Big Idea

The argument in one line.

Claude is most useful for social growth when you feed it real performance data and have it find patterns in hooks, formats and calls to action that you can't spot by eye.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…

A creator or business owner posting video regularly who has analytics data but no clear way to decide what to make next.
A founder using content to drive leads, sales or signups and wondering whether broader or narrower content converts better.
Someone who knows they should use AI more but hasn't found a workflow that isn't just churning out generic scripts.

SKIP IF…

You have no published videos or performance data yet, since most of these workflows need watch time and conversion numbers to work.
You want AI to write and mass-produce posts for you rather than analyze your strategy.

TL;DR

The full version, fast.

Borja Obeso presents eight Claude skills for growing on social media by analyzing real data rather than generating filler content. Start with a viewer profile built from a six-question interview, because every other skill builds on it. Then use the opener audit for hooks, the turning point tracker to see why a channel broke out, the gap map for open formats, the ask tester for call-to-action statistics, the audience ladder for how broad to go, and the recipe ranker for topic, format and layout combinations. The channel playbook runs everything together. Analyze your videos once, then add each new post as it ships.

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Chapters

Where the time goes.

00:00 – 00:36

01 · Eight Claude skills

The promise, who Borja is, and why these are not AI slop workflows.

00:36 – 01:08

02 · Before we start: your data

Most skills need watch time and conversion data, exported manually or pulled through a connector.

01:08 – 01:28

03 · Skill 1: Viewer Profile

Claude interviews you with six questions and writes a positioning document.

01:28 – 02:04

04 · Skill 2: Opener Audit

Find the hooks working right now across 50 recent videos, plus the losers.

02:04 – 02:45

05 · Skill 3: Turning Point Tracker

Map a channel into eras of growth to see what changed at breakout.

02:45 – 03:36

06 · Skill 4: Gap Map

Heat map of formats against visual layouts to find white space.

03:36 – 04:05

07 · Skill 5: Ask Tester

Statistical tests on the spoken call to action.

04:05 – 05:07

08 · Skill 6: Audience Ladder

Five rungs from exact customer to everyone, scored on views and conversions.

05:07 – 05:48

09 · Skill 7: Recipe Ranker

Rank topic, format and layout combinations by performance.

05:48 – 05:59

10 · Skill 8: Channel Playbook

One skill that runs everything in one place.

05:59 – 06:14

11 · Your turn

Start with the viewer profile, then pick the skill that answers your stuck question.

Atomic Insights

Lines worth screenshotting.

Start every AI content workflow with a viewer profile, because every other skill builds on that positioning document.
Giving Claude your 50 most recent videos with performance data lets it surface the three to five hooks working right now and the habits of the losers.
The real value of an AI report is chatting with the data afterward, asking follow-ups or building small tools like a 10-title generator on top of it.
Channels that suddenly explode usually pass through three eras: scattershot testing, doubling down on a working format, then consolidation that cuts everything else.
A gap map plots story structure against visual layout, so white space shows up as combinations nobody in your niche is using yet.
Most small call-to-action tweaks make no meaningful difference, and finding that out is useful because it leaves only the few attributes that show consistent lift.
Going narrower does not always mean fewer views, and going broader does not always mean fewer conversions: one rung of the audience ladder can win both.
A content recipe is topic plus format plus visual layout, and four topics times four formats with one layout gives 16 combinations to test.
You only need to analyze your videos once, because every skill is a different lens on the same data and new posts just get added.

Takeaway

Let real data decide what you post next.

WHAT TO LEARN

Claude helps most with social growth when it analyzes your actual performance data to find hooks, formats and recipes, not when it generates content for you.

Build a viewer profile first through a short interview, since every later analysis relies on knowing exactly who you are speaking to and what they struggle with.
Feed an AI your 50 most recent videos with performance data to find the few hooks that work now and the habits that sink the losers.
Study when a channel broke out by splitting it into eras, then compare topics, formats and scripting between eras to see what changed.
Map formats against visual layouts to find white space where nobody in your niche is competing yet.
Test your spoken call to action statistically, expecting most tweaks to do nothing and a few attributes to show consistent lift.
Check five audience breadth levels against views and conversions, because the best level is often not the narrowest one.
Treat content as recipes of topic, format and layout, then rank them to see which combinations you should repeat and which to try.

Glossary

Terms worth knowing.

Opener audit: An analysis of the first moments of your videos, or a competitor's, that finds which hook styles are outperforming and which are underperforming.
Gap map: A heat map with content formats on one axis and visual layouts on the other, showing which combinations perform well and which nobody is using.
Content recipe: A repeatable container made of one topic, one format and one visual layout that you can reuse across many videos.
Audience ladder: Five levels of audience breadth, from your exact ideal customer up to general ideas that apply to everyone, tested against views and conversions.
Outlier video: A video that performs far above the channel's normal results, used to identify what hooks or formats are working.

Resources

Things they pointed at.

00:36productPozy ↗

05:50productChannel Playbook skill (free) ↗

Quotables

Lines you could clip.

03:57

“There are patterns in your data you can't spot by eye. An AI can find them if you give it the data and know what to look for.”

Clean thesis for the whole video, no setup needed→ newsletter pull-quote↗ Tweet quote

04:30

“Most people assume that going narrower leads to more conversions but fewer views. That may not be true for your channel.”

Contrarian claim with a clear payoff→ TikTok hook↗ Tweet quote

The Script

Word for word.

Read-along

Don't just watch it. Burn it in.

See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.

In this video, I'm going to walk you through eight cloud workflows that will help you grow faster on social media. And these are not to churn out AI slop. They're for improving your content strategy and figure out what content to make next.

For each one, I'm going to explain how it works and when exactly you want to use it. If you know you'll have to be using AI more, but haven't found exactly a workflow that works for you, then this video is for you. If you don't know me, my name is Borjo Beso.

I'm the co -founder of Policy AI, the same tool that we built to grow our previous startup, me and my co -founder, Florian, to $250 ,000. in revenue over seven months and how i my personal brand to millions of views across all platforms over the same period of time one quick thing before we start most of these workflows need performance data to work properly use watch time and conversions if you track them you can export them manually from your own social media platforms or you can use a clock connector like posey ai to give cloud all of your business data give it a brain plug in the workflows that i'm going to show you and then let it automate publishing to your social media account because you can connect the so that you can use APIs and automate all your content and automate things like the comment for the end feature that's crucial on a platform like Instagram.

And if you want to give Potsy a try, there'll be a link in the description. Number one is the viewer profile. And it comes first for a reason.

Anyone making content should do this step first. You're going to ask Claude to interview you and get context. Claude is going to ask you six simple questions and he's going to turn them into a positioning document.

who your target viewer is and what their pain points are. Save that document because the rest of the skills or workflows build on it. Number two is the opener audit.

And it answers one question. How do you write winning hooks for every specific platform? Pick a channel, yours or anyone else's, and give Klopp the 50 most recent videos with their performance data.

Try to find the video outliers. And it's going to come back with three to five hooks that are working right now. Each explained clearly with examples and links to the original video.

It also tells you what the losers are so you know what to stop doing. Report alone is very useful, but the real power comes from being able to chat with that data, ask follow -up questions, or have Clot build on top of it. For example, you can make a small tool that makes you 10 titles based on the information from your report.

Number three is a turning point tracker. It lets you take any channel and figure out when it broke out and why. In other words, why a given channel started going viral.

I'm sure you've seen those small channels that sputter along with no views for a long time and then suddenly explode. Well, something happened at that point. So these skills...

maps a channel's videos into eras of growth. Then it analyzes each era's topics, formats, and scripting to see exactly what changed. So a typical channel might go through three eras.

First, spraying and testing without a clear direction. Next, stumbling until a format and content that's working and doubling down. And finally, consolidation where it finds exactly what works and kills everything that isn't.

So use it when a channel in your niche rips out of nowhere or when yours does and you don't know why. Number four is the gap map. It shows you which formats are working in your niche and which formats are working in other niches that you can adapt to yours that other people in your niche aren't using yet.

Plot starts with your viewer profile. So it finds competitors who are talking to the same audience you then it pulls top videos from those channels and ignores anything that isn't relevant like lifestyle videos or daily updates which by the way are good for building a connection with your most loyal followers anyways but not something you want to focus on when you're just getting started then for each remaining video it identifies two things the story structure meaning how the information is laid out and the visual layout meaning how it looks on screen then it plots everything on a heat map with formats down the side and visual layouts across the top now you can see which combinations are crushing it and where the white space is say nobody in your niche is doing listicles on a split screen that's a was testing.

Click any cell to see the videos behind it and model the ones you like. Use this when you want to know exactly what's working in your niche. Number five is the ask tester.

If you end your videos with a spoken call to action, this skill looks only at that part of the script. It runs statistical tests across your videos to figure out whether certain phrases, lengths, or ways of teasing your offer lead to more conversions. Most of the little tweaks you've tried will probably make no meaningful difference, but that's useful to know too.

What you're looking for are the few attributes that show consistent lift. You're starting to see the theme here.

There are patterns in your data you can't spot by eye. An AI can't find them if you give it the data and know what to look for. Number six is the audience ladder.

It's for anyone using content to drive leads, sales, or signups. And it answers a big question. How broad or narrow should your content be?

Cloud uses your viewer profile to build a ladder with five rungs. The bottom rung is your exact ideal customer. And each rung of the ladder gets broader.

Say you sell software to small business owners. The bottom rung might be business owners using software to get customers.

One rung up is anyone building a personal brand, then anyone growing on social media in general, then anyone making video, then general marketing or psychology ideas that apply to everyone. Most people assume that going narrower leads to more conversions but fewer views and going broader means the opposite. But that may not be true for your channel.

One rung might win them both. That's the level where you want to be making content at. Then scroll down the report and it turns that into tactics.

The words to use, the phrases to say and who to call out at the start of your videos. And here's a tip because this may be starting to sound like a of work you only need to analyze your videos once after that every skill here is just a different way of slicing the same data each one is a new lens on the same numbers just add each new video as you post it number seven is the recipe ranker and it's built on a simple idea i call content recipes a content recipe is three things topic plus format plus visual layout those three together create a repeatable container you can make video after video when you say you like someone's style you're usually responding to their recipe what you're after is three to four topic buckets two or three formats and one to three visual layouts.

Multiply those together and you've got your full set of recipes. Four topics, four formats, and one layout style give you 16 combinations to start with. This skill looks at your channel and ranks your recipes by performance overall and within each topic bucket.

It shows a heap amount of combinations you haven't tried, then runs the same analysis on the top channels on your niche to see what they're doing that you haven't tried yet. If you're still here, I saved the best one for last. Essentially the channel playbook which runs everything in one place and if you're a Posse user, this is included for you too.

So you can just invoke it whenever you're automating content. And that's all eight. If you're a business owner trying to turn views into leads and sales, start with the viewer profile today, then pick the one skill that answers the question you're stuck on right now.

Thank you so much for watching. If you want to give Posse a try, there'll be a link in the description and I'll see you on the next one. Don't forget to subscribe.

The Hook

The bait, then the rug-pull.

Eight Claude workflows aimed at one job: telling you what to make next. They run on real performance data, which is the difference between strategy and AI slop.

Frameworks

Named ideas worth stealing.

05:10model

Content recipe

Topic
Format
Visual layout

A repeatable container of topic plus format plus visual layout. Aim for 3-4 topic buckets, 2-3 formats and 1-3 layouts, which multiply into a full set of recipes.

Steal forplanning a month of content

04:05list