YouTube vs Instagram vs TikTok vs Facebook: Which Platform Should You Post On?
A three-month test of the same 55 short-form videos across five platforms, and what the follower counts, impressions, and actual sales revealed.
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today
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Review
educational
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Big Idea
The argument in one line.
Posting the same 55 videos to five platforms for three months showed that follower growth, impressions, and revenue each favor a different platform, so the right platform depends on what specific goal a creator is optimizing for.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
You're a creator or brand posting the same short-form videos across multiple platforms and don't know which one is actually worth the effort.
You want real three-month numbers on Instagram vs TikTok vs YouTube Shorts vs Facebook vs LinkedIn instead of general platform advice.
You're deciding whether to repost everywhere or focus your strategy on one platform first.
SKIP IF…
You're looking for a tactical how-to on shooting or editing short-form video, this is a strategy and analytics comparison, not a production tutorial.
You only post long-form content, most of this data is specifically about short-form performance.
TL;DR
The full version, fast.
A creator ran an experiment posting the same short-form video style to Instagram, TikTok, YouTube Shorts, Facebook, and LinkedIn for three months and tracked results in Metricool. Instagram won on raw follower growth and low-ticket sales thanks to a ManyChat comment automation, while YouTube produced fewer new subscribers but drove the highest-trust, highest-ticket conversions into her paid program. Facebook and LinkedIn barely moved. Two videos had paid ad spend behind their impression counts, and an email list quietly outperformed nearly everything for passive revenue. The conclusion: don't repost everywhere, build for one platform first, only repurpose once a strategy is proven, and match the platform to the actual goal, since the hook decides performance no matter where it's posted.
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States the premise: three months of identical short-form content posted to Instagram, TikTok, YouTube, Facebook, and LinkedIn to find the best-performing platform.
00:22 – 02:59
02 · Collecting the data
Explains the dataset: 55 original videos over three months, posted as 275 total pieces across five platforms, pulled from her team's Metricool account. Flags that the test skews toward educational, talking-head content (49 of 55 videos).
03:00 – 08:44
03 · Follower growth by platform
Ranks follower growth low to high: Facebook (+225), LinkedIn (+231), YouTube (+36,000 subscribers, only ~1,600 from Shorts), TikTok (~27,000), and Instagram (~50,000, the top performer), for roughly 80,000 new followers total.
Explains how her team schedules to five platforms from one Metricool calendar, then moves into the sponsored segment covering Metricool's Campaign Dashboards feature and its new Claude Desktop MCP integration for scheduling posts via natural language.
11:40 – 13:04
05 · Impressions
Compares total impressions: LinkedIn ~130K, YouTube ~1M, TikTok ~6M, Facebook ~14.8M, Instagram ~33.1M, while flagging that two Instagram/Facebook videos had paid ad spend behind them, inflating those raw numbers.
13:05 – 16:54
06 · Backend business impact
Shifts from vanity metrics to revenue: Instagram (via ManyChat automations) drives the most low-ticket sales and email signups, but YouTube drives the highest-trust, highest-ticket conversions into her BSP Model program, and her email list alone generated over $50,000 this year outside of launches.
16:55 – 18:00
07 · Takeaway 1: Create for the platform you want to grow on
Argues against a one-size-fits-all reposting strategy; her team creates specifically for Instagram, then reposts elsewhere, because each platform's algorithm and audience behave differently.
18:01 – 19:22
08 · Takeaway 2: Repurpose only after the content strategy is set
Recommends creators under 10,000 followers hold off on repurposing until they know what content and quality resonate with their specific audience.
19:23 – 20:19
09 · Takeaway 3: Know your goal before you pick a platform
Matches goals to platforms: Instagram for low-ticket digital product sales, long-form YouTube for higher-ticket conversions, TikTok for brand deals and affiliate sales as a lifestyle creator.
20:20 – 21:34
10 · Takeaway 4: Never stop testing and analyzing
Describes a 30-day analytics review habit that interrogates both winning and losing content, closing on the point that the hook is the one variable that decides performance on any platform.
Atomic Insights
Lines worth screenshotting.
A creator who posted the same 55 videos to Instagram, TikTok, YouTube, Facebook, and LinkedIn for three months gained about 80,000 new followers combined, but the platforms split the results wildly unevenly.
Facebook and LinkedIn were the two weakest growth platforms in a short-form test, adding just 225 and 231 new followers respectively over three months.
YouTube added 36,000 new subscribers in three months, but only about 1,600 of them came from Shorts, the rest came from long-form.
Instagram and TikTok aren't interchangeable even when the same video is posted to both. A video that goes viral on one only gets a partial bump on the other.
Adding a ManyChat comment-to-DM automation on Instagram drove 1,300 comments on a single video and measurably lifted its performance.
Two of the highest-impression videos in the test, including one with 14.8M+ views, had paid ad spend behind them, inflating numbers that looked organic.
Instagram converts best for low-ticket digital products under $29, largely because of ManyChat automation, while YouTube converts best for high-ticket offers.
An email list, with no big launches or webinars behind it, generated over $50,000 in passive sales in a single year.
49 of the 55 test videos were straight talking-head to camera, one was B-roll, and five were voiceover, so the growth numbers reflect a talking-head-heavy strategy, not a varied production mix.
The creator's team researches and scripts short-form ideas for Instagram first, then reposts everywhere else, which is one reason Instagram outperformed the rest.
Under 10,000 followers, repurposing content across platforms before nailing a content strategy tends to create confusion rather than growth, because each platform's winning formula is different.
TikTok tends to be the strongest platform for brand deals and affiliate income for lifestyle creators, while long-form YouTube converts better for higher-ticket offers.
Reviewing analytics every 30 days, including the videos that flopped, is treated as a non-negotiable habit, not an occasional check-in.
Across every platform tested, the hook was named as the single variable that decides whether short-form content gets watched at all.
Takeaway
Growth, trust, and sales come from different platforms
WHAT TO LEARN
Three months of identical short-form content proved that no platform wins across the board: the one that grows followers fastest isn't the one that builds trust or the one that pays the bills.
02Collecting the data
A test is only as fair as its content mix: 49 of 55 videos here were straight talking-head, so the results say more about talking-head educational content than about short-form in general.
Splitting one video into 275 posts across five platforms is a scheduling problem before it's a strategy problem, worth solving before chasing more platforms.
03Follower growth by platform
The platforms marketed as the next big growth opportunity added the fewest new followers, 225 on Facebook and 231 on LinkedIn, in this test.
The same video does not perform the same on Instagram and TikTok even though they're both short-form platforms, so a video that flops on one shouldn't be written off on the other.
YouTube subscriber growth here was driven mostly by long-form content, not Shorts, a reminder that a platform's headline number can hide where the growth actually came from.
Centralizing scheduling and analytics into one dashboard is what makes testing five platforms at once sustainable instead of overwhelming.
A comment-to-DM automation tied to a single call to action added 1,300 comments to one video, showing how much a simple engagement mechanic can move a platform's own algorithm.
05Impressions
Raw impression totals can be misleading when paid ad spend is mixed into the numbers, always separate organic reach from boosted reach before comparing platforms.
06Backend business impact
The platform that drives the most followers isn't necessarily the platform that drives the most revenue, Instagram won on low-ticket sales while YouTube won on high-ticket trust.
An email list with no launches or webinars behind it can quietly outperform social platforms for passive revenue over a full year.
07Takeaway 1: Create for the platform you want to grow on
Picking one platform to actually create for, rather than spreading effort evenly, is what let this strategy outperform a pure repost-everywhere approach.
08Takeaway 2: Repurpose only after the content strategy is set
Repurposing before a content strategy is proven on one platform tends to create confusion about what's actually working, not more reach.
09Takeaway 3: Know your goal before you pick a platform
Matching the platform to the actual business goal, followers, brand deals, or high-ticket sales, has to happen before content gets made, not after.
10Takeaway 4: Never stop testing and analyzing
A recurring 30-day review of both winning and losing content, asking why something did or didn't work, is what keeps a content strategy from going stale.
The hook was the one variable that mattered on every platform tested, regardless of algorithm or audience differences.
Glossary
Terms worth knowing.
ManyChat
A chat automation tool that lets a video's comments trigger an automatic DM with a link or resource, used here to turn comments into email signups or offer clicks.
Metricool
A social media scheduling and analytics tool used to plan posts and pull performance data across multiple platforms from one dashboard.
BSP Model
The creator's own paid, multi-course program for turning a personal brand into a full-time content business, used here as her example of a high-ticket offer.
MCP (Model Context Protocol)
A standard that lets an AI assistant like Claude connect directly to a third-party tool's account, here used to schedule and manage social posts through natural-language requests instead of the tool's own dashboard.
“The worst? That sounds mean. It was the lowest on the totem pole in terms of performance.”
self-deprecating, relatable delivery of a disappointing result→ newsletter pull-quote↗ Tweet quote
05:20
“Videos aren't necessarily interchangeable. Some videos perform better on TikTok and some perform better on Instagram.”
corrects a common creator assumption with a specific finding→ TikTok hook↗ Tweet quote
15:08
“YouTube is the place that drives the deepest connection and the deepest trust.”
tight, quotable thesis about YouTube's role in a funnel→ IG reel cold open↗ Tweet quote
16:00
“So many people say email lists are dead. Just from sending emails this year, we've made over $50,000.”
contrarian claim backed by a specific number→ TikTok hook↗ Tweet quote
21:05
“Your hook matters. It is the make it or break it point, whether somebody will watch your video or not.”
universal closing thesis that works with no setup→ IG reel cold open↗ Tweet quote
The Script
Word for word.
Read-along
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metaphor
Over the last few months, I've been posting my short -form content to Instagram Reels, TikTok, YouTube Shorts, Facebook, and LinkedIn to try to figure out which platform is best. In this video, I want to deep dive into everything that I've learned to help you pick a platform, posting schedule, and strategy for growth.
As always, timestamps are below. Use them if you need them. Let's jump in.
First thing we have to start with is of course, collecting all the data, the numbers, the analytics. If you've been subscribed to me for some time, you know that I love spreadsheets and numbers. I love the deep dive style videos.
I've done them before on my channel. Like that one time we analyzed hundreds of YouTube shorts videos to figure out what makes a viral short. We also did a few deep dives on the Forbes top creators, which I think are some of my all time favorite videos I did on this channel.
And most recently the psychology of why viewers subscribe here on YouTube. So I'm very excited to be diving in to another data driven video. The data that we're going to be taking a look at today is directly from my Metricool account.
This is where my team schedules all of my content for social media to post across any platform we want to basically. And of course a shout out to Metricool because they're actually the sponsor of today's video, but more on that in a bit. We're going to be talking about all sorts of results like the overall impact short form had across all of these platforms.
We also took each video and put them separately into a spreadsheet to really break down numbers even more, including taking a look at things like most popular format for educational content. Was I talking to camera? Was it a B roll?
Was it voiceover? What hook was the most captivating for my audience? So we really wanted to break down and see what type of short form video performs best for me overall, starting with the foundation of the data that we're going over.
So, you know, over the course of three months, I posted 55 videos. Now 55 videos posted to five different platforms is 275 posts.
Of those 55 original pieces of content, 49 were talking head face to camera videos like this. One was B roll and five were voiceovers. Now the numbers that we're about to dive into and the results that we're going to first go over, I want to acknowledge that these results are skewed or this test is skewed because we are really only analyzing educational style content, which might perform best on one platform and maybe not as well on another.
So if you're somebody who is not creating educational forward content, you might see different results doing a similar test like this. The results first are just based off of me, my niche, my industry. And then at the end, I want to go over takeaways of what you can learn from this test.
Let's first take a look at the analytics and go over how much I grew on each platform over the last three months, starting with the lowest growth to the most popular growth. Let's start with Facebook on Facebook. We grew 225 followers.
I thought this was interesting that it was the least best, least best performing the least performing. The worst? That sounds mean.
It was the lowest on the totem pole in terms of performance. I feel like I hear a lot of hype these days talking about like, creators need to be on Facebook. You're missing out on a huge opportunity.
You could get paid so much. You could grow so fast on Facebook. So I hear this Facebook hype and I really kind of had high expectations for Facebook and was let down.
quite a bit because I'm posting the same level of quality content over there. And we only saw 225 followers. Next is LinkedIn on LinkedIn.
We got a little bit more followers, 231. My strategy for LinkedIn right now is simply just maintaining my brand presence over there. You do not have to be posting to LinkedIn.
I currently want to, because while we have the ability to schedule one video to literally anywhere we want. I thought it was important for us to add LinkedIn to our repertoire of platforms because as a professional or educator in my industry.
I want to also be posting to another like professional platform for long -term benefits. I'm not sure what those long -term benefits are yet. I feel like when the opportunity presents itself, that's when I'll be like, Oh, this is why I've been posting on Facebook, connecting with other brands, other creators, other educators.
So we're just posting to LinkedIn just to post. And because we can next up is YouTube on YouTube. We gained 36 ,000 subscribers.
However, let's pull up my actual channel analytics on YouTube, because then we could see where subscribers are coming from, whether it's long form or shorts. So of those 36 ,000 subscribers, really only about 1600 came from shorts.
Going back to Metricool, we'll say 1600 new subscribers from short form content came to YouTube. And then our final two platforms that were our top performers, we have TikTok, which helped us grow almost 27 ,000 followers, and then Instagram at 50 ,000 new followers. I thought these two numbers were really interesting, like TikTok and Instagram.
I kind of expected those to be the top two performing since they are short form specific platforms really. And what I think surprised me the most was that videos aren't necessarily interchangeable over there. I feel like a lot of people assume if you create one video for TikTok or for Instagram, if you just post it to the other platform, it's going to perform just as well or exactly the same.
You'll get the same results. And that's just not exactly what we're seeing with Instagram and TikTok. We do see similar spikes of like, if a video goes viral on Instagram, that video will probably get some more traction on TikTok, but it's not that case by case with every video.
Like some videos perform better on TikTok and some perform better on Instagram. And when it comes to the platform that's bringing the most followers, it's really Instagram. And I'll talk about my prediction for why I think Instagram is it has been performing the best, but we're just talking numbers and then we'll talk about.
my observations. So overall new followers over the past three months, we gained almost 80 ,000 followers across platforms in a three month timeframe. A reason I think there could be a big gap between Instagram and Tik TOK in terms of like followers and views and impressions overall, we'll talk about more of my theories about like each platform in general.
But one thing that I did want to note is Instagram right now, during the test that we ran Instagram was the only platform that had many chat automations set up where we're literally telling people like comment this keyword, and we're going to send you a resource connected to this video. So this one says, comment hooks one, and I'll send you over all of my hooks.
And that sparks a lot of engagement. It helps a video actually perform better 1300 comments. And that's because we have our call to action and it's people wanting that free resource.
We don't have that set up across any of the other platforms. However, we did just set that up with Tik TOK. So moving forward, we'll be able to test to see if now that we have many chat as a call to action on Tik TOK, I'm excited to see if that.
TikTok numbers up to almost equal amount of interactions, impressions, views, and of course, follower growth. So I'm excited to see if that evens out the playing field a little bit. Now, at the end of the day, I'm not really surprised that Instagram has outperformed the rest of the platforms because my team, we do Instagram specific research.
Like when we start strategizing and looking for short form inspo and strategy and start scripting upcoming content. We're usually looking at Instagram right now.
Typically I would do Tik TOK, but the agency and the short form team that I work with, they specialize in Instagram, especially because Instagram is the best platform with many chat automations. So we prioritize Instagram right now. That doesn't mean you have to prioritize Instagram.
It's just what my team and I are focusing on. So I'm not surprised Instagram has outperformed the rest.
That's just because when we're doing our research, we're researching Instagram first. And I think that's why this content just performs best on its native platform.
Now I'm no, I'm talking a little bit about like my opinion and back to the numbers and my opinion and the numbers. Okay. Before we dive into impressions, the rest of the data and what the biggest takeaways should be for you.
I want to talk about the elephant in the room. We're posting a lot of places and it's a lot of work posting to one platform is a lot of work. So we are not manually posting every video to individually.
platforms at a time. I don't manage this all on my own. Like I said before, and we have been using Metricool for I think the past two years now, every time my team and I finish a video, I don't want us manually uploading it to five different places.
I want to schedule it and get it out of our brains and move on to the next video. And with Metricool, we can plan and schedule my content across Instagram, TikTok, YouTube, Facebook, and LinkedIn from one content calendar. Then once everything goes live, I can come back to see my analytics and compare how my content is performing and find the best times to post without bouncing between four different apps.
So I will always yap about Metricool. I love using this for my personal brand. And something I want to highlight is that they recently launched something really cool called campaign dashboards, which is basically made for an experiment like this.
You can group all of the content connected to one campaign across different platforms and see literally everything you'd need to see reach impressions, engagement, and all the combined results all in one. dashboard. You can even tag content while you're scheduling it.
So it's automatically added to your campaigns. Then Metricool's AI can help you identify what performed best, what didn't quite land and where you should focus your energy on next, which honestly probably would have saved us so much time when we were originally planning for this video, putting together a spreadsheet for this experiment.
It's almost like they were in my brain and working on this without me ever having to say anything. And now that it exists, it makes me love Metricool even more. And on top of all of that, y 'all know how much I've been talking about Claude over here.
I know. Whiplash. Where are we going?
Well, now you can use Metricool's official MCP to have Claude schedule your posts for you. It's actually really easy to install. So you would just open Claude on your desktop, go to your account settings and simply find Metricool on the list.
Now you could use native language to schedule posts, edit already scheduled posts, grab post analytics, and more. Metricool has already shared 20 different tools that you can use this connector for, and they'll only keep making it better from here. So once you have Metricool installed, you can upload your media and Claude can schedule it across 10 different social media platforms all through Metricool.
And if you're somebody who's already using Claude co -work to help with your designs, it means you won't have to switch browsers once during the content creation and scheduling process. So if you're ready to make managing your content feel a lot less chaotic, I'll leave my link below so you can try Metricool for free. And you could also use code modern Millie to get 30 days free of any of their paid plans.
Let's dive back to the numbers overall impression. Let's take a look how we performed on LinkedIn. LinkedIn, we got almost 130 ,000 impressions.
YouTube, we're close to 1 million impressions over there. That's both for long form and short form. And now here's where I just want to highlight something.
We have Instagram, Facebook, and TikTok. TikTok says we got 6 million impressions. Facebook, we got 14 .8 million and Instagram 33 .1 million.
However, we had two videos that brands put paid ad spend behind. So some of those impressions are from paid ads as opposed to organic reach. For example, Where's the video of this one?
This is a video that the brand is currently running ads been to and promoting it as an ad. So as you could see in the corner on the bottom left, it says it has 16 million views. So that number is pretty much affecting what we're seeing here, but when we take away or discount the numbers that are coming from ads, the order of popularity is pretty much the same as followers, right?
We have Facebook and LinkedIn down on the bottom. We have YouTube right in the middle and then Instagram and Tik Tok. top performers for impressions.
A few of my biggest takeaways that I've noticed from this experiment, and then we'll talk about what you can take away from this experiment is I think educational content performs really well on Instagram. And that is of course, because of that many chat and Instagram relationship that is already so strong over there. Many chat when you have it connected and on your videos and you're using the call to actions, it just helps videos perform better.
I've seen it time and time again, the data backs it up, the numbers back it up, videos that have the ManyChat call to action, comments go up, views go up, engagement goes up. It just helps a video perform that much better. Now while Instagram does have its perks and has been the top performer with these numbers, I did want to highlight some other back end numbers that have affected our business.
And what I mean by that is aside from views and followers and impressions, I want to know how are these numbers actually benefiting and helping my business? Is it converting into sales?
Is it getting people onto the email list? Like just because videos are performing well on social, does that mean it's actually helping my business? And what my team and I found out is Instagram right now is really great for growing an email list and getting people into your bottom of funnel, or that was called bottom of funnel, the low entry point, getting people into like those freebies, those low ticket offers.
Again, this is because of the ease of having ManyChat and Instagram connected. We do have TikTok connected with ManyChat now. So again, I'm excited to see how that helps and impacts our email list growth and sales growth.
But when it comes to freebies and low ticket digital products, like $29 and under, Instagram generates the most leads and the most sales. But there are two other places that have generated us more money. And one of them, is YouTube.
While Instagram is great at getting people into the It's Modern Millie ecosystem, YouTube is the place that drives the deepest connection and the deepest trust. And we know that because the numbers of our high ticket sales prove it.
I have the BSP model. It is the Ivy league for content creators. It's basically everything you need to start and go full time as a content creator.
There's over nine courses in there in order for someone to follow. It is a high ticket offer. We get most of our students coming into BSP after they watch a YouTube video.
So YouTube is best for high ticket conversions. Not only that, but The second place that generated us the most sales just like this year overall, is our email list.
So many people say email lists are dead.
It's actually our top performer for just like passive sales or passive income. Just from sending emails this year, we've made over $50 ,000. That's not like through launches or like big campaigns, big webinars.
This is not big launch type stuff. This is just from having an email list, sending out emails or having an email funnel strategy. So in terms of sales right now, YouTube and email list have been like our top performers, but that might change because we're actually launching.
low ticket digital products soon over on Instagram. So, but that's just, again, based off of the data and the experiment we ran this time. If you've learned one new thing in this deep dive so far, consider giving this video a thumbs up because it's going to tell YouTube that other creators like yourself found it helpful.
And if you learn two new things by the end of this video, consider subscribing to my channel, since it's a free way to support my team and myself, and it allows us to continue to make content like this for you every single week. Now, what does this mean for you? Key takeaway number one is to always create for the platform you want to grow on.
If you want to grow on Instagram and be known as like an Instagram creator, focus your strategy and ideation. on Instagram. If you want to grow and be a YouTuber, focus on YouTube.
Don't get distracted by all the noise and all the other platforms. My team and I are creating specifically for Instagram when it comes to short form. And then we just repost that to all the other platforms that worked.
The content performed extremely well on Instagram, like we had planned on it. And aside from some outliers, it did. pretty well or all right everywhere else.
This is why I don't really talk about reposting or having a reposting strategy as a way to grow across every social media platform. Each platform is so unique and requires content creators to create for that platform because they all have their different nuances. And when you could just dive into understanding one platform's nuances, you will see the results.
Takeaway two is to repurpose after you've nailed down your content strategy. If you are still in the growth phase of being a creator and you, I say, let's say you have under 10 ,000 followers.
Don't even worry about repurposing. Like you want to first figure out what makes your audience tick, how to create. quality content.
What does quality mean for you? What does it mean to your audience? You want to first figure out what your content strategy is going to be before you decide to add more to your plate and repurpose videos everywhere else.
What I've noticed is creators who want to just repurpose from the jump while they're in their growth phase, they get distracted by the videos not performing well. on the other platforms. And it's like, that's fine because that if you're ideating on one, don't expect them to perform well on the other, especially if you haven't figured out what performs well here, you're going to start confusing yourself trying to be like, okay, well this one performed well on TikTok.
So I'm going to do something like that here for shorts. And like, you just overcomplicate it.
So only repurpose after you've nailed down your content strategy. Takeaway three, if you're able to know your goals before you start posting, like if you want to get more views on your long form YouTube videos, posting shorts, unrelated to your long form content is not going to be the best strategy.
If you want to gain followers, or if you want to funnel people onto an email list, if you want to generate sales, if you want to land brand deals, knowing all those things before you start creating can help you decide which platform to focus on and what to create. Something that my team and I have recognized not only with this experiment, but also coaching students in our BSP community is if you're a coach, or an educator and you're somebody who's selling digital products, Instagram has been a really great place for that.
If you have a higher ticket offering, being able to create long -form videos will definitely convert people to a higher ticket product. And if you're more of a lifestyle creator and your goal is to land brand deals or make affiliate sales, TikTok tends to be the place to be. Takeaway number four is to never stop testing and analyzing.
My team and I check our analytics in Metro. every 30 days to see what's working and what's not so that we can create more content that we know will perform well with our audience. With the content that didn't perform well, we're also checking that too.
We're not just writing it off and being like, let's never do that again. We're asking ourselves why? Was it the topic?
Was it the hook? Was it the filming location? Was it my lighting?
Do we need to repackage those ideas or do we need to replace those ideas and test new concepts? You don't always have to reinvent the wheel and step study what worked with your audience and even your competitors and lean into that.
Ultimately, the one thing that doesn't really change no matter which platform you're on, if you're posting short form content, your hook matters. It is the make it or break it point, whether somebody will watch your video or not. And if you can master it, you will grow on any platform that you choose.
If you need help with hook ideas, I'll leave a link to my free guide that has over 75 proven viral hooks that you could use in your own content. Let me know if you love the deep dives like this and what you'd like to see in my next deep dive and I will see you in the next one. Follow your joy.
Bye. I don't even know how to get up from this.
The Hook
The bait, then the rug-pull.
She ran the same short-form content across five platforms for three months, then pulled the real Metricool numbers instead of guessing which platform actually deserves the effort.
CTA Breakdown
How they asked for the click.
VERBAL ASK
09:17product
“Try Metricool for free today, and use code MODERNMILLIE to get 30 days free of any of Metricool's paid plans.”
Sponsor read folded into the cross-platform-posting chapter as the actual tool used to gather the video's data, then extended into a pitch for the new Metricool MCP that lets Claude schedule posts directly.
Add Modern Creator as a preferred source and Google shows you more of our breakdowns in Search, Top Stories, and AI Overviews. It only changes what you see, and you can undo it in your Google settings anytime.
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A three-month framework — Ideation, Creation, Optimization — for hitting 10K Instagram followers using AI tools, analytics, and intentional content research.
A HubSpot-sponsored walkthrough of ten Claude plugins, from contract review to social scheduling, built for solo creators running a business without a full team.
A YouTube coach walks through the exact 10-step sequence she'd use to build a personal brand from zero by December, from first post to an owned income stream.
A creator walks through every tab of Instagram's free Edits app, cuts a real reel from raw footage on camera, then weighs CapCut's rights-grab terms of service against just how good the free alternative already is.
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