Iman Gadzhi's $50,000,000 Webinar Funnel Breakdown
A walkthrough of the organic, paid and funnel layers behind Iman Gadzhi's five-day AI income challenge, mapped on a Miro board.
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4 days ago
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educational
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Big Idea
The argument in one line.
A high-ticket challenge webinar works because every layer, from organic posts to ads to the landing page, repeats one message and keeps registrants warm until the live pitch.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
A coach or consultant who sells a high-ticket offer and wants to see how a webinar or challenge funnel is structured end to end.
A media buyer or funnel builder who needs a real example of a registration funnel with an order bump and a pre-event nurture sequence.
A creator with an audience who relies only on organic reach and wants to understand how paid traffic and retargeting fit around it.
SKIP IF…
You want the live pitch and closing script. The video explicitly skips the webinar conversion step.
You want verified revenue data. The dollar figures are taken from the funnel's own marketing and the presenter's estimates.
TL;DR
The full version, fast.
Luke McCarthy breaks down Iman Gadzhi's upcoming five-day AI income challenge, a webinar funnel built to announce his stake in Higgsfield. He argues the format wins because one live pitch reaches thousands, pre-handles objections and lets buyers self-qualify. Organic Instagram and YouTube content sets the theme, over 1,100 ads push registrations, and a retargeting campaign keeps signups warm for weeks. The funnel itself runs landing page, what-to-expect proof, survey, a $15 VIP order bump that also trains the ad pixel on buyers, and a WhatsApp group for nurture.
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“The hammer them strategy with advertisement fixes this. You can stay hammering them with trust building, objection crushing ads so that registrants stay warm and engaged all the way up until the start of the webinar.”
Names a specific fix for a specific problem→ IG reel cold open↗ Tweet quote
12:50
“Someone who hits a cold landing page, especially from ads, and puts anywhere from 10 to a hundred dollars in within a couple of minutes is demonstrating purchasing behavior.”
Explains why an order bump is an ad-optimization tool→ TikTok hook↗ Tweet quote
14:15
“The WhatsApp group chat is the highest leverage warming asset in the webinar funnel.”
One tight claim with no setup needed→ newsletter pull-quote↗ Tweet quote
The Script
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Hello everyone, how's it going? So today we are going to be breaking down Iman Ghazi's up and coming challenge funnel. So unless you've been living under a rock, you'd have seen that Iman Ghazi announced his investment as co -owner into Higgsfield, a billion dollar AI startup.
And to announce this, he has been putting together his up and coming challenge funnel, right? So this is a webinar funnel to announce and make the most out of his investments into Higgsfield. So without further ado, let's get into it.
I've put this funnel together to demonstrate and show you exactly what this will look like into a few key steps and introduction on organic traffic breakdown, pay traffic and funnel. So by the end of this video, you will understand exactly how Iman puts together his webinars that generate 10s of millions of dollars each and every time.
So let's get into it. First and foremost, who is Iman Ghazi? For those of you don't know, he is probably the goat of selling info.
He has generated over clear of $100 million through selling info, selling courses. And as well as that, he is the co -owner of WAP, one of the biggest payment processors in the game for selling info.
He is also the owner of consulting .com. And of course, he is now the co -owner of Hicksfield AI, which is the announcement for this challenge funnel. Now, with his previous challenge webinar funnels, he's generated well clear of $50 million.
It's a very conservative number. he could have done 10 to 20 million just alone on his most most recent one now why does he do a webinar funnel for these challenges well first and foremost it is one too many selling right he can point pitch one sign live to thousands tens of thousands of people instead of running individual sales calls right it is a much more efficient way of getting his message across and a much cheaper and easier way to do it um he can provide a ton of value first upfront right so free genuinely useful content that builds trust and pre -pays the audience before any commitment or ask is made it can also pre -handle the objection right so the content itself walks through doubts concerns um things like no experience no time no skills will this work for me before his pitch even happens also builds a lot of urgency so a five -day event prompts people to make an action sooner and of course qualifies the buyer so By the time someone sits through maybe one, two, three days of pitching life, they self -qualify themselves, right?
They select self -select himself as serious. Someone who is sitting through a live webinar for one hour, two hours is really committing themselves to something, right? They're showing that they are of genuine interest and genuine belief that this can work for them.
They wouldn't be there otherwise, right? So all in all, it is an extremely efficient way that converts a cold audience in a lot of cases to warm buyers by building more trust, creating more value upfront. than a traditional sales funnel like a qual funnel and for this he is also alongside the investments into hicksfield he is collaborating with mark tilbury right creating even more trust and leverage by collaborating with mark who has 9 .2 million subscribers on youtube and over 2 million followers on instagram right so just really putting fuel on the fire for this event building as many eyeballs on it as humanly possible all right so next up let's talk about iman's organic traffic ecosystem so how does iman generate the traffic for an event of this side well first and foremost his instagram strategy it's primarily very top of funnel content on his instagram channels um just going to be attracting new people into his ecosystem trying to go viral right he can nurture along the way later down the process through his youtube right so for his
main Instagram with obviously 3 .1 million followers. He has, of course, his authority here with consulting WAP and Higgs Field. He has the link in the bio to go and click into the challenge funnel.
But Iman with his main Instagram keeps his page and feed very clean. He likes to go with more story sequences. So obviously here announcing the collaboration with Mark.
His first story sequence for this event went live. just the day before recording this yesterday. So announcing the collaboration with Mark again, building that social proof, building that trust for this event and building some early hype.
And then his main thing with his Reels channel, which is where he posts a ton of just top of funnel videos with his assistant that tend to go very viral. He just builds as much of an audience as possible and starts to build that excitement for the challenge, right? So very top of funnel content here on the Instagram.
Then next in the process is going to be his YouTube. So his strategy for YouTube is very focused on the AI income, the education part of the funnel. So educating his audience further, right?
So he does this sticking to the AI, obviously side hustle elements. So more of a type of funnel video here, but if we go back, right? So you're not late yet.
Gemini, ChachiBT. um ai side hustles claude um another five proven ways to make money with ai give me 12 minutes i'll open to your eyes about making money with with ai all right so he is very intentional with this he is hyper focused on the ai element and he's using titles such as not late no skills no experience right addressing the common concerns and objections of his target audience of beginners looking to start a side hustle and educate them further are addressing those concerns and objections that they may have that will hold them back from getting started he wants to clear that up first here on youtube before getting them on the actual challenge funnel okay so that kind of clears it up for the organic but even though iman with a huge following has six million on youtube uh three million um three four million across his youtube channels Our Instagram channel is, he doesn't rely solely on organic traffic, right?
This is a huge mistake that I see so many creators and coaches rely on solely organic, which can be very up and down, right? It's not as predictable as something like scaling with paid traffic. So to put this into context, for this upcoming challenge funnel, Iman is running over 1000 ads, right?
1100 active ads right now, all pushing people to this. Now, I didn't get a chance to go through every single one of the ads, but we can see here. of course very congruent with the messaging all the way through with the ai ai side hustle elements all right so let's take a look at the messaging right so this is a very very smart messaging tactic that he's using here so he's attracting people who are already making decent money and just want to make more right that is the side hustle element people who already have a job they're already in some ways qualified because they're already working they already have some sort of an income so they have money to spend on a course like this all right so he is creating separation from most biz op tactics right messaging tactics where it's all super focused on quitting or replacing your nine to five which very often can bring in pretty unhappy unqualified people because they're so unhappy with their job right so he's creating separation from that um he is creating a more simplified opportunity the side hustle angle creates less friction to take action rather than building a big business and leaving someone's nine to five job or whatever it may be
which is extremely daunting for most people and they don't that creates a lot of friction and it's a scary thing to do and scary thing to go and take action on so he's creating that separation with the side hustle angle which is very very smart and taking a look at some of the statics that he has ai all very much focused on the ai element right so november 7th you're invited to build an ai income stream and some call outs to beginners like university students Again, invited to build the AI income stream, addressing things like no followers needed, no camera needed, right?
So build an AI side hustle. And again, AI company. So that is the first touch point.
So getting people actually signed up. But of course, this webinar and challenge funnel doesn't go live for another, I believe, two to three weeks now from the time of recording this. It's going live in November.
So he is implementing also a Hammer Them campaign. right so for those of you who don't know a hammer them campaign is used because registrants for webinar they're interested but they're not sold yet so in the two to three week window which is a pretty long time before someone signs up um and before the challenge start that doubt creeps in questions arise and enthusiasm naturally drops because it is such a long wait so most basic all right businesses rely on reminders emails and just hope that you know, hope for the best and wonder why show rates on their webinars will sit below 30%, right?
The hammer them strategy with advertisement fixes this. You can stay hammering them with trust building, objection crushing ads so that registrants stay warm and engaged all the way up until the start of the webinar, right? So Iman is using this for ways to get people to stay engaged with it, stay upgrading their ticket, which we will get into in the funnel.
right buy a vip ticket so this was actually hit with me i got this ad on my personal instagram after i registered for the webinar doing the research for this video and i've got multiple of these since the time of of registering for the webinar right so the results of the hammer them campaign it's going to be higher show rates higher close rates um more engaged people all the way to the start of the webinar now taking a look at the actual funnel and how it's designed so Step one is of course the landing page, right?
So super, super congruent. Big credit to Iman. He is so congruent all the way through like the first pieces of content, first pieces of ads and the landing page all the way through.
So again, the AI side also in just five days initial, right? So super congruent with the messaging and all of the content and the ads. Then he's announcing his, obviously his massive Higgs field partnership.
right just building a huge amount of social proof partnering with a billion dollar company um next is the what to expect right so five days of the pitching the five -day event consistent with referencing to the mechanism so taking a look here um best ai income streams how to build your first ai income and the untapped digital gold mine is the initial first three days then the past results of these challenge funnels so here's a huge amount of proof with this system it's generated over 150 million dollars through these events in the past this is his fifth one in the previous four it's over 150 million dollars generated through these challenges all right so obviously that bit of bottom funnel iman doesn't really do so much bottom of funnel content in his organic or his advertisement but he saves it for you know the actual funnel itself and the challenge itself um next is providing yeah provides a huge amount of value like what to expect uh live on the five days
showing exactly what to expect, what you're going to learn, right? He wants to build as much value as possible before asking for any sort of commitment from you. Next is the survey.
So once you actually register, he wants to gather information on each registrant and qualify them based on their income, their budget, what they have to invest past experiences with any sort of, you know, online businesses and send them to the WhatsApp group chat, right? So this initially just serves as a qualification layer.
You can also get the information on them. and send information back to the advertisement pixel but i won't uh i won't get too much into that no need to get that in depth with the advertising stuff next is the order bump so once you've registered for your free ticket um is the order bump so what is an order bump an order bump is a low ticket offer made immediately after someone registers for the webinar for webinars very commonly you will see them framed as a vip ticket for the webinar instead of just a, you know, a free standard ticket.
So you can see here, um, you want the $15 ticket or you want to keep the free ticket. Um, what's included for this is all of this. So extra bonuses, um, you've got five extra deep dive sessions, VIP resources, uh, giveaways, um, you know, the Higgs field AI tools.
So obviously linking it to, to the Higgs field announcements on dedicated concierge, right? So for $15, you get access to that.
So what this does on a more technical level is this optimizes for buyers. So once a purchase event exists coming through the funnel, you can point a meta ad set as a purchase instead of a lead complete registration, right? So what this actually means is someone who hits a cold landing page, especially from ads and puts anywhere from 10 to a hundred dollars in within a couple of minutes is demonstrating purchasing behavior, right?
So there are more qualified lead. if they're willing to do something like this all right so you can optimize for those type of people those type of leads who are actually willing to do that um and you can focus on them in future um also little added bonus it also liquidates you know commonly for a man where he has a couple of them uh 20 to 40 of the ad spent for the challenge funnel for the webinar um finishing off right so just shows you why vip members get extra results right so prompting them to to upgrade to their ticket And here's the reasons why, right?
So he's showing examples of past VIP students go on to make a lot of money with the challenge funnel and go on to succeed pretty well. And the final step of the funnel then is the WhatsApp group chat for nurture. So he wants everyone to join the WhatsApp group chats to keep them engaged, keep them nurtured all the way up until the start of the webinar.
As I said, two to three weeks out. Um, there's a lot of work that needs to be done to keep people engaged with the channel, keep them ensure that they're going to show up, right? So the WhatsApp group chat is the highest leverage warming asset in the webinar funnel, right?
Notifications hit the phone directly instead of, you know, typically emails, right? The founders showing up, hitting them with voice notes, selfies, um, more valuable videos and YouTube videos, whatever it may be. Um, and it's a more intrusive than actual email.
More people are checking their WhatsApp than their email, of course. All right, so done well. It is doing the same job as the pre -webinar email, but just in a more personal channel.
And that pretty much wraps it up from what we've seen so far of this challenge. I'm sure if you keep an eye on all of Iman's YouTube channels and Instagram, he'll be doing so much more in the buildup. But this is what we know of it so far.
And yeah, this is the system that he uses to generate tens of millions of dollars for his. his webinar funnels he obviously is generating a huge amount of traffic and in this case you know this is a huge scale so his conversion is going to be a little bit different um and it's going to be direct to checkout so i won't go too much into conversion for a man it's very simple it's going to be pitched live and people are going to be asked to do you know a checkout pay live on the webinar but in most cases there is a different system i break down the conversion system used in most webinars in my previous video if you want to check that out which is a sales call method from the webinar but yeah that pretty much wraps it up for iman's challenge funnel if you enjoyed this video feel free to obviously show some show some love like subscribe all of that and if you are interested in working with me uh you are a coach you are a consultant and you want to put something like this together for your own offer your own coaching
feel free to obviously message me on Instagram. I'll put the link in the description of this video or book in a call with me directly to have a chat about how we can do something similar for you. But I will leave it there.
Thank you very much for watching and appreciate it. Have a good one.
The Hook
The bait, then the rug-pull.
Iman Gadzhi just announced a stake in Higgsfield, and he is launching a five-day challenge to cash in on it. Luke McCarthy takes the whole machine apart on a Miro board, from the first Instagram story to the WhatsApp group.
Frameworks
Named ideas worth stealing.
03:10model
Traffic, funnel and nurture stack
Organic top of funnel
YouTube education
Paid ads
Hammer them retargeting
Landing page
Survey
Order bump
WhatsApp group
The challenge is built as layers. Organic builds awareness, ads scale it, and the funnel plus nurture keep registrants warm until the live event.
Steal forany webinar or challenge launch
01:30list
Why a webinar funnel
One-to-many selling
Value upfront
Pre-handled objections
Urgency from a five-day event
Buyer self-qualification
Five reasons the format converts cold audiences into warm buyers more efficiently than a standard sales funnel.
Steal fordeciding between a webinar and a sales call funnel
CTA Breakdown
How they asked for the click.
VERBAL ASK
16:05link
“If you are a coach or consultant and want something like this for your own offer, message me on Instagram or book a call.”
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