09:42Nolan Molt · Listicle
Why Alex Hormozi Posts 19 Times a Day on YouTube
A screen-share breakdown of Alex Hormozi's second YouTube channel, turned into five reasons posting volume beats posting polish.
October 19thThe argument in one line.
Titles and thumbnails should promise the outcome viewers already want, the blueberry, while the video itself delivers what they actually need, the chicken.
Read if. Skip if.
READ IF YOU ARE…
- A small YouTuber whose videos on a niche topic get a few hundred views and who suspects the title is the problem.
- A creator or consultant making tutorials about a specific tool who can't get people to click because they don't own that tool.
- Someone planning a video and unsure whether to title it by topic or by the result the viewer wants.
SKIP IF…
- You already run deep, search-driven masterclass content where an upfront, literal title is the right call.
- You want thumbnail design mechanics like fonts and colors; this is about the promise, not the layout.
The full version, fast.
The blueberry method comes from getting a two-year-old to eat chicken by offering blueberries first. On YouTube, the title and thumbnail only have to win the click, so they should show what the viewer wants, not the nutritious thing the video covers. A food creator's amaranth video, which sat at hundreds of views, hit 82,000 once it was titled around popcorn, a topic with millions of views. The video still explains amaranth. Check the search volume of the adjacent topic, name the result the viewer wants, and put that in the title or thumbnail. Skip it for deep trainings where a literal title serves the audience better.
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- A title and thumbnail exist to earn the click, so building them around the useful topic instead of the desirable outcome loses people before the video starts.
- Amaranth videos topped out around 80,000 to 190,000 views, while popcorn videos routinely reach millions, so the adjacent topic had far more audience.
- Looking only at outlier scores misses market size. Raw view counts tell you how wide a net a topic can cast.
- Titling a video by the tool you teach loses everyone who doesn't own the tool. Titling it by the result keeps them.
- Cuts editing time in half was the blueberry for a video that was really a Gling AI tutorial, and it reached 352,000 views.
- Make 30 Shorts in one hour is a blueberry because it names what the viewer wants, not the clipping tool that delivers it.
- Naming a $10 million offer in a title lands harder than a generic how to build a great offer, even for an hour-long training.
- To find your blueberry, ask what happens for the viewer if they do the thing you teach, then put that result in the title or thumbnail.
- The blueberry can live in the thumbnail while the title stays literal, as with a 75-minute sales training whose thumbnail shows a $100M a year claim.
- The method is not clickbait, because the video still delivers the real answer. It disguises the need inside the packaging of the want.
- Not every video needs a blueberry. A deep masterclass can use a plain title because viewers searching for it already want the full training.
Sell the want, deliver the need
WHAT TO LEARN
Viewers click on what they want, so the packaging should name that outcome while the video itself delivers what they actually need.
- Before picking a topic, search it and an adjacent topic and compare raw view counts, not just outlier scores, to see which has the bigger audience.
- If the topic is a tool or technique few people know, title around the result it produces, since people can't click on something they haven't heard of.
- Ask what happens for the viewer if they do what you teach, then put that outcome in the title or the thumbnail.
- You can split the work: keep the title literal and let the thumbnail carry the desire, as the sales-training example did with a $100M a year claim.
- Deliver the real answer early in the video so the packaging reads as a promise kept and not as bait.
- Use plain, literal titles for deep trainings and masterclasses, where the viewer already wants the full thing.
Terms worth knowing.
- Blueberry
- The outcome or desire a viewer already wants, used in the title and thumbnail to win the click.
- Chicken
- The useful content the video actually teaches, which the viewer needs but may not click on directly.
- Outlier score
- A measure of how much a video outperforms its channel's usual views, often used to spot topics worth copying.
- VPH
- Views per hour, a rough read on how quickly a video is gaining traction.
Word for word.
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So I helped this channel get a million views by coming up with what I call the blueberry method. And this works across all sorts of different niches. So here's another student of mine in the food niche, 82 ,000 views on this video.
And she actually was only getting hundreds of views, a couple hundred views, maybe a couple thousand views to now getting some videos even got like 600 ,000 views on this video, 100 ,000 views. And then more recently, you can see here, 82 ,000 views. The blueberry method is going to work for you no matter what kind of channel you have.
And so I'm going to explain what it is. And then I'm going to share with you some different examples that I have here on how I've been able to use it on my own channels or the channels that I've worked on. So let's jump in to what even is the, and here's a perfect example of what the blueberry method is, but this all actually stems from a conversation I was having with my child the other day where we were eating dinner.
This was like two days ago. And he was not eating his chicken and he's two years old. And so he ends up getting off of his chair and going to like, go hang out with the dog.
And I'm like, Hudson, come on, come back over, come eat your chicken. And he's ignoring me. He won't even look at me.
I'm like, Hudson, eat your chicken. You got to eat your chicken before you leave the table. Doesn't look at me.
He's ignoring me. So then I go, cause I haven't pulled out the blueberries yet. And I go, Hudson, do you want some blueberries?
And he instantly turns towards me. He's like, he's like, yeah, it's like, you got to eat your chicken if you want to get your blueberries. And he goes, okay, comes over, starts eating his chicken.
The reason this works on YouTube and it works with little kids is because you need to get someone's attention on YouTube. Now you get their attention by the title and the thumbnail. People have to, on YouTube, click in to watch your video or hover over it long enough to watch your video.
And so what happens is a lot of us are trying to use our title and thumbnail to talk about the chicken. The thing that they should eat that's nutritious for them, But what really we need to get their attention by calling out the blueberry.
And I'm going to show you how she was able to do the blueberry here. So for example, this video right here, the title and the thumbnail, you wouldn't know it, but this video is actually all about what this is called right here, Amaranth. And I remember she showed up to one of our group calls inside of the Content Academy.
And by the way, we have a free group for the Content Academy where we have live calls and you can come on those calls. Um, links down in the description, but she came onto the call and she was like, Hey, I want to make this video about Amaranth. So I was like, all right, let's do a little bit of research.
And as I typed this in, I was like, okay, I could see she goes, well, there's some big outliers here. That's true. But I also like to look at the view counts because that tells us how wide.
of a net we can cast how many views is even the potential and so here i see okay 81 000 views 193 000 views these are old videos though so i was like is there anything recent like if i were to go to um sort by like even let's just say let's just say this year 82 000 views is the Well, that's hers. Before hers, it was hundreds of views.
So you can see here, Amaranth itself is not just getting, there's not a lot of traction around this. There's not a lot of views. So I was like, I don't think you should make a video titled like how to pop Amaranth like popcorn.
Or she wasn't even using the word popcorn, but she was like how to use amaranth for like a tasty treat or something. I was like, I don't think we should do this. That is the chicken.
But there's something interesting here because she was explaining to me how it tastes or how it pops like popcorn. It's kind of a popcorn alternative. So, OK, let's look into popcorn because maybe the popcorn is the blueberry in this analogy.
And as I looked at popcorn, not only am I looking at the outlier score, which a lot of people do, I go, how many views does popcorn get? Here we go. One million views.
2 million views, 300 ,000 views. That's 10 months old. 5 million views.
Million views. Okay, there's many, many, many, many videos here with millions of views. So popcorn, if you talk about popcorn, make a video about popcorn, there's probably going to be a little bit more competition, but there is way more people watching stuff.
There's way more views if you talk about popcorn than if you were to just talk about Amaranth. There's not that many views talking about Amaranth. So how can we disguise this video when the actual – the video is about Amaranth but we hide that in the title and in the thumbnail and we came up with this packaging.
This tiny seed pops just like popcorn. What we're doing is we're tricking the YouTube algorithm and we're tricking people by disguising this as a blueberry and getting their attention and then we're making them on the inside eat the chicken.
What this looks like is when we title it, this tiny seed tastes pops just like popcorn. People instantly think of popcorn and they go, it's better than quinoa because quinoa is another alternative. They look at that and they go, I love popcorn.
So now it's going to get served to the popcorn audience on YouTube of people who watch popcorn videos or get popcorn snack videos or whatever, or maybe are even searching for popcorn. Her video is going to pop up. And then guess what?
On the inside, she reveals the answer. She goes, Hey, this is better. Pops like popcorn.
It's super good. And it's called Amaranth. And then this is the chicken.
This is the thing they actually need. But she's disguising the packaging as the thing that they want. So just to summarize, I'm going to share some different ideas down here.
We'll get to this one next. Your title and your thumbnail needs to be more blueberry. What is the thing that they really, really want?
And I'll share some examples here. And on the inside of the video, it's what they need. People also heard me call this the chocolate -covered strawberry would be good, but the chocolate -covered carrot.
But why I like the blueberry analogy is because of that conversation with my son. I told him, do you want a blueberry? He was like, yes.
That's what our titles and thumbnails need to do. Do you want this thing? They go, yes.
Okay, come over here, eat the chicken, and you'll get the blueberry. So for example, here's a few examples to really bring this home for you. This AI tool cuts editing time in half.
It's got 300 ,000 views. And I made this video purposely disguising the tool. Now the tool is here, but a lot of people don't know this tool.
So if I were to title this very, very accurately or in a very chicken way, I would say how to use Gling AI to save time in editing. But the thing is, a lot of people don't have Gling AI. So they might not just not click on that video because, well, I don't have that.
It's not relevant to me. I don't want to pay for another tool. I don't want to do this or that.
So we disguise it. And I go, hey, this AI tool, curiosity -based, here's the blueberry. Cuts editing time in half.
Cuts editing time in half is the blueberry. And we're hiding the chicken. The chicken's on the inside of the video.
So that's why I said this AI tool, which is curiosity -driven. Here's another example. How to make 30 YouTube videos in one hour using AI.
A lot of people want to make more content. And especially if they could do it in one hour using AI, that's amazing. Now, if I were to title this in a chicken way, I'd say tutorial on how to use Opus Clips.
And I'm just giving away the chicken, the actual answer, the thing that they need to do to fulfill the thing. What I'm doing is I'm focusing in on the thing they actually want. What do they want?
They want to make 30 shorts in one hour. That's what they want. So for Cole's channel, we did this in the business niche as well.
40 ,000 views, which in his niche is a ton. And guess what? This is an hour long video on, on how to build an offer.
Well, I titled this video front half credibility after studying 3000 offers that adds a little bit of a head turning thing. That's a whole different thing that we'll get into, but this is how to build a $10 million offer. $10 million is the blueberry.
$10 million offer. It wouldn't land the same if he was just like, here's how to build a great offer. Cool.
If you need to make it more blueberry for yourself, if you're like, I want to talk about how to send cold emails. Okay. What does cold emails do?
When you send cold emails, what does it do for the person? Well, it gets them more booked calls. Okay.
And what happens when they book more calls? They grow their business. They make more money.
Okay. We're starting to get to the thing that is what they want. They want to grow their business.
They want to make more money. They want to book more sales calls. That might be now, not every single video you make needs to be using the blueberry method.
Some videos where it's like a deep training on that thing, you might need to be very upfront and be like, this is the cold. Cold email strategy, you know, full masterclass. Like then people will click in, they'll watch the whole thing and you're not trying to like click bait them.
The blueberry method is not click baiting. The blueberry method is disguising the thing that they need inside of the packaging of what they want. And so sometimes that's as simple as just going, what's the ultimate thing they want?
It's to make money, $10 million. That's why even with this one, it's working so well, 62 ,000 views because, and we, and by the way, here's a great example. You can do it in the thumbnail or the title.
The title doesn't talk about making money. The title is very accurate to what the video is about. It is literally very specific.
75 minutes of sales training that will explode your sales in 2026. Guess what? The thumbnail is the blueberry.
They want like $100 million a year. Man, I want to grow my business to that level. That's what these people are thinking.
It also adds credibility, but it's the thing they want. They want to make a lot of money. And so we use that in the thumbnail.
And so if you want to come up. with, um, one other thing that's going to help you with a ton of, uh, coming up with more blueberry ideas is thinking about what they want, what happens if they ask yourself, what happens if I do, if they do the thing I'm talking about in the video, then make that part of the thumbnail, that part of the title.
Um, now credibility is going to be a big piece of this. And if you just want some free video ideas that takes your own experiences and helps, and I literally give you copy and paste. titles and video ideas that you can use on your YouTube channel.
You can click on the screen, watch that video. It's a hidden gem because it's not getting a ton of views right now, but it is fire. So go watch that video.
It's super good. I'll see you over there and I'll catch you guys tomorrow. Peace.
The Hook
The bait, then the rug-pull.
A two-year-old ignoring his chicken until blueberries come out turns into a working rule for YouTube packaging. The host shows a food channel that went from hundreds of views to 82,000 by hiding amaranth behind popcorn.
