Modern Creator
Why Modern Creator?
Brenda Turner · YouTube

I Will Brainwash You to Be a Six Figure Creator

A 30-minute roadmap that argues the path to six figures on YouTube begins with an identity shift — from content creator to artist — before any strategy or tactic is applied.

Posted
1 years ago
Duration
Format
Talking Head
sincere
Views
36.5K
3.2K likes
Big Idea

The argument in one line.

The fastest route to six figures on YouTube is not a better content strategy but a prior identity shift: treat yourself as an artist and student first, so that teaching flows from genuine overflow rather than formula-chasing.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…
  • You want to build a YouTube-based online business and have not yet made your first dollar from it.
  • You are stuck in the content-creation treadmill — chasing trends, watching algorithm tutorials — and feel like something fundamental is missing.
  • You have an expertise or passion and want to package it into sellable digital products.
  • You are considering taking brand sponsorships but have not committed yet and want a counterargument.
SKIP IF…
  • You already have an established product business and are looking for advanced growth tactics — this is foundational, not scaling advice.
  • You need specific SEO, thumbnail, or title optimization frameworks; this video does not cover any of those.
TL;DR

The full version, fast.

Six figures on YouTube comes from identity before tactics: become an artist (live creatively, consume inspiration), a student (read and learn constantly), then a teacher (turn the camera on when your cup overflows). On strategy, own products — ebooks, courses, coaching, memberships — are the revenue model; ads are unreliable and sponsorships dilute the audience relationship. On execution, start posting immediately, build a product in parallel on the backend, and treat early failures as iteration, not evidence of incapacity.

Free for members

Chat with this breakdown — free.

Sign in and you get 23 free chat messages on us — ask for the hook, quote a framework, find the exact transcript moment, generate a markdown action plan. Bring your own key when you want unlimited.

Create a free account →
Chapters

Where the time goes.

00:00 – 01:06

01 · Open — the three-part promise

Frames the video as 15 years and 10,000+ hours compressed into mindset, strategy, and game plan.

01:06 – 07:15

02 · Part 1 — The Artist/Student/Teacher Trifecta

Introduces the foundational identity framework: artist (live creatively), student (constant learning), teacher (turn the camera on when full). Argues this beats every algorithm hack.

07:15 – 12:14

03 · Part 1 cont — Belief and commitment

Belief unlocks action. Origin story: hated corporate call-center job, made an internal commitment on a Sunday night, quit within six months, hit first six figures within two years.

12:14 – 18:07

04 · Part 2 — Why not ads or sponsorships

Ad revenue is inconsistent and small. Sponsorships trade audience trust for someone else's product. She declined $100K+ in sponsorship offers and made more by staying the sponsor of her own content.

18:07 – 23:15

05 · Part 2 cont — What to sell and overcoming selling shame

Any expertise can be packaged and sold. Examples: fitness ebooks, pelvic floor ebook ($1M+), courses, coaching, memberships. The gremlin triggers the moment you price a product — notice it and keep going.

23:15 – 27:12

06 · Part 3 — Game plan: post now, build product in parallel

Start posting immediately despite awkward early videos. Build a product on the backend simultaneously. When offers flop, iterate — every failure teaches the language of online business.

27:12 – 29:44

07 · Tech quick-takes

Leadpages recommended. Stan Store not recommended. Instagram not recommended. Focus all energy on YouTube because videos have infinite shelf life vs. 48-hour lifespan on short-form platforms.

Atomic Insights

Lines worth screenshotting.

  • Treating yourself as an artist before a content creator changes the energy that comes through the camera — and that energy is what algorithms and audiences respond to.
  • Ad revenue is sprinkles on the sundae; it will never be the lion's share of a solo creator's income.
  • Every minute of video time spent on a sponsorship is time stolen from selling your own product to an audience that already trusts you.
  • Sponsorships only make sense above 500K subscribers and only when you have no intention of selling your own products.
  • Belief is 99% of the distance between someone who takes action and someone who watches others and says they wish they could do the same.
  • A $27 ebook sold to a small, trusting audience can generate multiple six figures — product size matters less than trust level.
  • YouTube videos have an infinite shelf life; TikTok and Instagram content dies in 48 hours.
  • Offering something for sale never angers an audience that already trusts you — the shame you feel about it is an internal gremlin, not external feedback.
  • Your first product failing is not evidence the model is broken; it is the first tuition payment in the language of online business.
  • The commitment that changes everything is an internal click triggered by a situation you hate enough to leave — it is an event, not a resolution.
Takeaway

Identity before strategy: the artist-first framework.

WHAT TO LEARN

Six figures on YouTube is downstream of who you decide to be before you touch a camera — and that decision is available right now.

  • Treating yourself as an artist — not a creator or influencer — changes how you fill your time and what energy comes through the lens when you record.
  • Fill your cup as an artist and student first; only turn the camera on when you are genuinely overflowing, not when you are chasing a posting schedule.
  • Ad revenue is too inconsistent and small to anchor a business; brand sponsorships transfer your most valuable asset — audience trust — to someone else's product.
  • Own products (ebooks, courses, coaching, memberships) are the reliable revenue model; even a $27 ebook sold to a small, trusting audience can generate multiple six figures.
  • No one in your audience is angry when you offer something for sale — the shame you feel about it is an internal gremlin, not a real signal from real people.
  • Start posting immediately even when the quality is rough; speaking skill, audience, and product intuition build only through reps.
  • Build your product on the backend while building your audience on the frontend; these are parallel tracks, not sequential ones.
  • When an offer fails to sell, it teaches you the language of online business — iterate rather than conclude you are not built for this.
  • YouTube videos have an indefinite shelf life and compound search traffic for years; short-form platform content expires in roughly 48 hours.
  • Commitment is an internal event — a click, not a decision — and it often happens when the pain of the current situation finally exceeds the fear of change.
Glossary

Terms worth knowing.

The YouTube Success Trifecta
A three-layer pyramid framework (Artist at the base, Student in the middle, Teacher at the top) defining the identity and daily habits required before any content strategy is applied.
Artist energy
The creative vitality drawn from genuine inspiration — nature, art, music, poetry — argued to be the actual source of compelling content, distinct from caffeinated willpower or trend-chasing.
Gremlin
The host's term for internal resistance that surfaces the moment a creator sits down to write, price, or launch a product — treated as a predictable obstacle to move through, not a signal to stop.
Donation-based pricing
A launch pricing model where buyers pay what they can; the host used this for her first ebook before raising the price to $27, generating multiple six figures from a small audience.
Resources

Things they pointed at.

04:02bookThe Artist's Way
15:50bookThink and Grow Rich
17:25productSix Figure Creator Program ↗
24:02product10K in 30 Days Framework
27:35toolLeadpages ↗
Quotables

Lines you could clip.

01:59
“You're not a YouTube influencer. You're an artist.”
Identity reframe in one sentence — no context needed→ TikTok hook↗ Tweet quote
08:04
“I want you to brainwash yourself, and I'm trying to brainwash you right now into understanding you can do anything that you see somebody else doing.”
Self-aware meta-hook; delivers on the title promise explicitly→ IG reel cold open↗ Tweet quote
13:54
“I'm going to be the sponsor of my own content.”
Punchy, quotable stance on the sponsorship question→ newsletter pull-quote↗ Tweet quote
16:07
“It dilutes your profits. And not only that, it dilutes your relationship with your audience.”
Clean two-part consequence framing for why sponsorships hurt→ IG reel cold open↗ Tweet quote
21:13
“Not once in fifteen years of doing this has anyone ever been angry about me offering something to sell.”
Directly addresses the selling shame block that holds back most beginner creators→ TikTok hook↗ Tweet quote
29:06
“The lifespan of videos on TikTok and Instagram, it's about forty-eight hours and then it's dead and nobody ever sees it again.”
Visceral contrast that makes the YouTube-first argument concrete→ TikTok hook↗ Tweet quote
The Script

Word for word.

Read-along

Don't just watch it. Burn it in.

See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.

metaphoranalogy
00:00Hey, everybody. Welcome to today's episode. We're gonna cover how you can create your online business and make it profitable and hit your 6 figures and make this a lifestyle that works for you.
00:10This episode is gonna be separated into three parts. We're gonna do mindset. We're gonna do strategy, and then we're gonna do your game plan.
00:18This is fifteen years of trials, tribulations, failures, wins, and losses.
00:24This is over well over ten thousand hour hours of my own personal learning and studying with mentors and teachers and spiritual leaders and guides and all kinds of things that it took me to get this to you.
00:38So please get a notebook. Please take notes. Please please, most importantly, execute what I'm gonna offer you because this works, and I and we gotta start here.
00:47We gotta start here. I wouldn't be here right now making this video unless I knew with my whole heart and every cell of my body that every single person watching this, you who is watching this, can absolutely create a business that you love, doing what you love, getting your gifts out to the world, and doing it via YouTube.
01:05Let's start with mindset. Mindset, we have to start with what I call the trifecta.
01:10So I wanna give you the starting the trailhead of how you're gonna approach YouTube. We have to start with how to approach YouTube because this is something people get wrong.
01:20They get it way wrong. Okay? So I'm gonna give you a trifecta.
01:25This is gold, and it's artist, student, teacher.
01:30This is your trifecta. This is what you're doing now. This is what your path is.
01:35So if you wanna make 6 figures on YouTube, it's gotta come from this trifecta. If you're watching this by the way, it's because you're a heart centered person and you are in fact an artist.
01:46But you have to, number one, be an artist in your life. So if you come on YouTube and you wanna have you wanna have a really great channel and you want people to engage with your stuff, it's from an artist standpoint. So you are actually gonna be an artist now.
02:02Welcome to your new life. You are an artist. You're not a YouTube influencer.
02:07You're an artist. You're not a content creator. You're an artist.
02:11Surprise. I wish I had one of those confetti things to pop in your face. You're an artist.
02:16Every human being is an artist, and those of us who want to live this lifestyle as a content creator, uh, you're actually an artist.
02:25You're doing visual arts. You're doing written word art because you're gonna be writing some stuff every day. Um, you're doing basically, your life is one big giant art project.
02:34If you approach your life as an art project, meaning that you're an artist before anything else. Everybody, when when you come to my channel, I know for the past fifteen years, some people have known me as a health and fitness professional.
02:47Some people have known me as a spiritual teacher, depending on when you join my channel. Some people are knowing me now as a business teacher. It doesn't matter what you wanna call me.
02:55My thing is I am an artist, period. That is how I live my life.
03:00And you too, I recommend you embrace the fact that you're an artist. So this means this has everything to do, by the way, with making six figures because when we approach our life from that stance, that means that everything that we do, we take in, the things we consume, the things that we're doing with our time, they have a certain kind of quality to them.
03:21I got rid of my TV a long time ago. I got rid of my TV about the third year that I was doing YouTube because I noticed that it was taking away my create creativity a little bit. So I got rid of my TV.
03:32I don't have a TV. Uh, the artist lifestyle means that you're doing things that you really, really, really, really, really enjoy. So maybe you go for swims.
03:39Maybe you go for hikes. Maybe you get out in nature and look at flowers. Right now, lately, I'm looking at the monarchs that are that are actually migrating.
03:46There's a huge, um, influx of monarchs every year here in Texas because there's a migration process. So I'm gonna share a quick quote for you that's gonna help you to kind of, uh, understand what I mean and how this might impact your your soon to be 6 figure business, and it's this.
04:03Um, it's from Julie Cameron's beautiful work, the artist's way. This beautiful, beautiful book is actually gonna help you to get your 6 figures. And I'll talk more about this book in future episodes, but I wanted to just offer a quick a quick verse.
04:17Enthusiasm from the Greek filled with God is an ongoing energy supply tapped into the flow of life itself. Enthusiasm is grounded in play, not work.
04:28So I have so much energy, and the the kind of quality of energy that it takes to make YouTube videos.
04:38It's this energy that comes from somewhere other than just like the normal, you know, you drink your coffee, you get a little boost of energy. The energy that's required to create a piece of content like the one you're watching now, that comes from a different kind of energy and that's the artist that's the artist energy.
04:55The artist energy of tapping into that deepest aspect of yourself. So get inspired, Go to museums.
05:01Go to libraries. Get out in nature. Play instruments.
05:05Get a ukulele. Mess around with slacklining, whatever.
05:08Paint watercolors. Just start being creative. Read poetry.
05:12Consume awesome YouTube videos. Number two, student. So you are actually a student before you're a teacher.
05:19So that means you're reading things that inspire you. I don't know if you can kinda get an idea, but I've got a library in almost every room of my house. There's a different library in every room.
05:29There's a library in my bedroom. There's behind the camera, there's a big shelf full of books, there's two shelves of books, and I'm always reading, and I'm always learning. Whatever you're into, I want you to go ahead and really become a student of it from a new angle.
05:43And that way you're filled up. And then we come to YouTube and teach. So do you see how this trifecta could make magic happen?
05:52There's a million one YouTube videos out there teaching you how to, you know, beat the algorithm and the formulaic kind of kind of content creation ideas and what's working and the trends and all of this nonsense. And it's all so superficial.
06:08What's what's happening now is this is really good news for you, my friend, because you are watching this because you're of a you have a certain quality and taste. You have got you've got this deep, rich inner world, and you're ready to get your gifts out to the to the world. So that means that if you approach this whole thing as filling your cup up as an artist and student first, so your cup is filled with inspiration and energy, it's like a saffron that you've just created this beautiful, you know, meal in, and there's like an essence to it.
06:38And then you turn the camera on that. It doesn't matter if you're talking about math, teaching art, health and fitness, meditation, spirituality, self development.
06:49It doesn't matter if you're a carpenter, if you're fixing toilets, it doesn't matter when you're inspired and you're filled to the brim with information that you're excited to share and then you turn the camera on. It's like magic.
07:02Fireworks happen. This will beat any algorithm kind of hack. This will beat any of the formulaic kind of how tos and all that stuff.
07:11This is kind of what I consider the key to all of it. Okay. So remember the trifecta, burn it into your mind.
07:20This is this is the way. This is the way. There's more videos to come down the pike on the creative process because that really is the key to the six figure process.
07:28Continuing on with the mindset, I just wanted to offer a couple quick ideas and paradigms that are crucial. You have to believe that you can do this. You have to believe you can do this.
07:37You have to believe you can do this. I can't emphasize that enough. So the difference between someone who does take action and someone who doesn't, most of the time it's believing that they can do it.
07:48Believing that they can do it. So one of the things I'll give myself a lot of credit for is I I have a belief that I can do anything. And I got that from the good Lord.
07:59Uh, the divine beloved has given me this uncanny ability that I I can't quite place it because I don't really know anybody else who thinks like me when it comes to this stuff.
08:10But if I see someone else doing something, to me, it signifies I too can do that. I want you to brainwash yourself, and I'm trying to brainwash you right now into understanding you can do anything that you see somebody else doing.
08:23So when you see me, I'm making 6 figures a year. I'm telling you. I'm telling you.
08:28I'm telling you. That's a sign that you can do it. If this little Chicago girl can do it, this little Chicago girl dropped out of college.
08:35You know? If I can do it, you can do it. I promise you.
08:38If Frank Kern can do it, you can do it. If Alex Hermosy can do it, you can do it. I want you to look at anybody who's doing anything successful on YouTube, I want you to know that that means you can do it.
08:49So you have to start believing that you can do it. With the belief, my friend, with the belief comes the actions.
08:55When you believe that you can do it, then you start taking action. But there I can't even tell you how many people that in my real life, they're like, I really wish I could do what you do. And I'm like, you totally can.
09:05Here's how you do it. And I give them the simple steps, and then they look their eyes glaze over, and they're like, yeah.
09:11I don't know. And then they kinda don't listen to anything I say because they don't believe that they can do it. So believe that you can do it.
09:17I would love to hit you with some quote off the cuff, but basically, I'm gonna give you my own quote and it's you just have to believe and belief is most of the time gonna get you 99% of the way there. Okay? And then the last mindset shift I wanna offer to you is commit.
09:30You must commit. You must commit to making this work. So I'm gonna give you a quick story.
09:36I was working in a corporate office part time because being a personal trainer wasn't enough money for me to pay my rent. So on, uh, as a side job, I took this corporate this corporate job at a company called Wheels in Niles, Illinois, and I'm kinda blowing up their spot.
09:51But, basically, it was a slice of hell. And I'm I'm an optimist, everything happens for me and not to me. And in retrospect, I see that I I was given that job by the the divine beloved to really light a fire under my bottom, under my rear end so that I could actually commit to doing this this business.
10:11So the the long and short of it is I I hated the fluorescent office. I hated having this.
10:18I was working in a call center, and I was dealing with pharmaceutical reps, and I just really didn't enjoy the work at all. I I I really, really, really didn't enjoy it.
10:28And I really loved personal training, but I also didn't love being broke. And I was sick of eating tuna and rice. And so I there came a breaking point.
10:36I've told the story before in my newsletter where I was just like on the third month of just like basically, I heading into the grocery store getting tuna and rice for the, like, the millionth time. And I was just so, so sick of it, and it was a Sunday night, and I had to go to the to the office place on Monday. And I was literally, like, I'm never I'm gonna commit.
10:56It was like something shifted in me and I committed. And I said, I'm never going to put myself in a position where I'm waking up in the morning hating my life ever again.
11:08I just didn't wanna live like that. So I made a commitment to make a life for myself that I enjoyed waking up in the morning to do, you know, and that's the that's the commitment that you have to make. So this is a commitment.
11:22It's an inner shift. It's a once you do it, it it to me, it felt like it felt like a click.
11:29It there was something that clicked in me where I knew this commitment was there's no turning back from it. It's it was almost like jumping out of an airplane, like a parachute, like a skydive.
11:40I've skydived once, never doing it again, by the way. And it was a lot like skydiving where once you make that choice, you jump out of the plane, you can't undo it. And thank God, it was one of the best commitments I've ever made in my life.
11:51And it was within about six six months that I was able to quit my job, and it was in a within about two years that I hit my first six figures. Part of the reason for that is I made my product donation based to start because I really it was important for me to to make products that were accessible to lots of different people.
12:08So all that's to say, those are some mindset shifts that you're really gonna need to do to hit your six figures. And the good news is you could do those right now. Like, right now, I want you to kinda speed round through all of this stuff because you don't have to take the long meandering path.
12:25You can make these choices now. You can make these choices now. I'm gonna say it one more time, you can make these choices now.
12:34And that's all there is to it. You can commit, you can believe in yourself, you can believe that it's possible, and then you jump from the airplane, the proverbial airplane, my friend, and you start taking action, you start posting those awkward videos, and you'd be okay with not being comfortable for a little while like I said in my last video.
12:50So I wanna offer you now some strategies, some, like, real deal strategies. Okay? And I wanna just kinda demystify this whole thing for you because a lot of people are coming coming on YouTube thinking, I wanna be a content creator and make and have a have a really nice lifestyle and have the freedom and all that stuff, and they just don't know where to start.
13:07So I'm gonna I'm gonna break it down for you right now. It's not sponsorships, and it's not ads.
13:14That's number one. These are misconceptions. A lot of people think, I'm gonna start a YouTube channel and get ad revenue and sponsorships, and I'm gonna just be it's it's gonna be a gravy train.
13:23I don't think that's a smart strategy. Ad revenue isn't the best form of income. Ad revenue is like sprinkles on the sundae.
13:31You get a 100 a couple 100 here. You might get a couple thousand here. It's inconsistent.
13:35It's spotty, and it's not gonna be the lion's share of your revenue. Sponsorships.
13:41Let me talk about sponsorships really quick. Sponsorships are fine for some people.
13:48I personally made a choice in the beginning even when I was kind of broke. I said, I'm not gonna take sponsorships. I'm going to be the sponsor of my own content because I was watching people say, and this video is brought to you by yada yada or whatever.
14:03And I thought, wait a minute. Hold on. I could see in retrospect, like, I had a lot of four foresight, And I was like, this is interesting because I have, um, a couple thousand people watching me and caring what I say.
14:16And I'm not gonna use that precious time to promote someone else's product. I have my own ebook to sell. I had an ebook at the time, which I'll talk to you about in a minute that like, I'll I'll tell you all about the products that I've sold and how you can create your own products.
14:31But first, wanna let you know sponsorships are not a great option for everybody. So here's when you should take sponsorships. You should take sponsorships if you don't wanna sell any products and you're and you're and you've already got, like, maybe 500,000 people or more, and you don't mind having a boss because sponsorships, they're gonna be your boss.
14:51I personally don't wanna deal with anybody telling me what to do ever because freedom is the number one priority in my life. So I decided not to take sponsorships, and I've declined well over a $100,000 worth of offers and sponsorships, and I'm proud to say that I that I'm okay with that choice because I've made a lot more money than I would have if I had taken sponsorships.
15:15Because all the energy that you have has to be focused on something. You only have a certain amount of energy, And I promise if you're listening to this already, if you've gotten this far, it's because you have a certain caliber of conviction and you're ready to start doing this.
15:31If you made it this far, you're ready to start doing this. And to me, that means that you are going to be successful. I know that it doesn't feel like it right now because you haven't earned your first six figures yet, but the money will come, and it will come faster than you know.
15:45It will come faster than you think. And when it starts coming in, it's gonna start coming in in large quantities. Napoleon Hill said that, and I read that thinking grow rich book, and I was like, yeah, maybe.
15:55And then sure enough, does. It comes in faster than you realize. And if you are dissipating your energy talking about this sponsorship and that sponsorship in the middle of your precious videos, It dilutes your profits.
16:10And not only that, it dilutes your relationship with your audience. So imagine right now if I stop the video and I talk to you about whatever, some video game or some mattress.
16:24Do you see? It cheapens the whole experience. Right now, you and I are having an intimate experience where I'm sitting in the room with you, and I'm telling you how important it is that you you believe in yourself, that you take action, that you live your life as an artist.
16:39This is this is not a time or a place for me to insert talking about a mattress. However, this is a great time for me to let you know about the sponsors of this video, which is me and my new program, The Six Figure Creator.
16:51Now that program is a complete and comprehensive start to finish six week program that takes about six months to implement. It's six weeks to take it, six months to implement it, and by the end of implementation, you will have everything that you need to know to actually make this work.
17:08So this is fifteen years of online business experience jammed into everything that you need to know in six weeks. So if you're just starting your online business journey and you wanna make this work, you're definitely gonna wanna check out the Six Figure Creator Program at brendaturner.com/money.
17:25That gives you everything you need to get started ASAP. Now it's important for me to point out the sponsorship that I just mentioned is a product that will help you with everything that I'm talking about in this video. And that's another reason that I don't do external sponsorships because my whole endgame is I wanna help anybody who's coming to me.
17:44And if anybody's coming to me and I'm trying to help them, I don't understand how it would help them if I tell them about some mattress, some Casper mattress or, um, some sex toy situation. I don't see the value in it.
17:59So we focus on promoting our own products.
18:03We focus on selling our own products. Basically, products or services are the way.
18:10Your programs, your digital downloads, your audio downloads, audio programs, membership sites, merchandise, whatever whatever it is that you would like to sell.
18:20That's how you make money on the Internet. It's by selling your products, goods, services. It's by taking your expertise and packaging it into a useful thing for your audience.
18:32Now a little background, I love like I said, this is why we do artist, student, teacher. I love artist, student.
18:40I that artist student thing is part of my being. And as the artist student, I seek out new trainings all the time.
18:49And right now, I'm currently taking a bunch of courses. So I'm constantly learning new things from other teachers. And so, um, it's very, very helpful if you take the approach that you are as an artist and a student so that you become an excellent teacher.
19:07And this now in 2024, what we are what we, you and I are, uh, as creators, we are selling our expertise.
19:17So you're selling your expertise. You're selling your what you've learned.
19:21You're selling whatever it is that you're proficient at. I don't even care if you have certification. So if you're a baker, start teaching people how to bake.
19:29If you're really great at helping your kids fall asleep, start teaching people that. If you're really, really good at, um, pelvic floor health or something. There's an ebook and a program by a woman, I believe her name is Kelly.
19:41She's made over $1,000,000 by selling I think she's made over $1,000,000 by selling an e book, an e book that covers pelvic floor health.
19:52My own e book that I started this channel with, it was a 27 it was donation based, and then I raised the price to $27. That little ebook generated multiple 6 figures. I've sold courses.
20:03I've sold meditation, uh, training. I've sold one on one coaching. I've sold group coaching.
20:09I've sold memberships. I've sold cooking lessons. I've sold cooking courses.
20:13The sky's the limit. So the artist student teacher triad is useful in your business process as well.
20:21So again, this is an art project. So you're approaching this whole thing with what what would be helpful? Who can I help and how can I serve?
20:29What would really help my people? And that's the focus of your of your kind of the whole thing. So we use YouTube to help people, and then we use our products to help them even more.
20:41And then we show up and we teach and we help and we teach and we help and we teach and we help and we teach we help. And we teach and we help from a paradigm of I am a instrument of the divine beloved, and I am so inspired and so in overflow of everything that I am passionate about, everything that I love, everything that I know to be true, that I'm going to share this with anybody who would like to hear it.
21:08And if they want to learn more, here's some more stuff. And here's the thing everybody, not once in fifteen years of doing this has anyone ever been angry about me offering something to sell?
21:20Do you know why? Because they want the help.
21:23But I've I've taught so many students of, um, of all kinds of backgrounds who when I'm like, okay. Let's get your product up for sale.
21:32They automatically freeze up, and they think there's something shameful about asking for money for your for your goods or services. News flash, this is an energetic exchange. You know?
21:43This you need to eat. You need to pay your rent. You need to pay your bills, and you're gonna be doing that by by doing what you love.
21:50And like it just so happens, I love helping people like you to have successful businesses and to live a life you love. I love this work and you aren't mad at me for saying also there's something for sale on my website. I have a storefront.
22:05Please feel free to help yourself to buy any of those products or services. Nobody's mad at me about that and nobody's gonna be mad at you about that, but you have to get over any kind of resistance about it.
22:18And you'll notice really quick, you're gonna notice if you sit down to write out some product ideas, there's gonna be some hesitation. And I talked about your gremlin in one of my most recent videos.
22:30Your gremlin's gonna be kicking up, and it's gonna be like, you know, when they they show the close-up of the moms with the babies kicking? Well, your gremlin is gonna be the minute that you get the the minute the minute that you sit down with a notebook and you're writing out what products or services you can offer and how much you can charge, oh my god.
22:50Watch the gremlin do somersaults in your mind. And I want you to notice any resistance you might face with this, and I want you to just move right past it and just start.
23:01Okay. So get a notebook and write out a couple ideas for some products or services that you could sell. Okay?
23:08And and now at this point, we're getting into, um, your game plan. So let's move on to the game plan. This is the third part of this video.
23:16Your game plan. I want you to start posting on YouTube ASAP. So you're gonna start posting on YouTube and your content I mean, go go to some of my older videos and you'll see that I was I was awkward.
23:28I I the the quality isn't great. And even right now, sometimes it's janky. The lighting's a little bit off.
23:33It's fine. Start posting your stuff so that you can build an audience. And so that, you know, you're you're building up an audience of people and you're helping people and you're getting your gifts and talents out into the world.
23:45You're practicing, your speaking skills are getting better, and then in the back end, you're gonna be making a product. Your product creation is gonna be happening on the back end.
23:57And then when it's when it's ready, you're gonna go ahead and launch it out into the world. Again, there's all kinds of details and all the tech and all the all of the how to's and everything is covered in the 6 figure creator program. And I also cover some of this in the 10 k in thirty days framework, which is a snack sized course.
24:16If you're not ready to take the full leap, the 10 k in thirty days framework is a really nice little snack sized afternoon kind of quick run through. And then you're going to go like this.
24:31You're going to go like this. Meaning you're not going to worry if you don't get sales right away.
24:38This is so important. Okay? Because I rewinding to my own story I mentioned.
24:44The first couple months of me posting, it wasn't like, oh my god. It wasn't like one of those, um, those when you sit in the cube and then there's just money flying at you.
24:53It's not like that. But what happens is a lot of people are nervous about their product. They're not sure if it's gonna do well, and then the minute that they put it out and it doesn't get any sales, they freak out and they assume, oh my god.
25:04It's terrible. I'm not good at this, and then they and then they quit altogether. I don't want you to do that.
25:08I want you to know that it might be that you create a couple products that don't sell. And I want you to keep going. Okay.
25:16We just keep going and keep going and keep going until eventually something does. We're going back to the mindset stuff. This is a commitment.
25:23So I promise you, this is not, this is not lip service.
25:28I promise you if you commit to this and then if you, if you create a product and it, and you put your whole heart into what you're doing and you just put it out there into the world. And if, if, if it doesn't work and you do it again, it'll be better the next time.
25:48And then if that one doesn't work, then you do it one more time And it, and then you change it up and you notice what, what works and what doesn't. I promise you it will eventually pay off.
25:59I promise you. So there's been plenty of times where I offered something that didn't sell. That happens.
26:05That's just part of online business. But here's what else happens.
26:11Every time that you offer something and it doesn't sell, you learn, you grow, you get better and you become, you become it's it becomes like second nature.
26:21You start to understand the language of online business, and it becomes like like a whole new language for you. So I promise you. I promise you that if you do what I said in this video, you put your mindset, you get your mindset right.
26:35You get your, you get your gremlin tamed, you create a product to sell or a couple. You give the, you give your people a chance to give you payment for some really great stuff.
26:48You help your people. You help them for free on your YouTube channels. You help them with your products and services.
26:54You will experience a life that is out of your wildest dreams, A life of freedom, a life of total unencumbered joy and bliss, a life of what do I feel like doing today?
27:09What do I feel like talking about today? I'm gonna just let you know really quick about some technical stuff that you might have questions about.
27:17This is important stuff. We're gonna cover it quick, quick, quick, quick, quick, uh, just the tech stuff. I go in great depth about the tech stuff in the 6 figure creator program, but I wanna let you know I don't want you wasting thousands of dollars building a website.
27:33Such a waste of money. Hire a web designer if you want, but at this point, um, I'm not affiliated at all, but I like Leadpages a lot. I like Card a lot.
27:43Please don't use Stan Store. Um, so you're gonna you're gonna get a website up. You you should get a website up of some kind, and I really like Leadpages a lot.
27:52And I recommend Leadpages to all my students. Again, I'm not affiliated in any in any form or fashion, but Leadpages is a really nice website builder that has some great landing pages that are really great for conversions that tend to do really well for products and services.
28:07So when you do build out a course, when you do build out a program, um, when you are selling those things, they will sell better if you have something like Leadpages.
28:18Please don't use Stance Store. I'll do a whole different video about Stance Store and why I don't like it, but I really don't like Stance Store, and I don't like Instagram. I'm gonna I'm gonna the the last thing I'm gonna say about strategy, focus all your energy on YouTube.
28:31Focus all of your energy on YouTube. Here's why. YouTube videos, each video that you film and post on YouTube has a lifespan of infinite years.
28:43YouTube will continue to show the video that you post so long as it's relevant to the people searching for you. So this means that when you put a lot of time and effort into a video and you post it on YouTube, it's got a shelf life that transcends the the short little the short form short form lifespan.
29:06The lifespan of videos on TikTok and Instagram, it's about forty eight hours and then it's dead and nobody ever sees it again. And the algorithm does not care. But YouTube has such a great algorithm because it is a search engine.
29:20So when people come into YouTube where they go on Google and they search for something and if your video is relevant, it will pull it up. So I've got videos from like fifteen years ago that are still getting views today and that still some people still find me from old fifteen year old videos.
29:36So I really recommend you don't spend too much time worrying about Instagram and you spend most of your time focused on YouTube. And if you wanna be really good on YouTube and know how to speak directly to your viewer so that they feel like you're in the room with them like you do with me right now, you're definitely gonna wanna check out this video where I go into exactly how to present and speak to a camera so that your content is magnetic.
The Hook

The bait, then the rug-pull.

Fifteen years distilled in thirty minutes. Brenda Turner sits down in her home studio to do something most business educators avoid: skip the tactics entirely and start with who you have to become before any strategy can work.

Frameworks

Named ideas worth stealing.

01:06model

The YouTube Success Trifecta

  1. Artist
  2. Student
  3. Teacher

A pyramid of identity and daily habits. Artist (live creatively, consume genuine inspiration) is the foundation. Student (constant learning in your domain) sits in the middle. Teacher (turn the camera on and share from overflow) is the output layer.

Steal forFraming for a course or video series on sustainable content creation — makes a structural case for why inspiration-first beats optimization-first
CTA Breakdown

How they asked for the click.

VERBAL ASK
17:25product
“my new program, The Six Figure Creator. Now that program is a complete and comprehensive start to finish six week program that takes about six months to implement.”

Integrated mid-video at ~17:25. Self-aware: explicitly contrasts it with external sponsorships to make the point that her own CTA serves the same viewer she is helping.

MENTIONED ON CAMERA
17:25productSix Figure Creator Program ↗
27:35toolLeadpages ↗
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
OTHER LINKSAlso linked in the description.
Storyboard

Visual structure at a glance.

open
hookopen00:00
trifecta graphic
valuetrifecta graphic01:41
artist life — monarch b-roll
valueartist life — monarch b-roll04:18
belief section
valuebelief section07:15
commitment story begins
valuecommitment story begins09:29
sponsorship stance
valuesponsorship stance13:54
CTA — Six Figure Creator program
ctaCTA — Six Figure Creator program17:25
game plan — post now
valuegame plan — post now23:15
tolerate flops
valuetolerate flops25:43
tech quick-takes
valuetech quick-takes27:35
end card — next video
ctaend card — next video29:44
Frame Gallery

Visual moments.

open00:00Frame at 00:33 from I Will Brainwash You to Be a Six Figure Creator00:33Frame at 00:56 from I Will Brainwash You to Be a Six Figure Creator00:56Frame at 01:10 from I Will Brainwash You to Be a Six Figure Creator01:10trifecta graphic01:41Frame at 02:14 from I Will Brainwash You to Be a Six Figure Creator02:14
open00:00Frame at 00:33 from I Will Brainwash You to Be a Six Figure Creator00:33Frame at 00:56 from I Will Brainwash You to Be a Six Figure Creator00:56Frame at 01:10 from I Will Brainwash You to Be a Six Figure Creator01:10trifecta graphic01:41Frame at 02:14 from I Will Brainwash You to Be a Six Figure Creator02:14Frame at 02:18 from I Will Brainwash You to Be a Six Figure Creator02:18Frame at 02:50 from I Will Brainwash You to Be a Six Figure Creator02:50Frame at 03:11 from I Will Brainwash You to Be a Six Figure Creator03:11artist life — monarch b-roll03:44Frame at 03:57 from I Will Brainwash You to Be a Six Figure Creator03:57Frame at 04:18 from I Will Brainwash You to Be a Six Figure Creator04:18Frame at 04:41 from I Will Brainwash You to Be a Six Figure Creator04:41Frame at 05:03 from I Will Brainwash You to Be a Six Figure Creator05:03Frame at 05:22 from I Will Brainwash You to Be a Six Figure Creator05:22Frame at 05:50 from I Will Brainwash You to Be a Six Figure Creator05:50Frame at 06:12 from I Will Brainwash You to Be a Six Figure Creator06:12Frame at 06:33 from I Will Brainwash You to Be a Six Figure Creator06:33Frame at 06:56 from I Will Brainwash You to Be a Six Figure Creator06:56belief section07:19Frame at 07:40 from I Will Brainwash You to Be a Six Figure Creator07:40Frame at 08:05 from I Will Brainwash You to Be a Six Figure Creator08:05Frame at 08:28 from I Will Brainwash You to Be a Six Figure Creator08:28Frame at 08:50 from I Will Brainwash You to Be a Six Figure Creator08:50commitment story begins09:11Frame at 09:27 from I Will Brainwash You to Be a Six Figure Creator09:27Frame at 09:57 from I Will Brainwash You to Be a Six Figure Creator09:57Frame at 10:16 from I Will Brainwash You to Be a Six Figure Creator10:16Frame at 10:41 from I Will Brainwash You to Be a Six Figure Creator10:41Frame at 11:06 from I Will Brainwash You to Be a Six Figure Creator11:06Frame at 11:26 from I Will Brainwash You to Be a Six Figure Creator11:26Frame at 11:52 from I Will Brainwash You to Be a Six Figure Creator11:52Frame at 12:22 from I Will Brainwash You to Be a Six Figure Creator12:22Frame at 12:34 from I Will Brainwash You to Be a Six Figure Creator12:34Frame at 12:59 from I Will Brainwash You to Be a Six Figure Creator12:59Frame at 13:21 from I Will Brainwash You to Be a Six Figure Creator13:21Frame at 13:41 from I Will Brainwash You to Be a Six Figure Creator13:41Frame at 14:04 from I Will Brainwash You to Be a Six Figure Creator14:04Frame at 14:26 from I Will Brainwash You to Be a Six Figure Creator14:26sponsorship stance14:49Frame at 15:12 from I Will Brainwash You to Be a Six Figure Creator15:12Frame at 15:34 from I Will Brainwash You to Be a Six Figure Creator15:34Frame at 15:58 from I Will Brainwash You to Be a Six Figure Creator15:58Frame at 16:19 from I Will Brainwash You to Be a Six Figure Creator16:19Frame at 16:41 from I Will Brainwash You to Be a Six Figure Creator16:41Frame at 16:56 from I Will Brainwash You to Be a Six Figure Creator16:56CTA — Six Figure Creator program17:28Frame at 18:00 from I Will Brainwash You to Be a Six Figure Creator18:00Frame at 18:13 from I Will Brainwash You to Be a Six Figure Creator18:13Frame at 18:34 from I Will Brainwash You to Be a Six Figure Creator18:34Frame at 18:57 from I Will Brainwash You to Be a Six Figure Creator18:57Frame at 19:19 from I Will Brainwash You to Be a Six Figure Creator19:19Frame at 19:41 from I Will Brainwash You to Be a Six Figure Creator19:41Frame at 20:11 from I Will Brainwash You to Be a Six Figure Creator20:11Frame at 20:29 from I Will Brainwash You to Be a Six Figure Creator20:29Frame at 20:49 from I Will Brainwash You to Be a Six Figure Creator20:49Frame at 21:11 from I Will Brainwash You to Be a Six Figure Creator21:11Frame at 21:25 from I Will Brainwash You to Be a Six Figure Creator21:25Frame at 21:58 from I Will Brainwash You to Be a Six Figure Creator21:58game plan — post now22:21Frame at 22:52 from I Will Brainwash You to Be a Six Figure Creator22:52Frame at 23:13 from I Will Brainwash You to Be a Six Figure Creator23:13Frame at 23:21 from I Will Brainwash You to Be a Six Figure Creator23:21Frame at 23:51 from I Will Brainwash You to Be a Six Figure Creator23:51Frame at 24:13 from I Will Brainwash You to Be a Six Figure Creator24:13Frame at 24:45 from I Will Brainwash You to Be a Six Figure Creator24:45Frame at 24:58 from I Will Brainwash You to Be a Six Figure Creator24:58tolerate flops25:19Frame at 25:42 from I Will Brainwash You to Be a Six Figure Creator25:42Frame at 26:13 from I Will Brainwash You to Be a Six Figure Creator26:13Frame at 26:28 from I Will Brainwash You to Be a Six Figure Creator26:28Frame at 26:49 from I Will Brainwash You to Be a Six Figure Creator26:49Frame at 27:13 from I Will Brainwash You to Be a Six Figure Creator27:13Frame at 27:34 from I Will Brainwash You to Be a Six Figure Creator27:34tech quick-takes27:58Frame at 28:19 from I Will Brainwash You to Be a Six Figure Creator28:19Frame at 28:43 from I Will Brainwash You to Be a Six Figure Creator28:43Frame at 29:04 from I Will Brainwash You to Be a Six Figure Creator29:04Frame at 29:29 from I Will Brainwash You to Be a Six Figure Creator29:29end card — next video29:44
Watch next

More from this channel + related breakdowns.

Chat about this