Shaan Puri's non-obvious playbook for building an audience, argued in one uninterrupted 17-minute monologue to camera.
Posted
1 weeks ago
Duration
Format
Listicle
educational
Views
60.7K
988 likes
57 · 43
Big Idea
The argument in one line.
Building an audience isn't about maximizing followers or polish, it's about finding the narrow group who cares about your specific obsession, delivering a consistent feeling instead of information, and grinding through 100 pieces of content before judging whether any of it works.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
You're starting a YouTube channel, podcast, newsletter, or social account from zero and keep stalling on what to talk about.
You already post content but track view counts more closely than who is actually watching.
You're delaying publishing because your production quality doesn't feel good enough yet.
You want a framework for what to reveal about yourself so an audience actually feels connected to you.
SKIP IF…
You already have a working content strategy and are optimizing distribution, not the foundational approach.
You want tactical platform advice like posting times, hashtags, or algorithm tricks rather than a positioning framework.
TL;DR
The full version, fast.
The core mistake creators make is optimizing for the biggest possible audience instead of the right one. The fix is a set of eight rules: pick who you want to reach rather than how many, build content around your genuine obsessions ('inner nerd') rather than guessed demand, reveal your track record, service, work, dreams, and hobbies (the five Ds) so people feel connected to you, and accept that length only fails when it's boring. Skip worrying about production quality early, since interesting content with rough packaging beats polished content with nothing to say. Instead of chasing view counts at the start, build a one-hour 'binge bank' strong enough to convert a stranger into a fan. Remember people remember a feeling, not information. And run the rule of 100: make 100 pieces of content, improving one thing each time, before judging the format.
Free for members
Chat with this breakdown — free.
Sign in and you get 23 free chat messages on us — ask for the hook, quote a framework, find the exact transcript moment, generate a markdown action plan. Bring your own key when you want unlimited.
States the core claim up front: people don't want information, they want a feeling, and content only fails when it's boring, not when it's long.
01:00 – 02:28
02 · Lesson 1: Who, not how many
Argues that the identity of your audience matters more than its size, using Tim Ferriss's 100-CEOs-vs-100,000-readers framing and the GM vs. Ferrari market-cap comparison.
02:28 – 05:03
03 · Lesson 2: Find your inner nerd
Says the question isn't what the audience wants, it's what you nerd out about, illustrated by a model-train-obsessed uncle, a perfume-tour creator, and a menswear blogger.
05:03 – 07:12
04 · Lesson 3: Learn the five Ds
Introduces the five Ds framework, Done, Deliver, Do, Dream, Dork out, as the content pillars that make an audience feel connected to a creator.
07:12 – 07:55
05 · Lesson 4: No such thing as too long, only too boring
Uses Joe Rogan's three-hour episodes as proof that length isn't the limiting factor for content, boredom is.
07:55 – 09:08
06 · Lesson 5: A-plus content, C-minus production
Warns against over-investing in cameras and packaging early, pointing at the rough early videos of Chris Williamson, Mr. Beast, and Joe Rogan.
09:08 – 10:03
07 · Lesson 6: Create a binge bank
Reframes the early low-view-count phase as building a one-hour 'binge bank' of content strong enough to convert a stranger into a fan.
10:03 – 12:05
08 · Lesson 7: Sell a feeling, not information
Argues creators sell an underlying feeling, not facts, citing David Blaine (awe), James Clear (self-control), Dana White (holy-shit moments), and CrossFit (satisfying sweat).
12:05 – 12:55
09 · Lesson 8: Be so good they can't ignore you
Relays Mr. Beast's rule of 100: make 100 videos, improving one thing each time, as the real algorithm to follow.
12:55 – 17:20
10 · Recap and closing: real beats polished in the AI era
Runs back through all eight rules, then closes on why authenticity will matter more as AI content becomes hyper-optimized and addictive.
Atomic Insights
Lines worth screenshotting.
Who follows you matters more than how many follow you: 100 Fortune 100 CEOs reading your work is worth more than 100,000 random readers.
General Motors sells 2.6 million cars a year and is worth $50 billion; Ferrari sells 13,000 cars a year and is worth $80 billion, because it sells to fewer, higher-value customers.
The question to build content around isn't what the audience wants, it's what you personally nerd out about, because that's the one angle nobody else can copy.
The internet is big enough that even an obscure obsession, like perfume tours or menswear pant cuffs, has thousands or millions of equally obsessed people looking for exactly that content.
If your definition of success is fame, you'll likely feel like a failure for years; if it's showing up to talk about what you love, you win every single day you do it.
The five Ds an audience needs to know about a creator: what you've Done, what you Deliver, what you Do, what you Dream about, and what you Dork out about.
There's no such thing as content that's too long, only content that's too boring; Joe Rogan's three-hour episodes prove length isn't the actual limiting factor.
Early videos from Joe Rogan and Mr. Beast had terrible production value; the interesting content came first, and the polish came years later.
In the early days when view counts are tiny, the goal isn't the numbers, it's building a 'binge bank': one full hour of content strong enough that a stranger who binged it all at once would become a fan.
People don't remember information from content, they remember a feeling: David Blaine sells awe, James Clear sells self-control, the UFC sells 'holy shit' moments, and CrossFit sells a satisfying sweat.
Mr. Beast's advice for aspiring creators is the 'rule of 100': make 100 pieces of content, and each time, improve exactly one specific thing.
The rule of 100 filters out unserious creators by default, because most people quit long before reaching video 100.
As AI-generated content becomes hyper-optimized and addictive, what increasingly stands out is a person who feels real instead of performative.
Takeaway
Pick who, not how many, and give them a feeling
WHAT TO LEARN
Audience-building comes down to targeting the right narrow group, revealing yourself through the five Ds, and delivering one consistent feeling, backed by a hundred reps before judging any of it.
02Lesson 1: Who, not how many
Optimize for who follows you, not how many, since a small audience of the exact right people is worth more than a huge audience of random ones.
Ferrari sells 200x fewer cars than General Motors but is worth more, proof that a narrower, higher-value audience can outperform a mass-market one.
03Lesson 2: Find your inner nerd
Build content around your own specific obsession rather than a guess at what the audience wants, since that's the one angle nobody else can copy.
The internet is large enough that even a niche obsession has thousands of equally obsessed people waiting to find it.
Judge success by whether you're consistently talking about what you love, not by whether you've hit a fame threshold, since the first standard is achievable every single day.
04Lesson 3: Learn the five Ds
Reveal the five Ds so people feel like they know you: what you've Done, what you Deliver, what you Do, what you Dream about, and what you Dork out about.
05Lesson 4: No such thing as too long, only too boring
Length isn't the failure mode of content, boredom is, so don't artificially shorten something that's genuinely interesting.
06Lesson 5: A-plus content, C-minus production
Skip investing in expensive production early, since the biggest creators' earliest work was rough, and interesting content mattered more than polish.
07Lesson 6: Create a binge bank
In the pre-audience phase, measure progress by whether you've built a strong one-hour 'binge bank,' not by current view counts.
08Lesson 7: Sell a feeling, not information
People remember the feeling content gives them, not the information in it, so identify the specific feeling your work should reliably deliver.
09Lesson 8: Be so good they can't ignore you
Follow the rule of 100: make 100 pieces of content, improving one specific thing each time, before deciding whether a format works.
The rule of 100 doubles as a filter, since most people quit long before their hundredth piece of content, leaving little competition for those who don't.
10Recap and closing: real beats polished in the AI era
As AI-generated content gets more optimized and addictive, showing up as a real, unpolished person becomes a bigger differentiator, not a smaller one.
Glossary
Terms worth knowing.
The five Ds
A framework for the personal details an audience needs to know about a creator: what they've Done, what they Deliver, what they Do, what they Dream about, and what they Dork out about.
Rule of 100
Mr. Beast's benchmark of making 100 pieces of content, improving one specific element each time, before judging whether a format or channel works.
Binge bank
A backlog of roughly one hour of strong content built before an audience exists, sized so a new viewer who found it all at once would become an instant fan.
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
17px
metaphoranalogy
People do not want information. They want a feeling. There is no such thing as too long.
There is only too boring. You need A -plus content with C -minus delivery. The rule of 100.
100 videos every time. Choose one thing to do better. If you've ever thought about building an audience or building a brand online, this video is for you because I've done it.
In the last five years, I've built a podcast. This podcast has done over 100 million downloads. We've got a million YouTube subscribers, half a million on Twitter.
I've got some experience of building audiences and I've learned what I would call a pretty non -conventional playbook. So this is my non -obvious advice for you because you've heard all the obvious advice. The obvious advice is you should post consistently and you should do X, Y, Z.
This is not that. Okay, so here's the advice. That if I was sitting down younger me who was interested in doing this, actually wanted to be a content creator, wanted to have an audience, these are kind of the hard lessons learned.
Non -obvious piece of advice number one, who follows you is what's important, not how many people follow you. I heard Tim Ferriss say this once. He said, would you rather have 100 ,000 people on earth at random read your book or the 100 CEOs of the Fortune 100?
That 100 is worth more than 100 ,000. And so you really want to get intentional about who is the audience that you really, really care about. If you're making sports content for athletes, then you really want to figure out who's that type of person.
How do I make sure that my content will resonate with them? I'm okay getting less views. I'm okay getting less likes as long as it's the right people and the right likes that my message is finding the right ears.
You know, just to give you like a business analogy, there's a car analogy, which is dangerous because I'm like the only guy on earth that doesn't care about cars. But General Motors will sell, I don't know, two and a half million cars a year. the company's worth $50 billion.
Ferrari sells 13 ,000. So 2 .6 million versus 13 ,000, but Ferrari's worth 80 billion. It can sell 200 times fewer customers than GM, but still be more valuable because it's getting luxury customers, high -end customers.
And I think if you are like me, you're creating ideally like sort of upmarket content. You're creating content that is a little bit more intelligent, not the sort of like. mass market stuff, unless that's really the game you want to play.
Hey, real quick, if you listen to this episode and you like what you're hearing, don't worry. You don't have to take any notes. The sponsor of today's episode, HubSpot, has put together everything in this episode as a free guide for you to download all the notes, everything I'm talking about here in a nice, clean little note structure for you.
It's in the link in the description below. All right, number two. Most people don't know what they should talk about.
And I have some advice here, which is very simple. I got this from my trainer. He said, look, the best products in the world are ones where the founder just pushes a little bit of themselves out into the world.
It's like, you know, going inside out. Just whatever's in your belly, how do you push it out? I call this finding your inner nerd.
The question you should ask yourself is not kind of like, what does the audience want? But what is the thing you nerd out about the most? Maybe it's something that sounds a little boring or you like it to a degree that's sort of abnormal.
That weird is something you want to lean into, not lean away from. So it might look odd to others, but it feels right to you. For example, I remember going to my uncle's house one time and he took me to the basement.
Don't worry, it's not that type of story. Down in the basement, he's got a model train set up. And every night he was spending hours tinkering with this model train set.
It was so elaborate. And he flicked it on to show me and he showed me that the lights, the timing of the green lights and the yellow lights were like realistic. So he's showing me like his proudest work and I'm thinking, wow, my uncle's the biggest dork.
But for content, that's actually what you want. Because it turns out the internet is this amazing thing where you will find the other thousand, 10 ,000, 100 ,000, or million people who are just as nerdy about the same topics as you.
This is why you'll see creators who go viral about random stuff. We talked on this podcast before about the woman who's doing perfume tours in New York. She's just nerding.
Her inner nerd is about scent. And she knows more about scent than you know about scent. She cares more than you care, but she will find the audience of people who care as much about.
perfume and scents as she does. There's a guy who does workwear, like men's style. And he just loves writing about the pant cuffs and the hems and the cuts.
And he'll write a thousand words on this stuff, something I would never do. But one, it eliminates competition because while there's many people creating content, very few people will have the same taste palette, the same inner nerd as you. So you end up in this, if you just follow that, you're just honest about it, you'll end up.
almost with no competition, which sounds crazy. It's like being in an incredibly crowded room, yet you have five feet of space all around you. And the second is that success is a guarantee.
Because if your version of success is, am I famous with millions of followers yet? You're going to be unhappy for a long time, probably forever. But if you really just focus on, dude, how do I just talk about the stuff that I love, the stuff that I find really fun, then every day is a win and you will attract brick by brick the right audience for you.
You shift your odds of success from less than 1 % to 100 % because you're going to be playing a different game. You know, the game you'll be playing is where playing is winning versus only if I'm successful, then it's a win. Learn the five Ds.
So most people just want to be famous, but I recommend having a different goal. The goal is not to be well -known, it is to be known well. What does that mean?
What does it mean for somebody to know you well? Well, you want to be able to share your stories, your hopes, your dreams, your fears, your obsessions. I call these the five Ds.
So the first D is done. What have I done? What is my track record?
Your audience should know that about you. What have you done in life? Deliver.
What do you deliver for people who follow you? What's the service you offer? What's the value add you give them?
Why should somebody follow you? Do. What do you do for work?
What do you do for fun? What do you like to do? People should know about your work, your hobbies, those sorts of things.
Dreams. What are you shooting for? What's the dream?
For example, if you follow Gary Vee, you might know that Gary Vee's dream is to buy the Jets one day. And he tells people this very openly. And it's a way, it's a point of attachment.
It's something people can remember about you, something they can know about you, something they can relate to. So you got to know what you do. what you deliver, what you've done, what you dream about.
And lastly. dork out about. What are you really into?
What do you collect? Because that's the stuff people are going to send you. And it's amazing when you wake up and your inbox is full of almost like people all around the world hunting down the things that you will find awesome because they understand you and they know you well.
And every day you're going to be receiving little gifts, little nuggets from people. Not just people saying, hey, I love your content. But hey, man, have you seen this?
You're going to love this. That's what happens with me with this podcast. People know I nerd out about, I dork out about.
Niche internet businesses, businesses that are off the radar, people who live life a certain way, highly intentional ways they live life. And so that's what they send me. Every day I wake up, it's like Christmas day.
I got gifts to unwrap about that stuff. If you do the five Ds, two things will happen. One, the audience feels more connection with you.
So the key is connection. You don't just want them to know your name and your face. You want them to actually know your story, know what you're all about, know what you're into, know your dreams, all that stuff.
And the second is that you get luckier. You know, when people know you really well, they're going to send you the right types of deals, the right types of recommendations, the right types of products. Lesson number four.
Part of me is thinking right now as I'm recording this video, man, this is getting kind of long. Should I keep this shorter? But you're still here.
There's a rule in content, which is that there's no such thing as too long, only too boring. If you want proof. Go look at the number one podcaster in the world, Joe Rogan.
His average episodes are three hours long. And he said when he started that all of his friends told him like, dude, that's ridiculous. You need to have like a 22 minute podcast, a 44 minute podcast.
The average length of the daily Americans commute. And he just said, no, I want to have the types of conversations. I like having long conversations with people.
I like hanging out with people for a while. That's when I feel like I really get to know them. And it works because there is no such thing as too long.
There's only too boring. And if you ever feel like something's too long. You just have to reframe it in your mind.
Maybe it's too boring and try to make it more interesting instead. All right, number five, don't worry about your writing style or your production quality up front. What you want to do when you start with content is avoid the trap of thinking you need a fancy camera and a fancy set and it needs to be written well.
No, no, no. You need A plus content with C minus delivery. That is a great starting point because what people try to do instead is they try to have A plus delivery.
with C minus content, and that's a death trap. You're going to waste hours on your packaging, on your post -production, instead of just trying to find the most interesting stuff you can and have interesting things to say. If you want evidence.
Go look at some of the most famous podcasters you see today. Go look at Chris Williamson's old videos. They're all there online.
You can go see them. Go look at Mr. Beast's channel.
Go scroll. Just go on YouTube and click oldest. You'll see him in his bedroom in a white t -shirt with no production value, literally counting to 100 ,000.
He's doing something interesting, but he doesn't look that interesting. Go look at Joe Rogan's original episode. It's crazy.
It's like After Effects snowflakes falling on his head. It's like cheesy as all hell. He's using an old, ugly webcam.
And he became the king of podcasts. And the reason that works is because you focus on content first, packaging later. Number six, all right, we're getting to the end here.
Create a binge bank. At the beginning, when you try to create content, your numbers are going to be small, which will lead you to have doubts, which will lead you to think to yourself, man, should I even be doing this? It's kind of embarrassing.
What's the point of even doing this? Well, here's the trick. At the beginning, instead of focusing on the fact that eight people viewed your content, tell yourself you're building an asset.
You're building a binge bank. A benchmark is sort of like your personal Netflix, like binge -worthy show. It's like an hour of content that if somebody consumed, they would love you.
And you just need to have an amazing hour, whether that's, you know, six or seven blog posts, whether that's, you know, six or seven videos or podcast episodes. You just want to create that seven, eight, that first season of content. That sure, nobody's watching today, but if they ever did binge it and they went an hour straight of your content, they would walk away being like, wow, who is this guy?
Who is this girl? I love them. This person's amazing.
Why aren't more people talking about this? That is your goal at the beginning. You don't focus on the number.
You focus on creating that power hour of content. Lesson number seven, people do not want information. They want a feeling.
I was wrong about this for a long time. I thought that I needed to have the most interesting, intelligent information in the world. And I really focused on content as this sort of transfer of information.
But the truth is that if you ask people, even people who are a fan of you, hey, people will come up to you all the time. I'm out with my family. They'll say, oh, man, hey, I love the channel.
I love the show. I love the podcast. It's so amazing.
And I'll say, awesome. What's something that you've taken away from it? What's your favorite episode?
What's something you learned recently from it? People really struggle to do that. And it's not a knock on them.
It's just the way that people consume content, which is that. A lot of content is going to go in one ear and out the other, but something happens in between it coming in and it coming out, which is that a person has a feeling. And so the advice I got on this, which turned out to be very true, was to think of your channel, your blog, your website, your book, whatever it is, as a little shop in the world's most crowded flea market.
And you're not selling stuff, you're selling a feeling. So for example, David Blaine sells the feeling of awe. When you see him do something that just blows your mind, it's awe -inspiring.
It doesn't matter whether he's swallowing a frog or he's suspended in an ice cube for 18 hours or he's levitating on the street. He is trying to sell the feeling of awe. He finds a million different ways to give you that feeling.
James Clear, the author of Atomic Habits, sells the feeling of self -control, a feeling that you could take control of your life. And all of his advice, no matter what the blog is about, will give you that underlying feeling of control. Dana White has said this.
He goes at his press conference, he said, we sell holy shit moments live on pay -per -view. You know, holy shit, that's the feeling that they sell. Every fight is just designed to create a holy shit moment.
Tony Robbins sells a feeling of motivation and CrossFit sells you like a satisfying sweat at the end of every workout. Is CrossFit actually the best workout? No, but they're amazing at delivering a satisfying sweat and that gets people addicted.
And if you give people a feeling once or twice, you might get a follow. But if you can give people that feeling every day, you'll get a lifelong fan. And so find out the feeling you want to sell and then figure out how to deliver that consistently, more reliably than they can get anywhere else, and they'll keep coming back to your shop.
Lesson number eight, be so good they can't ignore you. So I've become friends with Mr. Beast over the last few years, and I love his attitude towards winning.
When people ask him for advice on how to be a successful YouTuber, which he gets all the time, he just tells them one very simple thing. Make 100 videos. In every video, pick one thing to do better.
The rule of 100. 100 videos every time, choose one thing to get better. It could be the thumbnail, the hook, the storytelling, the color editing.
It doesn't matter what it is. Pick one thing every time and do it. And come back and talk to me after you've done that 100 times.
This is amazing advice on two levels because number one, it just shoes people away because most people are not serious. And so you gave them, you gave unserious people a serious task that'll just keep them busy. They won't ever come back because they won't do it.
And the people who do do it by the 100th video, they never need to come back. They don't need his advice. They're too busy with their success.
And so this rule of 100 is the real algorithm that you should follow. Forget the newsfeed. The algorithm is 100 pieces of content each time, pick one and do it well.
If you do that, you will become so good that they can't ignore you. And so that's my unconventional advice for anybody who wants to be a creator. Let's review.
So the first thing you will do is you will stop worrying about the numbers. You will think about who you want to follow you more than how many people follow you. And you'll try to make content working backwards.
Imagine they were sitting in that chair in front of you. Could you with a straight face tell them this? Would they get excited or would they be like, you know, this is kind of whack.
So focus on who, not how many. Number two, unleash your inner nerd. It is what differentiates you and it creates a world where somehow there's a billion people creating content and you will have no competition because nobody can match your taste palette, the things you nerd out about and the way you nerd out about them more than anybody else.
Number three, you want to remember the five Ds. So when you create content, write these. what have I done?
What do I deliver? What do I do? What do I dream about?
What do I dork out about? And create, that creates your content list. You want to create storylines underneath each one of those.
If you just sit for 10 minutes and you just brainstorm ideas under each one of those Ds, you'll have like a year of content, a pipeline that you could then attack. Number four, there's no such thing as too long. There's only too boring.
Content should be as long as it is interesting. That's the rule. Number five, don't worry about packaging.
You want A -plus content with C -minus packaging, not C -minus content with A -plus packaging. Go look at all your favorite creators. Go sort by oldest.
Go read their old stuff. It's terrible. The packaging is always terrible.
But the interestingness was always there. They always find heat first before they find polish. Number six, the trick.
At the beginning, when your numbers are low, is to focus on not the numbers, but creating a binge bank. Create your one hour of material, like a Netflix show. If somebody binged you, they would walk away saying, I love this person.
This person's amazing. I can't believe they don't have a big following. I'm so lucky to be here first.
Number seven, make sure you remember that at the end of the day, you deliver a feeling to people, not information. Find out what that feeling is. David Blaine feeling is awe.
James Clear is a self -control. The UFC is his holy shit moments. You know, CrossFit is a satisfying sweat.
Figure out the feeling you want to deliver and then deliver that more consistently than anyone else. That is your winning strategy. And lastly, the rule of 100 from Mr.
Beast. If you're going to make content, focus on making 100 of them before you judge yourself. And each time, just try to make one thing better.
And if you do the real work, you will become so good they can't ignore you. If you look at what people hate about content creators now, it's definitely like a processed foods type of thing. It's like there's something artificial about the whole thing.
It lost some of the charm of the early days when people were just vlogging their life or people would sort of stumble into an audience. They didn't start for that reason. They were just sharing their work online or expressing themselves or putting their art out there and like they would get a following.
And now people know there's big rewards for doing it. And so it attracted kind of the wrong type of person or the wrong mentality. And I think in a world of AI, where literally the computers are going to be making content that's hyper addictive and hyper entertaining.
What's going to be left is going to be when you bump into a person that feels real. And we all have very good bullshit detectors. We can actually sense when somebody's real and it stands out and it's very different.
And so I just think that's going to be the... place where the water's not going to drown you. If you actually operate that way, that'll be what sustains in the future and I think is what people crave more than ever now.
You see this Sam Sulek. He's a bodybuilder guy. You just kind of get to go on a workout with him.
He talks while he's doing it. It's pretty live. He doesn't feel like he's performing for you.
He feels like he's letting you in. It's surprising to people why that was so successful, but to me, it's not very surprising because I think if you notice, a lot of what I said boils back down to Just be yourself.
But the problem is if you tell somebody just be yourself or be authentic, these are hollow words. And so what I wanted to give people was the actionable playbook of how you actually be yourself. At the end of the day, you do all that stuff, I guarantee you, you will have as big of an audience as you desire.
And maybe you'll find that being famous wasn't always cracked up to me, but that's another message for another day. For now, take this, use this well, go forth and prosper.
The Hook
The bait, then the rug-pull.
The host opens by stacking his punchlines up front, the rule of 100, the five Ds, A-plus content with C-minus delivery, before backing into the case for each one. He's built a podcast past 100 million downloads and a million YouTube subscribers, and the advice here is deliberately the opposite of the generic "post consistently" playbook.
Frameworks
Named ideas worth stealing.
05:11acronym
The Five Ds
Done
Deliver
Do
Dream
Dork out
The five categories of personal detail an audience needs to know about a creator to feel real connection: their track record, the value they deliver, their daily work and hobbies, their ambitions, and their specific obsessions.
Steal forcontent pillar list for any personal brand or newsletter
12:27concept
Rule of 100
Make 100 pieces of content, choosing one specific element to improve each time, before judging whether the format or channel works.
Steal forcontent production cadence for any new channel or niche
01:47concept
GM vs. Ferrari
General Motors sells far more units but is worth less than Ferrari, which sells 200x fewer cars to a narrower, higher-value customer base. Used as the business case for prioritizing audience quality over audience size.
Steal forpositioning a premium or niche offer against a mass-market competitor
09:25concept
Binge Bank
Build one hour of content strong enough that a stranger who consumed it all at once would become a fan, before worrying about current view counts.
Steal forcontent strategy for the pre-audience, zero-traction phase
CTA Breakdown
How they asked for the click.
VERBAL ASK
02:12product
“The sponsor of today's episode, HubSpot, has put together everything in this episode as a free guide for you to download, all the notes, everything I'm talking about here, in a nice, clean little note structure for you.”
Soft mid-roll sponsor read framed as a value-add (a free notes download) rather than a hard product pitch, placed right after the first lesson lands.
Add Modern Creator as a preferred source and Google shows you more of our breakdowns in Search, Top Stories, and AI Overviews. It only changes what you see, and you can undo it in your Google settings anytime.
Add to Preferred SourcesOpens your Google source preferences with us pre-loaded. Tick the box and you're done.
Sam Parr and Shaan Puri turn the last 100 days of the year into a working system, then wander through jelly bean jars, voices in your head, and a hundred year old newspaper dynasty.
Sam Altman's executive coach spends 86 minutes with the My First Million hosts turning founder anxiety, conflict-avoidance, and self-talk into experiments you run on yourself.
A 90-minute deep dive into the venture studio, real estate compounding, and time-optimization system that turned a millionaire skateboarder into a near-billionaire operator.
A creator who took one Instagram account from zero to 10,000 followers in 60 days on an iPhone breaks down the four things he'd focus on starting from scratch.
A fitness-and-supplements creator says a meeting with Meta confirmed it: Instagram's Edits app and algorithm now reward fast, unpolished, phone-shot content over studio production — and it just cost him his videographer.
00:17
00:31
00:42
00:58
01:11
01:24
01:32
01:59
02:19
02:34
02:42
02:50
03:08
03:21
03:47
04:00
04:13
04:20
04:39
04:50
05:00
05:17
05:44
05:57
06:05
06:23
06:36
06:52
06:58
07:09
07:41
07:49
08:16
08:28
08:43
08:55
09:12
09:25
09:51
10:17
10:30
10:43
10:54
11:06
11:21
11:32
11:42
12:01
12:14
12:40
12:56
13:02
13:15
13:47
13:52
14:07
14:21
14:31
14:47
15:06
15:17
15:29
15:42
15:55
16:08
16:23
16:30
16:47
16:58
17:13
53:38
1:26:06
1:30:44
12:44
17:58
09:28