15:04Brenda Turner · Talking Head
How to Have More RICH Ideas | 3 Shifts You Can Make Instantly
A 15-minute case for treating creativity as a reception problem, not a production problem — and three moves to clear the static.
March 27th 2025The argument in one line.
The reason most new online businesses stall is not the lack of a website or niche but the absence of a daily writing practice that shapes raw ideas into something valuable and sellable.
Read if. Skip if.
READ IF YOU ARE…
- You want to start an online business but cannot articulate your message, niche, or offer yet.
- You create content consistently but feel your output lacks voice or direction.
- You have an existing online business that runs on reactive content rather than a structured daily writing habit.
- You already meditate or journal in the morning and want to connect that practice to concrete business output.
SKIP IF…
- You have an established content cadence and a clear brand — this is foundational, not advanced.
- You are looking for specific copywriting or conversion frameworks. This is upstream of tactics.
The full version, fast.
Writing is not a nice-to-have skill for online creators — it touches thumbnails, titles, emails, courses, ads, and every other surface that drives revenue. The host teaches a five-step morning system rooted in Julia Cameron's "The Artist's Way": ten minutes of silence to clear mental static, one stream-of-consciousness page to flush the mind, 500 typed cohesive words daily to build a content stockpile, sharing that output in the right format, and building monetization doorways so the audience you create has somewhere to buy. Five hundred words a day compounds to a 400-page book's worth of content per year.
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00:00 – 02:47
01 · The case for writing
Every profitable content format — video, email, ads, courses, thumbnails — has writing at its core. The host builds the argument that writing is not one skill among many but the engine all other skills run on.
02:47 – 05:27
02 · What we are actually doing
Reframes online business from chasing eyeballs to transferring ideas. The goal is helping people, and writing is how you access and shape the ideas that help.
05:27 – 08:20
03 · The Artist's Way as business framework
Introduces Julia Cameron's book and the artist-as-entrepreneur mindset. Cites Tim Ferriss as a fellow practitioner. Frames the subsequent steps as a borrowed and refined creative practice.
08:20 – 10:20
04 · Step 1 — Ten minutes of silence
Morning quiet, not formal meditation. Grounds you at a level of thought above which problems are caused but below which solutions are accessible. Einstein citation used to explain the mechanism.
10:20 – 11:10
05 · Step 2 — One shitty page
Stream-of-consciousness dump immediately after the silence. Tim Ferriss's condensed version of Cameron's three morning pages. No editing, no goal — just clearing the mental shelves.
11:10 – 13:54
06 · Step 3 — 500 typed words daily
Cohesive, publishable-direction prose every single day. Could become anything: newsletter, video script, blog post, ebook chapter, Instagram caption. 500 words = one book per year at scale.
13:54 – 15:30
07 · Step 4 — Share the words
Whatever shape the 500 words took, distribute it: email it via ConvertKit, film a video from it, post it as a caption. Writing without distribution is not a business.
15:30 – 16:39
08 · Step 5 — Doorways to accept money
Products, coaching, courses, events. Writing builds the audience; doorways convert it. Includes a pitch for the Six Figure Creator Program and a closing appeal to ship imperfect products.
Lines worth screenshotting.
- Every piece of content you have ever loved — every movie, book, podcast, YouTube channel — began with someone writing.
- The goal of online content is not eyeballs; it is the transfer of ideas that help people, and writing is the only way to access and shape those ideas.
- You cannot find your message by thinking about it — you find it by writing daily until the ball of clay gets shaped.
- 500 words per day equals at least one 400-page book per year of usable content.
- Consistency at 500 words beats struggling through 1,000 words every time.
- Morning silence is not meditation — it is a ten-minute practice of accessing a level of consciousness that transcends reactive problem-solving.
- The one shitty page exists to clean your mental shelves, not to produce good writing — pay dirt sometimes appears, but the point is showing up.
- Sharing your words is mandatory; writing without distribution is a private diary, not a business.
- Waiting until a product is perfect before selling it is one of the most expensive delays in online business.
- Give away your best content freely so buyers can verify your ability to help them before they spend money.
- The artist and the entrepreneur are the same person — approaching online business as art gives your voice a quality that purely tactical creators lack.
- 500 words a day for 10 years means 10 books worth of content — prolificness is a function of daily commitment, not talent.
A five-step writing system that runs a creator business.
WHAT TO LEARN
Revenue in an online business follows content quality, and content quality follows a daily writing practice — not talent, not equipment, not a niche.
- Every high-value content format — video, email, course, thumbnail, ad — begins as writing. Building the writing habit first means every downstream channel has something worth saying.
- Morning silence is not optional spiritual decoration — it accesses a quieter level of thought where you can hear what you know, rather than reacting to what the day throws at you.
- The shitty first page exists to empty your mental buffer, not to produce usable content. The payoff is what you write after the buffer is clear.
- 500 typed cohesive words per day compounds into a year's worth of newsletters, video scripts, ebook chapters, and captions — the unit of measurement is consistency, not session length.
- Writing without distribution is a diary. The system only becomes a business when you match the format the writing naturally took to the right channel and publish it.
- Monetization requires doorways — products, offers, coaching tiers — that exist before they are needed. Writing builds the audience; the doorways convert it. Build both in parallel, not in sequence.
- Shipping an imperfect offer early and improving it beats waiting. The audience you build through daily writing will tell you what to refine.
Terms worth knowing.
- Morning pages
- Julia Cameron's practice from "The Artist's Way": three handwritten pages done immediately upon waking, without editing or judgment, as a daily creative clearing ritual.
- One shitty page
- Tim Ferriss's condensed version of morning pages: one page of unfiltered stream-of-consciousness writing, prioritizing completion over quality.
- Doorways
- The host's term for any product, service, coaching offer, or digital download that allows an audience member to pay money in exchange for deeper help.
- Sadhana
- Sanskrit word for a daily spiritual practice; used here to frame the morning silence + writing routine as a non-negotiable ritual rather than a productivity task.
- The Artist's Way
- A 1992 book by Julia Cameron that uses a 12-week creative recovery program — centered on morning pages and weekly artist dates — to unblock creative expression.
- Witness consciousness
- A state of observing one's own thoughts without attachment, referenced here as what happens when you get thoughts onto a page rather than spinning them in your head.
Things they pointed at.
05:17bookThe Artist's Way
09:17conceptOne Shitty Page (Tim Ferriss concept)
Lines you could clip.
00:50
“Writing is the engine of online business, and writing is gonna be the engine of the profits that you enjoy with your online business.”
07:23
“Every morning, I get quiet for ten minutes. No matter what.”
10:24
“You just sit in silence, and what happens is you're gonna find a well within you that is transcendent, and that has really great ideas.”
12:44
“500 words every day, by the way, is at least one four hundred page book per year.”
16:10
“Give away all your best stuff in every video you make so that you can show people you can help them by helping them, and then they'll buy your products and services.”
Word for word.
Read-along
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metaphoranalogy
00:00Hey, everybody. Welcome to today's episode. Today, I'm gonna share with you a simple writing process that's gonna help you to generate a 6 figure business in no time.
00:08This is a writing process that I've personally used in my own online business for the past fifteen years that has helped me to be completely financially free and generate my own income, my own my own revenue streams, my own sources of wealth. They come from the writing process that I'm gonna give you today. I've sold multiple products across multiple niches, and I'm really, really excited to share with you this basic foundation of business that is so often overlooked.
00:36There are literally millions of videos on YouTube about business and how to market and how to sell and how to create websites and all this stuff, and it's all useless if you don't have this basic skill, and you don't have this basic discipline.
00:50, and writing is gonna be the engine of the profits that you enjoy with your online business. You cannot build a business without some sort of writing process. You just can't.
01:03Not an online business, not especially not one that's based off of YouTube, and and or Instagram, and or online content. So I want you to think about this, so that I can help you to understand how important the skill is.
01:16Think about every single bit of content that you've consumed and loved over your adult life. I know a lot of you guys watching me are millennials, but regardless of your age, want you to think about every bit of content you consume across all medias.
01:30I want you to think about the movies you love. I want you to think about the magazines you've purchased. I want you to think about the books you've read, the books you've bought, the courses you might have taken, the podcasts that you've listened to, the YouTube videos that you've enjoyed and watched, the YouTube channels that you continue to come back to, hopefully, videos like mine and channels like mine.
01:48All of this stuff, all of it, every bit of it requires writing.
01:55Websites require writing. Uh, newsletters, email requires writing.
02:01There's not a single edge of the online business game that doesn't have some sort of writing involved. Writing touches every aspect of online business, from the marketing to the advertising, to the thumbnails, to the titles, to the courses and products you might create, to the freebies, to the PDFs, to the email newsletters.
02:20I could go on and on and on, and I hope you see now why writing is so very important.
02:27And I'm gonna help you to to actually put this into place, and I'm gonna help you to get to get this going in your own life, so that you can really start to unlock profits. I wanna start with what we're doing when we're writing, so that we have a nice framework, so that you really understand the entrepreneurial mindset.
02:45What really is required and what we're actually doing here with online business. What we're not doing with all of this stuff when we get on YouTube, we're not trying to get eyeballs. Eyeballs are fine.
02:58Eyeballs are never they never hurt anybody, but what we're really trying to do if we want to earn 6 figures and we wanna have a successful business, is we're trying to help people. And that means it requires ideas.
03:12It requires the transfer of information and ideas from one consciousness to another, and basically taking your ideas, your solutions, your gifts, your talents, and distilling them into a way that's easily digestible and brought out into the world. The only way you're gonna be able to do that, to access that, is through the writing process.
03:32If you don't use the writing process, you're not going to have the space, the mental space, the physical and emotional space to get your ideas sussed out, so you have something of value to deliver. And I don't know if you've noticed this, but there's a sea of noise out here in the Internet.
03:48There's a lot of people making lots of different kinds of videos. Some of them get popular and some of them don't, and it's it's not necessarily again about eyeballs.
03:56What this is about is quality. So if you want your voice to stand out to the audience that you're trying to help, it's really important that you find your own voice.
04:07That you have access to what your message is. That you have access to the ideas that are so important to you. So the very first the very first genuine gem, and the reason that this discipline is so important, is so that you, as the business owner and the online creator, have some clarity about your message, about your brand, about your solutions, about what you're offering, about your products and services.
04:35So that's one thing, because a lot of people, a lot of new business owners, or maybe new content creators who come to this game, they're like they're like kinda like a deer in the headlights. They're like, I have no idea where to even start.
04:48Because you don't yet have your ideas, the , you don't have it shaped yet, and that's totally okay. The writing process is the process of shaping your ideas, your solutions, your thoughts into a digestible solution and format that people enjoy.
05:08So that's what we're doing when we're writing. You're getting connected with your consciousness as a business owner, and as a creator, and as a problem solver, and as an artist. Which leads me to the to the fact that I learned all of this fifteen years ago from the beautiful Julia Cameron in her work, The Artist's Way.
05:26This is one of her books. All of her books are amazing. But The Artist's Way really helped to form and guide my process process and my business.
05:35This is not a book intended for business owners. It just so happens though that a lot of business owners use this. I actually found out later on down the road after I'd been doing this process for years that Tim Ferriss also loves Julia Cameron's work, and that he actually also follows the system in this book, which I'm gonna talk a little bit about.
05:54I'm gonna give you all the processes. I'm gonna We're gonna get into step by step, but I just wanted to give you a couple brief over a brief overview of what we're doing here as business owners and entrepreneurs in the online space. I said this in the video where I talked about how to make 6 figures online and get quit your job money, is that's number one, we're artists.
06:14So if you come to this whole thing as an artist, sharing your gifts and talents and helping to, uh, be be be generous and helping to solve people with their problems, this is an art form. And if you approach it like that, there's something special to what you're offering.
06:30Your voice sounds special, your message sounds special. The broth in which your entire thing is cooked in, it just has a special essence to it. It's like a saffron.
06:38So Julie Cameron says in, um, in her basic principles at the beginning of the book, she says creativity is a natural order of life. Life is energy, pure energy.
06:49There is an underlying indwelling indwelling creative force infusing all of life, including ourselves. And when we open ourselves to our creativity, we open ourselves to the creator to the creator's creativity within us and our lives.
07:04We are ourselves creations, and we in turn are meant to continue creativity by being creative ourselves. I'm gonna give you the t l d r version of The Artist's Way, though I do recommend you pick this book up and you follow it for a few weeks.
07:19Do the do the process. It's a couple weeks, but basically, one of the non negotiables in my life since I started doing this process fifteen years ago is every morning, this is step one, every morning, I get quiet for ten minutes.
07:34No matter what. Every morning, I get quiet for ten minutes. We get quiet because just like Einstein said, you cannot solve a problem at the same level of which it was caused.
07:47There are problems that you're solving for people. That's what business is. So you're solving people's problems, and problems are always created at the level of thought, at the level of mind.
07:58There's no exception to that rule. Every problem that your people face is caused at the level of mind.
08:05It's mindset stuff. It's, um, it's it's superficial three-dimensional problems.
08:13To fix these problems, to get really great solutions, to get elegant solutions for your products, services, ideas, whatever, you're gonna have to be quiet.
08:23Because when you when you are quiet, you're able to access a level of your consciousness that transcends time and space.
08:30And it only takes ten minutes, just give it ten minutes every morning to just sit in silence. I don't even wanna use the m word, meditation.
08:38But you just sit in silence, and what happens is you're gonna you're going to , and that has really great ideas. So step two in this process is then immediately, while you're still in your pajamas, you just woke up, you took a ten minute sit down, this is a sadhana, your spiritual practice, whatever you wanna call it, you go into your office, you or you go into your little writing nook, or you grab a notebook, or you grab your laptop, and you begin to write the one shitty page.
09:09This is what Tim Ferriss coined it. Now, Tim Ferriss, like I said, Tim Ferriss has been following the the artist's way protocol for a long time, and so have I.
09:19And, um, the artist's way protocol is actually three pages written long hand in the morning without judging it, without trying to be good. You're not trying to write anything on particular, you're just writing down your thoughts and ideas.
09:32Tim Ferriss adjusted this to one shitty page, and I like that. So that's my recommendation to you too. I'm hijacking that from Tim Ferriss.
09:40So you're not trying to write a good page. You're not trying to get a good idea. You're not trying to do anything except for get down get down anything that's in your brain onto one shitty page.
09:51A lot of business owners come to new business owners come to the blank canvas of a business thinking, I don't know what where to start.
10:00I don't know what to do. I don't know where to focus. I don't know what to offer.
10:04I don't know if I'm good enough. I don't know. I don't know.
10:07I don't know. But this process helps you to understand what's going on up there. If you have a calling to start a business, it means there's something of importance and value within your soul.
10:18But if you don't give yourself the space to clear your mind out on a daily basis, and see what's going on out there, you aren't I want you to think of it as going into the grocery shelves of your mind, taking a little fruit basket, and you're getting stuff off the shelf, and you're just cleaning out the shelves.
10:34Okay? And sometimes you might hit pay dirt, and sometimes you might not. Doesn't matter.
10:39You're just getting into that creative habit. You're flexing that generative muscle. You use that creative muscle every day, and you transcend to the level that goes beyond thinking, which means you're getting onto a getting your thoughts onto a page, abiding in the witness consciousness.
10:55Now, you're flexing that creative muscle. You see, you're accessing your thoughts. You're plugging in.
11:01Okay? So now you've plugged in. We're going to step three now.
11:05Step three is the 500 cleaned up words. 500 words typed out every single day no matter what.
11:16500 words typed out every single day no matter what. Doesn't matter what you're typing, doesn't matter exactly what content you're making, it just matters that every day you come to the laptop, you open up your word processor of choice, I recommend Scrivener.
11:34I'll put all of this in the show notes, and you type out 500 cohesive words every single day.
11:44Now, some people like a thousand words. I like to as as your teacher, as your coach, I'm telling you 500 words every single day is better than a thousand words where you're struggling with yourself, and you're really hating it. If you wanna take it to more, go ahead and take it to more, but 500 is the minimum.
12:01Now in those 500 words, what what exactly are you writing? Well, that's gonna depend. So when you first start your online business, you're not really gonna be sure what you're writing about, and that's why we have to come to this every day as a daily commitment.
12:14You're gonna write things like ideas for your videos. You're gonna write things like ideas for guest posts on other people's blogs. You're gonna write some email newsletters for your email newsletter.
12:24You're going to write some blog posts. You're gonna write some, uh, Instagram posts.
12:29You're gonna write whatever whatever comes to mind, a little mini ebook. It's definitely a good idea to get a freebie going. So every day you're chipping away at 500 words.
12:38500 words every day, by the way, is at least one four hundred page book per year. Now, obviously, you're not gonna be writing a book a year, but my whole point is you can get so much done in a year. And Anthony Robbins actually said people underestimate what they can do in a year, they overestimate what they can do in a day.
12:57So instead of making, uh, like trying to bite off a 100 different tasks every day, if you focus on just a couple, this is the Pareto's Law, focus on just a couple tasks every day, and really commit yourself to being the teacher that you are, you will have at least one book worth of beautiful content by the end of every year.
13:19So at the end of ten years, you'll have written 10 books. This is how you become prolific. This is how you become consistent.
13:25So don't worry about writing 500 excellent words. Just worry about consistently showing up for 500 words every single day, and then I'm gonna give you the fourth step.
13:38The fourth step is sharing those words. Sharing them in whatever format you'd like to share them in.
13:44So depending on what you ended up writing, so you might come to the page to the to the computer, and your 500 words might have ended up shaping out to be something a little bit more like a newsletter. And you might have sat down at the computer and been inspired to write a newsletter series. You get that into ConvertKit, which is the email newsletter that I recommend, the the email marketing platform that I recommend.
14:06You get it into ConvertKit, and then you set up a little autoresponder or whatever. Or if you've written something and it feels really good, like a great idea, like the bones to a video, then you start filming that video at some point.
14:19You you schedule that out. You start filming, um, so on and so forth.
14:24If it's a really great Instagram caption, and you just need to take a quick picture for it, get that done. So you have to share your work. And then the last step, the most important step of all of this in terms of making money, is gonna be having doorways to accept money.
14:40Having doorways. This is what I call accepting accepting money in in exchange for your gifts and talents and services is creating doorways.
14:50Doorways meaning products and services, your one on one coaching, your group coaching, your digital downloads, your courses and programs, your in person or, uh, virtual events, whatever it is that you're selling.
15:05You have to start creating doorways to sell things. And that's one of the reasons I created the Six Figure Creator Program is to give you a complete framework. This is called the Seven Phase Online Profit System, and this takes you from start to finish on getting your business up and running and off the ground and profitable.
15:20And you can get more information about that at brendaturner.com/money. But the long and short of it is, please don't hesitate and wait on, oh, I don't know if this is a perfect program. I don't know if this is a perfect product.
15:32A lot of people wait far too long to start charging for their goods and services. I really encourage you to to just take the first best action and just get a product out there and adjust and make it better as you go.
15:46It's really quite straightforward. A lot of people overcomplicate online business, and they have these white boards with all these arrows and all of this nonsense. Don't worry about anything besides getting your beautiful content out into the world, making it really good, by the way.
16:00And by really good, I mean, don't worry about the production quality. Worry to worry about what's in the video. So worry about giving as much quality, as much helpful content, give away all your best stuff in every video you make so that you can show people you can help them by helping them, and then they'll buy your products and services.
16:19And the engine for all of this is writing. And another really important part to all of this is hearing your soul's calling and actually listening to it. So if you want to learn how to hear your soul's call and actually listen and start taking action, you're definitely going want to check out this video where I give you the very powerful meditation on how to do just
The Hook
The bait, then the rug-pull.
The title promises a shortcut. The video delivers a discipline. Brenda Turner opens by claiming she has followed the same writing system for fifteen years across multiple niches and multiple income streams — and then spends the next sixteen minutes making the case that none of the usual online business advice matters if this foundational practice is missing.
Named ideas worth stealing.
05:17model
The Artist's Way morning pages
Three longhand pages written every morning without judgment or editing, designed to clear mental blocks and access creative flow.
Steal forMorning content ideation ritual; replace blank-page anxiety with a timed dump
09:17concept
One Shitty Page
Tim Ferriss adaptation of morning pages: one page, no quality filter, done immediately after waking.
Steal forLowest-resistance version of daily morning pages — useful for anyone who resists three full pages
07:23list
Five-Step Writing System
- 10 minutes of silence
- One shitty page
- 500 typed words
- Share the words
- Create doorways to accept money
A sequenced daily practice that moves from mental clearing to content creation to distribution to monetization.
Steal forMorning routine framework for any content-based business
14:37concept
Doorways framework
The term doorways to describe any product or offer that lets an audience member pay for deeper access. Reframes monetization as building infrastructure, not selling.
Steal forFraming for product suite: coaching, digital downloads, courses as doors the audience can walk through
How they asked for the click.
VERBAL ASK
15:15product
“And you can get more information about that at brendaturner.com/money.”
Soft single mention mid-sentence, not repeated. Framed as a natural extension of the steps taught, not a hard pitch. Easy to miss.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
AFFILIATECommission earned if you click.
Visual structure at a glance.
