Modern Creator
Why Modern Creator?
Serge Gatari · YouTube

How to Build a 1-Person AI Business in 2026 (Free Course)

A two-hour masterclass arguing that most people fail at AI not because the tech is hard, but because they pick the wrong market, sell a commodity, and stay trapped doing the work themselves.

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Duration
Format
Tutorial
educational
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Big Idea

The argument in one line.

AI is a commodity anyone can access for free, so the money is not in building workflows but in finding a market already paying for a proven outcome, selling it a leveraged transformation, and letting agents fulfill the work.

Who This Is For

Read if. Skip if.

READ IF YOU ARE…
  • An agency owner or freelancer stuck charging $500 to $1,500 a month for custom automations and watching the work get commoditized to Fiverr prices.
  • A technical builder who can ship any AI system but cannot translate that skill into revenue because you do not know which problems businesses will pay to solve.
  • An existing service-business operator who wants to add an AI-fulfilled offer without hiring a department or trading more of your own hours.
  • Someone deciding whether to go all-in on an AI service business in 2026 and wants the failure modes mapped before they spend money.
SKIP IF…
  • You want a hands-on technical tutorial on building agents or n8n workflows; this is strategy and positioning, not a build walkthrough.
  • You are allergic to webinar-to-pitch formats; the final 40 minutes is an offer for a paid cohort and platform.
  • You sell to consumers on price and have no intention of moving to a high-ticket, business-to-business model.
TL;DR

The full version, fast.

The thesis is that AI has been commoditized to the price of a coffee, so building custom workflows earns nothing; the edge is in judgment about which market to serve. The mechanism is a three-part loop: find the truth by researching a niche that already spends money on a proven outcome and a competitor already selling it, then sell a sophisticated leveraged transformation to a business rather than a commodity service to a consumer, then encode your own playbook into skills and recipes that AI employees run so fulfillment scales without headcount. The actionable conclusion is to stop selling time, serve committed business owners who will pay 5 to 25 thousand dollars, fund client acquisition with paid ads off the first deal, and race to own the agentic layer of one specific vertical before competitors do.

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Chapters

Where the time goes.

00:00 – 03:20

01 · Cold open and the bet

Talking-head intro. Quit a $30k job in 2020, generated over $15M since, now wants to prove one person can build a one-person company past $1M/month. Frames the masterclass as how to avoid failure, not how to make money. Soft CTA to DM 'start'.

03:20 – 10:20

02 · The transparent pitch and the $940k case

Names the product, price, and buyer up front so the viewer stops calculating. Pivoted clientacquisition.io to AI-first, scaled to $940k in five weeks on $150k ad spend. Introduces the three problems: monetizing a free commodity, finding a paying market, getting agents to fulfill.

10:20 – 16:20

03 · Why everyone is failing

Reads real YouTube comments from a front-end dev and a senior AI engineer who can build anything but cannot make $3k/month. Commoditization: people on Fiverr build the same workflows for $15. The competence fallacy: intelligence and hard work were the asset in the old world, now intelligence is abundant and the untrained human is the constraint.

16:20 – 24:10

04 · Only the truth guarantees success

Business stats: top 5% of US firms over $1M take home ~$85k/year. Leverage times the wrong game just fails faster. The bankrupt-client story: with $50 left in ad spend he found the right market first and rebuilt to $50k/month. Defines the truth: where money is already spent, level of AI interest, the real problem, who is already selling.

24:10 – 33:20

05 · The truth engine demo

Live demo of the agent swarm researching dental, real estate, HVAC, insurance and more. Shows it surfacing the high-LTV segment (full-arch implants), competitor ads and funnels, and replicating a competitor's entire offer. Scraping hundreds of niches daily so you have truth before you enter a market.

33:20 – 48:20

06 · Leverage and the Hormozi lesson

Uses Alex Hormozi's gym-to-Gym-Launch arc to teach the leverage model: stop serving consumers, serve businesses, sell a sophisticated installed system you build once, charge a lot, acquire clients with ads. His own arc: from a $700-$1,500/month commodity agency to selling transformations, hitting $500k/month then $1M in 90 days.

48:20 – 1:05:00

07 · The $100k/month infrastructure and the build platform

Defines the math of a six-figure-month: leads per day, appointments, clients per week at $5-10k each. Demos the platform building AI creatives, avatars, funnels, CRM connections, sales scripts and launching a Meta campaign end-to-end with no manual steps, because it already has the market truth.

1:05:00 – 1:15:00

08 · Why AI can't run a business yet

The conceptual core. Coding is a closed loop AI can self-verify; business is an open loop with no universal right answer. Agents need two things: a harness to check each action, and encoded context and judgment, because what works for a med spa fails for a law firm. A perfect harness on missing context fails faster.

1:15:00 – 1:24:40

09 · AI employees and the org chart

Demos Cook AI 3.0: agents consume creator content for you and suggest tasks, a centralized file system holds all business context, and named AI employees (Jordan on sales, Casey on YouTube, etc.) run roles with north-star metrics. You manage them in Slack or Discord. Your job becomes documenting skills and recipes.

1:24:40 – 1:35:20

10 · Cooking or cooked, and the market size

The 'you're either cooking or you're cooked' frame and the TricookAI name. Sizes the prize: marketing/lead gen $250B, sales $150B, support $80B, ops $200B, creative $150B, all needing to go agentic. The playbook in one line: find proven demand, solve it for a niche, document it, let agents do the work.

1:35:20 – 1:54:10

11 · The offer: cohort, phases, pricing

The pitch. Notes OpenAI and Anthropic both launched implementation/deployment arms on May 11 as proof. Agentic growth transformation partnership across phase zero through three. Normal price $15,300 plus 15% of upside; today $7,800 setup plus 15% upside, capped at five partners. Refundable $1,000 deposit to hold a seat.

1:54:10 – 2:08:11

12 · Bonuses, guarantee, and close

Stacked bonuses for the first three: a prebuilt AI executive team, business snapshots, cold-email infrastructure, AI setter, a library of prebuilt systems, AI integrators, a call with the head of engineering, and a 1-on-1 with Serge. The guarantee is performance, not refund: if you have not made back the fee in 90 days they step in and close, set, or run ads for you.

Atomic Insights

Lines worth screenshotting.

  • AI is a commodity anyone can access for free or twenty dollars a month, so selling the workflow itself is a race to the bottom against someone in another country charging fifteen dollars.
  • Only the truth guarantees success: a market already spending money, on a proven outcome, that a competitor is already selling and that the buyer cannot fulfill themselves.
  • The top 5% of US businesses that cross a million in revenue take home only about 85 thousand a year on average, so scale without the right model is not the prize people think it is.
  • Skill, intelligence, and hard work multiplied by the wrong game just makes you fail faster; leverage amplifies whatever game you are actually playing.
  • Sell to committed business owners, not consumers, because a business owner who has bet their life on success treats a 25 thousand dollar fee as nothing against a lifetime of scaling.
  • AI can ship software because coding is a closed-loop system it can test and verify itself; business is an open loop with no universal right answer, so agents need a harness plus your encoded judgment.
  • A perfect harness on missing context just means your agents fail faster, because what converts for a med spa will not work for a law firm.
  • The agency 'slavery flywheel' is real: thin margins mean you cannot hire smart people, weak talent means worse client results, churn means you replace clients forever.
  • Charge for a transformation and an installed system, not done-for-you labor, because an asset that keeps delivering value after you leave justifies a far higher price.
  • Truth-based selling lets a total newbie close clients fast, because you are selling the prospect what already works in their market instead of selling your own credibility.
  • Fund client acquisition from the first deal: a 9 thousand dollar client can pay for the thousand dollars of ads that lands the next two.
  • The future business model is bring-your-own-agent: replace an entire department with agents and charge somewhere between one salary and the department's total cost.
  • Your real job as the founder shifts to documenting how great work is done and turning it into skills and recipes that agents execute, not doing the work yourself.
  • Pick one vertical and own its agentic layer, because the race in 2026 is to own digital labor for a specific niche before someone else codifies it.
Takeaway

Win by avoiding failure, not by working harder.

WHAT TO LEARN

The reader's edge in 2026 is not building AI faster but choosing a market that already pays for a proven outcome, then selling leverage instead of labor.

03Why everyone is failing
  • Treat AI itself as a commodity: the money is in judgment about which market to serve, not in the workflow you can build.
  • Being a skilled engineer who can build anything is not an edge if you cannot tell which problems businesses will pay to solve.
04Only the truth guarantees success
  • Before entering any niche, answer four questions: where money is already spent, whether AI interest is rising, the real problem, and who already sells it.
  • Leverage and intelligence applied to the wrong game just make you fail faster, so choose the game before optimizing the execution.
07Leverage and the Hormozi lesson
  • Sell to committed business owners rather than consumers, because they treat a five-figure fee as cheap against a lifetime of scaling.
  • Stop selling done-for-you labor; sell an installed system that keeps delivering after you leave, which is what justifies a high price.
  • Escape the margin trap: thin-margin commodity work prevents hiring talent, which causes poor results and churn you can never outrun.
08The $100k/month infrastructure
  • Fund client acquisition from the first deal, using ad spend rather than your own hours, so growth is not tied to your time or mood.
09Why AI can't run a business yet
  • Understand why AI ships software but not businesses: coding is a self-verifying closed loop, business is an open loop needing a harness plus your encoded judgment.
10AI employees and the org chart
  • Make your real job documenting how great work is done into skills and recipes that AI employees run, instead of doing the work yourself.
12The offer
  • Recognize webinar-to-pitch structure: disclosed price up front lowers your guard, so judge the frameworks on their own merit separate from the offer.
Glossary

Terms worth knowing.

Truth engine
A swarm of research agents that scans a market to surface what buyers complain about, which segment has the highest lifetime value, what they already buy, and which competitors sell to them and how. The output is enough certainty to enter a niche without guessing.
Closed-loop vs open-loop system
A closed loop, like coding, can test and verify its own output against a universal pass-fail rule, which is why AI ships software well. Business is an open loop where everything affects everything and there is no universal right answer, so agents need an external harness and encoded judgment.
Harness
The orchestration layer that lets you set a goal, assign it to agents, and verify each action before the next one runs, the same way a coding agent checks each step. Without it, agents act blindly with no feedback.
Skills and recipes
A skill is a documented capability that captures how one task is done with the right judgment. A recipe sequences several skills into a workflow with quality checks built in, which an AI employee can then run on a schedule or trigger.
AI employee
An agent given a job role, a north-star metric, tool access, and your business context, placed in an org chart and managed like a human hire you would pay a six-figure salary, but running continuously on compute.
Agentic transformation
Replacing the human workflows in a business, lead gen, sales follow-up, content, support, with agent-run recipes so the operation runs on compute instead of headcount. Sold as an installed infrastructure plus management.
Slavery flywheel
The trap where a commodity service earns thin margins, thin margins prevent hiring strong talent, weak talent produces poor client results, poor results cause churn, and churn forces endless client replacement.
Bring your own agent
A positioning where instead of a business hiring a whole department, they hire you and your trained agents to do the department's work, and you charge a fraction between one salary and the full department cost.
Resources

Things they pointed at.

06:00productTricookAI / Cook AI (trycook.ai) ↗
06:00productclientacquisition.io ↗
34:10channelAlex Hormozi (Gym Launch / Acquisition.com)
1:15:20toolClaude Code (Anthropic)
1:15:20toolCodex (OpenAI)
1:15:40channelNaval Ravikant
1:15:40channelGuillermo Rauch (Vercel founder)
1:18:00toolFathom (call recording)
55:00toolGoHighLevel (CRM)
1:24:20toolManyChat
1:56:40linkThe quote 'precipice of the single greatest value creation opportunity' — Pat Grady, Sequoia
Quotables

Lines you could clip.

07:40
“I learned to win by avoiding failure. You avoid failure long enough and you win by default.”
tight, contrarian philosophy with no setup needed→ IG reel cold open↗ Tweet quote
20:40
“Only one thing guarantees success, which is the truth.”
punchy thesis line→ TikTok hook↗ Tweet quote
19:40
“Pursuing the wrong game multiplied by infinite leverage just leads to failing faster.”
memorable inversion of the leverage hype→ newsletter pull-quote↗ Tweet quote
1:08:10
“A perfect harness on missing context just means you're failing faster.”
sharp technical insight that reframes agent hype→ TikTok hook↗ Tweet quote
38:20
“How much money they have on hand is irrelevant because they've committed their life to becoming successful.”
reframes who to sell to in one line→ IG reel cold open↗ Tweet quote
1:24:50
“You're either cooking with AI or you're cooked.”
brandable, repeatable tagline→ TikTok hook↗ Tweet quote
49:20
“The further you are from the work and that work is valuable and you own the mechanism, the more money you're going to make.”
clean statement of the leverage principle→ newsletter pull-quote↗ Tweet quote
The Script

Word for word.

Read-along

Don't just watch it. Burn it in.

See every word as it's spoken — crank it to 2× and still catch all of it. The same dual-channel trick behind Amazon's Kindle + Audible.

metaphoranalogystory
00:00I took the greatest risk of my career in 2020 when I decided to leave my $30,000 a year job because in my head, it was an opportunity cost and the thing that's keeping me from earning $30,000 a month. Right?
00:11In my head, I was like, if I'm spending all my time and all my attention on a $30,000 a year opportunity, then how can I claim that I wanna be making $30,000 a month? That reasoning gave me enough courage to give up on that job.
00:23And something magical happens when you decide to go all in and decide to bet on yourself like I did in 2020. It's like the universe ends up wanting to reward you for your courage. And over the last few years, I got lucky and have been able to generate over 15,000,000, which is more than I ever fathomed or even aimed for.
00:39Today in 2026, I believe it's time for me to make another decision to go all in on something new, which is can one person build a one person company that generates not just a million dollars a year, but eventually be able to scale it past a million dollars a month. I've acquired enough scale and enough judgment that actually know how to go from zero to 10 k per month to a $100 a month and eventually pass a million dollars a year.
01:01And I'd like to document and share the entire journey with you. But before I do that, I thought I'd drop the most important AI masterclass that you'll ever get to see on YouTube, which goes over everything we've learned over the last eighteen months of launching hundreds and hundreds of AI agencies and AI consulting businesses going after every single niche you can think of.
01:18We've built countless of businesses doing $50, $100, $200 a month in local boring businesses like going after dental practices, HVAC businesses, med spa, aesthetic clinics, going after real estate investors, and also going after online service businesses like agencies, coaching businesses, info product businesses, software companies.
01:34Our ability to oversee so much success and so much failure in every single niche you can think of allowed us to be able to build a playbook to essentially win in every single vertical niche that you can think of. But that did something infinitely more important, which is that once we know how to win in every single niche, then we can actually productize and codify how to win in every single market.
01:53And this is the thing that led us to building the first AI operating system that allows someone to become an AI growth architect, where you can leverage agents to go find the truth, agents to build assets, and agents to fulfill for your clients. And that operating system, of course, became Trackhook AI, which is where we now launch, scale, operate every single AI service business that we launched today for all of our partners.
02:12Our discoveries over the last eighteen months led us to our biggest month where we did almost a million dollars in cash collected in less than five weeks. And in this master class, I'd actually like to do something a little different. Something completely different from what everybody else is doing on YouTube.
02:24Instead of showing you the opportunity to make money, I actually wanna show you how to avoid failure. I'm gonna start by going over why is everyone struggling in this AI race. How is it possible that we have this technology that can allow you to make miracles happen, but yet every single person that I know is struggling to monetize this technology?
02:41And the reason why that's the most valuable thing that I can share with you is because that's how I learned to win. I learned to win by avoiding failure. You avoid failure long enough and you win by default.
02:50My only request for you, my only ask is that you commit to watching the full thing, and if possible, share it with a friend or two or five and tag me on your Instagram as you're watching this master class. At the end, a tiny percentage of everyone watching this is gonna be interested in moving forward and actually being able to take action on everything that are shared in this master class and actually wanting to launch and scale their own AI offer online.
03:11If that is you, I'd like you to DM me the keyword start on my Instagram. Would love to learn more about, are you launching something new or are you already operating in business that's already successful, making millions of dollars every single year, and you're trying to figure out how to pivot into an AI assisted AI enabled business and be able to put together a personalized road map on how we actually would help you launch and scale in this new paradigm.
03:31Or if you want, you can also just find the link to apply below this video if you just wanna go ahead and speak with someone right away. So me or my team can build you a personalized road map on a one on one call instead of wasting time, chat, going back and forth. Now that I've set the right expectations for this masterclass, I'd like to invite you to please sit back, relax, and please enjoy.
03:47But most importantly, you owe it to yourself to be great and make 2026 the greatest year of your life. Take care.
03:54I decided to call this workshop the beginning of infinity because I believe that entrepreneurship is gonna be a path that's actually viable. And in today's workshop, I'm gonna go into how to build wealth generating AI native agencies and firms with Tricoat AI.
04:09For those who don't know me, my name is Sergey Katari. I'm the founder of klonacquisition.io and now also the founder of Tricoat AI.
04:15In this workshop, I wanna do something that 99%, um, of AI gurus are really just any business expert, Kent. A real transformation and case study of fully going AI native with your service business.
04:28As you guys can see in the screen screenshot, I was running clientacquisition.ao, and I pivoted into an AI first operating, uh, kind of, like, model, and we scaled the business to $940,000 in revenue in just five weeks from just a $150,000 in advertising spend.
04:44The most valuable thing I can provide you with you today isn't a walkthrough of the technical architecture that made it possible for us to make this happen. It will be the observations and insights, beliefs that gave me the courage eighteen months ago to put everything on the line to pursue a future that was not guaranteed.
05:01Because eighteen months ago, when we started diving deep into AI, what I'm gonna show you guys today was was not even something that we could fathom achieving. Okay?
05:09A future where I could run a one person company that generates a million dollars a month and more that is fully operated by AI agents, Infinitely scalable as long as I have electricity and compute instead of depending on human labor. If you guys are operating businesses, you guys know how tough it is to run a people business.
05:27Okay? 80% gross margins like a software company and 95 revenue 95% revenue retention, clients that never churn because work is done twenty four seven done for them. Making this possible changes the rules of entrepreneurship.
05:40You no longer need to sacrifice trade your life for success. Traditionally, the most successful people were the ones that were willing to give up and sacrifice their life. If we have a lot of successful people on this call, you guys know your schedule, so we don't need to to go deeper on that.
05:54I know my schedule. Right? But most importantly, you no longer need to cap your dreams and wealth goals based on your current capabilities, skills, scale, time, or resources.
06:05In order to achieve this, we had to find a solution to solve three of the three problems keeping every single operator, agency, consultant, integrator from going AI native and actually getting paid millions to do it. First question that I'm first problem I'm gonna solve for you guys is how do you sell something for tens of thousands of dollars that anyone can access for free or for $20 a month?
06:24That's problem number one. AI is a commodity, so how are we able to monetize it as a premium service? The second thing is how do you find the market that's already paying for these outcomes instead of, you know, gambling and guessing your way into failure?
06:39The third thing is how do you get agents running 90% of fulfillment so clients pay you more the less you work? My goal today is to give you the answer to all these three questions and make it unreasonable for you not to go through the same transformation we went through.
06:52So welcome to what I call the new era of wealth creation. I'm no AI guru, guys. I'm a growth consultant for the last four or five years.
07:00And, you know, even though I showed you guys this almost million dollar a month, um, we've been doing numbers like these way before AI. Right? Doing 6 figures in a single day.
07:10You know? But the thing that made us pay attention to AI was yeah. Actually, in 2023, we had this client who was a 16 year old kid.
07:18As you guys can see, he was born in 2007. His name is Wyatt. Came to us.
07:23Right? And he had been integrating these voice agents. Even I had not necessarily paid attention to AI voice agents back then, but he was making, you know, 2 to $5 a month, charging $500 and maybe at most a thousand bucks per install per implementation.
07:37And he needed a way to build an acquisition, uh, system to help him get more leads and more appointments for his agency. And the first thing that we did, we're like, well, if you're making $500, a thousand bucks per per job, you're not gonna build the business.
07:50You're not even gonna be able to afford to hire people. So we followed our blueprint, which is we turn everything we do that is commoditized into an infrastructure.
08:00We have a way to build and release systems, so we restructured his offer and his way of selling, and he went from charging $500 for each AI system to $12,000, and he sold it to a real estate investor who had a bunch of leads that he needed to essentially convert and get them to show up.
08:18That was the first win. I was like, how is this possible? Three months later, so 03/26/2024, he had just scaled past his first $50,000 in cash collected in a single week.
08:31And as any young man, you make a little bit of money and you wanna go buy all the nice cars.
08:38Right? Now why am I sharing with you guys this case study? The reason why you should care about AI regardless of the current business you're in has nothing to do with AI itself or the fact that you can run your company without having any employees and have agents do all the work.
08:51The only time where I've seen a founder go from making 2 to 5 k per month to $50,000 in a single week in months is when they're giving the market what the market wants at the time that the market wants it. I've seen some of the smartest and hardest working entrepreneurs spend five years, ten years, their entire lifetime into a venture that only just literally sucks the soul out of their body, and all they experience is failure because they're fighting an uphill battle because they never ask themselves, am I selling what the marketplace desires?
09:26I, on the other hand, have internalized this transformation so deeply that I made it literally our business. And anytime I see something winning, I embrace it with everything I have. So about twenty months ago, uh, after we saw this transformation, we went all in on launching and scaling AI service firms, agencies in most of the 70 niches that we already were into over the last four years.
09:50Right? So, uh, we have almost a library of a thousand deals since pivoting that we've closed into all of these niches, deals from $20,000, 2.5 k, $16,000.
10:00In every niche you can think of, we're going after insurance agents. We're going after real estate market. We're going after dental practices scaling to $200,000 a month, these AI firms.
10:11We're going after more clinics, selling doctors these growth solutions for $15,000. They're paying 50% upfront. We're going in the Spanish market, charging, you know, more money than most people would charge in a Spanish market because, you know, their currency isn't that strong, but still booking 586 calls in a single month, closing 63 new clients in Spain.
10:33We're going in The UK market. We're in the infospace. We're in going after MetSpas.
10:38We're going after more real estate people, in the Quebec market. We're going after law law firms. We're going after HVAC.
10:45We're going after mining companies. We're going after Amazon brands. We're going after consultants.
10:49We're going after ecommerce niches and all the way to restaurants, which is probably a niche that I wouldn't recommend anyone to go after, but we've been able to validate an $11,000 deal, which, you know, our clients were struggling to be charged £500 a month for.
11:05Right? Having been in business for over four years, launching and scaling agencies and consulting businesses online, I've never personally seen growth like this, and most importantly, the ability to charge 5,000, 15,000 for something that is technically free.
11:19Now before we want to before we dive in, I want to address the elephant in the room. You guys have probably been on a ton of these workshops, webinars, masterclass, where the person on stage pretends to teach you something valuable, but the whole time, they're really just setting up for a pitch. And you spend entire ninety minutes half listening, half trying to figure out, hey.
11:38What is it gonna sell? What is the price? This isn't that.
11:42I'm gonna tell you right now exactly what I sell, what exactly it costs, and exactly who it's for so you can stop running the thoughts, the calculation in the back of your mind, and actually focus on what I'm teaching. Our main business, client acquisition at AIO, builds AI growth infrastructures for companies. We come in, understand the bottlenecks of a business, then build systems agents to actually help you run your fulfillment and acquisition, and we hand you back a business that runs on compute instead of headcount.
12:09We call it the ninety day agentic transformation. Working with us starts at $25,000 to install the infrastructure and 5 k a month to manage plus performance essentially tied to the growth that we create in someone's business.
12:23By the end of today, you're going to have everything that we know around building and scaling AI native businesses. From there, you get two options. Take it, implement it yourself, or if you wanna work with us, happy to give you the opportunity to work with us.
12:38Right? But today, I wanna give you guys the clarity you need to win. Let's start with why everyone is failing, and then we're gonna go back to the leverage blueprint.
12:47Perfect. Let's do it. So check this out.
12:49I wanna share with you guys some of the data that we've pulled, um, or some of the research that I like to do and see where the market is at. Why is everyone in this space struggling? Look at this.
13:00I had this comment, uh, on a YouTube on a YouTube video. This guy said, this is all just unrealistic, bombastic bullshit. I'm sure no ordinary person starting from scratch in a basic, uh, or limited resources capable of doing that.
13:11I'm a front end developer and journeying to go back to get a job. I'm struggling to reach 3 k per month with an AI automation business, and I've got a no brainer all in one automation web package. I can literally put together websites in thirty to sixty minutes.
13:23The Gen z influencer culture is just so blatantly toxic, victims and addicts of marketing and lacking of truth. That was a comment that that made me think that, okay. Something here might actually be broken.
13:34A front end developer, someone who probably better positioned on understanding how to leverage AI than most people struggling to make 3 k per month and looking to go back to getting a job. But here's where it gets worse. Engineers.
13:47Look at this comment. I'm a senior software engineer with a background in AI engineering. The most challenging part, as you said, is to build a valuable solution.
13:54That's the mistake I made and probably still making like you said. You can't come from nowhere and build a real solution that solves a real problem. I'm trying to learn business, marketing, and all of that to build an intuition, but it's really hard for me as a purely technical person.
14:07I don't really know what companies actually need to solve and what are the real problems. Not gonna lie. It's so frustrating when you can build anything of any complexity, but your skills are so useless because you don't know how business works.
14:18This also was something that, you know, was a red flag to me. I was like, how is it that the people building AI can't even monetize AI? Because most people don't understand that it's not just The United States or The first world country paying attention to AI or watching the same videos as you.
14:34These videos are attracting so much attention that every single person who has Internet in the world is pursuing these opportunities.
14:45And if you guys know anything about business, it's all about demand and supply. The moment that you make something readily available, when you make something free, and you help people acquire the skill to use something that is free, it gets super commoditized.
15:00Right now, if you go on Fiverr, there's people building the n eight n workflows, these agents, for $21, not even USD, Canadian dollars, which is, $15 USD.
15:10It's it'll cost almost the same as my Starbucks coffee that I just got this morning. There is no money to be made because the rate of commoditization for people who build custom workflows is ridiculous.
15:24They're competing with someone in Nigeria, someone in Africa, someone in Asia whose cost of living is a few $100 a month. They'd be happy making $250 a month, and that's not even enough for you to at least that's not enough for me to even put gas in my car.
15:40Right? So we understood that the opportunity was also not in building custom workflows and becoming an eight n workflow bill builder, like, integrators. That's not the opportunity.
15:50There is zero money here. So how are we building in a world where it's commoditized, in a world where engineers are struggling, in a world where front end developers are struggling? How are we building these firms that make 50 to $100,000 a month in ninety days while all of this is happening?
16:07I wanna start this by sharing with you guys the number one lesson around business and why and no one is actually able to make money with AI. Let me show you guys this.
16:18I think you guys are gonna love it. And then I'm also gonna show you guys the actual, uh, agentic system we use to actually figure this out. Okay?
16:26Um, the competence fallacy or intelligence trap. Since the beginning of time, humans have been brainwashed to believe that they are the center of the universe.
16:34Stay with me. If I learn to hunt well, farm well, build useful skills, I survived. As societies industrialized, they needed a way to train a large populations efficiently, so schools were built.
16:46The wheel kept turning. If I learn enough, memorize everything, follow instructions, have all the right answers, pass the test, get a good grade, become intelligent, I'd have status and I'd maybe also make my parents proud.
16:57In the corporate system, it only works when most people execute inside predefined roles. The system does not need everyone, you, questioning what to do.
17:07It needs people executing how to do it. So you and I learn that for me to be good at my job, I need to be hardworking, consistent, reliable, specialized, and just focus on performing well inside the system.
17:18If I do so, I get rewarded with what? Promotions and security. All of the above trained us to survive and thrive in our system where us, humans, and our intelligence is the special asset.
17:29Our guarantee was if we work hard, become smart, you're safe. Well, in this new reality we just entered, intelligence is abundant, and that has become our greatest weakness because we're still leveraging AI through the lens of the old reality where the human is the special asset.
17:44Here's why it becomes a problem in the AI era. We're living in a world where intelligence can write, analyze, predict, design, create, optimize, test, iterate instantly in every domain you can think of, and then it's given to humans to tell it what to do.
17:58Humans who have lived in a world where they're trained to be a cog in a machine, where they should only focus on one thing at a time, one path, one job, and worst of it all, our motto, our way of living is work hard, become smart, and you'll win. The outcome is we're given infinite intelligence, all the potential that can exist, but it's given to one person who's only known one thing their entire life.
18:22How does that make sense? Or if you multiply a billion times zero, you don't you don't really get much.
18:30So we're the constraint of this technology. We have access to all the truths, but we're still blindfolded because we can't even recognize truth because of how we're trained and how school and how we're raised and everything. Okay?
18:43And worst of it all, everyone is being led into doubling down on their own idea, their own passions, the thing that makes them excited. Well, let me show you the stats of business since we're talking about entrepreneurship here.
18:57There's 33, 34,000,000 businesses in The US. Only 5% cross a million dollars in revenue, right, which is less than 2,000,000 businesses out of the 34. The average net profit of these that cross a million dollars in revenue take home on average seven to 10%, which means that they on average, they take home 85 k per year.
19:16Imagine making a million dollars and only taking home 85 k a year. That's the top 5% of businesses in The US take home on average 85 k per year.
19:28The bottom 95%, 15 k to 20 k a year. 95% of everyone on this call, if we started a business, we would be earning this kind of money based on the stats.
19:39And even if the top 5% were building a business that did a million, you'd only take home 85 k a year. What's the point of going through all the sacrifices of being a business owner if the top five percent, the best of the best, is gonna only gonna be rewarded with 85 k a year? Might as well just stick to your job and just work two jobs.
19:58It's stupid to become a business owner. It's literally irresponsible. Well, guess what?
20:02Everyone in this AI space is falling for the same trap. They think that somehow AI has rewritten the rules of business. No.
20:10No. No. No.
20:10No. It gives you leverage, but if you use it to follow your passion, your interest, working really hard to learn every tool called outreach, spend money on ads, and expecting to win, you're just blindly following things that failed in the old world because pursuing the wrong game multiplied by infinite leverage, you're just faster it just leads it to failing faster.
20:33And here's the moment I realized that we had this whole thing backwards. We built this client, a company in 2024, got him to $20,000 a month in the first, like, thirty, forty days from $2,000 in ads.
20:44Okay? But everything came crumbling because he and, unfortunately, went after his he's from a third world country, I think Trinidad And Tobago.
20:53He went after that market. And, unfortunately, if you know anything about business is that your market dictates everything. So a few months later, everything ended up crumbling.
21:02His clients weren't getting results. They wanted a refund, and he lost everything.
21:07All credit cards maxed out everything, but he had $800 left on his Meta Ads account, Facebook ads. And he was like, you know what? Since I've already lost everything, almost on bankrupt, why don't I just launch a new offer, a new business with the $800 that I have on Meta?
21:23But before he could launch, he did something pretty interesting. He was like, before I launch anything, I need to have the right market, the right pain to solve with AI. I need the right unique mechanism, the thing that helps me stand out from competition.
21:37Because I cannot just go to the market and say, oh, I'm gonna sell I'm gonna help you book appointments with an AI setter. You're not gonna make any money with that. Right?
21:43He also needed a monetization model where he can charge upfront fees and have a way to charge people on a recurring basis. The next thing that he needed to figure out is messaging, and last piece, fulfillment.
21:55He needed to build something once and release it over and over again. And look at this. This was beautiful to see.
22:01With $50 left in his ad account, he closed his first $2,000 client, and in the first month, collected $16,000. The second month did $50,000 in ad in cash collected.
22:13The third month was doing 15 k in a single day in cash collected and $30,000 in revenue, all because he found something that guarantees success before he decided to focus on it. Okay?
22:27And I wanna show you guys what it was. The transformation made me realize that we fell for the competence fallacy when we thought that if we just automated every scale, help you give have the leverage to scale with an opera AI operating system that you would that we would make success inevitable.
22:44But being skilled, smart, hardworking, having leverage simply doesn't guarantee success. Only one thing guarantees success, which is the truth.
22:53And the truth for me means a set of insights, information that would make it unreasonable for me not to make money right now. It looks something like this. Where is money already being spent today?
23:05What niche is already being sold AI and that has a high market viability score? The second thing I wanna know is what is the level of interest in AI over the last twelve months? I wanna see if demand is growing faster than supply.
23:19When you enter a market where everybody's doing the same thing as you, there is no money to be made. The third thing I wanna know is what is the most important problem to solve for that specific market? Last but not least, who is already selling to this niche?
23:32And most importantly, how are they selling it? I never go into a market where no one is making money.
23:39I wanna go find you know how everybody's like, oh, but it's a saturated market. It's a red ocean. It's because someone is eating.
23:45Okay? There are sharks in the ocean. There is blood.
23:48Good. Let's get into that ocean. Okay?
23:52So for us, what we wanted to figure out is is there a way for us to build a framework, an agentic system that helps you pick a market that you know is wanting what you have to sell? Pick an AI solution that is already proven feasible. Create an AI offer that is already making your competitors money.
24:10And last but not least, have a client acquisition engine, a way to get leads, appointments that is already delivering leads, sales, and calls to your competition. This allows you to know that something works before you spend a minute or a dime on a business idea or an offer, an AI solution, or a way to acquire clients. And we ended up building what we call our truth engine, and I'd like to show you guys what it looks like.
24:34Think you guys are gonna love it. Let's go. So I'm gonna show you guys where we started and where we're at today because we have taken things a little bit to the next level with 300 agents swarms, but I'll show you guys afterwards.
24:49So as I showed you guys earlier, we've been doing growth consulting for the last four or five years. Right? So and the thing that makes someone a great growth consultant is knowing what are the best opportunities.
25:01Right? Like, the my scale is not necessarily I'm not the hardest worker in the room, but I'm the person who will know how to succeed in the most effortless way.
25:12And that comes from years of seeing failure and years of seeing success, and then I end up building a framework, a mental model around how to find the right opportunities. Okay? So what we ended up doing with this system is I essentially looked at the last five years of case studies.
25:31I looked at when TikTok hit the scene. I looked at when short form content hit the scene. I looked at when people were struggling to sell Facebook ad.
25:37I looked at when YouTube became an amazing platform. I looked at, you know, when AI starting to hit, when we had AI voice agents. I looked at all the patterns around how we built the most successful companies and created every single process that I would personally use and run to find the truth in each market, and we turned it into a set of agents that will go I mean, do the following.
26:01I'll show you guys. Let's say you wanna go into I was doing this research early this morning going after insurance.
26:07We have a lot of clients who are seeing great success, um, in insurance. Um, I did it for law firms.
26:13We have a client who we're wanting to scale their law firms. I'm also been someone who's interested to help other people run workshops and webinars for their businesses. The and I'm gonna actually break it down shortly for you guys.
26:26What this does, the truth engine, is it enters every single market you can think of and essentially tells you what the market is currently struggling with and what the opportunity is. So we've built, I believe, five to six companies in the dental market doing, you know, 50 k, 100 k, 200 k per month.
26:46And before we built any of those companies, we wanted to understand which segment in the dental space is the best to go after, which avatar in that niche is the best to target that have the highest customer lifetime value.
27:03So, literally, they make who who makes the most amount of money from their clients over the lifetime of that relationship? Okay?
27:11What are they currently struggling with, and who's going after them? Who's selling to them? And this agent, it's a multitude of agents.
27:19It's not just one. It goes and finds first what are they complaining about, then founds finds the segments in that market, then finds what they're currently buying, and finds competitors,
27:29shows you their ads. I'll I'll share with the audio so you guys can see it. Will guarantee you more implants and forge cases within the first thirty days of working with us or you don't pay us a dime.
27:39Let me show you how. First, our in house team will handle your lead generation with Pay attention to this. He's not going after every dental practice.
27:48He's going after people who are interested in selling full arch implants. Why is this important?
27:55I promise you. There could be two agency owners going after dental markets. One is gonna struggle to even make 5 k per month.
28:02Another one is gonna be making half $1,000,000 a month. Why? Because that that agency owner understands the dental market better than the dentist themselves understand their business.
28:13They understand the business model, the offer, the acquisition engine, the ads, the creatives, the funnel that bring them the most amount of money, and then they only focus on promising the dental practice owner that specific offer. But here's where things get interesting.
28:31Once you see who's currently going into the dental market, what are they selling them, you then can have what? The engine go replicate and find everything about that competitor that you found.
28:42So to traffic, who is this guy? This is a must help. You then get the agent to say, hey.
28:49Please give me everything about tooth traffic. Give me their offer. Give me a way to compete with them.
28:55Tell me who they're going after. Financial screening. They verify that the before they send up an appointment to the practice, they're not just sending them leads.
29:04They're not just selling them appointments. They're selling them pre vetted prospects with their credit score already validated before an appointment because a lot of the practices don't wanna just get a bunch of appointments consults with people who are broke.
29:17Right? So what this allows us to do when we're building companies is we start with what the market already wants, and we also have everything about the competitor who are doing amazing in that niche.
29:31You can do this in real estate. You wanna sell to real realtors? Beautiful.
29:35Be my guest. Look at the trend over the last twelve months. Look at the fact that AI appointment setting is actually growing faster than lead generation.
29:44And then once you're done, look at a competitor. Realtors. How did this regular realtor If you like their ads, if you think their their offer is good, then ask, hey.
29:54Replicate everything about this competitor and give me everything I'd need to compete with them and dominate. You can do this in every single market that you want.
30:05You want to sell to ecom, you want to sell skincare, you want to sell whatever, we just focus on selling high ticket services that are leveraged are fulfilled with AI, but we never start without finding the truth.
30:17But we've taken things a bit to another level. With AI, we're now able to build a swarm of agents.
30:24So every single day, we're scraping hundreds, if not thousands of data points in every single market you can think of.
30:32Insurance, personal injury, as you guys can see, yoga studios, estate planning, optometry, mental health, plastic surgery, orthodontist, fencing, and what we're trying to do is we're trying to understand what works in every single vertical that you can think of.
30:48Why is this important? I'll explain. Let me by pulling up this here.
30:52What we want to do is not only have luck on our side, but we actually wanna have luck on our client's side. It's one thing to know that you can it's one thing to know how to go and make money in a specific niche, but it's another to know how to help your clients have the same infrastructure as the 1% in their industry.
31:14So let's say I wanna go into cosmetic dentistry. I'm able to see everything. I'm able to see the top funnels of the people that I probably would wanna compete with.
31:23Right? See everything. See their funnel.
31:25I wanna see the ads of people selling dent like, dentist offers, like, going to consumers. What are their ads?
31:33This allows me to know how to create better ads for my clients. It allows me to know how to build a better funnel. It it allows me to to know how to sell and help them make more money.
31:42Without having any experience in dental, I can know how to fulfill before I step foot in that market. And you also have the ads on how people are attracting
31:54dental. Dentists don't realize about veneer patients. They almost never contact just one practice.
31:59Most of them reach out to three or four clinics at the same time. Not only ads, but you also wanna see the content and who's killing it organically.
32:08Um, I don't know if you guys have noticed, but it's not enough to just run ads because today, you're able to get attention by just being on TikTok. Get 16,000,000 views, 19,000,000 views. You can do it for yourself.
32:20You can do it for your clients. So we want don't necessarily just wanna understand one paid acquisition funnel. We also wanna understand what content is currently going viral and attracting the best prospects for our clients on behalf of our clients.
32:35You then have hundreds and hundreds of niches that we're scraping every single day just so we can be at the forefront of being able to help any of these verticals, any of these niches whenever we want.
32:50You do this for yourself, for your client. You also have it for the agencies that are currently competing with you.
32:58You get to see all of their funnels. You get to see everything about every market. Anyone here currently in a specific niche?
33:06Let me know in the chat. Yep. Let's say, like, if I wanted to go into HVAC, you have all the competitors right now in HVAC.
33:13You can see their funnels. You can see their, uh, ads. They have currently six video ads.
33:21You can see their funnels. You can see everything here. Put 45 new HVAC customers on your books in ninety days.
33:26You replicate something like this, especially if they already are running ads, and you start getting appointments, you start getting leads, you start getting everything. Right? 99% of everyone who's struggling just guess their way into a market.
33:39They're like, oh, I'm gonna do cold outreach. Oh, I'm gonna do this. Oh, I'm gonna do this.
33:42Well, do you know there's someone out there who's making millions of dollars a year doing the thing you already want to do? Right? So for us, we have truth in every market before we step late we step foot in that market, and it allows us to be a little bit more luckier.
33:59It puts luck on our side. And the beautiful part about this is we leverage AI to go into any vertical, whether that's our clients or our clients' clients' businesses that actually want to scale, and it gives us an amazing edge like Auram just said.
34:15And I wanna show you guys something even more exciting. By the way, the the point of this of this system is you don't even have to trust me. You don't have to, like, you don't have to like me.
34:26You don't have to like what I look like. You don't you could hate me, but the truth is the truth. It's irrelevant.
34:32And the value of that is when our clients are currently using this system because our clients don't just use it to pick a market. Our clients also leverage it to sell prospects, and I wanna show you guys how.
34:46Wasim is going after interior design interior designers, and he struggled to close them. He had a few prospects in the pipeline.
34:53He spent money on ads, got leads, but couldn't really close them. When we released this truth, uh, engine kinda like agentic system, he used it to go look up the interior designer niche, find what the top 1% of interior designers are doing when it comes to growing their business, and reengage the lead in his pipeline, show them a truth report for that niche, and that prospect ended up signing a thousand dollar deal and paying him $4,000 up front.
35:21Hammad was an engineer last year in November, December, ended up quitting his job. Why?
35:28Because after we put together his offer, went after insurance agents, closed his first $2,000 2.5 k client. Did an interview with him because I was surprised that, like, you know, it's rare that, like, people who are working a full time job, uh, end up making something work and actually because, you know, it takes time to win.
35:44Right? Close the deal. I was like, wow.
35:45This is a great accomplishment because that first client changes her life, FYI. He told me that it's he went then on a dry spell after a month of not closing a deal.
35:54I said, hey. We just released this truth engine, agentic system. You should probably leverage it to reengage your leads on December 5.
36:02Monday, the eighth, reengage his pipeline, close the client at 8PM.
36:07The following morning at 9AM, close another client for $2,000. Forty eight hours later, signed a third client in less than seventy two hours.
36:16All of this because he was not selling how accomplished and how experienced he is because he's just a newbie. He was just getting started. But because he had the truth and he was just selling a prospect what was already working in their market, he didn't have to need as much proof.
36:34And recently, he's now doing $17,000, like, a month, and he's crossed his first 10 k a month, like, a month or two ago. And now he's just all in on doing this.
36:45The reason why this allows us this is possible is because right now the market is super competitive. Everybody's jaded. Everybody has been scammed a million times, and this gives you leverage when it comes to using AI to know what your clients need.
36:59You give them the playbook that you're gonna help them implement. If they trust it, if they like it, they exchange money with you. If not, you move on to the next client, but someone will do transaction with you if you give them the truth.
37:14Therefore, today, we're literally only selling. Uh, we're running this playbook that is truth based selling. We find everything that the clients needs before we set foot, um, on a sales call.
37:24Okay? Now I just showed you guys how to find the right opportunities for yourself or for your clients.
37:31Now let's go back to the leverage component. Okay?
37:36So let me show you guys this. Just because you have truth doesn't actually mean you're you necessarily know how to orchestrate the business and the offer and the fulfillment to actually be able to scale and make thousands and thousands of dollars per week.
37:50So I wanna show you guys this lesson here. Let's go back to here. Anybody knows a little bit about Alex Did you we're about to go into delivery right now.
38:00So I'm sure everybody should know Alex Ramosy by now. Okay. Perfect.
38:03So the way that I'm gonna solve this is I'm gonna solve how to make money, how to get clients, and how to deliver in one in one go with this story, and it's gonna lay into the next step, which is how to actually fulfill with an operating system, which is here.
38:19But I'm gonna before I get to that, let me show you guys this. In 2021, I was in my $2,000 Mazda watching listening to Alex Hermosy podcast.
38:29Right? And I just he was talking about the story of how he shut down all his gyms and in the following three months made $3,000,000 in profit. Um, in the following six months after made $3,000,000 in profit, and then twelve months later made $17,000,000 in profit.
38:45I don't know about you guys, but making $17,000,000 in profit normally is a type of profit that is generated by a company doing a $100,000,000 a year. Let's make let's let's be sure of that.
38:56So it's unbelievable. It's an unbelievable case study. Right?
39:01But the thing that was that was interesting is how how much he was struggling in the business before. Let let's understand business.
39:10Hermosy left his consulting job at 23, opened five gym locations by the time he was 24, closed all of the gyms at 26, lost everything, started an agency helping gyms get appointments and get new members, closed that agency down too.
39:27From '23 to '26, everything that he tried failed. Why? Because not all business models are created equal.
39:35A gym a gym business, you're capped by the fact that you can only serve people in a 25 mile radius.
39:43That's bottleneck number one. Bottleneck number two is you're selling a commodity. People don't pay tens of thousands of dollars to lose weight or to go to the gym.
39:54It's there is a gym in Montreal that's probably, like, $19 a month. So you get commoditized.
40:00You get competed away to the lowest profit you'll ever make because it's a business that everyone can do. It's been around. But what he had figured out, though, is he figured out a way to structure a $100,000,000 offer, charge for a program instead of a membership.
40:15So that was something that he was doing well, but it's still commoditized. The next bottleneck that you have in such a business model is that you're capped by the location size. If your gym is small, you cannot really serve that many people, but the other issue is he was also training people himself, so you're also captive by the time you have to serve your customers.
40:38It's like a bottleneck on top of bottleneck. Now the only thing that was good for him is that Facebook ad was just launching, so he was really good at that, and that was the thing that made him lucky that gave him a little bit of luck. But another thing, there was no demand.
40:52It's not like people suddenly wanted to buy Ozempic and wanted to lose weight and wanted to work out. There was no trend in the market that made people wanna work out and lose weight more, So there was no trend.
41:05When you find yourself in a business like this, guys, run. Get out. Do yourself a favor because this business has zero momentum potential.
41:15It will it will kill you. You will work five, ten, twenty years, and the only thing you'll have left is just enough to survive and to show up again to do it all over again, and Hormozi experienced it.
41:29And if Hormozi failed at this at this thing and he's the type of guy who doesn't like anything in life except working, what makes the likelihood that we succeed at these businesses really low?
41:42Look at what he did next. After he shut down this business, he changed, number one thing, who he serves.
41:48Stop selling to consumers. Started serving gyms.
41:52Not just gyms in his local area, gyms nationwide. There's thousands of them. When you serve a business, you're able to solve a sophisticated problem.
42:03When you solve a sophisticated problem, it means you have to build a sophisticated solution. A sophisticated solution means they can't access it from anywhere else, which allows you to charge as much money as you want.
42:16Each business that he was serving on average was taking home 30 k to 40 k a year in profit, so they're not actually rich people. They're not rich clients.
42:25I know Hermozzi likes to say, oh, you need to serve rich customers, richer customers, but if you guys listen to his book, the average gym owner was not making much money. But regardless, he was willing he was able to charge them $16,000 for his playbook and his systems.
42:41Why do you guys think someone who makes this kind of money is willing to pay this kind of money to solve their business problems? Anybody in the chat?
42:49Who who who has an answer to this? Why why why can you serve someone who's who's a business owner, not necessarily making a lot of money, but be able to charge them this kind of money?
42:59Scalability, survival. So here's the beautiful thing about selling to businesses.
43:03How much money they have on hand is irrelevant. How much money they make per month is irrelevant because they've committed their life to becoming successful.
43:14Unlike consumers, being a business owner is not like you do this for fun. It's not like you can just oh, it's gonna fail, then you're gonna go back to just a nine to five.
43:23No. No. No.
43:23No. You're never gonna back to a nine to five. You're never going back to working for anyone else.
43:27And whatever it costs you to win, you're gonna do it. So $16,000 for a lifetime of scaling past millions of dollars per year is a sweet trade.
43:37I would spend $16 all day every day if it helped me acquire the skills to stop suffering. Always have that in the back of your mind, guys. Stop selling to people who are willing to give up anytime.
43:50You wanna find people are so committed to their journey that when you say that the thing costs $15,000, $25,000, they think of it as what's 25 k to a lifetime of success.
44:01It's nothing. It's a cheap price to pay. That's lesson number one.
44:06Solve serve businesses, charge them a lot of money, sell them a sophisticated solution. The other thing that was interesting for him is that the delivery model was infinitely scalable.
44:17He was selling the advice, the training, the systems that he had built while scaling his own gyms. The offer building, the legion, the appointment setting, the sales process, all of that. But he built it once, and everyone who became a client who paid $16 could experience the value without him being in the trenches talking to people, serving customers, and being bottlenecked by a service done for your business.
44:42He was leveraging ads to get clients, so it's leveraged, and people wanting wanted Facebook ad. Most gyms did not know how to run Facebook ad, and Hermozzi was amazing at it. You solve these three things, these four things, and this is how you're able to do this type of profit from going bankrupt to $3,000,000 in six months to $17,000,000 in twelve months.
45:04I learned the same thing when I was running an appointment setting agency. I was serving other service providers online. I was commoditized, charging $700, $1,500 a month.
45:15Every time I had a client, I needed to hire more employees. We had to do done for you services for every one of them. I was doing cold outreach to get clients.
45:23There was no trend in the market. And I did quit my thirty k year job the year before, started making $28,000 a month in June in May 2021.
45:34So I was doing well, but I saw this, and I was like, uh-oh. I might be in the wrong vehicle right now. Because no amount it's it's not about making money.
45:44It's about how leveraged you are when you're making it. Is are you in the trenches working seven days a week for $28 a month? It might sound like a lot of money if you're just working a job making 2 k per month like I was, but it's not fun because all you do all day every day is sell commoditized services, have prospects complain that you're expensive, and try to lowball you, and you settle for the low low retainers because you have to pay bills.
46:10You need to grow revenue. But because you don't have enough margins, enough profit left at the end of the month, you can't really afford superstar talent.
46:19And if you can't hire smarter people than you, your clients are gonna get shittier results the more clients you get. And if they get shittier results, they churn. If they churn, you have to go back and replace them.
46:30Most agency owners are stuck in this, what I call, the slavery flywheel. They're selling something that's not expensive, so they don't make any margins. Because they don't make any margins, they can't hire people that are smart.
46:41Because they can't hire people that are smart, they can't have a better back end. And because they don't have a better back end, then all the people that come in this way leave this way. You're just constantly in this rat race of, like, you're just living paycheck to paycheck.
46:55It's just under the form of a business, and it's not fun. I lived it.
47:00And unlike most people, I was like, you know what? I'm 22 or however old I was.
47:07Yellow. Let's put it all on the line. Shut down this business.
47:10Literally went back to 13 k a month the following month. No more clients. I said, I'm not gonna keep running this unscalable business.
47:18And then what I did next was stuck to serving businesses, but instead of selling done free services for $1,500 a month, I said, I'm gonna sell transformations.
47:30I'm gonna put together the infrastructure in your business to help you get the input and do the work that I would normally do for you. Instead, I'm gonna place the system and the talent in your company for you to run it yourself.
47:43Here's what happens when you sell people a system, an asset that gives them value even once you're gone. You're able to charge a lot of money, and that's what happened to me.
47:54I went from charging $1,200 a month to charging edge client, 12,000, 10,000, 15,000, 10,000.
48:02And the next thing that I did, I built everything once. I wasn't every new client that came in, it wasn't a process of, oh, I'm gonna have to rebuild a custom build. Oh, I'm gonna have to figure out your ads.
48:11No. No. No.
48:11It's like, here's a playbook. Here's a system. Here's the assets.
48:14Pay $10. I'll implement it in the next four weeks and eight weeks of management and optimization. But they get everyone gets the same system, so fulfillment was leveraged.
48:25Client acquisition, I was doing content and cold outreach still. Everyone was building these online businesses without a way to acquire clients predictably, so I just plug and played their system. When you have a way to charge a lot of money, have the fulfillment not be tied to your time, have a way that's leveraged to acquire clients, this is what happens.
48:44December 2022, I hit our first 500,000 a month.
48:49October 1 to December, I did my first million dollars in ninety days, all because I just stopped playing the unscalable game. I just stopped this this thing that just keeps you stuck.
49:01Every single person that is paying attention to AI knows nothing about the importance of leverage in a business. So what they're doing is they're not picking any specific niche. They're saying, oh, I'm gonna just build custom workflows for for an a for a business.
49:18I'm gonna become an amazing integrator. Okay. Good luck.
49:21Good luck on on their success. They're doing everything themselves, so they're capped by time. Even worst, they get clients from different niches.
49:29So every time they get a new client, they have to figure out from scratch, and they're being told you do call d DMs, cold calls to get clients, which is un ridiculously unscalable, or it doesn't actually even work. And even with all the ridiculous demand of AI, guess what?
49:45Commoditized, commoditized, struggling, struggling to make 3 k per month. I understood that the only way we're going to win is how do we get AI to be able to fulfill self transformations, solve every bottleneck for a specific niche, go after businesses, deliver in a way that's infinitely leveraged, and acquire clients in a way that's leveraged, and that's where we built this year.
50:10To show you guys what this is, I need to show you guys what a 100 a month infrastructure looks like. When you want to scale past a $100 a month, you stop you'd or at least when you end up scaling past 6 figures a month, preferably in profit, you end up realizing that success is not luck.
50:30It's about deserving it. And when you look at a company doing a million dollars a year or more, they actually have every single system in their business set up so that the machine works without the founder. And for us, in order for us to create a $100 a month in revenue, we need 10 to 50 leads per day, one to 10 appointments per day, and one to five clients per week, each paying us 5 to 10 k per deal.
50:54For you to create these outputs, you need the right offer, you need the right market, you need the right sales letter.
51:02How are you going to communicate the value that you're gonna bring to that specific niche? We do this for dental. We do this for law firms.
51:09We do this for restaurants. We put together the sales letter, the sales argument that makes these markets trust us. Once we're done with putting together the offer and the sales letter, we then build systems.
51:22We put together the CRM. We put together the tracking, all all the systems needed to track leads, appointments, sales so that we know where everyone is coming from and why anyone is either interested, not interested, why they're not showing up for calls, all that good stuff. We do this before we start phase three, which is generating lead flow.
51:42We generate lead flow through ads. We do I could care less if you if you have $10,000 a month on ads or $500, go to ads.
51:53Okay? Why is ads super beneficial? It's because it's leveraged.
51:58It's not tied to your time. It's not tied to your emotions. Someone who makes a million dollars a year does not work when they the the their business doesn't work when they feel like it.
52:07The business just prints money without the founder, and the most leveraged way to do it is to have a way for people to give you attention and pay attention to your business without you working, and the best way is ads.
52:20We had this client, Janae. She started her offer, and we got her own ads.
52:25And in forty eight hours after launching her ads, she got 14 leads and four sales calls in the niche that she was going after. And what was interesting is that all that it cost her was $66. Think about it.
52:39Spend $66 to get four sales calls, right, with a business that might be willing to give you 4,000, 5,000, 7,000, $10,000.
52:50That's how you turn money. You use money to make money. Everyone has only been trained to sell their hourly life to do outreach, to do cold calls.
52:59I'm like, no. No. No.
53:00No. Do you have $66? Okay.
53:01Let's let's give it to Meta. Right? $71 here, eight sales calls.
53:06Once you have this predictable lead gen system, you need a predictable way to convert leads into appointments. We do that through AI SDRs, or before, we used to have setters.
53:18Setters AI, books every lead into your calendar for you. The next thing is how are you gonna convey value on a sales call to get someone to wire you $10,000, $7,000, $5,000, or even $2,000, or if you're going after insurance agencies, how are you gonna get them to give you $9,000?
53:38Well, you need a specific sales process, a sales script. How are you gonna audit their business?
53:43How are you gonna lay down the offer? How are you gonna create enough urgency and scarcity to actually get them to buy? For us, we wanted to be able to solve all of this here with AI.
53:53How can we use AI to build this infrastructure for any business in any niche? That's when we built this here.
54:01I wanna show you guys how it works. For you to be able to solve all of these pillars, you need to have the following. First things first, you need to be able to find in any market that you go into the content and the ads that are currently working, whether that be e com, AI, local businesses, real estate, you wanna sell coaching, you wanna sell software.
54:19We wanna find the ads that are killing it in the market. Once you have the ads, you wanna be able to recreate them. With what?
54:29With agents. So we have this content kind of, like, system that allows you to build highly believable AI creatives.
54:39I'll show you guys an example of this. You wanna be able to create AI avatars that either match who your ICP is going after or who you wanna go after and have them be in the creative.
54:51The reactor's eyes go wide.
54:53Oh my god. Let me show you guys the dental one. The reason most dental practices can't scale past a certain point is because their front desk is the bottleneck.
55:02You're spending $10 a month on ads and your receptionist is sending leads to voice mail during lunch. Every dentist I know who's tried AI systems for their practice says the same thing.
55:12They wish they'd done it two years ago. Stop wait. This allows you to be able to create the content,
55:19the creatives, whether that be for ads or organic to attract your ICP. Once you're able to create this, you then need to be able to schedule it.
55:28You need to be able to manage your ad account without leaving the system. Okay?
55:34So, like, right now, you guys can see currently the ads that I'm currently running on my own account. I spent $33,000 here, you know, $2 on this profile campaign, and you have an AI agent here they can speak with that helps you manage the campaign.
55:50Okay? The next thing that we had to build in, of course, funnels. You need to be able to spin up funnels in any market without you having to lift a finger.
55:58You need to have the ability to connect the CRM, whether that be a a native CRM that we're working on or go high level, which is what a lot of people use.
56:07You need to be able to have your conversations, your leads, and have all these channels that you actually leverage to acquire clients. You need to be able to do research like I showed you guys earlier.
56:17But all of this allows you to enter the ability to automate and have everything be done almost autonomously. Let me show you guys.
56:26So I did this for the HVAC niche, and I wanna show you guys how it works. You just spin up this agent, and you're like, hey.
56:34I wanna go into the HVAC market. Please find me what the market is currently wanting. Show me the interest.
56:41It is then gonna find people are currently advertising, uh, going after plumbing and HVAC. So this guy is selling SEO.
56:48You wanna see what your competitors are doing, other people. It will then tell you what is the thing that HVAC people are struggling with. Not the thing that you would assume that they're struggling with, but exactly what is it that they're struggling with.
57:04And I'll show you guys an example. HVAC is not only just struggling with getting customers, but they're actually struggling with having technicians to do the work.
57:12We pay well and have plenty of work. Only issue is finding qualified people to fill positions. This allows you to have insights in every market of truth and understand what the market is actually struggling with, not what you necessarily want to sell because you might end up wanting to build a solution that actually helps them hire people, like a talent acquisition system.
57:32It goes deeper, finds the competitors who are going after HVAC. You can see if they're running ads. You can see their funnel architecture.
57:41So if I pause this, you guys can see people are going after HVAC. You're able to understand their funnels. You're able to understand their case studies.
57:50Why are case studies important? It gives you proof that the thing you want to sell them is already proven and that there are case studies that exist. You need this to have confidence that the thing that you're gonna sell, even if you haven't done it yet, is actually doable.
58:03It is gonna go through all of these steps, the offer build everything for you, put together the go to market motion, how you're gonna launch ads, how you're gonna put everything together, validate your offer, make sure that, hey.
58:16Based on all of these things, the pain of the market, here's the things you should probably double down on if you wanna have an even better offer, and tell you things to improve. Put together all of the offer assets in a single doc, put together your pricing and margins, and tell you what you should probably charge for this offer, give you the cost to fulfill, give you the cost to acquire clients, and give you the margins you should expect.
58:39And while all of this is being built, it's being saved. The reason why this is amazing is because have you guys used Chargebeept?
58:48And every time I mean, we all use Chargebeept or Claude. Right? But how many times do you have to give the context about your business to AI?
58:56You have to remind it. Here's who I'm going after. Oh, here's the thing I'm I'm struggling with.
59:00Oh, here's here's a competitor ad. Can you help me recreate the ad? Can you help me recreate the photo?
59:04Oh, can you help me recreate do this? How many times do you spend all your days just telling AI giving AI information so it can actually do work?
59:14What this solves by having all of these being all of this research being done, scraping the entire Internet of truth is that everything that gets built gets saved here so all the future agents know what your business is about, why it was built, who it's built for, and you just speak to AI that knows everything about your business.
59:36But it doesn't stop here. Of course, it goes ahead and builds your landing page, builds your sales presentation. Boom.
59:42Just talk to the market. Pre call VSL. Nurture sequences.
59:46All of these are built, ready to be pushed into your CRM or your workflows without you having to, I guess what, even go through everything. 99% spend two months trying to build their workflows to make sure that prospects
1:00:00Follow-up and show up. Their SMS blast, their nurture, uh, everything gets built for you, generates the ads, generates generates the sales script based on, uh, it's not showing up here. Uh, it's failed to load.
1:00:12But, normally, you have all the sales script for this offer. It goes ahead and shows you content that's currently going viral in your niche and shows you all the ads of the competitor.
1:00:22If you're an HVAC contractor doing over 3,000,000 a year, we'll pay for your ads and send you exclusive prequalified. That one Hey there, HVAC owner. You've got the trucks.
1:00:31You've got the techs. What you don't have is a full schedule. So you A lot of roofers are just completely giving up on Google Maps.
1:00:36So you don't have to struggle by guessing what the ad is gonna be and waste your money on ads. Once it's done all of this, it goes in, uploads all of the assets. You connect your CRM.
1:00:49You connect your Meta ad account, your pixel, your lead form, if you wanna do lead forms, and it goes ahead and launches your campaign on Meta without you lifting a single finger. It will fetch all the business assets, all the context.
1:01:03It will create the campaign. It will search the targeting for you. Why is it able to do do this for you without you lifting a finger?
1:01:09Because it already has all the truth in the market. Does that make sense? Generates the ad creatives, uploads the creatives to Meta, launches the campaign, and just ask you to make sure that you just validate it.
1:01:22Then if you wanna see the campaign that it launched on my account as I was doing this test, I'll show you guys. Uh, maximum. Where is the maximum?
1:01:31So I built this campaign here. Shows the avatar, shows the targeting, shows the budget.
1:01:36You can improve the budget if you want. Shows the age range, shows the targeting, shows the state or country, Canada and US, uploaded the creatives, uploaded the copy for these for these ads, added the link for the funnel, and all you have to do is just activate it.
1:01:55This is how we're able to still be able to charge a lot of money for something that is AI enabled.
1:02:04You cannot just settle for just helping a business with, oh, I'm gonna implement this AI thing. You need to own end to end the entire infrastructure that helps them solve all of their growth problems.
1:02:18Okay? And this here allows you to go into any market, be able to solve and sell a playbook and infrastructure that solves a sophisticated problem.
1:02:30And then you're also able to deliver it in a leveraged way, and you can also use it to acquire clients for yourself and know what is required to win in any market. All of this I just showed you guys is really around solving this problem here that every entrepreneur kinda, like, tends to forget.
1:02:49The way you get filthy rich is you go after a market that has a a deep pain, that can afford what you have to sell, and that can't necessarily solve it themselves. Okay?
1:03:00Allows you to have a solution that is a that is not commoditizable, but you then need to be able to deliver in a leverage way. You cannot be stuck in the weeds, and you also need to go ahead and acquire clients for yourself in a leverage way.
1:03:14This is why we built Tricook AI. In a in a sea of everyone paying attention to AI without understanding that, no, the game of business is business rewards leverage.
1:03:25He or she that has the most amount of leverage makes the most amount of money. Not the person who's the smartest, not the person who's the hardest worker.
1:03:33No. The further you are from the work and that work is valuable and you own the mechanism that delivers value, the more money you're going to make. Now I just showed you guys how the operating system works from the perspective of you using it, but it does not answer the agentic one person company.
1:03:56So can I show you guys what we discovered on the agentic side of things? Like, actually have agents cooking for you without you lifting a finger or touching any software. You guys wanna see that?
1:04:08Alright. Let me show you guys. This is where the game gets exciting.
1:04:12So by now, you guys have seen how we monetize AI by using it to solve specific sophisticated problems for businesses. You've also seen how we use AI to find the opportunities, the niches, the markets that's spending money, and our competitors, how they're doing it so we can replicate success.
1:04:28But now I wanna assure you guys what has been an issue for after almost four years. So we got AI in 2022, November 2022. Right?
1:04:38Have you guys asked yourselves, why is it that the only thing that it can do is vibe code websites and software and not run a real business? Have you guys answered this question?
1:04:50How come AI can you can ask it to you know, you can replicate any software. 6 figure a year software, you can just ask it to ClockCode, codex.
1:04:59It's just gonna ship it. That has been something for me that I've been I had to understand to understand where is the opportunity to actually solving this one person company that where you have just AI agents doing all of the work.
1:05:10And I wanna help you guys understand what happened. So you need to understand what a closed loop system is and what an open loop system is. Here's how AI actually ships software, and this is why AI can essentially create anything for you that is code based.
1:05:25Think of this. You ask AI to build a website or to build an app. You write the prompt.
1:05:31That's all you have to do. AI writes the code based on that prompt, but what it does is it reviews it goes ahead and writes the code and creates the thing, but it itself reviews if there is any errors, any bugs, and fixes the bug, writes more code to fix the issue, and then deploys it.
1:05:51At no point are you involved in any of this loop. You just have to do the the prompt. AI will generate the code.
1:05:58It will test itself. And then if it works, if there is a bug, it will fix it. If it's working, it will deploy it.
1:06:05It's a it's a closed loop system. The human is only required to just make a wish. AI starts cooking.
1:06:12For business, it's not like that. Like, business is not is not a closed loop system.
1:06:19Everything influences everything. Right?
1:06:22So when you write a prompt, let's say you wanna let's say you wanna make $10,000 a month or you wanna make a $100 a month. Okay. What niche?
1:06:30How are gonna get clients? What is the messaging? Is is this niche wanting clients, or do they struggle with something else?
1:06:37How do well, how much money do you have? What resources do you have? How fast do you wanna get there?
1:06:43What's your revenue goal? How are you gonna sell? AI simply does not have a harness or the context to do everything you need done to be successful.
1:06:57It can write code, but it cannot print money for you because it lacks the first thing is a harness. Just like in coding, every action the agent takes needs to be checked before the next one runs.
1:07:11So when you send an email, did you get a response rate? Did you get an appointment? Did what happened on the appointment?
1:07:17Right? If AI doesn't have a way to check on everything that's happening in the business, it's not gonna be valuable. That's problem number one.
1:07:26But problem number two, which is actually more important, is encoded context and playbook.
1:07:33In code, the rules are universal. A test passes or fails the same way in every code based on Earth.
1:07:40In business, there is no universal right answer. What converts for a med spa business clinic is not gonna work for a law firm. What works for an AI agency is not gonna work for an AI platform.
1:07:51What works for someone who does roofs is not probably gonna work for someone who does plumbing. Right? What works for one operator's positioning will kill another's.
1:08:01The judgment that decides what to do, when to do it, and how to do it lives in most operators' heads, and it's built from years of patterns nobody wrote down. Nobody has documented how to actually win in all of these businesses and all these niches.
1:08:17Without that loaded into the system, agents are making calls in a vacuum, and a perfect harness on missing context just means you're failing faster.
1:08:27This is why no matter how intelligent Chad GPT, ClaudeCode has gotten, all you do is just run around in a in a circle.
1:08:36It's just making you excited. Oh, wow. This is so this is so interesting.
1:08:40Oh, this is amazing. But then you ask yourself, well, where is the revenue that proves that you're that you have access to this infinite intel intelligence? There isn't.
1:08:50Right? For this to happen, you need a system that has an orchestration layer where you can set a goal and assign it to agents.
1:08:58Agents can execute, and there's also a a process of verifying that the work is being done. And next step, you as a founder need a process of encoding what you know into skills, into recipes so that your agents can execute within this harness with the right judgment.
1:09:21Think of it as the harness helps it be able to execute work and schedule work like in a business, and then the judgment or the encoding layer allows it to be as good as the best of the best in the niche that you're in. And that's what we've essentially built with Trico dot ai three point o, and I'd like to share with you guys what it looks like.
1:09:42Let me show you guys this. This has been really tough to, uh, to figure out, but we've, um, I believe we're here. Let me show you guys this.
1:09:53Um, let's do it. Alright. So I'm gonna go through a sequence of how it works, and then I'm gonna show you guys.
1:10:00So first things first. Today, AI consumes content for me. So I chose the top creators that I wanna consume content from, and every single day, this workspace, this business context, which is mine, it goes and watches the content that Claude or, you know, Boris, who built Claude Code, is sharing some insights.
1:10:22It goes ahead and checks out what Naval is saying. It goes ahead and checks out what Guillermo is saying, who's the founder of Vercel, and says, hey. By the way, this is a great insight.
1:10:33Do you want us to create a task around this new piece of content? Because here's how we would apply it based on your business. So none of us have to be stuck in the world of you have to watch 50,000 videos a day and know how to implement it into your business.
1:10:48Skip that. Let AI agents consume content form for you on your behalf, and let it suggest the best way to execute it in your business.
1:10:58And when you're done, just click here and create a task. Okay? That's step number one.
1:11:04Next step is we took things a little bit deeper when it comes to the context. Every single thing that's happening in your business today should all live in this centralized file system.
1:11:17Think about sales calls. Think about your clients. Think about your team, your comp, the way you get clients, the way you the way you do every single thing should live in one centralized system.
1:11:33So every single AI employee, which I'm gonna show you guys shortly, always knows everything that's happening in your business from how you're getting clients to your profitability and your business model. And this gets synced up every single day as you bring in more context in your business.
1:11:52That's step number that's pillar number two. AI employees. You should no longer need to hire people as long as you know what the job they should be running is, what they should be doing, what tools they need access to, you should just start building AI employees and put them in an org chart.
1:12:11So as an example, this is Jordan. He manages our sales. He reviews the sales calls.
1:12:15He reviews everything. You give him a prompt the same way that you would hire someone that you pay a quarter of $1,000,000 a year. You give him his north star metric.
1:12:24I need you to make sure that every sales calls that is scheduled on our closers calendar is worth a minimum of $1,000. If anything if any of these benchmarks drop below 75%, offer rate, close rate, cash per call scheduled drops, here's what I need you to do every single day.
1:12:42Pull yesterday's number, calculate the North Star, run the conversion diagnostic, build a a diagnosis, produce one fix, solve the problem, deliver the outputs, and brief the team, train the team, update the CEO, and make sure you run that every day.
1:12:59I was paying an agency $10,000 a month to come in and help me with my sales process and my sales team, and I was like, what the what am I doing?
1:13:10What am I doing? Because this sales agency, all they do is they know what to look for, which is a process, and they have access to our sales recordings on Fathom.
1:13:21They have access to the business context, and they just update me every day. So why don't I automate it with an AI employee?
1:13:29Done. You want an AI that does media buying? Done.
1:13:32You want an AI that manages your YouTube, that creates thumbnails, that does everything? Done. So that every single morning, you guys can see Casey.
1:13:41She's she manages on my YouTube channel. Every single day, she goes in and looks at YouTube, looks at competitors, looks at thumbnails that are working, and I'm like, okay.
1:13:49Cool. Just rip. Iris takes care of, uh, lead marketing and the data.
1:13:55Done. Hermes takes care of all this, uh, of all the data that comes from sales calls.
1:14:00Alexander pulls all the day, uh, yesterday's metrics on this on on, uh, marketing. Arris produced the full I don't I forgot what it even they do, but I have, like, seven different employees. This allows you to be able to have all the leverage and having these agents be able to work with you on your workspace, and you can see all of the work that they're doing in the background.
1:14:25You can speak to them without you having to actually even jump on a platform or in a software. You can just speak with them on Slack, on Discord, and have them accomplish work, get stuff done without you needing to lift a finger.
1:14:39As an example, if you had a Metzpa client that needed AI creatives or content for for shorts or for ads, perfect. Just get Mia or Nina to go ahead and create all the creatives.
1:14:52And what she's going to do is she's gonna go in here, and she's gonna create 79 different files because she understands your prospect. She's gonna take care of the creatives, and she's gonna take care of the captions and the video itself.
1:15:06So if I was a content creation agency, I'm no longer having to ask my client, hey. Please shoot this.
1:15:11Hey. Shoot this. Hey.
1:15:12Shoot that. No. No.
1:15:13No. Just skip straight into having AI do all of the work and schedule tasks like you would assign it to a human. And, of course, for all of this to be possible, you need to document how work is done.
1:15:26You need to build skills. This is 99% of my time as a CEO or as a knowledge worker should be spent on autumn on documenting how great work is done and then putting it into a recipe so that agents can come in every single day, build a YouTube video packaging using the skills that are documented, create short form content using this short form skill, email, write an email and SMS to reengage our leads who jumped on our sales call, ManyChat, build me the ManyChat automation, the paid ads, upload the new creative based on the context that I pulled or that it pulls every day on every single call that my team has.
1:16:07It goes ahead and finds insights from who bought from us, why did they buy. If they did not buy, why did they not buy? What are the beliefs that we need to break?
1:16:15What are the beliefs that we need to shift? All of this now can be assigned to an AI employee that lives in your business, and you can either trigger it with every time there is an outcome.
1:16:28Like, here, every sales call, Chris goes ahead and takes care of the work. That's step number one. Or option two is you can have it do work at the same time every single day for yourself or for your clients as long as every every single tool that your team leverages to do work is accessible to the agents.
1:16:51So for us to be able to achieve this, we needed to figure out integrations. We needed to figure out a way to build skills. We needed a way to figure out recipes.
1:16:59How do you string multiple actions and activities so that an AI employee can actually manage it for you.
1:17:08Okay? And then projects. How can you assign projects in the business, in the focus?
1:17:13How can you have a workspace for clients so that if you onboard a client, you can send them an AI kind of, like, onboarding process that will, um, that is optimized for your business, and they just get onboarded literally with AI.
1:17:27They fill out the funnel. AI follows up with them, and you can have all the support be done by a bunch of AI agents following up with their clients, making sure they're giving you all the assets instead of having an onboarding specialist in your business.
1:17:41This here allows you to codify, automate everything that you do, how you do it with tools that you use. You're a media buyer.
1:17:50You do YouTube. You do Shorts. You do sales.
1:17:53You're a sales agency. Perfect. How do you do work?
1:17:56When do you do it? What is the clear outcome from it? What tools do you use?
1:18:01Perfect. How can we assign that to an AI employee to run this for your clients or for yourself? And how can we what all the what are all the contexts that we need access to to get them to do great work?
1:18:14And that's it. Okay? So we started first with how do we get an operating system that can help you have leverage when using the machine?
1:18:25But now the new worldview is let the machine use the machine on your behalf with your skills, with your the same accountability you would have or job role you would have for a human, give it to give it to a give it to an agent.
1:18:42Okay? What does this mean? Right now, it's a race to who's going to own the agentic era of every single niche.
1:18:51Because here is one thing I can guarantee. AI is coming for everything, and the way you survive and thrive is not to shy away from it.
1:19:00It's to fully embrace it because that is the opportunity. The opportunity is in adapting and not necessarily shying away from it. And the beautiful part about this is unlike old business models where success meant you have to sacrifice yourself, this is the first time where a business model or a way to operate gives you more leverage and makes you luckier the more work you do.
1:19:25So the the the playbook is really simple. Find proven demand, solve it for that specific niche, document how it's done, let agents do the work.
1:19:35That's it. That's all that there is to be done. You have to race to picking a specific market, understanding how to help them grow, charge them $5.10, $15 or more, document it with agents, let those agents run the playbook for all of your clients, and as long as they have electricity, as long as they have the GPUs, the compute, you just keep monetizing.
1:20:00Traditionally, what this business model look like is when you succeed and get clients, then you have to hire more people, more contractors. The more contractors you hire, the less margins you make.
1:20:12But then the less margins you make, that means that you need actually more clients. And the more clients you get, that means you need to spend more money on acquiring clients. So you actually lose more money both on front end and back end, the more successful you get.
1:20:24It's that's why it's been so hard for service providers to actually grow and make any money. It's because the bigger you get, the more annoying and unprofitable your your big business gets and the more stress, and the more entropy you deal with.
1:20:40Right? And, of course, as you guys saw, you know, Hermosy made it real about this where it's like, the future of businesses is gonna look something like this.
1:20:51Ask, which is bring your own software or bring your own agent. And so what that means is you're going to train agents on doing what you do so that you can go to a business and say, hey. Instead of hiring a department, you can just bring me, and I can do all of it.
1:21:05And instead of compensating an entire department, I would like some fraction between what you would pay one person and what you pay that entire department. It's a win win proposition that I think people who are paying attention to AI right now and not afraid of it, but leaning into it so that the goal is that you replace yourself and don't let someone else do it.
1:21:21Follow along if you wanna learn from some of the mistakes I made in growing my business. So this is what the future is going to be. But, of course, it's one way to say it this way, but it's another to actually figure out the actual infrastructure that allows it to happen.
1:21:34Right?
1:21:36There are 36,000,000 businesses in The US. 90% of businesses worldwide are small, medium sized businesses. They're already spending money on all these verticals.
1:21:46Let me show you guys. Marketing and lead gen is a $250,000,000,000 a year industry.
1:21:52Sales and closer services, a $150,000,000,000 a year. Customer support, $80,000,000,000 a year.
1:21:59Operations, $200,000,000,000 a year.
1:22:02Web and tech services, a $120,000,000,000. Creative and content, copywriting, design, a $150,000,000,000 a year.
1:22:08Finance and accounting, coaching, consulting, all over a $100,000,000,000 a year markets. The opportunity is every single niche here, every single service is gonna need to become agentic. For us, we focus primarily marketing, lead gen, sales, and the creative and content side of things, and, of course, a little bit on the integration side.
1:22:31Everything else, we leave it alone because the number one thing that businesses always want is more growth. So we wanna align with the thing that is always in high demand. Right?
1:22:43All of these businesses have no clue how to actually make it operational. So we not only help them make more money, but we also help them have AI in their operations. Does it all make sense?
1:22:55Everything that I went through, use AI to find the truth, use AI to build the infrastructure, and then have agents automate everything that you would do in your operations. Now that we've built this infrastructure and platform, I now understand the quote from Sequoia's partner, Pat Grady.
1:23:11Uh, two years ago, he made they made this presentation and said, we may be standing at the precipice of the single greatest value creation opportunity mankind has ever known. And when when investors speak in terms of value creation, they're essentially talking about making money, because he or she who creates the most amount of value makes the most amount of money.
1:23:35Look at Elon. He's going he's sending satellites, Internet into space, wanting to build data centers into space.
1:23:43He has electric cars. He has the best compute data centers for for more better than than most LLMs have, and he's selling it back to them, renting it back to them to Anthropic, and the guy's worth hundreds of billions of dollars.
1:23:59Right? He's building the most amount of value. But what they meant here is that AI is coming for every single niche vertical and service with the only goal to replace the human workflow with an AI workflow.
1:24:11The only way to thrive, not just survive in this new AI era, is to embrace it fully by becoming an AI architect or what I like to call an AI growth architect. And, like, one of the quotes that I love from Buffett and Charlie Munger is all I want to know is where I'm going to die, so I never go there. Okay?
1:24:31And the whole idea around what we do as a business is to avoid failure because if we've avoided long enough, we win by default.
1:24:42Everyone on today's workshop really has a choice and one choice. Really, it's simple. You're either cooking with AI or you're cooked.
1:24:50Right? Hence, the name, TricookAI. Uh, this simply means that you do not stand a chance against someone who's operating with the leverage and luck provided by the platform, uh, or by an operating system like we've built.
1:25:02After witnessing everything I've shared with you today, you can either do nothing and go back to your old routine because you're telling yourself, I'll wait and see if this all unfolds and figure it out then, or you can decide to go all in on this new adventure with the mindset of if it does unfold and I'm part of the leaders in this new reality, it will be impossible for me to lose.
1:25:22Because 99 of of business owners know what they need to do to grow, but that you just don't have enough money, enough time to do it all yourself. And now today, you can you can literally plug a YouTube video transcript and build an AI employee that runs your sales team, your marketing with an agent without you having to hire a media buyer.
1:25:43Do you guys now understand the potential of AI and how it will change the landscape of how we scale businesses? Do you now understand the reason behind the AI race? Why it's it's not just a local or a people wanting to make money with AI.
1:25:57It's a global race. China, US, they're all going at it as to who is gonna win it, pouring hundreds of billions of dollars in infrastructure, in startups to make sure that they don't lose.
1:26:10And that this has nothing to do with inter business where you sell AI or little AI or missions or tools, but instead position yourself to enter a game where you own the next frontier of value creation that does all the work for you and your clients. It's a race to owning digital labor because all wealth in the future is definitely not gonna be created by humans working.
1:26:31It's gonna be how many agents do you have working? How much value are they providing for your clients? And in exchange, you make money.
1:26:39Is it fair to say that using insights that cover today, it's unreasonable for everyone watching this not to have a significant edge over their competition? If we parted ways right now and you were left to your own devices to go off and do this on your own, it would be a worthy ideal to pursue if that was your only option.
1:26:54But today, it isn't. As I've said, I've made it my mission to empower you and give you the leverage to make it unreasonable for you not to win. And like the famous quote from Archimedes said, give me a lever long enough and a fulcrum on which to place it, and I shall move the world.
1:27:09Today, I'd like to give you guys the lever and the fulcrum on which to place it, not just so you can move your world, but move the world of everyone that you love.
1:27:18Our mission is really simple. I foresee the next five years having a Tricoat AI becoming the agentic and growth infrastructure that empowers founders to generate 9 figures a year in revenue through the agents that we build on our platform.
1:27:36And we had this venture, uh, firm founder say, he sees Cook as the premier market intelligence platform to derisk entrepreneurship. Derisking entrepreneurship would reduce the access to capital gaps, and that's what we wanna do.
1:27:49In a world where everyone is falling for the AI hub, getting distracted by five new tools every day, we focus on solving for the main three challenges and bottlenecks that keep every founder, every national bond leader from experiencing the growth and vision they set out to achieve on day one, which is problem number one, being in the wrong market or being in the right market but selling the thing that the market no longer wants.
1:28:09Bottleneck number two, not having a leveraged way to fulfill and just simply becoming a glorified freelancer that's trading time for money. Third thing, not having a predictable acquisition system that doesn't rely on your sweat equity. If you have to wake up every morning asking yourself where is your next client's gonna come from, where is your next appointment is gonna come from, you need that's it's not gonna work.
1:28:31No entrepreneur in their right mind would take the level of risk they take every day if the guaranteed outcome was to remain average or enslaved to one's business. If you're not gonna go for it all, entrepreneurship is not a path most people should follow.
1:28:47No matter the amount of people online that says you can win, no. No. No.
1:28:51No. This path is hard if you don't solve the leverage part, but also choosing the right game to play in in the first place.
1:28:59We build this AI infrastructure with the one goal of democratizing what gets you insights and leverage the same way that the 1% does it in any vertical in any market. We validated it with clientacquisition.io and our clients, and we're ready to share it with the world.
1:29:14Our mission is really simple. By the way, guys, it's three steps. We build your 7 figure offer and growth infrastructure, help you get clients, which really means help you get capital, help you make money, but most importantly, help you acquire data and unique insights, proprietary data that isn't accessible to anyone else but you in the specific niches that you're serving.
1:29:39We then work with you in prioritizing it and scaling it past 5 to $10,000,000 a year. So phase one, pick the market, build the offer, build the acquisition. Phase two, collect the data and productize your own playbook.
1:29:53Let's say you wanna serve a cleaning niche. Let's say you're you're serving roofers. Let's say you're serving agencies.
1:29:58Let's say you're serving coaches. Let's say you're serving, um, software companies. Let's say you're it doesn't really matter who you serve.
1:30:04Step one. Perfect. What is the thing we're gonna sell them?
1:30:07How are gonna acquire them as clients? Once you start fulfilling, how are we gonna document and prioritize it? Last step, how can we get agents doing all of the work on your behalf?
1:30:17Really simple. If you guys know that this is the right partnership and infrastructure that you need to go and create the success you know you deserve, as we've already validated in every single market, in the Dubai market, in Spanish market, in The US market, selling to practices in The UK, selling to info product coaches, consultants, selling to med spa, selling to real estate, selling to law firms, selling to HVAC, all the way to ecom, and you wanna skip all the guessing, time wasted, pursuing the wrong opportunities, and have your lack of skills no longer be the reason why you can't make things happen for yourself, let me share it.
1:30:57So, Tricoat AI agentic growth transformation partnership. Um, I don't know if you guys saw this, but on May 11, both OpenAI and Anthropic launched a implementation deployment company.
1:31:13So they launched a new arm of their business besides the chat chatbot to launch a deployment implementation AI services company. Why?
1:31:23Because they understood that, and this is a realization that we also had seven to eight months in the last seven to eight months of Tricoak is that it's almost impossible for one person to understand, but most importantly, squeeze all the value out of an AI operating system.
1:31:41Whether that be Cloud Code, whether that be ChadGPT's codex, it's impossible for you to hand someone who doesn't have all the insights, all the depth, all the experience to get the most amount of value from AI because AI is simply a mirror.
1:31:57It will mirror back what you know. If you have yet to build a million dollars of your business, what's the likelihood that you're gonna ask the right questions to AI?
1:32:07Really low. If all you know is to work a nine to five, work forty hours a week, make $3.04, $5, 7 k per month, how are you gonna how how are you gonna use AI to make you $7,000 a week or $7,000 a day?
1:32:21It doesn't work like that. So for us, we've been doing this, and that's why kinda, like, why we built TryCook, which is we pivot to an agentic growth transformation partner model where we actually use our system on behalf of the clients to set up the new infrastructure and workflows required for them to reach the next level of growth they're seeking.
1:32:43Unlike every system out there, we do not hand you the thing and expect that you're gonna somehow start making money. That's not gonna work like that. So instead, we become your partner and build everything for you.
1:32:56And as always, to make this possible to make this level of implementation possible, we cap each cohort to five partners at a time. That allows us to give every business a wide globe onboarding experience and actually help install this operating system and help them grow in their business properly.
1:33:14But it also has a different we also have a different reason why we do it. I have this ridiculous goal of mine, which is I wanna be able to validate that one person can go from 0 to a million dollars a year, but not just a million dollars a year, but eventually scale past a million dollars a month, which is building an 8 figure company running a fully agentic firm as a one person business.
1:33:38And with these cohorts and with these partnerships, our goal is to document every step of the way so that we can actually build this case study. So here is how it works.
1:33:50Try Cook AI implementation and growth journey, phase zero. Really simple. Before anything gets built or launched, you're paired with a dedicated design a team designed to remove friction and derisk execution.
1:34:02A lead implementation partner who works with you one on one, a success manager focused on growth, on on progress, results, and accountability, right, And a team of specialized experts are available as needed. If you need help with media buying, if you need help with systems, if you need help with automation, if you need help with, um, with your offer, if you need help with auditing your sales call and see if the, you know, the sales is happening, you have access to all of these experts, consultants given to you in a private one on one channel, helping you get clarity.
1:34:34Phase one, we phase zero, we align on what are your goals and revenue targets. Are you already in business? What is your market?
1:34:41What is your positioning? If not, we figure out what should be the market and positioning, the growth strategy we're gonna be implementing inside CookAI, the milestones we wanna hit together.
1:34:50Some people wanna hit their first 10 k per month. Some people wanna hit their first $100 a month. Right?
1:34:55Then we go ahead and build and set up the CookAI workspace and the right experts assigned to support your specific growth plan. This is phase zero.
1:35:04It allows us to have clarity, us and you, of course, remove risk, and set the foundation for a successful launch. That's phase zero. Phase one, we then go ahead and pick the right game.
1:35:15With the data we get from you during the onboarding process, we start doing research on your behalf. Of course, we're not just doing it in a way that you're not involved. We do the research, but we also show you where you get access to the system so you can actually do research on your own, but we wanna do it on our end to find the best performing offers, the best performing markets.
1:35:36First of all, we don't just actually just use AI. We also look at our database of all the markets that we're in, and based on your own background, we try to align what's something that might have the highest likelihood of success.
1:35:49But then we go ahead and leverage our fleet of agents to find what success looks like in the markets and the offers that we're interested in pushing with you. Okay?
1:36:01We then present you with an offer, a market that has the highest likelihood or the highest viability. This process allows us to guarantee that we avoid the thing that keeps every entrepreneur stuck. Trying to sell the wrong thing to the wrong market at the wrong time, having any of them wrong makes success a grind, and we want to avoid it for you before we begin.
1:36:20Instead, we want to find the market that's already spending money, the solution they're buying, and the competitor who's already selling it and how they're selling it. On a one on one call, so one on one, we present to you the road map, and we ask you to approve if it aligns with your goals.
1:36:36Once it aligns, everything is clear for you, then we move to phase two. Phase two is when we build your 7 figure AI growth engine. This is the part that keeps every founder stuck even when they're in the right opportunity, the right vehicle.
1:36:48Whether you have a good offer, a good market, or both, most founders try to piece things together one variable at a time. They're like, oh, I'm gonna try to do the thing that has the least amount of that requires the least amount of effort or risk, and I'm gonna put together maybe a cold outreach campaign.
1:37:04I'm gonna cold outreach, you know, to ten, twenty, thirty, fifty businesses a day. Oh, I'm gonna post one piece of content per week, and I'm gonna see if I get clients. Oh, I'm gonna have two ad creatives.
1:37:14Guys, I'm sure you guys see the amount of hours you guys spend online and the amount of content and noise there is. Doing your two, three hours of outreach per day, spending $10, $20 a day on ads with on two creatives is just simply not gonna cut it.
1:37:29We're bombarded with the billions of assets per day. The only way to win, flood the system yourself and drive that attention back to your offer.
1:37:39So before we start generating attention, though, you need a system to convert that attention into leads, appointments, and money. So we put together the system, the offer, the sales asset, the systems, your lead flow infrastructure, your appointment setting infrastructure, all of it with you, the systems on the back end, your CRM, all that good stuff.
1:38:00Then once we have the infrastructure laid out, we then go into AI creatives. We want to flood AI creatives for your offer, for your ads, so you don't have to worry about necessarily being in front of a camera, and you can actually have all the attention you need just fully with AI creative. It's simply impossible to compete for attention without leveraging AI content today.
1:38:22And I don't know if you guys saw, but or Mozi just released a video today around how to compete in the world of AI content, and he talk and he shared this, uh, so there is this kind of, like, spectrum, which is AI is gonna attack not all businesses equally. If you sell to consumers, if you have a business, let's say you're running a local service business that sells to consumers, homeowners, you know, roofing, all that good stuff, you can actually use AI to get customers.
1:38:50You don't you don't need to be the founder in front of a camera doing all the yapping. Same thing. We wanna be able to have go after markets where we don't need to be in front of a camera or where we don't need to require the founder to be in front of a camera.
1:39:03We've built our AI content engine to the point that we're able to output the visual, but most importantly, the messaging that gets a perfect ideal customer to stop. Once we're built that and we see a creative working well organically, then we amplify it with ads.
1:39:17We have this client who spent a thousand dollars on ads on just a thirty second reel on Instagram and got 316 new followers, so 316 new leads, messaged all of them, booked 29 calls.
1:39:2919 of them showed up on a sales call, and he closed 12 of them. But on average, he was selling to insurance agents, so he wasn't necessarily charging a lot of money. Was only charging $2,500 per client, but he made $16,000 out of a thousand dollars in ads.
1:39:47This infrastructure is responsible for every single client that is booking hundreds of sales calls per month, charging the money that they need to charge to actually be able to afford fulfillment, have the profits they need, and afford to acquire clients because paid ads require money, and we wanna actually find the money to spend on ads from the margins that your first client pays you.
1:40:08If a client pays you $9,000, you can take a thousand dollars out of this and go acquire two, three more clients with that same spend.
1:40:17This complete engine is built for you, every layer connected, delivering you leads and appointments on autopilot. You're not watching tutorials. You're not going through a course.
1:40:24You're not hiring five different contractors for paid ads, creative funnels, copy, and nurturing sequences. We build it all. We launch it all.
1:40:31It's all based on real data from hundreds of companies that we have scaled. Once you have lead flow appointments and you're getting deals closed, we're then going to phase three, which is the actual agentic transformation. Right now, you're probably the bottleneck on your own business.
1:40:47Every deliverable, every client interaction, every operation operational decision flows through you or someone you're paying to do it. You hire people to execute work when you've already figured out. You train them.
1:40:56They leave. You train the next one. Your margins shrink.
1:40:59We wanna end this cycle permanently. You sit down with an engineer and map out your entire operation, every workflow, every process, every repetitive task that takes up most of your time. We identify the ones that's costing you the most, that workflow that if ran it ran without you, would change everything about your what your weeks look like, and then we build it together.
1:41:20We extract your skills and how you do work and codify it into specific capabilities that agents can run.
1:41:27Your judgment, your standards, your decision logic document and turn into something an AI employee can run. Step number two, turn it into a recipe, which is essentially a sequence of how to leverage the skills to get the job done while having quality checks built in.
1:41:46Once you have the skills, you can create recipes, which are essentially workflows, you and can assign it to an AI employee that does all the work whenever you want it.
1:41:56And, of course, we also take care of integrating all the integrations tools that you would use in your business so you don't have to only be stuck with what we have. And last but not least, we create your custom AI employees, assign it to the workflow and the skills that you're running, and you start getting an AI agent doing all of the work in your operations.
1:42:18By the end of phase three, you don't just have one workflow off your plate, you have something far more valuable. You now have the scale to do this for every other workflow in your business and to do it for your clients. You've watched us extract the skills.
1:42:33You've watched us build the recipes. You've watched seen us how we set criterias and QA. We've built all the integrations.
1:42:40Now you can walk into any business, whether that be your own or your clients, and understand how they do work and replace it with an agentic workflow assigned to an AI employee.
1:42:51This is when the agentic world opens up to you. You stop selling time. You stop selling out you start selling outcomes, and you deliver with agents.
1:43:00You can charge 5 to $15,000 to set up the infrastructure and then charge them monthly $1,500, $3,000 a month for outcomes.
1:43:09It could be for creatives. It could be to manage their ads and assign it to an AI employee that costs you close to nothing. Phase one unlocks the vehicle.
1:43:18We build the demand in phase two. Phase three builds the architecture and infrastructure to fulfill, scale, and sell without adding people, overhead, and complexity that kills most service businesses.
1:43:30FYI, while we're building all of this, we're also doubling down on scale transfer. We want you to also be involved in the building of things.
1:43:39Every single client that we speak with is not working with us just so we can build everything for them. They're actually wanting to upscale themselves and their own team. So they're always like, hey.
1:43:50I don't just want you to do it for me. I also want to learn how it's done Because the opportunity here is to also acquire skills that make you invaluable to other people, not just to have something built and AI does all the things where you don't even understand anything that it does.
1:44:06But we do this after we've built the assets because there are just so much things that you need to actually learn to leverage and actually start using.
1:44:16So we don't wanna still wanna start here, but solve the revenue, the lead flow, the infrastructure, then you can spend more time mastering all the skills, all the features, all the workflows in the operating system.
1:44:28All of this while still being able to charge a premium for your services. At no point do they ever get commoditized because you can just do so much for a business.
1:44:39You're not just a one trick business. You can actually go into a business, understand, hey.
1:44:45Your offer is wrong. Your ICP is wrong. Your ads are broken.
1:44:47Your content is broken. Your sales process is broken because you can find the truth, find who's doing it better than them, and lay out the playbook to help them grow, and that allows you to still be able to charge the kind of money that never makes you a commodity. Now what is the cost?
1:45:03So there's two costs. There's what it cost me to build all of this in cost in terms of talent, systems, and data.
1:45:10And if you guys can see my p and l from the last two years in 2024, our cost of goods sold was $3,000,000. In 2025, we got a little bit we saved a little bit of money.
1:45:22It was 2,800,000. And what our clients normally pay us to build this fully done for you is $25, 5 k per month, and 15% of the upside, which is still one hundredth of the $2,830,000 that I pay yearly to have this infrastructure to be able to deliver this.
1:45:39Hence, why a client would rather save on this and pay 25 k but to access the same infrastructure. For our six month agentic transformation offer, the price is 15,315 percent of the upside above your current baseline, okay, which is different from the normal service that we have.
1:46:04We have 8,000 people on the wait list. Everybody wanna use Cook because they expect it to be another cloud code or another lovable. It's not gonna be that.
1:46:11We chose to go the operating system route as we realized that everyone was building AI tools that just give people dopamine and gets them distracted. Instead, we focused on orchestrating multiple agent systems to solve money problems.
1:46:23Revenue generating problems is the only thing that people are always going to be willing to trade money for. Since this is our first cohort for this agentic transformation and that our real goal is to get everyone generating enough revenue for our revenue share to be remarkable.
1:46:40If you sign up today before midnight and get one of the five available seats, we wanna do something pretty special.
1:46:49We wanna give you an incentive and a reward for your speed and allow you to get only started for $7,800, which takes care of the setup.
1:46:58We build your AI growth engine in the first four weeks, eight weeks of management. And after ninety days, the system should be generating you qualified sales calls and allow you to make back your initial investment. Once we've made back your initial 7,800 setup fee, preferably, you're gonna you have to make more than that, but we have a baseline of at least in ninety days making you back your investment.
1:47:21Then we go into the growth partnership begins where we ask 15% of the upside we help create. The 15% upside matches whatever your baseline.
1:47:30So if you're already doing 20 k per month. We only ask 15% of whatever we add on top of the 20 k per month.
1:47:41Our idea in this ninety days is let's build the offer. Let's build the growth engine. Let's help you have a scalable fulfillment for 7,800, and then start making you money, and then we get partnered up on the upside Once you have the right infrastructure, once you're in the right market, once you have leads, once you have clients flowing, then we can actually get ready to scale.
1:48:03You also get six month of TryCook AI license included, so you get to use it for six months. You don't have to I mean, guess you can use any everything on Cook without any extra cost.
1:48:14You'll see to launch offer, use it to fulfill for clients, um, as if you had a $5,000,000 infrastructure. But most importantly, help us build and improve features for you to have infinitely more leverage.
1:48:25The beautiful part about this way that we support clients is if you need something built for yourself or for your clients, we're gonna build it. You help us make the system infinitely better than what it currently is and allows you to not have to hire a bunch of growth consultants, buy more coaching programs, buy more courses, buy more tech stack tools, software, agencies.
1:48:47You know, you don't even preferably, you don't even have to build a team that costs you your margins. You also get six months of community access along all of the clients we have. Not all of them aren't solely running AI offers, but all of them are pivoting to either having an agentic way of fulfilling an AI base of acquiring clients, or they just completely just wanna pivot and get into something where they're actually selling AI to businesses instead of being stuck in the business models that they're in that just keep them stuck.
1:49:17You get access to 15 plus weekly support calls. So there's a call eight to 9AM. There's another call at noon, and there's another call afternoon.
1:49:25So every single day, you have multiple support calls for whenever you have an issue. If you're dealing with your ads, if you're dealing with the sales issues, if you're dealing with a fulfillment issue, three calls a day available to help you with experts. You have access to a hundred hours of growth consulting playbooks, and you access this community where we do workshops, masterminds every quarter in person, which is about to start.
1:49:49One is coming up very soon here in, uh, Montreal, Canada. I need to clarify the sign up process. We want to speak and vet every single person, uh, to make sure that this is the right thing for you, for your current situation, and for your goals.
1:50:03But most importantly, to make sure that we have what it takes to help you achieve your desired outcome. We cannot make miracles happen. We are good at a certain at certain things, but we're not good at everything.
1:50:15Okay? Which means that we have to vet and speak with every single person. So every person has to apply and speak with an adviser today because I don't think we need more than today to onboard the five partners.
1:50:30But, normally, what happens is when we open up the ability for people to apply, we end up with a flooded calendar. Okay?
1:50:37To avoid this or to help people who actually wanna skip the line, we've created the opportunity for 10 people who are interested to lock in their seat out of the five kind of, like, partners to be able to put down a refundable deposit.
1:50:56This refundable deposit, a thousand bucks, the way that it works is it allows you to skip and be prioritized when speaking with an adviser. But most importantly, if ever you're not able to speak with someone today, it guarantees that you still have a seat in the cohort at the price of this cohort.
1:51:14So it allows you to be able to because whenever someone speaks afterwards, they're like, hey. Are the is the offer still available? I wanna get in.
1:51:20Did I miss it? If you have this deposit, you're able to speak with someone in a priority. But most importantly, you get on a call.
1:51:27You lay out your plan. You lay out what you think we can help you with. The adviser lays out the path that we can help you with.
1:51:36If it makes sense, you pay the difference. If it does not, we refund you your money, and you go back to doing what you were doing before.
1:51:46But this allows us to either understand and you pay the difference, show you the road map. If we cannot help you, we're gonna refund you your thousand bucks. You don't have to worry about it.
1:51:54But it allows you to secure your seat, one of the five seats that are available for this cohort. And you're also gonna be able to speak with someone in priority.
1:52:03We're only taking calls today and tomorrow for anyone who wants to claim the $7,800 setup offer.
1:52:11Last time we did this, we're booked out for the whole week, hence why we started asking and offering people to be able to put a deposit down. After we onboard the five partners or until tomorrow midnight, the price goes back to 15,300 for the build and for the transformation.
1:52:29We always get important questions from people, which is do we have payment options? The answer is yes. If you want to apply and make sure that you're able to afford them, you can apply through the link in the chat.
1:52:41We're gonna walk you through this payment options and make it so that you can afford to actually maybe split up payments over a few months. Second question, do we have financing options available? The answer is also yes.
1:52:53If you truly believe that what I presented today has everything needed to solve all the obstacles that you're currently experiencing and that the only thing that would keep you from signing up is lack of funds of not being able to pay the whole setup fee. Well, if you have a credit score of 600 points or more, we can help you get financing and help you split up the payments.
1:53:15So if you're below that, sorry. Can't really help you guys. But if you do, then we can get to work ASAP.
1:53:22Um, same thing. Apply for a call. For anyone who wants to put a deposit, put the deposit down.
1:53:29And make sure you book your slot before the we close down this session as we'll take the offer in the calendar down. We're not done. I always like to over deliver for the founders who are willing to invest and bet on themselves.
1:53:43If you're part of the first three people to get started today, here is some of the bonuses you're going to get. You're gonna get access to my AI team. So everyone stuck below $1,000,000 a year.
1:53:52We'll never say this out loud, but they're still doing everything themselves. Not because they want to, because they have not been able to find someone who thinks the way they thinks, moves the way they move, or cares the way they care. So you stay in the middle stuck in every single function of your business.
1:54:07Marketing, sales, client success, content, every single thing runs through you. And the sad part is most people think the answer is to work harder or fire or hire faster, but you cannot hire your way out of being a bottleneck when you cannot afford people who think at the level you need to be thinking at.
1:54:25So for the first three partners who joined this cohort, we're gonna build you an AI executive team that focuses on the top three most important roles, which is ads, sales, content.
1:54:35Specifically built by me and added to your workspace, we're gonna give them the judgment of someone who runs a 7 to 8 figure operation. Even if you have never been there yourself, your AI employees will think like someone who has. And that's a beautiful part about having someone else who's further down the journey be building your agents, almost like building your AI team or your employee team based on the success that they've seen.
1:55:00Right? And because they're built on your data, your clients, and your market, they do not stay the same. They get better.
1:55:06They longer they run. To hire this team costs you $300, half $1,000,000 a year minimum.
1:55:11Most founders cannot afford that. So we're gonna plug them in. You're gonna be able to speak with them on Cook or on your Discord or your Slack, and you're gonna be able just to have AI employees just cooking for you.
1:55:24We're building you the team as part of this cohort once you have the infrastructure, of course, once you have leads, appointments, and sales, and clients as it needs data to function only for the first three people who joined this cohort. Another thing is the support in the private chat is only capped to three months. So, normally, this is gated to the partners that pay the 25 k.
1:55:47So for everyone who's joining this cohort, you're gonna get access to three full months of private one on one support in your private channel. The next thing that's real cool with CookAI is we're able to build snapshots of the businesses that are already proven.
1:56:02The offers, the ads, the sales script, every single thing on Cook, which allows us to do what?
1:56:09When we get on the onboarding call, we'll open up our vault to you and suggest you a few markets and a few businesses and a few infrastructures, infrastructures, and you get to pick which one you wanna start with and you wanna replicate. And this allows you to be able to skip having to build things yourself, waste time, and you just start with a proven offer and assets ready to launch and start generating leads and sales.
1:56:32Next bonus, cold email infrastructure. We build this entire platform and playbook around ads as the primary way to get clients, and we stand by that.
1:56:41Ads are still the fastest path to predictable flow of leads and appointments when you have capital ready to be deployed. But not everyone starts from the same place. Some people wanna necessarily are ready to run ads from day one.
1:56:53Others want to land their first client and use that money to fund their campaigns and scale from there. Both work.
1:56:59We just realized that we're only solving for one of them. So for this cohort, we're including something we've never offered before, a complete cold email acquisition infrastructure for your specific niche.
1:57:09You get a verified list of specific leads in your market, domain warm up done for you, tested sequence built around your offer, and a system that sends on that sends emails on autopilot and books appointments directly into your calendar without you having to lift a finger.
1:57:25You get the full infrastructure, and what this allows you to do is allows you to get your first few calls, get your first few clients, and use the budget you get from your first few deals to reinvest into ads. We recommend everyone races to ads, and preferably every single client, we do its infrastructure first.
1:57:43But if you're not ready for ads, you're open to leveraging a more organic way of acquiring, which is cold email. Right? We have clients already, you know, sending, like, 500 emails a day, sending 500 looms a day, closing 2,000 clients here and there, and being able to $2,000 per month for six months, so $12,000 deal.
1:58:04And they can use that budget to reinvest into ads and scale faster. So another bonus that we wanted to have is if you are an existing operator of a specific service business and you're trying to figure out a way to leverage AI into your business, we're gonna help you solve it in your business by implementing getting AI in CookAI, our operating system, to actually help you grow.
1:58:27Right? Once we've helped you grow with AI agents, helping you with your marketing, helping you with your sales, helping you with everything, we then wanna take the infrastructure that we build for you and then go sell it to other operators in your market.
1:58:42Every operator in your industry has the same exact problem, and they'll pay you to fix it for them because they'll trust you before they trust a marketing firm. And the reason why this is a more leverage opportunity than what you're currently doing and why we probably suggest you solve it and then go sell the mechanism is because of all the companies that we've worked with, some of the fastest growing the fastest case studies are when someone already has experience in a niche, and we just essentially go back and sell to the niche that they have experience with.
1:59:11So we had John and Jemima we worked with last year. They had been running a studio, a gym, EMS, electro muscle stimulation studio, scale it to 7 figures.
1:59:21But as you guys know, it's really hard to run these businesses, so they shut them down and entered the online space. And they came to us when they were interested into AI and how they can incorporate into their business. And we said, hey.
1:59:33By the way, we're happy to put together an offer to help other studios, you know, show you guys the AI systems to implement it to their business, and you guys can run the playbook that you guys have. And we launched their offer, booked eight sales calls, nine sales calls in the first few weeks, four weeks, and they closed five clients out of the eight sales calls they got on.
1:59:53And they built a 25 k a month business in four weeks. Try to make 25 k a month.
2:00:00I try to add an extra 25 k per month in a service based business that's physical, and you're going to crumble. But in an online business, you are not capped, if it's AI enabled.
2:00:12So I would like to double down on this. Next thing is if you are, uh, busy, you don't have time to manage your leads as they come in, and you know you know you you know that you're not necessarily gonna be able to take care of speed to lead, we're gonna be placing an AI setter as a bonus into your business.
2:00:29What this means is you could be at work, you could be busy, you could be on client calls, you could be on all of these, um, whatever keeps you busy, and we're gonna plug in AI WhatsApp, uh, etcetera, an AI SDR that reaches out to all of your leads.
2:00:42How does it feel to have that thing just kind of like a blind. It's so great. Like, you know how to do shit, bro.
2:00:48Right? Yeah. Like, literally, I don't have my WhatsApp notifications on
2:00:52during, like, work times, like, three to maybe six. So have no idea this is going on. And the next thing you know, my Gmail notifications are on.
2:01:01I'll get a notification. Oh, so and so is booked in. And I'm like, yo.
2:01:05What's going on? What's going on? Like, this is the few it's so crazy.
2:01:09Like, I'll literally be sleeping or doing something crazy, and then I'll wake up and be like, oh, I've got three appointments booked in in the in the coming days. It's yeah.
2:01:18This client works in mergers and acquisition, and we build this AI kinda, like, setter to essentially handle all the leads that were coming from ads, book them in automatically without him, you know, literally even knowing what's happening. And what's cool about this is that if they no show to your appointment, the AI will reengage them and rebook them on your calendar without you even noticing it.
2:01:39So this means that all the leads get booked with an AI agent for on your behalf. Next bonus is before we built our operating system, we were building a lot of different AI SDR agents, a lot of systems that we actually manually build into these businesses, and you're gonna get access to our library of these AI solutions so that you can plug and play them into your client's businesses.
2:02:02These are already prebuilt. You don't have to figure out anything. And this is, like, systems that you wouldn't have to pay an integrator for, like, $7,000 here, $7,000 there, pay someone $5,000, $6,000.
2:02:14So you get to just skip all of this and just have it prebuilt, and you just have to implement them. But the biggest challenge everyone will face is not knowing how to integrate most of these AI systems themselves.
2:02:24So as we were preparing for this workshop, we started training AI systems integrators.
2:02:30So for the first movers, the first three people, you guys are gonna get access to our pool of AI integrators that will essentially implement the systems on your behalf for your clients. All you have to focus on, go close deals, get on sales calls, close clients, charge them 5,000, $9,000, and then just let us know and get an AI, get the entire thing implemented for a thousand dollars, $1,500, and you get to keep all the, you know, fifty, seventy, 80% margins, and you don't have to worry about fulfillment.
2:03:00Clients prefer this because what that this allows them to do is they're able to go into verticals that they may not necessarily have experience in. They get to skip the need to hire a contractor on Fiverr or Upwork that they do not trust, and they just leverage our proven systems and our process of implementing them, and it's done for them.
2:03:19Bonus number six, you're gonna get access to our head of engineering. Only three people.
2:03:26Of course, this is we can't necessarily offer this to to everyone. As most of you guys know, if you guys have spent a lot of time on AI, the gap isn't necessarily AI. It's the architecture.
2:03:35Nobody's teaching founders how to break a workflow into skills, sequence those skills into a recipe, set the criteria, and actually be able to have autonomous work. Austin, our head of engineering, gets on a call with you personally, maps out your operations, identifies every workflow that's eating up your time, scores them by leverage and automation potential, then builds you a personalized road map, which workflows to turn into recipes first, what build what the sequence build looks like, where the highest leverage seats, and how to get from where you are to a fully agentic operation.
2:04:07This is the same road map that a consulting firm will probably charge you $10.25 k. You're gonna get it as a bonus, and you're gonna walk away from the session with a clear prioritized map of your entire operation and exactly what to focus on first.
2:04:21And last but not least, the first three people to sign up get a one on one call with me after you have put together your offer, once you have lead flow, once you have clients no.
2:04:31Once you have appointments so that I can actually go deeper on your current bottlenecks and help you, um, see the next phase. Last but not least, we have a guarantee, of course.
2:04:42If you're considering working with us, it's probably because you already know that the way you're operating today has to change. You're fully convinced that AI isn't a trend. It's the future operating layer for how real businesses is built and scaled.
2:04:53And at this point, belief isn't a risk anymore. Execution is. Even with the right platform, with the right playbooks, and the right opportunity, there is still one fear that most people never say out loud, which is what if I don't pull it off?
2:05:06Not because the system doesn't work, not because the opportunity isn't there, but because execution can break down. Instead of a standard money back guarantee, we created something different.
2:05:18No one will make sense of investing to work with us if what they care about is 7,800. Most people will make that bet because they care about the potential that can occur from us becoming a partner and serving them. So what we want to do is a refund doesn't move you forward.
2:05:34Results do. So what we want to guarantee is that after we've put together your offer, gotten you the lead flow, gotten you sales, if in the first four weeks of work implementing in ninety days, you have not made back your investment, we do not disappear.
2:05:51We do not refund you. Instead, we step in and close the leads and the appointments for you. If you're struggling with generating leads, we step in and get you the leads for you.
2:06:03What this allows us to do is it allows us to not give up on the customer, on the client, just because there is a bottleneck that they are struggling with and that they can't figure out. And the reason why this a lot this is this a lot this is doable is because 80% of everything that we build can be completed in less than twenty four to forty eight hours, and the only thing that makes this process take longer is, like, building the system to warming up the accounts.
2:06:27But once everything is set up, we have access to a library of almost a thousand deals that are closed. If you're struggling with Legion, we come in, take care of Legion. If you're struggling with appointments, we just come in, take care of appointment setting.
2:06:38If you're struggling with implementation, let's see what the bottleneck is, and let's put someone in to solve it for you and remove you from costing yourself the success that you've been looking for. And, of course, we're willing to take the risk because all we need to do is get you one client worth 7.8 k to make back your investment, which we're capable of doing in twelve weeks easily.
2:07:00Okay? All of this either. Ninety days, four weeks, we put together the infrastructure, nine, eight weeks of optimizing it.
2:07:07If in ninety days you haven't made back your ROI, what's the bottleneck? What's the constraint in your business?
2:07:13Perfect. Move out the way. You're not able to close deals?
2:07:15Cool. Let's put a closer who can actually sell this. It was already sold this infinite amount of times.
2:07:19You're struggling with lead gen? Perfect. Move away.
2:07:22Let's manage your ads. You're struggling with appointment setting? Perfect.
2:07:25What's going on here? Let's put together either a setter or an AI agent that takes care of all of your appointments. We want to fully make it unreasonable for people now to achieve the outcome that they invested for, Not just treat everybody with these crazy guarantee claims, which is like, oh, if you don't make money or money, we we you we're gonna pay no.
2:07:45No. It's like, we're not gonna give up. We're gonna work and get the work done that you initially invested and took the risk for.
2:07:54Right? And that's how we do business, and we wanna get everybody having agents, all the workload on cook. And the only way to do that is to help you make money and become successful, and that becomes inevitable for us to actually hit our long term goal.
The Hook

The bait, then the rug-pull.

Serge Gatari opens not with AI but with a bet: quitting a $30k-a-year job in 2020 because keeping it was the real cost. The promise that follows is unusual for the genre, instead of showing you how to make money with AI, he says he will show you how to avoid failure, because he learned to win by avoiding failure long enough that he won by default.

Frameworks

Named ideas worth stealing.

09:20list

The Three Problems of Going AI-Native

  1. Sell for tens of thousands what anyone can access free or for $20/month
  2. Find the market already paying for the outcome instead of guessing
  3. Get agents running 90% of fulfillment so clients pay more the less you work

The three bottlenecks the whole masterclass is structured to solve, stated up front.

Steal forstructuring any webinar or sales letter around the three objections that block the buyer
11:40concept

The Competence Fallacy (Intelligence Trap)

Humans were trained that intelligence and hard work are the special asset. In the AI era intelligence is abundant, so the untrained human becomes the constraint. Infinite leverage times a person who only knows one game just fails faster.

Steal forany positioning that needs to reframe why smart, hardworking people still struggle
21:40list

Finding the Truth

  1. Where is money already being spent (high market-viability niche)
  2. What is the level of AI interest over the last 12 months (demand growing faster than supply)
  3. What is the most important problem to solve for that market
  4. Who is already selling to this niche and how

The four-question research filter that must be answered before entering any market or spending a dime.

Steal forvalidating any new offer or niche before building anything
35:00list

The Leverage Model (Hormozi breakdown)

  1. Serve businesses, not consumers
  2. Sell a sophisticated, non-commoditizable solution
  3. Build it once and deliver in a leveraged way
  4. Acquire clients in a leveraged way (ads)

The four conditions that took Hormozi from bankrupt gyms to $17M profit, and Serge from a commodity agency to $1M in 90 days.

Steal fordeciding whether a business model can actually scale or will trap you
1:05:50model

Closed-Loop vs Open-Loop Systems

AI ships software because coding is a closed loop it can self-test and self-verify against a universal rule. Business is an open loop with no universal right answer, so agents need a harness plus encoded judgment to be useful.

Steal forexplaining to any audience why AI builds apps but does not yet run businesses
1:08:20list

Harness + Encoded Context

  1. Harness: an orchestration layer that verifies each agent action before the next runs
  2. Encoded context and playbook: your judgment captured as skills and recipes

The two missing pieces that make agents able to run a business instead of just generating excitement.

Steal fordesigning any agent system that needs to produce real outcomes, not demos
45:00concept

The Slavery Flywheel

Commodity service to thin margins to inability to hire smart people to worse client results to churn to endless client replacement. The structural trap most agency owners never escape.

Steal fordiagnosing why a service business is stuck no matter how hard the owner works
1:38:20list

The Four-Phase Cohort Path

  1. Phase 0: align goals, market, positioning; set up workspace and experts
  2. Phase 1: pick the right game using research and the database
  3. Phase 2: build the offer, acquisition, AI creatives and ad engine
  4. Phase 3: extract skills, build recipes, deploy AI employees across operations

The structure of the paid offer, which doubles as a generic build sequence for an AI service business.

Steal forsequencing the build of any AI-native service business from zero
CTA Breakdown

How they asked for the click.

VERBAL ASK
1:35:15product
“Book a call / put down a refundable $1,000 deposit to lock one of five cohort seats. $7,800 setup plus 15% of upside today; reverts to $15,300 plus 15% after five partners or midnight.”

Disclosed price, buyer, and product up front in the first ten minutes, then taught real frameworks for ~90 minutes before the ask, which lowers resistance. The close stacks scarcity (five seats), urgency (midnight), a deposit mechanic, and a performance guarantee. Heavy but consistent with the transparent framing promised early.

MENTIONED ON CAMERA
06:00productTricookAI / Cook AI (trycook.ai) ↗
06:00productclientacquisition.io ↗
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
OTHER LINKSAlso linked in the description.
Storyboard

Visual structure at a glance.

cold open
hookcold open00:00
transparent pitch
promisetransparent pitch05:36
why everyone fails
valuewhy everyone fails12:42
the truth
valuethe truth23:13
Hormozi leverage
valueHormozi leverage33:58
leverage payoff
valueleverage payoff53:06
why AI can't run a business
valuewhy AI can't run a business1:06:29
AI employees
valueAI employees1:15:19
cooking or cooked
valuecooking or cooked1:24:42
the offer
ctathe offer1:35:15
guarantee and close
ctaguarantee and close2:06:28
Frame Gallery

Visual moments.

cold open00:00Frame at 02:04 from How to Build a 1-Person AI Business in 2026 (Free Course)02:04Frame at 03:54 from How to Build a 1-Person AI Business in 2026 (Free Course)03:54transparent pitch05:36Frame at 06:56 from How to Build a 1-Person AI Business in 2026 (Free Course)06:56Frame at 08:48 from How to Build a 1-Person AI Business in 2026 (Free Course)08:48
cold open00:00Frame at 02:04 from How to Build a 1-Person AI Business in 2026 (Free Course)02:04Frame at 03:54 from How to Build a 1-Person AI Business in 2026 (Free Course)03:54transparent pitch05:36Frame at 06:56 from How to Build a 1-Person AI Business in 2026 (Free Course)06:56Frame at 08:48 from How to Build a 1-Person AI Business in 2026 (Free Course)08:48Frame at 10:24 from How to Build a 1-Person AI Business in 2026 (Free Course)10:24why everyone fails12:42Frame at 13:37 from How to Build a 1-Person AI Business in 2026 (Free Course)13:37Frame at 14:25 from How to Build a 1-Person AI Business in 2026 (Free Course)14:25Frame at 16:13 from How to Build a 1-Person AI Business in 2026 (Free Course)16:13Frame at 18:25 from How to Build a 1-Person AI Business in 2026 (Free Course)18:25Frame at 20:01 from How to Build a 1-Person AI Business in 2026 (Free Course)20:01Frame at 22:14 from How to Build a 1-Person AI Business in 2026 (Free Course)22:14the truth23:13Frame at 24:34 from How to Build a 1-Person AI Business in 2026 (Free Course)24:34Frame at 26:24 from How to Build a 1-Person AI Business in 2026 (Free Course)26:24Frame at 27:30 from How to Build a 1-Person AI Business in 2026 (Free Course)27:30Frame at 29:46 from How to Build a 1-Person AI Business in 2026 (Free Course)29:46Frame at 30:50 from How to Build a 1-Person AI Business in 2026 (Free Course)30:50Frame at 32:14 from How to Build a 1-Person AI Business in 2026 (Free Course)32:14Hormozi leverage33:58Frame at 35:15 from How to Build a 1-Person AI Business in 2026 (Free Course)35:15Frame at 37:37 from How to Build a 1-Person AI Business in 2026 (Free Course)37:37Frame at 39:15 from How to Build a 1-Person AI Business in 2026 (Free Course)39:15Frame at 41:26 from How to Build a 1-Person AI Business in 2026 (Free Course)41:26Frame at 41:43 from How to Build a 1-Person AI Business in 2026 (Free Course)41:43Frame at 44:03 from How to Build a 1-Person AI Business in 2026 (Free Course)44:03Frame at 45:25 from How to Build a 1-Person AI Business in 2026 (Free Course)45:25Frame at 47:09 from How to Build a 1-Person AI Business in 2026 (Free Course)47:09Frame at 48:33 from How to Build a 1-Person AI Business in 2026 (Free Course)48:33Frame at 49:41 from How to Build a 1-Person AI Business in 2026 (Free Course)49:41Frame at 51:24 from How to Build a 1-Person AI Business in 2026 (Free Course)51:24leverage payoff53:06Frame at 55:55 from How to Build a 1-Person AI Business in 2026 (Free Course)55:55Frame at 56:52 from How to Build a 1-Person AI Business in 2026 (Free Course)56:52Frame at 57:44 from How to Build a 1-Person AI Business in 2026 (Free Course)57:44Frame at 59:37 from How to Build a 1-Person AI Business in 2026 (Free Course)59:37Frame at 61:23 from How to Build a 1-Person AI Business in 2026 (Free Course)61:23Frame at 62:41 from How to Build a 1-Person AI Business in 2026 (Free Course)62:41Frame at 64:53 from How to Build a 1-Person AI Business in 2026 (Free Course)64:53why AI can't run a business66:29Frame at 68:05 from How to Build a 1-Person AI Business in 2026 (Free Course)68:05Frame at 69:42 from How to Build a 1-Person AI Business in 2026 (Free Course)69:42Frame at 71:18 from How to Build a 1-Person AI Business in 2026 (Free Course)71:18Frame at 72:54 from How to Build a 1-Person AI Business in 2026 (Free Course)72:54Frame at 75:03 from How to Build a 1-Person AI Business in 2026 (Free Course)75:03AI employees75:19Frame at 77:21 from How to Build a 1-Person AI Business in 2026 (Free Course)77:21Frame at 78:39 from How to Build a 1-Person AI Business in 2026 (Free Course)78:39Frame at 80:48 from How to Build a 1-Person AI Business in 2026 (Free Course)80:48Frame at 82:54 from How to Build a 1-Person AI Business in 2026 (Free Course)82:54cooking or cooked84:42Frame at 85:22 from How to Build a 1-Person AI Business in 2026 (Free Course)85:22Frame at 87:19 from How to Build a 1-Person AI Business in 2026 (Free Course)87:19Frame at 88:55 from How to Build a 1-Person AI Business in 2026 (Free Course)88:55Frame at 90:32 from How to Build a 1-Person AI Business in 2026 (Free Course)90:32Frame at 92:07 from How to Build a 1-Person AI Business in 2026 (Free Course)92:07Frame at 93:47 from How to Build a 1-Person AI Business in 2026 (Free Course)93:47the offer95:15Frame at 97:35 from How to Build a 1-Person AI Business in 2026 (Free Course)97:35Frame at 98:02 from How to Build a 1-Person AI Business in 2026 (Free Course)98:02Frame at 100:08 from How to Build a 1-Person AI Business in 2026 (Free Course)100:08Frame at 101:32 from How to Build a 1-Person AI Business in 2026 (Free Course)101:32Frame at 103:20 from How to Build a 1-Person AI Business in 2026 (Free Course)103:20Frame at 104:12 from How to Build a 1-Person AI Business in 2026 (Free Course)104:12Frame at 106:33 from How to Build a 1-Person AI Business in 2026 (Free Course)106:33Frame at 108:53 from How to Build a 1-Person AI Business in 2026 (Free Course)108:53Frame at 109:53 from How to Build a 1-Person AI Business in 2026 (Free Course)109:53Frame at 112:03 from How to Build a 1-Person AI Business in 2026 (Free Course)112:03Frame at 112:57 from How to Build a 1-Person AI Business in 2026 (Free Course)112:57Frame at 114:25 from How to Build a 1-Person AI Business in 2026 (Free Course)114:25Frame at 115:43 from How to Build a 1-Person AI Business in 2026 (Free Course)115:43Frame at 118:18 from How to Build a 1-Person AI Business in 2026 (Free Course)118:18Frame at 119:22 from How to Build a 1-Person AI Business in 2026 (Free Course)119:22Frame at 120:37 from How to Build a 1-Person AI Business in 2026 (Free Course)120:37Frame at 123:18 from How to Build a 1-Person AI Business in 2026 (Free Course)123:18Frame at 124:10 from How to Build a 1-Person AI Business in 2026 (Free Course)124:10guarantee and close126:28Frame at 126:59 from How to Build a 1-Person AI Business in 2026 (Free Course)126:59
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8 Hard Success Truths

A 12-minute practitioner breakdown of eight principles that separate people who accumulate wins from people who chase them.

June 7th
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