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October 20thThe argument in one line.
Most creators quit YouTube because of discouragement rather than workload, so the people who keep publishing through the flat stretch end up in a much smaller, less crowded field.
Read if. Skip if.
READ IF YOU ARE…
- You've posted several YouTube videos for a business or personal brand and see no views, leads, or sales yet, and you're wondering whether to stop.
- You're running or considering a posting challenge (30 days, daily uploads) and want to know what the discouraging middle feels like.
- You grow through ads or other channels and are new to content, so the slow, lumpy feedback of YouTube is throwing you off.
SKIP IF…
- You want tactical advice on titles, thumbnails, retention, or the algorithm. This is a pep talk with stories, not a how-to.
- You need proof beyond the speaker's own anecdotes and a few student results. No data or channel analytics are shown.
The full version, fast.
The speaker is 22 days into a 30-day daily upload challenge and says the real reason creators burn out is discouragement from flat results, not the work of posting. He got his first high-ticket sale on day 22 after weeks of leads with no sales. His advice is to focus on inputs (upload every day) instead of views, remember that other people are quitting at the same low points, and commit to at least three to six months. A student went from about 2,000 to over 36,000 subscribers after a year and a half of ups and downs.
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- Creators don't burn out from posting every day. They burn out because they feel discouraged when the results don't show up.
- Feeling like quitting is the same feeling everyone else has, which means pushing through it is exactly what makes you stand out.
- If you follow your feelings like everyone else does, you end up with everyone else's results.
- Judge a posting challenge by inputs you control (a video uploaded today), not outputs you don't (views and leads).
- A creator can get leads for weeks with zero sales and then land a high-ticket sale on day 22.
- Telling yourself you'll post for 30 days or a year, then simply doing it, removes the daily decision to quit.
- One student sat near 2,000 subscribers after a year, then grew past 36,000 within months, with multiple videos over 500,000 views.
- Quitting after the first video, the tenth, or the first year all cut you off from the growth that came later.
- The 'digging for gold and quitting inches from the diamonds' meme is the YouTube experience: you rarely know how close you are.
- Some channels go from zero to 40,000 subscribers in four months, but you should still plan to commit three to six months.
- YouTube is an even playing field: everyone feels discouraged, many quit after one video, and many never start.
- Flat results are normal. Keep learning and trying one new thing per video so the work compounds while the views lag.
Keep going through the flat stretch
WHAT TO LEARN
Results on YouTube arrive late and unevenly, so the winning move is to track what you do each day and outlast the discouragement that makes most people stop.
- Burnout comes from discouragement, not workload. Expect it and plan for it before you start, instead of treating it as a sign the strategy is wrong.
- Track an input you control, such as one upload per day, and stop checking views and leads on every video while you're mid-challenge.
- Remember that everyone feels the urge to quit at the same low points, so continuing is the cheapest way to separate yourself from the field.
- Set a fixed commitment up front (30 days, three months, six months) so quitting is never a fresh daily decision.
- Expect lumpy growth. A student sat near 2,000 subscribers for a year, then passed 36,000, so a flat chart does not mean the channel is failing.
- Keep improving a little with each upload. Learning something new per video means the work compounds even while views lag.
Terms worth knowing.
- 30-day challenge
- A commitment to upload one video every day for 30 days, used to build the habit and see what results arrive without judging individual videos.
- High-ticket sale
- A purchase of a premium-priced program or service, usually closed through a booked call rather than a checkout page.
- Inputs vs. outputs
- Inputs are actions you control, like uploading a video. Outputs are results you don't control, like views, leads, and sales.
Word for word.
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Have you ever posted on YouTube and you just did not see any progress? You weren't getting any views or maybe like me, you're trying to grow your business and you're not getting leads, you're not getting sales. It can be super discouraging to post on YouTube and to not see any fruit come from it.
And my buddy actually texted me this morning and he said, we've been doing this 30 day challenge together. And we both have felt discouraged at times because like for me, I'm only getting, you know, I'm not getting a ton of views. and I am getting leads, but I was not getting any sales to my business.
And that's why I was trying to do this whole thing. And my buddy texts me and he just said it perfectly. He said, he's been posting for like 22 days, just like me.
He said, I can see how content people get burnt out. Now he is used to just growing his business through ads. He said, I can see how content people get burnt out.
Not because of the volume, not because of posting every day, but because of discouragement. And the reality of YouTube, if you decide to go on YouTube, you're going to post videos and there's going to be some flops or you might post for a while and not see any progress. Now, luckily for me, I yesterday got my first sale during the challenge, a high ticket sale straight from my YouTube channel to my school community.
Someone booked a call and was like, dude, I want your help on YouTube. I'm like, perfect. You know, and they joined the program and that was encouraging for me.
I got a dopamine hit. I was like, cool, it's working. But literally last week I was like, just feeling so discouraged.
I've been super busy making these videos has been difficult to do it every day and to find the time to do it. And I'm like, man, it's not like I'm getting leads, but I'm not getting any sales. You know, it's a little bit discouraging.
And I think a lot of people feel that way, whether you're not getting the views or you're not getting the sales or the leads or whatever it is, you can't give up. You can't give up because you never know what's going to happen if you keep going. And for me, I kept going.
And like, it's funny because some people literally will, I had someone come on one of my videos and they were like, you know, I've been doing this for seven days. It's not working. Like me too.
I was doing this for 21 days and it wasn't working. But day 22, something told me it started working. I got a sale and I started to go, okay, maybe this is working.
And it's like, maybe you just need to go a little bit further. And something, um, Something I've always told myself is like when things get hard, I just know that like other people feel that too.
Other people feel that it gets hard. And because they feel it gets hard and I'm feeling it gets hard, they probably want to quit the same way I want to quit, but I'm not going to quit because they're going to quit. And this fly is just attacking me, but we're going to keep going.
Other people also feel like they want to quit and they will. But if you feel like you want to quit, but you keep going, That's how you stand out.
If you do what everyone else does, which is follow their feelings, you're just going to be like everyone else. But if you actually want to grow your business, grow your YouTube channel, grow your personal brand, you have to keep going even when there's dips, even when it looks like it's not working. If you told yourself you're going to do YouTube for 30 days or you told yourself you're going to do YouTube for a year, just do it.
Put your head down. Something that I've had to try and do more is not focus on the results. When I was feeling discouraged, I'd be like, It's 30 days, upload every day.
That's the challenge. Every single day, upload a video. Every single day, upload a video.
I haven't been looking at the views on every video. I haven't been looking at how many leads I'm getting. And obviously, I know when I get a sale because I'll hop in and call somebody.
But I just try and focus on the inputs. And I just remind myself that other people are quitting because they feel discouraged too. And I'm not going to do that.
And I have a student. who when she started working with me she was at i think she was at a thousand subscribers i just know she wasn't monetized so she was she might have been under a thousand subscribers she had a small channel we've been working together for about a year and a half and the first year she saw some ups and downs but she started to feel discouraged and she'd tell me on the call she'd feel discouraged and Cause she might eventually like, she was just posting videos and not getting views.
And then one video got like a lot of views, you know, for her, like 50 ,000 views or something. And she was like, Oh, you know, but then like false flat again, she started not getting views while she just kept going. And I got a lot of respect for her because she just kept posting.
And after that year, she had some ups and downs. she maybe went from like a thousand subscribers to 2 000 subscribers but then in the past few months she's gone from like that 2 000 subscribers to now having over 36 000 subscribers and is catching major momentum and has multiple videos over 500 000 views on her videos and is not seeing as much of an up and down now she's getting like a lot like thousands and thousands of views every single video but like imagine if she would have just quit after a few months imagine she would have quit after seven days her first video or she would have quit after her tenth video Imagine if she would have quit after doing it for a year.
She wouldn't have seen the growth that she had, but she just trusted the process and she kept trying and she did it. And she is seeing major progress now. So sometimes you just got to stick with it a little bit more.
I know if you've seen that meme where it's like that person is digging for gold and they quit like inches from getting to the diamonds or the gold or whatever it is. Don't let that be you. see it through long enough where you actually can, can go like for me, for me, I just wanted to try this daily challenge for 30 days just to see what would happen.
And then of course, after the 30 days, I'm going to keep going on YouTube. I'm thinking very longterm with this, but you know, I'm not going to post daily. Probably.
I don't know. Maybe I will. Who knows?
Um, and so I just wanted to encourage somebody that like, you might be almost there and you just got to keep going and being discouraged is just part of the process. Just know that it's normal. If you're on YouTube and you're posting, it's normal to have ups and downs.
It's normal to post videos and not get views. But if you continue to learn and get better every single time and just learn something new and try something new, but most importantly, just keep posting videos, you're going to hit that gold. You're going to hit that diamond eventually.
It's going to look different for everybody. It might be in a year and a half. It might be in a month.
I've had some channels I've worked with. And after four months, we went from zero subscribers to 40 ,000 subscribers in four months. So like, that's not the case for everybody though.
And I'll tell people, I'm like, don't expect to just explode instantly, you know, prepare yourself for committing to this for three months. Prepare yourself to commit to this for six months because it does take time to start seeing some of that traction on YouTube. That's just part of the game.
But here's the encouragement. It's an even playing field. It's the same for everybody.
And everybody feels discouraged. And a lot of people quit after their first video. A lot of people don't even start.
And then a lot of people quit after the first video or they quit after a month or they quit after two months. But we're going to do it different and we're going to keep going. That's my encouragement.
I'll see you guys tomorrow. There's a link down in the description if you want to join the school community for business owners looking to grow on YouTube. And I'll catch you in the next one.
Peace.
The Hook
The bait, then the rug-pull.
He opens by asking whether you've posted and seen nothing, then admits he felt it too. A text from a friend on the same challenge frames the whole video: people quit content because of discouragement, not volume.
