26:07Jeremy Moser · Tutorial
This Instagram Strategy Is Boring, But It Makes $400K/mo
How a marketing agency turned a vending-machine coach's deliberately unremarkable Instagram page into a $300K–$400K-a-month DM funnel.
September 11thThe argument in one line.
A no-name business owner can build a seven- or eight-figure personal brand by running organic content like a paid-ads funnel and treating Instagram DMs as a staffed sales channel, not an automation script.
Read if. Skip if.
READ IF YOU ARE…
- A business owner or coach with little existing authority who wants a concrete system for turning content into booked sales calls.
- Someone running paid ads who wants a cheap way to lift ROAS without increasing spend.
- A creator deciding whether to hire a DM setter and wants a real framework for qualifying leads before a call.
- Anyone building on Instagram who wants to know which metric (cash per call, not close rate) actually predicts revenue.
SKIP IF…
- You're after camera gear, editing software, or aesthetic/creative-director content tips -- this is a marketer's acquisition system, not a cinematography guide.
- You want a fully automated, hands-off DM funnel -- this system depends entirely on a human setter doing manual, adaptive follow-up.
The full version, fast.
A marketing strategist lays out the system his agency uses to turn no-name business owners into eight-figure personal brands on Instagram: content (Reels for cold reach, Threads for education, Stories for high-intent nurture), DMs (human setters on adaptive scripts, not offshore VAs or automations), and theme-page shoutouts that amplify whatever content is already converting. He tracks cash collected per booked call over close rate, because close rate hides how little money a call actually brings in. The same consistent content also lifts paid-ad ROAS, since cold ad traffic checks a profile before buying and converts better when it finds real proof instead of lifestyle flexing.
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00:00 – 01:14
01 · Cold open: why this isn't typical content training
Moser frames the session as a marketer's system, not a creative director's: the $100M Instagram client-acquisition strategy, the tactic behind an 80% show-up rate and $1,400 collected per booked call, and a three-step content framework.
01:14 – 04:33
02 · The $100M content funnel, start to finish
Organic content drives profile visits, which split into DMs or a link-in-bio funnel into a sales call; theme-page shoutouts then amplify whatever content is already converting.
04:33 – 07:35
03 · Three crucial components: content, DMs, shoutouts
Content is the 80/20 foundation built on funnel-stage logic, DMs are the free efficiency lever for qualifying and nurturing leads, and shoutouts only get used once organic content is already validated.
07:35 – 11:37
04 · Content dos and don'ts
Don't copy viral content (it optimizes for someone else's audience), don't stay vanilla, don't lean on lifestyle flexing, don't post three times a day. Do build for your own ICP, lead with story and value, and favor quality over quantity.
11:37 – 16:56
05 · The content funnel and the three content types
Reels drive cold reach to new followers, Threads (carousels) educate and convert through several 'aha moments,' and Stories are reserved for already-engaged followers, making them the right place for high-intent, behind-the-scenes content.
16:56 – 20:53
06 · Proven content topics for the feed
Eleven recurring topic buckets: new opportunity, transformation, step-by-step tactics, income breakdowns, niche controversies, day-in-the-life, personal stories, celebrity breakdowns, news, relevant politics, and personal opinions.
20:53 – 30:50
07 · DM setting: the overlooked tool behind an 80% show rate
Hire US/UK setters on percentage instead of cheap offshore VAs, run adaptive scripts instead of rigid copy-paste, give setters authority over closers, and move prospects through a gated three-stage discovery-to-call process.
30:50 – 36:02
08 · Pre-call nurture assets and the efficiency metrics that matter
Webinar recordings, free YouTube courses, origin-story videos, and FAQ pages do the pre-selling; the tracked metrics are cost per follower, lead-to-call ratio, show-up rate, cash per booked call, and close rate, roughly in that order of diagnostic value.
36:02 – 41:58
09 · Turning the same content into a paid-ads ROAS lever
A cited client moved from roughly a 2x ROAS to $100K, then $180K, then $300K across three months on the same ad spend once organic content gave cold ad traffic a real profile to land on; the fix is a DM setter plus five to seven posts a week.
41:58 – 44:40
10 · Content blueprint and the story cadence
A five-reel, one-thread, one-picture-dump weekly minimum, paired with a weekly Stories cadence; a cautionary story about a junk-removal founder who stopped showing his real business illustrates what happens when content stops matching the person.
44:40 – 58:08
11 · Q&A: compliance-safe copy, and Instagram vs. LinkedIn vs. YouTube
Live questions cover financial-compliance-safer phrasing, why Instagram stays the cornerstone platform while LinkedIn and YouTube get repurposed content, personal vs. brand-page naming, and message ads vs. profile-visit ads.
58:08 – 1:20:54
12 · Q&A: building from zero, niche positioning, and quality over quantity
Hot-seat coaching on a doom-scrolling niche, a trading page starting from zero followers, and a consultant's LinkedIn-vs-Instagram decision, closing on why Moser posts once a day instead of chasing volume.
Lines worth screenshotting.
- Close rate is a vanity metric: a call can close at 80% and still collect only $100, so cash collected per booked call matters more.
- Posting five mediocre pieces a day burns content ideas faster than it builds an audience; one well-made post is favored over five rushed ones.
- DM setters are given authority over closers, not the reverse, because the setter follows every lead through the whole process and sees exactly where a deal died.
- Reels are used for cold reach like a broad paid ad, Threads for education and conversion, and Stories for high-intent nurture, because only engaged followers see Stories at all.
- A lead-to-call ratio under 5% signals a broken DM process; above 10% is considered excellent.
- A show-up rate below 65% is bad and above 70% is good, and cross-referencing it against the lead-to-call ratio reveals whether the problem is setting or nurture.
- Copying a competitor's viral content optimizes a funnel for that competitor's audience, not your own ideal client -- a cited case: a copied funnel aimed at under-25s brought in followers with no money.
- Leads from countries that rarely convert get shown a doubled price on purpose, to filter out low-intent bookings before they waste a calendar slot.
- Running paid ads to a profile with real proof (FAQs, testimonials, story content) is reported to convert skeptical cold traffic better than a profile that only flexes lifestyle.
- A cited case: a trading offer client moved from roughly a 2x ROAS to $100K, then $180K, then $300K across three months on the same ad spend once consistent content ran under it.
- Instagram is treated as the cornerstone platform; LinkedIn and YouTube get the same proven content reformatted for redistribution rather than original ideas.
- Jargon-forward, technical language is used deliberately over 'easy' or 'get rich quick' phrasing, on the theory that it filters for higher-income prospects who respond to credibility over hype.
- A personal account is favored over a brand/company account for selling a course or consulting program, because the person is the product being sold.
- Origin-story content built around the emotional journey, not just the outcome number, is reported to convert better because viewers map their own current stage onto the story.
The DM is the business, not an afterthought to content
WHAT TO LEARN
Content exists to get strangers into DMs, and the entire system -- metrics, staffing, nurture assets, even ad spend -- is built around making that one conversation convert.
01Cold open: why this isn't typical content training
- A business owner with no existing authority or brand can still build a personal brand from content alone, since authority gets constructed through the content system rather than required beforehand.
- Treating the DM as the real sales channel, not an email list, is framed as the single highest-leverage shift in this entire system.
02The $100M content funnel, start to finish
- Profile visits, not likes or views, are the hinge metric: content exists to get a stranger to click through to a profile, where DMs or a link in bio can convert them.
- Shoutouts only get bought once organic content is proven to convert on its own, making paid amplification a multiplier on what already works rather than a substitute for it.
03Three crucial components: content, DMs, shoutouts
- Content, DMs, and shoutouts are treated as three dependent systems: content without DM follow-up wastes the traffic it generates.
- Every piece of content should be built to attract, nurture, or convert, mirroring top/middle/bottom-of-funnel paid-ads logic instead of posting for the sake of volume.
04Content dos and don'ts
- Copying another creator's best-performing content optimizes your funnel for that creator's audience, not yours -- a cited example shows a copied real-estate funnel aimed at under-25s bringing in an audience with no money.
- Leading with lifestyle flexing (cars, watches, luxury trips) is called a losing strategy because it mainly attracts viewers who want to be inspired, not viewers who are ready to buy.
- Posting quality content once a day is favored over three posts a day, citing the idea that one piece with 5 million views beats fifty pieces with 100K views each.
05The content funnel and the three content types
- Reels are used for cold reach among unaware followers, Threads for education and conversion through several 'aha moments,' and Stories for already-engaged, high-intent followers only.
- A carousel (Thread) acts as a filter: scrolling ten slides takes more attention than a Reel, so the people who finish it are pre-qualified as higher intent.
06Proven content topics for the feed
- Eleven repeatable content topics, including income breakdowns, transformations, and personal opinions, give a creator a topic bank instead of guessing what to post each day.
07DM setting: the overlooked tool behind an 80% show rate
- US/UK setters paid on commission are favored over cheap offshore VAs, because cultural fluency and emotional intelligence are treated as prerequisites for adaptive, unscripted conversations.
- Setters are deliberately given authority over closers, not the reverse, because the setter follows every lead through the whole process and can see exactly where a deal was lost.
- Leads are gated through a three-stage discovery process and denied advancement if they can't demonstrate real understanding or engagement, treating cold outbound respect as a two-way filter.
08Pre-call nurture assets and the efficiency metrics that matter
- Origin-story videos that show the emotional journey, not just the outcome number, are reported to convert better because viewers map their own current stage onto the story.
- Cash per booked call is prioritized over close rate, because close rate alone can hide a call that closes easily but collects almost no money.
- A lead-to-call ratio under 5% and a show-up rate under 65% are treated as the two thresholds that flag a broken DM-nurture process before blaming a single sales call.
09Turning the same content into a paid-ads ROAS lever
- A cited case shows a trading offer moving from roughly 2x ROAS to $100K, then $180K, then $300K across three months on the same ad spend, attributed to adding consistent organic content under the ads.
- Cold traffic from paid ads checks the advertiser's profile before buying; a profile with FAQs, testimonials, and story content is reported to convert that skepticism better than one that just flexes lifestyle.
- The ROAS fix is positioned as cheap and fast: one DM setter plus five to seven posts a week, under three hours of total weekly effort.
10Content blueprint and the story cadence
- A minimum weekly content quota (five Reels, one tactical thread, one picture dump) is treated as the floor for giving a brand enough presence to support paid traffic.
- A cautionary case: a founder who stopped posting about his real blue-collar business and pivoted all content to flexing coaching income lost his relatability, his sales, and eventually his business within six months.
11Q&A: compliance-safe copy, and Instagram vs. LinkedIn vs. YouTube
- Compliance-safer language leans on describing what the creator has personally done, backed by proof, rather than making guarantees about what's possible for the viewer.
- Instagram is used as the cornerstone platform because it has the largest addressable audience; LinkedIn and YouTube get the same winning content reformatted for redistribution, not original ideas.
- A personal name is favored over a niche-based handle for anyone selling a course or consulting program, because the personal brand itself is what people are buying into.
12Q&A: building from zero, niche positioning, and quality over quantity
- Vague pain points, like wanting to stop doom scrolling, are reframed around concrete second-order consequences such as lost sleep or relationship resentment, since the abstract problem alone doesn't motivate action.
- Starting from zero followers, the recommended sequence is: establish who you are as a person, document the specific journey rather than just the end result, and borrow credibility by referencing names the audience already trusts.
- Posting once a day is defended against audience pushback by arguing that mass-posting trains the algorithm to deprioritize an account whose audience doesn't engage with most of what it sees.
Terms worth knowing.
- ICP
- Ideal Client Profile -- the specific type of customer a business wants to attract, used to decide what content gets made and who it should repel.
- ROAS
- Return on ad spend -- the revenue generated per dollar spent on paid advertising.
- Cash per call
- The average dollar amount actually collected for every sales call booked, tracked instead of close rate because close rate alone hides low-value closes.
- Lead-to-call ratio
- The percentage of inbound DM leads that convert into an actual booked sales call.
- Show-up rate
- The percentage of booked sales calls where the prospect actually shows up.
- DM setter
- A team member whose job is to manually qualify and nurture inbound Instagram DMs until the lead books a sales call.
- Shoutout
- A paid promotion from a theme page (an entrepreneurship, wealth, or mindset-focused account) that sends its own audience to a creator's content or profile.
- Top / middle / bottom of funnel
- The three stages of a content funnel: building awareness, nurturing trust, and prompting a direct call to action, mirrored here from paid-ads strategy onto organic content.
- VSL
- Video sales letter -- a pre-recorded video built to sell or pre-sell a product before a prospect ever talks to a salesperson.
Things they pointed at.
00:30toolWhop (audio transcribes as "WOP"/"WAP" -- likely Whop, described as the $1.6B company hosting this training)
37:00toolJeremy Haynes' ad campaign structure and post-call confirmation framework
57:30toolManyChat (transcribed as "MindChat") automation
Lines you could clip.
06:20
“I would say, fuck an email list. You just need your DMs dialed in.”
10:20
“It's easier to get 5 million views on one piece of content than it is to get 100,000 views on 50 pieces of content.”
10:00
“Those people are usually poor, and I don't like selling to poor people.”
25:50
“I'd rather something look boring and unsexy and make a fuck ton of money, because that's when you can really dominate.”
25:00
“We're fishing roughly 80 to 100K in lost sales back in through the DM centers.”
1:13:40
“If you post five pieces of horseshit a day, it's probably not going to do you any good.”
23:40
“If you're too Hollywood to give me proper responses, like, don't waste my time.”
Word for word.
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metaphoranalogystory
a few weeks ago my friends josh gavin and tiana who work for wop a 1 .6 billion dollar company to come in and basically host a training for one of their community the premise of it how to go and get customers from social media as a business owner more specifically they wanted me to go and show them exactly how someone who's a no -name business owner with little brand and no real industry authority can go and create content and actually help use that to go build a seven if not eight figure personal brand completely from scrap so i spent the entire week putting together over six years and a hundred million dollars worth of personal branding knowledge in this simple presentation that I'm going to go share with you today.
But before I show you this, I want to warn you because this is not your typical content training. Myself and my business partner, we are marketers, not a creative director like most of these other personal branding booths, right? Which means we love to get extremely granular to show you more than just the best content format and the camera settings to go and look sexy online.
We'll go over our hundred million dollar Instagram client acquisition strategy that we use for personal brands like Jeremy Miner, Rob the Bank, Jordan Lee, and dozens of other eight figure personal brands, as well how we collect an average of $1 ,400 per booked call on the calendar. Yes, that number is real.
And our three -step content framework that doesn't only crush organic, but also can serve as a rocket ship to go and help you increase your ROAS by a multiple. Without further ado, let's roll the tape and let's get into it. Basically, just to give you guys context as I kind of head into this, like this is sort of like our very, very kind of claims, like how we turn no names into eight -figure personal brands.
um you know for context we the the 100 mil that obviously like josh josh mentioned was what we've done for clients you know between myself and my business partner um so yeah we're pretty much just going to go through this right off the rift so basically like what we're going to cover is a few things right we're going to cover one our 100 mil client acquisition system we're going to go the overlooked tool that not only on the sales side helps us get you know 80 show up rate but also helps us collect 1 .4 k per cash per call book now that's probably one of my favorite metrics just to preface this simply because most people they just like look at close and show rate which i believe can be manipulated just because again you can you can go and and sort of like say close rates really high but you collect a hundred dollars which is pretty useless you know and then obviously we're gonna have a three -part copy paste blueprint that you can leverage as well to you know not only get sales from content but also if you're running paid ads increase your row ads which is probably one of my coolest discoveries today
So again, I already given a few context about what I've done. These are some of our clients that we've had the pleasure of working with and scaling with over the past five years. You know, some quick social proof to hopefully allude that what we do is actually legit and actually makes sense.
And so I just want to give you guys starting out a quick little overview. So simply put, the whole framework that we use to kind of turn content into cash is simple. We start by posting organic pieces of content.
right you know very simple stuff and from there we get profile visits now from the profile visits they either end up in our dms right where i kind of like to convert or they click a link in bio you know they go through a webinar or a vsl or as josh would like to call it a low ticket funnel and from there go directly into a sales funnel once we get that organic content from like you know content to dms or sales call dialed in We leverage what we call theme page shout outs.
So simply put, those are like your theme pages that you see online, like entrepreneurship facts, wealth, mindset therapy, you know, the type of motivational slash business pages that you follow. And they then give them also what's called the shout out. So essentially, they just promote our content and our brand to the people so that essentially they can drive a lot more profile visits.
So that's kind of that in short. To execute on that, right, to kind of go one level deeper, you need to go and have three key components, which is number one, the content, which is really much the foundation, right? It's sort of like your 80 -20 and more than just like posting for the sake of posting.
You know, I'm a big opponent of actually clipping because it just feels like a random volume play. I like to post organically based on, you know, actual things that move the needle forward. In direct response marketing, for those of you who aren't aware, there's obviously the three concepts of top of funnel, middle of funnel, bottom of the funnel.
I very much view organic content like that to where I want to basically do the exact same thing. I want to have content that attracts people, nurtures them, and ultimately goes to convert them. And the goal for me in the terms of conversion is the DMs.
So that leads into component number two. To me, DMs are the key efficiency lever. because it allows you to qualify and nurture leads.
Obviously, every traditional marketer will tell you you need a bloody email list. Well, I would say, fuck an email list. You just need your DMs dialed in.
Because unlike with emails or even with retargeting ads, you don't pay. You just have free re -engagement of every single person. And because still until this day, most people just aren't aware that they're actually speaking to a DM setter or to someone who's actually trying to convert you.
which in my eyes has just kind of been a great thing, right? I now get to kind of talk to them as if it was the creator, which creates significantly higher trust. And on top of that, allows people to really kind of buy in, right?
Inside of the DMs, and I'm going to circle to that later, we're going to leverage a lot of sales assets that we use to sort of maximize the show up rate and create intent. Because as much as I personally really dislike closers being lazy, I want to anticipate that a lot of closers are lazy.
And as a result of that, just give them the easiest leads possible because I, as a marketer, want to get paid, right? And then lastly, we just want to validate the organic content piece because what most people jump to is they're like, okay, I posted 10 pieces of content. Let me spend a lot of money on ads and let me just do all this fancy stuff that is going to take my business to the next level.
When in reality, that's just not quite how it works. So what we do here is we validate the whole organic concept piece so that then... we can actually go to shout outs, right?
Shout outs, if you kind of go and zoom a bit deeper in here, we got Big Donald over here. It's simply like we use some sliders, right? That kind of assimilate similar patterns to the regular theme page here.
And then we just go and promote, you know, sort of the concept or the person, you know? It's very important to us that we want people on those pages to either think, wow, this person is really knowledgeable or... yo this person's story is super cool i actually want to go and and kind of work with them you know and kind of learn more about what this person's about and so those are the three crucial components and now i want to go and take this moment to kind of just hopefully reframe some of your guys's belief patterns or approach to creating content right because the one thing that i say whether that's to our agency clients or to consulting clients it's The worst approach you can have is basically just look up like Iman Hormozy or TJR, find their best performing content, copy and repost it.
Let me tell you guys, you know, just swallowing on like a banana on brain rotting stuff like TJR is not going to make you viral in the millionaire. Sadly, that's not quite how it works, right? It works for TJR because he's live streamed for years and people have context, right?
And then from there, obviously, a lot of people just like to freaking spam webinars and hopefully that they make some money, right? But more importantly, If you just copy people, you look like a clone, which number one, makes you look like second, which I don't think people like to buy from second.
And number two, you optimize for someone else's audience. I'll give you a great example. We had a client that was selling real estate.
And at the time when Amon launched one of his first few challenges that did extremely well, he went, oh, I actually just go emulate this one. And then he came back to us, quit working with us, came back and he's like, Guys, I don't know what's happened.
Like all of a sudden, I only speak to like 18 and 22 year old, like they don't have any money. I was like, yeah, no shit. You know, you basically copied a funnel that was targeted at sub 25 year old audience, you know, back in 2023.
And you emulated that. So no wonder, you know. So for us, I'm very keen on like, how do I emulate or create a content funnel that actually targets the type of people that I want to speak to?
So again, to kind of go through some stuff is you don't want to copy content because it's viral. You want to figure out what actually works for your ideal client profile, which is what we call an ICP. The second thing, again, is you don't want to be vanilla and just kind of model after others or not show any persona because you're afraid of choosing a side.
You want to use your uniqueness in terms of what are your opinions? What are the beliefs that you have? What are your values?
What's your story and what kind of got you here? Again... I'm not going to make any assumptions, but what we found is for some of our clients that are real estate based, a lot of their prospects, as an example, they're conservative.
And so what we do is we dive hardcore into conservative points. Now, does this give us a bunch of like, you know, liberal people that hate on us and basically say, oh, you're a piece of shit, blah, blah, blah, blah. I hope you burn to the ground.
Yeah, probably. But also that's not the people that buy his program. The people that buy his programs have those conservative values and they come like, yeah, you're not afraid to say what I believe.
Like I rock with you, you know? And so in an ocean, like for example, Airbnb, where there's gazillion options, the person who's willing to actually make a stand is the person that will actually stand out and dominate, which is I think super important. Now, next up, I hate relying on lifestyle and motivational marketing.
I will just go and say, if you're the type of person that's relying on flexing a car, flexing a watch, or flexing some luxury dinner, you absolutely cook this in this year. We see that right now, that's relying on it as a losing battle because there's going to be people like TGR, that Copa Koenigsegg. There's going to be people like Tate that just buy luxury cars for the banter of it.
What I like to do instead is I like to lead with value. I like to lead with personality. And I like to lead with a story.
Because again, lifestyle... From my experience, at least, it just captures people that want to be inspired and motivated. Those people are usually poor, and I don't like selling to poor people.
I like to lead with people that buy based on my values. I like people that appreciate my value that I propose in terms of tactical side. And most importantly, they usually need some form of IQ.
And I tend to find that people who have some form of an IQ are a bit more well -off and therefore can afford all of our stuff. And then also, I hate posting three times a day. We argue with probably half our client base on a biweekly basis that we shouldn't have to post three times a day.
I know there's times where it makes sense. For us, I just value quality over quantity quite a bit because I think it was a Mr. Beast quote where he said, it's easier to get 5 million views on one piece of content.
than it is to get 100 ,000 views on 50 pieces of content. And when I heard that, I really changed my frame. My business partner as well, he's like a big proponent of quality over quantity.
And since he does like a big bulk of some of the content reviews, I would go and say that we'll stick with his call on there, you know? And again, same thing here. I don't like to treat brands like Billboard where we just sell 20, 24, 7.
You know, I like to use Gary V's jab, jab, jab, punch principle. where we provide more value. And even when we do lead gen, we provide it through lead magnets or what I call them like, you know, value assets that I kind of prefer to kind of roll with.
And, you know, they just significantly made it better for us, to be honest, to convert. Now, again, right, the bad content funnel is you just basically trying to fit a square into a round hole and you just think any content is good content. You know, for us, again, I like to treat it like a paid ads funnel.
I want to have at the top of the funnel to have brand awareness. if you're not quite terms of that familiar fancy term that i was taught in my overpriced mba that lucky didn't have to pay for is essentially that you just want people to become aware of who you are so you want them to get to know you right that essentially like helps you grow the audience In the middle of the funnel, at this point, they're kind of aware who you are and what you do, right?
It's about sort of understanding to nurture the audience and kind of build a relationship. So this is where like, I fuck with this person. I actually like what they're saying.
I like their approach. I think they're really knowledgeable. They have great students results, you know?
And then the bottom of the funnel, simply put, you just give them a reason to actually reach out, right? So that's kind of like how I look at this. Now, just before I continue this, right, before I kind of continue walking through this, does this make sense so far?
If it does, please just drop a quick little yes into the chat just so I know I'm not absolutely boring you guys and there's actually some good tactical stuff into it. And then in a second here, I'll just continue on.
Awesome. Let's keep rolling then. And again, if you guys have any questions as I kind of go through this stuff.
please just drop the questions in the chat and we'll just kind of roll on and answer those as we go. Now, the biggest thing when it comes to content, there's really three different content types, okay? To me, at least.
We used to have four, cut one of them out. The first thing is Reels, right? That's because Reels right now, they're being pushed the most.
They're being pushed to non -followers first, so people who don't follow you. So they're awesome to kind of gain virality and really gain you a lot of new followers. okay and so again that if you do it with lead gen combined can give you a big quantity of unaware leads i kind of think of it if if you guys do a lot of paid ads i think of like you know the reels kind of is like my broad ads that i just try to get people engaged in and i'm like okay cool this person kind of like falls within my icp and i kind of target them right that's where i kind of go for i want to get a lot of reach with those the right type of reach of course but i want to reach millions of people that become aware of who i am you know and then the second content which i don't think nobody really spoke about is and i will like to claim and have a bit of an ego flex here that we populated this content format a lot are threats right now threats they're like instagram carousels where you can just swipe right there's a few powerful things about it with a carousel you can educate and convert people very easily now i want to walk you guys through the psychology because i don't think nobody understands this right with a real
It's very simple to go and say, oh, awesome. I just brainwalled it for like 10 seconds and had a laugh. Haha, funny.
But with a thread where we usually discuss a bit more higher IQ content topics, it actually takes someone with some form of an attention span to go and scroll 10 slides and then get to the point where they say, I want to engage with that person, right? I find that extremely easy because now what I'm able to do is I'm able to say, wow, okay, cool.
I've scrolled for 10 slides. I got a lot of value out of this and I understand. who this is and what they do and why they do it.
I want to learn more, right? It's kind of like a funnel within the funnel almost. And so you can break down simple topics, right?
Like complex topics into simple terms, which again, it creates those aha moments. And I know that on average, I need to have roughly three to five aha moments for someone to actually want to give a shit about that type of content. And so again, right?
Threats, they're kind of like retargeting ads per se, right? Your reels. They go out and they get reach, they spread the word on like who you are and like what you do, right?
And then the threats, because they're being shown to your followers first, they're the ones that really nurture people, sort of educate them on your topic. You know, they overcome objections, they reshape beliefs, right? And they kind of do all of that stuff.
The second thing then is, the last thing really is sort of like stories. Now, before I read the story, there's a very, very important thing, right? With stories, they are only shown to people who, number one, follow you, and number two, who actually engage with your content, right?
So what you need to know is when you post stories, the people who see them, they already give a shit about, you know, who you are, what you do, and kind of like, you know, like kind of like are aware. So they're naturally like very informed. And so this is the best possible place to actually post like high intent content.
Because if I now share some personal stuff, like, hey, here's a win, here's some students winning. I know the people watching this, they actually give a shit about consuming that information. And so what I like to do is I like to share a lot of behind the scenes.
Even if it's just, for example, a great story would be like, oh, hey, I'm just doing this live training inside of WAP, sharing a bunch of cool stuff. If you're not already processing, like that's the go -to, you know, all of that good stuff. That could be a cool insight where somebody's like, oh, that person banks with WAP, so do I.
Sweet, simple, but effective. One thing that I love to do, I have a little puppy. I would just always pose my puppy.
And I would have so many people that are like, oh, this is my dog. And like, it'd be super random. Cause I'm like, I didn't ask for a picture of your dog, but go on.
Or like, you know, I'm big into footballers. You guys call it soccer, which I find really shameful. I'd post that and I'd make a meme, for example.
Like if you're an Arsenal fan, like there's a hundred percent chance you're never getting hired. And like, you'll have like business owners reach out to you and like end up actually converting. And what they're saying is.
What draw me was the fact that you actually had hobbies outside of business or what drew me to it was the fact that like you're cracking jokes. I felt like every other business coach like super flat, right? And so like really that personal touch that you can add in here and sort of the behind the scenes of it is really valuable to me.
Now. Again, some super simple topics, and you can just screenshot this and take it away, is what I could call new opportunity, which essentially you use news events or statistics or celebrities to introduce a new opportunity. So for example, every time Mr.
Donald Trump wakes up and has one of his lucky charms present him with a great idea that changes the entire landscape of the economy, we make it what it means for XYZ industry and how that's a great opportunity. right? Or a transformation, which could be something along the lines of like how I went from fat to skinny, you know, how I went from like, you know, single to in a relationship, broke to rich, you know, whatever it might be, like just basically from point A to point B.
Then what we like to do is like step -by -step tactics. Those are just tutorials, right? So for example, how I save taxes or, you know, seven must -have tools to run an info business, just simple things.
Another one could be income breakdowns. People love transparency, right? i always look what does the general population like whenever one of these like corporate boomers does their stupid like oh here's my income breakdown like that's when people like freaking like go off so i'm like oh let's start doing business breakdowns like how much money do i actually make you know all of that good stuff that really rocks so we like to do that niche controversies again there's there's a There's like small niche controversy.
Again, I wouldn't, I personally don't like leaning into like the gender for sort of like controversies. We lean into stuff like, for example, don't buy a house to live in, buy a house and rent it out. Here's why the math's better, right?
I think if Brennan's in here. uh there's there's someone i think who joined up who had some really good content around for example you know his wife being a stay -at -home wife saves them like a hundred grand and like you know everyone from like a certain political affiliations like losing their and then obviously on the other side you're like looking at like this is actually really interesting from a breakdown especially if he's a cpa right it kind of makes sense again that's really powerful um a few more stay in the life super simple people just want to do what you're doing in life see your life and kind of be in love with it you know personal stories There's a guy called Tom Cruise in the Section 8 space.
He has the wildest stories and it's really funny because you get to see what rich people do. You know, celebrity breakdowns, again, it's just relatable and it kind of gives you deeper insights. I love news.
They're pretty good. You know, and then I like to lean into politics to an extent, but without becoming like a hardcore left or right wing activist. I think that's a bit too much at this point that you're attracting the wrong caliber.
And then just personal opinions. So for example, like one of my opinions would be is that if you're reliant on financing then you don't run a business you know you run a charity for letterback of term i can make a piece of content around that and there's a good chance that some people who will view that content agree with my view and they like it right and so that's kind of how i view some of the good content topics you can take away and probably make some decent views out of to be honest with you now The big thing that always comes of it is like, how do you generate leads, right?
Most people are just like, hey, if you want a Miami Penterize and like a Corvette C8, then, you know, just comment the word mentor and I'll reach out to you, which is kind of true, kind of not. What we like to do is we like two types of CTA. So essentially like one is like a comment CTA, where essentially someone comments below a video or a thread and then MindChat automation will hit them up, right?
Or a DM CTA. Now we'll go and say one of the things we're leaning in heavily is... sort of like lead nurture assets conversion so basically we say hey comment the keyword you know webinar and i'll send you a recording of a live training i've did it's a good example right and that works extremely well just because people want the asset now as a disclaimer onto that you want to make sure your asset like your your leads or like your lead magnet is actually relevant so if i make a video for example on content ideas i wouldn't want to give a how to grow an instagram guide away i'd want to give 33 ideas are super powerful away that's kind of that but those are two ctas that we kind of use um and then from there you know we lead into the second part which is the most overlooked tool to help us get 80 show rate which are instagram dms right so with dm settings and again no no hey to anyone from from india here but i hate hiring people who are outside of the us or the uk
now the reason be is very simple we don't work with offers that are like selling very gen pop stuff like most of our most of our offers are like investment based or like you know targeting more like corporate people that's really what we do well with at the minute and so one thing that we're big on is like you need to have some form of like emotional intelligence and understanding of culture And so what most people do is they're just like, oh, this is like a monkey see monkey do type exercise.
Let me just hire someone for like $2 an hour or like half a percent and basically just have them copy paste messages. We go very much the opposite direction. Also, since AI was introduced, since I first made this presentation, I hate every AI tool to the point where I'm probably just going to build my own.
All the AI tools that you're seeing are being promoted. I've tested them. All our setters like wipe the floor with any setting tool that there exists.
Like of better terms, we love to hire UK or US setters for a percentage, right? We actually have adaptive response scripts. So what I mean by that is most people have this very like fringe script where it's just like copy paste.
And it's like, it doesn't adapt based on what the person's saying. There's a very famous example where a client's DM said it was chatting with someone. The guy was like, yeah, dude, sorry for the response.
Like my house just burned down. I've just been figuring stuff out. And the guy just went.
Oh, that's tough, dude. Like, do you happen to have like 5K away to start like your Amazon business? And I was just sitting there like, dude, what are we doing?
Like, how could you not go and like take two seconds away to dig out what's the type of pain he has? Like, what is he actually struggling with, you know? And then essentially go and figure out what you can now say to like really capitalize on this, right?
Or kind of to check if that guy's even in the right stage to proceed. So I'm very big on that. And just to kind of deviate, you know, one of the things we do, if somebody gives like one word answers, like we ego check leads, you know?
Like, if somebody of our clients is like an age or multi -age figure entrepreneur and, you know, leads don't respond, we'll say stuff like, you know, hey, if you're too Hollywood to give me proper responses, like don't waste my time. And then all of a sudden, they'll just give you the entire life story and how shitty their life is.
And like, we really enjoy doing that because again, it creates a bit of a stronger relationship as opposed to just copy pasting shit. Now, the biggest thing as well is we don't automate much. right i think a lot of people they love the systemization and like you know the the whole over share of what's going on i just like to keep it super simple we have the initial message that people say the initial many chat automation is automated and then once people book a call we have an automated message aside from that we just force the setters to keep it manually it's just more efficient more effective from a booking rate perspective right and that's pretty much what i found to be the most effective as a whole to be honest Again, same thing here.
We don't follow up like robots. We just keep it very creative and, you know, just kind of keep it personable. If, you know, somebody comes from a certain area or like, you know, has a certain, like we go based, we follow up different with men versus women.
We do that differently. We follow up different with people from different areas or countries, right? We just very much personalize it, you know?
And then again, you know, what we do, and I think this is very different from a management perspective. If you're a closer, then you might not very much like me because I fucking hate closers. I very much prefer setters over closers.
Most business owners, they create this hierarchy where the closers are allowed to abuse the setter or like shit on the setter. I kind of flip it around. My setters are the direct spies onto how closers are doing.
So essentially what I like to do is I like to essentially just go and check, hey, are the closers doing their job? And the setter, because he books the call and he gets to follow up, he sees exactly what happens. And so I really use the setter sort of like as the authority figure here and really force the closer to work in unison with the closer.
Because if I am a closer and let's say I have a call and after some reason shit the bed, you know, what I can then go and do is I can have the setter loop back in with that lead through the DMs and be like, yo, you know, what happened? Or, oh, by the way, I know blah, blah, blah said you were worried about X, Y, and Z. Here's a testimonial or here's like an asset and really reel back in.
We've recently ran the averages across our eight agency clients. And essentially what we're doing right now is on average per week, we're fishing roughly 80 to 100K in lost sales back in through the DM centers, which I thought is pretty baller. And so again, the last thing as well is I really want to have quality throughput.
So I'm big on efficiency in terms of what percentage of leads can actually push through instead of just kind of churn and burn, right? Recently spoke to a guy like 30 ,000 leads every single month. And he books like a hundred sales calls.
It's like the worst conversions ever. And he was just like, yeah, I just need more leads, bro. And I was like, you probably need to slap across the face and get an actual DM setter in your business, to be quite frank with you.
You know, which I don't think he very much liked because he didn't close. So shame on me. But yeah, that's pretty much that on the setter side.
Like I think it's just, I really like to contrast what people traditionally say, just because what we're seeing actually works. Might not be the most sexy advice, but it actually works in terms of generating revenue. And at the end of the day, I'd rather something look boring and unsexy and make a fuck ton of money because that's when you can really dominate.
Now, again, I'm going to just go through the overview here and I'm not going to go too deep into it, but like it's basically just simple. Stage one, we go into discovery, right? Usually when we do business to business stuff, I kind of like to go and roll through like, are they interested in the business?
How much do they know about it? And again, as you kind of can see, if they don't give us a good answer, I'm going to fuck how much money they have. Like they don't get advanced.
Like if you think you can come into the DMs presenting to yourself, like I'm a rich person, you're trying to present yourself to me. I don't care if you're trying to buy something from me. If you can't give me proper responses, I'm going to shove you back and I'm not going to advance you in the conversation.
I think it's a really powerful frame because most people, they're like, hey, I'm an eight -figure entrepreneur. But the moment you follow me, I will outbound you and basically beg you to buy my course. pretty much you look like a loser.
I like to do the opposite to where if they get on a call, they're super fucking excited and they're like, hell yeah, I want to go and like speak to this team. You know, this was, this felt like a bigger grind. So essentially we just really check how much they understand because for someone to go from a stranger to a customer, they got to be sold on you as the creator, AKA like you being a valid person and someone that can actually help.
Two, your vehicle being the shit and people thinking, oh, this is actually the best vehicle in 2026 for whatever I want to do. And number three, they need to think that your students actually get results. And so throughout the process, I want to pre -sell them on it.
So simply put, that's kind of stage one. If they're not very familiar, we send them YouTube videos, webinar recordings, PDF guides, just small resources that increases the consumption rate and overall exposure that they have with our brands. From there, we kind of go into nurture stuff, right?
Again, once they finish the resources, this is as two to five days, I pretty much told my setting team, if they don't follow up within two days, I will do it myself and I'll fire them. So, you know, ignore the two to five. What we pretty much do is after the one or two days, we follow up and we ask them of their thoughts.
We just want to have the conversation instead of pitching them. A lot of people will be super excited and we just ask them kind of like, okay, what's the game plan? You clear on what you want to do.
And most people don't because the resources tell them what to do. They don't tell them exactly how to do it. And we wait for them to kind of admit those pain points so we can really dive deeper, right?
And kind of say, hey, would this probably be something that you could use help with? You know, because obviously it can be very, you know, daunting and it can really hurt you from like a money perspective if you do this wrong. They're like, yes.
As an example, we have a wholesale real estate offer. And, you know, one of the people we always say is like, oh yeah, I think I got it. We're like, oh yeah, like you should maybe watch this video from blah, blah, blah.
He thought he got it by himself too until he was under contract for a house for 150K. And he didn't realize he had to actually bring up the money and couldn't just wait for six months to actually like find a contract for it. Like it's small things like that that we do.
We're like now all of a sudden they're like, yeah, I can't afford to lose 150K. I need to go and like speed up, right? It's like if I was to sell like a budgeting program as an example, you know, I would be like, yeah, sure.
Like go try it for yourself. But like, you know, those interest payments aren't going to get lower. Like, you know, like this person actually did the reverse and earned them, blah, blah, blah, blah, blah.
That's really what I would kind of like to view at, you know? And so, yeah, essentially like that's pretty much like the big thing. We just want to really kind of get them to the point where they're keen on learning more on how to solve it so we can actually pitch them the call.
There's nothing worse if I have to shove it down your throat that you should book a call with my advisor, head of work or whatever, where it's essentially like, you know, it's just a sales rep at the end of the day. And then again. The biggest thing that we do, and I think that's very different to most offers out there, we heavily push on the post -call booking process.
Obviously, if you're familiar with Jeremy Haynes, he preaches massively on the post -call confirmation stuff, which is obviously awesome. I think we definitely leverage that to an extent. I just like to do a lot of that through the DMs.
So essentially, like, again, if we pitch a call and they're skeptic, we just call them out. If they ask for a price, we share the price. If they're from what we call non -buyer demographic countries, we double the price just to kind of scare them off.
And so the people who didn't actually book, they actually book. That just helps us to kind of sort of like reduce, you know, sort of time waste is jumping on our calendar. It just works really, really well.
And then after they book. We have this automation where essentially it sends them, yo, I just saw you booked a call with X, Y, and Z. I would do that through some complicated automation.
Wouldn't know a thing about it, to be honest with you. But essentially, it just sends them this personalized message of like, yo, super excited to see you, yada, yada, yada. And then they essentially say, by the way, I'm going to pull some resources for you and send them to you.
And then a few hours later, the setter will send them like... you know, specific resources, specific testimonials, just things that are actually relevant to that person. So it feels like the client has gone out of their way to send them some shit, which feels very organic and just kind of reiterates as to why they should show up to the call.
They feel like they owe them something, you know, which I think is really cool. And then, you know, from there, we just obviously leverage a lot of well -nurturing assets that I've mentioned. These are some of the best performing ones.
I love webinar recordings. You know, I love a free course on YouTube. i personally think they're the biggest revenue killer especially in the b2b concept but if you have a free course that just explains the concept and kind of gives away sort of the what's not how i think they're really good there's an origin story youtube that does really well as well as specific videos handling objections you know some case studies or podcasts that you've done now very specific one thing i want to highlight we had a client he's in the amazon brand space sold the company for a big lump sum for money you know a bit of a bit of authority One of the videos he had, he was like from failing athlete or something to $100 million network, something like that.
The best part about this video wasn't the $100 million. It was the fact that the entire video went through his journey from an emotional perspective, what steps he took and how it felt emotionally. We never saw higher conversion rates off of the origin story like this because people came on to their account.
They're like, wow, I really feel like I'm on this step of my journey right now. And it was very strategic, right? The stage of the journey, they were at or felt like they were at was very conveniently before the character made like a big commitment.
And so on the sales call, you would then be able to say like, well, look, you shared this, that. Don't you think that this is the exact commitment that the creator made? And you probably would be in a good position to do the same.
They're like, yeah, very, very much so. And so that obviously then works extremely well. And, you know, just leads up to high conversions, which we really, really enjoy.
Now, again, this is a good example from one of our clients just to kind of show you guys some of the pre -call assets. So you basically see like common FAQs and then they're basically like listed out here and they can just toggle it. Then some testimonials as well as like a three business day challenge.
I honestly was shell shocked when we pulled the data off of this. We sent that out and there's like multiple pips every month of people saying like, oh yeah, I called in sick for work and I basically just watched this three day challenge. And like, they would just watch like nine hours of this dude basically just yapping.
And at the end of it, they would just pretty much come on. They're like, yeah, like I just wanted to check out like where I can pay. I don't know how much it is, but I'm just willing to pay.
And so again, I just love these pre -nurture assets because some people, they'll be so like, they're in such strong pain that they will literally do whatever the fuck it takes to actually escape it, which means they'll watch nine hours of video content before a call when they book 24 hours in advance so that they can basically go and like just kind of be ready and pretty much piff on the call to be fair.
And so for me, again, I'm going to run through this quickly, but basically some of the metrics that I look for within the Instagram platforms are cost per follower, right? How much do I actually spend to acquire a follower? You know, what's my lead to call ratio?
Nobody talks about this metric because I think pretty much I made this up in terms of the DMs. It's just percentage of leads that you get of inbound leads that turn into calls booked. Anything below 5 % is pretty abysmal.
And if you're one of my setting teams, I will come yelling at you. ferociously, anything above 10 % is extremely good. Again, I like to now cross -reference that metric with a show -up rate.
If the show -up rate is below 65%, it's pretty bad. Above 70 % is pretty good. I look at if the no -show rate is low and the lead -to -call ratio is high, I understand that there's an inherent massive issue in the setting process, right?
Because I know that if people are nurtured, they will show up. And so if this one is really high, This one's really low.
I kind of just like to kind of cross -reference the process. Next thing, which is cash per call, or as Josh Troy, who introduced me to that metric, calls it the collected dollar per book call. It's essentially just for every book call, how much money are we making?
Again, I really like that as an overarching metric because it shows me how efficient the sales process, right? Because on a... per rep basis, I can see what's the cash per call on a single sales rep, as well as on a per DM setter rep.
So that allows me to highlight which rep and setter work best together, as well as which DM setter or which sales rep actually perform well or worse. Because there might be some reps that drive 60 % of revenue, but they only get 20 % of the calls. So I'm trying to go and change that really fast.
And then lastly, just close rate. Again, it just allows you to cross -reference it. As I mentioned, Once I was introduced to that metric, it changed my thinking because I just used to look at like close and show rate.
But then I realized like show rate is absolutely, close rate is absolutely useless if it means somebody just collects $100 on a call with a $10 ,000 product being sold. It's pretty much useless. But those are sort of the metrics that I look for personally, especially as we go through like the Instagram stuff.
And now here's how we kind of can use this whole concept to make ads more profitable. So for those of you running ads, for our consulting clients, this is like the biggest hit for some reason. Like even some clients that don't go viral or go get crazy views, they actually just go and pull in like significant increase in their ROAS because of using this strategy.
Now, again, very simply, you want to hire a DM center. I think a DM center is one of the highest ROI activities you can have. Like I will stand on this.
You know, we always joke, would you rather have 10 ,000 webinar signups or 10 ,000 inbound leads? Joshua might say, I want to have 10 ,000 low ticket buyers. I would want to have 10 ,000 inbound DM leaves any day of the week.
The second step is you want to implement a simple five to seven weeks content schedule, right? You post five to seven times every single week. It doesn't have to be your core acquisition strategy.
I'm talking like this takes two to four hours every single week in order to go and have consistent content. And then you just want to post on Instagram every single day. Now, the reason...
I want to go through this. It's very simple, right? And I'm actually just go off script here real quick.
When you have traffic, right? You get traffic into your... I think Josh.
Basically, when I run traffic on a Facebook ad, what I've noticed, especially as increased spend, people... Because now they don't trust as much and they see the same fucking ad 20 times like this much guaranteed or you don't pay. They're skeptical.
So what they want to do is they want to figure out what is this person's about, you know? And so what they do as a result is they go, oh, let me go and essentially go check this person's profile out. Well, if they come onto your profile and it's just you flexing a C8 or you doing like, you know, some random gang signs or whatever it is you're doing, they're not going to be very impressed because they don't learn much about you except for the fact that you flex on them.
But if all of a sudden they come and see, you know, you answer frequently asked question, you share some testimonials, you know, you share some like stuff that you've achieved or you share your story. They have connection points where they can reference stuff. And you'd be surprised they consume a lot of shit.
And so when they start consuming significant amounts of portions, they will actually eventually self -convert into the DMs where your DM center can scoop them up or they'll just go back to the ad that they came from and just click, you know, click buy. Now, I know this works and it's not just like a random theory because one of our early consulting clients was doing a trading offer.
They were like doing 30, 50k plus a month. And honestly, for lack of better terms, they were like a 1 .2x ROAS or 2 .0 ROAS at most. And pretty much like they posted content for 30 days, right?
I didn't hear much from them. And they basically hit 100k their first month. Zero sales from Instagram, like directly.
It was all just ad traffic that went to DMs and books. Second month, they did like 180. right same strategy month three they did like 300k within 90 days now the the biggest thing was they were just able to scale ad spend and then after three months they had like 80k organically from instagram now the best thing was they're like well we wouldn't have been able to scale and we wouldn't have been able to actually get the ad content sort of the ad traffic converted without the content so it allowed them to spend more money on ads profitably and number two it actually generated inbound traffic because the people who spill over They're kind of targeted, hopefully, if you know what you do media buying -wise.
They actually now follow that person. And because content's going out, they're being reminded of who that person is and what they do every single day, which means you build the relationship. And over time, because you have so much money spent on ads, you build up a mini audience that actually engages with your shit, which then obviously just eventually leads you to go viral.
Now, again, if you're running ads and you just want to simply create some content, so you have something, you have a little billboard there of who you are, I like to post five reels. An FAQ. So you answer a frequently asked question.
You do something tactical, a tutorial or whatever. You break down a common outcome of like, hey, here's how I did X, Y, and Z. I like creative objection handling.
So for example, in the Airbnb space, we would do like a big screenshot of like a booking. And it'd be like, but that's revenue, not profit. We would put that in like brackets of like a clown emoji.
And then we would literally go and do like. Yes, Einstein, let's break it down. And then we would literally just go and like actually like do an exact breakdown.
It's great to objection handle and build a lot of trust, right? And then lastly, just your origin story. Again, six years ago, you know, I was cleaning toilets.
Fast forward today, I've been able to achieve X, Y, and Z. Here's some of the changes I've made or here's the entire journey broken down. And then lastly, I honestly found this out through a client of ours, a picture dump, you know?
I know like, I know all the like influencers and like the aesthetic girlies do this, but I really like to kind of have like picture dumps where you just kind of show life elements. I found one of our clients did this and it really raised up the conversion rate because people were like, it's cool to see like you actually live life and you actually have like a, you know, sort of like an interesting lifestyle aspect to things, which honestly for us, I found that really good.
And then again, stories as well. Same thing. Super simple guide.
You could screenshot this and obviously like kind of copy paste it. Twice a week, we just document our day. So again, for me today, it would have been very boring because I was just recording all day.
But if I was going out and playing tennis as an example, I'd post that and drop a little one -two liner. I might show some messages that I get or some of the stuff that I do. I'm just really documenting and showing what I get up to because people really give a shit about that.
Once a week, I'll do a Q &A. My Q &A, from a story perspective, I just get them to ask questions. I answer it in depth, share it, and then my setter will outbound every single soul that has commented on my Q &A post.
And then again, once or twice a week, I'll just share a result or a tactical tip. So for example, it could be I post a picture of this, for example, like, hey, just, you know, just showed like 130 people exactly how we generated over 100 million in sales. You know, if I had to boil it down, you know, this is what I would say is some of the key steps.
Again, that just kind of builds the relationship, really gets people to be like, oh, this is interesting. You know, I want to learn more. Once a week is just business behind the scenes.
My biggest thing I would really say, and I'd kind of like to point out, is most people, they do sort of like content for a bit, and then they just don't talk about their actual business. They just talk about the coaching, which is like the biggest red flag, right? We used to have a client, he had a trash removal or junk removal company.
And what he would do... He literally was like, oh, I have 300K a month for my coaching business. Cool.
I'm going to go and sell my junk removal company and buy a Lamborghini and just flex on everyone. The funniest thing was it was so dumb because people bought into him because he would show the jobs he was doing. So he went from being super relatable, driving some old truck.
and like basically showing these blue collar jobs he was doing to like, yo guys, I got Lambo. Woo. This is sick.
I'm going all in on coaching and everyone's just like, fuck you. Like I think at like 50K and chargebacks, like nobody engaged, no sales that month. And then all of a sudden, like a bunch of people like charged back.
His Instagram got taken down. I think he pretty much went out of business within like six months. It was one of those things where like, nice, we're going to take this guy to a middle of month and it was like, awesome.
But then it was just so bad, like such a dumb decision where we're just like, yeah, I lost a bunch of money. Again, point being is share the things you're actually doing, super important. And then once a week, we just basically do like a student dump, right?
Where essentially like we just kind of post a bunch of student testimonials, very diverse ones. Again, I like to be, and I say this very, very respectfully, I like to post, you know, ethnically, origin perspective, gender -wise, I like to post diverse sort of wins.
Because again, people buy from people they know, like, and trust, you know? I made this experience when I was a tennis coach, right? In our tennis university that I played for, they were very one -sided, you know?
Our head coach was the only... sort of like head coach of color. And whenever we try to recruit people from different ethnicities, they would come on and be like, dude, this is so random.
It's just a bunch of white people on campus. I can't identify with this shit, which made so much sense, right? So the same approach of testimonials.
I know that my audiences are diverse. So I want to appeal to different avatars, right? I want some of the corporate people.
I want some of the young guns. I want people from different areas. You just want to be super diverse with it.
And then that guide alone, honestly, if you just copy the story guide and you copy the content feed blueprint, you should be able to convert some spillover traffic directly into actual sales. And then if your setter isn't stupid, you should be able to actually convert some sales. Simple as that.
Now, with that being said, I'm going to just go and open up the floor. If you guys have any questions, if you want to do questions, I don't know what it is, but you let me know.
Can you guys hear me? Yes.
I'll bring up to about 10 minutes left, guys. If you guys want to ask questions, just request to speak. And Jeremy, do you have a hard cut off today?
I don't have a hard cut off. I'm in the UK, so I'm just vibing. So if the questions are fire, guys, we'll keep it going.
Obviously, your request to speak is better, so you can do like a hot seat. with Jeremy here. And then, yeah, obviously, just tell them the outcome you want, what your question is, either in the chat or just obviously request to speak.
And then Shana can read those off or we'll bring you up on stage. Yep.
All right. So we got Sam first. Hey, Jeremy, I came across your live with Tim Long.
Yes. And so it's exciting to see you here. The outcome.
You've sort of been a little bit of a leader in talking about compliance. So I thought I'd ask a couple words. I was wondering if there were some gentler synonyms for maybe reliable and income.
And I've got some ideas, but I'm excited to hear yours because I haven't tested mine. Can you elaborate on that question just so I get it properly?
All in all, I think what we're trying to do is help people improve their financial situation. And in order to put that into copy, I'm trying to brainstorm phrases that articulate that in a little more exciting way. Yeah, it's difficult, right?
I will go and say this. I want to make a disclaimer here that I'm no compliance expert and I'm not over here giving you FTC advice. That's not what I do, to be quite frank.
But what I've found and based on speaking with people, what's been kind of alluded to me is that if you talk about your own, like on content especially, if you talk about stuff that you have done, if you have actual factual proof to back it up, that's one way to kind of go and do it. So I kind of like to articulate it. in a way where it's like hey here's kind of what i've done in a very blunt way not not talking around like the bush right being very blunt up front with it on an articulation perspective also if you're trying to help people improve their their their their like let's say their financial situations right what i would like to think is like cool what are the financial issues that they have well they might be in debt they might have like bankrupted a business you know they might have like over leveraged themselves on a trade or like whatever it is right they might have invested in the wrong stocks that would go and look at how can i go and attack
those areas with my own experience you know second of all if i'm in a perspective where i might say oh i want to talk about say if i want to talk to people i want to improve their financial situations i might talk about like what i would i might talk about low risk stocks i would talk about like hey these things pass even in recessions but i would go and address their fears or like their mental objections that they have which you can do by going on perplexity and saying scrape all of reddit and basically tell me what you want Like what are their biggest fears?
I just like to address them like that through tactical content. The one thing I never do, and I know it's a direct response principles. I never do guarantees or like claims because again, I don't think people want to be told what is possible or what to do.
I think people want to learn what you have done or what has worked for you and then convince themselves that that's the right way. Awesome. I'm really quick.
I'm done here. I just really appreciate. i think that attracts a better consumer too when you talk about fears or recession so i'm going to try some of that um they might have more money because they're trying to save their money we we like to call this like high iq content right then i will go and say that's like calling my business partner like coin so i want to give him credit here but yeah essentially what we used to say is like for example he used to go nuts at our copywriters when people use the word um easy or like you know rich quick we we stay away from those words because that's what poor people get attracted to like we really kind of like focus on you know using using more like higher standing terms like when we use like tax or offsetting taxes and stuff like that like which may still sound simple to you guys but it attracts the right type of people because i want to almost like counter -intuitively deviate from like stimulating the brain rot mind because i think the right type of people who have more money they don't respond to those buzzwords
They respond more to like factual and technical words. So we kind of like to use a bit of jargon here and there. Thanks so much.
Of course.
Perfect. I'm going to bring Matthias.
What's going on, Matthias?
Great. Give me a second. Am I there?
Hey. Hey, great presentation. I loved it.
Really, really good. Appreciate it. Quick question.
Are you all in on IG? And if not, what's your take on your YouTube game and your LinkedIn game? And how does it connect to these two?
Great question, Matthias. Basically, what I would say is this. I'm all in on Instagram.
I think Instagram is the best platform. Every single person who says otherwise doesn't make a lot of money. But unless they have millions of followers, right?
But my point, but the way I've kind of learned it is like we like to connect platforms these days. So Instagram to me is my corner platform that I use, right? So for example, I use that to build my main brand on.
And then I use LinkedIn and X as a redistribution platform. So as an example, what we recently started doing for clients, we started taking our Instagram content that was going viral on Instagram and we would slightly tweak it to like the LinkedIn format and we would repost it on LinkedIn. And over there, we had like a second boosting network and we would use the LinkedIn platforms to like kind of boost those type of like, you know, posts up.
And it would work extremely well because Instagram has the largest total addressable market in terms of the user base, right? It's probably also the most saturated market in terms of your content needs to actually stand out in order to go viral. And so those two data sets know that if it works over there, it will most likely work on LinkedIn.
I just then try to use like an image or like a tagline that I know will upset the boomers over on LinkedIn, you know? So we use that. In terms of YouTube, I'm no YouTube expert, to be quite frank with you, as you can see by my measly thousand subscribers, which by the way, if anyone wants to sub to my YouTube, that's much appreciated.
What I've kind of used it for is I view it as a massive like a nurture tool. So one of our clients, he did over a million dollars in a month with just LinkedIn. Twitter, Instagram, and YouTube.
And what we've done was essentially we just used the following. On Instagram, we would go viral on a topic and then we would either get a lot of questions or we would realize it's very high converting in terms of sales. So what we would then do if we got certain questions or objections, we would tell the YouTube team, hey, YouTube team, make a video around this.
And then with the next content piece, we would kind of talk about the same topic and link back to the YouTube video, right? Or if we found the YouTube video was very, an Instagram video did really well, we would have declined to an extended version of it. So then obviously we were very plausible to get a lot of views on YouTube as well.
And so again, what we would do then is one, our comment and I'll send you X, Y, and Z call to action would become people comment and they get sent a YouTube video, which means we populate the audience from Instagram over to YouTube. And even in the setting and sales process, we would heavily link people back to YouTube. So they would find us, they would book a call, and then YouTube would almost act as like a nurture and conversion agent to kind of book him up.
And then vice versa, if YouTube would pick up, we would link him back to Instagram. So that's really how I kind of play it. I will go and say most people on the internet like to make fun of LinkedIn.
I quite like LinkedIn, to be honest with you, because when you speak to more sophisticated individuals, because they seem very skeptical, they look your ass up on LinkedIn. randomly started posting for a client, didn't even get amazing sort of like feedback on the content performance, but conversion rates all of a sudden ended up.
And one of the guys randomly said like, oh yeah, like I was really on the fence, but then I looked you up on LinkedIn. So we started to, you know, when you can see who paid to view your like LinkedIn profile, well, we would then be able to go and see that, damn, we actually had a lot of people that bought look us up on YouTube, on LinkedIn.
I hope that answers your question, but I just like to use Instagram as the cornerstone and then LinkedIn and YouTube as additional platforms. Right, no, like great input. Thanks so much.
Last quick question. On LinkedIn, you are doing any outbound through, you know, just like connection requests or? Yes, yes.
So basically, honestly, I'd have to go and double check on RSOP on it, to be honest with you. But what I do know, there's two things that we do. We link a VSL or a webinar as sort of like the website in the profile.
right and then what we do is like we also on linkedin use like the comment feature so we can outbound people and then i do think that a lot of people who engage we do try to do connection requests with but we try to emulate it where it's like what are people traditionally doing and we just kind of tap into that and then just hyper optimize the first message um i i will go and say i always try to actually go and kind of build a relationship with people you know in terms of Like I want the first message not to be a salesy one.
I want it to be like a value -driven one. I think that's kind of important. But yeah, that's kind of worked for us on LinkedIn.
Yeah, makes sense. Okay, cool.
Awesome.
Okay, there's some questions in the chat. Let's see. I'll start with Bernadette said, is it better to use your name as an Instagram page or a niche?
Sorry, can you repeat that? Sorry, because I, for some reason, can't see the questions. It says, is it better to use your name as an Instagram page or a niche?
Oh, I definitely say the name. So I personally would always, it depends on the goal, right? But let's say if you're trying to sell a course or consulting program, I would always want to use my name because I want people to kind of use my brand name as sort of the recognition.
Because again, that's what really builds a personal brand. What I would go and say is, let me just quickly unshare my screen. Basically, what I would say is, as a result, if you're building an actual brand, say you want to build a corporate brand or whatever, then yes, using the company name might be a lot more easy.
I personally, in experience at least, if you're, let's say, do trading, right? It used to be this whole trade with Nina or like trade with Patrick. I don't think those work as well.
They can definitely work. I don't think the username is a make or break it. I just personally want to try and avoid having...
too much niche attachment because then people follow too much for niche stuff versus, you know, you as a person. I mean, if Eman had gone from SMMA or agency Eman to like, you know, just Eman, it would have been a bit like weird. I just try to avoid that at all costs.
Makes sense. Makes sense. Okay.
So then we have somebody asked message ads or profile visit ads.
Honestly, like if anything, I would do profile visits ads. Now, I will go and say we've played around with it a bit. I think it's called the profile funnel.
I don't like it nearly as much as shoutouts just because I feel shoutouts give us more quality people and it amplifies organic better. I found with profile funnel ads that can, maybe not just me being skeptical, impact the organic performance. But to your question, Patrick, there is one instance where I prefer message ads.
The only way I would prefer messaging ads, which we're doing right now. if you have a client that has a sizable 100k plus audience and they get good organic exposure and you can track how much revenue each content piece cta brings in what you can do is you can take the best performing pieces of content and you can slap them on facebook ads so as an example i'm no media buying expert neither is my business partner we have one client that we're doing like 500k per month for what we did as a results we just took his best performing piece of content we slapped them in an ad campaign using jeremy haynes framework i'm not even going to say it's just whatever jeremy haynes teaches in the inner circle we just emulated the campaign structure slapped in 10 20 ad creatives you know basically like reiterated after a week or two and basically take the back performing one out right now we're sitting at like a three dollar cost per lead right now again lead quality historically is slightly lower than you would do it we've started to re -optimize for like purchases and actually call bookings but again we're getting three dollars per lead even if sixty percent of those leads you know are unqualified we're gonna say that like a six seven dollar you know cost per lead and we booked 10 15 of those so cost per call actually becomes really good so if that's the situation you're in i would say messaging ad
if you're just looking to grow the brand you know and kind of get the organic boosted then probably profile visit that could be pretty good perfect okay and then we have we'll answer a few more questions in the chat and then we'll let some other people up on stage but um i'll be a lot butchering your name but um you did all this on your personal page or your brand page no no personal page so so i would always do personal page i don't i don't want to go and do a i don't like doing brand page or company pages the only way we actually do a company page is if someone is already very like sort of like well known or like established we actually kind of like to have a company account linked where we just post testimonials a few tutorials or just like some of the values of the company i think aside from that doesn't help much if if you get to a certain stage where your company is big and you do team retreats and whatnot having a little company page can help just in terms of social proof and you showing your real company.
But that's pretty much that.
Okay, perfect. And then Mikel asked, how long does it take before you usually see results for your clients? My objective is more paying clients.
So I would say it really depends, right? If you have 100 ,000 followers, you probably will see it within a week. If you have less followers, it takes a bit of time.
i usually find if you execute the system properly and you you have some form of you know knowledge in terms of in terms of like the content and your niche i see most people get get clients from this within like 30 days because again it's a matter of like do you post every single day and kind of get the compounding impact do you actually nurture them every day and you give them chances to reach out you know some people might take you know 60 days you know some people some people uh might take a bit longer but To me, I would say 30 to 60 days at least.
And I try to be conservative with it, to be honest with you. Again, this is really assuming you have zero followers.
And then Jane99 asks, I'm curious if your ICP is younger, 16 to 22, how would you change your approach to DM sending when interest comes from kid slash athlete, but payment comes from the parent? it's a baseball development offer it's a great question uh i actually consulted on an offer that was like sports placement for college offers um probably one of my favorite niches ever but yeah pretty much what we did is i would still set but i would go and say hey will your parents be on the call now again I don't know the rules here, but I probably wouldn't feel too comfortable getting a 16 -year -old on a sales call.
I don't know about you guys, but, yeah, that would probably be a big no -no for me. So, essentially, like, I would say what I would change is, like, I would still give them the same rundown, but I would say, hey, make sure to watch this with your mom or with your parent before the call, you know? And if somebody comes on and is like, you know, 21 or whatever, and they just showed up by themselves, but they don't have the finances, then I would go and say, hey, let's get your mom in a chat, right?
Like in a group chat. And then let's actually go and like get them on a call. And then it's almost like, you know, it's very similar, I would say, to the spouse objection.
If they're like, yeah, my mom would actually be the one paying, you want to get them to say, cool, what would your mom need to know, you know, in order, your dad need to know in order for you to be able to convert? it's the same question where it's essentially like you just need to find the way to kind of become to get them to give you the ammo so you can prep follow -up calls accordingly that's what i would say okay perfect so we're gonna have we're gonna add um a few people on stage they have a few questions and then we'll just go on there awesome I'm not even going to try to pronounce that name because I'm just going to butcher that one.
But nice to meet you, man. Yo, can you guys hear me? Yes, sir.
I've been really enjoying the class. The number of questions I have have actually dropped because you've answered some of them with other guys. But I still have one.
So you said something about people not being fans of LinkedIn. I'm one of those people. But I always wanted to know, like, someone with the numbers.
How do you think LinkedIn fares with trading and trading communities and stuff like that? Who do you target with your usual marketing? Well, it ranges from anywhere.
You know, nowadays it's really popular now because people are like wanting to make money. But, you know, anywhere from like younger people to, you know, working class people, middle age, maybe. I would say yes.
it it works right that the question is what are you going to put in front of them so for example if i think of a linkedin audience i think of a very like overly overly populated like sort of like corporate persona my point with it i have to cater to them if all you're doing is like for example some people they just like to do brain rot and stuff like that in the trading space if that's what you're going to post on linkedin don't even bother right if you're going to be posting like technical breakdowns or you go and go and break down how You can copy, for example, BlackRock's investment strategy and basically match your salary as an example.
You talk about portfolio diversity or whatever it is you're doing within the trading space. Yes, then it can definitely be lucrative. Aside from everything, I think there's definitely money inside of LinkedIn.
I mean, we, for one of our clients, sell $20 ,000 to $40 ,000 packages. But the point behind it is... i would just post high iq content and i'll post it regardless because in the worst case somebody looks you up and it just shows your present everywhere all right thank you very much uh that's pretty much it and uh we appreciate you here thank you awesome glad you're here all right i brought up tim what's going on tim Hello, thanks for the value.
I really like how you are presenting it. Like no bullshit, no all straight out. So I'm trying to get known in my space.
And like you said, it's not really easy in the scrolling space because I'm an expert in reducing scrolling and regaining life from it. But I haven't got many traction with that. I got replies from LinkedIn and all my subscribers on YouTube that I'm the first person who's talking about this, but I'm not really getting the traction I want.
What is your suggestions for it? So what is it? So you're saying you're scrolling.
What does that mean? So I teach how to reduce and... eliminate doom scrolling that means constant scrolling all evening you lose sleep for scrolling and i'm an expert i i use it for myself i reduce 60 percent uh 60 of my own screen time so i know what i'm talking about but i'm currently a bit struggling by positioning myself so super simple nobody gives a about giving up scrolling to be quite frank But what people do give a fuck about is they care about not having destroyed attention span.
Now, what I would go and do is I would do an extended stop, right? So I would go and look at cool. Let's say I want to talk about scrolling, right?
You know, like I would make a topic around like, you know, I didn't think I had a social media or scrolling problem until I realized. You know, and then I would just go and hammer out like a few facts of things you were able to do that people can relate to. Right.
You know, and even though I brushed it off, it wasn't a new second and third order consequences. People might not care about not scrolling, but what they will care about is like their partner building up resentment for them. Right.
Like their business losing money because they can't focus, not being able to complete tasks, you know, stuff like that. So I would just tie the giving up scrolling into pain points that they actually care about. To me, that's a big one.
I'm currently doing it like a part of it, but not really the deep dive of it. But I'm not getting much use on it. So I don't have the possibility to maximize my audience, let's say that way.
Is there any suggestions for it? Because I already do like all the formats you talk about, like Q &A, transformation, and all of that. so if i looked at your profile you're talking about posting on instagram right exactly so you posted 37 times in total yes i deleted the old ones because they was about other topics and yeah so so it sounds like you need to post more like i think look there's one you can obviously like what i would do is i would go look through two things one i would go and look at like what are other people in my industry doing right other people in adjacent industries doing well or not well right and then i would kind of go from there and kind of pick the best performing ones and kind of make my own versions right second thing touch like from what i see you're not really tying into you know you're not really tying too much into some of these topics right i think there's that element the last thing that i would say is you can do a lot of storytelling i believe and this requires more skill on like the camera like how you shoot it but i've seen some people really pop off you know
like if you really tell the story of like you know like it was just another it was just another thursday evening you know coming home from work you know i was doing my homework and i just sat down on my couch and then all of a sudden it was 10 o 'clock you know responsibilities on touch you just kind of roll into this whole thing where you then position like nobody wants to talk about scrolling right if i look at one of the videos you talk about like you avoid long constant scrolling like nobody cares about that that doesn't give anything away you know like stop doom scrolling stop doom scrolling like it doesn't really make sense to me you need to actually like grasp like you know you need to grasp this concept there's one guy right now that's going viral for this where he basically said he's avoiding screens right at all costs for a year to see how his brain changes right for example if you want to touch into that It was like you could say, hey, neuroscience shows, you know, scrolling on Instagram, you know, is killing you.
Here's everything you need to know. Now you tie into that by using like a big institution, which is kind of interesting. Or you find a celebrity that talk about it and was like, look, this person is this old and makes this many millions of dollars.
And they all attributed to this one simple skill, not being able to scroll. That I think is very interesting. Does that make sense?
Yeah, perfect. I will change my whole content now. Awesome.
Much appreciated. No worries.
We have two people left on stage. We'll bring up Cole next. Yeah.
Can you hear me? Yes, sir. What's up, Cole?
Okay. First, thanks for the presentation. Really insightful.
Of course. And I have a question. Let us say you're starting from...
zero followers so you just jump on instagram with all you know know how would you build your build a personal brand page to attract your ideal clients cool what is what is your ideal client in that case okay in my case i'm doing trading at the moment trading offer cool okay so let me actually get this right so If I was a trader, right, and I wanted to start to build my personal brand, what I would do is I'd focus on three things.
One, get people to understand who I am as a person and what I do. Number two, kind of get the word out of how much money I make with trading or how my trading strategies work. And number three, kind of try and separate myself from everyone else in the trading space because it's very crowded, right?
Now, number one, story. I would just go and share where you were when you got into trading and how becoming a trader has changed your life for the positive. It doesn't have to be you became a millionaire.
It just has to be, hey, here's some of the efforts that I've seen. The second thing that I would do as a result of that is I would go and, for example, document my trading journey. Hey, this is day one of, you know, trying to go from zero to having a funded account or, hey, my name is blah, blah, blah.
In the next 30 days, I am to make this much money as a trade. Let me just go and walk you through my day. And then every single day, you just update them on like, hey, what you've traded, what you've done, your decision making behind it.
Or you could go make a video like, oh, today I made this much money trading the whatever index it is. Here's exactly how it works. You know?
An easy way to do it is you can take big traders, right? So I traded TGR strategy for 30 days to see if it works. Here's how it went.
Or I back -tested XYZ trading strategy to see if it actually works. Again, you use big names to demonstrate somewhat competence. and then that honestly what if you do 30 of those and with somewhat capable like you know copywriting skills and delivery you should get one to pop off okay great thanks no worries Hi, can you hear me?
Yes, I can. How are you? Awesome.
How about you? Thank you so much. No worries.
So quick one. My offer is to help women consultants and coaches with their positioning. So to give you a little bit of background, in the past, I have offered as an agency service to entrepreneurs, helping them with their brand positioning.
the way they position their brand, the way they create their offer, et cetera. It's just that now I would like to have a one -to -one with coaches and consultants, let's say for an hour or so. I have a decent following on LinkedIn as well as YouTube, but I'm wondering that Instagram could be this one place where I could genuinely make connections given what you've said so far.
Yeah. From zero. So what would you say?
Shall I also focus on Instagram? or continue leveraging LinkedIn and YouTube. How many followers do you have on LinkedIn?
I have more than 2 .5K. Not many, but it's okay. That's not bad.
It's better than zero. What I would say when it comes down to those platforms is I would definitely post on Instagram. Look, as I mentioned, Instagram has the biggest user base.
It's the one platform where it's hardest to crack and also where most likely your ICP is most active as. Again, please challenge me on this and I'd be more than happy to be wrong about this. But I am not too sure, at least from my network, most coaches and consultants are very active on LinkedIn, unless you like the boomer coaches.
You know, personally, not my cup of tea because I would just lose my shit with them. But if that's who you go after, LinkedIn is a great platform. So in this scenario, I would continue posting on LinkedIn.
But what you can do is simple as like a habit. You just post once a day. Now, for example, let's say.
An easy way to do that and to kind of consistently, you know, kind of, you know, give value and kind of get exposures. You just sit down for 30 minutes and all you do is you write down every single lessons you've learned working with clients. So as an example, right, the other day I kind of had this epiphany where I was like, oh, one of my clients basically like pissed away $300 ,000 in like sales because they didn't manage their setter team properly.
I just go and sit down. I write down all the lessons I've learned and I just make a video about that. Or I go talk about, oh, we may decline more money with this webinar strategy.
I'm just going to make a video on it. And then every single person is, you know, simply put, I just go every day. I just make 30 minutes.
I just make one piece of content. I just toss a reel up a day. You do that, like eventually, like if you actually have good value to offer, it's very simple to go and make it, you know?
Again, what I'm probably going to do is if I actually get a recording off of this, whatever I've just done for Cole, I'm probably going to clip that part. Like if I had a personal brand as a trader, here's how I would grow it. I'll probably just clip that.
That'll give a good piece away of like how I actually go about it. All right. Makes sense.
And I should continue DMing in the meantime on Instagram, regardless of the number of followers that I have. Yeah, definitely. I would like keep posting on LinkedIn.
there's no real reason not to, but there's also no need not to post on Instagram. Just because on Instagram, you can discover it a lot faster and your ICP is active on there. Makes sense.
Thanks a lot. Of course. Glad you liked it.
I'm just going to quickly go a question. Vasily asked, why just a real day? Isn't that too little to grow the channel?
I just think that in and of itself is like the problem. People think you need to hammer this massive volume stuff out. I'm just a quality over quantity, you know?
Like... The biggest thing that I would go and say is, why would you go and push quality over quantity? If you push a lot of shit, you're going to have a .
Whereas if you post one diamond, you're going to have a gem that's going to feed you. You know, there's so many people that essentially go and kind of try to create this mass production content. You post five times a day.
But it's five pieces of shit content. And so, yeah, you get five times 100 views and you have 500 views now. Congratulations.
I could just spend the same amount of time I spent doing all five of them, creating one high quality piece of content that I have more confidence in, right? The second thing as well is you just turn and burn through ideas. You know, back in the day when we had the pleasure of working with Mr.
Jeremy Miner, you know, they basically like started posting three reels a day of their internal team. It was awesome, you know, but the issue was after like three to six months, like he just looked at me and he was like, yeah, I'm not going to fucking talk about like cold email openers anymore. I've done that four times.
And especially if you're a beginner, right? Which means you're not Mr. Jeremy Miner, who's probably one of the best communicators I've met, and you don't have a big audience.
You mass posting is not necessarily going to help because at the end of the day, right? The simple truth behind it is with mass posting, right? You're just going to like burn a bunch of good content ideas.
Pick one content a day and just kind of execute gradually. It'll probably help you a lot more. And then once you crack it, then you actually post mass.
That's at least my philosophy behind it.
Awesome. Does anybody have any other questions before we end this?
I'm going to ask one question that Brianna is currently running a BizUp offer and traffic is very new to make money online. Right now it's like a 30K. What does the content acquisition system look like?
30K per month versus 100K per month. The system looks the exact same. The only thing that's going to change is like at 30k per month, you're probably going to have to run everything organically, right?
Whereas once you actually get to 80, 100k per month, which honestly, you should just do that all organically, to be honest. But once you get to those levels, you will start to identify content pieces that generate more versus less inbound leads. And that will probably be responsible for 60 to 80 % of your revenue.
And once you identify those cornerstone pieces of content, you can then leverage shoutouts, collabs, you know. profile funnel ads or whatever they're called to actually go and amplify the impact or sort of like the monetization elements of those content topics. And so that to me is the biggest sort of lever that I would say there's nothing, not a big difference.
We have clients that are running close to million dollar months off of just Instagram content we post once a day. So everyone was like, yo, I need to post five times a day. I just laugh at it.
And I don't think there's anything crazy to it. We just focus on doing it extremely well. and then extremely tidy on the back end in terms of how we clean up monetization do you think it could be detrimental to matt's post to i don't think it can be detrimental but i just think you want to dial in quality over quantity the thing what i would say especially if you have an audience if you just start mass posting and like you get basically like no views i'm no algorithm expert to be quite frank because nobody really is But I do think there's an element of if Instagram thinks that your audience doesn't give a fuck about your posts, that they're more reluctant to post, push it, right?
Like it's the same if you never post, then the algorithm gets trained that if you post too much, your audience won't care. You want to post consistently. You just want to post once a day where sort of like you put quality over quantity.
And if you have a few bad posts, as long as you make changes, you know, you will be able to reap it. But if you post five pieces of horseshit a day, it's probably not going to do you any good.
Awesome. I think Cole has another question. We'll bring him up and then we can.
Cool.
Yeah, I have one more question. So for the content strategy, say you want to grow, you would use the three content types that you said, the stories and the, let me just say, the reels, the threads and the stories and then you. use that in the format of the proven content topics.
That's how you would put it together, right? Exactly. Okay, thanks.
Sweet, no worries, man.
Awesome. I guess we'll end it here. I thank you so much for coming on.
Maybe we can have you on again, but that was great. Yeah, this is going to be recorded, guys, so just make sure you guys watch the recording if you missed it or if you came in late. Yeah, we'll talk to you later.
The Hook
The bait, then the rug-pull.
Jeremy Moser opens by framing this as the opposite of a typical personal-branding training: not camera settings and aesthetics from a creative director, but a marketer's granular breakdown of a $100M Instagram client-acquisition system, built for someone starting with zero brand and zero authority.
Named ideas worth stealing.
04:33list
Three Crucial Components
- Content
- DMs
- Shoutouts
Content is the foundation (80/20, funnel-staged), DMs are the efficiency lever that qualifies and nurtures for free, and shoutouts amplify only content that's already proven to convert.
Steal forany organic-to-DM sales funnel
11:37model
The Content Funnel (ToF/MoF/BoF)
- Top of funnel: brand awareness
- Middle of funnel: nurture and build relationship
- Bottom of funnel: call to action
Organic content is mapped onto the same three stages as a paid-ads funnel instead of being treated as one undifferentiated stream of posts.
Steal forplanning a content calendar against a sales funnel
12:27model
The 3x Content Types
- Reels: virality, new followers, big quantity of cold/unaware leads
- Threads: educate and convert, break complex topics into simple terms
- Stories: behind-the-scenes, document and share your life, seen only by engaged followers
Each format is assigned a specific funnel job instead of being used interchangeably.
Steal fordeciding what to post in each IG format
21:44list
DM Setting Do's and Don'ts
- Hire US/UK setters on percentage, not cheap offshore VAs
- Use adaptive response scripts, not rigid copy-paste
- Use automation only where needed, not everywhere
- Personalize follow-up instead of robotic sequences
- Give setters authority over closers
- Optimize for qualitative throughput, not maximum volume
A staffing and process checklist for running DMs as a real sales channel.
Steal forhiring and managing a DM-setting team
26:47model
Three-Stage Call-Booking Process
- Stage 1: Discovery -- gauge interest and understanding, gate advancement on real engagement
- Stage 2: Nurture -- send resources, follow up within one to two days, surface pain points
- Stage 3: Call booking and pre-call -- share price, send personalized resources and testimonials after booking
A gated sequence that only advances leads who demonstrate genuine interest, then pre-sells them before the sales call.
Steal forstructuring a DM-to-call sales pipeline
34:53list
Efficiency Metrics Stack
- Cost per follower
- Lead-to-call ratio (5% poor, 10%+ excellent)
- Show-up rate (under 65% bad, 70%+ good)
- Cash per booked call
- Close rate
A ranked set of metrics for diagnosing where a DM-to-sale funnel is breaking, with cash-per-call treated as more honest than close rate.
Steal forbuilding a sales dashboard for any DM-funnel business
36:54list
Blueprint to Improve Ads ROAS
- Step 1: Hire a DM setter
- Step 2: Implement a 5-7x/week content schedule
Two additions claimed to take under three hours a week and lift paid-ad ROAS by giving cold ad traffic a real profile to check out before buying.
Steal forany business running paid ads with no organic presence
37:55list
Basic Content Blueprint
- 5x Reels: FAQ, tactical guide, outcome breakdown, creative objection handling, origin story
- 1x Tactical thread
- 1x Picture dump
A minimum weekly content quota designed to take two to four hours and give a brand enough presence to support paid ads.
Steal fora lean weekly content checklist
41:58list
IG Story Guide
- 2x/week: document your day
- 1x/week: Q&A
- 1-2x/week: share a result or tactical tip
- 1x/week: business behind-the-scenes
- 1x/week: student win dump
A weekly story cadence aimed at the smaller, already-engaged audience that sees Stories.
Steal fora weekly IG Stories content calendar
How they asked for the click.
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
OTHER LINKSAlso linked in the description.
Visual structure at a glance.
