2:39:36Daniel Iles · Tutorial
My $36,000 1-1 Training (Uploaded for Free)
Two hours and forty minutes of the exact short-form content system Daniel Iles used to scale Viral Coach past several million dollars a month, handed over uncut.
June 6thThe argument in one line.
A funnel makes money by filtering at every stage, and the biggest gains come from controlling what the ad platform counts as a win and from fast, multi-channel follow-up before the call.
Read if. Skip if.
READ IF YOU ARE…
- A B2B founder or agency owner who sells high-ticket offers through booked sales calls and wants a stage-by-stage funnel to copy.
- Someone running Meta or YouTube ads whose leads are cheap but don't show up or don't close, and who needs levers beyond new creative.
- A sales or ops lead building the pre-call process (texts, reminders, confirmation calls) to raise show rates.
SKIP IF…
- You sell low-priced products with no sales call. The booking and confirmation stages assume a human closer.
- You're looking for ad creative tactics. The video covers traffic briefly and spends most of its time after the click.
The full version, fast.
Daniel Iles says his funnel produced five million dollars in a month and breaks it into six stages: traffic, landing page, qualification, booking, pre-call warm-up, and sales feedback. Paid ads and 160 organic posts a week feed a single-purpose application page. Qualification questions add friction and route the best leads to separate tracking pixels so Meta optimizes for quality. Calls are booked four to five days out, then confirmed by a specialist, a three-text sequence, staggered reminders, and MQL tagging that feeds back to the ad platform.
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00:00 – 01:15
01 · Cold open and the six stages
The $5M claim, why he is giving the funnel away, and the six-stage overview.
01:15 – 04:20
02 · Stage 1: Traffic
$1.5M a month on Meta and Google, YouTube ads, and 160 organic posts a week as an owned asset.
04:20 – 09:30
03 · Stage 2: Landing page
A single-purpose application page per traffic source, the headline test, and when to skip a VSL.
09:30 – 12:00
04 · Stage 3: Qualification
Friction and routing as the two levers that control lead quality and what Meta counts as a win.
12:00 – 14:00
05 · Stage 4: Booking
Why four to five days out beats longer windows, tested over about $20M in revenue.
14:00 – 20:00
06 · Stage 5: Pre-call and warm-up
Confirmation call, the three-text sequence, staggered reminders, MQL tagging and lead routing to reps.
20:00 – 21:30
07 · Stage 6: Sales and feedback
Track shows, qualification, closes and revenue, then close the loop.
21:30 – 22:57
08 · Outtakes
Behind-the-scenes banter about hand puppets and whispering that appears to be a leftover from the edit.
Lines worth screenshotting.
- Paid ads are rented attention and organic content is real estate you own, because a video keeps generating views and DMs a year later.
- Run your landing page headline as a screenshot ad. If it isn't profitable as an ad, the message is the problem, and every visitor has to pass through it.
- Build a separate landing page per traffic source. Instagram and YouTube leads convert three times higher than paid leads, and a shared page hides that.
- If your VSL isn't profitable when run as an ad, skip it and send people straight to a sales call with a decent closer.
- A VSL helps when the person in the ad is the same person in the video. UGC ads that click through to a different face lose people.
- Adding a qualifying question like monthly revenue raises cost per lead, but the people who answer are less skeptical and easier to sell.
- Meta is trying to find the cheapest leads that technically check the box, and the cheapest leads and the worst leads are often the same leads.
- Routing each application answer to a different thank-you page, each with its own pixel, lets you tell Meta that only qualified leads count as wins.
- Across about $20M in revenue, booking 12 days out tanked show rate while close rate for those who showed stayed the same, so four to five days became the cap.
- For text follow-up, message three should ask if their phone is getting your messages. Nobody wants to seem broken, so everyone replies, and it doubled response rates.
- Two-way text replies improve deliverability, so the second message should always be a question that prompts an answer.
- Stagger reminders between email and text at 24 hours, 3 hours, 1 hour and 30 minutes so seeing half of them is still enough.
- Responsiveness before the call predicts both showing and closing, so automations double as a lead-scoring system.
- About 66% of calls become MQLs by replying to the pre-call text, and about 90% of those show, which is faster, cleaner data for Meta than waiting on sales.
- Optimizing Meta on closed sales failed at an acquisition cost above $10,000 because too few events arrived too late.
Filter at every stage, then tell the platform
WHAT TO LEARN
A funnel earns by filtering leads at every stage and by feeding the ad platform only the signals that match your best buyers.
- Give each traffic source its own landing page so you can see which source converts and scale on real numbers instead of blended ones.
- Test your headline and your VSL as standalone ads first. If they aren't profitable as ads, they will not be profitable as the choke point of your funnel.
- Add qualifying questions to raise lead quality even though cost per lead rises, because the people who answer are less skeptical and easier to close.
- Route leads by their answers to separate pages with their own tracking pixels so Meta only learns from qualified leads.
- Keep the booking window short, about four to five days for this B2B offer, because longer delays lower show rate while close rate stays the same.
- Use a three-message text sequence: identify yourself, ask a question, then ask if the messages are being delivered to open two-way communication.
- Stagger reminders across email and text and across 24 hours, 3 hours, 1 hour and 30 minutes so a partial view still prompts attendance.
- Treat pre-call responsiveness as a score. Send hot leads to your best reps and colder ones to newer reps or an assistant who pre-qualifies.
- Feed the ad platform a fast, high-volume signal like MQLs when closed sales are too slow and too rare to optimize against.
Terms worth knowing.
- VSL
- Video sales letter. A video on a landing page that pitches the offer before the visitor takes the next step.
- MQL
- Marketing qualified lead. Here, a booked lead who replies to the automated pre-call text, which signals they are likely to show and close.
- SQL
- Sales qualified lead. A lead the sales team has vetted as a real buying prospect, a later and rarer event than an MQL.
- Friction
- How hard it is to apply. More qualifying questions mean fewer, pricier, better leads. Fewer questions mean more, cheaper, lower-quality leads.
- Routing
- Sending leads to different pages after booking based on their answers, so each tier gets different treatment and fires its own tracking pixel.
- Show rate
- The share of booked sales calls where the lead actually joins the call.
- UGC
- User-generated content. Ads featuring a creator or customer-style talking head rather than the brand's founder.
Things they pointed at.
01:30toolMeta Ad Library (search Daniel Iles)
Lines you could clip.
04:05
“Paid ads are like rented attention and then organic content is like real estate that you own.”
07:25
“Take a screenshot of that headline and then run it as an ad. If it's not profitable, you're in trouble.”
11:05
“The cheapest leads and the worst leads are the exact same leads.”
15:10
“No one wants to seem like their phone's broken. And so they always answer the third message.”
Word for word.
Read-along
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My sales funnel made me five million bucks last month and I want to walk you through every stage and just basically funnel hack myself so that you don't need to waste your time doing it and you don't clog my sales team's calendar. Because yeah, I do get a lot of funnel hackers and I don't blame them. Who wrote the I don't blame them part, dude?
Let me just tell you about my good funnel, okay? It is the same funnel that we have used for hundreds of clients. Millions of dollars.
per month. And so if you've ever thought about selling something online, I highly recommend you just copy this thing that's already making us millions instead of trying to figure out by yourself from scratch how to put this thing together. Because it took me, man, millions of dollars in wasted ad spend doing the dumbest stuff that I could ever possibly imagine in a funnel.
And it's only dumb now because I look back on it. Everyone was born stupid. But it's a choice to stay dumb.
So don't do that. And this works pretty much on day one. So you don't have to wait until day two.
You like that one? Yeah, me too. All right.
So most businesses have one of two problems. Either they don't have enough leads or they can't turn the leads they do have into sales. My company specializes in getting the leads from social media, but turning the leads into actual money is what this video is about.
And this whole thing is called a funnel because you pour tons of people in at the top and at every stage, it kind of filters out the bad leads and funnels the best ones to the very bottom. the ones that come out as paying clients. And there's kind of six stages of this funnel.
The first stage is just traffic. So at the very top of the funnel, the main source of traffic that we have is paid ads and organic social media content. On the paid side, I spend like 1 .5 million bucks a month between meta ads and Google.
And if you want to see what type of meta ads I'm running, you can just go to my meta ads library, Google it. and then type in my name, Daniel Lyles. It's all public.
You can see every single ad that I'm running right now. And you'll also see that most of the ads that I'm putting spend behind right now are founder -led talking head videos, UGC talking head videos, and like a handful of B -roll ads. That's what we found converts the best.
And then on YouTube, my ads are actually very similar. It's mostly the same exact scripts of me in the video, just in a horizontal format, something like this. Maybe a little bit different than this.
Maybe slightly different than this. But both meta and YouTube work great. YouTube ads are a little bit more complex to get stood up.
Took us like a year to crack that. But they're also usually reaching a far more focused and sophisticated audience than most of the people on Facebook. Because on Facebook, people are scrolling past your feed and they get hit with an ad and you're kind of interrupting them.
And it's really easy to skip over it. But on YouTube, they're actively choosing to watch a video. Like they're usually seated.
A lot of our traffic is on desktop and not mobile. And then when they click on the video, the ad takes over the entire video. So they have to kind of watch at least the hook.
And so in that hook, if you're good enough at getting their attention, you have the right to present the rest of your pitch. But they're forced to watch at least the first few seconds. So you know that at least the hook will be delivered.
And the placements are more expensive placements, I'll be honest. But... the quality of leads we get from them are very highly qualified.
And on a per lead basis, we actually make more from that. So I spend 1 .5 million bucks total on the traffic, but I also post organic social media content every single day. I counted this, we're at like 160 posts a week.
Yeah, that's pretty nuts. A lot of videos. But because paid ads disappear the second you stop paying for them and an organic video sticks around for a long time, it's like an asset.
So I'm totally cool paying a whole bunch of money to create these assets that keep generating views and comments and DMs like a year from now because the algorithm keeps surfacing these organic videos. So paid ads are like rented attention and then organic content is like real estate that you own. And yes, most of my revenue now is from ads.
But organic media is still one of my top priorities because the return on ad spend there is actually way higher. Mostly because I don't have to pay for every single view that those videos get. And so last month I got 7 million views from Instagram, 250 ,000 views on YouTube, 2 .7 million views from my other YouTube channel, 12 million views on Facebook.
So I think the math on that is like 22 million total. And then the attribution from organic is really tough. So finding out which one of those views or how many of those views from which platform made me money.
is a little difficult because if someone sees my organic content, they almost always also see my ads because of the automatic retargeting that happens. And so that's why I rarely put call to actions in my organic videos. I'm not going to tell anyone to buy a viral coach because the ads just do it for me.
Like if you've seen this video, you've probably seen a million of my ads, right? The ads will do the work. But once someone does click on one of my ads, they get sent to a landing page, which is the next stage of the funnel.
Stage two is that landing page with a clear promise on top, sometimes a short video explaining the problem and how we solve it, and then a button to be able to do the very next step. This page is a very specific page. It's not my main website.
It's just a landing page that is separate from my site. So there's no menu going back to the main site. There's no blog on this page.
There's no careers page. this page this page specifically is called an application page and you actually can't get anywhere from it other than the very next thing that I want you to do which is after you click the ad to watch the video and then apply and we have the same landing page built out for every single traffic source we have one for meta ads one for google ads one for instagram organic one for youtube organic one for email other traffic sources that we're testing because every single source has different conversion numbers like leads from my instagram and youtube convert three times higher than leads that come from paid ads and so if you combine them all into one funnel and only have one landing page you can't actually tell what's making you more money it's really hard to track it at least And so you're going to make bad decisions on what to scale.
But back to the landing page, right at the top, we have the brand name so people know who we are. Then the headline, which is the most important piece of copy in your entire business. Easy way to tell if this is good or not is to take a screenshot of that headline and then run it as an ad.
Spend a couple hundred, or if you're really confident, a couple thousand dollars behind an ad of a screenshot of your headline. If it's not profitable, you're in trouble.
Because what that means is that the message you have on your website isn't converting audiences like you're trying to reach. And what's worse is that everyone has to go through it because not everyone has to see every single ad before they buy, but everyone coming from every single ad has to see that exact bit of copy on that landing page before they buy.
So it is the choke point of most businesses. And if you're not 100 % dialed in on your messaging here, it doesn't matter how good everything is before or after, you're still going to lose the sale. And so when people land on that page, they need to know exactly what they get from working with you.
It's your whole offer in one or two lines and it needs to be extremely compelling. Next below that is a video sales letter. So you don't always need one.
We run traffic to pages with and without one. If your work has really clear results that you can show like landscaping or cosmetic medical, a before and after probably will do more work than a video. So just skip the video.
The reality is most businesses honestly shouldn't have a VSL because one, the results can better be shown with a photo. that you can just look at instead of having to watch the video. And then most founders are bad at making VSLs.
I see this all the time. They've got a great ad. They've got a great offer.
The headline is dialed, but I click through because I'm curious to see what's going on in the VSL. And as soon as I press play, it's like the worst VSL I've ever seen in my life. It's garbage.
And I'm not saying this to dunk on anyone, but like I used to be terrible on camera. But if that is you, if you're bad on camera, don't spend thousands of dollars sending people to a video of you on camera. being uncomfortable on camera.
A good VSL takes a lot of skill to get right. You have to write the script. You have to set up a studio that doesn't look like your guest bedroom.
You have to perform on camera like me, like a monkey reading this script right now. And it has to sound natural. It has to sound like that wasn't in the script, right?
And then you got to edit it into something people are going to watch. And if you miss any one of those steps, the whole thing just falls apart. It looks like a bad video that no one likes watching.
So just like your website copy, take that VSL. Guess what we're going to do with it? Run that bad boy as an ad.
If that ad doesn't convert, if it's not profitable to run your VSL as an ad, you probably shouldn't have a VSL. Just send them straight to a sales call. Send them straight to an actual conversation with a decent closer because the sales rep is going to beat you looking awkward on camera every single day of the week.
And this is especially true if you have ads with people in your video that aren't you. So ads with me in the content, crushed with a VSL. Ads with a UGC creator, don't work.
with a VSL, usually because there's a mismatch between the person. They see someone in the ad and then they click through and it's not that same person. It's not what they expected, right?
So they click off. But then if you have a VSL with the same person in the ad, the results are actually usually better. If you're running UGC stuff or if you're bad on camera, I don't recommend a VSL.
But if you are good on camera and if you are in the ad, give it a shot. The rest of the page underneath that is an application and then a whole bunch of testimonials. Proof.
for people who are a little bit more skeptical or newer to your sales cycle if they want more info nothing really fancy here no complex layout you don't want to give them a whole bunch of different places to go you don't want a wall of text that no one reads if you're going to include written material keep it really short we tested hundreds of variations of this page and we put millions of dollars and spend behind it and that's just what works best for our b2b audience if you think you have another best practice make sure you're getting it from someone who's in the same industry as you don't get it from someone in the same industry as you don't just take it from me take it from me just skip just skip right to the good part i'm telling you i tested this stuff man i spent millions what a shame it would be to have to go and waste more money with zuckerberg to be able to test the same stuff that i've already tested keep it simple the next stage of the funnel is qualification
So before anyone actually gets onto a calendar, they have to answer a few questions about their business. So monthly revenue, marketing spend, when they're going to be able to start. And based on how they fill those answers out, we look at two things, friction and routing.
Friction is how hard you make it to apply. So more friction means generally more expensive leads, but also generally higher quality. Less friction means cheaper leads and you get a lot more of them.
but they're also lower quality. So you have to sift through them. For example, we ask how much revenue their business makes per month.
That's kind of a little personal for some people. Some people won't answer that question. So your cost per lead goes up just by adding the question, simply having it in there, regardless of what the answer increases your cost per lead.
But the people that do answer are less skeptical. They're kind of open to talking about their business situation. So that makes them easier to sell.
So your leads cost more, but they become better because you filter out all the bad ones. Routing is the next. in this.
So it means that your best leads get special treatment based on how they answer. And so every answer that they input sends them to a different page after they book. Each page has its own tracking pixel and that part is actually really big to be able to iterate on tests.
Because Meta's goal is to get you the cheapest leads possible. The problem is that the cheapest leads and the worst leads are the exact same leads the best leads are actually the most expensive ones so meta isn't trying to find you good leads it doesn't care it's just trying to find you the cheapest ones that technically check the box right and so friction and routing in this application step let us control what Meta counts as a win.
We only tell Meta to get more of the good people who are rich and qualified and ready to start right now. You can think of it like throwing darts. Without friction and without routing, Meta's throwing darts blind.
It's just like trying to hit whatever and when it makes contact with something it thinks it's a positive result. But with friction and routing you can put up a dart board and you can tell Meta only give me leads that hit this board. Or even better, with the right type of routing, anything that hits the board is a win for you.
But even better is to reinforce Meta on just the bullseye, just the best quality leads possible. That is your perfect client that you're telling Meta to get more of. So if your leads cost too much right now, or if your quality is too low right now, you're going to have two levers that you can pull.
Friction, which is just adding or removing qualifying questions to get rid of the lowest quality prospects. Or routing. sending all of the prospects to different kinds of pages so that meta only learns from the good results and that you treat them appropriately.
Test both, track the numbers, adjust, that's what we did. Stage four. booking so that's one step further down that's what happens once the leads become qualified they book straight onto the calendar and that way you don't have to coordinate a whole bunch of back and forth over emails of what time works for a call what time doesn't they just have a page that they can book directly in we usually book between four and five days out we never go much more than that we tested this over about $20 million in revenue.
So it was a substantial test for us. And we tested this for up to 12 days. And when we looked at the revenue per call, the longer the delay, usually the lower the revenue per lead.
And specifically, it was show rate that tanked. So if they did show up, they're still qualified. If they did show up, they would still buy at the same percentage.
But when you're booking 12 days out, most people just don't show up. And so when we tighten the funnel to only allow to book four days out, show rate increased and all the other numbers held constant. So we just made more money.
And when you sell to regular consumers instead of business owners, that window could be even shorter. Like you might only have a couple of days. to be able to get their attention, book them in, and be able to make a sale.
Or people running webinars. You basically have to have a webinar happening tonight or they're not going to stick around and find out what you got going on tomorrow. And home services, for example, an even shorter sales cycle.
You'll probably make more money if you can take the call same day or even same hour or even... right now in five minutes, especially if someone's boiler just broke, rather than having to have them wait seven days to be able to get a call back or schedule a sales appointment. A couple hours later, they've probably already picked someone else, right?
And after they pick an appointment, they get sent to the next page, which is the pre -call page, and that actually sets expectations for the call. And that's when the real work starts to be able to get these leads converted.
Then comes stage five, which is pre -call and warm -up. We have a confirmation specialist call them within a couple of minutes of booking, confirm that they can actually make the appointment that they just scheduled, and then send them case studies about the offer before that call that is scheduled happens. So when they do show up to the call, they're already basically half sold.
I'll tell them the hack on this because you can skip the automations and get this one thing right and still make tons of money. When you text them, send three texts. One, Hey, this is me.
I'm the person you're talking to because you have to disclose who the text is coming from. Two, ask them a question. Quick question for you.
What's the website of the business we'll be working on? That question. prompts a response back.
Once you establish two -way communication, deliverability dramatically improves. You can send links without the links being weirdly formatted in Apple and you get a lot more permissions and you keep your lines healthy for deliverability going forward. But then the third message, this is the crazy message.
This one like blew my mind when we tested this. First message to be compliant. Second message to ask a question, prompt a response.
Third message, if they haven't answered the first two, make them feel like their stuff's broken. It's the best way I can explain it. Hey, Are you getting these messages or not?
Hey, is your phone delivering these messages? As soon as you hit them with one of those, they're going to be like, oh, no, no, no, no, no, no. My phone's not broken.
I'm not on payment plan. Yeah, I got your messages. Sorry, I couldn't respond.
You'll get one of those messages. It's not going to be really answering the first greeting or the question, but at least you establish two -way communication somehow to keep your lines healthy. And then you have permission to ask a follow -up.
Not everyone answers the first two messages. Not everyone's nice, but no one. wants to seem like their phone's broken.
And so they always answer the third message. Literally doubled our response rates when we added that one. It was nuts.
Then we got some reminders that always go out. So we got the 24 -hour reminder before the call, three hours before, one hour before, and 30 minutes before. They're sent from different sources.
So you stagger the sources. One is an email. Next one's a text.
Next one's an email. Next one's a text. So regardless of how they like to receive their reminders on their phone or on their desktop, they get them regardless.
And enough frequency to where... Like if they see all of them, it's not terrible. But if they only see half, it's enough to remind them and actually get them to show up on the call.
Another important note is we hit them in all forms of context. So we call, we email, and we text on purpose. That way, no matter how they like to respond, we cover that base and they get to respond back to that type of communication, whether it's a call, text, or email.
So let them choose. Just do all of them and they'll figure it out. The other thing is that these reminder emails and text messages, the communication that's largely automated before the call, tells you who's hot.
so which leads are more qualified than others if they're very responsive there's a much higher chance that they show and a much higher chance that they close basically if they're not responsive to our pre -call automations or calls, they're not gonna show up and they're not gonna close. But depending on how they respond, how many messages they send, what level of detail they include in their messaging, how long they spend with the pre -call specialist, all of that influences how likely they are to close.
So we can look at someone with like 10, 20 text messages going back and forth before the sales call and be like, this guy's definitely handing over money. They're coming with their credit card out. And it's just the easiest call because the closer gets to roll up.
and have so much more confidence in actually having a conversation with this person because they know that they've already talked to them over the phone. Another thing that we're doing is when they respond to these automated text messages, we just have an automation to tag them as an MQL, marketing qualified lead. And we've noticed that when they respond, when they become an MQL, there's a much higher likelihood that they show and a much higher likelihood that they close.
But the MQL sequence happens like seconds after they sign up. So like they book a call, minutes later, They get that text.
They respond usually a couple minutes after that. So total five, 10 minutes after they've seen the ad, they become an MQL. And we're starting to test giving Facebook data on MQLs instead of calls.
Because we do get tons of spam calls that come in and they just never become qualified leads. But we can send back just MQL data. And those guys show up more, they close more.
And so Facebook gets a better result on. who's going to show up and close but facebook doesn't have to wait the three to five days of a sales cycle that it actually takes to get a sale we've tested optimizing around sales or even sqls on meta and it was just a crapshoot because meta the data was so delayed and so few people became sqls so few people closed our average customer acquisition cost over 10 000 bucks like it's just not enough data for meta to be able to iterate on but mqls is like 66 of all calls become mqls but of those 66 like 90 of those show and so it's just a much higher fidelity of good data to feedback to meta and it happens instantly so might as well but the colder leads the ones that don't respond the ones that aren't really participating or they come in and the application doesn't look quite right either they're very low income or the business that they say they have doesn't really seem legit.
They go usually to a newer sales rep who has time to chase them or to an assistant who just has to pre -qualify them and then rebook them if they are a fit. That way, the best sales reps, the guys that are on the clock making way too much money, love those guys. only talk to the best prospects, and they don't waste their time filtering through as much cancellations or garbage.
Is all of this overkill to be able to run your first sales team? Maybe. We've tested dozens of versions of this, and this is what got most people to show up, also without annoying them, with all the million automations we could send, and we have tested in the past, so much so that we just lost money.
But for our audience, specifically B2B business owners who maybe aren't super responsive over text or email, this is a nice balance. And then once that prospect... confirms the call and seems legit, we also usually back off.
So we decrease our automations once they're confirmed. But until they confirm, like if we can't reach them, we try our best to blast every single communication platform or else we'll cancel the call and potentially give that hour to someone else, another lead that will show up instead of burning a whole hour on a sales reps calendar.
And so if you sell to consumers instead of business owners like us, you might need to change that. You might need to follow up faster. This is just what works for us.
line of business owners who saw an ad and immediately book a call. Test and track your own numbers. Just what works for us.
Step six is sales and feedback. So you want to track who shows up, who was qualified when they show up, who closed, and how much revenue they actually signed up for when they closed. And then on that actual sales call, that's where the money gets made.
That's when it all happens. And so if you want to see what that looks like, you would probably actually need a funnel hack me. But please don't do that.
Don't. Unless you're serious about getting help with social media. Don't funnel hack me because okay instead of just funnel hacking me Let me just give you our entire sales process right here.
You can watch in this video next. There you go Boom got it for you right here. You could watch it Or not I Don't know that I want to talk that loud are we recording I kind of want to whisper on this one.
Really make them listen.
No. Record the screen after. The way that you edit it, you'll record the screen after.
I don't have anything. I don't have anything. They just told me to sit here.
And now I have to tell them all my secrets. Yo, this is me in bird mode.
This is This is me in mountain mode So most businesses have one or two problems Either they don't have enough leads or they can't turn the leads that they do have I mean, this is the angle on this video dude the way you set this up It's like I'm gonna have hand puppets come up halfway through No, no, no, no, no, no, let me pull it back then pull it back.
So my company specializes in getting leads from social media These guys just want to watch a video to make money And here we are Hand -puffing them before I tell you about the money. You gotta listen to the hand puppet. How long is this video?
This is what they want. This is what they want. This is yeah, this is what they want.
This is gonna be the least watched But most respected Stage three is qualification. So the next stage qualification Who wrote this
The Hook
The bait, then the rug-pull.
Instead of letting prospects funnel hack him, Iles walks through all six stages of the funnel he's run for hundreds of clients, with the test results behind each decision.
Named ideas worth stealing.
01:00list
The 6-Stage Sales Funnel
- Traffic
- Landing page
- Qualification
- Booking
- Pre-call and warm-up
- Sales and feedback
Pour people in at the top and filter at every stage so the best leads reach a sales call.
Steal forany high-ticket offer sold through booked calls
10:00model
Friction and Routing
- Friction: add or remove qualifying questions
- Routing: send each answer tier to its own page and pixel
Two levers to fix lead cost and lead quality, and to tell the ad platform what a win looks like.
Steal forany application or booking form
14:40list
The 3-Text Follow-Up
- Identify yourself
- Ask a quick question
- Ask if your messages are going through
Compliance first, then a question to open two-way communication, then a nudge that nearly everyone answers.
Steal forpre-call or lead nurture texting
How they asked for the click.
VERBAL ASK
20:30next-video
“Let me just give you our entire sales process right here. You can watch in this video next.”
A playful redirect that frames the next video as a favor, ending in a comedic outtake.
MENTIONED ON CAMERA
Visual structure at a glance.
