Gabe Bult - The Process · Essay
Why Boring Videos Are Taking Over YouTube
Gabe Bult argues that low-effort 'yap' videos aren't lazy content, they're a different format with their own rules for titles, hooks, and differentiation.
September 10thCreator
Gabe Bult argues that low-effort 'yap' videos aren't lazy content, they're a different format with their own rules for titles, hooks, and differentiation.
September 10thA 34-minute multi-host breakdown of the five things that actually move channels from zero to 10k — niche, packaging, monetization, retention, and style.
June 18thA 9-minute case-study argument that one unexpected video reveals every creator's actual niche, and what to do when it hits.
June 16th