23:14Shane Hummus · Tutorial
Steal These 5 Claude AI YouTube Strategies to Get Views and Make Money
A 23-minute breakdown of the exact Claude-powered system used to take a 50-year-old tradesman from zero to a $214 AdSense day in 29 days.
June 13thThe argument in one line.
Subscriber count is a vanity metric -- the only number that decides YouTube income is the percentage of viewers who are active buyers, and a 1,300-subscriber channel targeting sauna buyers will out-earn an 800k channel targeting casual browsers.
Read if. Skip if.
READ IF YOU ARE…
- You have a YouTube channel with under 50k subscribers and are not yet making meaningful income from it.
- You are treating AdSense as your primary revenue model and wondering why growth feels slow.
- You are considering launching a niche channel and want proof it can generate full-time income before you have a large audience.
- You want a replicable framework for finding underserved YouTube keywords and dominating them quickly.
SKIP IF…
- You are focused on short-form or TikTok strategy -- every tactic here is YouTube long-form specific.
- You are not willing to build an email list or affiliate funnel alongside your content.
The full version, fast.
Gabe Bolt built 800k subscribers on minimalism and personal finance, but the insight that changed his business came from a side channel with 1,300 subscribers that generated $50,000 through high-ticket sauna and cold plunge affiliate products. The mechanism: when every viewer is in active purchase consideration, RPMs hit $1,000 per thousand views. His formula for replicating this is spotting underserved keywords where small channels get outsized views, producing a visibly higher-quality version, and running a Facebook-to-email-list funnel that converts organic text post reach into affiliate revenue -- generating 30-40k leads per month at near-zero cost.
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Create a free account →Who's talking.
00:46guestGabe Bolt
00:00hostRichard (1of10)
Where the time goes.
00:00 – 01:00
01 · Intro
Cold open teasing 20M Facebook views and $50k from 1k subs story
01:00 – 03:01
02 · How Gabe Hit 800k Subs
Consistency plus 1% weekly improvement; AdSense now 10-15% of revenue
03:01 – 04:01
03 · Why Gabe Started on YouTube
Passionate about house hacking and frugal living pre-Graham Stephan era
04:01 – 05:21
04 · First Breakout Video
Three videos per week failed; dropping to one per week caused first spike
05:21 – 07:15
05 · How To Grow As Small Channel
Ignored packaging for years; VidSummit changed everything
07:15 – 08:06
06 · YouTube Networking
First few years alone; community and peer feedback accelerated growth
08:06 – 12:35
07 · Most Important Video
Frugal living keyword domination and authority hacking; audience mismatch danger
12:35 – 14:24
08 · High Views vs Right Audience
Decluttering got millions of views but 67% female audience misaligned with brand
14:24 – 15:20
09 · From 100k to 500k
Years of keyword chasing; missed millions by not optimizing for revenue
15:20 – 21:02
10 · $50k From 1k Subs
Sauna channel: underserved keyword, high-ticket affiliate, $1k RPM at 3,200 views
21:02 – 24:15
11 · Is SEO Important?
Not keyword stuffing but finding niches where small channels get outsized views
24:15 – 30:48
12 · Researching Viral Videos
Proven title/thumbnail formats; recycling number+rule+topic formula
30:48 – 33:18
13 · Cinematic Quality vs Retention
Cinematic intros differentiate without much extra effort
33:18 – 36:24
14 · Thumbnails
3 words, numbers, same proven composition recycled; AB testing 6 thumbnails at once
36:24 – 38:37
15 · What % Revenue is AdSense
AdSense $600k lifetime over 8 years; now 15%; sponsors 40%, affiliates 20%, course 40%
38:37 – 46:06
16 · Past 6 Months
Facebook repurposing: 5-10 text posts/day, in-comment lead magnets, 30-40k emails for affiliate funnel
46:06 – 46:44
17 · Top YouTube Advice
Pick a monetization method first; full-time income possible with 1,000 views/video in right niche
Lines worth screenshotting.
- A YouTube channel with 1,300 subscribers can earn $50,000 in affiliate revenue when every viewer is a target buyer -- subscriber count is not the constraint, audience intent is.
- AdSense is the worst-paying revenue stream per view on YouTube; any creator treating it as a primary income source is leaving most of their money on the table.
- Finding an underserved keyword means searching for small channels with disproportionate views -- not running keyword competition scores.
- Authority hacking a bigger creator gives you access to their audience, but picking a creator whose audience is the wrong demographic can skew your channel metrics for a full year.
- The number-plus-rule format can be recycled indefinitely by escalating the number and swapping the topic -- it is not repetitive, it is systematic risk reduction.
- Posting YouTube content as Facebook text posts (5-10 per day with lead magnet links in comments) generated 20 million views in one month from organic reach alone.
- A lead magnet PDF based on an existing high-performing YouTube format seeds an email sequence that drives affiliate income independently of future video performance.
- Dropping from three videos per week to one and reinvesting that time in quality is the single most common growth inflection for creators stuck below their first breakout video.
- Going to in-person creator conferences and getting feedback from peers correlates more strongly with channel growth than any algorithm or SEO tactic.
- A cinematic intro made on a phone in five minutes signals high production value to first-time viewers before a single word is spoken.
- Pricing a course below every competitor while matching their quality removes the primary buying objection and builds a cohort that becomes your best future case studies.
- The audience you attract through trend-jacking determines your channel demographics for months -- collab with the wrong creator and your metrics will penalize every video that does not match.
Buyers beat browsers every time on YouTube revenue.
WHAT TO LEARN
The size of your audience is irrelevant if none of them are in active purchase mode -- targeting a small, intent-matched audience in an underserved niche consistently out-earns a large general audience.
02How Gabe Hit 800k Subs
- Consistency without quality improvement is uploading 400 times and staying flat -- the compounding effect only kicks in when you get 1% better each week on a specific skill.
- Studying funnels and email marketing after six years of pure content is what shifted AdSense from 50% of revenue to 15%.
05How To Grow As Small Channel
- Spending all your time on the video and none on the packaging (title, thumbnail) is the most common mistake that extends the flat growth period by years.
- Treating YouTube as a business -- analyzing packaging metrics and attending industry events -- is what separates the flat growth phase from the inflection point.
08Most Important Video
- Authority hacking a larger creator gives you access to their audience, but the demographic fit of that creator determines whether the influx helps or harms your channel long-term.
- A mismatched authority hack can make your channel 60-70% the wrong demographic and suppress all non-matching content for months.
10$50k From 1k Subs
- When every viewer is a target buyer, a 3,200-view video can earn $2,900 -- a $1,000 RPM that no general-audience channel can match at any subscriber count.
- The playbook: find a high-ticket product with weak YouTube coverage, contact the brand for a review unit, produce a noticeably better video, and let search do the rest.
- A niche channel that stops publishing six months ago can still generate hundreds to thousands of dollars per month because it is search-based, not algorithm-dependent.
12Is SEO Important?
- SEO for YouTube is not about keyword stuffing -- it is about identifying topics where small channels are getting disproportionate views and outcompeting them with better production.
- If you know how to make a good title, a good thumbnail, and an okay video, you can show up next to underpowered incumbents on a brand-new channel.
13Researching Viral Videos
- Identifying your channel's proven format pillars and recycling them across new topics is systematic risk reduction, not creative laziness.
- The same thumbnail composition reused across different topics can produce a million-view video on a channel that has already run that composition hundreds of times.
16What % Revenue is AdSense
- AdSense generated $600,000 over eight years for an 800k-subscriber channel -- approximately $75,000 per year, which after team costs illustrates why it cannot be the primary revenue model.
- Affiliates, which did not exist in the revenue mix twelve months ago, now represent 15-20% of total revenue -- showing how quickly a new stream can compound when audience-to-product fit is right.
17Past 6 Months
- Facebook text posts with lead magnet links in comments can reach millions organically -- the platform is underutilized by YouTube creators who dismiss it.
- A simple PDF ebook from an existing high-performing YouTube format becomes a lead magnet that seeds a 15-email affiliate sequence, creating a revenue pipeline that runs independently of new video production.
Terms worth knowing.
- RPM
- Revenue per mille -- the dollar amount earned per 1,000 video views across all revenue sources. A general lifestyle channel might see $3-8 RPM; a niche sauna review channel targeting active buyers can hit $1,000 RPM.
- Authority hacking
- Creating a video using an established creator's name in the title to capture search traffic and viewer overlap from their audience.
- Underserved keyword
- A YouTube search topic where existing videos have disproportionately high views relative to their channel size, indicating high demand and low-quality supply -- an opening for a better-produced entry.
- High-ticket affiliate
- An affiliate product with a commission large enough (often $50-500+ per sale) that even a small number of conversions generates meaningful revenue -- typical in finance, health equipment, or software.
- Lead magnet
- A free digital resource (PDF, mini-course) offered in exchange for an email address. Used here to convert Facebook post viewers into an email list that receives an affiliate-seeded sequence.
- Cohort-based course
- A paid educational program that runs in scheduled batches with a defined start date and group experience, as opposed to an evergreen self-paced course available at any time.
Things they pointed at.
41:47productWiseFi budgeting app
42:14productBlossom investing app
Lines you could clip.
03:47
“AdSense is just a really bad way to make money on YouTube.”
19:54
“3,200 views, and it had made $2,900. That was close to a dollar per view.”
15:59
“Every single person who watches that video is a target customer.”
46:28
“Don't try to blow up. Try to make money so you can leave your job.”
29:05
“We got, like, 20,000,000 views this month on repurposing our stuff.”
Where the conversation goes.
00:00 – 08:20denseChannel growth and consistency
08:20 – 21:02denseKeyword research and SEO strategy
15:20 – 24:15denseNiche channel monetization and affiliate revenue
24:15 – 36:24steadyContent format and production quality
36:24 – 46:44denseRevenue diversification and business model
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00:00We got, like, 20,000,000 views this month on repurposing our stuff. What? Dude.
00:03Yeah. Meet Gabe Bolt. His channel has over 800,000 subscribers,
00:07100,000,000 long form views, and today he shares the entire blueprint to growing on YouTube, including his total AdSense that goes all the way back to 2018. Made over 4 k in under a month from a first video on a brand new channel. Like, it's not hard.
00:20It's literally just math. But that's not all. Gabe is so good.
00:23He breaks down how he earned over $50,000
00:26on a new channel with only 1,000 subscribers. I can get, like, more conversions on a Sonobox video on that channel than I would on my channel with 800,000 subscribers because every single person who watches that video is a target customer. And this just proves that with the right strategy, you don't need a huge audience to make money on YouTube.
00:433,200 views, and it had made $2,900.
00:46That was close to a dollar per It's a thousand dollar r p a. Yeah. Right?
00:49And so no matter how many subscribers you have or even if you're new to YouTube, this episode has a ton of value you can take away and apply to your own channel today. What's up, Gabe? Welcome to the one of 10 podcast.
01:01Hey. Thanks for having me on, man. I think four years ago, we nerded out about YouTube, and now you're still crushing it and going all time highs.
01:09I just wanna go straight into it. You're at 800,000
01:12subscribers, 100,000,000 views. What's one piece of advice you think helped you reach that level? There'd be a lot of things I'd say well, I'll give you two real quick.
01:21One would be, like, I've posted every week for over seven years, almost eight years now. So that would be one.
01:26Like, everybody says consistency, and they want some other, like, hack that's gonna, like, really save them time. It's, like, consistency. But then on the other hand, consistency doesn't help unless you get 1% better.
01:37So I've been pretty much, like, trying to focus on improving one thing each week throughout those years. So it's like, okay. This this week, I'm nerding out about audio.
01:46This week, I'm nerding out about music. This week, I'm nerding out about whatever. And then if you go through that cycle enough, suddenly, you're pretty good at what you do just because you've done it 400 times and you've gotten better each time as opposed to 400 times and not gotten better because you're just focused on the videos as opposed to quality.
02:02So those would be my That's that's interesting. Because I always say, you can kill it in YouTube. You do two things, consistency consistency and optimizing
02:10throughout the whole thing. So okay. I love that.
02:13And I'm curious, like, let's say now, today, what are you trying to optimize? What are you what are you studying?
02:20Right now, I'm studying a lot of kinda like funnels
02:24and sales and email marketing and that side of things because, like, AdSense is just a really bad way to make money on YouTube.
02:32So I I'm trying to, like, optimize the business side of the of of the back end, which has been going well, but it's just, like, something I didn't really focus on for the first, like, five or six years. And let's say now, what what would be the percentage of AdSense versus the rest? AdSense is probably 10 to 15%, and it used to be probably 50 plus.
02:49Yeah. Well, guys, stay until the end because we're gonna find out what is the other 85%.
02:55That's okay. That's that's how you've been optimizing for the past seven years. So let's let's go back to the beginning.
03:01Right? Why did you first start YouTube
03:03seven years ago? I started, I was just passionate about what I was talking about. I was into house hacking, which is like buying rentals with low to no money down.
03:11So I was, like, kinda living this very frugal lifestyle and kind of optimizing for financial freedom, and nobody was really talking about it at the time. It was, like, pre Graham Stephan type deal Right.
03:21And all those people. So I was just passionate about what I was talking about. Nobody I ran out of people to talk to, and I like, I just wanna share this because it's really helping me in changing my life.
03:29And then I kind of, like, through that, started to fall in love with the process of making videos and realizing that I am a creative person, and I like, you know, making things.
03:39And and I'm not, like, good at drawing or painting or anything, but, like, YouTube videos are the way I can, like, have this idea for something and and physically make it into the world. And I really like that side of it as well as the business side as well as, like, what I'm actually talking about.
03:52But, yeah, it started started that way. At the beginning, your thumbnails were were not that optimized or or maybe
03:58just not optimized. I'm curious. What what was the first thing that that led to your first growth?
04:04And maybe if we can see your analytics where where we could see, like, maybe a jump there. So Yeah. This right here is, I started, like, back in here somewhere.
04:13There's, like, nothing for a long time.
04:16And I got, like, a couple videos that did okay here, but then, like, this period right here, there was times where I was losing where are the subscribers? You can see I was negative subscribers if you zoom in enough there on Yeah. For, like, six months, dude.
04:28Like, look at this. Now we'll see it. Okay.
04:30Okay. This is interesting.
04:32Okay. So at that point, were losing okay. You were in your first thousands of subs.
04:36Yeah. But you were trying it for already okay. So you were uploading for for, like, a year before it started pop?
04:41Really, like, a year. I had, like, one video that took off, and I didn't really know why. But I was doing three videos a week at the beginning because I thought that's what other big creators were doing.
04:50I was like, that's what I should do, and they were just all bad videos. And actually, I went from three videos a week down to one video a week, and that's when I had my first video kinda pop off here. And then I had a really long time where almost nothing happened.
05:01Just a quick mention, we recently released the best thumbnail generator in the world. It can create 12 realistic thumbnails in under sixty seconds using your channel's visual style and your actual face. And the best part is it does not look like AI.
05:13So for a limited time only, you can try it for just $1 for the first month in the link below. Okay. Let's talk about that area first, the the first 10,000
05:22to to a 100,000. Basically, what what changed from three to one? You you put more time on on the quality or on the ideas, titles, and, like, what were you optimizing at the time?
05:32No. It took me way too long to figure that out. Like, I didn't, like I didn't watch to grow on YouTube channels.
05:38I didn't take courses. I didn't do any of that stuff, and I I really should've. Like, I really wish I had just bought a course or or, like, learned about thumbnails, even, like, all that stuff.
05:47I just wish I had done it sooner. I was focused so much on the video and not the packaging. That was, like, the last thing I focused on.
05:54Mhmm. And because of that, I had a lot of, like I struggled a a lot. Yeah.
06:00When I went from three down to one, I really focused on just just production quality went up a lot. So I went from sitting somewhere, not moving to how can we tell a story, how can we write this script, how can we really go like, I I started adding skits at the beginning and just things like I I I was kinda like there was a space called, like, the frugal living keyword on YouTube.
06:23It was just terrible. Like, everybody was posting frugal living content. It was just really bad.
06:26And I was like, I bet if I just outwork them, pretty much do that. And I literally, like, I'm I'd have no more interesting of a story. I just made five times better videos than everybody else, and that was that initial kind of bump.
06:38And that was the main thing I was focused on at the beginning. But then when I started going to conferences and stuff was kinda, like, in this range here.
06:46I think it was 2020 is when I kinda, like, left my job. I went on a conference, and then I started to have, like, a lot of scale type of happening because I started to treat it like a business to actually look at packaging, to actually look at all that stuff and not just focus on the videos.
07:01Which conference did you go? Went to VidSummit. I recommend everyone, guys.
07:06If you're listening and you're serious about YouTube, you should go.
07:09We'll probably have a booth again there. You should check us out. But that's the place to to meet a lot of people.
07:15Like, I love connecting people. Like, we've met through Creator Now back back in the days. I I think it helps.
07:21You did did you have a crew of of you or, like, a group of YouTubers you would talk to to to, like, try to help each other or grow? What what was your The Creator Now was the first time I did something
07:34with, like, a group of people. I had met some people at the conferences, but wasn't again till, like, first quite a few years, I didn't know a single other creator.
07:43Like, I didn't talk to anybody. I didn't get feedback. And that's where it just a lot of growth.
07:47You see, like, didn't happen for a long time. Like, yes, it did. This looks good, but this is uploading two to three times a week for years.
07:53You know? And so, yes, it's cool, but it's negative a couple thousand dollars, and I just have this many because I just kept making videos. Mhmm.
08:00It wasn't till kinda in here where I started getting feedback that it just kinda, like, went up into the right. You know? So I can see in your first 100,000
08:07subs in 2021, is there one particular video at that time that that helps you blow up? I'm curious which which idea comes to It was two things, which
08:19yeah. So first of all, was frugal living for early retirement. Again, that keyword, that video did well.
08:24It did a couple 100,000 views. And then Was it a lot from search? I pretty much took over the keyword frugal living.
08:30You couldn't type it in for years without me showing up everywhere. Because there's a lot of search and very little high quality stuff. Can we see the video first?
08:39Because it's rare that I hear search being the way to that you had a blow up. And I think this is what it's called. Dude, this is so long ago.
08:48Okay.
08:50If you click in reach It was the keyword frugal living. Yeah. But when you typed in frugal living, even now still, probably Yeah.
08:58So some of it was, like, search at at different points, but it definitely had, like, a a quick spike here, and then it kinda Yeah. I actually just searched you, and, yeah, you're in the
09:07I think you're the fourth, but in, like, in the playlist, even after years, seven what is it? Seven years now? Yeah.
09:14Took help.
09:15Yeah. And then we had Matt D'Avella.
09:19This video right here again, I was small at the time. So I tried living like Matt D'Avella for a week. I was watching a lot of his content, and this video really kinda popped off here.
09:28It was, you know, like, authority hacking or trendjacking, whatever. It's not gonna load because I'm just doing this, but this one got a lot of people from him that came over.
09:38And because of this video, this video took off compared to my normal stuff, and I just started making everything to do with minimalism under the sun. So then I had the keywords frugal living and minimalism, and then I pretty much became I'm about to be the second biggest minimalist keyword creator pretty much.
09:55Like, if I can pass the minimalist mom here, then I should be up there. And that's just because of, like so, like, once a year, I kind of, like, authority hack Matthew Vella and just steal some of his audience and then make a bunch of minimalist content, get them to know me. And and I've done that with Dave Ramsey and some other people as well where if, like, if I wanna talk about minimalism, I can kinda
10:14steal some of those. Yeah. But here, what you did really well back in 2019 is that you didn't some random person that doesn't make sense with your audience.
10:23Basically, Matt was the perfect, like, authority fit to the audience you're trying to target and grow. And same as you said, Dave Ramsey. Because a lot of people make that mistake of just,
10:34I don't know, mister Visa or whatever. Cause they think they'll get a lot of views, but then they won't it won't make sense for the audience it's bringing, whereas here was was the perfect vibe. Yeah.
10:43You gotta be very careful because if you get somebody like, I did this with a to zen life, I think, who's like a minimalist mom creator, and then I somehow got like 70% female audience that was all like moms, and then I like screwed up my out like my audience for a long time. So you gotta be very careful who you collab with, who you use their name and stuff, because then you could end up getting a bunch of people and like, okay, now I wanna talk about decluttering forever.
11:06Yes. It does well. But, like, that happened for, like, a year.
11:09What? Okay. Can can you show that mistake,
11:12basically, for people to learn? Okay. So it's because of that trend, Jack, that you ended up having a high female audience.
11:19They would not make sense with the other videos you were doing? Yeah. So pretty much like if we did I I don't remember the video.
11:24It was so long ago. I collabed with
11:27two female minimalist creators because they're all female. Not all of them.
11:31A lot of them. But, like, whenever I did a decluttering video for a while here, was getting, like, 200,000, 250,000, a 100,000.
11:37Like, they were all performing well. Mhmm. But it's, mostly female audience.
11:41Right? Yeah. So 67 Wow.
11:43That's a lot. Yeah. And so my my entire channel was 60.
11:47Over 60% female at one point, and that was because of these videos. So I could, like I can almost guarantee if I did a decluttering video, getting a 100 k views.
11:56But now I'm not now I'm not speaking my personal stories.
12:02I'm not using the music that I like. I'm not using I'm not connecting with other guys who are in a similar space.
12:07Right? So it's like I don't tell my, like, as a dad, this is how I feel about whatever. It's like, okay.
12:13Now I have to hedge the like, I have to, like, go between these things. So that was kinda, like, one of those things. Yeah.
12:21Steps for a clutter free home. Clutter free home was a huge keyword for a while. So, like, this whole, like, era was, like, crazy views, but it wasn't what I wanted to talk about forever.
12:32It was, like, a good year, but then I I had to, like, shift away from it. If you had to went back go back, would you have not done those, basically, millions of views? I mean, no.
12:43Like, I it was what I was into at the time. Like, I was personally into it. It just ended up being that, like, when I went to, like, VidSummit, I got it was like a thing with, like I I was with a few guys, and I'd probably get stopped by, like, half a dozen 40 year old women.
12:56And that's only people who would recognize me. I'm like, dude, like, this is we just gotta stop happening. And now I get recognized by 30 year old men, and I am much happier about that.
13:05Not that it happens a lot, but, like, that's like, okay. I have something in common with these people. Yeah.
13:09So, like, it it was good. It was what I was into. And I I do think it's, like, it's okay to ride things out and, like, eventually shift over to other things.
13:15Like, I started talking about real estate investing and, like, certain stuff, and then I started talking about minimalism and then decluttering, and now I'm back in finance and and freedom. And then I talked about YouTube for a while and side hustles. So, like, as I evolve, I try to keep the channel, like, very open so that I can keep talking about different things.
13:31So, like, yes, it kind of was annoying for a while, but, like, it was good. So the decluttering was really for for female audience, but the rest, you would say, is more tailored for a male audience? Yeah.
13:43Like, I'll I'll it it's kind of like a mix. Right? But, like, right now, I'm trying to be I know I'm gonna have both.
13:49I know I live in the land of both. Right? Like, people like, some of the minimalist moms that I know, they have 95% female audience.
13:56Other other guys I know have, like, a extremely high male audience, and I know I'm gonna live in the middle of both because of what I talk about. Right. But I also am back I'm trying to focus more on guys who can really connect with me on a on a deeper level.
14:13So that's more of, like, what I'm shooting for now. Basically, when you started, you started with finance,
14:18and then you switched to minimalism while I I think sprinkling finance. Like, what what was the content strategy over the years?
14:27I'm curious. The 100 to 500 k. Yeah.
14:30So hundred, five hundred k, it wasn't the best. Alright? Like, I don't, like
14:36I I will say I probably missed out on multiple millions of dollars because of the strategy that I had, like, compared to what I do now. Literally, a 100 a 100%. Yeah.
14:46So Yeah. Right then it was chasing keywords. I knew if I put the keyword frugal living, clutter free home, or minimalism in the title, it'll be a one out of 10.
14:56If I try anything else, it'll flop. And so I cycled between them. I rode them out.
15:01I got really good views, but I didn't really make much money. So that a lot of that strategy was just, like, chasing the views pretty much, which did work.
15:13But I I like, who cares about subscribers, really? They don't super pay the bills. So that that was my strat at the time.
15:20You've actually said previously views don't really matter. Leverage does. What do you mean by that?
15:26For instance, I have three channels now that I kinda run well, kind of like four, but whatever. But I have one channel with 1,300 subscribers where I review saunas and cold plunges.
15:38And that channel's made close to $50,000 through affiliate income.
15:46It it hardly got monetized. It's made, like, a $100 in monetization. But Mhmm.
15:50Through affiliates and, like, products that people send me, it's been really good. I can get more views. I can get, like, more conversions on a Sonobox video on that channel than I would on my channel with 800,000 subscribers because every single person who watches that video is a target customer.
16:09So, like, I I'm I'm very, like, targeted now at, like, designing videos that can make money versus just designing videos that can make views. And then also, how can I do that in the shortest amount of time possible? So using other people's time or using, like like, lead magnets or whatever, just trying to figure out how to, like, get the best trade of time for money possible.
16:30It just tends to be, like, the best strap, which, like, everybody wants to do. But Right. I don't know.
16:34That's, like, my main focus now is trying to figure out that problem of lowering my time and raising the the money as opposed to views.
16:43So 1,000 subscribers brought you $50,000. Well, it's, $35.40 k in affiliate and then another $10.15
16:51k in in products. Yeah. Yeah.
16:54Exactly. That's that's interesting. It shows to the world that, yeah, like you said, you don't need millions of views or even hundreds of thousands of views.
17:01You just Literally. Or subscribers.
17:03And I've posted 20 videos on that channel. I have not even posted that much. I haven't posted there in six months, and I still make, like, a couple 100 to a couple thousand dollars a month because it's search based, high ticket affiliate products.
17:16And but that's not like yeah. It's crazy. So I've really gotten new affiliates in the past, like, two years, I would say.
17:20So, guys, you should listen to Gabe. He knows how to blow up YouTube channels from zero.
17:25You should check out his channel, Gabe Bold. I'm I'm curious. Why did you start that one, the the cold plunge one?
17:32So I know somebody else who has a cold plunge channel who does, like, 6 figures a month in affiliate, and I was like, oh, that seems pretty easy. And it was. And, like, I also wanted to do it as, like, a test to kinda prove that you could do it without anything.
17:45So I kind of, like, did that as, like, just to just to show show that it's not luck, I'm just gonna do it. Did it. And it's not like dude, like, it's so easy, though.
17:52It's like the because of the keywords. Like, I was on actually literally somebody else's podcast. They had a sauna.
17:57And I was like, dude, you'd review that sauna, send me the title and thumbnail before you do it. He made over 4 k in under a month from a first video on a brand new channel. Like, it's not hard.
18:06It's literally just math. It like, I just saw, like, a giant hole in the market, and Joe was like, oh, this would just be some easy money. Wait.
18:12I wanna understand more of that. Right? Because
18:15a lot of people study YouTube, think they know how to blow up, and maybe it's easier maybe from, let's say, one k or 10 k subs to a 100 k.
18:25But I feel it's a lot harder to go from zero to one k, actually, which is what you did here. Zero to one k and made 50,000. So I'm curious.
18:34What was the say the you studied the niche and you saw that most videos were bad, or, like, how how did you know there was an opportunity in in this niche?
18:44Let's say, how how did you blow up the the first few videos, which I see one at your fifth video being almost 300,000.
18:51Yeah. No. That one's a little silly.
18:55Dude, at at the last couple of videos, like, I had a 500 view video and then a 200,000 view video and then a 500 view video again. But it's it's because so, like, the this keyword, again, finding a good keyword that's underserved. Sonobox was going viral at the time a couple years ago, and I saw a bunch of ads for it.
19:12But there was only, like, a few people making content. I just, like, searched it up on YouTube, and it was like, okay. There's, like, three videos about this.
19:19They all have a lot of views on very small channels. And so I messaged them and, like, literally every other sauna and cold plunge company on Instagram, and I finally got them to send me one if I like, for just UCG.
19:32And then I just made a video. Dude, it was under an hour to make that video because, like, I know how to make a good video. And I was like, if I just make a good hook, I make a better thumbnail than these guys, and, like, the video is okay, I think it'll do well.
19:45And it showed up in search. Dude, the within this is crazy.
19:49I took screenshots of all this because I was documenting it. It was at 3,200 views, and it had made $2,900.
19:55That was close to a dollar per view. And then once it goes viral, like, the views drop down. But that like, if you're targeting people to Thousand dollar RPM.
20:04Yeah. Right? But, like, it the only people who watch a stupid Sonobox review are thinking about buying a Sonobox.
20:11So every single person who watches is target customer. And that's what we do on a lot of things now. Like, how can we like, the main channel is just like that.
20:18That one doesn't make as much money per view because it's so broad. But in new channels that we start, it's like, let's just exactly target customer. And then you need a thousand views, 2,000 views for a video, and you can make a full time income.
20:31I think solar roofs is a thing. Solar roof reviews or something like that or installations, those those crush.
20:38Dude, one of my students, she makes over 10 k a month talk like, reviewing floor beds and standing desks because nobody else does that.
20:48And she just has things that show up in search, and that's just like owning one tiny little keyword in high ticket affiliate. Let's talk about search because
20:57not many people come here, um, talking about how search is good. So you're a big fan of SEO for YouTube,
21:04you would say? Or what would you Kind of like, I don't nerd out about SEO as much.
21:09Like like like, if you just use, like, vidIQ or one of 10 or whatever, any of those things, and you just see that, like, okay, this thing about the Sonobox or this thing about, uh, Frugal Living or whatever, you're just seeing, like, small channels are getting tons of views in this space, and it's just underserved. Literally, if you know how to make a good title thumbnail and an okay video, you can show up next to those people on a brand new channel.
21:32Like, I've done it. I've helped like, it's it's just math. Right?
21:37And so that's what I'm looking for. It's not like, okay. Like, how can we keyword stuff all this stuff?
21:41It's just how can we make a really high quality version of this clearly underutilized product or keyword
21:50or underserved rather. Yeah. And before getting into that, let me tell you about how the one of ten strategy team can help you grow your channel much faster and make more money.
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22:43When you say math, what do you mean by that exactly? So so you'll look at, yeah, small channels that popped, and you see if others have not popped in
22:54Yeah. So, like, that that that, uh, let's say the Sonnebox video, uh, for instance. There was a channel that had maybe, like, 67 subs that had, like, a five k view video.
23:03Mhmm. And there was a couple of things like that where it's like, there's no big channel here. There's just these ones, and these aren't that good.
23:08I know I can make better stuff than that because I've made hundreds of videos. And so and, like, if you have a good proven, like, there's proven title and thumbnail formats where you just have a mathematically better chance than the people who are trying to be creative and making up their own crap.
23:22And so, like, I can use proven stuff on the platform to give myself a very high chance of success on things. And so it's just more of that type of thing where it's like, there's just mathematically better ways to do it of, like, the way you structure your title thumbnail, even video itself, that type of stuff.
23:40Where if you just know that stuff, you can just rinse and repeat, which I've kinda done and whatever. So yeah. Oh, guys, you can go on 1 of 10.com and and just put in the filters.
23:50I mean, this is what I normally do, actually. I put lower subscribers and and, like, two x outlier and, like, 50 k or a 100 k view depending on the niche. I guess for if you're in Sauna more like 10 k views and you see what happened.
24:04And and then you see, yeah, the formats that have worked well and and so on. So back to Gate Bold. So I see two years ago you had your your most viewed video, 10 minimalist
24:14rules that changed my life. I'm curious, uh, how did you come up, uh, with that idea and the whole process behind it, thumbnail, title? I think this is my highest paying one as well.
24:25Alright. So Okay. We pretty much like minimalist again, we said that minimalism minimalist keyword was good for me.
24:31So any time I have that in there, it does well. And then I've realized over the years before this as well that if I do rules, that tends to work really well in my channel.
24:40So if you see number number rule, if you look at all my top views, all my top videos on my channel, they're all gonna have number number rule or something like that. It's probably on maybe a 100 videos on my channel are gonna have number number rule.
24:54And every time you AB test, that is gonna outperform on on my specific channel Yeah. On on this space in particular.
25:01Obviously, the ten's gonna work well. That changed my life. I used to feel This one this one has a really good skit at the beginning that's very cinematic.
25:09It's just gonna be higher quality than anybody else in this space. And this one is actually very interesting.
25:16Is this the one? No. It's a different one.
25:18I had one that had two storylines happening at the same time, but just in the visuals. No other way.
25:24I shot it in two separate locations, but whatever. So, yeah, this one, just a very, very engaging hook, proven format of the video that changed my life is proven in my space.
25:35Minimal's rules is proven in my channel, and then this thumbnail is proven on my thing.
25:40And so it's it's just all kind of that type of stuff. Yeah. I guess outliers from inside your channel, you took the interest topic that worked well Yeah.
25:49Rules, minimalist, and changed my life.
25:52You combined it all together, and then boom. Okay?
25:55Yeah. And it and there's just things that you noticed from from seeing your own stuff enough that, like, now I know I can put any combination of those together. I could do and then even after this one, if we just did rules, I've done a series of fifties, like 50, yeah, minimalist rules that have changed my life.
26:12I've done 20 minimalist rules that have changed my life. I've done 50 money saving habits, 50 whatever.
26:18So, like, I've taken same formats and just recycled into different spaces where they're different, but they're it's . Right?
26:25It's like people wanna watch friends over and over even though it's the same exact format. So we're taking the same format and just recycling and putting different words in until they click.
26:35I I was actually gonna ask you if you did the the, yeah, twenty, fifty, 100.
26:41And We've we've done a 100. Yeah. Well, there you go.
26:44Wait. Did we do a 100? Yeah.
26:46No. We did a 100 money tips that will change your life. There you go.
26:49There you go. Because that's a a big
26:52mistake I see a lot of smaller YouTubers do is they have a video that pop, a format that's pop, and they're like, oh, I don't wanna do too much about it. I'm just gonna go at totally one eighty on on different stuff and let that grow. But you, like, not only doubled down, but you tripled down, quadrupled on that format in different interest topic style and yeah.
27:11And that was yeah. That was a would say another thing that I did was, like, I had this list of 20 for a while. I only did fifties more recently, but I was like, if everybody's doing 10, again, how can I just outwork them?
27:21I'll just do 20. And then 20 became my thing where I had this like, I have a very jumpy around, like, eight like, all over the place type of style. So I would move around to each location.
27:30Nobody else is putting that much effort in. Nobody else is doing a list of 20. So So I'm just doing, like, what's the top video of this?
27:36I'm just getting 20 times whatever they're doing or 10 times or or two x whatever they're doing, and then just kinda prove it that way. And then I just started upping myself where I was like, alright.
27:45Let's do 50. Alright. Let's try a 100.
27:48Sometimes it works. Sometimes it doesn't. But it usually always works if you just put in that much effort.
27:53Yeah. I like your mentality of of constantly
27:56trying to make the best content out there. I mean, that's how people will end up watching you versus the others. Yeah.
28:03Get the 50 minimalist. We have a number number rule, and it got 1,600,000
28:06views. So it's just the same thing. Right?
28:10And then we did micro habits and then things that are a waste of money. You know? Yeah.
28:15I can see that's the reason you blew up. Basically, we're wondering what what why you came out of that flatline February
28:22May 2025,
28:24November. Yeah. I think that's it.
28:26But even look at this. These three thumbnails are the exact same. This is 1,500,000 views.
28:31This is three hundred three hundred, uh, for both of these, and they're literally the same picture with just different Oh my god. Didn't realize that.
28:37Yeah. You're 1,700,000. You just took the same that same composition.
28:42You just changed the tags. Oh, shit. I gotta work for my space.
28:45You know? But even, like, I buy nothing is proven words in my space. The 1% rule number rule is proven in my space.
28:52Tiny habits was proven in my space. So all of this is, like, not luck. It's, like, researching what's gonna work, and then how can I move that into this video that I'm talking about here?
29:01So that's kinda, like, what I mean when I was like, oh, it's just math. It's like, I'm just looking at what's worked and then adapting it into my own thing Yeah. To make it different.
29:09Yeah. It's constant optimization,
29:11which you prove that, yeah, is is what you do and it works out. Actually, talking about that. So we just launched, like, the Bloomberg of YouTube.
29:20It's called the viral trending formats on the on the on the on YouTube, basically. So you see all the what you were talking about, formats that have worked, and you see, like, what's been trending or not. Now we're looking at past week, but you can see past day or what's been going the past month.
29:37And if there's a format that, like like, you talked about rules, I mean, this is in gaming, but also works in entertainment. I wrote x rule in something. You can you can just, like, get inspired by, like, formats that have actually worked in every niche.
29:52So let's say, I don't know, I tried the world's this or the end of, or give me duration out outcome. This works from, like Mhmm.
30:02I guess the fitness niche to business. So what you can then do if, let's say, you like that, you can just remix it for for your channel, generate, and then right there with already proven format, you can see in five seconds.
30:17Maybe this works for you.
30:19Probably add in rules and minimalism in there. But yeah. I think I've done that video.
30:23That's so funny. I think I've done that. Don't worry.
30:25Give me eight minute give me eight minutes, and I'll do something. I don't remember. But Don't wait.
30:30Okay. Yeah. No.
30:31Yeah. That's definitely like that but that's the thing. Like, to choosing a different format that's worked on even a different niche, can you be the first person to bring it into your space, gives you a mathematical up on a lot of people.
30:41So I like that. That's the reason why you blew up. You keep optimizing.
30:44You keep trying to do the the best video out there.
30:48I'm curious about something you said is you did a high cinematic skit. Does that work at the beginning?
30:55Does that help for hooks and keeping people in? Yeah. Like, obviously, like, your your first thirty seconds, like, everybody knows that that's, like, the the main thing.
31:03But, again, what can I do that's different than everybody else? And for me, it's like, how can I either film, like, a full on skit that's funny or make it very cinematic? So at the beginning of most of my videos, not all of them, I'll just film me walking into the room, pouring a cup of coffee, sitting down, whatever.
31:19I'll put black bars on the top and bottom, have some nice instrumental cinematic music. And now I've put in literally five minutes of effort, but it looks higher quality than everybody else in my space.
31:28And, like, that's what I do of, like, how can I be different than everybody else and have this thing that I'm known for and show somebody clicks on the video, like, this is gonna be a high quality video? I don't even know anything about this person.
31:38This is gonna this looks like a movie. All you do is just, like, literally film anything with low f stop and just, like, have some nice music and some black bars and a little bit of coloring.
31:49And, like, literally in five minutes, you've got something that just makes you stand out for me in in my particular space. You know? Since doing that, you've seen, I don't know, views going up or retention going up?
32:00Yeah. I think like, it it depends. Right?
32:02It's a comp like, it's hard to say, like, is it cause of the title? Is it cause of that? Is it Right.
32:05Of course. But, yeah, generally, when I put a lot of effort into things, it it seems to have a higher chance.
32:12Like, when the hooks are really good, I have a really good idea for something. Like, there's one where I went to a coffee shop, and I bought a coffee, and I had this skit. And I didn't even talk for, like, the first ten or fifteen seconds.
32:23And that was 22 things that are complete waste of money or something like that. Or I I don't remember what it was called. But that one did seven, eight hundred thousand views in a couple months, like, just six months ago.
32:37And that had this, like, super cinematic intro that I shot on my phone.
32:42And then the next but I did a follow-up video to that, and I didn't even have an intro because it was, like, 12 more things that aren't worth your money. And I just started on the first point, and that video got 700,000 views too. So, like, I don't know.
32:55It's hard to say. It's not like, oh, if you do a cinematic intro, all your problems are gonna be solved.
33:00Still has to be a good video idea. Still has to be a title, thumbnail, all that type of stuff. But that is my style now.
33:04That's what makes me different is, like, I'm the fill me, gonna move around, gonna be a good viewing experience
33:12type of thing. So you talked about how you find your ideas, titles. So I wanna see more about the thumbnails.
33:19Can you share screen real quick on your channel? I wanna dissect what do you think is the most important elements for someone to click on your videos based on the thumbnail.
33:29So let's see. These are gonna be my most recent ones here. I'm in a bit of a down streak right now.
33:37So yeah. So out out of these ones, again, you're gonna see this is that that picture that we talked about. Right?
33:42Still using it. Still getting hundreds of thousands of views with it. Oh, maybe that was the one.
33:47But, like, I have these these type of pictures where it's, again, same location, different picture of me. Mhmm.
33:54This one I've this one's actually up three houses ago. We still use that one. Like but we've got different got hundreds of pictures that I've taken from different locations.
34:06But generally, they're like, the format that works for me is gonna be, like, generally about three words, numbers whenever possible, very clear visuals.
34:18And then even I think this this one and this one, I think, were made with one of 10. I think that one too. No way.
34:23Which one? Maybe this entire line. Definitely this one because I made it myself.
34:27Three of 10. Let's go. Okay.
34:29Yeah. Yes. One of 10 thumbnail generator, guys.
34:31You can try it for a dollar in the link below. Oh, it's good. Like, especially if if your thumbnails really suck, like I don't know.
34:37And, like, I don't live at this house anymore, so, like, I can't take any more pictures there. I don't live at this house anymore. So this was just totally fake, but it was based on proven stuff.
34:46Like, I have locations that tend to do better and stuff. But, generally, yeah, I have a couple words and then just, like, kinda clear with some visuals is what we go for.
34:56This this split screen thing was proven for a while. Mhmm. Yeah.
35:00This is that same place, but this one's really doing bad. I don't know what happened here. I guess you're AB testing now the text on the thumbnail?
35:07Yeah. We're six thumbnails in at this point. Really?
35:11Yeah. It's not good. But, dude, this video had 1,500,000 views in a couple weeks from somebody else.
35:16Why? Isn't car payment out of nowhere for your channel? It it's it is out of nowhere for my channel.
35:21We're testing new things because I I don't like, I like to keep testing new formats and ideas and stuff. And this has gotten millions of views for other people, the same topic within the past month.
35:32It's done really well. It did not it did not connect with my audience. Now I know.
35:39But yeah. Yeah.
35:41That's very interesting. Even this one right here, dude, I I had so many videos going out. You see, have thirteen days, eleven days, nine days.
35:46I had this, like, crazy thing where I had a bunch of sponsors at the end of the month, and I was just, like, freaking out. And then I mistitled this one.
35:55I actually called this one eleven more things I don't buy anymore or something like that. I mistitled them, and so both of these videos tanked because I had to change the title. And so I, like, really screwed a lot of stuff up because I was just, like, so out of it that I literally uploaded the wrong video.
36:09Go back to once a week. Chill. Yeah.
36:12Focus on the important Literally, that's what I have to do, but I just had like, I just committed to too many sponsorships, and they were all due within a few days. And they kept delaying and delaying, and then yeah.
36:24How much do you think you made well, we saw you made $600,000 through AdSense lifetime, which but now it's 15%.
36:36So what is the other percent? Yeah. So it's probably another, like, 15 to 20 something percent in affiliates.
36:47So that's something that just didn't exist last year. And that's, like, over the course of seven or eight years. So, like, mathematically, like, the 600 k isn't that much.
36:57Like, it's not, like, bad, but over the course of eight years Right. Yeah. 100 k.
37:02Almost full time. It's it's not like it's crazy.
37:05Oh, yeah. Technically, just AdSense is basically a full time job for, let's say, someone.
37:11Just your No. It that that is very true. Yes.
37:14No. It is great. But, like, I have a team.
37:16So Of course. When I pay my team, so it's not all profit. Right?
37:19Like, my AdSense mostly goes to my team at this point. Yeah. Yeah.
37:22So then we have that. We have 20%. And the affiliates, I wasn't doing affiliates till December, January of this year.
37:33So that's just income that did not exist before. And just added 20%
37:37the past year?
37:39In the past six Like, six months. Six months or something. Yeah.
37:42In what niche? High ticket affiliates with, like, finance stuff. So, like, savings accounts, things like that that pay very well.
37:50And we created, like, a whole funnel for them through email marketing and Facebook that kind of, like, drives that, and then I also mentioned it in videos. What do you mean Facebook?
37:59What are you doing? So nobody is, like, on Facebook right now, but we're taking all of our content from YouTube. We're turning it into text and video posts.
38:07So like, it'll be like a like a the thumbnail picture and then, like, a AI kinda, like, shortened version of the thing of, like, my YouTube video. And then at the bottom, it'll be like, if you want, like, fifty minuteimals habits that changed my life, there's a link down below in the comments so that it doesn't get flagged.
38:23And then those are getting we got we got, like, 20,000,000 views this month on repurposing our stuff. What? Dude.
38:29Yeah.
38:31Because because I searched your name, and Facebook was, like, at the top, which I was surprised when because I normally never see that. Yeah. What what are the efforts?
38:39So in the past six months, you've been focused on repurposing on Facebook?
38:43Or Yeah. So yeah. Let me let me show you.
38:45I'll just share screen real quick just so can see the I'm not making So, again, Facebook used to we were we had a clipping agency, like, repurposing my stuff to Facebook. Right?
38:54And I was making $200 a month, like, nothing. And then I kind of realized I was like, okay.
39:01We're we can I I knew some people who were making, like, a thousand dollars a day doing text posts on Facebook, like, that I knew personally? And so we started posting.
39:10Right now, we're posting five to 10 times per day, mostly text posts, some reels and stuff like that. But the text posts so this is like we had 3,000,000 views in one day, which is kinda crazy.
39:20But actually, those were like, some of that was, like, actually kinda worthless because they were views that were on reels that didn't have lead magnets. So it doesn't make we're not making any money right here. We're making $500, and I'm paying more than that to have these posted.
39:35But what we're doing is we're we're sending people to lead magnets, and then those lead magnets have affiliates. So we've generated thirty, forty thousand emails in the past couple months from Facebook that go through an affiliate funnel that turn into affiliate.
39:50So we we it so, like, part of that affiliate income is generated through this where we just kind of, like, created that.
39:56And then I and and, like, I'm not great at it yet. But as we optimize, we'll start having products for it.
40:02We'll start like, we just had a webinar that we ran recently, and we we got a couple 100 leads from there, which would have cost money to pay for and stuff. So And your lead magnet, it's it's what?
40:14It's like PDFs
40:15or it's
40:16what? Yeah. It's a PDF or, like, a seven day mini course.
40:20We've we've tried quite a few. The the PDFs seem to do best. It's, like, 50 Minimalist Rules That Changed My Life ebook from format.
40:27Yep. And then that's just a ebook. And then they go through, like, a 15 email sequence with that or something like that.
40:35That all, like, drives story, builds relationship, and then eventually works in useful tools that also make us money. So, yeah, that affiliate side is another kinda just income stream that
40:46didn't exist. You use a company to take care of that, basically? I used to, and then I wanted to get my sister out of working.
40:54So now I hired her Okay. Nice. To do that.
40:56Nice. Yeah. And okay.
40:58So that's that. 20% affiliate, 20%
41:02AdSense. What's the rest? Yeah.
41:03Like, right now, it really depends. So, like, when I'm so I have my five hour YouTuber program that we've been doing for three years.
41:11So that would be, like, maybe what what's left?
41:1640%, and then 40% sponsors.
41:20So between the two of those. So but the the program, we only launch, like, three times a year. So that comes in big spikes and then nothing as opposed to the Right.
41:28Sponsors are more, like, even
41:31monthly. We'll talk about program.
41:34Before that, I was wondering, what about the budgeting app, WiseFi? I saw Mhmm.
41:40What's what's up with that? Yeah. So
41:44I am invested into that company. I've invested in a couple of startups now. So I don't we've been building it for years.
41:50I'm like more of a background investor in that. But I was the first person I think right now who's like kinda talked about it. Me and Graham might have done one video.
42:01So that's something that's ideally, eventually, would get acquired, and then I would make my money back.
42:07But I'm, like, physically out money for that right now, and it doesn't generate income yet. So it depends on if they fail or whatever.
42:14So but the the cool thing about, like, apps like that, and then Blossom's another one I've invested into Mhmm. Which is doing great. That they're, like, they're gonna be fine.
42:23Those things, like, I can actually help slightly with. So I I don't really know a lot about startups, but I was like, okay. I have an audience.
42:31I can get like, I I've gotten tens of thousand people on Wi Fi Wi Fi, so I know that I can help this company become successful and get a better return on my money as an investor. So that's kind of with that. I did try to start an app once, and then I freaked out because, like, apparently, it's a ton of work.
42:47So I am not gonna do that on my own. We'll have other people do that, and I will make videos.
42:53Makes sense. Makes sense. Like, we're seeing it, right, with Caleb Hammer and his app.
42:58Teams will have crushed. The and you have the right audience for that as well, so it should crush as well. It it should.
43:03Yeah. But he's got, like, 50 people working for him or something crazy. I have no desire to do all the stuff he's doing.
43:10Oh, how big is your team? So right now, I have kind of like a little agency that I kinda made. It's just like two guys and an editor.
43:18So they, like, help kinda come up with some ideas, scripting and editing, but I don't really read scripts. I, like, I kinda ad lib everything, but they help with a lot of direction.
43:29And then I have a, like, a marketing person who's actually one of my first students for the course, and she helps run a lot of the emails and marketing and building funnels and that type of stuff for that side of the business.
43:43What made you start your second channel? Yeah. So I was talking about like, I had this YouTube course.
43:47So I I actually set up a call with my audience because I was like, I need to make a course at some point. And then I set up 20 calls, fifteen minutes each, and I asked my audience a bunch of questions. And was like, okay.
43:57We're gonna make a minimalism course or a finance course because that's what I talk about. Almost every single person was like, so I wanna start a YouTube channel. Can you help me?
44:04And I'm like, uh. And so I made a YouTube course, and that has and that has, like, crushed from day one because it's all, like, just what I do and what's been proven to work.
44:18So that's kinda always done well. And then because of that, whenever I make a video about YouTube on my main channel, it tanks terribly.
44:29And so I kinda separated that. I made a new channel to talk about that because I wanna talk about it, but I don't wanna kill my channel either. So I just kinda separated it and moved it over there so I have an outlet for that and just keep everything niched.
44:41What do you think led to that one growing? Compared to alright. So, like, for a cohort, we've been cohort based until, like, very recently.
44:49And for every anybody else's cohort, it's, like, 3 to $5.06, $10,000, something like that. And ours has always been like a thousand dollars.
44:58So the I know the quality is there, and it's cheaper than everybody else. And so, like, if you have something that's just like, this works and it's cheaper, it's just really makes sense to buy it. So that's just like, part of it is just, like kinda like the Alex or Mozi.
45:09If you just make something, it's, what what is something that is just stupid to say no to? And then we just built that and then reverse engineered and kinda, like, went that way. And yeah.
45:19So that's I think that's been that it works. Nice.
45:21Guys, take out get both the process. And are you starting a new channel for something else?
45:30I I got I've dude, I've come so close to starting new channels multiple times. I'm not gonna do it right now because I am I've had three kids.
45:39I just had another kid, like, two months ago, and I'm holding myself back from doing that. But I like talking about different things.
45:47Was like, okay. We could do, like, a super nerdy business channel. We could do, you know, just like a vlogs one where I don't have to worry about making money just for fun.
45:55So I've thought about a bunch of other ones, but I'm not gonna do anything right now because I need to say no.
46:03Makes sense. Makes sense.
46:04And one
46:06last piece of advice for someone wanting to blow up on YouTube, what would you say that you you haven't said yet? I'll say if you wanna blow up on YouTube, I think what you really wanna do is make money on YouTube. So make a pick a way to make money first, and then target whether it be affiliate people, whether it be selling coaching or a course or whatever.
46:24You can make a full time income with a thousand views per video or a very small channel. Don't try to blow up. Try to, like, make money so you can leave your job and, like, do what you wanna do.
46:33So I I would kinda get away from some of that. You've proven it. 1,000 subs, 50 k dollars.
46:38It's crazy. Well, Gabe, thanks for coming on the one of 10 pod. Yeah.
46:43Absolutely. Thanks for
The Hook
The bait, then the rug-pull.
Twenty million Facebook views in one month from recycled YouTube content. That number opens the episode -- but the real reveal comes fifteen minutes in, when the guest discloses that a side channel with 1,300 subscribers has earned more than $50,000, almost entirely without AdSense.
How they asked for the click.
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