If You Want To Grow and Monetise on YouTube, Then Just Copy Me
A 31-minute, one-take talking-head where a six-year YouTuber reads ten fundamentals off his phone notes and argues that the unscripted, unedited version of you is the whole strategy.
Posted
1 weeks ago
Duration
Format
Talking Head
sincere
Views
73.4K
1.5K likes
57 · 43
Big Idea
The argument in one line.
YouTube growth and income come from teaching one narrow thing to a small audience you nurture, off-platform revenue built before ad revenue, and a few hundred unscripted videos published on a fixed schedule.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
You have a job you want to replace and a YouTube channel under 1,000 subscribers that has not made money yet.
You keep delaying your next upload because you think it needs a script, a teleprompter, batch filming and heavy editing.
You are worried about the February 2027 monetisation change to 8,000 watch hours and are wondering whether to quit.
You have 100 to 600 subscribers and want a realistic way to earn from them without waiting for the Partner Program.
You are considering a broad mindset or day-in-the-life channel and want an honest read on whether that will work.
SKIP IF…
You want tactical detail on titles, thumbnails, retention graphs or SEO. This is a fundamentals talk, not a tactics breakdown.
You already run a monetised channel with off-platform products and an editor. Most of this you are already doing.
You want an entertainment or vlog channel. The video argues directly against that path for beginners.
TL;DR
The full version, fast.
Going full time on YouTube is simpler than most creators make it sound: be a real person on camera, teach one narrow thing you actually know, and transfer value without constantly plugging. Stop chasing views and fame, know the exact number you need to replace your salary and why, and build a product, service or paid community off-platform so you are never desperate for ad revenue. Nobody cares about your day until you improve theirs or help them earn. Expect to publish 200 to 300 videos before real traction, on a fixed weekly schedule, planned the morning you film from a few bullet points. Outsource editing as soon as you can afford it and spend the money on audio instead. The February 2027 jump to 8,000 watch hours is a reason to double output, not to quit, because 600 engaged subscribers with 30 paying you monthly already covers your bills.
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The promise: replace a salary by teaching what you love. He contrasts himself with creators who overcomplicate the game, previews the ten-point slide, and explains that this video is deliberately unscripted to prove you do not need week-ahead planning.
03:00 – 05:00
02 · Avoid the vanity: be an informer, not a celebrity
Honest question: do you want to be recognised, or do you want financial stability for your family? If it is recognition, do not bother. A barber-shop story lands the point that mindset channels only work for Tony Robbins-sized names; teach the narrow, quirky thing you know.
05:00 – 06:30
03 · Stop focusing on views
Ten viewers with five qualified buyers beats 200 who never convert. Package what you know on a 90-10 rule, 90% free with no expectation, and stop the constant plugs and upsells that viewers can hear.
06:30 – 08:30
04 · Knowing your why and your target viewer
His biggest early mistake was talking about too many things and never teaching the algorithm. Every video must picture one person on the other side of the lens and what they will do with the information. The why has to be selfless because viewers are done putting people on pedestals.
08:30 – 12:00
05 · Know the number, then just be real
Most people say they want 10K a month and cannot say why when their bills are 2K. Then the be-real section: a viewer said watching him feels like sitting with a friend, which he counts as the win. He mocks the dramatic, stick-around-to-the-end style and says his 112,000 subscribers matter less than the comments.
12:00 – 14:30
06 · Block out the noise: YouTube is not oversaturated
The oversaturation claim is nonsense. YouTube is taking over TV, celebrities are migrating to it, and livestreams, shorts, long-form and mini documentaries will all live there for decades. Ignore anyone sowing doubt. Then the revenue point begins: you do not need 1,000 subs and 4,000 hours to earn.
14:30 – 17:00
07 · Your first 300 videos and the off-platform rule
The gold-chart analogy: zoom out and the line always goes up. Build off-platform revenue first so you are never desperate. People who say they have made nothing in two years did something wrong: they did not learn, adapt or make good enough hooks. He goes past the Mr Beast 100-video rule and says 200 to 300.
17:00 – 20:30
08 · You can make money with a small channel
The February 2027 change to 8,000 watch hours is not a reason to quit. Six hundred subscribers is a full room and 30 paying 50 pounds a month covers your bills. Nurture existing viewers before chasing new ones, reply to comments, work the community tab. His side channel passed 420 subscribers and 2,000 watch hours quickly by being about the viewer.
20:30 – 22:00
09 · No one cares: viewers only want value
No vlogs, no day-in-the-life, no what-I-ate. Nobody would be watching if they were not getting something. People care for two reasons only: you improve their life or you raise their chances of making money.
22:00 – 26:00
10 · Video planning without scripts, and consistency
Four years ago he had a B-roll promo intro; now it is straight to the point. His whole process: 15 minutes on the treadmill watching other creators from a list on his phone, bullet notes, one slide, record the first take. Clunky is fine. Then consistency: one long-form and two to three shorts a week on the same days, work within your body clock, and expect one to three years before the baseline climbs.
26:00 – 28:30
11 · Outsource ASAP
Stop doing tasks that slow production. He was decent at editing and still handed it to an editor, then hired a shorts editor; his mum and son help too. Do not work on weaknesses; put any reclaimable budget into freelancers, especially if you need more videos before the 2027 threshold.
28:30 – 30:00
12 · Audio, visuals and blocking out the doubters
Points to his personal-brand tutorial in the description, shows his mics (Rode Wireless Pro, DJI mic) and stresses audio because his audience listens on the move. Then a warning that the comments will contain people saying not everyone can be a YouTuber, and that this is a reflection of their inability, not your odds.
30:00 – 31:03
13 · ExitNine pitch and sign-off
Sponsor-style close for his own community: 50% off the first month, about 60p a day, less than a coffee at full price. Points to the ExitNine show channel, asks for likes and comments, and promises to reply to the first 20 comments on every upload.
Atomic Insights
Lines worth screenshotting.
Ten people watching a livestream, five of them qualified buyers, is worth more than 200 viewers who will never pay you.
Give away 90% of what you know for free with no expectation and stop dangling the carrot; the constant upsell is audible and it costs you trust.
Do not build a mindset channel unless you are already a household name; teach the quirky, narrow thing you know, like replacing the battery in a car key fob.
Most people who say they want $10K a month cannot say why, and a goal with no reason behind it is a fart in the wind.
If your videos are not doing well, you are either too broad or your videos are not good enough. The algorithm is not personal.
Build off-platform revenue before ad revenue so you are never desperate, because desperation shows on camera and in the comments.
Plan for 200 to 300 published videos before you see real success, not the 100 that other creators promise.
Six hundred subscribers is a full room; if 30 of them pay you 50 pounds a month, that is your bills covered without the Partner Program.
Nurture the 50, 100 or 150 people who already watch before you chase 400 more; existing viewers convert, strangers scroll.
Nobody cares what you had for breakfast; people watch for two reasons only, to improve their life or to increase their chances of earning money.
The morning-of method: 15 minutes of research on the treadmill, bullet points on your phone, one slide, hit record, first take is the video.
Knowing you have to film days from now creates dread; deciding to film the morning you are in the mood removes it.
One long-form video a week and two to three shorts, published on the same days, without exception, is the entire consistency plan.
Zoom your analytics out to 12 months, not 7 days. Fifty views become 80, then 170, and the compound curve only shows at a distance.
Stop doing anything that slows down production; if you are bad at editing, stop editing, and if you are good at it, stop anyway.
Doubling the watch-hour threshold to 8,000 in February 2027 is a reason to double output and raise quality, not a reason to quit.
Someone commenting that not everyone can be a YouTuber is describing their own inability, not your odds.
Audio matters more than visuals for an educational audience because they listen on the train, in the car and on a walk with the phone in their pocket.
Takeaway
Small audience, narrow topic, hundreds of unscripted videos.
WHAT TO LEARN
Replacing a salary with YouTube comes down to teaching one narrow thing to a few hundred people you actually serve, earning off-platform first, and publishing on a schedule long before it feels like it is working.
02Avoid the vanity: be an informer, not a celebrity
Decide up front whether you want to be recognised or want financial stability; the first motive produces videos about you, and nobody watches those.
Teach a narrow, specific skill people search for rather than broad mindset advice, which only works for household names.
03Stop focusing on views
Ten viewers with five qualified buyers beat 200 who will never pay; judge your audience by who it contains, not how big it is.
Give away 90% of what you know free with no strings attached, because a constant upsell is audible and costs you trust.
04Knowing your why and your target viewer
Pick one narrow topic and stay on it so the recommendation system learns exactly who to show you to; poor views mean too broad or not good enough.
Picture one specific viewer on the other side of the lens and what they will do with the information before you press record.
05Know the number, then just be real
Write down the exact monthly number you need on and off platform, then the reason; a figure with no why does not change behaviour.
Talk on camera the way you talk to a friend, and treat a viewer saying it feels like sitting with you as the real metric.
Drop the dramatic stick-around-to-the-end style; viewers want the information without the theatre.
06Block out the noise: YouTube is not oversaturated
Ignore claims that YouTube is oversaturated; television audiences and celebrities are still moving onto it, and every format will live there.
You do not need 1,000 subscribers and 4,000 watch hours to earn; you need a specific group you are helping.
07Your first 300 videos and the off-platform rule
Build a product, service, merchandise or paid community off-platform before ad revenue so you never create from desperation.
Plan on 200 to 300 published videos before real traction, and read two years of no income as a sign something in the videos is wrong.
Judge growth on the 12-month analytics view, never the 7-day view; the compound curve only shows from a distance.
08You can make money with a small channel
Treat the February 2027 rise to 8,000 watch hours as a reason to publish more and better, not to quit.
Six hundred subscribers is a full room; 30 of them paying a modest monthly fee covers the bills without the Partner Program.
Nurture the 50 to 150 people who already watch before chasing more, by replying to comments and working the community tab.
09No one cares: viewers only want value
Skip vlogs and day-in-the-life content while you are small, because no one cares until they get something from you.
Every video should do one of two things: improve the viewer's life or raise their chances of making money.
10Video planning without scripts, and consistency
Replace scripts and batch days with 15 minutes of morning research, bullet points on your phone, one slide and a first take.
Watch other creators on your topic before filming so you can take a different angle instead of repeating the generic version.
Decide to film the same day you are in the mood; knowing a filming day is looming creates dread that scripting never fixes.
Commit to one long-form video and two to three shorts every week on the same days, and expect one to three years of reps.
11Outsource ASAP
Stop doing any task that slows production, and hand off editing even if you are decent at it.
Put reclaimed budget into freelancers rather than working on your weaknesses, especially if you need volume before the 2027 deadline.
12Audio, visuals and blocking out the doubters
Spend on audio before visuals when your audience listens on the move with the phone in a pocket.
Read comments saying not everyone can be a YouTuber as a statement about the commenter, not about your chances.
Glossary
Terms worth knowing.
Watch hours threshold
The public watch-time requirement for YouTube's ad-revenue program. The video cites the current 4,000 hours plus 1,000 subscribers, rising to 8,000 hours in February 2027 with subscribers unchanged.
Off-platform revenue
Money earned from an audience outside YouTube's own ad payouts, such as a product, service, merchandise, coaching or a paid community, so the creator is not dependent on the Partner Program.
90-10 rule
A content ratio where roughly 90% of what you know is given away free with no strings attached and only about 10% is a paid offer, so viewers rarely hear a pitch.
Vanity metrics
Numbers like subscribers and views that look impressive but do not by themselves indicate income or impact. The video uses the term for creators who chase recognition rather than usefulness.
Teaching the algorithm
Publishing consistently about one narrow topic so YouTube's recommendation system learns exactly which viewers to show your videos to, instead of confusing it with broad or mixed subjects.
18:40videoHis earlier video on the 8,000 watch-hour change
27:38gearRode Wireless Pro microphone
27:40gearDJI Mic (Osmo Pocket)
16:22referenceMrBeast's make-100-videos advice
Quotables
Lines you could clip.
05:09
“I would rather only have 10 people, but five of them are high quality potential clients that buy from me, rather than having 200 people that have no interest and will never convert.”
complete contrarian argument in one sentence→ TikTok hook↗ Tweet quote
05:31
“Don't dangle the carrot. Give away information for free. That is the biggest thing.”
“You have to simply teach the algorithm because it's not personal. If your videos aren't doing well, you're either too broad or your videos aren't good enough.”
removes the excuse in two sentences→ newsletter pull-quote↗ Tweet quote
09:21
“Why do you want to make 10K a month when your job is 2,000 a month and your household expenses are 1,800? Most people don't have the answers. You're like a fart in the wind.”
funny and pointed, breaks the guru income-goal script→ TikTok hook↗ Tweet quote
09:49
“The reason I like watching your videos is when you're talking, it's like we're sitting there with you and you're just talking to a friend. Bingo, I've won.”
defines the whole on-camera goal via a viewer comment→ IG reel cold open↗ Tweet quote
16:22
“Mr. Beast says make 100 videos. I'd go as far as saying make two, three hundred videos and then you'll probably start seeing some success, in God's honest truth.”
ups a famous number, contrarian and specific→ YouTube Short↗ Tweet quote
16:50
“If you put 600 people in a room and you're talking in front of them, that's a lot of people. Imagine if 30 of them were paying you 50 pounds a month. That's your bills and more.”
concrete math that reframes a small channel→ newsletter pull-quote↗ Tweet quote
21:01
“People care if you're doing one of two things. You impact their life in a positive way, or you help them increase their chances of making money.”
clean two-part rule for content→ TikTok hook↗ Tweet quote
28:55
“All it is, to call these people out, is a reflection that they can't do it. It is only a mirror and a reflection of your inability.”
direct address to doubters, emotionally charged→ YouTube Short↗ Tweet quote
The Script
Word for word.
Read-along
Don't just watch it. Burn it in.
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
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Imagine being able to replace your nine to five salary because you grew and monetized your YouTube channel on the platform and off of it by talking about things that you love and that you're really passionate about. Well, that is a possibility. And in today's video, I'm going to make it very easy for you because I just want you to copy everything that I do.
And it's rather simplistic. I've got to be honest with you. I feel compared to a lot of other creators that make this whole YouTube game sound.
very over complicated and that you've got to do this and that it's got to be perfect loads of editing you know all this fancy cinematic stuff promos you don't need any of that you just you just need to be a human and you need to relate to people and you just need to transfer value like what i'm going to do in this video and don't waste time so without further ado let's look at the fundamentals in which i'm going to share with you which hopefully puts your mind at ease that actually the process of not only starting but growing and then working towards monetization which I am not going to just refer to ad revenue because I am a big believer you don't want to build a YouTube channel out of desperation for money.
You should build it because you are wholeheartedly invested into creating a channel that adds so much value to other people's lives, knowing that a certain point the money will come back. So let's just have this pop up on screen. So you want to do YouTube full time.
Great. That's why you can copy everything that I'm doing. We're going to cover off avoid the vanity.
Knowing your why. Just be real. That's a really important one.
Block out the noise. Making revenue. Desperation.
No one cares. Video planning. Consistency.
And outsource ASAP. Now I've actually done this video very slightly different because I want to back up how I actually create my videos. I'm going to explain this.
during today's video, which hopefully again offers you some comfort that actually you don't need to think too far ahead. YouTube has changed a lot, I believe for the better. So all this like week in advance planning, bulk filming, perfect scripts, reading off a teleprompter, you don't need any of that.
You know, I've got my phone for notes. I've got my laptop for a slide and I've literally made a couple of notes just in case I don't forget. So avoid the vanity.
What do I mean by that? If you are starting on YouTube or you are currently already growing a channel, are you doing it because you want to be YouTube famous? Are you doing this?
And these are honest questions you need to ask yourself, by the way. You can lie to yourself, but you just need to be honest in order for us to move forward. Do you actually want to be recognised by people?
If so, you're doing it for the wrong reasons. I'm sorry, if you are here for the vanity game where you like to be recognised and you're hoping one day someone's going to come up to you and go, can you sign my t -shirt? I wouldn't bother.
I wouldn't bother. You have to be an informer, an educator. If you want to build a life, and I'm assuming the people that are subscribed to my channel, you are aligned with me in terms of...
You want stability financially. You don't want to be affected of where the world is going. You want to provide for you and your family.
You would like to retire your husband, your wife. You want to give your kids more than maybe what you had growing up. Great.
You're in the right place. But you cannot create videos because you want people to think better of you. You can't create videos all about you because, again, one of the points in this, no one cares.
So you have to learn to. Put yourself in a position where you are the giver without expectation, where you are filling up other people's buckets. And that requires you to.
Look at the things that you're really good at. I had this chat with one of the barbers when I had my beard done the other day. And he said, I just don't know what to talk about.
And it was funny because I had the towel over my head, the hot towel as I was talking. So it's good to see my mouth moving. But I said, what is it that you could teach someone like in a niche, like a little thing?
What's that quirky thing that you know? And he said, oh, well, I suppose. My life experience, like, you know, my mindset.
And I said to him, and this is to all of you, don't start content on YouTube and try and grow for mindset. Unless you are Tony Robbins, Jordan Peterson, unless you are a big, big figure, there's no point trying to teach something really broad. You have to.
The little pockets of what you know. Do you know how to fix a battery in a fob key of a car? You know, a car fob key.
Like, what is it that you know that's so quirky and detailed that could fit within the YouTube market where people would search for that thing or want to know how to do that? And they want a human teaching them and showing them. You have to transfer what you know.
And it can be anything, by the way. You can monetize. I'm trying to pick up something to give an example, but you can monetize anything and everything.
And it's not about aiming for ad revenue. I want to stress this and we're going to get onto this, but don't just think, well, if I'm going to go on YouTube, the only way I can make money is I have to hit the threshold of a thousand subs and 4 ,000 watch hours before next year's changes. It's so much bigger than that.
You have to look at your salary and I'm not going to go into it. today's video but you need to know your numbers you need to know you know your expenses in order to know what you need to replace but you can have a very very small channel of four five six hundred subs and still make a fantastic living but it's how you come across to the people that are watching you and again just going back to the conversation I had with the barber He was talking about a live stream and wanting to have two, 300 people watching him.
And I said, I would rather only have 10 people, but five of them are high quality potential clients that buy from me rather than having 200 people that have no interest and will never convert into paying customers in return, you know, basically paying my bills, etc. Whatever it is that you are good at, that you love, that you're passionate about.
Please package it in a way that you are giving to your audience on a 90 -10 rule. 90 % you give away for free without any expectation. I find, this is just me personally, that there are too many creators, YouTubers out there.
They do a lot of videos that seems surface level like they're giving, but there's constantly plugs, constantly upsells. And you can see it and you can hear it. It's constantly upselling.
Don't dangle the carrot. Give away information for free. That is the biggest thing.
And avoid wanting to be YouTube famous. Just forget about it. Honestly, as you become older in life and you mature and you have a family, you realize the simple and quiet life is really like the sweet spot, you know, protecting your peace.
I'm glad I can walk down a road and no one bothers me. And I never want that to change. Now, second point.
Knowing your why. This is a little bit deeper, so I've got some extra notes. Firstly, you need to understand who are you targeting?
So when you are creating a video, it cannot be loose. It cannot be broad. This is one of the areas that I went wrong when I first started six years ago is I was talking about too many things.
I never taught the algorithm. And you might have heard this before. And it is like the creme de la creme of.
building your channel, you have to simply teach the algorithm because it's not personal, the algorithm. If your videos aren't doing well, you're either too broad or your videos aren't good enough and your message isn't capturing and getting people's attention. But firstly, you need to know who are you actually wanting to keyword impact.
So every time you create a video, you have to be thinking the other person who is watching me through the camera. on the screen how is this information going to allow them to take it go and implement it in their lives and what will be the outcome so you have to know your why and it has to be selfless can't be selfish again you can't be a vanity creator you have to create a channel that you are giving something to other people because that's the world that we're in we're in a world of trust and we want to relate to people we are fed up i think i i would like to think i speak for the majority of people i personally am fed up of putting people on pedestals famous people, celebrities, people who have been considered iconic and mega stars, people who society looks up to.
I'm sick of it. I think it's totally wrong. I don't think we should be looking up to people.
Everyone is a human. So now we're in a world where people really want to resonate and connect with people that make them feel good, that there's hope, that they can be inspired. And that's what I try and do in my videos is to remind you that I'm a normal guy.
You're a normal person. We have opportunity. Let's go out and get some of it.
So know your why, know your North Star. And that's everything from your numbers. How much do you want to make?
You know, this is something I put in this section here. How much money do you really want to make from YouTube on and off the platform? Let's just be a bit broader in our thinking that, yeah, we'll earn money on the platform, but we'll also build something off the side of it, you know, so we're not in a state of desperation for ad revenue.
So you don't get caught up on the treadmill. How much money do you want to make off of YouTube? collectively most people won't know that answer and i can promise you this most people will go well i want to make 10k a month and my question will be okay great totally possible totally possible i'm living proof of it it's totally possible but why why do you want to make 10k a month And what, you want to do it in 90 days?
You want to do it in 120 days that these gurus, you know, promise you and tell you and all this kind of stuff? But why do you want to make 10K a month when your job is, say, £2 ,000 a month or $2 ,000, $2 ,500? Your household expenses for your family are, call it, you know, $1 ,800 a month, $2 ,000.
Why do you want to make 10K? What are you doing with that money? Where is it going?
Most people don't have the answers. They don't have the answers. You need to know everything that you are doing, because otherwise, like the saying goes, you're like a fart in the wind.
You're just sort of floating along. So please know your why. And then just be real.
This is a big one for me. I have some lovely comments from you guys and girls and new people and subscribers. I feel utterly blessed at some of the comments that I get.
And I had a guy. who said, Aaron, the reason I like watching your videos is when you're talking, it's like we're sitting there with you and that you're just talking to a friend. Bingo, I've won.
That's exactly all I want to come across as. And I just want to say this, the way that you see me on camera now, if we met in person, I'm exactly the same. I don't fluctuate.
I am not a different character. What you see right now is also what you get in person. I am...
very much a straight shooter. So again, when we look at some of the YouTubers out there who are teaching you, I watched a few videos this morning just to kind of remind myself, it's just very dramatic. There's a lot of pop -ups and a lot of editing and, you know, noises and music in the background and do this.
And if you stick around right until the end, I will reveal the top rule and secret on how to grow and the number one algorithm change. If you stick around and I'm like, oh, get on with it. Get on with it and just tell me.
Just tell me what I need to know so I can go away and do it. So just be real. You know, I sit here, I have my drink, you know, my setup.
I'm just very transparent about what's going on right now. And I talk to you, as I suppose, like the guy said, that you're in front of me, that I'm just passing on the information. Be real.
We are in a day and age where people just want to connect with a real person, someone who is four or five steps ahead of them. Again, I've, you know, my... Plaque is in the background there.
I'm about 112 ,000 subs, I think, about now. Great. Love it.
But the number doesn't mean anything. I just always look at the metric of, you know, how many people I'm impacting. And I really look at the comments to make sure, you know, like.
Mac, leave the coffee in. Just stuff like that. There's no need to take out certain things.
You know, you're a human. I look at the numbers and the analytics and the comments of I really have a look at the impact I'm having on people. And it's fantastic.
So be the people's people. Be the people's person, something like that. Now block out the noise.
This means all those individuals who are telling you YouTube's oversaturated, that you need to do this, that you need to be a certain type of way. This might even be coming from YouTubers, that you're going to need to do this and put on a character or YouTube. There's no point because a lot of people say, oh, it's oversaturated.
It's just nonsense. YouTube is the biggest platform in the world. It is growing.
It is going to be around for the next 20, 30, 40 years. It is taking over TV. Well, it already has.
It's wiping. Disney and Netflix, wiping the floor with Disney and all this lot, you know, all these other main providers. It is taking over.
So when people try and put you off that it's not worth it, I promise you now it is worth it. Look at all the people who are on TV. I won't list off all the names because there's loads.
I mean, Holly Willoughby. Is it Holly Willoughby? Willoughby?
I think that's it. I mean, she's English. I don't even know her name.
But anyway, she's on YouTube. Some of the guests she's getting on her channel. mad a lot of celebrities now are coming off tv because they're becoming irrelevant because no one's bothered about watching tv or the news so now people are moving on to youtube they're starting their shows the documentaries it is the place to be so please please block out anyone who tries to sow any seeds of doubt that this is not going to be the future live streaming shorts long form mini documentaries mini series uh you know self -made produced films all of this is going to live thrive and survive on youtube so get serious about it and start creating videos now making revenue let's go through this because this is an important one that i really stress you do not need a thousand subs and four thousand watch hours to be making money you need to be focusing and targeting on the people that you want to help and when you start doing that through your videos don't look at the number of how many people are watching it just know
that when you keep showing up you're doing the reps your view count is naturally going to go up i always say if you were to pan out on your timeline on your analytics if you go in real close on your last seven days it might look really small and like you're not going anywhere but just like on a gold chart for example if you were to sort of pan out you would see that gold Although it has its dips if you're going close over a month.
But if you go out on 10 years, what's gold always done? It's gone up. It's going to be the same for your videos.
Keep making them. The money will come. The money will eventually come.
On the platform. and off of the platform. I would say to you, focus on building the off platform revenue, because this is going to tie into the next point of desperation.
Build something off of the platform first so that you aren't in a position where you are desperate. I'm sort of dipping into the next point, but maybe I'll just merge it now, that you are not desperate for the money. Because again, I've seen it in my comments on other previous YouTube videos.
Aaron, I've been creating for two years and I've not made any money. Aaron, I've been doing this and I've not made any money. Well, I've been doing it.
I've not made any money. Well, all the people who say they haven't made money and not everyone can do it and not everyone can be a YouTuber. They have been doing something wrong.
They have fundamentally been doing something wrong. They haven't been learning. They haven't been researching.
They haven't been adapting. They haven't been agile enough. They haven't moved with the times.
Their videos weren't good enough. Their hooks weren't good enough. The value wasn't there.
There is a reason for these people who have failed. Now, yes, it is a small percentage, but it is 120 million plus channels out there. There is a small percentage of people who do make this a real success.
But you can be that small percentage if you move and you adapt and you pivot and you learn and you are consistent. But you must not go into YouTube and feel frustrated that you aren't growing quick enough. You just you just mustn't feel like that because this is the long game.
You know, if you go to the gym, your body doesn't change in the first week. If you invest, you don't make loads of money in the first week. It's the same.
You know, when it comes to making revenue, you have to give so much to people nowadays. You really do have to serve people for a long period of time until the revenue comes back. So try and build something off the side, whether it be a product.
to service, merch, notepads, I don't know, whatever, a paid community. It really doesn't matter. There are a million models that you can go away on your own research and think, how can I build that on the side so it complements my YouTube channel?
I can build it into my YouTube channel and that I can actually start monetizing before I start seeing the revenue on the platform. Because here's the other thing as well. Like Mr.
B says, I would actually go one step further. Until you've made three, four hundred videos. And I know a lot of people won't like to hear that, but that's my opinion.
Mr. Beast says make 100 videos. So do a load of other people.
Now, I'd go as far as saying make two, 300 videos and then you'll probably start seeing some success in God's honest truth. Now, look, the opportunity until February 2027. This gets me because there are I did a video on this.
A lot of people are now stressing out because in February 2027, the watch hours are doubling to 8000 hours, which, yes, is a lot of hours. Subs are staying at 1 ,000. Now, some people go, oh, well, there's no point.
Oh, give up. There's no point. Well, point number one, you can still make money off of the channel because you have an audience.
You know, don't underestimate four, five, 600 people being subscribed to you. Because remember, if you put 600 people in a room and you're talking in front of them, that's a lot of people. And imagine if 30 of them were paying you £50 a month.
That's your bills and more. You know, don't. This is the problem with.
This the obsession and the addiction to views and how many followers you have is you you're blinded by what you already have It's like when you build a business You know, this is really important. When we started Exit 9, I said to Ben, my co -founder, I said, we don't want to be looking at all the new customers.
We want to nurture our existing customers. And I know a lot of Exit 9 members also watch my content. So I hope you would agree that we have really gone above and beyond for you.
And that was important to me personally, is that you nurture people that are already there saying, we love your stuff. Don't overlook them. If it's, excuse me.
I was coaching at my son's football yesterday. I was shouting so much. We were playing.
I lost my voice a little bit. If you've got 50, 100, 150 people, nurture them. Work on that community.
Be in the posts. Look at my posts on my community section. I put a lot of time and effort into it.
I try and reply to every comment on my YouTube channel. And it is borderline impossible. But, you know, I'm getting through them.
But it takes me time. That is important. So if you want the revenue.
My God, be obsessed about going above and beyond for your viewers slash potential customers that are sitting there before you start thinking, well, I need another 400 yet. You don't look after the people that you've got first. But going back to the, you know, the monetization threshold, rather than seeing it as a problem.
You've still got until February 2027. This is, I don't know. This is, this is what's just mad to me.
People are going, oh, well, you know, there was all these videos about it. And I was one of the only videos, Mac, can you just pop up that video about the 8 ,000 watch hours? Honestly, go watch this.
Go find that thumbnail on my channel. I was one of the only videos out there saying, everyone stop worrying. just double down, like do more, you know, put more content out there, increase the quality rather than seeing it as a negative.
See the opportunity. You can be reactive or you can be proactive. I don't know.
It's just mad. I mean, the Exit 9 show. Mac, if you can just pop up the Exit 9 show.
This is our YouTube channel for our Exit 9 show. You should really go check it out. It's really cool.
I don't know how many subs were on as that just popped up, but we're over 420. We've already done like 2 ,000 watch hours. We just started.
We just produce good content. If you have a look at the show, the content is all about the viewer. which is why people have subscribed to it and watch it because it's good information.
Again, this is not rocket science. This is all pretty obvious, which is why when I watch other videos, I think, God, stop fluffing it up and overcomplicating it and just stop dangling carrot and just give it to the people. Okay, look, we covered off desperation.
Do not be desperate for money. If you are desperate for money, you cannot stand your job and you think that YouTube is going to be this. Quick fix, it's not.
No one cares. Let me just scroll up my notes to the side here. Okay, right, I've got my notes.
In the beginning, no one cares. So there's no point doing vlogs. There's no point doing a day in the life of what you get up to and how you feel and what you bought and what restaurant you went to eat at because no one cares.
The God's honest truth, none of you would be here if you weren't going to get something from this video. Inspiration, information. little nuggets, takeaways that you can go and try yourself.
If I was just sitting here talking about my day so far that I've had breakfast, went to the gym, I trained arms today, you know, got a bit of a pump on. Oh, oh, oh, maybe we do talk about the bicep vein there. You wouldn't care.
So just get on with it, right? Just give value because no one cares about your content unless they are getting something from it. This is the harsh reality of...
society, human beings. People care if you're doing one of two things. You impact their life in a positive way or you help them increase their chances of making money.
I would like to think in this video, both. So you get something from it. Video planning.
This has changed for me, by the way. So if you were to look at like one of my videos four years ago on YouTube. I had this horrible, I look back now, it's horrible B -roll promo thing that came up.
Now it's just get straight to the point. So video planning for me has changed dramatically. And I would love for people to adopt this.
I don't now do any planning. I don't have scripts. I don't have a writer that does all my stuff.
I don't batch record. I don't do mega planning. I basically.
The morning before I film, so this morning, I was about to say sit on the treadmill. I will go on the treadmill or sit on the bicycle or go on the cross trainer. And I will watch a few YouTube videos based on a list that I have on my phone.
So maybe I can show you. Let me have a quick look. This is my list.
I don't know if you're going to see that. You're not, are you? No, I don't know why it's not focusing.
Anyway, I think it's too bright. Let me turn that down. Ah, there we go.
okay anyway that's my list and i will go through my list and i will i will basically pick a video based on my mood. Let me just bring up my notes again.
So based on my mood, I'll look at a video and then what I'll do is I will just get some inspiration and I will see what some other YouTubers are saying because I want to make sure I don't say things what other people are covering off. And I want to make sure that I'm different as well. I don't want to fall into this generic pool of saying the same thing.
I want to have a different take on it. I am that individual that does like going against the grain and having my own opinion. So I will spend 15 minutes on the treadmill, cross trainer on the bike.
i'll make some notes as i have again literally on my phone i might as well show you these are my notes that i'm actually reading off right now okay i'll make the notes i'll come home i'll get a coffee i'll create a slide if there are any last minute notes which there were just before i hit record i will jot them down here and i've got visuals audios video recommendation and then i just hit record and then what you're hearing now is first time off i'll just talk about it So video planning, again, this ties into just be real.
Don't worry about being clunky. It is absolutely fine to be clunky. And yeah, that's it.
I make bullet points and I've put here, it forces you to act and avoid becoming a... overwhelmed that that's a that's a big thing i used to find that if i knew that i was filming days in advance you are a little bit like apprehensive sometimes like you love it but it's in a weird way when you create youtube videos and you know you've got your next youtube video coming up sometimes you can be a little bit like oh god i've got to film my next video because you hope it's really good because you want it to be perfect you want it to have a good impact but now i just decide when i'm going to film obviously i try and publish always on the same days which is either a wednesday or a sunday And I just don't overthink it, to be honest with you.
Next one is consistency. Does what it says on the tin. Put in the reps again.
Create one long form video minimum every week. Do two, three shorts every week and do not break that. Work it within your body clock.
Know when you are up for it because you have to be in the mood to create YouTube. I have to be in a good mood in the morning to create this video. That's why I like going to the gym because it kind of uplifts.
It's a good time to do some research as well. i feel good i feel relaxed you know i can easily talk i've warmed up my vocals that's another thing actually that's underestimated warming up your mouth and also that's why sometimes you know yes i like to have a drink but also by me having a drink now believe it or not it just like freshens up my mouth to continue talking because when you are doing videos that are 20 25 minutes long your mouth can dry out especially if you do football coaching like i do and you're shouting all the time so consistency I've been in this for six years.
Don't expect it overnight. Please avoid watching these videos that are going to tell you how to, you know, you'll see videos coming up, how to grow in 30 days on YouTube in 2027. It's just, it's not going to happen.
It's just not. You're going to have to spend a year, two, three years working at your craft, getting better, doing the first 100 to 300 videos until you actually start seeing success and getting that baseline of viewers higher and higher. It might get 50 views.
Next five videos bumps you up to 80 views. Next 20 videos, you're now at 170 views. It's going to be like that.
And if you look at the seven day analytics, yeah, it's going to look a bit piddly. But when you've been on it for a year and then you zoom out to 12 months, you'll see your line doing this. The compound effect.
Great. It's working. But again, society and the day and age that we live in, we want everything now.
Doesn't work like that. Next point and the final one is outsource ASAP. Stop doing tasks that are slowing down your speed of production, producing more videos, getting on with things that you should be doing, you know, doing a little bit more planning, working on your speech, set up, looking at different equipment that's going to improve your performance when on camera.
If you're no good at editing, stop editing. Even if you are good at editing. Now, I was good at editing to some degree, but I knew I had to outsource it.
To my main man, Mac. And now we have Sean who does all the short form. You know, my mum's a part of my YouTube channel supporting that.
My son helps out with the live streams. Outsource ASAP. Do not work on your weaknesses.
If you have the budget or if you can reclaim the budget from elsewhere, put it in to hiring someone on a freelance basis that can speed up your growth. Because again, if you are trying to monetize as ad revenue. before next year, you're going to need to produce more videos.
So please outsource. Now, finally, just some recommendations. If you are trying to build a personal brand on this platform, but also we are in a day and age where you need to be on most platforms just to diversify and spread the risk.
This tutorial. is available to watch. You will find it in the description notes.
This will explain how I have gone on to build a multi six -figure personal brand, which I'm very proud of. Just a normal guy, you can do it. If I'm able to do it, you can do it too, but you just have to become obsessed about the process.
And then I've got here video recommendations of other YouTube videos. So Mac, if you can, I'm going to do some noises. There might be another video.
I think there might have been four. I don't know. There might even be another one.
If there's not, nothing will pop up. Just be a question mark if there's not. And then visuals and audio.
Visuals and audio is so important. So this is my favorite mic, the Rode Pro Plus, I believe it is. I have the Rode Wireless.
I have my DJI, I always call it DG, DJI mic from the Osmo Mini. the pocket. And I have a couple of other mics and a plug -in one as well.
Audio and visuals are so important to keep growing your channel because like my subscribers, very mature, fantastic subscribers, you're all amazing. The style of content in which I do, audio is really important because I know my audience will listen to me on the train, in the car, on the move, when they're walking, phones in the pocket.
So audio is really, really important. Again, going back to knowing. knowing your why, knowing your audience, who you're targeting.
And I think that's it. Those are the fundamentals. So don't overthink it.
Really don't. Just get going. Don't look for perfection because it never comes.
You only get better. Please, please block out the noise. Believe it or not, we will get people in this particular video in the comment section that will say, don't listen to this guy.
Not everyone can be a YouTuber. Don't do this. You can't do that.
And all it is, by the way, to call these people out is it is a reflection that they can't do it. And we'll have people on here as well who said, well, I've been doing YouTube and I've barely made a penny. Yeah, you can't do it because you are doing something wrong.
It is only a mirror and a reflection of your inability. And I'm not talking to all of you wonderful subscribers who do want more from life and you want to make this a full time thing. I'm talking to you who have doubt and you shed your misery across mine and other people's.
It is only a reflection of your inability, not the ones who do want to have more from life. And YouTube is a fantastic vehicle to create a life. Let me just turn down my ISO.
There we go. So, yes. And finally, if you want help growing a YouTube channel, if you want to build your first business, if you have a business but you need to pivot, you are more than welcome to join Exit 9 and take full advantage of our 50 % off the first month.
Go check us out online. Go check out our Exit 9 show. Go check us out on Instagram, TikTok.
You just simply put Exit9 .ai. I cannot stress what we are building. I would love you to be a part of it.
You should see. our community section when you come in. And the best part is that if you use the 50 % off your first month, it costs you pretty much nothing.
It's like 60p per day. And then when it goes to the full membership price, it's still less than what a coffee costs per day. That's how mad it is.
But it is absolutely fantastic. And if you weren't quite ready, then you can just simply go check out our Exit 9 show where we just want to add loads more value and go have a look at the episodes that are on there. Again, you'll be able to click the link for the Exit 9 show, which will be in the description notes.
Until then, my good people, I hope you've enjoyed this. Please do like and subscribe if you want to. And again, please treat the comment section as a community and I will get back to every single one of you.
And actually, when a new video does go live, I try and reply slightly. first 20 straight away just so i'm i'm there and i'm engaged until then peace out i'll see you on the next one
The Hook
The bait, then the rug-pull.
The title dares you to copy him, and the first thing he does is admit the method is almost embarrassingly simple: no script, no teleprompter, no batch days, no cinematic B-roll. Phone notes, one slide, hit record. What follows is a ten-point list delivered exactly the way he says you should deliver yours, which makes the video its own evidence.
Frameworks
Named ideas worth stealing.
01:17list
Ten fundamentals for going full time
Avoid the vanity
Knowing your why
Just be real
Block out the noise
Making revenue
Desperation
No one cares
Video planning
Consistency
Outsource ASAP
The slide that structures the entire video. Each point is a mindset or habit rather than a tactic, which is the argument: the fundamentals are simple and most creators overcomplicate them.
Steal forauditing why a small channel is stalled
05:31concept
90-10 giving rule
Give 90% of what you know away for free with no expectation and keep pitches to the remaining 10%. Viewers can hear a constant upsell, and it kills the trust that off-platform sales depend on.
Steal fordeciding how often to mention a product in educational content
08:11concept
Know your number and your why
Write down the exact monthly figure you need on and off platform, then answer why. If your bills are 2K and you say 10K, and you cannot say where the extra goes, you are floating rather than building.
Steal forsetting a revenue target that actually changes behaviour
21:22process
Morning-of video planning
Keep a running list of topic ideas on your phone
Spend 15 minutes on the treadmill watching other creators on the topic
Note where you disagree so you are not generic
Write bullet points on your phone and one slide
Get a coffee, hit record, use the first take
No scripts, no batch days, no teleprompter. The morning workout doubles as research and a mood check, and deciding to film the same day removes the dread of a filming day looming.
Steal forcreators who freeze on scripting and never publish
16:50concept
Small-room monetisation math
Picture your subscriber count as people in a physical room. Six hundred is a lot of people. If 30 of them pay you 50 pounds a month you have covered your bills, and none of that requires the Partner Program.
Steal forreframing a small channel as an already-viable business
13:36concept
Zoom-out analytics rule
Seven-day analytics always look flat or piddly. Like a gold chart, zoom to a year or ten and the direction is up. Judge progress on the 12-month view and expect 50 views to become 80, then 170, in steps.
Steal forstaying consistent through the early plateau
CTA Breakdown
How they asked for the click.
VERBAL ASK
29:55product
“If you want help growing a YouTube channel, if you want to build your first business, you are more than welcome to join Exit 9 and take full advantage of our 50% off the first month.”
Held to the final 90 seconds after a full 90-10 value delivery. Price is framed as 60p a day, then less than a coffee at full price, with the free ExitNine show offered as the no-commitment alternative. Closes with like, subscribe, treat the comments as a community, and a promise to reply to the first 20 comments personally.
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A 52-minute no-BS breakdown from a UK creator who replaced his income on YouTube, complete with real earnings, real contracts, and 13 things you should never do.
A 69-minute, eight-part course on turning a hobby into a £1,500–£4,000-a-month personal brand, taught by a UK creator who funds three businesses off his own audience.
Two YouTube coaches use their own four channels, plus three overnight-success strangers, to argue that getting monetized takes about 20 deliberately made videos, not a hundred.
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