15:06Shannon Jenkins · Tutorial
The Kodak Carousel Pitch: How Don Draper Sold an Idea With Emotion, Not Logic
A scene-by-scene breakdown of Mad Men's most famous pitch, and the five techniques that make it land on any audience.
September 16thCreator
Shannon Jenkins
All breakdowns from Shannon Jenkins
15:06
17:17Shannon Jenkins · Essay
How Ted Lasso Tells a Story (Shannon Jenkins' CART Framework)
Leadership coach Shannon Jenkins breaks down two Ted Lasso scenes to show how withholding the payoff, zooming into one moment, and landing on a stated takeaway make a story stick.
September 5th