Big Idea

The argument in one line.

A low-ticket mini-offer under $97 is not a discount product — it is the lowest-risk way to validate your expertise, attract buyers, and funnel them toward higher-ticket work without ever writing a sales pitch.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…

You have real-world expertise — trainer, therapist, consultant, financier — and have not turned it into a sellable product yet.
You are sitting on existing assets (slide decks, templates, Zoom recordings, frameworks) but have not packaged or priced them.
You are stuck in analysis paralysis about launching and want a low-risk way to test demand before committing to a big course.
Your main distribution channel is YouTube and you want an offer you can mention casually at the end of a video.

SKIP IF…

You want advanced launch strategy, paid ads, or email copywriting — this video covers none of those.
You are looking for a fully automated digital product funnel; this is manual and YouTube-first.

TL;DR

The full version, fast.

A mini-offer is a sub-$97 product that gets the right buyer in the door and gives them a genuine sample of your work. The four steps are: brainstorm the concept (daily writing practice, plant a mental seed), decide what goes in it (stack existing assets — workbooks, templates, short video trainings), choose a platform (Circle.so recommended, but anything works), and sell it by mentioning it at the end of your YouTube videos. If the offer solves a real problem, buyers find it; if nothing sells, you learn something cheap and iterate.

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Chapters

Where the time goes.

00:00 – 01:53

01 · Promise and credibility

Direct hook: get out of analysis paralysis and into a mini-offer. Personal origin story — $27 ebook to six figures. Defines the transformation the video will deliver.

01:53 – 03:25

02 · What a mini-offer is and is not

Defines mini-offers as sub-$97 products that sample your work and funnel buyers toward higher-ticket offers. Pushes back on AI-generated junk products.

03:25 – 07:31

03 · Step 1 — Brainstorm the concept

Daily writing practice, morning pages, and the plant-a-seed mental model. Ingenuity is a muscle built through daily discipline, not inspiration.

07:31 – 13:40

04 · Step 2 — What goes in the offer

Live screen-share of her own mini-offer bundle: workbook from a $2k immersion, landing page template, Asana template, StreamYard video training. Key principle: use existing high-quality assets.

13:40 – 16:20

05 · Sincerity over sales tactics

Why genuinely helping people is the business strategy — watered-down offers slow your customers progress and your own revenue. Always include the next step.

16:20 – 17:50

06 · Step 3 — Where to sell it

Circle.so as her platform of choice (the only affiliate she carries). Acknowledges any platform works, even a Google Doc.

17:50 – 20:20

07 · Step 4 — How to sell it

Mention it at the end of a YouTube video and link out. No sales pitch needed. Low-ticket offers are validation experiments.

20:20 – 21:13

08 · CTA and next video

Pitches brendaturner.com/lt and links to her Six Figure Writing Practice video.

Atomic Insights

Lines worth screenshotting.

A $27 product that genuinely helps someone is a better sales tool than any landing page you could write.
Low-ticket offers are validation experiments — if nothing sells, you learn something for the cost of a weekend.
The best mini-offer content is already sitting on your desktop; you just have not packaged it yet.
Keeping an offer completable in a weekend is not laziness — the faster buyers finish, the faster they move to your next level.
Never give a watered-down mini-offer: the worse it is, the slower your buyers progress toward higher-ticket work.
Knowing what your customers struggle with just requires paying attention to what they keep asking you — no research tool required.
You do not need to sell a product that solves a problem people already know they have — you just need to mention it.
Including the next step inside every low-ticket offer is not upselling; it is completing the service.
Daily writing practice is the upstream source that makes product creation fast — skip it and every launch becomes a scramble.
AI-generated digital products are fast fashion: they devalue the market for everyone who actually has expertise to share.

Takeaway

Build the smallest product that proves you know something.

WHAT TO LEARN

A $27 offer you ship this weekend beats a $997 course you spend six months planning, because the cheap one teaches you what buyers actually want.

Low-ticket offers are market research disguised as products — what sells tells you exactly what to build next at a higher price.
Your best mini-offer content already exists: it is the framework you use with every client, the checklist you keep regenerating, the Zoom replay you never packaged.
Short completable products move buyers to the next offer faster than long ones — the quicker someone finishes your mini-offer, the sooner they are ready for your premium tier.
If an offer that solves a real problem does not sell, the problem is almost always the diagnosis of the problem, not the product itself.
Daily writing practice is not journaling for its own sake; it is the discipline that makes product creation fast when you decide to launch.
Repackaging content from premium programs into a low-ticket offer is not cheapening it — it is sampling it, and sampling has been the standard entry mechanic in consumer markets for a century.

Glossary

Terms worth knowing.

Mini-offer: A digital product priced typically under $97, designed to deliver a quick win, demonstrate the creator expertise, and introduce buyers to higher-priced offers.
Morning pages: A daily freewriting practice where you write at least 500 words each morning to surface ideas and clear mental clutter, popularized by Julia Cameron.
Clairsentience: The intuitive ability to feel or sense another person emotional state or needs; used here as a metaphor for deep customer empathy rather than a literal psychic claim.
Circle.so: A community and course platform where creators can host memberships, courses, and digital products with built-in payments and community features.
StreamYard: A browser-based live streaming and recording tool that lets you display your face alongside screen shares, slides, or guest feeds simultaneously.

Resources

Things they pointed at.

05:00conceptMorning pages (daily writing practice)

13:26toolCanva ↗

16:23toolCircle.so ↗

13:34toolStreamYard ↗

20:20toolOBS ↗

12:04toolAsana ↗

20:40channelSix Figure Writing Practice (linked video)

Quotables

Lines you could clip.

18:17

“Create a product that solves a problem people want to solve, and then hallelujah, they want to buy it.”

Self-contained thesis, no setup needed→ TikTok hook↗ Tweet quote

18:44

“If nobody buys it, who cares? There is no skin in this game really.”

Permission-giving soundbite for overthinking creators→ IG reel cold open↗ Tweet quote

09:56

“You can start making money now in your business with something you probably already have on your desktop.”

Actionable reframe with instant credibility→ newsletter pull-quote↗ Tweet quote

The Script

Word for word.

Read-along

Don't just watch it. Burn it in.

See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.

metaphor

00:00Hey. Today I'm gonna help you to get out of analysis paralysis and into creating a profitable low ticket mini offering for your online business.

00:07Today's episode is gonna be super fun. I'm actually gonna create a product, so you can see in live in live time me creating a product.

00:16You can also follow along with me with these simple steps. So when I started online business fifteen years ago, and I had a $27 ebook, and that $27 ebook ended up being a huge profit driver, and it got me to my first six figures by my second year of online business.

00:33Now, things are a little bit different today, but all that said, the power of low ticket offers, I just can't I just can't say enough about them, and you're gonna learn how to create a little mini offer. The benefits are manifold, but before we get into the benefits of creating a low ticket offer, the transformation that I'm hoping to transmit to you today with this video is to step out of that overthinking thing that you do.

00:59I know that you're here because you're exceptional, and I know that you're here because you have lots of gifts and talents to share with the world. But I also know that if you happen to land on this video, one of the things holding you back is you're maybe, perhaps overthinking things.

01:15You're trying to get it right. You're trying to be perfect. And the beauty of a low ticket offer, the way that I'm gonna show it to you today, is to show you how easy this whole thing can be.

01:25To show you how you really need to start taking action, mediocre action in order to see what works and what doesn't.

01:33We actually can use low ticket offers for kind of a testing ground before we lock ourselves away doing a one year kind of trying to figure out a product for a year or trying to do some big huge giant business model, we can actually start using low ticket products to get some to get some clarity for ourselves. Let's jump into what exactly is a low ticket or mini offering and what it isn't.

01:57So what a low ticket offering is in my world. This is low ticket offer theory according to Brenda. Low ticket offers are a way to get customers into your door, so that they understand what it is you do.

02:13It's a way to get a sample of your products and services, and hopefully, and probably win over a customer, so that they'll actually opt into some of your other private, maybe coaching packages, maybe some premium packages, maybe your retreats, maybe whatever it is you want to do down the line or anything you have offering now.

02:34Any kind of mid or higher ticket offer that you have now. I want to just really nail that in here because I'm getting a little I'm getting a little bit frustrated. Just a little bit on the kind of fast fashion kind of quality of digital products in general, and people touting the use of AI to create products, and people online business teachers who shall remain nameless, saying that you can pop a couple prompts into ChatGBT and be rolling in the dough with a low ticket product that'll make a product for you and all this nonsense.

03:10That's I just can't stand that. Um, I think this is an art.

03:14This is our life's work, and this is our time to actually make something really powerful and really transformative for the world.

03:23So that's kind of my MO on creating all my all of my products, and that's how I recommend you create all your products too. So let's get into the step by step of basically, how do we do this?

03:35Step one is to brainstorm the concept of your offering.

03:40That means we're gonna have to have a lot of space to create our products.

03:46I like to take lots of space every day to basically let my mind just breathe, and in that spaciousness is where the best ideas come from.

03:57So we need to take some time to drop in a seed. I'm gonna give you a quick just how it works for me. I drop in a seed in my mind.

04:07It'll go like this. I would like to create a product that will be very helpful in for today's episode. I I dropped in a seed that says, would like to create a product that will be very helpful for the viewer and the customer to create their own low low ticket products.

04:22And then I set it aside and I leave it alone. Okay. And then the idea start to germinate and take form.

04:31So this requires basically the the simple and not so easy aspect of being a business owner is it requires ingenuity, and that ingenuity, it's actually, um, a muscle that we that we must build, and we build that muscle through the daily discipline of sitting down to write our ideas out.

04:54And I know if you've been on this channel for any length of time, you're sick of hearing me talk about it, but the daily morning pages, which we covered in this episode, um, your daily writing practice, writing out your ideas, getting clear in your mind, writing every single day, at least 500 words every single day, stocking the shelves of your proverbial store is very important.

05:17That way, when you want to create a product, all you need to do now is let your mind breathe, go out for a quick walk, consult with your notes, look over what you've written the past month or two or three, and then consolidate.

05:32Put something together. Okay. So that's step one.

05:36After you've taken a look at your notebooks and you're sitting down in earnest to say what is going to be in this kind of offering, we must consider first really important.

05:49I'm gonna put a big huge, like, big huge beautiful image on the screen.

05:55It must be solving a problem and offering a transformation that people really want. I understand that it feels like, well, how do I know what people want to solve? Now, this is why it's a huge benefit to start an online business if you already have a customer base, if you're already doing a brick and mortar, if you're for instance, a yoga teacher, physical therapist, financier, accountant, doctor, lawyer, people who have been in the trades or some kind of profession.

06:20It's so easy to think back to what your customers are challenged with. Me as a personal trainer and a nutritionist, when I started YouTube, I knew exactly what women were struggling with.

06:30I knew they needed meal preps. I knew they needed help cooking healthy food that didn't taste like boiled chicken and rice. So what is it that your customers or perhaps your friends who consult with you about your field of expertise?

06:42What are they asking you about? What is the problem that they're facing? That's something that's your job to know.

06:49There's an aspect of this that's clairsentient. Clairsentience is the art of tuning into the feeling tone and the essence of the person that you're considering.

07:02It's the ability to feel into another human being. Their energy, their essence, their their their energetic field and all of that.

07:11Not to get too woo with it, but there is a woo aspect to this. Going on to the next step, what's going to be in your offer? What kind of parts are going to be in there?

07:20Are you going to include maybe an audio training, maybe a video training? So there's not one right or wrong way to put together a low ticket offer. But what I'll say is this, you don't want it to be a month long mini offer.

07:34You want it to just be something kind of snack sized that also still is high quality. So what I recommend is you go through some stuff that you already have lying around, and I'm gonna show you my offer right now.

07:49So this is kind of meta, but in this video, I'm going to put together a low ticket offer template. A low ticket offer suite, so to speak.

07:58I thought it would be really cool for us to together put together a product, so you can see what I mean. So here we are in my garage with my Lamborghinis and I'm gonna show you my low ticket offer and we're gonna actually kind of work together on your low ticket offer as we do so.

08:14Okay, so the first thing that I'm going to show you is the workbook that I've included in my low ticket offer. This workbook is so rad.

08:25This was actually part of my most recent immersion where students paid over, um, over $1,000 to take an immersion with me. It was almost $2,000 and so they actually got access to this.

08:37This was an exclusive pre access workbook talking all about how to create a low ticket offer and I know this is getting kind of meta but stick with me, okay.

08:48So this workbook is a step by step guidebook helping the the user to create a low ticket product. It's taking all my frameworks from from fifteen years.

08:59Seems like I'm trying to sell it. I'm not trying to sell it. I'm just going over what I've included here in this workbook.

09:04As part of this low ticket offer. Like I was saying before, want the sample to be really good. Now why, oh why would I would I include something that some people paid, you know, thousands of dollars as part of a program for?

09:19Because once again, I want it to be a really exceptional experience and because I know it's gonna deliver a transformation that makes sense with this offering. Okay. So I it gives me a thrill to give something really good at my low ticket offers that people just aren't expecting And why I'm mentioning this is because I know you have something exceptional in you that you can absolutely pop into a course or program now.

09:45That you don't need to spend five months holding off before you start making money in your business and building up a really good customer base.

09:55You can start making money now in your business with something you probably already have on your on your desktop, or if we take it back here, let's say you don't yet have something made on your desktop, but let's say for instance, you're a financier or psychologist or therapist, maybe that you want to create some kind of a resource.

10:17I know that you already have a framework. If you've been doing this for a long time, you have a framework, right? You have a thing that you do with all of your clients.

10:24You have a thing you do with all of your, um, patients. You have a thing you do with everybody that you teach how to handle their money or whatever it is.

10:34So with that framework, we can go ahead and pop into Canva.

10:39And so let's pop into Canva. There's nuance here in the nuances. If you take your premium information, and you use that to create a guide, a resource, a checklist.

10:50Now now it's a good PDF. Now a lot of people are resistant to the idea of PDFs being a valid source of income.

11:00A valid thing to include in your products or services. I actually think it matters a whole lot more what transformation is being offered, than it does you know, what actual bits and pieces are in the offering.

11:12Is it helpful? Yes. If it's helpful, put it in there.

11:15The next thing that I included in this low ticket offer that you're seeing is a landing page template. So this template is actually going to help anybody who uses it to just basically pop in a headline, pop in a video, fill in the blanks step by step so that they don't get lost in how do you create a landing page.

11:36This is actually a really nice time saver, and it's gonna help whoever gets it to learn the art of a landing page. Now to translate this for your business, what kind of templates could you provide to your customers?

11:47Is there anything that you could put together that would make sense for your customers? So think about in your business, is there something that you that you are constantly doing over and over again or that your customer is constantly doing over and over again? A nutrition template or, um, a fat loss template or a workout template or whatever.

12:06Um, something that you could put together that maybe you already have that will help shave off time and simplify their life. That's another great thing to put into a low ticket offer. Another thing I've created for this low ticket offer is an Asana template.

12:20So this Asana template is everything that I do every time I create a low ticket offer. And once again, I love leaning into templates and I think they're very helpful in shaving off time. This is something I already had laying around.

12:31Okay. This is something I already had laying around. And if we lean into something you already have laying around that's actually really valuable.

12:42For instance, if you're a physical therapist and you have a cheat sheet that you do with all of your clients and customers that have foot and ankle stuff, There's usually a set of things that physical therapists do with people who have foot and ankle stuff.

12:57Maybe there's a template that you can put together, a checklist or a template that can help your people in a fast amount of time and also give them a sample of your work. And then the last thing that I like to put into all of my offers is some form of video training. I think it's really helpful for the customer to get some kind of video training because then I like to do that in something called StreamYard.

13:19So StreamYard not sponsored. StreamYard is where you can record yourself and your screen at the same time.

13:26You've been seeing it in action in this video. This is me talking into StreamYard. The recording option gives you lots of different ways to share your screen, share different PDFs, share different presentations, while giving you variation on the way that you look.

13:42So for instance, we have the ability to make ourselves, you know, big. We can also make ourselves kind of small.

13:48We can add things to the stage. We can take take things off the stage. We can make ourselves half the screen.

13:54I really like the dynamism of StreamYard. So if you were gonna be doing a video training as part of your low ticket offer, I recommend that you keep your video trainings relatively short and to the point.

14:09And I also recommend that you keep your entire offering as something that people can complete and maybe like an hour, maybe like a weekend. Keep in mind that the longer that it takes to get them through the training, the longer it takes them to opt in to whatever the next level of your offer suite is.

14:27So if you are thinking about, let's say you're personal trainer or nutritionist and you have a $27 ebook. If in that book you mention that you have a more comprehensive coaching program or that you have a retreat coming up or that you have a live event, um, personal training gym, put the location in there.

14:48You know, whatever the next step is that you would like that person to take, that's what you're gonna put in the low ticket offer. Why we do this is because we're actually here to help people. We can take this whole this whole thing with a really truly sincere heart instead of giving some watered down mediocre low ticket offer and saying, buy my next thing.

15:12We wanna always make sure that we're actually in earnest, sincerely creating things that are really, really helpful in our low ticket offers, so that no matter if they go to the next level or not, they're gonna have a lot of value in what you offer.

15:26Another thing that that we want to keep in mind is if we're sincerely wanting to help people and not just sell to people, if we're actually seeing our customers as human beings, then we actually want to help them.

15:39And we can't really help them if we're not generating, um, if we're not generating profits, and if we don't have the next step for them to go to.

15:49We can't give all of our solutions in a $27 product. I mean, you certainly could. There's nothing wrong with it.

15:56It would just be a really hard business model, and we're here to actually create, um, solutions for people. So in your low ticket offer, the next step is always recommended.

16:07Put the next step in there. You might wanna create a final video that says next steps, or you might wanna create a kind of auto sequence, an automation that creates a follow-up.

16:18You might wanna create an email template that says, hey, I hope you loved the x y z mini mini training, the x y z master class. Here's your next step.

16:29Okay. So let's move on to step four.

16:33So where are we gonna sell it? I like to sell all of my products and services are on Circle. Circle dot s o, and this is gonna sound like a commercial.

16:42It's really not a commercial. I actually just love circle.so. It's the only affiliate code I have because it's the only product that I truly truly truly think is worth, you know, trying out.

16:54That's my recommendation now. Do you have to use circle.so? No, you don't.

16:59You can can sell your courses, your courses and programs in your low ticket offers on any platform you'd like. Um, you can sell them even in a Google doc if you'd like. Let me go ahead and take you into the final most important step.

17:11So the final most important step is how do you sell? How do you sell a low ticket offer? You don't have to actually sell a low ticket offer if it's solving a problem that people want to solve.

17:24And this is why it's really important to get to get intimately familiar with what problems your customers have to solve.

17:32And then you won't have to sell it. You won't have to convince people. You won't have to be clever about your offer.

17:39You can just drop it in one of your YouTube videos and say, by the way, if you'd like the x y z, go to mywebsite.com. For the last fifteen years, that's kind of been my MO.

17:48For the first couple years of my business, I'd say at the end of my videos, by the way, I have an e book, if you'd like to download my fat loss program, which which was my e book, go to leansecrets.com.

18:00And people go to the website, it was $27 and they'd get it. I didn't have to sell anything, would just mention in my video. So, you create a product that solves a problem people want to solve, and then hallelujah, they want to buy it.

18:15And that's kind of the name of the game. Why this is so fun, and why this is such a great kind of practice, the low ticket offer, is because as you do these, it doesn't it's not a high risk thing.

18:30It's not like you're spending tons of money. It's not like you're spending tons of money to do this. Doesn't take a huge investment.

18:36Takes your time and your attention, maybe a couple hours on the weekend, and then you get to put it out there and see what happens. Now, here's the good news. If nobody buys it, who cares?

18:49You you I know you feel you might feel like heartbroken, but there's no skin in this game really when you're just putting some feelers out there, creating a couple low ticket offers, and seeing what works.

19:03If nothing's selling at all, then you get to go back to the drawing board and redo your whole thing. You get to rethink the solution that you're offering. If it starts selling, then you know cool.

19:14It's it's like a proof of concept. It's it's a validation.

19:20But now that my low ticket offer is pretty much done, you just saw it. All I did was go on my laptop, grab what I already have on hand, and pop it into this little low ticket offer, which by the way, you can purchase at brendaturner.com/lt for low ticket.

19:34And that way you can actually see it, like, see what the what this turned out to be, and you can also get all the things that you saw me talk about in this video. That's gonna be the Asana template, video training, landing pages.

19:49It's gonna be awesome. Brendaturner.com/l It's it's a little, it's just a little something to start your day.

19:55So now let's translate this for your low ticket offer. I wanna just reemphasize. This is stuff that you probably already have in your possession.

20:03It's stuff that you've already got. It's the checklist. It's the PDFs.

20:07It's perhaps the video trainings or Zoom sessions you've already done with people. You could take some Zoom sessions and repurpose them. Now, if you don't already have stuff on hand, you can create stuff in Canva.

20:18You can create stuff in StreamYard. You can create stuff in OBS. All of these all of these things that you can actually put together in a relatively quick amount of time.

20:27The key here is the transformation you're offering. It doesn't have to be hard. It can be something that you just put together in a short amount of time.

20:35The key here, one last time, is to create something that actually solves a problem that people want to solve. If you wanna get into creating space in your day and getting your morning pages set up and having a daily writing practice so that you actually have a foundation of an online business, you're definitely gonna wanna check out the 6 figure writing practice that I shared right here in this video.

20:57Go ahead and check that out, and I'll see you in the next episode.

The Hook

The bait, then the rug-pull.

Fifteen years into online business and the speaker still leads with the same instrument she started with: a $27 ebook that drove her first six-figure year. This video is the tutorial she wishes she had on day one and she builds the product live on camera while she teaches it.

Frameworks

Named ideas worth stealing.

07:31list

The Mini-Offer Stack

Workbook or guide (repurpose from premium content)
Landing page template
Process or project template (Asana, Notion, etc.)
Short video training (StreamYard or OBS)

Four asset types that combine into a complete low-ticket product, all sourced from things you likely already have.

Steal forBuilding a $27-$97 digital product in a weekend

03:25list

Four Steps to a Mini-Offer

Brainstorm the concept (daily writing, seed-planting)
Decide what goes in it (existing premium assets)
Choose a platform (Circle.so or any)
Sell it by mentioning it in YouTube videos

Sequential framework from idea to live offer, emphasizing reuse over creation from scratch.

Steal forFirst-launch roadmap for any expert with an audience

CTA Breakdown

How they asked for the click.

VERBAL ASK

19:27product

“you can purchase at brendaturner.com/lt for low ticket”

Soft casual mention after the product was demonstrated throughout the video. Zero pressure. Frames it as so you can see what this turned out to be. Effective because the product was shown live.

MENTIONED ON CAMERA

13:26toolCanva ↗

16:23toolCircle.so ↗

13:34toolStreamYard ↗

20:20toolOBS ↗

12:04toolAsana ↗

FROM THE DESCRIPTION

PRIMARY CTAWhere the creator wants you to go next.