A weekly social-media talk show argues that Claude-made carousels are quietly training viewers to distrust short-form content, and pushing creators back toward long-form, personality-driven shows.
Posted
3 days ago
Duration
Format
Talking Head
educational
Views
7.3K
352 likes
Big Idea
The argument in one line.
Because Claude makes faceless carousels and AI-edited clips easy to mass-produce, audiences are subconsciously starting to distrust short-form content, pushing both platforms and creators back toward long-form, opinion-driven shows that get clipped into social content.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
A creator or social media manager deciding whether to keep investing in faceless carousels and templated short-form content.
Someone weighing whether to start a podcast or long-form YouTube channel as a base for short-form clips.
A small-to-mid creator (10k-20k followers) trying to understand why brands now prefer niche accounts over mass-following ones.
Anyone curious why Instagram, TikTok, and YouTube are all quietly building long-form and anti-scroll features in 2026.
SKIP IF…
You want technical instructions for using Claude itself, this is a strategy/trend commentary, not a tool tutorial.
You're only interested in short-form editing techniques, not platform or audience-trust dynamics.
TL;DR
The full version, fast.
The core claim: Claude and similar AI tools have made faceless Instagram carousels and AI-edited short-form clips so easy to mass-produce that audiences are subconsciously starting to assume anything templated is AI-generated, eroding trust in short-form content generally. This is prompting visible platform responses: Instagram's customizable algorithm and new TV app for horizontal video, YouTube's option to disable Shorts, TikTok's podcast network with iHeartRadio, all signaling a shift back toward long-form. The practical conclusion for creators: build a long-form show or podcast around one clear topic and a personal point of view, then clip it down for short-form, rather than producing short-form content directly; brands are also now favoring smaller, niche-focused creators (10k-20k followers) over mass-following accounts.
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Hook: Claude is changing Instagram and TikTok more than ChatGPT did; frames the episode as the weekly social media meeting.
01:29 – 03:18
02 · Sponsor: Storyblocks
Sponsor read for Storyblocks stock media library, screen-share of the site's footage/green-screen/sound-effect library.
03:18 – 06:20
03 · How Claude is changing Instagram & TikTok
Thesis: Claude-made faceless carousels are training audiences to distrust short-form and templated content over time.
06:20 – 07:07
04 · 3 things AI-proofing content in 2026
Transition into what's still working for creators despite the AI-content wave.
07:07 – 11:19
05 · Instagram & YouTube's platform response
Instagram's customizable algorithm and new TV app for horizontal video; YouTube's shorts-disable option; TikTok's iHeartRadio podcast network, all read as long-form hedges.
11:19 – 13:14
06 · The good news: small, niche followings are in
Brands now prefer 10k-20k-follower creators with one clear topic over mass-following generalists.
13:14 – 16:46
07 · New IG/TikTok strategy: start a podcast
Recommends building a long-form show/podcast around one clear opinion, then clipping it for short-form; cites Jay Shetty, Spotify clip feature, Amy Poehler podcast example.
16:46 – 18:45
08 · Headline of the week: YouTube's AI assistant
YouTube Studio's built-in AI assistant can explain audience behavior and video underperformance from comments, watch data, and drop-off points.
18:45 – 19:55
09 · Content idea of the week
3 things I didn't stop doing after the trend ended, a trust-building content template shown on a branded graphic slide.
19:55 – 24:55
10 · Voice-note Q&A: stuck on TikTok
A listener asks for help growing on TikTok/YouTube/Snapchat; host advises picking one clear content strategy and topic rather than chasing whatever's already working.
24:55 – 26:32
11 · Weekly win: mid-year reflection
Host shares her own end-of-June reflection ritual for planning the second half of 2026, closes the show.
Atomic Insights
Lines worth screenshotting.
As AI tools like Claude make faceless Instagram carousels trivial to produce, viewers' subconscious is starting to assume any templated, non-personal post is AI-generated.
Podcast clips are increasingly criticized for looking the same because so many creators now edit with the same AI tools.
Instagram's new customizable-algorithm feature is partly a response to users wanting to filter out AI content, not just an engagement play.
Instagram launched a TV-app feature for horizontal, long-form video on Instagram, signaling the platform itself expects long-form to grow.
YouTube now lets desktop users disable Shorts entirely, another signal that platforms are hedging against short-form fatigue.
TikTok launched a podcast network with iHeartRadio, mirroring the same long-form pivot on a platform built for short video.
Brands increasingly prefer creators with 10,000-20,000 followers on one specific topic over creators with a million followers and no clear focus.
A podcast's individual clips can out-perform the full episode, cited via the Amy Poehler podcast as an example of clips driving more reach than the source show.
The suggested 2026 strategy for growing on Instagram and TikTok is to build a long-form show or podcast first, then clip it for short-form, rather than producing short-form content directly.
YouTube Studio has a built-in AI assistant that can analyze audience watch behavior, comments, and drop-off points to explain why a specific video underperformed.
A recurring content format cited as currently working well: things I didn't stop doing after the trend ended, used to build authenticity and trust with an audience.
Takeaway
AI-made content is quietly pushing audiences back to long-form.
WHAT TO LEARN
As AI tools make faceless short-form content trivial to mass-produce, audiences are losing trust in it, so the more durable strategy is building one long-form show around a clear point of view and clipping it down, not producing short-form directly.
Faceless, templated short-form content (like AI-made carousels) is increasingly read by viewers as AI-generated, which erodes trust over time even when it's human-made.
Multiple platforms are visibly hedging toward long-form: Instagram's customizable algorithm and TV app for horizontal video, YouTube's shorts-disable option, and TikTok's podcast network with iHeartRadio.
Brands are shifting budget toward smaller creators (roughly 10,000-20,000 followers) with one clear topic, over mass-following generalist accounts.
A durable content strategy in 2026 is to build a long-form show or podcast around a specific opinion or topic, then clip it into short-form pieces, rather than producing short-form content from scratch.
Individual podcast clips can outperform the full episode in reach, making a long-form show a source asset for short-form distribution rather than a competing format.
Platform-native AI tools (like YouTube Studio's assistant) are more useful for understanding audience data and diagnosing underperformance than for generating creative content like scripts or hooks.
A recurring, low-effort content format for building trust is revisiting something you still do after a trend ended, and explaining why: it signals authenticity rather than trend-chasing.
When stuck on growth, the fix is usually picking one clear content strategy and topic and committing to it, rather than continuing to chase whatever type of post happened to perform well recently.
Glossary
Terms worth knowing.
Faceless carousel
An Instagram carousel post (multi-image swipe) made without the creator's face or voice, typically text-over-photo slides, often produced quickly with AI tools.
Clip economy
The practice of cutting a single long-form podcast or video into many short standalone clips for distribution across short-form platforms, often outperforming the source episode.
AI slop
A pejorative term for low-effort, mass-produced AI-generated content flooding social feeds.
“The best six months in terms of the creator economy, brand budgets, people are gonna be back on their phones and back on social media after this month.”
seasonal creator-economy forecast, quotable for a newsletter→ newsletter pull-quote↗ Tweet quote
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00:00Claude is changing social media as we know it. Like, after 2026, specifically Instagram and TikTok, it will not be the same because of Claude.
00:10Like, Claude is changing Instagram and TikTok more than Chad GPT ever did and in such a different way. And we need to talk about it because I feel like as content creators, seeing all of the AI content can be absolutely terrifying.
00:25We talked last week about how Gary Vee is saying to post 400 times a day. You see people every single day, myself included, talking about AI and how people are posting so much more content. They're creating so much more content.
00:36They're using Claw to edit their content, make carousels. Like, it's very, very overwhelming. So we have a lot to discuss today.
00:42I'm really excited for this. So I think without further ado, let's just clock in. Let's clock in to our weekly social media meeting.
00:49If you're new, by the way, welcome to Busy Blooming. This is your digital office of social media. Every single Friday, we end our week together with a social media meeting to talk about what's working, what's trending, what's happening.
01:00We do content ideas. We do voice notes. We do a lot in these episodes.
01:03And today, obviously, we have Claude here in the office. I'm gonna move him in a second if you're watching on YouTube, but I had to bring him in for this episode.
01:10So if you're new, what? Make sure subscribe. Subscribing is like grabbing your desk and introduce yourself to your new coworkers down below.
01:16Everyone is so nice over here. We're social media managers, influencers, podcasters, and all different walks of the creator economy.
01:22So I think without further ado, let's just clock in to our weekly social media meeting, and let's go to work together today. So one of the biggest themes we've seen so far in 2026 with social media is that long form content is the future, whether it's a podcast or a YouTube channel. And you guys, one of the biggest ways that I have grown the busy, blooming brand and a following in a business through long form content is through Storyblocks.
01:47I have used Storyblocks for, I think, three, maybe even four years at this point every single week. Every single time on this podcast, you see the confetti, you hear a clicking sound, you hear music. And if you're starting a podcast or starting a YouTube channel, it's so important to have your own signature visual brand, your world like we always talk about, and you can literally build your world through Storyblocks.
02:09So Storyblocks is a human made stock media library that's essential for creators. They have everything you need from footage, music, sound effects, templates, green screens.
02:19Like, they have actually been such a huge asset to growing my brand and business through YouTube and this podcast. I also use them on short form content. I love that all of their stock footage is 100% human made.
02:31When we were doing our Clod series, we had this gorgeous b roll. That was from Storyblocks. I swear that's one of the reasons why the video did so well is because of stock footage like that.
02:40And, also, it just makes my workflow so much faster. I used to spend hours scouring the Internet for green screens, sound effects, all of that, and now it's on Storyblocks. And the best part about Storyblocks is that it's all under one predictable subscription cost.
02:53You're not paying for each sound effect, each green screen. Like, it's all under your subscription, which is, like, life changing and so valuable in this industry.
03:02It's it's amazing. So to get started with Storyblocks and start telling better stories with the tool I use, visit storyblocks.com/testsparkley. They're also offering a limited time discount that is only available through a link in the description.
03:14And thank you so much to Storyblocks for sponsoring today's episode, and let's get into it. Okay. So let me just move Claude out of the way for this.
03:21Let's first unpack, like, how social media is shifting and then what that means for all of us because I think this is so interesting. And we're even seeing social media platforms like Instagram, I think, already try to get ahead of this. So the first big way, the big shift I see happening, and I don't know about this.
03:37This is a lot of theory, and I'm dying to hear your thoughts as well. So, like, let me know. Let's have, like, a group office discussion here.
03:44But I think Claude and AI in general, but specifically Claude, is killing carousels on Instagram, specifically faceless carousels.
03:55Because you can use Claude, and you can use other AIs too, but you can most people use Claude to make carousels. I have literally done partnerships on Instagram about how to do this. I've done this.
04:05And it is a great thing to do. Like, it's an amazing feature. But that doesn't change the fact that I think what's starting to happen with social media is because you can make carousels with Claude, people are going to start thinking that every time they see an Instagram carousel that isn't, like, so clearly made by a person, like a video carousel or one of those big pictures with big text that we always talk about, unless it's something literally like that, I feel like our subconscious over time, like, in the next year so, if we see a carousel like this on the screen or if you're just listening, like, something that is literally just like a plain photo with plain text, people are gonna think it's made by AI.
04:43And on top of this, I think what's happening is people are in general, not just carousels, but it all sorts of short form content, short form video, people are starting to think it's all AI. We all know what it's like when you, you know, get a video from your mom or something, and they send you a video of, like, a cat jumping through whatever, or you do see an AI influencer, or you do see maybe even, like, Alex Hermosy doing a clip, you start to realize that so much of the content we're consuming is AI.
05:12I also think people are editing their content with AI. So what that is doing is it's making a lot of content look the same. Like, podcast clips specifically are all kind of looking the same.
05:21And so I think there's a couple different things going on right now, but I think a big theme that I'm seeing happen in the last, like, quarter, like, the last four months or so is that users of social media, like us, we are users and creators. Like, we our subconscious is starting to think and lose trust in that what you're viewing might be AI.
05:41This is such a big deal. Like, Like, I really, really do think that because of all of this I don't know. Again, this is one of my theories.
05:48I think in the next couple of years, people are going to flock to podcasting and YouTube. And I'm not just saying that because I'm literally doing a podcast on YouTube.
05:57Unless social media platforms make a big change, which I'm gonna talk about in a second, people are going to stop wanting to go on short form content because they're gonna think they're just consuming either an AI carousel or an AI edited clip or an AI created ad from a brand or something, and it's going to stop feeling like a creative connection space.
06:16Because as we have been talking about this year so far, is that AI, clot aside, like, AI in general, is changing why people go to social media. People don't want to go to social media as much anymore to learn or to get tips or advice that they could just get from AI. They really wanna go to social media to connect, relate, hear about your personal journey, like your personal experience, your opinion, your perspective.
06:39Like, have talked about the trio of your opinion, your personality, and your journey is like the trifecta of value. It's so expensive right now on social media. But I think simultaneously, people are losing trust in short form content.
06:51So all of this I think what's happening is that people are going to potentially stop wanting to consume as much content on short form content like TikTok and Instagram. But all this being said, one thing and we're gonna get into, like, the positive stuff in a second because this is kind of depressing.
07:07But recently, like, last week, Adam Masary, the CEO of Instagram, who we we have, like, an Adam Masary corner over here at this point. We talk about him all the time. But Adam Masary launched their your algorithm feature where you can literally customize your algorithm to see certain topics that you want.
07:23That feature to me is a response to two things. I think, firstly, the mental health crisis that's going on because the algorithms are too addicting. But, also but I think it's a bit of a response to this, that you can actually go in and make your algorithm a little more customized so you're not just seeing AI.
07:39I hate the word AI, the phrase AI slop. I don't know why. I just, like, hate that phrase so much.
07:43I don't know where it came from. But I think things like that are really smart. I hope one day, if it's even possible to get a feature on Instagram and TikTok and YouTube shorts where you could literally select a setting of I do not wanna see AI content.
07:56But I think what's gonna happen as time goes on in social media with Claude, with people using Claude to create content and just AI in general, is that there's going to be a wave where people think, okay. I don't wanna be on Instagram, TikTok. Everything is AI or made by AI.
08:09But then I think eventually, people will know and it'll become a norm that just everything is made by AI. When you see a podcast clip, you'll know that it's probably generated by AI.
08:18Maybe there'll be AI little graphic creators that you love. Like, maybe they'll just live among other creators. But I do foresee a shift happening in the near future of people going over to YouTube.
08:31Like, users just wanting YouTube. Users just wanting podcasting for this reason.
08:35Like, I think Claude Claude over here, he's trying to end Instagram and TikTok and make us lose trust and that what we're seeing is actually created by a real person. Another reason why I think this is because Instagram last week also just launched a new feature where they have a feature where you can have a horizontal video on Instagram that is for your TV.
08:56So there's this whole new feature we talked about in HQ on Monday. So you can literally do, like, a long term YouTube video, long form podcast on Instagram that is designed to be shared. Like, there's a new Instagram app for your TV.
09:07So what that also tells me is that they know long form content is becoming, like, bigger and bigger. TikTok also, I think it was at the end of last year, maybe really this year, where they launched a podcast network. Like, there are literally, in collaboration with iHeartRadio, TikTok exclusive podcasts, and I wonder if Instagram will do the same.
09:25Like, could you imagine if there's Instagram exclusive podcast? I don't think they should do that anytime soon. The TikTok, the likes of their podcast network was one of those things that literally no one asked for or wanted.
09:34Something else that proves my theory here is that YouTube recently came out with a feature where you are on the desktop YouTube app. You can literally disable Shorts. So we can see this in the short form platforms that they are also making changes to show that they know long form content is becoming more and more valuable, and, like, that is what's happening.
09:52It's so interesting because it's a reverse of what happened, like, five years ago, where everyone was launching short form video because of TikTok being so popular in 2020. Like, Instagram reels came out shortly after, then YouTube Shorts. LinkedIn has a short form video.
10:05Spotify has short form video. But now it's almost, like, regressing a little bit, I think, because of AI. And I think other reasons as well, but I think because people are starting to see all this content that's AI generated growing and growing and growing, and there's people, like Gary Vee is saying, that are posting, like, 500 times a day, which you can do because of AI.
10:24So there's such, like, a big ripple effect because there's so much more content on social media because people can mass create. So it's a little bit harder. I've seen a lot of creators have a huge dip in their short form views because there's so much content.
10:36Users subconsciously think subconsciously think that carousels and clips and a lot of ads and things are AI. Also, people are trying to get off their phone. It's like everything we see now.
10:45It's such a good, like, topic to lean into if you wanna do that, like, things you did instead of scrolling this weekend or whatever. But people are also trying to get off their phone. And so long form content podcasting is literally the only type of media that's, like, video audio to view that's not scrolling, that you don't actually have to see.
11:01You literally don't need screen time to absorb a podcast. You could have a YouTube video on the background while you're doing something So it's also anti scroll content as well. So I just think it's so interesting that Claude the the way that you could create content with Claude now is changing so much of social media of things that are already happening.
11:19But some good news here, because this this can be, like, so overwhelming and so scary as a creator. So some good news here is that because this is changing, their creator economy is changing too. Everything you see, like, every study, Cannes Lions just came out with this huge, like, you know, thesis of what every brand was saying at Cannes Lions.
11:35Brands wanna work with smaller followings. Like, smaller followings is the new thing as a creator. You don't need a million followers.
11:41You don't actually necessarily even want a million followers. And I think the whole mass following, mass production is not as big of strength as it used to be. Like, back maybe, you know, three years ago, TikTok, it was like you want 10,000,000 followers.
11:54You post 20 times a day. Like, it was just such a mass production. But now I think what's actually really working on social media from a business perspective of, like, monetizing, but then also growing and, like, having a really nice business on social is having, like, 10,000, 20,000 followers where you talk about a really specific topic.
12:13Because we all know interest media is what's working right now. It's not just random lifestyle content. It's one specific topic.
12:19And brand, not niching down, but one one clear through line. Brands love that. Like, that's who they wanna work with.
12:24They would rather spend money on that creator than a creator with a million followers. So because of all this, like, content can be easy. Like, we were seeing what's working right now is those big photos with big funny text, video carousels of, like, vlog day in your life carousels, very quick talking to camera videos, FaceTime vibe, commentating on really hot topics of, like, your unique opinion.
12:45There is just such a shift. We're, like, pretty early in this shift, but it's good to get on top of this now, like, in what is working, what's not working, and, like, really looking at our content and thinking, like, okay. It could this look like Claude made this carousel?
12:58Like, I've had a huge shift in carousels. We used to always do faceless carousels, what's trending, what's happening, whatever.
13:04Like, we don't even do that anymore. It's so much stronger, my opinion, to have a podcast clip talking about my opinion on it than just talking about what it is. I also think that I don't know.
13:13K. Again, I have another theory, you guys. I feel like there is a way to grow on social media nowadays too without having to actually post a TikTok or an Instagram.
13:24I think you can grow on Instagram and TikTok in 2026 without creating on Instagram and TikTok by using this whole theme of long form content being everything as the content on TikTok and Instagram. Instagram. I honestly if someone was like, okay.
13:38If I wanted to go from zero and, like, build a business, like, monetize through social, I feel like it's one of the best strategies right now. And, again, I'm not just saying this because this is what I'm doing.
13:46But I feel like, honestly, starting a YouTube channel where you do sit down videos or a podcast, it's about one topic. It's a cohesive collection, like, all of that. You're hitting that element of having a long form, but you just clip it up, and you make the clips in a way that are, like, good and branded and look like you, and it doesn't look like AI.
14:05Like, you use that for your short form content and throw in some, like, funny carousels or whatever with, like, a really, really clear voice. That is, like, a TikTok strategy, honestly. It's not even making TikToks.
14:15Because we also saw Jay Shetty a couple was this, like, two weeks ago? Jay Shetty made that video. He's like, I think the best thing to do in social media right now, which is Jay Shetty a social media expert?
14:25I don't know. But he was saying that he thinks that creating a show where you have, like, not just a podcast or an interview, but a unique show is, like, one of the best things you can do and then clip it for social. Also, you guys, I saw this other thing that there was this, like, clip economy movement going on right now because Spotify launched this new feature where you like, literally, you or I could clip a podcast.
14:46Like, you could clip the Busy Blooming podcast on Spotify, send it to your friend, and people are noticing that their podcast like, if you look at the Amy Poehler podcast, her actual podcast gets less views than the clips.
14:58And so you really, in a way, do create a podcast to get a lot of reach on clips on social. So I just feel like we're going through this huge change in social media, like a huge change, where I think spending all of your time creating a TikTok video or creating an Instagram carousel without your face in it or without video, like, I feel like it is such a better r ROI of your time to create a really opinionated long form piece of content and clip it up for short form.
15:27Because of Claude and AI and, like, all these different things, I think we're not seeing it yet, but we're going to see it. We're going to see shows and podcasts and long form infiltrate short form and that content working better as a business, as a creator.
15:41And, this isn't like a slight to Claude. Claude, know you're sitting right there. There are obviously so many good ways to use it.
15:46Like, I literally just did a video on how you can use it to make your Google Calendar, your content calendar. You can literally build anything you want with Claude. It's insane.
15:54It blows my mind. We use Claude every single day here at Busy Blooming for so, so many things.
15:59We've all seen my Claude dashboard. So, obviously, there's so many good ways to use it, but I feel like the effect it's having and it will have on social media is crazy because people are using it to create. And people know that, and they're talking about how they use it to create, so it's just changing what people are going to wanna see.
16:14Because, like, who wants to sit and scroll an AI feed of content? Didn't Meta launch literally, like, an AI social media app where you everything you scroll is AI?
16:23Like, nobody wants that. So, anyways, those are my thoughts. I'm dying to hear what you think about this.
16:28Also, let me know down below about how Claude and people using AI to make content is changing social media and how I think it could change our strategies too. So I think that's it for our topic of the day. And you guys, we have so many things to talk about this week.
16:40So let's get into what needs to come across our desk this week, the biggest headline of the week, and the content ideas and everything. So let's let's get into it. Okay.
16:47Let's get into the headline of the week. I just went through a couple headlines as we were just chatting, but you guys, this isn't really a headline. It's more of a feature.
16:55We all need to come together, and we need to try the YouTube AI assistant.
17:02Speaking of how much AI is ruining everything, let's all start using it. YouTube has this AI assistant in the studio feature of YouTube.
17:11It has changed my life. I talked with this on after hours a couple weeks ago, how Storm built this, like, whole AI clawed thing that, like, literally researched our whole channel and was seeing everything.
17:25We did not realize that YouTube, like, literally has that built into it. So there's just a feature you can go in. And the thing that's so cool about it is this YouTube AI assistant, whatever you wanna call it, it knows everything about your audience.
17:39So you can literally be like, okay. What did my audience watch this week? And you can literally see the channels and the videos that they're watching.
17:47You can see what they're searching. You can see at a big glance at what everyone in your comments are saying. So for example, if you wanna ask YouTube, be like, okay.
17:55Based on, like, what everyone's saying in my comments and what my audience is watching, what do think is a good topic for this week? Also, if you have a video that doesn't perform very well, you can ask it. Be like, why does this video not perform?
18:05It can see your click through rate. It can see when people dropped off, and it can see the comments. It can also see, like, how much of your returning audience and your new audience is watching it.
18:14Like, it is so helpful. I don't know why more people aren't talking about this feature. It is really, really helpful.
18:19And you guys know me. I'm actually somebody where, much as I talk about Cloud and AI and all of this, I really don't think you should use it to be creative. I feel like it's not good for your content to create scripts and hooks, and I hate hooks just in general, but, like, just titles and thumbnails and all that stuff.
18:33I feel like AI is one of the worst things you can do for your brand and your creativity and everything. By using it for data, I think, is really amazing. Amazing.
18:41The new YouTube AI assistant slays down, so go check it out. It's amazing. Let's get into the content idea of the week.
18:48There is so much fun content going around right now. I feel like content is, like, actually funny. Okay.
18:52Content idea of the week is things I didn't stop doing after the trend ended. I love this idea.
19:01You could do this as a YouTube video, a sub sec article, podcast episode, a talking to camera video. Like, there's so many ways you could do this. But doing a talking to camera video is saying things or products or mindsets or advice I didn't stop doing once it stopped being trendy.
19:16So you could talk about skincare that you still use when it stopped being trendy, workouts you still do, wellness products, content advice you still follow even though nobody talks about it, books you still love, like, things that you still do that were really trendy that you still do, like, didn't stop when the trend ended.
19:30I love this idea. I think it's so fun, and it's a good way to, like, again, get this, like, human connection with your audience.
19:36Okay. That's the content idea of the week. As you guys know, every single Friday, I drop a content ideas and trends report.
19:42We have, I think, 400 ideas in Busy Blooming HQ. If you ever need ideas, go to our content ideas vault, and every single Friday, I throw them in there. Okay.
19:50Let's end off the show now with our voice note of the week, our question. If you ever wanna submit a voice note, I'm actually needing more voice notes. So go to busyblooming.ca.
19:58Go to the podcast. I'll actually link in the description as well, but you can literally leave a voice note about anything that you're feeling, thinking, going through, have a question on social media, and we'll answer on the show. I just love a voice note so much.
20:10Okay. Let's listen to this week's this week's voice note. Tess.
20:13My name is also Tess. I've been on TikTok since 2020,
20:17and recently, I've been trying to, like, grow again on TikTok and also post on YouTube and Snapchat. Videos that have been getting the most views recently are videos that like of me whenever I'm like gone and traveling and it's nothing I can like recreate if that makes sense. Feel really stuck, and I really don't know what to do, and I don't know what next steps I need to take within my account.
20:40I know I have the personality for social media and being an influencer.
20:45Just some advice on that. This is such a good question. It's like you were posting on TikTok.
20:49Snapchat is something I just, like, have we need maybe we'll one day at the office have a Snapchat influencer here. Like, I have no idea. But regardless, you're posting on Snapchat, TikTok, and YouTube.
21:00It sounds like you're focusing a lot on, like, what's doing well versus what you wanna do. So here's what I'll say. It sounds like you need a full on content strategy and a vision.
21:14Like, what you need and this can be hard this summer sometimes where I feel like maybe you're not feeling super clear, but just think about it. Like, if you had a million followers, you're gonna be a guest of your favorite podcast.
21:26Like, you guys have heard me say that a million times. What do you want to be known for? Like, what do you want your topics to be about?
21:32If you don't know, pick something and just go with it. We try to make our social media a creative reflection of everything about us in a creative outlet, which it is a bit of those things.
21:46But the way that social media just works in 2026, like we were just saying, the creator the interest media, like, that's what it is. And I think also you have to have the hard truth, I guess, that your social media does not have to be a reflection of everything you're interested interested in. In.
21:59If you could think, like, what are the things you could genuinely create about forever and talk about forever? What do you feel like comes easy to you? Do you find it really easy to do, like, vlogs or get ready with me or talk about certain topics or do styling videos or green screens commentary about something.
22:15Whatever is in alignment and flows with you, like, you will know. And, really, clarity does come from action. Like, you just have to try stuff out.
22:23You probably will pivot. You probably will rebrand and then eventually land. But you really just have to pick something and go with it.
22:28And, again, it's not like a trap where you're niching down. You have to be in that forever, but you build a brand around it. I have I have actually, I think, a playlist here on YouTube that's literally called, like, starting from zero where I go through so many different frameworks you can try.
22:41But with social media, you really just have to pick something. Rather than thinking like, okay. My travel videos are doing well.
22:46Like, instead, think about what you want to work and make it work. Your blue sky scenario then trickle down to your audience. Think of the problems that you solve for them, then get your content pillars, do your brand strategy.
22:57That branding video I did last year about building your brand world could also be really helpful. But I feel like you need a bit of structure because that will really help you. Like like, dream.
23:05Like, just be, crazy dream, cringey dreams, like, feel so big and, like, might feel just so weird to think about. But if you're the most successful in this world of social media you could be, like, what would you wake up every day and talk about and do?
23:21What would you go on podcast and talk about? And what's your opinion on those topics? What's your unique journey on those topics?
23:28Even if it's fashion, it's like, okay. What about fashion? Like, is it for budget fashion or luxury fashion or outfits for your corporate job or, like, all the different angles you could do, but pick something and then have your unique take on it.
23:42And then dream of, like, okay. If it was the biggest it could ever be, like, what would it look like? But I think that will help you a lot, like, just having a content strategy.
23:48And it's so fun. I love a content strategy. Like, it was just the most fun thing ever to do.
23:53Get your Pinterest out. Get your Canva out. Think about, okay.
23:56Like, what do I need to do? What do wanna do? Also, this is a great time to do it.
23:59Like, we were talking about an HQ on Monday episode. Like, it's the next six months of the year. Like, we're in part two.
24:05Part one's complete. You have six months, the best six months of, like, you can do anything and change your entire reality in social media and your brand and your business in these next six months. We're really going into the best six in terms of the creator economy, brand budgets.
24:21People are gonna be back on their phones and back on social media after this month. Like, July is always a bit of a lull, but then August, September, October, like, these are the best months. So it's a really fun time to think about, okay.
24:30Like, what can I be? Who can I be? What could I talk about?
24:33And it's so exciting. Okay. I think this is everything for this week's social media meeting.
24:37I'm dying to know what you think about the whole, like, how Claude and people creating content with AI is changing social media. So let me know down below, but I hope you're doing well.
24:46Happy Friday. Oh my god. We didn't do our weekly win.
24:49You guys, our weekly win. I can't believe I forgot that. Okay.
24:52Our weekly win of the week. So this is the time of the show where we celebrate ourselves every single week, which is very important. So think about for a minute.
25:00Okay. What is something that you did on TikTok, Instagram, YouTube that is worth celebrating this week? My weekly win of the week is doing a ton of reflection planning for the next six months of the year and the last six months of the year.
25:14I love July 1 because, obviously, it's Canada Day, but it does mark being done the first six months of the year. And it's kind of like a mini New Year because you can really look back and think, like, okay. What did I accomplish in the last six months?
25:29What did I feel like is just a consistent problem or resistance point? And then I did a bit of a journaling of what I wanna leave behind and then what I wanna take with me into the next six months and what I do don't wanna take with me.
25:41And I feel so much clarity. Like, I can't describe it. We're doing the Monday, Wednesday, Friday shows and then a bit of a strategy for each, thinking about our HQ app, planning for the fall, couple of really fun things I wanna do.
25:51Like, it was a really nice morning. I did this on June 30 of just reflecting and brain dumping and planning for the next half of the year. So that was my win of the week.
26:00And you should do the same. Like, you should do it. It feels the best.
26:03Okay. Now it's the end of our show. I hope you're doing well.
26:06Well, happy Friday. Thanks for clocking in with me, and I'll see you guys on Monday in HQ or on Wednesday and Friday on YouTube. Okay.
A weekly social-media talk show opens with a bold claim: Claude is quietly ending Instagram and TikTok as we know them by 2026, not by replacing creators, but by making AI-generated content so common that audiences stop trusting anything that looks templated.
Frameworks
Named ideas worth stealing.
18:45concept
3 Things I Didn't Stop Doing After the Trend Ended
Pick a product, habit, or piece of advice that was trendy
Explain why you still use/do it now that it's not trending
Frame it as trust-building, saveable, educational content
A recurring content-idea template for Instagram/YouTube Shorts/TikTok that builds audience trust by revisiting past trends honestly.
Steal forany creator building a trust-first content pillar instead of chasing new trends
CTA Breakdown
How they asked for the click.
VERBAL ASK
02:39product
“visit storyblocks.com/tessbarclay for a limited-time discount”
standard mid-roll sponsor read with screen-share of the tool, delivered smoothly as part of the show's recurring format
A 26-minute weekly creator office meeting that argues the sheer volume of social media advice is what's actually destroying your confidence — and your brand.
How one agency turned $90k in total spend into $1.3M in profit using a four-step system that makes organic video and paid ads compound instead of compete.
Cat Goetze (AskCatGPT) walks Jun Yuh through the build-in-public, AI-assisted machine that turned a Bluetooth landline prototype into a $120K-in-three-days launch.
A 19-minute blueprint for experts who have spent decades building real skills but still have zero online presence — and why 2026 might be the last year the entry ramp is open.
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