The 1M Follower Strategy to Take Over Social Media in 2027
A 58-minute studio conversation with the strategist who coined you-coded content, lifestyle pillars, unselfish content, and the signature style series.
Posted
yesterday
Duration
Format
Interview
educational
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5.1K
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57 · 43
Big Idea
The argument in one line.
Nobody owns a topic anymore, so the only durable way to stand out on social media is to execute common ideas through your own personality, repeated visual signatures, and an original series, and to aim at being memorable rather than viral.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
A creator with a backlog of ideas who keeps stalling at execution because every video could be made by a hundred other people in the same niche.
A lifestyle or vlog creator whose day-in-the-life content gets ignored and who wants a reason for strangers to care.
A coach, founder, or service business owner who needs clients from social media and is tired of chasing views that never convert.
A social media manager who wants named frameworks to hand to clients instead of generic advice to be authentic.
SKIP IF…
You want platform mechanics, posting schedules, or algorithm tactics. This is a branding conversation, not a growth-hacking one.
You are looking for a step-by-step path to a million followers. The title promises it, the conversation argues against chasing it.
You already have a strong series, a recognizable look, and a client pipeline. Most of this will be review.
TL;DR
The full version, fast.
Every topic on social media is already taken, so what you say will never separate you. How you say it will. The guest walks through four frameworks: you-coded content (pick five traits from a peers-versus-you T-chart and execute every idea through them), lifestyle pillars (repeat small visual quirks like a lip liner, a pet, or a stuffed animal until people remember you without knowing your name), unselfish content (make vlogs an invitation to educate, inspire, or entertain, and give every day-in-the-life a conflict), and the signature style series (an original, repeatable format executed in your own style). The second half argues that growing an account and growing a brand are different jobs, that brands now prefer 10,000 engaged followers over a million passive ones, and that the format will keep changing while the core message is what lasts.
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Host frames the guest as the inventor of the episode's vocabulary, announces a New York event on the future of social media, and reads a Skillshare ad for an Instagram algorithm class.
03:42 – 05:35
02 · What is you-coded content?
It is not what you say but how you say it. Creators have an execution problem, not an ideation problem, and the fix is running every idea through your own personality.
05:35 – 08:28
03 · The peers-versus-you T-chart
Ask everyone you know to describe you, write it down without arguing, then do it yourself. Pick five traits to be strategically authentic rather than trying to be all of you at once.
08:28 – 12:09
04 · What is a lifestyle pillar?
Born from a business-owner client hiding her quirks to look professional. Memorable TV characters are built from small repeated details, and a stuffed Totoro on a dresser proved the point.
12:09 – 15:27
05 · Lifestyle pillar examples
Matching outfits to food, Ariana Grande's ponytail, pets as characters, statement earrings, wild nails. The come-as-me party test for how people actually remember you.
15:27 – 18:43
06 · Unselfish content for vlogs
Viewers consume with their ego. Lifestyle content has to invite them in to educate, inspire, or entertain rather than show off a morning routine.
18:43 – 22:43
07 · Conflict and tension in vlogs
Vlogs are high cost and low return unless they tell a story. Every vlog needs a conflict, an enemy such as time or stress, and a question the ending answers. Tension leads to retention.
22:43 – 25:59
08 · The signature style series
A failed acting career supplied the idea: casting rooms only remember a signature. A series is a repeatable original format, and the style is the part no one can copy.
25:59 – 27:38
09 · Trends versus original content
Big yellow text works and is still not a brand. Trends can complement a you-coded base, and even a trend should be executed in your own voice.
27:38 – 32:31
10 · Growing an account versus growing a brand
Your job is not to go viral, it is to be memorable. A client who went viral before she was ready quit at the peak. Build the base first and trust the timing.
32:31 – 36:40
11 · High-paying clients without virality
The guest avoided beginner tutorials for years and grew slowly, but attracted NDA-level clients and a Create and Cultivate speaking slot by being known for how she thinks.
36:40 – 40:00
12 · The future of the creator economy
Alex Earle opened the door to brand equity deals. This generation will be studied for whether it builds digital wealth or gets lost in the new money.
40:00 – 41:30
13 · What will still work in 2027
Core messaging survives every format change. The lifestyle pillar post has been the guest's top performer for five years in different packaging.
41:30 – 48:14
14 · Are content coaches scammers?
Both hosts understand the backlash and say the bad actors earned it. The answer is vetting: social proof, a real business behind the tips, and following only a few people.
48:14 – 51:00
15 · Offers and the fake website
The mini-mind becomes a self-paced portal plus monthly calls, and the guest reveals her website is a set of GoHighLevel landing pages strung together.
51:00 – 53:33
16 · It is not too late: find your core medium
Start on the medium you could do in your sleep, get bored of it, then add the next one. Short-form is the guest's root and everything else grows from a single video idea.
53:33 – 56:30
17 · Fear of failure and the loss of whimsy
The signature style series exists because of a failed acting career. The best day to start was yesterday, quitting is allowed, and uninspired creators have lost the play.
56:30 – 57:40
18 · Outro
Host recaps, credits a vlog voiceover she made using the guest's conflict method, and points to the discount code and links.
Atomic Insights
Lines worth screenshotting.
Most creators have a content execution problem, not a content ideation problem.
Being authentic online is too many things to be in a one-minute video, so pick five traits and be strategically authentic.
Ask friends, family, and coworkers to describe you, write it all down without interrupting, and build your brand from the overlap with how you see yourself.
People scrolling will not remember your name or handle, so give them a repeated visual detail to remember instead.
A stuffed animal moved from a bed to a dresser became a recurring engagement driver, which is what a lifestyle pillar is.
If you want to know how people remember you, imagine a come-as-me costume party and ask what they would wear.
Viewers consume lifestyle content with their ego, so every vlog has to answer what is in it for them.
Vlogs are the highest production cost format with some of the lowest return, so they need a story, not an itinerary.
Every vlog needs a conflict, because tension leads to retention.
The conflict in a vlog can be as small as having only 48 hours or trying to fit too much in without burning out.
Anyone can copy a series idea, so the style of execution is the only part that stays yours.
Big yellow text works, which is exactly why it is not a brand.
Growing an account and growing a brand are different jobs, and viral memes only do the first one.
Your job is not to go viral, it is to be memorable, and the right eyes find memorable people.
Brands now prefer a creator with 10,000 followers who gets 10,000 views per video over a million followers with less engagement.
Going viral before you have built your base sends new viewers to a feed that gives them no reason to follow.
The creator who went viral before becoming the person who could handle it quit social media at the peak of her growth.
If you knew everything would go viral, what would you post? That answer is your core content.
Formats recycle like fashion, so the same message delivered on green screen in 2023 gets delivered on a front camera with a Pinterest pop-up today.
When you cannot afford a website, a CRM full of landing pages strung together looks identical to one.
Start on the medium you could do in your sleep, get bored of it, and only then add the next platform.
Takeaway
Be memorable first, and the growth follows.
WHAT TO LEARN
Your topic will never be yours alone, so the only things that separate you are how you execute, what people remember you by, and whether you build a brand instead of an account.
02What is you-coded content?
You are stalled on execution, not ideas, so stop collecting ideas and decide how you specifically will deliver them.
03The peers-versus-you T-chart
Ask the people around you how they would describe you and write it down without correcting them; the overlap with your own list is your brand.
Pick about five traits to be known for and execute every idea through them, which is strategically authentic rather than all of you at once.
04What is a lifestyle pillar?
Scrollers will not remember your name, so give them a small repeated detail like a pet, a lip liner, or a stuffed animal to remember you by.
Build a lifestyle pillar from things you already do, then repeat it on purpose until comments start mentioning it.
05Lifestyle pillar examples
Test your signatures with the come-as-me party question: whatever people would wear to dress as you is what is landing.
06Unselfish content for vlogs
Viewers watch lifestyle content asking what is in it for them, so make each vlog an invitation to educate, inspire, or entertain.
Do not copy a bigger creator's day-in-the-life; without an intention behind it, the ROI on vlogs is among the worst in any format.
07Conflict and tension in vlogs
Give every vlog a conflict, even a small one like a 48-hour limit, because the enemy is what makes viewers watch to the end.
Let the voiceover carry a different story than the clips show, so the footage is the journey and the narration is the point.
08The signature style series
A series premise can be copied by anyone, so invest in the style of execution, which is the only part that stays yours.
09Trends versus original content
Trends can sit on top of an original base, but even a trend should be executed in your own voice or it builds nothing.
10Growing an account versus growing a brand
Growing an account and growing a brand are different jobs; copied viral formats do the first and leave you with followers who do not care.
Build a base of on-brand content before you chase a hit, because a viral video sends people to a feed that has to convince them to follow.
Going viral before you are ready can end a creator; one client quit at the peak because the attention was unmanageable.
11High-paying clients without virality
Slow growth that attracts the right clients beats fast growth that attracts beginners you do not want to serve.
Answer what you would post if everything went viral; that answer is the content you should be making regardless of views.
12The future of the creator economy
Brand equity and partnerships are the next step beyond sponsored posts, and creators know the customer better than the brand does.
13What will still work in 2027
Formats recycle like fashion, so lock in the core message and let the packaging change every year.
14Are content coaches scammers?
Vet anyone selling content advice by their social proof and whether a real business sits behind the tips, and follow only a few.
15Offers and the fake website
A CRM full of landing pages can replace a website entirely if the buying process for one is what is stopping you.
16It is not too late: find your core medium
Start on the medium you could do in your sleep, get bored of it, and only then add a second platform.
17Fear of failure and the loss of whimsy
A failed career can supply your best framework, so start now, quit freely, and treat the platforms as a playground.
Glossary
Terms worth knowing.
You-coded content
A content approach where the same idea anyone could post is executed through your own personality traits, tone, cadence, and quirks so that the delivery, not the topic, is what people recognize.
Lifestyle pillar
A small, repeated visual or behavioral detail such as a pet, a lip liner, statement earrings, or a hair color that appears in content often enough that viewers remember the creator by it.
Unselfish content
Lifestyle and vlog content made with the intention of inviting the viewer in to be educated, inspired, or entertained, rather than showing off a routine.
Signature style series
A recurring, original content series executed in a distinctive personal style so that it is remembered even when other creators run the same series premise.
Strategically authentic
Choosing a handful of real personality traits to show consistently online instead of trying to display every side of yourself in every post.
Brand equity deals
Creator partnerships where the influencer takes an ownership stake or strategic partner role in a brand rather than a flat fee for posting.
GoHighLevel
An all-in-one CRM platform that bundles email marketing, funnels, landing pages, and client management, sometimes used in place of a traditional website.
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
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If you want to grow on social media and you have ever heard the word you coded content or unselfish content or signature style series, you have come to the right place because today we are going to sit down in our office with the inventor of those phrases. We have Alyssa here, Inspired Media Co. I went all the way to LA and we had a meeting all about those things.
I really wanted to deep dive into, okay, how do you like actually do you coded content? what goes into a good signature style series. And we went right to the source.
And I'm so excited. Alyssa, I'm sure you know, but if you don't, you might know her as Inspired Media Co. She has hundreds of thousands of followers across all social media for really coining all of these very unique phrases.
She is an amazing content strategist. She has worked with hundreds, if not thousands of creators and brands. Before we get into the episode, I have such an exciting announcement.
Busy Blooming is coming to New York with... with Rella X Busy Blooming called The Future of Social Media in 2027. I have never done anything like this, but we thought, you know what?
We need to get together the people behind the feed, influencer marketing managers, social media managers, and the people in front of the feed, like creators, influencers, podcasters, together in one room in New York. And we need to talk about the future of social media. So I'm really excited.
On the panels, we have Alexis Barber, who used to work at YouTube. Also, there is somebody amazing. on the panel who used to work at Instagram and TikTok hiring influencers.
Of course, we have so many other amazing panelists and I'm just so excited. So if you want to come hang out, let's hang out in person. Anyways, that's enough about that because today's episode is all about Alyssa and all the amazing things that she talks about.
So let's get into it. I'm so excited and let's clock in. Okay.
So if you have ever thought to yourself, how does the Instagram algorithm in 2026 actually work? Like why do some reels pop off? How do you make good carousels?
Well, you got it. I have been taking this class on Skillshare. It's called Instagram Virality and Algorithms Explained, what actually works and how content goes viral in 2026.
This class breaks down step -by -step the entire algorithm, how the ranking system works. There's even a section in the class about carousels, like how to make good carousels. It talks about what makes reels perform well, how to improve retention, how the Instagram SEO works.
I also love my favorite part. It's how it talks about how to make your content. to feel more human, which we talk about all the time over here.
This is such a good class to take. I've been setting a vibe when I take these classes. I make my coffee, I get my notebook out, and it is so nice to actually learn something like this from not scrolling on social media, but from real person breaking it down in a good organized way.
Also, if you're a social media manager or a coach, or also as just a content creator, it is so good to know all the behind the scenes, but especially of how Instagram actually works on a technical level. But then also, It really does inform your content strategy when you're like, okay, I'm gonna tweak my carousel like the tiniest bit of my reel, the tiniest bit when you have all this information.
And the best news is you can take this class for free because the first 500 people who use my link in the description will receive a one month free trial of Skillshare. There are so many classes for content creators. I love the MKBHD YouTube class.
There's classes on how to use AI for content creation. Like there's so many amazing classes. Skillshare is the best place to learn.
a creative skill or pick up a new hobby if you're looking to reconnect with your creativity or maybe avoid brain rot skillshare is where humans come to learn from other humans so i will link everything down below thank you so much to skillshare for sponsoring today's episode and let's get into it welcome back to the big living office so good to be back you're clocking back in It's kind of like our annual retreat.
Tradition, if you will. It is. It really is.
Let's begin with you coded content. I feel like that is the one I probably hear the most and like say the most to people too. So what is you coded content?
How does it help people with their strategy? Love this question. And you're so right because I say you coded content the most.
Like the you coded content method has become like my signature framework. You coded content was based on the premise that it's not what you say, it's how you say it. Yeah.
And especially on social media. The idea that you're never going to overlap with someone else on what you say doesn't exist. There's so many fitness creators, people talking about fashion, people talking about the environment, people talking about their recipes.
Like there's so much sameness and topics that truly the only way to stand out is to leverage more of you, your story, your personality, your tone, your cadence, your little quirks. So when I say you coded content, that's exactly what I mean is when you're creating content, you have the content ideas. which most content creators have a content execution problem, not a content ideation problem, right?
We have millions, gajillions, bajillions of ideas. But the thing that's really going to make you stand out and actually be known for you is making it, quote unquote, you coded. It's so, so helpful because it's just like you say, you have a million content ideas.
I find here at Busy Blooming too, we get the content zoomies, we call it, where we have so many ideas, not just content ideas, like ideas of who we can. can be in our brands. So say, for example, I'm like, okay, I see an idea.
I'm like, I want to do a, you know, 10 ways to... get my dream body by the end of 2026 like how do i make that me coded like how do you do that okay so here's an action item to everybody listening and i want them to do this immediately right after listening to this episode so this is going to be the action item so i want you to write down on the piece of paper i want you to write down a t chart one side is going to be peers one side is going to be you and i want you to go out and ask your friends your family your co -workers everyone like how they would describe you don't interrupt them don't say oh that's not me did it no just write down how they see you how they would describe you then after that i want you to do it then to yourself you'll have a whole list of a bunch of words personality traits characteristics maybe things that you don't even necessarily like but it's okay because that's all authentic the problem is you're going to have a ton of words and if you were to put this pressure on yourself to quote unquote be authentic online like everybody says that's a lot of different things to be that's a lot of different
parts of you to show in a two minute video, one minute video. Hey, even YouTube, like a 10 minute video.
That's a lot of different parts of you. So instead of just quote unquote being authentic, I like to say being strategically authentic. So you get to kind of control a little bit more of the version of you that we see online.
And it's not to be quote unquote fake, but it's to one like protect you because now we're dealing with two different entities, right? We're dealing with you, the person, test the person and test the brand. They can't be exactly the same because you're not going to, we know what happens to like the Hollywood star.
that just like showed all of them and then they like privacy and then it just turns into a big mess so now I'm dealing with this separate entity the brand so what I want is to extract the parts of you that you want to be known for the most and that's what makes this brand so instead of being like well all of this stuff is me and then you end up doing nothing because then you're overthinking you pick okay well these are the parts that I want my brand to be known for the most and so when you're executing that content idea that you just said you pick up those words and you make sure that in the way that you execute it, those words come up.
So if you were like, okay, I want to be this personality trait and this personality trait and I want to be known for this and I want to be known for this. This is the way that I want to make people feel. And there's like five key adjectives or personality traits.
That's the way in which you'll execute it. So someone could take that same idea and be like a tough love bestie and another person that's like sweet and gentle and like unserious and they can have the same idea but have two completely different. ways of executing it yeah because it's them coded and then when they put it out into the world they'll attract the community that they want based on who they actually are and not just like what they say you know why We are perfect examples of this.
Exactly. We are. We talk about the same thing.
Yes, we do. But in so different ways. Yes.
I'm always talking about crashing out and it's mentally spiraling. And you're like so put together and so strategic. And so it's you coded and me coded.
Like it's the same topic but different. Yes. Actually, another way to do that too is.
lifestyle pillar. That lifestyle pillar, when you said that for the first time, I think I just saw you say it on TikTok or Instagram. Again, for like the millionth time ever.
I've never thought of it that way. So can you explain what a lifestyle pillar is? Because you do a really good job of that.
Yes. So the lifestyle pillar is something that I came up with in the beginning of my business. I was actually working with a business owner at the time as a client and she had so much personality to her, but she was a business owner.
So she was like, I'm a business owner I have to be professional yeah and I go no no absolutely not we need to throw that away you don't come from corporate I don't come from corporate like I don't know where we got this idea from right and she had all these little quirks about her and she never showed them off so I was like okay if you want to be memorable you actually have things to be more memorable you're just not using them and then I started to think about our favorite TV show characters and Theater characters.
I'm a theater girlie. So like I think about theater and I think about shows and like what makes them memorable. It's the little things about them that even if I don't remember their exact name or I don't remember their whole story, they have like these little things about them that make them so unique.
So that's what I started doing with her. So her hair color and her dog and the little like boring mundane things. I was like, okay, we need to integrate this within your content and make it so repetitive because I know when people are scrolling on socials, they're not going to remember your name or your hand.
handle so you need to give them something to remember even if it's just a little lip liner or the purple streak in your hair or the thing that's playing behind you something like that that is so you so still pulling from authentic experiences but now being aware of it so now it turns into your strategy so then I started doing this with more clients and more clients doing it for myself as well and I started to build these lifestyle pillars for all the women that I was working with and it was really working it makes being authentic quote unquote easy.
Yeah. I find that even like the exercise I just showed you, you do have to dig a little bit deep. Like sometimes it feels like therapy, which we love, which I know, which we love therapy.
Exactly. So you do have to get deep in your identity. And I love all that work.
I love the mission. I love the why. But I also understand that people need that, you know, quick action step and how it's so easy to just write down, like just start small, little things about you, little things about you.
And then you start getting it into your routine. into your brain of like, I am making space for me. I am like being me.
And now I understand what it's like to be me and do it strategically, but also making it so fun. Like the little stuffed animal in your background, you would think that that's nothing. But in my old house, like I had a little Totoro in my background and it was on my bed before.
And then I put it up on my dresser and I started to get so much engagement off of it that I'm like, oh, he's going to stay there. Yeah. And then it just like.
Became a thing. I love it. And then you start to make yourself more memorable by literally being you.
Well, and it helps, too. It kind of, in a way, you codes your content. Exactly.
Yeah. Like, it all goes together. Yes, it all goes together.
Yes. But I find that it takes the decision fatigue out of it, which is like. like you said an execution problem i have the biggest execution problem of a million ideas and like actually doing them is what's so hard because you have all these ideas but then there's so these like micro decisions so then you're like okay like for me i always except for today i always try to wear like a sweatsuit that has like either like a kansas city chiefs or like a mel robbins let them like something in like a sweatshirt to get a really cozy vibe and like stuff like that it just makes it less to think about, like how you're going to film it.
So do you have any other examples of like ideas for people if they want a lifestyle pillar? Because you have a lip liner. Yes.
Like holding that. Yes. Love.
Yes. I find if you really love different glasses. Oh, yeah.
I love if you could have like match. There's actually a creator. Oh, Joy, because she's like she made joy cakes.
She's super, super cute. But what she does is she always matches her outfit to the food. So you can always look forward to that.
And even there, like I didn't. Remember her name right away, but I was like she she is the girl that matches her food outfit And there's only one person that comes to mind so that's one if you have like if your hair is a certain color So this is also is like a thing that pop stars do look at Ariana Grande and her signature ponytail Adela she has hot pick hair kylie control her red tips she kept her red tips even after um the disneyland descendants movie where she had like red hair so little things like that as well obviously like you know i'm not saying you need to dye your hair a certain color but if it would help if you have it i mean it could stand out yeah you can totally use that um if you have a pet having your pet in the background, making your pet a little character.
If you love statement earrings, you can make that one of your lifestyle pillars, especially because it is really visually engaging, especially if you have big earrings, and you can be known for that because they're always dangling about. The way you're doing nails. There's a creator.
He randomly came up on my page, but he has the craziest nails I've ever seen. They're this long, and they're crazy. I only saw a few of his videos, I think because I was searching nail inspo.
Well, yeah. And then the algorithm. I love what you have.
Thank you. It's gorgeous. I was looking for nail inspo, and then his video came up, and then I was like, wow, his nails are crazy.
I clicked on his profile, and he has, like, crazy nails. So that's one. And then I was like, my strategy brain turned on, and I look at the comments, and they're talking about his nails, even if he's not talking about his own nails.
So that's another one. There's so much. There's so many.
I do have a free guide on it. Yeah, yeah, yeah. That I can send to the girlies, of course.
Yeah, but just write down like the little things about you another exercise another action item to add to the list is Yes, there's a lot. We need them is if we were to throw a come as you party. What would people wear?
Because that's how they remember you. Oh, my God. Right?
So I would wear for you.
And I'm frightened. It shows up. Like, for you, I would.
Everyone better look gorgeous and perfect for my party. Exactly. Yeah.
And exactly. And hilarious. Yeah.
And be hilarious. Yes, exactly. So then if I was dressing up as you, I'd probably wear a cardigan.
Yeah. Loose pants. You always have pearl earrings.
Right. I'd wear, I'd carry cards. Like, I'd carry around your clod in a frame.
Clod? Is a lifestyle filler. I'm so sad he didn't come with us on the plane to LA.
Next time. It's okay. Next time.
Bring him. But yeah, social media is so fun, which we know. Yes.
That's why we're doing this. But you can really create your... character for yourself a little bit like you're branding yourself and I think sometimes what can be overwhelming you're like well that's why it's so deep too because you're like well who am I and like who do I want to be but when you think about selecting little pieces about you and like your life or how you dress or how you come across it can be so fun and like to to think about how you want to show up in social media because you could be anybody which is so fun okay I got a comment recently that has some thumbs up that says i am a lifestyle content hater and here's the thing i'm not there are lifestyle content girlies vloggers here and they're welcome at the office but one thing that every time someone asks me about you know how do you do lifestyle content i say alyssa says unselfish content yes is like such a good way to do that so how what is unselfish content and like how do you do that specifically with vlogs and lifestyle content such a good question because i love lifestyle content i love it i love it too i love it i love to consume it i think
the issue sometimes is is that creators will watch larger creators do lifestyle content and then do it and then feel really discouraged that it's not working for them and then they think my life is too boring nobody cares about me all this stuff but at the end of the day this is media and people are watching and consuming with their ego they're consuming with the thought subconsciously or consciously what's in it for them so when it comes to strategy and being a really smart creator you are thinking two steps ahead and you already know what they're thinking so the way that i like to see unselfish content specifically when it comes to like vlogs and lifestyle content is you answer the question what's in it for them and you create lifestyle so sorry um you create lifestyle content with the intention of inviting them in as opposed to showing off it's very very different because when you say come with me that's an invitation in but why would i go Why would I come with you?
And so there's three different angles that you can take. And it's to educate, to inspire, to entertain. Obviously, you can do a mix.
I love to do a mix. But usually, it's like there's one that's a little bit higher than the other. And you come in.
creating with the intention of i'm going to connect with somebody and because you come in with that intention one you're going to feel way better about posting your life because there's actually a purpose to it other than like hey i'm just going to copy what this big influencer does because that's a terrible idea it's a terrible idea strategy wise it's a terrible idea mental health wise it's just a terrible idea overall and then two you're actually going to get the engagement and get the Yeah, get the engagement, get the views, get what you want out of sharing your life, which is connecting with people because you came in it with the intention that you are going to connect with them.
But just posting, you know, your morning routine and you brushing your teeth and getting a coffee and then going to Pilates. I can't. I don't see myself there.
So if we really want to build community, we have to be in the headspace of I'm creating with the intention to invite, not just to show. Yeah. Oh, I like that.
And like, do you feel like people who want to do lifestyle vlogs, they need some sort of theme or they need to you code it? Yeah. Well, absolutely.
Of course. How do you actually like do that? So say I'm like, OK, today I want to vlog me in L .A.
filming this podcast. I'm just getting strategy right now. I'm like, how should I end my vlog today?
Perfect. But how would I make a day in my life unselfish? What's an example for today?
Is it like, let's see if I can whatever? Is that a good hook? Absolutely.
So I would go into it. So again, I'll go back to the three angles. So that's going to really set the intention.
Because if the main message of the vlog is going to be to educate, to inspire, or to entertain, or a mix of both, that's going to lead everything. That's going to lead your voice. that's gonna lead your messaging that's gonna lead your editing as well because the vibe of an inspirational vlog is very different than a vibe of like something that's a little bit more educational right so that's already number one gonna give you clarity and I think when it comes to execution especially a vlog and vlogs are so high production to their high production right Every time someone's like, I want to grow on social media.
I'm going to do vlogs. Put the vlogs down. Put them down.
Because no one talks about it. It's torture. It's a lot.
It's torture. It's heavy. It's just all day.
You're filming your whole day. You edit for hours to get potentially not the most engagement. Right.
Right. It's, yeah. But I'm not hating.
I'm just saying it's like the ROI I find can be really low. Yes. Sometimes I think about it as it's vlog style, but the voiceover is about something completely different.
Yes. Like it's, yeah, it's not. Yeah, exactly.
So it's like. the day in the life is the clips the clips that's the journey that we're seeing but your voiceover and the things that you're adding can be different or it doesn't have to be just you showing me an itinerary with visuals because i can already see what you're doing yeah so now you can add context and then this is where we get into storytelling so for example for you it's like how are you going to tell a really good story well what are the traits of a really good story you have the main character you have what they're trying to do you have conflict conflict makes a really good story so that's usually where i like to start off with when people are like okay i want to do a day in the life and they want to do more storytelling content i go okay what's the conflict because that's the most interesting part of the story if you watch a movie with no conflict you're going to walk out because there's nothing i love that every vlog needs conflict yes because that's going to be a tension and tension love to retention okay
Right. Oh, my God. Bummer right there.
Tension leads to retention. Yes. Yes.
Because even like a movie, right? You see the exposition. That needs to be trademarked.
Right. With my 20 ,000 bajillion other trademarks. Well.
Wow, get that in a hoodie. Right. That's one of my lifestyle pillars.
Okay, love it. Love it. Okay, that's actually really, really helpful.
Okay. Yeah. So when you're thinking about the conflict, so that could be time.
Maybe you only have 48 hours. Maybe something terrible happened to you in L .A., for example. So that's tension there.
That's conflict. So maybe your L .A. experience was ruined.
L .A. sucks, right? Yeah.
Right? But, like, that's the real stuff that happens. So as opposed to, like...
oh i'm just gonna like vlog my day it's like okay but when someone's watching a vlog think about everything else that they're watching yeah there's there's someone funny there's a story time there's the so it's like what's gonna make yours interesting and if you want to do a vlog i think storytelling is a really great way to do it but you have to practice being a really good storyteller yeah but i do think if you think about conflict that's a good place to start because if you think about conflict it's like well that's a thumbnail and people do this all the time yeah They choose the juiciest thing.
They might dramatize it a little bit. And they make it their YouTube thumbnail. And then you have to watch the entire thing.
And that part that you watched in the thumbnail, maybe that's in the middle. Yeah. You know what I mean?
Oh, my God. And it doesn't necessarily have to be negative, too. You could be, like, there's so many things I'm, like, excited about.
Like, how can I possibly, like, fit it all in without burning out? Exactly. Or, like, something, too.
Yes. Yes, yes, yes. That's a conflict.
Because now there's an enemy. So you're the main character. This is the enemy, and the enemy could be time or your own stress or whatever.
Yeah. And then we want to watch the story all the way through to see if you, the main character, achieves what they want to achieve. It's kind of like the vlog is answering a question, too.
Interesting. I love that. Yeah.
Oh, my God. It's fun. It makes it more fun.
Yeah. Love it. Love.
Okay. The... The big one, I would say that like this is probably my favorite is the signature style series.
Yeah. And this has been my experience on social media is I'm literally doing it right now on Instagram. I'm like my Instagram one scroll more than 2023.
So I need to get on Instagram. And so I'm like, I'm just going to do a signature style series because it's just we just need to get that up because it's embarrassing. So.
Anyways, and the same with TikTok, doing 100 days to 100K, grew 100K in six months on TikTok from a series. And so could you talk about... what is the making of a good series and like what is this signature style series yeah so the idea of signature style series i actually stole from an old director so he told me because i had a dream once upon a time that i was going to be an actress yeah he told me if you get into the casting room they're not going to remember you they don't care about you all they care about is lunch and i'm like great what great great advice that's really good for my self -esteem so they said he said to me you have to find your signature you have to find your signature style so they remember you and that's stuck with me as I was trying to be an actor.
Obviously, that didn't work out, but it still stuck with me when we're thinking about marketing and branding and how to stand out and how to be memorable. So when you have these signature elements like having a lifestyle pillar, having a catchphrase, a series is also a part of that. A series is also supposed to be something that makes you memorable.
So if you want to create a really strong signature style series, it's something that you can consistently post about. It's something that you can be known for, and it's something that's original content, right? And then you can consistently post that series.
And then again, even if someone doesn't remember your name or your handle, they can remember your series. So actually a few minutes ago, I just talked about that girl that makes joy cakes and she has a series where she eats food and then she has like a matching outfit. That's her signature style series.
And why I like to say style specifically. One, because my director said it. But two, because anybody can have the same series as you.
So the idea of trying food on camera, of making recipes, of getting your 10K steps in, of my weight loss, you know, my maybe 100 days to lose 10 pounds or whatever. Anybody can have that idea, that title. But if you have your own signature style, that's the thing that's really going to make you stand out.
And I really started saying it more to my clients because... they heard like after i started saying that they heard about like oh i need a series i need a series but i would constantly be like okay but the style the style the style yeah that's really really important because the execution is the thing that's going to make it stick and so that's why i say signature style series to help my girlies like really hone in on i need to find what my style is because if you execute it in your you coded way you're going to be remembered for it even if somebody else has something Yeah.
And again, it takes the execution out, like the overthinking execution out of it too. Because you're like, okay, I'm going to do the series. I'm going to do green screen.
I'm going to do this big font. Like, it's just done. The big yellow text epidemic that we're all in.
I love it. You know, I go back and forth. Really?
I come on this podcast and say I hate it so much. And then my whole feed is big yellow text. Right.
So, you know, the thing with big yellow font, text, whatever, it works. It does. Which is unfortunate.
It really does work. That's not you coded though. It's definitely a trend.
So in your strategy, in your content plan, you can have a mix. And I like having a mix. It's okay to do the trendy, cute things.
It's okay to do it. But I think at the very base is you have your U -coded strategy. You have your original content.
You have your talking heads or you have a signature style series. Trends are a way to complement that. But even the way you do trends should be U -coded.
Everything should be. Otherwise, you're not, like, what's the point? Exactly.
So even if you're like, okay, well, there's this trend. trendy thing where everyone's using big yellow text. Okay, but what does yours say?
That's so you, Cody. Because again, if I go back to like the sweet, funny, unserious, unhinged creator versus like the tough love kind of runs a strict program bestie, they could do that trend. They could do the big yellow text trend.
But what they say. is going to be completely different based on their opinion their experiences their personality so it's still you coded yeah where it gets quote unquote dangerous is when people are scrolling and they just see it and they go yep that's the text i'm going to use i find that just because something's working doesn't mean it's working right like i find that when you go on instagram like you're saying you scroll through it's like just because something gets a bunch of views it doesn't mean that's just what you should be doing because you could go to their profile and it's not like they're have a clear brand and a big following and all that too so i find that sometimes you can get distracted with the trends because you're like oh i just want to get a bunch of clicks or views or whatever clicks views whatever platform you're on and it could be distracting because then you realize the content that is getting a million views doesn't cover any followers
because it's not you coded because it's not you coded and there's also a big difference between growing an account and growing a brand You can post a bunch of memes and things. And you know what?
Yes, you can absolutely copy the most viral videos and get a lot of eyes on you. That doesn't mean that they care about you. So what I like to say as well, and I'm going to say this to everyone listening because I know it's so...
One, it's discouraging if you're not going viral and you see a lot of people going viral. You think that maybe it is the thing that you absolutely need to make it. It's not.
Your job isn't to go viral. It's to be memorable. Because out of being memorable, that's when the right eyes will see.
you and that's coming from a social media strategist and i i'm so much better at helping my clients go quote -unquote viral or get way more reach and way more brand awareness and all of that i'm so much better at doing that for them um i think it's i think every educator probably you know falls into that but at the end of the day when i look back at everything there's as you grow in your content creator career you'll kind of You'll get into like this crossroads of actually choosing if you want to go viral or not.
Totally. You know what I mean? Yes.
We were talking about that because it's like you, for example, if I post a YouTube video that's like how to go from zero to a million followers in three months. Sure. Whatever.
That would do very well. But at the end of the day, it's not what you're trying to do. Like you want to get.
meet your audience where they're at and like grow that and nurture your audience. And so I find that sometimes it's distracting, like obsessing with mass views all the time. Yeah.
Yeah. Because you can get views. That doesn't mean you have influence or impact.
Yeah. No. And it's not, you're not necessarily building a community either, which nowadays brands want to work with creators that have 10 ,000 followers that get 10 ,000 views in every video rather than a million followers with less.
Even Adam Masseri said that followers just aren't as important. Or I should say the number of followers and getting a lot of followers just isn't as important anymore. Brands see it too.
So that's why I'm like constantly trying to say like the virality will come. Like if you stay in the game, the virality will come. But you don't want it to be on something that you don't want to be associated with or that you're not even ready for.
Because that's what happens a lot with a lot of creators I work with. all of them but it happens enough times where they say like i really want to go viral really want to go viral and i'm like we stay in the game and if you stay in the game like it will happen if you stay in the game it will happen but then it happens and then you realize that you didn't become the person that's that you need to become in order to handle it and leverage it and really do it well and then that moment happens and then you know people they shy away they don't actually leverage it it's actually really overwhelming i had one client one time and she was doing so well like she was getting everything like all the goals that we set for her we were knocking them out and it was amazing and then it it got to a point where it got so overwhelming and she was like i'm gonna take a break off of socials and obviously on a a human standpoint i understand but if you look at it from like a strategy standpoint and how everyone's telling you oh you have to go viral you have to go viral it was like the complete antithesis to what we should have done on the strategy but we just don't talk about it because everyone just wants to you know go viral go viral without really understanding
Are you as ready as you could be to do something about it once it does happen? Well, and I find that too, you need to build your base. Yes.
Like you need to have a feed, scrolls full of content. So when you do have like a really big video hit and they go to your feed, it's a bunch of content that is about the same topic to convert. But then it's also a bunch of reasons to follow and shows who you are.
And I find that sometimes you don't build your base enough. Like your feed is just like a bunch of trying to go viral. Yeah.
And so then people don't. convert because when if say you have a video hit you know 10 million views the dream is that it's perfectly on brand and it's they go to your profile it's all similar content but that takes a long time yeah to build to and like even to figure out these like you coded things that you want our lifestyle pillars that you want like you might want to switch it up you might want to rebrand so you have to like figure it out yeah first yeah absolutely so point is it's okay yeah we're okay okay we're okay yeah things take time and behind the people that you're looking at they have a team behind them too yeah so take it day by day yeah do it intentionally there's no prize of doing it super super fast no there really isn't and this is like it side note i guess too but trust in the timing of it too yeah because i remember back in like 2022 probably i did all corporate content it was like all pink and corporate and like which we love the corporate yeah but if i had gone super viral at that point i would have ended up shutting it all down and rebranding anyways sure so sometimes you have to trust the timing too of like maybe it you're not in the right brand or the right topic you need to do a pivot first yeah like maybe
that too yeah and it's also you know it's talking to the people that you actually want to talk to yeah so yeah for me for a really long time i never gave like content ideas or tutorials yeah because i really loved working with the person that was a little bit more into their journey yes and i found that i could serve them the best because they already kind of went through like that first like first wave of cringe is like already gone and yeah they're a little bit further in their career and they really want to they have the capacity to just to really refine yeah and to start a series and to do all these things and they're a founder and they have a bunch of other things and we want to do campaigns together like i really loved working with those women And I found that I did the best work with those women.
So a lot of the content that I was creating wasn't necessarily like for the beginner. And that's totally okay because there were so many other people posting the tutorials and posting the content ideas. And I have a pretty good mix now, but I was really hesitant to do that because what I was finding was maybe I wasn't growing super fast and maybe I wasn't going viral, but I was attracting the people that I really wanted to work with.
Like so cool. Like I had to sign NDAs. I have to sign NDAs still for so many of my clients.
was like damn like this is so cool and it sometimes it doesn't feel like you're doing a lot because if you just look at the numbers like oh well I'm not going viral I'm not doing this but then you never know who's watching you never know who's like I really like that. Like, I really like the way that you think.
And as soon as I started getting people, you know, filling out my application and saying that, I knew I was in the right spot because that's exactly where I wanted to be. I wanted to be known for how I think versus just like what I say or, you know what I mean? I really liked that.
And honestly, it struck my ego a little bit. I was like, okay. I'm doing something here.
I really like that. I like that people are resonating with the you coded stuff. I like that they're resonating with, you know, oh, this you reframed my thought here.
You said it differently. And I'm like, yeah, that's what I want to be known for. So I'm going to I'm going to keep doing that thing, even though maybe if I posted like a bunch of editing tutorials and like posted a bunch of that kind of stuff, maybe I would grow faster.
But if I look back at the opportunities and the people that I've been able to meet and also I. I hope that a little bit of my page is an example of one, practicing what I preach and two, that you don't have to be famous. You don't have to go viral all the time to build a beautiful life for yourself, to build your dream business, to have crazy opportunities.
Like I'm about to speak at Create and Cultivate, which is like amazing. It was like one of my dream things to do. And I'm not going viral every day.
So I just hope that. you know even though the big quote -unquote overnight success stories are amazing and they're super sexy and they're super cool that's not the only way to be successful on social media.
I haven't had that experience at all. I've had like one video get 10 million views on any platform. And I find too, like what you're saying, I relate to so much.
It's hard sometimes to stay in the driver's seat and you let the views and chasing virality take it because it's just like you say, if you constantly post videos, for me, if I'm like, how to go from zero, how to go from zero, it does well, but then you build an entire audience of people that are all brand new and maybe that's not what you want.
know that would do well so you have to it is like a mix of choosing like i want to be known for this like i want to be known for this one specific thing and taking that as a priority yeah instead it's good though yeah it's actually really freeing it is it's really freeing and i hope everyone listening like i hope you feel that one day that you actually have way like we already don't have control over anything on socials really yeah um but you you do have some freedom and when you exercise that and you're like actually yeah i'm gonna do this because that actually brings me closer to my goals it's like okay i know it's okay asking yourself the question if you knew everything would go viral like what would you post and then you get to the core of like what you actually want to talk about which is so nice to actually think about not just what will get views yeah yeah which is overrated right um okay so I want to talk a little bit about 2027 and the future of social media.
So what do you think is going to be different looking forward, not just 2027, but and beyond, like with the business of social, the business of content? Yes, I think Alex Earle has really paved the way for how influencers are going to use. the opportunity that social media has opened up to us to build wealth because she is you know she's investing in brands and i think a lot of influencers maybe they haven't really dove in exactly how Alex did but I think she started a really large conversation about brand equity and becoming an investor and being like being a partner with these brands not just like just doing the content and posting it but then being an actual like strategic partner with these brands because who knows these brands better than influencers that love the brand they're buying the brand they're using all the time they're talking about it with their friends they're literally boots on the ground which big brands they don't really get I mean yeah they can do market research and they can do pop -ups and
stuff but they're not going to get the real life everyday consumer experience with that brand and i think that's going to be huge i actually think our generation is going to be studied for how we how we use this time that we're living in to build wealth i think it's going to be really interesting to see if we completely flop as a generation or i guess who kind of gets lost in the new money and who actually uses this to build wealth because when we think about people that build wealth today or that have wealth today back then quote unquote back then it was through real estate real estate is still a really great way to build wealth of course but right well that has a whole that's a whole other topic but like the big way to build wealth or what we were told was real estate right you buy a home and you buy properties and all this but now we have a completely new opportunity like this generation our generation has a completely new opportunity to build wealth but in a completely different way it's all digital in addition to like all the crypto stuff and all that so i think it's going to be really interesting in a couple years to see yeah how our generation like are we really going to be building wealth and who's really going to build wealth and who's
gonna kind of get lost in the excitement and the sexiness and the fun and kind of just you know i know it there's this conversation that's been happening forever like well this could all go away it could all go away and people keep saying that and saying that and saying that and i find that i wonder how long because i find every year the creator economy is bigger and bigger and bigger like if it will just continue forever and then we're i feel like we're in truly the golden era of social media right now and so how long will this golden era be in like how long is it going to last it's really interesting and i think too media has always been a thing and it's always going to be a thing and this is just a different form yeah of media and it's just going to change yeah and it's just going to evolve and the people that change and evolve or are going to stay and the people that don't you know they won't yeah what do you think will stop working in the future of social like next year and what do you think will take off more like do you think the content that's working on instagram let's say right now will still be working this time next year will be different here's what i will say if you have your core messaging and your core mission you will be fine yeah because that truly is that is the heart
of everything that you do the way in which you do it the format in which you do it that can change yeah over time but if you're constantly like you don't have that base foundation of this is my mission this is who i am this is what i want to do you're not surviving on social media no matter what no matter what the platform so i think instead of saying okay this is going to work and this isn't i think everyone needs to have that base but also at the same time i've been saying the same thing for five years and it's It's still working.
Like the lifestyle pillar post. Every single time I post about the lifestyle pillar, it's always my number one. But again, that's a really good example of I have a very clear core message.
I know who it's for. I know the exact problem that it solves. But the way in which I communicate it, that might be different.
So maybe I'll have a sub stack, but it'll still be that topic. So the format can change, but the key messaging, that's the thing that's going to last. I totally agree.
I feel like I have been saying the same thing. Like back in 2023 on TikTok with the green screen, now you do with a sitting front camera iPhone with the Pinterest pop -up or something. You're saying the same thing, but it's just the style.
It's just the style. Will we be doing yellow font? This time next year.
That's a good question. You know what? We should start a new one.
No, just like fashion though, it always recycles. It might be yellow with like an outline. True.
Or pink or something. Okay. I am like dying to ask you this question.
Okay. So there's this trend lately because the content creation content, like people like us who create content about content. Yeah.
Lately, there has been a wave more than ever of people being like, you know. people who give content creation tips are scammers the next mlm oh yes of course we are running an mlm right now today yes of course and what is your take on that because i find for me It's something I have struggled with, like, over the years of feeling like a, you know, Andrew Tate scammer.
Oh. And, like, how do you navigate that? Because sometimes I find myself, when I meet people, you want to almost be like, yeah, but I'm not, you know.
But I'm not that. I'm not like a content coach. I'm different.
I'm different. Right, right. So how do you personally navigate that?
And, like, what is your take on it? I totally get why people think that, honestly. I get it.
I'm tired, too. I'm tired of it, too. I get it.
I get it. I understand the sentiment. I get why people are like, oh, well, they're just trying to sell you a course and they're scamming you.
I get it because the ones that are bad and are doing that, they really do ruin it for the rest of us. how i see myself versus all of that or i should say if you really you're in the education space and it's really what you love to do honestly if you love it you'll stay in it yeah and i think that's like that's what's gonna separate the people that are just doing it like just to grow and just to sell you their course that they didn't even really put a lot of time into and they chat gbt'd it and you know whatever and then the person that actually really cares and is super passionate and has impact and has social proof that's the number one thing too yeah when you're looking at and you're vetting um people that you want to invest with work with follow and i say invest as your money and also your time because if you're consuming this content you're investing your time and energy which is your most the most expensive thing that you you know can invest is really vet them do they have social proof um what are they building are they just posting content tips or do they have a business do they have an agency like what's their background like and it's not saying that you know everyone has to have like a professional background i don't have a professional background and i'm really honest about it but i also love it and i also have multiple sides of my business i love and i just love talking about it and i'm obsessed with it so and i think when you do that you'll
the right people but like I got it same I got it it is it's it is tiring and also it's you can tell when someone is doing it because they know it's gonna get the views because it's easy yeah in the sense of like and I recognize that even from my own account like I'm talking about something that almost everybody on these platforms, whether they want to admit it or not, wants to learn about.
But it's different to, again, it's different to grow a page and to grow a brand and to grow a business. So I think if you just have discernment and you're really interested in following a few people, vet them out. Only follow a few.
Like only follow a few. Pick the people that you like and, like, don't get distracted with all this stuff. And before you invest your time and energy into everyone, vet them out.
See if they have social proof. Look at the reviews. See if they vibe with you.
And you'll be good. But I get it. It is a lot.
I get it, too. We have a lot of people at Busy Blooming that do, like. their social media managers our content coaches and like the constant conversation we have is that it does feel cringe like it does it does to sell and we talked about that last year in our episode last year which um we'll link everything below about that but like sometimes too you just have to back yourself and be like like we're both saying we love it we're obsessed with it it's the best i would not like i would be talking about this regardless yeah like i was talking about i love pop culture and like we both always we talk about pop culture i love it i love the idea of like also building this here's the other thing i'll say too Okay.
Is if you are someone that also, you know, is a content creator that talks about content, you love marketing, you love all that. I think for me talking also about business, I'm actually trying to like push myself a little bit more to talk more about like the business side. Like I find that also not validates, but like.
i'm really i really think it's so cool that we can build businesses and build wealth from our phones and from our laptops yeah and so it's not just about like growing your page it's really and i think we totally relate on this i'm like we literally are living in a time of like crazy opportunity why would we not want to get as many people that are really interested in helping them do that it's it's almost like for me and i feel like you feel the same way it's like it's almost weird if we didn't do what we're doing yeah because that's the way that we see it's like i need you to get on this because i know you'd be so good i know you've already been thinking about it like let let's give it a shot and like let's do something really cool like start a business start a brand yeah you know what i mean so that's the way that i see it so that's why i'm not like i don't get offended i understand but like i don't get offended because i don't see it as just a grow quick i'm like no we can literally use this to like change our lives
and like have a career yeah in because let's say you can you know you blow up and social me about fitness or something it's like then you can build an entire like empire yeah from that that's not even social media yeah exactly other like products physical products digital products like a podcast whatever exactly and um i find too like you're saying when you meet somebody and then they're like oh i really want to go on social and you've seen it time and time and time again with people you've worked with or with yourself of what can work you're like let me help you of course yeah and i see your vision i see the thing that you're building that's even bigger than the videos that you're making and like we can build something huge and i think also what's really helped me is working with founders and helping them and supporting them because they're already on the way to build something amazing huge their service business their product business and of course social media yeah kind of needs to be in your marketing like
Why would I not be there? I know. I will take the scamming accusations to do this.
Because it's so fun. It's worth it. And people are going to say something about anything that you do.
Do you get comments like that? No. I don't either.
But I see, I don't get comments. I see people make videos about it. I see the videos.
Yeah. I never get comments personally or DMs personally about that. But I do see like the discourse online and the conversations online.
But I also, maybe that's a sign that like, I don't know. It's like. I'm not going to get offended about something that's not about me.
Yeah. You know what I mean? It's not about us.
I don't know. That's about somebody else. Right.
Not us. That's about that person. Okay.
Well, thanks for clocking in. Oh, my gosh. I would love to clock in every single day.
No, like, seriously, can you come on the show every week? That would be really, really helpful. I would love it.
Okay. So how can people work with you? You have so many.
amazing offers okay i did something different this round for the mini mind so for four years i did this like live group coaching program small group i love a small group i did four rounds of the mini mind and they were sold out every single year this next round actually i now have two different like parts call it mini mind self pace and it's basically everybody that joins into the mini mind i like to call it like a better version of a membership because it's not really a membership but you go in I'm going to give you instant access to all the U -Coded, okay, U -Coded content trainings.
So you're going to get all that. You're going to get a portal of resources. And also, we're going to do monthly group calls together to talk about strategy.
to go like super in depth about everything, ask questions, do all of that. So for your busy bloom girlies, if they want to join the mini mind, we'll do like a coupon code for them. Let's do 50 % off of it, which would be so cool and so fun.
And I would absolutely love to have them. I will challenge you. I might annoy you.
That's what you need.
services when you go to your website. Every time someone's like, oh, I want to get into that world, I'm like, go to Alyssa's website. You have the most, like the best way to lay out all the different services.
Oh my gosh, thank you. And the different packages. Oh my gosh, do you want to know a secret?
Yeah. My website is fake. What is that?
Let's talk about that. So I don't even have a website. What?
Okay. Well, what do you mean? Because I didn't – it was so much.
It was stressing me out to have a website. What do you mean it's fake? So what it is is I use GoHighLevel.
What is that? It's like a CRM hybrid. It's like Flowdesk meets Kajabi meets Dubsado.
It's like all in one. So that's like the – oh, my God. Sorry.
I need to. That's a CRM system that I use. And what you can do in Go High Level is create all these landing pages.
So what you see on my site is a bunch of landing pages strung together through my CRM. No way. Not a website.
That's insane because it looks beautiful. Thank you so much. That's so, what a hack.
Truly. Because I was stressed out. Web designers, I love you so much.
I honestly, I was just stressed. Like the buying process is very stressful. I don't know who can solve this problem.
But I was stressed out. I was like. It's so, I don't know.
It's so good though. Like when I'm mobile too. Yeah.
I'm the opposite. Like I would just design a website and I don't want to put anything in it. I don't want to do the next part where I have to think of what to like sell and do.
I just like to like do the mock -up. Yeah. But you did your own, right?
Yeah. Our website is, I mean, websites in general, I feel like it depends what you do, but for us, you don't need it too much. You know, what's interesting too is like we're talking now about being like in the golden era of social and everything.
It's crazy. And it's not crazy, I guess. But people think it's too late.
No, it's not. It's not too late. Everyone listening, it's not too late.
We're just learning. We're just getting started. Yeah.
We're literally just getting started. It is like the best time to start now. Because there's people like us.
Yeah. And we can help you. And there's like so much resource now about how to grow.
That didn't exist 10 years ago. No. Five years ago.
figuring out i know i know and there's so many platforms like you could go on substack you could just do that just do podcasts just do instagram just do tiktok like it's so fun that's a good that's a good point and that's another piece of advice that might be really helpful to you listening is start with what your strength is if you love to write but you really want to get into the social media game do a sub stack get really comfortable get bored of the sub stack and then try on video yeah and then now you have two yeah and then you'll repost a tick tock and now you have three and then maybe you might get more comfortable and then you'll do a youtube or you don't do a youtube like i like personally for me i'm way more comfortable with short form than long form i know you're so yeah i think short form is so much easier i think long form is like oh my gosh a lot more i love to film my podcast at midnight with my face mask on not like this so that's that's why that's where my comfort zone is and everything in my content creation ecosystem comes out of that video so if i have a video idea then i can elaborate on it and make a podcast yeah and then if i really wanted to i could do a sub stack and then if i really wanted to i could do a youtube but that's not going to be the case for everyone so i would say start with
what your strength is and what you're like, oh, of course I can do that. I can do that in my sleep. I can do that in my sleep.
Okay, great. You're a writer. You can do that in your sleep.
Great. Let's just start there. Yeah.
And then you build from that. You don't have to attack everything all at once. I hate that.
We were literally just talking about this before. You cannot be on everything. No.
And we're, again, good examples here of, like, we do similar topics but on totally different platforms. Yeah. But it's the same type of content in the same, like, world.
Yeah. And so... Yeah.
YouTube, I think, is something right now that everyone is wanting to get on. It's like the resurgence of YouTube right now. Yeah.
It's definitely, which I mean, I love. Love. But you don't have to do it.
Like, you don't have a YouTube channel. Yeah. You have your podcast.
I have my podcast. It's not like you're doing vlogs and like. Exactly.
You should. That'll be a lot. Yeah.
With my children. Well, yeah. That'll be a lot.
But you could. I could if I, yes, I could if I wanted to. But.
like what you said like you can't do it all and it's okay you can have it all in total yeah but you don't have to do it all right now just start with just start small just start with the little things and go go from there and honestly if you start and you don't like it You learn so much and that's it. And I think that's a win, too, because I think that's what's also what stops people is like, what if I'm not good at it?
And what if I don't like it? It's like, OK, but then you have so many lessons, too. And you have so many things like I failed as an actress, but I use that every day building my business.
And I wouldn't have I wouldn't have come up with signature style series if I wasn't trying to be an actor. And I totally failed my acting career like I don't do it anymore. I'm like.
so rusty like i still love consuming it and i have friends in the industry but i don't do it and that's totally okay so if you're sitting here and you're watching and you're like maybe it's that you're the fear of being perceived or you you're like me you're scared of failure that's me too i'm terrified or maybe you're scared of success too just if if you have this like itch in your head of like i've been wanting to do it i've been wanting to do it do it now the best day to start was yesterday anyway so just do it now and even if you fail guess what you're not failing at anything who cares you literally are gonna have so many lessons you're gonna have so much fun and you're gonna have so many like funny videos and moments to like look back on and be like oh yeah that was this era of my life and that like that creates such a colorful life too and i think i know because we're like all like quote -unquote constantly online constantly documenting our lives there's a healthy balance but there is something about like oh i get to look back and document this part of my life and i spoke like that and i was in that part of my house and i i think that's really i think that's really cool too so that's what i would say to anyone you know listening that's maybe you've been itching to try and you haven't done it like
You have absolutely nothing to lose. I promise. Yeah.
And you can just pivot and change and quit. I love quitting stuff. It's great.
It's good for you. Try it. Quit.
Try something new. Right. It's totally.
fun to it's like a big playground on social media and entrepreneurship you could do so many different things and you don't have to do at all and maybe that's what's missing and maybe that's why yeah and if you're listening and you feel uninspired right now i think it's because we lost the play and the wonder and the whimsy dare i say there's no more whimsy there's no more whimsy of it all and you can have some fun you can be creative i think a lot of people forget that too is like this these platforms are meant to be create you're a creator So you have to be creative.
Yeah, it's fun. And it's supposed to be really fun. So if you're losing that.
then go out and go have fun and then come back and, like, bring that in. You're not going to do that scrolling through and comparing yourself to, like, this person, that person. It's, like, so not fun.
And you're also not going to build a community that way if you always see everyone as, like, your competitor or someone that you have to be. I mean, we wouldn't be sitting here right now like we saw. We're competing.
Right. And let's fight about it. We will after this.
Okay, perfect. We're going to be fighting at lunch, actually. Well, I'm excited.
Right. Everyone stay tuned. Right.
Livestream it.
Okay. Well, thank you so much for clocking in and coming to the Busy Living office. Everyone go join the mini -mind.
Wouldn't miss it. Please. Yeah.
We'll do all the details below. Everything will be linked. Everything will be linked if you want to join.
Would absolutely love to have you. Have so much fun. Okay.
So that was the episode. Oh my God. I had so much fun.
I had so many notes mentally as I was taking. I remember literally right after I recorded that episode with her, I did a vlog voiceover. over and exactly how she described it.
And it did so well. So Alyssa is just the best. And she gave us a 50 % off discount code to her mini mind.
So I will link that down below. Definitely go check her out. I'm sure you already follow her, but everything is inspired media code.
She also has a podcast that I was on last year. That's amazing that I will link as well. So thank you so much for Alyssa for coming to the office.
I had such a blast and thanks so much for clocking in to today's meeting. I hope you're doing well. Happy Monday.
Let's have an amazing week creating on social media.
The Hook
The bait, then the rug-pull.
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A 26-minute weekly creator office meeting that argues the sheer volume of social media advice is what's actually destroying your confidence — and your brand.
A weekly social-media talk show argues that Claude-made carousels are quietly training viewers to distrust short-form content, and pushing creators back toward long-form, personality-driven shows.
Busy Blooming's Tess Barclay maps YouTube's five creator "departments," makes the case for strategic talking to camera, and takes a rapid-fire Q&A on scripting, titles, niching, and getting over on-camera cringe, all with February 2027's doubled monetization bar looming.
A loan officer who didn't post his first video until 38 built two seven-figure businesses by mining the advice he'd already given away for free for years.
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