A garage monologue on why the businesses that break past $10M a year almost never win on funnel, script, or ad skill — they win because they found an offer nobody else was selling.
Posted
yesterday
Duration
Format
Talking Head
comedic-rant
Views
7.5K
509 likes
Big Idea
The argument in one line.
Past your first year in business, marketing tactics stop being the bottleneck — businesses break past $10 million a year almost exclusively by bringing a genuinely new offer to an existing, proven-demand market.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
You run a course, coaching, consulting, or agency business stuck between $200K and $1M a year and can't figure out why growth has stalled.
You've been copying a competitor's funnel, script, or pitch almost line-for-line and still can't match their results.
You're deciding what to build next and want a filter for picking a market and offer instead of a marketing tactic.
You run paid ads and want to understand why iOS/AI-era tracking data quietly caps how much a campaign can scale.
SKIP IF…
You're pre-revenue and still need to learn baseline marketing execution (ads, webinars, sales scripts) — the video explicitly says that's a separate, earlier problem.
You're building a business meant to scale past $10-50M/year with outside capital — the video says that path is different and out of scope.
TL;DR
The full version, fast.
Alex Becker says businesses that break past $10 million a year almost never do it with a better funnel, script, or ad account — they do it by bringing a new offer into a market that already has proven demand. He illustrates this with Sam Ovens' consulting.com, which an entire industry tried to reverse-engineer by copying the pitch instead of noticing the underlying lesson: find what everyone else in your market isn't selling yet. He splits businesses into two types — long-term $10-50M+ plays that need real infrastructure, and $1-10M/year businesses that can be built quickly in a service model (agencies, consulting, coaching) rather than ecommerce or SaaS. The offer needs to be high-ticket ($2K-$10K+), sold into an existing large market, and ideally hyper-specialized into a 'boutique' niche so specific that no one else is competing for the same client. His examples: gymlaunch.com's real edge wasn't its sales funnel but that it served gym owners nobody else was serving; a $500K/month business was built entirely on AI landing pages sold only to plumbers at $300/month via cold email.
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Becker frames the video as free advice, not a pitch, and teases his own business at $130M+ in sales as proof of credibility.
00:38 – 02:14
02 · His own plateau
After leaving the military he stalled around $1-2M/year for roughly five years before a single insight got him past $10M in about a month.
02:14 – 02:42
03 · Aside: writing a novel
Brief tangent about a fantasy novel he's writing, used as a pacing break before the case study.
02:42 – 05:21
04 · The Sam Ovens / consulting.com story
An industry spent years trying to copy Sam Ovens' consulting.com pitch and funnel; Becker instead noticed the real gap was that nobody was selling ecommerce courses, pivoted, and hit $1M/month at a 60% margin.
05:21 – 06:39
05 · The conclusion: it's the offer
States the thesis directly: the path to $10M/year comes down to the offer, not funnels, scripts, or platforms.
06:39 – 08:04
06 · Sponsor: Hyros ad tracking
Mid-video pitch for Hyros, arguing Facebook's AI targeting is starved of accurate conversion data and that fixing tracking recovers 15-20% of ad revenue; includes a discount CTA.
08:04 – 08:56
07 · Two types of $10M+ businesses
Splits businesses into long-term infrastructure plays ($10-50M+) versus fast-build service businesses ($1-10M/year) that can be started from a garage.
08:56 – 10:00
08 · The offer needs to be high ticket
Sets the price floor: roughly $2,000-$10,000 per client, sold in an existing large market rather than a manufactured one.
10:00 – 10:57
09 · Why fads cycle (acai to peptides)
Uses the health-supplement fad cycle (acai berries, turmeric, collagen, peptides) to show that novelty of offer — not product efficacy — is what actually sells.
10:57 – 11:57
10 · Get early on the next trend
Argues for spotting what will be hot in two to three years and creating a new offer in that vertical before it saturates, using peptide coaching as the example.
11:57 – 13:20
11 · The Hyros repositioning example
Explains how Hyros won by repositioning from 'buy ad tracking' to 'we'll show you the extra 20% your ads are already earning' — a new offer in an existing category.
13:20 – 15:06
12 · Service business is the fastest lane
Recommends agencies, consulting, and coaching over ecommerce or SaaS for this strategy, and gives the diagnostic test: if you can find 2-3 direct competitors or 5 YouTube channels doing your exact model, it won't work.
14:10 – 15:06
13 · New Offer / Existing Market diagram
Whiteboards the core framework: high-ticket price + existing proven market + a newly created offer.
15:06 – 16:17
14 · gymlaunch.com case study
Gymlaunch.com hit $20M/year ($17M profit) on a funnel that wasn't meaningfully different from competitors' — the edge was serving gym owners nobody else was serving.
A photography-business consulting offer reportedly reached tens of millions per year with zero prior competition; recommends paying niche influencers to promote when no competing product exists.
17:37 – 19:01
16 · The boutique concept
Once a business nears $500K-$1M/month, further scaling needs specialization: narrow to a hyper-specific client type so no one else is credibly competing for the same customer.
19:01 – 19:58
17 · The plumber landing-page example
A $500K/month business built entirely on AI landing pages sold only to plumbers at $300/month via cold email — the offer, not the tactic, was the differentiator.
19:58 – 20:00
18 · Sign-off
Closes with the thesis restated: marketing methods are learnable in your first year; after that, it's the offer.
Atomic Insights
Lines worth screenshotting.
Every marketing tactic — funnels, webinar scripts, ad platforms — is already public on YouTube, so it can't be the thing separating a $200K/year business from a $10M/year one.
When Sam Ovens' consulting.com hit $5M/year, an entire industry spent years reverse-engineering his pitch, slide deck, and wardrobe instead of noticing he'd simply found an offer nobody else was selling.
Copying a competitor's proven funnel into an already-saturated offer produces worse results than the original, even when the execution is identical.
Selling info products directly to strangers who don't run businesses is one of the hardest business models to execute, which is why so many 'make money online' channels sell exactly that.
A single repositioning — from selling ad tracking to selling a scaling system that recovers 15-20% of ad spend — took Hyros from a crowded analytics category into a category of one.
There are effectively two tiers of businesses past $10M/year: long-term infrastructure plays capable of reaching $10-50M+, and fast-build service businesses capped near $1-10M/year but buildable from a garage in weeks.
A profitable offer needs a price point of roughly $2,000-$10,000 per client, sold in a market that's already proven to spend money, not a market you have to convince exists.
Health and wellness offers cycle every few years (acai berries, then turmeric, then collagen, now peptides) not because the underlying product changes results, but because the offer novelty is what sells.
Being an early mover into a soon-to-be-hot market (e.g. peptide coaching two to three years before it saturated) let sellers hit $1M/month on a copied script and funnel, purely because the offer itself was new.
Ecommerce and SaaS are harder places to win with this strategy; service businesses — agencies, consulting, coaching — are the fastest lane because you're selling time and effort, not a manufactured product.
A generic agency or consulting offer fails the moment you can find two or three direct competitors running similar Facebook ads or five YouTube channels teaching the same business model.
Gymlaunch.com reached $20M/year and $17M in profit using funnels that weren't meaningfully different from what competitors ran on ClickFunnels — its edge was serving a client type competitors weren't serving.
A photography-business consulting offer reportedly reached tens of millions per year in a niche with zero prior competition simply because no one else was running ads to photographers.
Once a business hits roughly $500K-$1M/month on a boutique service model, further scaling typically requires a different kind of business — that ceiling is treated as a feature, not a failure.
A boutique offer wins by narrowing the client type until only one operator can credibly serve it — the example given is building AI landing pages exclusively for plumbers, at $300/month, entirely via cold email, growing to $500K/month.
Marketing execution (ads, sales letters, webinars) is a learnable skill that typically takes about the first six months to a year; after that, the offer is the only remaining lever for growth.
Takeaway
Growth stalls because of the offer, not the funnel.
WHAT TO LEARN
Past your first year of learning basic marketing execution, the only lever left that reliably moves a business past $10 million a year is finding an offer nobody else in your market is selling.
04The Sam Ovens / consulting.com story
Copying a competitor's proven funnel into an already-saturated offer produces worse results than the original — the funnel was never the differentiator.
An entire industry can spend years reverse-engineering a competitor's pitch and miss the actual lesson: they simply found an offer no one else was selling.
05The conclusion: it's the offer
Selling info products directly to consumer strangers is one of the hardest business models to run, which is part of why it's the default pitch of 'make money online' channels.
06Sponsor: Hyros ad tracking
A single repositioning — from selling the commodity (tracking) to selling the outcome (an extra 15-20% on ad spend) — can move a company into a category of one.
07Two types of $10M+ businesses
Separate long-term $10-50M+ infrastructure businesses from fast-build $1-10M/year service businesses before choosing a strategy; the two need different approaches.
08The offer needs to be high ticket
A workable offer needs a $2,000-$10,000+ price point sold into a market that's already proven to spend, not a market you have to convince exists.
09Why fads cycle (acai to peptides)
Categories like health/wellness cycle offers every few years not because the science changes, but because offer novelty — not efficacy — is what drives sales.
10Get early on the next trend
Getting early into a market that will be hot in two to three years lets a copied script and funnel still produce outsized results, purely on offer novelty.
12Service business is the fastest lane
Service businesses (agencies, consulting, coaching) are a faster lane for this strategy than ecommerce or SaaS, because you're selling time and effort rather than a manufactured product.
A generic agency or consulting offer is dead on arrival if 2-3 direct competitors or 5 YouTube channels are already teaching the identical business model.
14gymlaunch.com case study
A brand's real competitive edge is often not its sales process at all — it's that it serves a client type competitors aren't serving, even with an unremarkable funnel.
16The boutique concept
Once a boutique service business nears $500K-$1M/month, further growth usually requires narrowing the client type even further rather than broadening it.
17The plumber landing-page example
Extreme specialization (serving one narrow client type, e.g. landing pages sold only to plumbers) can outperform a generalist version of the same service by removing competition entirely.
18Sign-off
Marketing execution — ads, sales letters, webinars — is learnable within about a year; after that, an underperforming business is almost always an offer problem, not a skills problem.
Glossary
Terms worth knowing.
Boutique offer
A service narrowed to a single, hyper-specific client type (e.g. landing pages only for plumbers) so specialized that few or no competitors are chasing the same customer, letting the seller charge more with less competition.
AI ad targeting / tracking data
The data Facebook's AI uses to decide who to show ads to. If conversion events are undercounted (a common issue with default pixel tracking), the AI misclassifies real customers as non-customers and drives up cost per acquisition.
New offer into an existing market
The core strategy described in the video: instead of competing head-on in a saturated category, package a genuinely new product or service inside a market that already has proven buyer demand.
“Well, hey there, you scuzzy, greedy little mother... I'm already extremely rich. So put your wallet away.”
cold-open hook with an unusual, high-energy persona and an anti-sales framing→ TikTok hook↗ Tweet quote
05:21
“The path to get to $10,000,000 a month doesn't come down to anything except the offer.”
the video's entire thesis in one sentence→ newsletter pull-quote↗ Tweet quote
19:38
“This guy is not doing anything that nobody else is doing... What he did is he found a unique offer.”
clean summary line for the plumber landing-page case study→ IG reel cold open↗ Tweet quote
19:58
“It's likely because your offer sucks.”
blunt, quotable diagnosis for stalled founders→ TikTok hook↗ Tweet quote
The Script
Word for word.
Read-along
Don't just watch it. Burn it in.
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
17px
metaphoranalogystory
Well, hey there, you scuzzy, greedy little mother It is I, Alex Becker, here to teach you how to maximum extract money from strangers on the Internet. And, oh, we got a doozy for you today because I'm gonna be talking about how to take your business past $10,000,000 per year.
Now you might be wondering, Alex, that seems like a big number. And if you're new to this channel, you might be thinking I'm about to sell you an info product or course. No.
No. No. No.
No. No. No.
No. This is not some Tai Lopez in the garage moment. I have nothing to sell you.
I'm already extremely rich. So put your wallet away. I I don't want your money.
It's okay. What I wanna do is I wanna tell you a story that's gonna make it all very apparent how you can get your business at $10,000,000 pure. In fact, you can get away passes.
For example, here's one of my businesses. It's in about a $130,000,000 in sales the past few years.
So if anybody's gonna be able to tell you how to do this, it's it's gonna be this guy. Because, look, when I got out of the military, I was broke as shit.
And the few years when I got in the Internet marketing after that, I did get to some success. I got to a million dollars peer, $2,000,000 peer. And then for, like, five years, like, half a decade, I diddle daddied around flicking my bean and just could not get to the treasured million dollar month past $10,000,000 peer.
I thought it was impossible. And the truth is once I figured out the dynamics of a business that makes $10,000,000 pure, I got there in literally about a month. I I started a new business with a group of guys.
We got past 1,000,000 a month in, like, thirty days. So it became very clear to me that this isn't really a fucking mystery. And then if I move past that, I've broken $5,000,000 a month multiple times in my career, and this is not with some big dramatic launch or some big super info thing where I take off my shirt, flip it around, and get all my customers to bucocking me with money at all once.
No. It wasn't like that. Just literally boring, run of the mill everyday type of income coming in.
And the truth is I don't work any harder. I, in fact, work less. When I was straight out of the military, when I was broke ish, when I was trying to break this million dollar a month, I was I was all over the place, man.
I was doing all sorts of shit. Now I just come and sit in my garage, and I don't even make videos anymore. I make one of these, like, once every three months because I just wanna come and get in contact with you.
So I wanna break down the dynamics of what you should be doing if you wanna do the same. If you're stuck flicking your bean as I was, which hopefully I know 95% of the viewers in this channel, you don't have beans. So if you do, see a doctor or apologize to your girlfriend if you refer to your manhood as a bean.
Anyways, instead of wasting all your time doing that for years, I'm just gonna break down what you should be doing and what I should have done during that time. So as you're gonna probably notice, in my time away from YouTube, I've become quite the storyteller.
I'm in fact writing a fantasy novel right now. I'm pretty sure it's gonna be terrible dog shit. But don't worry.
Don't worry. Just like this terrible dog shit content, I will be forcing it upon you. You don't need to look out for it.
I'll let you know when it comes. But on the topic of extracting $10,000,000 a month from people on the Internet, I wanna talk about the type of business you need to be building through another story.
So look. I'm sure you guys might have heard of this guy. There once was this man named Sam Ovens.
You might have seen him. He's the head of school. It's like a billion dollar company.
He works with this Alex Hermosy guy. It's this it's this, you know, Gimli from Lord of the Rings, make him Persian and give him a black beard. Same exact guy except he's, like, six foot tallish or something like that.
Same exact character. You've probably heard of him. That said, this same Elvin's character, he had a business called consulting.com, and it was making, like, $5,000,000 per year.
And so back in, like, 2015 money, we we deal on monopoly money now these days. So they're like a million dollars equivalent to $50.
So back then, it was making, like, $5,000,000 a year, and this was a lot of money back then. I don't know about anymore. Look, guys.
I'm not so toned up. I don't think $5,000,000 a year is a lot of money.
Just bear with me. If if I say something that makes you hate me, just realize I have no self awareness. I'm basically autistic.
Just forgive me. Okay? So here's the mistake everybody makes that this story puts in context.
What happened is Sam was selling consulting, uh, courses on how to learn how to be a consultant via automated webinars.
And so you know what everybody else and their dog did to trying to get to $5,000,000 a month? They went and made consulting programs, teaching people how to sell consulting via auto webinars, and nobody made as much money as Sam.
And then everybody sat around for, like, years trying to, like, figure out the matrix and figure out his pitch. Like, there'd be entire groups of people, like, analyzing his pitch. Like, what did he do on slide 52?
Why does he wear a suit that certain way? Do we need to have New Zealand accents? There was there was people this was the matrix.
It was a big deal. Alright? It was like recreating alchemy back then.
And nobody could do it, and nobody could fucking figure out why. And so what I did is I saw this offer right here, and I thought, everybody's doing consulting offers.
And I'm looking at my business, and I was selling, like, SEO software, SEO services, SEO learnings, you know, good old education businesses where we sell courses.
Why not? Everything SEO I was doing. But I was having trouble scaling this past, like, $203,100 k a month consistently.
It just it just wasn't happening. And so I'm thinking, like, what's this dude doing that I'm not doing? And so I tried everything, running all sorts of ads, all the funnels.
I created, like, 15 different softwares. I was doing handstands. Well, this motherfucker's still just selling this damn consulting course.
And so I'm like, what is going on here? And then I realized what was going on. SEO, everybody else was selling it.
Consulting, everybody else was selling it. But what people weren't selling at the time was e comm courses. And so one thing I did, and I don't sell info products anymore because I fucking hate it.
If you've ever sold info products, it's very painful. It's a great way to make money.
That's why every single person who makes a make money online channel is trying to sell you one. You might hate these people. You might be like, ah, these these fucking gurus online.
But trust me, you should feel bad for them. They're in hell. There is nothing like trying to convince people, stranger to the Internet, who don't run businesses, that they can just wake up and shit money.
It's it's a tough business model. It's it's like grating your dick with a cheese grater. Sure.
Someone might pay you to watch, but you're not gonna have fun doing it. Anyways, what I did is I flipped it over into the time no one was selling e comm courses.
I connected this to ads. I connected an auto webinar. I wrote up a script.
Boom. We won to a million dollars a month just just like that, like, at a 60% profit margin too. So the thing I learned from all of this is that the path to get to $10,000,000 a month doesn't come down to anything except the offer.
Look. Every single way to generate money online, it's already all over YouTube. You can figure it out.
And to get to $10,000,000 a year or around a million dollars a month, it doesn't come down to anything except this. If you're trying to do it at a high profit margin, you're trying to do it quickly.
And so what you need to understand is there's really two types of businesses able to sustainably get past $10,000,000 per year. Stop.
Hold up. As you know, these videos are for business owners. And if you're a business owner that runs ads, as another business owner, I have to take a moment to let you know that your Facebook ads are fucked.
Here's why. Targeting on Facebook right now is done by AI. If you give the AI shit data, it's gonna blow up your cost to get a customer and stop you from scaling.
And if you're using ad tracking on platforms or anything other than AI swarm data tracking, you're giving it shit data. Look at this.
In this one example right here, Facebook caught 1,300 calls when actually 1,900 came in this funnel. 243 calls when there was actually 546.
It marks people that should be our customers as noncustomers and blows up the cost to get a customer. If you just fix this, you'll make 15 to 20% more like that. For example, we did for Tony Robbins.
We've done it for Alex Mosie. We've done it for Playboy. We've done it for thousands and thousands of ecommerce stores like Luxury Bazaar, one of the largest watch brands online.
Jay Shetty, the list is endless, and this is prevalent everywhere. For example, here's the ecommerce store where the tracking is loaded off by 50% usually. And if you're going into q four, the biggest part of your ecommerce with wrong data and wrong AI targeting, you're literally going to make hundreds of thousands to millions of dollars of less.
So you should fix this. Because on average, it increases an ad account's revenue by 15 to 20%. If you'd like to do that, go to hiris.com/becker.
We will literally set it up for you. We will have an ad analyst look at it after the setup and optimize the AI so that you get that 15 to 20% in results. And if you don't get those results, you don't pay for it.
And these come in two different types. There are businesses that are capable of getting to ten, twenty, 50, and these are the type of businesses I like to build.
But we're not really gonna focus on these today because these businesses, in order to get to these numbers right here, you have to build something long term. There's very few ways to bust these numbers right here while doing something you can just cook up in the back of your garage over the weekend. Now on this side of it, the 1 to $10,000,000 per year businesses, this is stuff you can just cook up in a crack den in your garage.
You don't you don't gotta worry about this. You can just flip up a YouTube channel, make a few videos, and be doing this in a week. K.
Maybe not that. But it's really not that hard if you understand how to position this. And so what I wanna do is I wanna talk about how to get to this point right here and how to beat everybody else in the market and how to just have it all to yourself.
So if you wanna make a business that makes $10,000,000 per year, there's a few things I suggest you focus on. It needs to be high ticket. This needs to be something where you sell products or at least 2,000, 5,000, $10,000 over the span of a year or all at once.
And the best type of product to make in these is you find existing niches.
Now let me explain what this means because a lot of people are like, hey. If everybody else is selling peptides, sell fucking peptides. So if everybody's selling peptide coaching, sell peptide coaching.
If you've noticed, for example, in the health world, it's all bogus bullshit. I I hope maybe you've noticed, but I've been around for, like, fifteen years in the marketing space. I was around when it was Ake Berries or Ase A Berries.
Everybody was selling that stuff. Then it was turmeric. Then it was collagen peptides.
There's this new vehicle to change your body and achieve permanent youth every single year. And the funny thing is no one's getting any younger. We're all aging just as fast, and everybody still looks like shit as they age.
So, obviously, every one of these new magical things that's came out every single year has not worked. And the reason why you're seeing this is is not because humans are evolving and just learning new things about their body. That's that's not what's going on.
Our our rate of aging is still the same. We're having the same exact lifespans almost from the sixties. But whatever.
What is happening right there is they're changing the offer into something new. And so when you're getting into this, what you wanna do is you wanna look for an existing market. For example, people trying to get jacked and slow aging is a market that's always going to exist.
What people make the mistake of doing is they hop in and sell what everybody else is doing. What you need to do is you need to create a new offer in an existing giant market that can be sold high ticket. So for example, way, way before peptides became hot, that's the hottest thing right now.
If you go on Twitter, for example, it's just a giant peptide argument. Just people injecting their dicks, injecting their asses, injecting their girlfriends, injecting their dogs with fucking peptides. And I would riddle you this right now if you were going out there and doing some type of marketing for peptides.
It's probably a lot more difficult than it would have been two to three years ago. And so one way to easily break this million dollar per month barrier that a lot of people go for is you need to find what could potentially be hot in two to three years and create a brand new offer in a same vertical. So what would have worked really well, and I what I know worked exceptionally well, was about two to three years ago, people selling peptide coaching because it was a brand new product, and they were selling coaching for it where they go and design your own regimen for it.
So it's something people knew nothing about, particularly rich people, and then they'd sell coaching for this. This right here, all you had to do was slap an ad up for it, and you would have been printing a million dollars a month. That's all you had to do.
And it didn't come down to your funnel. It didn't come down to your your script. It just came down to having this one single offer here.
You could essentially copy scripts, sales processes that are all over YouTube. But you bring in a new offer that can be sold high ticket.
That's what you need to be looking for. And so what I see people doing when they go and build their businesses is they try to reengineer the wheel selling what everybody else is selling, that consulting.com offer that I described before.
When I went and originally built Hiros, I did this, which, by the way, you should be using Hiros. If you're running ads without it, you are literally cutting off how much you're making by 15 to 20% on top of sending the wrong data to Facebook, which is all AI targeting these days. So when you're sending in the wrong data, holy shit.
You're ruining your targeting as well. That's just losing you tons of money. You should just go sign up for Hiros after this.
I even left the discount link to the first 30 people in this video below, but we'll talk about that later. When I built one of my businesses, Hiros, everybody was selling analytics. They were selling tracking.
I didn't position Hiros like this at all. I I positioned it as a scaling software that plugged in to your ad platforms and allowed you to scale much further, which it does. If you use Hiros, you make 20% more on your ads simply by using the correct data.
That said, we had all sorts of competitors who were just like, hey. Buy tracking because, like, it's important to track your numbers. I was like, hey.
You know what we're gonna do? We're gonna sell you an offer where we set up tracking for you then show you how to make an extra 20% from your ads. So if a person's making a 100 k a month from their ads, well, we're gonna show them and plug it all in for them so they're now making a 120 k a month, and then we're just gonna collect 1,000 k a month.
And doing this for businesses that had lots of money was completely new offer. Hire is absolutely exploded, and we got to the point where we had some form of market dominance, which is a completely different game that I'm not gonna talk about in this video. What I'm getting back to right here is when we're going and looking at our first business and we wanna start to get to couple 100,000 a month to 1,000,000 a month, if we want the easy way to do it, we need to go and bring a new offer to an existing space.
And here's exactly how you do this. And I really don't suggest trying to do this in ecommerce. I don't suggest trying to do this in SaaS.
What I suggest trying to do this in is in service business. This is where we do it particularly for businesses or other companies. We're basically selling our time and a little bit of our energy to do this.
So what do I mean? The most plain example of this would be agencies. So you can see everyone, their dog tries to do the agency model.
They try to sell agencies. They try to sell consulting. It never really works out because they're all selling a really generic specific thing.
What you wanna do is you wanna invent a new type of agency. You want to invent a new type of consulting. If you can go and skim Facebook and you can see two to three competitors just in one Facebook role where you're skimming through the ads, it's not gonna work.
If you can see five other YouTube channels based around the business model, it's not going to work. You want to find something that's extremely specific. So a brilliant example of this would be Al Shamosi's gymlaunch.com.
You probably saw it way back in the day. Got to, like, $20,000,000 per year, well past a million dollars per month.
I think $17,000,000 in year profit was, like, their highest number they got to right there. And then everyone in our industry tried to start doing gym offers, and it just didn't work.
Can you figure out why? Because it was a repeated offer. The main reason the gym launch worked and look.
I'm not taking anything away from Alex. They're fantastic salespeople.
They're they're wonderful at it. But if you go look at Alex's funnels back then, it's not anything that's wildly different than what people were doing on ClickFunnels for their consulting offers that they were trying to sell at the time.
And so what they did is they made a new offer, new consulting, and new services for a client that wasn't being served. That was the single biggest denominator right there.
There was nothing in their funnels, nothing in their sales process that was the wheel reinvented. And so what I suggest doing is if you're gonna sell a course, if you're gonna sell services, if you're gonna sell consulting for businesses, find the people that are not being marketed to yet.
For example, I saw a photographer consulting business that helped people grow their photography business. Very weird business model. No one thought about that.
No one was running ads to them. What then happened? I saw that thing get to, like, a zillion bazillion dollars per month.
I don't remember what the numbers were, but I think they, like, broke $23,000,000 a month or something just selling photography courses. Why did it work? Because they had an entire market themselves.
And so when you're thinking of a new product, what you wanna do is look at existing big markets out there. For example, on YouTube, find YouTube channels where there isn't really an existing product for it yet. For example, people making photography videos, people talking about gyms probably didn't have anything that they could pitch on their channels.
You can literally go to these influencers and just pay them to talk about your product. For example, when it came to SaaS and tracking, there was literally nothing out there like Hiras.
So it's really easy for us to just pay influencers to talk about Hiras. Boom. We got all the customers.
Now the other thing you wanna be talking about and the last thing I'm gonna leave you with for ideas when you're doing this is look at how you can turn your services into something boutique. Because what you're trying to do, especially when you're starting a smaller business, is at the point of about 500,000 to $1,000,000 per month, what is going to happen is you're gonna start hitting a point where you can't scale any further if you're doing this correctly.
That's fine. We're not trying to build a $20.30, $50,000,000 for your business. I'm I'll talk about that in future videos if you want.
What we wanna do and where we wanna get all of our profit margins at is we wanna build a business that does 10,000,012 million dollars per year at extremely high profit margins. The only way can do that is by running it as a boutique.
So what is a boutique? It's when you make a business for a very specific type of client, and they're willing to pay more because you're so specialized to them.
So if you're gonna be a wedding planner, don't do wedding planners for just everybody. Do wedding planners for people that wanna have Indian weddings and wanna ride in an elephant. I don't know.
I that's a thing. I see it on Instagram a lot. You need to be just the elephant motherfucker who helps people ride into their weddings with elephants.
You need to, of course, turn that into a metaphor for what you wanna do in your business. If you're running ads for businesses, you need to find a way to dial it down to a specific rich market that only you can do that for.
One of the most genius offers I saw was this guy who was going and building AI landing pages or AI website landing pages for paid traffic for plumbers. That's all he did.
He just would basically go and find plumbers, and then he would cold email them. And he had such a specific offer that was not being mentioned because he was just literally making land paging landing pages that were proven to convert 50% higher for plumbers that were running ads. That's the only thing he offered, and he charged $300 a month for it.
Okay? And so what is this right here? It's such a specific boutique offer.
And then all he did was cold email plumbers. He just go and scrape list of plumbers, and he would just message them all day. And so he'd sign five to six of these every single day just doing this damn process right there, and he grew this to, like, a 500,000 per month business.
Now how did he do that? There's so many people that sell landing pages. There's so many people that sell websites.
This guy is not doing anything that nobody else is doing. Everybody can cold email. Everybody can go out there and message people and sell stuff.
What he did is he found a unique offer. And so as I come back to this video, what I've been trying to beat into your head this entire video is if you're struggling to create a business that works and you think it's really hard and you're not getting sales and it's you're having trouble scaling it wherever you are in the process, it's likely because your offer sucks.
When you first start your businesses or you're growing your businesses, about six months where you need to learn all the marketing methods, whether it's a video writing video sales letters, webinars, running Facebook ads. All this stuff is learnable in your first year.
Now that that's your initial hurdle. After that, it's the offer. It's just the offer.
If you've seen any businesses that become successful fast, it's usually ugly stupid businesses with ugly stupid offers that are doing what I talked about in this video. Like I talked about with the consulting.com example and my ecom course example, it didn't come down to any methods I was using.
It just came down to the offer. When it came down to high rows, what was the thing that blew it up? Having a different offer for that market.
When you look at all the health industry, everything that blows up there, it always comes down to having a new hot offer and scaling that while the market exists. Then the offer gets taken, and you don't see people selling turmeric or collagen anymore, do you? It's all peptides now.
When you see people that scale their businesses very, very quickly, it is never some secret super duper method. Yeah. Sure.
There are some people that reinvent the wheel and find some way to bot some cryptocurrency, whatchamacallit thing, and hack their way to lots of money.
More often than not, it's people that bring a new offer to the market that can be sold at high ticket. And then they sell the thing directly over the phone or through a video sales letter funnel that connects to a phone call. It's almost always that almost every single time.
So if you just research that then stop thinking about all the tactics and clever things you need to be doing and think more about your offer, you're going to have a lot more success. That's the video for today. Goodbye.
The Hook
The bait, then the rug-pull.
Alex Becker opens by promising he has nothing to sell, then spends twenty minutes making the case that almost every business that breaks past $10 million a year does it the same way: not with a smarter funnel, but with an offer nobody else in the market is running.
Frameworks
Named ideas worth stealing.
08:04model
Two Tiers of $10M+ Businesses
Long-term infrastructure plays ($10-50M+, requires real build-out)
Fast-build service businesses ($1-10M/year, buildable from a garage in weeks)
Becker splits businesses capable of sustainably passing $10M/year into two categories and says this video is only about the second, faster-to-build category.
Steal forDeciding which growth model to pursue before picking tactics — avoids over-building infrastructure for a business that should stay lean.
13:22concept
New Offer in an Existing Market
High-ticket price ($2K-$10K+)
Existing, proven-demand market
A genuinely new offer, not a copied one
The core thesis: profitable growth comes from combining a proven market with an offer no one else in that market is currently selling, rather than copying a competitor's funnel into a saturated offer.
Steal forFiltering a new product/service idea before building it — test whether 2-3 direct competitors already exist with the same offer.
17:37concept
The Boutique Test
Narrow to one specific client type
Charge more because you're the only credible specialist
Accept a lower revenue ceiling in exchange for near-zero competition
A way to keep scaling past the point where a generic service business plateaus, by hyper-specializing into a niche so specific no one else competes for the same client.
Steal forRepositioning a generic agency or consulting offer that has stalled around $500K-$1M/month.
CTA Breakdown
How they asked for the click.
VERBAL ASK
06:59product
“go to hiris.com/becker... first 30 people get a 30% discount”
Mid-video sponsor break framed as a value-add warning about broken Facebook ad tracking, backed with screen-recorded dashboard proof (undercounted call/conversion data) and a bold discount-code CTA card overlaid on screen.
A shock-humor cold open about masturbation unravels into a fifteen-minute argument that a quiet, undistracted brain — not more hours worked — is the actual lever behind outsized business success.
Two operators who've collected over $150M from cold ads run a live S-through-F tier list of every high-ticket funnel, then break down the offers, creatives, and show-rate systems actually working now.
A digital-products creator breaks down the five decisions — elimination, character, skill, ads, and mindset — that took her from $63 in her first year to a seven-figure month.
A paid-ads agency owner and a creator pulling 5,000,000 monthly organic views spend forty-six minutes turning scattered content and no offer into one sellable coaching program.
How a sales mentor who never pitches turns strangers into credit-card-out buyers — mapped stage by stage, from the ICP hiding in his captions to the phone script that gets a lead to pick up twice.
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