Which AI Automation Should You Build First? (The RACE Framework)
A live YouTube-comment Q&A where a $300K-a-month automation builder lays out the RACE framework for deciding which AI system a business should build first.
Posted
1 months ago
Duration
Format
Talking Head
educational
Views
1.6K
60 likes
57 · 43
Big Idea
The argument in one line.
When deciding which AI automation to build first, prioritize whichever stage of the Reach-Acquisition-Conversion-Expansion funnel it touches, since growing revenue has no ceiling while cost savings can only ever reach 100%.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
An agency owner or freelancer trying to decide which AI automation to pitch or build first for a client.
A solo operator using AI agents for real work who wants a framework for deciding what to automate versus keep human-verified.
Someone selling AI automation services who needs a mental model for prioritizing reach, acquisition, conversion, and expansion systems.
SKIP IF…
You want a step-by-step build tutorial — this is live Q&A commentary, not a build-along.
You're looking for a definitive AI tool stack — the presenter says he's still figuring out his own (Hermes, OpenClaw, Obsidian).
TL;DR
The full version, fast.
A creator running a $300K/month AI automation business answers viewer questions live, starting with how to decide which AI system to build first. His framework is RACE: Reach, Acquisition, Conversion, Expansion — build automations for whichever stage is weakest, moving top-down through the funnel. The deeper argument is that revenue growth has no ceiling while cost savings cap out at 100%, so growth-side automations (ad creative, cold email, speed-to-lead) beat cost-cutting ones, especially at a business's first touchpoint with a lead, where quality loss compounds directly into lost revenue. He also covers a human/agent task-verification workflow in Linear, handling critics after success, and a same-day stats review across YouTube, Instagram, and his paid community.
Free for members
Chat with this breakdown — free.
Sign in and you get 23 free chat messages on us — ask for the hook, quote a framework, find the exact transcript moment, generate a markdown action plan. Bring your own key when you want unlimited.
Channel format explained: solve a problem, answer a viewer question, brainstorm out loud.
00:29 – 02:52
02 · The RACE framework
Rafael's question on prioritizing AI automations; RACE = Reach, Acquisition, Conversion, Expansion, plus the growth-vs-savings mindset.
02:52 – 04:22
03 · AI verification workflow in Linear
Human vs agent task tagging; the bottleneck is verification, not capability.
04:22 – 05:31
04 · Succeeding invites critics
Why visible success draws pushback from people who haven't changed their own habits.
05:31 – 07:28
05 · The Meta Ads cautionary tale
Why AI shouldn't own a business's first lead touchpoint; offshoring analogy.
07:28 – 08:55
06 · Workload: then vs now
12-16 hour days in the past vs. fewer hours now thanks to systems.
08:55 – 13:07
07 · Where AI earns its keep
Reach and acquisition systems: AI ad creative, cold email, speed-to-lead; cold outreach/LinkedIn question.
13:07 – 14:27
08 · Grab-bag tangent
Sauna/ice recovery, Excalidraw link-sharing, a luxmaxing digression — mostly personal, not business content.
14:27 – 18:59
09 · Content strategy: evergreen bank
Content streak, competitors copying his exact playbook, plan to bank evergreen videos for future breaks.
18:59 – 22:22
10 · Tracker sheet / stats review
Screen-shared growth tracker across YouTube, Instagram, and Maker School; closes with same-day client wins.
Atomic Insights
Lines worth screenshotting.
The RACE framework — Reach, Acquisition, Conversion, Expansion — decides which AI automation a business should build first, moving from the top of the funnel down.
AI can technically do almost any task; the real bottleneck is how much of its output a human can verify, not what it's capable of.
You can only save 100% of a budget, but revenue growth has no ceiling, so growth-side systems deserve priority over cost-saving systems.
Automating a business's very first touchpoint with a lead is the riskiest place to cut corners with AI, because even a 5% quality drop there costs 5% of all future revenue.
Companies that offshored customer service to save money often reversed course once they measured the customer-satisfaction losses the savings caused.
When someone succeeds visibly, it proves success was possible, which removes the excuse other people were using to explain their own lack of progress.
AI ad creative collapses a 48-hour agency turnaround into a 30-minute self-serve loop for the person actually buying the media, which is a reach unlock, not just a cost cut.
Cold-email systems that scrape the web and personalize outreach at scale are a direct lever on the reach stage of the RACE funnel.
Being a great cold-email copywriter and being a great AI ad generator are converging into the same skill, since the AI ad is just a new medium for the same persuasion work.
LinkedIn outreach is still cold outreach — the channel changes, but the classification doesn't.
A verification-first workflow tags every task 'human' or 'agent' up front, rather than assuming AI should own a task end-to-end.
Publishing your exact playbook and pipeline in public gets it copied by direct competitors almost as soon as your audience is large enough for other operators to be watching.
Building a bank of evergreen, timeless-topic content in advance protects a creator's posting cadence during a trip or slowdown.
A channel compounding subscriber growth at roughly 3-4% a day scales to millions of followers within a year, which is why daily growth-rate tracking matters more than single-day view counts.
Takeaway
Growth systems beat savings systems almost every time
GROWTH VS SAVINGS
When deciding which AI automation to build first, prioritize whichever stage of the Reach-Acquisition-Conversion-Expansion funnel it touches over cost-cutting, because revenue growth has no ceiling while savings cap out at 100%.
02The RACE framework
Use RACE — Reach, Acquisition, Conversion, Expansion — to decide which automation to build first: work from the top of the funnel down, since it's the entry point for everything else.
A cost-saving system can only ever save 100% of what a business spends, but a revenue-generating system has no growth ceiling, so growth-side automations deserve first priority.
03AI verification workflow in Linear
AI's real limitation isn't capability — it's how much of its output a person can meaningfully verify before it reaches a client or goes live.
Tag every task as 'human' or 'agent' up front, and only let agent-tagged work run fully autonomous when the task has low verification risk.
04Succeeding invites critics
When someone succeeds visibly, it proves success was possible, which removes the excuse other people were using to explain their own lack of progress — expect pushback as a side effect, not a signal you did something wrong.
05The Meta Ads cautionary tale
Don't put AI at a business's very first touchpoint with a lead unless it performs as well as a human — a 5% quality drop at the entry point costs 5% of all future revenue, not just that one interaction.
The same logic explains why companies that offshored support to save money often reversed it: the cost savings were smaller than the customer-satisfaction losses.
06Workload: then vs now
Heavy manual hours are often a phase, not a permanent cost of running a business — once real systems are in place, the same output takes meaningfully less personal time.
07Where AI earns its keep
AI-generated ad creative collapses a 48-hour agency turnaround into a 30-minute self-serve loop for the person actually buying the media — that's a reach unlock, not just a cost cut.
Cold-email systems that scrape the web for prospects and personalize outreach at scale directly grow the number of eyeballs on an offer — another reach-stage lever.
The channel matters less than the classification: LinkedIn outreach is still cold outreach, and the skill that makes a good cold-email copywriter also makes a good AI ad generator.
09Content strategy: evergreen bank
Publishing your exact playbook and pipeline in public gets it copied by direct competitors almost as soon as your audience is large enough for other operators to be watching closely.
Build a bank of evergreen, timeless-topic content in advance so a break, trip, or slowdown doesn't stall the posting cadence an audience has gotten used to.
10Tracker sheet / stats review
Track daily growth rate, not just daily view count — a channel compounding at 3-4% a day scales to millions of followers within a year, which single-day numbers hide.
Glossary
Terms worth knowing.
RACE
A four-stage funnel framework — Reach, Acquisition, Conversion, Expansion — used here to decide which business system, AI or otherwise, to build first, moving from top-of-funnel awareness down to repeat-purchase expansion.
Speed to lead
How quickly a business responds to a new inbound lead after they submit a form or opt in; faster response times are correlated with higher close rates.
Maker School
The presenter's paid community/membership product for people building AI automation businesses.
Linear
A task and project management tool the presenter uses to tag work items as 'human' or 'agent' for AI-assisted execution.
Resources
Things they pointed at.
00:00productMaker School
02:32toolLinear
25:16toolExcalidraw
Quotables
Lines you could clip.
01:55
“You can only save 100% of the money that you make, but you can make a business 10,000% of the money.”
“It's not a question of capability. It's a question of how much work can you verify.”
reframes the AI bottleneck in one line→ IG reel cold open↗ Tweet quote
05:19
“The friend loses their excuse, which was that, oh, well, it's just not possible.”
sharp mindset line about success drawing critics→ newsletter pull-quote↗ Tweet quote
11:04
“Everybody now has the ability to produce AI advertisements. It's not necessarily the fact that it's an AI advertisement — it's what you do with the AI advertisement.”
clean answer to a differentiation objection→ TikTok hook↗ Tweet quote
The Script
Word for word.
Read-along
Don't just watch it. Burn it in.
See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.
17px
metaphoranalogy
Hey, everybody. Welcome to my daily updates channel where I show you guys how I'm making over $300,000 a month.
My goal is to get 500 k a month, and this video is basically gonna be a step by step breakdown on how I do it. I start everyone with some YouTube comment q and a, then I build and strategize in public before finally running you guys across my growth stats on YouTube, Instagram, and my products. This is my main channel over here at four sixty seven, and this is my daily updates one where I'm answering your guys questions starting right now.
So I'm gonna sort by new, scroll down to where it says a month ago, and then just get right to it. Let's see what we got here. Looks like the last one is this one right over here from Rafael Santos.
Rafael says, Nick, your content. Quick question, does Maker School cover how to figure out which AI automation to implement first in a business and the best approach to actually rolling it out? Because it can be applied across any department.
So I'm trying to understand how you prioritize. Okay. Which one to tackle first and which ones would deliver the highest impact?
Absolutely. And I've talked about this quite a bit, so I'm gonna leave this pretty light. But in general, the prioritization scheme you wanna use is race.
To make a long story short, the very first automations you wanna build for any business are ones that improve their reach, which is the total number of eyeballs that go on their business. Their acquisition, which is the total number of, let's see, acquisition.
The total number of people that opt in to some sort of offer. Okay.
It's not the eyeballs now, it's the people that sort of look and then get interested and curious enough to maybe fill out a form. Conversion, which are the number of people that then are actually paying you money for some service.
So even further down the funnel. And then the very end, expansion, which is your ability to upsell and then resell past clientele and customers. So any system that improves on one of these four levers is a good system to sell, and that's always the first thing that I would do.
And it's just because it's easier to make revenue for a business than it is to save the money, usually. You can only save 100% of the money that you make, but you can make a business 10000% of the money.
So it's just sort of like saving versus growth mentality, and I apply that to all the businesses that I work with. And this is thanks for answering my question.
No problem at all. Almost like the title was calling out to me. I wonder what this title is.
First client forty eight hours with $0. Sure. AI GOAT, thank you guys.
Very much appreciate it, Beyblade Knights. Thank you very much, Mate. Dearest beloved Nicholas, super interested in how you've set up linear with club coat hanger, maximizing your efficiency in the twenty four hours of a day.
I know you've mentioned it in previous videos in this vid, but will you be making a dedicated video on something like this? Are you still working at the kinks and trekking how you go with it? If not, I'd love a quick breakdown of how it works.
Yeah. I am still sort of figuring out the kinks, you know.
The core thing to understand now is that AI can technically do virtually anything you throw at it. It's not like a a question of capability. It's a question of how much work can you verify.
Because presumably, you are the final boss and the work needs to pass you before it goes to wherever you want it to go to. Your clients, you know, your your internal business systems and stuff like that.
We're not at the point where AI is good enough that it can just do it all with no supervision, obviously, so you need to be the supervisor. So the question is, and the bottleneck is no longer what work can you do and can you do all the work. It's how much work can you meaningfully verify and what is the system by which you do the verification.
So my flow in linear, which is just really a to do list, is essentially I have the ability to tag each task that I create, like set up new landing page for Claro with human or agent.
And if it's agent, depending on the sort of task, I can then either have it go full auto, which is quite rare, or do q and a. So my big thing is now I just need a way to verify the outputs very efficiently. And in general, every day I'm verifying like five to 10 of these AI outputs for various small tasks.
But I'm finding that like sometimes I need more context on the task in order to do it. Sometimes I need more verification. Some tasks have more verification needs than others.
So, yeah, I don't really wanna make a video on something that's like super half baked. Haven't touched on Hermes opaquel obsidian. I don't know.
I just don't really think they're super valuable, so that's why. And thank you very much on the skin. It's it's been pretty rough the last few days, but yeah, got some intense pulsed laser to it, and it's kinda made me flare the hell up.
The other realization getting better. Consciousness, thanks sharing. People would critique you because it's easier to put you down for going after your goals than changing their mindset and their habits and going after what they want.
Yeah. In general, I think this is a good realization when you start succeeding in virtually any area of your life. A lot of people will come out of the woodwork and, you know, try telling you that what you're doing is stupid or wrong or whatnot.
And it's really just a self reflection, you know. When you show that something is possible, it shows that they are not doing what the when you show that something is possible, it shows them that something is possible too, which removes the primary excuse for why they did not accomplish it as well.
If you have a friend in business and you start making a load of money, whereas this friend has been throwing everything at the wall for the last ten years and nothing's sticking, you start succeeding, the friend doesn't. The friend loses their excuse, which was that, oh, well, it's just not possible. It's too hard, and so on and so forth.
Right? And people react very violently to not having an excuse.
So don't worry too much about that. Rodrigo says, what do think about an AI system and agents that call Meta Ad leads instantly and books the appointment with them and offering that to businesses that are running Meta Ads like agencies, local businesses, clinics, etcetera. What other options are that offer stuff like this to improve the conversions or show rates?
In general, I think your idea behind offering systems that improve acquisition on the r a c e race diagram that I was showing you guys earlier is great. But this is an example of a very stupid system.
This is the entry point. This is the entrance to your entire business. And what you're doing right now is you are building like a really shitty entrance.
It's almost like your storefront or your sign. The very first kind of interaction that a customer will have with you is now probably gonna be lower quality. If it performs at even a a 5% lower quality of like a human employee, despite the fact that it's cheaper, you've just lost 5% of your revenue.
That's 5% of all of the money your company will ever make. So previously, you're at a $100,000 a month. You're you're you're gonna expect to go to $95,000 a month, basically, off the the get go, unless this solves a major bottleneck in your ability to respond.
So the point that I'm making is the money that you save by having AI do all of this is usually not worth the money that you lose by having AI do all this.
Does that make sense? It's like why a lot of companies went to offshoring and outsourcing work to lower cost of living countries, where people also struggle, let's say, with the language of their customers. And then now have sort of taken back a lot of these offshore and outsourced departments.
Simply because they found, yeah, we saved a lot of money, but we've also significantly lost a lot more in lost customer satisfaction. Customers aren't coming back anymore.
Everybody thinks our service is shit, and so on and so forth. So it's it's like a growth versus savings mindset. Right?
Why would you try and save on literally the most important part of your business? If anything, that's where you should invest as much time and energy and money. Anyway, CloudHD says, how much do you work per day on average when you're building up the business on the business itself?
At least twelve hours a day, almost every day. We're talking, you know, I would wake up at five, 6AM in the morning, and then I would be working until at least six, 7PM usually. Some days, you know, I I sacrificed on my sleep and my quality of life sixteen, seventeen hour days.
I'll be honest, it wasn't like crazy hustle culture. You need to understand that for the most part, I was just like sitting in front of my computer, right, burning out my retinas. But it's a different sort of work.
It's more like energetically exhausting. And then the work that I was doing as well, when I was going door to door, it was like, obviously, I was like physically opening a door, shaking a person's hand, having them spit on you.
That was pretty rough. But yeah, I would say like for most of my working career, you know, vast majority of the work has been in front of a screen in some way shape or form, and spend at least twelve hours a night. In recent years, I've finally been able to take the foot off the gas there and I've built up a set of systems where I focus almost predominantly on things that actually move the needle.
Almost every waking moment of my time is spent in some way shape or form in distribution of my revenue. So no longer do I spend twelve, sixteen hour days. I think I'm also a little bit more mature.
I have a, you know, relationship now. I, you know, I I I I work with my health a fair amount. So how would you integrate AI as your growth operator for creators with info coaching offers to gain maximum leverage, especially with zero social proof, just AI and marketing in general.
So how would you input integrate AI as a growth operator? I would focus on building systems with AI that allow me to get more reach.
So these are gonna be things like ad creative systems, you know. AI ads are crushing it on Meta right now.
We're trying a couple and we're not doing the one the most wonderful job, but they're they're so easy. Think about the production bottleneck this removes if you go from a system where all of the ad creatives currently being made by designers that are dragging and dropping stuff on Canva with forty eight hour turnaround times, to systems where hell, the person doing the freaking media buying themselves can just spin up a quick ad.
Right? Like, in in in thirty minutes max. Think about the turnaround time on like iteration as well.
It's crazy. So I mean, like, that's a reach based system. Cold email based systems where you have AI scour the web and develop massive lists of people, and then personalized icebreakers and pieces of outreach to them.
That's a massive unlock on the reach side. Now you have way more eyeballs on an offer of your business. And then I just quarked my way down.
From acquisition, it's like, hey, what's the speed to lead system? Are we fully squeezing the juice out of every lead that comes in? Are we actually capable of, you know, calling them within a minute, let's say, of the inbound offer?
If the answer to that is no, you can build systems that improve your ability to do that. Not AI systems that call, but maybe systems that the second somebody fills something out, quickly reads through all the form entries, writes some sort of personalized text message that says, hey, you know, know, Clow here just got your thing.
I'm gonna call you in thirty seconds. You know, now you have the perception of immediate, you know, customer satisfaction, right?
You just reached out to them. You just sent them an email. You just sent them a message.
You blast them across all platforms. There's no way that they're not going to be utilized if they fill out your offer. Same thing on conversion and expansion.
Hey, Sperry. How you doing, man? I reposted your x thread earlier.
It was so funny. Glad this is back. Interested in starting to sell ad creative with these video models.
How did you differentiate from all the other agencies adding these deliverables? I think it's about tasteful usage of AI, really.
But I don't know enough to be confident to advise you here. How would I differentiate from the other agencies that are adding ad based deliverables? I mean, everybody now has the ability to produce AI advertisements.
Right? It's not necessarily the fact that it's an AI advertisement. That's just kind of the medium.
It's what you do with the AI advertisement. So I think if you were a great cold email copywriter, you'd be a great AI ad generator because now they're basically the same thing. If you just look at your zygomatic and see you're not at reach maxing enough.
Well, yeah, that's funny. I have a question for you. Thanks, Ryan.
Do you think cold outreach is dead or should we use linked ink? Yeah. Cold outreach is dead, Barry.
No. Obviously not. First of all, there are lot of mistaken assumptions here.
I mean, of do I think cold outreach is dead? No. And nothing is ever, like, alive or dead, really.
It's just shades of gray. Or should we use LinkedIn? LinkedIn is cold outreach.
Right? Like, when you say LinkedIn, I'm thinking you're sending cold DMs via outreach. So inside and inherent in your assumption is that LinkedIn is not also used for cold outreach, which it is.
Then you also misspelled LinkedIn. But all of it is quite funny, so that's fine. Jaden says, we acknowledge maxing.
Wirtius says, if you don't sleep well, use the sauna. It helps to mimic some of the effects of sleep. Make sure to ice your balls.
Yeah. I tried icing my balls. I went to the sauna with a little ice pack.
It's got a little penguin on it. I don't know why the hell I did it, but, you know, my sauna is like coed. So So there's guys and girls in there.
And I was just there in a little ice pack, and I was like, is there some chick and some dude? I'm like, it's funny.
Normalize icing your balls. Leo says, would you be willing to consider releasing your links for Excalidraw so we can make flashcards out of them or read them? I certainly would treasure in value.
Yeah, it's a great idea. I actually used to do this. And if you click on the video description, I I used to have all of these lucid charts totally available that you could go through.
The issue is I run into sword limits pretty quick and then I have to delete everything. So I don't know. Maybe I can build some sort of system that does this.
Thank you, d d s. Much appreciated. The main criticism of the Luxmaxing is not the actual concept of getting more attractive.
Okay. Before I say this, I should note, somebody asked me about my opinion on lux maxing and clavicular, and then I went into like a big rant for a few minutes.
If you wanna check that out, just watch that video. It's the how to land your first client, forty eight hours once. That's why everybody's saying this.
Main The criticism is not the actual concept of getting more attractive. It's the promoting of drastic measures to improve your looks that are often harmful and backfire, like hitting your cheeks with a hammer to cause minor damage to make it grow, or promoting surgeries that won't even guarantee that you look better, but also one if they fail, they have really bad side effects.
But the general idea of improving your looks, taking care of yourself, etcetera, is usually accepted. And yeah, I don't know. I mean, taking care of yourself, yeah, but like like improving your looks, I I don't know.
A lot of people get like nose jobs and stuff, and then people are like, oh, she got a nose job. What the hell? I I don't think people are fine with that.
How about a lot of plastic surgeries out there? People will judge you very intensely when they figure out, you know, especially as like a young woman or something, you got a plastic surgery. I don't know, breast augmentations.
You know, a lot of people would have considered these quite drastic a few years ago. And, obviously, they're more normalized because there's now lower risks and so on. But, yeah, I mean, I I don't think people in general have normalized wanting to improve your station in virtually anything.
As unfortunate as it is, there's always gonna be some some pushback to that if we're talking general public. But, you know, I think more people are obviously being introduced to the concept and the ability.
And I mean, like, humans wanna just be better. Right? That's kind of the core thing.
So I don't know. Maybe I'm totally full of shit.
Okay. That's that for the q and a.
I have to cut it short today just because I'm going to the gym with my mom and dad, and then I gotta say goodbye and heading off to a hotel. So why don't I very quickly just cover what I did yesterday? We've now been on a content streak for the last, I think, four or five days.
And I need to find a way to keep it up to that because it's been great. Technically, I published two videos this day. But, you know, if you think about it, it was like here, here, here, here, here, and here.
So it's like six days now. I really wanna hit a week. Ever since I did, my total views have been up to about a 110 k every forty eight hours, and then my sub count has kinda gone hasn't gone through the roof because I haven't made a lot of subs here, but Maker School memberships and sign ups and stuff have, which is nice.
Also, shout out to Sam Jackson, Sebastian Landrese. I've watched your videos, and then Viral Raids here as well, which is cool. So, obviously, that's that's pretty good.
I was thinking about iterating on that website thing and then basically doing the same thing that I did with Fable but with Codex. You know what I realized? Somebody copied me and immediately got like 10 x the views on x.
They did exactly what I did on Fable and then they just like, Winston repeated it on x and then just way over performing, which blows. Which kind of sucks because I love working in public, but everybody's just like copying and pasting my shit and then getting more views than me. It's my own fault, really.
I should have been capitalizing on all of this and, like, putting all of that everywhere, but I'm not I don't know. Been thinking a little bit about that recently, you know, like, life is quite public now, and all of the minor strategic approaches that I'm taking are basically immediately duplicated by thousands of people.
Initially, it wasn't a very big deal because I was quite small in the grand scheme of things, but now I'm big enough. And I think the signal is high enough, and it's clear enough to a lot of, like, higher level operators that they're just like, you know, have that AI grab that transcript.
What's new in next video? Can I implement that? If so, okay.
Great. Kinda, you know, like anything takes the fun away from it. But, I mean, like, still really enjoy sharing stuff with you guys and answering questions and whatnot.
It's just maybe I'll have to dial a little bit back on, like, the strategic stuff that I'm doing. And the very first time I did this, I actually showed, like, my whole content pipeline and all the videos that I had coming up. And like, within a week, I just saw a bunch of people that were my direct competitors just rinsing.
So anyway, I'm not gonna bitch and moan about it. I actually I had a lot of fun doing this stuff, and I made a tremendous amount of money. So what the hell am I supposed to be why am I complaining?
But yeah, that was kinda unfortunate.
Just goes to show I need, like, some better pipeline to, like, maybe get all this stuff out internally before iterate on it super rapidly, then figure everything else out later.
I don't know. So that's a little bit of tactical thinking.
But yeah. No. I'm gonna I'm gonna have to do some more videos on whatever the hell over the course of the next few days because I I really wanna hit at least one week of consistent daily posting.
And then I want to build up a bank of evergreen content that I can publish at any time while I'm away. I think that's gonna be really important.
You know, I was considering what do I do next time I go on a trip somewhere and I can't bring my whole setup?
I actually have my whole setup with me. I just can't sort of use it in my parents' place because it's like a little smaller, but what sort of signal am I gonna send to the YouTube algorithm if I just, like, disappear for, a month?
Not only the YouTube algorithm, but also my followers and my audience and stuff. It's tough to get the ball rolling. And like anything, it's a flywheel, but I just don't wanna, like, have to ever suffer that again.
So I was considering get really locked in, get a nice setup, and then just, like, record 20 evergreen videos on various subjects that are never ever going to be never really go out of style.
What are the ones that don't kinda go out of style? Well, for instance, things that are, like, about being that a process of like getting big in business.
Things that are about like timeless concepts that I think that I've like understood. Things that I don't anticipate will perform very well because they're not gonna be like very viral, but they will probably be good for book nurturing and then just improving, I don't know, my reputation more broadly.
Things like case studies based off the businesses that I've worked with and stuff like that. These are things that are in the past. They're not really in the future.
And so I can schedule these out six months from now. Doesn't really matter. And I can just have a bunch in the bank for when I step away.
And I think as long as they're high quality, they'll stand this test of time and I'll continue getting views on them for many years. So, yeah, that's sort of what I'm thinking. Okay.
Anyway, let's do some tactics. Sorry. Let's do some tracking.
This is the tracker sheet. I've been doing this now for over three weeks. And as you can see, we've run a lot in following across virtually every domain.
I always love doing this just so I can, like, look back and see the growth. It's it's very nice. Unfortunately, we didn't crack one k sub growth today.
Just a little on the lower end. But whatever. What are you gonna do?
It's like 900 today. The daily updates channel, if I go back to dashboard here. It's 19 at five nine five, so we grew 60 something.
Quite a big jump there. Instagram. Let's see how big of a jump we talked there.
Five forty two seven four nine. Five four two seven four nine. So we've grown 1,500, I think, 1,500.
So not very big there. Just mid middling growth, three three zero nine.
And that's 1.91% there. And then as you can see, Maker School did grow very significantly, which is nice.
And Maker Zero, first of all, how many freaking people you got here? Four, six, seven, three?
What sort of a growth rate is that? And then we're still positioned too, which is nice. 20%.
So we went from 15 to two thirty two to five sixty two to nine thirty one to thirteen forty five, 2,700, thirty eight eighty, and then four six seven three. So obviously, we're dying down a bit in percentage growth. This was the biggest jump.
It's the day that I published a video that did quite well. We had a little bit of knock on effect, and I think, yeah. But if you think about it, even if we grow, like, don't know, we have a hundred and seventy days left in the year.
If we're at, forty five, and then I go one point, I don't know, 05%, and I can grow at 5% every day for the next hundred seventy days, I have, like, 2,000,000 by the end of the year. Actually, no.
That's way too much. Maybe, like, two. I'll have, you know, I need, like, a three or a 4% growth rate, I think.
Yeah. I mean, like, a 32% growth rate, 3.2, which I think is doable.
I mean, like, my size isn't that crazy. Obviously, up here but, you know, if you look at, like, Maker Zero, let's actually go back here.
My school network growth has been 420, which is about 10% of my group size in the last seven days.
Right? So it's like 10% of that came directly from school.
So mathematically, I grew 2% from school, 4.3%, 10%.
Probably not equally, but, you know, hopefully you get my point. I think I could probably, like, be 3.2. And if I were to do that, I would just be printing.
Yeah. That's wild. Anyway, to anybody that joined Maker School in the last twenty four hours, hello.
Thank you. Really appreciate it. We're doing some great things there.
Somebody just signed a $7,000 deal. I was just reviewing a post.
We have people signing 7,000 deals every day, but, you know, after after you get to a certain point, you're kinda just like, I posted so many of these.
Who even cares? Yeah. In particular, Nick Rugio, but closed a $6,900 deal.
Had somebody else closed, like, a $3,200 deal? Somebody else closed a $4,000 deal, Jonathan?
Yeah. We had a lot of people coming in and doing a of closing. So if guys wanna join that club, definitely check it out.
Other than that, I'll catch all y'all later. Thank you very much for your time.
The Hook
The bait, then the rug-pull.
A viewer asks the question every AI-automation builder eventually hits: which system do you build first? The answer arrives inside a live, unscripted comment-reply session — a four-letter funnel framework, a warning about automating the wrong end of a business, and a same-day stats pull to prove the growth math actually works.
Frameworks
Named ideas worth stealing.
01:19acronym
RACE
Reach
Acquisition
Conversion
Expansion
A four-stage funnel used to decide which automation to build first for a business — start with whichever stage is weakest, working top-down.
Steal forprioritizing which AI system or automation to build first for any business
CTA Breakdown
How they asked for the click.
VERBAL ASK
21:43product
“if you guys wanna join that club, definitely check it out”
soft, low-pressure plug for Maker School folded into a closing anecdote about client deals closed that day
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
Add Modern Creator as a preferred source and Google shows you more of our breakdowns in Search, Top Stories, and AI Overviews. It only changes what you see, and you can undo it in your Google settings anytime.
Add to Preferred SourcesOpens your Google source preferences with us pre-loaded. Tick the box and you're done.
A 30-minute unscripted Q&A where a $300K/month consultancy owner answers subscriber questions on cold email, pricing, and AI models, then makes the case for staying a generalist early and niching down only once growth stops compounding.
A daily-updates vlog where an AI automation consultant answers subscriber questions live, argues boring blue-collar service businesses beat a white-collar hourly job, and closes by pulling up the actual spreadsheet behind his growth numbers.
A daily-vlog walk through comment Q&A, an unscripted business-building session, and the once-a-year discount math that adds $50,000 to a $300K-a-month business in a single day.
A 31-minute live Q&A vlog where a $4M/year operator tears down cold email copy, lays out a RAG knowledge-base pattern, and explains why building a brand before a business is the slowest path to cash.
00:19
00:41
01:01
01:15
01:49
01:58
02:14
02:39
03:12
03:29
03:46
04:08
04:20
04:39
04:53
05:10
05:45
06:00
06:17
06:34
06:50
07:24
07:41
07:52
08:14
08:48
09:05
09:21
09:38
09:55
10:12
10:45
11:02
11:19
11:36
11:52
12:03
12:21
12:35
12:55
13:16
13:50
14:08
14:27
14:36
14:57
15:15
15:31
15:47
16:04
16:21
16:54
17:11
17:28
17:45
18:01
18:18
18:35
18:57
19:21
19:43
19:58
20:16
20:32
20:49
21:01
21:29
21:40
21:49
22:13
29:58
33:46
39:42
32:15
28:23
31:30