22:21Evan Seech · Tutorial
How to Scale a High-Ticket Call Funnel With Meta Ads
A four-step breakdown of the offer, funnel, pixel data, and spend rules behind a profitable Meta ads call funnel.
January 9thThe argument in one line.
Scaling an ad account has almost nothing to do with daily tinkering: a five-minute system check, a staged review cadence, and a protected block of revenue-generating activities replace it entirely.
Read if. Skip if.
READ IF YOU ARE…
- You run paid ads for your own business or for clients and aren't sure what to actually do between launching a campaign and checking results.
- You're a solo media buyer or agency owner who feels like you have to be inside the ads manager constantly to keep accounts safe.
- You've launched ads, built the funnel, and now have unstructured hours in your day with no clear priority order.
SKIP IF…
- You've never run a paid ad campaign and have no accounts to check or scale yet.
The full version, fast.
Evan Seech says he's barely inside his own ad accounts, and this group-call recording explains why. The daily task is a five-to-ten-minute system check: refresh the funnel, check Typeform for spam, glance at the ad account for anything broken. No CPMs, no click-through rate. Every four to five days, pull performance to catch ad fatigue. Every seven days, on a fixed day and time, do a full stat pull and fix exactly one bottleneck at a time. Outside of that, four to six protected hours a day go to "attention activities" in strict order: sales follow-up through a self-sorting CRM list, keeping 20-30 ads in reserve, a content cadence across YouTube/text/email/lead magnets, capped fulfillment, and weekly long-term planning. A nightly "power list" of one to five must-dos keeps the whole thing anchored.
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00:00 – 00:59
01 · Cold open: why most advertisers are overdoing it
Evan Seech introduces himself and the premise: he's hardly inside the ad account, and this group-call recording will show the (short) list of daily actions he actually takes.
00:59 – 03:52
02 · Who this is for, and the daily system check
Framed for operators who launched ads and don't know what to do next. The daily habit: refresh the funnel, check Typeform for spam, spot-check the ad account. Five to ten minutes, nothing more.
03:52 – 06:55
03 · The three-tier cadence, plus a live bottleneck fix
Daily system check, a performance pull every 4-5 days for fatigue, and a full stat pull every 7 days (Fridays, fixed time). Walks through a real case: a 2.6% page-conversion bottleneck being isolated and tested while every other variable (scripts, follow-up) stays frozen.
06:55 – 11:13
04 · What the daily check actually is (and isn't)
Q&A clarifies the daily check is a pure health check, not a stats review. The domain-lapse story: a client's funnel went dark for hours because nobody caught an expired domain. Then the CPM-paranoia DM from a member reacting to every hourly swing.
11:13 – 13:05
05 · Attention activities, defined
Four to six protected hours a day for "attention activities," calendar-blocked and overridable only by sales calls (via a Calendly keyword override). Fulfillment gets deliberately capped to force bottlenecks like a copywriting gap to surface and get hired out.
13:05 – 19:50
06 · Priority one: a self-sorting sales dial list
Walkthrough of the HubSpot CRM active-list setup: calls on the calendar first, then near-term bookings, no-shows/cancels within 30 days, new applications, webinar opt-ins, down to cold long-term follow-up. Includes the monthly feedback-call habit and a real-estate client example where feedback calls exposed a belief-gap objection.
19:50 – 22:41
07 · Priority two: always keep ads in reserve
Keep 20-30 ads banked with fresh angles and winter iterations. Pencil in a fixed weekly filming block (about three hours); Evan pre-paid for a studio with a cancellation fee to force himself to show up.
22:41 – 26:57
08 · Priority three: a content cadence across four channels
Two YouTube videos a week is the sweet spot (three-plus shows diminishing returns), paired with one text/short-form channel, newsletters 3-5x/week under two minutes, and one gated lead magnet a week.
26:57 – 28:47
09 · Priorities four and five: capped fulfillment, weekly long-term planning
Content and ads get forced onto the calendar even with no external deadline. A weekly team meeting reviews real KPIs and asks what specific problem any bigger move (a second webinar, a cash sweep) is meant to solve.
28:47 – 29:56
10 · The power list: five must-dos, every night
A nightly checklist of one to five non-negotiable priorities, one to two nice-to-haves, and a couple of health habits, written the evening before so the next day stays anchored.
Lines worth screenshotting.
- A daily ad-account check should take five to ten minutes and look only for broken things, not CPM or click-through-rate trends.
- Pulling performance every four to five days, not daily, is enough to catch ad fatigue before it costs real money.
- A full stat pull belongs on one fixed day and time each week so review becomes a habit instead of a reaction.
- A funnel left unchecked for even a day can burn an entire ad budget into oblivion, as happened when a client forgot to renew his domain.
- Fixing one bottleneck at a time, like page conversion, while holding every other variable constant isolates what actually moved the number.
- Four to six hours of daily "attention activities" should be calendar-blocked, and only sales calls are allowed to override that block.
- Capping fulfillment time, down from an entire day to three hours, forces real bottlenecks like a copywriter shortage to surface so they get hired away.
- A CRM should be ordered as one auto-populating priority list, from calls already on the calendar down to five-webinar-old leads, so a setter never has to decide who to call next.
- Calling people a month after they no-show or cancel for pure feedback, not a resale, surfaces real objections, like leads believing $50,000 isn't enough to invest in real estate.
- Two YouTube videos a week beats one, but three starts to show diminishing returns and four shows big diminishing returns.
- Keeping 20 to 30 ads in reserve, plus a weekly three-hour filming block, prevents a scramble for new creative when an ad set fatigues.
- Giving away a lead magnet directly in the DMs instead of gating it behind an opt-in form wastes the entire list-building opportunity.
- Pre-paying for something, like a studio membership with a cancellation fee, is one way to force a recurring task like weekly ad filming to actually happen.
- Blocking one day a week entirely for filming and client work, with no exceptions, is how a weekly content cadence survives a busy schedule.
- Before scaling any initiative, like adding a second weekly webinar, the real question is what specific problem it solves, not whether it sounds good.
- A nightly "power list" of one to five must-do priorities, plus one to two nice-to-haves, keeps a day anchored even when something urgent interrupts it.
A Five-Minute Check Beats Daily Tinkering
OPERATING CADENCE
Evan Seech barely touches his own ad accounts: a five-minute daily check, a staged weekly review, and protected hours each day for the few activities that actually grow revenue.
02Who this is for, and the daily system check
- A daily account check should take five to ten minutes: refresh the funnel, check Typeform for spam, and glance at the ad account for anything broken.
- On the daily check, skip CPMs and click-through rate entirely. The only question is whether something is obviously broken.
- Agencies should run the same quick spot-check across every client account each morning, not just their own.
03The three-tier cadence, plus a live bottleneck fix
- Every four to five days, pull performance just to check whether any ad set is fatiguing, not to re-run a full stats report.
- Reserve one fixed day a week, same time every week, for the full stat pull. Consistency matters more than which day it is.
- When a bottleneck is found, like a weak page-conversion rate, hold every other variable constant (sales scripts, follow-up) so the one change being tested is isolated.
04What the daily check actually is (and isn't)
- An unchecked funnel can burn an entire day's ad budget. One client's page went down because he forgot to renew his domain, and nobody caught it for hours.
- Watching CPM swing by the hour and reacting to each number is a trap. The metric that matters daily is whether cost per call stays acceptable.
05Attention activities, defined
- Block four to six hours a day for 'attention activities,' anything that gets outside attention like ads, content, or sales follow-up. Only sales calls are allowed to override that block.
- Capping fulfillment work, from an entire day down to three hours, forces real bottlenecks like a copywriting gap to surface so they get delegated instead of absorbed.
06Priority one: a self-sorting sales dial list
- Order a CRM dial list by proximity to revenue: calls already on the calendar first, then bookings one to four days out, then no-shows and cancellations within 30 days, then cold leads.
- A setter should never have to decide who to call next. An auto-populating active list or smart view should hand them the next name.
- Calling no-shows and cancellations a month later purely for feedback, not a resale, surfaces real objections, like leads believing they can't afford to invest with only $50,000.
07Priority two: always keep ads in reserve
- Keep 20 to 30 ads banked at all times, with fresh angles ready, so a fatiguing ad set never forces a scramble.
- Pencil in one fixed block a week, about three hours, just to film ads. Pre-paying for a studio with a cancellation fee is one way to force the block to stick.
08Priority three: a content cadence across four channels
- Two YouTube videos a week is the sweet spot. Three starts to show diminishing returns, and four shows big diminishing returns.
- Pair YouTube with one text-based or short-form channel, run newsletters three to five times a week under two minutes to read, and ship one strong lead magnet a week.
- Always gate a lead magnet behind an opt-in. Handing it over directly in the DMs wastes the one chance to capture the lead.
09Priorities four and five: capped fulfillment, weekly long-term planning
- Block content and ad-filming into the calendar by force, even with nothing urgent pushing for it, because content never has an external deadline of its own.
- Hold a weekly meeting to review the real KPIs and ask whether any bigger move, like a second webinar or a cash sweep, actually solves a specific problem.
10The power list: five must-dos, every night
- Write a 'power list' the night before: one to five priorities that must get done, plus one to two nice-to-haves and a couple of health habits.
- If something unplanned comes up mid-day, it only earns a slot if it's genuinely more important than the priorities already on the list.
Terms worth knowing.
- Attention activities
- Evan Seech's term for any task that drives outside attention or revenue, like ad creation, content, or sales follow-up, protected in a four-to-six-hour daily calendar block that only a sales call is allowed to override.
- System check
- The sub-ten-minute daily habit of refreshing the funnel, checking Typeform for spam, and glancing at the ad account to confirm nothing is broken, done without analyzing CPMs or click-through rate.
- Ad fatigue protocol
- The review triggered every four to five days when an ad set's results have been declining over that window, used to decide whether creative needs to be refreshed.
- Bottleneck-breaking analysis
- The weekly, fixed-day review where stats are pulled across the funnel and the team decides which single metric needs fixing before spending more on ads.
- Power list
- A nightly list of one to five non-negotiable priorities for the next day, plus one to two nice-to-haves, written the evening before.
- Smart list / active list
- An auto-populating CRM segment (Close calls it a smart view, HubSpot calls it an active list) that sorts leads by calling priority so a sales rep always knows who to dial next.
Things they pointed at.
13:33toolHubSpot
11:13toolCalendly
06:13tooliClose
Lines you could clip.
00:00
“I don't know what some advertisers do every single day. Like some of you guys will be inside of your ad account and you're just tweaking out 24/7, just pushing buttons all day, just refreshing the ads manager. You don't want to be doing that.”
07:51
“If you're not spot-checking stuff, it would spend into oblivion for a whole day, especially as an agency.”
09:16
“Dude, my CPMs today are 174. Dude, my CPMs today are 123. Dude, my CPMs are 155. Bro, my CPMs are 90. I think we're hitting something good. I was like, stop tweaking out.”
23:10
“Two is a good increase, a pretty exponential increase if you just bump from one to two. Three is kind of pushing it. You start to see diminishing returns after that. Four, big diminishing returns.”
28:48
“Call it a power list. It's literally just a checklist. Priority one, two, three, four, five. If these things don't get done, then I'm not sleeping.”
Word for word.
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I don't know what some advertisers do every single day. Like some of you guys will be inside of your ad account and you're just tweaking out 24 seven, just pushing buttons all frigging day, just refreshing the ads manager. You don't want to be doing that.
All right. My name is Evan Siege. I run some of the biggest accounts in the B2B space, in the coaching space.
We've worked with some absolutely huge names and currently work with some huge names. And I'll tell you this straight up. I am hardly inside of the ad account.
The daily actions that I take inside of the account would actually shock a lot of you guys, because honestly, not really many daily actions to do so in this video i kind of want to just roll things back and give you guys a quick insight into what i do on a daily basis and this is a group call recording from our inner circle group where again i just talk about basically the daily actions that you should take as a business owner running your own ads or a media buyer running multiple accounts inside of the ads manager so you wake up what should you be doing on a daily and weekly basis to manage and scale your accounts it's going to shock you too because it's not a lot of so watch this video let's roll So I had a lot of guys that were basically like launched ads and they're kind of like, all right, what do I do now on a daily basis to like scale things or just like, what the fuck do I do with my time?
So this one would be pretty relatively pretty like quick. And then we can go into like Q &A because I'm just going to break down what we do, what some of our top guys at other accounts are doing and stuff like that. So a lot of our clients.
Yeah, it's pretty straightforward. It's going to give you a flow.
ad account side just make sure um like bailey you're new here a lot of you guys have probably heard me say this countless freaking times over and over again but you should not be tweaking with things every single day in your account at all you can do a quick spot check like usually in the morning i'll pop open the accounts i'll do a quick spot check make sure nothing's going crazy make sure we're not like overspending on anything um pretty much that that's it so if you're like an ad agency here you can obviously look at all your client accounts.
We do like account sweeps every day, right? Literally just do a quick spot check. Now, if you guys are solo, just literally open your account up in the morning once, check stuff, you're good to go.
Like if during you saw the other day that like it spent your entire freaking budget in the first couple hours, which is not good. So that occurs sometimes, or sometimes you'll open it up and you'll be like, oh, I'm getting spam traffic. What's going on here?
So we just do a quick system check. That's really it. So first thing, just a little system check right so what i like to do is just refresh our funnel make sure that's all good check type form to make sure not getting a bunch of spam like overnight stuff like that and just check the ad account real quick this literally should take you about five or ten minutes max probably even less So nothing crazy.
We're not looking at CPMs, click the rate, stuff like that. You just want to basically spot check it to make sure nothing is going wrong. That's all I do.
Then from there, every four to five days, we will pull the performance to basically just see if we have advertising. So by pulling performance, we're not actually going out and modeling out the stats. like pulling out the sheet and everything and like writing down stats.
But we're just going to look at stuff and basically say, okay, are any of these sets fatiguing over the past four to five day period? We had this one ad set that was ripping past four days. It's not doing too hot.
So do we need to basically go and run ad fatigue protocol or not? So every four to five days, we'll be doing that. And then every seven days, that's where we're doing our actual full pull.
So we just have one day where we do this for like all of our client accounts. So it's literally just Fridays. Fridays at 4 p .m.
Eastern.
All stats get pulled. So if you guys have like a certain cadence, you do it as well. You want to do it at the same time every single week.
Same time, literally just fill the sheet out. You're good to go. The app that we're coming out with next week will obviously make it a lot streamlined for you guys.
But we just pick one day. So it's consistent. Not this stuff where you're doing it randomly or like, oh, things aren't working.
Now I'm going to go plot it. This should be a habit just every week going through and you're doing it. Some of you guys probably do like a CEO dashboard type thing as well.
So just do this right beforehand. So you have those metrics and those stats. But this is where we're actually going through and spotting or solving bottlenecks.
There's a whole bottleneck breaking call and Kajabi plus the talk that I did in Tampa covers it all but this is where we're actually sitting down and Looking over the stats. So what we personally do you can do it right after you pull the stats But we personally do is we pull the stats on Friday and then cam and I will either sit down friday night saturday morning or monday just depending on our schedules and we'll actually look at the stats really across all of our client accounts but we'll look at the stats for us and be like all right what do we have to do now is there any action that we need to take this week to solve some bottleneck or is it just spending more money is that it right like this week for us it was the page conversion our page conversion was at like 2 .6 percent so Cam has been in the lab just completely remaking our entire funnel from A to Z, design, copy.
We're running a bunch of split tests. We're like testing iClose, right? That's been our full thing based upon Friday's stat poll of last week.
We're like, we just need to . Clinton's doing the same stuff on the sales side. He's not changing anything.
Same scripts, same follow -up process. Literally everything is exactly the same. The only variable that we're controlling and changing up this week is the funnel.
And we're just changing up the application. or basically trying to change up the application rate. So see our own copy.
Again, we're testing like an application software. So we're trying to eye close, see how that goes. But we're just going hell bent on that.
And then we're going to pull it on Friday and see, okay, cool. Did we improve? If we did, we're going to find the winner, keep the winner as the control.
If it's within KPI, then we're going to look at the other bottlenecks and see if there is another bottleneck. If not, we're just going to spend more. That's really it.
So on a daily basis, do a quick little system check in a spot every four to five days i'm just checking the account and like toggling back to see if we were hitting fatigue at all and obviously like a lot of you probably have some sort of you know slack automation that you could see book calls coming through you have you know closers or sales people and they're telling you hey things are slow things are not slow so you have that real -time feedback coming in but i do make it a habit that every four to five days i'm just checking each account to see if we're hitting fatigue visually you know, on the actual like cost per result and such and the result volume per ad set or campaign that we're running.
And then every seven days, that's our big stat poll and that's where we really dive in. So any questions on that initially? We'll get into some more stuff.
Just straightforward. A lot of people are struggling with this. On the daily, when you're checking that ad account, are you just like looking to see if it's serving and that your cost isn't shot through the roof or something crazy?
Like, are you really even looking at stats or just like super high level? Not really. It's really just like a spot check.
Okay. Like, it's really just like, is something broken? We had one funnel that, this is why I love doing this.
So we had one funnel, Andrew, the cold email, auto outbound, where like three weeks ago or something, we just refreshed it in the morning and his entire like page was down for some reason. And we just found out that he forgot to like pay for his domain again. So we were like, hey, you know, so if you're not like spot checking stuff, it just, would spend into oblivion for a whole day, especially as an agency.
Like you got to check these things because like we have a lot of clients. So if we don't have a cadence, actually check these things. We might have an ad account to where, hey, the client's not checking, especially Andrew.
He's out in Japan right now doing like a marathon or something like that. You know, if we didn't check that thing, he could have been spending for like three to four days into oblivion. So we just have some sort of cadence.
It's literally just a health check. That's it. OK, gotcha.
Yeah. You'll be able to see stuff, too, like you know on here i'll toggle like same day then i'll toggle the past like 72 hours too usually and i'll just try to see if like click through rate shot through the roof or cpms like way down so we're getting like bot traffic or spam traffic or something like that it's literally just a health check that's pretty much it then this is where i start to see like basically are we hitting ad fatigue anywhere and then here's where we do our big bottleneck breaking analysis Google.
Any other questions on that? Again, you should not be looking at CPMs and click the rate every single day. I forget who it is.
I won't say his name, but he's DM to me. I think a DM not even use the private channel, which is funny because he knows like Clinton or Campbell rip him apart. And I'm kind of nice sometimes until this morning.
He was DMing me. the same thing. He's like, dude, my CPMs today are 174.
Dude, my CPMs today are 123. Dude, my CPMs are 155. Bro, my CPMs are 90.
I think we're hitting something good. I was like, stop tweaking out. Stop tweaking out.
Is cost per call good? Yes. Okay.
Don't mention this anymore. So just don't look at stuff. He was looking at hook rate and all this crazy shit.
We don't want to do that. All right. Now, dive into some other things.
So we had a couple of guys that joined the group. They launch ads. You know, they went through this whole like 10 day phase.
They filmed a bunch of ads. They made the funnel, made the VSL, got it edited and they hit publish. And then the next day they're like, what do I do with my time?
This is like, I'm just spending $200, $300 a day. I might get like, you know, two, three book calls coming through. What do I do with like all the rest of my time?
Because their pipeline is not built up too much. and stuff like that so um this is what i recommend to them it's really directed towards you know this segment is directed towards those guys none of them are here which i was quite sad none of them are here at this current moment but i'll yell at them too to watch the recording basically you guys have probably heard me talk about it but i like to have four to six hours every day of attention activities I literally block it off on my calendar.
The only thing that could book over those, this time block on my calendar are sales calls. Cause like we're doing this stuff to get sales calls. So in Calendly, I have basically a, there's a step that you can override like a calendar event basically.
And I name the actual like event on my calendar, attention activities.
And then I'll put in parentheses agency. And then within Calendly, the override is if a calendar event contains the word agency, you can book this scheduled event over that. So I'll allow that stuff to book over it.
Because again, we're doing this stuff to actually get sales calls. But attention activities are very simple. It's literally anything that you can do to just get attention from people.
So it's making ads, filming content. Writing ads, posting the content, looking into your account to find winners and iterating on those, making ads, something. Something to just get attention.
Sales follow -up as well, pipeline cleanup, whatever it is. I like to just cap fulfillment per day at a certain point. It sucks for the first couple weeks because you're like, all right, things are kind of a mess right now.
Because our whole day, back about a year ago, my whole day was basically just fulfillment. It was just all -day fulfillment. .
So I literally was like, I am doing three hours a day of fulfillment. The rest is all just attention activities and sales calls. And things sucked for a little while, but I really started to see like, okay, this is an unnecessary thing for me to do.
I'm going to go hire an EA for this. Or like copywriting was my biggest bottleneck. I was like, I cannot get this copy done in time.
That's where I went and hired Copywriter, which was Cam, the first one, which is good. find. And then now we're like running into other bottlenecks with copy too.
So we're hiring other copywriters, stuff like that. So just cap the fulfillment. It's going to make you be way more efficient.
It's also going to like force you to look at things and say, okay, this can just be outsourced now. And it's going to suck to pay for somebody for sure in the short term, but long -term it unlocks so much time and revenue. Now I'll tell you like the flow that I go through in terms of priorities.
So First is sales activity.
And this could be pipeline management.
And basically follow up. If you have, you know, closers, this could be like meeting with the sales team as well. And I'll show you guys real quick what we have in HubSpot, which is RCRM, but close.
Same thing. You could build this. we actually officially just migrated over to hubspot if we go to segments here this makes it brain dead for my setter and you could also do this for yourself too as like a founder -led closer or you know founder -led sales team it's just active lists that auto populate with different priorities so like i want to make it brain dead for cole my setter to wake up and know exactly what he needs to do at all times like you guys probably have some crm set up And you're like, I don't know what like my priority should be today.
So you're sitting there thinking, who should I dial? Who should I text? Right here.
This is it. First, he wakes up. He dials the calls on the calendar today, whether he's talked to them before or not.
He just dials them, make sure that they're actually showing up today, right? Then call one booked one to four days out. He's calling those right after that to make sure that they're going to show up.
They got the link, all that stuff, sending them resources, etc. Then he calls. basically the first call, so disco call, and closing call, no shows, that happen within 30 days to try to recapture them.
Then he calls the canceled within 30 days. Then after that, he starts dialing the new applications that came through the call funnel that did not book a call. So he tries to set those ones.
Hey, you didn't find a time. Let's find a time right now, right? Then anyone in short -term follow -up.
So if my closer drags somebody after a call into short -term follow -up, He goes in here and dials them, text them, et cetera. Then we're running a webinar funnel as well in addition to the call funnel.
So like we're having him dial all of our upcoming webinar opt -ins. This is the most upcoming webinar. He dials them just to make sure they have everything right here.
We have recent webinar attendees that did not book. So he's dialing those webinar attendees the past two to four webinars. So as you can see, it starts with like highest priority.
That's like closest to being revenue driven. And then we go downstream from there. So, um, past attendees two to four webinars ago, then we start to move into kind of like the, Hey, screw it.
Let's just dial lists where we like lead magnet opt -ins to dial long -term follow -up. I have this, you know, this, this effort dial one where it's like webinars that attendees that. or sorry, webinar opt -ins that didn't show, super old attendees, like five webinars back, really just like anyone else mixed into here.
So if he blows through everything there, he just starts to dial. And then we have call one and two no -shows and cancels 30 days out. And then we're also adding a VIP attendee list because we have like a VIP upsell for our free webinars.
But that's really his priority. What I'd like to have him do is a little note here. For you guys too, if you're getting like cancellations or no -shows, have like your setter or just you yourself.
It really does help better if it's you, if you have a sales team. Like I'm going to go through and do this once a month where I'm just calling the people that no -showed and canceled and just asking them why they no -showed or canceled. Just like, hey, I'm not even trying to set you, dude.
I'm just looking for some feedback. I'll shoot you like a coffee or something if you got like two to three minutes. And I just want to know like why you didn't show up and why you canceled.
That gives sick feedback, like sick feedback. We had that on a couple of our offers. Like one is the home invest offer we're working on.
So they do basically multifamily coaching, teach people how to invest in multifamily. And we had the sales team just dial to find out why people know showed it canceled. And literally the overwhelming thing was people thought that they just couldn't do multifamily.
They're like, oh, seems too risky right now. And I don't think like with my, you know, 50 grand that I can buy something that's like a big apartment complex. So it was really just like showed us that we need more education and belief breaking or belief planting before the actual sales call.
So that changed up our pre -call email flows, added some content remarketing into there too, and also changed up the way that the sales team runs the first call. But that's a great thing to do. I love doing that.
It's really fun. Like I'll shoot them a text too, by the way, if they don't answer, but it's really fun thing just to do. So people are super open with it as well.
But this is our list. I would recommend just sitting down over the weekend or later on tonight and just making different smart lists for yourself. So in close, it's called like smart views or smart list, they call it.
And then inside of HubSpot, it's active list. I'm sure GHL has something. It's probably like active list or whatever as well.
Smart views. And again, you just wake up. The first thing you do for attention activities is I'm just ripping through sales.
that's it so that's the first thing any questions on that so far what um hubspot plan are you on do you know um we're on like the professional one i think we pay like 1300 a month for it for everything we have two sales seats um and like five core seats okay And we have the workflows for the because like that to get email workflows, you have to pay like a thousand bucks minimum, which is crazy.
So it's whatever that plan is. I think it's a professional one. What time in the morning do you have your close or start calling people?
Usually like eight or nine. Okay. They start.
Yeah. Do you touch the phone still or is it just the closer right now? So every morning, this is part of my like attention activity is I'll look like today we had eight calls on the calendar.
i just dialed each one i also sent like selfie videos to each one and then what we're doing now by the way too which has been sick is um my setter adds me and the closer to a group chat with the prospect so we have like four people in the in the group chat that has been pretty sick people are like this is the most like why like the past few calls they're like this is the most wild like pre -call process we've seen it's like we're getting hit with emails seeing your freaking content and then i'm in a group chat with like your whole freaking team yeah well we're here for you so just wait till you get in it's awesome let me check the chat here so to recap uh daily pipeline fulfillment content for three days check out performance uh so kind of like basically every day should have four to six hours of attention activity for sure.
And then every single day as well, I'll spot check the accounts just for help. And then usually every four to five days, I'm just checking for ad fatigue. And then every week that's where, yeah, I'm doing that in -depth review.
That's all. And then I'll kind of go keep going down the list and priority of like the attention activities. Number two is just making sure we have ads on reserve.
So do I have at least 20 to 30 in a vault?
Do I have some winter iterations? Do I have some new angles that I can do? You know, sales call analysis, stuff like that.
So I'll just like check, do I need to do anything on the ad side at all? And again, you guys can use the app that we came out with for this. It's pretty dope.
It comes up with some sick angles and good hooks. We'll just check and see, do we have ads on reserve? And by the way, for you agencies as well, you can also just like go through this daily as well for your accounts.
Like, do we need to make new ads for this account? Whatever you're doing your sweeps. So I like to do that too.
But do we have ads on reserve? Yes or no. I also like to pencil in one time per week just to film ads for like three hours.
That's just my... Preference, I like to have time to just like read through things. Probably takes me like an hour to hour and a half to film stuff.
But I just went as far to literally subscribe to this like studio that's near me. And I told them to just like, if I ever cancel, bill me plus on top of that a cancellation fee. So I'm like, I'm going to this freaking thing.
And I'm just ripping ads every single week. And if I don't have like a lot to do, I'm filming some just content there. And what did you mention you do on a daily side for the ads daily?
It's like checking if account is safe and sound or what's there? Yeah, literally just like refresh the funnel, make sure nothing's wrong with the funnel or the domain. Checking type form to see if something's broken or if we're getting spammed or something like that.
And then just checking the ad account to make sure there's no like stupid high click through rate, stupid low CPMs, literally just a health check. Basically, every day you just check the funnel for the sake of it. And then you said every four days you check ad fatigue, which direction ads are going.
Every week you take time for in -depth check and descending, which like how many ads you have in the world, winners and stuff like that. Yeah, that's like our full in -depth analysis. Yeah, so we'll pull the stats and me and Cam sit down for a good hour to an hour and a half and just be like, what do we have to do to get this thing better?
Makes sense. Then third priority. is content so this would be youtube everyone here should be doing literally everybody should be doing how many of you guys here do youtube let's put a one if you're doing youtube and a two if you're not one one one one one one two good okay what about how many per week are you putting out how many videos one a week one a week yeah you want a week guys try to push it to two I've seen diminishing returns on my account and then also Fazio.
I was talking to him about that. Three is kind of pushing it. You start to see diminishing returns after that.
Four, big diminishing returns. Two solid ones that have high quality is good to do. But I would kick it up to two.
It's a good increase, a pretty exponential increase if you just bump from one to two. So YouTube, then... I usually like to pair that with either short form or a text -based platform, whatever you prefer or both.
I just don't like short form. I know I need to get into it. My short form presence isn't that strong, but my Twitter cooks.
So I've just been putting a ton of resources into that and scaling that. I will get into short form at some point, but you could pick one of these two or all of them. Like I said, then I like having email newsletters going, even with small list.
It's really good to have.
Emails rolling. We send ours three to five times per week. Just all value.
I try to have the consumption be less than two minutes. So very short and snappy. One specific thing and payoff or like angle per email.
But you don't just want to like dump a bunch of stuff on them. Like, hey, here's how to fix your entire funnel. I just go through everything.
It's just fixing one thing, for example. So one direct thing I like doing. And then from there, making lead magnets.
So I have a KPI for myself here. This is two per week plus like two to three case studies, which I don't really count them as YouTube videos. Two to three case studies per month.
Then text -based, we're doing 10 tweets right now per day. Newsletters, three to five a week. And I try to do one like really strong lead magnet per week.
And then that just fuels like up here. I usually make a, like basically a YouTube video based upon the actual lead magnet and just link it down below. Also, if you guys are doing the giveaways on Twitter, this was really stupid of me for like a couple months.
We just, if somebody asked for the lead magnet, we would just give it to them in the DMs. Like, okay, here's the gamma doc or here's the PDF. That was really dumb.
now we have them opt -in so so just do that nobody like doesn't often we have such a high opt -in rate on that but that's content there just making i mean i do have one question yeah go for it the thing is like content is never like urgent right like it's never the thing which like has an external deadline associated to it so when you have like a lot of Things which are kind of more urgent.
Do you just kind of like forcefully insert it in your schedule? I forcefully, yeah. Yeah, I shove content into my schedule for sure.
Same with ads. Like I have to like block it off to do it. Like have to.
Yeah, it's like a necessary thing for sure. You just got to block it off. I'll try to bundle like the same day ads and content.
So like my, for example, it's Thursdays where like Cam already knows, like I'm never around Thursdays. Like I'll check the inner circle Slack, but like client stuff, I'm out, I'm out filming. I'm doing all that stuff.
There's my whole day at all to do everything there. Now, after this isn't really an attention activity, but after we finish up these things, that's when you can start to have your, your little fulfillment time. And what I'm trying to do is like get the priority stuff done.
And then seeing other things I can just automate or just like delegate off. Then after fulfillment, this is where usually towards like the end of the days, I'll try to like have a little bit of time to do this. Not every day, but you know, two or three times a week, especially on the weekends.
I love Sundays, like Sunday mornings. I get to go to a coffee shop and I get to actually focus on this stuff. It's just long -term planning.
Love it.
you know usually we'll try to hold like our big team meeting on that day as well because like clinton and cam want to trap out then too and we'll just review stats we'll review those key rocks that we're trying to go after the key kpis and everything see if we're on track for stuff but then we'll also talk about like bigger plays like do we want to do you know a cash sweep coming up soon like a challenge like we're putting together a challenge right now um do we want to like scale, you know, this coming month to two webinars, what kind of big split tests do we run around, stuff like that.
It's kind of just a time that you can sit there and really reflect on some stuff and see how things are going and then start to put some long -term plans in action. But it's just always ask yourself too, like what problem am I trying to solve by doing this thing? So like if we're, for example, scaling to two webinars a week, then it's like, what problem are you trying to solve?
Well, we just have more calendar space. So let's just dump it and let it go. Other stuff like, oh, let me build this like weird AI app thing because it's like some shiny thing that I saw on Twitter.
It's like, what problem is that trying to solve? Yeah, it could be solving something. It also couldn't.
So just ask yourself that when you're doing long -term planning. Yeah, other than that, I mean, something I just do personally that I've liked is I've been doing this for like three years now. And I just make the night before.
Call it a power list. I think this term came from Andy Priscilla. And basically it's just making a list of one to five priorities for the day, which if these things don't get done, then I'm not sleeping.
And if they don't get done, I'm going to figure out why they didn't get done. So it's like the one to five things that you cannot miss. And then it's like one to two kind of nice to haves.
And you just attack those things. So if something pops up through the day, like if I'm working on one of these priorities and something pops up, that thing better be really good. Like that better be a damn good thing for, like I have to get to this thing.
If not, it can just wait until I'm either done with the priorities or wait till tomorrow. So this works really good though. It's literally just a checklist.
It's like priority one, two, three, four, five. Then I have the nice to haves, one, two. Then I also put like some health habits and stuff.
So I'll put like one to two down there. Like health stuff.
Yeah.
The Hook
The bait, then the rug-pull.
Evan Seech runs paid-ad accounts for some of the biggest names in B2B and coaching, and by his own account he's hardly ever inside the ads manager. This recording of an Inner Circle group call lays out exactly what he does instead: a five-minute daily check, a staged review cadence, and a strict priority order for the hours that actually move revenue.
Named ideas worth stealing.
03:52model
The Three-Tier Account Check Cadence
- Daily: 5-10 minute system check (funnel, Typeform, ad account)
- Every 4-5 days: pull performance, check for ad fatigue
- Every 7 days: full stat pull and bottleneck-breaking review (fixed day/time)
A staged review schedule that replaces constant monitoring: a near-zero-effort daily health check, a lightweight fatigue scan every few days, and one real analytical session per week.
Steal forany paid-ads operator or agency account manager
13:05list
The Attention Activities Priority Stack
- 1. Sales activity (pipeline, follow-up)
- 2. Ads on reserve (bank 20-30)
- 3. Content (YouTube, text, email, lead magnets)
- 4. Fulfillment (capped)
- 5. Long-term planning (weekly)
An order of operations for the daily attention-activities block: whichever is closest to driving revenue goes first, long-term planning goes last.
Steal forany founder trying to order a daily to-do list by revenue impact
How they asked for the click.
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
Visual structure at a glance.
