12:59Luke Scripted · Essay
You Don't Need Fancy Editing to Make Sales from YouTube
A screen-share creator explains why editing tricks don't create sales, and the two things that do.
August 13thThe argument in one line.
A script converts viewers into clients based on who it's written for, not how many people watch it, and the only way to make Claude write consistently in your voice is to build a self-improving skill system you own, not rent a wrapper tool built on the same underlying AI.
Read if. Skip if.
READ IF YOU ARE…
- A coach or consultant who writes their own YouTube scripts and burns three to four hours on every single one.
- A business owner who has used ChatGPT or Claude for scripts but keeps rewriting most of what comes back.
- An agency owner already paying for a wrapper tool like Poppy AI whose output doesn't sound like the brand voice and doesn't book calls.
- Anyone who wants a concrete, named framework for writing script intros, body sections, and CTAs, not just 'be more authentic' advice.
SKIP IF…
- You're optimizing for viral entertainment views rather than turning viewers into paying clients.
- You want a plug-and-play SaaS tool rather than something you configure and maintain yourself inside Claude Code.
The full version, fast.
The video argues that a script's job is to convert the right viewer into a client, not to rack up views, and that most AI writing tools fail because they're the same underlying model with a different logo and a generic prompt pack. The creator's fix is a three-part Claude Code system: reusable 'skills' that encode a script-to-sales writing framework (a GAP intro, a why-what-why-how body structure, and an LLC CTA formula), a brand-context folder that stores audience and offer details, and an anti-slop list of banned AI phrasing. A live demo shows the workflow end to end: a five-minute voice brain dump, an AI-generated outline with a quality-control pass, a full auto-drafted script, one round of revisions, and a final step where Claude updates its own skills based on the edits, so each script trains the system to sound more like the writer. The video closes with a four-step setup guide for building the same system from scratch in Claude Code.
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00:00 – 01:07
01 · The promise
Cold open: a free system built inside Claude Code that writes YouTube scripts in the creator's own voice, cutting a four-hour script down to under sixty minutes.
01:07 – 04:07
02 · Every current fix is broken
Runs through the four ways business owners try to fix their scripts today: doing it themselves (four hours a week), a raw ChatGPT/Claude chat (fifty prompts to get one script), wrapper tools like Poppy AI, and freelancers or agencies that outsource to the same cheap writer. Each one resets to scratch on the next script.
04:07 – 06:22
03 · Who this is for, and his track record
Splits the audience into two types, the coach burning hours writing solo and the agency owner already paying for a wrapper tool, then establishes credibility: four years writing scripts full time, results for clients including HubSpot and a 400,000-subscriber YouTube growth channel.
06:22 – 09:23
04 · The year he couldn't post
The backstory: knowing the frameworks cold from client work but freezing on his own channel, stretching from three weeks to two or three months between uploads, and the fear that not being able to post on his own channel disqualified him from coaching anyone else's.
09:23 – 10:52
05 · The three secrets
Previews the video's structure: a script-to-sales writing system, why every AI writing tool produces slop and what replaces it, and how to build the whole thing inside Claude Code with no coding background.
10:52 – 13:53
06 · It's who watches, not how many
A viral 164,000-view video brought in leads with $30 budgets, while a niche 700-view video booked a $3,000 client. The realization: outlier-video advice copies a MrBeast-style entertainment playbook built to maximize views, not to convert a viewer into a buyer.
13:53 – 19:53
07 · The GAP framework
Introduces the script-to-sales system's three steps (intro, body, CTAs) and breaks down the GAP intro framework: Gain, Audience, Pain, illustrated with a real intro from a 5.1-million-view video, plus the case for keeping credibility to one short sentence.
19:53 – 23:38
08 · Body sections: why-what-why-how
Covers balancing retention against real value, moving the viewer from a current state to a desired state through mini payoffs, why leading with 'what' spoils the lesson, and the why-what-why-how structure for writing each body section.
23:38 – 28:53
09 · CTAs: the LLC framework and the cliffhanger
Covers CTA placement (moving it from 75% to 50% watched roughly doubles who sees it), the two mid-roll CTA slots, the LLC framework (Link, Loop, Click), why tools outperform PDF guides as lead magnets, and using a Netflix-style cliffhanger for the end-screen CTA.
28:53 – 32:38
10 · Client results and objections to secret one
Shows results across multiple clients and niches (Marcus Jones, Oscar Owen, Allwell, HubSpot) and his own side channel, then answers objections: this works across niches, it doesn't require being a strong writer, and generic frameworks fail without a real voice underneath.
32:38 – 39:03
11 · Secret two: renting versus owning the system
Introduces the Voice Cloning Script Engine. Shows a generic AI-sounding CTA it once produced, breaks down why wrapper tools like Poppy AI only sell annual or lifetime plans, and reframes the fix as owning a system trained on your voice instead of renting someone else's prompt pack.
39:03 – 53:28
12 · Live demo: brain dump to finished script
A real-time walkthrough inside Google Antigravity running Claude Code: a five-minute voice brain dump, the outline skill, a quality-control pass on the outline, the auto-draft skill writing the full script, a revision round, and a skill-improvement pass where Claude updates its own writing skills based on the edits. Total time: under an hour.
53:28 – 58:09
13 · Secret three: the four-step build
Walks through setting up the system from scratch: installing Claude Code inside the free Antigravity IDE, prompting Claude to build brand-context files from a voice brain dump, creating writing skills by feeding Claude five past scripts, and testing and improving those skills over time.
58:09 – 1:00:02
14 · Results recap and final objections
Recaps the outcome (16x posting cadence, six hours a week freed up) and closes out remaining objections: the system survives even if Claude Code disappears since it lives in a local folder, AI won't get banned wholesale from YouTube, and waiting to build it just means starting later than everyone else.
Lines worth screenshotting.
- A 700-view video can book a $3,000 client while a 200,000-view video books nothing, because the deciding factor is who the script is written for, not how many people watch it.
- Every AI wrapper tool sold as a writing assistant is running the same underlying Claude or ChatGPT model with a different logo and someone else's prompt pack on top.
- The GAP framework builds an intro from three elements: Gain (what the viewer learns), Audience (who it's specifically for), and Pain (what's at stake if they don't fix it).
- The strongest intros stay under 100 words; padding an intro with a long credibility dump before the hook lands costs attention the video needs later.
- Writing scripts in a 'why, what, why, how' order beats 'why, what, how' because a second hook re-engages the viewer right after the first payoff lands, instead of letting attention drop.
- Spoiling the lesson in the section's opening line kills interest in the story that was meant to prove it, because the viewer already knows the ending.
- Moving a CTA from the 75%-watched mark to the 50%-watched mark can double how many viewers actually see it, without changing anything else in the script.
- Free lead magnets built as tools convert into email subscribers at a meaningfully higher rate than PDF guides.
- The LLC framework structures a CTA as Link (a subtle transition out of the content), Loop (a curiosity or problem statement), and Click (the offer as the solution).
- Monthly audience returning-viewer count is a more useful metric to track than subscriber count, because it measures who actually comes back.
- Wrapper AI tools sell only annual or lifetime plans instead of monthly ones, because they know their model access advantage disappears once the underlying AI improves, and that most buyers would cancel within a month if given the option.
- A system trained on your own past scripts keeps working even if the AI vendor changes or a tool disappears, because it lives as files in a folder you own, not as a subscription on someone else's server.
- Watch percentage is not the primary metric for a business channel; a brand trying to earn client trust should track revenue generated from the video, not just watch time.
- Most viral outlier-video advice on YouTube copies MrBeast-style entertainment structure, which is optimized for views and watch time, not for converting a viewer into a business client.
- A skill that reviews the finished script against the original AI draft and the writer's edit notes can update the underlying writing rules automatically, so each new script starts closer to the writer's actual voice.
A script's job is to convert the right viewer, not to rack up views.
WHAT TO LEARN
Writing for the person who can actually become a client, structuring the intro and body around a named framework, and training an AI system on your own past work beats chasing view counts with generic prompts.
02Every current fix is broken
- Doing it yourself costs about four hours per script per week, and that pace is what usually causes creators to skip weeks and eventually stop posting.
- A raw ChatGPT or Claude chat still requires re-teaching the tool your voice and process from scratch on every single script.
04The year he couldn't post
- Knowing a writing framework cold for client work doesn't guarantee you can apply it to your own channel; the block can be entirely psychological, not skill-based.
- Long posting gaps compound: the algorithm shows your videos to fewer of your existing subscribers the less consistently you post.
06It's who watches, not how many
- A video's view count and its commercial value are two separate metrics; optimizing only for the first can actively work against the second.
- The people who buy from an educational channel tend to be a specific type of viewer (in this case, coaches and agency owners), not the widest possible audience.
07The GAP framework
- An intro built from Gain, Audience, and Pain can do its job in a single sentence when all three elements are present.
- A long credibility dump at the top of a video costs attention that would otherwise go toward the actual hook.
- Because AI has closed the knowledge gap between expert and beginner, credibility now matters more, but should be shown in one short line, not a list.
08Body sections: why-what-why-how
- A single video can be structured around one grand payoff broken into roughly ten smaller mini payoffs, each answering one question the target viewer actually has.
- Revealing the lesson in a section's opening line removes the viewer's reason to keep watching the story meant to prove it.
- Re-hooking with a second 'why' right after delivering the first piece of value keeps an open loop going into the how-to.
09CTAs: the LLC framework and the cliffhanger
- CTA placement matters more than most creators assume; moving it earlier in the retention curve directly increases how many viewers are exposed to it.
- A free lead magnet built as a usable tool converts better than a static PDF guide.
- An end-screen CTA framed as a cliffhanger (what problem comes next) drives more return viewership than a generic subscribe ask.
11Secret two: renting versus owning the system
- Nearly every AI writing tool on the market runs the same underlying model as the free Claude or ChatGPT interface, just with a different prompt pack wrapped around it.
- A wrapper tool selling only annual or lifetime plans, and making cancellation deliberately hard, is a signal the business doesn't expect its advantage to last.
- The fix for generic AI output isn't a different tool, it's training an existing model on your own specific voice and rules.
12Live demo: brain dump to finished script
- Breaking script writing into an outline pass, a quality-control check, a full auto-draft, and a revision round front-loads the thinking so fewer changes are needed once the full script exists.
- A skill that compares the final edited script back against the original AI draft can update the underlying writing rules automatically, compounding voice accuracy over time.
- Most of the actual writing time in this workflow is unattended; the creator's real time investment is the brain dump and the revision notes, not typing the script itself.
13Secret three: the four-step build
- Building this kind of system doesn't require coding ability; describing what you want in plain English inside Claude Code is enough to get a first working version.
- Feeding an AI system five of your own past scripts and asking it to build a matching skill is what actually encodes your voice, rather than a generic style prompt.
- The initial setup, from installing the tool to a working workspace, realistically takes under thirty minutes.
Terms worth knowing.
- GAP framework
- An intro-writing structure built from three elements: Gain (what the viewer will learn), Audience (who the video is speaking to), and Pain (what's at stake if the problem goes unfixed).
- LLC framework
- A CTA-writing structure built from Link (a natural transition into the pitch), Loop (a curiosity or problem statement), and Click (the offer presented as the solution, with where to go).
- Why-what-why-how
- A body-section writing order that opens with a short hook (why it matters), delivers a quick piece of value (what it is), re-hooks with a new angle (why again), then walks through the full solution (how).
- Grand payoff
- The single overarching transformation a video promises the viewer by the end, broken into smaller 'mini payoffs' delivered section by section to keep the viewer moving toward it.
- Wrapper tool
- A paid product that runs the same underlying AI model (Claude or ChatGPT) behind its own interface and prompt set, sold as if it were a distinct writing engine.
- Skill (Claude Code)
- A saved, reusable instruction set that Claude Code refers to on demand, so the writer isn't re-typing the same prompt and examples every time they start a new task.
- Anti-slop list
- A running list of banned AI-sounding phrases and patterns, paired with a rule for avoiding each one, used to catch generic-sounding writing before it reaches a first draft.
- Brand context folder
- A set of reference files (brand positioning, audience description, offers, running jokes) that a writing system pulls from on every script so it knows who it's writing for without being re-briefed each time.
Things they pointed at.
34:54toolPoppy AI
39:03toolWhisper Flow
06:22channelMarcus Jones (YouTube growth channel)
05:37productHubSpot
Lines you could clip.
13:53
“It wasn't how many watched. It was who watched.”
34:54
“The same Claude that spits out slop for everyone else starts writing scripts that sound exactly like you.”
27:30
“Just one more episode. Suddenly it's 3am and you've been there for five hours, hating your life.”
47:23
“You're just chatting with a developer, basically.”
Word for word.
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metaphoranalogystory
This is a free course on building an AI writing system with Claude Code that writes YouTube scripts in your voice. I built this after four years of writing YouTube scripts for myself and for clients. So if you're a business owner who burns four hours on every single YouTube script, this is what I now use to do the same job in in sixty minutes.
I packed everything I know into this one video, so sit back, get your pen and your coffee, and let's dive into it. Now look, you've probably already tried writing your scripts with Claude or ChatGPT and ended up rewriting everything that came back.
Now this isn't because AI is bad at writing. It's because everything you see online teaching you how to write with AI doesn't actually work. I want to walk you through every single mistake people make when writing with AI and show you the actual fix.
Now building an AI system probably sounds technical, like you need to be a developer to pull this off. You actually don't. The whole system gets built inside of Cloud Code.
And ignore the word code for a second. That probably set off alarm bells. There's no coding involved.
All you have to do is describe what you want in plain English, and it builds the system for you. And once it's built, it writes everything for you at the level of a top 1% copywriter, so you don't need to be great at writing either.
And if you've ever felt like every AI script you read sounds the same, well, you're right. Most AI writing tools are just Claude or ChattyBT with a different logo on top. They take the same AI you could already use, put their own software around it, and they sell it as their thing.
But what I'm gonna walk you through is different. This right here is an example of what you would get back from an AI writer. In today's fast paced digital landscape, leveraging the power of AI to optimize your YouTube workflow has never been more critical.
That just sounds like complete slop. It doesn't even make any sense. And so this is what we're going to avoid with this writing system.
Now here's the part that frustrates me when I see it. Almost every way that business owners try to fix their YouTube scripts right now is broken. The first one is just doing it yourself.
That's four hours per video every single week, and most people burn out, they start skipping weeks, and the channel eventually dies. Now the second way is using ChatGPT or Claude in a regular chat window. Now this is better than staring at an empty Google Doc, but you're manually prompting it 50 times to get one script done.
And every time you sit down to write a script, you end up doing the same process from scratch because nothing is trained on you. Now the third is AI writing tools like Poppy AI. So now that everyone thinks they can become a developer, every other week there's a new vibe coded app that's just a wrapper around ChatGPT or Claude.
And this is why so much of YouTube right now sounds like a LinkedIn post written by some corporate seminar guy. Now the fourth are freelancers or agencies. Now this is the move you make when the AI stuff just breaks you mentally, and you decide to throw money at the problem instead.
You go on Upwork and you find a freelancer for $30 a script, you pay them, and then the draft comes back, and it's completely crap. There's spelling mistakes everywhere, and it's obviously being written by AI. So you end up rewriting the whole thing anyways, and you spend more time fixing it than if you just written it yourself.
So maybe you decide that the freelancer was too cheap, and so you go and pay an agency $400 expecting a senior writer, but the agency just outsources your script to the same $30 freelancer that you hired last week.
And so now you've got an agency hiring another agency hiring another agency, and by the time the script comes back to you, there's been 20 middlemen and three weeks have gone by. Now the four options I just mentioned all have the same problem, and that is that once you finish the script, the next one you do, you're back to starting from scratch.
But if you want YouTube to actually work as a system that brings clients in, then you're in the right place. Anyone who's tried to make YouTube part of their business knows the dread of staring at a blank Google Doc with the cursor blinking and nothing on the page. Well, that's the thing I want gone for you.
So over the next hour or so, I'm gonna show you how I went from posting once every two months to posting twice a week. That's a 16 times increase in my posting cadence. But before we go deeper, I wanna make sure this is for you.
So there are two kinds of people watching this. First, you might be a coach or consultant who's been writing your own scripts and burning four hours on every single one. You know YouTube would bring new clients if you could just stay consistent, but every week, you just can't sit down to write.
If that's you, you'll walk away with a system you can build in a weekend that turns the script into a sixty minute task. Or you might be the agency owner who's already paying for help. Maybe you've got a writer on retainer running Puppy AI, but the scripts doesn't sound like you and the videos don't book you any calls.
If that's you, you'll see why these tools fail and what to put in their place. Either way, the next stretch of this video is going to show you how to write YouTube scripts in your voice in under sixty minutes a week. So here's what I want you to do for the rest of this video.
I'm gonna show you why building your own AI writing system in Claude Code is the most reliable way for a business owner to write YouTube scripts fast. And once you see how it works, every other AI writing tool out there starts to look pointless. Puppy AI and the prompt packs you bought off some guy on Twitter, none of it actually competes with a system trained on your voice that you actually own.
And the best part is this is a system that gets better every time you write another script because it learns from the previous one. Now before we get into it, quick context on who I am. I've been writing YouTube scripts full time for the past four years.
I write for my own channel, and you can see some of the videos right here. I also write for clients, and two of those clients were HubSpot and Marcus Jones, who's a YouTube growth expert with 400,000 subscribers.
And the work I've done for my clients have pulled in hundreds of thousands of views and brought them coaching clients and high ticket leads. So now what I'm gonna show you is how I write scripts in under sixty minutes with Claude Code. The frameworks behind it are the same ones I've used, writing for clients across a bunch of different niches.
But the system itself is new, and it almost didn't exist because I almost gave up on my own channel about a year ago. So let me tell you the story. So a year or so ago, I had a problem.
I'd been writing YouTube scripts for clients for a long time, so I knew the frameworks inside out, and I'd written videos that pulled hundreds of thousands of views. But on my own channel, the one that I was supposed to use to bring in clients for my business, I just couldn't post. Every single time I sit down, I'd open a doc, and I'd stare at the blinking cursor.
This thing right here, you've probably looked at this before. And three hours later of rewriting hooks and doing it over and over again, you'd have half a written script and a headache. And then by the time you've actually finished a script, you'd feel good for a bit.
Like, I'd feel relieved, but I knew that within a week, I'd be writing another script and repeating the same process all over again. And it got worse over time. I'd post a video, then go three weeks without posting another one, and then six weeks, and then I'd stretch it all the way to two months, sometimes even three months.
And the reason this was bad was because the algorithm punishes you when you don't post often. And so the few subscribers you have stop seeing your videos, and whatever momentum you had quietly dies. But the algorithm thing wasn't even what killed me.
What killed me was that I knew exactly what to write. I'd written this stuff for clients hundreds of times, and yet, when it came to my own channel, I'd just freeze. And so there was this voice in the back of my head saying, if you can't even post on your own channel, then who are you to coach anyone else on theirs?
And so I felt like a fraud. So I tried to fix it the obvious way, with AI. And ChatGPT was where I started.
And if you've used ChatGPT to write content, you've probably run into the same problems I did. The script would sound like AI slop, and you'd end up rewriting most of it. So I tried building my own custom GPTs.
This was better, but the second the conversation got long, it would forget my voice roles and go right back to AI bro mode. So I moved on to Poppy AI. I kept seeing it all over Twitter, so I sat down to watch a few tutorials.
And within ten minutes, I could just tell that it was just Chatty Bitty with their own logo on top. And so I never actually bothered buying it. After that, I gave up on AI for a while, and I tried hiring script writers.
And the cheap ones were so bad, I'd have to rewrite the whole thing anyways. And then the ones that were actually good were too expensive to make it worth it. And so, I remember sitting there one night looking at Poppy AI's $1,000 one time plan.
The one that gets you lifetime access to basically a Walmart version of ChatGPT. And I was wondering if I should buy it. Like, maybe this was my last hope.
That was probably the lowest point for me. But then a few months later, I started hearing about Claude Code. And honestly, I was late to it.
I'd watched everyone else figure out n eight n, Zapier, and all the other automation stuff, and I tuned out every time. It looked like this developer thing, the kind of thing you'd need three monitors and a Discord server to even start. So when ClaudeCode dropped, I almost ignored it too.
But for whatever reason, one weekend I just gave it a few hours just to see what it was. And ClaudeCode wasn't a developer tool at all. You just type what you want in plain English and it builds it for you.
And that got me thinking, What if I stopped using AI as a tool that I had to prompt every time? And instead, what if I used Cloud Code to build a system that already knew how I write? That way, every time I need a new script, I could just talk for five minutes and let the script write itself.
So that weekend, built the first version, and it was crap, but it worked. And then the next weekend, I improved it a little bit, and the week after that, I wrote my first real script with it. And the script took me fifty one minutes, and it actually sounded like me.
And that's when it hit me. The whole AI writing industry was solving the wrong problem. They were all trying to build cookie cutter software that everyone uses, which is exactly why everyone's scripts end up sounding the same.
And so the problem isn't that AI is bad, it's that when you use the same AI tool as everyone else, you sound like everyone else. So the fix isn't a better tool. It's an AI system trained on you specifically.
So I went all in on it. I took every working script I'd ever written and fed it into the system, and built it out so Claude could write the whole script from start to finish. And by the end of the first month, scripts were coming out in sixty minutes or less, and they actually sounded like me.
The results of this were amazing. I went from posting once every two months to posting twice a week. So that's a 16 x increase.
But on top of being able to post more, the real benefit was the time it gave me back. The thing about being a business owner trying to make YouTube content is that you can't be a full time creator and actually run your business. Content just takes over your week.
But now, the system writes my scripts in under an hour. I'm not procrastinating on content anymore, and I actually feel motivated to make it. It just gets done, and the rest of my time goes back into the parts of the business that actually grow it.
But the system doesn't just save time. It writes well too. I trained it on what makes a top 1% copywriter, so the scripts come out at that level every time.
So I'm not the one judging what's good anymore. The system already knows. So now that you know the story behind the system, let me show you what I'm gonna walk you through in the rest of this video.
There are three secrets to writing YouTube scripts in under sixty minutes that actually sound like you. And if you miss any one of them, you will end up like the 90% of business owners on YouTube who post twice a year and never get any leads. And so secret number one is how to write a script that books clients, not just one that gets views.
I'll show you the framework that lets a 700 view video bring in a $3,000 client, while a 200,000 view video gets absolutely nothing. Secret two is why every other AI writing tool produces slop and what to use instead so your scripts actually sound like you. I'll show you why Puppy AI fails the exact same way ChatGPT does and how to actually clone your voice so AI writes like you.
And for secret number three, we'll dive into how to actually build this system inside of Claude code, even if you've never written a line of code yourself. And after seeing this, you'll be able to get it done in a weekend. So, okay, let's get into the first one.
So in the intro, I told you about the system that took my scripts from four hours each to under sixty minutes. But the system can't write a good script if the writing rules underneath are wrong. So before I show you the system itself in secret two, I have to show you what makes a script actually convert a viewer into a buyer.
Now, most people get this wrong. What actually makes a script bring in clients isn't how viral it goes. It's how it walks the right person from I have this problem to I want this person to help me solve it.
So let me just dive into this with my own story. So when I first started writing YouTube scripts full time, I thought the job was about views. Every client I worked with wanted better hooks and videos that went viral.
And so that's what I optimized for. And it kind of worked. My client's videos were pulling in hundreds of thousands of views, which made them very happy.
Now, as I started to get more experience, I decided to start my own YouTube channel where I taught people how to write YouTube scripts. And the first video I posted completely blew up, getting a 164,000 views.
Here's the exact video right here. And after posting this video, I started getting tons of people sending emails to me, asking me if I'd write their scripts for them as well.
So I started taking sales calls, but the people who showed up, they weren't real buyers. They had $30 budgets per script, and so I did the math, and I would have made more money working at McDonald's than taking these gigs. So even though I was getting a lot of views, the lead quality was horrible.
And I was getting people joining the Zoom call from what sounded like a bathroom sometimes. And so I sat down, and I started actually looking at who bought from me. Not just the ones who showed up to calls, but who had the money to spend on a YouTube script.
And when I went through it, I realized I'd been getting all kinds of people watching my videos. We'd get gaming channels, vloggers, entertainment YouTubers, the faceless YouTube guys, but only one type was actually buying, and these were business owners, specifically coaches and agencies most of the time.
These were people who helped a specific group of people solve a problem, and they made videos that were educational most of the time, teaching their target audience how to fix the problem. And so the problem I was facing was that I've been writing my videos about a topic, not for a specific person. And so my viral video was titled script writing hacks YouTubers use to hook you.
And that title attracted everyone who wanted to write a YouTube script. And so about a year later, I actually changed the title of the video to script writing hacks YouTubers use to blow up their business. And this new title spoke directly to the people who were actually becoming my clients.
So this was the first lesson. The most important thing about a script that brings in clients isn't the copywriting moves that you use. It's It's actually just making sure that you write as if you're writing directly to your best clients.
And this lesson is going to be really important later when we dive into the Claude code writing system. But going back to my story, and I started looking at this more seriously. And so views weren't correlated with how much money a video brought in, then what was the actual difference?
So I went through all the scripts I'd written for myself and for clients, and looked at the ones that made money compared to the ones that didn't. But I couldn't really tell what the difference was. And the YouTube education industry wasn't really helping much either because every YouTube growth coach was teaching the same thing.
Look at outlier videos and copy what they're doing. The problem was, the outlier videos they were pointing everyone at were Mr. Beast style entertainment videos.
And those videos exist to get views and watch time. Their whole goal is to entertain, not to get clients for a business. So I was studying techniques built for the wrong outcome.
And so the longer I sat there without understanding how to actually get clients from my YouTube videos, the more it bothered me. And so I thought to myself, what if business owners aren't supposed to follow the same playbook as MrBeast and the big YouTubers? What if we have to write completely differently?
If that was true, every script I'd written over the past year had been built on the wrong rules. Then, I was on a call with a client, and he mentioned something that stuck with me. Hey, Luke.
Just so you know, that video that booked the deal had 700 views. So I scrambled to go look at it. And honestly, it didn't look like a great video, but it still brought him a high ticket deal.
So I thought a bit more about why this video did well, and I realized they brought in that deal because of who it was written for, not how many people watched it. The video was really niche specific. It was about a topic that most people wouldn't click on, but the people who actually wanted to become his clients would.
So it didn't get a lot of views, but it got the perfect views. And that changed how I thought about scripts forever. I stopped writing for views, and I started writing with the goal of getting more sales.
And so I call this the script to sales system. Every script comes down to three steps, the intro, the body sections, and the CTAs. So let me dive deeper into how to do each of these properly.
Now starting with the introduction, and this is the most important part of the script. Now there's a famous quote from David Ogilvie, the legendary copywriter, and he said, when you have written your headline, you have spent 80¢ out of your dollar.
So what he's saying is that the headline is what determines whether anyone reads the rest of the ad. 80% of your budget is the headline. And on YouTube, your intro works the same way.
It determines whether anyone will watch the rest of the video. So because the intro is so important, I run every intro I write through what I call the gap framework. Now starting with g, and that stands for gain.
So think about any video you watch. There's something you want to learn from it, and that's why you click it. And so you're watching this video right now because you want to learn how to write YouTube scripts in under sixty minutes with AI.
That's the gain. And then we have a, and that stands for audience. This is who specifically you're talking to.
When I started my channel, I was writing about YouTube scripts as the topic. But when I looked at who actually bought from me, it was usually business owners in an educational niche. So I switched the audience.
And finally, p. That stands for pain. Think about a sports team that scores first and they go up by one point.
Suddenly though, they sit back and they start defending because they're scared of losing the lead. And so they actually end up playing worse than if they were tied or losing the game. And this is because people are driven more by pain than they are by gain.
This is what they're stuck on right now, plus the stakes if they don't fix it. Now when it comes to writing intros, there's one big mistake that people tend to make, and it causes people to click off really fast. And that mistake is making the intros super long.
But the trick is, as long as you have the three gap elements, you can keep it really short. And I've noticed my shortest intros tend to do the best, and they're usually under 100 words. So let's look at this Marcus Jones example.
The video title is 21 YouTube settings that f small YouTube channels, and his opening line is, here are 21 YouTube settings that f small YouTube channels, meaning you get no views. So let's break it down real quick. The audience is small YouTube channels.
The pain is having the wrong settings that work against your channel. And then the gain is getting views. And that's sort of implied from the pain, which is getting no views.
But as you can see here, it's just one sentence, and it has all three elements. And this video did super well. It got 5,100,000 views on the channel.
And so that's the gap framework. But there's one bonus element that's becoming more important on YouTube. Now with AI and ChatGPT, we're seeing a massive influx of slop content because anyone can pull any information in the world out of ChatGPT with one click.
And so the knowledge gap between the expert versus the beginner is basically zero. Right? Some guy can watch a couple YouTube videos and then teach the same information as the expert who's been doing this for thirty years.
And that's why credibility matters a lot now. And so I used to make this mistake where I'd throw in a big credibility dump at the beginning of every video. I'd I'd say something like, I've written scripts for these creators and these videos got hundreds of thousands of views, blah blah blah blah blah.
And my intros would drag on and honestly, nobody really cares. They just wanna know that you're credible. So the trick is to do it in one short sentence.
If we look at this intro right here, it's super short. It's literally three lines, and the sentences are so short. So in this example, right, my scripts used to take four hours, and now they take under an hour.
This shows credibility that I now write scripts really fast. And that's one sentence. And that one sentence is enough to show that I do this every single day.
But alright, that's it for step one. Now into step two, the body sections. So after the intro, the viewer should be sold on watching the rest of the video.
Now the goal of the body is to deliver on what you just hyped up. And the way I think about it, you're optimizing for two things. First is retention.
And this is just getting them to keep watching. And you do this with hooks and copywriting tricks. And then the second way is with actual value.
And so here, the viewer learns something they can use, and that's what makes them come back to your future videos. Now people tend to go all in on one side or the other. And so if you go all in on retention, then you make the video really entertaining and fluffy.
There's nothing for them to really learn. And so people might watch the whole thing, but then the moment you try to sell them anything, they'll just click off. And they probably won't come back to future videos because they're kind of in this trance where they watch the video, but they don't learn anything, and so they don't actually enjoy the video.
You can watch the full video, but not actually enjoy it. Now the other mistake is to go all in on value, and this is where you just dump a bunch of information. You dump everything you know, but it's not structured.
And so the information might be solid, but it's so technical and overwhelming that most people just stop watching. And so the trick here is to balance both. The middle is where the right viewers watch the whole video and learn something that they actually use.
Now watch time is something that gets over hyped on YouTube. This graph right here, everybody obsesses over this because mister beast and the YouTube growth crowd, they will tell you that the two metrics that matter the most is the thumbnail click through rate as well as the watch percentage. But watch percentage isn't the full picture, especially when you're a brand trying to build trust so people become your clients.
The real number that you wanna be tracking is your actual revenue from the videos. But now that we've got that out the way, this will become more important later when we go through the frameworks for the body sections. But before we dive into that, let's break down what the main purpose of a YouTube script actually is.
So as an example, let's say you run a channel about Facebook ads for coaches. The current state of your viewer might be, I'm running Facebook ads, but they're not bringing in clients. The desired state is, I've got a Facebook ad system that books coaching calls every week.
That desired state is the grand payoff of the video. Now if you have one big grand payoff in a ten minute video, then the viewer needs little reminders along the way that they're working towards it. That's where mini payoffs come in.
In a ten minute video, you might have 10 mini payoffs that all lead to the one grand payoff. Think of it like a video game. If you just walked up and fought the final boss straight away, you'd probably lose because you're not strong enough yet.
But if you do the side quest first and you pick up gear, you level up, and then you slowly work your way up where you can actually beat the boss, that's how you want your YouTube videos to be. The mini payoffs work the same way. So going back to the Facebook ads example, the grand payoff is the Facebook ad system that books coaching calls every week.
And so the mini payoffs are the pieces of the system. So let's go through this together and figure out what those mini payoffs actually are. My favorite way to do this is to think of different questions the viewer might have.
So let's list them out. How do I pick the right audience? What do I write for the copy?
How do I make good creatives? How does retargeting work? Each of these is a question that your viewer might have.
So each body section in your video should answer one of these questions. And so after doing this exercise, you should have around 10 questions. That means around 10 body sections planned out, depending on how long your video is going to be.
So now that we've covered what goes into each body section, the next question is how do you actually write them so they're good? Now before I show you the framework, let me show you the mistake that most YouTubers make. A lot of people on YouTube write their scripts backwards.
They lead with what they're gonna talk about, and then they explain why it's important. The problem with this though is that once the viewer knows what you're gonna talk about, then there's no reason for them to stay, and so they click off.
Think about it this way. Let's say you're watching a series, and then on YouTube you see a clip with a major death scene spoiler from that show. Now you're pissed because the whole thing has been ruined.
You don't really wanna watch the show anymore because of that. And that's what a lot of business owners do with their YouTube scripts. The mistake is they lead with the what first, and then they explain the why afterwards.
What you wanna do is actually the opposite. You wanna lead with the why first, and then you share the what. And so here's an example, just going back to that Facebook ads example.
Let's say the lesson you're trying to teach is that you need to run retargeting ads. So the bad way looks like this. In this section, I'm going to talk about retargeting ads.
A lot of coaches don't run them, and they should. And then after this, you might dive into a story about how back when you were running ads, you were only running cold campaigns, and then they were unprofitable, and then you learned about retargeting ads.
Right? At that point, that story you're about to tell doesn't really matter because they already know the lesson, and so the story has no interest to them. And so because you spoiled the lesson in the opening line, they're gonna click off the video and go watch somebody else.
And so the better way is to flip it. And so you start with the story, and then the lesson lands better at the end. So you might say something like this.
There's one ad type that most coaches forget to run, and it's costing them most of their sales. And then from here, then you dive into the story. So you go back in the day, I started running my ads.
I was running them all code, and people would see them and never come back. And so my campaign just bled money, and you just continue the story from this point onwards. Now here's the nuance though.
The issue with starting with a story is that some creators ramble for too long, and they might throw in some random analogy at the start. And then thirty six seconds later, they're still talking about it, and by that point, the viewers forgotten what they're even watching, and so they click off. And so I used to actually teach my students the wrong framework, and I don't do that anymore.
And so I used to teach why, what, how, which is start with the why, then go into the what, and then finally share the how. And it was three steps. But I've recently switched it up, and now I do why, what, why, how.
So let's dive into the framework. We have why it matters, so this is a short hook that ties the section back to the desired state. Then we have what it is, so this is a quick bit of value to give them that dopamine hit so that they wanna keep watching.
Then we go into the why again, where we do another hook, and then the how. Now this might be a little vague, so I'm gonna dive into it a bit deeper with an example. So going back to that Facebook ads example, this is more what it would look like.
So the why would be, there's one ad type that most coaches forget to run, and it's costing them most of their sales. Then we dive into the what. I was running my ads all cold.
They bled money. Then I learned about retargeting ads, and my cost dropped. So we actually reveal the lesson of retargeting ads here, as you can see.
But what we're gonna do is hook them in again with a new angle. So we come in with the y again, which is, but most people do retargeting ads wrong. There's a specific mistake they make that I need to walk you through.
So as you can see here, we give them a dopamine hit with the lesson, but then we actually explain that they're doing it wrong. Here's the better way to do it. So there's still an open loop there.
There's still curiosity built in. You wanna see the proper way to do retargeting ads. And so that's when you dive into the how.
Here's the mistake, and here's how to set up retargeting ads the right way. And so you would then go through a framework or show an example. So that's it for step two.
Now let's go into step three with the CTAs. Now you can have an amazing script with a ton of value, but you can still make $0 from it. And I see this all the time.
My clients would make amazing videos, but then they never even mention that they're selling something. They just leave a random link buried at the bottom of the description, and then they wonder why their channel isn't generating any leads. But just by telling your viewers, hey, click here or go get this lead magnet, you increase the percentage of people that actually join.
I promise you many of your viewers, they want to buy your stuff. You just have to tell them. So now I'm gonna teach you how to do CTAs the right way so they don't feel salesy or slimy, and your viewers actually take action.
Now I usually put three CTAs in all of my scripts. I have two mid rolls, and then one ends green CTA. And each one has a specific job, which I'll dive into in the rest of this video.
Now there's a mistake a lot of business owners make on YouTube with CTAs, and that is that at the very end of the video, they start saying a bunch of things like, make sure to like the video, make sure to subscribe, hit the notification bell, follow me on Twitter, and then they list a thousand things. What this does is it causes decision fatigue.
There are too many decisions, so the viewer doesn't know what to do, and they end up doing nothing. Plus, those CTAs are just trash. Likes and subscribes don't actually matter on YouTube as much as they used to.
But now that we know what approach doesn't work, you probably know that you need to promote your offer at some point, so where in the video do you actually put it? Well, look at this retention graph right here. If you put your CTA at the very end here where, let's say, twenty five percent of people are still watching, well, only 25% of people see it.
But if you put it earlier, at this point, 50% of people are still watching. So just by moving it here, you double the amount of people who actually see your CTA. So you wanna put it early.
But there's some nuance here because if you put your CTA super early, then the viewer hasn't really gotten any value yet, and pitching them right out the gate can turn them off. And so for the first mid roll CTA, I usually put it right after the first main body section where I'd given them some value. But with this first main body section, it needs to be relevant to whatever you're pitching so the transition feels natural.
So sometimes you might move it to the second or the third main body section. Now for this first mid roll CTA, I usually make it a free lead magnet. It's not your paid offer.
Usually, the paid offer needs more trust, and so you probably haven't built up enough trust at this point in the video. So I usually make this something that's free. Now I've tested this a lot, and tools beat guides every single time.
So little PDF guides, they barely convert. But when I gave away my ChatGPT hook prompt back in the day and now with my Claude skills that I use for writing YouTube scripts, the subscribe rate to my email newsletter is way higher. And if you're running a business, you know how important building up your email list is.
Now for the second mid roll CTA, this usually goes around the two thirds mark of the video. This one is usually your paid product or service. So by this point, the viewer already watched you teach for a while, and you've probably earned the right to ask.
So for my videos, I usually pitch working with me one on one, and the CTA sends them to an application form. But how do you actually write these CTAs in a way that converts without sounding super salesy? Well, both CTAs follow the same setup, and I call it the LLC framework.
Now starting with l, and that stands for link. So this is the subtle transition line. So the key here is to not make it obvious that you're diving into a pitch.
You want it to flow naturally out of whatever you were just teaching. Now for the second l, this one stands for loop. And this is where you set up a problem or a curiosity loop.
So you give them a reason to actually want the thing that you're about to offer. And that takes us into c, which stands for click. And this is your offer as the solution.
So tell them exactly where to go to grab it and send them there. So let's look at this example right here. Here's a mid roll CTA that I might use in one of my videos.
So for the link line, now I know writing scripts can take hours, especially if you're a business owner trying to do everything else at the same time. So I actually built a few Claude skills that I use to write my scripts in under sixty minutes. You can grab them free in the description below.
So as you can see, the link flows naturally out of whatever I was just teaching, and then the loop names the problem that the viewer might have, which is that your hours get eaten up when you try to write. And so the click line drops in the offer as the solution, and I send them to my lead magnet, is the free Claude skills.
So those are the mid roll CTAs, but now let's dive into the next type of CTA, which is the end screen CTA. So this one is super important because it allows you to increase the amount of views that you get from each viewer by three to four times the amount. Now at the end of the video, people either ask someone to subscribe or they do a CTA to their offer, which is fine, but here's something you might be missing.
In your YouTube analytics, under the audience tab, there's this stat called monthly audience. And these are the number of people who come back to your channel. And this stat is actually way more important than your subscriber count.
It's just most people underestimate this. I look at this more than my subscriber number. So how do you actually make sure that people come back to your channel?
Well, think about Netflix. You're watching an episode late at night, and you tell yourself, just one more episode. Suddenly, it's 3AM, and you've been there for five hours, hating your life because you have to wake up early tomorrow.
The cliffhangers are what kept you in. So you want to apply that same concept to your end screen call to actions. After the video is done, you say something like, hey, you just learned how to do this one thing, but there's another problem you're probably going to run into, so what's this video next?
And the end screen CTAs follow the same LLC framework as the mid roll CTAs. So let's look at an example right here. So the link line right here again is a subtle transition line.
The loop is a curiosity loop or a new problem that they have, and then the click is basically sending them to the next video. So let's look at this right here. So earlier, we talked about how to write hooks that keep viewers watching.
But if you can't keep them watching after the hook, viewers will click off and the video will still flop. So So watch this video next where I break down the body section framework that keeps viewers watching all the way to the end of the video. This is how you get viewers binge watching 10 of your videos in a row.
That way you build up your watch time and you show the algorithm that your content is actually good. And this is how the snowball effect kicks in and the channel completely takes off. So we just covered the three steps.
We covered the intros, the body sections, and the CTAs. And once I started learning these tricks and using them in my videos, my writing was way better and I started getting a lot more views and sales from my content.
So I have this other channel called Luke Parley. And for a bit of context, I'm a bit of a degen, so been I've getting into sports betting, but more of the mathematical kind. And there's this thing called positive EV, where you bet based on the math and the value, not just the picks.
So it's kind of a smart way of betting. And I made a side channel about it as a little side project, and I posted this video right here that got over 300,000 views. And it brought in a lot of sign ups to my email list as well as my free community.
We also had this video right here that got 54% watch time, which, just to let you know, is more than normal. Typically, the videos will sit about 30% to 40%. This one just happened to do very well because it was a story video.
But it's not just my own channels. I've written scripts for a bunch of different clients across a bunch of different niches. I wrote a script for Marcus Jones that got a 167,000 views, and then this video right here for Oscar Owen that got 232,000 views, as well as these three for Allwell, getting between a 140,000 views to 300,000 views.
Plus, I also wrote some scripts for HubSpot as well. So as you can see, this framework works across a bunch of different niches. It works for software companies, coaches.
It doesn't really matter. If you have a business that sells something, then this framework works. So after figuring all of this out, what's been the result for me?
Well, I stopped writing in my old way, and I started writing more with the goal of reaching the perfect target viewer. Now, I'm not saying that if you write in this business owner style, you're gonna get no views. You can still get lots of views.
Like Alex Amozi, as an example, he gets hundreds of thousands of views on his videos. So you can still get a lot of views. But the big shift for me was that I stopped checking the analytics every single hour, which is what I would do.
I would be in the YouTube studio app. I'd be clicking through everything, looking at the different stats, and you just get stuck in this thing. Quick math on my own channel, Luke scripted.
The first video I showed you earlier, the one that got a 164,000 views and brought in those $30 budget leads, that was written before I had this framework dialed in, and so I got a lot of views, but from the wrong people. But now look at the channel today, and I teach business owners how to write YouTube scripts in under sixty minutes with AI.
And so I've been making really specific videos like how to write YouTube scripts with Claude code. And most of my videos only get around 300 views, with the occasional one spiking to over a thousand views. But the people who watch are exactly who I want to work with.
They're business owners who need an AI writing system. So even with those small view counts, those videos are bringing in people to my newsletter and closing high ticket clients. But before we move into secret two, there are a few things you might have in your head that I want to address.
The first is that this doesn't work for my niche. And honestly, this framework works for anyone who teaches people how to solve a problem. The psychology behind it doesn't really change with the niche.
Another question people have is, won't this feel formulaic? So the framework itself isn't what makes the script feel formulaic. What makes them feel that way is the AI patterns in the actual writing.
So these are things like the fluff lines and the corporate phrasing that it likes to do, which we'll get into how to actually strip these out of your writing in secret two. Another thing people say is I'm not a writer. Now you don't need to be a good writer or a top 1% copywriter to make this work.
The AI is the part that's doing the actual writing for you. All you're doing is you're giving it the ideas and making the decisions about what the content should be. We dive into how that works in secret too.
And then lastly, I've tried frameworks, they didn't work. So two things probably happened. Either the framework was built for views and not for sales, in which case it was the wrong framework to begin with, or it was the right one, but the voice underneath was generic.
So the video ended up feeling like everyone else's. Either way, the fix is the right framework paired with your actual voice, and we cover both halves across secret two and secret three the in rest of this video. But that's pretty much it for secret one.
This is the script to sales system. This is how you write a script that actually turns viewers into buyers. But the writing style is only half the story.
The other half is how to stop AI from writing YouTube scripts that sound like AI slop. So in secret two, we're gonna go into why most AI writing tools suck how to build your own AI writing system that actually sounds like you. So I call this system the voice cloning script engine.
And once you see how it works, it'll be obvious why every AI tool that you've used so far produces the same AI slop. But before I dive into how the system works, let me walk you through how I figured this out. So once I got pretty good at writing YouTube scripts, I thought I was done.
I had the rules, so I did the obvious thing and I handed it all over to AI to write for me. I thought I'd save three hours a week and stop having to rewrite half of what came back. That was the plan anyways.
And the first script came back with the rules mostly intact, except every sentence sounded wrong. Like the hooks tried too hard and the CTA closed with this exact line right here. Now if you're ready to step into your power and unlock the next level of your business, click the link below.
If you read that out loud, there's no human alive who has ever said step into your power to someone they actually wanted to help. That's a line written by either an AI or a coach who meditates and is just on their second cold plunge of the day. And the rest of the script was full of lines just like this, so I had to rewrite the whole thing myself.
But I told myself it was just a prompt issue, so I spent two weeks tweaking prompts and pasting in old scripts as examples, and none of it worked. Every new chatty bitty conversation reset, and I'd have to teach it its job from scratch every single time that I sat down to write a script. And so I figured that this must be what tools like Poppy AI were actually for.
Now spoiler, when I looked it up, Poppy AI was just ChatGPT wearing a fancy hat. So why was I paying for every one of these tools and still getting the same generic output?
What's the point of buying all of them if they're just gonna spit out the same slop? Well, look. All of these tools are just Claude or Chattypeauty underneath with a different logo on the front and someone else's prompt pack in the middle.
And they charge you way more for the same thing. But the worst part is the pricing. You can't even get a monthly subscription on most of them.
They only sell yearly plans as you can see right here. Take a look at Poppy AI. $399 for the yearly plan, or up to $997 one time for lifetime access.
The only reason they sell it this way is because they know two things. The first thing is that these companies know that they're gonna go out of business in a few years once Claude gets really good. And then the second is that they know that you'd leave after a month if the monthly option was there.
So they lock you into a yearly contract instead. And from people who've actually bought these tools, it's almost impossible to cancel. This guy said it took him five messages back and forth just to cancel and get a refund.
And on top of the yearly lock in, every Poppy AI user runs the same prompt pack and they get the same output. And if you scale that up, you have thousands of business owners using the same AI writing tools, which is why so much of YouTube right now sounds exactly the same. So I sat with this for a couple of weeks, and none of the tools were going to fix it.
So I needed another way to use AI for scripts without the output coming back sounding like garbage. And that's when I figured it out. The answer was something I'd build and train myself, so it actually knew how to write like me.
And so I thought about it like . If the landlord raises the rent or kicks me out, I've got nothing. But if I own the house, none of that matters.
So I decided to build my own system that I owned instead of renting some software. But then I thought, how do I even build something like this? I'm not a developer, and this whole thing seemed overwhelming.
So I sat with this for another month, kind of stuck. And then a buddy of mine mentioned Claude Code, and I went to check it out. And honestly, I was skeptical at first.
I looked at coding tools before, and they all felt like they needed an engineering degree just to get past the install screen. But Claude Code was different. The moment I opened it, I realized that you literally just describe what you want in plain English, and it builds it for you.
And suddenly, I didn't need a developer or a monthly subscription to some wrapper tool. I could just build the system myself, trained on me, and own it forever. That's when everything clicked.
Claude itself wasn't the problem. The Claude that every one of these rapper tools is using is the exact same Claude I had opened in my browser. The only difference was that nobody was training it.
So the moment you train Claude on your own voice and your own rules, the same AI that spits out sloth for everyone else starts writing scripts that sound exactly like you. And so I went and built it. And the first version, the one that I mentioned in the intro, took me a single weekend.
And the script started coming out sounding like me. And honestly, it's not just me figuring this out. Look at this comment right here.
This guy was about to drop $300 on an AI script writer. But after watching one of my videos, he saved the money and built his own instead.
But let me pull this entire system apart and show you what's inside. Now quick note before we dive in, I'm gonna show you the system at a high level here. Later in the video, I'll walk you through how to set one of these up for yourself.
For now though, I just want you to see what is actually inside. So it comes down to three parts. Part one are the skills.
Skills are basically prompts that get saved into the system. So every time Claude needs to do something, it refers to the skills and it runs it. So I'm not repasting the same prompts every time I sit down to write a script.
Right now, I have skills for hooks, intros, body sections, and the different variations, and a YouTube script auto draft skill that writes the entire script from start to finish. These skills are what actually do the writing for you. Now part two is the brand context.
So skills handle how the system writes, but brand context handles who you're writing for. This is where all the details about my business live. I have my brand bible, CTA offers, inside jokes, and the offer stack pages.
Basically, everything about my business sits in here. The system pulls from this folder on every script, it knows exactly who it's writing for and what the offer at the end is. And then finally, part three is the anti slot list.
So these are the banned AI patterns that give away that it's AI that wrote the script. And so I made a guide of every AI pattern that I've spotted with a rule for how to avoid each one. And so here's the type of sentence that you'd probably get if you use a tool like Poppy AI or any of the other AI script writing tools.
In today's fast paced digital landscape, leveraging the power of AI to optimize your YouTube workflow has never been more critical. You can already tell that it's full of AI slop. It sounds like a super corporate line that nobody would actually say in real life.
The AI band list catches these lines before it writes it. And so when you get the first draft, you don't see any of this stuff. So now let me show you what the workflow actually looks like when I use this.
So this is my Claude code workspace. Now don't worry about how it's all set up. We'll cover that in secret three.
But for now, I just want to show you what happens when I write a script. And so all I do is I talk to Claude for ten minutes about the video idea, and this can be anything. It doesn't have to be organized or structured.
You just let out your thoughts, and this can be what the video is about, who's it for, the main points you want to hit, and you don't have to worry about CTAs because the brand context already has those. You just drop whatever's in your head, so stories, lessons, whatever you want to include, and then the outline skill will organize that brain dump into a structured outline.
It then runs a quality control check on it to make sure that everything's logical, and then it gives it back as a final outline. I will then review that, and most of the time, I'll have a few tweaks, and so I do another three minute brain dump with the revisions. From there, I then run the autodraft skill, and Claude writes the full script.
So this is the intro, body section, CTAs, the end screen, all in one go, and it runs the quality control on every section as it writes. After that, I then read through the first draft, and then I do one round of revisions where I tell Claude what to tweak. Sometimes I might do a second round if something's still off.
Now the whole idea is that you do the outline first, so that by the time you get the full script, there isn't much room for it to mess up, and you only have a few revisions left after the first draft. So this is the whole workflow. I get a finished script in under an hour.
But enough of me talking about the process, here's a demo of me writing a script from start to finish. And just to show that, I'm gonna set this timer so we can see how long it takes. So just to show you my actual, like, workspace, how all of this works, I'm using Cloud Code inside of Google Antigravity.
So Google Antigravity just allows you to run multiple instances of Cloud Code. So as you can see right here, I can pull up two Claude codes at the same time, and it makes it more convenient than running it inside of the Claude app itself. Now, if you look at this little section right here, this is the workspace that I'm working in, and click this right here, you can see all the skills that I use to write these YouTube scripts.
So every step of the writing process, whether it's the intro, the main body sections, writing hooks, or end screen call to actions, each of these I built a skill that Claude then uses to learn my process, and then it does it for me. Now the difference between using just the regular Claude chat versus Claude code, is that Claude code allows me to run all the skills back to back without me having to interfere at every stage.
And so it can just run the whole thing from start to finish and write the entire script for me. Usually, would check the intro, I'll have to make some revisions, then I'll check the main body section for each individual section, and it just takes forever. I'm basically there for like an hour writing the script, where doing it in this way, all I do is I just talk for five, ten minutes, and then it writes the script for me.
And so I'll show you that process later when I demo it, but just to show some other things, if I click on to Luke scripted right here, which is the YouTube channel that you're watching right now, and we come here to context, we can see that we have some files here like brand bible, CTA offers, inside jokes, target audience, voice and style.
And these folders are there to teach Claude Code how to write in my style. It understands my niche and my target audience. Everything like that is stored here, so it doesn't make any mistakes.
On top of that, you click this script folder right here, it has old scripts that I've written, so it can look at these to make sure that it understands what a final script should look like. But let's get into demonstrating the process right here.
So I'm just gonna close this Claude code chat for now, and we're gonna come here and start the timer, so we can see how long this takes. Now, what I'm gonna do right now is do the outline process. And so the way I do outlines is, I just brain dump my thoughts, and so I will start this Whisper Flow tool right here.
As you can see when I talk, it transcribes everything that I say. And this just allows me to get my thoughts out quicker because you can speak way faster than you can type. And so if I click control windows, it just types out everything that I just said.
And so I'm gonna backspace real quick and I'll begin my brain dump. And this is just gonna be five minutes or so of me just talking about the video idea that I had. So let's begin.
So that's basically my brain dump I just did right there. Let me click enter and see what it can do.
Now it's gonna go ahead and run the outline skill. And so that brain dump took us about five minutes to do, which is pretty sick. And so the rest of it is just waiting on it to run the YouTube outline writer.
It's gonna create the outline. It's gonna look at all the files we have, like this inside jokes file. It's gonna look at the context files inside of Luke scripted right here.
So it looks at brand bible, CTA offers, inside jokes, our old scripts, and it's gonna use that to create an outline that's relevant to our brand and our niche. So we've just finished the outline. It's pulled up my notes and things.
It's giving me an outline right here. So number one is wrapper tool. Number two, why they look like they work.
Okay. So I just looked through and it looked pretty good. Now what I'm gonna do is have it run the quality control checklist to improve the outline.
Hey, outline looks pretty good. Can you run the quality control check to make sure there's no points that could be merged together or nothing being repeated? So enter that in.
Let's click enter, and then see what it does. But just looking at the first outline it gave us, like it follows a logical sequence. There's nothing placed in a weird spot.
I think one small thing I might do would be to merge some of these initial points together, because because I think we have slightly too many points. Some of these could be put as one point, but pretty decent honestly. And the quality control checker is probably gonna find this mistake and do it for me.
Okay, so let's run through the quality control check, and it suggested some changes right here. And so it looks good to go. What we're gonna do now is run into the next stage, which is the auto draft skill.
And that basically has us write the entire script from start to finish, without me having to come in and check at different stages. So looks awesome. Can we now run the auto draft skill, where we write the entire script from start to finish, everything from the intro, to the main body sections, to the CTAs, all the hooks as well.
You can do that all, and then put it into an MD file for me to read. Let's go. There we go, it's gonna start the entire script now.
And so this is the part that's gonna take the longest time, and so you could do anything you want really. You can go look at some cat memes. I'm probably gonna go get some food right now, because I'm pretty hungry.
And Claude's gonna go and finish the script for me. Alright, so we're back and made some eggs right here. As you can see, some eggs with some chicken and a wrap.
And Claude's been writing in the background now. It's been a bit slow honestly, and I had to turn off Firefox with the timer, cause it seemed like like, I had one tab open, but it said that Firefox had, like, 12 tabs open, and it was using a bunch of memory for some reason. So I just turned it off because I wanted it to run this thing faster, because it's going a bit slower than usual.
But inside of my Streamlabs, we got the timer right here. So it's been thirty seven minutes since I started filming. It was around twenty seven minutes when I checked, and we've basically done the first draft.
But most of the time I've been cooking, so I haven't even been looking at the script. If your computer isn't a potato like mine, it'll probably go a bit quicker. But, yeah, most of it you're not doing anything.
You're just sitting there, and look how put everything out into this file right here, with the main body sections written out. Now, it's going ahead right now and it's doing a quality control on the hooks right now. So, first what it does is it writes out each main body section without the hooks, and then it adds the hooks later, because I found that often with hooks, it just doesn't seem to do it that well.
You have to get a separate prompt for it to add the hook in after. So now it's assembling the file. So we're gonna see the hooks in there, and then it does the CTAs, and then it gives me the first full draft.
But we can start looking through it actually, just to see my thoughts. But I'll start eating at the same time. Alright, it's finished right now, and I didn't finish my food yet, so I'm gonna have to put it down.
But we're gonna do our next brain dump. So I'm gonna look at what it's given us, and I'll tell it my thoughts. Let me just put my food down real quick.
Alright, let's look through the script. So usually what I do at this point is I turn on my WhisperFlow voice tool. I just skim through it, and if I see something that I don't really like, I'm just gonna give it my thoughts.
So we're gonna do that real quick, and then I'll speed up the video first, I'll do the brain dump, and then I'll slow it down, and then we can see what it does. So let's start that process right now. So I've read through the script, and one thing I've noticed is that it tends to make these sections kinda long, and it does these weird analogies at the end, which I need to remove out of my process.
And so it kinda misunderstood my instructions from a previous script I wrote. So I went ahead and I just gave a little brain dump, and a quick enter and see what it does. Alright.
So we're back. Revisions are finally done. Let's take a look at what it has.
So I went ahead, I did a few manual changes in point one, but it was pretty much good to go. At this point, what I'm gonna do is say, hey there, Claude, the script is pretty much good to go. Can you run through and look at the final version of the script?
I made some tiny little changes. But then can you also look at our chat history, and then run the improvement skill, the skill improvement skill, and then make changes to the skills, so that in the future we can write more in the style that I like. And so just like that, this stage here is crucial, because what you're do is feed the script back into Claude, and you're gonna have it analyze the script, look at what it gave you initially, and then it's gonna make changes to the skills, that so in the future it writes more in your style.
And so, this is how you get Claude to write more like you, the more scripts you write. And so it's doing the improved skills skill now, and so let's see what it does. So, as you can see here, it's gone through, it's read the final version, it's running the improvement skill, it's made some changes to my voice and style document, it's now updating the YouTube body insight skill, as well as the YouTube body section quality control skill, YouTube intro skill writer skill, and so here's like a little checklist of what it's doing.
It's just gonna go and update all of these. If you look within the file, what it's doing, it's removing what we previously had, and it's updating it with new changes based on what we've done. So this is super cool.
Like, this is how you have it get better every single script. And so I'm gonna let it do its thing. When it comes to the script itself, it's pretty straightforward.
You You don't want it sitting in this weird markdown file. All you gotta do is just copy everything. So let me just scroll up, copy the full thing, control, paste from markdown, and just like that, the video is now sitting inside.
And it's ready to go, just like this. So we look at the time in here. It took about fifty five minutes, excluding the time at the start where I was setting everything up.
But as you can see, most of it was me making food, eating, walking around. Like, I wasn't really sitting here the whole time. All I did really was talk about the changes I wanted it to make, and then the other side of it was just reading through the script.
So that's my entire script writing workflow, which has taken my script writing time down from four hours to under sixty minutes, with scripts that actually sound like me. And it's not just me. I've helped a handful of business owners set this up too for themselves, and it cuts their script writing time down massively, and it stopped them putting out scripts that sound like AI slot.
But the biggest change for me was the customization and how different my scripts started looking from everyone else's on YouTube. So if you look at the platform right now, everyone is using AI to write. And if you're all running the same tools with the same prompts, then your scripts are gonna sound like every other script out there.
And that's why so much of YouTube sounds identical right now. The whole advantage of the system is that you're customizing it to you. Your writing actually sounds like you, not like every other AI script.
And with how much competition there is on YouTube now, the only way to stand out is to be a little different. So you can have the most perfectly optimized script in the world, but if it sounds like every other coach or business owner running ChatGPT, then it's not going to work.
And the other big thing is you own the whole system forever, so you're not relying on an agency or a software company to keep your writing system running. But alright, we've covered what the voice cloning strip engine is and how it works. But before we move into secret three and actually build it ourselves, there are a few questions you might have in your head that I want to address first.
First is, what if I don't have any voice samples ready? So it's actually fine. You just start using the system with whatever you've got.
And so every video you make will become a new sample for the next script. And the system gets better the more you use it, even if you start with almost nothing. The second question is, won't this still sound like AI sometimes?
So sometimes, yes. But the rate at which AI does weird AI slop is a lot lower than if you used regular Claude or these off the shelf tools. And then every time it makes a mistake, you can then add it to the AI band list, and the list gets better with every script.
Another question people have is, isn't this just another tool? So, no, a tool is something that you rent. So if the company changes the price or the tool changes, and if they shut down, your tool is gone.
So this system lives inside your own folder on your computer. And so if Claude code disappeared tomorrow, the system would still exist on your computer. You can just move it to whatever new AI model is the best at the time.
So it might be ChatGPT, it might be Google, whatever the leading AI tool is at the time can still run the system. Now another question is, what if I'm not technical enough?
And honestly, you don't need any coding ability at all for this. I had zero coding experience before I built this, and it looked really, really scary at first. But I figured it out, so if I could with no engineering background, then you probably can too.
But that's it for secret two. You now know what a real AI writing system looks like, and why the off the shelf tools can't match it. But knowing what to build is only half the story.
The other half is actually building it. So in secret three, I'm gonna walk you through how to get this whole thing set up inside of Cloud Code even with no coding background. Now for years, I avoided anything technical because the closest I'd come to writing code was misspelling people's names in client emails.
And honestly, what kept me out wasn't the technical side. I'm a writer, and writing's supposed to be an art. And so using AI to write felt like killing the soul of it.
So when something genuinely could have helped me, I didn't even look at it. So while I was sitting there assuming AI systems weren't for me, I was burning four hours per script every week for years. And honestly, the way I'd been thinking about it kept me stuck.
I felt like writers have to pick between two extremes. And so right here, you can see it's the battle between volume versus your voice. And so, on the left here, we have the slop writer who cranks out volume that anyone can replicate.
And then on the right, you have the starving artist who puts out work that's distinctly theirs, but there's never enough of it. What you wanna do is be somewhere in the middle where you ship volume and it still sounds like you, And that's where I want it to be. But then I started seeing other people doing exactly what I assumed wasn't possible for me.
I started noticing more business owners building their own AI tools. And these people weren't engineers. They were just regular people building working systems in a few hours.
And these are things that actually save them time. And so if these guys could do it, the I'm not technical excuse was getting harder to defend. But I still had a different villain in my head.
I was already busy with client work and writing scripts for my own videos, so I didn't have time to learn a whole new way of doing things, let alone build a system on top of And honestly, the last time I tried to learn something technical, it took me weeks. I'd watched the tutorial and the tutorial would work fine, but the moment I tried it myself, some random thing would pop up and then the tutorial didn't cover it.
And so I'd end up going down these endless rabbit holes trying to fix different technical difficulties. It was a nightmare. So when I finally sat down with Cloud Code, I went in expecting that it was gonna be the same thing again.
There'll be hours of setup before I see anything that's actually useful. But what actually happened was different. Within ten minutes of opening Cloud Code, I realized that it wasn't anything like the tools I was using before.
Weren't There menus to learn or buttons to memorize. You just type what you wanted. And so I told Cloud that I wanted to build a script writing system that pulled from my voice samples and a list of frameworks that I made, and all Cloud did was ask me questions, and then it built the first version.
And so that was the whole onboarding process. It took about twenty five minutes in total. All I had to do was open up one window and type a few sentences.
And the cool thing is Claude code, when you're setting this thing up, you can literally ask Claude what to build next, and it walks you through the setup way better than a random YouTube tutorial could, because it's right there in your work space. So it could just look at it. You ask it, hey, what's the best way to do this?
And then it suggests something, and then it builds it. You're just chatting with a developer, basically. And so what I realized was that technical doesn't mean what it used to.
It used to be that you needed to know how to code to build software. I don't know how to code at all, and I figured this out anyways. So if I could do it with no engineering background, then you probably could too.
Because the wall to building your own system isn't technical anymore. It's just being willing to sit down and do it for a weekend. So now that you know what we're talking about, here's how we can actually set up your system to start writing scripts for you in four simple steps.
So step one is to get Claude code set up inside of anti gravity, then we're gonna give the system context about you, and then we're gonna train the system on your voice with skills, and then we test, iterate, and improve the skills. Starting with step one, and we're gonna get the tool set up. Now quick context first, Claude is the AI model.
So this is similar to ChatGPT. Now Claude code on the other hand is Anthropic's tool that lets Claude actually work with the files and folders on your computer. So to run it, you need two things.
You need a Claude account, and then you need an IDE to run it. So I use anti gravity, which is Google's free IDE. And so that was this thing that you saw right here.
And so once you set it up, the workspace should break down into three separate parts. On the left side here, you should see the folders that hold your skills and the context files, as well as the scripts. So think of this like your Google Drive or a folder on your desktop.
In the middle, we have the Claude chat. So like the regular Claude tab you'd opened up in your browser, this is the chat that you talk to to make changes to your script. And then on the right side, we have the text file.
So this would be like your Google Doc that you use. Now all three of these live inside of one workspace, and they talk to each other. So Claude can edit your script directly, as well as the folders on the side here.
So to get anti gravity set up, what we're gonna do is go to antigravity.google to download anti gravity. Now recently, Google released antigravity two point o, which kind of changed how the entire software works, but you still have antigravity IDE, which is what we want to download.
So what we wanna do is come to antigravity.google, and then scroll to products at the top here, and then click on antigravity IDE.
And then from here, you're gonna click download. So download the correct version for your device. Now what you could do as well is since there's now antigravity two point o, some people prefer the older version of it.
So if you come down to releases right here, you can either download the updated two point o version, or you could go back to the original anti gravity version one and download this one point two three point two. So it's up to you which version you use. This tutorial, I still use version 1.23.
And so the UI might be a bit different, but these tools basically do the same thing. Now step two is to open up anti gravity, and you're gonna click on the extensions button. Then you're gonna search for Claude code.
So let's go back to Google anti gravity. So we click on this button on the side, which is the extensions, and then we're gonna search for Claude code. You should see this option right here, which is Claude code for Versus Code.
And so you basically click install. I already have it installed, so I can't do it. And you should see this icon pop up.
So when you click that, it should open up a Claude code chat. Now first, you wanna make sure that you're logged in to Claude code. So type slash login like this, and then click enter, and it should open up this screen right here.
Click the orange button, and it'll give you a link. And so open this link right here, and it should take you to a page where it logs into your Claude account, and you could allow anti gravity to access your Claude. So realistically, this should take about ten minutes, and you will have a working workspace.
That's it for step one. Let's go into step two, which is where we give Claude context about who you are and what your business does. And so once Claude code is set up, you can literally just chat with it.
And the prompt I'd start with is something like this. I'm using this workspace as my script writing setup. Can you build out context files about my brand and my audience?
So when you write scripts in the future, you can refer to these instead of asking me every time. And then you just talk to Claude for fifteen minutes about your brand, who you serve, what you sell, your offers, the kind of stories you tell, and just talk through it. Just do a big massive brain dump, and then Claude will start suggesting different context files to create.
So in my case, I have a brand bible, audience doc, an offer doc, and then Claude just builds these out. And you can even feed it existing documents. So if you already have a brand document or a stack of old scripts, just drop those into Claude, and it will pull the context out of them on its own.
And so to just demo this process, I pasted the prompt right here, and you just chat with it. So in my case, it already has these folders. But with you, it's just gonna come back and say, hey, yeah, let's do that.
Let me know a bit about your brand. So that's it for step two. Now moving into step three.
And we're gonna give Claude skills to do the actual writing in your voice. So skills are basically prompts that Claude saves and runs whenever you ask it to. So you can have skills for the hooks.
You can have skills for intros, body sections, end screen call to actions, plus also a full auto draft skill that writes the whole script in one go. And so the way you create skills is to feed Claude five of your past scripts, you just tell it, here are some scripts I've written. Can you create a skill that writes new scripts in this exact style?
And so make sure to break it down into the individual components like I did before. You see here, hook, intro, body, CTAs. For main body sections, you even have different variations of main body sections.
And so you can go as in-depth as you want. As an example, just looking at my skills, you can see there's tons of them, like so many different skills with so many different tasks. And by the way, if you're watching this, you might have already downloaded my skills, but if you haven't, I'll put a link below this video somewhere, and you can go grab these skills.
They're all in a Google Doc. Everything I use for the entire writing process, just click here, it should take you to a Google Drive, and then you can just download these and put it into your own workspace. But that's it for step three.
Let's go into step four, which is testing and improving the skills. So the first script that you write probably won't be perfect, and that's normal. What's gonna happen is you're gonna read the script, and then you're gonna tell Claude what is wrong with it, and then it tweaks the skill so that the next script writes it slightly better.
Now I also have a skill that improves my other skills, and it goes through all my chat instructions to see what I asked Claude to change, and then it compares the original draft to the final version and then bakes those patterns into the skill so that the next script writes them correctly from the start. But quick recap of the four steps.
Just set up Claude code inside of anti gravity, give the system context about you, train the system on your voice with the skills, and then test, iterate, and improve the skills. So I'm not gonna lie and say this is super easy. There's a bunch of smaller decisions inside of each step, and you'll run into these issues along the way.
But like anything, you can overcome them. I'll get into how I've solved most of those problems myself later in the video. So let me show you what this has actually done for me.
So I got an initial working version done in about a week. And obviously, I've spent months tweaking and improving it since then, and I'm still improving it as I go. But this is how I write all my scripts now.
I've gone from posting every two months to posting twice a week. And the channel's starting to get some traction. The view counts are still small.
I'm getting like 300 views per video with the occasional video getting over a thousand views, as you can see right here. But those small numbers are pulling in leads to my offers, and the business is actually growing because of it. We're getting 16 times the videos posted, and I'm getting the right type of viewers too.
And it's not just me. I've set this up for clients and students too, and they're starting to see results on their end. But the best part is that writing the scripts in a fraction of the time has freed up hours for the rest of the business.
I'm saving about six hours a week across the two videos I post, and the time goes into things that I used to push aside. Things like editing, thumbnails, my offer, managing the team. Once you remove one bottleneck, which is the script writing side, you've got room to start removing the next bottleneck, and the whole thing starts to compound.
But before we wrap up and I show you something cool, there are a few things you might have in your head that I want to address. The first is, what if Claude code changes or shuts down? So honestly, you don't have to worry about that.
The whole system lives in a folder on your computer. It's not on Claude's servers. So even if Claude disappeared tomorrow, your skills and your context files and the scripts you've written would all still be sitting there on your computer.
All you have to do is swap out Claude with whatever the new AI model is at the time. Another question people ask is what if AI gets banned from YouTube? Now look, really crap AI content will get banned, but not all AI content would.
If they banned all AI content, then every video on YouTube will get banned. Now there's a ton of slop getting taken down right now, and that's because the writing is super generic, it's literally just copy and pasted scripts. And so we wanna think of AI more like a paintbrush.
When the paintbrush was invented, the art made with it didn't suddenly become illegal. The skilled painters used the new tools, and they made better art. And it's the same thing here.
If you're a skilled writer, then AI will help you write better and faster. But if you're not skilled at writing, then your writing's still going to suck. And the whole system is built to teach the AI not to sound like AI in the first place.
So you get all the speed without any of the AI slot. Now another question I get is, what if the build is harder than you're making it sound? So it's not actually that difficult.
The four steps are pretty simple. And if you really don't want to build it from scratch, I'll show you something later in the video. I've got all the templates that you can literally copy and paste straight in.
And then lastly, should I just wait until this stuff is more mainstream? Now, if you wait, you're not getting a head start. You're just showing up late, and every other business owner is going to have their systems already running, and theirs will be compounding for years before you even get started.
So right now, the people building these systems are still early. But in twelve months time, that won't be the case. And so you wanna get a head start on everybody else.
So that's the full course on writing YouTube scripts with Claude code. If you want a deeper dive into writing YouTube scripts with Claude, I have this playlist right here with a bunch of videos that you can check out. I think you'll find it helpful.
I'll put it up on the screen for you to watch next.
The Hook
The bait, then the rug-pull.
A scriptwriter who ghostwrote for clients for four years but couldn't post on his own channel opens by naming the actual problem: every popular fix for AI-written scripts, from raw ChatGPT chats to $400 agencies, resets to zero on the very next video. What follows is the system he built instead, and why it doesn't.
Named ideas worth stealing.
13:53model
Script-to-Sales System
- Intro
- Body sections
- CTAs
The overall three-part structure the video builds around: an intro that qualifies the right viewer, body sections that deliver value without spoiling the lesson, and CTAs placed and worded to convert rather than list off asks.
Steal forAny educational YouTube video meant to generate leads rather than pure views.
15:23acronym
GAP framework
- Gain
- Audience
- Pain
A three-element formula for writing an intro under 100 words: what the viewer will gain, who specifically it's for, and the pain or stakes if they don't fix the problem.
Steal forAny video hook or landing page headline that needs to qualify the right reader fast.
20:38model
Why-What-Why-How
- Why it matters
- What it is
- Why again
- How
A body-section writing order that opens with a short hook, delivers a quick piece of value, re-hooks with a new angle, then walks through the full how-to.
Steal forAny tutorial or educational segment structured around delivering one lesson at a time.
26:38acronym
LLC framework
- Link
- Loop
- Click
A CTA formula: a subtle transition line out of the content (Link), a curiosity or problem statement (Loop), and the offer presented as the solution with where to go (Click).
Steal forMid-roll and end-screen CTAs in any educational video or email.
51:24list
Four-step system build
- Set up Claude Code inside Antigravity
- Give the system context about your brand and audience
- Train the system on your voice with skills
- Test, iterate, and improve the skills
The step-by-step process for building the same Claude Code writing system from scratch, starting from installing the tool through to an ongoing improvement loop.
Steal forAnyone setting up a Claude Code skill system for a different kind of recurring writing task.
How they asked for the click.
VERBAL ASK
59:39next-video
“I have this playlist right here with a bunch of videos that you can check out. I think you'll find it helpful. I'll put it up on the screen for you to watch next.”
Soft, single next-video CTA at the very end pointing to a related playlist, with no hard sales pitch inside this particular video beyond the free Claude skills download mentioned mid-video.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
Visual structure at a glance.
