09:39Nolan Molt · Listicle
How to Get Tons of Views When You're Nothing Special
Nolan Molt breaks down three ways to build a YouTube audience before you have any results worth bragging about.
October 18thThe argument in one line.
Posting on YouTube many times a day turns content into a numbers game where most uploads get modest views, but the sheer volume of at-bats produces regular breakout hits, cheap testing data, and leads a single polished video a week never generates.
Read if. Skip if.
READ IF YOU ARE…
- A business owner or coach who already has a YouTube channel but posts less than once a week and wants it to produce leads, not just views.
- Someone weighing whether to start a second or clips channel and unsure if low-view, hyper-specific videos are worth the time to make.
- A creator who holds back from posting because a video feels unpolished or too narrow for their audience.
SKIP IF…
- You're optimizing a single hero channel for maximum views per video, not lead volume across many videos.
- There's no business or offer behind the channel, since the lead-conversion argument here doesn't apply to a pure entertainment channel.
The full version, fast.
The video breaks down Alex Hormozi's second YouTube channel, which posts 11-12+ times a day, and extracts five reasons high-frequency posting grows a business: YouTube converts viewers into paying customers better than other platforms, more uploads mean more chances at a breakout hit, a high-volume channel doubles as free testing ground for ideas, volume lets you post hyper-specific videos that find their narrow audience through YouTube's recommendation algorithm instead of your subscriber base, and daily posting builds speaking confidence, breaks perfectionism, and compounds momentum in both audience size and community signups. The creator backs each point with his own channel's daily-posting data: modest views most days, with an occasional multiple spike once a week.
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00:00 – 00:35
01 · Cold open: Hormozi's second channel
Introduces Alex Hormozi's second YouTube channel and previews five reasons business owners should post more on YouTube.
00:35 – 01:17
02 · Reason 1: YouTube is the best source of leads
Cites a student's YouTube funnel converting close to 15% of viewers into a paid monthly community, and notes Hormozi has said YouTube and Instagram are his top lead sources.
01:17 – 02:06
03 · Reason 2: more posts, more at-bats
Introduces a baseball metaphor for posting volume and shows Hormozi posting 11-12+ times a day with wildly uneven view counts per video.
02:07 – 02:55
04 · Proof from his own daily-posting experiment
Shows his own channel analytics after posting daily for 20+ days: typical views around 1,000, with an occasional spike to 4,500-7,000.
02:56 – 04:34
05 · Reason 3: a testing ground for ideas
Lays out a theory that Hormozi's team tests videos on a clips channel first, then reposts or reshoots the ones that take off for the main channel.
04:35 – 04:58
06 · Supporting evidence for the clips-channel theory
Points to a video with no editing and a call-to-action placed at the very end as a sign it originated on the lower-stakes clips channel.
04:58 – 06:50
07 · Reason 4: hyper-specific videos find their audience
Shows a near-zero-view video on a hyper-narrow topic and explains that YouTube recommends based on individual watch history, so even flop-looking videos reach exactly the right small audience.
06:51 – 07:52
08 · Reason 5: the weird benefits
Lists the side effects of posting daily: better on-camera speaking, more confidence, overcoming the fear of posting and perfectionism, and building momentum.
07:53 – 09:28
09 · Momentum, proven in the community and the analytics
Shows daily new signups in his free community and rising channel analytics (views per day, monthly audience) as live proof that daily posting compounds.
09:29 – 09:42
10 · Sign-off
Closes by asking viewers to try posting daily for 30 days and report back in the comments.
Lines worth screenshotting.
- A $27-37/month paid community converted at almost 15% from YouTube traffic alone, a rate described as 'absolutely insane' for a recurring subscription.
- Posting 11-12+ times a day turns content into a numbers game: most videos get a few thousand views, but roughly once a week one breaks out 10x higher than the rest.
- A secondary YouTube channel can double as a testing ground: videos that take off get reshot or repackaged for the main channel, while flops cost nothing but upload time.
- Hyper-specific videos that would never work on a creator's main channel can still find an audience, because YouTube recommends content based on individual watch history, not subscriber counts.
- Posting daily for 20 straight days compresses roughly four months of weekly uploads into 20 days, multiplying the number of chances at a breakout hit within the same stretch of real time.
- A video titled 'How I'd pitch paid creatives to affiliate partners' is too narrow for a mainstream audience to click, which is exactly why it converts well with the small audience actively searching for it.
- A no-edit video with a call-to-action placed at the very end, instead of early like typical main-channel videos, is read as evidence it was originally built for a lower-stakes clips channel.
- Daily posting is argued to build on-camera confidence and reduce perfectionism-driven procrastination faster than planning or overthinking ever does.
- A free community gaining a handful of new signups every single day is used as proof that daily posting compounds momentum, not just one-off view spikes.
- On a channel that posts daily, both monthly audience size and average daily views trend upward steadily, not just around individual viral hits.
Volume beats polish for YouTube lead generation.
WHAT TO LEARN
Posting far more often than feels comfortable turns YouTube into a numbers game, and the numbers favor whoever takes the most at-bats, not whoever polishes the most videos.
02Reason 1: YouTube is the best source of leads
- A YouTube funnel converting near 15% of viewers into a paid monthly subscription is a reminder that YouTube leads convert unusually well compared to other platforms.
- YouTube and Instagram can be a business's single best source of paying customers, which changes how much posting frequency is worth prioritizing versus production value.
03Reason 2: more posts, more at-bats
- Treat every upload as one at-bat: most will be base hits or strikeouts, but the volume is what produces the occasional home run.
04Proof from his own daily-posting experiment
- Posting daily for 20 days compresses roughly four months of weekly output into three weeks, multiplying your chances at a breakout video in the same calendar time.
05Reason 3: a testing ground for ideas
- A secondary or lower-stakes channel can be used purely to test ideas cheaply, promoting only the ones that prove themselves to a bigger platform or more polished format.
06Supporting evidence for the clips-channel theory
- A video with no editing and a CTA placed at the very end, rather than early, is a signal it was built for testing, not for maximum reach.
07Reason 4: hyper-specific videos find their audience
- A video that looks too narrow to get views can still be the right call, because recommendation algorithms match content to individual watch history, not to a creator's average audience.
- The 'wrong' audience for a video is often exactly the right audience for the narrow problem that video solves.
08Reason 5: the weird benefits
- Daily output builds on-camera confidence and erodes perfectionism faster than waiting to feel ready.
09Momentum, proven in the community and the analytics
- Momentum is visible in small daily signals, like a handful of new community signups each day, well before it shows up as a single big win.
Terms worth knowing.
- Second channel
- A separate YouTube channel a creator runs alongside their main one, often used to post far more frequently or test content without diluting the primary channel's brand and subscriber expectations.
- Clips channel
- A channel dedicated to short highlight clips pulled from longer videos or livestreams, used to see which moments resonate before a creator invests in a full, polished video on the main channel.
Things they pointed at.
00:51productStudent's $27-37/month school community
04:45linkAcquisition.com $100M Scaling Roadmap
07:54channelFree school community (Content Academy)
Lines you could clip.
01:17
“It's like you're going up to bat and sometimes you strike out and you don't get a lot of views. Sometimes you get a base hit and sometimes you get a home run.”
02:56
“More at bats means you're going to get more hits and occasionally more home runs as well.”
06:09
“YouTube right now is recommending content to people based on the topics that they watch.”
07:13
“Even me just doing this every day, it's a part of my habit now... I feel more confident turning on the camera and just being myself.”
Word for word.
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metaphor
Most business owners just do not post enough on YouTube, but that is not the case for Alex Ramosi. If you don't know. A lot of people, if you follow X for Muzzy, you know you started this second channel.
It's now over 150 ,000 subscribers. And I'm going to be breaking down five reasons why you should actually post more on YouTube because it's going to grow your business. Now, the first one is that YouTube is by far the best source of leads.
This is a screenshot from one of my students who on YouTube has almost a 15 % conversion rate straight from YouTube to their low. ticket school community, I think it was like 27 or $37. It got raised at some point, but it was like $27 a month school community, 14 and a half percent from YouTube is absolutely insane for a paid monthly subscription.
And so that just shows you right there, the power of why you should even be on YouTube at all. But I'm going to show you why you should be posting more as well. Now, Alex Ramos, he's talked a lot as well on his channel about how YouTube.
And Instagram specifically, but YouTube has been the best source of leads for their business and has generated the most amount of money. So let's jump into number two. Number two is that when you post on YouTube.
More times, it's like you're and sometimes you strike out and you don't get a lot of views. Sometimes you get a base hit and sometimes you get a home run. Well, when you actually start posting more, like if you look at how often he's posting, 23 minutes ago, 53 minutes ago, an hour ago, he posted 11 to 12 times a day.
Like, look at this. This is just insane. Maybe even more than that.
He posts a lot. Actually, probably even more than that in a 24 -hour period. He's posting a ton and it's really strategic.
Some of these videos don't get a ton of views because I'll go back a few days so we don't look at like brand new videos. But if we look at like six days ago, some of these videos get 3 ,000 views, 1 .3 thousand views. But then some might get 18 ,000 views, 14 ,000 views.
This one got 110. thousand views seven days and so on my youtube channel actually let's pull it up real quick i've been posting every single day uh let me get out of here i've been posting every single day for the last like 20 something days and i've been able to go to bat more often and it's funny because about once a week i'll get a video that just gets more views than normal um so i'm not getting a ton of views not getting a ton of views and i'll get like 7 000 views um not a hundred thousand But it's 7 ,000, and if I go back a little bit more, 4 ,500.
So I might fluctuate around 1 ,000 views per video, but then once a week, I get 4 ,000 views, 7 ,000 views.
Sometimes more than that if I go down a little bit further. But my point is this. If you just post more on YouTube, like for example, if I were to post once a week, it would have took me four months to post 20 videos, but I literally posted 20 videos and lost 20 days.
And so and occasionally more home runs as well. The third reason is it's a great testing ground for ideas. Now, I have a theory here that this video.
I think that people have talked about. Let me pause that. I have a theory that this video used to live on the clips channel and they privated it and then put it on the main channel because they tested it and it just, it took off.
Now this is a theory. I couldn't prove it. But the reason I think this is the thumbnail is very similar to how their thumbnails look on this channel.
And then also if you go to like his playlists, what I've noticed is I'll go to like content and social growth. I'm a pro volleyball player. As an example.
And check this out. This is like investigative work right here. Ready for this?
If you scroll down, it says there's 109 videos in this playlist. But if you scroll down, there's 20 unavailable videos that are hidden, which just means they're either unlisted or private. My theory is that they're posting a ton on here.
And if they're not doing this, I think they should do this. So they're posting a ton on this channel. And then when one might pop off, they either repost it or they might take it down and like reshoot it or something.
That's at least what I would be doing if I were them. If I had two channels right now, I just have the one channel. Um, but like I showed you that one video that got like a hundred thousand views.
Um, it's like they should put that on the main channel or reshoot it and repackage it with the same like exact title. Um, and so I found that interesting cause like this video, literally another reason why I think this came from the clips channel and maybe it didn't. But the reason I think that is it has no editing.
And then also at the very end, it has this call to action for the a hundred million dollar scaling roadmap that they do in every single clips video. Usually on like a main YouTube video, they'll put it a lot earlier cause it gets a lot more, um, traffic, but like, it's not in there. It's at the very end, just like the clips.
So a little investigative work. That's my theory. And if not, I think that would be a good practice for them to consider doing.
So great testing ground just for you to test out different ideas. The fourth reason is it's going to allow you to make super hyper -specific videos for a very hyper -specific problem or a hyper -specific audience. And so some of these videos that I'm showing you that aren't getting a ton of views, I'll go down a little bit more.
They might be like, let's see why. I mean, this one actually got a little bit more views. Let's find one that has like no views at all.
How I'd pitch paid creatives to affiliate partners. Literally, that is hyper specific. No one would ever post that on their main YouTube channel because they know it would not get views.
But the beauty of like the volume game is you allow the freedom to post that video because. Guess what? If it flops, it probably will, but it might bring me really good business.
It's probably going to bring me some really good leads. And YouTube right now is recommending content to people based on the topics that they watch. So like a lot of my subscribers aren't seeing every single video I post unless it, the topic.
is interesting to them based on their watch history, based on the stuff they watch. So, like, I've never gotten recommended this video from Alex Hermosi's second channel, though I'm subscribed to it. I think I am.
Because I don't watch videos about like paid creatives or affiliate partners, but there are people 1 .3 thousand people who are watching that kind of stuff and they clicked on it and they're watching this and it was like perfect for them. Like, oh, this is exactly what I needed. And so it allows you the volume game allows you to do that, which is very, very, very good for business.
All right. That is number four. Let's jump over to.
Number five, there's some weird benefits. So I'll just list a few here. Number one, if you do this every day, you're going to get better at speaking.
You're going to become way more confident on camera. Like even me just doing this every day. It's a part of my habit now.
It's just something I do. And I feel more confident turning on the camera and just being myself. I don't feel like I have to perform or anything like that.
Whereas I used to feel that way. You also overcome the fear of posting. So I've had like a fear of posting perfectionism, all of that.
And you overcome these things when you force yourself just to post more on YouTube. Like even with this video idea, I was like, it's not perfect. I don't know.
But I'm like, this is helpful. And I've been wanting to talk about why you should post more and break down like Alex Hermosi's second channel. And you have to overcome those things to just get your daily video out or to get if you're just posting more on YouTube.
you have to like reduce the friction and just throw stuff out. And then lastly is it builds momentum. So inside of this is the paid community, but we can go over to the free community.
Every single day I'm getting new members into my free school community, which if you want to join it, it's for business owners. And there is a couple of cool things in here. There's a course on the YouTube accelerator, many, many course that literally people have used in my paid programs to get over a hundred thousand subscribers and millions and millions of views, literally from the stuff I teach in there.
And there's also a hundred free video ideas that you can use in here to come up with a ton of just. awesome YouTube videos just like that. But I'm like, I'm getting momentum in here because every single day I have people joining this community.
Um, I have new signups every single day. We got, you know, five, six, five dipping down here, but like every single day someone's joining my school community cause I'm posting every single day. And then people will see this in the link in my description or whatever.
And so it's a momentum builder. on the business front, but also for the YouTube channel. If I look at my YouTube channel analytics, you'll see that I am building momentum as well in a few different areas.
So number one, we have just like stacking views, like my floors. per day is now 1400. Whereas obviously before I wasn't posting, it was like 50, but then like it just, it's starting to increase.
If I go to audience, my monthly audience is also starting to just, it's continually increasing as I'm posting every single day. So that is amazing. That's why you should post more on YouTube, especially if you're just getting started.
And if you want to stop overthinking it, just start posting more, just do it. It'll grow your business. And there's so many benefits.
And so So that's my pitch. I want to see you post more on YouTube.
Let me know in the comments if you decide to start posting more for a 30 -day span. I would love to hear how that goes for you. And I'll see you guys tomorrow in the next video.
Peace.
The Hook
The bait, then the rug-pull.
The video opens mid-scroll through Alex Hormozi's second YouTube channel, 150,000+ subscribers deep, with a simple observation: most business owners don't post enough, and Hormozi is the counterexample. What follows is a screen-share teardown of exactly how often he posts and why that volume, not polish, is doing the heavy lifting.
Named ideas worth stealing.
00:00list
Five Reasons to Post More on YouTube
- YouTube is the best source of leads
- More posts means more at-bats
- It's a testing ground for ideas
- Hyper-specific videos find hyper-specific audiences
- The weird benefits: speaking, confidence, momentum
A five-point case for posting frequency over polish, built by reverse-engineering Alex Hormozi's second channel and cross-checking it against the creator's own daily-posting results.
Steal forany YouTube or content-volume pitch where the objection is 'I don't have enough good ideas to post that often'
How they asked for the click.
VERBAL ASK
07:54product
“Every single day I'm getting new members into my free school community... there's also a hundred free video ideas that you can use in here.”
Soft-pitches his own free community mid-video by showing live proof of daily signups, folding the pitch into the 'momentum' argument rather than breaking for a hard sell.
Visual structure at a glance.
