11:04Shannon Jenkins · Reaction
How to Sell an Idea in Under 2 Minutes
How an 11-minute Shark Tank pitch for a sponge sold in five supermarkets turned into a billion-dollar deal, and the one moment it almost fell apart.
September 26thCreator
Shannon Jenkins
All breakdowns from Shannon Jenkins
11:04
15:06Shannon Jenkins · Tutorial
The Kodak Carousel Pitch: How Don Draper Sold an Idea With Emotion, Not Logic
A scene-by-scene breakdown of Mad Men's most famous pitch, and the five techniques that make it land on any audience.
September 16th
17:17Shannon Jenkins · Essay
How Ted Lasso Tells a Story (Shannon Jenkins' CART Framework)
Leadership coach Shannon Jenkins breaks down two Ted Lasso scenes to show how withholding the payoff, zooming into one moment, and landing on a stated takeaway make a story stick.
September 5th
13:49Shannon Jenkins · Talking Head
How to Start a Presentation So Nobody Checks Their Phone
Five ways to open a talk, each shown against the boring intro most people default to.
May 13th