Big Idea

The argument in one line.

Views are not sales: following up with every commenter through an automated keyword DM that delivers a useful guide containing your offer turns even modest reach into recurring revenue.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…

A creator with steady comments on Instagram or Facebook posts who gets engagement but has no follow-up system that turns it into sales.
A solo founder selling an app, course or newsletter who wants a lead magnet funnel running without manual DMs.
Someone already using Claude, ChatGPT or another AI agent who wants to hand it repetitive marketing setup work.

SKIP IF…

You have no offer yet. The funnel only converts attention if there is something people want to buy.
You don't use Instagram or Facebook. The walkthrough is built on Meta comment triggers and one specific tool, Blotato.

TL;DR

The full version, fast.

Creators lose money because engagement never gets a follow-up. Ramonov's fix is a five-step funnel: post content with a keyword, let people comment the keyword, auto-DM them a genuinely useful guide, and embed a soft offer inside that guide. She credits a 200,000-view reel with $10,000 in new monthly revenue this way. The demo connects Claude to Blotato through a custom MCP connector, then one prompt creates the DM automation. Advanced moves include asking for a follow and an email first, and letting an agent bulk-create and A/B test automations daily from a spreadsheet of keywords and links.

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Chapters

Where the time goes.

00:00 – 00:33

01 · Views don't equal sales

Cold open: the claim that engagement without follow-up makes no money, and the promise of a five-part system.

00:33 – 01:37

02 · The mistake: no follow up

Creators get views and comments but never DM those people. The $10,000 monthly revenue from a 200,000-view reel is introduced.

01:37 – 02:28

03 · The five-part funnel

Post, keyword, DM, guide, offer, illustrated with her personal brand guide and embedded app offer.

02:28 – 03:42

04 · Connect Claude to Blotato

Create an API key, add a custom connector pointing at the Blotato MCP server, and authenticate.

03:42 – 05:30

05 · Create the DM automation

One prompt creates Facebook and Instagram automations for a keyword; the dashboard shows both and stays synced with the agent.

05:30 – 06:25

06 · Own the relationship

Ask for a follow and an email before sending the guide, and store emails in your own system.

06:25 – 07:58

07 · A/B test and scale with an agent

Bulk-create automations from a spreadsheet, schedule daily analytics checks, and let the agent rewrite copy.

07:58 – 08:55

08 · Recap and sign-off

No viral reach needed; follow up with everyone and make an offer people want.

Atomic Insights

Lines worth screenshotting.

Views are not the finish line. They are the starting point of a relationship with a customer, and without follow-up they produce no money.
A reel with about 200,000 views, not viral by creator standards, added $10,000 in monthly revenue, which is $120,000 in annual recurring revenue.
A handful of commenters is enough to start making money if every one of them gets a DM with your offer.
Embedding the offer near the bottom of a useful guide keeps the sell non-intrusive: take it or leave it.
Anyone who comments a keyword is already raising their hand, so the DM answers interest that exists rather than creating it.
Asking for the email before sending the guide lets you own the relationship, since social accounts can be suspended or banned at any time.
The lead magnet doesn't have to be elaborate. A promo deal, a YouTube tutorial, a newsletter or a news article all work as the DM payload.
Once an AI agent can see your DM analytics, it can check click-through and conversion rates every morning and rewrite the copy on its own.
A spreadsheet of keywords, guides and links is enough input for an agent to set up dozens of DM automations in minutes.
Edits sync both ways between the Blotato dashboard and the AI agent, so the dashboard always shows the latest version.

Takeaway

Follow up with every person who comments

WHAT TO LEARN

Engagement is wasted without follow-up, and a keyword-triggered DM carrying a useful guide and a soft offer is the simplest system to capture it.

Treat views as the start of a customer relationship, not the end goal, because commenters have already signaled interest.
Run the five-part chain: post, keyword, automatic DM, useful guide, offer embedded inside the guide.
Put the offer near the bottom of the guide so it reads as optional rather than as a pitch.
You don't need viral reach. A modest reel with a few hundred commenters can drive meaningful monthly revenue.
Connect an AI agent to your automation tool through a connector, then create a DM automation with one prompt naming a keyword and a link.
Ask for a follow, then an email, before delivering the guide so you own the relationship outside any single platform.
Store captured emails in your own CRM, list or newsletter so a suspended social account doesn't erase your audience.
Scale with a spreadsheet of keywords, guides and links, and let an agent create the automations in bulk.
Schedule the agent to review click-through and conversion daily, then test new copy and new guides against the winners.

Glossary

Terms worth knowing.

Keyword comment trigger: A word the creator tells viewers to comment on a post. When someone comments it, an automation fires and sends that person a direct message.
Lead magnet: A free resource, such as a guide or newsletter, offered in exchange for attention or contact details, used to start a sales conversation.
MCP connector: A standard way to give an AI assistant like Claude access to an outside tool, so it can read data and take actions in that tool on your behalf.
DM automation: A rule that sends a direct message automatically when a trigger happens, such as a comment containing a specific keyword.
A/B test: Running two versions of a message or offer at once to see which one converts better, then keeping the winner.

Resources

Things they pointed at.

02:28productBlotato ↗

03:10toolClaude custom connectors (MCP)

04:10linksabrina.dev ↗

Quotables

Lines you could clip.

00:58

“Don't treat views as the finish line. That is just the starting point of your relationship with your customer.”

single reframe that needs no setup→ IG reel cold open↗ Tweet quote

08:30

“When people comment on your content, they're already raising their hands saying, hey, I'm interested.”

tight closing line→ newsletter pull-quote↗ Tweet quote

The Script

Word for word.

Read-along

Don't just watch it. Burn it in.

See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.

Most creators are broke because they don't realize views don't equal sales. My company has thousands of paying customers and I use Instagram DMs to close new sales every single day, 24 -7 while I sleep. The thing is, you don't need millions of views or a huge audience.

You need an automated system that quickly follows up with people who are interested and shows them what you do. I'll show you the five parts of my system from the first comment all the way to the final offer. Starting with a mistake, keeping creators stuck.

They don't follow up. 99 % of the time, what I see on social media is a video will get views.

It'll have tons of engagements and comments. People are genuinely interested, but then there's no follow up. There's just nothing to do, which means there's no money made from it.

The Instagram DM strategy I'm going to show you is very simple. We're going to take the same views, the same content, all of those amazing comments. And what we're going to do is we're going to DM each of those people and send them your offer.

Don't treat views as the finish line that is just the starting points of your relationship with your customer now you don't need a viral post you don't even need millions of views if you have just even a handful of people commenting on your post that is enough actually to start making money from it in my case i had an instagram reel that had around 200 000 views and that wasn't viral that wasn't millions of views but it added 10 000 in new monthly revenue for my business which means 120 000 in annual recurring revenue for my business now the past starts when a comment triggers a useful DM so here's the entire funnel you post on social media there's a keyword attached to your post when people comment that keyword on your post you automatically DM that person you send them a helpful guide and within that guide is your offer so for example I had a video about building a personal brand and creating content it had a certain keyword like brand so if somebody commented that keyword then my

AI system would DM them, sending them my guide, literally a massive guide on how to build a personal brand in 30 days with AI. And embedded in that guide towards the bottom, so it's not intrusive, was my offer. Like if you're seriously interested in this, I built an app that could help you like take it or leave it, a non -intrusive organic offer embedded in the guide.

This is the entire five step system. So it's really, really simple. Post on social media, people comment the keyword, your system sends a DM, you send a useful guide and that guide contains your offer.

Now, once you understand this funnel, let's go ahead and build the smallest working version. The tool we're going to use is called Blotato. This is the app I built to help me automate social media.

And it's how I've grown from zero to almost 3 .5 million followers without a team. You can use your favorite AI agent, whether it's ChatGPT, Hermes, OpenClaw, Clot, or something else. What you want to do is go over to settings, then API, and make sure you have an API key here.

If you don't yet, click the big red button, generates API key. And you can choose which agents you're using.

So if you're using Basic Cloud, Cloud Cowork, Cloud Code, ChatGPT Codex, this will walk you through the exact instructions to set it up. For this case, let's just keep it simple. Let's use basic clod the clod .ai web chat so over here i'm at clod .ai and these are the exact same steps by the way for clod co -work and clod code we're going to click customize on the left hand side connectors if you're not familiar with connectors these basically allow clod to use the tools that you use so if you use gmail hubspot slack airtable now clod will be able to use those tools as well it can read all the data in there it can write email drafts on your behalf it can send messages in slack etc so click add in the top right corner click add custom connector call this blotato And for the remote server URL, you're just going to type mcp .blotato .com.

That's it. Go ahead and click add. Then you're going to see this list.

There's going to be a big button to authenticate your account. Go ahead and click that. And then it's going to connect Claude to your Blotato account.

Okay. So to check that everything's working, let's say list my connected social media accounts. This will check that Claude is successfully connected to your Blotato account.

Okay, everything looks good here. You can see Blotato is connected. And now let's create a DM automation for Facebook and Instagram.

So when someone comments the keyword mesmerize on any post, first ask for a follow, then send my free guide, in this case, my newsletter. All you have to do is replace this with your keyword and replace this with the link you want to send. If you don't want them to follow you, you can just remove this part.

Click enter. And now Claude is going to draft a plan to create this DM automation. So I personally like to create automations that send people to promo deals I have.

going on, YouTube tutorials, newsletter, playbooks, et cetera. You can even send people to news articles or tools. It doesn't have to be a fancy complex lead magnet every single time.

So let's go and check our Blotato dashboard. And now we see the two new automations with a keyword mesmerize. You can go ahead and open it to see what's in it and you can edit it directly from here.

So it's really cool as everything is synced between Blotato's dashboard and Claude or your AI agent. edits here, Claude will know about it. If you ask Claude to update your DM automations, then Blotina will know about it.

And this will always show you the latest version. Now, once you've got the general idea how to do this, what's really cool is you can have AI agents pretty much automate everything for you. For example, Claude or ChatGPT can go ahead and create your guide.

Then it can create the DM automation. All you have to do is tell it what keyword you want it to use. It can even go ahead and update all of your automations in bulk.

So let's say you have a new offer coming out. And it's really, really simple how to get this working.

Again, just open chat, open Clod, make sure you have Blotato hooked up and then type this prompt, create a DM automation for keyword bananas, send this link and then paste the link. And Clod and chat will know exactly what to do. It's going to be done in about five seconds and you can test it yourself, just like we talked about before.

Now, once you've got a hang of the basics, there are advanced things you could do as well. For example, when someone comments the keyword, you can ask them to follow you first before you send it. Then you can ask for their email as well, which is really powerful because generally you want to own your relationship with your customers because social media accounts are temporary.

Honestly, you could be suspended or banned at any time. I know many creators who have been. So you can get them to follow you, you can capture their email and then after they've given you those two things, then you send the guide that contains your offer.

So typically for the email, you will want to store it in your own system such as a crm or an email list or a newsletter this is really cool because as people on facebook and instagram engage with your content they follow you they give you your email and then you can follow up with them outside of social media you're not a slave to the algorithm moving forward you can just send them an email whenever you have a new guide or you have a new offer you want to share now once you've got this set up the really cool thing you could do is a b test and scale this to improve the winners so you can actually have like a google sheet or csv containing a bunch of keywords a bunch of potential guides, a bunch of links, and then tell your AI agent, hey, go set up all of these DM automations.

And it's going to do all of them in just a few minutes without you having to manually sit there. You can even give your AI agent a schedule every day at 7 a .m. Check the analytics for my DM automations.

Check the click -through rates, the conversion rates, and try different copy. Try a different message. You can even have it try a completely different guide that you.

send to see which ones move the needle in terms of increasing sales through increased conversion rates. So you can have an AI agent optimizing this every single day without you having to be manually involved at each step. A really simple prompt to try this out is open your AI agent, chat GPT or Claude and ask which three DM automations are most effective.

Then improve the best automations copy to see if we can make it even better. This five part system is what converts social media attention into a repeatable sales system.

It starts with your social media post, then the keyword that people engage with, and you send the customer a DM with a really valuable guide or lead magnet, which contains your offer as well. And I just want to emphasize, you don't need viral reach. You don't need millions of views.

You don't need millions of followers. Even if you have small reach, but you have this automated system that follows up with every single person so no potential opportunity falls through the cracks this will lead to actual sales the most important thing is that you're making content that people care about and that you have an offer that people want to buy as well when people comment on your content they're already raising their hands saying hey i'm interested so go ahead and build this dm system if you have any questions on building out this dm automation them, hit follow and drop a comment below.

The Hook

The bait, then the rug-pull.

Views don't equal sales, and Ramonov says the gap is almost always missing follow-up. Her answer is a five-step comment-to-DM funnel that she claims turned a 200,000-view reel into $10,000 of new monthly revenue.

Frameworks