16:17Brenda Turner · Tutorial
How To Use a Script for Videos and Still Sound Natural
A 16-minute walkthrough of the Unscripting Method — the five-part framework that turns preparation into conversational fluency on camera.
December 30th 2024The argument in one line.
Influencer culture and business-owner culture share the same platforms but have opposite success metrics, and confusing the two is why most expert creators work hard online without making real money.
Read if. Skip if.
READ IF YOU ARE…
- You have been posting consistently on Instagram or YouTube for months and are not seeing sales that match your effort.
- You are a coach, therapist, nutritionist, practitioner, or expert with real clients in real life who cannot figure out why online content is not converting.
- You feel vague anxiety about your upload schedule, view count, and engagement rate in a way that has nothing to do with your actual revenue.
- You started a channel to grow a business but gradually got pulled into optimizing for the algorithm instead of for your customers.
SKIP IF…
- You want to monetize through brand deals and sponsorships — that model is acknowledged here but is explicitly not the subject.
- You are looking for tactical YouTube SEO, thumbnail design, or algorithm strategy — this is a mindset and positioning video, not a how-to.
The full version, fast.
Business owners and influencers look identical on the surface — both post videos, both want an audience — but their goals are opposite. Influencers optimize for eyeballs because their income comes from brand deals; business owners need sales from people who trust them as experts. Adopting influencer habits (volume over quality, Instagram over YouTube, entertainment over solutions) produces influencer-style metrics and business-owner-style disappointment. The practical fix is to ask who can I help and how before every piece of content, build YouTube as the primary platform, post less but better, and make sure there is an actual offer behind the content.
Free for members
Chat with this breakdown — free.
Sign in and you get 23 free chat messages on us — ask for the hook, quote a framework, find the exact transcript moment, generate a markdown action plan. Bring your own key when you want unlimited.
Create a free account →Where the time goes.
00:00 – 01:06
01 · Hook and premise
Opens with the promise to de-influence the viewer. Establishes the business-owner-as-artist framing: your work is your life's art, offered in service to others.
01:06 – 04:00
02 · The motivation gap
Defines the influencer (career built on getting attention, valued by views and followers) vs. the business owner (running toward what pulls them, peaceful pace, upload schedule on their terms). The bear-chase vs. beach-bonfire metaphor.
04:00 – 05:34
03 · Quality over quantity
Argues for intentional, infrequent, excellent videos over daily volume. There is no amount of money worth your peace, and nothing makes more money than being peaceful.
05:34 – 09:17
04 · Get off Instagram
Instagram is the lowest-hanging fruit but a poorly converting platform for business owners. It is built for entertainment and doom-scrolling, not for showcasing expertise. YouTube is the filet-mignon platform. Includes on-screen ROI chart at approximately 07:37.
09:17 – 10:59
05 · Have a real offer
Influencers make money from brand deals. Business owners need an offer — a solution to a customer's problem. Brand deals dilute energy and attention. Having an offer is what lets you set an income goal and reach it.
10:59 – 13:54
06 · Build authority, not persona
Business owners are already experts — the point of YouTube is to show that by actually helping people in your videos. The influencer asks how do I get views; the business owner asks what is the most powerful solution I can give today.
13:54 – 16:52
07 · You do not need the influencer affect
Permission slip: you do not have to edit like influencers, dress like them, or speak like them. Inspiration-led creation vs. business-bro optimization. Predicts influencer vibe is dying, which is good news for experts.
16:52 – 18:54
08 · CTA — YouTube Profits Program
Pitches the YouTube Profits Program (brendaturner.com/money) and a Plan Your 2026 live event. Closes with recommendation to watch the Create an Offer in 1 Hour companion video.
Lines worth screenshotting.
- Influencers ask what is trending today while business owners ask what is the most powerful solution I can give today — these two questions produce entirely different channels.
- Volume without a real offer is just noise — posting 50 pieces of content a day does nothing if there is no product for a customer to buy.
- Instagram is a Cheeto-dust platform: it is built for entertainment and doom-scrolling, not for showcasing deep expertise that commands a premium price.
- 15 years of evidence says two really good videos a month will make people remember you — you do not need to post daily to stay top of mind.
- Brand deals and sponsorships dilute your energy and attention; an expert with a real offer can set an income goal and hit it without a single sponsor.
- The anxiety that influencer culture produces — what should I post, how often, am I falling behind — is a signal that you are optimizing for the wrong thing.
- Your expertise is filet mignon. Most social media platforms are designed to sprinkle Cheeto dust on it. Choose the platform that lets the steak be the steak.
- A business owner does not need to edit like an influencer, dress like an influencer, or speak like an influencer — the content does the work, not the affect.
- Peace is a business asset, not a luxury. Nothing generates more revenue than working from inspiration rather than anxiety.
- Influencer culture is burning out — the collective is tired of being influenced, and that creates an opening for experts who just show up and actually help people.
The question you ask before hitting record changes everything.
WHAT TO LEARN
Influencers and business owners look identical from the outside but are running completely different games — and copying the wrong playbook is what keeps most experts from turning their content into income.
- The single question that separates an influencer from a business owner is how do I get attention versus who can I help and how — every downstream decision flows from which question you are actually answering.
- High video volume without a real offer is just noise. Before worrying about upload frequency or algorithm optimization, make sure there is something for a viewer to buy.
- Peace and inspiration are legitimate business inputs, not luxuries to earn later. Anxiety-driven content creation produces anxiety-calibrated results.
- Instagram is optimized for entertainment and discovery, not for showcasing deep expertise that commands a professional fee. Choosing the wrong platform means your filet mignon gets served on a paper plate.
- You do not need to edit like an influencer, adopt an influencer's cadence, or chase what is trending. Useful, sincere videos that deliver real solutions outperform manufactured personality at the business-owner scale.
- Two genuinely helpful videos a month, sustained over years, will build an audience that does not forget you — volume is not the lever most experts think it is.
- Brand deals and sponsorships are a legitimate income model, but they are optimized for influencers, not experts. The ability to set an income goal and write your own check comes from owning an offer, not from attracting sponsors.
Terms worth knowing.
- Influencer culture
- The set of norms, editing styles, and posting behaviors that emerged from creators whose income depends on maximizing attention and brand deals rather than selling their own expertise or services.
- Unscripting Template
- The creator's free video planning tool available at brendaturner.com/gifts that helps business owners structure a YouTube video around a genuine solution rather than a trend or hook.
- Filet mignon / Cheeto dust metaphor
- Used throughout to contrast deep expertise (filet mignon) with the shallow, attention-grabbing presentation style influencer culture imposes on it (Cheeto dust) — particularly on Instagram.
- Business owner-artist paradigm
- The creator's framing of online business as a creative life's work rather than a content-production machine. Key metric is sales; central question is who can I help, and how?
Things they pointed at.
18:25linkCreate an Offer in 1 Hour
Lines you could clip.
00:52
“An influencer is somebody who wants to basically make a career out of getting attention.”
05:19
“There's no amount of money that is worth my peace, and there's nothing that makes me more money than when I'm really peaceful.”
08:08
“Influencer culture has just sprinkled all of us with this Cheeto dust, and we think we've normalized it.”
12:19
“The business owner is asking, who can I help? How can I help them? What would be an inspiration to my customers? What is a really powerful solution I can give today in this piece of content?”
Word for word.
Read-along
Don't just watch it. Burn it in.
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
metaphoranalogy
00:00Hey. Today I'm gonna help you to grow your online business and your YouTube channel by escaping influencer culture. We're gonna de influence you so you can properly do YouTube and online business.
00:10I've been doing online business in YouTube since 2009 and I've got a lot to share with you today. For me, I'm not just a business owner here, I'm an artist here.
00:19In my life's work is my art. I'm not necessarily painting pictures, know, I I I don't really have any technical art skills. My art is taking whatever it is I'm proficient in and offering it to the world in a way that that's helpful to other people.
00:35Your business is kinda like your art. Now, an influencer, the the difference between the two is an influencer is somebody who, you can put in the comments what your definition of an influencer is, but an influencer in my definition how we're going to talk about here, is somebody who wants to basically make a career out of getting attention and somebody who values views, subscriber numbers, and basically how they're seen.
01:06And so we don't want to actually be an influencer, and I'm saying this because once again, a lot of people see online media and they see YouTube and they think, maybe I should be doing it like this, maybe I should be doing it like that. Should I be editing my videos with a million different jump cuts?
01:22Big huge pregnant pause. No. No, you shouldn't be editing your videos like an influencer.
01:30Um, you shouldn't be doing all the things that influencer doing because you're a business owner artist. The motivation behind what we're doing really impacts the results that we're gonna get. So if for instance, your motivation when you're let's say, uh, , your motivation is to survive.
01:49And in my body, influencer culture feels a lot like running from a goddamn bear.
01:55It's just highlighter yellow, jump cuts, smash that like button. By the way, smash the like button.
02:02Just lots of grabby, crazy, posting constantly. Volume volume volume we're cogs in a machine a content slave you know.
02:12Now I want you to imagine the motivation of where you've got your beautiful friends and there's a bonfire and it's a relaxing day on the weekend. That's to me what a business owner artist here on YouTube and online is more like.
02:29You're running towards what pulls you. You're running towards things you love. You're running at a leisurely pace.
02:37You might even be taking a nice gentle stroll. Your upload schedule is completely up to you. You're not having to post 50 different pieces of content across the Internet every damn day.
02:49You're not having to pretzel yourself into a personality that doesn't fit. You're not having to scream smash the like button. Instead, you might have noticed in my videos I've never I've never asked for anybody to like a single one of my videos.
03:04I've never said those words ever. I might have said like once or twice throughout the course of my fifteen years here on YouTube to maybe subscribe if you want to, I don't know.
03:14Hopefully I see you again. If I don't, au revoir! It's been nice knowing you.
03:18I'm glad that you stopped by for a moment. But if you if you want to subscribe, I don't need to tell you to subscribe. It's not part of my lingo.
03:27I'm always running towards what feels good. Okay? And then this is important for business owners like you and I.
03:35Because if we're trying to pretzel ourselves into an influencer lifestyle that has a completely different set of goals which we'll talk about today, I'll get into all the nitty gritty of it.
03:46What ends up happening is we get results that don't align with what we actually want. So if you're a business owner here on YouTube and or you're trying to be one, there's a really good chance that you have a whole different set of values than an influencer.
04:01Okay? You'll know by the end of this episode maybe if an influencer lifestyle is more your more your speed but I'm guessing that it's not. I think most of us are kind of sick of influencer lifestyle.
04:11Your motive is really great profits as a result of doing really great things for really great people that you're crazy about, talking about things that you're really good at.
04:20Okay? That's basically the business business owner model with online business in YouTube.
04:26So for example, if you're a doctor, if you're a hypnotist, if you're a tarot card reader, if you're a therapist, if you're a nutritionist like I was, whatever it is that you that you have in your heart and soul that you're an expert in, that's what we're that's what we're here to do.
04:42We're not here to get eyeballs we're not here to get a bunch of views and I'll talk about metrics here in a minute but we're here to actually create our life's work which is so much bigger than that superficial running away from the bear kind of energy.
04:57Number two, we want to focus on quality as a business owner instead of quantity.
05:03We want to focus on being intentional about our content. This is my own personal opinion and not all business owners will agree with me. There are a lot of business owners and teachers who teach all about volume, volume, volume.
05:16But after doing this for fifteen years, I've found that there's no amount of money that is worth my peace and there's nothing that makes me more money in my business than when I'm really peaceful.
05:30That's something you might want to hang on your wall, write it down as a quote. There's no amount of money that's going to be more valuable than your peace and your joy. There's nothing that's going to bring you more money than being peaceful and joyful.
05:41The problem with influencer culture that we've all been steeped in is it feels like an imperative that we get our face out there and just make a bunch of noise so that we're in people's minds. But if you run it back and and work it backwards and think about the best movies you've ever seen in your life, or even the best YouTube videos you've ever seen in your life, they're really good ones.
06:08So I like the approach of making good videos.
06:13Good to me means that you make videos that you don't have to be Michael Bay. You set up a camera or your iPhone and you basically create videos that offer your really great solutions and your frameworks and then you post them on the Internet.
06:29I highly recommend you take some time with the unscripting template. That's my free template on my website brendaturner.com. You fill out the unscripting template, plan out a really thoughtful video that's gonna be like your life's work.
06:45Think of your YouTube channel as like a mosaic of your life's work. And then you film really great videos that are a true expression of what's in your heart and soul to give and of your solutions. This is so different from influencer culture.
07:01People don't need to see a million videos from you. If you are thoughtful about the videos that you upload and you upload a couple videos a month or maybe like two a month, but they're really good and helpful, believe me I've been doing this for fifteen years.
07:14People won't forget you. People will remember you. The next point that I wanted to make is to get off of Instagram.
07:21Get off of Instagram kinda relates to the point that we just made. Instagram has become the lowest hanging fruit, but I've worked with it's in the thousands at this point of business owners this year alone who have reported that they hate the the profits they get from Instagram.
07:36That Instagram is such a poorly converting platform and I believe it's because it's influencer culture. It's just not it's nothing but cat videos. Those aren't influencer videos, but it's there for cat videos, doom scrolling, and influencer stuff.
07:51Everybody and their mom thinks that they need to have an Instagram to have an online business, and I'm telling you to flip it. I'm telling you go all in on YouTube, It's also not a great way to display your . So your filet mignon, I've said this time and time again, but your filet mignon.
08:08The influencer culture, what it's done is it's kind of put a sprinkle of on top of everybody's life's work. So we've got beautiful business owners like you who have beautiful messages that you could be sharing here on YouTube. But influencer culture has just sprinkled all of us with this Cheeto dust, and we think we've normalized this Cheeto dust and we're getting on Instagram thinking, okay fine, I'll put a little Cheeto dust on my stuff and it's just not working for most business owners.
08:35So if you are a heart led, soul led individual or somebody who's got many years of experience and or you've got something in your heart that you want to start growing into an online business, that means that you've got something of quality there and one of the best ways to display that quality it's not from those little three minute reels it's from spreading out and sharing something on YouTube.
09:04If you want a full episode on my hatred of Instagram you can check out this video, one of these sites here, where I just basically go on a thirty minute rant and give you the play by play of why you should get off of Instagram.
09:17And if you would also like to learn a little bit more about why you should get off of Instagram, you can go to my Instagram where I basically every every couple weeks I'll post a post on Instagram about why you should get off of Instagram. The next point I wanted to make for you is having an offer.
09:35So having a really good offer for your business, that's the blood life of your business and that's not something influencers have really mastered.
09:47Okay? So here's the difference between an influencer and a business owner. Business owners have a business and our business is providing a solution to our customers.
10:00This is a massive massive different it's a whole different planet from Instagram land or from Instagram land and from influencer land. Influencers, their main objective is to get as many eyeballs as possible, to get as many, uh, followers as possible, and the way that they make money is by having brand deals and sponsorships.
10:24And there's nothing wrong with any of that.
10:28Okay? I'm not sitting here in judgment of anybody who's making their money from brand deals and sponsorships. But if you're a business owner and you would like to be able to write your own checks, and I mean this in the most sincere way, if you want to be able to set an income goal and make as much money as you care to make, that's not going to come most of the time from brand deals and sponsorships.
10:50Most of the time those brand deals and sponsorships dilute your energy and your attention and your focus. Going to the next point being an authority in your field.
11:01You've already established your expertise, I'm assuming. If you've gotten this far to the video, I would love for you to tell me in the comments how many books you've read, how many hours you spent learning about your thing, how many thousands of dollars you've invested in learning your thing.
11:16There's a really good chance that you're such an expert you don't even realize what an expert you are at your thing. And there's also a really good chance you've already been having clients and customers in real life. And so you're an authority.
11:28Right? And so we want to actually build a build an authority kind of role on the Internet.
11:35We want to help people understand you're an authority in your field. And how do we do that? We do that by coming forward with great videos.
11:43We do that by coming with the heat, bringing these excellent videos with excellent solutions that show people you can help them by helping them. Now, that's a huge change from what an influencer does.
11:58An influencer gets on YouTube and social media, and they're more for trend chasing and entertainment.
12:05So influencers ask, how can I get attention? How can I get views today? What's trending?
12:11What's a good way for me to get high views this month? The business owner asks a whole different question.
12:19The business owner is asking, who can I help? How can I help them? What would be an inspiration to my customers?
12:26What would really convey to them the solution that I'm trying to convey in this video? What is a really powerful solution I can give today in this piece of content? Do you see how these two things are very different?
12:40And when people come to YouTube, a very common problem like I've been saying throughout this video is we've been influenced by influencer culture And so we're coming to YouTube trying to be influencers aka entertainers, maybe be portrayed a certain way instead of coming with a sincere vibe and coming with your truest best solutions and just being yourself, just coming with your authentic solutions.
13:08I was gonna just put in a random, like, smash the like button, but if you made it this far to the video, go ahead and smash the like button. No. I'm just kidding.
13:15But but people come on YouTube and they're not sure how to act and they'll say stuff like that and it doesn't fit their personality. And so anyway, if you come with sincerity and you really are giving your best solutions and you're not so much worried about how it's going to land and you let go all the way of worrying about views and you go all the way into creating videos that are really helpful for people.
13:39And if you want to be entertaining in your videos, all the better, but usually you're you're interesting and entertaining and entertaining enough, believe me. So you don't have to put on an influencer affect.
13:50You don't have to be anybody else but you. The next point I wrote down is business owners don't need to be influencers. We don't need to edit like influencers.
13:57We don't need to dress like influencers. We don't need to speak like influencers. We don't need to be influencers.
14:04I'm being redundant here at this point, but hopefully that gives you a permission slip to not feel like you have to put on airs so that you don't have to put on a show. Which leads me to the next point, is having a solution you're really excited to build a business around.
14:19The influencer culture, once again, that Cheeto that Cheeto dust has been sprinkled even onto the business aspect of it, where people will talk about business, an online business, with this layer of Cheeto dust that's got the influencer stuff on it, Where it's like, yeah, but what it's so much focused on the content, the content, the content, but it's not so much about the actual deep work.
14:44And so my whole approach to it and how I like to approach all of it and how you might like to approach it is it's one holistic beautiful kind of art project that's in service to the customer. Following the beautiful inspiration that's pouring out of your heart and soul that has guided you to watch a video like this and that inspiration that's been pulling at you every morning that's like I should do this thing, should make this video, I should talk about this, maybe I should pivot my channel to this, I should film in in a hiking trail, maybe I should get some flowers in the background, you know, maybe I should offer this for sale, maybe I could put together a retreat or an event or whatever.
15:23You're thinking about the whole thing from a space of inspiration and what brings you energy. That's so different from the way that a lot of the business bros all love to the business bros. The business bros have their place, but it's so different from the business bro kind of influencer mindset that's kind of infected the collective over the past decade or so, where it's very much there's arrows and the blow up your channel in 2026.
15:52This will get you a million views a video.
15:57And All that stuff is just so I think it's so covered in Cheeto dust, nobody wants it anymore.
16:05And if there is a if there is a prediction that I can offer for 2026, it's that influencer vibe that has infected the collective in this platform in general.
16:19It's more or less died away and it's not really working anymore. So that's great news for business owners like you. Those of you, pretty much 99.99% of the people watching this video who are not an influencer, who have no interest in being an influencer, and who want to just basically make a really great living doing whatever it is you love doing, offering solutions that you love offering, that's exactly what this platform is perfect for.
16:46And that's exactly who is gonna thrive. Business owners like you are gonna thrive in 2026. You can just see it.
16:54We can all see it collectively. Nobody wants nobody wants to be influenced anymore. Everybody's burnt down on influencer culture, and so it's really good news for you.
17:03The last thing I wanted to mention is I have a program called the YouTube Prophets program. This is a good time for me to mention it. And a really cool thing that's happening here in December is we're doing a plan your 2026 event.
17:16So we do live events inside the YouTube Profits program. It's a beautiful start to finish course to help you to learn online business and YouTube.
17:25The power of online business with great offers and building your YouTube channel. And it also has things like how to start a podcast, how to create webinars that convert really well, how to do a five day challenge. It's your start to finish kind of business school in a nutshell, and it's also got live events.
17:45So this month I'm gonna be doing a live event to guide you through planning your 2026. We're gonna plan out the products that you might sell, we're gonna plan out your live events, we're gonna plan out your content schedule, and we'll even plan out the months of the year that you're gonna be relaxing and kind of taking some time off.
18:04So if you'd like to get a succinct strategy and plan for 2026 and do that with me and the rest of the beautiful community members in the YouTube Profits program, you're probably gonna want to do that now before the price doubles.
18:19So you're definitely gonna want to get in there at brendaturner.com/money. If you want to start getting sales like today ASAP, like right away, you might want to check out this video where I talk about the mini offer kind of setup and how to how to create a mini offer for your online business so that you can start getting sales ASAP.
18:36Check out that video.
The Hook
The bait, then the rug-pull.
Fifteen years of online business, and the most dangerous advice still floating around is to post like the people getting the most views. This video makes the case that those two groups — influencers chasing attention and experts building businesses — are playing completely different games, and the sooner you stop confusing the two, the faster your revenue actually moves.
Named ideas worth stealing.
00:35model
The Business Owner-Artist Paradigm
Treat your online business as a creative life's work rather than a content machine. Key metric is Sales. Central question: who can I help, and how? Contrasts with the influencer model where the key metric is views.
Steal forRepositioning content strategy away from vanity metrics; sales pages for coaching or expert programs
12:11concept
The Two Questions
Influencers ask: What is trending? How do I get high views this month? Business owners ask: Who can I help? What is a powerful solution I can give today? The question you lead with determines everything downstream.
Steal forContent brainstorming sessions; editorial planning; positioning workshops
08:04concept
Filet Mignon / Cheeto Dust
Your expertise is filet mignon. Influencer culture sprinkles Cheeto dust on it. Instagram is a Cheeto-dust environment. YouTube is where the filet mignon can be presented as filet mignon.
Steal forPlatform selection arguments; pitches about why experts should stop chasing reach on the wrong platform
How they asked for the click.
VERBAL ASK
17:02product
“If you'd like to get a succinct strategy and plan for 2026 and do that with me... you're probably gonna want to do that now before the price doubles. Get in there at brendaturner.com/money.”
Soft and personal — pitched as a next logical step rather than a hard sell. Preceded by a forward-looking claim that business owners will thrive in 2026 that frames urgency around opportunity rather than fear.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
Visual structure at a glance.
