25:23orenmeetsworld · Tutorial
How to build a marketing team in 2026
A 25-minute content operations playbook covering team structure, brand examples, and the pod system for turning any marketing org into a media company.
March 22ndThe argument in one line.
Personal branding is not a creator ambition -- it is career infrastructure, and the four-level framework clarifies exactly how far you need to go to get the return you actually want.
Read if. Skip if.
READ IF YOU ARE…
- A creative, marketer, or business professional wondering whether investing in personal brand is worth the time commitment.
- Someone stuck under 500 views who cannot figure out why the basics are not moving the needle.
- A person with an existing small audience who has not yet set up an email list or a clear monetization offer.
- Anyone three to six months into content creation and questioning whether to keep going.
SKIP IF…
- You are already operating at a large-scale influencer level -- this is oriented toward beginners and early intermediates.
- You want tactical, platform-specific growth hacks; this stays deliberately strategic.
The full version, fast.
Personal brand is permanent -- the workforce increasingly rewards it and there is no returning to a pre-creator era. The central framework is four levels: level zero (everyone online), level one (brand as career extension, not identity), level two (brand begins to define you), and level three (larger than life). Most people should target level one and stop there. Content-market fit means matching your genuine interest to a niche with enough TAM to reach your actual goal -- whether that is getting hired, attracting clients, or building distribution for a side project. On timing: do not expect money until year one, do not make a strategic plan until year two, and do not trust the trajectory until year five.
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00:00 – 01:22
01 · Cold open and promise
Host introduces scope and establishes credibility through personal journey -- mistakes made, lessons learned, approaching 1M followers.
01:22 – 02:27
02 · Personal brand is permanent
Argues that promoting yourself is now part of cultural fabric -- AI resumes, remote work, less mentorship, and the creator economy all reinforce it.
02:27 – 03:46
03 · The views-are-down theorem
More creators plus better algorithms means less mass reach -- but this is the opportunity for small niches. The sweet spot is 3-10K views per video.
03:46 – 09:56
04 · Four levels of personal brand
Level 0 (everyone online), Level 1 (career extension), Level 2 (begins to define you), Level 3 (larger than life). Five Level 1 archetypes: carousel dumper, documentary, hobbyist, casual poster, journeyman.
09:56 – 11:46
05 · The no-competition model
Of 100 people who say they will start a brand in your niche, 80 never begin, 10 quit early, 5 get shiny object syndrome, 2 have bad luck -- leaving three.
11:46 – 14:33
06 · HubSpot sponsor -- Loop Marketing
Mid-roll for HubSpot Loop Marketing playbook. Four stages: Express, Tailor, Amplify, Evolve.
14:33 – 16:03
07 · Content formats toolkit
Video (green screen, yapping, quick hits, vlogs), carousels (casual dump vs designed), text (LinkedIn/Twitter). Designed carousels travel farther than raw text.
16:03 – 19:43
08 · Content-market fit and TAM
Niche maxing: ultra-specific audiences with small TAMs can still hit career goals. Content TAM: measure interest size before committing. Match genuine interest to the goal you actually have.
19:43 – 22:14
09 · Positioning types
Counter-positioning (flip production level or stance), mirror with a twist (copy format, change one radical element), standout demographic (gender, location, life stage angle).
22:14 – 24:55
10 · Feedback loops and view thresholds
0-500: focus on why anyone should care. Above 1K: think through idea and hook quality. 10-50K: study outliers and repeat. 100K+: systems, team, planning discipline.
24:55 – 26:48
11 · Scaling: format remixing and tribal affinity
Same ideas travel differently in different formats. Attention hacking via pop culture and tribal signals. Personality + showing your life + community engagement build lasting affinity.
26:48 – 28:13
12 · Advanced: marquee properties and signature series
A named newsletter or podcast can outlast the creator brand itself. Signature recurring series give you a thing people know you for. Go wide across every network once you have the content.
28:13 – 30:01
13 · Monetization: bio, email, lead magnets
Step one: contact in bio. Step two: email list (Substack for social growth, ConvertKit for low cost, Beehiiv for monetization). Lead magnets + landing pages drive the retained audience.
30:01 – 32:20
14 · Monetization ladder
Services (show the work, let people know it exists). Low-ticket teaching. Brand deals (contact in bio, whitelist for ads). Products last -- build the audience first.
32:20 – 34:08
15 · Content concept formulas
Free work (make it for a big brand publicly). Niche niche playbook (take a broad topic, narrow to a specialty). Idea content. Wooden expertise. Curation.
34:08 – 35:36
16 · The time framework
30 days: prove you can do it. 100 days: it is a habit. 365 days: first money. 2 years: enough data to plan. 3 years: stay on the plan. 5 years: superpower unlocked.
Lines worth screenshotting.
- Personal brands are dead really means being an influencer is hard -- promoting yourself is permanent and growing.
- 80 out of 100 people who say they will start a personal brand never post a single thing; posting for 60 days puts you among three survivors.
- Level one -- brand as career extension, not primary identity -- is where most people should aim and stay.
- A thousand views from the right thousand people beats 100,000 from the wrong audience every time.
- Viral does not equal money or value; view quality beats view quantity for every personal brand goal except creator fame.
- The views-are-down theorem is an opportunity: niche algorithms mean a small, specific audience is easier to reach than a mass one.
- Counter-positioning does not mean opposite content -- it means different production level, experience level, or tone aimed at a different subset of the same audience.
- The pillar system works because no single content type lasts forever; four rotating pillars give you something to push forward when one falls off.
- Contact in your bio is the first monetization step -- you cannot sell if people cannot find you.
- An email list lets you tap in whenever you want, long after the algorithm has moved on.
- The reason why they watch is the reason why they buy -- a humor channel cannot easily pivot to selling productivity courses.
- Free work published online is a portfolio and a sales pitch simultaneously -- if it is good, inbound comes.
- Niche maxing works even with tiny TAMs because 200 views from people who will eventually hire you is worth more than 20,000 from people who never will.
- Do not make a strategic plan for your personal brand until year two -- you do not know enough at month three to plan correctly.
- Year five of consistent personal brand building creates a superpower that transfers to any job, offer, or pivot you want to make.
Personal brand is infrastructure, not identity.
WHAT TO LEARN
The frame that unlocks this video is Level 1: a brand that helps your career without requiring you to become a creator -- and most people never need to go further than that.
01Cold open and promise
- Credibility built by listing mistakes, not only wins, sets a more trustworthy frame than a pure highlight-reel opener.
02Personal brand is permanent
- The workforce changes that make personal brand feel overwhelming -- AI, remote work, less mentorship -- are the same forces that make it more valuable.
03The views-are-down theorem
- Better algorithms delivering niche content to niche audiences is an advantage for small brands: your 3,000 views are more targeted than they used to be.
04Four levels of personal brand
- Most people should target Level 1 (brand as career extension) and never need to reach Level 2 or 3 to get the return they want.
- The five Level-1 archetypes lower the bar -- you do not need to be a creator to build a useful brand presence.
05The no-competition model
- The attrition math -- 100 intend, 3 remain -- means your niche is almost always less crowded than it feels, and persistence is more valuable than a strategic edge at the start.
07Content formats toolkit
- Designed carousels travel farther than raw text because they carry information visually; the same opinion you post as a LinkedIn paragraph reaches a different and broader audience as a carousel.
08Content-market fit and TAM
- A small TAM is not a disqualifier if your goal is to be known by the right 200 people -- the TAM test only matters when you are trying to scale revenue or reach.
- Mapping your genuine interest against content TAM before committing to a niche prevents building an audience you cannot monetize in the direction you want.
09Positioning types
- Counter-positioning works best when dominant players share a production or experience signal that leaves a relatable entry point open.
- Mirror with a twist is lower risk than pure counter-positioning because the content format is already proven -- you change one variable rather than betting on a completely new approach.
10Feedback loops and view thresholds
- Each view band has a different diagnosis: zero to 500 is an entertainment or value problem; above a thousand is an idea and hook problem; ten to fifty thousand is a repetition problem.
- Creating content variations (news -> playbook, news -> personal story, news -> versus) from a single source idea is how you test without starting over each time.
11Scaling via format remixing and tribal affinity
- The same idea distributed across video and carousel reaches different people -- the overlap between audiences who watch talking-head video and audiences who read carousels is smaller than most creators assume.
- Tribal signals (referencing a niche brand or subculture that only insiders recognize) filter for exactly the audience you want and make everyone else scroll past harmlessly.
12Advanced: marquee properties and signature series
- A named content vehicle (podcast, newsletter) that develops its own identity can outlive the creator brand and become a standalone asset.
13Monetization: bio, email, lead magnets
- An email list is the only distribution channel where the creator controls access -- social platforms can deprioritize your content, but they cannot remove your list.
14Monetization ladder
- Services are the fastest path to revenue because they require no product development -- showing the work and making contact easy is sufficient.
- Building a product after the audience exists means you know what the people who will buy it actually want.
15Content concept formulas
- Publishing free work for a real brand is a portfolio and an inbound sales pitch simultaneously -- if the quality is there, the inquiries follow.
16The time framework
- Not expecting money until year one eliminates the emotional pressure that causes most people to quit at month three.
- Five years of consistent brand building is a career superpower not because of the follower count, but because persistence itself signals a kind of reliability that most people never demonstrate publicly.
Terms worth knowing.
- Content TAM
- Total available market for a content niche -- the rough ceiling of how many people are interested enough to watch, share, or act on content about a specific topic.
- Niche maxing
- Deliberately targeting the smallest viable audience that shares a hyper-specific interest, trading reach for depth of relevance.
- Pillar system
- A content strategy structure of four recurring content types or themes, tracked monthly by performance and rotated when one loses traction.
- Counter-positioning
- Differentiating a personal brand by flipping a dominant signal in the niche -- production level, experience level, tone, or point of view -- to appeal to an underserved subset of the audience.
- Mirror with a twist
- Copying the content strategy that already works in a niche but changing one radical element -- aesthetic, delivery format, or framing device -- to avoid being a clone.
- Standout demographic
- Positioning a personal brand by leading with a demographic identity (gender, geography, life stage) that is underrepresented in the existing niche.
- Marquee media property
- A named content vehicle (newsletter, podcast, recurring show) that can eventually become better known than the creator behind it.
- Loop Marketing
- HubSpot framework for non-linear buyer journeys: Express, Tailor, Amplify, Evolve -- four stages designed to replace the traditional linear marketing funnel.
- Cut30
- The host's content creation training program, referenced as the source of several frameworks taught in this video.
Things they pointed at.
Lines you could clip.
01:23
“Promoting yourself is permanent. It is settled in. It is part of now our cultural fabric.”
09:56
“A hundred people say they want to start a personal brand. 80 of them will never even start.”
11:46
“There is no competition. No matter who you are, you can stand out.”
19:10
“Viral does not equal money or equal value. It is about view quality for you.”
34:08
“I would not expect to make a dollar until you were 365 days in.”
35:00
“There is no such thing as too late or too old. There is only I am not gonna put in that same amount of time that the 23-year-old has.”
Word for word.
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00:00In this video, we are gonna talk about the art of the personal brands.
00:04How to build a personal brand from beginner to advanced. So I'm gonna cover about 20 super critical concepts in here from levels of a personal brand, the funnels, pillars, testing, what makes sense for who, the difference between personal branding and creator, how to achieve your goals,
00:19content types to do it. I'm super excited about this because
00:23over the last few years of building a personal brand for the first time, I have messed up constantly. Done the wrong things. I've launched stuff and not followed up.
00:30I've blown money. I've gotten to bad content creation habits. Every single time I picked myself up and got right.
00:36And right now, I've been on this trajectory having made content just a little bit under three years coming up on a million followers and headed to be one of the bigger personal brands in the space if not in general. And I've had to actually think really critically about this except the workshops at companies who want their teams to develop it personal brands.
00:52I've trained now thousands of people in Cut 30 to make content for the first time. So I've had to distill so much of this down into actionable frameworks, and that's really where the power is. And it's also something that I'm passionate about, especially for a younger generation of people to stand out, and especially for creatives, marketers, people who have that special something, you actually really get to shine when you put yourself out there.
01:12There's a lot of ways to do it. People think about it the wrong way, and we're gonna break it all down here. Let's lock in.
01:18So first, it's funny. You will see clickbait on here and on social media that's like personal brands are dead. And what I think they really are meant to say is that being an influencer sucks, and being a creator is not for everybody.
01:29But an interesting thing is promoting yourself is permanent. It's settled in. It's part of now our cultural fabric that we exist in an era of like AI resume generation and review.
01:40We're remote. There's less mentorship. There's gaps in training.
01:44And you could see an inevitability when the workforce just basically looks like . And personal brand is a way to steer yourself out of that. And I like to always use this chart when I talk about this.
01:55Basically, we used to have these traditional lives. You have a job, and then for many Americans, usually there's a side hustle. Right?
02:01But now with the creator journey for any creative, that's become much simpler because basically you have so many ways to easily make money that don't involve having a whole separate business. The actual networks will pay you to post on them. You can do affiliate content and stuff like TikTok shop.
02:13But also, what I don't even mention in this chart is that you get basically more enterprise value with a personal brand, especially when you're recognized in your niche. Companies begin to pay a premium for those people over time. And that doesn't happen right away.
02:24But I say all this to say personal brand is permanent. We are never going back to a previous era. You talk to a lot people that were in the workforce during COVID and they just want everything to go back simpler.
02:33You keep having this thought of like, when are things gonna be like normal again or easy or simple? And the answer is they're not. They grow increasingly complicated.
02:40Things are increasingly noisy. One of the biggest things that holds people back from wanting to have a personal brand is it feels overwhelmed to be like, in addition to everything else I do, now I gotta create content. And to me that really feels like a channeling issue.
02:52You're overwhelmed because you're overwhelmed by sensationalist news and your phone. They are occupying so much of your brain power.
02:59You're gonna be so much less overwhelmed by creating something you're excited about or promoting yourself in a way that then leads to rewards for you down the line. I cannot describe how big that shift is and what you do with some of your time. But one other critical aspect of modern culture to think about here is what I call the flattening of content or the views are down theorem.
03:17You see social media content you created all. Now you see all the stuff online. Views are down.
03:20I can't give views anymore. And one of the big reasons for this is there's more creators than ever, more personal brands than ever, more content popping out into the world. Also, with that comes algorithms that are getting way better at giving people content super relevant to their interests and needs.
03:33They do this by geography. They do it by interest. They do it by overlapping interest.
03:36If you are in Tulsa and you are into anime and real estate, you are getting an algorithm on multiple social networks, YouTube, Instagram, TikTok, x that is built around that. It also knows your political beliefs. It probably knows what you're attracted to.
03:48Terrifying on one aspect. But on the other aspect, there's simply less of a market for everything. If you make big universal content, you're competing against way more niche stuff that may get less views but is more interesting to the viewer.
03:58But that is the opportunity for small personal brands, for people that are just trying to achieve something, make it easier for them in their lives as you can actually speak to a niche. It's a thousand people, 2,000 people, and achieve the objectives you wanna achieve without having to create this huge thing. So I actually really feel like the sweet spot for most personal brands and people that are making content is really in this, like, three to 10,000 views of video range.
04:18Or if you're doing more than that, it's kinda going outside of what you're trying to achieve. If you can consistently do that, you have a solid skill and you're able to reach people that are genuinely interested and invested in moving your personal brand forward. This is a good way to note start talking about the levels of personal brand.
04:32There are four levels starting with zero to make it extra complicated. As far as the difference between a personal brand and a creator, the goal of establishing a personal brand is different than the goal of trying to be employed as a creator. I wanna distinctly do that because I made a lot of videos about becoming a creator.
04:45For a personal brand, your goal is to help you in your career or in future things that you wanna do. Have a platform with which that will help. And everyone who's online intrinsically has a level of personal brand.
04:55So I call that level zero. But you can go through first two levels of this and make some content but not truly be a creator. You can casually make content.
05:03The goal of this is not necessarily to make you money, it is to again build the brand. The perception others have of you when you're not in the room. Easiest way to define the brand.
05:11Then level one, this is the level of personal brand I feel almost everyone should aspire to, especially if you're in the business world at all, is a personal brand that is an extension of what you do but does not define you. You make content. You put things out there in the universe on whatever networks you choose.
05:24That helps tell your story, show people what you do, why you're special, whether that's at work or personal. But again, it doesn't define you. You are not a creator.
05:31It's not a primary thing you aspire to. You're not trying to live off it. You don't think about it every single day.
05:36It is just a thing that is in the habit of what you do. That is level one. And there are five archetypes I like to talk about in level one.
05:41The first is the carousel dumper. This is someone who basically posts mostly on Instagram and says, I'm gonna post carousels. Great format for this.
05:47Have a bunch of the things that are happening in my life in rapid succession. So I'll have 10 photos of a thing I worked on at work multiple things that happened over the summer, whatever it is. You can use that to begin to showcase to people what it is that's happening with you.
05:58And you'll notice that some people run this kind of to the mood. You'll notice that there's like creative directors with 70,000 followers who kind of just do this, but the stuff is cool enough that it's actually beginning to got them some serious traction. Do not underestimate this.
06:08Second is the documentary. You are using social media to document your life milestones, your brand and career milestones, and the things that you are doing regularly at work.
06:17Hey. I got this raise. Hey.
06:18I worked on this project. Again, you're not trying to be a creator. Maybe not doing this a ton.
06:21You do it occasionally. You're posting on LinkedIn. You're celebrating those milestones, whatever it is.
06:25The third is the hobbyist. Do have something you're passionate and you care about? Maybe you are a salesperson at a roofing company, but you're also a woodworker.
06:31You make content about the woodworking. You begin to have some depth in your personality so that people that know you and you get closer on and know you for this other thing. This gets really powerful when there's alignment.
06:39Hey. You're a realtor, but you're really into interior design. And so you're bringing that hobby into real life.
06:43You're showcasing mood boards. You're showing off stuff you like. You'd be doing some response content about that.
06:47You bring that hobby that's tangential to what you do into the social media that surround you. This is an excellent way to do that.
06:53You're just passionate about one aspect of that or a cross section subculture of that, it can bleed over. If you're a cinematographer and you love cars and you are making cinematography solid, really good looking, real content about the cars in the free time, that's gonna be a massive benefit to you inside your career to show off that you're good at content on social media, develop a portfolio that's inside of your work without having anyone question that this guy's really into cars.
07:12Then we have the casual poster, people that just document stuff in their life. Especially if you're extroverted, like to yap to the camera, or if you're funny, like to do skits, anything like that. You are just posting.
07:20Not high production, not super thought through, but you are putting content on the Internet. A huge chunk of Gen Z is just like this. They make some skits with their friends.
07:27They post some content. They're yapping about whatever it is they bought. That is a thing.
07:31It is an archetype. It is super useful to begin building a personal brand. Harder for older generations who just don't think like this.
07:36And then the journeyman or woman. That is you're trying to accomplish a specific thing in documenting and learning to draw in sixty days.
07:42You're basically saying I'm covering x in x time frame, and I'm doing that online. You basically have gone from zero to one, but you have an actual plan of what you're doing for it because being having a personal brand like this helps you understand content, how it goes out in the world. This is a huge thing to think about.
07:56Everything we do now and almost every business comes back to content. What's going on the Internet? What's going in the ads?
08:01This is inherently now how we consume. This is a a cultural thing that we participate in that you then understand more of by having this brand. It makes you intrinsically more valuable and makes more people aware of you.
08:12Most people who start as a personal brand don't need to go beyond this. Then we get to level two where having a personal brand is part of your life and begins to define you online and offline. You're known for it.
08:21This is the spot where you begin to develop a brand, you make some money off of it, maybe you are a creator. You're being known for it. You're doing speaking gigs, whatever it is.
08:27And you begin to think, maybe I should be doing this full time. This is the hardest thing you reach because what I found is a lot of creators don't actually wanna do this full time. It is an amazing compliment.
08:36And what will happen here traditionally is the first job or place this happens at, it gets kinda awkward. People are discovering it. It wasn't there when they started.
08:42They're like, wait. This person does this now. It's weird.
08:44The second scenario you get in where people knew about it from the start is probably part of the reason they brought you in is amazing. You get to have these two things that exist in symbiosis. There's value for everybody.
08:54Then you get to level three when it's larger than life. You build a personal brand that grows beyond just what you post to your initial audience. Other people talk about it.
09:01It influences trends. It becomes something big. This is the Gary V's and all the kind of gurus you may know, who are really respected within their niche or people refer to you all the time.
09:09Used to be reserved for authors, right, and people that, like, had this more traditional clout, the Seth Godin, Tim Ferriss, Sheryl Sandberg, like, era of personal brand. Now that is people that make stuff on the Internet. And you may aspire to that.
09:21We're gonna talk all the way through that in this video, but I do recommend for most people just stick to number one. But before you even decide, decide where you wanna go. Think about what you want.
09:27You can always change this later, but think about you, what your priorities are, where you wanna go with this. And then I want you to know that there is no competition. There's really smart kid, Briar, who, uh, did cut 30.
09:37I saw his videos on TikTok. He made a video. It's actually, I think this is someone else's idea.
09:40But it's a video about how there's no competition, and there's a, like, a model out there for this. I think this is a really important thing to think about. It's something that has become really apparent to me in my personal brand journey that I didn't really believe at the beginning.
09:50So first, you have a 100 people that say they all wanna start a personal brand in your niche, whatever that is, hairdresser, sales funnel marketing, whatever it is. 80 of those people that say they wanna do that will never even start.
10:00They will not break zero to one. So if you break zero to one, you say you're gonna do it. You make those first pieces of content.
10:04You establish a plan. Beating 80% of the people that just the people that said they wanted to do it. Not you're already over probably to the 1% of everybody.
10:11That's a crazy thing to think about. Then 10 more of them are gonna quit early. They come in, they'll do something like that three day challenge we did, and they'll never think about it again.
10:17Now you're down to just 10 of a 100. Five of are gonna get shiny objects into them. They're gonna say, actually, you know what?
10:21I wanna do crypto. That's gonna lead you down to there's now 95 of those 100 people are gone. If you have been decided to do this and you do it for more than, like, sixty days, of the five of you left, two of them are just gonna be unlucky.
10:30Some shit's gonna happen in their life. Stuff's not gonna quite work out. They're gonna break an arm, whatever it is.
10:34Life happens. Now you're down to three. So a 100 people that started who wanna do that same thing as you, three are left and you are one of them.
10:39Those are gonna be the only people in your niche creating content. Now, obviously, if there's tens and tens and tens of thousands of people in your niche that aspire to do it, there'll be a bigger pool, but most likelihood, there aren't.
10:48And I think about that on YouTube. I look around on YouTube constantly, like, why are there not more marketing creators that I wanna watch, like marketing and branding? There's a handful, and they're, like, my friends for the most part.
10:56And some big ones have been around forever, but I've, like, this in the last, like, couple years, there's basically no one who's above, like, 50 k besides, like, Kane Calloway, uh, who's a friend of mine. But even then, he's very focused in on, storytelling, like, social media.
11:08But there's really, like, very few people being like, let's talk about campaigns. Let's talk about why this works. Let's do these thorough tutorials.
11:12Let's really approach this like a YouTuber, which is just shocking to me being it's one of the biggest industries in the world. There's kind of infinite demand of those people that who will consume it on YouTube. There's money to be made off of it, people just don't do it.
11:22Now there's a whole pool. There's there's a 100 people who do this on Instagram. They actually make marketing content.
11:26Of those 100 people, all of them, all 100 of them have been like, should I do YouTube? I wanna do YouTube. That has been unanimous.
11:32And of that, can literally call out the 10 to 20 that have tried and the 10 that quit too early. Most of my friends tried and made, like, two videos. I've got shiny object syndrome.
11:38And there's three left. You know, that's like literally it's Kane and myself and Mark now with open residency. Right?
11:43It's a small group. I say all that to say, there is no competition. You, no matter who you are, can stand out.
11:49So something you've heard me talking about is that the marketing funnel is not flowing the same. Things are different than a year ago. 60% of searches now end without a click.
11:57Buyers do research with AI, and attention is scattered. Moving people through your brand from awareness to consideration to decision used to be a funnel, but now it's more of a loop that's always evolving. And marketers have to think like this.
12:09That's why I wanted to share this new framework from HubSpot. Well, I'm partnering with on this video. It's products I've used for more than a decade.
12:15They understand this change and created Loop Marketing, a growth playbook for the AI era. And they actually put together some free super useful marketing prompts you can put inside your favorite LLM. They're across the four stages of the new loop, and I'm gonna break that down with some examples.
12:29So the first stage of this loop is Express. This helps you build a brand guidebook and apply it. The prompts in this stage tackle things from brand differentiation analysis, customer journey mapping, archetype identification.
12:39Then tailor. This helps enrich data about your customer and create custom experiences that are better designed for the modern internet, special landing pages, emails, things like that. Then amplify to better figure out how to reach your customers with prompts like strategic partner identification, even regional marketing strategy analysis.
12:57Then the fourth stage is evolve to design testing strategies and interpret analytics your brand has. This is about having four stages all work together. And with loop marketing, you're not just getting random prompts, you're getting a complete marketing system.
13:09It's really next level. It builds on itself all the way from brand foundation through to optimization. So these are all fully built prompts you can use inside your favorite LLM, and they form a super thorough basis for any marketer to work to become a 10 x marketer who can drive real impact in the AI era.
13:22Stay in the loop with these prompts from HubSpot at the link below in the description, and thanks so much to them for partnering on this video. So your toolkit is content formats. What do you actually make?
13:30Video, design carousels, text. Those are kind of your options to put stuff out there on the Internet. Video, you have green screen, the kind of content that I've made on Instagram and TikTok.
13:37Green screen is an amazing format. I've actually tested more produced content and also other stuff versus green screen. It's really hard to beat Cause it shows a visual behind you that you are talking over.
13:45You can do it in CapCut. Can do it in the edits app. You can do it natively in Instagram or on TikTok.
13:49It's easy, but you get a visual. You get to watch while someone's kind of talking over it and you can read the text. So no matter what one wants to do, they can follow along with your story.
13:57It's an amazing vehicle to be able to talk about things that are happening. And there's also just yapping, is literally just talking to the camera. Works best on TikTok, works a little bit everywhere, but an option.
14:05But if you don't wanna talk at all, you have what I call quick hits, which is just a video of a couple clips that you actually play some text over. Amazing super underrated format, huge cam. If you are at all clever or useful, you can use this to your maximum advantage.
14:17A lot of personal brands are just built off this. And you have vlogs, slightly longer versions of these oftentimes with a voice over. We're actually telling real stories, making real video content there.
14:24And you have carousels. You have the carousel dump I talked about where you're kinda putting casual stuff out there. It's not really thought through or maybe it's thought through but it's not like designed.
14:31Then you have produced carousels, designed carousels. This is easier than ever with like creative market and templates and all that stuff. You can make good looking stuff for this and having design is like a super underrated skill set.
14:40Putting that together and being able to share your opinion on things is like a huge leg up. If you look at a lot of text content, content you put on LinkedIn, content you put on Twitter is a good place to start. Text just does not travel the same way, especially with AI.
14:50Super easily replicable. Most people don't even believe you wrote it yourself. You can take the format for that, which is basically like what happened in the news?
14:55What is this trend I see? I did a thing or this bookmark or thing I found interesting. Establish that subject, and then a response.
15:01I believe it is good or bad or here's how I would do x or y or out about it. That's a great way to begin contributing to your niche. This earnings report happened inside consumer packaged goods.
15:09I work in there. Here's what I think it means for our industry. Here's what I learned from it.
15:12But you then put that into a carousel format and something more designed, all of sudden that travels way farther. Then you go do a video about it, you're building in a whole different way. It's a great way to think about that.
15:19But those are kind of the formats you have to play with to establish this on the Internet. But to start, we wanna think about this thing called content market fit. There's two concepts within it.
15:26Niche maxing and content TAM or content total available market. So niche maxing is basically like if you have a super specific interest, again, you can get in front of the people with that same super specific interest. They may not get huge views, but it gets views that matter to you.
15:37Again, 200 views, a thousand views that matter to you in your career is way different than if you're trying to be a creator. A handful of those can just be the people that will eventually hire you one day, but they're noticing what you're doing in your journey and taking more of that in. You're beginning to build that network out.
15:49I would say it's okay to niche max. I would basically look at what are the niches you are interested in, then look at their TAM, their total available market. How interested are people in it?
15:56For instance, me, I love aesthetics. Interesting looking stuff. The different aesthetics of everything.
16:00No matter what it is, I like it. Maximalism, brutalism, yassified design, whatever it is.
16:05I'm intrigued. I'm interested. I wanna talk about it.
16:07I wanna give opinions on it. I love it. I also love the math of money.
16:10I love cost models. I love what things actually cost to produce and margins and building that out and ROAS and the whole side of, marketing that involves the number. If I talked about the math of money, I would have a pretty low content tan.
16:19You see, I do not talk about that very frequently. But I can have a channel on here that had 2,000 subscribers that got a thousand views of video, and they were all ultra high value people who also care about the math of money. Ultra high value niche, small TAM.
16:31And that would be completely okay if my goal was to make sure I was aware enough to get higher in the future. But now I'm in the middle. Aesthetic branding and sex in general have a pretty good TAM, but they're not huge.
16:39Not the same TAM as I wanna make good better social media content or whatever that looks like. It's a good middle of funnel, works out well for me. I love to talk about it.
16:45I would be kind of listing out what are those things you are excited about and wanna talk about both personal and business and then look at what is that TAM and does that TAM help you achieve your goal. Goal for most people with a personal brand, I wanna make it easier for myself to get hired and get paid more in the future in work.
16:57Second goal, I wanna build distribution to be able to do side projects and freelance. Third goal and honestly more underrated, I want to attract a partner. Guys and girls, this is a thing that is very common.
17:06This also works. But begin thinking about what are the what is the reason you're doing this, and there's also some overlap between them. What are the things I'm into I could showcase, and then what do I do from the formats above to actually get there?
17:14And then a reminder, to reach your TAM, all those people. No one gives a shit about you. They give a shit about them.
17:19How do you entertain them? How do you give them value? So it all comes back to every piece of content you identify.
17:24Am I entertaining someone or am I giving them values? If you're just talking about you, it's gonna have a smaller TAM. People might notice it.
17:29It might still be able achieve your objective, but it's not gonna go as far. It's just worth knowing that in the back of your head. And so the system that I use always to build this out and system we teach in Cutthirty is called this pillar system.
17:38You develop four types of content and approaches and you scale that over time. That's for creators. You don't need to think like that in your initial stages.
17:44You're just thinking about personal brand. If you wanna take it to the next level, this is how you actually approach it. You build up four content types and styles you are doing.
17:50This is what I do. Every single month, I have four different things I'm thinking about. They are my primary things.
17:54I talk about marketing ideas or I'm gonna talk about product development for extra y. I'm gonna do creative travel content. Four pillar.
17:59At the end of every month, I actually track the metrics on how did those do. What saves did they get? Views did they get?
18:04Shares did they get? Is it up or is it down? Is it this pillar losing interest or am I not doing good enough?
18:09And I make a plan to say I'm gonna remove this pillar, replace it with another, or I'm gonna improve it this way or that way. As the basics of creative strategy for a personal brand in like thirty seconds, rewind that like twice. Pillars is a really key concept.
18:19The second key concept is positioning. You have to decide if you wanna be bigger than just, I'm gonna talk a bit about me and that level one personal brand, how you position. So some things out there.
18:28Counter positioning. I'm, again, gonna call out Young Briar, makes TikToks about this kind of stuff. He makes TikToks about personal brand content, like monetizing it and stuff like that.
18:35And he counter positioned himself. He's a super lo fi. He's in, like, a basement.
18:38His positioning is like, I just had my first $40,000 month. So he's so he's new to this, and he's super young and fresh and coming out from an objective position, which counter positions against, I am Alex Hermozzi. I'm all these really established people with all this production.
18:50I made all this money. That's why you trust me by having a very relatable take. That's position type one, a counter position versus you see all the things that are happening in a niche.
18:57You wanna establish a personal brand in, and you say, how do I flip the script on that? How do I appeal to a different set of people than what's popular? And easy ways to think about that are production level and experience level, or if they say it's easy, you say it's hard.
19:09Right? How do you basically say, what are those messages that are resonating? What can I do that's the opposite?
19:13And then there's what I call mirror with a twist. That is you copy the things that are happening in your niche. You see a bunch of influencers or you see big personal brands, you see people posting on LinkedIn, they have a really good recurring strategy, but people who don't know what they're doing or think they're doing is they just copy it exactly and that might work.
19:26You've probably seen I have lots of copycats. They have decent follower counts but you know what works way better and doesn't get you a 100 comments like why are you taking this from that person etcetera. So we do what I call a twist.
19:35We have to change radically some of the production and the way it's delivered. So a good example of this is if someone was doing written playbook content and all of sudden you did that on whiteboards. There's a production twist.
19:44There's an aesthetic or niche twist and be like cool like I'm gonna talk about the same stuff. I'm only gonna talk about it using satanic metaphors whatever. One I like about this there's a, uh, agency, uh, my friend Will has called Cult Holdings where they position themselves as an agency.
19:55They make agency typical content but it's all presented within this idea of like cult memetics and, like, cult structures. Very similar content. Let's break down this thing that happened in marketing or this or that, but it's like but from the perspective of how is it cult related.
20:08That's a good example of mirror with a twist. And a third type of position that's really good is just a standout demographic. So for instance, Shelby Sapp, some of may or may not know her, she does like sales training for women essentially.
20:17You wanna be a salesperson, wanna make a lot of money doing sales and get commissioned sales jobs. This was a whole niche beforehand, but it was mostly bros, and you got athleisure wearing girl showing off the same bro lifestyle whipping around cars, spending expensive stuff, but appealing purely to other girls as an empowerment method was a very different demographic.
20:34So it's another one I really like to look at like how would you have a completely different angle on that because of your gender, location. I'm gonna do the same thing, but I'm doing it in Serbia. There's racial components that can work for this.
20:43There's lifestyle components that can work for this. Like, just some examples on ways to position to make your personal brand unique. Again, you don't have to care about that as much until you're trying to actually scale up.
20:51If you want to get better, you are making this content, you want to get better at it, you need a feedback loop. You make posts, you analyze them, you make variations based on your analysis, and you make more of the stuff that works. It's pretty simple.
21:00What I mean by variation? So say you're making posts about news that's happening in your niche or about a single concept. You can make a variant.
21:06You can say, I'm not gonna post the news. I'm gonna post the playbook of the news. This thing happened, but here's the four ways you could do it yourself.
21:11You could reposition that news to be able to tell your story within it being like, hey, I relate to this because I had extra y that happened to me. You could do a versus. You could take this piece of news and compare it to another piece of news.
21:19Those are ways you basically create a variant on on one traditional thing. This is a good reminder point. You're always trying to get more views, but viral just doesn't matter.
21:26Viral doesn't equal money or equal value. It's about view quality for you. It's about are you getting those thousand people that are watching that will help you whenever you're trying to achieve with that personal brand.
21:35I cannot like hammer that in enough that there are so many people out there that are achieving their goals with like a couple thousand followers and that is something to aspire to. Now, a couple notes on you. You wanna go through this journey.
21:45You wanna make content on the Internet. How to make you stand out? And if you're beautiful, amazing.
21:48You're gonna have this easy. But if you're not, it doesn't matter. If you look unique or memorable in any way whether that is a styling choice, you just have an oddball facial structure or body type whatever, that is a good thing.
21:58Do not be afraid to get on camera. Being memorable matters more than being perfect.
22:02If you are that, you just need to care. Every single person on this needs to care about how they come across, how they speak, giving a shit about the presentation. Do I look good?
22:11Do I look happy? Am I wearing something I'm proud of that people would respect? And this just I'm basically just looking at like if you had to go into the office for a job and the boss was there, would you be proud of how you look?
22:20And for creative industries, like, I mean, a wide variety of things. Same thing if you were to show up to a date is an equal would be a good qualifier. Your hair, your smile, your general presentation, whether no matter what you look like, just give a shit, goes so far in personal branding.
22:33And with that, giving a shit comes genuine positivity is the other thing. Do you want to help people? Does it feel like you're helping people?
22:39If you're negative all the time at some point people are going to hate watching you and have some disgust watching you and you're gonna attract the wrong element. The more positivity you have and the more genuineness you have, the more value you give, the better you're gonna feel about it when you make it and the better it's all gonna go.
22:53So with that said, let's talk about tackling what happens if you're not getting any views in your content and you wanna get more for personal brand. So if you're stuck in the zero to 500 range, this happens to most people, you can get a free 500 views on Instagram and TikTok, at least, you know, 50 to a 100. You can't break that out.
23:08Your number one question you need to focus on is why would anyone care? Why would anyone watch you? Reframe it to them.
23:13Are you giving them entertainment? Are you giving them value? What is my presentation like?
23:16Does it look good enough? Am I stopping them? That's that's the core.
23:19It's just the fucking basics, and you can easily begin to crack out of that range. Now getting above 1,000 comes down to actually thinking through the structures of that content.
23:27Is the idea good? Is the hook good? Is it technically well done?
23:30Are you just following the formulas that millions of people have basically followed prior to you? That's the kind of stuff we teach at Cut thirty, some stuff you can hit in that three day challenge. There's a lot of videos on the Internet you can go and just get into the basics of that.
23:39And then 10 to 50 k is just looking at your outliers and repeating it. You will notice I have a signature series called product versus brands. I do product versus brand once a week max.
23:47Three a month is kind of the right cadence because I do not want it to go away. I don't want to be oversaturated. If I made these three times a week, it would be dead.
23:54And you can watch creators do this and overdo their series and it goes away. And getting above that, getting 100 k every post, that's systems, that's scale, that's a team. It's people thinking through the content.
24:02How do I make this as good every time? What is my planning like? What is my filming like?
24:06That is more of a process thing than anything else. It has to be built into your life, has to have enough new ideas and variants you have to be living it. I wanna highlight you begin to get into this like the pro version of a personal brand.
24:15Don't oversaturate when you're increasing volume like I mentioned with my series. Like, don't beat the stuff you have to absolute death. You'll see all these folks like, hey.
24:22She got one content type and just, like, scale that, work highly on that. You have to get multiple. That's why that pillar system is so important.
24:28Having, like, four things you'd alternate in and out as you really scale a personal brand is because if you are starting to make content closer to every day, you need to have new stuff in testing even if it's not working because what you're doing is not gonna work forever. It's gonna fall off, and you have the ability to push in new stuff and iterate and move on.
24:41Uh, and I would highly suggest doing that versus always beating the same thing to death even if it gets less views. And then this idea of remixing ideas by format is super when you're beginning to scale your personal brand, you're doing one or two things right. You make green screen videos, you make yaps, you're doing carousels.
24:56Those same ideas work just as well in another format that different people consume. Not everyone watches video content of people talking. Not everyone reads carousels or longer form text or whatever it is, but the content ideas are likely the same.
25:07If I have a banger video, you'll watch. I remake those videos as carousels all the time. They reach a different audience.
25:12People that read carousels intrinsically different than a lot of people that watch videos. There's some overlap, yes, but not that much. You have a lot living in your existing content by just putting it into other formats.
25:21It's a great way to scale personal brand to reach more people. And if you wanna get better attracting initial attention, it's really about understanding context and attention hacking. Basically involve making your topics more interesting by leveraging things people are already interested in.
25:32Pop culture. Whenever we're talking about Cracker Barrel, it's really easy to make a video talking about Cracker Barrel attached to whatever you're doing. Store retail design, rebranding.
25:39Lot of ways to attach to this thing that's happening. People care about if you do it What are the things that are appealing to your demographic? That's an awesome opportunity for you to make something that's more resonant for your niche.
25:47And there's also this idea of tribal affinity. What do people really care about? What are those brands that are really that aren't recognized?
25:52Right? Everyone talks about, like, Arterix in the outdoor industry. Right?
25:54They don't talk as much about QU or Sitka. But if you talk about those as a signaler to these tribal people, you call one of those bad, you'll bring a whole bunch people out in the negative way. What are tribal signals you can give that make people understand that you understand it?
26:04Right. Like, there's like things that people only certain people recognize that are good to help you get to your niche. Personal brand goes beyond just talking about a niche, beyond making content.
26:10It's about building affinity. People have to want to like you, and with that comes personality. Personality breaks into a few of the key things.
26:16Right? Like that can be a chill personality, a fun personality, an outgoing personality, an alpha proper personality. There's a lot of ways to show that, but it's actually bringing that through what you really like.
26:24Then they're showing your life. When people find out of a dad, have a lot of questions. I don't talk about it But it adds another aspect to the things that I know about.
26:30And there's the idea of community engagement. If you're just replying to everybody, actually answering comments, making reply videos, making anecdotes, talking to people, going live, then you can basically curate the people you already have by actually showing that you care enough to give them your time and attention.
26:42Now we're gonna go into the advanced advanced section of this video, which is going big. You start to have a pretty good creator journey, pretty solid personal brand.
26:49You wanna make real money. So if you're going good in your personal brand, wanna take it to the next level. The first thing is a marquee media property.
26:54You will notice a lot of these people will have a marquee newsletter or podcast or an agency that make content if they're selling an agency service or a program to make content with. What do I mean by this?
27:03So look at, uh, so Maggie Sellers is a great example. She has a podcast called Hot Smart Rich. A concept that she repeated in a lot of her content, turned it into a podcast is probably more well known than Maggie Sellers at this point.
27:13I wouldn't recommend doing this until you have an established personal brand you're happy with, but that's a good next step. Establish that brand it. I have my hyper newsletter, and I made that specifically so it wouldn't be Orin's newsletter, and I partnered with someone on it.
27:23We do, reports. It's like a separate thing in business. It's less of a marquee than theirs.
27:27It's more of like a side thing, but you can decide how you wanna approach it. Next is developing like mini series and recurring topics from your pillars that people know you for. If people know you for a thing of content, the way people will know me for product versus brand, whether they like that or not, they know you for something.
27:40Winner series continue over time. You wanna have a signature thing that you're known for, that you're comfortable with, that's helpful, it helps you on that journey. But getting that marquee property, getting those signature series, and then going wide, taking these things across as many networks as you can.
27:53If you're making content, pushing it across as many places, making sure you're getting max value from it. You made that video once. It's also on YouTube shorts and it's on LinkedIn and you can post on Substack and carousels on YouTube community.
28:03You've already making these things. The five minutes to put it more places is more invaluable than whatever else you're spending that time Over into making money, the first step to make money for 90% of creators is put your contact info in your bio.
28:16The second one is to get an email list. I cannot speak to the power of the email list enough. You wanna leverage the social media component of it and you're not trying to sell courses and stuff like that, Substack will grow you the fastest.
28:26If not, Beehive and Convertkit are both excellent. If you're not trying to leverage the social component, Convertkit is great for low cost. Beehive is great if you ever did wanna pay to grow or you wanna monetize your email newsletter through their, like, placements and stuff and get quick small money.
28:39Yeah. I really want $100, $400 type stuff. Doesn't matter.
28:42Don't overthink it. Pick any of those just based on that description and run with it. And learn to set up landing pages.
28:46They're super simple. Why I like Convertkit the most of these is you can really simply just create a landing page, put a title and a subtitle, and someone can sign up for your list and get a download. You can set those up in like fifteen minutes.
28:56And that's what you wanna push people to. Summaries of all the things that you do or just, hey, my thoughts this week on whatever happened or my report from Blank or Why or this four step whatever. Drive people to those.
29:05You can use ManyChat to do that. You can use Stan to do that. There are software that actually allow you to the comment to get to it, or you can just tell people to go to the bio.
29:12Comments more effective. Bio is less intrusive. They both work.
29:15But that concept of lead magnets, landing pages, driving people to email gives you this retained audience. It's gonna help you forever.
29:21Even if you send an email out once a quarter, every time you need to tap in, the point of your personal brand is you being able to tap in when you want to. You can go hit that list that's saying I wanna sell something or I just started something or I'm looking for a new opportunity. Now, let's talk about sales and making money.
29:33So, the first thing I wanna know is why they watch is why they buy. It's why you see people that are very humorous content primarily or content that's mainly based on them being hot. Don't actually sell that much stuff unless it is being like this can also make you hot or this will also make you funny or make you laugh.
29:47Right? They attaches directly to it. But if they watch you for marketing tips, you are selling marketing tips.
29:51Brands that wanna give marketing tips will approach you. Right? So think about that.
29:54It's good mentality to think about when you monetize. But how do you monetize? First is services.
29:57And you show your service, let people know it exists, and have ideas. If I was doing x with my agency, here's how I would do it. That kind of thing.
30:05Presenting those out there from the perspective of this and making it super apparent the thing you do, that the service is something you offer is the easiest thing to sell. Level one, selling your time and services doing something as a function of your personal brand. Level two is low ticket teaching.
30:17I was just talking this through with a friend of mine who is a photography creator, who's really expert at lighting, who makes popular lighting content. It's like, yeah, make the $50 how to use two lights to improve your home photography setup as a super as a micro moment that people will pay money for that can't come through in a sixty second video, but you could give them a bunch of tips inside a thing.
30:34You could sell something low ticket. And the best thing about low ticket is then you can have a high ticket done for you. Hey, and for a thousand dollars, I'll get on Zoom with you and we'll all set up the lighting together until it's perfect.
30:42And c, you have brand deals. You have a personal brand, you're getting a lot of views, you're in a specific niche, you're gonna get approached for brands especially if like I mentioned before, your contact is in your bio. But to make that work, you need to show value to them.
30:52They need to be able to picture themselves in your content. They wanna see you doing it for other brands. Might mean you have to do some free stuff or some spec stuff.
30:58But talk about what you use, the tools you use, the things you do in your job, why you like it, and it goes for anything. Your makeup, fitness equipment, marketing software, they see themselves in that content that works. Then you make partnerships easy.
31:09Reply to stuff, be easy to work with, and then do deals and we'll promote it. Actively look for people's beginning especially we'll whitelist it. We'll run ads.
31:16People see your ad. Other companies will be like, let's use that person. It's not the best source of income in the world.
31:20I'd never wanna live off of it, but it's an awesome plus side when it comes that almost every person with a personal brand of a certain size can take advantage of. And then d the hard way is products. Right?
31:29If you establish expertise in any niche as part of your personal brand, it's so much easier to launch a product in that niche later. I encourage people especially if you're like, hey, I'm gonna a drink beverage. I don't know anything about drinks.
31:37Make content about drinks for two years online or the lifestyle you're approaching, Ayurvedic medicine, whatever it is. You're gonna then have a following. It'll make it way easier you follow your drink, and you're probably gonna know way more about what the people that are buying your product actually want.
31:49So I'm gonna end off with a couple really amazing personal brand content concepts you should consider. And then we're gonna talk through the timing of personal brand, most important probably concept in this whole thing. Let's hit it.
31:57So the first concept is what I call the free work. This guy is crushing him with these right now. He basically makes merchandise for billion dollar companies.
32:03There's a dystopian thing there we're not gonna get into, but he makes really good designs for these people, presents them aggressively and interestingly, does it relevant, and brands are commenting asking for more, he's getting work from that. If you do free work online and it's good, people are gonna come to you for it.
32:15And the second one is the niche niche playbook. So a good example is the three chest exercises for men 50.
32:22Take a thing that already exists and niche it into one specialty. We had a woman Bella who was a fitness trainer in cup 30 recently who was just doing like menopausal women, women 50, workouts for women 50. Excellent niche.
32:31Cam is right there, and you can kind of look at it like construction companies in the Midwest, whatever it is. Make something specifically for a qualified audience. There's the idea content.
32:39This is Carolyn. She's also in cut 30. She's doing a great job just being like, hey.
32:42Don't overthink your product, and she makes all these little videos being like, uh, you're overthinking it. Touchlin just did this for this or Poppy just did this for this. Like, this is why concepts resonate often very simple.
32:52She shows this again and again. And wooden wooden expertise is another awesome one. I know this.
32:56Here's what I would and wouldn't do inside this niche. So 10 things I would buy Trader Joe's as a food scientist. And if you don't know where to go or your junior, curation is great too.
33:05I'll call out Grad Girl Marketing. I think the name of that account is because she started it in college. She has an amazing account for covering what's happening in beauty and tangential spaces, and it's kind of like slightly female leading marketing overall.
33:16Any kind of brands makes carousels about them, makes some videos about them, and just sharing all the stuff that happened is an invaluable resource. Even though she hasn't quite like layered over her expertise as much yet, that's fine. It's where she's at in her career.
33:25When she chooses to do that, it's gonna be a rocket ship for her. My friend Nate Rosen, same thing. He's one called Express Checkout in CPG is better CPG news than I could ever possibly research myself.
33:34I go to him for that. You're saving someone time. You're doing them a service.
33:36Just a few formulas I think are great for people to consider when you're developing your personal brand. And last, let's talk about time. Time is a super crucial aspect here.
33:43Everyone thinks about timing for their personal brand wrong. This is the framework you should really think about it then. Thirty days.
33:48The first thirty days, you complete thirty days of I did buy two videos a week. I posted on LinkedIn every day. Whatever it You now in your head go, I can do this.
33:55In a hundred days, you actually do it. That's when your brain is just kind built in your routine. You know for a hundred days, you're probably not gonna stop.
34:01Consistency matters more than perfection here. Three hundred and sixty five days, one year in, that's where I would expect to make money. I would not expect to make a dollar until you were 365 in.
34:08This is delayed gratification. If get money before that, amazing. Two years in, now you know enough to make a plan.
34:13Too many people are like month three trying to figure out x and y. You don't know enough until you've done it for a year. Now you start to make some money.
34:19Now you can make a plan. Look at this under a long time horizon. This is your whole life.
34:23Your personal brand is you for your entire life. Year three is where I'm at. Stay on the plan.
34:28You made a plan in year two. Are you still staying on the plan? Is it going as expected?
34:31Are you are you following through? And if you do five years, this is what I have now mentors talking to me about. You can do anything.
34:37You have stayed five years in promoting yourself consistently telling your story, whether you're getting light views or you're getting heavy, whether it's really scaled up, it is now solidified. You can take that wherever you want. It will help you get whatever jobs you want.
34:49You can use it to monetize. It exists and is a superpower. And if you wanna say it when you're at 28, anything is possible and have consistently done the personal brand from there.
34:57There is no such thing as too late or too old. There's only I am not gonna put in that same amount of time that the 23 year old has to put in to get the results. Anyway, this is the art of the personal brand.
35:07I will link some other content here. I'm talking for a long time so I don't even remember where I'm gonna link. If you have any questions, wanna workshop your trajectory, whatever it is, will try to respond to as many comments as I can about that on there.
35:17And especially let me know if I do a follow-up to this little gaps you'd like pieced in. I appreciate y'all watching so much, and I hope that you do this, hit that thirty days, hundred days, and never stop because it will truly make a difference in what is possible for you. Let's go.
The Hook
The bait, then the rug-pull.
Twenty concepts in thirty-five minutes -- that is the promise. Oren opens at a desk in a warmly lit studio and immediately names the scope: levels, funnels, pillars, testing, content types, the difference between personal brand and creator, and how to actually reach your goals. No teaser clips, no cold open drama. Just a direct statement of what you came for and the credential that backs it up: nearly three years of building, approaching a million followers, and thousands of students trained.
Named ideas worth stealing.
03:46list
Four Levels of Personal Brand
- Level 0: everyone online has one by default
- Level 1: brand as career extension, does not define you
- Level 2: brand begins to define you, makes some money
- Level 3: larger than life, influences trends beyond your direct audience
A tiered model for deciding how much to invest in personal brand based on what return you actually want. Most people should target Level 1 and stop.
Steal forAny personal brand or content strategy workshop to set realistic scope
05:40list
Five Level-1 Archetypes
- Carousel dumper
- Documentary
- Hobbyist
- Casual poster
- Journeyman
Five low-commitment personal brand operating modes that build brand without requiring a full creator identity.
Steal forOnboarding new clients who want brand presence but are not ready to become creators
09:56concept
The 100-to-3 Attrition Model
Of 100 people who say they will build a personal brand in your niche: 80 never start, 10 quit early, 5 get shiny object syndrome, 2 have bad luck. Three real competitors remain -- and you are likely one of them.
Steal forMotivational framing for anyone who thinks their niche is too crowded
17:30model
Pillar System
- Four content types or themes
- Track performance metrics monthly per pillar
- Remove or improve underperforming pillars
- Always have one pillar in testing
A rotating four-pillar content strategy that prevents over-reliance on any single format or topic.
Steal forMonthly content planning for any creator or brand
19:43list
Three Positioning Types
- Counter-positioning: flip the dominant signal (production level, tone, experience level)
- Mirror with a twist: copy the format, change one radical element
- Standout demographic: gender, geography, life stage angle into the same niche
Three strategies for making a personal brand distinct without having to invent an entirely new niche.
Steal forBrand differentiation workshops, positioning work for new creators
22:14model
View Threshold Framework
- 0-500: fix why anyone should care (basics of entertainment + value)
- 500-1K: focus on idea quality, hook quality, format discipline
- 1K-10K: study your outliers and repeat them
- 10K-50K: repeat outliers
- 100K+: systems, team, planning process
Different view bands require different diagnoses and interventions -- not the same advice applied harder.
Steal forCreator coaching, diagnosing why growth has stalled
30:01list
Monetization Ladder
- Contact in bio
- Email list + lead magnets
- Services (show work, let people know)
- Low-ticket teaching
- Brand deals (whitelist, easy to work with)
- Products (build audience before the product)
A sequenced monetization path that starts with discoverability and scales to products only after trust is established.
Steal forAny creator or consultant mapping their first revenue path
34:08model
The 5-Year Time Horizon
- 30 days: prove you can do it
- 100 days: it is a habit
- 365 days: expect first money
- 2 years: enough data to make a real plan
- 3 years: stay on the plan
- 5 years: superpower -- takes you anywhere
A staged expectation model that prevents early quitting by setting correct milestones for each phase of the personal brand journey.
Steal forSetting client expectations at the start of any long-term brand engagement
How they asked for the click.
VERBAL ASK
11:46link
“Stay in the loop with these prompts from HubSpot at the link below in the description”
Standard mid-roll sponsor read. Host's own program (Cut30) mentioned at open and close organically. No hard subscribe CTA.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
OTHER LINKSAlso linked in the description.
Visual structure at a glance.
