13:33Mike and Matty · Essay
The Two-Channel YouTube Strategy Copied From Alex Hormozi
A 20,000-view video made more money than a 7.7-million-view hit — because the second channel was built to sell, not to go viral.
July 10thCreator
Mike and Matty
All breakdowns from Mike and Matty
13:33
13:53Mike and Matty · Essay
Why YouTube Is The Smartest Career Move in 2026
A career-focused essay arguing that as institutional trust erodes and AI makes expertise instantly accessible, building a personal audience alongside a credential has become the multiplier that decides how far a career actually reaches.
July 8th
15:57Mike and Matty · Talking Head
The ONLY 8 Videos That Will Get You Monetized
Mike and Matty argue that fast monetization has nothing to do with how many videos you post — it comes from the credibility you built long before you hit record.
July 3rd
15:06Mike and Matty · Talking Head
The "Boring" YouTube Strategy That's Printing Money
Why repeating the same problem category — updated for the current moment — is now the only durable growth strategy on YouTube.
June 26th
19:16Mike and Matty · Talking Head
The NEW Era of Personal Brands has begun. Here's how to get started.
A 19-minute blueprint for experts who have spent decades building real skills but still have zero online presence — and why 2026 might be the last year the entry ramp is open.
June 19th
19:23Mike and Matty · Tutorial
If I started a YouTube channel, I'd design it like this
A 19-minute brand-design masterclass using a medical diagnostic framework, competitor positioning, and three visual pillars to build a complete brand kit from scratch.
June 7th
15:14Mike and Matty · Tutorial
How to turn any skill into a $1M business
A 15-minute roadmap from zero to $80K/month: get 3 results, build YouTube and email, then replace your bottleneck with an AI tutor.
May 29th
03:17Mike and Matty · Essay
If you think you're too busy, watch this
A 3-minute YouTube essay where a med-school dropout dismantles the busy excuse using social reinforcement and an iPhone-battery metaphor.
May 1st
29:47Mike and Matty · Tutorial
If I Started a YouTube Channel With 0 Followers, I'd Do This
A 30-minute system for going from zero to algorithm-matched, built by two creators who did it to 1.3 million subscribers.
April 17th