38:00Jason Fladlien · Tutorial
The $50K/day Skill AI Can NEVER Replace
A play-by-play teardown of one closing keynote: the exact cadence, soundbites, and engineered spontaneity behind a $50K-a-day speaker's stage act.
September 6thThe argument in one line.
A speaker's impact comes almost entirely from pause, energy, tone, and conviction rather than vocabulary or talent, which means the words themselves are the least important part of any talk.
Read if. Skip if.
READ IF YOU ARE…
- Anyone who has to present, pitch, or teach in front of people and wants a concrete list of delivery habits to change, not vague confidence advice.
- A creator or coach building an audience on camera who wants to sound more convincing without rewriting what they're saying.
- Someone who freezes up before speaking and wants a permission structure, silence, imperfection, one-person framing, instead of a script to memorize.
SKIP IF…
- You're looking for word-for-word scripts or slide templates; this is entirely about delivery, not content structure.
- You want cited, peer-reviewed research; most claims here are historical anecdote and the speaker's own experience, not academic sourcing.
The full version, fast.
Most speakers fixate on their words, but the video leans on a claim that only 7% of persuasion comes from what you say versus 93% from tone and body language, so it treats speaking as an instrument, not a vocabulary test. It walks through ten techniques: pausing before you speak for authority, leading with energy and conviction over facts, watching your tone since the same sentence can mean six different things, over-enunciating, prioritizing making the audience feel something over sounding smart, dropping the polished persona for authenticity, framing every point around the listener's self-interest, imagining you're talking to one person, keeping language simple, and treating fear as universal rather than personal.
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00:00 – 03:35
01 · Cold open and the promise
Credibility claims, the shy-kid origin story, and the case for why speaking matters more than AI-written content.
03:35 – 07:11
02 · Secret 1: The power of the pause
Historical figures who used deliberate silence before speaking, and why a jarring opening line beats a pleasantry.
07:11 – 11:36
03 · Secret 2: Energy and conviction
The 55-38-7 rule, why words are the smallest piece of persuasion, and why conviction beats facts in a debate.
11:36 – 13:57
04 · Secret 3: Tone
How a single word's emphasis changes a sentence's meaning, and why the right words in the wrong tone still fail.
13:57 – 14:27
05 · Secret 4: Enunciation
Over-articulating words to sound more confident and believable.
14:27 – 16:19
06 · Secret 5: Feeling
The feel-know-do ordering for planning a talk, and why audiences decide with emotion, not logic.
16:19 – 17:43
07 · Secret 6: Authenticity
Dropping the polished persona; the Gandhi and MLK anecdotes about speaking from what you actually believe.
17:43 – 21:44
08 · Secret 7: Make it about them
The WIIFM framing, the Gladstone/Disraeli anecdote, and why audiences remember how you made them feel about themselves.
21:44 – 22:43
09 · Speak to one person, not a crowd
Roosevelt's dinner-table trick for keeping a mass-audience talk intimate.
22:43 – 26:23
10 · Secret 8: Keep it simple
The curse of knowledge, Occam's Razor, and why simplifying language increases persuasion.
26:23 – 26:50
11 · Secret 9: Length
The 'woman's skirt rule': long enough to cover the subject, short enough to keep attention.
26:50 – 28:54
12 · Secret 10: Fear
Fear of speaking as a universal, not personal, obstacle, and the Caruso 'little me vs. big me' reframe.
28:54 – 29:18
13 · Close and invitation
Final pitch to Creator University's free trial.
Lines worth screenshotting.
- A cited communication rule claims only 7% of whether an audience believes a speaker comes from their actual words; 55% is body language and 38% is tone of voice.
- Napoleon, Hitler, and Queen Elizabeth are all cited as having used the same technique before speaking: a long, deliberate silence to make the crowd lean in.
- The first line of a talk should never be a pleasantry like 'thank you for having me' because it fails to break the audience's expectation of what a speaker sounds like.
- People reportedly decide whether they like or trust a speaker within seven seconds, before a single word is spoken.
- The exact sentence 'I didn't say she stole the money' can mean six different things depending on which single word gets the vocal emphasis.
- A cited 1930s study found infant death rates in orphanages stayed at 60% even after nutrition and medical care improved, until the missing variable was identified as physical touch and attention.
- The Gettysburg Address is 282 words and roughly 80% of them are one syllable, used here as the case for keeping language simple.
- Donald Trump is cited as speaking at roughly a fourth-grade reading level, framed as a communication asset rather than a weakness, since half of adults read at or below a basic level.
- Fear of public speaking is described as ranking above fear of death on commonly cited fear surveys.
- President Roosevelt reportedly imagined he was speaking to one person across a dinner table even while addressing the country by radio, to keep his tone intimate.
- Woodrow Wilson said a 10-minute speech took him two weeks to prepare, but he could give an hour-long speech with no preparation, because brevity is the harder skill.
- The video frames fear before speaking as a signal your message wants to get out, not evidence you shouldn't be speaking.
Delivery decides a talk, not your vocabulary.
WHAT TO LEARN
Across ten techniques, pause, energy, tone, enunciation, feeling, authenticity, audience-framing, simplicity, length, and fear, the throughline is that delivery decides whether a talk lands and the words themselves are almost beside the point.
02Secret 1: The power of the pause
- A deliberate pause before you speak reads as confidence and authority to an audience, regardless of your height, accent, or stage presence.
- Opening with a pleasantry like 'thanks for having me' wastes the one moment you have to break the audience's expectations; a jarring or unexpected first line earns attention instead.
03Secret 2: Energy and conviction
- People decide whether they trust a speaker in about seven seconds, mostly from body language and tone, before any words register.
- In a debate or pitch, the person with the most conviction and boldness tends to win, not the one holding the most facts.
04Secret 3: Tone
- The exact same sentence can mean six different things depending on which single word carries the vocal emphasis, so tone is part of the message, not a garnish on it.
- A correct point delivered with the wrong tone reads as an attack and gets rejected regardless of how right you are.
05Secret 4: Enunciation
- Over-articulating your words, rather than mumbling through them, makes you sound more confident and more believable to a listener.
06Secret 5: Feeling
- Before preparing any talk, decide what you want the audience to feel first, then what you want them to know, then what you want them to do, in that order.
- Audiences make decisions with emotion, not logic, so a talk that only informs will be forgotten faster than one that makes people feel something.
07Secret 6: Authenticity
- Trying to sound polished and professional usually makes a speaker less memorable; leaning into your actual quirks and voice is what people remember.
- The most authentic moments in a talk often happen when you set your notes aside and speak from what you actually believe, not what you rehearsed.
08Secret 7: Make it about them
- An audience is subconsciously always asking 'what's in this for me,' so a talk framed around the listener's interest lands better than one that showcases the speaker's expertise.
- People remember how a speaker made them feel about themselves far more than how impressive the speaker seemed.
09Speak to one person, not a crowd
- Mentally picking one person and talking to them, even in a stadium or on the radio, creates an intimate tone that a crowd-facing delivery loses.
10Secret 8: Keep it simple
- Simplifying an idea so a seven-year-old could follow it makes it more persuasive, not less credible; complexity is usually ego, not rigor.
- The instinct to prove you're smart with complicated language is the curse of knowledge: once you understand something, it's hard to remember what it's like not to.
11Secret 9: Length
- A talk should be long enough to cover the point and short enough to keep attention; cutting unnecessary words takes more preparation time, not less.
12Secret 10: Fear
- Fear before speaking is universal, even among people who have spoken on hundreds of stages, so treat it as normal rather than a sign you shouldn't be there.
- Reframing pre-speech anxiety as your message wanting to get out, rather than your ego being on the line, is a usable trick for getting past the fear in the moment.
Terms worth knowing.
- 55-38-7 rule
- A communication theory credited to psychologist Albert Mehrabian claiming that whether an audience likes or trusts a speaker breaks down to 55% body language, 38% tone of voice, and 7% the actual words used.
- Power of the pause
- Holding deliberate silence before or during a talk instead of filling it with words, used to build anticipation and project authority.
- Curse of knowledge
- A cognitive bias where someone who already understands a topic can't remember what it's like not to know it, so they explain things at a level too advanced for their audience.
- Occam's Razor
- The principle that, among competing explanations, the simplest one is usually correct; used here as an argument for simplifying how you speak.
- WIIFM
- Shorthand for 'What's In It For Me,' the idea that audiences are always subconsciously filtering a talk through their own self-interest.
Things they pointed at.
Lines you could clip.
06:12
“Silence is the language of God. All else is poor translation.”
12:38
“It's not what you say, it's how you say it.”
12:35
“I didn't say she stole the money.”
24:26
“Brief is brilliant.”
28:10
“The little me wants to strangle the big me. The big me wants to sing through me.”
Word for word.
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metaphoranalogystory
After watching this video, I guarantee you will become a world -class speaker. Because I've been on stage with Tony Robbins, I've gotten standing ovations in stadiums of over 60 ,000 people. I've spoken in front of the toughest crowd out there, the president of every nation in the world.
And so I'm going to show you the secret of speaking from somebody who has actually done it. But here's the ironic part. I'm also the shyest person you could ever meet.
See, my mom had to often tell me to pick my head up because I would walk bashfully everywhere I went looking at the floor. I would get physically shaken when speaking in front of people because it gave me so much anxiety. So how can I go from that to standing in front of large crowds delivering phenomenal talks?
Well, I'm going to give you the blueprint in this video and save you a lifetime of mistakes. You see, I've studied the greatest speakers that have ever lived. The ones who captured the minds and hearts of millions.
And in this video, I'm going to share with you their 10 secrets that took me a decade to learn. This is the most important video on YouTube for entrepreneurs, leaders, anyone looking to level up their career and life. Why?
Because number one, speaking will add to your influence. and your bottom line you can make everything from a hundred dollars to speak for an hour to a hundred thousand dollars an hour conservatively you can make five to six figures by becoming an authority in your niche and speaking on stage and number two in this world where everyone is obsessed with ai speaking will be the number one most important skill that everyone will forget about because ai can write you a script but it can't deliver it for you It can't connect with an audience.
So learning this will give you an unfair advantage over everyone who is using AI, like this politician. Because inscribed on a book in an Egyptian tomb 3 ,000 years ago, it said, make thyself the craftsman of speech and thereby thou shall gain the upper hand. That statement was true then and it is true now.
Winston Churchill said, oratory is a skill that can turn a commoner into a king. Warren Buffett said his best investment was not Coca -Cola.
It wasn't Apple. It wasn't American Express. He said his greatest investment was speaking.
But speaking of Warren Buffett, what do Charles Manson and Warren Buffett have in common? They both were star students of the Dale Carnegie training program, How to Win Friends and Influence People. Now, why am I saying this?
Because you can use what I'm about to teach you to build or destroy. So you have to promise me one thing. That you will use what I'm about to tell you for good and not evil.
I want you to write I promise in the comments right now. Because look, flat out, if you're not trying to make a positive impact, click off of this video right now. This is not for you.
Because what I'm going to show you is dangerous in the wrong hands. But I want to dispel a myth. You see, the difference between a good speaker and a bad speaker is not talent.
It's not charisma. It's not attractiveness. All of that stuff is overrated.
It doesn't matter. The difference is learning what I'm about to show you. You don't need anything else.
And if you follow only half of what I say here, you are going to be the best speaker in every room you walk into. You will get a standing ovation every time you speak. Or you can use these techniques on camera.
and go viral with your content, I guarantee it. And get this, the first five have nothing to do with your words. The first secret, stop worrying about what you say.
What do you mean, Prince? I thought speaking was about speaking. Nope.
In 1858, Benito Juarez became the president of Mexico. Now that wouldn't be noteworthy. other than the fact that he wasn't Mexican.
He wasn't even Spanish. He was Indian. He was what you would call today a short king.
Standing four foot six, some people said he looked like a toad. So how the heck did they select him as the leader of their entire nation? Because he mastered a technique called the power of the paws.
The conqueror Napoleon, who was also height challenged, standing around five foot six, he had a bad Italian accent. He tried to motivate French troops with this accent. Under normal conditions, that would never work.
But Napoleon also mastered power of the pause. Napoleon was known for standing silent for one minute before he gave his battle address. It is said that with every second of silence, he grew an inch taller in the eyes of his troops.
Hitler, whose eloquence was exceeded only by his evil, he was a master of the pause. Now you say, Prince, why would you? That's triggering.
Why would you bring him up? Well, see, I believe we can learn from everybody and we should learn from everybody. See, I read the Bible in a newspaper every day so I can know what both sides are up to.
See, Hitler would fidget with his notes for five minutes or he would just silently stare at the thousands in the crowd before he opened his mouth to speak. Queen Elizabeth would also use the power pose before she would speak. Now, the point I'm trying to make is that you don't need to be tall.
You don't need to be handsome. You don't need to speak the language perfectly. You don't even need to be a man.
But man, if you master the power pause, you will add credibility and authority to your talk more than any words can. Your audience will be on edge waiting to hear what you're about to say. So before you speak, have a moment of silence where you look out into the eyes of your audience.
Or before you answer a question, instead of blurting out an answer, look directly into the questioner's eyes, hold the gaze, and then respond. Some people call it awkward silence, but I call it a dramatic pause, a divine silence. So don't be afraid of space or silence because .
All else is poor translation. It is the space between notes that makes music beautiful. See, the most powerful speaking device is not speaking at all.
It is the pause. One of the greatest speakers, I believe, of all time, Charlie Chaplin. Never said a word.
But after you pause, you have to say something incredible. Never ever start off with, I'm glad to be here or, hey, thank you for having me. No, no, no.
That's what every other speaker says. If you want to stand out, you have to say something like, this is the worst city I've ever been to. That will grab the audience's attention.
You know, Frederick Douglass once opened with, pardon me. Why did you even invite me here? I have no reason to celebrate this day.
See, you have to break the audience's prediction machine. This is how you become unforgettable. Which brings me to the second secret of speaking.
But before I get into the second secret, please understand one important fact. Human beings are animals. I know, I know, as a human, sometimes it's hard to see this.
It's hard to zoom out and see how animal -like we really are. But you see, I got my degree in anthropology and it showed me what zoologist Desmond Morris said. Humans are just naked apes.
Human nature tells us that people will judge you within the first seven seconds of meeting you. Seven seconds. In these seven seconds, they subconsciously make a conclusion about you, about your trustworthiness, about your confidence, your social status, before you open your mouth.
That's crazy seven seconds and according to UCLA psychologist Albert Merriman he discovered the 738 55 rule see people will either like or dislike you in this ratio 55 % is how you look 38 % is how you sound at 7 % is what you say.
See, the mistake most speakers make is focusing on the words, but that's the smallest piece of the pie. That should be the last thing you need to get right. Because what is a word?
Have you ever thought about that? What is a word? Words are just sounds.
There is nothing inherently meaningful about words. We made them up. We are apes making vocalizations or noises that we've put meaning to.
So in order to make your words meaningful and impactful, make your words sound good as they fly out of your mouth, right? You do that by prioritizing the energy that carries the words through space instead of the words themselves. In other words, no pun intended, it's not what you say, it's how you say it.
It's the energy of how you say it because the voice is an instrument. And once you understand that, you will become a master musician.
See, you do that through focusing on the second secret. But the second secret is focusing on your energy. You know, when I get on stage in front of 500, 5 ,000 or 10 ,000 people, and I look out in front of the audience, I realize one thing.
It's not about what I say. It's the energy I give them. People can feel my energy without me opening my mouth.
But when I do open my mouth, I make sure what I say is energetically carried to the listener. And that happens through my favorite word.
My favorite word in the English dictionary is enthusiasm. Ralph Waldo Emerson said, nothing great was ever achieved without enthusiasm. Cavett Roberts said that people are persuaded more by the depth of your conviction than by the height of your logic, more by your own enthusiasm than any proof can offer.
This is a quote I have on the wall of my office. This is powerful, guys. Write that down.
Enthusiasm is worth more than knowledge. See, the word enthusiasm comes from the Latin root entheos. Enthusiasm literally means within spirit.
And the word synchromystically ends, I can't believe this, in the letters I -A -S -M, which I believe stands for I am sold myself. If you want to be convincing, you got to be convinced. So you need enthusiasm when you are speaking.
Kevin Robert also used the word conviction. What is conviction? I'm not talking about what our corrupt politicians do.
Not that type of conviction. I mean, actually believe in what the heck you say. And you can't just believe it.
You have to show it with every bone in your body. What do these people have in common? Donald Trump, Candace Owens, Andrew Tate, Martin Luther King.
Conviction. They believe in what they are saying and they aren't afraid to show you. If you want to stand out, if you want to be unforgettable, conviction is what you need.
Think about every debate that you've ever seen, political or otherwise. It's not the one with the facts who wins. Too many facts, too many numbers numb the audience.
The one who wins is the one with conviction, the one with boldness, with audacity. That's who wins. I can't think of a memorable speech that wasn't bold.
Can you? No, so why are you even speaking if you don't have something bold to say? You need to act like what you are saying is breaking news.
Some call this the infectiousness of the unconflicted man or woman. Shout out to Jason Silva. There is something magnetic about this person and allure to people who seem to have all the answers.
Most of them don't, by the way. But when you have that conviction and enthusiasm, things like your tone, your pitch, all of these qualities that they teach you in speaker school, It takes care of itself.
See, this is one of the reasons I started Creator University, my private community to help people like you bring out their enthusiasm on and off camera so you can share your story with the world. See, we help entrepreneurs go from invisible to impactful to profitable in 90 days. And right now, I have a free trial going on for a limited time.
So check out the link in the description below. But let's go over tone because tone is the third secret. Tone is the most deadly four -letter word in the dictionary.
You can say the right thing with the wrong tone and kill the result you're trying to get. Maybe you've experienced this in your own life. The right words but the wrong tone has caused more violence, more divorce, more lost court cases, lost businesses, more brawls in the street than anything else.
Now, why is tone so important? Hear me and hear me clearly. Because it conveys your real attitude towards people.
Remember what I told you. It's not about what you say. It's about the energy behind what you say.
Here's how important tone is. I'm going to read this sentence aloud, and I want you to notice how emphasis on a single word can change the entire sentence. I didn't say she stole the money.
I didn't say she stole the money. I didn't say she stole the money. I didn't say she stole the money.
I didn't say she stole the money. I didn't say she stole the money. See, tone is important.
When your girlfriend or boyfriend doesn't connect with you, it's probably because of your tone. Write this down. 93 % of your success is based on your tone and delivery.
A terrible idea brilliantly presented often gains acceptance. A brilliant idea terribly presented. dies at birth.
Now, I want to repeat what I said earlier. When your enthusiasm, intention, and conviction are aligned, your tone takes care of itself. Now, Tone's little brother, who doesn't get as much love, is named Enunciation.
Enunciation is the fourth secret that not too many people know about, but enunciation is very important. Studies show when you enunciate your word, you come across as more believable. In other words, people will trust you.
When you're speaking, You want to almost over articulate your words because when you pronounce and articulate the words, you actually sound more convincing and confident. So enunciate, enunciate, enunciate.
What I'm explaining with enthusiasm, tone, enunciation, it ultimately comes down to one secret. The fifth secret. If you get this one thing right, this is worth your price of admission because you get everything right.
The fifth secret, my friends, is feeling. Neville Goddard himself, he said, feeling is the secret. I want you to write this down.
Whenever you start preparing for a talk or creating content, ask yourself three questions. Write this down. What do I want them to feel?
What do I want them to know? What do I want them to do? Feel, know, do.
Feel is first. It's always first because it is most important. Do not just speak to be heard.
Speak to be felt. Let me say that again. Do not speak to be heard.
Speak to be felt. Great speakers don't speak from brain to brain. They speak from heart to heart.
See, the human animal, again, is an animal. And this animal makes decisions not with logic, but with emotion. It always has and it always will.
You have to get your listener to feel. You have, write that one down and circle it. You have to get your listener to feel.
But you yourself have to hold and feel the energy yourself before someone else can feel it because you can't give what you don't have. The discovery of mirror neurons showed that if I feel something, you will feel the same thing in your brain just by watching me. So never, never, never, ever just give a talk.
Give a feeling experience. Engage the feeling senses as much as you can. Why does Tony Robbins play music at all his events?
Is it just for entertainment? No. Because he knows that music, drums, when it's carefully crafted, and he carefully crafts it, it will stimulate emotion in you.
And you need to do the same trick. But the most powerful feeling, the most powerful energy, some say 4 ,000 times more powerful than love, is something that not a lot of people understand, which is why it's the sixth secret. Authenticity.
Stop trying to be too professional. You are shooting yourself in the foot. Don't focus on being professional.
Focus on being human. being you. See, the more you embrace your quirks, your weirdness, your idiosyncrasies, your own special gifts, this will make you stand out.
A reporter once asked Mahatma Gandhi's secretary, what was Gandhi's secret to engage and enchant an audience without using a script or notes? The secretary smiled and replied, what Gandhi thinks, what he feels, what he says, and what he does are all the same. He does not need notes because he is not performing.
He is simply being. See, this is powerful. And Martin Luther King Jr.
had a similar example. When MLK was given his famous I Have a Dream speech, a lot of people don't know this, but in the first half of his speech, it wasn't going too well. People were kind of into it, but not fired up.
And then halfway through, his favorite singer, Mahalia Jackson, was on the sidelines. And she screams, tell him about the dream, Martin. Tell him about the dream.
And then... Martin Luther King, he takes his notes and puts them to the side and starts speaking extemporaneously. And that becomes one of the most powerful speeches of all time because it was authentic.
It was his dream. And that dream was alive in him, spoken from his heart. But see, Martin Luther King's dream, it wasn't just about him.
It was a dream for the world. Which leads me to the seventh secret. When giving a talk, make it about them.
Make it about them. My grandmother, back in the day, she had a friend who had the privilege of being seated on two different occasions with Gladstone, the Prime Minister of Britain, and Benjamin Disraeli, also a Prime Minister of Britain. When she sat with Gladstone, she was convinced that he was the most brilliant person, right?
Beyond any reasonable doubt. He was smart. He was on it.
He was powerful. He was the greatest human being that had ever lived. He was brilliant.
He was witty. He was charming. He was informed.
He was in control. He was a brilliant human being. But my grandmother's friend, she said, but when I was with Disraeli, I was convinced that I was the most unique, charming, attractive, and brilliant person on the earth.
I don't need to tell you which one she preferred, do I? Burn this into your memory. People's favorite subject is not science.
It ain't history, math, or English. It is themselves. Everybody is listening to WIIFM radio.
What's in it for me radio? People don't care about you. They care about themselves.
Understand human psychology, right? Most people, they ask, what can you do for me subconsciously? And that's okay.
Because as Zig Ziglar said, you can have everything in life you want if you just help enough other people get what they want. Matthew 23, 11 says, the greatest among you shall be your servant. But understand this, a gossip talks to you about others.
A bore is someone who talks to you about themselves. But a brilliant conversationalist is someone who talks to you about you. See, I used to think the secret to giving a great speech was getting through my material.
But actually, the secret to giving a great talk is getting through to my audience. So be a go -giver, not a go -getter. When you care, people feel it.
Human nature is self -serving, but the truth is people don't care about how much you know until they know how much you care. You want to move someone, show them that you care. Care is the strongest human need that we have.
And unfortunately, it's one that most people don't get. During the 1930s, there was no welfare. If a woman gave birth and didn't have the resources, for humanitarian reasons, government was taking the babies out of the mother's arms and putting them into orphanages.
Because roughly 60 % of them were dying in the first year of life. And when Congress saw this, they were appalled. They rushed the kids into orphanages and medical schools.
They started to give them the very best nutrition known to man, the very best care and hygiene. Exactly one year later, do you know what the death rate was? It went from 60 % to 60%.
Nothing changed. Because what were the kids not getting? They weren't getting picked up, touched.
They weren't getting attention. They weren't getting care. Care is a human need.
People need to feel cared about. I want you to pretend that everybody you meet has a sign around their neck that says, make me feel important. That can change your life.
If you imagine that in every person you meet. So in your talk, I want you to use words like you as much as possible. And know your audience.
Before you speak anywhere, you need to be asking who will be in attendance so you know how to appeal to them emotionally. Here are a few questions that you need to ask. I want you to pause the video now and screenshot it.
Now, if you can interview the people in your audience, learn the language that they speak, the words that they use, this will make you so relatable and give you a leg up on every other speaker. Your audience should also feel like they know you. so let them know who you are right are you single are you married are you going through issues with your spouse do you have children put personal stories in there this will build that connection but here is the next secret when you are speaking to them do not speak to a them See, that's abstract.
You know, always speak to one person. Whether you speak for five minutes or 45 minutes, speak so you're talking to one person. A public talk should have the same intimacy as a private chat because a great speaker is always talking to one person no matter how big the audience is.
President Roosevelt, he would imagine that the person was sitting with him at a dinner table, right? This would create a feeling of intimacy and trust even though he was speaking on the radio. His tone was always that of an intimate.
friend. See, when you do this, when you practice this, you can literally transpose the face of that person onto any group of listeners. Okay, so now you know how to say it, who to say it, why to say it.
But before we get into what to say, you need to understand this secret. Secret number eight, keep it simple. Too many speakers go on stage trying to prove they're smart using $5 words.
That's ego speaking, not service speaking. If you care, You are trying to transform the lives of everyone listening.
And the way to do that is to simplify so that people can understand you. It's the KISS principle. Keep it simple, speaker.
Zig Ziglar said, the great truths in life are the simple ones. There are only three pure colors, but look what Michelangelo did with them. There are only seven notes, but look what Chopin and Beethoven did with them.
Look what Elvis did with two. The Lord's Prayer has 66 words. The Ten Commandments has 179.
The Gettysburg Address has 282, and 80 % of the talk was words with one syllable. What is Einstein's famous equation? Say it in your mind before I tell you.
Yep, E equals MC squared. Now, what is the quadratic equation? You learned it in school, but I guarantee you don't remember it because it's too dang complicated.
See, you must... be able to communicate your ideas simply in order to be effective. I have the number one video on the entire internet on the topic of environment because I was able to simplify it in a way that people can understand.
But why Prince? Why do I need to keep it simple? We're all adults here?
Actually, we're not. We're actually all seven -year -olds because when we listen, We don't listen as adults.
We listen as the seven -year -old inside of us. Scientists have clocked the subconscious mind to be the age of seven. And as you may or may not know, the subconscious mind controls 98 % of our life.
Do you know why Trump was so successful? It was because he spoke so simply. Studies show Trump speaks at a fourth grade level.
See, Trump, he's smart. And he knows that half of adults read at or below a basic level. One of my favorite philosophical principles is called Occam's Razor.
Occam's Razor, which you can use in any aspect of life, it says the simplest explanation is usually the correct one. So knowing all of this, why do we overcomplicate it? Well, because we try to impress people and we often live with the curse of knowledge.
What is the curse of knowledge? I'll explain it to you. What is this song?
Before I tell you what it is, the curse of knowledge is when you learn something. You can't understand how the heck other people don't know it. So you speak to them as though they already have your knowledge.
Big mistake. There was a study where people tapped out a melody. They overestimated how many people would actually understand it.
The song I tapped out is a song that you know. Let me do it again.
The song is roll, roll, roll your boat gently down the stream. Merrily, merrily, merrily, merrily, life is but a dream. Now that you know it, now let me know if you can hear it.
So keep it simple. I'm not saying dumb it down, but please simplify it. You will go a lot further because less words mean more.
Former President Woodrow Wilson was once asked by a reporter how long it took him to prepare a 10 -minute speech. Two weeks, he said. How about one hour?
One week. Two hours, Mr. President?
Oh, I'm ready now. Mark Twain said something similar. He said, I wish I had more time.
I would have written a shorter letter. The point I'm trying to make is you must get rid of unnecessary words, fillers, and simplify it, right? It's going to take time.
Yes. But brief is brilliant. Focus on feeling and you will keep the audience on their toes the whole way through.
Which brings me to the ninth secret, length. One of the most common questions I get asked is, Prince, how long should my talk or video be? Easy.
I know exactly how long it should be. Keep this in mind and remember this every time you ask that question. Always follow the woman's skirt rule.
I promise I'm not misogynistic, but this is a good way to remember it. The woman's skirt rule. Long enough to cover the subject, short enough to keep the attention.
The tenth secret is fear. Without exception, every speaker, every person who puts themselves out there will face fear. Fear of speaking is actually the number one fear of all populations.
It ranks higher than nuclear war, fear of being robbed, or going bankrupt. On that list, death is number seven. So it's perfectly natural to feel fear.
Tony Robbins has been on more stages than pretty much anyone in the history of the world. And he still feels fear before he steps on stage. He just knows how to change his state, which is why he has a trampoline backstage.
But I want to tell you this. You have a story that needs to be heard. Do not let fear, imposter syndrome, keep your voice locked up.
I told you earlier that I... I used to shake, and heck, sometimes I still shake. But when I remember that my voice needs to get out there, I get out of the way.
Before every performance, Enrico Caruso, one of the greatest opera singers who ever lived, will feel the same thing that most of us feel before stepping into the spotlight. Overwhelming fear, a tight chest, shaky breath, doubt whispering, what if I fail? What if they laugh at me?
And as the story goes, just before walking onto the stage, Caruso would pause and say to himself, the little me wants to strangle the big me. Get out of here. The big me wants to sing through me.
I love this so much because the little me was the ego, the one afraid of judgment. But the big me, that's the artist. That's the gift.
That's the instrument of something larger. And see, I believe you have a story, something larger to give the world. Do not let the little you strangle the big you.
And yes, maybe you feel afraid, but I promise you your message will awaken more people than you know. Maybe you think, Prince, I don't even have a story. Or you say, who on earth would listen to me?
I want to tell you this with 100 % certainty. There are people who need your story because they can only hear. your voice and so i want to invite you to creator university where i help people like you people who want to make a real impact through their voice amplify it i help you get over imposter syndrome shaking with fear right and find and tell your story we are doing a free trial right now and i hope to see you there link in the description below
The Hook
The bait, then the rug-pull.
Prince Ea opens by guaranteeing he'll turn you into a world-class speaker, then undercuts his own credibility by admitting he used to be too shy to make eye contact. The rest of the video is his list of what actually closed that gap, and none of the ten items on it is about picking better words.
Named ideas worth stealing.
07:38model
The 55-38-7 Rule
- 55% body language
- 38% tone of voice
- 7% words
Cited communication research on what determines whether an audience likes or trusts a speaker.
Steal forany on-camera delivery coaching content
03:35list
Ten Secrets to Speaking
- The power of the pause
- Energy
- Tone
- Enunciation
- Feeling
- Authenticity
- Make it about them
- Keep it simple
- Length
- Fear
The video's full ten-point framework for improving how a talk is delivered.
Steal forstructuring a listicle course or video around delivery rather than content
14:27acronym
Feel, Know, Do
- What do I want them to feel?
- What do I want them to know?
- What do I want them to do?
Three questions to ask before preparing any talk, asked in this priority order with feeling first.
Steal forplanning a talk, sales pitch, or piece of content
26:23concept
The Woman's Skirt Rule
A talk should be long enough to cover the subject and short enough to keep attention.
Steal fordeciding how long a video or talk should run
How they asked for the click.
VERBAL ASK
29:18product
“I want to invite you to Creator University where I help people like you... we are doing a free trial right now... link in the description below.”
Soft-pitched twice, once mid-video and once at the close, framed as help with imposter syndrome and finding your story rather than a straight course sale.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
OTHER LINKSAlso linked in the description.
Visual structure at a glance.
