How to Make Amazing Vlogs (Content Playbook)
Six vlog formats, two editing styles, and the three-shot habit that makes them easy to actually film.
August 10thCreator
Six vlog formats, two editing styles, and the three-shot habit that makes them easy to actually film.
August 10thOren and Sir Kensington's founder Scott Norton break down how brands turn customers into characters, using Vacation, Wes Anderson, Ralph Lauren, and Anduril as case studies.
August 5thA working creative director walks through the three eras of the job and hands over the exact toolkit for applying it to a person instead of a brand.
July 12thA 25-minute whiteboard argument that this summer is the last window to build a lean, compounding marketing operation before saturation closes the gap.
June 6thA 24-minute breakdown of how men and women live on algorithmically separate internets — and what the brands selling to them already know.
May 17thA 22-minute tactical breakdown of five social-media archetypes — Oracle, Performer, World Builder, Catalyst, Helper — with the resource-audit prerequisite most strategy videos skip.
May 2ndA 17-minute playbook for talking on the internet — formats, frameworks, ideation, scripting, and the one habit that makes you a better thinker.
April 26thA 25-minute content operations playbook covering team structure, brand examples, and the pod system for turning any marketing org into a media company.
March 22ndA 35-minute A-to-Z playbook from beginner to advanced: levels, archetypes, formats, positioning, monetization, and the timing framework most people get wrong.
September 11th 2025Ten repeatable moves that turn any boring business into scroll-stopping content.
June 15th 2025