How to Creative Direct a Personal Brand
A working creative director walks through the three eras of the job and hands over the exact toolkit for applying it to a person instead of a brand.
July 12thCreator
A working creative director walks through the three eras of the job and hands over the exact toolkit for applying it to a person instead of a brand.
July 12thA 25-minute whiteboard argument that this summer is the last window to build a lean, compounding marketing operation before saturation closes the gap.
June 6thA 24-minute breakdown of how men and women live on algorithmically separate internets — and what the brands selling to them already know.
May 17thA 22-minute tactical breakdown of five social-media archetypes — Oracle, Performer, World Builder, Catalyst, Helper — with the resource-audit prerequisite most strategy videos skip.
May 2ndA 17-minute playbook for talking on the internet — formats, frameworks, ideation, scripting, and the one habit that makes you a better thinker.
April 26thA 25-minute content operations playbook covering team structure, brand examples, and the pod system for turning any marketing org into a media company.
March 22ndA 35-minute A-to-Z playbook from beginner to advanced: levels, archetypes, formats, positioning, monetization, and the timing framework most people get wrong.
September 11th 2025Ten repeatable moves that turn any boring business into scroll-stopping content.
June 15th 2025