Modern Creator
Why Modern Creator?
Ed Mylett · YouTube

The Power of One More

Ed Mylett opens MaxOut LIVE with the keynote behind his book -- a 68-minute argument that the margin between an ordinary life and an extraordinary one is exactly one more decision, anchored in his father's redemption from alcoholism.

Posted
4 years ago
Duration
Format
Keynote
sincere
Views
194.8K
5.1K likes
Big Idea

The argument in one line.

The people society labels most disqualified by their past are often the most equipped to close the gap between ordinary and extraordinary for themselves and for others, because survival is the only credential that connects human to human.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…
  • You have been setting goals for years and consistently hitting about a quarter of them, and you want to understand why.
  • You have children and carry low-grade guilt about not fully pursuing your potential in front of them.
  • You are in a period of stagnation and have started to believe your past track record makes meaningful change unlikely.
  • You have lost a parent or are watching one decline and want a framework for what a life well-lived actually looks like at the end.
  • You want to understand how to set standards rather than goals and why the distinction matters long-term.
SKIP IF…
  • You want a tactics-heavy framework with minimal personal story -- this keynote is roughly 70% memoir and emotional content.
  • You are looking for business or financial strategy specifically; the book contains more of that than this live keynote does.
TL;DR

The full version, fast.

The difference between winning and losing in health, relationships, and wealth is vanishingly small, and the name Ed Mylett gives to that gap is one more. His father modeled it: an alcoholic who committed only to one more day of sobriety at a time, then spent 35 years quietly calling hundreds of people on their sobriety birthdays. The framework extends this into 19 life domains, and the core argument is that the standard you set not the goals you chase is what your life ultimately becomes. Your worst experiences are not disqualifiers; they are the exact credential that connects you to the people you are most equipped to help.

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Chapters

Where the time goes.

00:00 – 08:20

01 · MC opens the event

Pete Vargas introduces MaxOut LIVE, the day's structure (health / relationships / wealth), and the Uvalde context.

08:20 – 11:15

02 · Sizzle reel + Ed takes the stage

Hype video; crowd energy; Ed opens by thanking the audience and deflecting to the book's purpose.

11:15 – 14:15

03 · The book premise

Human beings can change. You are one decision away. Ed's dad is the proof.

14:15 – 19:15

04 · Uvalde response

Ed pledges all book proceeds to victimsfirst.org, matches donations personally, Jamie Kern Lima matches further.

19:15 – 22:00

05 · Goals vs. standards + the one-more framework

You always get your standards; you only get 25% of your goals. The one-more standard applied across 19 domains.

22:00 – 30:00

06 · Father origin story

Ed's alcoholic father; learning to read his state at age 5; how that survival skill became the two abilities that built his career.

30:00 – 38:15

07 · The sobriety pivot + the RAS

Dad's car-ride moment; love as the engine of change; reticular activating system; being the Neo who breaks the family pattern.

38:15 – 50:15

08 · Photo tribute: cancer years

Photo slideshow through eight years of liposarcoma treatment, the golf cart conversations, the final hospital call.

50:15 – 1:01:20

09 · Final lesson + the pinata

Compound pounding; the heaven philosophy; the orphanage that launched Ed's business career; the life celebration revealing his dad's quiet legacy.

1:01:20 – 1:08:31

10 · MC closes Session 1

Pete Vargas closes; book bundle charity drive for Uvalde families; announces upcoming speakers and virtual backstage content.

Atomic Insights

Lines worth screenshotting.

  • You always get your standards long-term; you only get your goals about 25% of the time.
  • Your reticular activating system filters reality to prove whatever you believe about yourself -- change the belief and you start seeing the opportunities that were always there.
  • Most people think their past mistakes disqualify them; the opposite is true -- your worst experiences are the credential that connects you to the people you are built to help.
  • One more day is more durable than never again -- lifetime commitments collapse under pressure, one-day commitments compound across decades.
  • Lasting change comes from love, not discipline -- decisions made for people you love outlast decisions made for abstract personal goals.
  • Children absorb neglect not only from addiction or absence but from watching a parent fail to pursue their own potential.
  • The breakthrough looks like one small final action, but it was built by every invisible swing that came before it -- most people quit before the candy comes out.
  • In every family lineage, there is one person who rises up and permanently changes the trajectory for everyone who comes after them.
  • When you are threatened with running out of one mores, you finally understand how precious each one is.
  • The person who helps someone at their lowest does not need to be qualified -- they need to have survived the same thing.
  • Real strength does not need to demonstrate itself; real men are kind and gentle because they are so strong they have nothing to prove.
  • A parent who is not pursuing their potential is neglecting their children -- children catch it, they do not just hear it told.
  • Treating each encounter as potentially your last changes the quality of your presence in that moment completely.
Takeaway

Standards outlast goals, and love outlasts discipline.

WHAT TO LEARN

The gap between a stagnant life and a transformed one is not talent, credential, or opportunity -- it is the willingness to do one more of the specific thing you have been avoiding.

  • Long-term results come from standards, not goals -- standards are the floor you return to every day regardless of mood or circumstance.
  • One more day is more durable than never again; lifetime commitments collapse under pressure while one-day commitments compound across decades.
  • Your worst experiences are not disqualifiers -- they are the credential that connects you to the people you are most equipped to help.
  • Children absorb neglect not only from addiction or absence but from watching a parent fail to pursue their own potential.
  • Invisible progress is real: the breakthrough looks like one final swing but was built by every prior swing the world never saw.
  • Love is a more reliable engine of lasting change than discipline; decisions made for people you love outlast decisions made for abstract personal goals.
  • Treating each encounter as potentially the last permanently changes the quality of your presence in that moment.
  • The person who rises up and breaks a generational pattern changes not just their own life -- the ripple runs forward through every generation that follows.
Glossary

Terms worth knowing.

RAS (Reticular Activating System)
A filter in the prefrontal cortex that surfaces information matching what you believe to be true about yourself and your world, causing you to see relevant opportunities while ignoring the rest.
One More Standard
A performance floor rather than a goal ceiling: committing to doing exactly one more of any high-value action beyond what you would otherwise stop at.
Compound Pounding
The idea that results appear to happen from a single action but were built by all prior unseen effort, like a pinata that breaks on the last hit only because of all prior hits.
The One
The person in any family lineage who rises up and breaks generational patterns, permanently changing how every subsequent generation thinks and operates.
victimsfirst.org
A national network of families affected by mass shootings; the organization Ed pledged all MaxOut LIVE book proceeds to following the Uvalde, Texas school shooting days before this event.
Liposarcoma
A rare cancer of fatty tissue; the diagnosis Ed's father received after a 12-hour surgery, leading to eight years of treatment faced with the same one-more-day commitment he had applied to sobriety.
Resources

Things they pointed at.

02:45bookThe Power of One More (book) ↗
16:01linkvictimsfirst.org ↗
06:25linkmaxoutupgrade.com ↗
Quotables

Lines you could clip.

20:31
“You always get your standards. You might only get 25% of your goals.”
Tight, counterintuitive reframe of how performance actually works→ IG reel cold open↗ Tweet quote
29:57
“On the other side of temporary pain, if you can survive it, you meet your other self.”
Standalone thesis, no context needed→ newsletter pull-quote↗ Tweet quote
33:35
“God does not call the qualified. He qualifies the called.”
Quotable maxim, zero setup required→ TikTok hook↗ Tweet quote
46:38
“When threatened with never having any more one mores is when you understand the value of it.”
Mortality urgency delivered cleanly→ IG reel cold open↗ Tweet quote
30:18
“I only have two skills. Both of them were born out of massive temporary pain.”
Disarms success envy while delivering a lesson on origin→ TikTok hook↗ Tweet quote
57:55
“My dad never celebrated his actual birthday again. He only celebrated his sobriety birthday.”
Specific, visual, emotionally complete in one sentence→ newsletter pull-quote↗ Tweet quote
The Script

Word for word.

Read-along

Don't just watch it. Burn it in.

See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.

metaphoranalogystory
00:01Let's go. Let's go. Let's go.
00:05Come on. Give some love to the virtual audience too. Let the virtual audience hear you.
00:12Look at that. Yeah. Let's go.
00:18Let's go.
00:19Alright. Listen. I don't wanna mess around.
00:21I wanna get our freaking guest, our main person who everything today is around. So take a seat.
00:28Hey. I want you to know I'm so grateful. There's we had we're trying to figure out all the seats.
00:33You saw we were rolling seats in here. Every office seat, every seat in the room, we were rolling. Super grateful for you guys to be here.
00:40We have 400 people live. We have 50,000 people from across the world watching virtually tonight.
00:52Virtual, I need you to understand something. Every speaker and every person in this audience can see six to seven to eight screens with your faces on there.
01:03Turn your cameras on, engage, and bring the energy like this room is bringing the energy to him.
01:14They see all of the comments here too virtually. So excited to be here. Listen.
01:19Here's the reason why I'm the emcee. In February, I heard Ed Mylett speak on a stage.
01:27And there were three people back in the green room that were two were sitting by me. What I would want you to know about these three people is you had me who is a little bit soft and a lot of heart and leads with his heart.
01:41And then you had another person on the opposite side of me, very hardcore, a lot different than me.
01:49We're buddies, but very intense. And then you had another person sitting in between us who was somewhere in between those.
01:56Figure out if we're doing this in speech first. And Ed delivered a talk that day. And the common theme in all three of those people is they were freaking in tears.
02:07They were in tears. It was the first time that I had ever met Ed Mylett in person. First time I'd ever met him in person.
02:16And so I felt prompted to send him a text message, and I sent him a video. And I said, Ed, twenty years ago, I heard a guy on a stage that changed my dad and I's relationship when I heard him on the stage.
02:29And since that day, I've not not heard a keynote as powerful as that. That talk you delivered is the most powerful talk that I've heard in twenty years.
02:40Yeah. I figured it was And that talk was all around this book right here.
02:46This book. Everybody in this room, you got this book?
02:50Everybody, who's got this book in this room? Hold it up in the air. Hold it up in the air.
02:55Hey. This book right here is going to change the world.
03:03It's going to change the world.
03:07And today, I'm so grateful because this whole theme, although it's Max Out Live, this whole theme of today is the power of one more. That talk I heard in February, all of you are gonna get to hear that today to kick start this thing.
03:23Who's who's excited to hear Matt Ed Mylett kick it off for now?
03:31And then here's the format. It's about making a freaking decision in your life. Yes.
03:36And so there's three decisions that are gonna be made today. We've got speakers in the domain of your health. Three speakers are gonna be talking about the power of one more in your health.
03:46Yeah. And it's your you've gotta make a decision today. My my call to action for you is what is that one decision you're gonna make around your health leaving this place?
03:55And then we've got a couple of speakers talking about the power of one more in your relationships. And we're asking you to make one decision of that next action that you're gonna take about the power of one more in your relationships.
04:11And then last, we got some powerhouses all day long, but we got some folks gonna close it out with the power of one more in your wealth and your money.
04:24And we're gonna ask you to make three simple decisions. What's that one action you're gonna do with your money? What's that one action you're gonna do in your relationships or maybe a certain relationship?
04:34There's a relationship that Ed found out about yesterday that he took action on a relationship yesterday that you're about to hear about. He took the power of one and applied it yesterday, and I cannot wait to tell you about that when he's done talking today. He took an action in a relationship that he wanted to go deeper, and then the power of one more in your health.
04:58Those are the three domains of what the whole day is all about. It's all about this book. It's all about this book.
05:05There's three audiences here with us right now. There's this audience in the room that I'm so grateful because you bought a lot of these books.
05:18Please don't let them sit in the box. Freaking hand them out. Give them to people.
05:22They will change people's lives. They will change people's lives.
05:29There are people that you can see on the Zoom screens, tens of thousands of people that you can see their faces. They've bought at least one book. One book.
05:41And then you got a third audience that Ed didn't want anybody to not be able to miss this first session. You've got people right now on YouTube, tens of thousands of people that haven't bought bought in a book at all. And so my encouragement today, and I'll talk more about it, if you have not gotten a book or if you've not gotten a book for a friend or if you've not gotten a book for your team, all day long, maxoutupgrade.com.
06:06Maxoutupgrade.com. And for those of you that are watching this first session that are watching it free because Ed wanted that to be his gift to you, make sure you go to maxoutupgrade.com to get one book.
06:19One book allows you to stay for the rest of the day. Do you think these are gonna wanna stay for the rest of the day online?
06:29One more book. Yeah. I appreciate that.
06:31Or one more thousand books for the people in the room. We're gonna share some stuff too today because like I said, Ed made a decision yesterday about the power of one more in a relationship that he wanted to step into.
06:44And so I'm honored to be leading this charge. I've gotten to know Ed so well since that day in February, and he's become a dear friend, a close friend. I've I've gotten to see his heart for people.
06:55I've gotten to see the way that he cares for people. His friends are here supporting him today and wanting to bring this make this the most magical day.
07:04So all day long, bring the energy in this room and bring the energy online. Cool?
07:11Let's do this. And so listen, I don't wanna take a long time here because this is he's gonna kick us off, and we're gonna keep moving fast paced.
07:26Hey. In person, we're gonna have a we're gonna have, like, a quick breaks today. Like, be with us.
07:30Just stay with us. We're gonna have quick breaks today and let you do a little bit of networking, let you do a little bit of connecting, but we wanna keep the the the pace fast all day long and help you make those three core decisions, your relationships, your health, and your wealth.
07:46Guys, you know him. He's one of the most powerful creators on the planet, one of the biggest influencers on the planet, a man who loves his wife.
07:56He loves his kids. He loves his community. He loves God.
08:01And he loves making an impact in the lives of people. I want you guys to make so much freaking noise as I bring to the stage my good friend, mister Ed Mylett.
08:18Give it up for me.
08:21You're competing to be the best in the world.
08:24Not the best in the desert, not the best in your town, the best in the world. You're sitting right in front of you. You knew it when you came in here.
08:31What have you been hesitating on? What are you afraid of? Face it.
08:35The real winners are still and always will be the people who see obstacles
08:41as an opportunity to get better. No matter what, I don't care how amazing your life is or how low it gets. Your inner wisdom is always with you.
08:50Always. When you leave, what you're fighting for? What's your legacy?
08:54What you gonna do? You say you a champ, but do you practice like a champ? You say you a champ.
08:59Do you fight like a champ? When they have to write books that men are from Mars and women are from Venus, I think that's, like, the beginning. Right?
09:05Yeah. No entrepreneur is like, man, I wanna get up at four every day and work till nine and
09:11live the rest of my life running the company like that. Like, it's not sustainable, it's not fun, and it's not worth it. Confidence shows up for each of us when we can finally say, I know exactly who I am, and frankly,
09:26I like it. We don't do things logically all the time. We do things what?
09:30Emotionally. Right? Because we're not logical, we're biological.
09:34You showed me that it's actually a spiritual battle. That so often, the mind doesn't need fixing, it's the soul that needs healing.
09:43You are divinely blessed and infinitely capable. And there is no fate, no circumstance, no situation
09:50that can hinder the unstoppable power of your human soul. The only reason you think about money is because there's not enough flowing in your life. Because when money flows into your life, you get to be your best you.
10:37Holy. Thank you. My heart is overflowing.
10:45Thank you so much to all of you that are here for supporting me. This place is packed. I've never felt energy in my life like we have in this room right now.
10:55And, uh, so thank you. Thank you so much. And, uh, for the 50,000 plus, probably end up being about a 100,000 plus worldwide, by the way.
11:05We got people all over the world online. We love you. You're part of our family, and stay with us all day, everybody.
11:11God bless you. Thank you for being us. Give them a round of applause.
11:16So thrilled. And this guy that's hosting the day how about this lineup of speakers? You ever seen anything like this in your life?
11:22Yeah. So if you haven't got a book yet, just get a book so you can spend the rest of the day with us, please.
11:28Just go over to max out upgrade, get a book. But this guy that's hosting the day, Vargas here. Pete, this is not your normal MC.
11:34This is a very, very wealthy man, most connected guy in personal development and business in the world. His brain is bigger than mine and about 11 more of me combined for all this stuff works. So you're gonna get nuggets all day long from Pete that you cannot believe in addition to the speakers.
11:49So I am fired up. I've never been more excited in my life. So let's start out the day, though.
11:53The premise of the book and, really, the event is not about the book. Isn't that ironic? K?
11:59And it's not about me, and it's not about these speakers. This event's about you and your beautiful families and your life and your soul, the success you're gonna have, the difference you're gonna make in your life.
12:09That's why I wrote the book. And I wrote the book, as most of you know, but when my father passed away, who was my hero, and you're gonna hear a lot about that today, especially right now. And so this day is about you.
12:21And the premise of the book is I believe human beings can change. And the reason I believe human beings can change is because I watched my hero do it.
12:29My dad was an alcoholic and used drugs first fifteen years of my life, didn't live the perfect life. And then I watched somebody make one decision, give it one more try, and completely change his life and live the most magnificent life of any man that I've ever known. And so I know human beings can change because I watch this stuff happen up close.
12:47And the theory in my book is really simple. You were born to do something great with your life. My dad, until he got sober, did not know he was born to do something great.
12:56He walked around with a lot of shame. He felt invisible. He didn't think he was qualified to help people just like thousands of people watching this and the millions who will ultimately watch the replay of it.
13:06They think they're disqualified because of a mistake they've made, or they've been average and ordinary all their life or something they're ashamed of or their weakness is something they're embarrassed by. They think I'm disqualified. That was my dad.
13:16And then my dad made one decision. And here's the truth. You were born to do something great with your life.
13:21Right? You were. If you're out there in New Guinea, who I just talked to online, you were born to do something great, and it's high time the world started to speak this way to each other, that we loved each other, that we supported each other, and that human beings know they were born for a reason, which is to do something awesome in little ways and big ways with their life.
13:41Right or wrong? And the theory is this.
13:46You're much closer to your dreams and your visions than you think you are. And it's because you think it's so far away or because you think you're disqualified or not ready for it that you perpetually act in accordance with that, and you keep this dream, you keep these visions that far away because you believe it.
14:03And it's a lie. It's the adversary getting you to believe it's far away so you'll never get there. And the truth is your dream, your life, the things you want, you're one decision away.
14:13One relationship, one meeting, one event like this, one thought, one emotion from completely changing your life.
14:21I've watched my dad do it. I've watched me do it. I've watched a lot of my friends in this room do it.
14:25There's a bunch of people online that do it. And those decisions can do something great or something catastrophic. You're one decision away from messing up your life also and ruining other people's lives.
14:38And that's what I wanna start out with today. This week's been hard for me because I wanted to promote this event because I know we could change the world. The same time, all of us are aware of what happened in Texas this week, and it's made me emotional all week.
14:52I've been torn. Do I continue? And I I just know the world needs us right now.
14:57If you're online right now, share this share this with people. Tell them, get online. Hear this right now.
15:01The world needs some inspiration. It needs some it needs to know humanity's still good. It needs to know we can collectively do something awesome in our businesses, our families, our faith, in our communities, in our churches.
15:13And this clown, this 18 year old in Texas this week made one decision that ruined, destroyed so many families' lives, Not just the lives of the children that had their lives taken and their parents, but imagine all these precious children that were so scared in that school.
15:29The law enforcement officer had to respond. The community, any child in the world, any parent in the world right now, we've been affected.
15:36He's hurt us. And I wanna hurt I wanna I wanna fix it with one decision. And so I've decided I hope you're with me on this.
15:44I'm gonna take all of the proceeds of the book today, and we're gonna give it to the victims, the family's victims in Texas. Right?
15:53And so any of you any of you that get a book or wanna go get another one, you probably wanna hand a few out.
16:02Every single dollar of that is going directly to the families, directly through an organization called victimsfirst.org.
16:11That money goes right to them. And, also, I'm gonna take all the money from the book and give it to them. The other thing we're gonna do, and I hope you'll support this by getting extra books going on Amazon.
16:20Buy one more. Buy five more. And, also, I'm gonna then match what we raise and double it myself.
16:26So I'll give that away. And my dear friend, Jamie Kern Lima, who many of you saw interview me on my show this week, she heard that I was doing this, and she said, I'll match what you give.
16:38So now Jamie's matching what I give. So so we're gonna do something pretty awesome for these families.
16:45We're just gonna prove there's a force for good in the world, which is all of us collectively. So the the leader of that organization, uh, at victimsfirst.org just wanted to make a video for you all so we can set the tone for the day.
16:56So, guys, if you could play that video, and then we'll get started.
17:00Hi. My name is Anita Bush. I'm the president of Victims First.
17:03We are a national network of families of the deceased, those who were shot or injured or survived a mass shooting over the past two decades from Columbine to Boulder.
17:14We are working behind the scenes right now, helping the victims and the community in Uvalde, Texas, um, where the mass shooting occurred at the Robb Elementary School.
17:28We just got word that one of the, um, the husband of one of the teachers who was murdered just had a massive heart attack and has died.
17:41They leave four children behind. These are some of the people that we are that where your donation will go to 100% every penny.
17:51Wanted to thank Ed. So grateful.
17:55All of our families are so grateful. This is very personal for us. And we understand that you're going to match funds and for for Uvalde.
18:04We just can't, uh, thank you enough. This is very personal.
18:09Um, I've had two mass shootings in my family, One where Makayla was murdered and the other one where Stacy survived. So we know what these families are going through.
18:19I just want to say thank you to everyone, uh, participating in this. Thank you very much.
18:24And rest assured, we will make sure a 100% gets directly to the victims. Thank you.
18:30It's awesome. So so I am, uh, god bless her.
18:37She's on the ground in Texas right now with the families. I am, uh, infamous, notorious in the personal development space for never being willing to ask anybody to buy something.
18:47Everybody in this space will tell you, I've never asked anybody to buy anything. I'm not comfortable doing it. I'm actually completely comfortable asking you to do it now today.
18:54So I'd ask you to go get an extra book. If you're online, you wanna join the rest of event, just go to Amazon. Buy one book.
18:58You'll get the rest of the event. If you're here, we wanna do something great. And we're one decision.
19:02You're one action away from changing people's lives. So I would ask you to actually do it now because I had no intention of doing it before the event, but now I'm fine with doing it. We're gonna rise up for these families.
19:12Everybody with me on that? Say yes. Alright.
19:14Cool. So let's get into things. Listen.
19:17Uh, the book that I wrote, the power of one more, is a very heavy book. Lot of tactics, lot of strategies, like very, very heavy. If you get the book, you'll pick them all up.
19:24But I wanted to start out by just sharing with you why I believe one more is so important in your life. Because here's the deal. In life, we always heard these theories that, hey, if you start to keep the promises you make to yourself, you're gonna build self confidence.
19:36We've all heard that before. If you lack self confidence because you don't keep the promises you make to yourself. We've all heard that.
19:41Right? Then that's really true. And I'm I thought I was the first person to say it.
19:44I'm not sure if I was first or third, but I said it a long time ago. Now everybody says that stuff. And that is how you build self confidence.
19:50But I needed to learn the things in this book because I was so shy, so insecure, had such low self esteem as a little boy that I had to learn these things just to become a baseline functioning person. But then when I started to get good at them, I went, wait a minute. What if I took this to another level?
20:07What if I understood more about the RAS in my brain and time management and leadership and equanimity and how you change your identity and how you build confidence and how does really set goals. How do you really develop a habit?
20:19All of these things are in the book, but I figured something out. If I was in life, you don't always get your goals.
20:25If you set really good goals, even the way I teach you to do it in the book, which is the best, you might get 25% of them. But long term, you always get your standards.
20:35You will always ultimately get your standards. So I thought to myself, what would the standard need to be that I could become superhuman in my performance?
20:44One more. Just the difference between winning and losing in life and everything of being a great mother and not, a great father and not, a great leader and not, wealthy and not, a big business and not, making a difference and not is so small. It's almost too scary to talk about.
20:59And that small thing, all my life, I've been trying to figure out what's the thing? What's the separator? And as I've coached the top athletes, entertainers, business people in the world, and as I've become one, I know what it is.
21:13They do exactly what everybody else does and one more. When they make 10 cocks contacts a day in their business, they make the 10.
21:21They make one more. They tell their daughter they love them every single day. They tell her one more time.
21:28They read one book a month. They read one more. They do thirty minutes on the treadmill.
21:31No. They do thirty plus one more. They do 10 reps on the bench press.
21:35No. 10 reps. One more.
21:37When you set that standard, your entire life begins to shift and change. And in the book, I show you the nineteen one mores you need. And it all started when I was a little boy.
21:50See, I say often that on the other side of temporary pain, if you can survive the temporary, Napoleon Hill says, on the other side of temporary pain, if you survive it, you meet your other self.
22:04So many of us in our lives, even right now, we make permanent decisions based on temporary conditions.
22:15When you hold your father's hand as he's passing away, something dawns on you that the only thing permanent in life is your soul. Even our bodies aren't permanent. Everything you're going through, every hardship, every difficulty, every trial, every tragedy is temporary.
22:31And if you could survive it on the other side of that, you meet your other self. I'm up here today not because I'm extraordinary, but because I've survived so many temporary difficulties that I've met my other self. Then I met my other self.
22:42Then I met my other self. That's called growth. And it started, believe it or not, when I was five.
22:50See, I only have two skills. I've made hundreds of millions of dollars in business, and I've been blessed that for some reason millions of people listen to me.
22:58And if you really knew me, you'd know how ridiculous that actually is. And had you known me when I was a young man, you'd really believe it. And the two skills I have, really, if I'm being honest with you, I don't have a high IQ.
23:11I don't. In my own family, I'm fourth out of four. There's only four people in our house.
23:15I keep making them retest about once a year with the same result for eighteen years now. You're fourth, dad, and you're fourth by a mile.
23:24And it's just the truth, but I am good at two things. I truly love people, and I'm present with them.
23:32And if you're with me, I listen. I'm good at reading people and being present.
23:39And then I got this other thing. I can talk pretty good. Let me tell you where they come from.
23:45Massive temporary pain. My dad was an alcoholic, and I had three little sisters and an amazing mom that held my family together.
23:55And I would have to know at five years old as a little boy, when that man came through the front door, which dad was coming through the front door? Was it sober dad?
24:07He had a good day. He hadn't been drinking. We're gonna go have dinner.
24:12Probably go shoot some hoops in the backyard. By the time I was five years old, I knew which dad it was. Or when I'm five and I'm looking up at my hero, Is it drunk dad?
24:26Has he been drinking? And I could notice little things. I started to be present.
24:31I was reading him. Was his tie a little messed up? How about his hair?
24:37How about how he walked? How does face look? Was it a little red?
24:42How did he talk? Did he kinda talk a little slower? Did he slur?
24:45In fact, I got so good at it that I could tell by the sound his key made in the lock whether he was sober or not. If it went right in real smooth, pretty good chance we're gonna have a good night.
24:57If it didn't, he's coming in. And if it's drunk dad, maybe my sister should go upstairs. And then the second thing would kick in.
25:04I'd start to talk. Hey, daddy. And I'd walk with him.
25:08Daddy, I got a 93 on my spelling test. I had a home run at practice today in baseball. How was your day?
25:13What went good today? And we'll try to talk and communicate to change his state. Turns out, thirty five years later, forty five years later, I've made hundreds of millions of dollars by being present with people, reading them, and be able to communicate in a way that they feel something and it changes.
25:29This was born out of temporary pain, temporary tragedy. Because if he was drunk, my dad would walk over, and I'd try to get him away from this cabinet because there was this cabinet.
25:37This cabinet was always booze. And if he if I couldn't get him away from that cabinet, I know right now he's gonna open that thing up. There's all the stuff he likes, but his favorite was Beefeater's Gin.
25:47And I get out there and say, dad, and I try to and he wouldn't. He pour his drink. Boom.
25:50And he drink about six or eight of them right when he get home. Now I know we really need to change things. And that's what I live with, what have built all the skills I have.
25:58And many of you would say to me, wow. What a neglected childhood you had. I had a loving family, but certainly that was neglect.
26:07There's all kinds of child neglect. I'm gonna hit you between the eyes right now. Those of you that are parents, there's neglect if there's drug or alcohol.
26:14There's some form of neglect when there's a divorce, I suppose. Maybe we don't tell our children we love them enough. There is a global insidious epidemic pandemic of child neglect going on, and it's subtle.
26:28And it's a parent who is not pursuing their potential in their dreams. And they're neglecting their child when they do it.
26:36If you're listening to this, I know that hits home, but they are most things children get are caught, not taught. They catch it. And if they start to catch it, it's okay to settle.
26:44It's okay to say, sweetheart, you can be anything you want. At some point, they get to an age where they go, well, mama, why aren't you? Why aren't you going for it?
26:52Why aren't you happier? My book is called the ultimate guide to happiness and success. Why isn't mama happier?
26:58They see you in the car. They see you getting ready in the morning. They know.
27:01And it's neglectful of you if you're not pursuing your happiness, pursuing your potential, pursuing your dream. You're neglecting that child. You gotta get after it.
27:12So that was the first time I learned this. And then my life changed. I'm driving in the car one day with my dad.
27:18I'm almost turning 15. I'd never seen my dad cry before ever, and I didn't see him cry after this day.
27:25Well, we're driving to a baseball game, and as my dad's driving, he's crying, which is really weird because my dad was a dude. Like, I've seen my dad in scraps, side of the freeway, banging on a guy.
27:37Angel game, banging on a guy. Seen him come out of church one Sunday, drop a guy. You think I'm kidding?
27:46Come out of Saint Dennis Catholic Church on a Sunday. Just prayed. Just took communion.
27:52We getting this Datsun b two ten hatchback, and we had stayed in the donut line. I saw him talking to some guy in the donut line. I'm like, alright.
28:00That didn't look good, but it's church. My dad loops around the church. It's raining.
28:04It's misty out. My sister's here, so she can confirm this story. And I watched my dad roll the window down on his Datsun and look out and wave the guy over.
28:11The guy's like and the guy walks over from inside my dad's vehicle in front of the church. He grabs the guy and goes, boom. Headbutts this man.
28:18Guy falls to the ground, and we just drive off like, hail Mary, our father.
28:27That was my dad. So to see this same man crying driving me. That man never showed up again after this day.
28:37A gentleman showed up. This talk is very hard for me. A kind man, a much more powerful man.
28:49Real men are kind. Real men are gentle.
28:53They're so strong they don't have to show you. And we're driving, and he's crying.
29:00And he pulls over, and he's still not looking at me. I'm looking at my daddy, and he goes, Eddie, I'm gonna go away, and I'm gonna listen to this word.
29:10I'm gonna try to quit drinking one more time. And he looks at me.
29:15He goes, I'm gonna give it one more try.
29:20The chapter in my book called one more try. And I go, dad, what would be any different this time? He tried a bunch of times.
29:29He goes, uh, I'm gonna lose you and your sisters. Your mom's taking my family from me, and you and your sisters deserve a dad you can be proud of.
29:38Your mom's amazing. She deserves a husband she can respect. So I'm a give it one more try.
29:43I want you to get the lesson here. My dad made the most dramatic change of his life from a place of love. All great decisions, all long lasting change comes from love.
29:54Loving for someone else. Doing so you'll do anything for the people you love and your dreams. You always go, I don't know.
30:00I'm not motivated. I don't have any I don't know my passion. Look real close.
30:04People you love and your dreams. My dad did it because he loved our family. It wasn't some big dream to be sober.
30:09He loved his family. And he went away. And when he came back, he was not drinking.
30:14I said, daddy, are you never gonna drink again? Listen to what he said to me. He said, I don't know.
30:18I know I'm not gonna drink for one more day, Eddie, at a time. And that went thirty five more years.
30:25Do you know how many times in business and in relationships I've wanted to quit? And I think I gotta make some permanent never says never quit.
30:32Hey, man. That's a long decision. You know what I've done a bunch of times?
30:36I'm just not quitting for today. Just one more day, I'm not quitting. One more day, I'm not quitting.
30:41And that started the change of my life. And I've looked go ahead. You can applaud for my dad.
30:47And I tell you all this I tell you all this because these lessons in the book I show you how to reprogram your RAS. I show you how to manage your time and bend to manipulate time. It's very detailed.
30:57But if you don't know why you're getting the book, why you're doing it, it's pointless.
31:03Here Here's the most amazing thing. I wrote the book. I'm done with it.
31:08It's published. Thousands of copies have been bought already. I've done a bunch of interviews for the book, and I woke up three weeks ago in the middle of the night me crying.
31:19And something dawned on me. And if you get anything out of today, I want you to listen to what I'm about to say to you. Remember, most people even in this room online think, yeah, that's good, but this that that that's not me.
31:29You don't know my track record, man. I've already tried, like, 14 things that didn't work, or I've never really been that motivated, or you don't know this thing I'm ashamed of.
31:37I've got this divorce. I've got this bankruptcy. I got some stuff.
31:41If you really knew, man, you'd know. You don't know how I think. You don't know how average I've been.
31:46I'm disqualified. Most human beings think their humanity and their life experience is what disqualifies them. The very opposite is true.
31:55If you're gonna reach other people I reach millions of people because I'm not perfect because I come from a family like this. Listen to this.
32:03I wake up, and I go, my gosh. This never dawned on me. The decision that changed my life to put me here, everybody, is my dad stopped drinking for his family.
32:15I probably am not here. It's I not watched those examples and caught it, except it just occurred to me after I wrote the book.
32:24But I wanna tell you this. I went I'm crying. 03:15 in the morning.
32:31Someone helped daddy. Someone helped my dad. I don't know who this precious person is.
32:38Some precious human being. When my dad was losing his family on his knees, darkest moments, maybe considering taking his own life, some human being came forward and said, I'll help you.
32:50Isn't that not amazing that this person has no idea that that one decision changed Maxim Bella's life and my future grandchildren's life and millions of people's lives. The ripple effect of that one decision, just like the bad decision in Texas. The ripple, this ripple's ridden waves of millions of people even today because this person had the guts to step up and go, I may not be see, here's the deal.
33:10God does not call the qualified. He qualifies the called. This person this person rose up in this moment, but that's not the most mind blowing thing.
33:21What qualified them? The thing they were the most ashamed of. They were a drug addict.
33:28They were an alcoholic. Little did they know the temporary pain they put themselves and other people through. On the other side of it, they would meet their other self and then have my dad meet his other self.
33:39This person literally know when they were driving and drinking and lying to their family or stealing money to get drugs, god was using that experience they thought disqualified them to prep them for the most important moment in my father's life and in mine.
33:52Don't discount your experience. Don't discount your mistakes. These are the things that connect you with people.
33:57When you rise up, can I get an amen on that? Say yes. That's what qualifies you.
34:04You connect human to human. Perfect people don't help or imperfect people. Imperfect sinners help imperfect sinners in life.
34:12You can reach out and help somebody, but you gotta have the courage to take the step. You're not disqualified.
34:18You're not invisible, you could have the guts to make the decision. You gotta get clear on what you want.
34:23You gotta get this part of your brain that I teach in the book called the reticular activating system working for you. The RAS is in your prefrontal cortex. It's the filter that reveals everything you believe to be true about you in your life.
34:35It proves you to be true. It also keeps you sane. So that's why you don't feel the blood in your right ear right now.
34:41You're not consciously you go crazy if you were aware of anything. So it's it's I call it the matrix. I call it the matrix.
34:47It slows things down for you. Tom Brady's matrix when he's pre snap, calls the right audible, finds the open receiver. The filter finds the open one.
34:56The rookie quarterback who struggles, they call back, they find the covered one. That's the difference between the exact same setup, two different filters.
35:05Same with success. I'll prove it to you. I just bought a Tesla.
35:09I kinda like what Musk is doing. I have no idea what he's really doing, but I kinda dig what the guy's up to. Right?
35:14He probably needs to come on my show so I can actually get it out of him. Right? So but but I bought this Tesla.
35:21I didn't really want one. I'm not gonna lie to you. But I bought this Tesla.
35:24It's there the next day. Driving everyone crazy. I'm driving home like, Red Tesla.
35:28White Tesla. Three lanes over. Other side of road.
35:30Hey. Black Tesla going that way. My wife's like, what in the hell is wrong with you?
35:36I go, babe, here's the crazy thing. Those Teslas were always there, and I never saw them. Now they're important to me.
35:43I see them everywhere. The key thing in life is this decision, those emotions, those thoughts, those meetings you need to have to change your life that you're one more from have to become your Teslas. And I'll show you how to do it in the book.
35:56Just like one guy finds the covered receiver and misses the sale, the other woman sees the open receiver and gets the sale. Here's the conversation for the qualified person. Here's the person in the room or sees the person who's their soul mate instead of missing them.
36:10These things change our life. So in the book, I go very deep on these things, and I want you to find them. So I'll give you about another one more.
36:18This is the part of the talk I'm only doing to serve you because it breaks my heart to give it. My best friend is my dad. I remember vividly one time walking on the beach with my now wife.
36:30We were in high school, and we'd walk on this beach.
36:34I go, hey. I'm a get us one of these beach houses someday. I'm a get us one of these houses.
36:38And she go, you are? And I'm like, abs. 100% for lutely.
36:42Yes. And I go home. I go, dad, how do you get these beach houses?
36:45Who are these flipping people? And my old man would go, Eddie, I have no idea. I've literally never met someone who lives on the end of the earth, the ocean.
36:53I don't know who they are. They probably inherited it all. I really believe that.
36:59And this other little thing in my family was like, and if they're that rich, they probably screwed some people over. And as I became more financially successful, I know that that's not true.
37:08But here's what I figured out. When you see a family that's super happy or super successful or both and they're different things, at one point back in their lineage, they weren't.
37:19They weren't. And then Neo.
37:21You know I like the matrix example? You know what Neo's called in the matrix? The one.
37:25And in every family, there's a Neo. There's a the one that eventually shows up in a family and changes the whole family forever. They rise up, and they change it all.
37:35The Mylettes don't get treated like they used to anymore. The world doesn't have their thumb on the Mylette family anymore. We think bigger.
37:41We think positive. We're givers now. My nieces, my nephews, my children don't think anything like I did as a kid because I'm the damn one.
37:49And in your family, you could be the one. And the very fact that you think you're not the one
37:55means you probably are.
37:57Means you probably are. And you gotta get up and start fighting, get it because I wished for it or dreamed for it. I fought for that.
38:04I fought for it, and I do the things in my book that I teach you to be the one. And your family tree will never be the same again when you rise up and become the one. And it's not too late.
38:14And if you think you already did it, there's a bunch of levels past this one. How do I know that? Because I watched the guy fight for one more.
38:22My dad just let me show the pictures, guys, if you don't mind. This is the part that's hard for me. I want you to think about your family, not mine.
38:31Can you all see the pictures up here? You guys go to my pictures? There we go.
38:36That's me and my great picture of me, by the way, squad. Thank you for selecting that one. Right.
38:41Very, very professional. Give you an idea of my IQ level when you look at that picture.
38:47Look at the photo. Look at my face there. That just screams low IQ.
38:52Low IQ. But he still love me. We love this little dummy.
38:56Look at him. That's me and my dad. That's my best friend.
39:02That's my dude. My dad died knowing every single secret I have and everything about me. Talked every day.
39:11When I give a speech like this sometimes and it's good, I still walk off the stage and I go, I'm a call I can't call him. Anytime something great happens.
39:20Dad, we're number one on Amazon. I can't tell him.
39:26This is me and my dad at someone's wedding.
39:31I was actually a decent looking man at one point in my life, and, uh, my dad was a real good looking dude once he cleaned up and got sober. That's me and my dad. This is, uh, the three Ed Mylettes.
39:42I'm actually Edward Michael Joseph Mylette the third, and I'm proud of it. That middle dude there is my papa.
39:48Papa's a stud. Papa didn't finish fourth grade, but he stormed the beaches of Normandy on d day.
39:56Yeah. Dude, stormed the beaches of Normandy, man.
40:05Dude, on the left's my dad. Packing on the pounds back in those days now that I look at it. Right after that picture was taken, papa passed away.
40:15It's the last picture I ever took with him. And something occurred to me. I'm now the Ed Mylett on the other side of that picture, and dad's now the Ed Mylett in the center.
40:27And I remember thinking, I wonder how much more time I have with my dad in the center before I'm in the center, and I'm the last Ed Mylett. There'd be only one more Ed Mylett.
40:39And I didn't know it, but my dad and I are playing golf this day. My favorite thing to do in the world is play golf with my dad. We're not good golfers.
40:49I had five hours with my best friend in a golf cart, and we just talked, man.
40:56Deep stuff, faith, religion, politics, and we disagreed on every single one of those topics. And I loved him.
41:03It also shows you that you can literally love someone who you don't necessarily agree with on everything. That's something the world should actually look into right now. Right?
41:13And my dad my dad, uh, and I just talked deep.
41:18That day, he was breathing heavy. My dad had my deep voice, but this day, I was like, hey. I'm like, what is hey.
41:24I go, dad, pick it up. There's people behind us.
41:27He goes, yeah. I need to get it. I don't know, man.
41:30My chest.
41:31I go, well, get that crap looked at. Let's go. My dad was young, worked out every day, hadn't had a drink in thirty five years, hadn't smoked in, like, twenty five years.
41:43Week later, he had a twelve hour surgery to remove a tumor the size of a football from his chest, and they didn't get all of it. And he got diagnosed with something called liposarcoma.
41:53And when it happened, he goes, hey. Because my dad's a dude. He goes, listen to me.
41:57I'm a fight this one time, and that's it. Because when I'm done fighting it, you guys aren't gonna be feeling sorry for you for eight years.
42:02I'm not gonna be a burden to my family. I'm not doing all that stuff. I'll do this chemo, radiation.
42:06I've ever gotta do surgery once. That led to eight years. Multiple surgeries, chemo, radiation, new chemo, proton therapy.
42:15And as he was going through this treatment, I'd say, dad, why are you doing this? Why are you you're he's in pain. He would only tell me the suffering.
42:22He never complained to anybody else. I say, dad, why are you doing we'd go golf now. He's like, look.
42:27Uh, I'll play three holes. You play all 18 just to be with me.
42:32My dad's this kind of dude. I've owned five jets. All of my jets are parked within almost walking distance of my dad's house.
42:39And I my dad's never been on one of them. Never been on one of them. I said, dad, let's get in the jet, man.
42:45Let's get to your dad. Right? You got money now.
42:46You're like, let's go to Maui, play golf. I'm going to Hawaii. He goes, Eddie, why would I go all the way to Maui to play golf with my best friend?
42:53We can just play here in Chino. I don't I don't care about the golf course. I care about the time with my son.
42:59And he would never ever ever go. And so the golf thing was a a huge thing for he and I. And I said, dad, why are you fighting like this?
43:06All the treatments. He goes, you know, man, maybe if I fight this a little longer, I'll get to go to one more wedding for my granddaughters.
43:14Maybe
43:15I'll go to one more graduation for my grandkids. Maybe I'll see my grandson play one more basketball game. And he tell me, he goes, you know, when you're threatened with never having any more one mores is when you understand the value of it, Eddie.
43:29They're precious. When you're threatened with not having any more one mores, you know how powerful they are when you have them.
43:37And then the treatment started.
43:41I'm gonna hold this together.
43:45That's me and my dad a few years into treatment.
43:54You can see it on him, can't you? You can see the poison in his body.
44:01Every time I would see my dad, I knew I was losing him. What's the good thing?
44:07In the old days when my dad was healthy, if I was in a meeting and the phone rang, call him back. Now whoever I was with hey.
44:13And I'm talking about I've been with some important people. Hey. It's my dad.
44:18Hang on a minute. What's up, dad? I want you to notice what my dad's wearing in the pictures here.
44:25That's his golf shirt and his glasses. See that shirt?
44:36You can see.
44:39You can see it, right?
44:43You can see it on him.
44:47Never complained.
44:51Going through all that, see he go for one more day with his grandkids. One more talk with me.
45:01Still got that golf shirt on.
45:06This is my dad in the hospital. He went in multiple times. I want you to notice something about my dad.
45:12He's not wearing a whole hospital garment, is he? Got his golf shirt and slacks on. My dad was a proud man.
45:18My dad would get up every morning in the hospital struggling to breathe.
45:23Sometimes 20 breaths, sometimes three a minute, sometimes 45.
45:30He would get up every morning, shave, clean up, put his golf outfit on, get back into bed.
45:36He's a proud man. And he'd tell me. I'd call him.
45:39I go, how's the day going? He goes, I shot 72 today.
45:44We played a great golf course. Remember that one we played? He goes, yeah.
45:47I shot 72. Went through every shot with you, had my conversation with you. I go, how did I play?
45:50He goes, you played like crap. You shot 88.
45:55Still had a sense of humor except he was, you play like crap, Eddie. This day, I called him. I said, dad, everything going good?
46:03Michelle said I need to call you. Something's going on. My sister had called me.
46:07I said, what's going on? He goes, hey. Come get me.
46:12Come get me. I said, what? Come get me.
46:21I said, dad, I can't come get you. Things are gonna turn around. We're gonna get you another steroid shot, man.
46:26Things are gonna turn around. He goes, listen to me.
46:30I have one more day.
46:35I said, what? I have one more day. I wanna go home.
46:42I wanna be with your mom in my home with you and your sisters.
46:49Please come get me.
46:53I said, I'll call your doctor. I called the doctor.
47:01I said, hey. Dad's talking crazy. He goes, Eddie.
47:04I'll never forget how he said it. He goes, they know.
47:10I said, who's they? He said someone is gonna die.
47:17Sorry.
47:22This is six hours later. That's my dad being wheeled into his home one last time.
47:33I flashed all the way back to that front door as a little boy watching this man walk through.
47:41Now watch him come through the door
47:44the last time. A totally different man lived magnificently, completely changed his life.
47:55That's my mom watching her husband of fifty plus years come into their home one more time.
48:06You think about a lot of stuff
48:10when you're faced with that situation.
48:15But my dad, know, was really, really proud of the difference he had made in his life.
48:24This is me holding my dad's hand.
48:29He's got about one more hour right there. If you have parents that are alive, someday, they're gonna have one more day.
48:40Someday they're gonna have one more hour. Someday they're gonna take one last breath.
48:48So will you.
48:52So will you. My dad woke up.
48:58His eyes rubbed me. He looks at me and goes, I'm so proud of you.
49:06I can't believe god gave you to me as my only son.
49:14I love you. Anyway,
49:23and we lost him.
49:26I share this with you because
49:30you need to begin with the end in mind of your life.
49:34Who do you wanna be in those moments? What do you wanna accomplish? Who do you wanna help?
49:37What emotions do you wanna have had? What's gonna matter to you? What are the memories gonna be?
49:41What's your legacy gonna be? My dad's not on Instagram. My dad's not worth millions of dollars, but he lived a rich life.
49:49And so can you. If your parents have passed away or are gone or someone you love, honor them with who you become.
49:55I'm honoring him right now. I'm honoring him with this book. I'm honoring him with who I'm trying to become in my life.
50:00Let me ask you a question. When these one mores are gone and you got one left and I say, you get now you get it. Well, that one more rep matters, doesn't it?
50:07That one more call matters, doesn't it? That one more thing, well, they're huge when you don't have any more of them. They're huge.
50:16What if I said to you if you have children like these precious parents in Texas, When they left that day, you have one more moment with them.
50:29You get one more talk with that precious child of yours. Now how would you approach those times you see your children? We see them all.
50:36Hey, babe. Hey. Let me get off the phone.
50:37I'll be stop that. What if it was one more time you get to this person you're in love with that you're married to, your girl, who I said, you get one more chance to hold their hand.
50:47One more dance with them. What have you started to approach when you saw them now? I only have one more.
50:53How much more precious and beautiful and magnified is the moment? What if you approached your meeting that way the next bit? What is my last meeting?
51:01This is my last post. The last person I'm gonna meet here at this event. The last person online I'm texting with.
51:08The magnitude, the life changes when you understand the power of one more. Yes. You understand them.
51:14And I want this event to change your life. I want you to start to say, my gosh. I'll get all these tools.
51:19Yeah. I'll help all these families in Texas. Yeah.
51:22But I started by doing your life matters. Someday you'll be my dad. Someday I'll be my dad.
51:28And when I picked up my dad's stuff, my dad was a quiet man. I had no idea. My dad worked hard.
51:32He provided good for his family. And my mom said, will you go upstairs and pick up your dad's stuff for him for me?
51:39I don't wanna go up. And I went up in my dad's bathroom, and I saw the stuff he prays with in his book. And then all over his counter were these index cards with names and dates on them.
51:50And some of them are people's birthdays and some of them are their really important birthday, which is their sobriety birthday. These are all people my dad paid forward like the person helped him. So remember that guy that helped my dad or that woman?
52:03My dad did that for thousands of people, and I didn't know it. This is just August. Just one of the cards for August.
52:11These are the July people. In fact, when I go around town, most people would see my dad go, is Edmai let your son? Is Ed Mai Leh your son?
52:18But every once in a while when I drive around, people go, is Ed Mai Leh your dad? And I'd go, yeah. They go, I can't tell you, but he called me on my birthday.
52:27What my dad would do is write down their sobriety birthday and call each of these hundreds of them, thousands of them. Hey. Happy birthday.
52:35Do it one more day. Do it one more day. In fact, my dad never celebrated his actual birthday again after that day in the car.
52:44My dad celebrated only his sobriety birthday. Only my dad, by the way, would get sober on 04/20. That's my dad's sobriety birthday.
52:53Only that clown. Only that dude. And we did it.
52:56My dad didn't want a funeral service, so we didn't do one, but then all of his friends in his program did. And my dad had this weird thing. My dad worked in, like, the Beverly Hills fancy area, but we kinda lived in, like, average Middle America, sometimes hood.
53:08So at my dad's life celebration, all kinds of people stood up. And something that's I've heard thousands of times, I heard differently this time.
53:15Because person after person got up and said, Ed Mylett changed my life. Except it wasn't me. It was him.
53:23The first one got up here is a very well known actor. Hey, listen. I was at a meeting, and this quiet man walked across and extended his hand and said, I'm Ed Mylett.
53:30I'm here to help you. And that led to thirty years of coffee shop talks, late night text messages, phone calls, always telling me one more day, one more decision. Next person gets up, woman, Ed Mylett changed my life twenty four years ago.
53:42I was in Pomona at a meeting, and he walked up and said, I'm Ed. If I could ever help you, and he helped me get sober. And that led him picking me up at a bar when I was about to drink and coming over at midnight and pulling me out of somewhere.
53:526AM text message, 05:30AM breakfast. Next guy gets up, big huge Samoan dude. I was incarcerated for twenty years.
54:00I never liked a white man or a white person in my life. I got out. I had to go to a mandatory meeting.
54:05This man in a red sweater walked up to me, looked like mister Rogers. This is the same dude who beat a guy up at church thirty years ago and said, I'm Ed Mylett. And he had and this guy says, he had the kindest eyes, these blue eyes.
54:19He was a man's man, but he was so gentle and kind. He said, hey. If I can ever help you, I've been sober for twenty years now.
54:29I've had thousands of conversations with Ed Mylett. In fact, before my dad died, he was on oxygen struggling to breathe, his phone was ringing. And my he's Debbie.
54:38That's my mom's day. Debbie, who's on the phone? Who's on the phone?
54:42My mom goes, you can't take a phone call right now. She said, it's Raul. Give me the phone.
54:49No one would know my dad did this. It's not getting posted on Instagram, but you get your standards in life.
54:55Give me the phone, Room. Twenty minutes on the phone with him.
55:00One more day, brother.
55:02One more day. You got this.
55:04Helping person after person just like he was helped. I believe you were born to do something great with your life. I think I said that in the beginning.
55:12And I think there's some big ways you're gonna do it, and I think there's little ways that seem small that have ripple effects. My dad lived a great life. He was both happy and successful because he helped people.
55:22The day my dad got sober, he came back and got me a job to change my life. He said, I was living in his house. I was unemployed.
55:27That's how my business career started. Because I got you a job. It's at this place.
55:31I said, what is it? He goes, you don't get to pick, dude. You're eating out of my fridge.
55:34Get your butt down there. And I go down there, and it's an orphanage. McKinley home for boys.
55:39I end up at Cottage 8. All my boys in that cottage were wards of the court. Their parents were either dead, incarcerated, or had actually molested my boys.
55:48Eight to 10 year old boys. And when I walked in the first day, they all turned and looked at me. Who's the new guy?
55:54I had no qualifications to be there. I didn't have kids of my own. I'm not a psychologist.
55:59I had a big ego as a baseball player. And all of a sudden, that led to me getting them ready for school every day, taking them trick or treating, being there on Christmas day with them, be there when their uncle stood them up for Thanksgiving. These boys became my sons, and I became their father figure at 22 years old.
56:15And I found something when I worked there that launched my business career that'll blow your mind. All these boys wanted, Listen to me.
56:23With someone to love them, care about them. Here's a big one most people don't do for each other.
56:29Believe in them. You believe in somebody.
56:32You tell them their gifts. You are one on maybe three or four people in their entire existence, man.
56:38And you don't have to be perfect to believe in somebody. I believe in you. Love, care, believe.
56:44And then just show me how to do better, Eddie. When I've started all my business, no matter what they are, chips, chocolate, coaching, financial services, speed fit fitness stuff, whatever it is.
56:57I know every person I deal with wants me to love them, care about them, believe in them, and just show them how to do something better with my product or my company. It's changed my life. And it'll change your life if you've got the courage to reach out and help one more person.
57:10Start to know you matter. You're you're important. You don't know the invisible difference you're gonna make.
57:15And let me tell you something. There's invisible progress in life. I got two things for you to finish.
57:19I have a chapter in the book about compound pounding. You listen to me on this, everybody around the world. You're making more progress, and you're closer to your dream than you think.
57:28I think I said that in the beginning. I went to a party for a bunch of five year olds, and they got this pinata.
57:34And the first kid gets up and hits the pinata. Whack. Whack.
57:36Whack. No candy comes out of the pinata. He kinda quits and goes away.
57:41They it's kinda like an entrepreneur. They get the next kid, blindfold him, spin his little butt around. He's know, you like, that's how we all are in business.
57:46No idea. Then we direct him. He's hitting the pinata.
57:49No candy comes out. Third kid hits the heck out of it. What these kids didn't know is they were compound pounding.
57:56It didn't show, but they were breaking that pinata down invisibly. Y'all with me on that? Say yes.
58:01Yes. The last kid, the kid no one wanted to pick, the scrawny kid, the nerdy kid, the one no one was talking to, he gets the bat last. And he walks up with the weakest swing he ever seen, hits it once.
58:12Boop. All the candy comes out, and everybody celebrates because everyone else is making the invisible progress.
58:19Was it the last hit that broke it open or the cumulative hits? Which was it? The cumulative hits.
58:23Most people in life quit before the candy comes out. They quit before the candy comes out of their business, their body, their relationships, not knowing they're much closer to the dream than they think they are, but the progress is invisible.
58:35You gotta keep hitting that pinata in your life. Keep taking swings. One more swing.
58:40One more swing. One more swing. Knowing you're making a visible progress.
58:43Why? Here's why. My dad's in heaven.
58:47And let me tell you, I know he's in heaven because I'm going right behind him. And I I have this philosophy.
58:52You've heard me say this before somebody, but I want you to hear this differently today based on the one more. Differently today. Because you're gonna be faced where you're my dad someday.
59:01See, I think when you go to heaven, I want the lord to go, hey. Well done, good and faithful servant. But I know something.
59:06He's gonna introduce me to the man he made me to be. He's gonna introduce you to the woman you were capable of becoming. Remember when I said you're neglecting your kids when you're not chasing your dreams and your potential?
59:18You're actually neglecting you. You're neglecting your spirit. You're neglecting your soul.
59:24You're neglecting the very reason you were born. Nothing makes me more proud than to see someone chasing their potential, chasing that happiness, chasing that bliss. I don't care if the candy's come out yet.
59:35I care that you swing. See, I wanna meet this dude I was born to be. And I'm a say, man, I've been chasing you all my life.
59:41Every decision I made, I messed a lot of them up, but I get back on track. I'm trying to catch you, and I want him to go, you did it, man.
59:47You caught me. You had all the memories, all the moments, all the contribution, all the difference, all the stuff, man.
59:53You did it. You maxed out your life. To me, that's heaven.
1:00:00I did it. I could tell you that man's hand I was holding at the end there, he did it.
1:00:05And he didn't do it the first thirty five years.
1:00:08He didn't do it at all. And then he started chasing that man, and he caught him.
1:00:14He helped so many people. Quiet, simple man who just loved people who used his faults, his frailties, his mistakes, his sins, his weaknesses, his fears to help other people.
1:00:28Hell, you meet her. You meet him.
1:00:35Hey, man. I don't I don't recognize you. Total strangers.
1:00:40You didn't do it. You didn't have the moments. You didn't have the memories.
1:00:45You didn't help the people. You didn't feel it. You neglected your family.
1:00:51You neglected yourself.
1:00:54I don't want that for you. I want you to rise up and go to heaven someday. You all with me on that?
1:00:59Alright. Listen. If this first session helped you, stick around, get a book, come to the next one, order some more books.
1:01:05You get to spend the day with the great Pete Vargas. I will be up here throughout the day, but these people I got coming are so good. You should be sick of me by now.
1:01:12So, hopefully, I gave you something to hold on to. God bless you. Max out.
1:01:16Thank you. Okay. Thank you.
1:01:34Wow. Hey. Hold on one sec here.
1:01:36Hold on one sec. Take a seat for a second. Some important announcement.
1:01:40Might be the most important announcement of the day. Was I kidding about that keynote talk? I mean unbelievable.
1:01:48Right?
1:01:52I I want you to be thinking about here in two minutes. We're gonna take a, you know, ten, fifteen minute restroom break. What what was the biggest takeaway that you took from that?
1:02:03Like, actually be thinking about that. Please don't show up in the room and not have intention for your life today because then it's just a waste of time. Like, we have to have an intention coming in here, but I want you to have an intention as you listen to these speakers.
1:02:17But the one that we started with was Ed, and Ed will be back throughout the course of the day many times over, and he'll close us out today too. But I want you to be thinking about what was your biggest takeaway.
1:02:30For me, if you see the green room, it's pretty emotional back there because a lot of them heard that for the first time. For me, my biggest takeaway is I have a chance to be the power of one more for somebody else every single day. I have that opportunity every day in front of me.
1:02:46My Uber driver, my family, a team member, I have that opportunity every day. Like, that's my takeaway. I'm listening to every one of these speakers today thinking about what is the power of one more mean for me in this.
1:02:59And so that's the first thing that I wanna ask you today. And I want you to know this. Ed Mylett is the greatest demonstration of that message more than anybody else, you know, that I've met in a long time.
1:03:14And yesterday, he was the best demonstration. I get a voice text from him. He's like, Pete, we have to do something for this organization.
1:03:23They're serving the families on the ground. A 100% of the money goes back to them. What if we gave all of the proceeds of tomorrow to all of the families?
1:03:35I got that message. He's living the power of one more in the middle of yesterday. Like, all of it.
1:03:43And what if I doubled it? I was like, yeah. I think we can make that happen.
1:03:50Like, this was less than twenty four hours ago. And so if you didn't hear this virtual and you didn't hear this in the room, there are some of you virtually that do not have a book yet.
1:04:01In person audience, you think that they need a book? You think they need a book? Yeah.
1:04:05I'm asking you what you get by just getting a book is you get to stay for the rest of the day, and you get to be about be about something historic that people will be talking about, not just the transformation that happens for you, the transformation that happens for all of those families who lost loved ones.
1:04:25You get to be a part of, a double transformation day. So I'm asking you to get a book. And for all of you that are on Zoom, all of these people that you see, drop some love, drop some emojis for Ed.
1:04:37Yeah. Drop some love. But for all of you there and all of you in the room, here's the way that you can contribute back.
1:04:44At maxoutupgrade.com, there's four things you can do. You can buy another book for a person.
1:04:54Do one of these because everything from today, not past, everything from today is going to the proceeds. One book.
1:05:03If that's all you can contribute to that, do that. You you that just helps contribute and lets you stay for the event. Four books will get you the replay of today so you can have all of these speakers forever.
1:05:1910 books.
1:05:22All of these speakers have come alongside, and they've like, dude, I wanna give a resource. I wanna give a resource.
1:05:27I wanna give one of my products. I wanna give one of my services. And so many of them have contributed a bundle of things that can serve you, your team, and your families.
1:05:3610 more books will get the replay and their resources.
1:05:42And this is something that's never been done and why I said probably the most important announcement. Ed asked me the question, what could I do to really put a dent?
1:05:51How many of you wanna help us put a dent in with the money that we give back to these families? Like, how many of us really can put a dent?
1:06:01He said, Pete, I've never done this, but what if we did the power of one more day with Ed Mylett at his house in California?
1:06:10He said, should we do, like, uh, like, 50 books? I'm like, no.
1:06:16That's not a dent. That's not giving back a lot. And people think this is crazy, but anybody in the room or anybody online that gets 250 books today, we're gonna do a one day with Ed Mylett at his house in California, and that's we need 75 people for that.
1:06:34That's the limit that we have is 75 people for his house. And so I'm asking you guys to step up in a big way today. In room, online, let's make a massive contribution to the families in Uvalde, Texas.
1:06:48I'm from Texas, and that deeply impacted my heart because the very first organization that I ever served as a client was the father of the first girl lost at Columbine.
1:06:59That was my first client. And I got to help through that client end teen suicides and school shootings, but, obviously, they're still prevalent and things are happening, and we get to be a a freaking ripple effect on those families.
1:07:17And so if you go to maxoutupgrade.com on this break, I'm asking everybody who's already in the Zoom and in the room to please do one of those things, one of those things on this break before we get back.
1:07:30Virtual, you have in the dashboard a little little banner that you can go share on social media. If the in person would go share on social media about this event today and about the fact that you're excited about this book who's excited to read this book right here?
1:07:45Who's excited to read this book?
1:07:50Hey, virtual. Every time we break in the room and we give the the room a break, I'm taking the speakers back to a virtual studio with Rory Vaden who's gonna be interviewing the speakers for you in a back room.
1:08:04And so you get a little VIP treatment as well since you're not in the room with us. We're gonna make sure that you get them in the back. So Ed's gonna be back there on this break, and then every break we take, we're taking speakers back.
1:08:17So don't leave because you'll get some more nuggets. Hey, guys. On this break, go to maxoutupgrade.com.
1:08:22Maxoutupgrade.com and we done. Thank you, dude.
1:08:26Thank you. Thank you, guys. I appreciate that.
1:08:28We'll see you guys in fifteen minutes.
The Hook

The bait, then the rug-pull.

Ed Mylett does not open with a framework. He opens with a two-minute sizzle reel that tells you he has already been in the room you are trying to get into, then spends the next 60 minutes making the case that the only thing separating where you are from where he is was one more decision made from love instead of fear.

Frameworks

Named ideas worth stealing.

20:45concept

One More Standard

Set a floor of one more in every domain: one more rep, call, page, conversation. Standards are what your life becomes; goals are what you hit 25% of the time.

Steal forproductivity, habit-building, any coaching context
34:25concept

RAS (Reticular Activating System)

The prefrontal cortex filter that reveals what you believe to be true. Buy a Tesla and you start seeing Teslas everywhere. What you believe, you prove.

Steal formindset and belief-change teaching
56:19list

Love / Care / Believe / Show

  1. Love them
  2. Care about them
  3. Believe in them
  4. Show them how to do something better

The four things every child in the orphanage wanted, and the four things Ed applied to every business he has built since.

Steal forleadership, sales, parenting, coaching
57:22concept

Compound Pounding

The pinata breaks on the last hit, but it was broken by every prior hit. Most people quit before the candy comes out.

Steal forlong-term effort and persistence framing
37:45concept

The One (Neo)

Every family lineage has a person who rises up and permanently changes the trajectory for everyone after them.

Steal forfamily legacy, first-generation success, breaking generational patterns
CTA Breakdown

How they asked for the click.

VERBAL ASK
17:00product
“Go to maxoutupgrade.com. Buy one book. Every dollar today goes directly to the families in Uvalde.”

Embedded naturally into the Uvalde emotional beat -- the charity angle made the ask feel generous rather than commercial. Repeated by MC Pete Vargas. Multiple book bundle tiers (1 / 4 / 10 / 250 books) with escalating rewards including a day at Ed's house.

MENTIONED ON CAMERA
02:45bookThe Power of One More (book) ↗
16:01linkvictimsfirst.org ↗
06:25linkmaxoutupgrade.com ↗
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
Storyboard

Visual structure at a glance.

MaxOut LIVE open
hookMaxOut LIVE open00:00
Ed intro reel
promiseEd intro reel08:20
Uvalde pledge
ctaUvalde pledge19:15
Goals vs standards
valueGoals vs standards22:00
Cancer years montage
valueCancer years montage38:15
Pinata / compound pounding
valuePinata / compound pounding57:22
Close / book CTA
ctaClose / book CTA1:01:20
Frame Gallery

Visual moments.

MaxOut LIVE open00:00Frame at 01:35 from The Power of One More01:35Frame at 02:08 from The Power of One More02:08Frame at 03:05 from The Power of One More03:05Frame at 03:51 from The Power of One More03:51Frame at 04:42 from The Power of One More04:42
MaxOut LIVE open00:00Frame at 01:35 from The Power of One More01:35Frame at 02:08 from The Power of One More02:08Frame at 03:05 from The Power of One More03:05Frame at 03:51 from The Power of One More03:51Frame at 04:42 from The Power of One More04:42Frame at 05:34 from The Power of One More05:34Frame at 06:43 from The Power of One More06:43Frame at 07:16 from The Power of One More07:16Ed intro reel08:25Frame at 08:43 from The Power of One More08:43Frame at 09:26 from The Power of One More09:26Frame at 10:43 from The Power of One More10:43Frame at 11:33 from The Power of One More11:33Frame at 12:25 from The Power of One More12:25Frame at 13:02 from The Power of One More13:02Frame at 14:09 from The Power of One More14:09Frame at 14:59 from The Power of One More14:59Frame at 15:48 from The Power of One More15:48Uvalde pledge16:42Frame at 17:33 from The Power of One More17:33Frame at 18:41 from The Power of One More18:41Frame at 19:15 from The Power of One More19:15Frame at 19:49 from The Power of One More19:49Frame at 20:59 from The Power of One More20:59Goals vs standards21:50Frame at 22:18 from The Power of One More22:18Frame at 23:20 from The Power of One More23:20Frame at 24:05 from The Power of One More24:05Frame at 25:24 from The Power of One More25:24Frame at 26:03 from The Power of One More26:03Frame at 27:12 from The Power of One More27:12Frame at 27:51 from The Power of One More27:51Frame at 28:42 from The Power of One More28:42Frame at 29:34 from The Power of One More29:34Frame at 30:24 from The Power of One More30:24Frame at 31:15 from The Power of One More31:15Frame at 32:07 from The Power of One More32:07Frame at 32:58 from The Power of One More32:58Frame at 33:49 from The Power of One More33:49Frame at 34:41 from The Power of One More34:41Frame at 35:32 from The Power of One More35:32Frame at 36:23 from The Power of One More36:23Frame at 37:15 from The Power of One More37:15Cancer years montage38:06Frame at 38:58 from The Power of One More38:58Frame at 39:51 from The Power of One More39:51Frame at 40:40 from The Power of One More40:40Frame at 41:32 from The Power of One More41:32Frame at 42:25 from The Power of One More42:25Frame at 43:16 from The Power of One More43:16Frame at 44:07 from The Power of One More44:07Frame at 44:57 from The Power of One More44:57Frame at 45:49 from The Power of One More45:49Frame at 46:41 from The Power of One More46:41Frame at 47:32 from The Power of One More47:32Frame at 48:23 from The Power of One More48:23Frame at 49:14 from The Power of One More49:14Frame at 50:06 from The Power of One More50:06Pinata / compound pounding50:59Frame at 51:48 from The Power of One More51:48Frame at 52:41 from The Power of One More52:41Frame at 53:31 from The Power of One More53:31Frame at 54:23 from The Power of One More54:23Frame at 55:14 from The Power of One More55:14Frame at 56:05 from The Power of One More56:05Frame at 56:57 from The Power of One More56:57Frame at 58:01 from The Power of One More58:01Frame at 58:33 from The Power of One More58:33Close / book CTA59:11Frame at 60:23 from The Power of One More60:23Frame at 61:15 from The Power of One More61:15Frame at 62:05 from The Power of One More62:05Frame at 62:56 from The Power of One More62:56Frame at 63:48 from The Power of One More63:48Frame at 64:40 from The Power of One More64:40Frame at 65:31 from The Power of One More65:31Frame at 66:03 from The Power of One More66:03Frame at 67:13 from The Power of One More67:13Frame at 68:05 from The Power of One More68:05
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