The argument in one line.
Posting a YouTube video every day for 12 days didn't punish the channel's view counts the way the algorithm-fear predicted — it roughly doubled inbound business leads while the extra work stayed manageable inside a normal 9-to-5 schedule.
Read if. Skip if.
READ IF YOU ARE…
- A YouTuber or content creator posting less than once a week who's afraid that posting more often will tank their view counts.
- A solo creator whose business leads spike after a hit video, then dry up until the next one, and wants steadier inbound.
- Someone considering a short, fixed-length content sprint to test their own production ceiling before committing long-term.
SKIP IF…
- You're looking for a step-by-step editing or scripting tutorial — this is a personal results recap, not a how-to.
- You already post daily and have your production system dialed in — the value here is mostly the algorithm/lead-flow data point.
The full version, fast.
Twelve days into a self-imposed 30-day YouTube challenge, a creator who normally posts two to three times a month reports that daily uploads have not tanked his views the way he feared — four of his first twelve videos are already matching or beating his usual 4,000-9,000 view average. The real shift is on the business side: inbound leads through his channel have roughly doubled, from 30-40 emails a day to an 80/day average, even though output went up 10x. He credits daily posting with turning content into a controllable lever instead of a lottery ticket, and argues the biggest constraint was never hours worked but the mental friction of starting — a fixed-length sprint made showing up daily feel lighter than his old occasional pace.
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00:00 – 00:47
01 · Cold open — the challenge recap
States the 30-in-30 challenge and that this is a casual results/lessons update, not a polished essay.
00:47 – 03:49
02 · Did daily posting kill the algorithm?
Recaps the fear (and a viewer comment) that posting daily would suppress videos and burn out the audience — then shows it didn't happen.
03:49 – 06:49
03 · Emails doubled: the 10x output vs. 2x result math
Inbound leads went from 30-40/day to an 80/day average; frames 10x output producing 2x business results as a trade worth taking.
06:49 – 08:30
04 · Efficiency under real constraints
Clarifies he isn't working 10x the hours — he kept a normal 9-to-5 with his daughter, even shooting two videos in a day around birthday travel.
08:30 – 09:05
05 · Less work than expected
A hard external deadline proved he could plan, film, and edit real videos in far less time than assumed.
09:05 – 12:05
06 · Momentum: the walk vs. the run
Frames YouTube as a mental game — occasional posting felt like a tiring walk, daily posting feels like running, where momentum itself lowers the effort.
12:05 – 12:38
07 · What comes after the sprint
Weighs options once the 30 days end: keep going, drop to 3x/week, or go down to once a week with a tighter process.
12:38 – 13:27
08 · CTA: the challenge and the template
Points viewers to the 30 Day Talking To Camera Challenge and the Anti-Script planning template.
Lines worth screenshotting.
- Posting a YouTube video every day for 12 days did not tank view counts — 4 of the first 12 videos matched or beat his usual 4,000-9,000 view average.
- His previous cadence was just 2-3 videos a month; he made 29 videos in all of last year, roughly the same output he's now hitting in a single month.
- Daily posting roughly doubled his inbound leads, from a 30-40 email/day average to about 80/day, peaking near 120 on strong-video days.
- 10x more output produced only 2x more business results — but he argues most people would still take that trade if it were framed as simply doubling revenue.
- Before daily posting, his business depended on individual videos occasionally spiking to 200,000 views to carry the gaps between uploads.
- Daily output turned lead flow into something he could deliberately control, rather than waiting for one video to randomly take off.
- He kept a normal 9-to-5 schedule with time for his daughter, and still shot two full videos in one day when a weekend trip forced the deadline.
- Under a hard external deadline, he discovered he could plan, film, and edit real videos in far less time than he assumed possible.
- He frames YouTube as a mental game where half the difficulty is simply sitting down to start, not the filming or editing itself.
- A fixed 30-day sprint removed the 'is this forever' anxiety of daily posting, making it feel like an experiment rather than a permanent commitment.
- After running the extreme version of the habit, he expects 3 videos a week to feel easy by comparison once the sprint ends.
Daily output didn't wreck the algorithm — it doubled his leads.
OUTPUT MATH
Posting daily for 30 days didn't cannibalize his views or burn out his audience — it doubled his lead flow and revealed that his real bottleneck was mindset and momentum, not hours in the day.
02Did daily posting kill the algorithm?
- Expecting daily uploads to tank view counts to around 200/video, but 4 of the first 12 videos matched or beat his usual 4,000-9,000 view average.
- Video frequency didn't cannibalize individual video performance — the audience didn't burn out on seeing him post every day.
03Emails doubled: the 10x output vs. 2x result math
- Inbound leads went from a 30-40 email/day average to an 80/day average (peaking near 120) after moving from 2-3 videos/month to one per day — output went up 10x, leads only 2x, but 2x more business is still a trade most people would take.
- Daily output turned lead flow from feast-or-famine into something closer to a steady operating minimum, removing the anxiety of needing any single video to blow up.
04Efficiency under real constraints
- 10x more output did not mean 10x more hours — the extra volume came from tighter production sessions, not longer days.
- He kept normal working hours (9-to-5, with a kid to look after) and still shipped two full videos in a day when a weekend trip forced a deadline.
05Less work than expected
- A hard external deadline proved it was possible to plan, film, and edit a real video in far less time than assumed once the process was forced to compress.
- The efficiency gains are still being discovered mid-challenge — worth treating your own production process as unfinished and improvable rather than fixed.
06Momentum: the walk vs. the run
- Treating content as an occasional, deliberated event made every video feel heavier to start than treating it as a daily habit with momentum already built up.
- A fixed-length sprint removes the decision fatigue of 'is this forever?' — knowing it ends makes daily output feel like an experiment, not a life sentence.
07What comes after the sprint
- Running the extreme version of a habit first recalibrates what a sustainable pace feels like — 3x/week reads as easy after 30x/30 days.
- The real payoff of a burst experiment isn't the burst itself but the menu of options it reveals for what to keep permanently.
Things they pointed at.
Lines you could clip.
03:41
“You can post as much as you fucking want.”
05:15
“I just doubled my business.”
06:06
“If I post every day, I have control over that.”
10:37
“I'm on a run. This is great.”
Word for word.
Read-along
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metaphoranalogy
00:00For the last twelve days, I have planned, filmed, edited, and published a YouTube video every day, and I'm gonna keep going until I hit 30 videos in thirty days. That is more or less 10 times the normal amount of videos I make.
00:15I usually make two to three videos a month. Last year, for example, I made 29 videos in the whole year. This this in this July, I'm doing that just in a month.
00:24So it's about 10 times the output. The results have been extremely interesting. I've got my my little plan here.
00:31This is a very casual video, by the way. I'm just sharing in this video, I'm just sharing the results of of what's happened and also some lessons in YouTube video creation efficiency and what's actually happening in my YouTube channel and my business through this 10 x output.
00:47And so the the first thing is when I started this challenge, was thinking to myself, is this a terrible idea for the YouTube algorithm?
00:56And I think I even got a comment from somebody saying something along the lines of, doesn't the YouTube algorithm hate you if you make a video every single day because viewers aren't gonna watch a video every day, and so they're just gonna keep seeing you post and not click or, you know, a new video will take off and so that will suppress the video that's been released just twenty four hours before.
01:19All and all that stuff. Right? And so this might just be a great idea for you personally, Thomas.
01:25You know, maybe you're gonna become a better speaker on YouTube, and you might get more efficient at making videos, but maybe it's gonna be a terrible idea for the actual YouTube algorithm. And my my biggest it wasn't a fear actually. It was more of an expectation, realistically.
01:38I was kind of expecting my YouTube videos to get at some point in this challenge to start getting like 200 views a day. Now, I don't mind that too much. And it might sound might sound kinda crazy from somebody who's, you know, sort of personal branding, speaking expert, and who's got almost who's got like 40,000 subscribers on his YouTube channel.
01:58You know, wouldn't that look bad if I get 200 views? I I'm quite sort of locked in with the fact that 200 views is 200 people. And if 200 people watch a video, that's great.
02:11So I'm not I'm not too fussed about that. And so if that was my expectation going in at some point, maybe I'd really hit a rut where I'd get 200 views a video, and I just keep going and it's a challenge and who cares. Right?
02:24It's kind of doing it for myself. Excuse me. My voice is wrecked because I was screaming at the England football match whenever that was two days ago.
02:34Very irresponsible.
02:38But that hasn't happened. Hooray. That hasn't happened.
02:42Views are views are doing great. Views are doing really great. Average views I get on this channel is about 5,000 views a video.
02:48Some of them pop off and get like 200,000 views. Some of them get 20,000. I'd say the average is about five or 6,000.
02:56Right now, uh, these 12 videos, we've had a few get a thousand views. I think one's even on 800 still.
03:03But quite a few have got 4,000, and one of them is already on 9,000, which to me has just proved, okay, that YouTube algorithm thing is not true.
03:13You can post every day and still get great results. And the fact that I'm posting every day and I think three of the videos are on 4,000 and one's on 9,000. So that's four out of 12 are doing just as well if not better than my videos usually would.
03:27And then there's a bunch that are sort of doing okay, but it's still so early days anyway. None of them are more than twelve days old and they'll usually go up for another couple months. So they all might end up at 4,000.
03:39Pretty mind blowing. Pretty mind blowing that they're all doing just as well as normal. So that's a big YouTube experiment for me sort of confirmed.
03:46Like, great. Cool. You can post as much as you fucking want.
03:50The second thing is my emails. Right?
03:55Before doing this challenge, I was getting, like, 30 to 40 emails a day through my YouTube channel, which is pretty good.
04:03Now, I'm getting 80 a day.
04:08And that's not the peak. That's like the average over the last twelve days, about 80 a day. It peaked at like a 120 for a couple of days, but when a video is doing particularly well.
04:19So I've I've doubled the amount of lead flow coming into my business, which I find very interesting because what I've done essentially is 10 x the output, and then I've two x the results.
04:33If somebody asked you, hey, let's say last year you made a $100, and what you have to do next year is put in 10 times more work, and then you make $200.
04:44Would you say yes? Some people would. A lot of people would.
04:49Because it'd be like 10 times more work for just double the money. That literally doesn't make sense.
04:55And if you told me that, I'd be like, I would have probably been a bit disappointed. Like, you're gonna have 10 x the amount of videos you put out, and, you know, your business, the amount of leads coming to your business, your business is only gonna double. It's a really interesting thing.
05:09I'm actually very presently surprised pleasantly surprised. Because I'm thinking, holy shit. I just doubled my business.
05:15That's pretty crazy. I just doubled my business. And the reason why I've been able to do that is because I've had control.
05:25And that's what's so interesting about this for me is that usually before I would I would you know, the emails I'd get every day is like 30 to 40 a day, that's but that's an average.
05:38Sometimes videos, as I said, videos would pop up to 200,000 views, and they would keep my business alive for a while, And then they'd go down, and so I'd have to rely on these small videos I'm making that only get 4,000 views, but I'm posting every every other week, so it's not that often.
05:54And then I make another video, get another big spike. And so it felt a little bit, oh, shit. I need a video to blow up pretty soon because otherwise, this is gonna be a long, you know, long trail off before business picks up again.
06:06But now it's like, well, if I post every day, I can just I have control over that. I know now the videos are gonna get average around two or 3,000 views every video.
06:17And if I just post every day, then that's gonna stay at 80 as like a minimum. Because I haven't even seen like the rising flood effect of all these videos yet. So that's crazy empowering to me because it's like okay I can either keep doing this or I can have this as an option.
06:39Like, oh, business needs picking up or or I wanna grow to the next level or I wanna do this. I can pull this lever of, like, 10 x content. Let's go.
06:48That's fucking great.
06:54The next thing is efficiency. So when you say, okay, you're doing 10 x more work.
07:00I'm not doing 10 times more work. Like, that would be impossible unless I was working thirty minutes a day before, which I wasn't. I've worked a lot over these last twelve days.
07:11Uh, some days a lot a lot, but some days not at all. And the reason for that is it's it was my birthday on July 10, and my partner actually booked me two birthday celebration weekends.
07:29One of which was a surprise, and the other one was a surprise with the lead up to it.
07:36Luckily for the first one which was actually a surprise, I had made I was like two videos ahead or something so I didn't have to work that weekend when I realized it was a surprise and I had a video or two in the can so that was fine. The next weekend where she was like, okay, this weekend you're taking three days off.
07:53I was like, oh no, dude. Like a thirty day video challenge. Right.
07:57Tuesday, Wednesday, and Thursday because I was going away on Friday. I had to make two YouTube videos a day. And these aren't just, you know, me rambling to the camera or whatever, press record, and forget about it.
08:06These are like ideated, they're planned out, they filmed, some of them are edited, some of them are one take. And so it's like, okay, this is a lot of work.
08:15But I wasn't working fourteen hours a day. I was working nine to five because I have a daughter, and I can't just not take care of her after work. And so very real constraints.
08:28And so I've learned a lot about efficiency. I'll probably make an entire video soon on on my efficient YouTube creation process that I'm learning in these thirty days, but it'd be too early to make it now because I'm still learning.
08:41I'm still learning about how to do this, and I think I've learned a ton more, uh, in thirty days time.
08:48But for now, I've just realized that for myself, it is possible to make a shitload of content without much work, without as much work as I would have thought, which is amazing.
09:03And it leads me on to my next point, which is this idea of momentum. I think YouTube is such a mental game, at least for myself.
09:15And half of the battle of making a YouTube video is actually sort of sitting down to do it. And there's so much mindset around it of, oh, am I trying to make a video that's gonna blow up?
09:28Am I trying to make a video like, what's the video for? And all these things just sort of start bubbling up.
09:34And I think that's that might have been why I was only making two a month rather than at least once a week. Because I was just in a bit of this battle of, oh, YouTube video is this sort of thing.
09:44It's a thing. Right? It's a thing.
09:47And this this challenge is like, well, YouTube video isn't a thing anymore. It's just something it's part part of life. I'm just living and breathing making YouTube videos.
09:57And I see a great analogy here as one of them is you're going on this like long walk where, you know, you're on a walk through a city and maybe you're not feeling or even in nature and you're like, oh, man.
10:10I'm walking. It's like walking is tiring right now. This is walking.
10:13But then in those states, if somebody told you, could you actually just run? Running or jogging in that instance is actually less tiring somehow. And you sort of summon up the energy and like rather than this slow walk, maybe backstaking or something, and you just start running, you're like, oh, okay.
10:32I'm like getting past this. Maybe I'm sweating more, but actually the endorphins start kicking in. You're like, .
10:39This is great. And then you run.
10:44This thirty day challenge is a bit like going on a run rather than walking. I think YouTube before felt a little bit to me like I was just on this big long walk that sometimes felt like, oh, this is beautiful and I'm enjoying it, and other times it's like, oh, god. This is just it's a big long tiring walk.
10:58And this is like, well, I'm not walking anymore. I'm just on a run. Like, I've just got momentum.
11:03I'm just waking up. There's no thinking about it because I literally can't. I don't have time.
11:08And then I'm just planning it. I'm coming out with some cool concepts. I'm like, oh, that's good enough.
11:13That's excitingly good, but not polished. And I'm just gonna have to film, and then I film, and then I edit, and then I make whip up a thumbnail, and then it's posted, and then it's done. And being in that momentum state is very invigorating.
11:28It's like this big it's it's this big experiment. It's this big challenge.
11:32It's a big sprint. And the the cool thing is is that I'm not I think if I was thinking that, Thomas, you're gonna make a YouTube video every day from now on, I would have a lot of second guessing myself and being like, do I wanna do this every day for the rest of my life? Oh my god.
11:47But the fact that it's a sprint and it's an experiment, it it makes it very fresh. It makes it exciting knowing that it's gonna end, and how much can I get out of this whilst I'm doing it?
12:02And I'm already excited for what the channel is gonna look like after this challenge. What do I do? Do I keep doing this?
12:09Do I have another month in me? Why not? Or okay.
12:13Now I've learned so much about doing 30 in thirty days. Could I now make three a week and would that now feel easy?
12:19Like three YouTube videos a week, oh, it's a piece of cake. I would that would have blown my mind even thinking about that before. Or do I now just do one a week and but it takes me no time because I've got the process so efficient and I can do other things.
12:35Super interesting opportunities. Anyway, hope this is useful to you. If you want to hop on a thirty day challenge yourself, which thirty days of just speaking to camera and getting better at speaking, link to join us inside the thirty day talking on camera challenge is below.
12:50You're gonna get expert feedbacks on five of your videos from my expert instructor who happened to just visit me last weekend who is my brother. And if you would like a, uh, a planning method to plan out your videos more efficiently so you can make videos in one take like this one, then I have an anti script planning template which is also below.
13:10That'll help you with every video and just start making things way more efficient for yourself and still bringing in views and sales into your business. I'm gonna stop talking for today because my voice is starting to go because of that England match. And I need to recover before tomorrow because I'm making another YouTube video.
The Hook
The bait, then the rug-pull.
Twelve days into a sprint to upload a YouTube video every single day until he hits 30 in 30, a creator who normally posts two or three times a month sits down to report the results: the algorithm didn't punish him for showing up daily, and his business quietly doubled.
Named ideas worth stealing.
10:44concept
Walk vs. Run
Treating content creation as an occasional, deliberated 'walk' makes each video feel heavy to start; treating it as a daily 'run' with built-in momentum makes showing up feel effortless by comparison.
Steal forany recurring task that stalls on activation energy rather than actual difficulty
How they asked for the click.
VERBAL ASK
12:40product
“link to join us inside the thirty day talking on camera challenge is below... I have an anti script planning template which is also below”
Soft close after the value content — two links stacked at the very end, no hard pitch or urgency.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
OTHER LINKSAlso linked in the description.
Visual structure at a glance.
