15:52Ed Mylett · Interview
You Are Already a Leader — John Maxwell Explains Why
The author of the best-selling leadership book of all time sits down to explain why your leadership level is the ceiling on everything you will ever build.
May 28thThe argument in one line.
Certainty precedes evidence — the same mechanism stage hypnosis uses to collapse doubt can be deliberately installed in your identity, your selling, and your relationships before any external proof shows up.
Read if. Skip if.
READ IF YOU ARE…
- You sell anything — a product, a service, a parenting philosophy — and feel like you are pushing uphill against people who do not believe you enough.
- You want the underlying mechanics of influence, not just tactics — the why behind embedded commands, frame control, and disclosure.
- You have been stuck on a project for months and cannot explain why you have not started even though you know it matters.
- You are in a relationship and want a clear framework for why the version of yourself from the first few dates eventually stopped showing up.
SKIP IF…
- You want a plug-and-play sales script rather than mental model architecture.
- Spiritual framing woven throughout a conversation makes you disengage — Sylver references God and faith as live beliefs, not as decoration.
The full version, fast.
Marshall Sylver's argument is that certainty — not skill or strategy — is the engine under every result in selling, relationships, and life. Hypnosis does one thing: it moves people from 'I sure hope so' to 'I know so,' and every technique he teaches is a version of that state transfer. The interview covers four bodies of knowledge: the procrastination antidote (write a paragraph, then a sentence, then a word — do something), embedded commands (geographical vs. direct), the ethics and mechanics of irresistible influence (disclosure makes you more persuasive, not less), and a four-step path to total enlightenment — forgive, surrender, utilize instead of tolerate, serve.
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Create a free account →Who's talking.
02:00guestMarshall Sylver
00:00hostEd Mylett
Where the time goes.
00:00 – 02:00
01 · Cold open: the procrastination antidote
Sylver opens mid-answer with the do-something framework before the formal intro begins.
02:00 – 04:00
02 · Marshall's introduction
Ed Mylett introduces Sylver's background: Vegas stages, Letterman, $200M in sales, retirement, family.
04:00 – 10:20
03 · Origin story: farm to stage hypnotist
Raised in poverty, 10 siblings, converted chicken coop, father's alcoholism vs. mother's belief. Magic at 7, hypnosis discovery at 17, the DJ-to-hypnotist pivot.
10:20 – 16:20
04 · Hypnosis mechanics and certainty
What hypnosis actually is: moving from hope to certainty. The multi-millionaire-before-deposit identity frame. Why fear of failure causes inaction.
16:20 – 20:00
05 · Family, retirement, and return
Children born via hypnotic childbirth. Prosperity's birth as the catalyst to return to work. The protection instinct for his daughter.
20:00 – 24:00
06 · Embedded commands: geographical and direct
Live demonstration with the water bottle. Describing imaginary people then stepping into their space. Direct commands hidden in apparent prohibitions.
24:00 – 28:20
07 · Ethics of selling and the representative trap
Moral obligation to sell what you believe in. Disclosure as trust architecture. Sending your representative in relationships.
28:20 – 32:00
08 · Four steps to total enlightenment
Forgive, surrender and find life perfect, utilize vs. tolerate, serve others. Temporary nature of all circumstances.
32:00 – 37:00
09 · Frame control and the compliance chain
Clean-sheet open. Take Action Now as a hypnotic directive on the page. Yes-state building. Pieces of resistance. Stage volunteer bridge between courage on stage and courage in life.
37:00 – 39:20
10 · One-on-one influence and close
Mirroring, matching, and leading. Communication equals wealth. Use your words. Be number ten — the person who asks to learn rather than resenting.
Lines worth screenshotting.
- The way to overcome procrastination is not motivation — it is to do something, anything, even writing a single word on the page.
- You must acknowledge you are a multi-millionaire before the money is deposited, or the identity never catches up to the evidence.
- Hypnosis does not create new behavior — it moves someone from 'I hope so' to 'I know so,' and certainty is the actual engine of selling.
- Geographical embedded commands work because an object expands to fill the space it enters — describe qualities about a space, then step into it and you inherit those qualities.
- Direct embedded commands hide inside apparent prohibitions — 'you can't now eat your peas' delivers the command 'now eat your peas.'
- Most couples send their representative to the first few dates — the representatives fall in love, then get tired of showing up.
- When you believe in what you are selling, you have a moral and ethical obligation to sell it — holding back is the unethical move.
- Disclosing upfront that you are there to sell, including full retail price, makes an audience relax instead of resist.
- Objections are not a no — call them pieces of resistance and treat them as someone seeking validation.
- True influence is not getting someone to say yes — it is getting them to beg for what you are selling and believe it was their idea.
- People of authority tell; they do not ask — every question you ask without telling something gives away a unit of authority.
- Small kinesthetic and verbal commitments chain into large ones — the yes-state compliance chain works because the body follows what it has already done.
- The four steps to total enlightenment are: forgive everyone (including yourself), surrender and find your life perfect, utilize circumstances instead of tolerating them, serve others.
- Utilizing a circumstance instead of tolerating it means scanning a flight delay for who you are supposed to meet rather than resenting the wait.
- Everything is temporary — wealth is temporary, broke is temporary — and the person who internalized that is free in both directions.
- Communication equals wealth: 1,500 words per minute run internally telling you who you are; everything you want that you do not have you will get through another person.
Certainty is the skill underneath all other skills.
WHAT TO LEARN
Every technique in this conversation — embedded commands, frame control, disclosure, the yes-state chain — is a delivery mechanism for one thing: moving someone (yourself included) from hope to certainty.
- Procrastination does not yield to motivation — it yields to motion. Start with a paragraph. If that is too much, a sentence. If that is too much, a word. Any forward step collapses the inertia.
- Certainty must precede evidence. Declare the identity — the multi-millionaire, the great spouse, the successful author — before the external proof exists. Waiting for proof before claiming the identity is the sequence that keeps most people stuck.
- Geographical embedded commands work because a described quality transfers to whatever physically enters the attributed space. This is why a speaker can build credibility around an imaginary person and then step into that person's spot.
- Direct embedded commands work by hiding an instruction inside an apparent negation — the unconscious processes the command while the conscious mind evaluates the surface grammar.
- Sending your representative to the early stages of a relationship plants a ticking clock. The representative eventually disappears and neither party knows the real person they committed to.
- Disclosing your intent to sell — upfront and at full retail — is counter-intuitively more persuasive than concealment because it removes the posture of suspicion. People who know you are selling and trust you anyway are more likely to buy.
- True influence means the other person arrives at your desired conclusion and believes it was their idea. Removing their sense of being pushed is what removes their resistance.
- The four steps to enlightenment form a complete sequence: forgive (especially yourself), surrender to what is, utilize every circumstance rather than merely tolerating it, then serve others once abundance is present.
- Utilizing a circumstance means actively extracting value from it — a delayed flight is an opportunity to meet whoever you are supposed to meet, not an inconvenience to endure.
- Communication equals wealth in two directions: internally (1,500 words per minute shaping your identity) and externally (every outcome you want that you do not yet have will come through another person's decision).
Terms worth knowing.
- Geographical embedded command
- An influence technique where desired qualities are attributed to a physical space or gesture; when a person or object enters that space, the mind automatically transfers the association. Named 'geographical' because the command travels via spatial location rather than direct statement.
- Direct embedded command
- A sentence constructed so that a command is hidden inside an apparent negation or condition — 'you cannot now eat your peas' delivers 'now eat your peas' as the operative instruction the unconscious mind registers.
- Pieces of resistance
- Sylver's reframe of sales objections. Rather than barriers to overcome, they are treated as requests for validation — the prospect is seeking permission to say yes, not issuing a final no.
- Irresistible influence
- Sylver's term for influence done so well that the other person arrives at the desired conclusion and believes it was their own idea, removing internal resistance because the directive feels self-generated.
- The representative
- The best-behavior version of a person that shows up in early dating — polished, guarded, performing. When the representative eventually stops showing up, conflict follows because both partners have been relating to a stand-in, not each other.
- Yes state
- A primed receptive state created before any major ask by running the audience through a sequence of small, easy-to-comply directives (raise your hand, say oh yeah) that establish the habit of following the speaker's lead.
- Frame control
- The ability to present what you are selling in a context — a frame — that makes the buyer naturally arrive at the conclusion you want, rather than having to push them there directly.
- Utilize vs. tolerate
- Step three of Sylver's four-step enlightenment framework. Tolerating a circumstance means enduring it passively; utilizing it means actively extracting value, connection, or meaning from whatever is happening.
Things they pointed at.
24:00productNecker Island (Richard Branson)
10:20channelTony Robbins
Lines you could clip.
00:30
“Do something. Just something on that task that you're procrastinating. Write down a paragraph. If you can't get a paragraph out, get out a sentence. If you can't get a sentence out, write a word.”
08:10
“I was a multi millionaire whose money had not yet been deposited in my bank account.”
17:00
“They'll send their representative to the first few dates. The representatives fall in love, then pretty soon the representatives get tired of showing up.”
23:00
“When you believe in what you're selling, you have a moral and ethical obligation to sell it.”
36:00
“The same courage it takes to get up here and do something you've never done before is the same courage it's gonna take for you to get what you've never gotten before.”
Where the conversation goes.
00:00 – 02:00denseProcrastination and action
04:00 – 10:20steadyOrigin story and background
10:20 – 16:20denseHypnosis mechanics and certainty
16:20 – 20:00steadyFamily and values
20:00 – 24:00denseEmbedded commands
24:00 – 28:20denseEthics and the representative trap
28:20 – 32:00denseFour steps to enlightenment
32:00 – 37:00denseFrame control and compliance chain
37:00 – 39:20denseOne-on-one influence and close
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metaphoranalogystory
00:00And it's kinda like anything in life that most people just don't take big actions. Mhmm. I think that that fear of of failing is so grand in people that they just don't do anything.
00:09You know, they have a book inside of them. They're afraid to write the book because what if I read the book and nobody wants to read it? Somebody said, how do you overcome procrastination?
00:16They said, no, really. How do do that? And what I said was, do something.
00:19Yes. Just something on that task that you're procrastinating Yeah. Do something.
00:22Yes. You you're procrastinating your book. Write down a paragraph.
00:26Yes. If you can't get a paragraph out, get out a sentence. If you can't get a sentence out, write a word.
00:30So true. Something. Welcome
00:32back to Max Out, everybody. I'm Ed Mylett. Today is going to be interesting.
00:37It's it's probably one of my more difficult introductions because this man's accomplished so many different things. When we talk about maxing out, he's maxed out multiple areas of his life.
00:46So let me tell you his name first. It's gonna sound familiar to you. The man to my right here is Marshall Silver.
00:51And Marshall Great to see you, Ed. Great to see you. My pleasure.
00:53Thank you for being here. Too long coming, man. I know.
00:55Everyone's been trying to get us together. We finally connect here today. And in researching you, that's why these intro's so difficult.
01:02These the was is and was the world's most well known hypnotist. He's played on all the main stages in Vegas, but on Letterman five, six times, all the late night shows, and that's how I knew you.
01:11It's from back in the day watching And you do then he's parlayed that into an incredible career in all kinds of other venues. So I'd call you, you're an author, you're a speaker, you're a personal development expert, calls himself a millionaire maker, which he's done many, many times over and over again. I think you're a thought leader.
01:27Mhmm. And but he's really a person that can teach you how to influence other people and because he's so influential. And so you're talking about somebody who's had, you know, an infomercial that's over a $100,000,000.
01:38He said $200,000,000 in sales himself, decided to retire, and then started to have a family.
01:43And so my favorite part about you though, of that entire intro is the most impressive part is the way that you speak about Erica, your wife. My goddess.
01:51Your goddess. Yes. Don't you love that ladies?
01:53Right? We wish all wish our men referred to us and thought of us that way. And then Sterling Mhmm.
01:58Maximus and prosperity. Sterling Silver. Gotta gotta get a point here.
02:02Sterling Silver. Right. Sterling Marshall Silver, like his father, he had a little more refined.
02:06Maximus Marshall Silver and Prosperity Erica Silver. It's pretty awesome. It's fun.
02:10They're great. And he and that changed your life because that sort of leads us to today to some extent in that, really, the birth of prosperity. Tell them about just your life, the a little bit about your background, what you had achieved, and then what the catalyst was to sort of reengage on this maximum level you've been on now.
02:25I was born on a farm in Michigan. We had no running water. We had no electricity.
02:29We had no phone. I have 10 siblings.
02:31And my mom pretty much raised all the kids on her own because of just fathers coming and going. And so very early on, I realized if I was gonna get anything, had to get it myself. Mhmm.
02:41The second home we lived in was a converted chicken coop. We were homeless for a period of about two, three weeks in the middle of a Michigan winter. Oh, yeah.
02:47And they knew we were gonna die. And so they converted a chicken coop and we lived there for four years and it was a great place for me at seven years old. The place had running water, had electricity and no adverse side effects.
02:57But it was great. Used to do magic shows in the barns and, you know, build them into haunted houses and all How old are you when you're doing magic shows? I started in magic when I was seven.
03:05Good. And then I discovered at 10 that people would pay me to do what I loved. And I thought, this is it.
03:09Right. And so I was a professional magician all my young years. Really?
03:12Yeah. And when did so how do you think? I'm curious because you've talked about this with your own kids too.
03:16We're just gonna go in and out of different things here because I I obviously today we both agree we just wanna really serve the audience, and and you're just such a wealth of knowledge in all these other areas. But I know a child's upbringing influences them. You've talked a little bit, like, kind of ages
03:29zero through eight, how their brains All are still of our programming is already done. It's already so how did that affect you? And then what is what have what's been the contrast that you've tried to do with your kids?
03:39My father was a very
03:42he was a hardcore alcoholic and a mean drunk. And when he and my mother divorced, I would call my dad on the phone to tell him I loved him and he'd say the first words out of his mouth would be, you little s o b, don't call me. And the last words out of his mouth were, little m f or don't ever call me again and he didn't use acronyms.
03:57Wow. And my mother though was the polar opposite. My mother was, Marsha, when you grow up, you're gonna be rich, you're gonna be famous and then you're gonna take care of me.
04:05So
04:06Right. She was the person that would drive me to my magic shows. She would sit outside in the driveway when I went in to do somebody's birthday party.
04:13And the reason she wouldn't come in I was 12 years old. The reason she wouldn't come in is she said, no. You're a professional.
04:17Professionals' mothers don't come into the show. Wow. Stuff with your kids comes up in your content a lot.
04:22It's interesting to watch before Mhmm. You've had your children, um, and how much it was, you know, obviously, you know, hypnotism was a central part of it. How did you get into hypnotism?
04:32In other words, were you hypnotized yourself as sort of the some of trauma from your childhood, or how did that all materialize?
04:38You know, growing up, we were so poor, I would wear my sister's clothes to school. I mean, that's just the just the way it was. Seriously.
04:43And this thong is killing me right now too. Some things you get used to. The the thing about it is is hypnotist came to my high school and I got up on stage and he flapped his arms up and down and he said when he said the word sunny boy, I would stand up from my seat in the audience, I'd walk back to the stage, I'd fall on my own butt, I'd roll my pant legs up above my knees, I'd climb on his lap, I put my thumb in my own mouth and I'd say, sing it again, daddy.
05:07And I remember going back to my seat in the audience, all my peers are there, all the other students are there and I'm thinking to myself, there is no way in the world I'm gonna do this, not gonna do it. Mhmm. He says the words, Sunny Boy, and I felt like a magnet was pulling me back to the stage.
05:20Walked back to the stage, I'm on my butt, rolling up my pant legs going, I don't need to do this. I'm doing it anyway. Wow.
05:25And I get on his lap, I got my thumb in my mouth, sing it again, daddy. And I left and and I went home that night and I was thinking, was I actually hypnotized or was I just doing what he told me to do? Really?
05:36And I thought, what if he had told you to be confident, Marshall? What if he had told you to get off drugs because at the time I would smoke pot? Oh.
05:42And and I said, what if, you know, what if he had told you to go out and be a multi millionaire and you did it just because he told you to do it and because he told you you could, you knew that you would. Oh my god. And and it profoundly impacted me.
05:54At 17 years old, I had done some research and I hypnotized my first subject. It was a woman that I I was in love with except as a young man, I wasn't smart enough to stay out of the friend zone. So I was her best friend and I counseled her whenever she broke up with her other boyfriends.
06:07And I hypnotized her. She was my very first subject. After And I hypnotized her, she wouldn't leave me alone.
06:12I mean, just was all over me, would not leave me alone. So I kinda got hooked on hypnosis in there. But I hypnotized two more people with great success.
06:19And then the next three people I hypnotized didn't respond well. K. And so I I didn't really understand it.
06:24I kinda thought I lost my mojo. Yeah. And then, years later, I was attempting to figure out what I wanted for my life.
06:29Not just for my job. I wanted to know what my life was gonna be. And so, from '21 till '23, I went through eight jobs and eight apartments in two years.
06:37It got to the point where my own family wouldn't help me move. Wow. And I had been doing some temporary DJ work with this other guy.
06:44We were getting paid $250 for four hours worth of work each. Okay.
06:47And one one day, he's not showing up anymore. And I gave him a call. Said, dude, what are you what are you doing?
06:52He said, became a stage hypnotist. I said, really? How that happened?
06:56He told me I went and studied with this guy. He said, I said, how's it working out? He said, well, I don't work four hours for $250.
07:02I work one hour for $2,500. And I went, that's for me. Yeah.
07:06And so, I I found the guy. I went to study with him, a five day course, ten hours a day. Okay.
07:12And when I went to study with him, I sat with him and in the first half a day, this is the best in the world. Okay. In the first half of the day, I said, I know this stuff already.
07:21If this is what it is, I was on the right path. Wow. And so I was up in LA, I left LA, I drove back down to San Diego where I lived.
07:27The next morning cold called this nightclub chain called Carlos Murphy's. Yes. And I cold called the Carlos Murphy's and went in the next morning and talked to their entertainment director.
07:37The moment I walked through the door, said, he oh my god. I've been looking all over for you. You're a hypnotist Marshall Silver.
07:42Well, he hadn't been looking for me because I didn't have a hypnotic show yet. But he booked the show four nights a week. The show that I didn't have, he booked it four nights a week.
07:49Come on. I got back in my car, drove back up to LA to walk into the second half of the second day. The teacher is this guy named Gil Boyne and I always called him Yoda because he looked just like Yoda.
08:00Okay. And he's cursing he's cursing me out as I'm walking through the door. You have no discipline.
08:05You don't follow through. You come in late. You left early.
08:07What do you have to say for yourself? And I said, Gil, I was so inspired yesterday. I left your class in the afternoon, I cold called this group in the morning, I just booked the show that I don't even have formed yet four nights a week.
08:18And without missing a beat he says, and he's the exact reason people succeed in this business.
08:23And it was great. And as they say, I've never looked back. It's just been an amazing ride.
08:27But you so you so you had this sort of flip flip switch in you where you took massive action, though. Yes. Absolutely.
08:33That that's that's been there. What is hypnotism?
08:37So we say this word. I think we're all listening. What happens when I'm being hypnotized, and why is that relevant to personal development, peak performance, thinking, etcetera?
08:45It's not enough to learn a skill set. You've gotta become someone new. So kind of like in the area of wealth, I tell people, it starts with you acknowledging that you are a multi millionaire even if the money has not yet been deposited in your bank account.
08:57Mhmm. I don't know what your upbringing was. Don't know, you know, how your youth was.
09:02We were dirt poor. Mhmm. So in the time that I was searching for Kraft macaroni and cheese money in the couch and the kid that lived in the house with no running water, during those times I was a .
09:14Oh, boy. And I think what hypnosis does so powerfully, it takes us from the place of gosh, I sure hope so to a place of certainty.
09:22Mhmm. I think that that fear of of failing is so grand in people that they just don't do anything. You know, they have a book inside of them.
09:28They're afraid to write the book because what if I read the book and nobody wants to read Then I'm a failure. As long as I don't write the book, I could have written a book that was a bestseller. Yes.
09:35And it's kinda like anything in life that most people just don't take big actions. You know, you and Tony Robbins are great friends and I share the stage with him on a lot of occasions. Yeah.
09:44And, you know, Tony works a lot. Oh my god. That guy works a lot and I gotta tell you, I don't like working that much.
09:49Right. I mean, I love my work. I don't work at all.
09:51I love what I do. Yes. Except I really love this kind of time, you know, at our beach house with my kids my wife.
09:57I really like that. Yep. And so, years ago, I mentioned previously, I went into retirement.
10:03Yes. My babies were born at home in the bathtub via hypnosis. Yes.
10:06No drugs, no doctors, no pain. And when I caught Sterling in my hands in the bathtub and I cut his umbilical cord and made his perfect little belly button, I I thought the moment I saw it in his eyes, I said, I'm retiring, I'm done. You know, I've made a couple $100,000,000, I've lived this amazing life, I'm done.
10:22Right. And then Maximus was born and I caught him in the tub and made his belly button and I'm looking to his eyes going, yeah, boys, just the two of us and mommy, we're gonna travel all over the world, it's gonna be great. And then my daughter Prosperity was born and I caught her in my hands.
10:34In fact, we we live streamed Prosperity's birth because we wanted women to see that they have an option. My wife was wearing a bikini top and we were in the tub, know, so shooting above the tub.
10:43I was topless though. You gotta have ratings. You need ratings.
10:46So I caught prosperity in my hands and and it was instantaneous. The moment I looked at my daughter, I don't know whether it was my upbringing.
10:54My mother raised her sons to be chivalrous, to take care of women. You you hold the door open for women.
11:00Mhmm. You do whatever you need to do to make their lives better. Mhmm.
11:02And so for me, with my boys, I I knew I was gonna train them to take care of themselves. With my daughter though, the moment I looked into her eyes, I said,
11:10little girls are really expensive. I should get back to work. I really do.
11:13That was the shift to go back to work. It was. And and I didn't know what it was when she was born.
11:16I just knew I wasn't done yet. Mhmm. I would I think what it was was I never wanted my daughter to be impressed by anything your son has.
11:24Oh, wow. I I want my daughter to care take of herself. I want her to be able to do that.
11:27Anytime you talk about on my show, anytime a male and female issues come up, it's always contrary. Somebody doesn't like something somebody says about men or women, but I think both as fathers, know we love our sons. Yes.
11:36And every father listening to this will attest to this. This isn't this isn't a sexist thing at all. It's just different with your daughter.
11:41Yep. It's just different. There's this part of you I think that wants to, I don't know, provide or protect for your daughter in a way that is just it's unique and special.
11:48It is. It's innate, and and there's nothing wrong with that. No.
11:51And and I wanna address that too because Yep. You know, I'll tell people that story in my seminars. Yeah.
11:55And I'll say, I don't care if you think I'm sexist. I really don't. I'm not.
11:58Right. Mean, that's your stuff. That's not mine.
12:00Right. You know, if it's sexist for a man to want to take care of the women in his life Right. They would they would be guilty.
12:06Right. Guilty. Right.
12:07Because I I I assume that there's a whole bunch of women who love to take care of the men in their life. Absolutely. And and vice versa.
12:12Yeah. That that's the deal that Erica and I have. Right.
12:14Erica takes care of me. I take care of everything else. There you go.
12:17Yeah. And it's not to say that a woman couldn't take care of herself or a man couldn't take care of themselves. That's the partnership.
12:22Right. That's the whole point. Yep.
12:23I agree. A 100% with you. Totally agree with you.
12:25So there's so much here. And so what I want you to know, just to step back for a second, is Marshall teaches all different levels of influence, of certainty, uh, and all the way up to a master's level, doctorate type level. Mhmm.
12:38In today's program, we're gonna stay at sort of the elementary school level, but I want people to have a flavor of some of these things too because I feel like I practice some of the things that you teach. And there's little things you did earlier. For those of you that are listening to this audio wise, when he was referencing earlier to the story when he met Erica, there were some gestures you made with your hands that were suggestions.
12:56Right. What can you tell everybody I just wanna take a term and you explain to them what it is. What's an embedded command?
13:00An embedded command, there's there's a number of different types of embedded commands. Uh, there's geographical embedded commands, which means a an object will expand to fill the space that it enters. What do you mean by that?
13:09A great example. Yep.
13:11This is perfect. So, I say to you something like delicious, refreshing, satisfying.
13:25What is delicious, refreshing, and satisfying? The water.
13:30Water. Yeah. When you're right, you're right.
13:32I got you to come to that conclusion. When my hands up here, your brain is saying refreshing, delicious, satisfying.
13:39What's he talking about? When the water enters the space, you answer the question. Mhmm.
13:43The other way I could have presented that was delicious, refreshing, satisfying, and your brain would still say prove it.
13:50It's kind of like if I'm standing on stage and I'm talking about characteristics Mhmm. And and I'm pointing at a space.
13:56There was this man, met him years ago. Mhmm. He was amazing.
13:59He was intelligent. Anything he was selling, I determined I was buying. And then I step into that space, I take on those attributes.
14:08Whereas if I said that about myself, people would resist it. Mhmm. If I say it about this imaginary guy and then step into his space, I take on those attributes.
14:15Mhmm. So that's a geographical embedded command. A direct embedded command would be something like me saying to my kids, of course, you can't now eat your peas.
14:23You're not old enough.
14:24That's a direct command to now eat your peas. Yeah. So This guys, this is the stuff that when you watch people that are professionals of these things, it's seamless and you don't notice them.
14:35But the great influencers that I know have some level of understanding all the way up to that doctorate level of how to communicate effectively, how to transfer certainty to people. And so one of the things you talk about that I love is how important it's not only have certainty in your life about yourself, but in terms of selling.
14:49There's a lot of people here. In fact, everyone listening to this sells. Yep.
14:53If there's a mother listening to this, she's selling her children on getting up on time in the morning or getting to school on time or being good moral people in society. Whatever it is, everything is persuasion in life.
15:05Absolutely. And so you talk an awful lot about in the selling space though product wise, how how important it is to work on and acquire certainty yourself about your product. Speak to that.
15:15Yeah. When you believe in what you're selling, you have a moral and ethical obligation to sell it. And
15:19I am a salesperson. It is what I do. I sell people on knowing, being certain in their lives.
15:25And for me, salespeople, we are the economy.
15:30So when we thrive, the economy thrives. You know, velocity is the speed and frequency economically in which money changes hands.
15:37Yeah. So if I sell cars and you buy a car from me and you sell houses and he buys a house from you and then it goes full circle. All that money in circulation is what makes for a good economy.
15:48We are in right now without a doubt in my mind, the greatest economy any of us will ever see in our lifetime. Yeah.
15:54We are on the pendulum swing that's gonna make this so good. Mhmm. And I'm excited about that.
15:59You know, anywhere you go, I see it at our seminars. Our seminars have record numbers of people in them. Mhmm.
16:03I see it on, you know, the car lots. They're busier than ever. Am.
16:06All on a weekend. So let me ask you a question. I'm curious about this.
16:10So
16:11you're is there a balance between having the techniques of influence? And,
16:17uh, you know, the best persuaders I know, there's there's a there's a realness and energy transfer, a heart Mhmm. To what they're doing. How do you navigate the balance between the technical aspects of being able to communicate certainty with people?
16:29Transfer that. It just but being present and being yourself. How do you not be evil?
16:33Okay. Is that what you're asking? Okay.
16:34Sure. That's what Is that better way to say it? Sure.
16:36Um, you know, it does come down to ethics. It just comes down to who is the person. There are there are ethical people that don't know how to sell.
16:43There are unethical people that don't know how to sell. Mhmm. There are ethical people that know how to influence.
16:47There are unethical people that know how to influence. At the end of the day, for me at least, I gotta sleep with myself.
16:53You know, I I've gotta be able to know that I did good. Yeah. And at the end of the day, that's my legacy.
16:57No amount of money, no amount of anything will matter. You know, somebody watching this might say, well, you hypnotized your wife. She she could have come out of trance anytime.
17:06She could have decided I wasn't for her at any time. In fact, one of the things with Erica that we did that is a part of my life is is a lot of times in relationship, people will . They'll send the person on their very best behavior.
17:19So you have two people who have sent their representatives, the representatives fall in love, then pretty soon the representatives get tired of showing up. My gosh. That's profoundly true.
17:27Yeah. And so for me, I decided that I would do something I had never done ever in my history with anybody. I decided to be a 100% honest with Erica, zero secrets.
17:36Tell her the things that I thought would make her run away. And I did and she didn't run away. And so the more I told her, the more she knew everything and was still in love with me.
17:45Realized she was in love with me. We have zero secrets. Um, she has the passcode to my cell phone, has can log on to any of my computers, could read my journals and vice versa.
17:54Mean, probably would have saved Tiger Woods a few $100,000,000. Right. Saved a lot of people a lot of money.
17:58By the way, that's such a I've never heard someone say that. They send their representatives to these By the way, some people do it through their entire courtship Yep. Get married and then the representative disappears.
18:05Without a doubt. That's powerful. That's really, really So get back to your question about influence.
18:09Yep. When you believe in something, you have a moral and ethical obligation to sell it. You don't stop.
18:14Know, with the kids as an example. If you're gonna sell your kids on having a healthy drug free life, you do whatever you need to do. All is fair.
18:21For me, Erica calls me her lottery and there's a video online of me at Necker Island proposing to Erica and I kinda That's that's Branson's Island. Right?
18:30Yeah. Yeah. Yeah.
18:31Yep. We're on the roof of the great house at at Branson's Island and I tricked her. I made her believe we were shooting footage for an infomercial.
18:38Had a bunch of students there, had the camera set up, we're up on the roof. I I shoot this little piece and then I said, hey, Erica, there's one more thing I wanna do. Come over here.
18:45And I got down on one knee or at least I thought I got down on one knee, she told me I squatted and and what which I did actually, I went back and watched the video, the the roof had rocks on it, I didn't wanna put my knees in the rocks, so I squatted and then I asked her to marry me. She later informed me I didn't actually ask her to marry me.
19:00I told her to marry me. I said, want you to be my one true wife. And again, God coming back into the picture.
19:06So they're videotaping. While I'm asking her to marry me, I stand up and I give her a kiss. This little bird flies right up in front of us, right between us and the camera.
19:15This little teeny tiny bird just hovers right there, right at eye level, just sitting there. I had arranged for fireworks to go off on the beach after she said yes. Thank God she did because that would have been embarrassing.
19:24No. I won't marry you. Oh, fireworks.
19:26Hey. We turn around, the fireworks are going off in front of us and this little bird, I kid you not, that was right in front of our eyes when we were facing this way, flies around and stays right there. Oh my goodness.
19:37I looked at you can hear me say it on the video, that's God. Wow. He's blessing us right now.
19:41That's who that is right there. Oh my goodness. It was magic.
19:43I I like this side of you. I've not seen you talk. Have you said God several times in this interview?
19:47So I mean, I I love that. I because I think sometimes people think that people that are very technically savvy sometimes don't rely on things bigger than themselves. So think it's wonderful that you share that.
19:56Well, and I'll tell you the reason I do. Mhmm. In all things, I ask myself the question, what would be the best belief for me to have?
20:03You know, what would be the smartest thing for me to know to be certain? Okay. If I'm gonna enter a business, I shouldn't enter a business unless I was certain that business is going to succeed.
20:11If I'm gonna get married like I did to my one true wife, I should be certain of that. Mhmm. And there should be zero doubt in my mind, what if this doesn't work out?
20:18Because if you had that, why bother doing it? Yes. So for me as far as my faith in God, believing in God, there's no downside.
20:26There is a downside in not believing in God, should there be one. Right. There's no downside.
20:30I love that. And and there's four basic steps to total enlightenment. Okay.
20:34And I and I call enlightenment living in in joy, living in truth, living from a place of love rather than a place of fear. Four steps. Step number one is forgive everybody and everything, especially yourself.
20:44And not forget because we don't forget it. Forgive and choose to remember no more.
20:49Second step is that surrender. That, you know, surrender to what's going on. There's a reason whatever is going on is going on.
20:56Surrender and find your life perfect. Because finding it less than perfect is a waste of time. It just is what it is.
21:01And I know it's very Zen, but it is what it is. Very true. Step three is and this is a big one.
21:05Utilize the things and circumstances of your life versus just tolerating them. You you go to the airport, your flight's delayed two hours, you go, oh my god, I'm gonna be late. This is horrible.
21:15No. Your flight's delayed for a lot of reasons. Maybe a flock of birds was about to fly right in front of your plane and crash it.
21:20Maybe, and this is what I always do, anytime there's a delay, I look around and go, who am I supposed to meet? Love it.
21:25Who am I supposed to talk to? Love You know, what's great about this? Love it.
21:28And every area of our life is like that. Yes. You know, again, I I tell people, Erica is my one true wife.
21:34Some some troll was online and they were trolling, oh, that idiot's been married three times and I'm thinking, being divorced twice, I'm thinking, how many times are you supposed to divorce? You know, what's the right number of times to be married? Right.
21:44Till you get it right. Right. Till you do it right.
21:46Right. And I am so glad that I was married, especially the second wife that was so bad because I would never know the gift that Erica is. Wow.
21:53Great. I am glad that I I was born poor, I made millions of dollars, was foolish, lost it all, made millions of dollars again, married the wrong person, lost it all, made millions of dollars again, met Erica, the economy took a big dip down, you know, over the last ten years and got to a point where my wife said, I don't care, I love you.
22:14And I looked back on that and I realized for me what that was, my wife met me when I was rolling, you know, when I had a lot of money and we had two kids and then it wasn't quite so easy and it was really hard for a little while there because I had so much real estate holdings that were leveraged and for her to tell me, I don't need this honey, I love you.
22:33That was another gift from God. Absolutely. Thank you.
22:35Confirmation you're Oh, a 100%. Yeah. Yeah.
22:37And so, again, the the third step is utilize versus tolerate. The fourth step to total enlightenment,
22:43when you start doing that, you'll have so much abundance. There'll only be one thing left to do, and it's what you're doing in this show. It's what you live your life doing.
22:50Yeah. Serve others. Serve others.
22:51Yeah. Yeah. That is so good, brother.
22:53We're that's the part again. Almost every program, somebody says something or you need to rewind this and go back. And right there of all of the gifts we've been offering you today, that is absolutely a gem.
23:02The other part of it too that I love is strategically too is go attack one fire. Go get that one fire. I actually think that's true even when in a good time.
23:09In others, I think people underestimate how amazing their capacity is to master any area of life that they become obsessed with. Don't you think so?
23:17I mean, I I I Somebody asked me. Yeah. Yeah.
23:19We just did a seminar over the weekend called Turning Point up in, uh, by San Francisco.
23:23And somebody said, how do you overcome procrastination? And I joked. I said, just put it off.
23:27And they said, no. Really? How do you do that?
23:28And what I said was, do something. Yes. Just something on that task that you're procrastinating.
23:33Yeah. Do something. Yes.
23:34You you're procrastinating your book. Write down a paragraph. Yes.
23:37If you can't get a paragraph out, get out a sentence. If you can't get a sentence out, write a word. So true.
23:42Do something. It's so true. I gotta tell you, like, I the more I study with the people on my show and I've even lately, I've been in a state where I've been sort of observing myself a little more than I normally have,
23:52um, my thoughts and my actions. And I gotta tell you, one of the main separators I see is what you just said. It's like the people that I know that win have this capacity, this habit of just moving and taking action.
24:04I mean, it sounds so simple,
24:06but it's they just take some actions. Even if it's one that doesn't work out, it's some sort of progress. Some is better than none.
24:12Yeah. I love that. Like, you my my introductory talk is called take action now.
24:16And I'm gonna give you a little more influence, a little more insight. What I do is when I come out on a stage, I might have shared the stage with Tony Robbins or you or any number of people. I'm there to sell things.
24:25That's what I do. I sell things. Yes.
24:27It's good for me. It's good for you. It's good for the entire economy.
24:29Everybody wins when people sell things. And when I come out on stage, the first thing I tell everybody in the audience is I say, take a clean sheet of paper. Take a clean sheet of paper.
24:38And the reason I want a clean sheet of paper is I don't know what was on their paper from the previous speaker. The previous speaker could have wrapped up and said, hey, write this down. Don't do crap.
24:48Don't do crap. So now the whole time I'm on stage, they're looking at do crap, do crap, do crap. I don't want that.
24:54I need a clean slate. And so what I have them do take a clean sheet of paper and in big bold block letters write down the title of our talk. It's called take action now.
25:03Why? Hypnotically, I want the words take action now staring them in their face the entire time I'm on that stage.
25:11And then I asked them, how many of you watching this right now even are older than you thought you would be at this point of your life? Because it's a blink. Yes.
25:18You know that it's a blink. Your kids are teenagers now. Yeah.
25:21I never realized how fast time went by until I had kids. Okay. Yeah.
25:25No question about it. Yeah. That is one
25:28of the more profound things that I've heard, by the way. So you have them rip that that page out, and then there it's a blank sheet. So what what does that look like, though?
25:35I know we're we don't have too much more time yet, but I wanna make sure that we're serving people. One of the things you do better than anyone I've ever observed, because I notice it because I'm decent at it Mhmm. Is you frame well.
25:46Um, and I just wanna teach this technique, the elementary school version of it for people, but about framing, pre framing, post framing. I I think tearing the sheet out and putting a blank sheet, that is a frame. You you frame points well.
25:58People that I think everyone listening to this, they'll give you the elementary version from me. People that communicate very well, um, help you believe what you should believe about what they're both about to say or what what they just said.
26:11And so you're unreal at this, and you do it on a level that is the best in the world. I have an unfair advantage. You you Okay.
26:17Hypnotically,
26:18I have an unfair advantage. Sure. You know, I've I've studied what the mind does at each stage of anything so much.
26:24Mhmm. I just know I'll give you a good example.
26:27Sometimes salespeople say I have to how do I overcome their objection? Mhmm. That's a good frame shift.
26:32We don't call them objections. Okay. We call them pieces Okay.
26:36And so, the pieces of resistance, if you look at it that way and you say, all you've got to do is play with their resistance. Let them have their resistance.
26:45It's not a no. They're seeking validation. And I don't wanna go a little bit further even.
26:50I don't call influence getting somebody else to say yes. What influence is and I call it irresistible influence, what irresistible influence is is getting someone else to a point where they beg you for what you're selling and have them believe this is most important, it was their idea. When they come to that conclusion, it was their idea like when I influenced Erica to ask me out on a date, it was her idea.
27:11Like when I get my kids to change their behavior. For my children, all I do almost anytime they're misbehaving, I'll walk into the room and I'll say, what do you suppose I'm gonna say And they'll say, stop running in the house.
27:22Yep. What do you suppose I'm gonna say next? Clean up your toys.
27:26Okay. When you're right, you're right. It's their idea.
27:28By doing it that way, happens is you don't have to say it. You walk into the room the next time they see you. I'm cleaning up my toys or you the thought of you walking in.
27:37Now all of a sudden they're doing it on their own. So frame control is the ability to take whatever it is you're selling and make it look like what they're buying. It's taking whatever action you want someone else to take and frame it in a context that they come up to that conclusion and then follow through.
27:53And there's very little resistance because it's their idea. You know, and for a lot of you listeners too, I've been in multiple generations
27:59of consciousness in terms of persuading people at different times. And of the things that I've come to the conclusion of is that if you're trying to conceal the fact that you're there to sell somebody something, you become immediately untrustworthy. A 100%.
28:09And the reason is is people aren't stupid. They know when they're watching an ad. They know when they're being sold.
28:13They know when they're being pitched. And so I think the most important thing you do is state your intentions. The stronger your intentions are, the more clear you are about what your intentions are, the more likely you are to get your desired result.
28:23Concealing it, hiding it, packaging it, b s ing it is old school stuff. Well, here's what happens. You know, if if if I walk out on a stage and I am there to sell, first and foremost,
28:32they know that. Right. And and since they know that, what happens is when a person walks up on stage, the audience sits there like this with their arms crossed.
28:40What are you gonna try to sell me? What are you gonna try to sell me? So when you tell them right up front, and in fact, when I train speakers, I tell them, when you walk out on stage in the first five minutes, you had you wanna tell them what you're about to sell, you wanna tell them full retail, and you wanna tell them, of course, that's not the investment you'll make.
28:55Mhmm. Because people of authority are highly assumptive. We don't ask, we tell.
28:59That's right. You know, of like when I forgive me, Erica. When I when I told my wife, I want you to be my one true wife.
29:04Yes. That's kind of a question Yep. Yet it's not.
29:07Yes. And so when we know what we're selling is good, we sell it. Yeah.
29:11The moment though you tell the audience, the moment they realize he's not gonna be covert Yes. They relax. You're absolutely
29:17relax. They say, okay. Show me the offer.
29:19So true. I call it till asking, but I like how you call it. The best influencers that I know tell people things.
29:24Yes. People that are constantly just asking people things. This old school ideology.
29:28I'm not saying you shouldn't ask questions. You should to elicit information. But I'm telling you, right now, if you're a question asker, you appear more and more uncertain every single time you ask a question and don't tell people things.
29:38You're giving away authority.
29:40You're giving away authority. You know, when you when you first encounter somebody, what I call the persuasion equation, maybe you're doing a presentation and you wanna sell something. The first thing you need to do is put the audience into a yes state Mhmm.
29:51And also get them used to following your directive. Cause ultimately that's what's gonna happen is you're gonna give them a directive. Yeah.
29:56And so when I walk out on the stage, the first thing I say is who here wants more money? Put your hand into the air and say, oh yeah. There's so much power in just that phrase.
30:04Number one, who doesn't want more money? Yep. And by me telling them put your hand up say, oh, yeah.
30:09They just followed two directives. Putting their hand up and also saying, yeah. So I'm involving them kinesthetically and also audibly.
30:15And then I'll ask another question. Who wants better relationship? Who wants more passion in their personal relationship?
30:20Put your hand up say, oh, yeah. Some of the people are in relationships, some aren't. So if I when they do that, I say, hey.
30:25If you put if you're here with somebody that you're with, they put their hand up. You did not. You should be paying attention.
30:30That's okay. Then I say, who here is single and wants to create an awesome passionate relationship?
30:35Put your hand up and say, oh, yeah. And then I tell them to freeze, freeze, another directive. Keep your hand up for a second.
30:40Look around the room, see if there's anything you might be interested in. So when you can start breaking it down and realizing that small commitments do indeed lead to large commitments Yeah. And you can keep that directive going.
30:50Yes. And that's straight out of my hypnotic show. K.
30:52You know, in a hypnotic show, we we bring the audience members up. Yes. A lot of hypnotists have a hard time getting people on stage because nobody wants to get on stage and act goofy.
31:00Yes. But at least not many people do. Yes.
31:03When I bring people up though, I use a different frame just like what you were talking about. I say in a moment, I'm gonna invite you to stand up, come forward and fill up these chairs behind me. Once the chairs are filled, all additional subjects will line up directly behind the chairs.
31:15Number one, I'm already creating the frame that a lot of people are are gonna come forward. The next thing I say though is what closes and I say, the folks that join me on stage are the same people that are gonna make the most money over the next twelve months in their business or opportunity. And the reason I link those two together as I say, the same courage it takes to get up here and do something you've never done before is the same courage it's gonna take for you to get what you've never gotten before.
31:38Oh my gosh. That's this is freaking brilliant. So
31:42okay. I I wanna ask you this because I know people are thinking about this, and then I'm gonna ask you one last question. I hate for this stand.
31:47I'm having so much fun. By the way, I wanna thank you because this is such valuable information. It gives you insight that if you're getting this here, imagine what you would get later if you participate long term with them.
31:56So thank you for being so generous with the information and not holding back because you've really Like you, I love people. I know you do. And it's you're this giving spirit about you, and I I love the fact that I've learned these other things.
32:07I knew how brilliant you were. And I I and the and all these people want get together, but this the the sense of family and your faith woven into your dynamic really connects it for me.
32:16I But know people listening to this, and I just wanna help them just one little step further. They're saying, my gosh. This is brilliant stuff.
32:21Um, but I don't speak in front of large groups. Most of my influence is gonna be one on one. Even easier.
32:26Okay. So how does what you just explained,
32:28uh, transfer itself into one on one dynamics with people? If I'm one on one with you Yes. And I say, do you want more money?
32:35Mhmm. And I nod my head like that, just the act of nodding my head like that causes you to nod your head. It did.
32:40Um, when we mirror and matching, of course, is a great way to gain rapport with people. What a lot of people don't know is on the other side of mirror and matching is something called leading. Once I have rapport with you, once I start off by mirroring and matching your behaviors, your body language, your gestures, your words, whatever they are.
32:57Once I know we have rapport and I can see that because you'll lean in a little bit toward me, you'll smile a little more, you might even reach over touch my leg and you know,
33:04once I know I have that rapport, the next thing I can do is start leading. I can start doing a gesture or do a move or even like lean over like that and you'll start responding to that. So there's literally millions of people listening to this or watching it and say, I'm at this season where I'm a little down or I'm off.
33:19I'm not on my a game. I'm not certain. Maybe I'm not even sure on what I want.
33:23I'm not completely sure. And if they could get a cup of coffee with you, they got a couple minutes. They ran into you, which would be an expensive cup of coffee, by the way.
33:29But if they got a couple minutes with you and they said, what counsel would you give me? I I'm a good woman. I'm a good man.
33:36I I I love my children like you love your children. You know? I wanna give to my family like you're giving to yours.
33:41What would your counsel be to them? There's two. Communication
33:44equals wealth, And I mean wealth in a broad sense. I don't mean wealth just in in a monetary sense. Communication equals wealth.
33:50And we communicate in two ways and two ways only. We communicate internally through the 1,500 words per minute going through our brain telling us who we are and who we are, what we can be, what we can do, what we can have.
34:01The other way we communicate is to other people. Everything that we want in our lives that we don't have, we're gonna get from other people.
34:09So number one, you gotta fall in love, genuinely fall in love with people. You don't have to like people all the time. Sometimes people aren't likable.
34:15You gotta love them at the core though. And then you must learn the skills of irresistible influence. You've gotta learn how to communicate to other people in such a way they would be inspired to want to give you what you want or carry you on their shoulders to wherever you're going.
34:28And, you know, again, one of the one of the things that we do with our kids, and we have all these strategies and techniques, is if the kid is throwing a fit, first thing we say is, are you hurt?
34:39Because if they're hurt, scream away, you know, whatever it takes. Except that they say they aren't hurt, the next things we say are use your words. Use your words.
34:49And if people would just use their words Wow. And ask for what they want, it would be easier. You know, it's that again, I don't care if you call me sexist.
34:57It's that woman who who really does just want her man to take care of her. That's what I want. Yeah.
35:01Honey, I wanna take care of the kids. Will you take care of us? Be be my honor.
35:06It would be my honor. Mhmm. It's the it's the woman that doesn't want to be taken care of.
35:10This is, no. Know, I don't want that. I'd like to have this or it's the guy that that has given up on wanting what he really wants because he's afraid he'll never get it and that that hurts.
35:19And so they settle into a mediocre life just barely getting by and paying their bills. And so for that person, I say, savor the wanting as much as the having. You know, you've got this amazing view here.
35:30I won't drive the Rolls Royce that I have in Vegas. I won't drive it unless there's valet.
35:34And the reason I won't drive it is because I don't wanna walk out and see a key up the side of my car. Yeah. I drive in the Rolls Royce and eight out of 10 people pull up beside you at the light, you know this.
35:43Mhmm. They pull up beside you, they go, hey, nice car. The ninth person pulls up and flips you off and Yes.
35:49You know, and and I'm thinking to myself, I might just be the driver. This might not even be my car. Why are you flipping me off?
35:54It's that tenth person, tenth person though that pulls up beside you and they roll the window down. Roll your window down. Really?
36:00Whatever you're doing, would you teach me? Yeah. Be number 10.
36:04Be the number 10. Be certain that number one, whatever funk you're in, no matter how many times you've fallen down, you can get up.
36:12Number two, realize it's knowledge that's gonna get you up. Those that think govern those that labor, you gotta learn. You gotta do exactly what this show does.
36:19You gotta hack. You gotta hack other people's systems and processes and say, Again, the reason I I reveal everything, all the challenges that I've gone through, being attacked by the government, we had going through two marriages that weren't the right marriages, having a fortune, losing a fortune, having a fortune, losing a fortune is ultimately everything's temporary.
36:37And I think that's the the the thing that will give peace to people. Everything's temporary. Wealth is temporary.
36:43Broke is temporary. Enjoy the moment. Wow.
36:46Don't be too attached to either side of things. When my bride tells me she loves me forever, I know what she means. She loves me forever today.
36:52Mhmm. And tomorrow, I gotta win her over again. Yeah.
36:55Same thing with my children. I I do not want a day to go by. Haven't They heard their father say many times, love you.
37:01I'm proud of you. You're amazing. You're the greatest gift I've ever had.
37:04Mhmm. And I think that when we when we find a certain community, which is what you've been so great about creating, you know, on on your podcasts and on your on your social media, you've created a community of more certain people.
37:16When you find that certain community, our job is to pour into each other. Our job is to edify each other. Our job is to lift each other up because in anybody's life, it's a bit of a pendulum swing.
37:26You know, right now, we're living these amazing lives. I know you've had ups and downs. Sure.
37:31Tony Robbins, our friend, ups and downs and everybody does. Yeah.
37:35So you're not in this alone. Find a certain community, find like minded people who expect you to measure up because not expecting somebody to measure up is an insult. You know, I expect my kids to behave.
37:46If they throw a fit in a restaurant, we're gone. We leave. Walk out the door.
37:49It's not fair to everybody else. Yeah. I expect my wife to be a good wife.
37:53She expects me to be a great husband. Yeah. And, again, it's it's about being certain
37:58that all this too shall pass. Right. That is that wisdom's unreal.
38:02You know what I love most about today? I knew you were brilliant. I knew you had this big brain, and I knew you had this gift to communicate.
38:07I have big head. I do. You do.
38:09You're you're as large. There's a there's a larger brain in there for sure, but I didn't know how big your heart was. And, I mean, mean, I was I just felt that when I just said it.
38:16Like, I really have touched you today, man. I really I like you, and I'm I'm rooting the for you to influence even more people in this great season of your life.
38:25Thank you so much, friend. On behalf of our whole audience Awesome. I mean, sincerely, this was special Awesome.
38:29Today. Thank you so much. Really, I'm grateful too.
38:32So we're gonna put this up on the screen on YouTube. For those of you that are audio though, what's your Instagram? At Marshall Silver.
38:37At Marshall Silver. S y l b e r. Hey, you guys.
38:40Hey. Listen. I know you enjoyed today's program.
38:41We gotta spread the word. We're the fastest growing show in the world, but I need you to share this with more people. Need I more people to get access to these incredible people that are maxing out their lives.
38:48One of you is gonna win a coaching call with Marshall. The rest of you can be following him on social media. Follow me as well.
38:54Remember, every day the two minute drill on social media, everyone. God bless you, and max out. Hey, guys.
39:00Thanks for sticking around. If you'd like more, click the videos right here. They're exactly what you need to see next.
39:05And if you're new here, hit subscribe and become a part of the Max Out community. And tell me what you think about the videos in the comments below.
39:11I read all of them every week, and I select winners to get all kinds of prizes, gear, coaching calls with me. Make a comment.
The Hook
The bait, then the rug-pull.
The interview opens mid-lesson, no preamble: Marshall Sylver is already answering the procrastination question before Ed has introduced him. Write a paragraph. Cannot do that? A sentence. A word. Something. It is the simplest and most ruthless cure for inaction ever stated, and it sets the tone for everything that follows — a 39-minute master class in certainty, embedded commands, and the ethics of selling from a man who built a $200 million career by moving people from hope to know.
How they asked for the click.
FROM THE DESCRIPTION
OTHER LINKSAlso linked in the description.
