Video of the Day18:06Austin Marchese · Talking Head
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July 18thThe argument in one line.
Claude's design tool works less like an image generator and more like a trained design collaborator, useful for rebuilding branded documents, mapping funnels, and wireframing products, not just making things look pretty.
Read if. Skip if.
READ IF YOU ARE…
- Someone who already uses Claude or Claude Code and wants to offload design-adjacent work, documents, decks, wireframes, emails, instead of hiring it out or fumbling in Canva.
- A solo founder or small team without a designer who needs client-ready proposals, landing pages, or lead magnets fast.
- Anyone sitting on an old visual identity (old proposals, an old resume, an old flyer template) who keeps deprioritizing the rebrand.
SKIP IF…
- You need pixel-perfect final creative for a high-stakes launch. The video itself says the tool can't generate images, only layouts around placeholders.
- You're looking for a tutorial on the software's interface rather than a list of use-case ideas.
The full version, fast.
Claude's design tool isn't an image generator, it's a layout and branding collaborator trained to ask the questions a real designer would ask. The video runs through seventeen practical applications: build a reusable brand system once and reference it everywhere, rebuild old client proposals and resumes in current branding, generate wireframes and five-variation landing pages before committing to a direction, map a sales funnel to find where it leaks, and turn a lead-magnet backlog into branded PDFs. A sponsored detour covers a Claude Code plugin the creator built on top of the same workflow. The throughline: the tool won't generate a final image for you, but it removes the friction that makes people ship generic AI output instead of iterating until it actually sounds and looks like them.
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00:00 – 00:02
01 · Cold open
Title card into the first use case.
00:02 – 01:22
02 · Use Case 1: Reusable design system
Builds a design system from an existing website so every future Claude-made asset matches the brand automatically.
01:22 – 02:01
03 · Use Case 2: Animated videos
Generates an explainer video by connecting the tool to the codebase; framed as good for low-risk assets, not a product launch.
02:01 – 03:03
04 · Use Case 3: 3D asset and how to use it
One-shots a 3D version of a logo, then asks the tool to mock up ways to actually use it on a website.
03:03 – 03:52
05 · Use Case 4: Rebuild old documents
Uploads an old client proposal built in Canva and rebuilds it inside the new design system.
03:52 – 07:09
06 · Use Case 5: Flyers for your own events (+ sponsor story)
Builds an event flyer with detail-specific AI questions (host names, paper size), notes the tool won't generate images, then pivots into a sponsored segment about the creator's own Claude Code plugin.
07:09 – 08:10
07 · Use Case 6: Winning color pairings
Generates color and type pairing options from a YouTube channel's branding and clicks through them live on a design.
08:10 – 09:11
08 · Use Case 7: Email templates
Redesigns a login-code email, then asks the tool to adapt it for the real backend (Supabase) so it's copy-paste ready.
09:11 – 09:38
09 · Use Case 8: Precise inline feedback
Draws comments directly on a design and batches them into a single request instead of describing changes in text.
09:38 – 10:24
10 · Use Case 9: Map your funnel
Connects the tool to the actual codebase to visualize a real funnel and its leak points, then asks for per-stage design variants.
10:24 – 11:15
11 · Use Case 10: Five landing page variants
Generates five distinct landing page concepts, then converges by naming favorites instead of iterating one draft at a time.
11:15 – 12:27
12 · Use Case 11: Wireframe before you build
Builds a clickable workout-app wireframe to validate the product feel before any engineering.
12:27 – 13:28
13 · Use Case 12: Cross-team collaboration
Shares a live design so non-technical teammates can comment without needing the running app or up-to-date code.
13:28 – 13:59
14 · Use Case 13: Systematize outputs
Creates a reusable template (an Instagram graphic) so anyone on the team can produce on-brand output.
13:59 – 14:40
15 · Use Case 14: Rebuild proposal in client's branding
Reskins an existing proposal in a specific client's brand colors and style.
14:40 – 15:48
16 · Use Case 15: Branded lead magnets
Repackages an existing YouTube video into a branded PDF lead magnet.
15:48 – 16:10
17 · Use Case 16: Revamp your resume
Rebuilds a years-out-of-date resume by feeding in a LinkedIn profile.
16:10 – 17:42
18 · Use Case 17: Stop handing people AI slop
Argues doom prompting, not the AI, produces AI slop, and closes with the full 17-use-case recap grid.
Lines worth screenshotting.
- Claude's design tool refuses to generate images outright. It builds layouts with placeholders and expects you to supply the actual photos.
- A reusable design system built once means every new asset, from a client proposal to an Instagram graphic, matches the brand automatically instead of starting from scratch.
- Asking for five landing page variations up front and converging on the one you like beats iterating on a single draft one round at a time.
- Mapping a sales funnel with an AI that can read your actual codebase surfaces exactly which step is leaking conversions, not just a generic funnel diagram.
- Clickable wireframes, not just static mockups, are cheap enough now to make before writing a line of production code.
- A resume, an old client proposal, and a login email are the same underlying problem: outdated branding nobody has time to manually redo.
- A design-trained AI asks questions a coding-focused assistant never would, like what paper stock a printed flyer should use.
- Doom prompting, going back and forth with AI until you give up and ship whatever it gave you, is what actually produces AI slop, not the AI itself.
- Drawing comments directly on a mockup and batching them into one send replaces describing every visual change in text.
- A single video's backlog of clips, transcripts, and old assets is a lead magnet most creators never bother turning into a PDF.
Claude's design tool works because it asks the questions a designer would
WHAT TO LEARN
The seventeen use cases boil down to one shift: stop treating AI design help as a single-shot image generator and start treating it as a collaborator that maintains your brand system, drafts variations, and lets you edit in place instead of re-prompting from scratch.
02Use Case 1: Reusable design system
- A design system built once, from an existing website or brand kit, becomes something every future asset gets checked against automatically instead of redesigning from scratch each time.
- Attaching an actual website lets the design tool pull real brand colors and components instead of guessing from a text description.
03Use Case 2: Animated videos
- Treat AI-generated explainer videos as low-risk assets for content that never existed before, not as a replacement for a polished product launch video.
04Use Case 3: 3D asset and how to use it
- A one-shot 3D render that used to cost thousands of dollars from a studio is now near-instant, but the harder problem is knowing what to do with the asset once you have it.
- Asking the tool to mock up several ways to actually use a new asset turns a novelty into something usable.
05Use Case 4: Rebuild old documents
- Old client-facing documents are exactly the kind of low-effort cleanup people keep deprioritizing, and re-uploading one into an existing design system rebuilds it in current branding in one pass.
06Use Case 5: Flyers for your own events (+ sponsor story)
- The tool asks event-specific questions, host names, paper size, printed vs. digital, that a generic prompt to a chat model wouldn't think to ask.
- It's explicitly not an image generator: it builds the layout and leaves photo placeholders, so any final image still has to come from somewhere else.
07Use Case 6: Winning color pairings
- Instead of researching color theory, generate a few concrete color-and-type pairings and evaluate them visually rather than reasoning about them abstractly.
- Being able to click through saved color-pairing options directly on a live design is faster than re-prompting a code-based tool for every color change.
08Use Case 7: Email templates
- Redesigning a transactional email and asking the tool to adapt it for the real backend produces copy-pasteable, variable-ready HTML, not just a static mockup.
09Use Case 8: Precise inline feedback
- Drawing directly on a design and batching those comments into one send is faster than describing every visual change in words.
10Use Case 9: Map your funnel
- Connecting a design tool to the actual codebase lets it map a real funnel's steps and components, not a generic funnel template.
- Asking for design variations at each individual funnel stage, rather than one variant of the whole funnel, is where the conversion-testing value actually is.
11Use Case 10: Five landing page variants
- Generating five distinct concepts up front, then converging by naming which ones you like, gets to a final design faster than iterating one draft at a time.
12Use Case 11: Wireframe before you build
- Clickable wireframes, not just static mockups, let you validate whether an idea feels like a real product before writing any production code.
13Use Case 12: Cross-team collaboration
- Sharing a live design lets non-technical teammates comment directly without needing the running app, the latest code, or a screenshot thread.
14Use Case 13: Systematize outputs
- One person building a reusable template lets everyone else on the team produce on-brand output without redoing the design work each time.
15Use Case 14: Rebuild proposal in client's branding
- Reskinning a proposal in the prospect's own brand colors and style is a small extra step that signals more effort than a generic template, and it's fast enough to do for every prospect now.
16Use Case 15: Branded lead magnets
- Existing content can be repackaged into a branded PDF lead magnet in the time it used to take to just think about doing it, clearing the backlog excuse.
17Use Case 16: Revamp your resume
- A resume nobody has updated in years can be rebuilt in minutes by feeding in a LinkedIn profile and letting the tool ask clarifying questions.
18Use Case 17: Stop handing people AI slop
- Doom prompting, going back and forth with AI, not quite getting it right, then exporting and sending it anyway, is the actual source of AI slop, not the AI itself.
- Being able to edit text and layout directly in the finished design, instead of only being able to re-prompt, is what lets the output end up sounding like you instead of a generic AI response.
Terms worth knowing.
- Claude Design
- Anthropic's design-focused product for making layouts, mockups, and documents. Unlike a general chat assistant, it asks structured design questions and won't generate raw images.
- Design system
- A saved set of colors, components, and rules that an AI tool references so every new asset it creates matches an existing brand automatically.
- Claude skill
- A reusable, pre-built workflow that Claude can run on command instead of the user retyping the same detailed prompt for a recurring task.
Things they pointed at.
00:00toolClaude Design (claude.ai/design)
09:56productClaude Max plan ($100/mo, 5x usage)
14:00toolSupabase
Lines you could clip.
01:35
“Design is trained specifically for design work, so it'll ask you questions that normal Claude would just never think to ask.”
02:55
“At my last startup, we used to spend thousands of dollars on three D renderings that were just like this, and now you can just do it instantly.”
08:40
“The point isn't that AI and Claude made this easy. It's that it made it possible to experiment and learn quickly.”
16:25
“AI slop is destroying what people think about what you produce.”
17:10
“By removing that friction, Claude Design empowers you to make the design and then adjust it so that the text is exactly how you would speak.”
Word for word.
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story
So use case number one is create a reusable design system for technical and nontechnical outputs. We've all been through the process of going back and forth with Claude to create a report, a website mock up, whatever, until it's the design that you actually want. Then the next time you try that, it feels like you're starting from scratch.
So instead of all that, you wanna create a design system that Claude can reference for all of its asset creation. To do this, go to claude.ai/design, open the design system tab, then run this prompt to create a design system.
For me, I like adding the buildpartner.ai link at the end. Then the easiest thing is just to attach a website to get the existing branding.
It will then ask you a bunch of questions, which you can answer, or you can just scroll to the bottom and click decide for me. It'll then go through and create a design system that everyone in my organization has access to so we can have consistency across everything that's created. Now that's just the first of 17 things that you didn't know Claw Design could do.
And whether you're technical or not, this tool is extremely powerful and can complement anything you work on. Now before we get to the rest of the use cases, how should you think about Claude design in relation to Claude code, co work, and chat? Those three I bucket in general purpose tools.
Design is trained specifically for design work, so it'll ask you questions that normal Claude just would never think to ask. And as we go through the use cases, this will become obvious throughout the video, but that's just how it's trained. As someone who uses Claude code every day, when making this video, I was genuinely impressed with all the different technical and nontechnical use cases it enables.
So use case number two is make animated videos. You can paste in an announcement, a product you made, a blog post, really anything, and it will generate an animated video for you. In this example, I say animate a video on how people can use buildpartner.ai.
I then have it connect to our code base so they can see directly in the code to help it learn more. It then goes through, ask me questions, and I provide the answers, and it'll create a visual explainer video that's pretty fire. Now I wouldn't use this for a video that you wanna get exactly right, like a product launch, but it's great for video assets that previously you just wouldn't create.
For example, a how to video you wish existed, an onboarding video for a team member. These are low risk, hyper specific videos that never would have been created before. Use case number three is make a three d asset and lean on Claude for how to use it.
So when I first did this, I literally messaged someone from my team, bruh. So what you can do is make a three d asset of anything you want. So here, I redesigned the build partner logo.
I say model a three d object. I want it to be a three d version of the build partner logo. It then goes and just one shots the logo.
Now at my last startup, we used to spend thousands of dollars on three d renderings that were just like this, and now you can just do it instantly. And this is great. Right?
But how do you actually use this asset it created? So the reality is I don't really know how to use a spinning three d logo, but I do love it. And so I wanna lean on Claw Design's taste to showcase how I can use something like this.
What I do is I prompt, can you put this on a website in the different options that we have? It'll then create a mock up of how I could realistically use the three d version of this logo on my website. And in this case, it'll show me three variations, and I personally love the slow turntable.
Now one thing before the next use case, as you iterate in a single chat, it'll often create multiple files, which you can switch between at the top left of the design page. So use case number four is rebuild every old document using your new branding. So I personally struggle keeping documents up to date, especially when I iterate on my designs.
One thing that I just always deprioritize is my client proposals. Right now, they're in my old branding, and I just haven't gotten to it.
So what I do is I take the design system we made in use case one, I upload the old proposal I built in Canva, and I tell it to rebuild the whole thing. Then once it rebuilds it, I can go in and tweak it directly on the page to bring it to the finish line. This is just one of the examples of how design empowers you to make customer ready documents versus AI slot.
You can go back and forth within the deck itself instead of having to have AI make these small micro tweaks. Now this is a client proposal, but this extends really to anything. This could be an old deck, a research study PDF, a document that you previously had that you wanna bring back to life.
Take those low hanging fruit and just rip it through it. Use case number five is flyers for your own events. One thing about me is I love throwing parties.
I'm planning one for me and my girlfriend's thirtieth birthday, and I throw an annual Christmas party called the CFE with over a 150 people. So I design a lot of creative assets that are fun to me. So I can do this now in Claude.
What I can say is make a flyer for blank, and it will go and start making a flyer with the specific designs. One of the things I touched on earlier is how Claw Design is trained to think like a designer. It asked me questions about the host.
It asked me about the type of paper we want this on. These are just questions I would have never thought to ask myself. And if I were to bring the same prompt directly into a typical Claw chat, it will just generate an image instantly and not ask me the extra details that only a designer would think of.
So in this case, I can use Claude design to iterate on a poster I love. There are some limitations within design. If you've ever used design tools like Canva or Figma, that's what this tool is a competitor with or at least that's where I bucket it.
It's not an image generation tool. So Claw Design literally won't let you generate an image. Instead, what it does is it creates placeholders for photos that you can upload.
Now I have a feeling this will likely change eventually, but right now, you can't design images here, so you have to generate the image externally and then bring it into your design. Think about this tool as something that creates the design or the layout, and then you fill in any specific image you want. As we're going through these claw design use cases, I wanna rewind to the first business I tried starting.
My whole life, I've been obsessed with creating products that help people accomplish their goals, and I've failed four times than I can count. At 22, I tried making a company called Tribe. At 25, a company called The Incubator.
And 27, the world is yours. Each one has been around the idea of helping others learn new skills and building things. But there was always something that felt a little off when I was interacting with people.
So whenever I would try and get people to build things, it would always be too intimidating for them. But once I started using Claude and Claude code, I realized something. Literally, anyone can use these tools to build now, and they shouldn't be intimidated.
So when Anthropic, the team behind Claude, decided to sponsor this video, I wanted to do something a little different. I want you to rethink what's possible. We're in a new paradigm, and when I asked myself the same question three months ago, I was inspired to build buildpartner.ai.
This is a product that sits on top of Claw, not to replace it, but to help people get the most out of this tool. At first, when I tried creating build partner, I tried making it the Strava for Claude code where it looked at your session history and showed off your stats. That failed very quickly, but thanks to Claude code's voice mode, I was able to talk through the problems and come away with a new strategy.
I relaunched it and decided to build directly in Claude by creating a custom plugin. Now with approximately 4,000 users, it lets people type slash build task and will go step by step through a tutorial on specific tasks directly on your machine using Claude code. So building a self improving system, creating custom Claude skills, creating a landing page, key things that previously may have been too intimidating are now entirely possible.
And what was great is this product impacted someone so much that they wanted to on our team, and now they're part of it. Inspired by Thomas Edison, you have not failed. You have succeeded in proving how it will not work.
When you have eliminated the ways that will not work, you will find the way that will work. The point isn't that AI and Claude made this easy. No.
It's that it made it possible to experiment and learn quickly. So what would you build? There is a link at the top of the description to start with Claude.
And drop a comment below with the things that you always wanted to build that you can now build, thanks to Claude. Use case number six is find winning color pairings. I recently realized how important color pairings are.
So there's a whole color science and this video isn't going to dive into that, but we can just let Claude design handle all of those questions. So I say explore color and type pairings for my YouTube channel, and then I bring in my YouTube. It'll then show me different color options based on my branding.
A concept I always talk about with AI is seeing is believing. And in the AI world, don't overthink things. Just have AI create concepts so that you can see the colors in action versus overthinking it.
This is if you were starting from scratch, but let's say you had an existing design you wanted to iterate on. So in this visual, I'm working on designing a graph for my landing page, and I love how Claw Design has made a first class feature that allows you to select between different color pairings and see what it looks like on the design.
So I can click through each different color and it'll show me the different color pairings on the page. This is another example of where it separates itself from Claude Code. In Claude Design, you're able to easily iterate between colors and see it visually instead of Claude Code where it'll have to go in and change the code, and it's just a lot slower.
Next, have use case number seven, which is build out email templates. Whether you're starting a newsletter, building a product, or need any sort of email marketing, Claude Design makes it super easy to design these from scratch. And it's not only the design, but we'll get to that.
So first, I say design an HTML email for blank. And in this case, I've been putting off designing a login email for the past, like, three months, and it's looked like this, which is safe to say it doesn't look good. And in a matter of seconds, it redesigns it and creates something that's obviously way better visually.
And that's great, but it's not the interesting part. What I can then do is lean on Claw Design's understanding of the technical back end to optimize it for where I actually need to use it. So in this case, I use Supabase, which helps me with login.
Doesn't really matter. But what I can say is, how can I take this and bring it into my Supabase for my automated login email? So just with that question, it redesigned the email, brings in variables so that I can directly copy and paste it into Supabase and get it set up in the matter of minutes.
Now whenever somebody logs in to build partner, they get an email that actually looks good. Use case number eight is provide more precise feedback. Within Claw Design, it enables you to provide feedback directly in line.
So here you can see me reviewing a website design. I add a comment to change the header so that it spans over two lines, then I can draw on the design where I circle where I want this graphic to move. Then I can just click through all of the comments, then select send to Claude, and it goes and fixes them.
This is a great way to iterate by yourself, but later in the video, I'll cover how this helps you iterate with team members who have no technical knowledge. But first, use case number nine is about mapping your funnel to see where the problems are. So you're able to connect any project or code that you're working on directly to Claude Design.
That means that it can understand your funnel and the components that drive people to click. So what I do here to show you a general response, I say, create a YouTube product funnel, and it creates a generic one. Then I ask it to break down build partners funnel, which it has access to the code.
It then creates a visualization of the whole funnel and each step in the process, including the design components that people interact with. If I wanted to take it a step further, I could ask, can you make two different designs at each stage of the funnel optimized for conversions so I can see the variations?
And I'll now showcase different visualizations for each call to action, and I can select the one that I like best. This is looking at the funnel as a whole so you can optimize it when you're looking at the entire thing. Now getting into use case number 10, which is get five variations of your landing page instead of one.
This is building on the last use case, but one of the best things about AI is that you can have it create variations with ease. So just have AI make five entirely unique versions of a design and then converge on the concept you like most. And you can do this on a component level or a page level.
So you could say, make five variations of this specific component, or for an entire website, you can say, make five variations of this landing page. Now the number five is arbitrary, but that's usually what I like when I first start with projects. I want it to fan out on concept so I can have it create five designs, and then I'll say, I like one and three.
Make five variants like those. And over time, I'll slowly approach a design I love. And then once you land on the version you like, you can connect your code base, and it can directly port it over for you, making that design to implementation handoff seamless.
Use case number 11 is wireframe the product before you build it. A typical question is, why should I not just use Claude code to do all of this? And at this point, you definitely see the distinction and the benefit of design, but what about for actually creating a product itself?
So one concept that people would do before AI is they would make wireframes. So at iYK, my last startup, we worked with top artists like Ed Sheeran, and we would often pitch them custom products. Now for these pitches, we would make wireframes so they wouldn't just see the designs.
They would be able to actually click through as if it was mimicking the actual experience. So it was a way for us to quickly iterate and give them something that looked and felt like the product without having to do all the engineering back end work. And, yes, Claude code does make it easier to build things, but it's not that easy.
Let's keep it real. So a lot of the times, a wireframe is good enough. And so what you can do when you're in this ideation process is use Claude design to make you wireframes.
On screen, you can see a prompt on how to actually create wireframes. And in this case, I'm just having it create a workout plan product. It'll then ask you a bunch of very smart questions, but in this case, I'm just gonna say decide for me, and I'll go ahead and create wireframes.
Then I can actually click through the buttons, and you get a feel for how the app would work. This is the lowest cost and lowest effort to make something that looks and feels like the product you wanna make. Use case number 12, empower cross team collaboration.
If you're working on something and you wanna get team members feedback, you can share it directly with them, and they can add comments directly on it. And unlike flawed code, it makes it so easy for you to collaborate on this specific design. These team members don't have to spin up an app.
They don't have to get the up to date code. They don't have to send screenshots back and forth. You can just have comments directly on it, which removes any of the friction.
Now before we get to the next use case, if this is your first video of mine, welcome to the channel. But if this is your second or more, here's our anti SLAP agreement. This video, the visuals, the testing, the hours of research that went into it, it's entirely for humans, not for AI robots.
So all I ask is that subscribe as part of this agreement to help my content reach more people. And if you've already subscribed, like the video, and turn on post notifications. It really helps this channel.
And as a thank you, every video I give away a Claude Max subscription. And this video's winner is Dream Phoenix. He's building a workout buddy that will sync with a music player.
Shout out Dream Phoenix. Shout out everybody who subscribes. You guys are legends.
Now to enter this giveaway, comment below with what you're building. I'd love to hear more about it. Now use case 13 is systematized outputs.
Within claw design, there's a feature called templates. And in my eyes, designers should now focus on creating the design systems, and then nontechnical people can use those systems to create high quality outputs.
And so in this case, I'm gonna be the designer, and I create an Instagram graphic template. Now anybody from my team can create an Instagram graphic whenever they want. And this can extend to client proposals, weekly reports, lead magnets, landing pages, really whatever.
You're templatizing a design. On screen, you'll see a prompt which will create a template that will live within the design system. Getting into use case 14, which is rebuild a proposal in your client's design system.
So the first use case was about creating your own design system. This is actually the inverse. Now, one of the fastest ways to make someone feel like you actually want a deal is handing them a proposal that looks like their own company made it.
It's that extra step, and so now you can use your proposals and then redesign them based on a specific company's branding. Here you can see me taking an example proposal we had before, and then I say, remake this proposal in this company's branding, and then I bring in a company that we work with. It will then recreate it so that it's customized to their branding and style.
These little extra steps show someone that you care and you're willing to go the extra mile, which will make them that much more likely to actually go ahead and work with you. Use case number 15 is build out branded lead magnets. Real quick, a lead magnet is something you offer a potential customer in return for their contact information so that you can then sell them other things.
And as a creator myself, every video I make is essentially a lead magnet opportunity. If you're wondering what a lead magnet is, I have a five day email series that walks you through how to go from renting AI to owning it. That is a lead magnet that's absolutely bangers, and it helps bring you into my ecosystem.
And I could create other lead magnets very easily. For example, a one page PDF with the 17 claw design use cases and how to use them. That's a perfect landing magnet, which I'll just never make because I don't have time.
And this leads to a massive backlog of assets that could be repurposed to help get more customers. What Claw Design does is it allows you to take this content and package it up in a branded visual that can be offered to people, and it creates a template that you could then reuse. So on screen, I say create a lead magnet that can perfectly complement this YouTube video, and then I bring in the YouTube video.
So it then goes, creates it, and then I can create a PDF, and then send that to people, and that's a full end to end lead magnet in a couple of seconds. These are the type of use cases where you wanna get creative and use the structure to help empower things that you previously wouldn't have done. Use case number 16 is revamp your resume.
So I haven't updated my resume in about eight years, so let's give this a go. I say make me a resume for me and all of my AI work, then ask me a bunch of questions. In this case, I share my LinkedIn.
And then in seconds, it creates a pretty solid resume with all of my different work. I probably need to update my LinkedIn too. So if anyone wants to connect over there, feel free to send me a connection request.
Now use case number 17 is stop handing people AI slop. I stress this all the time in my videos. AI slop is destroying what people think about what you produce.
I just can't. Like, if you send me a Slack message and I'm like, I know AI wrote this, I don't even read it, and your personal brand is impacted as a result. And so Claw Design lets you easily collaborate with AI and make and edit things directly in line to make sure it sounds and feels like something you would produce.
And the reason that people end up sending out this AI slop is something that I call doom prompting. They'll go to Claude. They'll ask it to create report.
They go back and forth a couple of times. It won't get to exactly what they want, and then they just say, screw it, they export it, and then hit send. By removing that friction, Claw Design empowers you to make the design and then adjust it so that the text is exactly how you would speak.
That's my biggest takeaway from this tool. It removes the friction for nontechnical people to create on brand products while giving them the power to make it their own output. Stop sending these PDFs of a full breakdown that were just AI slop.
Make something that is visually good and the content itself is good too. So that's the 17 things that you didn't know Claude design could do, and I was genuinely surprised at all of the use cases this enables. Now one problem that you'll run into when designing things is getting Claude to actually sound like you and write high quality copy.
So to fix this, click here to watch my deep dive on how to make Claude stop giving you generic AI responses. Pair what I cover over there with the design tools I covered here, and you'll start absolutely crushing it. I'll see you in the next one.
Peace.
The Hook
The bait, then the rug-pull.
Most people who've gotten Claude to design something once hit the same wall on the second try: no memory of the styling that finally worked. This walkthrough treats Claude's design tool as the fix for that, then stacks sixteen more uses on top that have nothing to do with making things look pretty.
Named ideas worth stealing.
00:00list
The 17 Claude Design use cases
- Reusable design system
- Animated videos
- 3D asset + how to use it
- Rebuild old documents
- Flyers for events
- Winning color pairings
- Email templates
- Precise inline feedback
- Map your funnel
- Five landing page variations
- Wireframe before you build
- Cross-team collaboration
- Systematize outputs with templates
- Rebuild proposal in client's branding
- Branded lead magnets
- Revamp your resume
- Stop handing people AI slop
The full listicle structure the video is built around, recapped on a hex-grid title card at the close.
Steal forany 'X things you didn't know a tool could do' explainer format
15:30list
Four-step verify-before-you-move-on build loop
- Write the one-sentence action
- Point Claude at the real files first
- Get the plan before the diff
- Verify it works before the next step
Shown inside a demoed lead-magnet PDF about disciplined AI coding, used as a Claude Design template example rather than presented as the video's own framework.
Steal foran internal process doc for how a team should pace an AI coding assistant
How they asked for the click.
VERBAL ASK
05:56product
“There's a link at the top of the description to start with Claude.”
Woven into a personal founder-failure story rather than a hard pitch. The creator's own Claude Code plugin is demoed inline as one of the video's own workflows, and a giveaway (a free Claude Max subscription) drives subscribes and comments mid-video.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
OTHER LINKSAlso linked in the description.
- Never get a generic Claude response again ↗
- 17 tricks to build 10x faster with Claude ↗
- The Claude feature that automates any task ↗
- Free 5-day AI playbook (what I used to build a $25M+ startup) ↗
- Use BuildPartner to build 10x faster with Claude Code (try free) ↗
- Want to build a SaaS product without hiring a CTO? ↗
Visual structure at a glance.
