23:50Aaron Knightley · Talking Head
Forget the Promotion, Build Your Own Thing
A 24-minute outdoor manifesto on why escaping the 9-to-5 is worth more than any promotion you could ever chase.
May 23rdThe argument in one line.
YouTube is a business with analytics, scalability, and compounding returns, and the creators who replace their income treat it that way from day one — committing to a three-year minimum before expecting financial results.
Read if. Skip if.
READ IF YOU ARE…
- You are in the first two years of a YouTube channel and wondering whether to keep going or how to accelerate.
- You have started posting but have not yet hit 1,000 subscribers and want a realistic picture of what the timeline looks like.
- You are earning some ad revenue but want to understand how to layer product upsells, brand deals, and speaking income on top.
- You want a creator who has done it at a modest scale (under 100k subs, £44k from two videos) rather than someone at 10 million subscribers whose results feel unreachable.
SKIP IF…
- You are already monetised at scale and looking for advanced paid-media or agency-growth tactics — this video does not cover those.
- You want platform-specific algorithm data or statistics beyond what YouTube Studio surfaces — the advice here is principled, not data-science-level.
- You are looking for a faceless or AI-generated content strategy — the presenter explicitly argues against both.
The full version, fast.
YouTube becomes a business when you stop treating it as social media. The presenter spent five years building to ~98k subscribers and now earns between £3-10K per month in ad revenue alone, plus £44K in a single year from backend upsells on just two tutorial videos. The mechanism is simple but slow: commit for three years, post consistently (one long video per week and one short per day), engage your community daily, and build a second revenue layer through products, brand deals, or speaking before the ad revenue alone justifies the effort. The 13 things you must not do section is where the real edge lives — particularly the counterintuitive rules around never sharing a direct video link and never watching competitor videos before you record.
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Create a free account →Where the time goes.
00:00 – 07:00
01 · Commitment
Three-year minimum, one video per week, one short per day, 30 minutes daily community engagement. Real subscriber growth chart from 340 subs in 2021 to 98k in 2026.
07:00 – 20:27
02 · Fundamentals Part 1
Ten-item slide: consistency, authenticity, one niche/two angles, two filming styles, thumbnails, titles, audio/visuals (YouTube overtakes Netflix data shown), profile photo, channel banner, tags, descriptions, algorithm.
20:27 – 21:13
03 · Fundamentals Part 2
Six-item second slide: video chapters (flagged as channel-changing), end screen cards, video suggestions, daily engaging, daily analytics, vidIQ.
21:13 – 27:02
04 · Becoming the Creator
Mindset and habit slide — manageable schedule, no chasing money, avoid copying, build trust, 90/10 rule, presentation and speaking, physical confidence, long-term thinking.
27:02 – 28:36
05 · Equipment
Sony ZV-E1, Tamron 17-28mm, Rode Mic Pro Plus, DJI Osmo Pocket 3, Rode wireless mics. Push for quality audio/visuals given YouTube-on-TV trend.
28:36 – 32:12
06 · Livestreaming
Seven reasons to livestream: trust, rapport, brand deals, collaborations, video promos, incentives, business upsell. Talent managers watch livestreams for sponsorable creators.
32:12 – 33:06
07 · Community Posts
One post per day; engage comments actively. Shows own community posts including polls and behind-the-scenes content.
33:06 – 39:13
08 · Revenue
Ad revenue (US$3-10K/month shown in Studio), products/services (£44,347 from two videos in 2025), brand deals (£2,250 per video; $5K/month retaining sponsor on other channels), paid PR speaking gigs (£650-900 per 25 min), equity offerings. Collect data via CRM and newsletter.
39:13 – 42:15
09 · Posting Tips
Thumbnail and title before filming. Same days/same times. Always add chapters. Be first to comment and pin it. Promote via newsletter and Instagram (never share a direct link — kills organic reach).
42:15 – 48:51
10 · 13 Things You Must Not Do
Full-screen black text cards: never pay for ads, avoid AI overuse, careful with branded ads on main channel, no repetition, no swearing, no scripting, no direct video links, no clickbait thumbnails, no copying, no shiny-penny content, no people-pleasing, never ignore comments, do not watch competitor videos before recording.
48:51 – 52:15
11 · Q&A
Two community post questions answered: faceless channels (against it), RC aircraft hobby channel (strongly for it — document the build).
Lines worth screenshotting.
- YouTube took five years and the first meaningful financial return only appeared in year four — commit for three years minimum or do not start.
- Two tutorial videos generated £44,347 in 2025 through backend upsells, while the videos themselves gave the value away for free.
- YouTube now surpasses Netflix in global daily viewing minutes (11.4B vs 10B), which means 4K production quality is no longer optional if your audience watches on TV.
- Adding video chapters in early 2025 corresponded with a significant channel inflection — the presenter credits this as the single most underrated technical SEO move.
- Never share a direct video link when promoting — it signals to YouTube that you are doing the distribution work yourself, so the platform stops finding you a new audience.
- Paying for ads trains the platform to only send traffic when you spend money, then dump organic reach when you stop.
- The 90/10 rule — 90% free value, 10% subtle ask — is what makes backend conversions work; viewers who feel sold to before they trust you never buy.
- Talent managers and sponsorship buyers watch livestreams specifically to find creators with high engagement, not just high view counts.
- Watching competitor videos before recording bleeds their voice into yours and makes you less comfortable on camera talking about your own experience.
- A creator who cannot livestream from morning to evening reveals they have not actually left the job they are telling you to quit.
- Polarising content creates an internal debate in the comment section, which signals interest to the algorithm and drives wider distribution.
- Equity deals from companies offering a shareholding in exchange for audience access are now common for mid-size creators, not just celebrities.
- Build a newsletter and CRM from the start — platforms can remove you in a heartbeat, and owned data is the only moat.
Thirteen rules that separate channels that compound from those that quit.
WHAT TO LEARN
YouTube rewards creators who run it like a business — and punishes, through algorithmic neglect or audience erosion, every shortcut on this list.
01Commitment
- A three-year minimum commitment is not pessimism — it is the realistic timeline for ad revenue alone to justify the effort, and the creators who know this upfront are the ones who stay.
02Fundamentals Part 1
- One niche with two angles gives you two types of viewer: the person who wants to buy your service and the person who aspires to live like you do — both need to be served differently.
- Video chapters appear to materially improve search performance; the presenter credits adding them in early 2025 with a visible subscriber inflection on his own channel analytics.
04Becoming the Creator
- The 90/10 rule — 90% free value, 10% subtle ask — is what makes backend sales work without alienating the audience that built trust with you first.
08Revenue
- Backend revenue from products and services can dramatically outpace ad revenue at any subscriber count; two tutorial videos earned more in upsells than many channels earn from ads in a year.
- Equity deals — a shareholding in a company in exchange for audience access — are becoming available to mid-size creators and represent a way to earn passive returns from existing brand relationships.
- Collecting data — a CRM and a newsletter — is the only hedge against platform deplatforming; every subscriber you own off-platform is one the algorithm cannot take away.
09Posting Tips
- Never share a direct link to a video when promoting it on other platforms; the act signals to YouTube that you are handling distribution, so the algorithm steps back from finding you a new audience.
- Posting on the same days and same times matters because YouTube knows when your audience is active and serves them content predictably; irregular posting forces the algorithm to hunt for a new audience it does not know.
1013 Things You Must Not Do
- Paid ads train the platform to withhold organic traffic until you spend again — once you pay once, the platform tests whether you will keep paying.
- Watching competitor videos before recording risks contaminating your voice with theirs; only create from your own lived experience to stay authentic and comfortable on camera.
- A livestream operates as a live sales floor — the creator can answer objections in real time, showcase testimonials, and convert viewers who were on the fence into buyers.
Terms worth knowing.
- Video chapters
- Timestamped segment labels added to a YouTube video description that let viewers jump to sections and help the algorithm match the video to search queries — underused by most creators and credited here with a measurable growth impact.
- End screen card
- A clickable video or subscribe element that appears in the last 5-20 seconds of a YouTube video, used to direct viewers to related content and extend watch time on the channel.
- Retaining sponsor
- A brand that pays a fixed monthly fee for ongoing promotional placements rather than a one-off deal — more predictable income but requires consistent audience and niche alignment.
- Equity offering
- A deal in which a company gives a creator a shareholding in the business in exchange for ongoing audience exposure, allowing the creator to earn dividends or benefit from a future sale.
- 90/10 rule
- A content philosophy where 90% of output delivers free value with no ask, and only 10% contains a product or service mention — designed to build trust before making any commercial request.
- vidIQ
- A browser extension and analytics platform for YouTube creators that surfaces keyword data, channel scores, and competitor insights to help optimise titles, tags, and video topics.
- Controlled marketing
- The presenter's term for audience communication you own and control — specifically a CRM database and email newsletter — as distinct from platform-dependent reach that can be revoked.
Things they pointed at.
27:03productSony ZV-E1
27:12productTamron 17-28mm lens
27:30productRode Mic Pro Plus
27:40productDJI Osmo Pocket 3 Creator Pack
27:50productRode Wireless Mics
Lines you could clip.
01:05
“Why work a normal nine to five job when you could turn YouTube into an absolute cash cow?”
34:40
“YouTube overtakes Netflix in global viewing time — 11.4 billion minutes per day versus 10 billion for Netflix.”
34:34
“From two YouTube videos in 2025 I generated £44,347 and 22 pence.”
41:16
“Never share your link — it signals to YouTube that you are doing the distribution work yourself, so it takes a back seat.”
42:22
“As soon as the platform knows you are willing to pay, it will dump your organic views and wait for you to put your hand in your pocket.”
Word for word.
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metaphoranalogy
00:00Why work a normal nine to five job when you could ? Because that's what I've done. I live and breathe this every single day.
00:09And there's a lot of nonsense out there on YouTube where people tell you how to grow and to monetize, and if you sub a thousand or you wanna get to 10,000 subs and it's all very well, but how many of them have actually built a legitimate business off of the platform and also have created sustainability within the platform?
00:26Well, I am living and breathing it. So I'm gonna share all of that in today's video. And by the way, this video is by demand.
00:33So if you haven't checked out the part one to essentially what this part two is, go check it out. That's the thumbnail for it. I've been asked to dive a little bit deeper, and I would say this video gonna be around about thirty minutes, grab a pen and a notepad because I'm gonna share so much.
00:48You will be able to walk away from this video knowing exactly what to do with your YouTube channel. No matter where you are, beginner, you've just started, you're finding your feet, but it really doesn't matter.
01:00This is like fundamental business stuff within YouTube. Because here's the thing, let's not get it wrong. Don't see this as social media, It's a business.
01:10It makes money. It has analytics. It's scalable.
01:13You build a team, so forth so forth. So we're gonna go through a hell of a lot. But before we do, why don't you pause the the screen, grab a coffee or a tea, and let's go through it.
01:24Because by the end of this video, I hope you're pumped and inspired to go make a hell of a lot of money on YouTube. So slide number one. We're gonna go through many sections of what you're gonna need to do and the first one is commitment.
01:37This is overlooked and underestimated quite frankly. Three years minimum. So wherever you are in your journey or even if you've been on YouTube for a while, you have to see this as three years minimum in order to pivot adapt from perhaps what you've been doing or if you are at the start.
01:53Do not go anywhere for a minimum of three years. I've been on this platform now for coming up five years. Don't you dare leave.
02:01My good friend and mentor Jason Greystone, before he hit the big bucks, he was doing YouTube for eight years. Mister Beast, put the time in. It is the same as investing.
02:11Time in the market. It is the same as business. There is no such thing as shiny penny syndrome overnight success.
02:19Okay? There are unicorn moments, but they're far and few between. Don't think that you're gonna be one of them.
02:24Stick with it. And what I'm gonna do is I'm gonna share with you my timeline.
02:30Okay. Here we go. So starting from January 2021.
02:33This is to show you how long I've been in this game and where it's really started to take off, which was in 2025. And I've got to be honest, that's where I took things really seriously.
02:43So you can see the trajectory has really taken off for me to the point where I'm at now closing in on a 100 k.
02:51Okay. So there we go. By looking at the timeline, you can see the time, the effort, the blood, the sweat, the tears has been put in.
02:57And that's for five years I've been doing this. And it's really over the last eighteen months, I would say that it started to pay off basically. 2025 was the game changer where I had this trajectory because I doubled down on shorts.
03:11I perfected my videos. I niched down even more. I really started to dive into analytics, and we're gonna go through all of that, the tips, the tricks, the hacks, everything you can do.
03:20But I took it very seriously at the beginning of twenty twenty five and as you can see that started to pay off. The other thing if we look at which is the next point, one video per week.
03:29So now let's have a look at the videos. You can see at the bottom here my timeline. This is over the last three hundred sixty five days.
03:34I am producing typically anywhere between one to three videos per week. That is consistently. And that is because I have found my rhythm, which is something we're gonna talk about.
03:44Now let's talk about Shorts because these are really important because they give you wide exposure, and then they drive that traffic of new people who have never seen you before to then go check out your long form content. You must be doing Shorts.
03:58They're simple. Create short form content on your phone, grab a mic, talk about things around your long form content, stick it out there.
04:07One every single day. You can't say that you don't have time because it it takes such little time to create a Short and then upload it. But top tip, don't upload your shorts from your phone, your YouTube studio.
04:18Actually, embed it from your laptop so that you can do the the hashtags, the description. Like, do it as if you were gonna do a long video and that because the thing is you need everything to line up. Where some shorts don't pop is because you've missed out on key things that need to add up to the SEO and the algorithm.
04:34So make sure that when you are uploading a short, you are actually doing it from your laptop. It's a bit of a pain in the backside, but it is what it is. Okay.
04:41Now the next thing you need to be doing is daily research. Every single day, you want to be looking at creators that are also doing very well in your niche. Now it's not because you want to copy their content because I'm a big believer in being authentic and sharing a message that you have experienced, you know, lived through.
04:58But just like a business, you want to analyze blueprints that are working so you can take the good things, avoid the bad things, but take the good things and implement them into your channel, whether that be aesthetics, the actual structure, you know, whatever it is, you must be researching every single day because it it would it would be stupid not to look at what is working and just take all the good parts.
05:21You know, mister b said it, on every video, you want to criticize basically, you know, construct ively challenge your own content, which is why it's good to be around other people who will say, actually, you could have done that better. You should have done this. And that comes from daily research.
05:35It's just education. So please don't go a week without learning on how to actually improve your channel.
05:41I mean, is that's the bare basics of what you should be doing. Now the next one is every single day spend at least thirty minutes engaging in the comment section.
05:51Never ever ever neglect your community section. Now granted, if you're a new channel, you're probably not getting that many comments.
05:59So it's gonna be more manageable to do that. But if you're a medium sized creator or you're going slightly larger and you're getting more traction and engagement, you must make time in your day. Because here's the thing, there is nothing worse than hitting the subscribe button.
06:14Someone is investing into you, essentially, their time. It's it's a time investment. They watch your videos.
06:19They hit the thumbs up button because you've asked. They leave a comment because you've asked, and then you don't reply for twenty four hours, forty eight hours, seventy two hours, or you never reply.
06:28It is the quickest way to kill engagement. Please, please listen to me when I say spend time engaging back and forward with the people that are watching you so you can learn more about them because their comments are going to provide you with the timeline of your content and what you should be producing on your next video, the next video after that.
06:47Because, again, this is about building a very die hard community if you want to build something that is financially supporting you and is sustainable now and in the future.
06:59Okay. So now let's move on to fundamentals. Consistency.
07:03It's pretty obvious, isn't it? If you're gonna do anything well or be successful, you need to be consistent. I cannot stress enough to all of you, please show up every single week.
07:12Find balance, find the time in which you can create content, edit it if you're having to do the editing yourself, and I've been there and you have to manage your time accordingly because otherwise it become can become overwhelming. But you must show up every single week.
07:26And as you've heard other people say, and I will second this to the high heavens. If you are starting on YouTube, commit to one video every single week, and I do one short every day. But if you can't, do a short on a Monday, Wednesday, and Friday.
07:39Three shorts at least minimum. Because Shorts now just like on TikTok and Instagram, they'll go wide and they could go viral, but they'll they'll gain this wide audience and and this new traction for your channel.
07:52Long form, it it won't be so forgiving in that sense in terms of it's not going to pop every single time. But Shorts, they can because you can be a little bit punchier in your message.
08:04You can get to the point quicker. You can deliver that message with a bit of a hit and you should be doing that by the way. Because in order for your content to pop, I have to stress this to all of you.
08:13You cannot be vanilla. You cannot be on the fence. Because remember, sitting on the fence hurts your backside.
08:19You have to cause that polarizing effect of where someone either agrees with you or disagrees. That way, you're gonna you're gonna cause this internal conversation or debate or even arguments. You wanna avoid arguments, but you will cause an internal debate within the comment section, which then ticks all the boxes, the algorithm to then drive it out.
08:37It's saying to YouTube this is of interest and then of course YouTube gains that attention on the platform or slash retention. But you must must must be consistent. Now the next one is incredibly important.
08:49Be a 100% authentic. That way, you're gonna have longevity in this game. Again, it's like in the workplace.
08:56People pretend to be a character and have an alter ego. They can't keep up with it, so they crash. They feel depleted.
09:03They feel fed up, frustrated. They suffer with anxiety. They don't feel that they're being real, and then they hit the midlife crisis at 25, 30, 35, 40.
09:11If you want to be in this game for a long time, be authentic. Now being authentic doesn't mean you're gonna go viral.
09:18It doesn't mean that your channel will take off. But what will happen again, because let me say this so it's crystal clear. I am doing this video because I am talking to people who actually want longevity in financial stability.
09:30Not overnight success, not £10,000 a month, stability so that you can pay your bills off of this incredible platform YouTube, and you can do it week after week and get to the point where you can reduce your workload, do one video a week that works, that creates great ad revenue and creates upsells on the back end so that you can have a nice life.
09:50To do that, you need to be in the game for a while. So therefore, you need to be a 100% yourself because other creators who have pretended to be other people or who have replicated other channels and they've they've copied other people word for word.
10:05It's not true. It's BS. It's not what they've lived and breathed.
10:08They can't keep up with it. The cracks will show. People will smell the BS.
10:13Everything that I teach, I've lived and breathed. And you're gonna see some really cool stuff in this particular video.
10:19And I share a lot of my history and, you know, what I've done pop ups. That's why I'm saying there is a lot of nonsense out there of people who haven't actually done it. They teach it, but they don't do it.
10:28Next one is pick one niche, but you can have two angles. I learned later, unfortunately, that I was too broad. I've mentioned that in other videos, but I was too broad.
10:36That's why I got put in the YouTube pocket and I didn't grow that fast. So I'm saying to you, pick something that you could talk about for the next thirty six months and not get bored. Now you might not know what that is, or if you've already started a channel and it just doesn't feel natural, don't talk about it.
10:53Don't don't go down that route. Like for example, the only thing I have here just to show you, I just have notes. I don't script, I don't have a whiteboard because I know all of this, because I live and breathe it.
11:05That is the best type of content. Avoid scripting. And towards the end of this, I'm actually gonna go through the 13 things not to do.
11:13My god, do not do them. Not a lot of people talk about this, but you should not do the 13 things in which I'm gonna share a little bit later in this video. Pick a niche, have two types of angles.
11:23One, the value side of it, so you teach that thing within the niche. The other, you showcase that you're living and breathing within that niche and that you've actually done it. Because you're gonna have two types of customers or viewers that watch you.
11:35People are gonna watch you waiting to buy from you a service or product. And the other type of viewer is the one you are inspiring to do the thing that you are doing.
11:45So remember that, but have one niche to begin with, two angles in which you talk about it. Stick with that until you get to ten, fifty, a 100 k. When you do, yes, then you can start to branch out and bring in another topic, but not until that point where you've got to a certain level.
12:01The next one is pick two filming styles. This is more for you to be honest with you, so you don't get bored. I have my walking and talking, my driving videos, my home videos, the occasional vlog, the occasional joint video with Jason in the podcast studio, and I do live streams.
12:18So I now have different styles, but I have built a very loyal audience that will enjoy all those different styles. For me personally as well, because I don't live off of my YouTube income, I don't feel obliged to produce videos that everyone wants all the time.
12:35Like, I'm very comfortable producing videos that I wanna do. Like today, this there's a lot of information, a lot of pop ups. Of course, I wanna sit down, be at home.
12:43More planning goes into this in terms of creating the the slides because I actually create this. I just did it in the garden this morning. This is the type of video that I wanna do for the information that I'm providing, but but I'm not actually doing it because you might wanna see me here doing a head talking video.
12:57I'm doing it because I enjoy it. But you will want to find two styles that not only you enjoy, but to begin with your audience also enjoys. The next one is thumbnails.
13:06You must have a good thumbnail. I try to be as authentic within my thumbnail as possible. I avoid AI.
13:12I I don't like these very heavy AI thumbnails. So but you do have to make sure that you are creating an awesome thumbnail. And there is a feature within YouTube Studio.
13:22I've already used mine today. There is a really cool feature feature which under your analytics on YouTube Studio, you can check out your weekly recap.
13:31I might even be able to see mine actually, maybe. So it will tell you the best thumbnails that you've produced. And what it will do is it will highlight that against other channels, so you can see how much your thumbnail stood out.
13:43The next one is video titles. If you have something like vidIQ, which is something I'm gonna recommend in a minute and I'm not sponsored by them, but I do use them and they are awesome, is being really mindful of your titles. Making sure that it makes sense to what you're talking about, the description, the tags, and the, of course, the purpose of the video.
14:02You don't want to misalign that because it will go against you. The next one is audio and visuals. This is really important and we're gonna actually gonna come on to equipment shortly.
14:11This one here where people say, just pick up your phone. The thing is, let's pop it up now actually, is the future of YouTube.
14:20Okay. So let's just take a look at this. I would say you need to have good visuals now and get a good camera.
14:26Reason being is on screen, YouTube overtakes Netflix in global viewing time. Okay. So now YouTube, the way it's going is more people are watching YouTube on a TV, you know, four k, even six k TVs.
14:39If we have a look here, YouTube has overtaken Netflix in average daily viewing amongst among viewers around the world according to analysts. They that reveals the digital platforms ever greater media muscle. There's a major shift to watching YouTube on television has fueled a growing rivalry rivalry between the world's preeminent digital and streaming platforms.
14:58It's overtaken Netflix. Last one here, you can see 11,400,000,000 for YouTube, and then you've got 10,000,000,000 for Netflix, and then you've got the other social media platforms there which are below.
15:11That is the minutes spent per day by users. That was in 2025.
15:16I mean, that's mad. But YouTube is much bigger than all the other platforms. Prime, Netflix, it has taken over.
15:22So just think about that. Yes. Once upon a time when people used to say, it doesn't really matter about, you know, you can just pick up your phone.
15:29I disagree. When people are watching you now on four k TVs, you want it to be high quality.
15:34The other thing is who wants to be moving ten, fifteen, 20 gig videos of storage on your phone to then a laptop and then, you know, it's just an absolute nightmare. So I say do not scrimp on good audio.
15:48I'll talk about this mic. I've got my other ones here, which we're gonna share in a minute. If you're gonna invest, invest into good visuals and audio.
15:55Next one is profile photos. So this will pop up now. So let's just have a look at my page here.
16:01So my banner, as you'll see on screen or wherever it is, really clear. I simplified this. I stuck my Instagram, my TikTok, Aaron Knightley, new videos every week.
16:11Clean, professional, simple, matching the profile photo. I actually unify that profile photo across all my social media.
16:18I think it helps with authority and your positioning. So make sure your banner's clear, it's high quality.
16:25And if you don't know how to create one yourself, you could use AI like ChatGPT or just hop on to fiverr.com and just pay someone like £17 to create a banner or a profile photo for you. The next one is channel tags.
16:38Make sure in your settings under channel tags, I think you get about 50. Make sure you're putting the ones that align with what you're gonna be talking about.
16:47If they are totally opposite, it is not going to help with the SEO and the algorithm alignment. Make sure you have done your channel tags. It's really important, but actually one that many people overlook.
16:56And then descriptions. Make sure within the first 200 words, your description matches what you're actually talking about in the video and your title. That's really important.
17:06Don't put absolute nonsense that has no relevance to your title and what you're talking about in the video because you've gone on a tangent. Make sure the first 200 words are the same as your title and matching what you're actually talking about in the video and your thumbnail.
17:20Now the last one on this slide is learning the algorithm. It is really important you spend time just like the daily research on other channels, that you understand the changes within YouTube. Again, it's like running a business.
17:33The markets change. Customers buying habits change. Everything changes.
17:37The economy, everything evolves. If you don't understand how the algorithm is now, what's happening in three months, six months time, how on earth are you meant to keep up?
17:47Because the truth of it is YouTube is a never ending treadmill. But the great thing is you control the speed of the treadmill, and one way to help you control it is by learning the Blooming algorithm. I can't believe how many conversations I've had where people go, I don't even understand it.
18:00Spend time understanding. Read articles, you know. Watch videos.
18:03Just spend time educating. Now next one is video chapters. So this will pop up on screen as well.
18:09So here you see, this is one of my videos, video chapters. Now I've gotta be honest with you.
18:15This is nothing but a pain in the backside. I find video chapters really annoying. And I don't believe there is a way to speed this process up.
18:22The way that I do it is I actually have to watch back my video from the start on two times speed, and then I I I find my own titles. You have to put it in this exact layout. And what that does is that allows it to chop it down for the algorithm so that people when they're searching for videos, again, it's it's aligning all of your SEO.
18:43It's lining up with the description, the title. What you're saying in the video is obviously being monitored against some form of an algorithm, a metric of some sort.
18:53So as long as your video chapters match what you have spoken about within that time period, that will tick the box of basically creating the best performing SEO for your video.
19:04Do not miss out on video chapters. Chapters. This is speculation.
19:08I was never I I didn't for a long time and I was never putting in video chapters. When I started doing that at the beginning of 2025, I kid you not, my channel changed.
19:17I swear to god. I'm sure of it. Again, it's speculation, but I did notice a significant change when I put in video chapters.
19:24End screen card. Again, that will pop up on screen if you don't know where that is. Okay.
19:29So you can see end screen and cards. Make sure you are utilizing both of those. Again, that adds up to the overall SEO of that video when it goes live.
19:38And as you can see here, this is one of my videos where I always have two recommended videos towards the end. So you can see there, my life was saved by quiet quitting, stop thinking you need a job and they come up about eight seconds before the video ends. Make sure you have always selected two recommend well, personally for me, two recommended videos that would flow nicely from the video you've just produced.
19:59Now the next one is daily engaging. I actually think it's quite good to go on other channels that are similar in niche and just get amongst the comments. You don't have to do it all the time, but I think it's good to show your face on similar channels.
20:11The reason being is it's a little bit like stealing an audience. If you have another creator that creates similar content or complementary to what you do or would be a nice add on, show up in the comments sometimes. Oh, you know, I just created a video about that.
20:24That's awesome. This video was great, you know. Because other people are gonna see that and they're gonna think who's this person.
20:29It's a bit cheeky to to be honest with you, but it does work. So daily engaging on other channels, you know, it's not a bad thing. The next one is daily analytics.
20:39Look at your analytics every day. Go on twenty eight days of your recent videos, see what performed the best, hop onto community posts and ask would your viewers like to see more of the video that you know has performed well. Get validation and confirmation then start doubling down on the videos that work.
20:57Again, of this is, you know, this is like basics. Right? But remember, the key to success is repetition.
21:02That's why we're going over this again. And then finally, vidIQ software. I can't recommend it enough.
21:07Now the next one is becoming the creator. Let's So do the ones on the outside and then we do the highly important. Find a manageable content creation schedule around your life.
21:16A lot of people dive in and they're like, yeah, I'm gonna do two videos a week. I'm gonna do this, you know, all this. And then they're like, oh my god.
21:22It's tough. The filming, the editing, the retakes. Oh my god.
21:25You know, learning to talk is a skill in itself. It's draining. It can be draining.
21:29And if especially if you've got a normal life, you're working a job, you're you're trying to build this as your side business, it can be really tiring. So make sure you find a manageable schedule so that you can build slow and consistent momentum.
21:43Again, in every area of my life, I am just looking for the compound effect with my savings, with my investments, with my progress, with my body, with my family.
21:53I'm never looking to sprint because as a 33 year old man, I have learned that overnight and quick wins, they don't exist. It's.
22:02It's fabricated. Find a schedule that is manageable around your life and don't compare yourself to other people, which I think is on here actually. Do not chase the money.
22:10This is a big one. Please do not start YouTube because you want quick money. It's not gonna happen.
22:17I promise you now. Don't listen to anyone on YouTube telling you, if you want to make a million pounds and this and that and a 100,010 thousand pounds a month and the thumbnail was, you know, it's this and it was that, ignore it.
22:28Basics. Think of it as a business. Do not chase the money.
22:33Do not have an expectation that you are going to replace your job. Rapido. As I said at the beginning, if you are not prepared to commit to three years without the expectation of earning money, don't start a YouTube channel.
22:45The next one is avoid copying others. I've actually had most recently, people try to copy my content like for like, word for word.
22:53It happened with a fitness guy as well who tried to copy James Smith. Does anyone has anyone ever seen that? And James Smith called him out.
22:59I actually had someone copy my exact content, my thumbnails, which is a compliment in itself. But what it does, if you copy other people and you start growing, but there's already an established creator out there and someone notice notices and they're like, hang on a minute.
23:15I've seen that. Let's use the example. Someone sees this other creator and they're like, hang on a minute.
23:19I'm sure Aaron Knightley just done that video, but they're trying to sell something and they're trying to build a business. I don't trust that person because they've literally copied Aaron Knightley's and and he done that ages ago.
23:31You lose, you know, you lose trust. And at the day and age that we're in now, it is about trust. You know, like the things I'm gonna share with you, that's why I show old photos of me of what I used to be like and my transition and my growth through a nine to five and how I was building it.
23:44Luckily, I documented everything. I just I just did. I'm that kind of guy that just films and takes photos of everything.
23:50Even what I'm gonna show you today, you know, you true congruency, that that's really important, right, is that you are authentic and you live by what you have walked and and done.
24:01So do not copy others. Focus on building trust. We've just covered that off.
24:05Understand that you are building and creating an obligation. And what I mean by this, do not start content creation and and starting a YouTube or if you're already halfway through or wherever you are and not think that you've created an obligation to show up. You can't just disappear.
24:18It's like opening a business. You know, if people start buying from you and start showing up, you can't just one day go, I've had enough. People are gonna go, firstly, don't like that person because we were actually starting to get into it.
24:29We were being inspired. We were about to buy and now they've just decided they're not gonna show up. But it's like going as I've said, it's like going to a cafe that you absolutely loved that you found out in the country.
24:38You go back the next day and they're closed. You're like, hang on a minute. We just open and close whenever you want.
24:42You know, there's no there's no consistency. You are creating an obligation to show up. Do not overthink your content.
24:47Come up with an idea, validate it, know that it's it has a purpose and that it has a solution to a problem. Don't overthink.
24:54Start creating. Never think of giving up before you've created a 100 videos minimum. Mister b said that, I've done over 2,000 videos.
25:01My god. I've done over 2,000 videos. Holy moly.
25:04I've done over 3,000 videos on Instagram. I've done over two and a half thousand on TikTok. I'm up to about 15,000 posts, videos, reels across my social media.
25:14You know, paid off. It's paid off. Work on a ninety ten rule.
25:1890% free value, 10% subtle ask. Always give more than you take. Fill up other people's buckets long enough and they'll fill up yours.
25:26Work on your presentation and speaking. As you'll notice, I don't say, um, buts. I don't use filler words like trust me.
25:36Be mindful of people who say trust me all the time. Trust me. Always avoid filler words.
25:40Confidence is key, so look after your body. This is one that people don't mention. I'm in shape, believe it or not.
25:47Oh, it's hot. Don't judge me. It is hot.
25:50I'm in shape. I feel confident. I'm not bloated.
25:53Sometimes I'm a bit hot and sweaty because it is like 27 degrees today. But because I'm in physical shape, I'm confident on camera. I feel good.
26:01The old bicep vein coming down there. I feel good. That is underestimated and overlooked.
26:06Do you know there's so many people that I've spoken to that don't wanna get on camera because they they feel bloaty, puffy, they're overweight, they're not healthy, and there's no judgment on my part. But I'm saying if you look after your body, your confidence does go through the roof.
26:19And finally, think long term. Now highly important, be authentic. We've already covered off that one.
26:23Show the good, the bad, the ugly. Be transparent in your journey. Do not waste people's time.
26:28Do not look for perfection because believe me, it's never coming. I've done things already within this video where I thought, oh, should I start again? Yeah.
26:36It doesn't matter. Okay.
26:38I'm giving you the information that you need whether I make a couple of mistakes or I knock things or whatever, it doesn't matter. The information is still the same and give without expectation. Next one, equipment.
26:48Okay. So people have asked me my equipment. I'm on the Sony ZV e one with the Tamron lens 17 by 28 mil.
26:54I've got a boom stand here. I've got the Rode mic pro plus. This is my favorite mic.
26:59The audio is crisp, very ASMR. Aaron Knightley ASMR. I do have a Canon Canon MK Mark two something or other.
27:11It's absolutely rubbish, but if you are looking, I'm asked all the time. DGI Osmo Pocket comes with a DGI mic. You can clip it on.
27:20Comes with a little this is the Creator Pack, by the way. Comes with a little stand, little add on there, comes with a battery pack.
27:28This by far is the best budget priced camera. It's incredible.
27:33It's what I use for my car videos. Comes in a little pack. I have I have three stands.
27:38I have one ring light today. The lighting is up and down. That's why my lighting in the background might change because the sun can't make up what it's doing.
27:45I have the Rode wireless mics, comes with two boxes, self charging. People have asked me how do I stick the DGI in my car.
27:56I have the newer car sucker thingy. This is this is fantastic. Super super strong.
28:02I don't know if you're gonna be able to see that. There we go. I'm gonna move out the way.
28:06That's great. I've spent a lot of money on equipment now. I do reinvest, but again, good camera, good audio.
28:14Because again, as you can see by the photo there, people are watching us on TV now, so make sure. And and lighting's important. I mean, annoying thing is I like to film in this section because it's nice and bright.
28:24I do have one ring light all the time, but I have to adjust my ISO. So for example, let's show you. That's brightening my ISO.
28:32That's dropping that's dropping that's dropping the ISO. So I'm actually having to change it and my editor will make tweaks if it blows out or anything like that. Now the next one is live streaming.
28:42I am doing more live streaming on YouTube. I absolutely love it.
28:46By character and by my nature, I love talking, I love helping people, I'm very outspoken, I'm very I'm an extrovert more so online.
28:55I mean, I am, but by nature, but I've I've learned to become more introverted and just keep myself to myself. But live streaming, I'm loud, I'm proud, I'm out there. I love it.
29:03I do it on all platforms. You must do live streaming. Take full advantage.
29:07The future is live streaming. I promise you everything. Football matches, concerts, everything, cooking, TV, BBC are live everything in live streaming.
29:18Everything in the world is live streaming. Look at Jim Skin who's blown up on kick and all the other people. Live stream as much as you can because of the following reasons.
29:25Here we go. Building trust. You build authority.
29:28So again, true congruency. And what I mean by that, the reason I'll do the occasional vlog and I live stream as much as I can and you can go on to my YouTube, go to my live stream section. I do gardening, I sit out there.
29:40I show everything about my life. What I talk about, I live and breathe it. I'm at home, I'm not in a job, it's half twelve and to do this, I'm gonna go back out, I'll probably livestream today.
29:48You build trust. So it's very different when you are building a back end business and someone is ready to buy, they wanna know that you've lived and breathed it.
29:57Again, there's a lot of YouTubers out there who are telling you, but when they turn the camera off, they have to go to work. But they've been telling you that they're not in a job. But again, so they wouldn't be able to livestream from morning to evening, which I can do, which I do a lot of the time.
30:11They wouldn't be able to do that because they have to go and actually go back to normal life, but then they show up and tell you something different. That's why it's so good. They get to see, you know, you live what you preach.
30:20The next one, building rapport. I love interacting. I love answering questions.
30:25Livestream livestreaming for me is great. You build a real human connection, viewer to creator interaction. The next one is brand deals, Sponsorship deals, talent management, and we'll come on to a couple of things which I'll share with you.
30:36There is so many talent managers out there and what I mean by that is if you are looking to get picked up by a content creation company where they can supply you with big brand deals where you get paid a lot of money, talent managers are always on livestream flicking through looking for a livestreamer who has high engagement and high viewership.
30:53Sponsorship deals. If you wanna earn big money every single month by a retaining sponsor, again, they are searching on livestreams because that's they're looking for people that they can pay a lot of money to who can get conversions.
31:04Collaborations, strengthening brand by association. I have a lot of association with with different companies and and different big sort of public figures.
31:12So by association, my name strengthens. Stealing audiences or as I've put there, I've missed out on a l.
31:20Stealing audiences. Don't don't steal audiences, steal audiences. So by collaborating on a livestream or a video, of course, you're gonna be exposed to new audiences.
31:29Video promotions. So what I mean by this is you're able to promote an upcoming video. Run incentives, first 50 comments will get this, blah blah blah.
31:39Video teasers. This is what it's gonna be about. You don't wanna miss it.
31:42It's gonna be spicy. It's gonna be juicy. Build a bit hype up.
31:45And then finally, business up sell. You can showcase testimonials, convert viewers into customers faster because you're you're answering questions.
31:52If people like your content, but then they can actually interact with you on a livestream, you might close them as a sale. I've done that many times.
31:58And actually, I'm gonna share something with you very soon on the revenue that I've generated. Again, I'm able to show this because I live and breathe it. The next one is community posts.
32:06I absolutely love this. And if we just head on to my community post, let's just let's go down some of them.
32:14So let's start from the top most recently. So here we go. Okay.
32:18So here we go. This is one I did a couple of days ago, actually asking you what you'd like included in this video. I post my video promotions, I do a poll, 273 views.
32:28Here we go, this one here showing a bit of my journey, how I went from council estate to Mayfair office, there's Simon Squibb. Again, association, Simon Squibb, he's actually a dear friend of mine. This was me just showing a little bit about when I was transitioning out the nine to five, and then let's just scroll down.
32:46I share a lot of my life. Again, it's a way for me to showcase what happens behind the scenes and actually how I live my life. So my advice around that would be do one community post every single day, and then again hop in the comments and start engaging with people.
33:01Okay. This is the juicy part now. We're gonna look at revenue.
33:04This is what everyone loves. How to make money? You know, and the truth is, yeah, you can make a hell of a lot of money and and I've I've done it.
33:11I'm making more as we speak and I'm growing. Know, I absolutely love it. I'm certainly not knocking it.
33:15Ad revenue. Yes. 4,000 watch hours, a thousand subs, you monetize the world is your oyster at that point.
33:22Ad revenue. So let's pop up my channel very quickly. Okay.
33:26So here we go on screen. My channel, just for the record, is above average when it comes to its earnings. So again, I fluctuate at the moment and have been consistently between about three and four k.
33:36For us for a channel of my size, that's actually a lot. I predict by the end of the year, I'll probably be close to about 7 to 8,000 a month, and that is because I have a high click through rate. And I believe that is because I don't BS.
33:49I'm very authentic, and I'm giving real information that again, I live and breathe. So it's practical methodical information that you can actually go away and apply. I'm never ever selling a dream.
33:59This is like real stuff and I think that's what people like. Hence, why that reflects in my ad revenue. The next one is products and services.
34:08So having lead magnets is a great way to then upsell your products and services. And just to share with you how this actually works, on screen now is the upsells into my back end business, £44,347 and 22 p in 2025, which was generated through upsells through two videos, and they'll pop up on screen now.
34:32Those are my two tutorials that generated not only good revenue themselves because they were over an hour long, but because I gave everything away for free and people invested so much time and I had a very subtle call to action and an up sell into my back end services I generated in 2025 from two YouTube videos, £44,347 and 22 p.
34:56That is mad from two videos. Now the next one is brand deals. I love these because I found them so easy to do.
35:05It's the quickest and fastest money that you can make. And it is mind boggling the money that they offer you. And I've mentioned this before, but we're gonna see some pop up on screen.
35:13So brand deals, I don't do any for my YouTube channel. So as you'll see in any of my videos, I've never integrated like a paid promotion which would be in the corner of the video.
35:22I don't want to. I don't want to rock the boat. I don't need the extra money on my YouTube, although I'm offered some juicy money that would pay for many more holidays, but I say no.
35:33Aaron says no. The reason being is I just want to grow my YouTube channel organically, but maybe one day I might accept the right company if it was like, I don't know, Apple or you know, a big big company that I really liked.
35:46Sony, maybe I maybe I would eventually. But I do accept them on my other channels and you'll see some of them pop up on screen. So one at the moment I'm dealing with, as you'll see here, I won't reveal the company.
35:57I'm heading into London to film this for one video, which is gonna go on my TikTok and my Instagram, £2,250. The next one, this was a retaining sponsor that was paying me $5,000 per month just to do a very small promotion a couple of times a month.
36:12It's insane. It's insane amounts of money. Now when you accumulate all of this and when I'm at a high, I'm probably sitting at around about 16 streams of income collectively.
36:23When you add all of this together, it gets silly money. It really does.
36:28It you can make well over 6 figures once you have an established brand and people listen to you. Now the next one is paid PR. I really like this one.
36:37It will pop up on screen. Let's go through some of them. Okay.
36:40So on screen, this was a PR speaking gig that I did. £650, this particular company paid me for twenty five minutes on stage.
36:49And it seems to be an average now of around about 600 to about £900 that I can get paid for a half an hour speaking gig. So on screen, you'll see some other photos. This one was of me talking at a lovely place in London.
37:03Actually, it was Kiera Knightley's old apartment.
37:07Is she a relation to me? You'll never know. At her old apartment, I was paid a fair whack for that one.
37:13This one was in front of about 450 people at the Property and Entrepreneur Summit. So this next one here was when I spoke at the Global Academy in West London at university in front of year 13 and year 14 university students teaching them about there you go.
37:29There's me on screen with the big projector. Teaching them about entrepreneurship, money management, and how to deal with social media.
37:37I loved it. It was absolutely great. This other one was me speaking at a CRM company where I was teaching business owners how to use social media to create lead generation and upsells and integrate automation and AI into essentially their business model so that they can make more sales, which was really cool.
37:56I think they paid me about £725 for about twenty five minute speaking gig. And finally, this is a really new kind of model that is getting offered to creators, equity offerings.
38:07This is really unique. I've actually been offered a few and there's one that we are I I mentioned it in another video. I am in the final negotiation sort of phase of signing an agreement of an equity deal with a company that complements my my niche I suppose, where I'm gonna be offered a shareholding within the company to essentially divert a certain amount of traffic to those who would need those that type of service.
38:33Very subtle, it's not forceful on my part, but I will take a a holding of that company. So if they sell or you know, I can get paid dividends and all that kind of stuff, that is becoming quite popular now where creators are able to get a certain amount of a shareholding of a company if they have the audience, which, you know, totally makes sense.
38:52So finally, on revenue, you must be collecting data because remember, these platforms as good as they are, they can wipe you out and replace you, get rid of you in a heartbeat.
39:02So to protect yourself on any platform, collect data which then turns into controlled marketing. You're gonna need a CRM system and please start building a newsletter. Okay.
39:12Let's move on to posting tips. Thumbnail and title before the video. I reverse engineer everything.
39:18So I've already created the thumbnail for this video. I already know the title of this video and then I work backwards. A lot of people create it, you know, last minute.
39:28Whereas really, if you think about it, if you're gonna build a business or you were gonna construct something, you'd need to know how it is put together. That's the way that I like to do it. Not everyone does that, but for me, creating the thumbnail and the title gives me total clarity on the thing that I'm gonna be talking about.
39:42Post on the same days and the same times. The algorithm likes it when you show up at the same time.
39:48Because again, think of it from YouTube's point of view. If you're not posting your content on a similar day or the same day and a similar time, it's not understanding who it's gonna send it to because it knows your audience.
40:01It knows when they're most active. It knows that they're gonna watch that video. And the likelihood is if you post like I do on a Sunday for example, people are settling down.
40:10It's the same time that they're gonna watch your video. If all of a sudden you dropped a video at Friday afternoon, your audience isn't ready for it which then signals to in sorry, YouTube.
40:19Oh, your audience is normally ready for this type of video on a Sunday where and then they're in a bit of limbo land. Who who do we send it to? We're now gonna have to try and find a new audience to suggest it to.
40:30Therefore, that's why you'll probably find some of your videos don't perform as well because again, you're not sticking to a schedule. Just like your setup and your time management, you like to stick to a schedule so do the algorithms within all the platforms.
40:45So just bear that in mind. You know the data is there for a reason. You know when it tells you when your users are most active?
40:51You know, listen to it. It's not saying that because you should ignore it. That is giving you a signal, okay, well I'll post at that particular time in that day.
40:59Always ensure you put chapters. Again, we've covered that. Always be the first to comment in your video and pin it.
41:04So as soon as you post a video to encourage traffic, maybe put a polarizing comment or an engaging comment or one that opens up questions. Okay? So be the first person to always comment and then pin it to the top.
41:17Promoting video hacks. Firstly, I've said it before, never share your link. Don't do it because then it will fall into external views telling YouTube it's not gonna bother trying to send it to new people or your existing audience because it says to YouTube if you're sending the link and sharing it everywhere says, well, we'll take a backseat.
41:34You're clearly doing all the work. We won't find you an audience. But send a newsletter as soon as it launches.
41:41Put it on Instagram story, but just the actual thumbnail. Don't have a link.
41:45Instagram Reel without the link. And you can put, like, you know, juicy titles to get people interested.
41:51You know, put viewer discretion, trigger warning. Don't watch this if you're a snowflake. Grab a pillow because you might cry on this one.
41:57Do that in Facebook groups, jump into forums, put out a YouTube post when your video launches. Okay.
42:03So that's everything for the slides. Now we're gonna go on to the 13 things you must not do. So this will just pop up in writing on the screen.
42:13Never pay for ads. Please do not put your hand in your pocket because once you do, firstly, you were clearly looking for a dopamine hit because you do not like getting no views.
42:24As soon as the platform knows that you're willing to pay, it will then only drive traffic when you put your hand in your pocket. It will dump in your organic views and it will wait, and it will test you. This is across all platforms.
42:36It is an absolute no no. Do not pay for ads. It is so obvious.
42:41It blows my mind. If you are paying to reach new audiences and and traffic, you are purely after your dopamine fix.
42:50Do not pay for ads. Avoid using too much AI. I don't like doing this because YouTube is very good at filtering out, uh, what is not real, and at the end of the day, YouTube is a human platform.
43:01The one thing that will survive through this AI phase, this evolution that we're going through is humans. Know, people will want to attach themselves. Like let's face it, you could go on chat GBT right now and type in how to grow on YouTube, but because I'm talking, because I've lived, because I've breathed this, I have experienced everything, I'm sharing real information and I'm a real person.
43:22It is much better to consume that from someone that isn't too far away from you. You know, that that's another key thing. Don't watch people who are just too far away.
43:30Again, I've said it in other videos, but is not obtainable. Like what I'm sharing with you isn't because I haven't achieved what I've achieved because I am someone who is unique. I have just done the things that needed to be done in order to get to the point where I'm at.
43:43You can do it too by taking the information I'm sharing with you and actually going and doing it. It's not rocket science the things I'm teaching you. Be careful to accept paid branded ads.
43:53So again going back to why I don't accept it. It's my speculation, but I do feel that when there's a paid ad, I just feel you'll never get the organic reach that you should because there is a paid promotion which will limit that, and it's more driven by commercializing and getting people to buy.
44:10That's just my speculation. It might not be true, but that's why I don't accept ads on my channel. Do not repeat yourself over and over again because people will go get on with it.
44:21So try to avoid that. Again, comes with learning how to remove filler words, and buts and anything else that you might say.
44:29Best just to take a pause and stick to the information in which you're sharing. Do not swear.
44:35The algorithm does not like people who swear. Don't try to be the guy or girl that doesn't impact swear word. I don't do it.
44:42We're not some you and I, we're not a big big big powerhouse that has been you know, we're not Tony Robbins. Do not swear.
44:50You don't need to. Do not script. This is just my personal opinion.
44:55I find it hard to trust people that script. I've got to be honest with you because if you know what you're talking about, you shouldn't have to have a teleprompter hooked up to your camera where you're going. I just I find it hard to trust people that script.
45:09That's just a god's honest truth because you should just be able to talk off the cuff because you think, oh, that's what I did and that's why, you know, and and just talk about it fluently, very naturally. So that that's just again my opinion.
45:20Do not share video links. I've already said that. Do not deceive your YouTube audience or YouTube itself by creating a thumbnail that is so far fetched, it is not real, and it does not align with what you're actually talking about.
45:34It will go massively against you if you try to do a clickbait thumbnail now with loads of AI. The other thing with this as well, a friend of mine who's got about 50 k, he's done very well. He's a multimillionaire.
45:44He's moved on to YouTube and he said my views are just pants like, what do you think is wrong? I looked at his channel and I said, why are you in your Ferrari all the time?
45:55People don't wanna see that. Like, we're in a world now, and I think if you would agree, I don't want to see perfection.
46:02I don't want to see people with Lambos. I don't want to see thumbnails that say a million dollars or a million pounds because for the average person, it is not obtainable. It is better to offer someone hope and something that is real and tangible and not too far ahead than doing this whole well, if I'm in a Lambo, if I'm in a Ferrari, if I have a thumbnail with my Rolex, if you are deceiving your audience and you haven't actually got a Rolex, if you haven't made a million pound, if you haven't done what you are putting in the thumbnail, you are deceiving an audience and you are deceiving YouTube and that will go against you.
46:33The best type of creator to be is the one that inspires and offers hope that it is possible and is providing information that you have lived and breathed. And do not do not tell porkies. Do not copy other people.
46:44It's an absolute no no. Do not promote the shiny penny syndrome, which is ties into don't do the whole flexing thing.
46:50Do not people please. Do not create content, which is not true to you, but you think people are gonna like it. Create a piece of content even if you think you're gonna be the villain.
46:59If it's true to who you are and you mean it, say it with your gut, say it with your chest proud, head up, and talk about it because there will be an audience out there who needed to hear that. That's why some of my content gets a bit of pushback because guess what? The truth hurts, and I address the truth.
47:14Do not ignore the comment section. Never think that you're too big for the comments. My message is the same in the workplace.
47:21Why do general managers, regional managers, directors think that it's okay to look down on a cleaner? We're all the same. We're all humans.
47:27We all bleed the same. We all go to the toilet. A billionaire who gets a sore throat is a billionaire with a sore throat.
47:31If you're a cleaner with a sore throat, you both got a sore throat. You're the same person. That analogy was weird because I suppose someone would say, yeah, but a billionaire could get better treatment.
47:39Yeah, it's true. But what my point being is that we're all human beings, make sure you sharpen the comments and you respect people. You know, there's nothing worse than again subscribing.
47:49You leave a comment once, fair enough it might get missed. You leave a second comment or someone leaves a second comment, you don't reply. That's just disrespectful.
47:56Do not watch other similar videos before posting. I created this video knowing that I was gonna do a part two because I was asked to do this video. I've created this video because I've been asked to do it.
48:05So I watched my first video yesterday and I thought how can I add things that I haven't talked about before? How can I come with a unique angle that I didn't that people can get more value?
48:14I never watch other videos to then try to bring their video into mind because I won't be comfortable talking about it.
48:23So the things that I've spoken about today in this YouTube video is true to me. There has been no influence from other creators.
48:33Now a lot of people are doing that. Before they create a video, they're consuming and they're they're absorbing all these other creators. So when they go to create, they don't feel comfortable and natural because they're forcing something they think is going to work because it's worked for someone else.
48:48Don't do it. Just avoid it at all costs. Now finally, I said I would answer some questions in my latest post, so let's have a look.
48:56It's great to know so someone's asked, is it possible to include how to create a YouTube channel without showing your face? Appreciate it. You want my opinion?
49:04I'm not for it. No. If you're gonna build faceless, I just don't think there's any point.
49:09It's about building trust. It's about opening new doors. You can't do that if you're building a faceless channel.
49:13Hi, Aaron. I'm a tad apprehensive about being a flop on YouTube. My only talents for want of a better word are I'm passionate about RC model aircraft and I build them out junk as I'm not cash flush but at all but I also like being resourceful and hate waste.
49:29I also like adapting words to songs for TV and radio advertising purposes. Any advice would be greatly appreciated. By the way, I think you, your channel, and your videos are awesome, mate.
49:39Amazing. That would be great. People want to see that.
49:42Like, video the build. A start, a middle, and an end. People love that.
49:47And if you can just add a bit of flare to the actual editing and make it interesting like this stuff. If you were to build an RC model aircraft from scratch, document it, timeline it, speed it up, slow it down, a little bit of talking about what you're doing, a bit of handwork on how you're building it with a camera over the top.
50:03The people would love that because this is super niche like there are die hard fans of aircraft models and and World War two and RC aircraft.
50:14I see them all the time now. I actually watch some some of these big like Boeing seven forty seven RC aircrafts that take off, and it's it's great.
50:24So please start creating, Adam. Don't again, don't overthink it, and I hope you consumed all this information, and you're gonna go and do it. Let's read the next one.
50:31Is YouTube growth and success down to consistency and a quality of thing, topic, or product you're offering. For example, if someone is someone able to grow from these things alone without understanding the algorithm categories and processes of uploading to the YouTube world. I probably answered that within this video.
50:45No. You do need to understand it. Again, it's like can I go into business and not understand business, finances, money management, taxing and accounting?
50:51Not that you need to know everything about taxing and accounting, you need to have your your foot in the door so you don't you know so you're not going down a path you shouldn't be. You need to have knowledge in that thing.
51:01So to answer that, yes, you're gonna need to have the knowledge. You're gonna need to of course apply consistency and things are down to quality of visuals and audio and the topic. But in terms of understanding YouTube, absolutely, you can't go into this blind.
51:16So there we go. I've answered those questions. I hope you enjoyed this video.
51:19I will leave two video recommendations of, again, content creation, how you can monetize. There will be a couple of good videos at the end that you'll wanna watch.
51:28If you did like this video, let me know in the comments. I will probably do a part three by the way because I'm very very close to a 100,000, and I'm gonna do a big deep dive on getting to a 100,000, and I'll I'll make it slightly different, and I'll go in a little bit deeper in certain areas.
51:42But again, if you want me to include anything in a part three, let me know in the comments. If you're creating YouTube or you're adapting, you've you've taken anything away and now you're gonna make a pivot, let me know in the comments.
51:53I do wanna hear about it, and if you want hit like and subscribe. Means all the world when people join this channel because again I'm very much about community and I will reply to every single one of you. I'm getting around to it.
52:04It's taking me time. It's just a time thing now. There are a lot of comments to get back to but I will get back to every single one of you.
52:11That's a promise from me to you. Until next time. I'll see you on the flip side.
52:14Peace out.
The Hook
The bait, then the rug-pull.
Five years in, closing in on 100k subscribers, and the creator does not open with a subscriber milestone — he opens with a challenge. The cash-cow claim arrives in the first breath, then earns its credibility over the next 52 minutes with real earnings screenshots, real brand-deal contracts, and a subscriber growth chart that flatlines for four years before snapping upward in 2025.
Named ideas worth stealing.
01:37list
Commitment Stack
- 3 years minimum
- 1 video per week
- 1 short per day
- Daily research
- 30 mins daily community engagement
Five daily/weekly commitments required before expecting financial results from YouTube.
Steal forAny content-as-business pitch deck or YouTube strategy consulting offer
07:00list
Fundamentals Checklist
- Consistency
- 100% authentic
- 1 niche / 2 angles
- 2 filming styles
- Thumbnails
- Video titles
- Audio & visuals
- Profile photo
- Channel tags
- Descriptions
Ten technical and identity fundamentals every channel needs before focusing on growth tactics.
Steal forChannel audit checklist, onboarding clients to a YouTube coaching offer
25:18concept
90/10 Rule
90% of all content should be free value; only 10% should be a subtle ask. Filling others buckets long enough means they fill yours.
Steal forEmail sequence philosophy, content calendar design, newsletter CTA frequency
33:06list
Revenue Diversification Stack
- Ad revenue
- Products/services via lead magnets
- Brand deals
- Paid PR / speaking
- Equity offerings
- Retaining sponsorships
- Collect data: CRM + newsletter
Seven revenue streams accessible to a creator under 100k subscribers, stackable to 16 income streams.
Steal forIncome diversification presentation, monetisation roadmap for new creators
How they asked for the click.
VERBAL ASK
51:15subscribe
“If you want, hit like and subscribe. Means all the world when people join this channel.”
Soft and authentic — framed around community membership, not a metric ask. Preceded by an offer to do part three at 100k subs.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
OTHER LINKSAlso linked in the description.
Visual structure at a glance.
