My $320k/Month Instagram Content Funnel, Explained With a Client
Nik Setting audits a client's Instagram content live, then spends the back half of the hour demoing his own AI-powered DM software.
Posted
8 months ago
Duration
Format
Interview
educational
Views
13.6K
520 likes
57 · 43
Big Idea
The argument in one line.
Undocumented content, simply recording work already being done instead of performing for a camera, builds more authority than scripted posts, and fixing a business's booking and closing rates usually beats chasing new leads.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
A coach, consultant, or agency owner selling expertise online who scripts content and wants a framework for making it feel less forced.
Someone already getting referrals but with no predictable, repeatable way to turn content into booked calls.
A founder running sales calls themselves who wants a mental model for deciding where to spend attention: sales, content, or delivery.
SKIP IF…
You're early-stage with no audience and no client results yet to document; the advice assumes you already have wins worth capturing on camera.
You're looking for ad-platform or algorithm tactics; this is about message, authenticity, and internal sales math, not distribution mechanics.
TL;DR
The full version, fast.
A content consultant audits a client's Instagram strategy on camera, then pitches his own CRM software. His core argument: content that's visibly scripted and sat-down-to-record reads as forced, while content that simply documents work already happening reads as authentic and authoritative. He ranks content's three levers, volume, message quality, production quality, with production quality mattering least. He also argues most creators chase new leads when the faster win is fixing internal numbers: show-up rate, booking rate, and closing rate. The second half demos Mochi, an AI tool that auto-tags DM conversations, converts typed replies into the creator's own cloned voice, and reports reply rates by opener so a business can see exactly which messages convert.
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Nik opens by explaining why a precise, insider claim, top-of-funnel ads, a setter, then middle-of-funnel conversion, only lands with people who already understand the niche. He swaps it for an analogy: walking three miles to a lake, filling a leaking bucket, and coming home with no water. Same point, understandable by anyone.
02:05 – 04:33
02 · Match the visual to the claim, then show it
A six-figure claim delivered in front of plain curtains reads as less credible than the same claim delivered in a well-lit studio, the visual has to carry the same perceived authority as the words. From there Nik connects it to his own signature format, the Miro-board video: when a viewer can see a concept drawn out instead of having to picture it, the message lands with far less effort.
04:33 – 12:21
03 · Documented vs. undocumented content
The central reframe of the video. Content that's visibly scripted, sat down to record, read from a plan, signals effort to perform and that signal undercuts its own authority. Content that simply documents work already happening, a client call, a conversation, a flight, reads as authentic because there's no visible performance to detect. Nik argues real authority never requires documented content, and that genuine flow-state talking lands harder than a forced, scripted take saying the same thing.
12:21 – 17:02
04 · The three levers: volume, message, production quality
Nik ranks the three inputs to content performance. Production quality, lighting, editing, matters least; he built his business on fewer than 60 reels and under 25 YouTube videos total. Message quality and volume matter more, but someone just starting out should focus almost entirely on volume until their personal level catches up.
17:02 – 22:12
05 · Keep creating something new
Repeating a format that works still loses to a format that's visibly new, because audiences want to watch someone improve. Nik contrasts this with a batch-and-schedule content method he disagrees with, arguing a documented, evolving life beats a scripted content calendar, and that capturing your own progress over time is one of the most effective trust-building moves available.
22:12 – 31:57
06 · Diagnose the business: sales, content, delivery
The conversation turns from content to the client's actual business. Nik maps any info or coaching business to three components, sales, content, and delivery, and argues the client has delivery and referrals solved but no predictable, repeatable pipeline from content. The advice: put mental focus on whichever component is weakest, not whichever is easiest or already working.
31:57 – 33:24
07 · The internal math: show-up, booking, closing rate
Instead of chasing new leads, Nik runs the numbers on a whiteboard: if a $10k/month business raises its show-up rate from 60% to 80%, its booking rate from 10% to 20%, and its closing rate from 20% to 30%, with the same ad spend, content, and team, it roughly quadruples revenue. The pitch is that most businesses have more upside sitting inside their current pipeline than in anything new they could add.
33:24 – 37:32
08 · Mochi: an AI setter and CRM
Nik introduces Mochi, the software his team built: a DM management hub that auto-tags leads by conversation stage using AI, lets a setter type a reply that gets converted into the creator's own cloned voice note, and gives the business owner a weekly report on leads, bookings, and setter performance without the setter needing direct access to the creator's Instagram account.
37:32 – 41:27
09 · A real reply-rate case study
Nik backs the pitch with data: one DM opener tested at a 40% reply rate against another at 69%, and doubling the reply rate roughly doubled booked calls and revenue. A client named Daniel saw his follow-up reply rate climb from 6% to 29.4% after the team changed his scripts, evidence Nik uses to argue that once a business's internal numbers are tracked, scaling ad spend stops being risky.
41:27 – 44:10
10 · Business is about time, not just profit
Closing reflection: since a coaching or consulting business sells something intangible, information, data is what makes it feel predictable enough to scale. Nik ends on his own operating philosophy, that he'd rather keep 50% profit and have free time than grind for 90% profit in the trenches, and the client reflects on how the conversation has reshaped his content plan.
Atomic Insights
Lines worth screenshotting.
Content that's visibly scripted, sitting down to record with a countdown, reads as forced; content that documents work already being done reads as authentic.
The three levers of content are volume, message quality, and production quality, in that order of importance; production quality matters least.
One creator posted fewer than 100 reels and fewer than 25 YouTube videos total while building a business doing several million dollars a year in profit.
Visuals need to match the authority of the claim: a studio with good lighting sells a six-figure claim better than a plain room with curtains.
Recreating a concept on a whiteboard or screen removes the mental work of picturing it, which is part of why visual explainer formats outperform talking straight to camera.
Most buyers ultimately buy from whoever is perceived as the originator of a format, regardless of who actually invented it first.
Asking an audience directly why they haven't bought typically surfaces only a small fraction of the true objections; most stay unconscious.
A service business has three core components, sales, content, and delivery, and grows fastest when the owner's attention shifts to whichever one is weakest.
Raising a show-up rate from 60% to 80% and a booking rate from 10% to 20%, with everything else unchanged, can roughly quadruple revenue without new ad spend.
Referrals prove a product works, but they aren't a predictable growth channel on their own; a business still needs a repeatable, trackable path for new leads.
One DM opener tested at a 40% reply rate against another at 69%; doubling the reply rate roughly doubled the calls booked and the revenue.
One client's reply rate on follow-up messages rose from 6% to 29.4% after the team changed the scripts a DM setter used.
Visibly trying something new tends to beat repeating a format that already works, because audiences respond to seeing someone improve, not to consistency alone.
Posting client results and testimonials repeatedly works because it lets a prospect see themselves in a specific type of client before they ever book a call.
Takeaway
Film what you already do, not a script.
THE UNDOCUMENTED METHOD
The content that converts isn't the content you sat down to perform, it's the work you were already doing, filmed and clipped afterward, backed by sales numbers you've actually fixed.
01The analogy that reaches a bigger audience
A claim only lands with people who already understand the niche; translating it into a plain analogy lets it reach a much broader audience without changing the point.
02Match the visual to the claim, then show it
A verbal claim about results needs a visual that matches its scale; a six-figure claim delivered in front of a generic background undercuts its own credibility.
Letting a viewer see a concept instead of picturing it removes mental effort, part of why visual explainer formats outperform talking straight to camera.
03Documented vs. undocumented content
Content that's visibly scripted, sat down to record, read from a plan, signals effort to perform, and that signal undercuts the authority it's trying to build.
Filming work that's already happening, a client call, a conversation, a flight, instead of staging a shoot reads as authentic because there's no visible performance to detect.
Genuine flow-state talking lands with more impact than a forced, scripted take delivering the same information.
04The three levers: volume, message, production quality
Production quality, lighting, editing, matters least of the three content levers; one creator built a multi-million-dollar business on fewer than 60 reels and 25 YouTube videos total.
Someone early in their business should prioritize volume over everything else until their personal skill and story catch up to a slower, higher-quality approach.
05Keep creating something new
Repeating a format that's already working loses to visibly trying something new, because audiences are drawn to watching someone improve, not watching them repeat.
Capturing your own progress over time, what you looked like broke versus where you are now, is one of the more effective trust-building moves available to a creator.
06Diagnose the business: sales, content, delivery
Every service business can be mapped to three components, sales, content, and delivery; growth comes from strengthening whichever one is currently weakest.
Referrals prove a product works but aren't a predictable channel on their own; a business still needs a repeatable, trackable path for new leads through content.
Raising a show-up rate from 60% to 80%, a booking rate from 10% to 20%, and a closing rate from 20% to 30%, with zero new ad spend, can roughly quadruple revenue.
Fixing the numbers already inside a funnel is usually a faster win than adding more leads, more ad spend, or a bigger team.
08Mochi: an AI setter and CRM
An AI layer that auto-tags DM conversations by stage removes manual tagging work that setters routinely skip or forget once volume increases.
Letting a setter type a reply that gets converted into the creator's own cloned voice protects personalization at scale without handing over account access.
09A real reply-rate case study
Two DM openers tested nine percentage points apart in reply rate still roughly doubled booked calls and revenue when the better one replaced the worse one.
One client's follow-up reply rate rose from 6% to 29.4% purely from script changes, a reminder that wording, not spend, is often the first lever worth pulling.
10Business is about time, not just profit
A coaching or consulting business sells something intangible; tracking data is what makes results predictable enough to justify scaling ad spend with confidence.
Valuing free time over maximum profit margin changes which opportunities are worth taking; trading 90% margin for 50% margin can still be a win if it buys back time.
Glossary
Terms worth knowing.
ICP
Ideal Customer Profile, the specific type of buyer a business's content and offer are built to attract.
Setter
A team member whose job is to message and qualify leads inside DMs until they're ready to book a call with a closer.
Closer
A salesperson whose job is to run the booked call and convert a qualified lead into a paying client.
Show-up rate
The percentage of booked calls where the prospect actually attends.
Booking rate
The percentage of qualified leads who go on to book a call.
Closing rate
The percentage of calls taken that convert into a paying client.
AOV
Average Order Value, the average amount a client pays per sale.
Documented content
Footage of work a creator was already doing, filmed and clipped afterward, as opposed to content scripted and performed specifically for the camera.
Qualified lead
A DM conversation that has met a defined bar for interest, budget, or fit, which moves it into the active sales pipeline.
Mochi
An AI-powered DM management tool shown in the video that auto-tags leads by conversation stage, converts a setter's typed reply into the creator's cloned voice note, and reports reply rates by message and opener.
“One opener got a 40% open rate, the other one a 69% open rate. You go from 100 to 200 grand just by changing the opener.”
concrete, surprising before/after number with no setup needed→ TikTok hook↗ Tweet quote
42:30
“Business is not about profit. Business is about time.”
short, aphoristic line that reframes the whole conversation's purpose→ IG reel cold open↗ Tweet quote
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metaphoranalogy
when we talk about a new specific topic and we use an analogy we technically still let the same point come across to the market but we're using an analogy so instead of 200 000 people three billion people can understand it well i'll give you an example and this is going to work for you a lot as well let's say i explain this right right now people are watching and as an example i can tell you okay cool we have top of the funnel ads so you get followers you convert them with a setter and then you need to have middle of the funnel conversion to get these people to pay how many people can understand specifically that line that i said very few because you have to be educated in the niche exactly yeah so as an example when i say cool i have a bucket of water three miles away from my house i walk to that lake i fill it up with water but there are a lot of holes in the bucket i walk back home with the holes in the bucket then i come home there's no water left i now use two different examples that technically means the exact same thing i just didn't relate them with each other so using analogies is one thing in which you can make sure that the point comes across to the market because you relate it with the ads part i like that i like that bro and then bro yeah you can really focus on the ability
to attract a broader market while still being niched. And what's crazy is that you give your ICP the aha moment because sometimes I'm doing reels and I'm like, fuck, this is so specific. What if my audience doesn't like who is my ideal audience doesn't actually understand this concept just yet because I have clients.
Or they're like, okay, like what's a converting mechanism? What's X? What's Y?
And then I'm thinking to myself, like, hold on a second. If I'm making videos so specific with different kind of, you know, words and everything, my ICP might not even be able to understand it. Yes.
But you give them the aha moment. Correct. So now they're able to understand what you're saying.
And the biggest part is now we're talking about copy. So when you know what you're talking about verbally, you're talking about what you just said verbally, talking about ICP, whatever. We talk about the content I just showed you.
We use an analogy. When you replicate and when you combine it with the visual, expectation, you'll create way more conversion.
The best way to get buyers from the videos that you're making is the things that you're verbally talking about need to make sense with what you're visually showing. As an example, let's say you're talking about you make $250 ,000 a month. That's an example, right?
You do that with all the implementation, but then you're here just... in a background with whatever with a very generic background with uh curtains it wouldn't relate with what you're visually seeing for sure does that mean you need to show off no but it needs to show some level of authority the reason why we're here in this room is because it's a very nice background we're here together right now we came to this nice studio we have nice lights so it comes across more professional yeah so people instantly perceive that with okay cool the things that you're showing make sense high perceived value right exactly and then when you talk about analogy back to this point two people have the power of three so let's say you're pulling something with two people you have the power of three people when you're pulling alone it's going to be very tough this goes with content as well so you need to make sure the only thing that i see because you have conviction the things that you talk about make sense the only thing i have seen because i checked your instagram before the things that you're showing
I don't feel like it's visually appealing in terms of quality with the things that you're talking about. Okay, so is that why in certain variations you're using myroboards, you're using just something where you could visually write it down? Because if I'm talking like this about a niche -specific topic, if they're not able to actually visualize it, it just makes it 10 times harder for them to actually understand what the message is, correct?
Correct, because when they visually can see something, they'll be able to relate with that topic, which means it increases pretension. If you're talking about something alone, how hard is it for people to understand to not visually see something? 100%.
You know, the reason why this is the case is because... When you're not showing something visually, your brain needs to picture something in its head to think about potentially something. And making your audience work so early on.
Making your brain work. People don't want their brains to work. They just want to see something.
Exactly. So when they see a Miro video, as an example, you're directly showcasing something visual, meaning they don't need to make their brain work. They can just relax and watch and see.
Correct, yeah. When you talk about Miro videos, who do you think people think of? Yeah, for sure you, bro, yeah.
When people talk about story sequences and acquisition. Yeah, you, yeah. Nobody else has fucking done it.
And then to be super honest, have I invented that? Probably not. I don't know.
There's probably been a guy that sold through story sequences before I did. But I don't fucking care. I claimed it.
Every single time people see Miro videos, every single time people see... similar story. It's like, oh, you got that from Nick Sett.
It was really back to the founder or back to the pioneer. So the most important thing is every single buyer will ultimately buy it from the person that's on top. Another thing, very important.
This is the most important one. Documented content versus non -documented content. Every single person in the market is creating documented content.
This is undocumented content. When I see your content right here, you were going to sit down. to create this specific reel yeah you took your time out of the day to sit down to talk about a topic to ultimately have the goal of selling your product towards the market so people know that you intentionally sat down to record this unconsciously people start to think you have the time to just sit down on a daily basis to force yourself because nobody likes to make content sit down script something out nobody does bro we want to do our work we want to do what we're good at doing and we want to showcase that while we're doing our thing so we want to document it while we're doing our thing do you feel like that that indirectly tells your audience that you're too busy to just sit down and sell and you're yeah how do you have the time i don't have time to do this the only thing that i'm doing is i'm doing my with you right now recording a one hour video specifically right now and i'll clip this up and show from content do you think i have time to script out something for three hours and then sit down with you and say like okay you know what gary okay three two
One. Okay. Yeah.
Fuck no. Where's the fine line of doing documented and undocumented? Because that's where I want to be able to have that kind of balance, right?
If you want to maintain authority, you never have to make documented content. Why would you make documented content? Every single thing and value that I do to the market is undocumented.
Okay. I do my thing anyways, and I clip the short form out of it. YouTube videos are always documented, but not really because we're not having it in frame here.
People are watching right now, they like the video, but they don't have any idea what we're talking about when it comes down to a frame. right whereas most people start the video with okay guys today we're gonna talk about the offer we're gonna talk about this we're gonna talk yeah it's very standard very salesy we're the only thing that we reframe it instead of okay the cameras on we're talking it's like we're talking and the cameras are on yes exactly so we could have this exact same conversation right now if the cameras weren't on yeah very different frame so That means you have the authority.
Meaning people perceive it like that. I didn't make this real where I said, okay, three, two, one, we'll go. You know, this was just a clip out of a podcast.
So that's like probably the biggest thing that I've just had so far as a mental shift is understanding that you can make... undocumented instead of documented because for me it's too documented sometimes too documented it is and but that's what most people have right and then the other thing that i want to tell you is when you just document what you do your sales calls your client calls your life that the fact that we're here sitting down the the youtube video whenever you just document document your shit anyways you save yourself time yeah because Trust me, everybody knows scripting a reel, sitting down to record, you're over procrastinating.
You don't want to do it. It needs to be perfect in your mind. You need to redo it seven.
Nobody likes that. And you're unconsciously spending five hours on creating one reel. Whereas this was...
Literally 30 seconds of work because I was doing my thing anyways. Yeah. When I do a long form, the flows that I get into, especially on a client fulfillment call, bro, I'll go an hour just flow stating and I'll spit so much value.
And I'm like, fuck, this is amazing for a real, right? And I think I know exactly what you mean because the flow state I get when I'm like, let's say 45 minutes speaking in a long form content, I'm spitting value versus three to one record. Exactly.
It's so much more different. It's so much more authentic when you're in a flow state. 100%.
And in your flow state, the people recognize. that from short form you're completely yourself yeah you are who you are talking about your experience so the effect will hit 10 times harder than you forcing yourself to yeah something yeah and you save yourself time because you don't have to skip anything anymore you save a lot of time brother especially like if you have like the proper sops for editing you have the proper everything it's it's it's literally It's terrible.
It's absolutely terrible. I have less YouTube videos with me speaking to someone else in person, but more so on like a video or whatever it might be. So do you feel like there's a way where, like say for example, I have a long form content with me and Amira board talking about X topic.
How could I make that undocumented? Because I feel like it might be a bit tough sometimes. No, like if for example, I have a 30 minute video talking about a topic on Amira board, I want like, let's say one minute out of that.
You need to shift your mindset from just doing what you do because the moment you do, by do your thing, by not thinking about you doing your thing, it always becomes the best thing. As an example, when you're not thinking about recording something and you're just doing your client call and you're very active on that client call talking, then afterwards you think like, fuck, I wish I'd clicked this up.
I should have recorded, yeah. And that thought. then you did the right thing so you should just record anything you do anyway okay that's why you always say like your story sequence idea goes into a reel goes into a youtube and then you just backtrack i've been doing that with myself and my clients and i do see exactly what you mean bro it's been helping me a lot legend i'm very happy with that yeah you see i make this and then i talk about one specific niche topic this one i talked about the profile funnel cool this profile funnel relays back into a story well the story relates back into a highlight and then It could go back into a youtube video.
We're recording a video right now. This will be an hour video Of how I help my clients scale to X, Y, Z.
And then people can see this video and be like, wow, okay, cool. This is very interesting. I want to know more about what he does.
And then people go to my reels. They see clipped up reels from us talking about this stuff. And they see a video.
Today was a fucking amazing day. We went to eat some food. We did this, we did this.
And then we'll formulate that into a YouTube video. And then we say, oh, what did we talk about? We talked about the fact that nothing beats selling towards qualified audiences.
Same with what we talked about in the beginning. So it's a replicated. system of repetition into diversifying the content that you make instead of sitting down to create something and did you have a kind of a kind of shift that made you realize like you're going from too documented and i want to go back to more undocumented because i feel like i don't know like did you have a shift that made you realize that you know you know what the real shift is the real shift is The moment you change as a person internally and you grow as a person internally, you will see the difference in the content.
This is super hard to explain. You won't change by making documented content because you force yourself to do something. When you level up as a person and you keep documenting what you do, people see the shift in content because you level up as a person.
And that is true authenticity that people, no matter, some people will recognize, I see everybody's content, I'm like on a conscious level. can understand 100 % of it, right? You could as well.
But 99 % of people that see your content, even though they, this is the question you ask yourself, right? If I ask my whole audience, 97 ,000 people, why don't you pay me? Why don't you buy from me?
Only 7 ,000 people could give me an answer on that. yeah the order 90 have the same reason as these 7 ,000 people but they're unconscious about it every time you see something you get a feeling with it you get a like it's like it's like you walk into you walk into a perfume store right yeah you walk in here you're like oh I gotta get out of this shit ASAP or like oh yo this smells good I want to walk into this store yeah and then there's so many selling points when it comes down to smell when it comes down to verbal so grace and that's so important so that's how you level up when you level up as a person you don't have to force yourself to do any so you're front end is an extension of the person you are in your personality therefore by like not only the longer you are in business but the more business maturity you get what happens is your personality starts to you know elevate and so does your content and what you're saying and what you're not saying and the only difference there is that differentiates the people that are
actually authentic and real yeah into growing as a person which relates and reflects on their business yeah instead of trying the people that try to force it because more people try to yeah and then that's how you get an audience of people that you're selling like you're selling to them but they don't even realize that they're being sold to my g you got it that's that's bro the wavelength right now is is insane that's wow we're in flow state yeah yeah wow so this will be an extremely profitable documentation clip you know what i mean and like we're not thinking about creating anything we're just not even yeah we're just talking yeah so yeah bro in this matter quality will never like the quality of actual production will be way less valuable than quality of the things that you're talking about so you have three levers you have volume quality quality you have volume in the amounts of content that you create yeah you have quality in the things that you say within the content itself because of the copy yeah and you have quality in how good is the lighting how good is the editing got it the quality of the editing and etc all that stuff is the least important yeah i agree then volume
Because listen, I made a lot of money. We made two and a half million dollars last year. We made fucking three point whatever million dollars this year.
Right. The only difference is I made no more than 60 reels. You can see this.
This. Yeah. Like you can, these are all the reels that I've created under a hundred reels.
I created in total, in total, under a hundred reels and under 25 YouTube videos. So volume, quality, quality, quality editing style, quality lighting, right? The actual proportion of which you create content, least important, then volume is the least important because it doesn't matter if you post one reel a week or two, as long, or fucking 10, you can post 10, but if they're all scripted and forced, it's never going to be good.
It won't have the same effect. One fucking, one that gets 174K likes, 5K likes with people that actually show interest in an amazing topic. And the latest one is the quality of the content you create.
But if you're earlier on into your business career, whatever it might be, online presence, because for me, I only have about 2 .5, 2 .2K followers, right? So in that case, would you still say that the volume of reels that I would post compared to someone at, let's say, your level, would that not obviously differ? that will absolutely be different yeah but the reason why i i need to start posting more volume because i have figured out a process that works for me so as long as i will be able to document more content in a very natural way i'll be able to constantly evolve in the things that i'm creating okay for people that are starting out i wouldn't even say you're starting starting out right you need to you're in a part where you need to level up yeah that's a different part right yeah for sure you need to focus literally focus a zero on volume Okay.
Zero. Because the reason why my brand is super authentic is because you have two different people. And Alex Ramos, he says this, and this is the only thing that I completely disagree with him.
He says, sit down and efficiently plan your content. Friday afternoon, you sit down from 12 to 3 p .m. and you work on everything you create.
This is what we just talked about. It's forced. But what if I just document my life and accordingly along the way, I'll just showcase this, showcase this.
I'm traveling there. I'm doing this. You take them on with your journey.
I'm also thinking about, you're taking them on the real human journey of what you're experiencing. which is so much more authentic and so much better and your brand comes across as super real instead of doing that forced content. Where you, because this is also the thing that people love to see someone grow.
The biggest thing that you can focus on is people, the growth. So specifically people want to see you do good. People want to see you do good.
So you're doing a lot better when you're constantly doing different things, evolving, talking about different things every single day. Because if you this Friday sit down and record 10 reels and you post one every week, people still think you're exactly the same in 10 weeks from now because you post the same shit. It's the same background.
It's the same. You see what I mean? Yeah, I see what you mean.
So that's why creating something new. I want to check. I want you to check out this reel.
The only way to keep making a lot of money all the time is having new offers, having new content. Like, even though this would work super well for me now, let's say the top one, right, these type of reels that I make, every three months I create something new. People like improvement.
When you're actually following a brand and you see someone grow, people want to be part of that. That's the most important thing. So you always want to create new shit.
Creating new stuff and always making things better is probably one of the...
So what's crazy is that it's not just them seeing you grow and seeing your content get better and better and you get better as a person, but at the same time, I feel like it has a psychological effect of, okay, well, his content is getting better. He's getting better as a person. The business must be getting better.
Let me actually hop on the business because it's actually getting... Every single person wants to hop on a fucking... On a train.
It's like a rocket ship that's just going. Yeah, yeah, yeah. You know what I mean?
Like why does crypto or Bitcoin works like this? The moment it goes up, you want to buy in because it's going up and up and up. Correct, correct.
But who wants to fuck, you know what I mean? Because people have FOMO. Exactly.
Because you see how much it's working. You want to focus on creating new shit rather than doing repetitive shit that's working. Okay.
Trust me. So when something is working for the first time, you're obviously not going to say, yeah, I'm not going to do this. Yeah.
Like I do my mind. It works, right? But I constantly create new shit.
Look, everything here looks different than everything here again, already with my talking ads. The reason why I win, and in all honesty, is because I have the most data. I know exactly what I need to say to get somebody to pay me.
I know exactly what I need to say for someone to pay me money. The main frame of what we're talking about here now with content, you're gonna go from literally this, having different components in a company, and then you being this, working on each individual component here. and that one, and this one, and this one, and this one, to you being the main character, doing the shit you do anyways, and then this will all be distributed.
All those components get hit regardless. Exactly, exactly. And if you look at business like that, you play it on fucking levels where people that make billions play it at.
Because how will you always ever be able to constantly distribute your time, outsource it, distribute your time? To be able to build something like this where you do your shit while you build a team around doing that shit that will then be distributed in these phases. And it's all interlinked in a way where it just gives you the ultimate leverage possible.
Exactly, bro. Exactly. And this is everything that you need because obviously this thing is probably going to, you know, deliver me so many quantities short from one long.
And how long did it took me an hour? Yeah. You know, instead of fucking doing mapping everything out and then.
See what I mean? Yeah. So yeah, I think content is fucking important, bro.
Way smarter, way smarter. You understand this shit, bro, you're done. Yeah, I didn't view it that way.
I didn't look at it that way before, right? And the growth, like the linear growth and the effect that it has, it's amazing. Because then while you're growing with the reels, you're growing with the YouTube, which by the way, bro, kudos to you.
The YouTube videos you used to make a year ago compared to right now, hats off, bro. And I don't compliment people often in the space, bro, but truly, bro, like compared to a year ago, same with story sequences, same with reels. That's why I paid you.
That's why I paid you, bro. Game is game, bro. That's very true.
And what you're saying is very, very true because it's constantly changing. Again, everything is adapting. And now, let me tell you this.
It doesn't only work on an upward spiral when it comes down to, okay, cool. Like, whoa, Nick is always doing better. It also works in reverse when people see, okay, shit, Nick produces this now, but let me go back to his old videos.
Where he was doing this then they think holy fucking shit. This guy was this three years ago He is now doing this he did that in just three years So it works reverse as well because people can look back to the old you and see how you grew Yeah, that's why I say the best thing that you can ever do the best business model is capture your progress Yeah.
Because people now see, okay, this wasn't Nick three years ago. Nick three years ago, he wasn't lying about the moment he said in three years ago he didn't have any money in his bank account because they can look at this. How to find and train and manage employment centers.
Yeah. Through onlinejobs .ph. Yeah, yeah, yeah.
That's amazing. You know, that's fucking ridiculous. I was doing a little team call with the three of my first clients.
Yeah. So for me, documenting my progress, something that I have to do more. Along the way.
I have to do more, yes. Like now Nick is doing this type of content. they're like what did he do to create so much better whatever you know what i mean but also i feel bro this is going to be crazy to say i feel like when you tell your audience oh i used to make 10k a month is that whatever and you would just talk about it versus you showing them through like holy okay no like this guy was actually exactly where i was and that creates a level of relatability why because if i'm not gonna making content i'm making you know 10 15 000 a month and i'm managing centers and i see your content from a year ago and i'm like wow he's the exact person a year ago that i am now today and now he's you create that factor of relatability.
And then with the progress, it sells itself. The biggest currency right now is trust. When I say I'm gonna make 100 ,000, in one of my videos, you'll never believe it, but one of my videos, in my YouTube videos, I said I'm gonna make $100 ,000 a month.
So when people watch that back, and now they know I make $100 ,000 plus, way more, they can really instantly relate with that and be like, holy fuck, this is fucking ridiculous. It's insane that what this guy is selling is absolutely true because Not only from a perspective of actual reality, we went from 100K, 200K, to now making over 300K a month.
This guy believed so much in himself. It's confidence, bro. And he got to this point.
It's confidence. And the confidence of conviction sells. That's why you need to talk about how much you make.
Yeah. Only reason why people don't want to talk about the amount of money that they make, in all reality, is fear. I'll tell you why.
It could be some form of disbelief in yourself. I'll tell you why. When you talk about you comfortably saying, let's say you make 80, 100K, people 200K, 5K a month, whatever the amount is that you're making.
But let's say you're comfortable talking about the amount that you make, which I've always done from the start when I was making 5 ,000 to now making fucking millions, right? Always. Just internally, when you're not comfortable about talking about it, you're probably not 100 % confident in the ability to get to the next level.
I'll tell you why. When you know for 1 ,000%, right in two weeks let's say you're making 100 grand now let's say for a thousand percent in three months you'll be making 200 and in a thousand percent in these six months you'll be making a million a month You don't mind saying it now because you know what I mean?
You speak it out loud because this could just be an example. You know, it's going to come true, right? Exactly.
But I know you're, you are very confident in what you do and you show that in your content. That's why it's so good. That's why people pay you because you get a lot of referrals from people.
Yeah. The main form of acquisition is referrals. Yeah.
Um, which of course is not consistent, sustainable. You want to be able for it to be more predictable, which is what I tell all my clients, right? That's why having a system where it will deliver you leads coming in from the organic or from paid is much more reliable and consistent.
because it's more predictable compared to referrals. So what's the main problem? Well, so right now it's just that I have leads coming in and I have clients coming in and the clients that have closed for my agency as well as for my consulting, because I have two main offers, like for context, is I have the consulting, which is like for info owners that are making less than 20K a month or want to get started as well and I help them out.
And then I cross sell them six months afterwards from my agency when they're already making a good 30, 40K a month and I give them active management, right? With the setters, the closers, daily team meetings, all that kind of stuff. Done with you, done for you.
Yeah. Okay, got it. And you obviously get a lot of referrals for your agency because it's going really well.
Yes. Referrals are great. So obviously you get a lot of referrals.
Getting referrals is never bad. Understand that. The main foundation of you proving yourself that you have a great product is getting referrals.
Okay. So know for a thousand percent that you're very good at what you do because you get referrals. Yeah.
Second thing, you want to be able to become, now you're the main character in delivery, which is important. Yes. You are, you have several components of the company.
Sales and then conversion when it comes down to content. Yeah. And you have delivery.
Tell me the question you want to ask me. So in the selling, I mean, I'm doing everything myself. Like I'm hopping on sales calls.
But the thing is, is I'm not taking that many sales calls per week because as much as I'm getting followers and I'm getting leads coming in for my content, I feel like my DM center, which I take accountability is, is not at the highest level as you should be. Therefore, there's less conversion happening. I see.
The main reason of what's happening right now is because for the people that, and especially you now, you're extremely good at referrals, meaning you get a lot of referrals, meaning you get amazing clients. Yeah. But you don't have any predictability because.
there are no clients coming yet for the agency specifically that you want to get from the content. Yes. Exactly.
Which I do. That's my main income, including the referrals. So you need to add that as an adult.
That's what I'm saying. Like a whole different pipeline of people coming in, but says there's the referrals, which will just like. blow up the business, bro, and increase it so much.
And I'll tell you why that happens. You have three different components. You have sales, you have content, and you have delivery.
That are the main components. This is obviously conversion and traffic, and then you have delivery. Fulfilling for the product, for the promises, whatever.
Now, the main thing, you are the main character here. You've already solved this problem, right? Yes.
You've already solved this problem. It's good because you get referrals. Now, you haven't solved these two problems.
Maybe this one, yes. You have solved this problem, right? Checkmark, 100 % attention at the same time, every single time.
This is solved. But here, Maybe it's 25%.
Meaning you now should put focus on this. The moment you start to put focus on making more content and better content, automatically what's going to happen is... That will diminish, right?
The rest will diminish. Yeah, and it's not even it will diminish. It will maintain its standard because you do what you're doing.
But it will diminish in terms of mindset and frame where you put your time towards. So it won't diminish in terms of results, actual results, as long as you maintain the stability in here with the right people, which you do have. Yes.
Right? So you still keep getting referrals. Now your mind is...
You have two different levels. The actual reality of the technicalities of what you're working on and your mind. Your mind is now purely on fulfillment and improving certain things.
You just for 20 minutes talked about content. So you now know what you need to do. When you start to put your brain on creating more content and you start to become that authority level within your content, you put your attention on making content.
So you'll become better at doing that. So people instantly start to relate with. you as making more it's like documenting your story yeah it's like because i've nailed the fulfillment so well because of my referrals because of the result it's as if i go and autopilot for the delivery and then my mind goes more towards the content the posting and the fulfillment still takes care of itself exactly what you mean because you need to now learn because the business without sales in the business right like the person with the most insane delivery with the shittiest content will always make less than the person with the biggest sales cycles and the biggest sales conversion the biggest content conversion with the guy that is the shittiest content yeah right we both are very heavily on fulfillment to make sure that our clients get the best experience yeah bro that's all i care about right now but you cannot lack on content because of that yeah you always need to make sure that when you focus on content you do the right thing accordingly and not lose out on the other thing yeah the most important 100 because for me it's always going to be client results over cash every single day every single day yes exactly but the the most important thing is you have the ability to utilize your client results and package that in the front end yeah to be able to show client results you what do you think i'm doing here clients clients clients clients clients right i showcase client results look okay nice nice nice
client results yeah right i know people make 40k a year 40k a month it's a nice guy he's killing it yeah yeah you like him he's a g yeah yeah he's a very cool guy he comes to the next client tree but you see the point i'm constantly posting cloud results even when we go to this channel and i go to nick's setting testimonials you can see that i have thousands of fucking wins.
And so many testimonials that I show every single fucking month. Oh, I can work with this client. I work with this client, you know?
And you can start using all your credibility that you have from these clients. Yo, I work with this client. I work with this client.
I've done this for this client. And look, I got so many referrals. And now, because I make fucking 80 ,000 a month, I want to get to $200 ,000 a month.
I want to utilize that content to getting more clients. And because you make that content, you'll get more clients. I think the most important thing for me as well is having content where I'm actually with my clients, which obviously...
Some can be attained, some can't because they're a bit more further away. I have the exact idea. Like right now in Dubai, I'm with one of my closer, one of my setters.
And I was thinking of doing a presentation where I like, say for example, like my laptop on a TV with my actual team that just has credibility that has authority. So just do that as well and make it undocumented. And then it's like, I'm taking my audience alongside the journey with me, my own personal life.
And then I have my editor with SOPs that I gave out to them, then do specific content and clip that up. Yeah. You know, it's interesting, bro.
See how fucking fast you're picking up on shit. Like just as an example, right? Yeah.
This relates with working with amazing people. Yeah, yeah, it does. How many times do I need to explain things to people when you're working with the wrong client?
Bro, it makes delivery hell. You can, same for you to clients you have, same for me to clients I have. I tell you to do certain shit and because of the shit that I said, you'll implement it and you'll get amazing fucking results.
Is that only because of my, I'm not going to take all the credit. Yeah. It's because of who you are as a person and it's because of how you take the knowledge and implement it.
That's why your fulfillment becomes so much easier when you attract the right clients. And your content will decide the type of clients that you attract. Yes.
Based on the things that I talk about, the people that I show, the visual, right? I was literally about to say yes. The verbal.
Yeah. Yeah. You showing them and only showing them, but you also talking about them and listening to different characteristics.
And then what's going to happen is that on a subconscious level, your audience will want to relate and want to have similar characteristics to what you were talking about. So they could then join you eventually, which is exactly what was happening. You showcase Shelby Sapp.
She showcased women. Do you think she attracts men with their content? She doesn't because she sells to women and she shows that she talks about the things that women want.
The boss babes, right? Easy, right? Like it's life.
Life is so easy, content is so easy, in attracting a person, you just have to do a couple things. You have to talk about things they like, you have to show things they like, and you have to make them hear things they like. What do you think?
It's easy, and then you attract that person. If you have a testimonial, and you have a testimonial with an 18 -year -old young kid. you're gonna attract younger people 100 when you have a testimony with a guy that is 30 years old and has capital you're going to attract people that are more sophisticated with capital upfront to invest and more serious will execute more less distractions serious about business the only thing that people need is people pay me because of my brain yeah right people pay you because of your brain right or you could utilize and structure in a way where people pay because of your work but the problem there is You can use and people can adapt your brain through evergreen assets.
There's so many different ways you can package that for people to get the right implementation for them to scale. Yeah. Second point is when you leverage your own time, you won't be able to do that.
I was literally about to say, because the fact that I give my methodology to my clients, my time is then okay because they know what story sequences are for. They know what the YouTube videos are for. And that's it.
And the problem you have when you utilize your own time is it's amazing you can help people, but you leverage, you trade your time for money, which is exactly the reason why we're entrepreneurs and we're not willing to do that. It's the whole point. That's why I said I'm not going to sit down.
Why would I ever sit down for two hours to record a reel to sell something? I'm not doing that. I'm here to have an amazing time with you.
Cool, the cameras are up anyways, but I'm hoping to provide you a lot of value. Yeah, for sure. And then fucking leave.
Eat some food. Yeah, just fuck off. Do our thing.
I want to do my thing. I'm going to play Paddleton. I have other shit to do.
Do we have time to sit down for two hours, record a reel? Hell no. People need to know you're busy.
People need to know you're on your mission by doing what you preach you're doing, not by you sitting down to force yourself to speak about the thing. It contradicts. Yeah, it contradicts 100%.
Not even a joke. Me and a team spent $500 ,000 building this since January the 1st, 2025. And what we've built is literally...
got to change the entire market based on the fact that we have found a solution that works really well as an example right The biggest problem people have in their info business right now is they focus on the ability to always attract new attention. Every single person gets caught and gets interest the moment you talk about something new.
More leads, more clients. But the moment I tell you, what if you look at what you currently have? You have a pot.
Let's say this is your business, right? You like new leads. You need more calls.
You want bigger teams. But what if you look at what you have right now? you know that you don't need something new to already triple your business make the most out of what you have right exactly the problem is people never really realize that they can get something that they can get a lot about the things they have as an example right now the biggest thing when you make $10 ,000 a month, you do math.
Let's say you're making $10 ,000 a month, okay? You need to have a lot more ad spend, a lot more content to get to $40 ,000 a month. But let's say you just fix the internal things in the business.
You have the same ad spend, the same content, and the same team. Nothing changes. The only thing that changes is you can get your show up rate from 60 to 80%, which is not a massive increase.
Very realistic. Your booking rate from 10 to 20%. And your closing rate.
And your closing. This is like a minimal change. For sure.
You're making, you can do the calculations. You can go to ChatGPT script and say, yo, what's the outcome? If I change these things, you forex your business.
This is something that I was doing with the team because last year, 20. four at the end i was frustrated i flew the team out isaiah the boys yeah and i was strategizing i was thinking cool how can we separate ourselves from the market by focusing on solving problems that are different compared to anybody else yeah every single person in the market right now is trying to solve the same problems every single person is trying to make better ad scripts every single person is trying to optimize for a better content every which is true which is reality but what if you not only focus on solving that problem what if you start focusing on solving the internal problems in the business so I made that plan I was like okay cool I did the math I was shocked by how fast everything can increase the moment I just optimized these small things in the business you have 4x the business internally if we're doing the 300 now we would do 1 .2 million by just optimizing yes yeah super simple so we build a software which is called mochi and mochi is something that our team has custom built and we implement custom for our clients
that has amazing features to save your setter lots of time, to make a whole complete command operating hub for your clients, for yourself. Which I would need, bro, because I have so many clients with so many setters. You have clients with a lot of setters.
You have so many DMs. And the best part is, now, for example, a lot of different, like, again, when you're using your setter right now, what's going to happen is your setter needs to manually tag people. Yes.
Constantly, manually tag. And then, cool, yeah, a lead is closed. But what happens when a lead is closed?
The setter obviously forgets to tag. that person right the center is not gonna tag that person manually okay cool this lead went from warm to closed yeah they're gonna forget that shit so what we've done is we've integrated a custom AI that automatically based on the style of the conversation which I read as science a custom tag nice and when the moment the moment elite go the moment lead goes from a new lead to a qualified lead it changes that automatically You can connect this with Canon you can connect this with your payment processor extremely easy with one click of a button the moment that happens this will Automatically change two words win which is one of the most efficient things ever because now you don't have to focus on all these Manual assignments anymore.
This just all goes automatic. Yes, the other problem you have is you know what Jerry listen I'm your center. Don't you can you say this guy quick voice now?
Because I saw that the a future bro. Can I see you quick back to me a lot? Oh, you know what?
Like this guy just needs some personalization. What if that is a solution you can solve? I've had tomorrow I've been asked that so many times just last month.
That's my exact pain when these are targeted, bro No, what happens your center can manually type a message and say hey, that's insane all good currently in the car whatever this is what your setter does. You don't have to give your setter access to your Instagram anymore.
You don't have to, you know, show them the girls you're texting. That's not a problem anymore because this will all be managed from one specific hub. What happens now is when you type this, you click on this voice note button.
It will automatically transform this text into your custom voice. So the setter can say any fucking thing they want and it will be transformed into your voice. Now, how much harder would that hit the prospect?
Of course. Response rate is way more increased. Yeah, bro.
Everything is going to be checking. Retention rate's way better. Yeah.
So now we'll be able to create complete scale. While people are not thinking there is any setter involved in this process, your setter wakes up, not with having thousands of leads in their inbox. No, it's all structured by all priority people unread.
What you can even do is you can filter by qualified lead. So your setter wakes up, clicks on qualified lead, show results, and now... It can see all the qualified leads that it has.
We recently installed this new margin, but as an example. So no one is getting missed. New lead shows all the fucking new leads.
These are all the new leads. This one AI software can 100 % increase the cash in your business without adding a single dollar to your ad spend, but by just optimizing inside the interior, the inner part of the business. And think about the indirect results this will bring.
Of course. Your setter is more happy. Your setter will make double the amount of money.
Less workload. And guess what? When the setter makes double the amount of money, you make double the amount.
Of course, it's a byproduct. Exactly. Your team is more happy.
You have a more sustainable team and you'll be able to actually provide people value. Yeah, I love this. Actually properly structuring something.
And then guess what? You know what? Like it's fun, right?
It's amazing. We have all the new leads, everything automatically tech. We can send voice.
We can do everything. We can manage everything from here. Your setters don't need to get access to your Instagram anymore.
But the main thing, every single week you get reports. So you can see as a business owner, instead of you being involved in anything, the only thing you need to do when you're literally. done working on a sunday evening you sit down right yeah sit down with the team for an hour you say guys just look at all the numbers yeah this is overview you can see the amount of total new leads you can see the total amount of qualified leads you can see the calls that were booked from these leads you can see how the setter performed you can see the amount of times of the day most people in your dms were active so you know that went to post you know exactly yes right reply rate you can see the reply rate from specific messages we right now have a calculation where we can see specifically the reply rate of two several openers so with one of our clients specifically here daniel what the main thing that we saw was One opener got a 40 % open rate, the other one a 69 % open rate.
You have to understand, this is the only thing that you have to understand, right? When we have a revenue calculator. Let's say your open rate doubles.
You literally have double the calls. And literally double the sales. Which is double the money.
Yeah. You go from 100 to 200 grand just by changing the opener. With no extra dollar.
That's the craziest part, bro. Like you're not adding, you're just, you're not adding anything. Instead of a thousand DMs received.
You're just refining on the interior. You have a thousand DMs received, but not a hundred responses. Yeah.
And you can see as much as simple as this, 45 grand, right? You increase your AOV slightly more because now we know what the market wants so we can specifically play into this. Second thing, you show a break.
Cool. Only 5%. Your conversion rate.
40 % and your booking rate 5 % you literally make five four times the money. Yep by changing small things in the company that people yes And this is something that most people aren't aware of and I think this is gonna be amazing And what's nice is that now you can also track the amount of imbalance you're getting in and that can correlate to okay What stories that I post on Wednesday?
what content or reels that I post on this day that made me get this many imbalance and That will literally tell you everything you have to know about what content to post this is exactly and you're thinking in in next level upgrades because it's not only the direct data we have, it's the things that we can do with the data that we have.
It's the way our team becomes happy by actually working out of a great and organized environment. It's the ability for us as founders to know, okay, cool, you know what, I know exactly what for content to make. Now, it's just very interesting to see exactly what's working.
The main common objections, what are the main objections within the DMs? Is it a timing objection, a financial objection, or trust objection? Opener, which opener work really well?
Which follow -up scripts work really well? The moment we realize, With Daniel, the client is in there.
You know what I mean? Yeah, yeah, yeah. Okay, okay, cool.
Killing it, crushing it. He's crushing. He's doing 150, 200 ,000 a month.
Yeah, very good. He started like six months ago, did 10K a month. But the thing that we saw is, okay, when we utilize Airbnb in the follow -up scripts, we start to see a massive...
increase in his reply rate because the reply rate was six percent before so six out of the hundred people replied to his follow -up now 29 .4 percent does that we can see the scripts that are working we can see the call to action you can see everything it's ridiculous what we've built is gonna completely revolutionize the info industry because this is the thing that people need to build the core foundation you also have to understand the other thing right you use that you know how it works everything just set but the main thing when the foundation of the business is built right the foundation of the business is built you know what you're doing you know what you're talking about every single thing right then you will never have fear of spending more money on ads anymore because you know it converts anyways let's say your center is a little bit shit And even your closer is shit.
But you know your data. You know what the conversion points work. You know the actual text scripts.
You know everything. You know that people are going to show up. You know your booking rate is high anyways.
Based on everything that you do. Based on the conversation. Or the organization and the data that we have.
You're going to make money anyways. So now what if you do have a good setter. And you do have a good closer in place.
This will obviously replace in a couple of months. This will replace the setter completely. You don't need a setter.
What if you have an amazing closer. You have this in place. You literally don't need to do anything anymore.
yeah because constantly as you can see here you get data every single day so we have a slack channel right with our clients we can see exactly what's going on we can see that the data that people have on a daily basis the amount of leads that they got the messages that they got the calls that are booked in the causes are still the potential qualified leads the people that are in contact with so it's all automated yeah it's just changing the whole market of the projection of what we're working on and I think that's fucking gonna be next level the thing that people need is data yeah so whenever this is open like if it's open now let me know i have a couple of clients that for sure want to let's get on with this bro 100 absolutely it'll help you it'll help me to help my clients everyone wins it helps everyone bro what are we doing with info what are we actually selling we're selling information yeah right we're selling information and some people do it in a legit way other people they don't but we're all selling information yeah we're selling something non -tangible so what is the biggest benefit of what you can add to something that is not tangible it's data it's making something tangible
Because when you do make something tangible and you can do you have the ability to predict something. Yes when it's predictable That's when you can scale that's the moment. You can just double the ad spend a hundred percent easy Literally you described having multiple centers in Mochi is the solution because you had can manage it Yep, like what I want to give you a different answer The main thing is you want to have an operational hub of where you can manage for yes birds You want to be efficient as fuck birds you're right, and then I'm able to make data based.
I mean Choices based off data. Exactly.
You can have multiple people and you can organize everything. You can have different lists and different, you can have their separate chat for setters. So it automatically adds a conversation to each specific setter.
So setters don't manually need to choose. Okay, cool. I want to have this lead.
I want to have this. No, it automatically spreads it out to each setter. Yes.
Which is fucking amazing. Business is not about profit. Business is about time.
I'd rather have free time, make 50 % profit, than have 90 % profit working in the trenches. The only way you become capable in becoming bigger and making more money is the ability to translate to people how you can save yourself time and translate your skill set so you can duplicate yourself. Yes.
And I feel like sometimes, especially in the agency space, when you're working so much on active work in the trenches, you don't have time to sit back and think for a second. The best choices I've made and ideas I've had was either when I was flying or like, say, for example, three days ago, I was in the balcony with an amazing view, which I'll show you afterwards, the palm.
And I'm just thinking pen and paper. And I'm thinking, I'm thinking, I'm thinking. Why?
Because I have a team to be able to do the work that I used to do, but now they understand how to do it. And you're thinking in systems. And I'm always thinking in expectations.
How could I do one exponential input for as many outputs as possible? That's how I think in business and that's how I got my setters on my closers and people in my team to think That's like the external part. That's what you do with the content now.
That's what you're gonna do You're gonna be able to produce what you do while distributing in four different formats instead of sitting down for one real sitting down for one YouTube It's the key, bro. Yeah, and Yeah.
Crazy shift on content though. Like this past hour, bro, crazy shift on the content. I now know exactly what I have to do and it's going to really, really help a lot.
You'll see my content in the next month, two months, three months. It's going to change. Next level, bro.
It's going to grow and it's going to be really fucking pumped. Next time we're going to talk, it's going to be at a quarter million a month, bro. Let's get it, bro.
I know it's going to come. Easy. No, I'm happy with this, bro.
The video opens mid-conversation, as if the cameras caught two people already deep into a coaching session: Nik Setting is explaining why an analogy can let a message land with three billion people instead of two hundred thousand, and from there the hour becomes a real-time audit of how a client builds content that actually sells.
Frameworks
Named ideas worth stealing.
04:33concept
Documented vs. Undocumented Content
Content scripted and performed for the camera (documented) reads as forced; content that simply records work already happening (undocumented) reads as authentic and effortless.
Steal forany coach or founder deciding how to film their daily work instead of scripting a shoot
12:21list
The Three Levers of Content
Volume
Message quality
Production quality
The three inputs to content performance, ranked by importance; production value (lighting, editing) matters least of the three.
Steal fordeciding where to spend limited time on a content calendar
22:12model
The Three Business Components
Sales
Content (conversion)
Delivery (fulfillment)
A framework for diagnosing where a founder should personally spend attention: whichever of the three components is currently weakest.
Steal forany founder auditing where their own time is going
31:57model
Internal Conversion Math
Show-up rate
Booking rate
Closing rate
A back-of-napkin exercise showing that modest gains across show-up, booking, and closing rate compound into roughly 4x revenue with zero added ad spend.
Steal forany business with a sales funnel that wants a lead-math gut check before spending more on ads
CTA Breakdown
How they asked for the click.
VERBAL ASK
33:24product
“So we built a software which is called Mochi. If it's open now, let me know, I have a couple of clients that for sure want in.”
Pitched as the natural next step of the advice already given rather than a hard sales break, demoed live inside the same conversation, with a soft waitlist-style ask near the end instead of an on-screen price or link.
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A funnel breakdown that scores Instagram-first client acquisition against VSL and webinar funnels on sixteen questions, not just conversion rate, using one claimed $457,500 month as the case study.
A $16k/month sales closer with 100,000 followers sits down with two coaches to find out why none of those followers will ever buy from her, and leaves with a five-phase framework for building an audience that will.
A consultant runs a live financial and operational audit on a 22-year-old founder whose short-form-content coaching business cashed $402,000 in a single month, and rebuilds his messaging, onboarding, and priorities on the spot.
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Video of the Day21:31