The argument in one line.
Coasting on a business you already built is both proof that the system works and a warning that competitors are gaining ground while you rest — returning with intent closes both gaps at once.
Read if. Skip if.
READ IF YOU ARE…
- You run a service business, community, or agency doing $10K-$250K/month and want a benchmark for how someone operating at the next level thinks about churn, revenue levers, and channel mix.
- You're building or selling AI automation services and want to see how a practitioner explains B2B lead gen, client acquisition, and the RACE delivery framework in real terms.
- You're considering starting a build-in-public channel and want to see the format — Q&A first, then strategy, then live stats — modeled at scale.
- You're interested in how someone with an audience of ~450K Instagram followers and 18K daily-updates subscribers monetizes and thinks about annual vs monthly pricing.
SKIP IF…
- You're looking for a tutorial or step-by-step how-to — this is a personal update and strategy session, not a structured course.
- You want production value or tight editing — this is a raw 39-minute talking-head with screen shares and minimal post-production.
- You already operate at $500K+/month and are looking for advanced-level strategy — the levers discussed are foundational growth tactics, not novel insights.
The full version, fast.
After nine months away, a founder running a $4M/yr portfolio announces he's restarting his daily updates channel with a target of $500K/month in revenue. He opens with Q&A covering B2B vs B2C lead gen (B2C is fundamentally harder because there's no LinkedIn-style scrapable data), the RACE client delivery framework (Reach, Acquire, Fulfill, Expand), and how to combine proposal/contract/invoice into a single step to cut funnel drop-off. The strategy section reveals current numbers — Maker School at $220K/month, LeftClick at $30-40K/month take — and a four-lever plan: spin up the daily updates channel again (+$50K/mo), activate Instagram sponsorships (+$50K/mo), fix newsletter and LinkedIn (+$50K/mo), and run an annual pricing push to cut churn from 25% to 15%.
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00:00 – 01:00
01 · Return & portfolio intro
Re-introduces the channel format, reveals the $4M/yr portfolio (Maker School, LeftClick, Clairvo), and states the new goal: $500K/month revenue and 1M YouTube subscribers.
01:00 – 08:00
02 · Q&A: B2B vs B2C lead gen
Explains why B2C outreach is fundamentally broken (no scrapable public data), how to reframe B2C problems as B2B (corporate packages for med spas), and contrasts PPC inbound vs outbound scraping. Includes live LinkedIn scraping demo.
08:00 – 11:10
03 · Q&A: Apify scraping on a budget
Walks through Apify actor options (Leads Finder at $1.50/1K leads), how to use the free tier by running multiple filtered searches, and how to A/B test lead quality across actor sources.
11:10 – 15:00
04 · Q&A: Client payment & contracts
Explains Upwork escrow flow for beginners, then makes the case for collapsing proposal + contract + invoice into a single document to eliminate funnel drop-off. Contrasts the 'large bureaucratic' multi-step flow vs the streamlined US-style single-document close.
15:00 – 20:10
05 · Q&A: RACE delivery framework & service fulfillment
Introduces the RACE acronym (Reach, Acquire, Fulfill, Expand) with an Excalidraw diagram. Walks through the full service loop from cold email through onboarding call to upsell, emphasizing building directly in the client's account for easy handoff.
20:10 – 23:00
06 · Q&A: Tech skills, demos, and AI learning strategy
Advises against deep tech specialization in a fast-moving field — get to 80/20 proficiency and immediately take skills to market. Addresses how to handle demo requests without a built system (just build a basic MVP). Mentions anime preferences as a brief aside.
23:00 – 31:40
07 · Strategy: Why he stopped + what reignited him
Honest account of burning out after crushing Maker School revenue, going to Europe for a month (Rome, Florence, Venice, Austria, Scotland), watching competitors catch up, and feeling re-inspired. Notes his Claude Code tutorial hit 25-30M views on X. Frames business as inherently fun if you choose to approach it that way.
31:40 – 36:40
08 · The four levers to $500K/month
Lays out four specific revenue levers on a whiteboard: (1) spin up daily updates channel again (+$50K/mo), (2) activate Instagram sponsorships (+$50K/mo), (3) fix newsletter and LinkedIn (+$50K/mo), (4) run Maker School annual push to cut churn from 25% to 15%. Shares current Skool leaderboard position and notes competitors now at 3-4x his revenue.
36:40 – 39:42
09 · Stats roundup
Pulls live numbers: main YouTube at 448,767 subscribers, daily updates channel at 18,605, Instagram at ~519,093. Notes the tracker format he'll maintain across future episodes. Signs off with a 25-30 minute target for future videos.
Lines worth screenshotting.
- B2C client acquisition is fundamentally harder than B2B because consumers don't voluntarily post their contact info on scrapable professional platforms — LinkedIn only works because business owners opt into it.
- You can convert a B2C problem into a B2B one by repositioning: a med spa targeting consumers can instead target corporate HR teams for retreat packages and then use standard B2B scraping.
- Splitting proposal, contract, and invoice into separate steps creates three drop-off points in your funnel — combining them into one document can cut funnel abandonment by roughly half.
- A daily updates channel that feels like casual content can drive 30-40% of total revenue for a community-based business — it's a stealth acquisition engine disguised as a diary.
- The cost of coasting is invisible while you coast and only becomes obvious in arrears: competitors compound their gains while your lead generation runs on autopilot.
- Maker School at 2,000 members paying ~$110/month averages $220K/month — converting all to annual at $1,100 would theoretically generate $2.2M in a single month.
- Even a 1% annual conversion of 40,000 newsletter subscribers generates $400K in one-time revenue at a $1,000 annual price point.
- On Upwork, the platform handles escrow and payment, making it the best starting point for beginners who want to close clients without setting up Stripe or a business entity.
- Building technology skills to learn is almost selfish — the real compounding happens when you monetize early, because paid work forces you to solve real market problems instead of imagined ones.
- Reducing churn from 25% to 15% on a $220K/month community is worth more in long-run MRR than adding new members at the same rate — it's the most overlooked lever in subscription businesses.
- RACE — Reach, Acquire, Fulfill, Expand — is the four-stage service delivery loop: each completed engagement gives you more internal knowledge about the client, enabling higher-value follow-on work.
- A Claude Code tutorial made roughly two years ago has accumulated 25-30 million views on X alone — content compounding on evergreen technical topics far outlasts the effort of creation.
Coasting is a strategy — just not the one you think.
WHAT TO LEARN
A business left on autopilot will generate revenue until competitors outpace it — the founder who re-engages with intent has a compounding asset others spent a year building toward.
- B2B lead generation is easier than B2C not because of skill but because business owners voluntarily post their contact data on scrapable platforms — consumers don't.
- Converting B2C niches into B2B ones (e.g., corporate wellness packages instead of individual spa clients) unlocks standard outbound infrastructure without changing the core service.
- Every extra document in your close sequence — separate proposal, then contract, then invoice — creates a drop-off point; collapsing them to one cuts your funnel loss roughly in half.
- The RACE loop (Reach, Acquire, Fulfill, Expand) makes the expand step explicit: fulfilling a project gives you insider knowledge of the client's business that makes you uniquely positioned to sell a bigger engagement next.
- Starting a build-in-public daily updates channel drove 30-40% of total community revenue — not because of reach, but because daily unfiltered access converts browsers into believers faster than polished content.
- Annual pricing swaps future MRR for immediate cash and lower churn simultaneously — at 2,000 members paying $110/month, even a 20% annual conversion generates $480K in one month at a $1,100 annual price.
- A newsletter list of 40,000 engaged subscribers — even untouched — represents $400K in latent one-time revenue at a 1% annual conversion rate and $1,000 annual price.
- Content compounds on evergreen technical topics long after you stop promoting it: a tutorial made two years ago can still generate 25-30 million views on a single platform with no ongoing effort.
- Gamifying repetitive business tasks — timing responses, optimizing sales scripts, A/B testing lead sources — is a genuine strategy for sustaining motivation, not just a reframe.
- Taking skills to market before you feel fully expert forces learning against real problems: clients pay you to solve actual market needs, which accelerates skill development faster than study alone.
Terms worth knowing.
- RACE framework
- A client delivery acronym: Reach (get in front of prospects), Acquire (convert via sales call + unified proposal/contract/invoice), Fulfill (onboard and build directly in client's account), Expand (upsell using the deeper business knowledge gained during delivery).
- Maker School
- A paid Skool community teaching members to land their first client in 90 days using AI automation, with a money-back guarantee if they don't. The host's primary revenue source at ~$220K/month.
- LeftClick
- An AI growth consultancy that builds lead generation, cold email, and automation systems for B2B clients. Notable clients include MrBeast and Anthropic.
- Clairvo
- A SaaS co-founded with a partner that reduces call drop rates and improves pickup rates for outbound calling operations.
- Annual push
- A promotional campaign offering members a discounted annual subscription in exchange for an upfront lump-sum payment, trading future MRR for immediate cash and lower churn.
- Escrow
- On platforms like Upwork, escrow is a third-party holding account where the client deposits funds that neither party can access until agreed deliverables are submitted and approved.
- Speed to lead
- The time between a prospect expressing interest (e.g., clicking an ad) and receiving a response from the business — a key conversion metric for B2C inbound funnels.
- School Games chart
- A public leaderboard ranking Skool community operators by monthly revenue, used here as a competitive benchmark.
Things they pointed at.
30:00channelClaude Code tutorial (~25-30M views on X)
Lines you could clip.
06:30
“Cold email for a med spa? Who the hell are you gonna email? Soccer moms and stuff? Come on.”
27:20
“I've just been coasting this whole time, which is the thing that's honestly very frustrating to me.”
31:20
“Can you imagine how high I could go if I actually pushed really hard for it?”
29:50
“My Claude code course just reached about 2,000,000 views on YouTube, but it got something like 25 or 30 million views across X, which is ridiculous.”
32:40
“If you get bored with business, it's your own fault because you're not choosing to do things that are fun.”
35:00
“Even a little bit of effort, I'm sure it would catapult me up. I'm not doing it because I think this is a big dick-waving contest, but this is fun.”
Word for word.
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metaphoranalogystory
00:00Hey. Welcome to my daily updates channel. On this channel, I show you guys how I'm running a business that does $4,000,000 per year in public, and I sort of peel back the curtain and run through how I'm strategizing, my next steps, and so on and so forth.
00:12So I always start every video with is I do some q and a on this daily updates channel where I just provide value by answering your guys' questions. And there are very few people that I think are willing to answer long form questions like this from a general audience, so this is one of the main points of value of this channel.
00:26Then I will strategize on my growth, and I will do that in public before finally running you guys through some stats or growth stats, subscriber stats, stuff like that. And, uh, I'm back at daily updates after quite a long hiatus with a new goal. I wanna make $500,000 per month in revenue, and I also wanna hit 1,000,000 subscribers on YouTube.
00:43In case you didn't know, I run multiple channels, and this one right over here is sort of my main, like, is at 448,000 subscribers right now. So the one that you're watching right now is is a different one.
00:53It's the daily updates channel. I also run a variety of other businesses, like this is Maker School, which is a day to day accountability program where I help you get your very first customer.
01:03There's LeftClick, which is my AI growth consultancy. We're working with a bunch of big people that you've probably heard of. We've worked with MrBeast.
01:09I've done deals with Anthropic. Yeah. The AI company and so on and so forth.
01:14And then I also run a SaaS business called Clarvo with a partner of mine, which basically significantly reduces call drop rate. It it helps with pickup rates and so on and so forth.
01:23Okay. So that's sort of the whole portfolio. I'm not gonna do this in every video.
01:26Don't worry. But just because it's been quite the hiatus, figured I'd run everybody through where I'm at. And, yeah, things have been going quite well.
01:31If you guys have been following me for a while, you'll know that I've had some ups and downs recently in both my passion and interest in content and stuff like that. But suffice to say, I, uh, I just got back from a big Europe trip, and I'm feeling very, very passionate about continuing to move this business forward. So the very first thing I'm gonna do here is I'm just gonna do q and a, and I'll answer your guys' questions, provide some value.
01:48Now I haven't done this in a while, so a lot of these here are going to be just people being really nice. And I'm sort of like, if I were to you know, usually, I do this by oldest and then work my way up.
01:59But if I were to do that, god dang, is that a lot of questions. Still, I feel like I should start, and then I'll probably run through a bunch of these, and then, you know, loop back up at the top, I don't know, like, in a few days or something when I have more questions.
02:12So yeah. I mean, you know, a lot of these aren't actual realistic questions, if that makes sense.
02:17Nine months. Good god. It's been a while.
02:20Alright. Cool. Anyway, why don't we start right over here, um, with Lubosi.
02:24He says, Nick, appreciate the value. Quick question on lead gen systems. When you build something, uh, when you build systems for things like cold email, follow ups, nurturing, etcetera?
02:34Is it mainly b to b businesses that you focus on? As I was trying to see how I could replicate a system like this for b to b businesses, but I understand with these lead scraping software as Apollo, Clay, etcetera, you can't really search for customers who are interested in buying x product or searching by intent.
02:48So how would you go about solving a client acquisition problem for more b to c business, like travel agencies, medical tourism agencies, massage spas, etcetera? Or would a marketing agency be better suited to deliver the optimal outcome? Would love to hear your thoughts.
02:59Yeah. I mean, that's a great question. There's, um, a lot of people on Maker School that have asked me this in just the last week.
03:03There are some people that are actively pursuing med spas, for instance, and they're like, hey, you know, I just got this contract to do cold email for a med spa. How should I do it? And I'm like, cold email for a med spa?
03:13Who the hell are you gonna email? You know? Like, soccer moms and stuff?
03:16Like, come on. Now there's a reason why I only go after b two b businesses. The reason why is because most b two b businesses will opt in social media platforms that require them to give some of their personal information.
03:29And when you have social media platforms where there's a bunch of personal information, it becomes really, really easy to, at scale, scrape that personal information if you have, you know, I don't know, some sort of, like, scraping infrastructure built in. So for instance, one of these platforms here is called LinkedIn.
03:45And so LinkedIn, for instance, is a platform that a lot of people that run businesses want to be on. And the reason why is because you can obviously grow a brand on LinkedIn. Uh, it's also good for people maybe that aren't growing the brands to connect, you know, uh, to different people and and pitch them services, sales, networking, relationship building, and so on and so forth.
04:02Now the really cool thing about LinkedIn is LinkedIn has a section down over here, which allows you to put a website. Right? And so in this case, you know, I'm not actually working at school.
04:10I work with school. There's just no way to disambiguate that on LinkedIn. But pretend, you know, you're you're going to left click, and you wanna scrape a bunch of people like me, a b two b.
04:19Well, since LinkedIn literally, like, forces you to put your work experience and the companies that you work at right over here, k, um, that includes the the URL of the website as well. Right? The actual, like, left click page.
04:31And then turns out you can scrape that URL too. So I can actually scrape the website. And I think I just need to view as a member in order to do that.
04:38And, uh, good lord. I don't actually remember where that is. Ai?
04:42Leftclick.ai? I don't know. Anyway, there's there's a place where you can get the URL.
04:46It's probably over here. There you go. And then, um, what happens is, you know, when you have these businesses that are storing all of their, uh, URLs and stuff like that on these platforms, You can also scrape these URLs, and then you can just add multiple variants of the person who you're looking to scrape's name.
05:02So in my case, it's Nick at left click dot a I. And then you can steal their emails just like that. And so that is my real email.
05:10Please don't send me a million emails, but I guess what I'm trying to say is when you go b to b, it's way easier to do because people will naturally insert their own information onto very publicly scrapable platforms. So people that wanna go b to c typically don't understand just how much harder it is to acquire, like, b to c customer data, and then also how much lower ticket a lot of these deals are.
05:29So my main, like, 2¢ here is I just wouldn't go into b to c. And there's a reason why I don't go into b to Now if you do wanna go into b to c, the only real way to do this sort of outreach is not really to do outreach. It's more to do inbound or in reach, um, which is where instead of you trying to reach out to somebody by scraping their customer information and then, you know, sending them an email, you, uh, you make an advertisement, like a pay per click ad, like a Facebook ad or a Google ad or or a Bing ad or whatever.
05:52And then what happens is you just make it very appealing to somebody that might be interested in that, and then they click on the ad, and then they they come in and buy. So, obviously, this is quite the oversimplification. I'm not sharing any major sauce here.
06:02But, um, yeah, to make a long story short, anytime I've ever worked with b two c people, basically, our number one way of helping them was either, like, just running PPC or helping them run PPC or connecting them with somebody to help them run PPC and then building systems that, like, capitalize on that.
06:16So speed to lead systems and stuff like that. Or I changed the b to c problem, which is a business to consumer, like a med spa, into a b to b problem.
06:25And so instead of, a med spa offering services to everybody, what I do is I'll position it so that it's a med spa that offers corporate discounts to businesses. And so if you're a business that wants some corporate retreat, you go to our med spa. Now when you do that, now if think you about it, now you can scrape people's information off the Internet because your target is no longer a b to c, a private consumer, where there's lots of regulation and nobody's really putting their info on these business platforms anyway.
06:48Now, you know, your desired customer is like a business who you could just scrape using the same approach that I just did a moment ago. And so, I don't know, like, I'm gonna give this a try real quick. We'll go med spa or something.
06:59There's probably gonna be a bunch of job posts and whatnot. But I don't know. Let's just say that this is an actual med spa.
07:04Okay? V I o med spa. So and this is some fellow here, Ryan, that's growing the team.
07:08Right? So what I could do is on LinkedIn sales navigator or something, I could literally type in med spa. I would get businesses like this.
07:13K? V I o med spa. My service would then automatically scrape their URL.
07:18K? V I o med spa. And then I'd get an email that looks something like ryan@viomedspa.com.
07:23And then I'd email Ryan, and I'd be like, hey, Ryan. Love your stuff. Big fan of well, actually, sorry.
07:30I'm pretending that I'm reaching out to a med spa here, but I I got this backwards. Pretend that you're reaching out to somebody that's not a med spa. So I don't know.
07:36May maybe it is like Nick at LeftClick. The point that I'm making is you get their email, and now you say, hey. You know, I'm reaching out because a big fan of x y z business, or I've done a lot of reading about x y z business, or, you know, I'm new to the area, and I'm providing corporate package discounts instead of, you know, paying x y z dollars, we can, you know, basically run like a a biannual retreat for you or something, and then you and then you pitch them that way.
07:56Okay. So I know that was a mouthful, but hopefully that makes sense. And I've definitively answered that question of how I would go about solving a client acquisition problem for a more b to c business because I don't think that's a very trivial problem at all.
08:09Alright. Now Sahil says, Nick, thanks so much for the value. My question is, can I run Apify scraping actors on a free plan or do I have to buy the paid version?
08:15Also, please suggest the best alternative for scraping of clicking in your mind it. If you mind it, it would be helpful. The best alternative for scraping, I don't entirely know if there is a good alternative to scraping other than using Apify for your position.
08:27I would imagine you're obviously very budget constrained, is why you're asking about this. Apify, uh, is one of the cheapest and most scalable ones as of right now.
08:35There are a couple different actors you could do. If we go on to Apify store, there's the 1.5.
08:40K. But there's also the 1.7, which is new. That might be this one here.
08:46I don't know. Basically, there are a couple of different scrapers. This is one over here called leads finder, 1.5 per one k leads.
08:53And this is pretty old now, but pipeline labs has one now too, and you have different ones for different services. What this means is you'll basically pay a dollar 50 and then get a list of a thousand leads, um, sort of at the back end. And now there's a couple of other ones as well that, um, sort of arbitrage that list and maybe have done some some more recent scraping like this Mando one and a couple of other ones.
09:10So basically, my recommendation is just, um, just run multiple, see which leads are the best when you email them in your campaign, see which ones have the highest reply rates for the same copy, and then just stick with that. Okay. Now in terms of, um, do you have to get the paid version?
09:22Uh, no. You don't have to get the paid version. Um, the way that Apify works is I think they'll limit you to, like, a 100 leads that you could scrape per run.
09:28So if you are super budget constrained, you could technically, like, run it 10 times. The thing is every single lead scrape ends up being the same list. So you have to, like, constantly change, um, the filters.
09:37So you're not just, like, re scraping the same list with your under it. Okay. So hopefully, makes sense.
09:42How does the payment process go after gaining a client, says Javin. Specifically, how do you get the contract, and how is the payment actually transferred over? Is it through Stripe maybe?
09:50Yeah. That's solid. And I, uh, remember when I was a total beginner in services, I was, like, really intimidated about this.
09:55It's pretty straightforward. I mean, it depends on what platform you're on. If you're on Upwork, for instance, they manage and facilitate all that for you, which is one of the reasons why I recommend total beginners usually start on a platform like Upwork.
10:03Just way easier. They handle the payments. You don't need to, like, set up a Stripe account.
10:06You don't need to have a business. Everything's really easy. What'll happen there is when the client gets to a point or when the prospect gets to a point that they wanna become a client, And they're like, hey.
10:14What do I do? You just say, hey. Could you send me over a fixed price or hourly, depending on how you negotiated it, offer for x y z service?
10:22Um, and then you can you have the power to break it into various milestones if you want. 50% upfront, 33% on milestone 33% on milestone two.
10:30All this is gonna depend on, like, your negotiations. But then the the prospect will go and they'll create a little offer, and then they'll send it over to you. You accept, and then you get the deal.
10:37And then once that's that's done, they put the money in escrow, which is basically a bank account that neither of them have access to. And then once it's in, uh, neither you or them have access to, and then once it's in escrow, um, they can choose to release the funds when you submit the deliverables that you guys agreed on.
10:52Okay. So I know that might seem a little bit difficult, but it really isn't. Um, the second section is how do you get the contract?
10:57Well, it depends. You know, I recommend always having some sort of proposal. Um, and then what a lot of people will do is they sort of have, like, this really long unnecessarily complicated process where, you know, this is like their system.
11:10They'll have a sales call. Right? And then after the call, they'll send over a proposal.
11:15And then after the proposal is signed, we'll send over a contract. And after the contract is signed, bear with me here because I haven't actually used Scaladron anywhere near as much as I used to, then they'll do an invoice. And then finally, you start.
11:27Now, I don't know if you guys could tell, but that's a lot of freaking steps. Right? To have a call and then do proposal and then have them agree to that and then do the contract and then do the invoice and then finally start.
11:36What you can imagine here is, basically, this is like a leaky funnel. At every step, you're basically losing, like, I don't know, 10% of all the leads because you're making them do more work. And so this is minus 10%.
11:48Then they sign the proposal, and some of them will not wanna sign the contracts as another 10%. Then some of them will sign the invoice and, you know, I don't know. You'll have some issues before you start.
11:55That's 10%. So I will always try and minimize the number of steps. I'll just combine it all.
12:00It'll be like call. Right? Let's just duplicate this.
12:03That'll make my life easier. After the call, it's a proposal slash contract slash invoice, and then it's starting.
12:10And do you see how many fewer steps you have to drop off? Before, we had, like, 40% drop off, and now we really only have, like, I mean, 20% drop off. And this is me just making an estimate here, but hopefully, the concept is clear.
12:22What I'll do is I'll create a proposal that includes a contract at the bottom of it along with an invoice, and then I just send it over. And I'm like, here it is. I'll usually record a video being being like, like, hey.
12:30Hey. You know, what's going on? Just wanted to walk you through the proposal.
12:33Here's how it works, x y z. All you have to do is sign on the dotted line, and then a little payment page will pop up. Once you're done the invoice, you'll get an email that books an onboarding call with you, and then we can actually get this the project started.
12:45That's in contrast to this, which is, really back and forth. And what's really interesting is I see this a lot in, like, you know, like, large bureaucratic, but also European companies.
12:58A lot of the European companies I've worked with are kinda like this. And then this is like, you know, kinda small wow.
13:04I haven't Jesus. I have, like, doctor scroll now.
13:07That's horrific. Nimble, and then, like, US companies. US companies tend to do this a lot faster, and then the European companies tend to be slower.
13:13Just a little tidbit for you. Don't know if, um, other people here found the same thing. Alright.
13:17Drew says, have someone train a GPT on Cain Calloway's videos. His editing is nice more than you would want, but the principles and structure of the content is awesome. Extract the format, and that'll give you an eighty twenty for the script Thank you.
13:28I appreciate that. I guess he was trying to help me come up with some content. K.
13:31We got pretty long comment here. And I think just to make everybody, um, keep everybody's time, uh, you know, spent effectively, I'll just jump to the question. I'm running a school.
13:40With my school, I'm struggling to find a clear transformation. Yours is make your first dollar online using AI in ninety days. It's compelling and tangible, but mine is learning social skills, which doesn't feel like I have anything that concrete.
13:53I was thinking something along the lines of make a new friend IRL in thirty days. Do you think something like that is a compelling enough transformation that will get people to hop into my school community? I'm not trying to make millions of dollars.
14:03$10,000 a month is my target. Yeah. I mean, that's a great, uh, you know, it's a great question.
14:07I mean, the thing is you're you're targeting b to c again. And so another reason why I really like targeting b to b as opposed to b to c is because I can always just make a very clear and compelling return on investment case. I could say, hey, this community is a $184.
14:18On average, people that join the community make a thousand $500 within sixty days. So that's 10 x ROI, an eight x ROI or something like that. You know, if you put your money in the stock market, you might get 5% a year.
14:30If you put your money in maker school, you might make 800 percent in two months. What would you rather do? And when you frame it like that, it becomes pretty clear.
14:36Right? Especially when you have a money back guarantee. Now in your case, like, what is a make a friend?
14:41I mean, what is the with money, it's really easy. It's like money's in the account.
14:45With a client, it's really easy. It's like contract invoice. There's a very clear cut off.
14:49But the friend, what the hell is a friend? You count a friend differently from me from a million different people. Right?
14:57So I don't know. I don't really know if that's a good pitch for you, and I honestly don't know if that transformation makes sense. Become a a a charismatic, thriving, socially abundant person.
15:06I have no idea exactly what that would look like. But if if you're gonna give them something that doesn't really have a quantifiable means to know when it the the thing has been achieved, you might as well go really ham.
15:17Right? Okay. One of my problems is I don't have any comments on my YouTube channel, but I wanna do daily updates.
15:22Do have any recommendations on how I'd get more? Just consistency in posting. You just start, man.
15:26I mean, I had, like, nobody watching this when I started, and then I had 22, I think, thousand subscribers now. Hopefully, makes sense. You got this, bud.
15:35You've sold me on a complete model way to help me take my medical knowledge and make it better. You lost me with the method. Do have any suggestions for AI and tech newbies?
15:41Save a life. Easy. Understand the tech lingo hard.
15:44Well, yeah, I I could not save a life. So do you have any suggestions for AI and tech newbies?
15:51Yeah. I mean, the reality is the technology is changing so quickly on a daily basis that it doesn't even really make sense to learn technology, like, through, like, a degree program or really just even sit down and, like, take a full massive course.
16:06I would not hell, I mean, I'm barely even reading books anymore. And the reason why is because a book typically requires consolidated crystallized knowledge that takes many years to make.
16:16But we're at a point, an inflection point, where technology is growing so quickly that anything that I learn that was consolidated two years ago is is almost completely out of date today, at least in the world of technology. It's different if it's like fundamental life advice.
16:29It's, you know, holistic happiness, health, and so on. But we're we're talking about technology here, which is moves very quickly. So my goal would not be to, like, become a pro technologist because that's not gonna happen these days.
16:40By the time you become a pro in one thing, it'll be twenty years out of date. You'll have learned, like, you know, Java or whatever. You'll be, like, typing on a DOS terminal while the rest of us are using our cyber rockets to fly off to Mars.
16:54What you should do is you should just gain as foundational a level of knowledge in a topic as humanly possible. I'm talking like 8020, 8020, you know, like an hour long YouTube tutorial, start playing around with things. And then personally, the way that I do it is I care a lot about the monetization, so I would just take those skills to market.
17:08I would go and I would find somebody who has less knowledge than I do and less time to solve that problem. Because Remember, even if they have the same level of knowledge as you in a domain, people hire people for reasons other than knowledge arbitrage.
17:20They hire people because a lot of the time, they just don't have the the means or the resources or the the time available in a day to do it themselves, so they're willing to pay somebody else. So I get to a point where, like, your knowledge is just a little bit better than a lot of other people's, and then I'd offer services.
17:32And typically, what happens there is because you're in a paid environment, the services that you are building for people are ones that are, like, actual market needs. And then you get to learn while being paid on the job, upskill, and then, you know, you actually get to, like, produce some value in the meantime too.
17:47And I mean, that's actually a very interesting point. Um, it's almost selfish to spend all your time on education because you're keeping all that knowledge and value up here. Much better to gain a little bit and then immediately start giving it away to people because then you make the economy better as well.
18:00Okay. Rainey says, Nick, I hope you're doing well. I've been watching your content daily for the last five months and it's provided me a ton of value.
18:07I finally got the courage to build and try selling my first real world system. My plan is to sell this AI lead gen automation that scrapes LinkedIn for job posts, mainly targeting recruiting agencies or companies since it fits their work. I had a couple of questions.
18:19Do you think selling ready made systems is the right approach for beginner? What should the delivery process look like? From sales calls to info I should collect from clients to how I actually hand it off so it's in their pocket.
18:28Also, would you say this is a good system to start selling at my stage? Well, if you just turned 17 this month, that was nine months ago, you're almost 18. So nice job.
18:35Yeah. I remember my eighteenth birthday pretty dang well. Hopefully, you remember, you know, 17, 18 as well as I did.
18:43The delivery process is very simple and straightforward. What you do is you connect with them in some way.
18:50So, like, email or something like that. Right? Where the heck's my Excalidraw tab?
18:56You have basically some sort of reach. And, you know, when I say reach here, what I mean is you need to put yourself in front of the client, right, or a prospect.
19:05After that, you need to acquire them. After that, you need to fulfill them. And then after that, you need to expand them.
19:12And so this is a little acronym that I've come up with because I'm getting a lot of podcast invites and stuff like that now. And it's race. So you're racing to deliver a high value system.
19:23So basically, what happens is you gotta you gotta reach them. Right? And so you do this through something like cold email.
19:27You do this through, like, pay per click ads. You do this through something like communities. You do this through social media, social, you know, DMs, referrals, you know, events.
19:39And so this is just how you get in front of somebody. K? After that, need to acquire them, and so you have some sort of acquisition event.
19:44And that acquisition event in our case is almost always gonna be a call. And so there's gonna be like a sales call. And so you you meet them through one of these ways.
19:53Then you have a sales call with them. K? And now you need to transform them into a client.
19:57And the way that that works is after the sales call, you'll do some sort of proposal contract invoice right over here.
20:06Once you've done that, you need to fulfill the project. The way that you do that is you sort of you have an onboarding call. On that onboarding call, you gain access to their systems.
20:14What you do is you just build in whatever the account of the platform is that you're using, you know, to actually do the the system build. And so in your case, do have any to add or what are you doing here?
20:23Maybe it's like Claude or whatever. What you need is you just need to, like, figure out the platform you're gonna be doing the system on. And once you're done, you just build it directly on their account because the handoff's really easy.
20:33And then once you're done with that, then what you do is you basically, like, try and upsell them, um, on a bigger package later. Because now, in addition to having done a project for them and they trust and they like you, you also know way more about their business, which allows you to basically just kick off the loop.
20:48Because you know way about more about their business, you're capable of providing more value. Because you're capable of providing more value, that means you're capable of selling them for more money. Because you're capable of selling them for money, that means you're capable of taking on bigger jobs.
20:58And then this sort of value loop just continues until, you know, you have a pretty good pretty good sized business. And so that's what I did.
21:05That's what I'd recommend people do, and that's how you do it. Drip says, Nick, I don't have my own automation ready yet and a client wants a demo, how do I show them something? Can I use open source or premade demos?
21:14And if so, do you know any good spots to grab them from? Should I voice over edit the demo to make it feel more personal or just show it as it is? And if a client asks whether I actually built the demo myself, how do I handle that so they trust me?
21:24Serious about getting my first client, so I need pointers would mean a lot. If you don't have your own automation ready yet and the client wants a demo of your automation, how do you show them something? Well, I do they just want a demo of some basic automation purpose?
21:36Like, this sort of putting the cart before the horse because do they want a demo of the system you've already spoken about? In in that case, just build the demo. It's just a demo.
21:44It doesn't need to be perfect. A little MVP. Can you I use open source or premade demos?
21:49If And so, do you know any good spots to grab them from? Yeah. You can use open source or premade demos.
21:52For any of that anyway, just go to the any of that templates library for, um, cloud skills and stuff like that. I wish I could say that it's very diff you know, they're difficult and, you know, you need to join a community like mine to get them, but they're pretty straightforward, man. Just try asking it for what you want.
22:04Should you voice over and edit the demo? No. You should, uh, you should just record a video like I am talking about the demo.
22:11And if a client asked whether you built it yourself, how do you handle it? Yeah. I mean, you could say, like, uh, yeah.
22:16I did build it myself. I used a combination of open source libraries and premade demos, and then made some modifications as per the scope. Problem solved.
22:25Enjoy Nihon. That is Japan, your top four manga and or anime. Oh, I'm a big fan of Orb recently on the movements of the Earth.
22:35That one's sweet. Aside from that, it's just Vinland Saga, Berserk, you know, AOT, all the all the classics.
22:43Alright. Anyway, I think I'm basically good to go. I think we've probably done enough q and a for today.
22:49And if you guys have questions you want me to answer in tomorrow's video, then please leave them down below. I'm more than happy to. What I wanna do next is I wanna talk a little bit about strategy because, um, you know, I just come in here wanting to make a bunch of money again, making my little $500,000 a month claim.
23:03And, you know, the question is kinda how how am I gonna do it? Well, what I realized is, if you guys didn't know, I ended up running the most financially successful school community, not of all time, but probably the most profitable school community I would imagine of all time.
23:17I don't know, but probably. You know, it's called Maker School, and it teaches people how to get their very first client in ninety days or I give them their money back. So we have a pretty strong offer.
23:28And so basically, what happened over the course of the last, I don't know, a year or so is I crushed it so hard with Maker School that I paid so much money that I just got kinda bored. And I got bored with this channel, and I got bored with some of the content I was creating before. And, you know, my I let off the gas, and it's been about a year.
23:47And so ever since I've I've I've let off the gas, a lot of people have caught up. And so they have, like, really cool communities now, and there's a lot more diversity in communities, and there's a lot more value that other people are providing. Um, a lot of people's content has gotten a lot better.
23:58A lot of people's tools and tips and workflows, everything's gotten a lot better. And so I've just sort of been in the background here.
24:04You know, I've been doing I've been focusing on other aspects of my life. My girlfriend and I just went to Europe.
24:09We just spent a month down there. We went to like Rome and Florence and Cinque Terre and and Venice, and then we went to Austria and Salzburg, London, you know, Scotland.
24:19We we went all over the place. I've just been touring where I'm moving. I'm living life.
24:22But in the background, I'm like I'm like watching all these other cool products and services start gaining steam and getting better and better. And I've just I've just gotten really inspired by a lot of them, and they've given me a lot of, I think, really great juice, which has reignited my passion, I would say, for what I was doing here in the first place.
24:40So it kinda sucks because, you know, I think about that, and I'm like, wow. Like, it really took it took extrinsic motivation to get me super stoked to do this stuff again. But in the last three weeks, like, I haven't been able to stop thinking about how I'm going to provide more value to people, create the best, you know, community ever, do bigger and bigger partnerships with bigger and bigger brands, and then grow grow my own, you know, social media following, but then also, you know, just upscale big chunk of the world on on AI technologies.
25:07You know, my Claude code course, which is one of my most popular ones, just reached about 2,000,000 views on YouTube. But it it got something like 25 or 30,000,000 views across x, which is ridiculous.
25:19And when I saw that, was like, holy shit. Like, I'm already having a pretty meaningful impact, and that was just all coasting off of the work I did, like, a year and a half ago. What if I, you know, just continue every damn day until the freaking singularity happens?
25:30Who knows? So, yeah, I'm I'm pretty stoked and pretty amped up about it, and that's really the that's really the high level strategy. I'm just I'm just gonna dive in with both feet.
25:40So, again, the whole purpose of the channel is transparency. The way that I think I'm going to do this, you know and I have to pick a monetization goal.
25:48Right? Like, it just doesn't make sense. I mean, Maker School, I could get a million people in here tomorrow if I made it free, but I don't wanna make it free.
25:55I I need some sort of monetization goal. And even if I made it free, the way that I see it, monetization reflects somebody's, like, in built in commitment to doing a thing.
26:03And the more money somebody is willing to spend, the more time they are going to put their money where their mouth is and actually do the thing. And if my thing is, hey, I want you to positively impact the world with AI automation and these cool technologies to significantly improve leverage and then are gonna grow global GDP.
26:16I just need something and so I picked 500,000 a month. But my high level strategy for this is going to be as follows. And, you you know, you can kind of think of this as like a funnel.
26:25So, you know, basically, the way that I'm gonna do this is I'm going to spin up my daily updates channel again, which is this one here.
26:38And the reason why I'm doing that is because what I didn't realize was, like, a year ago, I was actually getting something like 30 to 40% of all of my new sign ups from daily updates. I had thought my daily updates was me just, you know, kinda yapping and having some fun times and and meeting, uh, a few people pre them joining my community, but I didn't realize it made up almost half.
26:57Well, maybe a third to half of all of the revenue that I was making inside of Maker School. Maker School being the biggest chunk of my revenue. That's obviously very important.
27:05So my plan is to spin up daily updates again. My other plan, okay, is to do sponsorships on Instagram.
27:12I had a good conversation with a friend of mine and somebody that I'm working with right now just a just a couple of hours ago. And he basically showed me how it's possible to make significantly more money than I'm currently making while not changing the things that I'm talking about on my Instagram channel at all.
27:27And I have around 450 or 500,000 followers on Instagram. Um, if I could just continue talking about the same things, but improve the monetization, I could realistically make somewhere between, like, 50 to $100,000 a month extra, um, which is just insane.
27:40Um, So we're spinning up the daily updates channel again. We're doing sponsorships on Instagram, and I don't mean every video sponsored or whatever. I just mean I'm gonna start taking more time and energy to do my sponsorships on Instagram.
27:50And if you sort of think about it, like, these are, like, the levers that I I think I could probably make. It's gonna be, like, plus 50 k a month easy. This daily updates channel is gonna be, like, plus another 50 k a month easy.
28:01By the way, MakerScore right now is making $220,000 a month or something like that. Left click's making somewhere between 30 to $40,000 a month in terms of my take.
28:08I have partners with Left click now, so we give it to multiple people. And then what I'm gonna do is I'm going to do some sort of, like, annual push to reduce churn massively.
28:19Because right now, churn is at like 25% or so. And I wanna see if I can get this down to like 15%.
28:27And then potentially, I also well, maybe we'll make this four because I just wanna go priority list in terms of like total amount of revenue that I could make.
28:38And this annual push, I I hope to make, like because the way the annual works is you just make, like, in my case, a thousand $100 immediately, like, right then that day.
28:47But it's at the cost of future MRR. Well, I literally just wanna, like, kick up the freaking train and just make money every single month with annual so much money that it offsets the decreased MRR. So that, you know, I can basically make six months of income in one month.
29:02If you think about it right now, I have 2,000 members. Right? And my 2,000 members all pay, uh, you know, about a 180 ish well, not they don't.
29:09Sorry. They pay, like, a 100 ish bucks a month on average, 110 because some of them are really old and some of them are new, and I increase the price over time. But if you think about them, if I somehow converted all of them to annual, I'd make $2,000,000 this month.
29:19And then it's like, well, what about next month? And I'm like, well, why don't I just get 2,000 more people in the next month? That's sort of my mindset, which I know sounds silly, but just bear with me.
29:26 with my newsletter and LinkedIn. And so I need to actually, like, fix my newsletter and my LinkedIn. And so what I mean by this is right now, if I go on my LinkedIn account you know, it's like a I don't have, like, a bad LinkedIn, but if you check this out, my initial post here that I made on LinkedIn forever ago, I was just introducing myself to people.
29:49Ten months ago, got 1,400 likes. And then my most recent posts are getting a 100 likes, a 105 likes, you know, 45 likes. Sure.
29:57We have some lead magnets to do pretty well, but still, they're they're pretty weak, and to be honest. And this isn't a knock against, you know, who I'm working with on this stuff because I love Matthew. He's my partner on LinkedIn, and he's been really, really helpful figuring out, like, my funnel and whatnot.
30:09But I just feel like I haven't really been giving it my own attention that it deserves because I've just sort of, like, let the foot off the gas and just let things be as they were. So I'm gonna go back to my LinkedIn. And then in addition to that, we also have Kit.
30:20I don't know if you guys are familiar, but this is my newsletter Kit. And the way that we use Kit right now is, um, the variety of different ways. But, you know, we use it to host both landing pages for the content that I make and then the educational stuff, so the assets, the the the courses, whatnot.
30:33And then, um, I also use the stop selling to Maker School. Right now, I've just really been sitting on it, and I haven't really been, like, again, diving really deeply into how I can, like, actually improve the value of this newsletter. And if you think about it, um, I don't know where my subscriber list is for this.
30:48You know, we have, 40,000 people that are actively subscribed here, and apologies to anybody whose email I'm totally leaking here. But if you think about it, we have, 40,000 people. That's 40,000, like, active people.
31:01We were really, really careful with our mailing list. We don't send email to people if they're gonna, like, mark us as spam. We just, like, continuously ask them, like, hey, could you do you wanna opt in?
31:11Do you wanna still be here? So that's, 40,000 people. If I could upsell even, like, 1% of those 40,000 people to annual, that's 400.
31:19400 times a thousand is 400 additional thousand dollars in annual revenue. I'm sorry. One time revenue this month.
31:26So, anyway, I guess what I'm trying to say is, I've just built up like a lot a lot. And I haven't even really been trying all that much.
31:33I've just been coasting this whole time, which is the thing that's honestly very it's frustrating to me. I was having a conversation with my friend Matt a while back, and he said something like, oh, you know, I feel like I've gotten I'm paraphrasing, but he's like, I feel like I've gotten to where I'm at, um, and I haven't even really, like, a 100% committed myself to it.
31:51You know? Like, I've had a couple of long nights, obviously, but, like, I haven't, a 100% committed. Well, in this case, like, the last year or so, ten months, I've just gotten all this stuff by default.
31:59Like, I haven't even, like, pushed really hard for it. Can you imagine how high I could go if I actually pushed really hard for it? I really like the long form courses that I'm making, and that's gonna be a big chunk of my stuff moving forward.
32:09But, like, man, I bet you I'm sitting on, like, at least 300 a month in MakerScore revenue without fundamentally changing the business model at all. And what's cool is if I go over to school games chart, which is where a lot of the other people that are crushing it on school are yes. My revenue is $2.18 as of today.
32:25You know, we have these people that are now, like, three, four x my revenue. Like, Logan here is four x. I used to be the the goat up here.
32:31Now he's like, four x my freaking revenue. Spencer, three x. I don't know who this fella is, but this this handsome fella is like 1.5 x almost.
32:39Even School of Mentors is catching up. Right? And so there's just so much I'm just like I was here before.
32:47I've just like slowly trickled down here just by default, but I mean, even a little bit of effort, I'm sure it catapult me up. I'm not doing it because I think there's, you know, this is a big dick waving contest, but this is fun, you know.
33:00Like one big realization I had while I was taking my foot off the gas here was just like, man, business is so fun. It's actually so fun. If you get bored with business, it's your own fault because you're not choosing to do things that are fun.
33:11You have total and utter control over your life. You can make things that you might even consider kind of boring fun. I'll give you an example.
33:17Every morning, I respond to a bunch of posts in maker school. Uh, you know, usually most afternoons, I have, uh, very templated sort of sales calls or things that I will calls that I will join to, like, do, like, kind of a closing thing, uh, for a left click and then another business that I'm working with. You can approach this one or two ways.
33:33You could be like, oh my god. You have to respond to all these posts. Oh my god.
33:35You have to say the same words you said 4,000 times again. But you can also, like, you can gamify it. You could time it.
33:40You could try and get the best times. You could, you know, try and pick the best sequence of words that leads to the best result.
33:45You could game your your your sales script. I guess the point that I'm making is, like, you can always find some way to really enjoy what you're doing.
33:53And that's doubly so in this era of AI where we are now getting systems that are autonomous and capable of doing a lot of economically valuable work. A lot of people look at that and they're like, oh my god. My whole life is meaningless because a robot can do my, you know, VSL better than I can.
34:06And it's like, no. No. That's actually great because there.
34:10And, like, you know, just the fact that that's behind you in the rearview mirror is gonna make you perform so much better, um, which means the world will get to benefit from your own creative impetus and stuff like that. Anyway, I know I got kinda philosophical there at the end.
34:22But to make a long story short, really, what I'm gonna do just as a baseline, and this isn't even gonna take me that long, is I'm gonna spin up my daily updates channel again and just talk with you guys. Um, I'm going to continuously and consistently grow that until I get to the point where I'm producing another 30% of my revenue ideally.
34:36So, you know, $50 a month. I'm gonna spin up my my sponsorships on Instagram, and I'm gonna go from right now where it's like, you know, very, very little. I don't know how much money, so I don't wanna say, but very, very little.
34:46I doubt it's making more than 20 k a month right now. And then I wanna take that at 50 k a month. I wanna fix my newsletter and my LinkedIn.
34:52You know, if I could get even 50 people converting now, 44 people a month with some sort of annual promo, I made 50 k a month. And then I wanna do a big push on annual inside of Maker School by promote promoting it and then providing a lot of additional value with, like, different courses, modules, build out sections, templates, assets, systems, and so on and so forth to try and get my churn down 10%.
35:13So then instead of me, you know, slowly going from, two fifty to two twenty five to one ninety to where where the hell I would have gone, like, this this 25% loss here is gonna be way less. There's gonna be, like, I know, a 5 k a month, 10 k a month instead.
35:27So man. I'm super super jazzed about that. Okay.
35:30And that's not even getting into some of this more advanced funnel stuff I'm talking about. I'm seeing a lot of people start free communities, for instance, and then use free communities as like their newsletter, and then use that as conversion mechanism to their paid. I think I could do that way better than like everybody else.
35:43I think the quality of my communities could be so much better. And I think I'd also be the sort of person that's actually willing to sit there and provide a lot more value to people. So that's gonna be really cool.
35:51I think we could grow left click way more than I've grown it in the last year. We've actually gotten, like, a fair number of longer and larger contracts. Um, as of a little while back, we're now working with MrBeast.
36:02Uh, this is, a couple months ago, maybe a month and a half ago. And, um, initially, he reached out to me asking me to go down there and, like, help him with his team and train him up on AI. We've now entered into a contract where I actually have somebody inside of LeftClick that is now going out there doing both in person training and then also sort of helping build and and develop.
36:19Like, that could be huge. We could make another $300,000 a month with that, not with that specific contract, but with LeftClick fairly easily, I would say.
36:26I just need to actually sit down and focus on it. Clervo. Right?
36:31My, uh, my my what's up? My, but the SaaS that I am a part of here. Uh, this is a major, major business.
36:37This has insane potential. We could, like, 15 x this thing, basically overnight. I just need to, pour some marketing fuel on the fire.
36:45Oh god. I don't even I don't even know. Anyway yeah.
36:48So I'm pretty stoked. And if you're here watching, hopefully, you are as stoked as I am because I'm gonna be doing q and a and daily updates, giving you guys the behind the scenes on all this as I actually go through and complete it. I'll show you guys how I'm doing the sponsorships, how I'm fixing my news that are in LinkedIn, how I'm gonna do the annual push, how the daily updates channel's working, how I'm gonna be growing.
37:06Left click again, we just I just ran through a big campaign to, like, bump us up to the top of the SERP. We had, like, a bunch of smaller businesses that were, like, actually beating us, which was so stupid because I just never spent any time on it. Um, I just use Fable actually to go through and then, like, and not Fable.
37:21Sorry. Opus 4.8 to go through and then set up all of these links and stuff like that. Right?
37:24Can see what is left click and stuff like that. Um, really, really low hanging fruit here. We need to get some reviews.
37:30Uh, we'll do the same thing with Clarovel. I'll do the same thing with all these, and I'm just gonna do them all live for you. Okay?
37:35Alright. I know this video is getting a little bit long. So why don't we kick up the stats again?
37:40And I will just do a combination of YouTube, and we'll do Instagram, and we'll also do date.
37:49And so what's gonna happen is this is going to be my tracker, and today is 06/17/2026. K?
37:57And my YouTube, terms of total let's just go main. We'll also go my YouTube, my daily updates. If I go over here and then I refresh this, I'm at 448767, and that's my main YouTube.
38:14Okay. And then if I go to my daily updates channel back in the analytics, I have 18,605.
38:21I don't know why I thought I had more. And if I go to Instagram follower checker, go back over here, and go at nick underscore sryav.
38:33I think it's nick underscore sryav.
38:37Nice. You can even see my recent followers. This fella here, really crazy.
38:41I just ran into him at a bookstore in London. Super, super cool. Girls and boys.
38:48I'm sorry. Can does this not show?
38:51Oh, I guess this doesn't show my followers. Instagram follower counter. Instagram follower counter.
38:56Okay. This is probably it. Wow.
38:59Selena Gomez is brutally mocking me, Brutal. Yeah. It is 500.
39:03So five nineteen o nine three. Cool. That looks pretty solid.
39:06Awesome. This, I imagine, is gonna grow pretty pretty linearly after I do a little bit of math.
39:12Um, I just haven't really done. And so what I'm gonna do is I'm just gonna upgrade this tracker as we go again, like I did last time. And if you guys wanna see last time, just like go 10 videos ago, you'll see how I used to have a tracker that I maintained for over 200 where I slowly increased my following from, like, 50 k to, like, a 150 k or something.
39:29So same thing will happen here, which I'm pretty stoked for. Okay.
39:32Thank you guys very much for watching another daily update. Um, I'm gonna aim somewhere between 25 to maybe thirty minutes per for these.
39:39Catch you all in the next video. Have a lovely rest of the day.
The Hook
The bait, then the rug-pull.
Nine months is a long time to go quiet when your last update was from the top of the Skool leaderboard. The host opens not with an apology but with an audit: here's the portfolio, here's the current MRR, here's where competitors have closed the gap, and here's the four-lever plan to get back to the front.
Named ideas worth stealing.
18:20acronym
RACE client delivery loop
- Reach
- Acquire
- Fulfill
- Expand
Four-stage service business loop. Reach = any channel that puts you in front of prospects. Acquire = the unified proposal/contract/invoice close. Fulfill = onboard + build directly in client account. Expand = upsell using business knowledge gained during delivery.
Steal forAgency or freelance service businesses — makes the full client lifecycle explicit and shows where most drop-off happens (between Reach and Acquire).
06:30concept
B2C-to-B2B reframe
When a prospect wants to serve consumers (med spa, massage, travel agency) where outreach data doesn't exist, reposition the offer for business buyers instead (corporate retreat packages, B2B wellness deals). The same service becomes scrapable and pitch-able via standard B2B lead gen.
Steal forAny agency pitching to businesses that have consumer-facing services — helps them crack the outreach problem without switching niches.
13:00concept
Single-document close
Combine proposal + contract + invoice into one document sent immediately after the sales call. Each additional step in the sequence (separate proposal, then contract, then invoice) creates a ~10% drop-off point. Collapsing to one document cuts from 40% to ~20% funnel loss.
Steal forAny service business that currently sends multiple documents sequentially — especially relevant for solo consultants and early-stage agencies.
32:00list
Revenue lever stack
- Spin up daily updates channel (+$50K/mo)
- Instagram sponsorships (+$50K/mo)
- Fix newsletter and LinkedIn (+$50K/mo)
- Annual pricing push — reduce churn 25% → 15%
The four specific actions mapped to estimated monthly revenue impact, laid out live on a whiteboard. The annual push is framed as a one-time cash injection plus structural churn reduction rather than a recurring lever.
Steal forAny community or membership business looking to diagnose which growth levers to pull first — particularly useful for founders who've been coasting and want a prioritized re-entry plan.
How they asked for the click.
VERBAL ASK
38:14subscribe
“If you guys have questions you want me to answer in tomorrow's video, leave them down below.”
Soft, no pressure. The CTA is to engage via comments for the next Q&A — consistent with the channel's community-building model rather than a hard product sell.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
OTHER LINKSAlso linked in the description.
Visual structure at a glance.
