You Don't Need Fancy Editing to Make Sales from YouTube
A screen-share creator explains why editing tricks don't create sales, and the two things that do.
Posted
1 weeks ago
Duration
Format
Essay
educational
Views
37
6 likes
57 · 43
Big Idea
The argument in one line.
Editing tricks don't create sales on YouTube: what a video says and how clearly it asks for the sale account for almost all conversion, while jump cuts and motion graphics affect watch time at best.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
A coach, consultant, or service business owner who publishes YouTube content and wants more of those views to turn into paying clients.
Someone weighing whether to hire an editor before they've nailed their video's message and call to action.
A creator comparing their unedited or lightly-edited videos to heavily produced competitors and wondering if that's actually the problem.
SKIP IF…
You already have a working call to action and funnel and are looking for pure editing or production technique, this video is intentionally light on that.
You're building a channel purely for entertainment or ad revenue rather than converting viewers into buyers or clients.
TL;DR
The full version, fast.
The video argues that editing rarely turns viewers into clients. Creators posting plain, unedited videos pull six and seven figures a month, while the creator's own experiment hiring a fancy editor to copy a bigger channel didn't move his retention at all. What actually sells is two things: the value delivered in the video, and a clear call to action. A strong intro, under 150 words, sometimes a single sentence, keeps viewers around long enough to get that value, and the CTA needs to sit early, in the first 90 seconds, backed by a genuinely useful free offer and a trackable link. Editing still matters for reach and watch time, just not for the sale itself.
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States the core claim up front: over 100 editing tricks exist, but only two of them ever moved sales for him.
00:22 – 00:48
02 · Creators printing money with unedited videos
William Brown ($364K/month, 91% profit) and Charlie Morgan post plain, unedited videos and outperform heavily produced channels.
00:48 – 01:24
03 · Why fancy editing doesn't make sales
Lists the editing toolbox people obsess over (jump cuts, motion graphics, sound effects, etc.) and argues it produces watching without learning, and views without customers.
01:24 – 02:06
04 · Hired a fancy editor, nothing moved
He hired an Upwork editor to copy a bigger channel's polished style; retention stayed flat or dropped, and his older, business-owner audience found the fast cuts headache-inducing.
02:06 – 02:42
05 · What actually moves a sale
Reframes the myth that production quality drives sales, the real levers are the idea, the title, and the thumbnail, and he admits he had editing and growth backwards.
02:42 – 03:42
06 · How he makes videos now
Describes his current screen-share format: simple slides he scrolls through and draws on, made in a visual tool, with an early talking-head section left in only because he forgot to switch modes while recording.
03:42 – 05:26
07 · Thing 1: the value in the video
The first of the two things that sell, genuinely helping the viewer solve their problem, staying credible, and structuring the content in clear steps instead of performing for the algorithm.
05:26 – 06:16
08 · Why your intro is 80% of performance
A good intro needs three things: who it's for, what's at stake, and the result. A one-line intro from another creator pulled 5.1 million views.
06:16 – 07:22
09 · Thing 2: the call to action
A video can rack up a million views and $0 if it never tells viewers what to do next; the fix is one clear CTA placed early, in the first 1-3 lines of the description.
07:22 – 08:44
10 · Two ways to get more leads
A beginner tip, make the free offer genuinely useful instead of a throwaway PDF, and an advanced tip, tag the link with UTM parameters to trace signups back to the exact video.
08:44 – 10:45
11 · When editing actually does matter
Concedes editing isn't useless, good editing raises watch percentage, which increases distribution, but it can't fix a video with no real content, and warns editing is expensive in time or money either way.
10:45 – 12:59
12 · Four rules to keep this sustainable
Pick a format you can post consistently, favor volume over perfection, improve one small thing per video, and keep the setup simple with a good mic and basic slides.
Atomic Insights
Lines worth screenshotting.
Two creators posting unedited talking-head videos pull six and seven figures a month, while heavily produced channels flop, because editing was never the thing selling for them.
Hiring a professional editor to copy a bigger channel's style left retention unchanged and dropped it in some spots, because retention problems live in the content, not the cuts.
Fancy editing without real value is like plating poop with gold, it dresses up a video that still has nothing to teach the viewer.
Viewers watching a heavily edited, low-value video end up in a hypnotic, entertained state rather than a learning state, and entertained viewers rarely become customers.
An hour spent refining your idea, title, and thumbnail does more for a video's performance than a week spent editing, and a thumbnail only costs about $10.
The two things that actually sell are the value inside the video and a clear call to action, everything else is secondary.
A video's intro is roughly 80% of its performance, because none of the value in the rest of the video matters if nobody sticks around to see it.
A single-sentence intro that states who it's for, what's at stake, and the result pulled 5.1 million views for one creator, compared to a fraction of that for a differently framed version.
A YouTube channel can generate a million views and zero dollars if it never tells viewers what to do next, one client had 40 videos with no call to action on any of them.
Putting the link in the first one to three lines of a description, rather than burying it at the bottom, puts it in front of viewers who never scroll.
Placing the call to action after the first point rather than at the video's end can roughly double how many viewers actually see it, since retention drops sharply after the opening minutes.
A UTM-tagged link in the description lets a creator trace every signup back to the exact video that generated it, revealing which topics are actually worth making more of.
Good editing still helps once the content is solid, it raises watch percentage, which YouTube then rewards with more distribution, but it can't rescue a video with nothing to say.
Posting a high volume of imperfect videos beats polishing a single video to death, the same way a ceramics class graded on quantity produced better final pots than the group graded on quality.
Takeaway
Content and CTA sell, not the edit
WHAT TO LEARN
Two creators earn six and seven figures a month posting unedited videos, proving that the value inside a video and a clear call to action decide whether it sells, not how it's cut.
01Cold open: only two things sell
Most of the editing tricks people chase, like jump cuts and motion graphics, are not what decides whether a video generates a sale.
02Creators printing money with unedited videos
Channels posting plain, unedited talking-head or webcam videos can out-earn heavily produced ones, so production value isn't a prerequisite for six or seven figure months.
Watching two creators succeed without editing is evidence that whatever they nailed instead is the actual lever worth studying.
03Why fancy editing doesn't make sales
A long checklist of editing techniques can make a video look polished while adding zero real value for the viewer.
Viewers who are entertained but not taught anything stay in a passive, hypnotic watching state and rarely convert into customers.
04Hired a fancy editor, nothing moved
Copying a bigger channel's editing style with a hired editor didn't move retention at all, and dropped it in some spots, showing editing alone can't fix a content problem.
An audience of older business owners can find fast cuts and flashing graphics actively off-putting rather than engaging, so matching a flashier competitor's style can work against you.
05What actually moves a sale
The idea, title, and thumbnail decide whether a video gets watched at all, and outweigh anything spent on the edit afterward.
A thumbnail costs about $10 and takes far less time than a week of editing, yet it sits closer to the top of what actually drives results.
06How he makes videos now
A simple screen-share of slides, drawn on live while talking, can replace a fully produced edit without hurting the message.
Even a self-made, free visual tool is enough production value once the content itself is solid.
07Thing 1: the value in the video
The first thing that sells is whether the video actually helps the viewer solve the specific problem they came to solve.
Structuring the content in clear steps, the way assembly instructions would, prevents viewers from getting lost and giving up partway through.
An expert already has the frameworks needed for this content because they solve the same problems for people every day, so the material doesn't need to be invented.
08Why your intro is 80% of performance
None of the value packed into a video matters if the intro doesn't keep viewers around long enough to reach it.
An effective intro only needs three things: who it's for, what's at stake, and the result, and can work in a single sentence.
Shorter intros, even under 100 words, tend to outperform longer ones because they get to the point before viewers drop off.
09Thing 2: the call to action
A video can earn a huge number of views and zero revenue if it never tells the viewer what to do next.
Placing the link and the ask in the first one to three lines of a description puts it where viewers actually look, instead of at the bottom where nobody scrolls.
Putting the call to action early, in the first 90 seconds, reaches roughly twice as many viewers as saving it for the end, since most people drop off before then.
10Two ways to get more leads
A free offer only builds trust and grows a list if it's genuinely useful to open and use, not a throwaway PDF nobody reads.
Tagging each link with a UTM parameter and reviewing signups by source reveals exactly which videos and topics are worth making more of.
11When editing actually does matter
Editing isn't worthless, it can raise watch percentage, and YouTube rewards higher watch percentage with more distribution.
Editing only pays off once the underlying content is solid; layered onto a weak video, it just dresses up a video that still has nothing to say.
Editing is expensive either way, in the time it takes to learn and do yourself or the money it costs to hire someone good at it.
12Four rules to keep this sustainable
Choosing a video format you can actually keep up with matters more than choosing the most impressive one.
Posting a higher volume of rougher videos beats polishing a single video to death, because more reps mean more data on what actually works.
Improving one small thing per video compounds over a year, but posting so often that there's no time to reflect stalls that improvement.
Keeping the setup simple, a decent mic plus basic slides, removes the excuse not to post consistently.
Glossary
Terms worth knowing.
UTM link
A tracking link with extra parameters appended, like source and campaign, that lets a creator see exactly which video, post, or channel a specific signup or visit came from.
Call to action (CTA)
The specific instruction telling a viewer what to do next, such as clicking a link or signing up, placed clearly enough that they can't miss it.
Retention
The percentage of viewers who keep watching a video at any given point, used by YouTube to decide how widely to distribute it.
“There's over 100 editing tricks out there, but only two things actually help me make more sales on YouTube.”
states the whole thesis in one line, works as a cold open anywhere→ TikTok hook↗ Tweet quote
01:00
“If you're trying to edit your way to sales, it's basically like taking a piece of poop and then you coat it in gold.”
vivid, quotable metaphor with a built-in punchline→ IG reel cold open↗ Tweet quote
04:05
“Editing tricks, they don't cause growth. It's actually the content that does.”
tight, declarative, no setup needed→ newsletter pull-quote↗ Tweet quote
05:30
“Your intro is pretty much 80% of your video's performance.”
a specific, memorable stat that reframes where to spend effort→ TikTok hook↗ Tweet quote
06:30
“You can get a million views and make $0 if you never tell people what to do next.”
blunt, high-stakes claim that lands the CTA argument→ IG reel cold open↗ Tweet quote
The Script
Word for word.
Read-along
Don't just watch it. Burn it in.
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
17px
metaphoranalogy
There's over 100 editing tricks out there, but only two things actually help me make more sales on YouTube. Because to get sales from your videos, it's not just about getting views. If that were true, why is it that some people rack up tons of views, yet they still can't land a single client, whereas others with way fewer views have people buying from them every single week.
Of course, there's a bit of luck to this, but it also comes down to what you actually put in the video. Just look at William Brown. He makes 364,000 a month posting just coffee chat videos that are completely unedited.
There's no fast cuts or any motion graphics or anything like that. And you can also look at Charlie Morgan who posts plain webcam videos of himself just talking about business. And he pulls in 7 figures a month while the fancy edited channels completely flop.
Now this might not sound like it should work, but it does because they nailed the one thing that actually matters and they skip the stuff that doesn't. But here's the thing, most of the editing that you obsess over is not gonna help you actually make sales. Because all those fancy cuts, the motion graphics, things like that, these things can look great, but they'll do next to nothing to actually turn a viewer into a customer.
Because if you're trying to edit your way to sales, it's basically like taking a piece of poop and then you coat it in gold. Right? If you look at it, it's still poop.
There's no actual value there. You're just covering over it. And so you don't really get real views.
All that you're getting is people sitting there in this kind of hypnotic state where they're watching the video, but they're not actually learning anything. And those people don't turn into customers. It's just a mind numbing entertainment source for them.
And so this actually happened to me because a while back, you know, I started my channel and there was this channel that was completely blowing up at the time and his editing was incredible. Like, was absolutely killing it. And so I thought, what if I just copied his editing style?
And so I went and I hired a fancy editor off Upwork and we started trying to make my videos look like that. Now to be clear, his content was genuinely really, really good, and he's just brilliant at the editing side of it. So even with the fancy editing, I couldn't really get to that same level.
But even where we did get a bit closer, it just didn't really move the needle. Like, my retention stayed exactly the same, and some spots had actually dropped with the fancy editing. On top of that, most of the people watching my stuff are business owners, and they're usually older.
And the fast cuts and the flashing graphics, it usually just gives them a headache. The truth is that an hour spent on your idea your title and your thumbnail will actually do more for you than a week spent on the editing. And a thumbnail cost you like $10.
Editing cost you hours and hours of grinding over it, and it sits right at the bottom of the list of what actually makes a sale. And so this brings us to one of the most common myths that I hear about making sales on YouTube, where people say that to get sales, you've got to look professional and have a really high production.
That's supposedly what makes a video do well. And for a while, believed it too because I poured in money into fancy edits thinking that this was the thing that was holding me back. And it turns out I had it backwards pretty much the whole time because of that advice.
Because editing tricks, they don't cause growth. It's actually the content that does. Like honestly, just look at my videos now.
It's literally just me screen sharing with these little PowerPoint style slides up on the screen that I can draw on while I talk. And that's it really. It's nothing fancy.
Every single one of these visuals was made inside of Quad. Now actually, the first half of this video, there was quite a bit of editing, but that's because I messed up. And in my screen recording software, had it on, like, my talking head the entire time like this.
So had to edit at the beginning just to cover this up. So I guess that's one problem with doing the screen share style. If you're an idiot and you forget to switch the form, then that could happen.
But but usually I just have these almost like PowerPoint slides set up that I scrolled through. And by way, if you want the skill that I used to make these, I have a little HDMI visual skill that you can use. I'll leave it for free in the description.
It'll take you to this Google doc right here where I'll put all the skills that I use for YouTube. So check it out, completely free. But going back to the video, and the good news is it's actually pretty simple to start making sales once you stop letting the fancy editing do all the work in your head.
So So just to keep things simple, let me just share you the only two things that I really credit for turning my videos into sales. So let's start with the first one, which is the big one, and that is the value in the video.
Because what actually makes the sale is the information in the video. Do you help your viewer solve the problem that they came to solve? And so you're basically guiding them to their solution.
Right? You give them the information that helps them solve it. You give them the tools that helps them solve the problem.
You give them motivation, and you also help them break the beliefs that might be holding them back. And when you do this, if your free stuff is genuinely helping people, then they're gonna keep watching your videos because they're getting value.
And the more people you help, the more people that keep coming back, they start sharing your videos with other people, and that's when things start to snowball. And so it really only comes down to two questions. Are you credible, and do you actually help people?
Because when your content is good, people come back to you. You know, I've had people email me out of nowhere asking, hey, do you have a product? Or hey, can you do coaching?
And that's because they like the free stuff that I was giving. And so if your content's good, people want your stuff and they'll ask for it. So the fix here is pretty simple.
You just stop performing for the algorithm and actually solve one specific problem and structure it in clear steps. Because if there's no structure, then people will get lost. It's like trying to build furniture with no instructions versus having IKEA just lay everything out step by step.
And the good thing is, if you're actually an expert, then that means you do this thing every single day and you already have everything you need for this. You've got the ideas already. You could talk about your area of expertise for hours.
You got frameworks that you use without even thinking about it. So anything you've done a bunch of times, you've probably built some kind of system for it because you solve that same problem over and over again for yourself and for other people. So you don't really need to make anything up here.
You just take one real problem that your buyer has and you walk them through solving it end to end, and you use the exact same framework that you'd use yourself. You just teach it step by step the same way you'd actually do it. Now you can pack a video with all that value, but there's one little thing because if nobody actually sticks around long enough to get to it, then none of that matters, and that comes down to your intro.
So pay the most attention here because your intro is pretty much 80% of your video's performance. Now a good intro only needs three things. It's who's it for, what's at stake, and then the result that they're gonna get.
And so I usually keep my intros under 150 words, sometimes even under 100 words now. And the best ones could even be a single sentence.
Like, just look at this video by Marcus Jones, and he opened the whole video with just one line. It was just this.
Here are 21 YouTube settings that f small channels, meaning you get no views. That's it. It was just one line, and this video got 5,100,000 views.
And so the shorter the intros, the better. As you can see, the three things that you need is all in this one line. Like, who's it for?
It's obvious this is for small channels. What's at stake would be there's 21 settings that could be destroying your channel. And then the result is getting views.
Now he kind of implies it the opposite way, which is more of the pain side of things, but getting no views. And so everything's clear here in this little intro. Now onto the second thing.
And your value will give someone a reason to buy, but your call to action, which is the next one, actually tells them how to buy. And so the mistake I see constantly is this. Because you can get a million views and make $0 if you never tell people what to do next.
And a lot of the time, there isn't even a link in the description. There's no pathway at all. Like, some people would have an absolute banger of a video, and then they never once say, hey.
There's a link down below. They don't even put a link. They don't even mention one.
And then they wonder why nobody's buying. I actually had a client with 40 videos and not a single call to action on any of them. And in the rare instances where they do actually have a link, half the time it's just buried right at the bottom of the description where nobody scrolls.
And so what you wanna do instead is just put your link at the very top in the first one to three lines. That way it's the first thing your viewers see. So every video needs one clear action, and you wanna put it early in the first ninety seconds if possible.
I usually put mine after the first point because most people drop off quite early in the video. And so if you make them wait until the end, right, you might only have 23% of the people still watching where early on you have 50% still watching. Just by doing that, you're doubling the amount of people that see your CTA.
Now I got two more tips on how to get more leads from your YouTube channel. And I'll give you two actually. There'll be one beginner one and one advanced tip.
So if you're just starting out, the main thing you can do is make the free offer, something that people actually want to use. And so often people just make some throwaway PDF, but no one wants a PDF. K.
No one's gonna even sit there and read through this three page document. Instead, you wanna give a genuinely useful tool, something that they could actually open up and use and get a result from instantly. And so the tool gets them onto your list.
It gets them to actually trust you. If the tool that you give them is good, even better. That's why in my videos, I give away my free Claude skills, like the one I gave away earlier with the the skill I used to make these visuals right here.
It's something that people actually want and could use. I mean, it's things that I use myself. And so if I use it, I'm pretty sure other people might find it valuable.
And so that's the beginner tip. But once you get a bit more comfortable, what you can do is actually start tracking which call to action actually converts. And so the way you do that is with a UTM link in your description.
And so if you see this link right here as an example, you see how there's this weird code at the end? It's like UTM source, YouTube, UTM campaign, this video. And so if someone clicks this link and they sign up through it, it's gonna tell me exactly which video they came from.
And so I can actually open up my ConvertKit dashboard, and I can look at each sign up and see which exact video they came from. And so I label each link by video, and then I see, okay, this type of video seems to get more sign ups. I'm gonna make more of these.
And so as you can see, these are things that don't require fancy editing. It's all in the content and how you set up the funnel for your YouTube channel. But before you go and just delete your editor's number, I just wanna add a bit of nuance here because I'm not saying that editing is useless.
Like, editing still does matter. It's just not what makes the sale, but it can help your video spread and get more views. Because if you have good editing that holds attention, then it's gonna get a higher watch percentage.
YouTube is gonna push your video more, and it's gonna go to more of the right people as well. And so good content with good editing will always beat good content with no editing every single time. Okay?
The better editing wins. And so if you're able to do more fancy editing, then go for it. The main point here is that you need to fix the foundation first.
And so if you put fancy editing on top of a video that has no actual good content, then again it's just like plating poop with gold. And another thing about editing is it's expensive. Right?
If you don't have a big budget and you don't have a team, then editing is gonna eat a lot of your time. And if you do it yourself, it's this whole skill that you've got to the master as well. You're gonna have to learn about animations and all of that.
And so if you don't wanna do it yourself, then you're gonna have to pay good editors, and that's gonna be expensive. And even then, like, to figure out what makes a good edit, that takes skill too. And so we wanna do editing, but you have to understand this because if you get past a certain point, you start to hit diminishing returns.
And so there's a point where, like, the fancy effects stop really doing anything. So And what you want is effective editing. You don't want fancy editing.
And so if you look at Alex Amozi, he usually just puts a simple graph on the screen. Actually, nowadays, he just has a piece of paper in front of him and he's writing on it, and he has different camera angles. Like, he doesn't really have fancy animations anymore.
Just having a plain graph does the same thing as some expensive animation because the graph itself, that was the information. That was the valuable part. It wasn't the fancy motion graphics.
So don't hear me the wrong way and just go completely the opposite direction and just do no production at all because then you're just gonna have a crap video. Wanna be somewhere in the middle. Now quickly, before I show you how to actually run all of this, if you wanna get clients from YouTube without this becoming another full time job that you have to slave away at, if all you wanna do is just film and have an AI system do the rest, then that's exactly what I help people with.
I only work with a few people on this at a time, so there's an application in the description if you're interested. But back to the video, and here's how to actually run all of this without burning out. And I'll keep it to four quick rules.
And so number one, you wanna pick a format that you can actually keep up with. So you've got two options. You can do the edited talking head videos, and this is what Alex Zamozi often does.
Or you can do a simple screen and webcam, sort of like a Loom style, like Nick Seraev does right here. This is what I'm doing right now. And both of these could work.
You just wanna pick the one that lets you post consistently. Now number two, and you wanna post volume. You don't wanna go for perfection because you can't really predict which video is going to hit.
And so posting a bunch of rough videos, I think that's the better strategy than trying to polish one video to death. Because actually, was this ceramics class where they split the students into two groups. And one group got graded on the quantity, and then the other one got graded on the quality.
And the quantity group ended up making the best pots overall because they got way more reps. And it's the same thing with YouTube. The more you post, the more reps you get and the more data you get to learn from.
And so I think that just having a simpler recording style makes this way easier. It allows you to get more videos out. You can test more, and you actually just start making better videos by posting consistently.
Now tip number three is just to improve one thing every single video. Just one little thing. And so these little 1% gains, they're not gonna feel like much, but they stack up over a year.
Now there's an exception though. If you post so frequently, we don't actually have time to improve on each video.
Then you're gonna start just going through the motions and you're not actually gonna improve. You wanna have enough of a gap where you can post and get videos out, but still have a bit of a time to like sit back and reflect and actually improve. Now into the last rule, rule number four, and just keep your setup just super simple.
Just get a good mic first because audio is pretty much the main thing that matters with the video. And instead of doing fancy motion graphics, just do simple slides. So something like this that I'm doing, I just have simple slides.
Even a loom style where you just freestyle and structure the video into an organized format. Like, I do now is I use bullet points on my phone, and I go I'm closer to the word for word end, but often there's bits that I read word for word. There's bits that I just kinda go off on tangents.
And so, again, it's a balance. Like, some of you might prefer just riffing off the spot. Some of you prefer scripted word for word.
Some of you would prefer something in the middle, and so just do what suits your style best. But honestly, you can nail the value and the call to action, and still this won't matter if nobody clicks your videos in the first place. And one of the biggest things that makes your actual content better is how you tell stories.
And so give this video a watch next where I break down how to tell stories so good that viewers turn into buyers. I'll put it up on the screen for you to watch
The Hook
The bait, then the rug-pull.
Two creators are pulling six and seven figures a month posting completely unedited videos, while a professional editing overhaul barely moved this creator's own numbers. What actually turns a viewer into a client, he argues, comes down to two things that have nothing to do with jump cuts or motion graphics.
Frameworks
Named ideas worth stealing.
03:42list
The Only Two Things That Sell
The value in the video
A clear call to action
Everything else in a video, from editing to production value, is secondary to these two levers.
Steal forauditing why a video isn't converting before touching the edit
02:06list
What Actually Moves a Sale
Your idea (the big lever)
Your title
Your thumbnail (about $10)
The pre-production decisions that determine whether a video gets watched at all outweigh anything done to it afterward.
Steal fordeciding where to spend prep time before filming
05:26list
A Good Intro Needs Three Things
Who it's for
What's at stake
The result
A minimal intro formula that can be delivered in a single sentence and still keep viewers watching.
Steal forwriting the first line of any video or landing page
10:45list
Four Rules to Keep Posting Sustainable
Pick a format you can keep up with
Post volume, not perfection
Improve one thing every video
Keep the setup dead simple
A cadence-focused framework for avoiding burnout while still improving over time.
Steal forany regular content or newsletter production schedule
CTA Breakdown
How they asked for the click.
VERBAL ASK
10:30product
“if all you wanna do is just film and have an AI system do the rest, then that's exactly what I help people with... there's an application in the description”
A soft, low-key pitch dropped mid-video before the closing rules section, framed as an aside rather than a hard sell, pointing to an application link in the description rather than a direct purchase.
A screen-recorded build of a full 3D motion graphic inside CapCut, using a Claude Code-generated asset and an image-to-video AI to carry it past the timeline's edge.
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