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Andrew Kroeze · YouTube

Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents

A 69-minute live workshop walking fitness coaches through the 5 C's framework that turns Claude from a chat tool into a scheduled, connected AI agent stack.

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Tutorial
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Big Idea

The argument in one line.

Most coaches use Claude as a search engine, but the real unlock is a five-step configuration stack that wires it into your tools, teaches it your voice, and schedules it to run every morning without a prompt.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…
  • A coach or consultant doing 5K-100K/month who is still doing repetitive admin tasks manually and suspects AI should be handling them.
  • Someone who has tried Claude or ChatGPT for content but finds the output sounds generic and nothing like them.
  • A non-technical business owner curious about MCP connections and AI agents who has not yet set any up.
  • Anyone who wants to build a custom app or dashboard for their coaching business without a coding background.
SKIP IF…
  • You are a developer or AI engineer looking for deep technical implementation detail — this session targets non-technical coaches.
  • You are already running scheduled Claude routines and MCP connection stacks; the content is introductory.
TL;DR

The full version, fast.

Most coaches treat Claude as a smarter search box, but the 5 C's framework changes that entirely. Commands means structured prompts with a role, task, context, and constraints. Context means markdown files that teach Claude your voice and business so it never starts from zero. Connections means MCP servers that link Claude directly to Gmail, Notion, GoHighLevel, Slack, and more. Capabilities means reusable skills that execute the same task consistently on any future input. Cadence means scheduled routines that run automatically every morning without you asking. A live demo of a fitness tracking app — built voice-to-code in 90 minutes using Claude Code, Supabase, and Vercel — makes the ceiling concrete.

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Chapters

Where the time goes.

00:00 – 01:51

01 · Introduction

Host AJ Morton introduces Andrew Kroeze to the FitPro community; the gap between using Claude as a basic prompt tool and building real AI agents is framed.

01:52 – 06:59

02 · Andrew's Story

$82K in debt, depressed in 2017, found fitness, built a Facebook community to 23K members, sold a multiple 7-figure business in 2021, now all-in on AI.

07:00 – 11:50

03 · The Business Value Chain

Identify your bottleneck across awareness to lead gen to sales to fulfillment to referral, then point AI at that specific stage.

11:51 – 17:59

04 · Offer Ecosystem and PSPS Formula

Low ticket to course to signature to back-end in a problem-solution-problem-solution ladder. Trust recession in fitness makes low-ticket entry critical.

18:00 – 21:59

05 · Where to Focus AI First

Pain points coaches recognize: leaky pipeline, siloed tools, hours on manual tasks. The AI cousin with 200 IQ reframe.

22:00 – 24:59

06 · The 5 C's Framework Overview

Commands, Context, Connections, Capabilities, Cadence introduced as the five pillars that turn Claude from a chat tool into a real AI agent.

25:00 – 27:59

07 · C1: Commands and Prompt Engineering

Role + task + context + constraints format. The single best system-building prompt: ask me clarifying questions one at a time until you're 95% confident.

28:00 – 30:59

08 · WhisperFlow: Voice-to-Text for Claude

Why native dictation fails (literal transcription, no cleanup); WhisperFlow at 150 WPM with AI grammar correction, learns your vocabulary.

31:00 – 34:59

09 · C2: Context and MD Files

Markdown context files as persistent AI memory. Create one for business profile, one for writing voice. Without it every session starts from zero.

35:00 – 38:59

10 · C3: Connections (MCP Servers)

MCP connects Claude to Gmail, Notion, Slack, Stripe, GoHighLevel, iMessage. Without MCP Claude advises; with MCP it acts inside your actual tools.

39:00 – 42:59

11 · C4: Capabilities (Claude Skills)

Skills as saved repeatable mini-playbooks. Example: intake form triggers skill that auto-sends offer draft via GoHighLevel, replacing a one-hour coaching call.

43:00 – 45:59

12 · C5: Cadence (Automated Routines)

Scheduled routines in Claude Code that run every morning without a prompt. Morning brief: revenue + booked calls + calendar. Travel dashboard with friend database.

46:00 – 48:59

13 · Building Custom AI Apps in 90 Minutes

Three-step: Claude Code + Supabase (free backend) + Vercel (free frontend). Voice the spec, Claude asks clarifying questions, app is live in 90 minutes.

49:00 – 52:36

14 · Fitness App Demo

Live demo of custom workout tracking app: voice-log workouts, streak tracking, body weight goal, exercise library with YouTube video lookup, Instagram share button.

52:37 – 53:36

15 · Instagram Reels Strategy

Case study: 11 reels using Hook-Show-CTA formula, 0 to 170K followers in 5 weeks, $19K MRR in a School community. ManyChat for DM automation.

53:37 – 1:09:06

16 · Q&A

Claude vs. ChatGPT; whether custom apps replace Trainerize; Claude Code vs. Chat vs. Cowork; Appify for social scraping; podcast content pipeline using MCPs; community pitch at $47/month.

Atomic Insights

Lines worth screenshotting.

  • Most coaches are using Claude as a search engine; the gap between that and a real AI agent is five deliberate configuration steps.
  • Vague prompts give generic answers — the quality of your AI output is determined entirely by the quality of your input.
  • Asking Claude to clarify until 95% confident is the single highest-leverage prompt change a non-technical user can make.
  • Without MCP connections, Claude is a consultant who tells you what to do. With MCP, it is an employee who does it inside your actual tools.
  • Markdown context files are how you teach Claude your voice — without one, every conversation onboards a new employee from scratch.
  • The School platform is feeding coaches free leads the way Facebook groups did in 2018 — the early-mover window is open now.
  • Supabase and Vercel are both free tiers and together constitute a complete backend plus frontend — there is no infrastructure cost to building a custom coaching app.
  • A custom fitness app built with Claude Code, Supabase, and Vercel can be live in 90 minutes with zero prior coding — built entirely by voice.
  • Claude routines run on a schedule without you asking — a morning brief mapping your entire day can be configured in under an hour.
  • Skills are mini-playbooks: define a task once and Claude executes it consistently on any future input, replacing a recurring one-hour call.
  • Treating Claude as a sparring partner — asking why am I wrong and what are my blind spots — produces dramatically better outputs than asking for deliverables directly.
  • The Business Value Chain tells you where to place AI first: find the bottleneck and build the agent that fixes it, not the most impressive-sounding one.
  • Coaches with custom apps have a visible competitive advantage in fitness because most of their competitors have none.
  • Appify is an MCP that scrapes any public social media account or YouTube channel so you can model top performers' content directly inside Claude.
Takeaway

Five steps from chat tool to AI agent that works while you sleep.

WHAT TO LEARN

Claude is not a search engine — it is a platform you configure once and it runs, connects, and executes inside every tool your business actually uses.

01Introduction
  • The gap between using Claude as a research tool and using it as an AI agent is five deliberate configuration steps, not technical expertise.
02Andrew's Story
  • Health transformation — fitness and sobriety — created the mental clarity and confidence to invest in courses and communities that changed financial trajectory.
03The Business Value Chain
  • Every business has a current bottleneck — identifying it tells you where to put AI first; investing in the wrong stage wastes the implementation effort.
04Offer Ecosystem and PSPS Formula
  • A low-ticket entry offer builds trust during a trust recession; the PSPS ladder creates four offers where each solution generates demand for the next problem.
05Where to Focus AI First
  • Most AI overwhelm comes from trying to implement everything at once; the bottleneck framework narrows the field to one system to build first.
06The 5 C's Framework Overview
  • The 5 C's are platform-agnostic — skills and context files built for Claude can transfer to other AI platforms, so the investment compounds.
07C1: Commands and Prompt Engineering
  • Structured prompts produce consistently better outputs than freeform questions.
  • Asking Claude to generate clarifying questions before building a system surfaces gaps you would not have noticed yourself.
08WhisperFlow: Voice-to-Text for Claude
  • Native dictation transcribes literally and requires manual cleanup; WhisperFlow cleans grammar, removes filler, and learns your vocabulary, making it ready-to-paste output.
09C2: Context and MD Files
  • Without a context file, every Claude session starts onboarding from scratch; with one, Claude already knows your business, voice, clients, and constraints.
10C3: Connections (MCP Servers)
  • MCP connections make Claude an employee who acts inside your tools rather than a consultant who tells you what to do in them.
  • You can create context files from your actual sent emails by having Claude read your Gmail history and extract your communication patterns.
11C4: Capabilities (Claude Skills)
  • A skill replaces a recurring one-hour call by executing the same task — offer development, content creation, intake processing — consistently on any future input.
12C5: Cadence (Automated Routines)
  • Routines run on a schedule without a prompt, making Claude an assistant who maps your day before you wake up and follows up on leads while you sleep.
13Building Custom AI Apps in 90 Minutes
  • Supabase and Vercel are both free-tier tools that together provide a complete backend and frontend for a custom app — there is no infrastructure cost barrier to starting.
14Fitness App Demo
  • A voice-log workout entry system eliminates the manual tracking friction that kills most fitness app habit loops.
  • Embedding a YouTube exercise library inside a custom app gives clients a reference without leaving the tool.
15Instagram Reels Strategy
  • Hook-Show-CTA with a well-targeted niche plus directing traffic to a School community generated 170K followers and $19K MRR in under 5 weeks from 11 reels.
16Q&A
  • Custom apps built with Claude create competitive differentiation that off-the-shelf SaaS tools cannot replicate because they are specific to your system and brand.
  • For podcast content pipelines, the pattern is: MCP pulls transcript from Zoom or Riverside, a skill processes it, and Blotato distributes clips across platforms automatically.
Glossary

Terms worth knowing.

MCP (Model Context Protocol)
A connection layer that lets Claude read data from and write actions to external tools like Gmail, Notion, Slack, or GoHighLevel without you switching apps.
CLAUDE.md / MD file
A markdown text file loaded into Claude as persistent context — contains your business profile, writing voice, client personas, and offer details so Claude never starts from zero.
Claude Skill
A saved, reusable mini-playbook that Claude executes on command — equivalent to a trained employee who runs the same repeatable task the same way every time.
Cadence / Claude Routines
Scheduled tasks inside Claude Code or Claude Cowork that run automatically on a set interval — daily, weekly, or monthly — without a manual prompt.
Supabase
A free open-source database backend (PostgreSQL) that Claude Code can connect to for storing and retrieving app data without any infrastructure setup cost.
Vercel
A free hosting platform for web app frontends; Claude Code deploys apps here directly, making them shareable via a public URL.
WhisperFlow
A voice-to-text tool that transcribes speech at 150+ words per minute, removes filler words, fixes grammar, and learns your vocabulary — designed to replace keyboard input for AI prompting.
PSPS Formula
Problem-Solution-Problem-Solution: a four-offer ladder where each tier solves one piece of a client's transformation and naturally creates demand for the next.
Appify
An MCP-compatible tool that scrapes social media profiles and YouTube channel transcripts, piping the content directly into Claude for analysis or modeling.
Business Value Chain
A framework that maps a coaching business as a sequence of stages from awareness through referral, used to identify the current bottleneck and direct AI investment there first.
Resources

Things they pointed at.

24:28toolWhisperFlow ↗
26:16toolAquaFlow
28:27toolSupabase ↗
44:02toolVercel ↗
56:43toolAppify
1:00:09toolBlotato
1:00:06toolHiggsfield
34:42toolFathom ↗
15:51linkSchool ↗
34:23toolGoHighLevel
05:08toolMiro ↗
Quotables

Lines you could clip.

02:27
“Most coaches are basically just using it as a prompt. I ask you questions. It gives me answers.”
Host articulates the problem the entire session solves — clean 10-second clip with no setup needed→ TikTok hook↗ Tweet quote
32:36
“Without MCP, AI is just a consultant telling you what to do. With MCP, AI becomes an employee that actually does work for you.”
The sharpest contrast line in the session — complete thought, no context required→ IG reel cold open↗ Tweet quote
27:07
“Ask me clarifying questions one at a time until you're 95% confident you can complete the task successfully.”
A single actionable sentence the viewer can copy immediately→ newsletter pull-quote↗ Tweet quote
24:24
“I built a fitness app in ninety minutes last night and I didn't type a single word.”
Punchy claim that opens a loop instantly→ TikTok hook↗ Tweet quote
53:16
“Those who learn to command AI will lead their industries. Those who don't will be left behind.”
Clean declarative close, no setup needed→ IG reel cold open↗ Tweet quote
The Script

Word for word.

Read-along

Don't just watch it. Burn it in.

See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.

00:00Next couple minutes here, we got some people added in. What's up, everybody? Let's go ahead and get rolling here.
00:06Welcome back, FitPro Mentorship Review. Always excited for these. Um, I got Andrew Kruse with me today.
00:13He's been in here before. Um, Andrew and I go way back. We've been friends now for probably the last five years or so.
00:19Um, Andrew and I connected when he was running Tribe of Buyers, which was a fantastic coaching community. Um, we had a program come out of that that was really great for our audience, which was the Facebook group growth and monetization, uh, which was awesome.
00:35And, uh, yeah. So Andrew and have been going back and forth for a while. He reached out to me recently to talk about AI, which is something that I personally have been really slow on the uptake for, and I think a lot of us have as well.
00:46Um, and I think some of what Andrew and I talked about when he kinda demoed, uh, Claude for me was that myself and probably a lot of other coaches are basically just using it as a prompt. Right?
00:58I ask you questions. It gives me answers. I use it for, you know, finding flights and and creating, uh, you know, uh, headlines for for content and things like that, and it helps me a little bit here and there.
01:10But, otherwise, um, I think I've been using it really inefficiently, and I have a feeling a lot of us are too.
01:16So, uh, when I hopped on a a a call with Andrew, he demonstrated a lot of cool stuff that we can do with it. And now it's helping me manage my meetings, transcribe notes from my meetings, schedule calls, uh, with people, and it's taking a lot of work off my plate that I didn't really know was possible.
01:31And even if I didn't know it was possible, I didn't really know how to do it. And so I think it's a big knowledge gap that a lot of us coaches have between knowing what it can do and actually having the application of how to actually do it. So, um, without any further spiel on my end, let me get Andrew the floor, and he can show you, uh, how coaches can implement Claude into their coaching program and business.
01:52Sweet. AJ, thank you so much for having me again. And, guys, great to meet you.
01:56I know most of you are in the fitness space, if I'm not mistaken, but so I can customize this workshop, uh, for you guys.
02:05Just drop in the chat what you do, who you help, and maybe how much your offer is or the offer that you're selling. That'd be really helpful.
02:15I'm gonna be going over how to plug Claude AI agents into your business. So there's a five step process to it.
02:22Most people are just using Claude or Codex or ChatGPT. It's just like a research tool when the future is going to using just one AI platform that connects to all your tools to build out AI agents and create what you wanna create. So cool.
02:39Just pop that in the chat, you guys.
02:44And just give me some context. Fitness and nutrition. Sweet.
02:49Uh, awesome. Cheryl. Cool.
02:55Hashimoto's. Awesome. Thanks for doing that.
02:59Online fitness coach. Train moms. Perfect.
03:03Uh, gym owner. Sweet. Strength coach, love it, Keith.
03:10Toby, sweet. And how are you guys getting clients currently?
03:15Uh, is it social media? Is it mainly word-of-mouth? Is it a specific platform on Instagram, on Facebook?
03:23Instagram reels are popping off right now. We're using a lot of that. I can go into that a little bit.
03:29Weight loss coach. Cool. Cheryl, organic.
03:33Awesome. Word-of-mouth stuff.
03:37Sam, organic socials, suites, LinkedIn, and Facebook.
03:42Awesome. Meta ads. Awesome.
03:45Cool. I'll go in a little bit around the marketing side of things and show you some agents and apps I've built out for that.
03:54And what made you show up today? What's the number one thing that you're looking to get out of this workshop together?
04:03And, AJ, you have a great freaking room. I love the engagement. I see the head nods.
04:07This is awesome. Sweet. More efficient with AI.
04:12Awesome, Cheryl. Need to get savvy with AI. Yes.
04:16A 100%. Sean, save more of my time for high value work suite. We'll be going into a framework for that.
04:26How to power use AI suite. Don't know how to get started with skills and agents while you're in the right spot.
04:34You will know how to do it here. Alright. Cool.
04:39Sweet. Improving quality of AI. Sweet.
04:42I have a quick fix for you. Awesome. Sweet.
04:46Well, thanks for being so active and engaged, guys. Um, feel free to ask questions at any time. I might not see it, but we'll go back to it, whatever pops up.
04:54Also, when you hear some gold, it's always good for me to see it so I can double down on the things that are really clicking with you guys and improve this presentation for future workshops, and we'll just get into it.
05:08So I have a Miro board for you guys. I love Miro boards. I don't know about you.
05:13Put a one in the chat if you love Miro boards and mind maps. This is just how my brain works to visually see everything, not freaking slides and all that. So this is what we'll be going over today, and everything's laid out pretty nicely for you.
05:30But we gotta start at the start. So welcome to the Clod AI workshop, you guys.
05:40So you're gonna learn how to command Clod to develop AI agents and apps and escape the overwhelm and scale your coaching or consulting business past 7 figures. So this is perfect if you're a coach, consultant, course creator, or add in gym owner or agency owner, uh, doing five to a hundred k per month and wanna scale past 7 figures, uh, in 2026 using one AI platform.
06:03This is built for you. So you're probably wondering, is this training worth your time? I've gotta do this.
06:09I've been in the online space for ten years now. First, it was an agency and then doing business coaching, helped Kavitha here go from 20 to 160 k per month in four months with her relationship coaching business.
06:24Some of you guys might know Cole Gordon. He was burnt out sales rep. We helped him develop a community funnel in his first offer.
06:30He scaled that past $1,100,000 in his first year, and now has built a $40,000,000 sales agency.
06:37Worked with Bastion Slot when he was an agency owner, and then he turned into a business coach, and he scaled that past 8 figures. And a lot of people who have started from zero and have cracked their first 100 k a month, uh, just with some of the the frameworks I'm gonna be going over in systems I'm gonna be going over here.
06:56So you're probably also does anybody know me, or is anybody in my communities, like school? Anybody follow me on Instagram or YouTube?
07:05Super curious. Put a one in the chat if yes. If no, I don't think anybody knows me.
07:12Okay. Not a single one. Okay.
07:15Cool. Sweet. Well, thanks for being here.
07:17Now you know me. So you're probably wondering who the f is Andrew Kruse. So I was $82,000 in debt, super depressed, and heavy drinker from Ohio.
07:30The thing that changed my entire life was reading the poem Invictus by William Ernest Henley. I read the final two lines. I'm master of my fate.
07:38I'm captain of my soul. Something that day in 2017 clicked inside of me.
07:44If I take radical responsibility for my life, I can create anything out of it. Uh, I set a goal to lose 20 pounds and to quit drinking in ninety days, and, uh, I threw all the alcohol out of my house.
07:56And I grabbed the calendar from across the street, marked off 07/14/2017, and said I was gonna be ninety days sober and, uh, twenty pounds lighter.
08:07Uh, went to the YMCA just about every single day. I followed Damian Patrick videos to a t, and I downloaded MyFitnessPal to track all my macros.
08:19And I ended up crying for the first time in six years, forty five days into it. I was finally processing and releasing, getting out my head, back in my body, back in my heart.
08:31And then thirty days later, I looked at the scale down at the scale at the YMCA. I was a hundred and sixty two pounds. I was twenty one pounds lighter.
08:39And then, uh, fifteen days later, I put the final x through the calendar, and, uh, I was ninety days sober. And that changed the rest of my life.
08:48Uh, that cured my depression that I was experiencing, and that gave me so much more mental clarity. So the work that you guys do, especially in the health space, is so important, and that's what kicked off my confidence to join courses, coaching programs, masterminds that changed the rest of my life.
09:07So I joined Tai Lopez program, scared shitless, 82 in debt. I was like, I don't know if I could do this, but I know I need to.
09:14And, uh, I did. I didn't get a client for six months, um, but I was super excited being around a new community and learning new things and all of that. And then I joined a Dan Henry program, if you know him, and I got my first client in the agency space.
09:29I just wanted to be part of Dan Henry's ten k club, and I hustled and grind all that stuff. Got to the ten k club with my agency. And then, uh, got another coach, helped me grow a Facebook group, which changed the rest of my life.
09:42There's a, uh, I was reading .com secrets by Russell Brunson, uh, as well, and there was one line that changed it all for me.
09:52It was marketing is simple. Just take as much traffic you don't own to traffic that you do own. And I launched a Facebook group, a community funnel.
10:00I built that up to 23,000 members, built that up to a multiple 7 figure business that was profiting over $1,000,000 per year.
10:08I had 20 team members, and I ended up selling that in 2021 and became financially free, have property in Cabo, all that stuff, and launched a men's group after that.
10:23And then I came back into the space two years ago to double down on AI and what I'm about to teach you here. So, um, here's a little bit of proof.
10:33This was my first million dollars profit. I got to speak on stage with Damon John, Tom Bilyeu, a bunch of awesome people, multiple two Comma Club award winner. Uh, I got to retire my dad, which was awesome.
10:46And, uh, I love the in person events. We're doing another one September eighteenth through twentieth, um, but, uh, people have gotten married at my events and all that stuff.
10:56But, uh, in 2019, we did $1,100,000 in twenty four hours in in person event, and I sold my business to Michael Chu here.
11:05So the before we get into that, we've gotta get into how that was all possible so you can take this framework and inject it into your AI and into your cloud.
11:21Okay? So back in 2000 end of two thousand eighteen, I joined a mastermind called Project Nuclear with Scott Ulford.
11:33Be mindful of what you name your programs or your services because it actually blew up in a bad way after one year, but I get gold out of anything that I join. I'm like, I'm just looking for one piece of gold.
11:46And the gold that I got out of that was this business value chain. So as a business owner, we wanna be looking through our business as a sequence of steps and what is the bottleneck in my business so I can put my time, energy, and attention in that bottleneck, fix that bottleneck so new bottleneck opens up. So where should you focus with your AI agents and what you're creating here?
12:12It depends on your bottleneck and what the bottleneck is right now and where you place your time, energy, and intention to fix that bottleneck with AI. Does that make sense?
12:22Raise your hands. Yep. Okay.
12:24Cool. So the biggest thing at the start is your offers and your messaging. That is the core of everything.
12:33We're always constantly tweaking, testing, and doing new things with our messaging and our offers. That is always going to be on your plate. So that's one of the first systems that you should be playing around with using AI is improving your messaging that speaks to a specific person, a specific problem with a specific promise, with a specific path, specific packaging, proof, and price point.
13:01You guys all know when value exceeds price, that's when people buy. So the more perceived value you have to the marketplace, the more you can increase your price point if your fulfillment is holding up to that.
13:14Right? Helpful? Makes sense?
13:16Cool. So then second, there's a big thing, like crossing a million dollars per year.
13:23Just have one offer and double down on that. I'm not a firm believer in that. I think we've gotta hit at different price points.
13:30And it's not about having all of these offers, but having a low ticket conversion mechanism right now is super powerful because there's a big trust recession going on, especially in the fitness space.
13:43So if you have a low ticket conversion mechanism that builds trust, people want to kinda experience what you have first going into a higher ticket. If they get value out of that, then you have a big leg up on the game. And you should have a mix of low ticket and high ticket.
14:01So our core four offers are low ticket, course offer, signature offer, back end offer. And it's in a PSPS formula.
14:10So problem solution, problem solution. So you should be fixing the first problem as one part of your methodology of getting somebody a result, and then they move to the next and then the next and then the next. Cool.
14:24So I wanna double down on offers and messaging, and you guys focus on that inside of your AI agents. But as we're developing that, this is the business value chain in a nutshell.
14:37We wanna identify what is our current bottleneck. So number one is our offer just offers not dialed in in the messaging.
14:48Let's focus on that. But number two, when people are under six under seven figures, under six figures, it's usually awareness. Just getting new eyeballs on your stuff.
14:58So maybe that is where you place your time and energy and attention to get more awareness. Maybe you have a system that's already working, and maybe you can optimize it with AI, or maybe you can maybe you can add in Instagram reels to get more awareness, or maybe you can double down on, uh, let's see, TikTok or Facebook.
15:21They all work. It's just about optimizing that system so it gets the output and improves the numbers of your ideal client coming in. So you have awareness, and then where are you sending them?
15:33What is your lead magnet? I am a big, big proponent of the community funnel. Um, so it used to be Facebook groups.
15:41They used to feed you free leads in the Facebook groups and all of that stuff. Still doing it, but, you know, when your your engagement dies, it dies. I'm a big proponent of school now.
15:53The reason for that is because they will feed you free leads. It's like Facebook back in 2018. So, for example, I have a client that we're gonna be going over here, Luke Cutting, who just shot 11 Instagram reels, and he went from zero to a 170,000 followers from really good Instagram reels on AI and directed them to a school community.
16:24And now he's up to, like, 19,000 MRR in less than four weeks, and 25 percent of those people came from the school platform directly.
16:36So they will feed you free leads inside of school. That's why I'm a big proponent of it. But you have other options.
16:42You have a a VSL workshop, YouTube in this description YouTube, that sort of stuff.
16:49Right? Then you need to present the sales opportunity. Maybe you need to double down on your system of creating call to action posts, or a big thing that I'm a proponent of is a paid trial mechanism or, um, email promotions or live workshops or how what system are you optimizing for with your sales opportunity right now?
17:12Then you need to convert the sale, double down on your scripts, and your AI systems if this is the bottleneck around improving conversions. Maybe you need to optimize fulfillment because you're getting a bunch of clients and then turning our business from a funnel to an hourglass with upsell referral testimonial.
17:32Right? So we'd love to hear from you guys.
17:37What do you feel is the number one thing that you need to focus on right now in terms of your AI systems in here? Just drop it in the chat. Is it awareness?
17:47Is it your offer or messaging awareness, lead generation, sales opportunity? Pop it in. Brian, awesome.
17:55There's some quick shifts that you can make to drive more awareness, clear awareness. Amazing mindset shift.
18:03Love it. Love the engagement, you guys. AJ, your group is freaking awesome.
18:09Uh, organic inbound, awesome. Awareness, offer, messaging.
18:15Yes. Awesome. Sweet.
18:19And the cool thing is now you know where to put your time, energy, and attention when it comes to AI and AI agents. Right? So we always wanna be looking through this business value chain.
18:30Now you have this for the rest of your life. That's what it means to be a CEO. Right?
18:35Cool. Messaging. Messaging.
18:37Sweet. Cool. Awesome, guys.
18:42So let me go back up here for you. We'll get into the actual presentation.
18:50So does this sound familiar to you? You're constantly chasing new leads, but your pipeline feels more like a leaky faucet.
18:57Uh, your conversion rates are falling flat, and you're leaving money on the table with every sales call. Um, you're tired of a dozen AI tools, but they feel like isolated experiments, not a cohesive strategy.
19:12Uh, you know AI is powerful, but you're overwhelmed trying to figure out how it actually builds a business, not just writes copy. And you're spending hours on manual tasks that could be automated trapping you in the day to day.
19:27So anybody feel that way? Raise your hands. Maybe one thing hit.
19:31Maybe two things hit. Sam's like, yeah. Maybe whatever.
19:34Jason is just staring at me. Cool. Love it.
19:37Cool. But what if you had an AI cousin with a 200 IQ working for you and generating leads, nurturing prospects twenty four seven?
19:48Uh, what if your content creation marketing sales processes were automated by intelligence and, uh, freeing up your time? Well, if you cons could consistently attract premium clients who are ready to buy without endless cold outreach.
20:04Well, if you had a single centralized AI platform that, uh, you committed to knowing it was powerful, uh, for your entire business?
20:13And what if you could develop better offers and close high ticket packages using AI driven insight? And what if your business could scale past 7 figures not by working harder, but by working smarter with AI by your side? Well, that's all of everything, you guys.
20:29Yep. No. Okay.
20:30Cool. Jason's smiling now. I like it.
20:32Sweet. So you probably heard this from Robert Einstein, Insanity is doing the same thing over and over again and expecting different results. Whatever you guys do after this presentation is do things differently.
20:44So that is my intention here. So let's dive into it. First thing that we need to get into is the AI, how to create a real AI agent for any system in your business.
20:59Put a one in the chat. If you're using Claude, put a two in the chat if not yet.
21:07Cool. Alright. So if you are a two, go to Claude right now and get it.
21:16So there's Claude and there's Codex. Both of them are great. The thing is just commit to one platform and one system.
21:23They will always be competing. Gemini, it's great for graphic creation, and you can set up a connection with Gemini to create the graphics inside of Claude.
21:34So just just pick one. Also, if you know these five categories, you're basically creating a platform agnostic AI tool.
21:44So you can bring what you've created with, well, MD files and skills over to another platform when you want. Right? So this will be applicable to different systems.
21:57But I recommend Claude. It's one of the best. So here are, uh, here's how you put it all together.
22:05This is how you actually create what people are calling an AI agent instead of just using it as a chat tool. You're gonna need to know commands and how to actually command the AI.
22:17The reason why you might not be getting the outputs that you want is you're not prompt engineering it the right way. Number two, if your content doesn't sound like you through AI, it's probably because you don't have an MD file, a markdown file, your brain set up in Clod.
22:35Gonna be going over that. Number three, this is the most powerful thing that you can do. And if you have Clod up right now, I recommend going to connections and setting up your connections inside of Claude.
22:47Where the future is going is we're not gonna be going into Gmail. We're not gonna be going into Google Calendar. We're not gonna be going into our CRM or Notion.
22:57We're gonna be using one centralized AI platform, and it's gonna be able to pull in the data and push out the data that we want. Right?
23:05So connections are critical. You'll be so happy when you set up your first one if you haven't set one up yet. And you're for the people who have, you're gonna get some other ideas of different connections to set up.
23:16Right? Then number three is capabilities, Claude skills.
23:21So these are the things that are doing the reoccurring tasks over and over and over and over for you. And I'm gonna show you how to put it all together. And then cadence.
23:32So doing scheduled tasks or routines. So these things work altogether and automate it.
23:39So you just need to remember five c's, commands, context, connections, capabilities, and cadence.
23:47Right? So let's jump into that first.
23:51Number one, commands. Put a one in the chat if you are using a voice to text platform. Uh, put a two in the chat if no.
24:00Like, WhisperFlow or AquaFlow. Cool. This will change the rest of your life.
24:07We are not gonna be typing on keyboards probably within the next five years, I'm assuming. We are just gonna be voice to text, voice to creation.
24:18I created a did I AJ, did I mention I built a fitness app in ninety minutes last night, and I'm gonna show it off to these guys? Okay.
24:27Cool. I am I I just did it voice to text.
24:31We can talk four times faster than we can type. Right?
24:36Some of you guys might be saying, oh, but what about, uh, what about using dictation on on your computer? Don't do that.
24:44My recommendation, WhisperFlow. Uh, there's a free free version, and then there's a paid version of it.
24:51But GetWhisperFlow, my clients say, by far, this is the best thing ever. When they switched from typing to actually talking, game over.
25:00You can create so much faster. Because when you're typing or writing, you do forty, sixty minute war words per minute.
25:08Uh, you edit while you think, and it's hard on your hands and wrists over time and start staring at a blank page that kills momentum and, uh, tied to a keyboard.
25:19With dictation, it's faster, but it translates everything literally like the ums, uh, uh, then you have to go back and punctuate. It doesn't remember names or brand jargon or anything like that, and you still have to clean it up by hand.
25:33With with WhisperFlow, which I recommend, and, uh, AquaFlow is number two, is you're you're, uh, three to four times faster, 150 words per minute.
25:45Um, AI removes all the filler and fixer grammar, punctuation, and formatting handling for you. Talk like a normal human being.
25:54It understands you. It learns your vocabulary, names, industry words.
25:59It works inside of any app inside of your computer or on your phone, and it comes out already clean and ready to use. So that is a game changer because the future is going just to voice to text and creation.
26:15WhisperFlow is my recommendation. I don't have an affiliate on here with them or anything like that. I just love WhisperFlow.
26:22So cool. Helpful. Everybody's not using it.
26:25Sweet. If anybody is using it and wanna give a shout out to WhisperFlow, feel free to put it in the chat.
26:32So if we have that, it makes our commands so much better and so much faster. Right? So number one with commands is prompt engineering.
26:45So what is it? It gives AI clear, structured instructions of vague requests like make it better.
26:54So why it matters? The quality of your outputs depend entirely of the quality of your inputs.
27:01Vague prompts give generic answers. So let me give you a framework. So simple, templatized to remember.
27:10Number one, what is the role that you're giving them? So you're a top 0.1% expert in copywriting in the fitness space.
27:18Right? Um, what I want you to do is create a a new Facebook post for me.
27:26Context, you give them that Facebook post, whether that's yours or somebody else's. Right?
27:33Constraints, don't add this. Don't do that.
27:35Don't do that. And then when we're building a system, this is key.
27:41The best question that you can ask to develop the system is ask me clarifying questions one at a time until you're 95% confident you can complete the task successfully.
27:54So that's it. If you just follow that format, your outputs will be so much better.
28:01I'll give you an example. I'll go over here. I'm gonna share with you guys this fitness app that I created, which came out exceptionally well, and you guys can create your own fitness apps in less than ninety minutes once you nail down these things.
28:15So I said you're a top point 001% fitness app creator, and I want you to create a fitness app using SupaBase back end and Vercel front end. Those are two free apps.
28:29And then I gave it context, and I said, ask me questions until you're 99% sure you can build this out.
28:36So you just talk into it. I didn't type any of this.
28:40I talked into it, and it asked me questions that took about one minute to answer. Ninety minutes later, I had a working app, and it's exceptionally good.
28:51And you could sell these apps or give them to your clients like we're giving our apps to our clients. Right? So pretty cool.
29:00That's an example of the prompt engineering. But number two is use AI as a sparring partner.
29:08It's smarter than us. It's our cousin with the 200 IQ points.
29:12So ask things like, are you with me? Why am I wrong?
29:16Where are my blind spots on this? What assumptions am I making that are weak? You will get far better outputs and learn so much more as a human being if you are sparring with the AI.
29:27Just smarter than us. It has more intelligence than us. Maybe not more wisdom, but definitely more intelligence.
29:34Right? So spar with it. And then number three, use it as a tutor.
29:40So asking AI to help you whenever you're stuck instead of waiting for the perfect YouTube tutorial or something, uh, or asking someone else. AI is available around the clock. And, definitely, if you get stuck, take a screenshot of what you're stuck on, paste it into the chat, and Claude will help you solve it.
30:00So sometimes there are setups that you need to do. Take a screenshot of it, put it in there.
30:06It'll fix your problem. Right? So cool.
30:09Makes sense? Helpful? Get a piece of gold out of that with the commands.
30:14Sweet. So number two is context. So setting up a single source of truth so AI remembers everything about your business preferences and goals without you reexplaining it every single time.
30:29So without memory, every new conversation starts from zero, like an onboarding a new employee every single day. You make multiple MD files, markdown files that is like the brain in your AI.
30:43So I have an example over here for you guys. Just copy and paste that into Claude. Say, hey.
30:49Help me create my first MD file, and then you're good to go. Then you can create another MD file, uh, with with, um, your content so it writes like you.
30:59Your outputs will be so much better. Cool? Sweet.
31:04So that is context in a nutshell. Uh, I would love for you guys to put in the chat what has been the number one takeaway so far. We went over the business value chain.
31:14We went over WhisperFlow. We went over commands, all that good stuff in the five stages so far.
31:20So pop that into the chat, and then we'll go into the third one. I'll be reading these.
31:30Oh, WhisperFlow. Love it, Cheryl, or WhisperFlow. That works as well.
31:35Sweet. Getting more organized on how to leverage AI.
31:39Love it, Brian. Adding connections and WhisperFlow. WhisperFlow, Lena, awesome.
31:45You guys will love it. Sweet. More coming in.
31:48Contacts and WhisperFlow. Always wondered about having my own app.
31:53Oh, create it fast with the right direction. MD files. Sweet.
31:59And let's see. MD files been pissing me off. So having me reexplained myself.
32:03Sweet. So just set up those MD files. So good.
32:08Alright. My favorite thing and where the future is going is connections. So it's called MCP, master context protocol.
32:17Why is it called something lame like that? I don't know. Just call connections is what, uh, allows AI to connect to your real world tools, Gmail, Notion, Slack, Stripe, Google Calendar, Airtable, and more.
32:31Basically, you want. Um, why this matters? Without MCP, AI is just a consultant telling you what to do.
32:38With MCP, AI becomes an employee that actually does work for you in those platforms. Right?
32:45So examples, pull last, uh, last week sales report from Stripe, read my emails, and you can say draft a response to it if you have an MD file on how it's set up.
32:57Also, pretty cool. I'll give you pro tip here. Uh, you can create MD files if you have connection set up from real life examples.
33:06So what you can prompt Claude to do is go into your Gmail, read your emails that you've sent to prospects, create an MD file for you on how you actually talk to those prospects.
33:19Right? And then you're then it can craft the response in your language back to those prospects. Right?
33:26Pretty cool. So, uh, here is a quick look at, uh, all the connectors that I have inside of my cloud here.
33:40So I'm not seeing it here, but one of my favorite ones is iMessage. So I was having a problem, uh, responding to my mom, which I hate to admit.
33:51And I was like, I need to create a system around this. So I connected my iMessage to my mom or to my mom to, uh, Claude to my iMessages. And now it will find the messages that I've missed and craft a response to my mom.
34:08I usually don't send it, but now Claude finds all the iMessages that I've missed and crafts responses back to them, and I see it all in one spot. So you can connect iMessage, WhatsApp, Go HighLevel, Slack, Notion, Google Drive, Gmail, anything that you want.
34:30Right? Um, I'll be going over these two for the apps, Supabase and Vercel. It's awesome.
34:37The two others I recommend, if you're using Fathom for your, uh, video recordings, definitely get that in there. If you're using Zoom, there's a native one as well.
34:48Get that in there. So you can scrape your call recordings, whether that's group, whether that's a sales call, create content out of it, create to dos out of it, anything that you want as long as it's connected.
35:02Right? Makes sense? Pretty cool?
35:05Sweet. Toby Toby, is it cool? Alright.
35:09Sweet. Love it. Sweet.
35:11Sweet. Sweet.
35:14Alright. Then there are capabilities.
35:20So in a nutshell, we're just talking about skills inside of Clot. So what is a skill? A skill is a saved repeatable task that AI knows how to perform, like a mini playbook for a specific job.
35:33So why it matters, complex tasks like writing YouTube scripts or building products can be broken down into smaller repeatable pieces that AI executes for you, right, and in the way that you do it. So examples, research, uh, research skill and outline skill, writing skill, and quality check for YouTube scripts, that sort of stuff.
35:58And I'll show you an example right here. So, um, for our clients in our highest level mastermind, usually, they need better offer and better messaging.
36:12What I used to have to do is get on an hour long call and help them with that, uh, specifically for that thing. Now we have an intake form from our clients, and then it goes through Claude.
36:26It gets activated from what I'm gonna show you guys next, a routine, and then it creates their offer for them, version one, and then it sends it over to them via Go HighLevel automatically.
36:40So intake form, the skill is activated from the routine, and then it automatically sends it off to the client.
36:48Right? So here are examples of skills. You can go into Claude Cowork, Claude Chat, or Claude Code, and just go to customize, and then you'll see the skills at the top.
37:00Right? So what we wanna think back to is what is the bottleneck in my value chain, and what skill do I need to get, or what skill do I need to develop to overcome that bottleneck?
37:16Right?
37:20Sweet. So that is capabilities in a nutshell.
37:27Now what I was bringing up a little bit earlier, you can bring these two things together, connections and capabilities to work together. So stack skills and MCPs together.
37:40So, uh, capabilities and connections. So just like pulling in from Gmail, we can create a skill that runs automatically that drafts those emails or automatically sends those emails if you feel comfortable.
37:56Right? So these work together. And then last but not least in this framework is cadence.
38:06So this completes the AI agent. There is a section in co work that's called scheduled tasks.
38:13There's a section in code called routines. So a routine is a task that you set up once, and Clog runs automatically on a schedule every morning, every Monday, first month, uh, first of the month without you having to ask it.
38:29It's like hiring an assistant who shows you at the same time every single day and does the same job you've hired, same job before you've had your cup of coffee. Right?
38:43Why this matters? Highest leverage work for your business, repetitive, checking your numbers, following up with leads, triage, uh, your inbox, posting content, that sort of stuff. Examples, you have a morning, uh, brief that pulls your revenue, book calls, and, uh, calendar at 5AM.
39:02So, uh, so your day is mapped out before you wake up. You can do that inside of, uh, Claude Code or Claude Cowork.
39:11It's freaking awesome. Uh, a daily lead routine that scans your pipeline, scores your hottest prospects, and drafts follow-up messages each and every morning. List goes on and on.
39:22So this is what triggers the skills and the MCPs together.
39:28Routines, schedule tests. So this is what one looks like.
39:33This is one of my personal routines inside of Cloud Code. So I have a dashboard for everywhere that I'm traveling. One of my top values is traveling, and, uh, I have a database of all of my friends and where they actually live.
39:48So this will create an output for me of all of the events that are going on in that city and who I need to connect with, and it will draft me a message to those friends telling them that I am coming, and then I can send those off, uh, via iMessage. So just some really cool things that you can do. So cool.
40:12So now you are better than 99% of people using Clock.
40:19You're not using it as a research tool anymore. You are developing systems through the five c's frameworks, commands, contacts, connections, capabilities, and cadence.
40:31So cool. Let's bring it all together.
40:39Cool thing is you can also create apps, dashboards, all that stuff for your business, for your clients, for your personal life, in under ninety minutes once you nail this stuff down.
40:53And these are assets that you can sell, assets that you can give to your clients for them to get better results, all that stuff. So I was like, cool. I'm gonna do a presentation with AJ Morton's audience.
41:05Like, let me create something cool. I've been I gained 15 pounds of muscle in the past six months, so I'm stoked about that.
41:14And I was tracking it all in a different system, and then I was like, let me create a custom app for it. So the problems that I had in the other app is I had to manually log everything.
41:28So I was like, why don't I just create a brain dump button where I can log my, uh, my workout and just talk into it, and then it will log the workout for me?
41:40So I did that for a couple things last night, matches the records, AI pulls it in, and then it will fill all that stuff out for me. And then it's opens up right here.
41:54And then mind you, I built this in ninety minutes.
41:58And, like, I am not a coder. I have no coding background. And I can share it to Instagram with my app name, and I just click this button.
42:08It will share to Instagram. So that's pretty cool. More exposure for the app.
42:14And I have a daily streak up there. I have a weigh in.
42:19I can weigh in over time, and I have body weight goal. I have stats inside of here, and I can see it by seven days, quarter, year, all time, what workouts I hit, all that good stuff.
42:32I can plan my workouts and also log my workouts in here, can set goals, and it works exceptionally well. And then I'm building out a library right now where, uh, I can pull in YouTube videos to know how to do these workouts and build these routines.
42:50Um, so let's see if this one cool. Right there. Hi.
42:53I'm David Jack. The overhead jumbo So, literally, I can go in here.
42:59Um, cable lab lateral raises.
43:04Bone fill.
43:08And then I can ask it to find a YouTube video, and then I know how to do this. I know what where to go. Is it in home or at the gym?
43:17And then I save that exercise. And it has a YouTube video to do it.
43:23Yeah. So pretty cool. You can create apps.
43:26So let me tell you how to do that. So three step process is, number one, create I recommend code for this.
43:37Um, I mainly work out of Cloud Code. You can work out of Cowork if you're more comfortable with it, but I recommend Cloud Code. And then, uh, capture.
43:48The back end is super base. So it's you get started for free.
43:53I haven't upgraded on Supabase, but this is where all the data lives. And then, um, for the front end, for the actual app, I use Vercel. So you and that's free as well right now.
44:06I haven't upgraded or anything like that. So you get those set up. You put it into Cloud and say, hey.
44:12Help me set up a connection between these apps, and then you go through our process. So you connect these apps.
44:19You use the command that we talked about, and then you have capabilities of the skill.
44:27For this app, you actually didn't actually need a capability. Um, it built it in natively to the app. And then, um, you have, uh, Cadence.
44:38So every time I open up the app, it refreshes and all that stuff. So it auto updates. So it literally was setting this up and using the command, and then, um, I sparred with it.
44:54So I asked it the question, like, yo, uh, ask me questions until you're 99% sure that you can build this out.
45:01I answered those questions, which took a minute. And then, uh, I went back and forth with it for, like, an hour, and then I had a fully developed app.
45:12So it's pretty cool. We're doing this for our clients as well.
45:17So, um, I developed a new app for developing, uh, your school community.
45:23You basically just put in, uh, what you're thinking of for your school community and then generate the ideas. And then Instagram Reels, this basically is a dashboard that pulls in all of my Instagram Reels.
45:38I can create new Instagram Reels, and, uh, I'm working on the pipeline. This will create the script for me.
45:46Uh, and I shot my first one on this one yesterday. So and then I've been developing a hell of a lot more.
45:53So I think this is where the future is going with AI and apps and all that stuff to solve very specific problems. So we're just doubling down on that. Cool.
46:04Alright. So, uh, I think one thing that I didn't go over that I did wanna go over, uh, let's see here.
46:13Yeah. There it is. Is, um, to give you guys a little inspiration here, this is Luke, and he focused on Instagram reels that are hook, show, call to action.
46:29Hook, show, call to action. And he created 11 of them.
46:34And if you have a really good hook, you're showing or you have a story and you have a call to action, um, Instagram reels are working really freaking well to grow your business and get that awareness. And he was able to go from zero to 70 thou 170,000 followers in less than five weeks now.
46:51And he ended up building that up to, uh, now 19,000 MRR with his school community.
47:00So he works a nine to five job, and he just found a really good system and AI to develop his awareness and generate the leads.
47:11He's using ManyChat and then presenting the sales opportunity in school, and then, um, and then they convert there.
47:19And then he has the whole fulfillment inside of school. So it's pretty cool. And all of this is possible with AI and systems, and it's the future.
47:29So cool. Sweet.
47:33Let's get some takeaways real fast. Um, I have a little bit more for you here. Cool.
47:40And I see the questions. We will answer them at the end. Yes.
47:45It is crazy. He, uh, he really doubled down on our framework of hook show call to action, and a couple of his, um, YouTube video, uh, YouTube reels got over a 2,000,000 views.
47:59Um, just about having the right messaging to the right person in catching a trend.
48:06I mean, like, being in the fitness space, if you have your own app or you have AI developed for your offers, then you have a huge leg up against your competition right now because some of the people in the fitness space are dinosaurs. So if you get on this, you have a huge leg up.
48:22So cool. Yeah.
48:25Insane. Sweet. Love it.
48:28Cool. So last thing for you guys, let's recap before we go into q and a. Uh, here's what we covered today.
48:36Uh, the business value chain, how value flows from awareness to lead generation to conversion to fulfillment, upsell, referral testimonial. I could go over the offer ecosystem, but the big thing that we went over was Claude AI Brain, the five steps in building your custom AI apps, and how to turn Claude into ready to use tools to solve real problems.
48:58So now can I give you guys an offer for the next step? Is that okay?
49:05Sam is, like, just looking at me. Okay. Sweet.
49:08And Toby, he's not smiling. Okay.
49:12He's smiling. Okay. Cool.
49:13So you have two options, you guys. This training has two main constraints, and your business is unique, and I want you guys get into momentum right now. Number one, you can set all this stuff up alone.
49:24Um, go back and forth, bang your head against the wall, don't get any support, don't have the right framework and all that stuff. Or, um, option number two, um, I've developed a new community, uh, for you guys.
49:38I have two more presentations, and we have 20 founding member spots, four taken already. But to join our Cloud AI for founders community inside of school.
49:48So you get instant access to all my systems, all my skills, the five c frameworks, know exactly how to set this up, how to set up custom apps, and all of that good stuff through the business value chain and what we talked about here. So, uh, I think AJ has a link for you guys.
50:05So for the next 16 people that sign up, this will help you build AI systems to actually grow your business. And, uh, I've done a little over $10,000,000 online, and now I'm moving everything to AI.
50:18You guys are gonna get the latest updates on that. Um, it's for founders to really leverage this tool and build out their own CloudOS, develop AI agents, also dial in this Instagram reel strategy that is already in there, dial in the school conversion system that's already in there.
50:37I do a weekly call. I have a call coming up in about three hours here with everybody inside this community. So if you wanna go deeper with me there.
50:45It's not just prompt library. We're gonna be developing the actual systems and AI that you get instant access to. And right now, for the first 20 members, it's only $47 per month.
50:56Cancel anytime. And, um, uh, that's going up to $67 per month after we hit the founding members, uh, at 20.
51:06So it'll be awesome. Oh, is that from our group, Heather?
51:10Sweet. Welcome, Heather. Super stoked.
51:13Um, and you get instant access to everything. We already have everything in the classroom here for you. Whoo.
51:19Let's go, Sam. Sweet. Uh, so we have start here module, driving traffic, converting, and then the weekly call recordings here as well.
51:29So hop in there. Um, definitely connect with other members. My mission is to help you guys, uh, create more freedom in your life using these AI systems.
51:39Enjoy an awesome community. Top two values are community and connection for me because I went through six years of depression, so I'm pretty good at building communities, getting people connected together. So, um, so just warning, the AI landscape is shifting fast in the window of opportunity, uh, to be an early adopter and truly leveraging AI for competitive advantages.
52:01Now So don't wait. Woo. Uh, super stoked to start with all you guys.
52:06Those who learn to command AI will lead their industries. Those who don't will be left behind. So go right now.
52:14Join the community. It's in the chat. Secure your spot, $47.
52:19And, uh, if you wanna do the year, the $2.97 for the year, I'll book in a one on one call with you to get you up and running. Um, and you'll get instant access to everything that we talked about here.
52:32So there's no risk. Cancel anytime. Sweet.
52:36Well, awesome, guys. Uh, I have time for q and a, AJ, uh, if we wanna open it up for that. And, uh, I will drop this Miro board so you guys have it and can get that sweet, sweet whisper flow inside there.
52:53And then for the you you guys are the action takers. We have the community down there. Boom.
53:01And awesome. And cool. I will go into q and a, and we have a lot of questions here.
53:10And I'll turn off my screen. I was gonna say, do you want me to feed those to you, or or you got them?
53:17Yeah. Feed them to me. That would actually be perfect.
53:20And I just wanna thank you guys so much for the 45 people that have stayed around this far.
53:29I love what I do, and I love teaching, and I love coaching. And I it it means the world to me that you guys stayed around for the whole time.
53:37So thank you, guys.
53:39Yeah. I honestly thank you. I pride myself on this community.
53:42This particular audience that we've got here, you guys are rock stars, um, super engaged, and I know Andrew really appreciates that. Um, so thank you guys for being so engaged into this.
53:55This is actually a question I had too, but Priya was asking, will this eliminate the need for a fitness app like Trainerize? I don't know if anyone else saw this, but yesterday and I think through today, Trainerize is down, and people are really upset about it. I use it, uh, it's being used on the back end of of, uh, the giant company that I work for, so there's a lot of people who are upset.
54:13Do you think this kind of challenges the need for apps like Trainerize and kinda puts a lot of pressure on them?
54:19I am mind blown by what AI, Claude, Codex, whatever it can create. I I like, I think everybody's gonna have their own custom apps that are created through AI for their specific use cases, and it's just gonna get better and better and better. So and I bet it's already eating up the market for TrainerRise and everything.
54:40Sure. Yeah. That's a lot of pressure on them.
54:42Good to know. I'm just scrolling back up top here.
54:52Is Claude code separate and add on from Claude, or is it within Claude itself?
54:58So, uh, I would definitely get Claude desktop. Um, so download Claude desktop. There's a pro version that's, like, $20 per month, and then there's the max version that's either a 100 or $200 per month.
55:12You can get started on the pro version at $20 per month, but I do recommend upgrading to at least the $100 version.
55:22Because how I think about it is it's like having a full team that I'm paying a 100 or $200 per month for that's doing work for me. So it's a it's a no brainer for me, and you won't hit your credit limits.
55:35On the pro version, you'll probably hit your credit limits if you're developing apps and you're doing more of the the systems work. So
55:44Then Yash asked, any suggestions on Figma created apps? I'm not familiar with that, but maybe you are.
55:49Yeah. I'm sharing you guys what has worked for me. There's a lot that I don't know in terms of other other, like, deeper complex things.
56:02And I I mean, some people get too complex with it. Like, some of the people that are shooting the Instagram reels and making the YouTube videos, it's like, hey.
56:11That's really cool, but that's not getting me the result that I want for my life or my business, and it's kind of a distraction. So I've just been working out of here on centralizing as much as I can in one platform and making sure that's actually getting the results.
56:27It's not just, like, a cool thing to see if look at. You know?
56:31So Uh, Sam had can Claude connect to social media to analyze performance, etcetera?
56:38It's insane. So I should have went over this. There's a tool called Appify, and you shouldn't hit your limits.
56:45So it's basically free. You can upgrade to get more credits and everything.
56:51I recommend everybody link up with Appify. You go to connections, Appify.
56:56It will scrape other people's social media content, even the transcriptions of YouTube videos and Instagram, and you can model those pieces of content.
57:07And that's what built my Instagram Reels dashboard. It just pulled in all my Instagram content and put it in the dashboard using Appify.
57:17I'll type it in the chat. That's very cool.
57:20Jose is asking, is it worth keeping ChatGPT Plus?
57:26ChatGPT is really good for, like, day to day things and quick things or, like, hey.
57:32I have this health thing come up. I don't think I have ChatGPT Plus anymore.
57:39I used to back in the day, but it's not necessary.
57:46I think Claude is by far the best. Codex is getting up there, um, but those are, like, the one two punch if you're, like, thinking about where do I focus and what do I put my money into, I would say Claude.
58:00Yeah. Cool.
58:03If we get the annually $2.97, will we get a calendar link for a call?
58:08Yep. Yeah. Uh, I'll shoot it over.
58:11I I should be able to see it in there, and then we'll be in school together. So I'll shoot it over there to you. I probably I can't take the call this week, um, because I'm speaking at a mastermind, uh, Thursday, Friday, and Saturday.
58:23But next week, we can hop on the call. Brian's
58:27got a live question. Brian, go for it, man.
58:30Hey, AJ. Thanks for putting this on. I Andrew, thanks for jumping on here.
58:34I've been in the health industry for, I don't know, twenty some years now. I'm trying to figure out how to leverage AI to develop all those tasks.
58:43So, for example, my podcast, can I use your school group and your guidance to go search out all the viral topics, then create a find the transcripts, then create a a Brian coach Brian like transcript so that I can then read it for the podcast?
59:05I should truly deliver it and then be able to do post production to then pump it out and then clip it and chop it and image it and all that. Is that something that you're gonna be teaching in the school group as just one, say, sub employ AI employee in a sense?
59:24Yes. So now you have the framework for everything, and then I have a week to call as well. So, like, the advice I would give you a 100%, that would be going into this framework.
59:37And anything that you wanna create, you can create it through Claude. So pulling in those transcripts and everything, you can pull that in from an MCP of, like, Zoom or whatever you're using.
59:52Then you have a skill of yes. Oh, cool.
59:55You can bring that in through Riverside. You have a skill that creates whatever outputs that you want.
1:00:02There's I would probably use Higgs field for any of the video creation and that sort of stuff.
1:00:10And then there's a tool called Blotato that can post across social media platforms.
1:00:18Okay. So, yes, you can take this framework.
1:00:22Now you can think through it how it all stitches together, get the right tools in place, use the use the prompt prompt engineering that I was showing you, and you can probably have a version one done in under a couple days for that.
1:00:39Okay. Alright. This
1:00:41sounds like what I'm looking for is because I need to I'm using OpenAI right now. It's just the business thing that have been stuck in, but I don't like the language and the processing that it uses and clog clog code, co work, and all seems to be the the the biz AI business strategy that I need to create these agents to be able to do that.
1:01:02I do not know how to create those agents, and I I'm doing too many other things to do it. So it sounds like what you're offering is what I'm looking for.
1:01:12Is that
1:01:14Yeah. I think so. Especially this switch from because I was using ChatGPT back in the day, and I was trying I built out a lot in Airtable, and I was trying to link it up.
1:01:23And I remember seeing your Airtable stuff and emails and different things. So Yeah. And then I got on Claude, and it did everything perfectly the first time inside of Airtable.
1:01:35And I'm like, what the heck is this? Yeah. Yeah.
1:01:38So even just the switch is is Yeah. And and I think that's right where I'm at. Like, literally this week is, like, I need to switch to Claude and Claude CoWork to start building agents and stuff to do all this stuff.
1:01:49And so I I I will join. So I'll I'll go pay, and I'll I'll I'll see you in there. Thank you, Andrew.
1:01:57Thank you, AJ. Thanks, Brian. Thanks, Brian.
1:02:00And we for everybody who did join, we have a a call in about three hours here. If you just go into the, uh, calendar section, you can add that to your calendar.
1:02:10Um, so be on the lookout for that. And we do that weekly. So
1:02:15Awesome. And, uh, Amy asked if or no. It wasn't Amy.
1:02:19Uh, Heather has asked, can she switch from the 47 to the 297? She probably have to reach out to you, but I'm sure she can do that.
1:02:25Yeah. I need to create a new section in there, but you can go to your settings and, uh, upgrade.
1:02:32I'll add another post and tag you in there.
1:02:35Has this replaced Airtable for you then? Because I remember when you were super you were, like, the Airtable king, and I was like, you would show it to me often.
1:02:43In my head, this doesn't love Airtable, and this all everything you've built out on on, uh, Claude makes a whole lot more sense to me visually, you know, organizationally. Um, but has this has this replaced that for you?
1:02:55It's starting to. I, uh, I'm so glad that I built out everything in Airtable with my business, finances, personal life because it will pull that data in from Claude and everything. But I think the future is a super base back end where all your your, basically, all of your information lives, and then Claude pulling that in from Supabase, and then Vercel being the front page app.
1:03:23So I'm starting to redevelop all these apps through Clod directly in those three systems.
1:03:30That's cool. I think Joravius was asking too, can you use any any program whatsoever, or does it have to be, like, free a free version of something?
1:03:38Like, how does that work? Because I think he's maybe referring to the fitness app as far as using those infrastructures.
1:03:45Yeah. Supabase and and Vercel are free.
1:03:51I have not hit my limits yet, and I have used the crap out of them. So, yeah, those are free to get started with everything.
1:04:00And if you're monetizing the app, I'm sure there will be it will go up in price. But if you're monetizing it, it should stay with how much you're monetizing that actual app and everything.
1:04:12So yeah. Yeah. And I wanted to ask earlier.
1:04:17I've been seeing Claude code a lot, but I still don't know. Like, is is Claude code because when they spoken about it, it seemed like it's separate.
1:04:24Is it a separate add on, or is it within Claude? Because I have the $20 a month version of Claude.
1:04:30Do I already have access to that? It looks like I does.
1:04:34You do. So if you have the pro version, just download, uh, Claude desktop, and then you'll see three sections at the, uh, at the top.
1:04:43You'll see chat, you'll see co work, and you'll see code. Yeah. I mainly work out of code.
1:04:50What you might be seeing and what most people are seeing is people working out of the terminal, which is directly on their commute computer. I don't love the terminal user interface.
1:05:03There are some benefits to it, but I just use the native code directly inside of inside of the desktop app.
1:05:12So K. If you just download that, you should be able to see it. Okay.
1:05:16Yeah. I just pulled it up. I see it.
1:05:18Okay. So I got to download that manually. So what does what does that enable?
1:05:23Clog code? Clog code is, um, that's what builds, like, the AI AI apps I mean, the the the training apps and stuff like that?
1:05:33Yes. If you're building that's the main function of Cloud Code, just for clarity. If you're building apps, you definitely wanna do that out of Cloud Code.
1:05:42And with that, basically, what Claude code is doing is it's creating files on your computer. And instead of having projects and skills live inside of just, um, Claude when you're using chat or when you're using co work, um, you will get better outputs from it being one central source of truth on your computer.
1:06:06That's why I mainly use it.
1:06:10And they are very like, between co work and between code, they are very similar. But if you are creating apps and you're creating dashboards and you have Vercel front end, you're definitely gonna wanna use code for that Mhmm.
1:06:31Not cohort. There are a few benefits to cohort, though. Like, live artifacts are pretty dope.
1:06:37So I think I have a video inside of the community on live artifacts. But you can't share these dashboards, but you can create a live artifact dashboard inside of Cowork pretty fast.
1:06:51Mhmm. So I have one for my for my Stripe transactions and, like, a personal view of my calendar and different dashboards like that.
1:07:04The thing is it will auto update every time you go into that dashboard and not use up credits, which is pretty cool. But you can't share those dashboards and interfaces.
1:07:15Those are just for you. So that's live artifacts are pretty cool, so that's an additional benefit of Cowork.
1:07:25And
1:07:28You in there? You have videos. You you have the you have you got videos and templates on the program that showcases this stuff?
1:07:38Yes. So if you go into the Claude, uh, foundations, that will get you set up.
1:07:47And then, um, there are a bunch of new trainings inside of the community as well. And this is a live course, so I'm gonna be taking your guys' feedback and, um, creating trainings like that,
1:08:02uh, for this. So great questions, man. Oh, yeah.
1:08:05Appreciate it. Yeah. I'm in there.
1:08:08Cool.
1:08:09Sweet.
1:08:10Awesome, guys. Anything else? Andrew, thank you so much for staying afterwards too.
1:08:14I know you're super busy, so this has been really, really valuable. But, guys, any last second questions we got for Andrew before we let him go?
1:08:27Heck yeah. Awesome, guys. We'll go ahead and grab up those founder spots before, um, they're gone and the price goes up.
1:08:34Even so, it's still a super reasonable value, Andrew. So thank you for that. Either way, guys, grab those spots.
1:08:39Grab that link. I've got the Miro board. If you guys are watching the replay, I can give you links to all this.
1:08:43Thank you, Andrew, for dropping that again. If guys need anything at all, feel free to message me, um, inside of Facebook.
1:08:50But, Andrew, thank you so much again, and, uh, we'll see you guys soon. Thanks for having me, man. See you guys.
1:08:55Bye, everybody. Thank you.
The Hook

The bait, then the rug-pull.

The title promises a correction, and the session delivers one: most coaches are using Claude the way most people used Google in 2000 — typing a question and reading the answer. What gets demonstrated in 69 minutes is the difference between that and a Claude that wakes up before you do, checks your pipeline, drafts your follow-ups, and logs your workout without being asked.

Frameworks

Named ideas worth stealing.

22:00list

The 5 C's Framework

  1. Commands
  2. Context
  3. Connections
  4. Capabilities
  5. Cadence

The five-step stack for turning Claude from a chat tool into a real AI agent. Each C builds on the previous: Commands give structure, Context gives memory, Connections give reach, Capabilities give repeatability, Cadence gives automation.

Steal forAny presentation or workshop on AI implementation for non-technical business owners
12:00model

The Business Value Chain

  1. Awareness
  2. Lead Generation
  3. Sales Opportunity
  4. Conversion
  5. Fulfillment
  6. Upsell / Referral / Testimonial

Maps the coaching business as a sequence of stages and identifies the current bottleneck. AI investment goes at the bottleneck, not where it sounds most impressive.

Steal forAI strategy sessions, business audits, offer architecture reviews
14:00model

PSPS Offer Formula

  1. Low Ticket (Problem 1)
  2. Course (Solution 1)
  3. Signature Offer (Problem 2)
  4. Back-End (Solution 2)

Four-offer ladder where each tier solves one phase of the client journey and creates natural demand for the next.

Steal forOffer architecture, pricing strategy, funnel design
27:00model

Prompt Engineering Template

  1. Role (top 0.1% expert in...)
  2. Task (what I want you to do)
  3. Context (examples, past work, constraints)
  4. Clarifying Questions (ask until 95% confident)

Four-part prompt structure that turns vague requests into consistently high-quality AI outputs.

Steal forAny AI prompt training, content creation systems, client deliverable automation
46:27list

Hook-Show-CTA

  1. Hook
  2. Show (story or demo)
  3. Call to Action

Three-beat structure behind the 170K follower case study. Hook stops the scroll, Show delivers value or proof, CTA directs to community or DM.

Steal forShort-form content scripting, Instagram Reels, TikTok
CTA Breakdown

How they asked for the click.

VERBAL ASK
49:00product
“Join our Claude AI for Founders community inside School. For the first 20 founding members it's $47 per month, cancel anytime.”

Positioned after demos and Q&A. Anchored to a founding member price with scarcity (20 spots, 4 taken). Annual option ($297) includes a 1-on-1 onboarding call. Naturally integrated after live proof.

MENTIONED ON CAMERA
24:28toolWhisperFlow ↗
28:27toolSupabase ↗
44:02toolVercel ↗
34:42toolFathom ↗
15:51linkSchool ↗
05:08toolMiro ↗
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
Storyboard

Visual structure at a glance.

open
hookopen00:00
origin story
valueorigin story01:52
business value chain
valuebusiness value chain07:00
5 C's overview
value5 C's overview22:00
MCP connections
valueMCP connections35:00
cadence demo
valuecadence demo43:00
fitness app live demo
valuefitness app live demo49:00
community pitch
ctacommunity pitch49:00
Q&A
ctaQ&A53:37
Frame Gallery

Visual moments.

open00:00Frame at 01:17 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents01:17Frame at 01:45 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents01:45Frame at 03:01 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents03:01Frame at 03:37 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents03:37Frame at 05:07 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents05:07
open00:00Frame at 01:17 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents01:17Frame at 01:45 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents01:45Frame at 03:01 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents03:01Frame at 03:37 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents03:37Frame at 05:07 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents05:07Frame at 05:12 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents05:12Frame at 06:28 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents06:28Frame at 07:20 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents07:20origin story08:12Frame at 09:04 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents09:04Frame at 09:55 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents09:55Frame at 10:47 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents10:47business value chain11:39Frame at 12:31 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents12:31Frame at 13:23 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents13:23Frame at 14:15 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents14:15Frame at 15:06 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents15:06Frame at 15:58 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents15:58Frame at 16:50 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents16:50Frame at 17:42 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents17:42Frame at 18:34 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents18:34Frame at 19:26 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents19:26Frame at 20:17 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents20:175 C's overview21:09Frame at 22:01 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents22:01Frame at 22:53 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents22:53Frame at 23:45 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents23:45Frame at 24:37 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents24:37Frame at 25:28 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents25:28Frame at 26:20 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents26:20Frame at 27:12 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents27:12Frame at 28:04 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents28:04Frame at 28:56 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents28:56Frame at 29:47 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents29:47Frame at 30:39 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents30:39Frame at 31:31 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents31:31MCP connections32:23Frame at 33:15 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents33:15Frame at 34:07 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents34:07Frame at 35:12 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents35:12Frame at 35:50 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents35:50Frame at 36:42 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents36:42Frame at 37:34 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents37:34Frame at 38:26 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents38:26cadence demo39:32Frame at 40:09 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents40:09fitness app live demo40:41Frame at 41:53 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents41:53Frame at 42:45 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents42:45Frame at 43:28 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents43:28Frame at 44:21 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents44:21Frame at 45:20 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents45:20Frame at 45:58 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents45:58Frame at 46:53 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents46:53Frame at 47:56 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents47:56Frame at 48:48 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents48:48Frame at 49:39 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents49:39Frame at 50:31 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents50:31community pitch51:23Frame at 52:15 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents52:15Frame at 52:45 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents52:45Frame at 53:52 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents53:52Frame at 54:40 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents54:40Q&A55:44Frame at 56:31 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents56:31Frame at 57:19 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents57:19Frame at 58:01 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents58:01Frame at 59:24 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents59:24Frame at 59:42 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents59:42Frame at 60:39 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents60:39Frame at 61:24 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents61:24Frame at 62:16 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents62:16Frame at 63:30 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents63:30Frame at 64:12 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents64:12Frame at 64:48 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents64:48Frame at 66:04 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents66:04Frame at 66:31 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents66:31Frame at 67:29 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents67:29Frame at 68:53 from Most Coaches Use Claude Wrong. Here's How to Build Real AI Agents68:53
Watch next

More from this channel + related breakdowns.

40:11
Andrew Kroeze · Tutorial

The AI Instagram Reels Workshop

A 40-minute live workshop showing coaches and consultants how to use Claude to script Reels, automate DMs, and build a community funnel that converts followers into buyers — without paid ads.

June 10th
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