Modern Creator
Why Modern Creator?
Aaron Knightley · YouTube

How To Build a Monetised Personal Brand (Full Course)

A 69-minute, eight-part course on turning a hobby into a £1,500–£4,000-a-month personal brand, taught by a UK creator who funds three businesses off his own audience.

Posted
5 months ago
Duration
Format
Tutorial
educational
Views
14.3K
844 likes
Big Idea

The argument in one line.

In a world where physical shops and logos no longer sell, a hyper-niched personal brand built on attention and trust is the cheapest way to replace a salary and the fastest way to launch or fund any other business you start.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…
  • You hate your nine-to-five and want a realistic plan to replace £1,500–£4,000 a month with content, not a fantasy about making £100k a month.
  • You already post but feel stuck in a 'platform pocket' because your content is too broad across too many topics.
  • You are a coach, freelancer or small-business owner who needs an audience to validate you and funnel strangers into a paid offer.
  • You want to start or raise money for a real business and have no brand, network or social proof to point investors at.
  • You keep telling yourself your niche is oversaturated and you need a reason to start anyway.
SKIP IF…
  • You want a viral-views, vanity-metrics blueprint — this is explicitly an information-creator playbook that tells you views without data collection are worthless.
  • You are unwilling to post in high volume and consistently for months before money appears.
  • You want paid-ads or growth-hack shortcuts — the author argues against ever boosting or buying ads.
TL;DR

The full version, fast.

The author argues that attention and trust, not logos or credentials, are what sell in the modern economy, so a hyper-niched personal brand is the cheapest path to replacing a salary. The mechanism is an eight-part loop: pick one narrow niche, be authentically polarising ('Marmite'), align every profile so strangers can validate you, then give away 90% of your knowledge free to build a die-hard audience. That audience converts over a roughly twelve-week trust cycle into a CRM list you nurture offline by email and SMS. You then monetise the same trust many ways at once: brand deals, products, memberships, coaching, and crucially using the brand as collateral to launch and raise capital for real businesses. The repeated commands are: hyper-niche, document the journey, post in high volume, collect data on every viewer, and treat the comments as a community.

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Chapters

Where the time goes.

00:00 – 04:00

01 · Intro, purpose & how to consume it

Promise of a no-fluff, no-gatekeeping course; consume in two 30-min sittings; proof he lives it (multi-6-figure brand); the realistic goal is replacing £1,500–£4,000/month, not Lamborghinis.

04:00 – 07:00

02 · Foundations: start with the end in mind

Reverse-engineer from where you want to be; study one to three brands close to your goal; decide what money, audience and reputation you want before posting.

07:00 – 09:00

03 · Hyper-niching & nothing is oversaturated

Too broad gets you trapped in a platform pocket; niching one account took him 6k to 100k followers in a year; oversaturation is an excuse — attention and a unique voice win.

09:00 – 10:45

04 · Be authentic & 'Marmite' (push-pull)

Pick a niche you're genuinely passionate about; don't copy default ChatGPT styles; polarising content that makes people agree or disagree creates viral engagement and longevity.

10:45 – 11:45

05 · The 90/10 rule — do not gatekeep

Give 90% of value free, make a subtle 10% ask; expect nothing, give everything; people still pay for implementation, access and proximity.

11:45 – 13:00

06 · Be consistent — don't post and disappear

Building a brand creates an obligation; disappearing hurts the algorithm and makes you flaky; he scheduled posts even over Christmas.

13:00 – 15:00

07 · Share your story

Two viewer types: those who want to copy you and those waiting to buy; document the whole journey (council estate to Mayfair office) to build credibility fast.

15:00 – 18:00

08 · Part 2 — brand setup & alignment

Align every social profile to tell one story: clear photo, a bio stating who you help and how, a contact route, and a lead magnet/funnel; viewers validate you at every stage.

18:00 – 19:30

09 · OMV — Origin, Mission, Vision

Write down why you're starting, what you want to achieve and how big it goes; plus brand colours and a consistent setup that builds recognition and trust.

19:30 – 21:00

10 · Taglines & repeatable formats

A punchy opening line and recurring content formats build recognition; repetition feels stale to you but reaches new people on SEO platforms constantly.

21:00 – 33:30

11 · Part 3 — viewer-to-customer (PowerPoint)

The core conversion section: prove who you are, the conversion formula (attention + emotion + solution + question = retention = validation + CTA = conversion), the ~12-week timeline, social proof, highlight reels, an automated CRM/lead-magnet selling system, and 360 trust points.

33:30 – 34:45

12 · Livestreams are the future

Use multiple phones to livestream across platforms; cites Alex Hormozi going all-in on livestream; convert viewers to customers live via subtle CTAs and lead magnets.

34:45 – 36:45

13 · Brand deals (Grapple Law case study)

Where the big money is: 50+ brands in 2.5 years; one organic 70-second video took a sponsor from 4 to 400+ followers and paid a significant sum because of audience trust.

36:45 – 38:00

14 · Document the journey & top tools

Film day-in-the-life content showing the good, bad and ugly; build a freelance power team (VA, editor, PR) and a stack of mostly-free software (ChatGPT, Go HighLevel, Canva, CapCut, etc.).

38:00 – 42:00

15 · Part 4 — the obvious secret: volume

9,238 total posts shown; volume is mandatory; back-end tutorials generated £31,946 in automated sales in 12 months; focus on one platform unless you're obsessive.

42:00 – 43:50

16 · It's all cringe / never pay for ads

Push through the cringe phase; be an information creator not a vanity one; never boost or pay for ads — platforms tank reach to hook you on dopamine.

43:50 – 45:00

17 · Authority duet content

React to viral or controversial videos in your niche as the expert voice; lets you capitalise on a bigger video's reach and position yourself as the specialist.

45:00 – 46:30

18 · Street interviews

Unscripted public interviews generate millions of views and unexpected opportunities; wear branded merch so people recognise and follow you.

46:30 – 48:20

19 · Part 5 — association & PR

Who you're seen with matters; be picky about collaborators; a PR media deck and events with notable figures (Sarah Willingham, Dragons' Den) level you up.

48:20 – 49:50

20 · Podcasts & charity PR hack

Pitch yourself onto podcasts to steal audiences once you have analytics to offer; a charity stunt big enough to raise real money can propel you into mainstream media free.

49:50 – 54:00

21 · Part 6 — monetisation models

Many revenue streams at once: speaking, memberships, businesses, brand deals, affiliates, ad revenue, high/low-ticket, courses, products, consulting (£450/hr). Physical shops and logos are dying; you now build on a face and a voice, and the brand lets him raise ~£700k.

54:00 – 56:00

22 · Part 7 — collect data & scale offline

Never let a viral video's viewers fall off a cliff — capture them in a CRM; the big money is offline via email/SMS workflows, webinars and events.

56:00 – 58:30

23 · Build a team & manage your time

Hire a VA, editor and PR rep as soon as you can afford it; treat the brand as a business; he built his own Life By Design planner to manage content time.

58:30 – 59:45

24 · Analytics & equipment

Use the platform analytics you may be ignoring; equipment matters — a good camera (Sony ZV-E1) and especially good audio (Rode mic) over muffled sound.

59:45 – 1:03:00

25 · Part 8 — creator mindset

Content over credentials; lead with human connection and a face over a logo; you have to be obsessed (he spent 12 hours on the notes) and accept judgment.

1:03:00 – 1:08:44

26 · Community is everything & Q&A

Growth is in community — reply to comments, glue people together; then a viewer-question Q&A on niching, equipment and leaving the nine-to-five, plus final CTAs.

Atomic Insights

Lines worth screenshotting.

  • Nothing is oversaturated; saying your niche is saturated is usually a self-justification for not starting, because attention and a unique voice are what actually win.
  • If you do not hyper-niche early you get trapped in a 'platform pocket'; narrowing one account to a single topic took the author from 6,000 to 100,000 followers in a year.
  • Be 'Marmite' — content that makes viewers either strongly agree or strongly disagree creates the push-and-pull engagement that goes viral, while neutral content gets ignored.
  • Give away 90% of your knowledge free and make only a subtle 10% ask; people will still pay for implementation, access, and proximity even after you've given everything.
  • It takes roughly twelve weeks from a viewer first finding you to them buying, and social proof is what shortens it because nobody wants to be the guinea pig.
  • Around 80% of your existing followers have no idea you sell anything, so you must keep repeating what you do and pulling them onto an email or SMS list.
  • The big money is made offline; the author runs newsletters about five times a week and SMS campaigns twice a month rather than relying on the feed.
  • Never pay for ads or boosts — platforms tank your organic reach to bait you into paying, then keep you paying for a dopamine fix once they know you will.
  • Posting in volume triggers a 'loyalty algorithm' that rewards creators who show up daily, separate from any single video's performance.
  • A personal brand is collateral: the author is raising about £700,000 for a tech company and brought on a CTO who took no salary, purely because they trusted his audience.
  • One 70-second brand-deal video, posted organically with no ads, sent a sponsor from 4 followers to over 400 and paid a significant disclosed-but-unstated sum.
  • Charity stunts are a PR hack — doing something wacky enough to raise real money can propel an unknown brand into local or national media for free.
  • Own your actual name with no numbers or misspellings across every platform, and align profile photo, bio and funnel so viewers can validate you at every click.
  • Following zero people back while having half a million followers manufactures authority and curiosity instead of looking like a follow-for-follow account.
  • Content now beats credentials; nobody cares about your CV, only what you produce and whether it changes their life or makes them money.
Takeaway

Trust is the asset; everything else is delivery.

WHAT TO LEARN

A monetised personal brand isn't built on views — it's built on a hyper-niched, authentic body of free value that earns trust, which you then convert and reuse across many income streams and even to fund other businesses.

03Hyper-niching & nothing is oversaturated
  • Pick one narrow niche and commit; breadth traps you in a 'platform pocket' where the algorithm can't find your audience, while narrowing one account took the author from 6,000 to 100,000 followers in a year.
  • Stop hiding behind 'it's oversaturated' — that phrase is usually a reason not to start, and a unique voice plus consistent attention beats any saturation argument.
04Be authentic & 'Marmite'
  • Be deliberately polarising and genuinely yourself; neutral 'meh' content gets ignored, while content people either love or hate generates the debate that drives reach.
05The 90/10 rule — do not gatekeep
  • Give away about 90% of your knowledge free and make only a soft 10% ask; people pay for implementation, access and proximity even after you've shared everything.
11Viewer-to-customer (PowerPoint)
  • Expect roughly twelve weeks from a viewer finding you to them buying, and shorten it with visible social proof — highlight reels, testimonials and case studies — because nobody wants to be the guinea pig.
  • Align every profile to tell one story and own your real name everywhere, since prospects validate you across channels before they ever message you.
22Collect data & scale offline
  • Capture viewers as data the moment they arrive; a viral video without a lead magnet or CRM behind it lets paying-ready people fall off a cliff.
  • Make the real money offline — nurture the list with email and SMS, webinars and events, not just the feed.
17Never pay for ads
  • Don't pay for ads or boosts; platforms suppress organic reach to bait you into paying, while posting in high volume triggers a loyalty reward instead.
21Monetisation models
  • Treat the brand as collateral: an audience makes it far faster to launch or raise capital for a real business, because investors and partners can see and hear that people already trust you.
  • Stack revenue across many models at once — brand deals, products, memberships, coaching, courses — rather than depending on a single stream like ad revenue.
26Community is everything
  • Treat the comment section as a community you actively reply to; long-term growth comes from people feeling connected, not from chasing vanity metrics.
Glossary

Terms worth knowing.

Hyper-niching
Narrowing your content to one specific topic or audience instead of covering many, so the SEO-driven algorithms on YouTube and TikTok can reliably match you to the right viewers.
Platform pocket
Being boxed in by an algorithm that can't tell who your audience is because your content is too broad, leaving growth stalled until you commit to a single niche.
OMV (Origin, Mission, Vision)
A clarity exercise: write down why you're starting (origin), what you want to achieve (mission), and how far it should go (vision) to set the direction of the brand.
Push and pull content
Deliberately polarising posts that make some viewers agree and others disagree, generating the comment-section debate that drives engagement and reach.
90/10 rule
Give away 90% of your value for free and make only a soft 10% call-to-action, building a loyal audience that pays for implementation and access rather than for gated information.
Trust points / 360 touch points
Interlinking every outlet — socials, testimonials, businesses, books, press — around your name so a prospect validates you across multiple channels and effectively sells themselves.
Duet content
Filming yourself reacting to or commenting on someone else's viral or controversial video, positioning you as the expert voice and letting you ride the original video's reach.
Lead magnet
A free guide or resource offered in exchange for a viewer's contact data, which then drops them into an automated email/SMS workflow.
CRM workflow / trigger
An automated sequence inside a customer-relationship tool that fires different follow-up messages based on what data a lead submits or which link they click.
RPM
Revenue per mille — earnings per thousand views; the author notes a high watch rate and problem-solving content push his RPM up.
Pay to play
The author's theory that social platforms will eventually charge creators to post, since many are earning large sums, which is why he urges people to start building now.
Resources

Things they pointed at.

29:50toolGo HighLevel
37:35toolChatGPT
37:35toolLinktree
37:35toolCapCut
37:35toolCanva
39:20productLulu Press + Shopify (Life By Design planner)
34:58productGrapple Law (brand-deal case study)
33:30channelAlex Hormozi 2026 livestream plan
26:40bookRich Dad Poor Dad (social-proof example)
59:00productSony ZV-E1 + Tamron 17-28mm lens
58:45productRode Mic Pro Plus
00:00productExitnine.ai (sponsor) ↗
Quotables

Lines you could clip.

07:12
“Nothing's oversaturated. I think when people say it's oversaturated it's a self-justification to not actually going out and doing the thing.”
contrarian, punchy, kills the most common excuse in one line→ TikTok hook↗ Tweet quote
09:15
“You need to be Marmite. People either have to like you or dislike you. It's called push and pull content.”
memorable metaphor that names a whole content strategy→ IG reel cold open↗ Tweet quote
11:00
“Expect nothing. Give everything. Never chase money. Add so much value to people's lives that they want to pay you.”
tight, rhythmic mantra, no setup needed→ newsletter pull-quote↗ Tweet quote
27:15
“No one cares about your life. They care if you're gonna change theirs.”
blunt one-liner that reframes content strategy→ TikTok hook↗ Tweet quote
1:00:00
“We are now in a world where it is content over credentials. No one's bothered about your CV anymore.”
captures the thesis of the modern-creator economy in one sentence→ IG reel cold open↗ Tweet quote
53:30
“There'd be nothing worse than hitting a video that does a million to your target audience and you just let them all fall off a cliff.”
vivid image that justifies building an email/CRM list→ newsletter pull-quote↗ Tweet quote
The Script

Word for word.

Read-along

Don't just watch it. Burn it in.

See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.

metaphoranalogystory
00:00How to build and monetize your personal brand, aka turning passion into profit, full course tutorial without all the fluff, no cryptic words, and zero gatekeeping. Now with all my tutorial videos, they are pretty long. So what I want you to do is grab a cup of tea or a coffee, a pen and a paper.
00:18I want you to remove all distractions, and the best way to consume and digest this information is to sit down in two parts. Do half an hour, go have a break for five, ten minutes, come back, and do the remaining half.
00:29That way, you keep your concentration levels high, and you really take in what I'm sharing with you. I want to remind you as well, please treat this like a course that you have paid for. That way, you're gonna take it seriously.
00:40Because this information could literally change the game for you, where you turn your interests, your hobbies, and your passions into an absolute cash cow. I also wanna remind you at this point, if you haven't yet checked out my part one tutorial, which is quit your job and how to build an online business, which is here, and my second tutorial, which is what business models replace your nine to five.
00:59They will complement this video very well. So if you haven't yet watched them, they will be at the end of this video and also in the description. Index, what this video covers.
01:08Part one, the foundations. Part two, brand setup. Part three, building trust and turning viewers into customers.
01:15Part four, the obvious secret to growing. Part five, association, PR, and community.
01:21Part six, monetization. Part seven, scale and systems. And part eight, creator mindset.
01:27So for those of you who are seeing me for the first time, let me just prove that I'm actually living and breathing this. So you're not sitting there thinking, why should we listen to this guy? This is my Instagram.
01:36This is my TikTok, and this is my YouTube. I've been able to turn my personal brand into a multi 6 figure income. I've also been able to leverage my audience now, drive that traffic into my back end businesses to increase their revenue as well.
01:48And I've only just started. I've opened up so many opportunities which are very lucrative, which again, I'll share later on in this tutorial on how you can do that too. But there we go.
01:57Just a very brief intro to let you know you're actually listening to someone who is living and breathing this every single day. The purpose of this video. I want you to be able to create content to the point where you can replace your nine to five by really pursuing your interests, your passions, and your hobbies.
02:12That's the goal. Right? I'm not here to push and endorse this whole making £10,000 a month, which is totally driven by social media and marketing adverts.
02:20You don't need £10,000 a month. You need to be able to walk away from a forty hour work week where you are exchanging well, unfairly exchanging your time to then pursue something which you design around your life and your family's life that you enjoy, that you can make money from. And then when you sustain it, you can then start scale using processes, systems, outsourcing, building a team, etcetera, etcetera.
02:42That's the purpose of this video. So what we want to aim for by monetizing our personal brand is replacing 1,500 to say 4,000 a month.
02:50That's a great figure to replace. Let's aim for that because that's realistic. Let's not start thinking about, well, how can I make a £100,000 a month?
02:58How can I get the Lamborghini? You don't need any of that. Let's come back down to reality, and let's just follow a process, a blueprint again, which is all gonna be taught in this video.
03:07Now here are some instructions to maximize your results. Step one, save the video. Bookmark it on YouTube just in case it ever becomes unlisted, and also rewatch when needed.
03:17Step two, use the comments as a community. Brainstorm with me and ask questions in the comments section, and also learn from others on the same path. Step three, download all the free guides that are available, which will be in the link in the description, and like and comment if this video does help you.
03:32Part one, the foundations. This is where you're gonna need to start thinking with the end in mind. So you can reverse engineer on how to get to exactly where you want to be with your personal brand.
03:43So just like a business, think about where do you want to be. Do you wanna sell the business? How much money do you wanna be making?
03:49What do wanna be known for? And then from there, we can work our way backwards. I would always recommend at this point going and finding another personal brand, one, two, or three, you know, that are close to what you want to do and dissect everything that they've done well and how they've got there.
04:05Break it all down, start from the beginning, and piece it together doing it in your style. And that's the best way really to start is actually reverse engineering. There's no point starting a personal brand.
04:15And again, this is one of the most common questions. Where do I start? Well, think about where you want to be.
04:20And I'm gonna talk about something called the OMV a little bit later on in this, which will break that down even more. But when I started, again, I knew the brands I wanted to work with.
04:29I knew the sponsors I'd I'd wanna collaborate with, and I kind of knew the type of money that I wanted to be earning. And all of this came to life because I had that clear vision. So you really need to understand what money you're gonna earn, where is it gonna come from, who is your audience, what do you want to be known for.
04:45Because if you don't have any clarity, it's really hard to figure out where you're going. Now this brings me on to the next part. What do you want to be known for?
04:53I'm not the first to say this, but when people say your name, the personal brand, you need to be seen as a solution to their problem. So for example, I I use me.
05:03When people think of Aaron Knightley, it is someone who is a voice who can help them and support them with work place problems and get them out of a nine to five and build an online business successfully. That is what I am now known for, is the guy that can help you in a realistic way without a pipe dream or selling you fake information.
05:22I will give you the practical and methodical steps on how to deal with workplace issues, how to get your finances together, and how to build an online business and move into the content creation world and a few other things which I'm known for. But predominantly workplace problems and escaping the nine to five.
05:38If you think about it, there's something like a 3.2, 3,300,000 people around the world.
05:43My content really resonates with a lot of people because there's like 80% of all working adults that hate their jobs. So I'm in a great industry. So really think about what you want to be known for, which will lead us on to something I'm gonna talk about in a minute, hyper niching.
05:59So remember, understand your audience, go to the end, reverse engineer. Now hyper niching. If you don't do this early on when you're starting, you will get put into a platform pocket.
06:12This has happened to me before and it was an absolute nightmare. Hence, the reason why I've done something like 1,800 videos on YouTube, and it's taken me this long to get to nearly 70,000 as of recording this video.
06:25Because I look back at the journey, I was too broad. I was talking about too many things. Whereas if I look at my TikTok, I really niched into the workplace and I grew rapidly.
06:38When I look at my Instagram, I was talking about finance, entrepreneurship, mindset, fitness, and I wasn't really growing until earlier in 2025, I said to myself, I'm just gonna niche into the workplace.
06:49And boom, I broke out of the Instagram bubble and I just grew rapidly. You know, I went from something like 6,000 followers to over a 100,000 followers within 2025, which is, you know, fast growth really because I hyper niched.
07:03The same with my YouTube. I didn't start growing until I really well, one, I looked at the analytics. I learned more about the algorithm, but I hyper niched.
07:12I had to move all my content to the workplace, escaping the nine to five style content, and that's when I started growing.
07:20So if you're too broad, you get lost, and you get put into a very frustrating platform pocket. So just bear that in mind. I have actually done a video which I'll suggest a little bit later on about figuring that out on YouTube specifically.
07:34Now remember something I want to debunk at this point. I've just made a note for it. Nothing's oversaturated.
07:39I do get asked this a lot. Well, Aaron, I want to start, but it's oversaturated. It's not.
07:44I have a different voice to you. I've been through different things. I have I I see the world in a different way to all of you.
07:50What it's all about is attention. How do you grab people's attention, and how do you build a loyal die hard fan base? That has nothing to do with things being oversaturated.
08:00I think when people say it's oversaturated is a self justification to not actually going out and doing the thing. So it's easier to say, well, didn't start because it's oversaturated.
08:10Look, nothing's oversaturated. I'm starting a tech company in last mile. Some might say that's saturated, but what we're going to do, the way that we're going to market and grab attention and our problem solves are different to whatever else is out out there on the market.
08:25Right? We are very very unique. Okay?
08:26So I just needed to debunk that. Now be fully authentic. This one is by far one of the most important lessons that I can pass on to you.
08:35I really want you to take this on board because for a lot of people, this is make or break. And where a lot of the frustration comes from of, oh, I'm I'm just not growing or, you know, it's not worth it. It's not working.
08:47Too many people will pick a niche or an industry that they're not really passionate about or they love. And then they copy default styles or or even using chat GPT to create their content.
08:58They're not being authentic. You need to be Marmite. People either have to like you or dislike you.
09:04It's called push and pull content. When you post a piece of content, it has to be triggering to the point where someone says, I don't agree with you or I do agree with you. And then what happens is you get this push and pull like a seesaw effect.
09:17And then in the comments, you get people fighting your side and people fighting against the ones who are defending you. That creates viral videos. That creates engagement.
09:26That creates comments. And then you have social media feedback. You can start taking the comments and learn what works, what doesn't, what triggered an an emotion, and what didn't.
09:36You must have two sides. You can't have people watch your content and think, meh, because you were very default, very boring. You copy the chat GPT script.
09:46Be authentic to what you have been through and you'll also have longevity. If we look at some of the early creators, a lot of them sort of phased out and a lot of them ended up having mental health issues because they were pretending to be a character.
09:59This happens a lot in comedy where people keep up an appearance that isn't true to them, and it gets really tricky to pretend to be someone that you're not. Again, like in the nine to five, people suffer with burnout, stress, anxiety, depression because they're always in survival mode to keep up appearances. With me and hopefully for you, if you are just yourself, you say as you think, you're prepared to be misunderstood because not everyone's gonna understand you.
10:23People will judge no matter what. I promise you that now. No matter how many people you help, there will always be someone to moan and share their misery with you.
10:30But if you aren't authentic, this is gonna catch up with you. And the game of content creation and personal brand is like a never ending treadmill.
10:38It's always on the go. So for you to keep up with it, be your true authentic self. Now work on a ninety ten rule.
10:46This is really important. When you are producing content well before you monetize, and we've got a whole section later on in this video about monetization, give away 90% of information for free.
10:57Like, am giving all this information, everything that I've learned. I'm not gatekeeping here. And run on this.
11:02Expect nothing. Give everything. Never chase money.
11:06Add so much value to people's lives that they want to pay, that they want to pay you for things. Because look, even if you give everything, people will still pay you for implementation.
11:17They will pay just to be near you, to gain access to you and your network. I used to think once upon a time that you should hold back, but the problem is if you dangle a carrot, you're never going to create that die hard fan base.
11:31People that will just pay whatever it is because they just wanna gain access to you. Do not gatekeep. That's that's really important.
11:37So I work on a ninety ten rule. I give 90% away for free, and I do a subtle 10% ask in call to actions. And that's not thrown in your face either.
11:46Now if you post and disappear, this is a massive boo boo. This this is really gonna harm your personal brand.
11:53It's like hosting your own party, and then you don't show up. When you create content and you build a personal brand, let's not forget you are creating an obligation for yourself. I've built a personal brand.
12:05People who have followed me enjoy my content, and it helps them and supports them whatever they're going through. I can't just disappear.
12:12One, it's gonna affect the algorithm, and two, people will unfollow you, and you'll become flaky. Again, like a business.
12:18Imagine if you sign a client and you say, right. This is what we promise you. You're gonna get this every week and every month and then disappear.
12:24And the client's like, what? Hang on a minute. It just you know, the the follower is not yet paying you, but it's the same.
12:30You know, they're following you because they they want to buy, they're just not ready. They just need to build that trust with you.
12:36They need to watch you for a little bit longer. So this is why being consistent is so important. Over the Christmas period, I still scheduled all of my posts.
12:44I still created content. I still engaged. You know, something I'm gonna share with you towards the end of this is how passionate about the the community that I'm building and how seriously I take the comments section, which you should too.
12:57Never neglect the comments section. I just really wanted to hit home about being consistent and do not disappear because it majorly damages your growth. Now the next lesson, which is really important, is share your story because you're gonna have two types of people that are gonna watch you when you're building your personal brand.
13:15Those who want to do exactly what you're doing. They want to be inspired to be able to pick up a camera and share their journey, which might be very similar to yours. And then you're gonna have the second type of viewer, which is someone who's waiting to buy.
13:28They just need to build that trust. And I have a PowerPoint and I'm gonna share how it goes from viewer to paying customer and how long that journey takes and how you can speed up that process. So I have a really cool PowerPoint coming up.
13:40Now I've shared my entire nine to five escape journey. So for those of you who might follow me on TikTok or Instagram, if you don't, go check it out. And I'll have some screenshots actually pop up on screen now.
13:52I was in a nine to five, and these will be all around my head right now. I've been there. I've done the ten hour shift, the twelve hour shift.
13:58I've I've been in the warehouse. I've been in an office environment. I've been a laborer.
14:01I've I've done many jobs and I flitted about and I just I never fit in. I just I knew that I was destined for more than a nine to five. And I have documented my entire journey and it will pop up later on the PowerPoint.
14:13But on my Instagram, I have a highlight reel which is called my journey. And on there, I'm constantly uploading as and when it fits old footage of me in my nine to five. One of my previous videos on YouTube was about ten minutes of footage of me just mucking about in my nine to five because, you know, a lot of people asked Aaron, what what were you like in your nine to five job?
14:33And I, you know, put a load of reels together and videos and we made a cool YouTube video out of it. I have documented everything from where I went from council estate to Mayfair office. And I've just I've always taken photos and videos and thankfully, I did that over however many years and I'm now in a position where I can reshare that.
14:51So it's really really important you document the journey. Again, building our tech company, we're sharing the good, the bad, and the ugly, and I'll talk a little bit more about that as well on how that can really build credibility fast.
15:03Part two, brand setup. So this is the simple stuff really, but so many miss out on doing this. Is aligning all of their social medias to look exactly the same so they tell the same story.
15:15Again, winning in personal brand is all about storytelling. So from your profile photo, and again, I've got a load more information in the PowerPoint, which I'm gonna share with you soon. Have a good profile photo.
15:27Clear. One with a nice background. One where you can clearly see your face.
15:32A clear bio that tells them who you are, what you do, how you can help them, a way to contact you, and then lead them into some free guides or a lead magnet or a funnel of some sort, and then have that aligned with all of your social media handles. There's nothing worse or that breaks down a credible or trying to be a credible personal brand is where someone goes from your TikTok, which looks great.
15:55They go onto your Facebook, and it's totally random, doesn't align with your TikTok, doesn't say anything about what you said on your TikTok, then they think, I'll head on to the Instagram, and then it's like, hey. That's weird. That's more like a personal one.
16:06There's there's nothing saying that they're in business, in property, in a start up that they're doing this. So is their TikTok just a front? Because I'm trying to what customers or viewers to begin with are trying to do, they are trying to validate you at every stage.
16:21You need to help them by simply clearly stating everything about you, and it's it's such a simple fix. Go ahead and go do that now. If your social medias aren't aligned from profile photo to the bio, go change it now.
16:32The other thing to remember as well is most of your followers that you might have now across all of your social media handles, they don't even know what you do. This is a this is a biggie, uh, one that many people miss out on, and that's why you have to keep talking about the thing that you wanna do, you know, the niche that you're in.
16:47Think about it. When people follow me, for example, someone will hit follow from a reel. It might be about the workplace about a toxic manager.
16:55So fine. Great. I've impacted their life.
16:57They follow me from that reel about a toxic manager and how to deal with them. But do they go on to look at all my other content? Do they go on to look at my Instagram stories, my YouTube?
17:05The likelihood is no. But they really were impacted by that one video. So they might check out my stories potentially.
17:13So I need to keep reminding myself that 80% of most of my followers have no idea that I run businesses, have no idea that I create content on the regular on all other platforms. So if I wanted to turn them into customer and monetize that potential viewer, I need to keep sending out stuff.
17:29Get them onto an email list. Keep posting on my Instagram stories, my TikTok stories, my YouTube posts. On Facebook, set up an automation that outbounds to your new follower that says, hey.
17:39Just wanted to thank you for following me and to let you know that I currently run this business. I'm doing this. And if it's of interest, please do join my free newsletter.
17:47And they might go, oh my god. I didn't even know that. It was only because they followed you from something that really impacted them, that one singular video.
17:53So just remember that. 80% of your followers right now have no idea that you might have a service or product to sell. You have to keep reminding them.
18:01Now let's talk about what I mentioned earlier. OMV. Origin, mission, vision.
18:05It's important you dial into this. Why are you starting, which is your origin. Your mission, so what you actually want to achieve with your personal brand and the vision.
18:15Where is this going to go? How big is it going to be? What impact are you going to have?
18:19So I would at this stage just write that down, make that as a note. What is my OMV? Origin, mission, and vision.
18:26And then just start working that out. And again, that's gonna give you clarity in the direction that you need to go. Brand colors and identity.
18:32If we take a look at what I'm wearing, it's another black jumper. What do I always wear? Gray, white, black, a peak performance hoodie, a peak performance hat.
18:40My locations are always the same. When I film my tutorial videos, I'm in this style setup. If I'm filming my other videos, I'm facing that way.
18:48People get comfortable seeing the same setups. It makes them more engaged.
18:54The psychology behind it is quite interesting really, and I don't know all the ins and outs. All that I know is that it works. So try not to change your brand colors up too much.
19:02When it comes to holder, it's the dark navy blue with white, peak performance, white writing, typically a black background with the red a for the peak. People then recognize that, and then they'll associate you with that certain thing, that certain video, that certain topic.
19:18So try not to change your brand colors or your location up too much. Get people used to a setup and again, the human psychology of it is that you'll get more of an engaged audience if you don't change things too much.
19:31It's quite interesting really, and it builds trust as well. I think that's the other thing. Now taglines for content formats.
19:38This is really important, again, for building a loyal audience who recognizes you. They don't even have to see you. They could but they recognize and they can hear you.
19:47So on my short form content, when I do videos, let's play the one that I did yesterday. You'll hear this all the time.
19:55So my opening line is always In the workplace, do not accept There we go. In the workplace, You know, my my taglines are always in the workplace.
20:04And my format which will pop up on screen now, which is like a quote format, which has my company logos, and then I put a quote that would have popped up on screen. These are formats that I started to get my audience used to.
20:18So again, it's it's trust, it's comfort, and then people start engaging with that more. Just with Holder, we've started a new format with our videos and our carousels.
20:28We're creating formats because that is the quickest way to build trust. People don't like to see different things all the time. Uh, they can't get used to it.
20:37So if you have a tagline or you have a of an opening on a hook, really dial that in and and make it quite punchy so people recognize that. And remember, even if you feel like it's a bit repetitive, when you're thinking about YouTube and TikTok, it's an SEO platform, so you're reaching new people all the time.
20:53So you might hear yourself say it all the time, but people who are watching the video may have never seen you before. So that opening tagline, yes, you might be sick of it, but there are many many people out there on the platforms that have never seen your face or even heard you.
21:07Part three, building trust and turning viewers into customers. Okay. So this is PowerPoint time.
21:13I'm really excited to share this PowerPoint with you because it's got so much information. Now let's kick this off. If they can't see you, they can't buy from you.
21:21Right? We all know that. So the question is, who are you and what do you do?
21:26That's what people will be asking. Because remember, everyone is looking for proof first and foremost. No one's going to buy unless you can prove who you are.
21:34So the question is, who you are? So for me personally, I've shared my entire journey from employee to business owner slash creator. I've been the employee.
21:44I've been the creator. I'm the founder investor. I'm me, a family guy.
21:47I'm also a speaker now. I've shared all of this across all my social media. Now you will always have two types of customers as I said earlier.
21:55So you have to bear this in mind, which is why it's important to document the good, the bad, the ugly. Even if you don't think it's worth it, document it. There's gonna be the ones who are inspired by you and wanna learn how to do that and the ones who are waiting to buy from you.
22:09So people get to know you before the business and the product. I have many people, especially on my short form and Instagram and TikTok say, when I turn around and say videos such as leave a job if it's making you mentally depressed and all this stuff and they go, oh, but this guy's unemployed. They have no idea that I run Nightly Investment Group, Peak Performance, Holder, Nightly Ventures, the education company, the Breakout Program, and Life by Design Action Planner.
22:32And I have all these things. They have no idea because they're getting to know me first. Right.
22:37I said I was gonna go into more detail about this. So your profile setup.
22:41Honestly, it's such an easy fix, but yet so many people don't do it. Now I'm gonna address the question on why do I follow zero people on all of my TikTok handles. Okay.
22:50Let me just have a swig of my coffee. The truth is there's a lot of scam accounts.
22:54So until I get a blue tick verified, that is one of the reasons, but it's not the main reason. It puts me as a position of authority.
23:01I have over half a million followers on TikTok, and I don't follow one person. So it creates curiosity. It does put me in a position of credibility, authority, and someone who people sort of wonder about, oh my god.
23:13How has he got over half 1,000,000, but he hasn't followed anyone? Because there was this whole thing on TikTok where, you know, you follow me and I'll follow you and we support everyone. I am on social media to add value, not to follow and create friends.
23:26I'm here to provide a service and I really want to impact people's lives. Therefore, I don't need to follow people. Now Aaron Knightley, as you can see, I've got a little arrow going there, as you can see.
23:37The reason I've highlighted that is it's it's important that you try and get your name without numbers, exclamation marks. You actually try and own just your name. Know, You on Instagram, I'm Aaron Knightley official.
23:48On TikTok, Aaron underscore Knightley. There's a lot of scam accounts that have tried to copy my name, but they've all got numbers or misspellings. So try and get your actual name.
23:57Remember, don't have your business name, have your actual name. You need to become the search engine.
24:02Up here, a clear professional photo on a colored background that really helps, uh, you know, pop and stand out from the crowd. And then when it comes to the bio, as you can see here, what do you specialize in? Tell the people what you actually do.
24:16So I'm a YouTuber business founder. So business kinda covers off entrepreneurship, money, online world.
24:22A YouTuber kind of is that credibility of, you know, yes, it's great to be a content creator, but when you say you're a YouTuber, it just it just sounds better and people can relate to that a little bit more. You know, your your thought of as a, I suppose, more professional creator if you're on YouTube opposed to saying you're a TikToker or something like that.
24:38And then I'm a founder. And here's Holder, my tech startup, so people can check that out. Here's a way of contacting me.
24:44Free guides and resources, that's my lead magnets, and then there's the actual funnel. Make sure you've got all of that.
24:51From viewer to customer, social customer conversion fast track. Attention plus emotion plus solution plus a question equals retention equals validation plus a call to action equals conversion.
25:04Okay? Now you'll see this in all of my short form pieces of content. I have a great hook.
25:10That's the hook. I get them in. I've created a motion by the hook and what I've said in the first four, five, six seconds.
25:16I then talk about the solution straight away so I don't waste people's time. I then ask them a subtle question which keeps them interested and almost as if I've tailored the video to them.
25:27That equals retention. So now they're sticking around. And when you have listening ears, you have authority.
25:33That will equal validation because now they start validating me as the expert in that industry, plus a call to action. So tell them to go to the link in the bio, leave a comment. Do they agree, disagree?
25:43Have they experienced it? That will eventually, over time, and consistency of pumping out volume of content will lead to a conversion. So my top tips are, know what platform your customers are using, post in high volume using the formula above, get to the point, don't waste the time or waste as I put there.
25:59Understand no one cares unless you change their lives or make them money. That's the other thing to really, you know, just accept.
26:06No one cares about your life. They care if you're gonna change theirs. So how do we convert them from viewer into paying customer?
26:13Well, typically, is a twelve week timeline. Right? This has been proven that from a viewer, someone actually finding your content, it could take up to twelve weeks for them to actually buy something from you.
26:23But how can we speed this up? Well, there's the psychology behind a sale, isn't there? And this is where proof is in the pudding.
26:30What book are you buying about money? Just think about it. I'm asking you that question.
26:35I already know the answer though. We're looking for social proof because no one wants to be a guinea pig. We've got the rich dad poor dad book over here with over 21,000 views, and we've got the other one over here which only has a 148.
26:48No one wants to be the guinea pig. I remember running my first event thinking, oh my god, what if no one turns up? Because I understood who's gonna wanna go to an event that's never been held before.
26:58Because no one wants to be the guinea pig. Whereas if there's social proof, we'll always lean to that because it's a safe bet. People don't like going to a restaurant that's just opened just in case it's a flop.
27:08Again, same is for the what hotel are you booking. Are you gonna go to this one that's got 13,000 plus reviews or you're gonna go to a hotel that's only got 72 reviews. So the psychology is we always lean to where there is social proof.
27:22So this is exactly why. Okay. These are my social handles.
27:26I have created highlight reels on all of them. So we got our main one up here, which is my Instagram, and you can see the testimonials, t one elites, which is a membership, testimonials for my breakout program, and one to one clients that I work with. On my TikTok growth program, again, the same.
27:40I have all my client videos or some of them on there, and the same for the breakout program. I've got the testimonials and the client videos. People can go and watch those, validate me, and feel comfort knowing that they're not a guinea pig.
27:52Again, just check out this funnel here, awareness, interest, consideration, intent, evaluation leads to a purchase. So as you can see here on my main one, I share the journey.
28:02So look, it's really important if you are on Instagram as well. Set up your highlight reels, so that you can actually start sharing.
28:09So people can go check this out. There's my TikTok. There's my breakout program.
28:13So make sure you have your highlight reel set up. And as you can see here, look at the bios clearly stating what I do, again, with a call to action to a funnel, which I use Linktree.
28:24My holder page, peak performance. Again, you can see the team events.
28:29If we look at holder here, I've got the journey, the mission, community, the team. And on the journey here, I share the good, the bad, the ugly with my business partner, Ben.
28:37And again, my Life by Design action planner, happy customers. Alright? It's a fairly new page, but I'm sharing all those who are happy with the planner.
28:45Right. Build a lean automated selling system. As I mentioned earlier, TikTok and YouTube are great for organic traffic using their SEO algorithms.
28:53As long as you pump out enough content and you really niche, the algorithms are so smart, they'll find your viewers slash customers. Number two, create subtle call to actions in all of your content, and that will drive them to your link tree funnel, and then you do exactly the same when you run live streams.
29:08And for anyone who doesn't know my CRM system, I use Go HighLevel, and also there's a link in the description giving you a thirty day free trial if you did wanna give them a go. I've trialed many different CRM systems by the way, and that's definitely by by far my favorite, and it's it's an all in one as well. So if you haven't learned about funneling and email marketing and CRM systems, go check that out and you get that thirty free day trial.
29:30Number three, provide a free guide in exchange for data, then the viewer enters into your automated workflow ecosystem. And then depending on the data that is collected, you can set up workflow triggers, and that will then obviously set off a different sequence of events.
29:44Like I say, really go and learn about CRM system because you're gonna need that for your personal brand. Now I've mentioned this before. I'm not gonna linger on this one too long, but put your name in the middle of this circle.
29:54You need to build your touch points, and then you need to interlink them three sixty. This is how people buy from you when you are asleep.
30:03They find your testimonials. They find your businesses. They watch your YouTube, your Instagram, your LinkedIn, your TikTok.
30:09They find you on mainstream media, your books, whatever it might be. So while you're sleeping, they are validating you, finding all your different outlets, building trust.
30:21That's why I call them trust points. And then without even selling to them, they've already become a buyer. So how do you turn this into revenue?
30:29The obvious secret. Now let's just take a look at this. Look at the sheer amount of posts that I've done on my personal brand.
30:38On my YouTube, 1.8 k. I've done around 3,000 on my TikTok, 80 on my business TikTok, a 100 on my Aaron Knightley unfiltered, nine currently on holder, that's on the TikTok one, and then I've done about 300 posts between my Facebook groups.
30:54That is a total of 9,238 posts on social media. Now that does not include my LinkedIn, email marketing, private DMs, outbound invoice notes, and networking events.
31:07Volume, my friends. Hopefully, you've got that message that it really takes volume.
31:13You have to be consistent. And then as a result, my YouTube currently on the front end for anyone asking about this question a few times.
31:20I'm between about 2 and a half to about 4 k gross per month. That that's currently where I'm at. But here's the really interesting part.
31:27On the back end, the two videos below, my tutorial videos, in the last twelve months have generated through automated sales over 31,946 as you can see here, which is absolutely incredible.
31:40And that is purely by building a brand of trust by all the things that I've just shared with you. My TikTok, I have a high RPM because I have a high watch rate.
31:51Again, because I'm solving problems and there's no gatekeeping and I'm being authentic, the RPM is very high for me.
31:58Now my life by design planner, which I should have actually I'm just gonna lean back and grab it now actually. This generates sales.
32:06Again, it's all passive. It's hooked from oh gosh.
32:09Shopify and Lulu Press.
32:13Sorry. It's with Lulu Press and Shopify. These are my books on Amazon.
32:16Um, I haven't disclosed how much I've made, but I sell every single week there. And here's my link tree, which then has turned into sales, and you've got all the different options on how you can work with me or pick up a service or a product. Now leverage TikTok and YouTube SEO engines by hyper niching.
32:32So here we have on the left hand side TikTok analytics, and on the right hand side, one of my recent videos from YouTube.
32:39So this video here let it fail and slow down did 2,900,000. And as you can have a look, the traffic source, brand new people on the For page was 97.1% new people.
32:51That is insane. And on the right hand side here, 232,000 views as of recording this or when I screen caps that.
32:58Down here, browse features, which basically is the for you page. 1.6 k just from browse features.
33:05That is really important and suggested videos by the way. Because I have hyper niche so much. My content is being sent to the right people and this is the power of SEO platforms.
33:16Instagram isn't like this, but this is why you can't talk too broadly and you really I'll tell you another tip as well. Never send external links because then what happens is that comes under direct or unknown.
33:29You never want to share your links outside the social media platform. You want to generate organic for you page, actual watches engagement. Right.
33:38Buy one or two other phones and livestream on as many platforms as possible. Let me just quickly explain before I break this down. I watched a video this morning of Alex Mosi saying his 2026 plan is to go all in on livestream.
33:52That says a lot if that man is now taking that approach. But as you can see here, I've been livestreaming for a while. And if we just look in the top left, these are the amount of likes on the livestream.
34:01These are the amount of people. I always provide value information, and this is where you can literally convert viewers into paying customers.
34:10You can drive them to funnels immediately from these livestreams. You know, my livestreams are a lot bigger now. I typically get over a 100 people, but I've always provided value.
34:19Do, you know, whiteboard breakdowns or get collaborations of other people who are in similar industries as you that you can, you know, complement each other and really generate some big traffic. And as long as you add loads of value, there's no problem in then doing a subtle call to action throughout your livestreams and actually driving that traffic to a lead magnet that you have.
34:42Again, it's a great way to collect data. Okay. Let's talk about brand deals because that's where the big bucks are.
34:48Now around my head or on the screen somewhere, there'll be some screenshots of some of the brands that I've worked with. And I've now, over the last two and a half years, worked with 50 plus brands. Many of them were on my wish list, and I've been paid a lot of money.
35:00So you really do want to position yourself to collaborate with brands because you can charge an absolute fortune. But I want to share one case study which really paints the picture of when you build a fan base or an audience that really listen and engage, you then can charge a lot of money.
35:17Now, I just wanna share it's called grapple law. They are an AI automated system. I'll just share on screen some of the comments from my Instagram and TikTok, which will be on screen right now.
35:29Have a look at the comments that were generated from the video that I did. Now I share some of the insights from TikTok.
35:37One of the videos did, and this is all organically without any paid ads, 55,000 views, 68 comments on Instagram sorry, TikTok.
35:45And on Instagram, it did over 25,000 views with over 39 comments, all asking about the service.
35:53And again, here's another video of some of those comments. This is exactly what the brand wants. I even have, I believe, a video of all the followers that Grapple Law actually generated as you can see here.
36:06Before we did the brand deal, they only had four followers and a brand new page on Instagram, and now they're over 400 followers and majority of them are mine. They all moved over because I endorsed this company, and I actually really do back what they're doing.
36:21I mean, it's a fantastic service. And here's another screenshot of them transferring and paying my invoice, which again was disclosed amount, but it was a significant sum for doing what ended up being a seventy second video, something like that.
36:35They paid me a lot of money, but I have listening ears. And because it aligns with my audience and it's really gonna help them, people really bought into that service and also went on to follow them.
36:47That is how you earn big bucks. Also, what I should have mentioned earlier is try to document as many day in the life videos as you can. Again, showing the good, the bad, the ugly because it really allows people to buy into your journey and understand that you really are living and breathing it, and on screen right now will be my day in the life videos.
37:05I try to do as many of them as possible so people can see behind the scenes of what I get up to, therefore validating me as the person who is sharing the information in the long form videos or on short form that I am actually who I say that I am. So just bear that in mind.
37:20Again, document absolutely everything. Okay.
37:23Let's finish off this PowerPoint. So my top tips to thrive and survive. Build a freelance power team consisting of virtual assistant, an editor, PR representative.
37:33They will really help you grow fast and efficiently. And then systems and socials and software to use. I use ChatGPT, and I've built AI assistance.
37:41Go HighLevel as a CRM system. Again, link is in the description. Linktree, TikTok, Instagram, YouTube, LinkedIn, Facebook, CapCut, captions, Canva, Zoom, Loom, Bitly, OpenIn app, phone task or some form of note taking tool, Google Drive, Fiverr, Oracle, ClickFunnels, and Freepik.
38:02Part four, the obvious secret to growing. Volume is mandatory. The more you do, the faster you're gonna grow.
38:09If you only post once a week, it's gonna be painful, and you'll probably give up in all honesty. If you can build this into your everyday life, and actually, you know, this is why I created my Life By Design Planner, simplifying productivity, and I'll just share like the middle with you, is the reason I built this is around high value tasks, low value social media tasks, notes, and then have you done your networking, posting, workout, all that good stuff, little tick box is to align your time management with your content creation and making sure you see this as a business.
38:42Yes. It's called a personal brand, but really if we're trying to monetize it, we need to see this as a business. Therefore, we need to take it seriously.
38:50Now to answer a question I always get asked, should I focus on one platform or do I grow on all of them? Now my first answer is focus on one.
39:00However, I will say this. If you are someone like me who is very obsessed, very structured, very disciplined, and very hot on your time management, you could potentially grow on one or two platforms at the same time, but you have to be very obsessed.
39:16If you're not like me and your time management isn't that great, grow on one platform. Again, just like a business. Focus.
39:23Finish one course until successful. Niche and grow until you get to a hundred, hundred and fifty, 200 k on, say, TikTok, and then move that audience onto your next platform and try and grow that one. But the honest answer is it's totally up to you.
39:37Proven method is grow on one first. But if you're obsessive and you're great with time management and you feel that you can take it on, great.
39:44Maybe pick another platform like TikTok and YouTube at the same time. But grow the one to where you believe your audience is and where you can convert viewer into paying customer. It's all cringe until it works.
39:57Boy, isn't this the truth. So as you are building out your personal brand, you will have people that will laugh and that will judge and that will find it cringe. You'll probably find it cringe to begin with, you know, vlogging, taking videos, doing one like this.
40:09Like, I've had loads of retakes doing this and turning customers really does. Fantabby what I'm about.
40:17It's been frustrating at times because you want things to be perfect or you get annoyed at yourself. But the truth is when it starts working and you do become successful in your own right, all those people that said you were cringe and why are you doing that and pointed the finger, when it starts working, they are typically the people that want to learn.
40:35So just understand, you'll go through a cringe phase of building your brand, then you'll get frustrated because you don't think it's good enough, And then you'll get into a rhythm and you'll want it to be perfect. But just understand, create, focus on good visuals, good audio, and good information.
40:49Do not chase views. Be an information creator, not a vanity one. It's all about value metrics.
40:56Not all look at me and what I've been up to because no one cares. Because the harsh reality, which you will soon find out, no one will listen, no one will care, they only are bothered about what you're creating and your message if you impact their lives or you make them money. Unless the viewer is benefiting, they don't care.
41:13So just understand that and get that into your head. Now here's another top tip. Never pay for ads or boosts.
41:20Do not fall into needing a dopamine hit by creating content and going for likes. Because look, I'll tell you now, I know many creators and some of them are friends of mine that have hundreds of thousands of followers, millions of followers, and yes, they get likes and they do skits and they're quite funny, but they're still in full time jobs because they have not made enough money.
41:40They get a little bit of ad revenue, but it's never really taken off. Big brands who pay tens of thousands of pounds won't pay them. For example, if someone's in comedy and they're doing silly skits, yeah, they get loads of young sters and people, you know, will have a laugh and we're all into comedy and humor.
41:55Right? It picks us up, but a bank won't pay £10,000 to someone who does a silly skit in a park. It doesn't go hand in hand.
42:01The audience of the person doing a skit isn't gonna take out a mortgage or a new bank account. Okay? So you have to think of it like that.
42:08Now the reason you don't pay for boosts or ads is because what will happen when you start posting, you might get an organic spike of views. A 100, a 10,000 views.
42:19And then what every platform will test you with is they will tank your views. And then what happens is you've got so used to the likes. You haven't really looked at the bigger picture here of being consistent.
42:30Just like investing, it's slow and boring, but you're slowly going up. As you get used to the dopamine hit, Platforms will tank your likes, and they will see if you will put your hand in your pocket, and then they'll start popping up the adverts of get a 20% off your next boost or stuff like this. And all these ads come up to entice you to pay for a boost or an ad, you know, and then you can target people and blah blah blah.
42:52As soon as you pay, they know you are addicted to dopamine. And now what happens is you stop paying because you're like, oh, I don't wanna pay $6.10, £20 every time just to reach 5,000 people.
43:03They'll tank your organic views until you put your hand back in your pocket because they know you need a dopamine fix. Whereas if you start this journey with thought in mind of no matter what about the likes and the views, I'm gonna keep showing up. I'm gonna keep improving, and I'm gonna keep beating this drum of value every single day in high volume, you'll then trigger the other side of these social media platforms is the loyalty algorithm.
43:26If you shop every day, they will start to reward you for being loyal because there's also a metric for that. 100%. There's no proven facts about that, but I am I am 90% sure there is a metric for loyalty of showing up on a platform and serving that platform because you are then bringing traffic where people might sign up and watch or go on to buy something or someone else will pay for a boost driven from your content.
43:48Okay. So just remember that. Do not get sucked into the dopamine.
43:51Duet content. This one is brilliant. Now examples will pop up next to me where I have done duet content where I will look at the camera like this.
44:01I will watch a video of someone else. It might be a viral video, which is a great way to steal an audience or a video that's quite controversial, but maybe I don't wanna put my voice to that.
44:11And I'll hold the phone up, and then my lovely editor Mac who's doing this video will then cut me in on that same screen, and I will have an opinion on someone else's viral or controversial video within my niche slash industry sector. I'm then able to offer a voice of reason. It allows me to capitalize off the back of a big video.
44:31And it's like when people watch a vocalist who will watch a singer busking or something like that. Everyone's looking at the busker, but they're also waiting for the opinion of the expert specialist who is the the vocal expert.
44:44Right? And we wanna hear, oh my god. They're so good.
44:46Their vocals blah blah blah, and we wait for that person's voice of reason. It is a great way to again put yourself as a position of authority. So start doing duet content.
44:57And if you don't know how to edit that yourself, because I wouldn't have a clue, get an editor and, um, put that together, and it really helps you grow quite quickly, and it looks super professional. Street interviews, another way to grow fast because no one knows what someone in the public is gonna say.
45:13Again, images of me street interviewing will pop up on screen. I have done hundreds of street interviews now and generated millions upon millions of views because everyone loves to know what the public's gonna say, and it's totally unscripted. So it's of interest, especially if you get some catchy music or depending on what the question is, and you can do some great editing around it.
45:32I love going out and doing street interviews because not only does it generate great content and we can actually get real life opinions there and then is that you never know who's walking about. So if you want to bring incredible opportunities, unexpected ones, go out street interviewing, have the confidence, step outside your comfort zone because someone working for the radio, for TV, an investor, I don't know, whoever could see you and might come and approach you.
45:59But go out and wear merch as well. Like, every time I go out street interviewing, I wear one of my own t shirts with my, you know, company logo on it, and then I have my TikTok username on the back.
46:09So as I'm interviewing, people can actually like be like, oh, it's Aaron Knightley off TikTok. And then they follow me and, you know, I'm always on brand.
46:16I think that's the other thing. If you're gonna go out and do these things, always be on brand. Part five, association, PR, and community.
46:25Who you're seen with is really important. Again, on the screen will be some of my contacts and friends who I've been seen with and that I've collaborated with that, again, puts me in a position of authority. This is really important that you start thinking of your brand in a professional light.
46:40If you're gonna collaborate with a brand, a sponsor, an individual, where are they going? What are their beliefs? What are their values and standards?
46:46What could happen to their business in six, twelve months time? It's important you think about that now. I'm really, really picky on who I associate with.
46:54And actually, what you'll see, I'll share my PR media deck on screen right now, and this just showcases the level of professionalism in which I'm at. I'm very picky on who I work with. The companies that I'm very proud to share on my PR deck, which you would have seen, these are all companies that complement me.
47:12And also the fact that I've been associated with them allows me as someone also who is who is covered in tattoos and has a tattoo on my neck. The companies that I've been associated with, I mean, one like ICAU, one of the biggest chartered accountant companies in The UK, that's great for me to be a part of that because it just shows to other people, wow.
47:32He's, you know, he's worked with a major major company, especially in that formal field of accountancy. So be very careful on who you associate with. Also, the events that you attend.
47:41This is really important to not only kind of steal audiences, but who can you be seen with? Like the recent event, uh, which was a red carpet VIP event that I held for my company Peak Performance was the biggest one ever yet.
47:53And we had Sarah Willingham and a couple of unknown billionaires. They're not big in the public eye. But Sarah Willingham, who was one of the BBC Dragons Den, she was there.
48:01She was one of my speakers, and I was seen with some very big people. Andrew Holbert, who sold his company for over 100,000,000 is a friend of mine. And what that does is that association helps level you up.
48:13So start thinking about what events can you get to which can really help elevate your personal brand. Now podcast appearances is something you all wanna be aiming towards. When you're at a certain level and you can actually share your analytics that, you know, you're generating traffic that is gonna be a value to showing up on someone else's podcast because you can steal their audiences and then drive them to your social media handles to follow you to then go on to find out about your services.
48:38And some of the podcasts that I've been on will pop up around my head, and you probably want to take on either a VA or create your own template message which you can outbound and send via email or via a DM on Instagram saying, hey, I'd love to be a guest on your podcast because I talk about this this and this. And I also generate this amount of traffic, which would be beneficial to your podcast because I can also bring my audience to then check out your stuff as well.
49:02So that, again, there's that fair exchange, but you definitely wanna get yourself on a podcast when you're at a certain level. Charity and contribution. This is a little secret hack on how you can go from a personal brand that no one knows about to being propelled into main mainstream media.
49:16If you do something crazy enough, you raise enough money or do something for the community which really helps, and then everyone finds out about you. You're on the TV or you get put onto the local radio or even national radio. Can you jump out of a plane?
49:28Can you climb a mountain? Can you raise tens of thousands of pounds by doing something wacky and crazy and for a child that needs money for a operation to save their legs, whatever it might be. But if you can do that and you can build something around community, you could generate free PR, which is an absolute hack for you taking a personal brand that no one knows about and then being literally propelled into mainstream media.
49:52Part six, monetization. The part we've all been waiting for where I talk through some of the revenue models and how you can actually generate money from doing the thing that you love. But before we do, I wanna share something important.
50:05Well, it's a theory, but could be important. Pay to play. I do believe in the next couple of years, some of these social platforms will charge us to be on them because some of us creators are making huge amounts of money.
50:17It's not slowing down anytime soon. So this is why I urge you to take all the information that I've been sharing with you and go ahead and start ASAP. Because I do believe in the next couple of years where we will have this influx of normal workers and people who are panicking going, oh my god, my job's been taken over by AI.
50:34I need to earn money online. Platforms will realize that this influx is coming. They can make an absolute fortune if they just do pay to play.
50:41It's just a theory, but it's it's what I think could come into it. So just don't sit on the fence. Right.
50:45On screen will pop up the image of all the different ways that you can make money, and there are far more, but I'm just sharing the main ones. Speaking gigs, memberships, building actual businesses, sponsorships and brand deals, affiliates, ad revenue, high ticket and low ticket sales, courses and programs, all different types of digital products just like my books and my planner here, Consulting and coaching.
51:08I actually have well, I have all of these, and I have a coaching call later on today, which is £450 an hour with a guy that I work with in Dubai. It's a very, very specific type of call that we have around equity like help helping him raise venture capital.
51:22So I do charge a lot of money for that. £450 an hour.
51:26There are many many ways that you can make money. So let me ask you a question. This is really important to get your brain thinking.
51:33How do you think without social media, marketing, personal branding that you could ever launch a business without it now?
51:40So think about it. Physical businesses are shutting down. So if we think about, you know, Homebase, B and Q, do you remember JD Sport?
51:48Not JD Sports, JJB, you know, like all these physical companies that are now closing down. Once upon a time, we never used to question who owned it.
51:56We didn't even know who owned all these physical warehouses and shops, but we used to validate those businesses because they had stock, they had staff, they had a car park, and we just used to buy their items. But now these shops and warehouses are closing down. Physical businesses are closing down.
52:10So now people are online. We're not buying from logos. So how do you actually start a business?
52:15You can't build it off the back of a logo. You need to build it off a face and a voice. Let me give you an example of how important a personal brand is to also starting a business of your own.
52:25I'm starting a tech company called Hold Up. Here's the logo. It'll pop up on screen, and we share the Instagram page and also the views that we have generated in the last thirty days.
52:35If I didn't have a personal brand, it'd be really hard to start this business and raise the amount of money that we're currently raising. Next week, actually, £700,000.
52:44To get the confidence from the investors, it'd be really hard if they turn around and said, well, who's Aaron?
52:50Who's Ben? Who's Grace? And who's Salina?
52:52Salina, our CTO, has no personal brand. Ben, my business partner, doesn't have a personal brand. Grace, our CFO, does have one, but I have the biggest personal brand and the network.
53:02So I'm able to market and fully launch this brand new business without anyone knowing really what it's about at the moment because we haven't released our USPs, but I'm able to leverage the trust and the audience that I already have. And that means a lot to investors because they can physically see and hear me.
53:20It'd be really hard to start a business if you also wanna scale a bigger grown up business alongside your personal brand if you haven't got an audience. That's how important it is. I don't know nothing about tech.
53:31I just don't. But my network was broad enough to bring on someone within the tech industry, and they came on board without ever taking a salary to begin with because they trusted my personal brand. That's how powerful it is.
53:44So hopefully, that explains on how much you can actually leverage. Like, for example, imagine leveraging and trying to raise money without anyone knowing who you are.
53:53It'd be really hard. Yeah. You might be able to get a bank loan, but it's far quicker and more streamlined to raise angel investment to scale something if you have a personal brand.
54:02Businesses and brands are built on data, so make sure you're collecting every single day. You should not be producing content potentially hitting tens of thousands, hundreds of thousands of views if you're there and not collecting that data.
54:15This is why I said earlier, you must have a CRM system built into your bio or within your funnel slash lead magnet. You must collect data. There'd be nothing worse than hitting a video that does a million to your target audience and you just let them all fall off a cliff.
54:29Remember, there will be an average conversion of your views that will end up going into leads, prospects, and then clients. Do not miss that opportunity to generate revenue simply because you didn't have a data form or a CRM system set up.
54:44So please get that done immediately. Part seven, scale and systems. You should be using SMS and email marketing once you've collected data.
54:54It's really important that, yes, we nurture our community online and we engage with them and we create content, but the big money is made offline. So I do newsletters probably five times a week.
55:07I do SMS campaigns probably twice a month, and then I run webinars. I do events. I do so much offline.
55:14And it's really important that you have the systems or what's known as workflows and then triggers and sequences that are built into your different types of workflows. So to break that down in simple sort of terms is that within your data forms, depending on what people click, will then trigger certain sequences within the workflows within your CRM system that you have, which will nurture your, at the moment, leads or viewers into potential customers by giving them so much value, which has been continued offline through SMS, email marketing, free webinars, prerecorded videos that they get sent, other social media handles, YouTube videos, whatever it might be.
55:53It's really important to learn how to scale and build systems and processes off the platforms as well to turn them into low, medium, and high ticket sales. And what I would really recommend is building a team as soon as you can, especially if you can afford it. Take on a VA, a virtual assistant, get an editor, you know, to do all the editing.
56:12You don't really wanna create and then have to go away and do the editing. It's an absolute nightmare. I mean, Mac, my editor who's having to do this tutorial, god, he has to have some patience to do all the retakes and stuff like that and piece it all together.
56:23I couldn't think of even doing this tutorial myself. Try and take on someone in PR to do all your outbounding, your podcast outreach, trying to get you in magazines and all these different types of articles.
56:34And that way, you can scale so much faster because then you can focus on the important tasks of creating content. And, also, just as a bonus, if you wanna see some of the software that you can use, and predominantly, it's all for free, that will pop up next to me. And this is just a screenshot of some of the software that I use, and this is all available to you as well.
56:51And, again, it just helps you build processes and streamlines everything that you're gonna be doing within your personal brand. Thatch and manage your time correctly. This will be the make or break of your success creating content, building a monetized personal brand.
57:04You have to manage your time. And this is why I went and created my own planner because I like to work on pen and paper. And I just couldn't find anything or the typical a four writing pad that I had, you know, I having to create my own sort of structure, and I thought I'm just gonna go on to Lulu Press, hook it up with Shopify, and I now sell these.
57:21Again, the link will be in the description if you wanted to pick up a Life by Design Planner. It has the day, the high value tasks, low value tasks, social media tasks, notes, and then at the bottom daily workout, self education, and networking, all with time slots. Because the management of your time on how and when you create content really allows you to start forming structure.
57:41And also what I would say is I've got it on my phone here. They'll pop up on screen is the way that I sort out my social media folder on my phone. Again, if you have a good setup on your phone, you feel more professional, therefore, in the mindset to be more like an actual content creator.
57:56So again, start as you mean to go on. Use the analytics and understand the SEO. Again, as I explained earlier, it's really important that you don't overlook the analytics in which the platforms provide you with.
58:08I did this for far too long where I never actually went into my TikTok studio, my YouTube studio, or looked at my Instagram sort of data insights, and they're there for a reason. They can seem boring or a little bit mind boggling, but check them out.
58:21Understand who your audience is, when they're most active, what's your demographic, what's the geographical location of these people, and use that to your advantage. Again, they're there for a reason, so start using them.
58:32Does equipment matter? Of course. Audio, good visuals, a k a good camera.
58:37I wouldn't cheap out on this. There are some people out there who say, well, you know, just start with the phone. The phone is great.
58:44If you have a new phone of iPhone fifteen, sixteen, 17, great. But what I would say is pick up some decent audio. There is nothing worse than having good visuals.
58:54Fine. Great. Tick box, but then muffly audio.
58:57This one here, the Rode mic Pro Plus, if you really listen, it's a very, very it captures the depth of my voice, really crisp, really clear. If you close your eyes, you could listen to me. You can watch me.
59:08There's no crackling. There's no bubbling, anything like that. It's not echoey.
59:12It's really nice. And I'm really, particular on audio. It's best to have a good camera.
59:16I think the other thing when it comes to equipment. Yes. It's great to shoot on a phone, but you really want to then edit on a phone.
59:22If you shoot on a DSLR camera, I'm on the Sony z v e one right now with the Tamron lens 17 by 28 mil. I put in my SD card. I shoot.
59:31I can then send it off on a Google Drive to my editor. Again, all convenience, all good time management, streamlined, efficient.
59:38So it's totally up to you, but equipment, of course, matters. Part eight, the creator mindset. We are now in a world where it is content over credentials.
59:48No one's bothered about your CV anymore. It's all about what you produce and the trust that you are building, the information that you are sharing, the value that you are delivering, the consistency of you showing up day in, day out, being relatable, feeling connected.
1:00:03I don't and I've explained this on other videos. I don't watch billionaires or deca millionaires because they're too far away.
1:00:10I don't want that. So I don't watch people who are just too far out of my eco orbit, whatever you wanna call it.
1:00:17Right? I don't watch people that that's not where I want to be or I feel that they are too far away. So it's really important you understand the type of person or how you want to represent yourself to the people that will watch you.
1:00:29It is all about creation. It is not about a job title anymore. We are done with the days of celebrities, of drama, what's going on in other people's lives.
1:00:41We want real life stories that we can be inspired by and feel connected with, that there is hope and that there is opportunity and possibility for us as well. That is what is is important.
1:00:52We are looking for the human connection. Again, having your face on camera always will beat a faceless creator or a logo.
1:01:00For me as well, I said this at the beginning. If you really want to do well in this industry of content creation, modern business or information media is what I call it.
1:01:11Not social media. I don't like that terminology. It's like information media because that's I I see it from a commercial point of view.
1:01:17You do have to be obsessed with this, like I'm obsessed with this. I think about it all the time. I think about my finances all the time.
1:01:22I live and breathe it. I, you know, I really wanna scale. I wanna do incredibly well.
1:01:27It really depends on how bad you want it. If you just wanna dip your toe in and you think this is easy, you have no idea of what goes behind. Like the amount of work that's gone into this tutorial, and I I pray to God it comes out really well.
1:01:38And again, my editor who will have to have patience of a saint after putting all this together is that I'm really passionate about this doing really well. I've spent twelve hours putting together all the notes with my laptop in front of me, and I want it to be great.
1:01:51You have to be obsessed if you wanna do really well. I don't believe there is this balance. If you wanna be successful in your life, however you define that, or one of the best content creators, everything is about details.
1:02:02Everything is about tweaking it, making it better, improving, constantly thinking about it. Yes. You blend it into your life and family always comes first, but if you really wanna go somewhere with this and make decent money from it so you and your family can live a life of comfort.
1:02:17My advice, become obsessed about it. Now look, content is mandatory. So I just wanna debunk some things.
1:02:23Long gone are the days of newspapers, billboards, and paying for a radio shout out.
1:02:29You can generate huge amounts of attention from free content. You can literally take yourself from what would be classed as, you know, not in a mean way, from no one to someone by creating free content.
1:02:41But again, as I said earlier, I think it will go pay to play, So start immediately. The the worst thing for me is to think you've listened to this video, you didn't act upon it, two years later, you kick yourself and think, oh my gosh, I should have started. Oh, why didn't I start?
1:02:55Again, I've said it before. I'd hate to be that guy that said, I told you so. And I really don't wanna be that guy.
1:03:00Now finally, community is everything. I've learned this so much over the last year.
1:03:05I do my utter best to reply to all the YouTube comments, but I am about three weeks behind. I just can't keep up, but I am slowly chipping away at the comments. On TikTok, for so long, I was replying to all the comments.
1:03:18Growth is in community. I promise you now. Holder, our tech company, growth is in community.
1:03:24Community in society as a whole has broken down, especially in The UK. The community is just nonexistent.
1:03:31And if you can bring that back where people are feeling that there isn't hope, that they are a bit down and deflated and they're fed up in a world that is constantly becoming more challenging. If you can bring that back together and you can support your viewers, you know, the people that watch your content and you can be the person that can really glue that back together, be the mold, you'll do very well.
1:03:51I just wanna have some comments that will pop up on screen. Right? And I'm just gonna share some of this with you.
1:03:56So let me just pop this up. Right? So some of these comments, I just wanna share with you.
1:04:02This is what you wanna aim for. You wanna aim for people who say, you've inspired me to finally say goodbye. Bro, I remember watching your videos a few years ago, working in a toxic environment, hating life.
1:04:11I now work for myself and get to travel the world. You really inspired me. I'm not gonna read them all out.
1:04:15I'm just gonna flick through them here. They're on screen. This is what you want from people.
1:04:19You want them to really be impacted, and these comments, I'm just reading them now, they're they're lovely. And this really means a lot.
1:04:26And when you get comments like this, you know you're on to a winner. So keep replying to people because honestly, you'll go far. If if you can keep nurturing the community that you're building, you'll do really, really well.
1:04:38Accepting judgment because you are gonna be judged. You're being judged already. When you become a voice and you get bigger and bigger, no matter what, you could be nice as pie, have a great message, and all you do is good things, there'll be someone out there who is lurking, who hates on you, and will try and pull you down.
1:04:53That's just the way of the world. Don't take it to heart. But if you want a bit of a funny view on it all, I always think of a hater as someone who's got bitten down fingernails, really smelly, sitting in dirty y fronts in the basement of their mom mom's house, and they're dipping their hands in what's it, so they got all cheesy fingers.
1:05:09That's what I imagine because that's kind of the life that they live in. Probably in their absolute cesspit at home sitting on a bean bag playing on the p s five until like four in the morning, bags under their eyes. So that's kind of the image, the avatar I have of a hater.
1:05:23Now it's time for me to read out some of the comments or questions that were asked on my previous post. So I've categorized them and finding a niche skills or direction.
1:05:34So Matthew Corbett says, how do you approach this if you have no expertise that you care to talk about? Do I start with some sort of learn a new skill in public kind of thing? Yes and no.
1:05:44You still need to have the end in mind. Like, it's no good you just starting not having a clue where you're going, but I do think it's a good idea to document the journey from day one that you're starting to become a content creator. But, again, you're gonna need to hyper niche and know where you're going, Matthew.
1:05:57So, hopefully, that's that's a quick answer to your question. Hopefully, it helped. Let's choose from the category start starting content from zero beginner overwhelm.
1:06:04Kimberly, editing software overwhelm, mic, lighting tips, how often to upload content length, habits, comments, and understanding the money.
1:06:12Don't quite get the last part. Editing software, take on an editor. Mic and lighting tips, always get a good mic.
1:06:18Rode, d g i's are always really good. How often to upload As much as you can. Just hopping back actually to the lighting, I won't worry about it too much.
1:06:26I've got two ring lights here. Focus more on the information that you're providing rather than making it too aesthetically pleasing. Content length.
1:06:33If it's on YouTube, as long as you want, ten to twenty minutes long. Or if it's a tutorial like this, push it to an hour, hour and a half, whatever.
1:06:39If it's on short form, anywhere between the sweet spot of thirty seconds to seventy seconds, I like to go for something like that. Okay. Let's choose another category.
1:06:47Transitioning from nine to five to self sustained income. Timothy, initial starting point when leaving the nine to five and making money independently. Well, that comes from, again, creating value driven content where you build up enough of an audience that trusts you, create enough engagement in the comments, understand what people are saying and what they want to then go on to create your first product, and then market that and subtly sell it.
1:07:13Don't openly push people to buy things. We're in a very different world where you don't hard sell anything. Now the final instructions as we are at the end of the video.
1:07:21I want you to make sure you save this video. Do bookmark it just in case it does become unlisted. Do treat the comment section like a community.
1:07:29Leave me a comment. Let me know where you are in your personal brand journey. Have you started?
1:07:34And do ask questions as well in the comments because the question you might ask might be one that someone else needs to see, read, and hear, and I can answer you which in turn answers them. Again, this is about community, and that's what I'm trying to build. I really do hope that you have taken a lot from this video.
1:07:50It was a long one. Believe me. I felt it.
1:07:52But personal branding is the future. It's a word that is overused, but it is the here and now, and things are changing.
1:07:59But the most important thing that we need to generate is attention, and we need to build trust. And if we can get those two things, we can then leverage it in the way that we want, and we can then push our traffic into our businesses, into our service and products. And as a byproduct of us making revenue through our monetized personal brand, we can have a more comfortable life in a world that is becoming increasingly hard.
1:08:21So I do hope you've enjoyed this full course tutorial. Please do let me know in the comments. Please hit that like button.
1:08:28It would mean a to me. And, again, let's treat that comment section like a community. At the end of this video, my other two full course tutorials will be available.
1:08:36Do go watch them. They will be complemented by this video, of course. And until next time, I will see you all very soon.
The Hook

The bait, then the rug-pull.

The promise is stated in the first breath: turn your passion into profit, no fluff, no cryptic jargon, zero gatekeeping. What follows is a 69-minute, eight-part course that the author insists you treat like something you paid for — tea, pen, paper, distractions off — because the whole pitch is that the same trust he's giving away here is what he uses to fund three real businesses.

Frameworks

Named ideas worth stealing.

01:00list

The 8-part course index

  1. Part 1: The foundations
  2. Part 2: Brand setup
  3. Part 3: Building trust & turning viewers into customers
  4. Part 4: The obvious secret to growing (volume)
  5. Part 5: Association, PR & community
  6. Part 6: Monetization
  7. Part 7: Scale & systems
  8. Part 8: Creator mindset

The full curriculum spine of the course, stated up front and used as the chapter structure.

Steal forstructuring any long-form course or lead-magnet so viewers know the journey before they commit
18:03acronym

OMV — Origin, Mission, Vision

  1. Origin — why you're starting
  2. Mission — what you want to achieve
  3. Vision — how big it goes and what impact

A three-part clarity exercise to lock direction before building the brand.

Steal fora brand-strategy or onboarding worksheet for any new creator or business
25:00model

Social customer conversion fast-track

  1. Attention
  2. Emotion
  3. Solution
  4. Question = Retention
  5. Validation
  6. Call to action = Conversion

The exact formula behind his short-form content: hook for attention, stir emotion, give the solution fast, ask a subtle question to keep them, earn validation as the expert, then a soft CTA — repeated at volume this converts.

Steal forscripting any short-form video or sales-page sequence
10:45concept

The 90/10 rule

  1. Give 90% of value free
  2. Make a subtle 10% ask

Over-deliver free value to build a die-hard audience; the soft 10% ask converts because trust is already there.

Steal fordeciding the free-vs-paid ratio in a content or newsletter strategy
51:40concept

360 trust points

  1. Put your name in the centre
  2. Interlink every outlet — socials, testimonials, businesses, books, press
  3. Prospects validate you across channels while you sleep

Surround your name with mutually-reinforcing proof so buyers convince themselves without a direct pitch.

Steal forauditing whether every link and profile reinforces one credible story
50:00list

Revenue models menu

  1. Speaking gigs
  2. Memberships
  3. Building businesses
  4. Sponsorships / brand deals
  5. Affiliates
  6. Ad revenue
  7. High & low-ticket sales
  8. Courses & programs
  9. Digital products
  10. Consulting & coaching

The full set of ways he monetises the same brand at once, rather than relying on a single stream.

Steal forplanning a diversified income map off one audience
CTA Breakdown

How they asked for the click.

VERBAL ASK
1:06:40newsletter
“Save and bookmark the video, treat the comments like a community and tell me where you are in your journey, download the free guides in the description, and go watch parts one and two.”

Soft and community-framed, consistent with his own 90/10 rule — the ask is engagement and free guides rather than a hard sell, plus a sponsor (Exitnine) and product links (Go HighLevel trial, Life By Design planner) seeded earlier in-context.

MENTIONED ON CAMERA
00:00productExitnine.ai (sponsor) ↗
Storyboard

Visual structure at a glance.

open
hookopen00:01
hyper niching
valuehyper niching05:57
share your story
valueshare your story13:09
viewer-to-customer PowerPoint
valueviewer-to-customer PowerPoint26:29
brand-deal payment
valuebrand-deal payment36:25
Part 6 monetisation
valuePart 6 monetisation49:52
community is everything CTA
ctacommunity is everything CTA1:03:01
Frame Gallery

Visual moments.

open00:01Frame at 01:28 from How To Build a Monetised Personal Brand (Full Course)01:28Frame at 03:11 from How To Build a Monetised Personal Brand (Full Course)03:11Frame at 04:52 from How To Build a Monetised Personal Brand (Full Course)04:52hyper niching05:57Frame at 06:30 from How To Build a Monetised Personal Brand (Full Course)06:30
open00:01Frame at 01:28 from How To Build a Monetised Personal Brand (Full Course)01:28Frame at 03:11 from How To Build a Monetised Personal Brand (Full Course)03:11Frame at 04:52 from How To Build a Monetised Personal Brand (Full Course)04:52hyper niching05:57Frame at 06:30 from How To Build a Monetised Personal Brand (Full Course)06:30Frame at 07:37 from How To Build a Monetised Personal Brand (Full Course)07:37Frame at 08:11 from How To Build a Monetised Personal Brand (Full Course)08:11Frame at 08:29 from How To Build a Monetised Personal Brand (Full Course)08:29Frame at 09:17 from How To Build a Monetised Personal Brand (Full Course)09:17Frame at 09:52 from How To Build a Monetised Personal Brand (Full Course)09:52Frame at 10:27 from How To Build a Monetised Personal Brand (Full Course)10:27Frame at 10:45 from How To Build a Monetised Personal Brand (Full Course)10:45Frame at 11:15 from How To Build a Monetised Personal Brand (Full Course)11:15Frame at 11:34 from How To Build a Monetised Personal Brand (Full Course)11:34Frame at 11:57 from How To Build a Monetised Personal Brand (Full Course)11:57Frame at 12:22 from How To Build a Monetised Personal Brand (Full Course)12:22Frame at 12:47 from How To Build a Monetised Personal Brand (Full Course)12:47share your story13:09Frame at 13:52 from How To Build a Monetised Personal Brand (Full Course)13:52Frame at 14:40 from How To Build a Monetised Personal Brand (Full Course)14:40Frame at 15:03 from How To Build a Monetised Personal Brand (Full Course)15:03Frame at 16:30 from How To Build a Monetised Personal Brand (Full Course)16:30Frame at 17:30 from How To Build a Monetised Personal Brand (Full Course)17:30Frame at 18:03 from How To Build a Monetised Personal Brand (Full Course)18:03Frame at 18:30 from How To Build a Monetised Personal Brand (Full Course)18:30Frame at 19:15 from How To Build a Monetised Personal Brand (Full Course)19:15Frame at 19:35 from How To Build a Monetised Personal Brand (Full Course)19:35Frame at 20:15 from How To Build a Monetised Personal Brand (Full Course)20:15Frame at 20:45 from How To Build a Monetised Personal Brand (Full Course)20:45Frame at 21:07 from How To Build a Monetised Personal Brand (Full Course)21:07viewer-to-customer PowerPoint26:29Frame at 30:30 from How To Build a Monetised Personal Brand (Full Course)30:30Frame at 33:37 from How To Build a Monetised Personal Brand (Full Course)33:37Frame at 34:07 from How To Build a Monetised Personal Brand (Full Course)34:07Frame at 34:42 from How To Build a Monetised Personal Brand (Full Course)34:42Frame at 34:48 from How To Build a Monetised Personal Brand (Full Course)34:48Frame at 35:45 from How To Build a Monetised Personal Brand (Full Course)35:45brand-deal payment36:25Frame at 37:02 from How To Build a Monetised Personal Brand (Full Course)37:02Frame at 37:25 from How To Build a Monetised Personal Brand (Full Course)37:25Frame at 37:47 from How To Build a Monetised Personal Brand (Full Course)37:47Frame at 38:02 from How To Build a Monetised Personal Brand (Full Course)38:02Frame at 39:54 from How To Build a Monetised Personal Brand (Full Course)39:54Frame at 40:49 from How To Build a Monetised Personal Brand (Full Course)40:49Frame at 42:18 from How To Build a Monetised Personal Brand (Full Course)42:18Frame at 42:55 from How To Build a Monetised Personal Brand (Full Course)42:55Frame at 43:31 from How To Build a Monetised Personal Brand (Full Course)43:31Frame at 43:51 from How To Build a Monetised Personal Brand (Full Course)43:51Frame at 44:25 from How To Build a Monetised Personal Brand (Full Course)44:25Frame at 44:48 from How To Build a Monetised Personal Brand (Full Course)44:48Frame at 45:06 from How To Build a Monetised Personal Brand (Full Course)45:06Frame at 45:45 from How To Build a Monetised Personal Brand (Full Course)45:45Frame at 46:21 from How To Build a Monetised Personal Brand (Full Course)46:21Frame at 46:30 from How To Build a Monetised Personal Brand (Full Course)46:30Frame at 47:25 from How To Build a Monetised Personal Brand (Full Course)47:25Frame at 47:58 from How To Build a Monetised Personal Brand (Full Course)47:58Frame at 48:39 from How To Build a Monetised Personal Brand (Full Course)48:39Frame at 49:08 from How To Build a Monetised Personal Brand (Full Course)49:08Frame at 49:35 from How To Build a Monetised Personal Brand (Full Course)49:35Part 6 monetisation49:52Frame at 51:55 from How To Build a Monetised Personal Brand (Full Course)51:55Frame at 52:42 from How To Build a Monetised Personal Brand (Full Course)52:42Frame at 54:02 from How To Build a Monetised Personal Brand (Full Course)54:02Frame at 54:46 from How To Build a Monetised Personal Brand (Full Course)54:46Frame at 55:40 from How To Build a Monetised Personal Brand (Full Course)55:40Frame at 56:10 from How To Build a Monetised Personal Brand (Full Course)56:10Frame at 56:38 from How To Build a Monetised Personal Brand (Full Course)56:38Frame at 56:40 from How To Build a Monetised Personal Brand (Full Course)56:40Frame at 57:15 from How To Build a Monetised Personal Brand (Full Course)57:15Frame at 57:58 from How To Build a Monetised Personal Brand (Full Course)57:58Frame at 58:01 from How To Build a Monetised Personal Brand (Full Course)58:01Frame at 58:32 from How To Build a Monetised Personal Brand (Full Course)58:32Frame at 59:07 from How To Build a Monetised Personal Brand (Full Course)59:07Frame at 59:41 from How To Build a Monetised Personal Brand (Full Course)59:41Frame at 60:17 from How To Build a Monetised Personal Brand (Full Course)60:17Frame at 61:22 from How To Build a Monetised Personal Brand (Full Course)61:22Frame at 62:20 from How To Build a Monetised Personal Brand (Full Course)62:20community is everything CTA63:01Frame at 65:52 from How To Build a Monetised Personal Brand (Full Course)65:52Frame at 67:47 from How To Build a Monetised Personal Brand (Full Course)67:47
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