Big Idea

The argument in one line.

Claude artifacts are working surfaces for planning, review, and handoff, not just previews, and treating them that way compresses the ask, review, and handoff steps that AI normally skips.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…

A business owner or operator who uses Claude daily but only for chat answers and has never turned an artifact into a working tool.
A team lead who hands work to editors, designers, or QA and loses days to back-and-forth over unclear feedback.
A coach or service provider looking for a cheap one-prompt lead magnet to trade for email addresses.

SKIP IF…

You already build full apps in Claude Code and need deep engineering detail, since these artifacts are single-page tools.
You want a benchmark or technical comparison of AI models rather than workflow ideas.

TL;DR

The full version, fast.

Most people only use AI at the execution step of collaboration. The video argues artifacts can cover the ask, review, and handoff too. Artifact one maps where your time goes from past Claude sessions and lets you comment in-line before Claude builds skills. Artifact two uses document artifacts and QA-style review lists so teammates approve or reject items by comment. Artifact three is the micro tool: a single-purpose page, like a bartender cocktail lookup, used internally or shared publicly as a lead magnet. Artifact four rethinks workflows visually, such as showing Instagram graphic text in layout, then saving the format as a skill.

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Chapters

Where the time goes.

00:00 – 01:57

01 · Artifact 1: Map where your time goes

Run a prompt over past Claude sessions, see a pie chart of time spent, comment in-line on suggested skills, then have Claude build only the approved ones.

01:57 – 04:17

02 · Artifact 2: AI-native documents and collaboration

Use the documents feature for scripts and posts, highlight text to ask Claude for changes, and have a QA team annotate a shared artifact.

04:17 – 05:50

03 · The four-step process and slop grenades

Ask, review, handoff, execution. A prompt packages notes for review, with a warning to read everything before you send it.

05:50 – 07:52

04 · Sponsor: Claude Duet

A proactive task-list app that surfaces work and asks approval before it sends, pays, signs, or deletes.

07:52 – 09:57

05 · Artifact 3: Micro tools

Internal micro tools such as a bartender cocktail lookup and a feature-request triage board.

09:57 – 12:05

06 · External micro tools and lead magnets

Share publicly, use as lead magnets, and a reel that reached 100,000 views.

12:05 – 15:53

07 · Artifact 4: Innovate your workflow

Show Instagram graphic text in layout, save the format as a skill, and use artifacts for resumes and profiles.

Atomic Insights

Lines worth screenshotting.

Collaboration has four steps (ask, review, handoff, execution), and most people only use AI on the last one.
Commenting in-line on an artifact and sending it back to Claude turns a plan into an approved to-do list before any work starts.
Artifacts look polished even when the content is weak, which makes them perfect slop grenades if you send them unread.
A micro tool is software too small to ever hire a developer for, and one prompt now makes it feasible.
A bartender can pull up a cocktail lookup artifact on a phone with no login and no app, just a link.
A micro tool makes a good lead magnet because it is valuable, cheap to build, and does something for one specific person.
An Instagram reel promoting an external micro tool reached over 100,000 views and 2,000 comments, and the comments turned into newsletter emails.
Showing designers where text will sit on a graphic is directionally closer to the final product than a text list in Notion.
Once an artifact format works, turn it into a skill so every future artifact comes out in the same template.
Before writing anything longer than an email by hand, ask whether it should be an artifact document instead.

Takeaway

Use artifacts for the steps before execution.

WHAT TO LEARN

Artifacts earn their place when they carry the ask, review, and handoff, so Claude only executes work you have already approved.

Run a prompt over past Claude sessions to see where your time goes, then comment on suggested skills before Claude builds any of them.
Make anything longer than an email an artifact document, so you can edit in-line and highlight text to ask Claude for specific changes.
Package notes into one-item-per-line review lists so teammates approve or reject each point in a single comment.
Read every artifact fully before sending it, because polished formatting can hide weak content and shifts the sorting work onto someone else.
Build micro tools for one narrow job, like a cocktail lookup or feature-request board, and share them as a link with no login.
Turn public micro tools into lead magnets that do something specific for one person and cost a single prompt to build.
Replace plain text handoffs with visual artifacts, like text laid out as an Instagram graphic, then save the winning format as a skill.

Glossary

Terms worth knowing.

Artifact: A website-like page Claude launches inside a chat that makes it easier to view information and collaborate on it with other people.
Micro tool: A tiny piece of software with one specific job, too small to ever justify hiring a developer, built in a single prompt.
Slop grenade: A phrase attributed to Shopify's CEO for AI output you never read and forward to someone else to sort out.
Lead magnet: Something valuable given away free in exchange for a contact's email, here built as a shareable artifact link.

Resources

Things they pointed at.

05:50productClaude Duet ↗

00:03productBuildPartner ↗

15:30channelHow Anthropic engineers plan with artifacts ↗

Quotables

Lines you could clip.

04:22

“Most people only use AI at that last execution step.”

Short, clear reframe with no setup→ IG reel cold open↗ Tweet quote

05:20

“Artifacts have made it super easy to create a slop grenade because they look polished even when the content behind it isn't.”

Contrarian warning in one sentence→ newsletter pull-quote↗ Tweet quote

07:58

“A micro tool is something you'd never hire a developer for and it was too small to ever consider building.”

Clean definition→ TikTok hook↗ Tweet quote

The Script

Word for word.

Read-along

Don't just watch it. Burn it in.

See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.

Artifact number one is map where your time goes. This is all about mapping where you're spending time using AI and how you can streamline this process. And the goal here is pretty simple.

Take a step back, look at your session history, and create a game plan to compress the time it takes to complete tasks. Now, if you don't know what an artifact is, it's essentially a website that Claude can launch that makes it easier to work with information and collaborate with other people. And this feature alone has transformed how me, my team, and my clients all collaborate, and 99 % of people aren't using it to its full potential.

So to get started, run this prompt where it'll look at your past Claude sessions, visualize where you're spending your time, and then suggest skills you should create or improve. And one of the best things about artifacts is that it has a visual element. So in this case, seeing a pie chart of where I spend my time makes it really obvious what I should focus on to save the most time.

And there are a couple of features here that I do want to highlight. So the first is adding comments directly in line on the artifact. So in this example, I had Claude suggest skills that I should build, but obviously some of those suggestions are better or worse.

So I'll go through and say, let's do this or don't do this. Then I send that back to Claude and it updates the artifact based on my comments. After going back and forth, I can go back to the original chat window and say, create the skills that I said to do.

And it will then go and enhance my system with exactly what I wanted and not do what I didn't want it to do. And this is where artifacts get really interesting. The proper planning process, this back and forth is universally agreed upon as best practice when using AI.

by pairing the visual component with this iteration process with the plan itself, I'm better able to see what the final product will be and I can do more in -depth planning sessions. And in this case, I had it identify and suggest new skills to create, but it's not just for that, right? You can use this for complex automations, processing documents, a new product feature, really anything where there's a complicated plan before you actually go building.

This will help you visualize and work through that plan. Now that's just the first of four cloud artifacts that you need to build today to 10x your output. And since you're watching this, you're likely a business owner.

or a high level operator. So the next three artifacts will focus on empowering collaboration, building micro tools and finding the best ways to work. Artifact two is about AI native collaboration.

So this artifact is actually a two for one because both of these have changed how I collaborate with other people. The first way and part one is actually the documents feature. So this actually launched in the middle of September and I've been loving it.

Anytime I work on a document now, like the outline for this video, I make it a clawed artifact. And then from there, I can edit directly in line, just like I'm in any document editor.

But the reason that it's so powerful is that I can also highlight the text and then ask Claude a specific question or have it make an adjustment to the document. So now it's just this AI native collaboration feature that has really helped me and my team. So what I do is I use these artifacts as I go back and forth with my script editing team, and we work through the Claude artifact instead of an external tool that isn't native to Claude.

And if you've been watching my channel, you know that I've mentioned that I've done this handwritten step in But I've really been liking this new workflow. So this is what I'm using for now for this specific task.

For 99 .99 % of people, you're not going to be writing YouTube scripts. So how can you actually use this? Well, anytime you're handwriting something that's longer than an email, I would suggest creating a cloud artifact document.

This could be marketing material, a LinkedIn post, a short form script, whatever you're working on that you would use another editing tool for, try using the documents feature. And it's really as simple as running this prompt, which uses a leading phrase artifact document that tells cloud exactly what. you wanted to create.

So that was part one, which is about a document -based collaboration. But the second part of this specific section is about general collaboration with others. So for me, I recently did a big launch for our executive AI program inside buildpartner .ai, and I had a massive amount of stuff my team needed to test.

So here's what we did. We had our QA team create a cloud artifact with all of their testing notes, what they expected, what they found, and the things that they wanted. Then we just went through each item in that artifact itself.

I would comment, we're not doing this. That's a feature, not a bug. Let's do this.

And now we're creating a robust feedback document that I could then feed back into Claude to actually go and execute on my behalf. So once that document's in a ready state, I would just say here, follow the direction in this artifact. It'll then go and apply all of the feedback and this back and forth nature where it's already AI native streamlines the entire process.

So I am going to show you how to apply this in your day to day. But first, if it's not clear yet, here is why this matters so much. Whenever you collaborate with essentially anyone, there is a four step process.

There's the ask. Here are the changes we need to make. Here is the request.

There is the review. Do I agree with these? Is that something I can do?

There's the handoff. Okay, here's what we're doing. And then finally, the execution.

After you hand it off, you have to go and do it. So it's a four -step process, but most people only use AI at that last execution step. But this artifact process helps streamline the first three steps in the process.

And the impact of this, I can't stress how important it is. And this isn't just for your team, right? It can work with your clients.

I've used it. when collaborating with my fiance on some specific things. So now to go and do this, here's exactly what you should do today.

The next time you wanna review or next time you wanna hand something off, run this prompt. It'll take all your notes and package them up into a format that empowers a team member to review that plan. You then send this to them and then they review it directly in the document.

Now, a word of caution here is that you wanna make sure this is signal, not noise. So the Shopify CEO, Toby, has been pushing a term for this, slop grenades. Basically, AI generates something, in this case, can be an artifact you don't read it and then you send it to somebody else to do the work and figure out whatever is useful and artifacts frankly have made it super easy to create a slop grenade because they look polished even when the content behind it isn't so when it creates something if it isn't something that you've read through all the way yourself don't send it to somebody else that is an anti -goal make sure it has signal not noise now before we get to artifact number three with everything we've covered so far you're still the one who has to start it you open claude you ask and then it does the work.

But what if Claude came to you first? Which brings us to today's video sponsor, Anthropic, the team behind Claude, which you know that I love, and they just released a new app called Claude Duet. And so their team actually sent it to me early to be one of the first testers.

And when I was playing around with it, there was one unique feature about Claude Duet that I absolutely loved. It's specifically designed to be proactive and come to you with the work that you should do. So this is designed for professionals and small business owners with more on their plate than they can track.

So to set it up, because it's in the Claude ecosystem, your memory, skills, and connected apps all carry over. And it's designed around Claude Opus 5 .5, so you don't have to choose a model. And because I already use Claude and all my connections are set up, it took me a a minute to set up and without asking a single thing it started suggesting things that i genuinely needed to do on screen you can see the claw duet task list that it made for me and starting top from bottom it told me that i have to first bring actionable fixes to monday's editor review second check client delivery plan against notes and third analyze docs sent from team and these are things that i had on my to -do list that i was manually going to do later so if i just select start it brings it to active and claude starts tackling the task for me and the screenshots you see are from my phone which I was using while on the go, and that's possible because it runs its own computer in the cloud.

And so even when my computer is off, it pings me and it tells me when it's done or needs a review. But one thing that's important for any sort of AI tool that acts on your behalf is knowing when the cost of error is high and making sure that it gets it right. And Cloud Duet is designed so before it sends, pays, signs, or deletes anything, it shows you exactly what it's about to do and waits for your approval.

Now it is a research preview and we are in the first innings and I was one of the first testers, but my biggest feedback is it honestly finds too many things to work on as an ai user we want to be focused and claude duet sometimes can just suggest too many things that i don't know if they're really a needle mover for my business claude duet is available for claude pro and max and is rolling out in waves so click the first link in the description to join the waitlist and be one of the first people to use it so we just talked about having ai find the work for you but now let's get back to hands -on building artifact number three is micro tools a micro tool is a tiny piece of software that has one specific job and that's it.

It's the kind of thing that you'd never hire a developer for and it was too small to ever consider actually building. But now with artifacts, it makes it feasible and frankly, you should start building these. One of my favorite examples comes from a client who runs five different restaurants.

So the bartenders kept getting asked how to make drinks they didn't know or drinks that weren't on the current menu. So he could build a micro tool, right, with every cocktail that's searchable by name or spirit with how to make it. Now the bartender could just pull this up on their phone, no login, no app.

It's just a link and they have access to all the information. And the beauty with artifacts is you can build this in one prompt, which makes it feasible to actually do. So where should you start?

Well, you need to think about it in two ways. The first is an internal micro tool that you can use. And then the second is an external micro tool that your customers can use.

First, let's start with internal and the bartender example. That would be an example of an internal micro tool. And you may already have ideas for a micro tool you can make, but if you don't send this prompt into cloud, it will go in and identify your setup and identify parts of your work that could use a micro tool.

So actually, when I ran this while filming this, it actually told me to build a feature request triage board for buildpartner .ai, which is a perfect example of a micro tool. And the reason is that day to day when people use this product, they are constantly requesting features. And whether it's on calls or through the app itself, I noticed them, but I kind of just take mental notes and I don't have any centralized place to manage all of it.

So after Claude flagged this as a potential tool that I could use, I said, can we make a feature? board that looks at our calls and Slack messages, makes a list of things to do, and has a button that I can press to refresh it. It then went ahead and built this micro tool.

And it's something that I genuinely could use. And because Claude has access to my connectors, I can just click refresh and I'll pull in my Slack and my call transcripts and I'll update the board over time. And it's something that I've just never prioritized, but now I have it and my team can go in and see the status of each request.

So now for you, start with the audit prompt and go from there and don't hesitate to experiment. because it's just so cheap to make these things. Now that was for internal tools, but what about external tools?

So micro tools can help your customers solve super specific problems that maybe only one or two of them have. And to do that, just go through the same exact process we just did for the internal tool. You just have to make it accessible to them by hitting the share in the top right corner and making it publicly accessible.

But what I'm most interested in for using artifacts is using them as lead magnets. A lead magnet is essentially something you give to someone for free that is valuable and exchange for that value you get their contact information and a good lead magnet has two things the first it has to be genuinely valuable and second it's not a ton of work to make especially when you're first getting started and you're not sure if anyone's actually going to see this lead magnet and so these micro tools are perfect for both of these one prompt to build it's a link that you can drop directly in a dm or an email and it does something for that specific person and so this lead magnet process is something that i do a lot on my instagram so i recently made a reel that got over 100 ,000 views and 2000 plus comments.

And it was using this external tool framework, I give them value. And in return, I got a ton of emails that are now on my newsletter. This is extremely powerful, especially if you run a business and you're looking to grow it.

So if you're not sure what kind of lead magnet you could create, run this prompt, and I'll analyze whatever you're working on and suggest micro tool lead magnets that you could offer your customers. Now zooming out so far, we've covered three artifact categories using artifacts to plan where we use the time map as an example using artifact to collaborate and then the third which is creating micro tools that we just covered the fourth one is the one that excites me the most that 99 of people that know artifacts aren't doing but before we get to that you know the drill this is our anti -slap agreement everything in this video is built by humans for humans so as part of this agreement subscribe this channel so i can keep making content like this and if you already subscribe sign up for post notifications that really helps this channel i appreciate all of you for all of your support you guys are all legends and as a thank you i give away a clawed max subscription every video and so this video's winner is

is Guy Paddock, who's building a photos from footage research system. Well, shout out Guy. And to enter this video's CloudMax giveaway, let me know what you're building in the comments.

And if you run into any problems, it could be AI related or not. I'd love to help if I can. But let's get to artifact four, which is all about innovating.

The goal here is to rethink how and what you can use these tools for. This section goes one step further than the micro tool section before. For example, a micro tool is something that you likely could have made and potentially would have made before, but Cloud makes it a hundred times easier.

This section is about creating something you never really thought of making. To show you what I mean, let me walk through how I work with my team on creative assets for my brand.

Before, for Instagram graphics, I'd write a list of text that I wanted on each graphic. This is what the file looked like for Handoff, and there's a problem with this. There is a big visual leap between a text list in Notion and a finished graphic that the designer creates.

And this is the text, and this is the example final product, right? They look very different. And what happens is this leads to a lot of back and forth to get it to a state that i'm happy with but with artifacts there's no reason to share the text in that format anymore so instead here's the new version of how i share it on screen you can see how i created an artifact where the text visually represents where it will be on the instagram graphic now when i hand this off i share this and this is what the final product looks like it's directionally way closer to what i want it to be now did i replace creating the graphic entirely no but did i make it 10 times easier for me to visually see how the text will look on the graphic?

Yes. And this type of workflow improvement is how you get these repeated gains throughout an organization, throughout your day to day, etc. And so this helps me because I'm like, I'm confident that this will be what I want.

And it helps the designer because they're confident in the general layout too. It is a win win. And this is how you create more efficient teams.

And this is a form of innovation in our workflow that almost nobody would have ever tried. The most effective people using artifacts are rewiring what they think is possible because Claude has made it essentially free. to make a single webpage.

So innovating is obviously specific to your situation, but here's how you can do it yourself. First, run this prompt that audits your workday and finds where a visual component would help. Then once you do that, have it build an artifact as a proof of concept.

Once that artifact's created, go back and forth with it until it creates a style that you like. This is exactly what I did for the Instagram reference. And once you get into a format for the artifact that you love, you want to turn that into a skill so that you can create this style of artifact going forward in the future.

In the Instagram example, I went back and forth. until it visually looked like an Instagram graphic and I was happy with it. And I said, I want to create a skill called IG graphic creation where the artifact output is this format.

Now I've restructured how this IG graphic skill works and it creates an artifact in the exact template that I want. I'm probably getting a little too fired up about this. It really is epic.

Now that's just one example, but there are a bunch of other categories that you can do, right? Another is resumes, right? So when I'm hiring, I'll ask a candidate to share an artifact in our company's branding.

This is a better. way to visualize and see their actual ability. So if you are job hunting and you want to separate yourself from the pack, consider adding a personal profile artifact that could live on your resume or your LinkedIn.

And so in the age of AI, little things like this send a signal to whoever you're speaking with that you're AI native. Honestly, I don't even drink caffeine and I'm this fired up about artifacts. But anyway, for all these artifacts, as you're going through your day to day, really what you should be asking is, should this be AI enabled instead?

Anytime you're about to write a document or explain something, ask, Could this be an artifact? And once you start asking that, it's going to transform how you interact with these tools.

Now, going back to artifact one, I touched on the power of planning with artifacts, which is the biggest game changer of all of these. But what I touched on there is just the tip of the iceberg. So if you want to go deeper on that, go check out this video where I break down how Anthropix own engineers plan with artifacts.

If you like this video, I guarantee you'll love that one. So I'll see you over there. Peace.

The Hook

The bait, then the rug-pull.

Most people treat artifacts like a pretty preview. Austin Marchese says 99% of users never use them to their full potential, and shows four he runs every day.

Frameworks