A complete zero-to-hero tutorial on Claude Desktop's agentic mode: five real use cases, three core primitives, and honest caveats about where it falls short.
Posted
1 months ago
Duration
Format
Tutorial
educational
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75.3K
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Big Idea
The argument in one line.
Claude CoWork closes the gap between AI that tells you what to do and AI that actually does it, by giving a local desktop agent access to your files, apps, and scheduled tasks.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
You use ChatGPT or Claude.ai for brainstorming but still handle all the execution yourself.
You are a non-technical creator, solopreneur, or marketer who wants AI to handle repetitive digital tasks.
You manage email inboxes, social calendars, and local files manually and want to delegate them to an agent.
You are curious about Claude Desktop or CoWork but have not set it up yet.
You post content regularly and want to manage scheduling and publishing without leaving your AI tool.
SKIP IF…
You are already fluent in Claude Code -- this video explicitly frames CoWork as the step before Code.
You need automations that run 24/7 regardless of whether your computer is awake.
TL;DR
The full version, fast.
Claude CoWork is Claude Desktop's agentic mode -- it runs locally, reads your files, and connects to real apps through Connectors. Unlike ChatGPT, which gives you a plan and leaves the execution to you, CoWork carries out multi-step tasks autonomously. The video covers five practical use cases all built on three reusable primitives: Skills (reusable AI playbooks that trigger automatically by intent), Connectors (live read/write integrations with Gmail, Google Calendar, Airtable, and more), and Scheduled Tasks (cron-style automations that fire while your computer is awake). Honest caveats are included: Python video generation is rough, Skill Creator costs real tokens, and tasks stop when your machine sleeps.
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Why desktop beats web app: CoWork reads and writes local files; the web chat cannot.
02:10 – 03:13
04 · Chat vs. CoWork vs. Code
Three modes. CoWork is the sweet spot for non-technical users; Code is the next level up.
03:13 – 03:47
05 · Interface Tour and Folder Setup
Sidebar, tasks vs. chats, model selector, voice input, folder picker.
03:47 – 04:48
06 · File Permissions
Allow vs. always allow. Beginner advice: click allow one at a time until comfortable.
04:48 – 06:41
07 · Connectors, Skills, and Plugins
Three power primitives. Connectors are app integrations. Skills are reusable playbooks. Plugins are bundled skill collections.
06:41 – 07:43
08 · AI Execution vs. Chatting
Core analogy: ChatGPT tells you what to do; CoWork does it. Tasks, not chats.
07:43 – 08:29
09 · Scheduled Tasks
Daily email brief example. Tasks run on a schedule but only while your computer is awake.
08:29 – 08:50
10 · Projects
Context isolation per domain (SEO, social, code). Like ChatGPT Projects.
08:50 – 09:48
11 · Dispatch
Trigger tasks from phone; desktop handles execution including local file access.
09:48 – 13:25
12 · Skills Explained
Skills auto-trigger by intent. Composable. Customizable. Ten times more powerful than a GPT.
13:25 – 16:40
13 · Plugins
Marketing plugin install. Read-only limitation. Invoke via slash. Good starting point, limited customization.
16:40 – 19:00
14 · Skill Creator
Meta-skill that builds skills with eval rubrics and grading cycles. Takes 30 min; worth it on max plan.
19:00 – 30:29
15 · Use Case 1: Organize Local Files
Skill Creator walkthrough. Parallel live demo organizes 123-file downloads folder into 5 clean folders instantly.
30:29 – 39:05
16 · Use Case 2: Personal Email Assistant
Gmail and Calendar connectors. Permission review. Scheduled 8 AM daily brief. Live test: urgent emails and meetings surfaced.
39:05 – 45:53
17 · Use Case 3: On-Brand Content
Brand voice doc created via interview. Content skill built. Local screenshot analyzed, Facebook and LinkedIn drafts written.
45:53 – 49:14
18 · Use Case 4: Unlimited Videos
Python MoviePy called from CoWork. First attempt mediocre. Iterative feedback. Honest caveat: Remotion plus Claude Code is far better.
49:14 – 1:01:12
19 · Use Case 5: Social Media with Blotato
Custom API connector. Direct local image upload (no Google Drive). Post, schedule, reschedule, delete via natural language. YouTube scraper plus AI whiteboard infographic.
Atomic Insights
Lines worth screenshotting.
CoWork runs on your local machine and can read, write, and delete local files -- that is the entire differentiator from claude.ai.
Skills auto-trigger by intent: you do not need to type slash if CoWork recognizes the task matches an existing skill.
Skill Creator builds skills with eval rubrics -- every prompt change gets scored so you know whether an update improved or degraded quality.
Scheduled tasks only run while your computer is awake -- a critical constraint to design your automation schedule around.
The allow vs. always allow permission choice is the security hygiene step beginners most often skip.
Connectors give CoWork live read/write access to the apps you use (Gmail, Airtable, Webflow) -- this is what separates agentic execution from chatting.
Plugins are read-only and cannot be customized in place -- treat them as starting points you duplicate into your own editable skill.
A brand voice document stores your preferences permanently so you never re-explain your voice to a content skill.
Blotato skips the Google Drive intermediate step: CoWork uploads local files directly to social platforms.
Dispatch mode lets you trigger CoWork tasks from your phone while your desktop handles the actual execution.
For the 20-dollar-per-month plan: skip Skill Creator and just prompt directly -- the token cost is real and substantial.
Projects isolate context per domain so work in one area does not bleed into another.
Evals are grading rubrics that verify a skill update did not degrade quality before you keep the change.
Python video generation inside CoWork is real but rough -- Remotion plus Claude Code produces far more polished results.
Takeaway
CoWork is execution, not conversation
WHAT TO LEARN
The gap between AI that gives you a to-do list and AI that runs down the list comes down to three primitives: Skills, Connectors, and Scheduled Tasks.
01Introduction through Interface Tour
Skills are reusable playbooks that trigger automatically by intent -- you do not type a command; CoWork recognizes the task and applies the matching skill.
Connectors give CoWork live read/write access to the apps you already use: Gmail, Google Calendar, Notion, Airtable -- and you control permission levels per action.
02File Permissions through Skill Creator
Scheduled tasks fire on a timer but only while your computer is awake -- design your automation schedule around that constraint.
Skill Creator is worth the 30-minute build time for high-frequency skills because eval rubrics catch quality regressions when you iterate the prompt later.
For the 20-dollar-per-month plan, skip Skill Creator on simple tasks and just prompt directly -- the token overhead is real and often not worth it.
03Use Case 3: On-Brand Content
The brand voice interview is the highest-leverage setup step for content work: one session creates a document CoWork references forever so you never re-explain your voice.
04Use Case 5: Social Media with Blotato
Direct local file access removes the Google Drive middleman for social posting: take a photo, describe the post, CoWork uploads and publishes without intermediate steps.
Python tool access inside CoWork works for simple animated explainers but is rough compared to Remotion plus Claude Code -- use CoWork for iteration speed, not production polish.
Glossary
Terms worth knowing.
CoWork
The agentic mode inside Claude Desktop that executes multi-step tasks on your local machine, as opposed to Chat mode which is conversational only.
Skill
A reusable AI playbook stored in Claude CoWork that defines how to handle a specific repeatable task, complete with preferences and rules so you never re-explain them.
Connector
An integration that gives CoWork read/write access to a specific app (Gmail, Google Calendar, Airtable) so it can take actions inside those tools on your behalf.
Skill Creator
A meta-skill built by Anthropic that helps you build higher-quality skills by generating eval rubrics and running test cases to score skill performance.
Eval
A grading rubric inside Skill Creator that scores whether a skill output meets your quality bar -- used to verify that prompt changes improved rather than degraded the skill.
Dispatch
A CoWork feature that lets you send tasks from your phone while your desktop computer handles execution, including access to local files.
Blotato
A SaaS tool for creators that handles social media scheduling, AI content generation, and platform publishing; integrates with CoWork via a custom API connector.
“Remotion plus Claude Code is far more robust than some of the approaches we are taking to create unlimited videos.”
rare honesty in a tutorial -- earns credibility→ newsletter pull-quote↗ Tweet quote
The Script
Word for word.
Read-along
Don't just watch it. Burn it in.
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
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00:00In this video, I'm going to show you how to use Claude CoWork even if you are nontechnical, a complete beginner. We're gonna walk through how to set it up, what the product looks like, what plugins are, what skills are, you may have heard of those, and walk through setting up five insane use cases.
00:15From organizing your local files to a personal email assistant to creating on brand marketing content to creating unlimited videos for free on your computer. And last but not least, using Claude Cowork as a social media content calendar.
00:29So this is a Claude CoWork masterclass taking you from zero to hero in about sixty minutes. And hit like, hit subscribe, hit the notification bell so you don't miss my next tutorial.
00:42So the very first step in setting up CoWork is downloading it. So go here, claud.com/download. Okay.
00:50And you'll see a button here to download it for your operating system. So go ahead and do that. Obviously, you need a claud.ai accounts already.
00:58So if you haven't even set that up, click try Claude in the upper right corner. This is where you will sign up for your claude.ai accounts, and then go ahead and download Claude desktop.
01:10And then once you open it up, it's gonna have this orange icon on your computer. It's gonna look something like this. And the first portion of this tutorial, I'm just gonna talk through the basics.
01:19If you're familiar with this, it's gonna feel a little bit slow. But a lot of people are very confused by what CoWork is, what Claude desktop is. So the thing we just downloaded is called Claude desktop.
01:30It's a desktop app on your computer. And the beautiful thing about it is it can access your local files. For example, let's say you have a photos album on your computer and you wanna take some of those photos and post them to Instagram.
01:42Cowork can do that because it has access to your local computer. Whereas if you use the web chat, for example, if I go back to claude.ai, just like chatgpt.com or claude.ai, these are websites.
01:56They are not aware of your local computer. To give it your photo, you would have to like upload it here and then figure out how to post it to Instagram. But the beautiful thing about claud co work is it has access to your computer and that makes it really powerful.
02:10Now to toggle between the different modes, that's what these buttons are for up here. So chat is just like using it on the web.
02:17That's like basically a chat GPT, talking with you, brainstorming stuff. Co work is where we're gonna spend a lot of time in.
02:24And here, can see working a project. This allows you to choose a folder on your local computer. So notice how my local finder popped up.
02:33These are like a bunch of folders I have on my local computer. And then the third option is code, which we're not gonna talk about today. But I promise that once you master co work, it's not a huge leap to then transition to Claude code.
02:46So I personally recommend Claude co work nowadays to everybody who's just starting out, everybody who's nontechnical. And I'm noticing a lot of demand as well for co work training from mid to large companies because it's just much easier to use and beginner friendly compared to something like Claude Code, and it's much more powerful compared to chats, which does not have access to your computer.
03:07Next, I'll just point out what the different buttons mean. Right? So when you see this, we talked about the buttons at the top.
03:14This is the prompt just like chat GPT. This is where you're going to type what you want it to do. K?
03:19This is where you select what folder we're going to work in. And I recommend choosing a folder.
03:25You you can even create a new folder like a playground. That's what I often do. So for example, here, I have dev playground.
03:32I'm gonna give it access to my downloads folder because one of the use cases we'll talk about is organizing local files, and I have a bunch of files in my downloads folder. So maybe we could try that, like, select downloads folder.
03:44Hopefully, you have a bunch of files in there that we can use for one of these cases. Okay. You're gonna see pop ups often like this.
03:50Like, allow, always allow, cancel. That is because AI has access to your computer, which is powerful but potentially dangerous. Like, it can delete all kinds of stuff from your computer, mess stuff up.
04:02That's why you're going to frequently see permissions like this. Or do you want to allow Claude to change files and downloads?
04:10If you're a beginner to this, I recommend clicking allow, not always allow. As you do this more often, you get more comfortable with Cloud Cowork, and you notice it keeps asking for permission to do the same thing and you trust it, okay, then you can click always allow.
04:27But if you're a beginner, just click this black allow button. I'm gonna click always allow because for the sake of this tutorial, I don't wanna click allow every time. But I really don't recommend clicking this until you personally get comfortable with what's going on.
04:43And then just like ChatGPT, this plus button allows you to add files, add photos. We'll talk about these skills, connectors, and plugins. These are what make CoWork powerful compared to something like ChatGPT.
04:56This is what allows CoWork to get work done. For example, when we build our personal email assistant, we're gonna connect Cloud Cowork to Gmail, to our calendar, to our Google Drive, and it's gonna be able to read all your emails, summarize them, surface urgent emails, and even draft email replies. So it's really, really powerful.
05:15This is also what it allows Cloud Corec to post to social media. So use case number five, using Corec as your social media marketing officer, you'll be able to post directly to Instagram, Facebook, TikTok, all the different platforms within Cloud Core. You don't even have to go to any of the apps.
05:32This is your model selector. So if you are on the $20 per month plan, I recommend, you know, Sonnets or Haiku, honestly, for some of the simpler stuff we're doing.
05:42If you're on the max plan like I am, I'm most often just in Opus 4.6 and don't really notice the limits, to be honest. But Sonnet 4.6, honestly, is great for all of the use cases we're doing today.
05:55And then this is extended thinking. So if you have a really complex task, you can enable this. If you are on the $20 per month plan and you're conscious of your token consumption, you can disable this like this.
06:07Okay? And then this is voice input just like ChatGPT if you want to talk instead of type. And then if I scroll down a little bit, these are suggestions from Claude CoWork.
06:17So these are just different things that you can do. Let's talk on the left hand side. So this is the sidebar just like ChatGPT.
06:23Instead of a chat, they call it a task because the whole point of co work is AI that gets work done. That's why it's called co work. It's a copilot that actually gets your work done.
06:36So the main analogy to think about here is when you talk to ChatGPT, you have an amazing brainstorming session. You go back and forth.
06:42ChatGPT tells you what to do, but you still have to go and do it. So ChatGPT is like, do this. Open this.
06:49Download this. Do this. But you, the human, have to still do it.
06:52The difference with CoWork is if you set it up properly, which is the point of this tutorial, CoWork will do all of that work for you. Like, you can brainstorm, create the same plan, and it'll be like, do you want me, the AI agent, to go do one, two, three, four? And then you say yes.
07:08You give it permission to proceed. It does all of the things for you. And that's why we're gonna think about this in terms of tasks that we want it to complete, not just chats, which are great, but, you know, most of the work is actually doing the work itself.
07:23It's like going into different apps and writing stuff and copy pasting between apps, like all that messiness that we do every single day. That's where co work really shines. Okay.
07:33So if you click new task, for example, it's gonna just show the same screen because we don't have a task yet, but it's basic this is basically how you would create new conversations. Search through your past tasks. Scheduled, we'll talk about this a little bit later, but this allows you to run tasks on a schedule.
07:48A common one, for example, is like a daily email brief or a daily report of some kind, and then you can push that report to Slack or send an email to your team. For example, your personal email assistant, you could schedule it.
08:02So every morning at 8AM, it scans your emails, and it identifies the most urgent blocker type of emails that you should address immediately.
08:11And you can schedule that, so it just does it every morning automatically. So it's ready for you when you start working. Projects are just like ChatGPT projects.
08:20Right? So if you click a new project, basically, it will have a particular context for that project, and all tasks in that project share the same context.
08:30So for example, you might have one project for SEO. You might have one project for social media posts. You might have another project for long form YouTube videos.
08:40You might have another project for random vibe coding that you wanna do. Right? So think of projects as a way to just organize the different types of things you're working on and organize the context for for each thing.
08:52Dispatch is cool. It allows you to run Cloud Cowork from your phone, and it will still have access to your local computer.
08:59Right? So you could be waiting at a doctor's office or waiting in line somewhere and tell Cowork, oh, hey. Grab the last three photos I took or grab something from my downloads folder and post it to LinkedIn.
09:12And it can do that because you are controlling it from your phone, and CoWork still has access to your computer, your local files, And then it will use a connector to publish to LinkedIn. So this is neat as well. We're not gonna cover this as much in this video, but it's pretty easy to set up.
09:29Okay. A couple more things. So ideas is really awesome.
09:32This is where you can see all suggestions from Anthropic of different things you can do. So if you really have no idea where to start, I recommend just going to ideas and, like, click on one of these and see what it does, like research competitive positioning.
09:45Okay. Now let's talk about what is actually happening. So I clicked create a competitive marketing brief.
09:51You can see this thing in blue. When you see it in blue with a slash, that means it triggered a skill. And a skill is like a reusable playbook.
10:00Okay. It's asking which competitors would you like me to research?
10:05I'm just gonna skip all this for now. Okay. But yeah.
10:08So a skill is like a 10 times more powerful version than a GPT. And what's cool is skills are composable. So you can have one skill that knows it should use a bunch of other skills.
10:18So the way I like to think about it is if there is a task that you are repeating again and again, that should be turned into a skill. Or if you have a task with a set of preferences, guidelines, and rules, that should also be turned into a skill because you don't wanna explain your preferences every time. For example, this skill, competitive brief, I don't wanna explain every time that this is my product, These are my typical competitors, etcetera.
10:44I just want it built into the skill. And if I like outputs in table format, you can put that in the skill as your preference, so you don't have to explain it every time. Every time you use this skill, it will output a competitive brief with a table.
10:58On the right hand side, this progress area is where you see CoWork's plan. So you give it a task, and then it's going to think about the task, think about the best way to accomplish the task, and then create a step by step plan a b c d. You're gonna see it here.
11:15This was a very simple task. That's why you're not seeing like a full plan, but it's gonna look like one, three. And you're gonna see co work actually tell you, okay, I'm at this step and now I'm gonna go to this step.
11:27Downloads here, this is just like different files it has access to and context here. This is what it's using for this task. And then okay.
11:35This button is really important customize. So this is where you're going to create and manage your skills. K?
11:42So go ahead and click skills. And, you can think of a skill as something reusable. So my skill hooks is just really good at writing hooks.
11:51So I give it, like, lots of examples of writing hooks for TikTok, for LinkedIn, etcetera. You could have another skill that's like write a YouTube script. You could have another skill that's like roast my landing page copy in the style of whoever you look up to in Internet marketing.
12:08And then these are built in skills that came with Anthropic. You can add more skills, by the way, by clicking this plus button. So here before we do that, I'll just point out these other two.
12:18Connectors are what allow CoWork to interact with other apps. So for example, if you use Gmail, Notion, or Airtable, Coark can actually access the apps you use and update them, like, the way a human would.
12:34Like, you can tell Coark, hey, Open up my Airtable and, like, summarize the tasks that need to be done. It's going to open up Airtable, like, look at the tasks with the status to do or whatever yours is, and then give you a summary of the things that need to be done.
12:50If you wanted to update data, like, hey, can you grab that the last three emails that I had and, like, put them in Airtable? It will fetch your emails from Gmail and then summarize insert them into Airtable if you have connectors for Gmail and Airtable.
13:07So connectors make CoWork incredibly powerful because it can operate the apps you actually use. That's the difference between just like chatting and yapping with ChatGPT versus using an AI agent to get real work done.
13:21And then the personal plugin section, so you can think of a plugin as a collection of skills. Anthropic has a bunch of prebuilt plugins. If you click add plugin here, browse plugins.
13:32So for example, the marketing plugin is like a set of related skills. If I click on this, you can see it comes with these eight skills, brand review, campaign, SEO audit, draft content, content creation, etcetera. So this is really nice if you're starting out and you just have, like, no idea how to use Cowork.
13:50Right? You can install one of these plugins. It's gonna come with these skills, and then you can immediately use the skills.
13:56So if you wanna do that, install this plugin and then open up a task and type slash draft content. Okay?
14:04And it's going to use this prebuilt skill to draft your content. The one downside of plugins is they're read only, meaning, like, you can't customize it to your use case unless you duplicate it into your own version and then customize it.
14:18So just keep that in mind. So they're a really good starting point, but the beautiful thing with skills is, like, customizing them for your actual use case. Okay.
14:26So far, we covered the setup, installation, and product tour. So the next thing we're gonna talk about is a marketing plugin and skill creator.
14:35So let's go back to that. So let's try installing a plugin just so you get an idea of how it works. So go ahead and click browse plugins.
14:42And there's a ton of these. Right? So if marketing is not something you're interested in, like, go install one of the ones that makes more sense for you.
14:50Okay. I'm just gonna install marketing because a lot of people need marketing for their product. Go ahead and click install in the top right corner.
14:57Okay. Marketing is installed and ready to use. If you go ahead and click manage in the top right corner, you can actually see, like, more detail around what the skills are and different suggestions for what you can prompt.
15:09So go ahead and type one of these. Let's say draft a blog post with SEO optimization. Go ahead and click that.
15:21So to invoke the skill from the plugin, type slash. Okay? And you can actually just scroll down and see it if you don't remember the name of the skills.
15:29So here, marketing, this is the plugin we just installed, and these are the available skills. So let's just say draft contents. Let's say, like, a short LinkedIn post about my app, Blotato.
15:43And I notice this is in blue. That means you're triggering a skill. And one thing I personally like to do is after a long conversation back and forth with AI, I say, reflect on this conversation and update the skill so that it better reflects my preferences.
15:58Given everything we've talked about, go ahead and update the skill. So here's how to use the skill. Now I drafted a short LinkedIn post.
16:05Boom. And then these are some additional suggestions and tone applied. So that's how you use the skill.
16:10That's how you use the plugins. If we type slash, there's a bunch more. The downside of plugins is that you can't customize them directly.
16:18You have to make copies of them into your own skill. So I think they're a great starting point, but you don't want to stay stuck using a plugin. So let's go back to customize.
16:30So remember, this is really important, customize, Then go to skills. And now what we're gonna do is click this plus button.
16:37Okay? We're going to just browse the skills for now. And these are a bunch of pre built skills from Anthropic and partners.
16:44Things like Canvas design, yeah, Canvas design, create beautiful visual arts in PNG and PDF, build MCP, algorithmic art.
16:53These are fun. But really, the only one I want you to absolutely download is Skill Creator. So go ahead and click plus, and then it will change to this settings icon, which means you've downloaded it.
17:04And you can actually see what's in the skill. So go ahead and click the Skill MD file. So the Skill MD file is the heart of the skill, like the directions and the playbook of what the skill does.
17:15So Skill Creator is like a meta skill. It helps you create new skills that are really thorough, and you can do things like what they call evals.
17:25It's like a scoring rubric for your skill. So let's say you make a viral copywriting skill, and then you have an eval or a rubric that basically grades whether something is good or bad.
17:37So every time you update the skill, you run it against the scoring rubric to make sure that it didn't get worse. Because every time you update the skill to improve it, you wanna make sure it scores higher than before.
17:48Otherwise, there was no point in updating it. So Skill Creator just handles a lot of that best practices in terms of creating skills. So that's like the main one I want you to install right now.
17:59And then you can also create new skills in this interface by clicking plus, create skill. And honestly, most people chat with Claude to create a skill rather than, like, writing a skill construction.
18:10So let's create a skill together. I click that using your skill creator skill. First, ask me what the skill should do.
18:17So go ahead and do that. Okay. So now Claude is going to ask us what skill do we want to create.
18:22So let's say a skill that organizes a bunch of files in my folder neatly.
18:31Now remember that one of the key reasons to make skills is that you can use them repeatedly. So you can kinda think of it like a fancy prompt. It's much more powerful than just a prompt or a custom GPT, but that's a easy way to think about it.
18:45So now Claude's gonna ask clarifying questions by let's say by topic. Just put whatever answers.
18:51We're just doing this as an example. Put them in miscellaneous. Should this skill show you the plan?
18:57So, yes, I wanna see the plan. So what we're actually doing is we're diving into the first use case here. Claude CoWork and Claude Code can organize your local files.
19:07It can do everything you can do on your local computer. It's really powerful. So in this use case, I'm gonna show you how to use Claude Cowork to do something simple, like organize a bunch of disorganized files in your folder.
19:19So here, if I pull open my downloads folder, it pretty accurately looks like this. It's just like a bunch of random files. This looks pretty typical for anyone who uses a computer.
19:31And so what Cloud Cowork can do is help us organize all of this. But first, we're going to create a skill so that we can just type that skill every single time. We don't have to, like, type this long prompt.
19:42It'll just know what to do. This screen you're seeing here is just another permission. So it's asking for permission to create a directory.
19:50For something like this, I'm pretty comfortable saying always allow. But if you're brand new to this stuff, honestly, I recommend allow once and read it every single time until you are personally comfortable with it, then you click always allow. The only downside by the way with Skill Creator is it takes a long time to write this skill because it's going to set up evals, run test cases, grade results, and iterate on the skill based on feedback.
20:13However, it makes such a comprehensive skill with so many best practices baked into it that I do highly recommend it for most people. I would say the exception is if you are on the $20 per month plan and you don't want to burn a lot of credits doing this, then you can skip Skill Creator and you can just type to Claude here to create a skill.
20:37So for example, if I just type, uh, plus new task here and say, create a simple skill called Cleaner that organizes my downloads folder.
20:51But don't use skill creator. It's gonna try to use skill creator because I said create a skill. So let's check back here.
21:00So now this is the original conversation. You see the plan in the upper right corner, like the progress here. By the way, you can give feedback.
21:08Like, you can ask a question on this step of the plan or recommend a change. So this would be the equivalent of, let's say, you have an employee, you guys brainstormed what the rough plan is, maybe you got some additional information from a meeting.
21:21Right? And you're like, oh, we should actually change this step three in the plan. You can just do that by clicking the plus command here and typing your feedback.
21:30Okay. So now it's asking for permission to check write permissions.
21:34I'm gonna click always allow. And then this might be confusing.
21:38I just jump back to the skill creation that does not use the fancy Skill Creator. And you can see on the right hand side, there's no plan because this is really simple because it's not gonna use the fancy Skill Creator skill. So I'm just showing the difference here.
21:52But for everyone on the max plan, you should really use Skill Creator because it makes such a huge difference in the quality of your skills. If you're on the $20 per month plan and just conscious about tokens, that is when I would just not use Skill Creator. Just say create a simple skill that does this because it will just save you a lot of tokens.
22:11Okay. I'm just allowing permissions for everything. It's on step two now.
22:14It's setting up evals. So again, an eval, you can think of it as like a grading rubric. Like, did the skill do the job?
22:21And then if you change the prompt, did it do the job just as well, or did it get worse in performance? If it got worse in performance, you probably want to reverse the change that you just made.
22:32So that's all that an eval is. You can think of it as, like, a scoring rubric or a great grading rubric. Again, it takes forever though.
22:39Forgot about that. Okay. So this is the simple way to create the skill, but you can also just run the task.
22:46So let's say let me just create a new task. Okay? And then say, organize everything in my downloads folder.
22:54So this is not using a skill. This is just telling Cloud Cowork to go organize everything in my downloads folder. I'm doing this in parallel because it does take like a while to organize the skill.
23:05So right now, it is running a bunch of test commands, all these sub agents, just for cleaning up my downloads folder.
23:14Okay. Now I jump back to the task where I'm just saying, hey, just organize everything. It's asking me clarifying questions.
23:20How should I organize it by file type, by date, or project topic? I actually like it by project or topic. Group with other docs.
23:28And by the way, it can analyze screenshots. So if you have a ton of screenshots and you want CoWork to actually look at each one in order to organize it, it can do that. It can organize all of your photos.
23:39So if you have a ton of photos lying around, it can use AI to analyze what's in the photo and then thematically organize them. Okay.
23:47Oh, wants me to allow. This is the simple version. Okay.
23:52Okay. So now this one is just actually organizing the folders.
23:57It's setting up a plan first. And then oh, okay.
24:01Well, it already organized all of our files. Great. So, yeah, previously, when I showed my folder, like, you saw the massive list of files.
24:09And now you can see it's organized by the topics, like data and reports. This is my customer support survey, CSV, contents and media, like, uh, a lot of, like, random videos and stuff here.
24:21Installers. If you saw that live, it's actually, like, doing it in real time. That's why this stuff just popped up in this directory.
24:29Screenshots. Okay. And then everything related to Blotato here.
24:34So it just did that in real time. Okay? So see, all done.
24:37Your downloads folder went from a 123 loose files to five clean folders. Okay. And then this one here where we're creating the new fancy skill.
24:46So now it's running test cases. This one will take a while. But okay.
24:51Here, like, it's creating a file. It's checking a directory. It's checking permissions.
24:55It created a directory. It created a file. So I personally recommend, like, expanding these so you can read and follow along what's going on.
25:04And pretty soon, you'll get used to it. You'll be like, oh, okay. CoWork's just like creating a file, editing a file.
25:09That's fine. But for people who are brand new, I really recommend taking the time to read what the heck it's trying to do. Okay.
25:16And so here in the skill creator, step five is to iterate on the skill based on feedback. So it actually wants my feedback now.
25:23Open the eval viewer to review the test outputs. These are links. These are clickable, by the way, so just click that.
25:29And then on the right hand side, it's gonna open its nice, like, artifacts mode. And this is one of the biggest advantages of Claude CoWork compared to Claude Code. Like, I love Claude Code.
25:40I live in Claude Code, but that's because, like, I'm so used to operating in text. When it comes to visualizing stuff, CoWork is superior because you just it's just so, like, nice and organized and beginner friendly looking like this.
25:54You don't get this in Cloud Code. It looks scary in Cloud Code.
25:58Right? So here, what it's asking for is I'm supposed to review each output and leave feedback below. So one of six.
26:06But here's the prompts. So my downloads folder is a total mess. Here's Here the organization plan.
26:10Here's how I'd organize your folder. What do you think of this output? Just for testing purposes, I'll just say like looks great for all of them.
26:17What you're supposed to do here is actually go through each example and give it feedback on how to improve. So in a content marketing use case, I might say, have a skill for writing hooks.
26:27So it's gonna write 10 different hooks, and I'm gonna give feedback on each one. This hook is a little too long. I like my hooks less than eight words for LinkedIn.
26:36Another piece of feedback could be on substack, prefer hooks with at least two numbers or statistics in the hook. Another hook could be use negative hooks for TikTok because they're more effective.
26:49A negative hook is like, stop doing this or most people don't know this. Right? So that is the feedback you can give to each of these outputs, and it will massively improve the quality of your skill.
26:59So for the sake of this demo, I'm just gonna click submit all reviews, but you can click next to see each example. So it gave six examples. You would give feedback for each one, and then you would submit all reviews.
27:11And then when it says review complete, just go back here. You can x out of this here if you're not familiar.
27:18And then when you're done, click submit all reviews, then come back here. I'll say, looks good. I actually didn't mean to go down this entire rabbit hole with Skill Creator, but that's pretty cool.
27:27So it's running description. So here again, this underline, right, look for this. You can open it.
27:33So this is the eval set reviewer. And this looks complicated, but again, you can ask co work if you're confused about anything. That's a really important point.
27:42So this is trying to figure out, like, in what conditions should this skill trigger? Because you don't have to type slash to trigger a skill. Whenever you type a task, co work is gonna analyze what you want and decide if it should use any of the skills available to complete your task.
27:59So what this is doing is saying, like, if you type this long thing, should I trigger the skill? And then it's this is basically like a test set. And then these are negative examples.
28:09So, like, if I say, wanna rename all my PDF files, this should not trigger this particular skill because this skill is about reorganizing.
28:19It's not about renaming files. Like, that might be a different skill. However, it's really up to you.
28:24If you want this prompt to trigger the skill, all you have to do is click that yes toggle. So I clicked it, and then it moved up here.
28:32So now it's yes. So it's really up to you, but you get such a nice structured approach to improving the skill, and it's granular, and it's easy to follow, and has a nice simple UI like this. So now I'm gonna say all set.
28:44So we are now almost at the last step of the skill. And then what I'm gonna do is I'm gonna undo the cleanup that it did.
28:52I'm gonna say, unorganize my downloads folder so that all files are on the same level.
29:01So I'm gonna, like, undo the work we did and then we're gonna do it again with the custom skill. And then the last step will be actually creating the skill. Okay.
29:09So now it messed up my downloads again. So now it looks like this again, which is what we started with.
29:14Right? So I think it's done now. You can see the skill in the folder.
29:19So here's the folder show organizer. Let's click save skill so that Claude will save it. And say, once installed, just see something like my downloads folder is a mess.
29:28Okay. Well, let's just copy that. And so what's interesting here is I'm not manually triggering the skill.
29:34So remember when I said before you can type slash and trigger the skill, and the skill here is file organizer. Whatever you type, co work is gonna try to figure out what skills it should use. So if I say this, the correct behavior is it's gonna think about the task, realize, hey, it should use this existing skill, and you can see it.
29:52So it's like thinking here. The user wants me to organize the folder. The file organizer skill is now installed and available.
29:58Let me use it. Okay. So now it's going to use skill.
30:02Now it's analyzing all the files and creating groupings, mix of videos, software installers, product demos, and data files, and this is all co work thinking. So it's pretty cool to just, like, see this and read this to understand what it's doing. And by the way, all I'm showing here now is that we can now use the amazing skill we created using Skill Creator.
30:21So here I went to my downloads folder and now you can see it downloaded a lot of things. So that's how we use the skill and the Skill Creator. So the next use case we're gonna talk about is building a personal email assistant.
30:32And like I mentioned before, this is a really neat use case because it combines a lot of different concepts. Number one is connectors, how Cowork accesses productivity apps you actually use, such as Gmail, Calendar, Google Drive, Notion, Slack, Airtable, whatever it is.
30:48And then we're also going to cover the concept of scheduled tasks because we want our personal email assistant to scan our emails every morning and give us a summary of what's actually important, what's blocking, etcetera. So let's dive in. The first concept we're gonna talk about is connectors.
31:03So go ahead, go to customize. Again, customize is really, really important, so don't forget about this. Click connectors.
31:10Okay. And then you can see here all the ones I have connected or not connected. Click plus to browse connectors, and then you can search for all different connectors here.
31:19All of these apps can be connected to CoWork to get real work done. So, like, DocuSign, Intuit, LegalZoom, Mixpanel, like Udemy, Webflow.
31:30Oh, that's nice. I use Webflow. A Figma, Apify, this lets you scrape anything on the web.
31:36Okay. So we're gonna search for Gmail. So go ahead and click Gmail.
31:40Boom. Click plus. And it's gonna ask you for a bunch of permissions.
31:47I previously connected it, so it probably remembers my permissions. When you use it for the first time, connect it for the first time, it will ask you what permissions you want to give CoWork. So if you're pretty new to this and you're really afraid AI might do something wrong, you can limit the permissions to things that are read only.
32:09So instead of writing emails, CoWork will just be able to read your emails. So there'll be like a permission screen with a couple of boxes, read each one, and just give the permissions that you're comfortable with giving. You can actually see the summary of permissions here on the right hand side.
32:25So click Gmail. You can see tool permissions, read only tools.
32:30So read only means it's not changing anything. Right? I'm generally comfortable with always allowing read only.
32:36Like, it's gonna get your Gmail emails. It's gonna search through the Gmails, but it's not gonna write emails. It's not gonna delete email.
32:43So here, for example, create Gmail draft, you can change it to needs approval. Right? It's not gonna just email send out an email.
32:50It's gonna ask you for approval after it writes a draft, or you could block it altogether. If you never want Cowork to write a Gmail draft, you can click blocked. I'm gonna leave it at needs approval.
33:00Just keep this in mind for every single connector. It's generally a good idea once a quarter to review what permissions you're giving it. This is how you stay secure.
33:10Because what happens is like people click always allow, they don't remember it, something happens later, it was too permissive.
33:17But here you can actively manage all of the permissions for each of your connectors. Okay. So let's add another connector.
33:24So let's say calendar. Boom, Google Calendar. And it's the same process, so you just choose your Gmail accounts, click continue.
33:34Okay. And then boom, you'll see it here. Go ahead and click calendar again.
33:38And just like before, you can see all of the permissions it has. So read only means it can look at your calendar. Do you want your mini employee to be able to see your calendar?
33:48Probably yes, if they're supposed to be your personal assistant. Do you want them to write and delete things on your calendar? Maybe, eventually, if you're just starting out, maybe not.
33:58Maybe you want your new mini employee to ask you for permission every time before it changes a bunch of stuff on your calendar. That's what needs approval is. Like, you get to approve it before it does any of these things.
34:09And then over time, as you get comfortable with your mini employee, you can switch this to always allow. And then if you wanna connect anything else like Google Drive, for example, is really common, go ahead and do that. For this use case, I'm just gonna connect Gmail and calendar.
34:23Now let's start a new task in the upper left corner. Surface any urgents, unread I don't know what's gonna happen when I type this because my email inbox is always chaotic every day.
34:35You can also ask it things about your calendar. So it's like, what marketing meetings do I have next week? Maybe I'll try that next.
34:41And what's cool is you can see the tools it's using. So you can see the little Gmail icon searching Gmail emails, unauthorized charges, help, missed meeting.
34:50Okay. So I have a couple urgent unread emails that I should probably get to after this live stream. Let's say what marketing events are coming up in April.
35:03So now this is gonna read my calendar. And then what we're gonna do guys is make a scheduled task so that every morning, you have a nice daily brief report of, like, what's in your email and calendar. Oh, I have a meeting.
35:16Wow. I only have one marketing meeting in all of April. That is how empty my calendar is.
35:23You can, like, ask it to create stuff. Create a calendar invite for Friday for today, two hours for date night.
35:32Let's see if that works. Okay. So this is neat because now you can see permissions kick in.
35:36So I said create a calendar invite. And remember, for anything that creates, edits, or deletes stuff, I said ask for permission. Right?
35:44So let's say this is a brand new mini employee that you're onboarding. You don't want them to just like change random stuff. Here's the calendar event it wants to create.
35:52I'm just gonna say allow once. Right? Remember my suggestion, just click allow once until you're super comfortable with what's happening, and then you can click change it to always allow.
36:02So now I'm gonna view the events on my calendar. Oh, nice. There's date night.
36:07Okay. So I can read your calendar. I can edit your calendar, update your calendar, all that fun stuff.
36:14But one of the most useful things is having it run on a schedule, so that's what I'm gonna show next. Okay. So go ahead and click schedule on the upper left corner.
36:22Okay. This is where you're going to keep track of all the tasks that you have scheduled. Schedule tasks only run while your computer is awake.
36:30This is a limitation of it. Right? So it depends when your schedule is.
36:34If your schedule is at 8AM and you're online anyway, you may not need this. But if you want to make sure things run all the time, then you probably want to enable keep awake.
36:44Let's click new task. And let's say, like, email summary, daily email summary.
36:55So for me, I like to know what I am blocking. Like, if someone needs something for me, then I should probably, like, prioritize that. Here, you can set the frequency.
37:03So let's set it daily at, 8AM. And then more options here, you can choose what model to use. This is important if you are on the $20 per month plan.
37:13Like, you really don't need Opus for this. Honestly, Haiku would be fine as well.
37:18Right? And then if you want to allows you to select a folder to work in.
37:22For this use case, we don't really need that. But for other types of scheduled tasks where a co worker needs to access local files, you may want this. Okay.
37:32So let's say summarize my unread emails and blockers and my meetings for the day. Boom. Click save.
37:39And now this will run every day at 8AM, but obviously, you kinda wanna test that it works. Go ahead and click this. This is where you're gonna see all of the runs.
37:47Like, this blank space here will show, like, all of the times it runs. And you can also click run now to test it out. This edit button pencil icon will also allow you to edit the prompt.
37:59So my prompt was super basic here. Right? But obviously, you can edit this to be much more refined.
38:04Let's click run now so that we can just test it out. Now you can see the history. It's running today at 06:01.
38:10And on the left hand side, notice this that says scheduled. So this is where your scheduled tasks will show up. So every time a scheduled task run, it's going to appear here.
38:19So you can, like, click on it and see what it's doing. So if I click on this, it's running a scheduled task, summarizing unread emails, blockers, and meetings for today. Oh, okay.
38:29Well, it's done. So only 200 unread emails, key blockers, and action items. Yeah.
38:35I need to fix that. Oops. So basically, you can create something like this, and it becomes your personal email assistant that runs every day at 8AM.
38:42And there are so many other things you could do. You could have this organize all of your downloads folder every day.
38:48You could have this post to social media on a regular basis. You can have this summarize emails and push it to Slack if there's anything urgent. That is the power of co work plus connectors plus scheduled tasks.
39:02And so that was use case number two, building a personal email assistant. Now use case number three is creating on brand social media and marketing content. So let's create a new task.
39:13I don't wanna run skill creator again because it's gonna take forever. Let's say create a simple skill, write content that writes social media posts in my brand voice about my business, and then create a brand voice document that stores everything important about my business slash voice, and then interview me until you're 95% confident you can write social media posts that I would be proud to post.
39:48But what we're doing here conceptually is we're gonna create a new skill, like write content, that's going to be responsible for writing social media posts in your brand voice about your business or personal brand or offer. And what we're gonna do is create a separate brand voice document that's gonna store everything important about your business, about your brand voice so that you don't have to explain it every single time.
40:11And this skill, whenever you invoke this skill, whenever you say write a post, it's going to know that it should always reference your brand voice. And then to populate your brand voice documents, you're going to say, interview me until you're 95 confident that you can write stuff that I would actually be proud to post. Now this is actually a really great use case for Skill Creator.
40:32Remember the interface where you could disapprove or give feedback on every single thing? Like, is a perfect use case for Skill Creator.
40:39However, Skill Creator takes, like, thirty minutes, so I'm going to skip that for now. That's why I said create a simple here skill here. I'm going to say don't use Skill Creator.
40:49Just for the sake of time, there's no other reason. I highly recommend you actually use Skill Creator. So let's go do this.
40:55Now I'm not gonna answer all of the interview questions, but I highly recommend you take the time to do that. Even if you don't get to all of them today, that's okay. You can always have a co work update your BrandVoice document with additional information over time.
41:09So I'm gonna say my business is blotato.com. Let's just keep it simple. Let's just say, like, LinkedIn.
41:14I'm just gonna say Facebook and LinkedIn. So it's just searching the web. Okay.
41:19So it's now it's searched a bunch of things about Bloatado so that it can understand my business. And now, cohort is going to ask me a bunch more targeted questions. So if you're following along doing this, it's probably asking you a bunch of questions.
41:32I would say direct and no fluff. K. AI tips, occasionally, bloatato promos.
41:50Don't like any of these. It's true. And by the way, another powerful thing you could do is give examples of social media posts that you really like.
41:57For example, viral social media posts in your niche, you can drop them all in here, and CoWork will remember them all. Made with value. Yeah.
42:04I do use emojis. Is there a post you've written that perfectly encaptures your voice? I do say lull a lot.
42:11Like, I'm a millennial, so I actually say lull. What are other words that I use? I don't know.
42:16Let's say maybe, like, AI solopreneur. Oh, yeah. My mushroom emoji.
42:21I do use mushroom emoji. Oh, I use laughing emoji. Sometimes I use rocket emoji.
42:27So now it's done. So it created this right content skill on the right hand side as well as the brand voice file. So go ahead and click this, and then you can see this is the skill itself.
42:38I'm gonna expand it. So this is the description. The description is how Claude knows to trigger this skill.
42:45So write content by brand voice, who am I, audience, content. And you can easily update this, guys. This is just like a really basic first pass.
42:53We didn't use Skill Creator. I highly recommend using Skill Creator. I'm gonna click save skill in the upper right corner because this looks good enough.
43:00X out of this. And then check out the brand voice it made. So now I open the brand voice file.
43:05So let me scroll up. So who am I? What do I do?
43:08What's my audience? What are my platforms? What's my vibe?
43:11Words, signature style elements, what I never do, post formula, example structures.
43:18So this is my brand voice. Okay? And if you're happy with that, then you don't have to do anything else.
43:23But if you wanna give it feedback, that would be a good time as well. Just make sure you remember to hit save skill. So boom.
43:29Click save skill. I do have an existing skill with the same name because we imported the marketing plugin, but you can click upload and replace. And again, if you ever wanna manage all your skills, just click manage in the top right corner.
43:41Right? You're gonna see all of your skills here. This was in the customize section.
43:45So remember I kept saying customize is really important. This is our content skill or file organizer skill and some other skills I have over here. So So now we can use the skills to write Facebook and LinkedIn posts about Bloatato.
44:00And what's cool here is we can combine this with accessing local files about Bloatato using the photo receipts in my downloads folder.
44:10Let me show you what that is. Basically, I just downloaded a sample photo, and these were my stats from my brand new Facebook page from February 10 to April 1 this year.
44:20Basically, I got over 9,000,000 views on a brand new Facebook page, all organic, zero in paid traffic. And so what I want Claude Koehrich to do is basically analyze the screenshots and then write a post about it for Facebook and LinkedIn.
44:34If you're on a Mac, you can take photos on your phone all day and then have Coark just make social media posts out of it. Right? Imagine you're running a small business.
44:42You have, like, a cute little cupcake or whatever that you're selling. Like, take a picture. Coark can analyze it and be like, oh, this is a cute cupcake.
44:50It's pink. So you can see now it actually read the image. So somebody asked earlier, like, how does Cowork read an image?
44:56Okay. Now it's viewing file. It actually loaded the file in here.
45:01By the way, you don't get this nicety in Claude code. Like, it can load an image, but it's gonna be on some separate tab. Right?
45:08So this is really nice because you can just, like, expand it, double check that it grabbed the right image, etcetera. And it's analyzing the image, and it wrote the draft posts.
45:17So we combine a lot of concepts here, guys. We created a custom skill. We created our brand voice.
45:22We told coworker, go fetch this photo and then write a post about it. Right? I didn't actually give it any more context than that.
45:29So the next thing we're going to do is create a video. Okay.
45:33So we just wrapped up creating on brand content. We combine the concept of creating a skill, having Claude Cowork interview you to tease out your brand voice and important information, and then having Cowork pull local photo, analyze the photo, and write social media posts based on analyzing the photo without any further prompting or hand holding.
45:54And at the very last step, I will show you how to post all of this to social media. But before I get there, I wanna show you different types of visuals you can create to accompany your social media post. Most of the content that does well on social media today has some kind of visual attached to it.
46:10It could be a photo, a flyer, um, a carousel, a slideshow, a video of yourself talking, an avatar video, a faceless video, whatever, but the visual is so important to actually stop the scroll.
46:22And if you can't stop the scroll, no one watches your content, and that's why visuals are important. So there's been a lot of questions like, can I use Remotion with CoWork like do with Claude Code? Unfortunately, you can't use Remotion with CoWork.
46:33However, there are workarounds that allow you to create really cool videos. So what I'm gonna do here is create a fifteen seconds animated explainer video to accompany my post, and we're gonna say use Python tools.
46:49I know that sounds very vague, but the hope is that CoWork figures out relevant libraries that it should import, set up locally on your computer, and then be able to make a video using those tools. What the heck?
47:02My camera just turned off everywhere. Okay. Cool.
47:05So now we're done. So let me just recap what it did. So expand this.
47:09Remember when I said read what it does? It basically thought about how do I create an animated explainer video using code. Well, there are a bunch of existing libraries that I could use this, but I said animation, but I didn't specify like what kind of animation.
47:24So it's installing MoviePie. But here, we can click view your video. So let's click that.
47:29I will need to open this, I think, in QuickTime player. This is not what I expected. Okay.
47:59That was the first attempt. Just give it feedback. Right?
48:01Let Claude Cowork figure it out and improve it. And then after this piece of feedback, I'm going to actually tell it to use the screenshots that we had downloaded. I wanted to actually use this receipts photo within the video.
48:14Okay. So now let's view the video, complete redesign. So here's video attempt number two.
48:19We haven't plugged in our assets yet. So I'm just describing, hey. Make a video out of this stat.
48:27It's not bad. It's a little hard to read some of the things, like, here, and I don't know why there's a big circle. Wait a second.
48:41So now we're done with this, creating unlimited videos. And honestly, that was just a very basic primer into it. I could go into a lot more detail and I probably will for the next livestream into how to really make these videos, how to prompt them, things like that.
48:54It's not gonna work as well as Remotion. To be completely honest with you, Remotion plus Claude code is far more robust than some of the approaches we're taking to create unlimited videos. With that said, it's really cool that you can do this within co work.
49:09It just takes a bit more fine tuning and iterations to actually get something that looks good. And the last use case we're gonna talk about is actually posting this stuff to social media. And for that, I'm going to use my app, potato.com.
49:22This is what I built for myself to scale as a solo creator. So solo, I got, I think, 21,000,000 views in the past month.
49:30So it's very easy to set this up now. In CoWork, you can even set this up in claude.ai. You can even set this up in ChatGPT.
49:39I haven't dropped tutorials for that, it's super easy. Just go to API, generate your API key.
49:45Okay? And then just scroll down to whichever you're using. So in our case, we're using Claude Coark.
49:50So all you have to do is go to settings, boom, connectors, and then scroll down.
49:57You will see add custom connector. All you have to do is type Lotato, and then just copy paste this URL so you don't accidentally typo.
50:09We just have to connect our account. So click connects, and then it's gonna open this website asking if you authorize Cload to access your Blotato account.
50:20And that's it. It's set up. Like, I could not make this easier.
50:25Right? Like, the instructions are just right here. You just go to settings, connectors, add custom connector.
50:30You can name it whatever you want. Honestly, I like to name it, Blotato. And then copy paste this URL, and then click connect to connect your account, and that's it.
50:38Let's just first test that the Blotato connection works. Okay. What social accounts do I have connected?
50:44And if this works, then CoWork would look at the tools you have available. It would see that Blotato has something to do with social media, and it would actually list your social accounts here. So it that's this is exactly what it's doing.
50:57So the only thing left you have to do within Bloatato honestly is just make sure you connect your accounts. So go to settings, accounts, and just connect all of your accounts. You can connect up to 20 accounts of any platform here.
51:09So you're like, you can connect three TikTok accounts, three Instagram accounts, three Facebook accounts, all for the $29 per month plan. Okay. So if this works correctly, you should be able to see all of your accounts.
51:19And then what I'm gonna do is copy paste this. Okay. Post these to Facebook and LinkedIn along with my receipts image from downloads.
51:33Because we copy pasted it, it may not have these nice line breaks that I normally would have, but that's fine. But So now what's happening is CoWork's going to analyze your request. It's gonna be like, how do I post these to Facebook and LinkedIn?
51:45And hopefully, will realize that you can use Blotato to publish directly to social media from Claude Cowork. Right now, it's trying to just find the receipts file because we started a brand new chat, so there's no context of what that receipts image is. So here, it found it in my photos.
52:01And now it is uploading this image automatically to Blotato. You don't have to use an intermediate storage solution like Google Drive, Dropbox, or Amazon s three. This is actually huge.
52:12So if you have local files, local images, videos, you can just upload them directly with Blotato. You don't have to do some weird workaround uploading it to Google Drive.
52:22It just took the image, sent it to Blotato, done. Okay.
52:26I'm just gonna allow for all tasks. Um, but you can update your content writing skill. Remember that.
52:31You can add a line there that's like always ask me for my permission before publishing anything. Okay. So if everything worked, so it found the photo, it uploaded the image to Blotato.
52:41Again, I didn't have to move the file anywhere. So I know this doesn't look impressive because it just eliminated four steps you'd normally have to do. Like the normal way of doing things, you have to like take your local image, upload it to Google Drive, and maybe you have Google Drive locally, but you still have to give it like permissions and it's actually a bit more annoying than it sounds.
53:01And then take that Google Drive, get the share link, upload that to Blotato. This skips all that. So you can just be like, just upload this photo I took and then it'll work and you don't have to worry about anything else.
53:13And then it used Blotato to publish these posts to social media, Hopefully, fingers crossed. Okay. So we have yeah.
53:20This is our LinkedIn post. It didn't keep the line breaks. So remember I copy pasted from one chat to another chat.
53:26The original post actually had nice line breaks and stuff. We had to ditch that chat because it kept kinda bugging out on us. But it was originally really nice and neat like this.
53:37But Facebook works as well. You can see it here.
53:41And the cool thing is you can publish this now or you can publish this in the future. Okay. So I just deleted the posts.
53:48But now let's schedule them for tomorrow morning, 6AM. You can manage your entire content calendar here now. What that means is you can schedule posts in advance.
53:57You can ask co work, what are my upcoming posts scheduled? You can reschedule them.
54:02Let's say, oh, we scheduled these, but I wanna reschedule them. You can delete them. Let's say you're testing a bunch of posts and you're like, oh, wait.
54:09Can you delete them now? Um, CoWork can do all of that. So it can fully manage everything.
54:14Okay. So both scheduled. Let's say, list my next five upcoming posts.
54:20Okay. Now it's going to list my next five upcoming posts and here are my next five scheduled posts just today. Okay.
54:25I'm gonna say reschedule these two that we just scheduled for tomorrow. Reschedule them for thirty minutes from now.
54:31This is your entire social media content calendar within CoWork. Think about how powerful this is. Let's say you sit down for a couple hours, batch content, create a bunch of content, and tell CoWork, just schedule it for the entire week.
54:43Let's say something comes up during the week, and you're like, I really need to post about this topic. I wanna reschedule all my remaining posts, shift them two days later. You can easily do that.
54:53It's just a sentence in Cowork. So here, right now, it's finding the IDs for the two posts that we scheduled, and then it's going to update their schedules. So again, it's like interacting with a mini employee, a mini social media marketer.
55:09You would be like, oh, hey. Our plans changed. Let's just shift those marketing tasks over there.
55:14Like, it just does it. Okay? So both posts are now rescheduled thirty minutes from now.
55:18So let's check that that actually worked. So go to Blotato. Go to your calendar.
55:23So these are upcoming posts for Friday. Yeah. So these are the ones it just rescheduled exactly thirty minutes from now.
55:30So you can see it here. So full social media calendar management within Claude CoWork. Like, this is mind blowing for anyone who posts content.
55:41Uh, it just saves so many clicks. I only posted two. Imagine you're posting, like, 10 pieces of content a day, and you need to, like, reschedule stuff, shuffle stuff around, delete posts.
55:53Like, it can do that. You can have it list all upcoming posts, delete the ones that have videos. Like, it it's that flexible.
56:01It's that intelligent. And so you can completely use Coorg as your social media content manager, your social media content calendar. It's really powerful.
56:09And of course, there's many other things you can do with it. So Blotato can also scrape YouTube videos and remix them into content. So maybe that's the last use case I'll show.
56:18So if I search like some kind of hormozy video.
56:25If this is forcing you last year, our companies had told an over trip Okay. I believe Let's do this. Okay.
56:30So this will be the last use case I show. Use Blotato to scrape this YouTube video. Write a LinkedIn.
56:37I'm just using LinkedIn and Facebook as examples. You can also post to TikTok, Pinterest, Instagram, threads, blue sky, whatever.
56:45Write a LinkedIn and Facebook post, and then use Potato to create a whiteboard infographic for the post.
56:54Okay. So Blotato also has a scraper for YouTube videos, TikTok videos, podcasts, PDFs, and websites.
57:01So you can use it to scrape that information, remix it into your own content, a LinkedIn and a Facebook post, and then also create an accompanying visual for the task. So you can create videos, images, flyers, infographics, slideshows, and carousels.
57:17There's a lot of different things you can create if you go to Bloatato, go to videos, create new video in the top right corner, and these are just samples of, like, the different styles that you can create.
57:29And you can access all of these styles through Claude CoWork. And depending on what you're creating, the wait time may differ. So if you're creating just an image or AI infographic, that will probably take one or two minutes.
57:41If you're creating a full fledged video, that can take five to ten minutes. So just keep that in mind when you're going through this process. So now the infographic is rendering.
57:50Here's the LinkedIn post. Alex Vormozi sat down with four strangers. His note to every one of them was you're thinking too big, too fast.
57:58Dominate your local market first. Fix sales, then expand. It really likes to use my emoji ever since I put that in my brand voice.
58:05And now CoWork is just waiting for the infographic to be ready. At this point, I recommend everyone just starts with CoWork and then upgrade to Cloud Code if you feel it's necessary. Okay.
58:21That's our whiteboard infographic based on Alex Hormozi's brand new YouTube video telling strangers how to build million dollar businesses. And this is just one style, guys.
58:31This is just one style I happen to like. It performs remarkably well for some reason on LinkedIn.
58:36There's also the manga style, if you like that. That is what I use for, like, my livestream announcements. But And then the next step would be just like before, go ahead and post these to social media with the infographic attached.
58:47If you don't like this infographic or you want changes, you can just tell Claude, coworker. You can say, hey. I don't want this in blue.
58:55I want the highlight color to be pink. I want it more aligned to my brand kit. You can just tell Claude Cowork that, and it's gonna go regenerate the infographic so that it looks more closely aligned with your brand kit.
59:06So that was use case number five, your social media content calendar. And if you've been marketing for several years, this is probably really mind blowing to you because it's incredible, like, the amount of tasks it can do for you.
59:20Remember I said at the beginning, the difference from claude.ai ChatGPT versus Cowork is your AI is actually getting work done.
59:29It's actually going there and fixing and organizing your entire calendar as opposed to chat GPT. You're like yapping about all these great ideas, but you still have to be the one to do the work.
59:40So this is a totally different way of interacting with AI tools. It's like a mini employee. If you give it sufficient context, which is like the skills, like a skill is like something repeatable that it knows how to do, like an SOP, like a playbook that it's following, and then you give it access to tools just like you would an employee.
59:59Right? You hire a social media intern. Here's the playbook, Google Doc, and here's our social media accounts, Instagram, Facebook, etcetera, and they have to figure out the rest.
1:00:09They have to do everything. Coworker's powerful because you can just describe what you want, and it'll go into those tools and do everything for you. So it eliminates a lot of the tedium, a lot of the back and forth, a lot of the iteration cycles, so you can just focus on making the highest quality content possible and then CoWork just handles the rest, like helping you create visuals, package your content, create platform specific variations, like you want certain hashtags on TikTok, you don't want the same hashtags on Instagram, and you never want hashtags on Twitter.
1:00:42Right? Platform specific variations based on viral best practices. It's just crazy.
1:00:46But yeah, hopefully that was helpful. Thanks everybody for watching. We covered a bunch of use cases here.
1:00:51There's a lot more you can do with co work. I feel like I only brushed upon the video creation like at a very basic level. So I might do a follow-up one that goes, like, really deep into that.
1:01:01But, yeah, thanks everybody for watching. If you enjoyed this, don't miss my next one.
The Hook
The bait, then the rug-pull.
What if the AI that already knows your voice could also open your inbox, sort your files, and post to LinkedIn without you lifting a finger? That is the exact promise this 61-minute walk-through of Claude CoWork sets out to deliver -- and it covers five distinct use cases to prove the point.
Frameworks
Named ideas worth stealing.
04:50list
Three CoWork Primitives
Skills (reusable playbooks)
Connectors (app integrations)
Scheduled Tasks (cron-style automation)
The three building blocks that make CoWork an agent rather than a chat tool.
Steal forany AI agents explainer or course outline
19:00list
Five CoWork Use Cases
Organize local files
Personal email assistant
On-brand content creation
Video generation via Python
Social media calendar management
Five progressive use cases that build from local file work up to full social distribution.
Steal forproduct tutorial chapter structure
03:48concept
Allow vs. Always Allow Permissions Model
Beginners click allow once per action. As trust builds, switch to always allow. Review all connector permissions quarterly.
Steal forany AI onboarding that delegates actions to an agent
16:40model
Skill Creator Eval Loop
Create skill
Set up grading rubric
Run test cases
Review and score outputs
Iterate based on feedback
Re-run eval to verify improvement
Skill Creator automates this loop but takes 30 minutes and significant tokens. Worth it for high-frequency skills.
Steal forany prompt engineering or AI QA workflow
CTA Breakdown
How they asked for the click.
VERBAL ASK
58:10product
“At this point I recommend everyone just starts with CoWork and then upgrade to Claude Code if you feel it is necessary.”
Blotato is the primary product CTA, woven organically through three of five use cases rather than a hard pitch. Subscribe CTA appears only in the opening.
A 27-minute step-by-step walkthrough of the Claude + Canva connector: four design use cases, Blotato-powered social publishing, and Brand Kit integration.
A 14-minute step-by-step tutorial showing how to connect the new Canva MCP connector inside Claude.ai, generate and edit designs with AI feedback, fill existing templates, and auto-post to social media via Blotato — all without leaving a single chat.
Sabrina Ramonov walks Hormozi's 7 AI takeaways with real numbers from her own solo SaaS — the TCCA stack, 3-agent support, and the 30-to-2-minute compression audit.
A 40-minute interview with Sandy Lee — mom of three, regional manager, and someone who made $48,000 in one month using AI with zero technical background.
A 10-minute tutorial showing how one solopreneur swapped a $500/month Webflow site for a fully-deployed custom website built in Claude Design — in two hours, at zero ongoing cost.
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