Big Idea

The argument in one line.

Claude Cowork is only as powerful as the connectors you attach to it — five well-chosen integrations can replace an entire stack of specialized SaaS tools without leaving the chat interface.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…

You use Claude regularly but have never set up a single connector and are leaving most of the platform's power untouched.
You run a small business or agency and want to automate lead research, personalized outreach, and content creation without hiring specialists.
You want to generate AI images or UGC video ads directly inside Claude without switching to Midjourney, Runway, or another platform.
You already use tools like Clay, Supabase, or Gmail and want to access them through a single AI-driven interface.
You have an app you rely on that has no native Claude connector and need a no-code bridge to reach it.

SKIP IF…

You are a developer comfortable setting up your own MCP servers — the Zapier bridge is explicitly positioned as the non-technical alternative.
You are looking for deep technical documentation on any of these platforms; this is a 'here's what it does and why' demo, not a configuration guide.

TL;DR

The full version, fast.

Claude Cowork's real leverage comes from plugging the right connectors into it. This video demos five: Higgsfield lets Claude generate images and UGC videos without any external API wiring; Clay lets Claude scrape and enrich business leads then draft personalized outreach emails in your own voice via the Gmail connector; Supabase gives Claude a persistent database so it can build live interactive dashboards that update automatically via scheduled tasks; and Zapier MCP bridges any of the 9,000+ apps Zapier supports — including platforms like Skool and Beehiiv that have no native Claude connector — so you can push data to them directly from Claude without code.

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Chapters

Where the time goes.

00:00 – 00:24

01 · Cold open — promise

Host states the value prop: five connectors he relies on daily, with real workflows he's used for five months.

00:24 – 05:42

02 · Connector 1 — Higgsfield (image & video generation)

Setup walkthrough for the Higgsfield MCP connector. Basic image prompt demo (Empire State Building / Knicks flag), then iterative edits. Explains why native Claude has no image gen and why the connector fills that gap.

05:42 – 06:49

03 · Skill: Explainer infographics

Demonstrates a custom Claude skill that produces consistent explainer-style infographics (coffee example) using Higgsfield. Shows the skill trigger /explainer-infographic and the resulting visual.

06:49 – 08:39

04 · Skill: Product infographics

Product infographic skill: user provides product screenshots + URL, Claude scrapes specs, Higgsfield renders a polished infographic. Demo uses DJI Osmo Pocket 3. Points toward batch-processing hundreds of products from a folder.

08:39 – 10:50

05 · UGC video ads with a custom character

Uses Higgsfield Soul 2 to create a consistent AI UGC character ('Ruby'), generates multiple reference images of her, then produces short video testimonial clips of the character promoting a perfume product.

10:50 – 16:40

06 · Connector 2 — Clay (lead scraping & enrichment)

Clay connector setup. Demo: ask Claude to find top 10 AI companies in SF for influencer marketing, Clay returns 20 contacts per company with name/title/location/LinkedIn. Deep enrichment: funding round, tech stack, revenue model, recent news — all in one session. Ends with drafted personalized outreach emails for each contact.

16:40 – 17:43

07 · Free skill — Email Voice

A downloadable skill that scrapes the user's last 10-20 sent Gmail emails, analyzes tone, greetings, sign-offs, and phrases, and stores an 'email voice' markdown file so all future outreach drafts sound like the user.

17:43 – 19:51

08 · Connector 3 — Gmail

Gmail connector setup. Shown in action: Claude uses the email voice profile + Clay leads to draft and place personalized emails directly into Gmail Drafts for each scraped contact. Brief mention of Microsoft 365 connector for Outlook users.

19:51 – 22:46

09 · Connector 4 — Supabase (database & live dashboards)

Supabase connector setup. Claude creates a 'video ideas' table from a plain-language prompt, stores ideas in it, then builds an interactive live artifact dashboard that reads from and writes back to Supabase in real time. Also shows a school member database tracker with data not visible in the native platform.

22:46 – 25:54

10 · Scheduled tasks + YouTube video tracker

Explains scheduled tasks: a YouTube daily scrape task runs at 7AM, pulls video stats, writes to Supabase, and the live artifact dashboard updates automatically. Shows the full YouTube channel tracker dashboard with views, likes, and performance trends.

25:54 – 29:50

11 · Connector 5 — Zapier MCP (9,000+ app bridge)

Zapier MCP as the escape hatch when no native connector exists. Setup: create a Zapier MCP server, add apps (Beehiiv demo, Skool, Synflow), connect to Claude Cowork. Demo: upload a CSV of 15 leads and add all of them to a Beehiiv email list without leaving Claude.

29:50 – 30:29

12 · CTA — School community

Promotes Skool community with 50 Claude skills, a full Cowork course, and the Cowork operating system template.

Atomic Insights

Lines worth screenshotting.

Claude has no native image generation — every image-gen workflow inside it requires a connector like Higgsfield to delegate that capability.
Higgsfield's Soul 2 model generates UGC characters that can then be animated into product videos, giving solo operators ad-quality content without a camera or actor.
Clay inside Claude can research a company's funding round, tech stack, recent news, and revenue model in a single prompt — information that would take hours to assemble manually.
Claude builds an email voice profile by analyzing your last 10-20 sent emails and stores it as a markdown file it references every time it drafts outreach for you.
Supabase gives Claude a long-term memory that survives session resets — store anything you want Claude to always know in a table and it will reference it every time.
A scheduled task is the missing piece that makes a live dashboard actually live — without it, the Supabase data is static from the last time you asked Claude to fetch it.
Zapier MCP is not just a fallback — it's the only way to reach platforms like Skool that publish no public APIs, making it essential for community-based businesses.
Combining Clay for lead enrichment with Gmail for outreach lets Claude go from 'find me clients in this niche' to draft emails sitting in your Drafts folder in one session.
Claude Cowork's folder-based workspace means every generated asset — images, CSV files, voice profiles — is automatically organized on your local machine without manual saving.
The bottleneck in most Claude Cowork setups is not Claude's intelligence but the absence of connectors — the model can only act on apps it has been given access to.

Takeaway

Five connectors that turn Claude into a full business operator.

WHAT TO LEARN

Claude Cowork's chat interface is the steering wheel — the connectors are the engine, and these five give it the specific capabilities that most business workflows actually need.

02Connector 1 — Higgsfield

Claude has no native image generation: every visual output workflow requires an external connector, making an image-gen integration the first logical addition for content-heavy use cases.
A product or brand can go from a single image URL to a polished infographic or UGC video in one session by combining a Claude skill with Higgsfield — no design software or video crew involved.

06Connector 2 — Clay

Clay's enrichment goes well beyond contact info: a single prompt can surface a company's funding round, tech stack, revenue model, and recent news, giving you briefing-level intelligence before any outreach.
Building an email voice profile from your sent history is a one-time setup that permanently changes how Claude drafts on your behalf — it stops sounding like AI and starts sounding like you.

09Connector 4 — Supabase

Supabase solves Claude's most significant limitation: no persistent memory across sessions. Anything stored in a Supabase table becomes a fact Claude can always access and update.
Scheduled tasks are what make a live dashboard actually live — without an automated scrape on a cadence, the Supabase data is stale from the last manual session.

11Connector 5 — Zapier MCP

Zapier MCP is the correct answer when a platform has no native Claude connector and no public API — it is not a workaround but the designed path for non-developers to reach apps like Skool or Beehiiv.
The workflow pattern — Clay for research, Gmail for outreach, voice profile for tone — collapses what was a multi-tool, multi-session process into a single Claude conversation.

Glossary

Terms worth knowing.

Claude Cowork: Anthropic's agentic workspace mode inside the Claude desktop app that lets Claude read, write, and manipulate files in a local folder and use connected external services, as distinct from the standard chat interface.
Connector: A pre-built integration that grants Claude Cowork access to a specific external platform — browse-able from the Connectors panel in the desktop app. Each connector exposes a set of actions Claude can perform on that platform.
MCP (Model Context Protocol): An open protocol that lets AI models communicate with external tools and services. An MCP server exposes a set of actions an AI can call; Claude Cowork uses it as the transport layer for connectors.
Higgsfield: A creative platform aggregating image and video generation models. Its MCP connector lets Claude generate, edit, and animate images directly inside Cowork by routing requests to Higgsfield's hosted models.
Clay: A lead intelligence platform that scrapes, enriches, and organizes B2B contact and company data. Its Claude connector lets you ask for leads in natural language and get back name, job title, location, LinkedIn URL, funding history, tech stack, and more.
Supabase: An open-source back-end platform offering a Postgres database, authentication, and APIs. Used here as Claude's persistent storage layer — data stored in Supabase tables survives between Claude sessions.
Live artifact: An interactive dashboard or app built by Claude using code that runs inside the Claude interface and reads live data from a connected source like Supabase, updating in real time as the underlying data changes.
Scheduled task: A Claude Cowork feature that runs a specific prompt or workflow automatically at a set time or on a recurring schedule, without requiring the user to trigger it manually.
Zapier MCP: A Zapier-hosted MCP server that bridges Claude Cowork to any of the 9,000+ apps in the Zapier integration ecosystem, letting non-developers connect apps that have no native Claude connector.
UGC (User-Generated Content): Content styled to look like it was created by a real consumer rather than a brand — typically casual, testimonial-style video or image content used in paid advertising.
Claude skill: A saved, reusable prompt file stored in Claude that gives it a consistent instruction set for a recurring task. Triggered with a forward-slash command (e.g. /product-infographic), it runs the same workflow every time without rewriting the prompt.

Resources

Things they pointed at.

00:24toolHiggsfield ↗

05:16toolAqua Voice (voice-to-text input tool) ↗

10:50toolClay ↗

16:54linkEmail Voice Skill (free download) ↗

17:43toolGmail connector

19:51toolSupabase ↗

25:54toolZapier MCP ↗

29:50productAI for Non Techies Skool community (50 Claude skills + Cowork OS) ↗

Quotables

Lines you could clip.

00:00

“Claude Cowork can be one of the most powerful AI tools, especially when you equip it with the right connectors. This allows Claude to work across the apps that you use every day like a real employee.”

Clean position statement, works as standalone hook with no context needed→ TikTok hook↗ Tweet quote

10:50

“You don't always need to explain to Claude or Clay who your ideal customer is or what your business is. You could just give it a brain dump, and then it will store that information in order to find the best leads for you.”

Counterintuitive insight about persistent context — most users don't know Clay retains their ICP→ IG reel cold open↗ Tweet quote

25:54

“What happens when there is no way to connect to a specific app that you wanna use directly inside of Claude? That is where Zapier MCP becomes extremely valuable, especially if you're a nontechnical person.”

Sets up the 'escape hatch' reveal — relatable problem with a clean answer→ TikTok hook↗ Tweet quote

19:51

“We could leverage Supabase whenever there is something that we always want Claude to remember. We could store it in that database so that way Claude could always reference it.”

One-sentence explanation of a complex concept (AI persistent memory) in plain language→ newsletter pull-quote↗ Tweet quote

The Script

Word for word.

Read-along

Don't just watch it. Burn it in.

See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.

metaphoranalogy

00:00Cloud CoWork can be one of the most powerful AI tools, especially when you equip it with the right connectors. This allows Claude to work across the apps that you use every day like a real employee. In this video, I'm gonna show you five connectors that I simply can't live without along with real life use cases that you can steal from me.

00:17These are use cases that have run my business with Claude the last five months. So let's lock in and make sure you're taking notes throughout the video. Let's go.

00:24Connector number one that I simply, at this point, cannot live without is Higgs Field. And real quick, if you don't know what this is, Higgs Field is a creative platform that allows you to generate images, videos, basically anything you can imagine with all the best video and image models on the market. On top of that, they have a bunch of custom features that we could use directly inside of Claude with the MCP.

00:43So let me show you how to set it up now, and the use cases that I have for this are pretty insane. But first, let's talk about what those use cases are so you can know what to expect. So in this section of the video, we're gonna go from very basic to pretty complex work flows using Claude Cowork and the Hicksfield MCP.

00:59First of all, we're gonna go from basic images from a simple prompt to creating specific explainer infographics, product shots, listing infographics if we have Amazon listings that we're trying to sell, UGC video ads so we could create content on autopilot.

01:13The first thing that we need to do is make sure we have the Claude desktop app downloaded. So if we do not already have this, there will be a link in the description where you could download it. And then once you do have it downloaded, we want to make sure to open it up.

01:24From there, we need to go to Hixfield and actually connect the MCP after signing up for an account. There will be a link in the description for you to see this exact same page for you to download the MCP into Claude.

01:35What we need to do is we need to come right here to step number two and simply just copy this URL. Then we're gonna come back to Claude, come over to the left hand side where it says customize, and then we're gonna select connectors. From here, click on this plus button and then browse connectors.

01:52And all we're gonna do is look up Higgs Field. Next, I just need to click on connect, and it's gonna have us sign in to our Higgs Field account that we just created. We're gonna click a couple of buttons, and then now it's gonna prompt us to open Claude.

02:03And then now you could see that we have Higgs Field connected. Next, if you come and find the actual Higgs Field app here in your list of connectors, we could either make this so that way it asks us permission before going and creating images and doing specific things. But for me, I'm just gonna always approve this so that way it doesn't always have to ask me these questions.

02:21This is, of course, personal preference if you wanna be more strict about what you allow it to do. Now inside of Claude, we need to actually navigate this real quickly to get over to CoWork. So if you've never used this before, we're gonna see that we are in chat mode here.

02:33Come over to the left hand side where we see chat and click this little middle button. This is CoWork, and this is where we're gonna be living inside of this video. It's a lot more powerful than using just a normal chat mode.

02:42Next, if you've never used this before, this is working inside of folders on your computer and creating and manipulating specific files. So we need to set up a workspace, which is basically just a folder that it can work inside of. So right here, I'm just gonna come and click on this drop down.

02:58We could either select a preexisting folder if you already have one. However, for the sake of this video, I'm gonna create a new one. Click this button that says choose a different folder and then create new folder.

03:08I'm gonna call this Higgs field. And, again, if you already have an existing folder where you work inside of, feel free to link that one. But if you're new to this, go ahead and set up a new one.

03:16Once I click open, I'm gonna click on allow, and we now have our Higgs field folder created. I went ahead and searched on my desktop, and this is the folder. There is nothing inside of this.

03:25But when we begin creating image and video assets, they will all live right here. Now real quick, I do wanna mention that I'm gonna show and share with you three specific skills for Higgs Field over the next couple of minutes. And if you wanna download this plug in pack for free, there is a link in the description to do so.

03:40That way, you could copy exactly how I'm using Higgs Field that you're gonna see in this video. Now is where we're gonna give a very basic prompt to just create our first image. We wanna start with something simple, and we're gonna work our way up from there.

03:51So I gave it the prompt, generate an image of the Empire State Building with a New York Knicks flag hanging from it. Since the New York Knicks are about to win the NBA finals, this is a timely prompt and image to create. So I'm gonna click on send.

04:04And the key thing about this is natively inside of Claude, there is no way to actually generate images. It's not like ChatGPT or Gemini where you can generate images directly inside of the platform. Well as inside of Cowork, there's no way to use APIs, which is basically a way to trigger other image generation tools.

04:24That is why the Higgs Field MCP is incredibly powerful because it allows us to simply connect to their app and use it directly in Claude without us having to leave this interface right here if we don't want to. And now what we're seeing is this little Higgs Field widget generating this image, and just like that, a couple of seconds later, we now have the Empire State Building with this New York Knicks flag that's hanging from it, and you could see that it used Nano Banana Pro in three by four aspect ratio.

04:50And if I click on this, there's a couple things that we could do directly inside of Claude. I could click animate and turn this into a video if I'd like, or I could go ahead and make an edit to this image. So if I click on edit, I'm just gonna come here and say, I want you to take this image and show the entirety of the Empire State Building.

05:06I then want the New York Knicks flag hanging from somewhere on the building. I'm gonna send that off, and it's now gonna begin making the changes so you could see how easy it is to actually interact with Higgs Field directly inside of Claude, as well as you just saw me speaking into my computer without me having to type, and I'm using a tool called Aquavoice that allows you to just hit a key on your keyboard, speak into it.

05:26That way, you don't need to And if you wanna try it out, there's a link in the description to test it out yourself. There we go. A couple seconds later, we now have this full image of the Empire State Building with the New York Knicks flag.

05:36That's pretty good. Obviously, it's pretty basic, but now you understand how you're able to generate images directly inside of here. Now for this next use case, we're gonna go one step higher and show something a little bit more complex.

05:46And for this, I created a Claude skill called explainer infographic. So let me show you how this works right now. And this is where it gets really powerful where we combine specific skills along with Higgs field directly inside of Claude via the MCP.

05:59Alright. So here we go. Here is this little infographic explainer that we created directly with Higgs field inside of Claude.

06:05This explains exactly how a Claude skill works, which I used to create this image. So let me quickly break this down. Basically, we say a trigger, Claude loads a skill, and work is done the same way every single time.

06:16So now when I want to create an infographic just like this, all I have to do is tell Claude, hey. Create an infographic for this, and it will always use this style.

06:25As you could see on the right, the coffee infographic, this is the example that I gave Claude when crafting this skill, and you could see it's pretty similar, and it follows a similar layout. Now at any time for any of the images and videos that we generate, we could always download these.

06:39So if we click the download button and click open link, it will then take us to this link where we could simply save this image. Or you could even tell Claude to save it in the folder that we're working inside of, and you could grab it there as well. Now this next use case is to actually create product infographics.

06:53So if you have a specific product and you want to explain how it works to use it either for a social post or for an Amazon product listing, I'm gonna show you how we could recreate something almost identical to this to be used for marketing material, and the only input we're gonna give it is a single product image. Now we're gonna be using this product infographic skill that I created directly inside of Claude, and we're gonna provide a product image as well as a link to the product so it's able to scrape all the information and understand how the product works to then create an image explaining how it works.

07:23So let's use this as an example, this DJI Osmo Pocket three. It's a camera that has some pretty cool functionalities.

07:30I've used one myself. It's pretty awesome, actually. So what I'm gonna do is I'm just gonna simply take two screenshots here with a few different angles of this camera.

07:39And, obviously, the more images that we provide, the better it's gonna be. So let's take these three, and, literally, all I have to do is give it forward slash product infographic since I already created this skill, which is basically just as very long prompt explaining exactly how we want this to look. And then, again, I'm just gonna paste in the product link so that way it gets this information to create the infographic.

07:58Here is our output. So we have the DJI Osmo Pocket three portable pocket gimbal camera.

08:04It even breaks down the specific sensors, the the video resolution, and some of the key features of the product. If you ask me, I would have never been able to tell this was created with AI. I I want you to imagine something real quick.

08:15Let's say you have hundreds of different product images in a folder on your computer. You could then point Cowork at that folder and tell it to generate product infographics just like this with skill we created. And just like that, you have endless amounts of content.

08:29Now this is specifically using Nano Banana Pro, which is the Gemini image model, but you could use whatever image model you want since Higgs Field plugs into almost every single image model you could imagine. Now we're gonna take this one step above this. What I'm gonna do is I'm gonna create a specific model that we could use for UGC images, but we're gonna turn those images into actual videos that we could use to market a specific product.

08:52Alright. So here we go. We have four images now of this red headed character, and we are using the Higgs Field Soul two model, which is basically Higgs Field's custom model for UGC content creators.

09:03So that way, we're able to reuse this character throughout our content. So here's this first image of her. This looks actually really solid.

09:10We have a couple of different random shots of her in order to build up a profile for this specific UGC character. Then we have this one. I mean, this looks like it's a real person, to be completely honest.

09:20And then we have this one as well, which probably looks the most AI generated in my opinion. But now we have this specific character, and what we could do now is begin crafting UGC videos with this character in order to promote products or create content. Alright.

09:33So let's take a look at this workflow for creating this video. So I just used the product to add skill, and I said, add ruby for this product, and I uploaded a perfume picture. And then what it did is it generated a couple of different images as a starting point.

09:47This right here is the exact perfume bottle that I actually uploaded as the reference image. And so what it did is created a couple of shots to use as reference to then create the videos from that. Alright.

09:57So let's go over a couple of the videos that it generated now.

10:02Oh my goodness. This is incredible. It's like warm vanilla and a little bit of spice.

10:06I'm obsessed. So that's actually pretty good. Let's go on to the next one.

10:10I'll drop the link. Just comment the word perfume,

10:15and it's yours. So that one does feel a little bit robotic in AI. And then it generated a couple of others, so let's look at these.

10:21I don't know why I ever stopped wearing this. It's just just so me. You know?

10:26Every time I wear it, someone always asks I mean, that one looks completely real, to be honest. And then this one as well.

10:35Oh, that's so good. I forget how much I love this scent. It's just so warm and cozy, perfect for this time of year.

10:40So you could begin to see how you could start creating UGC characters directly inside of Claude with the Higgs field connector, and this can be pretty powerful if you're using this for marketing for yourself or for a client. Alright. So our next connector, and this one is gonna really help you if you're a business owner, it's called Clay.

10:54This is a platform that lets you scrape and enrich leads directly inside of Clog via this connector. And as you could see right here, I have it going and scraping the top 10 biggest AI companies in the Dallas Fort Worth area, and then it's giving me their contact information with Clay. We then have this database table here with the name, job title, location, and the LinkedIn URL of all these different companies and their employees.

11:15So right here, we have 20 different contacts from AT and T. We have 20 from Texas Instruments. And what I could do is I could go ahead and open this up and expand upon this.

11:25So let's say that I wanna summarize the work history of each of these different employees so I could have specific context on this person in order for me to send a personalized outreach message like you could see right here inside of my Gmail. All I did was tell Claude to then write and draft these emails for me to each of these leads I wanted to talk to and personalize it.

11:44And Claude went and drafted specific custom tailored emails to every single one of these leads that I scraped with Clay. And this is just scratching the surface of what's capable with this.

11:54So we're gonna dive deeper into this now. And then as you can see right here, we have a email voice skill that I'm gonna share with you for free that will scrape your email inbox and develop an email voice for you. That way, whenever you use Claude to generate an email for you, it's gonna sound exactly like you based on your previous email.

12:11Now if you stick with me, I'm gonna show you how you could set this up, and then I'm gonna show you how me and my team are personally using this inside of Claude. The first thing we need to do is sign up for a Clay account. They were kind enough to give you guys 2,000 free credits if you sign up for the fourteen day free trial via the link in the description as well as the pinned comment.

12:29Next, you could just click on start building for free and make sure to sign up for an account. Then once we are inside of that account, we're gonna come back to Claude Cowork, and then we're gonna come over to customize and add our specific connector. And, again, if you don't know how to get here, you're just gonna click on this little connector button inside of the left hand side menu.

12:47Next, what we're gonna do is come over and click on browse connectors. So click this little plus button, then browse connectors. Simply just search up Clay.

12:55Click this connect button right here, and it's gonna bring you back to your Clay account. And you're just gonna need to authorize your workspace. So I'm gonna authorize this one right here, and then it should shoot us back to Claude, and everything should be set up properly.

13:07It's that simple. There we go. We now have Clay as one of our custom connectors.

13:11And what I always do is I just click always allow right here for tool permissions. So that way, it doesn't need to ask every single time it goes and scrapes or adds lead information, etcetera. So in order to do that, just click this, click on always allow, or you could set custom permissions so it asks you, but I find that to be a bit annoying.

13:27Alright. So now we're all set and ready to begin using this. So what I'm gonna do is I'm just gonna come to Cowork and say, hey.

13:33I want you to go and scrape the top 10 different AI companies in the San Francisco area that would be good to partner with with our content creators that we manage. I want you then to find the top 10 contacts in their marketing department that would be perfect to reach out to in order to discuss influencer marketing opportunities with them.

13:50So I'm simply just gonna send that off, and it's now gonna begin crafting the top 10 different AI companies and then finding the lead information using Clay. Alright. So here we go.

13:58Just like that, this is the output. So Claude researched the top 10 AI companies based on which ones they think would be best clients, and then Clay went and searched the contact information across the top contacts at that company.

14:12So for right here, we have Grammarly. We've got 20 contacts with their name, their job title, their location, and their LinkedIn URL. If I click on this company button, we could actually see a overview of everything about this company.

14:24So it shows their URL to their page. It shows where they're located. And one of my favorite parts about this is it shows how many employees they have, shows what type of company they are, so it shows software development here, and it tells me whether or not it's a private or public company, which for me and for my team, since I run an influencer marketing agency, it's really important to see, okay, is this a charge for a client?

14:44For example, if I wanna see what their latest funding is, I can just click this button, and it's gonna begin sculpting this and pulling more information on this company. And right here, it shows their latest funding round was actually $1,000,000,000, which is very interesting, fact that Clay is able to pull this.

15:00And let's say that I wanna see what their tech stack is. I can go ahead, click this, and it's now synthesizing this information as well. So you can begin to see how powerful this Clay connector is.

15:09If you are a business owner and you wanna find clients, you wanna enrich these leads, you wanna plug it directly into Clod so you could have it create outreach messages for you. So I went ahead and actually clicked on a couple of these other data points here. So it shows me recent news on this company, and then it even shows the revenue model.

15:25So it's a freemium product with a subscription per seat pricing model, as well as they do licensing and affiliate. So now I have tons of information on this company. But now on top of just having company information, I have all of these leads directly inside of Claude via Clay, and I can start doing custom outreach to them.

15:42So I do wanna point this out because if you are a business owner and wanna get more customers, not only can you use it in Claude, but you could use all of the other features that they have directly inside of the platform as well. Now another one of the really cool features inside of Clay is I could come over here and click on this settings button.

15:57And when I do this, this is the specific context Clay has on me, and I could go ahead and directly edit this as well. So it was able to understand that my company is AI for nontechies because Claude actually has context on my entire business from the past six months of me using it every single day, and it even shows my ideal customer profile it was able to scrape on its own.

16:18So that could be really powerful because you don't always need to explain to Claude or Clay who your ideal customer is or what your business is. You could just give it a brain dump, and then it will store that information in order to find the best leads for you so you're not wasting your time. Alright.

16:31So going back to showing these drafted emails that Clay actually created since we're actively using Clay and we have these leads sourced for us. Now there is gonna be a link in the description to get my free email voice skill. And what this is gonna do is it's gonna scrape your email inbox via the Gmail connector and craft your specific email voice.

16:49So whenever we draft these emails, it's gonna sound exactly like you based on your previous messages. All you're gonna do is come here, put in $0 because this is free, and then all you need to do is put in your email address, and then this will be sent to your email. Next, we are gonna see this right here.

17:03So first of all, we have this PDF that we could download, which basically just explains what this email voice skill, if this is helpful for you. And then it shows you step by step how to download it and run this. And then the second file here is the email voice skill.

17:16We're just gonna click on download, drag this onto our desktop. And then next up, take this email voice skill, drag it into Cowork, and then say install this skill.

17:25Next, all you have to do is click on this save skill button, and then it's now gonna be stored inside of your Cloud skills. Next, we're just gonna click forward slash email voice and then click send. And this is gonna go through your Gmail and scrape your previous 10 to 20 emails that you sent in order to craft this voice for you.

17:42And real quick, if you don't already have a Gmail connector set up, let me show you exactly how to do this. And Gmail is without a doubt one of the connectors that I simply cannot live without. I use this one every day and probably more than any of the other ones on this list.

17:55And this is one that I think if you're an everyday co worker user, is the most important for you to download because it's the most practical because everybody uses email. And do not worry if you are a Microsoft user and you use Outlook, there is a Microsoft three six five connector as well, so you could connect to Outlook that way.

18:10So come over to connectors. Just browse on the list here. Search up Gmail, and then you can just click connect, and then it will be all set.

18:18So you can now see it's actually searching my email threads from my Gmail account, and then it's analyzing those emails right here. And you're gonna be pretty surprised at how closely this is actually gonna sound like you because Fable five, which is a new model for Anthropic, is really good at being able to understand this.

18:34Alright. So while Claude is crafting our emo voice skill, let's just come back here, and I'm gonna say, I want you to find the top three best contacts to reach out to for each of these companies. And then I want you to go and draft an email for me in my email voice and have it ready to go in Gmail.

18:50Alright. And there we go. It went and analyzed 34 of my recent sent emails.

18:54And then what it did is crafted this email voice markdown file. So it'll always reference this, how I wanna come off in my emails. Breaks down my tone, my specific greetings, shows my sign offs, and specific words and phrases that I use.

19:06So this skill will be really helpful for you to craft this. Alright. And coming back to this, we now have this list of the top three contacts per company.

19:13And then if I go over to my email address, you can now see that all of these right here were crafted to each of these contacts. And if I go and click on this, this is very personalized. It says, hey, Kristen.

19:25I'm Brock. I manage a group of AI focused content creators, and Gamma is a tool our audiences already know and love. Very organic.

19:30This is the exact style I would send an email in. So you could probably begin to see how powerful this is when we combine the power of Claude, and specifically Claude Cowork, with Clay in order to scrape emails, scrape company information, and basically enrich all of these leads for us. Again, there will be a link in the description to sign up to get 2,000 free credits to try it out yourself.

19:51Alright. So the next connector that I can't live without, this is called Supabase. Now first of all, let me show you an example of an app that I've built directly inside of Claude while using the Supabase connector.

20:02So this is my YouTube video tracker dashboard that is a live artifact that just lives inside of Claude where I could always see live up to date information on my entire YouTube channel. So it shows all of my different videos. It shows the amount of views they get.

20:15It shows the amount of likes, the like percentage, etcetera. So this is just a unified dashboard for me to track my content, and you could build something very similar for yourself. And we wouldn't be able to do this if we didn't have a built in database where we stored all this information.

20:28So to show you real quickly what I mean, this is the database that we're storing all this information inside of, and we're doing it with Supabase. Now if you don't know what this is, this is basically a back end development platform where we could store databases. We could do user authentication for our specific applications.

20:43And there are so many more things we could do with Supabase, and I've been using it to build interactive dashboards like this and store data. Now in order to show you what I mean, this is a great visual to explain it. We have Supabase right here, which is just a collection of all this data, and it reads this information, and Claude generates a live dashboard, which is called a live artifact.

21:00And I'm gonna show you how you could do this later on in this video. And we could leverage Supabase whenever there is something that we always want Claude to remember. We could store it in that database.

21:09So that way Claude could always reference it. Now what we're gonna do is we're gonna come over to customize. We're gonna click on connectors, and we're just gonna search up Supabase.

21:17And it's gonna bring us to this authorization right here. And we do need to make sure that we have an account, so go ahead and create one if we haven't already. Then I'm just gonna select authorize Claude, and then click open Claude.

21:28And now we have our Supabase connected. And if I come over and click on the Supabase connector, again, I'm just gonna select always allow so that way I don't have to, you know, always give it permission when it needs to go and do things. Now I'm just gonna give you a very simple example so you could see exactly how this works and begins creating this database.

21:45So I'm gonna say, can you build me a database inside of Supabase to store these video ideas? And I'm just listing off a couple of them here. Now what this is gonna do is create a new project, which is essentially just a database that I already showed you earlier on.

21:57So I'm gonna call this YouTube tracker project, and now it's gonna go and do this for me inside of Supabase. Whereas before, I would have to go and build this database out myself. And now just like that, in a matter of a couple of seconds, it says it built out this table inside of the YouTube video tracker project.

22:13So let me go ahead and check if that is the case. And now we have this new table right here called video ideas, and it's all logged inside this database.

22:23And, again, that's a very basic use case, but I wanna show you how this functions. You could do this with any data or information you wanna feed it. So for me personally, with this YouTube video tracker, this is basically a custom software I built inside of Claude, pulling the real information from Supabase where it stores that information.

22:39This is the raw data. And you're probably asking, how am I scraping and grabbing this data? So let's talk about that now.

22:46And for this, we're gonna be using a scheduled task. If you don't know what this is, let me break it down extremely simple right now. A scheduled task is as simple as it sounds.

22:53It's a specific task that Claude runs at a given time or day that you schedule it. So for me personally, I have this one called YouTube daily scrape, where every day at 7AM, it scrapes my YouTube videos. And then from there, it's gonna use the Supabase MCP and store that data right here.

23:09So every day, it's gonna update the amount of views that I get on my videos, the amount of likes, which videos are performing well. So that way, could always see it in real time right here. And now the other piece of this that really connects this together is the live artifact, which is the dashboard you are looking at.

23:24So if you don't know what a live artifact is, this is basically custom dashboards you can build directly inside of Claude that pulls your data across different applications that you could see in real time and interact with. To give you another idea of a live artifact that I have that I'm actually using Supabase for, here is a school member database tracker.

23:43So this is my educational AI platform where I could track the amount of users that we have in here. So we could see the name of all of my school users. We have the email of all of them.

23:53We could see when they joined as well as the price that they paid, whether they paid monthly or yearly, and then it even shows the lifetime value of this customer. And some of this is data that I can't even see directly inside of the school dashboard. So you could begin to see how you could take your data from your business, store it inside of Supabase, and then turn it into an interactive app that lives inside of Clawd just like this.

24:14Now let's turn the video ideas table that I created inside of Supabase, and let's now turn this into a live artifact so I could show you exactly how this works. But first of all, I'm just gonna come here, and then let's say, hey. I want you to add a new video idea that breaks down the key differences between Claude Cowork and Claude Code for normal people.

24:32So here we go. I also gave it this title idea, so I'm just gonna send that off. And then if this is working properly with the Supabase connector, it should reflect this inside of this database for my video ideas.

24:43And then we can turn this into an artifact so we could track this and always have a live dashboard inside of Claude. And there we go. Here is our new entry, Claude Cowork versus Claude Code explained for normal people.

24:53Status is idea. It also added a keynote about my idea for the video and shows when this was created.

24:59So this is working properly. So you could begin to see how you could dump in certain ideas and use this database almost as a second brain kind of. Now let's come back to Claude.

25:07I'm just gonna simply say, this looks great. Can you now turn this into an interactive live artifact so I could track my ideas in real time? Alright.

25:14So now we have this video ideas tracker live artifact that's living inside of Claude that I could access at any time. As you could see, it's pinned right here. And one of the best parts about this is not only is it pulling all the video ideas from that table or database inside of Supabase.

25:29So if I come here and I give it this video idea and just click add idea, if we give it a second, you are now gonna see it populate right here, which is great. But even better, if we come back to our Supabase database, we now have this exact entry that we just added in our application.

25:45So we can now begin building real apps directly inside of Claude using artifacts in Supabase, and this is just scratching the surface of what you could do with the Supabase connector. Alright. So now moving on to the next connector that I simply cannot live without at this point.

25:57And, obviously, the point of this video is to talk about connectors. Well, what happens when there is no way to connect to a specific app that you wanna use directly inside of Claude. And what I mean by that is you come here, you come to connectors, you browse this list here, and you scroll all the way to to the bottom, and you can't find the app that you wanna use.

26:15Well, that is where Zapier MCP becomes extremely valuable, especially if you're a nontechnical person.

26:21So this is probably you right here if you're in the shoes, not being able to find a specific connector you want to, you know, add to Claude. Can't find your app, and you're kinda stuck thinking, is there any way that I could actually use this in here? And thank you to Zapier, you can connect to their MCP server that basically grants you access to 9,000 plus different applications that they integrate with.

26:41If you don't know what Zapier is, it's an automation platform that's been around for years, one of the biggest automation platforms in the entire world, and they have direct integrations for all the tools that you probably wanna use that you run your business through. Now to show you exactly what I mean, this is my MCP server that I have configured where I've connected to a couple of different applications directly inside of Zapier, some of which I could connect to inside of Claude like Google Calendar or HubSpot or Stripe.

27:05But for example, Skool is one that does not have any APIs for me to use inside of Claude. And the only way I'm able to do this is if I'm using the Zapier MCP to connect that and same thing with Synflow here. What you could do is you could and add any of these apps that you wanna use.

27:19Again, there's 9,000 plus that you could search through. And and simply add it to this server. And then all you have to do is connect this server to Claude with the Zapier connector, and now you could begin using all those different apps.

27:30And some of you might be asking, Brock, can't I set up my own MCP server? Why do I use something like Zapier? Let me answer this very simply if you're nontechnical.

27:39So setting up your own MCP server is possible, and it can be powerful, but it's built mainly for developers. And if you're a beginner or a non techie like the majority of the people watching this channel, this is gonna be something you don't wanna have to deal with. Instead, we could just use a Zapier MCP so we don't have to manually set up all this stuff and configure it.

27:56So the first thing that we need to do is sign up for a Zapier account. There will be a link in the description as well as the pinned comment. So I'm just gonna click on get started since I already have my account.

28:05Once you are signed up, you're gonna come over to the left where it says new MCP server, and then all we're gonna do is click on Claude Cowork as our client because this is where we're gonna be using it. And as you could see, I already have these apps configured, but I'm gonna show you how to add your specific apps now. Alright.

28:21So what I just did is I just connected Beehive, which is an email marketing tool that I use right here. So then I could actually work across this app directly inside of Claude without me having to leave it.

28:31And this is only possible with the Zapier MCP because there is no Beehive connector directly inside of Claude. Now all I need to do is come over and click on this connect button for this server I've created.

28:42I'm gonna click on add to Claude. I'm gonna click connect, and then this will now route me back to Claude to confirm. And now if I head back over to connectors and I click on Zapier here, you can now see we have Beehive and all these different actions.

28:56These are all the things that we could do on behalf of Beehive. So we could list posts, view a post, list segment members, etcetera. And, again, I'm just gonna click here and click on always approve.

29:06Now in order to test this out, I created this fake leads list CSV file here. And what I wanna do is just give this off to Claude and then automatically add these leads into my Beehive account directly without having to go inside of Beehive. So I'm just gonna say, hey.

29:20I want you to add all these into Beehive via the Zapier MCP. And what it did is it read this CSV file. Now it looks like Zapier is using this Beehive tool to create all these different subscribers.

29:31I believe there are 15 different leads that we should be seeing. So once this is done, we should now see them added to our Beehive campaign. And this is just one example of one of the apps we could use.

29:40There are tons that Zapier can connect to, so this can be very helpful for you. This is just one small example of one that I personally use. You don't need to use this unless there maybe is an app you wanna connect to that Zapier does allow you to.

29:53Alright. There we have it. Those are my top five Claude CoWork connectors that I can't live without.

29:57If you guys wanna dive deeper, make sure to join my school community. Inside of here, I share the 50 Claude skills that I use every single day. I have a full Claude CoWork course, and I even share my Claude Cowork operating system that acts as a template for you to steal from me and begin customizing yourself.

30:11So if you guys enjoy the YouTube content and you guys wanna support the channel as well as learn AI for nontechies, that is the place to be, so make sure to join in the link in the description. Aside from that, make sure to subscribe to the channel for more free content exactly like this if you're a nontechie.

30:24Anyways, thanks for saying the end. I appreciate you, and I'll see you in the next video. Cheers.

The Hook

The bait, then the rug-pull.

Most people using Claude are running it without its hands. The connectors are where the real capability lives — and this thirty-minute walkthrough is the clearest map available to the five that actually move a business.

Frameworks

Named ideas worth stealing.

00:00list

Five-connector stack

Higgsfield — AI image and video generation
Clay — lead scraping and enrichment
Gmail — email drafting in your own voice
Supabase — persistent database and live dashboards
Zapier MCP — bridge to 9,000+ apps

The host's curated five-connector setup for running a content/agency business through Claude Cowork.

Steal forAnyone setting up Claude Cowork for the first time who wants a proven starting stack rather than guessing.

05:42concept

Claude skill trigger pattern

Save a detailed prompt as a named Claude skill file, trigger it with /skill-name, get consistent output every time with no re-prompting. Skills can be combined with connectors (e.g. /product-infographic triggers Higgsfield).

Steal forAny recurring Claude task you've already prompt-engineered once — wrap it in a skill and never write it again.

10:50model

Scrape → Enrich → Outreach loop

Ask Claude (via Clay) to find target companies and contacts
Enrich with funding, tech stack, revenue model
Build email voice profile from sent email history
Draft personalized emails via Gmail connector

End-to-end outbound workflow that goes from 'find me clients' to personalized emails in Drafts in a single Claude session.

Steal forAgency owners, consultants, or anyone doing B2B outbound who wants to eliminate manual research and templated cold email.

19:51model

Supabase persistent memory architecture

Store data in Supabase tables via Claude prompt
Set up a scheduled task to update that data automatically
Build a live artifact dashboard that reads from Supabase
Pin the artifact inside Claude for always-on access

Pattern for giving Claude a persistent, auto-updating knowledge base and a dashboard UI over it, without writing code manually.

Steal forAnyone who wants a custom business dashboard (YouTube stats, CRM data, course members) that updates daily without manual intervention.

CTA Breakdown

How they asked for the click.

VERBAL ASK

29:50product

“If you guys wanna dive deeper, make sure to join my school community. Inside of here I share the 50 Claude skills that I use every single day, a full Claude Cowork course, and my Claude Cowork operating system.”

Soft, delivered after all five connectors are fully demonstrated. Low pressure — framed as a depth upgrade, not a hard sell.

MENTIONED ON CAMERA