09:14Myron Golden · Talking Head
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June 15thThe argument in one line.
Wealth is produced by subconscious programming rather than conscious effort, so lasting financial change requires recognizing, removing, and replacing the beliefs installed by people who loved you but never built wealth themselves.
Read if. Skip if.
READ IF YOU ARE…
- You've read multiple books or taken multiple courses on wealth-building and keep reverting to the same financial habits despite knowing better.
- You're faith-driven and want a wealth framework built explicitly on biblical language and principles rather than secular self-help terms.
- You've noticed you talk yourself out of good opportunities (deals, partnerships, raises) right as they get close to working out, and suspect it isn't really about logistics.
SKIP IF…
- You're looking for tactical, step-by-step marketing or business instructions — this is a mindset framework, not a how-to.
- You're not comfortable with a heavy biblical framing and a direct-address preaching style delivered to a live studio audience.
The full version, fast.
Golden argues that education, hard work, and family background are not what separates rich people from poor people — subconscious programming is. Because all major life results are produced automatically by the subconscious mind, conscious effort alone (reading books, trying harder) cannot override beliefs installed years earlier, often by well-meaning parents or mentors who never built wealth themselves. He teaches a four-step process: realize your programming is a seed that determines your results, recognize where each belief came from, remove the beliefs that no longer serve you, and replace them with prosperity-oriented beliefs, including permission to want money without justifying it through charity. The video closes with a pitch for a free sales-mistakes guide and an upcoming sales course.
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00:00 – 04:17
01 · The rich/poor question
Cold open: Golden poses the question of what really determines wealth, dismisses education, hustle, family, and opportunity, and reveals his answer — programming.
04:17 – 08:43
02 · Programming beats effort
Discloses the company only did $6.5M in revenue through May while 'playing way more than is convenient,' does the math against a $100k/year earner, and states the two founding assertions: results are produced subconsciously, and you can't act consistently against your own programming.
08:43 – 13:24
03 · The Mac vs PC operating system analogy
Draws two computers on the digital whiteboard to explain programming as an operating system: the OS decides what software can run, and a 'failure operating system' turns even good success material into an error message.
13:24 – 17:59
04 · Financial proprioception
Tells the story of an $18,000 biohacking machine and a golf-training insight about proprioception, then extends the concept to money: the subconscious can block a vetted business opportunity the same way the body protects against re-injury, using a grandmother's 'you can't trust people' belief as the example.
17:59 – 22:36
05 · Where beliefs come from: confirmation bias
Explains that beliefs formed in early childhood get treated as truth, and that confirmation bias causes people to keep collecting evidence for programming they never chose.
22:36 – 27:07
06 · George and Judy: the reprogramming event
Tells the 1995 network-marketing story of skipping a 'leadership school' reprogramming event out of overconfidence, while a couple who attended it went on to earn 10x his income within a year.
27:07 – 31:31
07 · Step 1 — Programming is the seed
States the first step of the framework: your current programming is a seed, and the seed determines the root, shoot, and fruit — you can't harvest a different result from the same root system.
31:31 – 36:16
08 · Step 2 — Recognize the source
Illustrates recognizing where beliefs came from with two personal examples: rejecting pork and shellfish over parasite research, and initially resisting then adopting Wim Hof-style cold plunging after watching testimonials.
36:16 – 40:55
09 · Step 3 — Remove: guarding the five gates
Walks through removing programming via a biblical 'guard your heart' framework: the sound gate, sight gate, schedule gate, standard gate, and start-over gate, illustrated by erasing and redrawing the whiteboard diagram.
40:55 – 44:05
10 · Step 4 — Replace: money, entrepreneurship, and inheritance
Argues against needing to justify wanting money through charity, claims entrepreneurship contributes more than charity, and reframes wealth-building as building an inheritance for descendants using Proverbs.
44:05 – 45:41
11 · Free gift offer and close
Pitches a free guide on the seven biggest sales mistakes at salesmovesgift.com, teases an upcoming sales course, recaps the four-step framework, and signs off.
Lines worth screenshotting.
- All major life results — health, money, relationships — are produced by the subconscious, not by conscious effort or trying harder.
- Two people can start the exact same business on the exact same day and get 10x different results within a year purely because of what's programmed in their subconscious.
- Reading a success book does nothing if your subconscious is still running a failure operating system — the input just produces an error message.
- The body has a financial version of proprioception: it will block a good business opportunity the same reflexive way it protects a joint from an injury it remembers.
- You don't believe things because they're true — you experience things as true because you already believe them, then hunt for evidence to confirm it.
- A single reprogramming event, like a weekend training, can compress a year of business growth into two days by breaking old operating assumptions rather than adding new tactics.
- Your current beliefs are a seed: whatever root system grows from it will produce a matching fruit, so you can't harvest a different result from the same root.
- Most limiting financial beliefs were installed by people who loved you and were trying to protect you from loss, not by people trying to keep you poor.
- Refusing to justify why you want money — instead of performing altruism to make wealth acceptable — removes a subconscious brake on earning it.
- Believing all rich people are evil while wanting to be a good person guarantees you'll never get rich, because people don't work hard to become something they despise.
- Cutting news consumption doesn't mean losing awareness — anyone with a habitual news habit in your environment will surface anything that actually matters.
- Treating money-making as something that must be justified by feeding the hungry or serving others is itself a piece of poverty programming.
Programming decides your results before effort does
MENTAL MODELS
Wealth outcomes are set by inherited subconscious beliefs, so lasting change comes from recognizing, removing, and replacing that programming rather than trying harder.
01The rich/poor question
- The usual explanations for wealth — education, hustle, family, opportunity — are secondary; subconscious programming is the variable that actually decides outcomes.
- Results follow programming, not intention: wanting a different outcome doesn't change it if the underlying belief system stays the same.
02Programming beats effort
- Two people can log the same hours and one still outproduces the other many times over, because effort scales linearly but programming determines the ceiling.
- Admitting a slow revenue period out loud, in the middle of teaching a wealth framework, is itself evidence that results and self-worth aren't the same thing.
03The Mac vs PC operating system analogy
- A subconscious belief system functions like an operating system: it silently decides which strategies you're even capable of running, regardless of how good the strategy is.
- Consuming more good information does nothing if the underlying operating system rejects it — the input just throws an error.
04Financial proprioception
- The body can block a person from taking a good financial risk the same reflexive way it protects a joint from re-injury, even after the risk is fully vetted.
- Beliefs inherited from people who never built wealth themselves can quietly override a person's own due diligence on an opportunity.
05Where beliefs come from: confirmation bias
- People don't believe things because they're true; they experience things as true because they already believed them, then filter evidence to match.
- That filtering habit is why the same seminar or book lands completely differently for two people with different starting programming.
06George and Judy: the reprogramming event
- A single reprogramming event can compress a year's worth of unlearning into two days, if it targets belief rather than tactics.
- Skipping the mindset work because you feel 'already motivated' is itself a symptom of the exact programming that produces slower results.
07Step 1 — Programming is the seed
- Current beliefs function as a seed: whatever grows from them will match the root, not the outcome someone hopes for.
- Fixing outputs without addressing the root belief just produces a different-looking version of the same result.
08Step 2 — Recognize the source
- Most limiting beliefs were installed by people trying to protect you from loss, not people trying to hold you back — which is why they're hard to question.
- Testing a belief against a real result, instead of just repeating it, is how an old belief actually gets re-evaluated.
09Step 3 — Remove: guarding the five gates
- Removing old programming means auditing inputs on purpose: habitual language, what you consume, and what you tolerate around you.
- Swapping hedged language like 'I'm trying to' for a direct 'I am doing it or I'm not' is a way of refusing to rehearse an old, uncertain identity.
10Step 4 — Replace: money, entrepreneurship, and inheritance
- Needing to justify wanting money by tying it to charity is itself a piece of scarcity programming — wanting more doesn't require a moral alibi.
- Framing wealth-building as something built for descendants rather than personal consumption changes the emotional weight of the goal from indulgent to structural.
11Free gift offer and close
- A free resource offered after a long stretch of substantive teaching, rather than up front, is a soft-CTA pattern: earn trust first, then make one specific, low-friction ask.
Terms worth knowing.
- Financial proprioception
- A subconscious ability to sense and avoid financial risk or opportunity, the way physical proprioception protects the body from repeating a past injury.
- Confirmation bias
- The tendency to treat information as true because it matches beliefs already held, then to seek out only evidence that reinforces those beliefs.
- Automatic mind / manual mind
- Terms for the subconscious (automatic — produces results without conscious control) versus the conscious mind (manual — cannot override the automatic mind long-term).
Things they pointed at.
34:10productWim Hof (breathwork / cold exposure method referenced)
Lines you could clip.
10:00
“If I take Mac software and I attempt to run it on a PC, all I'm gonna get is an error message.”
24:10
“They didn't let their current programming sabotage their future success, and I did.”
41:40
“If our primary objective for making more money is for other people, we'll never be rich... in reality, we don't like other people that much.”
29:10
“The fruit and the shoot is always gonna match the root, and the root's always gonna match the seed.”
38:20
“Radical is what produces results in your life unconsciously.”
Word for word.
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metaphoranalogystory
00:01If someone were to ask you, what is the primary determining factor to whether you are rich or poor, what would your answer be?
00:15Would it be the amount of education I have? Surely.
00:18It's gotta be the amount of education. Would it be well, how hard I work?
00:25Surely, I've got to work hard if I'm gonna get richer. Would it be would it be, well, you gotta come from the right family. Would it be, well, somebody's gotta give me an opportunity.
00:35Like, if someone were to ask you, what's the primary determining factor of whether you become wealthy or not? When I say you, I'm talking about you.
00:44Everybody tap yourself on the chest, say me. Me. Okay.
00:46I'm talking about you. What would your answer be? Because I'm gonna tell you what my answer is.
00:51Now, obviously, God. Okay.
00:54Great. We've got that established, but then you gotta do your part. God's already done his part.
00:58How do I know he's already done his part? Because it says, the Lord gives you the power to get well.
01:02So he already did his part. Now it's your turn. He's like, okay.
01:07Here's move number one. You'll move. Okay.
01:10I'm going to say the primary determining factor above all other factors is your programming. Your programming.
01:21Now what does that mean?
01:25Before I even get over here and start drawing on my digital blackboard, I'm gonna make a I'm gonna make an assertion.
01:33A couple of assertions. Number one, all of our significant results are produced on a subconscious level, which is why trying doesn't matter.
01:49When you start experiencing success in any area of your life, it's not because you're trying harder.
01:59It's because you've reprogrammed something that used to not work with a new program that does work.
02:08All, like, all of our results, all of them are I'm gonna give you all such a beautiful illustration. It's gonna it's gonna be all of your results are produced on a subconscious level.
02:20So I was talking I did some analysis of I didn't do it, but somebody on our team did. Some analysis of our business through the first five months of the year.
02:30Revenue is a little down. I've been playing a lot this year, keeping it real, taking full responsibility. Like, we were only at $6,500,000 in revenue through May.
02:40And I know that sounds Yeah. I know.
02:43If you feel really bad for me, I get it. I get it. That's not that's not my point.
02:47My point is playing way more than is convenient for building an 8 figure business and working part time and stressing about nothing.
03:03Financially, we still produced in the first five months of the year $6,500,000 in revenue.
03:13Now if a person makes a $100,000 a year, in ten years, they'll make a million dollars, which means, right, in a hundred a hundred thousand dollars a year.
03:28In ten years, they'll make a million dollars, which means if they're gonna do $6,000,000, it's gonna take sixty years at a 100,000 And the difference between those two people is not that one was working harder.
03:40Because I promise you, if you're making a $100,000 a year, you're working harder than me. I promise you you're working harder than me.
03:47And I'm not bragging. I'm not bragging. I'm I'm I'm attempting to show you something that all wealthy people know.
03:55And programming has way more to do with it than how much effort you're putting in. Now, I'm gonna give you an illustration.
04:06Oh, I I only gave you one assertion. One assertion. All of your results, all of the major results in your life, health results, money results, relationship results, they are all produced on the subconscious level, the programming level.
04:20They're produced based on the programming of your subconscious mind. I like to call your subconscious mind your automatic mind.
04:36Your I like to call your your conscious mind, your manual mind. Your manual mind will not override your subconscious mind and produce results that your subconscious mind is not programmed for.
04:51It can't. Not long term. Why?
04:53Here's the second assertion. I will never behave consistently in a way that is inconsistent with my programming.
05:03That's why when people attempt to produce a result they've never produced, they always reset almost they don't always, but almost always reset and go back to the way they used to do things because they didn't reprogram their subconscious.
05:21You know, we have we have a sympathetic nervous system, and then we have a parasympathetic nervous system. The parasympathetic nervous system is part of our nervous system that operates in the background.
05:30It's a part that keeps your heart beating. It's part that keeps like, it just it just does. Well, guess what?
05:34The mind is the same way. We have the conscious mind or the manual mind and the subconscious mind or the automatic mind.
05:43Whether or not you produce wealth in your life or whether you produce struggle, those results in different people are both automatic results.
05:56They're automatic outcomes. Consciously working against them is almost always a waste of time.
06:08Wow. Almost always a waste of time then, Myron, are you saying it's hopeless? No.
06:12It's not hopeless. You just have to do something different than consciously working against them. There is something that your conscious mind can do to change it, and I'm gonna show you what that is.
06:20But before I do, I'm gonna give you an illustration. I just so I forget which one of these it is.
06:31I think it's that one. I was right. Okay.
06:34So so you don't even have to remember how to use your own stuff, and you can still succeed. It's amazing.
06:39Okay. So let's say you've got a computer with a little keyboard, little monitor, and you got another computer over here with a little monitor, little keyboard.
06:57K? So you got these two computers. Let's say this is a Mac and this is a PC.
07:05Now one of the primary differences between a Mac and a PC is the OS.
07:12What does OS stand for? Operating system. Operating system.
07:14Now what is the operating system on a computer? What is its job?
07:20The a job of an operating system is to tell the computer, my operating system don't talk to me.
07:28It operates in the background. And what it does is it tells the computer what software it can run and what software it can't run.
07:37And so if I take PC software and I attempt to run it on the Mac, all I'm gonna get is an error message.
07:48If I take Mac software and I attempt to run it on a PC, . And see, what you don't realize is you've already been programmed.
08:00Okay. Let's do it like this.
08:11K? What if your mind were a supercomputer?
08:17And it is.
08:20What if all of the results in your life I've never drawn one of these before.
08:28Pray for me.
08:31Were a put some gears in here. I don't I don't know how they work.
08:37We're a three d printer. And then all of a sudden, you're . So what if every result in your life, your wardrobe, your car, your house, your relationships, your income, what if all of the results of your life were produced and printed out, three d printed based on the software you're running in your mind?
09:01So first first thing we gotta understand is this. What the reason personal development does not work for people it does not work for, whether it be a personal development book, personal development seminar, personal development training, personal development live event, personal development coach, is because you have in your mind already running a , and somebody gave you some success software and all it can produce for you is an error message.
09:39And so what happens is you read whatever success book they tell you to read. And you're like, that was really great.
09:48I know I'm gonna be successful now except every fiber of your being see, okay, is fighting against it unconsciously. And your subconscious programming will not allow you to run that programming.
10:01So you keep three d printing the same old junk you've been three three d printed yesterday and last month and last year and the last decade. You keep repeating yesterday because you haven't reprogrammed your mind, your subconscious mind.
10:13So okay. See, here's the problem. When we say mind, we think brain.
10:21But mind your your mind is not just in your brain. Your mind is in every cell in your body.
10:32Okay. Wait. So in in in in physical therapy and doc, you're you're a medical doctor, you can you can confirm or deny what I'm about to say whether or not it's true.
10:43In physical therapy or in physiology in phys in human physiology, there is a concept known as proprioception.
10:53Proprioception is your body's ability to move in space in a particular way.
11:02So do you ever notice for those of you who are basketball players, where are my basketball players at? Okay. So we got a bunch of basketball players.
11:07Do you ever notice sometimes you're playing basketball and you can't miss?
11:13And sometimes the bucket seems like it's as big as a symbol and you can't make one. Do you ever for my golfers, where are my golfers in the room?
11:21Okay. A couple. So did you ever notice that sometimes when you're playing golf, it feels so effortless?
11:27It's like you just the ball just explodes off the face and you're like, that was amazing. Right? And then other times you go play and it's like, have I ever touched a golf club before in my life?
11:39And so because I bought this piece of biohacking equipment, it was a piece of medical equipment.
11:45In fact, when I got trained, I went to Texas. I was there for five days with all these medical doctors and physio physical therapists and chiropractors. We're all getting trained on this machine.
11:53And only reason I was able to be there is because I bought one of these, like, $18,000 machines. So they say, you can you can come to the training. I'm like, okay.
11:58And so I asked the guy who was doing the training, like like, what do I need to do to be able to hit the ball 300 yards? He said, Myron, what do you think your body your your brain cares more about?
12:10He said, your propriocept if your proprioception is not free, it's not does it doesn't matter how far you wanna hit the ball consciously. Do you think your body cares more about hitting a 300 yard drive or keeping you from hurting your back? Right, Marcus?
12:26And so your body I want you to think about this. Your your body, your proprioception, your your subconscious mind will keep you from performing a physical activity that that is hazardous to your physical well-being.
12:43Doc, am I telling the truth? Marcus, am I telling the truth? It like, you're it won't let your body do the move that your brain knows you know how to do because you've done it before.
12:51Well, guess what? The same thing is true when it comes to wealth building. So you got stuff inside of you.
12:59Yeah. Grandmama told me that, yeah, man, you just you just can't trust people.
13:04And so you go through life and then you you wanna do a joint venture, but you grandmama said you can't trust people. And so in order for you to go do a joint venture with somebody, even if you've vetted them, you've already proven that they're worth doing a joint venture with, you pass on the opportunity because your subconscious programming from grandmama who's never run a business is sabotaging your sabotaging your financial physic your financial proprioception.
13:28Somebody just had a breakthrough.
13:35And so what happens is what happens is we've got all this junk running in our mind. Here's here's what's really interesting. Okay.
13:42I'm gonna I'm gonna I'm gonna before I even get into the outline, this is all introductory.
13:51Wrap your mind around this.
13:55Think about your birthday, not just the day, but the year you were born.
14:02When you were born when you were born, you didn't know anything.
14:09You didn't have any beliefs. When you were born, you had no belief. In fact, probably for at least a year and a half, you basically had no beliefs.
14:19And now that you're an adult this is so laughable.
14:26Now that you're an adult, you think you really and you really think this.
14:30You think you believe things because they're true.
14:35That's hilarious. You think you believe things because they're true? No.
14:39No. Let me help you understand how it really works. You think things are true because you believe them because you believe them.
14:44You know what that's called? Cognitive bias. You think it's true, so you believe it.
14:50And then you look for confirmation of those biases, which is why it's called confirmation bias. So you are unconsciously looking for things that prove that the programming you already have is correct.
15:11So you can keep on doing what you've been doing and then hopefully get better results. Good luck with that. Okay.
15:19So what do we have to do if we're gonna fix this whole glitching error message problem every time that we go to a seminar or we read a person about like, I I've often I used to wonder, like, how come how can two people who are a part who are part of the same back in the day for me, same network marketing company, start on the same day, and a year later, they both have totally different results.
15:44I remember back in 1995, I don't remember what month it was. I think it was May.
15:49Maybe it was September, but it was 1995 for sure. I got started in a new network marketing company, and there was a couple who started the same day I did.
16:00George and Judy. I won't mention their last name. George and Judy.
16:03They got they got started the same day I got started. A year later, they were making $10,000 a month. I was barely eking out a thousand dollars a month.
16:14I was just as good at doing presentations as they were. Some some would argue that I was even better. So how comes they were doing 10 times better than me a year later?
16:27Because when they got started, they didn't let their current programming sabotage their future success and I did.
16:36Because the company had this reprogramming mechanism that they called leadership school. And I lived in Pennsylvania, and it was it was it was in somewhere in Virginia.
16:48Tysons Corner. It was in Tysons Tysons Corner, Virginia, which is an hour and a half away from where I lived.
16:55My upline came to me and he said, hey. Are you going to leadership school? I said, no.
17:00I don't need all that motivation stuff. I'm already motivated. And he said, okay.
17:05You know why? He didn't understand what I'm teaching either.
17:10But George and Judy's upline, he said leadership school's coming up in February. You're gonna buy 10 tickets for and tickets were, like, a $175.
17:20You're gonna buy 10 tickets for me, and you're gonna take you're gonna keep one of two of the tickets for yourselves, you're gonna sell the other eight tickets to your team. And when you run out of these tickets, if it's still before February, come back and get 10 more because their upline bought a 100 tickets because he realized that he could accomplish a whole year's work in one weekend by getting people to the reprogramming event.
17:43That's not what they called it, but I'm telling you in hindsight that's what it was. Because at that event, all the people who were expecting their upline to build their business for them, some of those people would have taken ownership for their own success and bought into things that they couldn't buy into.
17:57Now, I'm not promoting network marketing. I know some people hate it. Some people love it.
18:00I loved it in my life for the time that it worked for me, and that's great, but I don't do it anymore. But neither here nor there. What is neither here nor there?
18:09George and Judy were doing 10 times better than me in one year because they got to the reprogramming event, and I was already motivated.
18:19And so my programming told me I didn't need it, and it sabotaged my success.
18:25So here's what you gotta do. Is step one, since programming is the primary objective, It's the primary it's it's it's the master key.
18:33It's the primary determining factor. Here's what you gotta do. Realize that your programming is the seed to everything else in your life that you produce.
18:43Pro your programming your current programming is the seed. It's your beliefs about how life works, about how your life works, about how business works, about everything you do works.
18:54And .
19:03And the fruit and the shoot is always gonna match the root, and the roots always gonna match the seed. And so, see, some of us have some rooting up to do. Are y'all tracking?
19:15We gotta we we gotta understand that a lot of the programming that we've received in our lives is weed programming.
19:23If the people we got the belief from didn't have the result that we're currently seeking, we need to go find somebody else.
19:30We need to like need to realize, first of all, programming is like the most important thing any of us can do to change our current experience of life is to change our program.
19:40Why? Because most of our results that we produce in our lives happen on the unconscious subconscious level.
19:47Okay. That's number one. Number two.
19:51That's point number one. Realize the programming is the seed. Okay.
19:57Second thing you gotta do, recognize your programming and its source.
20:02So and here's what's really amazing and why most people never change their programming. Because a lot of their failure poverty programming that they have that's installed in the deep recesses of their lives, they got it from people they love and they feel like if I abandon the programming that I got from mom, from dad, from grandmama, from my favorite teacher, from the pastor, from this person, from that person, they're afraid if I abandon their programming, I'm abandoning them.
20:36And I know this to be a fact because I know I I can almost remember like it was yesterday when I had to abandon some of the beliefs that my parents installed in me.
20:47And my parents loved me. And they gave me a lot of great programming, but they also gave me a lot of programming that wasn't helpful for the play things I wanted to do and the places I wanted to go.
20:56And so I had to I had to do some deep programming. But before I could do some deep programming, I had to recognize where it's coming from and the fact that I no longer believe these things.
21:06I I wanna be healthy. I'm 65 years of age. I don't eat pork.
21:11I don't eat shrimp. I don't eat lobster. I don't eat crabs.
21:13Why? Because they're all full of parasites. There's a whole lot of research coming out.
21:17I'm not a doctor. I don't play one on television. There's a whole lot of research that's come out that says that cancer is largely the result of parasite infestation.
21:25And then the parasites love sugar and they love acid and they love they love a low oxygen environment.
21:34You got all of those factors working for you. Maybe it's not a good thing. Hashtag just saying.
21:43And so so so, like, I grew up eating. I I I I literally grew up in a family where my dad said, man, where I grew up, we ate everything from the hog except the oink.
21:59Right?
22:01And probably if they could ate the wink, they would've ate the wink. Right? Like the thought.
22:07And I'm I'm I'm just I'm giving you an example. I'm not trying to talk anybody out eating pork. Eat whatever you wanna eat.
22:13But you cannot cook pork at a high enough temperature to kill all the parasites and still have it be edible. It's not possible.
22:18I don't care if it's bacon. Don't care if it's pork chops. I don't care what it is.
22:20You cannot cook pork at a high enough temperature to kill all the parasites and still have it be edible. It's not possible. Anyway, and I'm not trying to talk anybody out of it.
22:31Do whatever you wanna do. But the thought of it grosses me out like eating a plate of flies would gross me out. Why?
22:37Now what did I do? I I recognize the programming that I had. I recognize where it came from.
22:41Like, I invited people over to my house for my family and some of them still eat that stuff. Hey. You don't need to bring anything.
22:48One way I can make sure that all the food that we eat at my cookouts is clean, I I just provide all of it. You can bring anything you want, but don't bring pork and don't bring shellfish. I don't want it on my plates.
23:01I don't want it on my grill. I don't want it in my pots. I don't want it in my pan.
23:04Don't want it touching anything of mine. Okay. Now you say, that's radical.
23:08Right. Radical is what produces results in your life unconsciously. Yes.
23:14I'm radical. I'm radical about my health. Why?
23:16Because the older I get, the stronger I wanna get. Not weaker.
23:23So I'm not gonna eat things that make me weaker. Okay. You are tracking.
23:27Okay. So so whether it's that, whether it's whether it's working out, cold plunging, whatever.
23:35Like I first time I ever saw my son do a cold plunge, I thought this boy has absolutely lost his mind. It's winter.
23:43The pool had to be 40 something degrees. He goes outside and jumps in the pool.
23:54Why? What are you doing? Oh, yeah.
23:58There's this guy, Wim Hof, teaches breathing blah blah blah. Teaches breathing. Man, I don't need no way to teach me how to breathe.
24:03I've been breathing my whole life. Still need somebody to teach me how to breathe. And so I thought it was crazy.
24:11He started doing it, and then he said, what do need to do? There's no universe in any galaxy that's ever existed. No galaxy in any universe that ever exist in which I'm gonna get intentionally submerge my body in crazy cold water.
24:23No. That's crazy. That's bey bey ray ray and nay nay cray cray.
24:26Bey bey. Okay. So then I started he sent me some Wim Hof videos, started watching them.
24:32And there's this lady who was talking about how she had multiple sclerosis. She had all these different issues from lack of balance and and all kinds of stuff. And then all of a sudden, she started cold plunging, and the symptoms reversed.
24:45What? I'm like, okay. But how do you how do you do this?
24:49And so here's what here's what he said. I know it's hard for you to a cold plunge, and I watched this YouTube video where he said, just do it with your hand. Just do it with your hand.
24:58And it's gonna seem like you can't do it, but he said after a minute and a half, the pain will go away if you breathe this way. And and so I said, okay.
25:08I'm gonna this is crazy, but maybe it'll produce something.
25:13I saw that people a bunch of people were having results. He climbed Mount Everest barefoot with just shorts on, no shirt, no anything, climbed Mount Everest barefoot.
25:24And I'm like, he knows something I don't know. He he submerged himself in ice water up to his neck in a scientific experiment up to his neck.
25:34Big old chunks of ice in the white ice water up to his neck, and they had electrodes, like, connected to his body, and they measured his core temperature. His core temperature never went down more than two degrees in temperature. He was submerged in this ice water for forty five minutes.
25:49So, like, you can okay. I'm I'm telling you this for a reason. So what happened was I said, okay.
25:55I'm gonna do my hand. And I know it's gonna be painful. It's so painful.
25:57The first time, was like, five seconds. No. This ain't happening.
26:00Okay. But he said if I do it for a minute and a half, okay, I I'm I'm a man. I can't do anything for a minute and a half.
26:07I'm a man. Capital m, capital a, capital n, hand in water. Okay.
26:12So eventually because eventually he's undefeated. Right?
26:15Eventually, I was able to keep my hand in the water for a minute and a half, and after a minute and half, it didn't feel excruciating anymore. But before that, it felt like a toothache in my hand.
26:23How many of know you ain't supposed to have a toothache in your hand? So so I mean, there's that level of pain.
26:29And then after a minute and a half, it's gone. I'm like, okay. If that worked in my hand, maybe it'll work with my whole body.
26:35And eventually, started doing cold plunges in my pool. And I was like, the longer I stay in here, the more I like it. And when I get out, the longer I stay in, the longer I feel better after I get out.
26:46And so I learned something that I didn't know after I thought I knew something based on my programming. And so now watch what happens.
26:54Now I'm not just reprogramming the mind that's in my head. I'm reprogramming the mind that's in my body because my mind is in every cell of my body.
27:03I I don't know if the hopefully, this is tracking. So the first thing I gotta do is I gotta realize programming is a seed. The second thing I've gotta do is I gotta recognize all my programming.
27:13Like, go home and take inventory of the things you believe about wealth and about money. Like, if you believe all rich people are evil, you're never gonna be rich.
27:24That's a subconscious belief. It's a subconscious overarching belief. If you believe all rich people are evil and you wanna be a good person, you'll never be rich.
27:31Because we will never work to become something we despise. I'm gonna work to become somebody that I don't even like me. I can't do that.
27:41And so what we gotta learn how to do is we gotta learn how to figure out where those beliefs came from. K? Alright.
27:49So number one, realize that your programming is a seed. Number two, recognize the programming and its source.
27:54Number three, remove the program that is no longer serving you.
28:00Remove the programming. So in other words, things that you used to like like, I used to think that, you know, yeah, you know, you don't wanna make too much money.
28:12Wanna leave enough for everybody else as if me not making as if me not making more helps you make more. But by the way, you know there are people who believe that. It's it's insane.
28:23It's it's it's a level of insanity that can't be calculated on a calculator. It'd be like me holding my breath.
28:29Oh, great. I don't wanna breathe too much air. There might not be enough left over for everybody else.
28:33It's insane. You would think I was insane if I were doing that. And so what happens is we have all of this internal resistance built up, and it's literally like an , in our subconscious mind.
28:45And so we're putting all this effort into going forward. We got our internal subconscious emergency brake on.
28:52It's got us on lockdown, and all we're doing is wearing out our brakes and wearing out our engine at the same time because we haven't addressed the subconscious programming and the emergency brake that's on in the background.
29:04How many are tracking? Let me hear you say I'm tracking. Okay.
29:06So I've gotta remove the programming, which means I've got to recognize where it came from. So here's what I had to do. I mean, I'll I'll give you a couple of things.
29:12You gotta go take inventory of your habits. One, I grew up in a family and my family is great, but I grew up in a family that almost all of the humor was negative.
29:25Negative humor. Well, guess what? Negative humor does not help you create wealth because you think you're being funny, but the people that you think you're being funny with, you don't realize that you're so unconsciously offending them, and you're pushing them away from you.
29:40And while you're pushing them away from you, while you're attempting to, like, have some level of influence, like, I just had to stop. No. No.
29:47I'm done with negative humor. Then and and and it it it it irritates people.
29:54I I had to become hyper intentional with my words. I had to stop saying, well, this is what I'm trying to do.
30:01I'm not trying to do it. I'm doing it or I'm not doing it.
30:06You say, Myron, what are you trying to do? I'm not and I would say, I'm not trying to do anything. I'm either doing it or I'm not doing it.
30:10And then they they think that I'm attempting to be somebody when I am just blocking their programming from reentering my mind because it didn't serve me when it was there before, and I ain't accepted it. So so I'm hyper intentional with my words. That's right.
30:26Myron, I know you're not gonna like this, but, well, I don't know if I'm gonna like it or not until you say it. Like, I'm not gonna let somebody else pre frame how I'm gonna receive something.
30:37You know what I had to do? I had to stop watching the news, stop reading the newspaper, stop listening to the news on the radio, and just obliterate negativity from my from bombarding my consciousness.
30:50And I know some of you on YouTube, some of you in this room are thinking, but, Meyer, if I don't watch the news, how will I know what's going on in the world? That's a moderately legitimate question. Can I ask you a better question?
31:00Everybody say yes. Yes. If you can't fix what's going on in your world, how are gonna fix the problems going on in the world?
31:06How will I know what's going on in the world? What you gonna do about it?
31:09You you can't even feel like, you're trying to figure out how to pay your electric bill, and you need to know the problems in the world, baby. Quit tripping.
31:17And by the way, here's how you'll know what's going on in the world. You're surrounded by negative people who have an all day every day. If something negative happens, I promise you somebody in your environment's gonna tell you.
31:35You don't have to watch the news. Negative Ivy. So I have to remove all of the negative subconscious programming mechanisms that are already installed and all the ones that are trying to perpetually install themselves in my life.
31:50And I have to remove them from my environment. And so so what happens when you become hyper intentional about your words, you become hyper intentional about what you allow because that's what the bible says. Be hyper intentional about what you let come into your heart.
31:59Isn't that what it says? Keep your heart or guard your heart with all diligence. Why?
32:04For out of it are the issues of life. Put away from me a forward mouth of reverse lips put far from me. Let thine eyes look like right on and let thine eyes look straight before thee.
32:12Ponder the paths of thy feet and remove let all thy ways be established and remove your foot from evil. That is that is six different things it told us to do when we're guarding our heart.
32:24It says, we have to guard the sound gate. Don't listen to anything that could program us for something other than truth. We have to program our sight gate.
32:34Don't let anything in a gate is is a protective defensive mechanism. So I I don't let anything in my sight gate that's going to corrupt the design that God has for my life.
32:46And then it says, ponder the paths of my feet.
32:51I gotta protect my schedule gate.
32:55So my sound gate, my sight gate, my schedule gate, then it says, ponder the paths of thy feet, let all thy ways be established.
33:06Well, that's my standard gate. What's the standard? Like, I don't I just don't that's not something I do.
33:12I just don't do that. This is just what I do because this is who I am.
33:16That's my standard. The standard gate. And then it says, lastly, let all your ways be established.
33:21And then the last one is, it says, remove your foot from evil. You know what that's called?
33:26That's called the start over gate. That's the one we're talking about today. The start over gate.
33:30You've already let those other things in. Today is the day to start over. Remove the net past negative program.
33:35Remove the past failure program. Remove all of the programming that will not allow your financial proprioception to create wealth.
33:42Remove all of that junk from your life and take God's word for it that he knows what he's talking about. Okay. And then lastly, replace your failure programming with success programming.
33:55Replace your poverty programming. You've been programmed to be broke. Okay.
33:59You say, Myron, how do you know I've been programmed to be broke? Well, if you're broke if you're broke, you've been programmed to be broke because there was never a day in your life.
34:06I don't care if you're six, 16, or 65. There was never a day in your life where you decided, you know what? I'm gonna do everything in my power to be broke for the rest of my life.
34:15Nobody ever decided that. So if you didn't decide that, why are you struggling financially?
34:20You're struggling financially because that's what the culture hypnotic societal mechanism programmed you for unbeknownst to you.
34:29So you consciously have to become aware that they've done that, and then you gotta remove that programming. And then lastly, you have to replace the programming. And so what you do is you take this failure operating system that has been installed.
34:42Wow. That was a big erase. Sheesh.
34:44Let's make it a little. Little.
34:48Little. There we go. K.
34:51And now we're gonna what we're gonna do is we're gonna take that, and we're gonna replace it with a success operating system, which means I'm going to reprogram my nervous system for wealth.
35:07So that so that by the way, here's part of reprogramming your nervous system. You have to get to the place when when you're talking about money, you're not overprotective because you're worried about what you think people will think about you.
35:20It's so amazing. People cannot talk about making money without feeling like they have to justify why they wanna make money. Yes.
35:27Yeah. Well, I wanna I wanna build a 6 figure business so that I can feed the hungry. I wanna build a 9 figure business just because I wanna build a 9 figure business.
35:37I don't need to justify it by feeding the hungry. Yeah. There's nothing wrong with feeding the hungry, but that's not why I'm doing it.
35:44By the way by the way by the way, that's one of the things that keep you broke. You thinking you thinking, well, I wanna do this so I can do this so I can do x y z for other people. It's one of the reasons I realized this a long time ago and some people disagree with me, that's okay.
35:56I'll give them time to catch up.
36:00I realized that if our primary objective for making more money is for other people, we'll never be rich. You know why? Because in reality, not not in not in our not in how we wanna be perceived socially, but in reality, we don't like other people that much.
36:16I said that too fast, didn't I? In reality, we don't like other people. Like, it's hard enough for me to have enough discipline to do the work that must be done to build a successful business, take care of me and my family.
36:30The level of intention and intentionality and discipline and grit that's required to get to overcome the inertia of poverty and replace it with the momentum of wealth is it requires so much energy in the beginning.
36:49I'm probably not gonna do it for a bunch of people I don't know who are hungry. I'm just keeping it real. Neither are you.
36:55The difference is I'm willing to admit it. I don't no. You don't understand.
36:59I give homeless people money, but I don't do it so I can justify to you how much money I make because I don't really care what you think. I don't I don't have time to care.
37:08Why? Because there are 16 families right now who can take care of themselves because I employ them. And like I've said before, I'll say it again, entrepreneurship does more to contribute to the world than charity.
37:20Yes. Yes, it does. So I don't need to justify entrepreneurship by saying, oh, we're we're we're what do they call it?
37:29Socially conscious business. So we build we every dollar that we make, we give away no. No.
37:33Every dollar I make, I'm get child, please. I read a book one time.
37:38I was so disappointed when I got to the end that I don't even remember the name of the book, so I can't recommend it to anybody. But I would really recommend people wear there's this guy who talked about how he became a billionaire, and then at the end, he just gave it all away.
37:54Now I I I can tell you right now. If I make a $142,000,000,000 in my lifetime, I'm not giving it all away.
38:03You know what I'm gonna do? I'm gonna do what the Bible says. I'm gonna pass it down to my descendants so none of my descendants ever have to start from scratch.
38:12I'm gonna give all of my descendants the blessing that would have been good for me to have received if my parents had only known how to give it to me.
38:23I'm I'm gonna give them an inheritance. Well, my earning inheritance isn't just money. It could be a spiritual inheritance.
38:28Okay. I'm gonna let you define it that way, but I'm a I'm a define it the way the scripture defines it. House and riches are the inheritance of fathers, and a prudent wife is from the Lord.
38:38A good man leaves an inheritance to his children's children. So what's an inheritance? According to the same Bible.
38:44It says house and riches. So let me ask you a question.
38:49On YouTube, y'all can answer me, and in the room, y'all can answer me. Just type in me or say me if you would've liked this. How many of you would've loved for your parents to give you an inheritance of a house, mortgage free, and riches?
39:02How many of would've liked that? Say me. Me.
39:04Okay. Since it didn't happen for you, let it happen from you.
39:11But, man, the Bible says, lay not up for yourselves treasures upon the earth where moth and rust is. And that's exactly what it says.
39:20Keyword for yourself.
39:24I'm not laying up treasures for myself upon the earth. I'm laying up treasures for my descendants who the scripture tells me if I don't take care of them, I've denied the faith and I'm worse than an infidel. The wealth that I'm building isn't for me.
39:35It's not for me to have more nice cars. I have plenty of nice cars, and I don't have a problem having nice cars. That's not why I'm doing it.
39:42I'm doing it so anybody who comes from me forward will never have to start from scratch. Worst case scenario, they'll get a house and some riches.
39:52Right.
39:55Okay. It's a new different way of thinking. Yeah.
40:01I've gotta replace the poverty programming thinking that I've been programmed with. After I remove the poverty program, I gotta replace it with prosperity programming.
40:09And by prosperity program, I don't mean name it and claim it, blab it and grab it. I don't mean selling blessings to people for money. If you sow a seed into my life, God's gonna bless you.
40:18Maybe a tell you right now, you sow a seed into my life, maybe God will bless you, maybe he won't. I don't know.
40:24Maybe he will. I don't know. But, like, I don't need you I don't need you to sow a seed into my life.
40:29You know why? Because God gave me a field, and he told me to sow seed in my field.
40:37And he told you to sow seed in your field. And when God told the children of Israel to give to the priests and the Levites, they were giving of the first fruits of the blessing that came from the seed they sowed in their field.
40:52I just want everybody to understand how this thing works biblically, you know, the whole thing. You understand? So so when I replace my failure operating system with success operating system, now when I read a success book, I no longer I no longer get an error message.
41:09I get a check mark. I get a check mark. Check.
41:13Now I can run that. You've read so many books in the past that you can't even apply because your subconscious mind is working against every page in that book.
41:24You started a business and you can't figure out why you can't make a sale. You can't make a sale because you hate sales and you hate salespeople.
41:32And so you don't wanna become something that you hate, so you're not gonna be ever be a good business owner because the foundational principle that you gotta learn if you're gonna be successful in business, you gotta learn how to sell, whether you're raising capital, whether you're going out and getting clients, whether whatever you set you gotta learn how to sell.
41:45And I've got a special gift for all of you watching right now.
41:54The seven biggest mistakes people make when selling that keeps them from making sales.
42:00And if you want to get that, you can get it for free at sales just on YouTube, you can scan the QR code.
42:07If you wanna type in the URL, the URL is salesmovessalesmovesgift.com.
42:15Salesmovesgift.com. Or you can scan the QR code, go get the free gift, and then when my sales course launches in a couple of weeks, you'll get access to the launch. So because and and by the way, I'm not creating a sales course just so I can make money.
42:29I'm creating a sales course because I'm tired of terrible salespeople giving me terrible sales presentations when I wanna buy something. Talking me out of something I already wanted to buy.
42:39Okay. Okay.
42:43So you reprogram your subconscious mind. Then when you read the boss moves book, you can make the four moves that'll make you wealthy. When you read trash man to cash man, you can replace your poverty programming with, like, wealth programming and you can become financially free.
42:58And I am telling you, if you'll do these four things that I talked about in this video, recognize first and foremost that your programming is the seed.
43:07It's like it's like where everything in your life is being produced from, whether in intentionally or not. It's just it's running in the subconscious.
43:16Realize that your programming is a seed, and then recognize your current programming and its source.
43:24There are peep do you realize do your parents didn't program you to fail because they didn't like you? They programmed you to fail because they wanted to protect you, and so they taught you how to play not to lose. But they didn't realize that learning how to play not to lose is not the same as learning how to play to win.
43:39That's right. They're different.
43:43K? So recognize your programming and its source. Remove your programming that isn't serving you.
43:48Take inventory of the thoughts that you think the thoughts that pop up automatic. I like, I don't justify my wealth at all to anybody. You know why?
43:57Yes. I'm wealthy. I'm rich.
43:59I'm wealthy. I'm prosperous. Somebody said, I don't like the word rich.
44:02I like the word wealth. I like all love. Abundant, rich, wealthy.
44:08I like all love.
44:11Why? Because I don't need you to be okay with how I categorize my experience in life because I know where my programming came from.
44:21You know why? Because I programmed it. I I recognize that my programming that I had was not getting me to the place I desired to be.
44:30I removed my programming and then I replaced it with stuff that really, really works. And it works so well that working part time and playing way too much.
44:40This programming on a subconscious level has produced revenue for our company so I can keep paying all our employees, and I can keep living my life like it's golden.
44:52$6,500,000 in the first five months of the year. I I hope you all don't feel like I'm fussing at you or like I'm I'm condescending because that's not my intent.
45:04My intent is to help you wake up from your slumber and recognize that your unconscious, subconscious, automatic mind is fighting against all the results that you say you want.
45:21And it's time you do something about it. Hashtag just saying.
45:27Alright. Well, I hope this video blesses you, and and I hope you'll go apply it.
45:33And we'll look forward to seeing you on the next video. In the meantime, in between time, stay blessed by the best. Peace out.
The Hook
The bait, then the rug-pull.
Golden opens by knocking down the obvious answers — education, hustle, family, opportunity — before landing on the one variable he says actually decides who gets rich: programming. Everything that follows is the case for why trying harder can't beat a belief system you've never examined.
Named ideas worth stealing.
27:07model
Realize, Recognize, Remove, Replace
- Realize your programming is the seed
- Recognize your programming and its source
- Remove the programming that isn't serving you
- Replace it with prosperity programming
Golden's four-step process for reprogramming subconscious financial beliefs.
Steal forany coaching or teaching offer that needs a memorable, repeatable core framework
09:20analogy
The Mac vs PC operating system analogy
Subconscious programming is framed as a computer's OS: it silently decides what software (strategies, advice) can run, regardless of how good the software is.
Steal forexplaining why the same advice works for one person and fails for another
29:10concept
Seed, root, shoot, fruit
Beliefs are a seed; the root system that grows from it determines the shoot and fruit — you can't get a different fruit from the same root.
Steal forany teaching about beliefs driving downstream results
38:20list
The five gates
- Sound gate
- Sight gate
- Schedule gate
- Standard gate
- Start-over gate
A biblically-derived list (drawn from Proverbs) of what to guard to remove old subconscious programming.
Steal fora structured checklist for a 'protect your input diet' teaching
How they asked for the click.
VERBAL ASK
41:40link
“I've got a special gift for all of you watching right now. The seven biggest mistakes people make when selling... salesmovesgift.com.”
Delivered after 40+ minutes of pure teaching, framed as a gift rather than a pitch, with a QR code and spelled-out URL, plus a teaser that a paid sales course launches in a couple weeks.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
AFFILIATECommission earned if you click.
OTHER LINKSAlso linked in the description.
Visual structure at a glance.
