I was very open to making a YouTube program. It happened to be an area of my expertise.
With you, where you are right now, you obviously want a really tight audience program fit. And so within your niche, you might have a bunch of different topics. Let's say you're in fitness.
You've got nutrition. You might have, let's call it exercise. And maybe you've got mindset or this could be anything like mindset or biohacking or whatever kind of stuff you have.
And you realize that, right, okay, every time I make a nutrition video, my views are crazy. My exercise videos don't do very well. And my mindsets videos do terribly.
Cool. Is that a problem for you? Right?
Are you really against just making more nutrition focused programs? That might be a good idea. If you're like, no, no, no, this has to be actually my main area of expertise is exercise.
And I'm actually, my program isn't much about nutrition. Well, we've got to focus on this topic. And that might be a bit of an uphill struggle to get that topic popping.
But it is worth it in the long run. Overall, you will start finding key topics that work really well for you. And there will be if you make enough videos, you start to find that the key topic that you really want to make videos about is the one that starts popping off, you just got to make more of those videos.
Once you found your key topics, you want to find your key ideas. Now key ideas are the actual ideas in your videos, and these could lead from packaging into the actual idea that you talk about, that really gain traction.
And so, for example, on my channel, this is really new, right? Within the last like two months, I find the concept of uploading to YouTube a lot, the concept of basically YouTube volume, I found that it does really well for me as a broad general idea. So within the topic of YouTube, right, which is very broad, The idea of uploading more, basically, right now is doing really well for me.
Now, luckily here, it's something that's based on truth. Like it is working for me and it is working for lots of people, which is sort of a prerequisite. But you want to find the key idea that works for you.
Uploading more is one of my ideas. Another idea for me. is speaking unscripted.
That does really well for me whenever I talk about that sort of general idea, right?
Next, you want to find your key formats. So remember we talked about the formats of systems videos, sales videos, not sales videos, sorry, systems videos, case study videos, Q &A videos. One of those formats might really pop for you specifically.
You might find a format where, for example, I don't know, you react. To client results or something. I'm making this up, but this could happen You realize that this format does really well in terms of views and sales So that kind of becomes your thing you do way more of that and it works for you, which is great I'm gonna delete that to not confuse you because that is just an example.
That's not necessarily the format that you want to do. I Found that a format that does really well for me right now and this is this kind of these adapt and change but One take big idea videos are really doing well for me right now.
This one, it took me like two hours to make and it got 300 ,000 views. That's a format that's doing well. Another format that's doing well is systems videos.
They always seem to get views where I just guide you through a system, get from A to B. There's like 30 ,000 views on this one. I got another 30 ,000 views somewhere, somewhere else that I can't find right now, which is really weird.
Where is that video? Oh, here. Yeah, 35 ,000.
The next thing is key contrasts. Now, this I think is what so many people are missing and it might be the spiciest bit of sauce that you take away from this video.
A contrast is having something that you are against. Against is a very strong word. Let me map this out for you.
Recently, one of my clients, she made a video about homemade toys. And the thumbnail was like her holding up a beanbag.
And the video was something like, this is boring, but it will transform your child's play. So the channel is about homemade toys.
And she's got this like natural vibe, like homemade natural toys for kids.
What is a very easy, natural thing for this to be against, right? Because if we just say, well, homemade toys, it can kind of feel a bit abstract, a bit intangible. Like what's the mission behind it?
What's the purpose? Why is this so important? It just sort of feels like a bit of a nice to have.
Let's say she contrasted it.
with This is gonna be a really awkward drawing. This is supposed to be a Barbie doll, right? Let's say she contrasted it with Barbie dolls and she said in the modern world Barbie dolls are plastic and I'm making this up nothing against Barbies.
They're plastic. They're toxic. I don't know are they they are They're bad for your child's imagination because they have faces and they distort body image.
And they do all these terrible things. Like Barbies are really bad. Instead, here are homemade toys.
As soon as you contrast something, and this could be in the packaging of the video or in the ideas that you present, things pop. It gives people something to talk about, something to grasp onto. And so, if she did this within her intro, Or if she did this in her packaging even.
Or if she did this in her main points throughout, this will be something that she becomes known for. She's no longer just the homemade toys person. She has a movement.
She stands for something.
I see a lot of people in the productivity space. If your productivity niche was just... Let's call it, what can we call it?
Zen. We call it Zen productivity. And let's say you were somebody in the niche of sort of like stress -free Zen productivity.
That's what you were all about. And you were all about like deep relaxation, nervous system. That's the thing that helps you be productive and live a happy, fulfilled life.
And even your vibe was kind of like a little bit Zen.
The first thing I would look to do is contrast that with like the hustle bros.
It's supposed to be a drawing of a ripped, aggressive looking hustle bro. Right.
And you would call them out and you'd be like, everyone online is is promoting this really toxic work hard grind culture. And I don't believe in it. And here are my reasons.
Here's my proof. And here's my argument. instantly your video pops, right?
You have something that you are for and against. Now within my channel, I'm not like a super aggressive with this, but if you want to work out what somebody is against, just look at what they put in their channel that says no. So for example, here I've got a video that says no script, right?
I've got another one here that says no script.
Another one here. Stop being slow. Right.
And so no more editing. And so you could start to peel out. OK, Thomas isn't just talking about making videos faster.
He's against or sort of against editing. He's like make videos faster by contrasting it with don't edit or. Speak with freedom and be natural and contrast that with like no scripts, no teleprompters.
Even. instead of just saying like make lots of videos make more videos I'm like stop being slow right stop just uploading like once a month maybe that's something that my channel is slowly sort of becoming against right super important next up we've got the key phrases now these are the most sort of useful takeaway in terms of your packaging and We'll get into some examples in a second.
But key phrases, if we go on my channel again, upload daily has become a key phrase for me. It's a collection of words that for some reason pop, right? If I just said upload more, it wouldn't be the same.
Upload daily has like a catch to it that works regularly for my channel. Here's another interesting one. I tried fun maxing.
This video is doing all right. I was wondering, hmm, if it's like maybe a key phrase is make YouTube fun or fun maxing on YouTube. Could it work?
So far, the early results saying it's not really working. I might try it again, but that was an attempt at a key phrase that maybe didn't work so well.
Other key phrases. The three hour YouTube system actually is becoming a phrase that's actually working in my packaging, which is. One of the massive benefits of having a good program name because it can actually become part of your packaging, which is pretty insane.
Other ones, binge worthy. I found that repeating binge watching, binge worthy. That's a key phrase that I say.
It's a key phrase that works in my packaging. No editing. That's also a key phrase that works for me.
Right. So you've got to once you find your key phrases, things can accelerate very quickly. And then finally, your key title structures.
So the wording of your titles, how they're actually put together. And this is one that probably most people know, but just in case it could be a game changer for you. The title structure of how to do something so extremely that you get crazy big results is a title structure that works very well for me right now.
I use it in a lot of my videos. That's a key title structure that has started working well for me. This might adapt and change over time, but this key title structure is working good.
Let me just write that out. because this could be one that you try as well. How to XYZ so XYZ you big result.
An example of this that I used recently, which I'll go over in a second, is how to speak so clearly you never need a script. Pretty simple Now This is where this starts becoming extremely interesting is when you can combine all of these audience keys and find Combinations that work for you again and again and again and once you do this you can start making YouTube videos You can almost have like a slot machine where you can generate winning packaging ideas by combining these keys and and then making a video fast because you know that packaging idea is already a winner and so instead of just seeing it as keys what i'd like us to see it as is almost like a combination lock and each one of those combinations is one of these keys so this could be topics this could be ideas etc and you'll find specific codes of numbers that win for you So a specific combination of a specific topic with a specific idea in a specific format with a specific key contrast in it using a specific phrase and a specific title structure seems to work.
Cool. Now in the next video, I'm going to just change one of these elements and boom, it wins again. In the next video, I'm going to change this element and boom, it wins again.
And that's how you accelerate a channel's growth very fast. And anyone who's already found some of these key things for their channel, I would encourage you to implement this right away because it can change the game for you. Just very quickly on that, in a micro sense, there are also these, this can get complicated because if there's too many keys, right, things get too complicated too quickly.
So there's sort of micro keys that I have found as well. one of them is a pose right so i found that in some of my thumbnails if i do this and make this pose when i'm talking about speaking that's done very well a lot of times so in a lot of speaking videos i do this i saw it working in some other dude's video and i started doing this and it works for me i found that a pose that works and this is different for everyone right when i'm trying to say something like passionate like it's easy in a thumbnail the italian one that's worked for me so i've done that again in a recent video right these are less important but They add up key colors as well Maybe you find that when you represent if you're in fitness you represent body fat in the color yellow and muscle in the color red It does really well for you.
Keep using those colors or key tones, right? And then what I mean by this is actually a tone of voice So you might realize that in a lot of videos if you're talking about a certain thing and you have this sort of frown and it's because it's like just No bullshit and you're like shaking your head a lot and sort of dismissing stuff and you realize that that video when you whenever you present like this it does really well maybe do that more or if you find that when you're like shocked and explaining like this the whole time maybe it does terribly and maybe you should stop doing that right you find a sort of tone of voice that your audience resonate with more and more and obviously riding in the edge of where that feels authentic to you without you becoming a performer tying it back to yourself this could be a good thing to repeat So let's get into some examples of these in action because This is where stuff gets really interesting So the first example is in my channel, this is the probably the clearest example of how I've done this Let me just check the chat quickly because I've been I've been gunning.
Okay, so people are saying this is helpful Cool. Yes, it will be available for a replay Great stuff. Okay Nothing's gone terribly wrong, which is good All right Yes, cool clear Example this video here how to speak so clearly you never need a script This was a great key combination of multiple keys that have been working in my channel very well The first thing is the title structure how to speak so clearly you never need a script It already worked for me in this video how to make videos so easily you can't stop uploading It already worked in this video here, how to speak so well on YouTube you don't need to edit.
So it's a title structure. That's a key title structure that I'm repeating. So I repeat it again.
Now, another key element is no script. Right. I've realized that in my videos, if I go to my most popular.
I've said no script in this video here two years ago. I said anti script in this video here one year ago. There was another video somewhere.
This one here. No script. I've had quite a few videos do well where I just say no script in the thumbnail.
So it's become an element for me. It's become a key phrase. No script.
Cool. What if I combine that title structure that's working with no script that's working? Great.
Next thing. Within the video, we're not going to watch it now, but I open with a specific intro, which I call... made a training about this intro style to in through our youtube system which called the third path and so what i say is the youtube gurus will have you believe you need to go down one or two things if you want to speak well on youtube and then you present them with two different paths the first path in this example is why we do this full screen why not the first path is that you need to script everything and you just script all your videos but the problem with that and then you say the problem is that You're stuck in your office.
You have to read it from a teleprompter. It takes ages to make videos. And in the age of AI, that is people connect with it less, right?
They can tell you're reading. It kind of looks like AI. So you can do that, but I wouldn't want to do it.
The next path they'll have you believe that you have to do and go down is be really raw and authentic, which is cool. Great, but what this happens is that everyone rambles, right? Everyone just trips over their own words.
They go down rabbit holes. They make videos that aren't psychologically optimized for their audience. And instead, they make boring videos that no one wants to watch.
Even though they're really authentic, they don't do well. And then I literally said in that video, so you're kind of stuck between a rock and a hard place. I've got a third path that's actually better.
And then I present my video, my method, my way, right? This was a method of doing an introduction that it uses contrast, right? So it's painting the context of here's what's happening on the YouTube scene.
This, this, not good. Here's my way.
Amazing use of contrast, even if I do say so myself. But even more importantly, in a video before, I'm not going to scroll down because it's a while back. I did the exact same thing.
And I noticed that it was a very low effort video and it did surprisingly well. It got like 10 ,000 views and I was like sitting in a tree. And these are 10 ,000 old views, by the way.
So whatever, 20 ,000 new views. It's me sitting in a tree just like yapping to the camera and not really putting much effort into it. And I'm like, whoa, that video got more views than normal.
And I noticed the retention was good in the intro. So I realized that intro worked. So it was another key idea that I used within this video.
What else have we got? That was a key contrast. A key format.
This is a big idea video, as we've already talked about. The key topic is speaking, obviously. And so I remixed all the six keys to make a video.
Boom. We've got 300 ,000 views.
Now, let's get into another example.
A dude called Jeremy Ether, I think he's called. This is one of the biggest fitness channels on YouTube. I just want to show you how he's remixing his ideas and how he's found his audience keys that he keeps on punching out winning combinations of.
The first one, visually, let's look at these visual keys that he's using recently. Body fat with this yellow highlight. For whatever reason, this is working well for him.
And he's done it here. He's also done it here.
He's also done it in this little picture of body fat being yellow there. He's done it here. He's done it here.
And this is because at some point, I don't know when, probably here, he did it in this video. It got four million views. And he thought, cool, what if I make another visual where I show body fat being yellow?
OK, cool. Boom. Five million views.
Right. Oh, every time I do it, three million views. It does really well.
Four million views. And so he's going to keep doing that. Right.
So that's one of those sort of visual keys that he's found. In terms of a key title structure that works well for him always. It's weird, but.
This is weird, but... It's killing it for him. It's weird, but this...
It's weird, but destroyed every ab exercise I tested. Another one. It's weird, but it destroys your body fat in 30 days.
Another one. It's weird, but it rebuilds your tendons in 30 days. Right?
Those are three title formats. It's boring, but it destroys body fat in 30 days. Right?
That are working really well for him, and he's remixing them.
Another interesting example is a guy called Justin Sung. Now, this is a learning coach. If I go on his most popular videos, what we've got here is remember everything.
We can even see that as a key phrase. We've got learn fast as also a key phrase. He's also using the same title structure, how to do something so extreme that you get extreme result.
So learn so fast is a key phrase. He's talking about thinking as sort of a topic. Again, learning slowly is a contrast to learning fast.
And there's some interesting stuff down here as well. How to learn anything faster than everyone. This is also a key idea.
That's not just like how to learn fast. How can we make that bigger, bolder, more tangible? Well, it's learning faster than everyone else.
Right. There we go. He's done it again.
How to learn faster than everyone.
And there was another one here. Remember everything. Right.
So these are key phrases that are working for him. So if we go back to the iPad here.
I've highlighted some of these keys that he's using. So he's got remember everything. He's got learning or learning fast, I should say.
he's got this contrast of you and them so learning faster than everyone else outsmarting everyone else out learning everyone else he's also got a couple of videos that say force your brain watch this to force your brain to study faster a million views how to force your brain to be motivated a million views right and again these are a million old views so like two million views today this is where stuff gets interesting so If somebody said, Thomas, can you come up with a new title for Justin?
What do I do? I just remix the keys that are already working. So it might be something like how to force your brain to remember everything you read.
There you go. That would then be the next video that he makes. And we'd have some specific text in the thumbnail that also he's either done before or it's a remix of what he's done before.
And that's how you just continue making banger videos over and over again. Now, what's really interesting here is that you come up with these packaging ideas first, and then you attach your core ideas to these packaging ideas. So you're coming up with banger validated packaging that you are then attaching your core ideas to.
This is the iceberg method. Remember, these are the dreams and desires or pains. And then your core ideas are the actual content within the video.
Now, how do you actually go ahead and find these keys? Well, there's definitely an element of trial and error. There's also research.
So researching the keys of everyone in adjacent niches. Adjacent niches, I wanted to say. Research those adjacent niches.
Figure out the key phrases and the keys that those people are using and adapt them to your niche. Never copy. Don't even get me started on copying.
There's a lot of people doing that right now. Not good.
Then it got experiments, right?
So just experimenting with stuff.
And having fun, right? Because if you're not having fun whilst doing this, you're not going to find your audience keys because you're going to give up. Now this took me years to find my keys if you want to do it in months or weeks I would highly recommend making more videos if you make three videos a week or seven videos a week You can find your audience keys way faster.
The only caveat here is you have to make good videos You can't just put out garbage every day, right? So you have to have a system that allows you to make good videos quickly and this is what i've taught you in some of this live here some of this system if you want an exact step -by -step system to follow over the next six weeks that's where the three -hour youtube system comes in right this is what we do day and night inside the three -hour youtube system you're going to install a system that allows you to make better videos that grow your business faster to find your audience keys in the next six weeks or nine weeks and then double down and put everything on turbo mode Right.
There's no point in making a video every single day to try and find your audience keys if each of your videos is not very good, because you might have an amazing idea and touch on the exact key, but still people aren't going to watch it because you're not going to get have great packaging to get them click. You're not going to hold their attention, et cetera, et cetera.
So that's where we come in. We are open until Sunday.
and then the train is leaving the station and the cohort is starting. If you want to join, link is in the description below. Now, let us get into some of these questions because there's a lot of real juicy stuff.
Let me just check the chat to see if we're all right and I'm not like talking on mute or something for the last half an hour.
Okay, cool. Yeah, we've got a great question here. How do we apply this for those whose videos haven't popped off yet?
We want to have educated guesses based on the research.
And then we want to be making good videos quickly. That's basically it. And then experimenting and finding your audience keys as you go.
That's the answer to that question.
Great. Okay. Tons of stuff here.
Thanks for all the comments and questions, guys. Absolutely legends. Directive design.
The course is not available. It will start with the cohort. Everyone's going through at the same time.
It's the way that we found that people really take way more action is that they go through it with a group. So we're all starting together on Monday and there's a kickoff call on Tuesday where we'll all go through it together.
How do you apply this to a language teaching niche? Well, we've got.
Louisa, one of our members who popped off recently.
I'm prematurely answering your questions, guys. I'm going to get into some questions that people sent me via email as a priority. I'll do the chat questions a bit later, but just to answer that one quickly.
This is Louisa. She does language learning. Let me put this...
Is this going to break? Yes, it is. Okay, never mind.
I hope you can see this, more or less, on the screen. She was getting like a thousand views a video.
This one popped off, got 71 ,000 views. This is exactly how we apply it. She literally did everything that I've taught in this video and she made a banger video.
How did that work? Why did it work? Super exciting to break down.
This will change the way you learn languages forever. Whoops, that is a fat pen. This is a big and bold promise.
She's not She's not saying can you actually get fluent by watching TV? She's not saying I tried to learn the time our alphabet in three weeks She's saying this will change the way that you learn forever. It's big and bold It's a proven title structure.
This is one I used on my channel before as well I said this will change the way you speak on YouTube forever. She picked up on that There's probably other ones with the same type of structure out there on YouTube and she used that proven title structure The thumbnail then added extra for people to want to click on.
Wow. Fluency comes naturally. That feels fast.
It feels easy. It makes me want to auto -click. She's also found, and she doesn't, maybe she doesn't know this yet, but I mean, I told her this in the group, so she does know this, but she, this thing, fluency comes naturally for her.
She might've just found an audience key. She might've found a key phrase that she can use in every video from now on. And it will get more views than normal because she's found this audience key.
And that's why you want to focus on audience keys, right? That's why you don't want to just focus on like, oh, I just want to get to my 10 ,000 subscribers. Focus on finding these things and then remixing them and using them again and again and again.
Now, in your language learning leash, it might be different, right? You might have different opinions to Louisa. Natural fluency might be something you're completely against.
And so it might not work for you, right? Luis has got a very sort of mystical, natural, fluent vibe to her videos. And so natural, her being in a forest as well, it just worked really well for her, right?
There might be a very like science -based language learning approach that this would, it would do horribly, right? So it's about finding your, your keys. Okay.
I think I've finally broken the ice on YouTube lives. So I'm starting to feel a bit more relaxed now. We're going to get into these questions.
How do you think your approach can work for businesses other than coaches? It's mainly for coaches. It's the most guaranteed business model that I can, this system I know works for, works with.
Just to give you a bit of context, we've had an AI agency go through our YouTube system. So they closed a sponsored deal of $4 ,000 because of their three -hour YouTube system videos. So it's working for people whose business model is sponsorships too.
I mean, that's not even their business model. They're an agency, but they also did a sponsored video. Like why not?
This is an awesome sponsor. So cool. It's worked for them as well.
I'm not going to sit here and pretend like this is going to be perfect for like business to business owners. I don't know that niche super well. I know that making better videos in less time is probably a good thing for almost every business.
So it's kind of up to you. I don't want to like persuade you into like, this is definitely good for you, bro. Like it's mainly for coaches, mainly for people who want to coach online products, et cetera.
But if you want to make better videos faster, could also be for you.
All right. I'd love to get into these comments. Thank you guys, appreciate you.
Thank you for being here in my first life. Let's get into some of these comments because we've got some juicy stuff.
What time is it? We've been doing this for an hour? Has it been an hour?
It's been an hour? Wow, okay.
Lewis. How to make videos that attract buyers, not just views. I'm a fat loss and physique coach.
Cool. Let's have a quick look.
I'm going to cover some of this stuff up.
Pretend you didn't see it. All right.
Louis. Yes. So Louis' question is how to make videos that attract buyers, not just views.
I'm a fat loss slash physique coach. So when I saw Louis' channel, I was like, damn, this guy's popping off right now. 2 ,000 subscribers.
Before was getting like... 1 ,000, 2 ,000 views per video. Recently, he's found a new style around here.
Boom, 200 ,000 views, 150 ,000 views, 10 ,000 views. So he's had three videos, three of his last four videos, I mean, I don't know how this one's doing, and he just posted it, have popped off all using this style. So there you go.
This is a great example of Louis finding some of his audience keys. Great stuff. Now, Louis' question...
is how can i make videos that attract buyers and not just views so my main question here seeing as you're already getting you've got like 200 000 views then 150 000 views and 10 000 views and you're making a video once a week it looks like because these two were a month ago this is three weeks ago you've only just posted once in the last three weeks this is problematic louis let me explain why is this the problem so this is a lot of what like coaching is about right like you'll get questions where people say how do i do this and you're like wait a minute i don't think it's that i think it's this louis wants to louis clearly is having success on youtube but the reason why he's asking this question i'm guessing is because he's not getting as many sales as he thought he would from that amount of views which is totally normal so first i'm just going to question is the problem that your videos aren't attracting buyers Or is it things outside your videos, right?
Is it your lead magnets not converting well enough? Is it your offers maybe not being optimized? There's a lot of things to look at.
Your videos might be bringing in tons of potential buyers, but your marketing maybe isn't closing them. We don't know. Well, maybe you do know, and that's why I asked this question, but those would be some things I would surface.
Let's just pretend that your marketing is amazing. your lead magnet's amazing, whatever. And we need to make videos that are attracting buyers and it's not your marketing.
Cool. Well, first thing, in every video, we want to show client proof or your proof. Now, I did watch a little bit of this video and you did show some client, even, yeah, just even scrolling over, you're showing some client proof, which is great, right?
So it seems like you're already doing that. This is why I'm questioning this already. You also want to be making sales videos.
So, In these last four videos, I kind of seen they seem like kind of big idea videos where you're like you're giving some tips and you're presenting a sort of a unique angle. You're like an opinion on on what you think about fitness, which is cool.
I found when I was doing my own 30 day posting challenge that I. I got like.
I got like 10, 14 days into it and I was. I wasn't, these results pretty crazy. Like I wasn't getting those kinds of results at that point.
I was getting maybe like 10 ,000 views in some videos and my overall views were going up and I still wasn't getting sales. And so I realized I need to start making sales heavy oriented videos. And the videos that sold best for me are always case studies and systems videos.
So that's what I would look at. Louis is that I think you're starting to build a great warm audience. You're starting to build people who are watching your stuff, but you just haven't converted them yet.
And I think you can convert them by making a dedicated case study video. It probably won't get 200 ,000 views, but what it will do is maybe get 10 ,000 and pull out a lot of potential buyers. You could also make a systems video, kind of like this just model that I...
demonstrated above or using a different model and say, look, guys, you've seen some of the tips. Here's the exact system I'd actually use to lose whatever, 10 pounds or 20 pounds in the next 12 weeks. I mean, you've kind of done that here.
I don't know how much of a systems video this is, but it looks the way you presented it looks like a big idea. Let's make a system. And that will also help convert some of those people because you can naturally call to action, say, look, if you actually want to implement the system, call to action.
So I would look to implement those kind of videos. Every like one in four or something like that influence some of these and You'll start seeing an increase in sales overall, however You've blown up in the last one month and so I would say that Your audience isn't like and this is the problem I've made a video I've just released a video about this my most recent video is that in The last month you've made three videos I mean, let's say four because you just posted this one, but this was probably over a month ago.
And so what's happening is that these new people, they might have gone back and watched some of your old stuff, but probably not. People don't tend to do that as much. And so what's happening is that people have seen one of your videos here and you've had like 200 ,000 people see a video and then they've gone and they've waited one week to see another one.
and they've waited another week to see another one and by that point maybe they forgot about you not to be like harsh or anything but you know obviously people's attention spans are like goldfishes and so they're waiting quite a long time now this is fine if you keep going and keep getting results like this so you can just keep you stick to it once a week and make more of these videos and just keep going And I would say that in like two or three months, you start seeing a big uptick in sales because people are going to have to wait that long to see lots of your videos because it's going to take them two, three months and a lot of content for them to really trust you enough to be like, you know what?
I've been thinking about working with this guy. I'm going to pull the trigger.
So how was I able to double my sales in just 30 days with not very many high view videos? Well, that's because whilst you're making a video once every week, I was making a video once every day. And so what happened is that people might have seen three of your videos in the last month.
In the last month, people might have seen 20 of my videos and then new videos that I'm making, which means that they're going to. And those videos are filled with systems, case studies, big ideas. And so they're just bouncing from video to video and they're buying way quicker.
That's how I was able to double my sales in 30 days because people just bought stuff way faster because they'd seen so many more of my videos than. you're giving them the opportunity to see right now okay you don't have to do you don't have to spam videos like like i do you could just keep going and i think you'll be good because you've really found something that's working um i just think my method will get you there faster and probably get you more results if you can reorient you're doing well on youtube i would jump on it if you can reorient your schedule so you cut down client work or whatever's keeping you busy and just make like three videos a week, shit's going to explode.
I'm confident about your channel. Now, let's pretend your videos were all good. Let's pretend you're making three videos a week.
Let's pretend that you had loads of case studies and systems and whatever.
If I have a quick look at your lead magnet, which is here. Right, this is what you're promoting in all of your videos. If I click on these videos, this is the first thing in the description.
And it says like free meal plans and training.
I don't know what your conversion rate on this is. Just looking at it, I would assume it's quite a lot less than 40%. Meaning that every one person, no, every 100 people who jump in, who click, jump in, every 100 people who click this link, 40 sign up.
That's what you want more or less if this lead magnet is a Lot less than that you just change it because you could double your business just by making a way better lead magnet That's gonna get you way more leads Example you guys can download the upload maxing there's a link in this video right here to go and download this This is a good lead magnet converts it like 40 50 percent.
It's a specific thing. It's not like Free YouTube guide.
It's like a 30 -day upload maxing playbook. Sounds cool. Sounds good.
I want it. And in the videos, I sell it. I can sell it to you right now.
But I won't because I already just sold it in another video. Sold it. It's free.
Right? That could be something to look at. Next.
Your offer. Your offer looks pretty good. I didn't look at it in depth, but...
Again, I don't know how many sales you're making. but you know you've got you've got some of the good elements in there don't see a guarantee guarantee would help I don't see an obvious guarantee anyway right so guarantee would help just as like a quick thing but there's probably things you can do to improve your offer too right and then finally emails If you try and get your emails to three, five times a week, each of them selling your programs, you probably make a lot more money.
I don't know if you're already doing that. But if you do this, improve your lead magnet, improve your offer, send lots more emails, you might find that actually your videos are doing great. You just needed to have better marketing on the back end.
So we need to kind of diagnose some of those things. Next up.
All right.
Cool. Thanks for the comments, guys. Nina asked, why do you believe so strongly that it's better to post several imperfect videos a week rather than just one highly polished video?
Yeah, I get you, Nina. I hope I've already answered this basically in this whole video. It's kind of what it's been about.
The big thing I would just question here is the word imperfect. I think this is often a misconception is where people imagine like. i'm just gonna like throw a bunch of shit at the wall and make like lots of bad videos like that's not gonna get you anywhere right if you look at my channel and yeah some of the videos are definitely imperfect i .e they could have been better like basically all of these videos could have been better i could have spent more time on them made the concept more refined i don't know whatever slicker editing less mistakes but if you actually look at the the packaging and the promises they're all pretty good and not all of them this is where i started doing 30 videos in 30 days like some of these weren't very good but i got better and i put more effort into it and like if i see a lot of this packaging if i saw my clients posting this i'd be like yeah these are good videos and as long as in the video you're paying off this packaging that's a good video so if i just look at this speak like this to make youtube videos with zero editing one take cool i'm using some of my key my audience keys it's good promising packaging click on that video
And it like directly delivers on that promise. And it took me like 10 minutes to make.
So it's imperfect. I probably like coughed in the video or whatever. But the whole point here is that I was training myself to get really good at the core skills that make your YouTube bang.
Right. That make you YouTube, that make or that make binge worthy videos. Right.
And what are those core skills? Ideation and getting really good at doing these in record time. Ideation.
Thumbnails.
Planning. Speaking. Communication.
All of these things. i've improved on so much in the last three months and that's why my videos are starting to do better and better and better but the amazing thing is i'm not spending more time on my videos i'm just getting better at doing these things in a short amount of time so when you say is it better for you nina i mean you didn't like your channel so i don't know but is it better for you to make imperfect videos maybe not i mean if if your level of making videos right now and your thumbnails aren't very good you haven't got clear ideas your contra you haven't got your contrasts in place there's a lot of stuff that's like this needs a lot of work you might be better off spending more time in making one video that's better and that's why in the three -hour youtube system i don't encourage everyone to be like hey we're here in the three -hour youtube system make videos every day no in fact as soon as you join the three -hour youtube system you'll find that i say cool
We've got six weeks together. What we're gonna do is make one video a week Right, this isn't the three -hour YouTube isn't about just spamming content The reason for this is because you're gonna be learning so much and making your videos so much better in the weeks that we're together That you're gonna need time. You can't make a video every day whilst learning all this stuff in the three -hour YouTube system Especially this phase right here.
It's like launching a rocket, right? Here's a rocket launching You use all of your fuel up front.
You use a lot of time. You're going to put in your energy to learning the system, putting it into videos, getting used to it. And then by this week's three to six, you're going to get so much better.
It's going to be so much lighter and easier because you've already learned it. You've already started implementing it. Right.
Is why people in my system are now making two videos a week towards the end of the program. Or around here, they might start making three videos a week. Right, so there's no pressure that you need to like join and then suddenly make a thousand million videos You're making good videos and then you want to get good at making good videos fast Also Why do you believe so strongly it's great question it worked for me, right?
I've been on YouTube ten years Trying to make a perfect video every week never worked for me it ended up with me making okay videos twice a month. That's what that mindset did for me.
To other people, it might be amazing. For me, it didn't. What worked for me was making a shitload of content and immersing myself in this stuff.
Also, it works for my clients, as you've already seen in the results.
Alex, how do I get out of my own way and make a video in three hours? I want to include all the principles of a good video, bold promise, hook, pull paint point, analogies, et cetera, and end up... with endless revision cycles with AI.
So I think this is basically because we're running into this problem that I talked about in the beginning of this video in the magic triangle, which is you're getting caught up in the words and you need to be spending more time mapping out the territory. I believe that this one, I think this is you, Alex, right? This is Alex's question.
Yeah, I think it's Alex's question. So you linked your channel. Thanks for linking your channel.
When I looked at your videos, I think I watched a little bit of this one.
It looks like you're reading a script, right? I don't know if you're reading a script for the whole video. I just sort of go to like eight minutes.
I don't know. At some point, maybe you're not reading a script, but it looked like at least for the intro, you're reading a script. It's fine.
Like again, I'm not against scripting, but. The reason why it's taking you hours to craft the videos is probably because you're either planning way too in detail or you're scripting. And so the way around this is starting to work on your speaking, starting to make videos that are a little bit more loose, but very cleverly planned.
And you sounds like you're already doing a great job with the pull point paint, having the bold promise, putting them into analogies. This is great stuff. But you just need to stop doing all of these things in a scripted way that's too detailed.
And you want to have a map of the territory instead of words. And what does that actually look like? Well, let me give you a quick demonstration.
You got your big bold promise here. And you got your intro. So you've like set up the video.
This is what we're going to talk about in this video. You've also, there's supposed to be a magnifying glass to be like you verified by confirming, like giving credibility and saying this actually works. You've confirmed the promise.
Boom. And then your video plan is going to look like one, two, three. Pull paint point.
Let's say this is a listicle video, just to make it easy. Maybe you've got a CTA here. Hey, download my free thing.
You've got a CTA at the end. Hey, download my cool thing. Or join us.
And then you've got this video next. Watch next So It's pretty Like that it's pretty simple it can be as simple as that Now obviously you want to put content in these poor paint points, but let me just illustrate one of these To show you how little you can actually plan You got a map of the territory so let's say this video is we just go on your channel and like pick one without watching it just like pick one that's Done well.
And then map it from there.
Five minutes a day to understand fast French in France. Stop translating. Cool.
Okay.
Stop translating.
And then we got five min a day. French.
understand I'm just writing out like key phrases here cool and by the way already thinking about how can we implement our key phrases in Alex's channel this video has done well four months ago five minutes a day understand fast French stop translating because this video has done well 86 ,000 views how can we remix those elements in a future video already thinking about that but I'm not making this point about that I'm making this point about mapping the territory so let's get into it so point one right let's say we've already hooked them in the intro could be the re -hook so that's the pull we're going to pull them in with If you don't do this, that's going to be our phrase.
If you don't do this, you will never understand fast French. So, never understand. We're going to put that as our plan.
Now the paint is going to be, you've got to see French like a baguette. I'm not going to flesh out the analogy here because that would take too long. But let's pretend that for whatever reason.
Our analogy was a baguette. Stick with me. That's the paint.
And then the point is our mic drop.
Which could be like one sentence that's specifically worded. That could be the extent of your plan.
Right? So your plan could literally be your intro. You maybe do your intro word for word.
And then you have these tiny little notes. Sub -bullet points. within each pool paint point and that's it you speak from there and the way that you do that is you don't focus on the words you don't don't write it out before just plan those points and then just go over it a few times link those things in your mind together right the pool what was that again that was oh yeah if you don't do this you'll never understand fast french the analogy is a baguette oh yeah i really see in my mind how the baguette thing actually makes sense and links to that And I see how it reveals the solution, which is this end thing.
And I know where I'm going. So I'm going from here, then I'm going there, and then I'm going here. And it's great because when I'm here, I can show that the contrast of like, can you see that now if you were doing this, it's terrible.
And if you are doing this, it's great. Great. Cool.
Point one done. Next point. That's how you start getting in the territory and getting out of the words.
and endless back and forth with AI. All right, guys. Thank you so much for bearing with me.
Let's take a couple of questions in the chat. So I'm going to go over some of these. Can I do this?
Oh, I can. That's epic. Going to go over some of these chat questions here.
And you guys can ask some more, but I'm just going to pick a few to go over right now.
Anna says, is the course also for those who have not started a channel yet, starting from scratch? Yeah, it can definitely benefit you.
It can definitely benefit you if you haven't started a channel. For sure, basically. I'm thinking about, we also do more like hands -on coaching as like a higher tier.
You wouldn't be right for the hands -on coaching, but in terms of just joining the three -hour YouTube system, sure. It can 100 % benefit you and get you there a lot faster.
App I use for the graphics is Freeform. It's free on an iPad. So this thing here, it's just the Freeform Mac app.
That's it.
Azura, how can we convert this method to short form videos like Instagram? I'm not a short form expert. I'm just experimenting with Instagram now.
If you guys want to follow me on Instagram, it's Alexander. underscore the underscore creates on instagram you can see what i'm doing on short form currently they're not doing very well um but whatever i'm just getting started so i'm not entirely sure about instagram i'm definitely not the expert on that alrighty epic cool to hear your your stories got some feature films Do I use Canva for thumbnails?
I use Pixelmator Pro for my thumbnails. Canva I used for a long time as well. It works good.
Oh, great question, Dr. Paola. If you commit to posting more frequently, how do you think I will be able to sustain it?
Have you managed your well -being and prevented burnout? Yeah. Yeah.
So I burnt out in my early 20s when I was like 21. I was traveling a lot. and making quite a lot of videos and i let me get rid of this i was i burnt out because i wasn't used i couldn't really i did quite well on youtube quite early and it gave me a lot of success quite quickly um at the time i was making like 3k 5k a month from my youtube but it was all i needed to like travel the world and that's all i wanted to do as a 21 year old and all of that success made me i don't know it sort of like had that feeling like i got everything i wanted and that actually made me spiral and had to deal with a lot of inner demons that i apparently had been suppressing and so throughout my 20s i have done a lot of inner work and a lot of uh stuff to do with the body the mind somatics and so i would like to think who knows i'm a dad as well so things have changed but i would like to think that i know my body quite well And when I feel my nervous system like starting to fry, I really take the break off.
I go for regular walks. I try not to ever do scroll on my phone. I go to bed really early so I can get up early.
One thing that if I'm totally honest, one thing that I haven't been doing regularly recently is working out. I have a nice little morning routine where I do some mobility, some stretching to start the day. But I've.
i've stopped my strength workouts pretty much like completely um because you know youtube business being a dad i just i haven't had time for them and it's something that right now i'm like okay we've had a great couple of months i'm gonna start bringing that back in i'm gonna start uh balancing out again because maybe right now i'm starting to feel slightly not like burnt out or anything just like slightly stretched i'm like okay cool not gonna go there again and so it's for me it's like Self -knowledge it's somatic awareness.
It's self -awareness to be able to balance that With YouTube I think if if you're trying to make YouTube videos every day and you Like hadn't learned how to be in your body manage emotions Maybe you had a lot of pent -up emotions that you haven't really processed from being a kid and stuff Then yeah, you're gonna be way more prone to burnout Which is like me back in the day Short form videos.
Yeah, I've already sort of answered that. I don't really know.
Okay.
Strozzi Institute was the somatic school I went to. Strozzi Institute.
What would you recommend to somebody starting YouTube? After growing Instagram theme pages, 200 ,000 followers whilst managing university at the same time.
Depends what you want to do. This is Creatology. Instagram theme pages.
I don't really know what that means, but it depends on your goal. I can't recommend you something to do if you don't have a goal. If you haven't put the goal, feel free to share your goal.
We need to know the goal, right?
Dr. Paolo is an exercise psychologist. Oh, cool.
Help getting back to those strength workouts. Give me a shot. Appreciate it, Dr.
Paolo. Thank you.
Hello, Thomas. I'm currently in the YouTube, a three -hour YouTube program, and I've learned a lot and began to enjoy the whole YouTube process more. It's been the most valuable change for me.
Desiree. Oh, thank you, Desiree. Yeah, man.
That's what one of my clients said to me. He used to hate... making videos because he was scripting everything he started hating the process and working together he had the win of basically stopped scripting so he enjoyed it way more result a couple weeks later a couple months later his views started to increase loads because he's enjoying it more and he's like i no longer want to quit i'm really loving this again i'm speaking off the cuff having a good time talking to my audience self -expression feels good right when it feels like that it doesn't feel so much like burning out when it feels like I'm like tensing up to make a video and planning and this is really stressful when I'm talking to the camera and it's a spotlight on me then it's like of course your nervous system is starting to fry right but instead it's like oh I've got an idea I want to share it let's make a video it's probably like good for your nervous system to do that right so it's things change when you start having fun I appreciate that Desiree thanks for the shout out Thea oh hey Thea joining that speaking system next month hell yeah
Yeah, natural speaking system is opening. It's starting on November the 2nd. Just because I know that will probably confuse some people.
Clarify the natural speaking system is a high touch program where you will get coached by an expert instructor, be assigned an instructor who I have vetted and trained. And that instructor will accompany you through a speaking transformation. So it's very speaking on camera focused.
We do focus on some YouTube stuff as well to tie it all into YouTube and make it very applicable to YouTube. But it's much more speaking focused than, for example, the three -hour YouTube system. Just to give clarity there.
Is there a minimum YouTube video length you think one should aim for? Yeah, I would say minimum length is like... I'd say like six minutes.
I wouldn't go much below that. Just because you can have like a banger... You can have like a banger...
What are they called? Packaging. and i've made videos that are very short before like five minutes and i noticed that like even if the packaging bangs actually the length of the video started to hurt the views because if you have a shorter video like your average what time watch time is a lot less so i think it's i have a theory that youtube doesn't push those as much the next three hour youtube system course is right now it starts uh on on monday the 26th i believe so it's open right now Which is the best thing to focus on when starting a new channel and business out of it?
Nailing packaging. Nailing packaging.
Jeff, will the cohort be recorded for people that cannot attend? The three -hour YouTube system is already done. It's like a pre -recorded course ready for you guys to go through.
The pre -recorded course comes with a community that are going to be going together, going through the program together over the next six weeks. And there's gonna be two live calls. The core of the program is the step -by -step system.
So even if you can't sort of attend during these six weeks, I would still recommend grabbing it because you have lifetime access to the program, right? Lifetime access to all of the training materials and updates. You also get lifetime access to the community on the inside.
So you have your six weeks with them. Everyone will be working together, but then you stay. in the community you stay in touch with the people there so it's still a great opportunity to join okay oh yeah creativity got back i want to go to youtube personal brand about audience building digital products newsletters focusing on when you're still okay you're right you're learning yeah i would focus on documentation if you want to build and we cover that in the program as well if you want to if you want to make a personal brand around building your audience digital products and newsletters but you haven't got like expertise yet document right document your own journey document what you're learning learn how to package videos that show yourself in the learning process and then in the future you can then sort of convert a little bit more into an expert okay Not ready for the Monday start We don't have an exact date for the next row YouTube system yet kind of depends on how fast the waitlist fills up Might be end of November early December if not January, so I Would say sort of like end of November December slash January not quite sure Single product ecommerce low ticket is YouTube good fit I Would probably say no
You got one low ticket physical product. That really depends. I wouldn't say I would probably in that case, like surely like advertising on Instagram and Facebook is probably the best way to go.
That would be my take. I haven't got experience on that. So again, can't really speak to it.
Dr. Paola. Yes, the recordings will be shared.
Of course. Yeah. The two live sessions inside through our YouTube system will be with my.
we do a kickoff that's kind of a bonus but then the two after that will be with my me and my strategist um who's like a insanely good youtube strategist and so he's going to be breaking down some of your videos and showing what's working on youtube right now so super valuable if you can't make it on those recordings they're on those live sessions they'll be recorded so no worries how much research do you put into your titles do you use vid iq uh yeah no i don't use viq my strategist uses vid iq and one out of ten and all this stuff i don't use any of it um the research that i put into my own titles um because i've already got my audience keys is mainly just focusing on what's working in my channel and remixing that um if you haven't got them yet and you're looking to learn from adjacent niches then research becomes really important and look at what's working in adjacent niches to you and then look to emulate their title structures and figure out what your audience keys are along the way could you use youtube to sell a book again don't really know you can use youtube to build a big personal brand and then sell a best -selling book i'm not sure if like a strict like youtube to book funnel would necessarily work
but like look at Ali Abdaal for example he's got like a best -selling book about whatever happy productivity or something and he's you know the only reason why he got an amazing book deal and did so well is because he's got a huge personal brand right so and again like I would I haven't got a huge personal brand but if I made a YouTube book or a speaking book I don't know it probably wouldn't be a bestseller but I would have an audience to launch it to right so again build personal brand you can launch stuff If I wanted to launch a retreat and do like a semantics retreat for some of my high touch members, I could do that because I have a personal brand.
There's a huge advantage to have a personal brand. But to answer your question directly, would I like make a YouTube to book funnel? Not directly, but I would look to leverage personal brand to sell a book overall in the grand scheme of things.
Relationship coaching. Absolutely. Yeah, YouTube is an amazing fit for marketing your products.
If you're coaching people, if you're selling programs in a relationship niche, I know a lot of people who are killing it on YouTube. Only post daily if you can make good videos. Learn how to make good videos and then ramp up to daily.
Doshan, how do I break five to 10 views with vlog type content for cinematic editing? Do I just keep posting and hope? Vlog type content.
Kind of tough.
Yeah, vlogs are quite hard to package. Don't have a good answer to that question. I still haven't really figured out packaging vlogs.
Fun story. I have some on my old channel. Let me know in the comments if you know about my old channel.
My travel video channel. Called Thomas Alex Norman.
I had a couple of vlogs pop off. back in the day and these are old views so double these views uh this one here here you go 48 hours in paradise 630 000 views almost 10 years ago so in today's views that's like a thousand a million two hundred thousand views on a vlog this could be an interesting packaging idea i'm not sure this is 10 years ago so don't use this for strict research but like it was interesting it wasn't like day in the life in bali eating baguettes and amazing coffee it was like in a way it was kind of like a big bold promise like 40 hours in paradise and then just the name of the place Nusa Penida which is like kind of popping off at the time so it did well it's an interesting way of packaging a vlog and that was a cinematic vlog hella cinematic another one that did well see the mostly tutorials are doing well not vlogs but another vlog that did well best party in Bali that was a vlog hundred thousand views uh barcelona life vlog again don't use these for an inspiration because they're 10 years old but just to show you some inspiration there um because where's the gorillas one i had a gorilla video do pretty well where i went to there you go the mountain gorillas uganda series episode four they seem to be quite like short to the point
Video names that did well for me. I think as soon as you get into the territory of like Wednesday coffee with the girlfriend then out to town like it doesn't give anyone a reason to click, right?
Creatology again, I've grown Instagram theme page 200 ,000 followers built a 9k email list sold 16k free And paid digital products and closed 29 to 500 sales through DMs is what I've done so far. Yeah, cool.
Great stuff. Love it.
And you want to just and you want to build a YouTube personal brand around that. Gotcha. Yeah, love it.
I think still document. I think you could. Therefore, if you've done that already.
Creatology, I think you could you could do a combination and this is where it gets exciting combination of documentation and Like expertise content so you can you can document to say hey, here's where I'm going and Then you could do expertise content is this is how I did this. This is how I did this This is how you can do this along the way.
So you want to set the journey you seem like an ambitious person You're already making money and doing stuff even though you're in university. That's great Show and document that ambition say hey, I'm doing this I'm on this journey to get to whatever 100k a year or a million a year or maybe even not monetarily to build my own business or whatever it might be Or to grow this many followers.
There's my journey and then I'm also making content along the way Hey, here's how I sold $10 ,000 of $29 products. Hey, here's I've done. This is how much my time was in.
I'm in university and a business Definitely a good idea Yeah, my previous channel still live Payer wants the somatic retreat. Okay, cool.
There's demand for it. Let me hear your music.
Lillipads? No, no, I think that's down. Spotify, Lillipads Band.
That's where I'd listen to it. That was my band. Spotify, Lillipads Band.
Forex trading. Yeah, you can kill it on YouTube.
Ah, yeah, you got a video of yours in Monsen. Yeah, Monsen's beautiful. All right, guys.
Instagram, I'll finish with this one. Instagram versus YouTube for building a personal brand.
I don't know. What's the best one? I think either or.
I think, personally, you've got to pick one and then absolutely rock it. I don't think you can... You can do both.
There are people doing both if you have resources as a team. But as individual people, we've got to manage our time and our energy. And you've just got to pick one.
So if you're already killing it on Instagram, it could be good to just double down on that. However, if you're already, already killing it on Instagram, maybe it's a good time to start YouTube. If you're starting from scratch with both and you're trying to do both at the same time, I would just pick one.
But seeing as you're already doing well on one, it could be a good time to start making more content on YouTube. Start spilling the plates.
Alrighty. Thank you so much, guys. I really appreciate you all.
Thank you for being here. I'm going to call this one a day. And now my next technical challenge is to end the broadcast.
I'll see some of you in the three -hour YouTube system. Really looking forward to it. We're kicking off Monday.
And I'll see everyone else on my channel. Alright, guys. Bye -bye.
The Hook
The bait, then the rug-pull.
The stream opens with two minutes of a nervous first-timer checking whether he is actually live. Then it settles into something useful: a fast recap of a packaging, binge, and speed model, followed by a new idea about the handful of repeatable 'keys' that make a channel's videos work, illustrated on his own channel, a top fitness channel, and a learning coach.
Frameworks
Named ideas worth stealing.
05:37model
The three problems of YouTube for business
Invisible videos: fix with magnetic packaging
Click and click-off: fix with binge-worthy videos
Time sink: fix with three-hour videos
The three-part recap model. Each problem has three sub-fixes, and the pieces only work together; fast videos with weak packaging still go nowhere.
Steal forany course outline or sales page that diagnoses a problem in stages
06:06concept
Iceberg positioning
Put the viewer's dreams and pains above the waterline in the packaging, and keep your expertise below it in the content. Avoids the curse of the expert.
Steal fortitles, headlines, and offer names
09:17list
Auto-click packaging
Proof
Speed
Boldness
Result
Removes click hesitation once the promise is already big. Example: 'the fastest way to quiet the mental noise, it's boring but it works'.
Steal forthumbnail text and ad hooks
11:42list
Trust stack formats
Credibility: systems videos
Connection: big-idea videos
Relevance: Q&A videos
Proof: case-study videos
A rotation of formats that each hit a different element of trust, replacing the same five-tips video on repeat. Credited with a fourfold lift in sales.
Steal forplanning a month of content around a launch
13:40model
Natural-argument intro
Restate the promise from the thumbnail and title
Back it with proof and credibility
Set up what the video will cover
An intro that confirms the viewer clicked for the right reason instead of using a hook trick.
The structure for teaching that viewers can repeat to someone else, which is what makes them want to work with you.
Steal forany teaching segment, newsletter lesson, or workshop module
16:52model
Pull, paint, point
Pull: why this matters to you
Paint: an analogy or example
Point: the one-sentence mic drop
The per-point structure used to map a video in a few notes instead of a script.
Steal foroutlining talks and unscripted videos
19:12concept
Map the territory
Replace scripting words and details with a map: a word-for-word intro, then a few key phrases for each pull, paint, and point, rehearsed until the links are in your head. Demonstrated live at 1:16.
Steal foranyone stuck in AI script revision loops
27:06list
Audience keys
Key topics
Key ideas
Key formats
Key contrasts
Key phrases
Key title structures
The six variables a channel's audience reliably responds to. Micro keys (thumbnail pose, color coding, tone of voice) add up on top.
Steal forauditing any channel, newsletter, or ad account for what to repeat
40:38concept
The combination lock
Treat the six keys as a lock code. Once one combination wins, change one key per video to produce more winners from proven parts.
Steal forbrainstorming titles from your own best performers
45:08model
The third path intro
Path one and its problem
Path two and its problem
Stuck between a rock and a hard place
Here is the better third path
A contrast-driven intro that maps the two common approaches, shows why each fails, and presents your method as the way out.
Steal forvideo intros and sales page problem sections
CTA Breakdown
How they asked for the click.
VERBAL ASK
53:38product
“If you want an exact step-by-step system to follow over the next six weeks, that's where the three-hour YouTube system comes in. We are open until Sunday, and then the train is leaving the station and the cohort is starting.”
Pitched three times (opening, after the teaching, and during Q&A answers) with a hard Sunday close. The strongest sell is the Q&A itself, which works as a live demo of the coaching.
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A coach pulling $20-30k a month from YouTube argues every growth plateau is actually a speaking problem, then draws out the nine-part system he uses to fix it.
A communication coach swaps two heavily-produced uploads a month for a daily cadence sorted into five formats, and triples his content income in three months.
A 22-minute iPad-sketch teardown of a YouTube system built around three pillars: packaging that doesn't blend in, videos people binge instead of click off, and a production process that fits in three hours.
A viewer posted daily, got more views and more sales, and still felt worse about the work. Here's the reframe and the two tools that fix it without adding a single extra minute.
A YouTuber who tripled his sales by trading one heavy monthly video format for a rotation of four lighter ones explains the trust mechanics behind posting daily.
A solo YouTube educator opens his books: a $83,700 launch month, the daily-posting habit that replaced viral-hunting, and the personal filter now deciding which offers he builds.
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