15:27Rick Mulready · Tutorial
This Finally Fixes the Most Annoying Thing About Claude
A 15-minute tutorial on the /goal command: how to hand Claude a project, walk away, and come back to it done.
May 28thThe argument in one line.
Hermes turns your existing AI subscription into a persistent business operating system that gets sharper every time you use it, eliminating the manual upkeep that causes most AI setups to fail.
Read if. Skip if.
READ IF YOU ARE…
- You have organized business context for AI but still re-explain your situation every new session.
- You run a one-person or small-team online business and want AI that accumulates knowledge about you rather than resetting.
- You live in Obsidian, Slack, or Telegram and want AI that works inside those tools.
- You want AI to handle multi-step projects autonomously without micromanaging each step.
SKIP IF…
- You want a browser-based SaaS solution -- Hermes requires installing and running a local agent via terminal.
- You are not already paying for a Claude, GPT, or similar AI subscription.
The full version, fast.
Most people set up AI with business context once, then end up babysitting it -- re-feeding information, reminding it what they want, doing their own upkeep. Hermes is a free local agent that eliminates that loop: it builds memory as you work, separates verified evidence from unverified claims, and executes full multi-step projects autonomously via Slack or Telegram. Seven use cases covered: turning one idea into a month of content in 30 seconds, pricing a new offer through competitive research, running Kanban projects end-to-end, acting as a strategic advisor with full business context, building a personal Obsidian dashboard, running evidence-aware research, and delegating tasks from your phone to come back finished. Core argument: most AI setups fail not because the AI is weak but because memory resets every session -- and Hermes is the persistent memory layer that fixes that.
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00:00 – 01:29
01 · Why You Are Still Babysitting Your AI
Problem setup: even after organizing context, you are still doing the upkeep. Hermes introduced as the agent that takes that job off your plate.
01:29 – 04:50
02 · Use Case 1: One Idea to a Month of Content
Demo in Slack: one sentence prompt returns title options, YouTube description, LinkedIn post ideas, newsletter section, and CTA in under 30 seconds. Works because Hermes knows your business.
04:50 – 06:12
03 · Use Case 2: Offer Research and Pricing
Hermes analyzes two competitor URLs, compares to existing offer, returns tier structure, ICP, and executive recommendation -- tailored, not generic.
06:12 – 08:27
04 · Use Case 3: Self-Managing Kanban Projects
Hermes Kanban plugin demo: drop a goal into Triage, Hermes creates sub-tasks, moves them through columns, logs outputs to Obsidian, all without manual project management.
08:27 – 10:19
05 · Use Case 4: Always-On Strategic Advisor
What are my top 3 priorities this week? Hermes reads files and returns context-aware priorities including scheduling advice based on known preferences and constraints.
10:19 – 12:32
06 · Use Case 5: Custom Business Command Center
Hermes builds a full Obsidian Kanban dashboard from scratch -- project pages, tasks, status, due dates, notes, links -- all generated via research, not manual entry.
12:32 – 15:16
07 · Use Case 6: Evidence-Aware AI Researcher
Researcher role separates verified evidence from unverified claims, writes findings to Obsidian so every future AI session starts from a smarter base.
15:16 – 17:05
08 · Use Case 7: Phone-to-Desk Async Delegation
Prompt from Telegram on the phone, walk away, return to a finished newsletter draft in your voice with subject lines and preview text already written.
Lines worth screenshotting.
- Hermes runs on whatever AI subscription you already pay for -- it is an agent layer that adds memory and autonomy, not another monthly fee.
- Most AI setups fail not because the AI is weak but because memory resets every session -- persistent memory is the missing infrastructure.
- When Hermes does research, it tracks evidence vs. claims separately; AI that summarizes confidently can make weak signals sound certain.
- The value of an AI research session is not the summary you get today -- it is that tomorrow your AI starts from a smarter baseline.
- Asking a memory-aware agent your weekly priorities produces context-specific output; asking a blank AI produces generic advice.
- Dropping a project goal into Hermes Kanban means sub-tasks, sequencing, and execution all happen without you project managing.
- Delegating from your phone and returning to finished work at your desk is what makes an AI agent feel like a team rather than a tool.
- A 30-second prompt to a memory-aware agent outperforms a two-hour AI session that forgets everything when you close the tab.
- The agent builds shortcuts from the way you work -- so it does not just know your business, it gets better at running parts of it over time.
- Most entrepreneurs use AI like a slot machine: one prompt, one answer, move on. An operating system is what replaces that pattern.
What persistent AI memory actually changes.
WHAT TO LEARN
The difference between AI that helps once and AI that compounds is not the model -- it is whether the system remembers what it learned about you.
- Organizing your business context in a structured folder (voice, audience, offers, ICP) is the required foundation -- without it, every AI response is generic even when the model is powerful.
- A memory-aware agent changes the ROI of research: findings written to a persistent vault make every future session smarter, so value compounds rather than evaporating when you close the tab.
- Separating verified evidence from unverified claims in AI research prevents confident-sounding summaries from overstating weak signals -- a distinction that matters most for business decisions.
- Delegating to an agent that knows your business means giving a sentence of context instead of a paragraph of background every time -- the setup cost is paid once, not per session.
- The strategic advisor use case works because the agent already knows your constraints (schedule, priorities, goals) -- output quality is a direct function of accumulated context.
- Running projects through a Kanban-style agent loop turns a single goal statement into a finished deliverable without micromanagement -- the agent creates sub-tasks, sequences them, executes, and logs outputs.
Terms worth knowing.
- Hermes Agent
- A free open-source AI agent that runs locally, connects to your existing AI subscription, and builds persistent memory about your business as you work.
- Information Hierarchy
- A structured folder containing all business context -- voice, audience, offers, ICP, pricing -- that Hermes reads from to produce business-specific rather than generic outputs.
- Evidence Verification Queue
- A Hermes researcher output that separates confirmed facts from unverified claims, preventing AI from presenting weak signals with the same confidence as proven data.
- Operator Brief
- The summary Hermes generates after a research run: what was found, what is verified vs. unverified, content opportunities, and recommended next actions.
- ICP
- Ideal Customer Profile -- the specific description of the customer most likely to buy and benefit from an offer, including demographics, pain points, and buying triggers.
Things they pointed at.
10:19toolObsidian
02:06toolSlack
02:14toolTelegram
Lines you could clip.
00:28
“Hermes doesn't sit around waiting for you to feed it.”
08:27
“You're not the project managing anymore. You're just saying what you want done.”
12:41
“Most people use AI like a search box. I want something different. I want my business to get smarter over time.”
15:13
“Tomorrow's AI for me works smarter than today's version.”
15:31
“Most entrepreneurs are using AI like a slot machine instead of building an actual operating system.”
Word for word.
Read-along
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metaphoranalogy
00:00So a lot of you probably already try to get your business organized for AI. You know, your goals, your offers, your audience, how you like things done all in one place so the AI actually has your context. And if you've done that, great.
00:12That's exactly the right foundation to have. But here's the next problem that you're gonna run into. Even when you've organized everything, you're still the one doing the upkeep.
00:22You're updating it, you're keeping it tidy, you're reminding the AI to go use something every single time. Well, now there is a perfect solution for that. I've been testing a free AI agent called Hermes, and it's the first thing I've used that takes the whole job off of your plate.
00:38Hermes doesn't sit around waiting for you to feed it. As you work, it figures out what's worth knowing about you and your business. It keeps that organized on its own and it pulls up exactly what it needs in the moment.
00:49You're not managing any of it. And it goes further than that.
00:52Essentially, it builds its own little shortcuts out of the way that you work. So over time, it doesn't just know your business, it actually gets better at running parts of it for you. And the best part, it's completely free.
01:05And it runs on the AI subscription you're probably already paying for. So in this video, I wanna walk you through seven mind blowing use cases for it.
01:13Everything from running your own projects, to building your own dashboard, to handling research that you would normally pass off to somebody on your team.
01:22And don't worry, none of this is technical. If you can send a message and follow a couple of steps, you can do everything I'm about to share with you. Okay.
01:29For use case number one, this is something that I think every single one of us deals with, and that's taking one idea and turning it into a whole week's worth of content or a whole month or a quarter. Normally, that's, you know, you've got the idea, then you gotta go research it, find the right angles, outline it, write the newsletter, draft the social post.
01:46That's an entire afternoon or day or even week. What I do now is I just hand Hermes the one idea and it splits the work into a little team where each piece has its own clear job, and then they go do it. One researches, one finds the angle, one outlines, one repurposes it, one writes the post, all of that from a single idea.
02:06So check this out. So right now, I run Hermes through both Slack and Telegram.
02:12So I have Telegram right here. They just now, by the way, have a desktop app that they just rolled out.
02:18Literally, the day that I'm recording this, they just rolled out a desktop app. I like to do it in Slack because I find it easy to copy and paste if I need to store stuff or let a team member know or something like that.
02:29So here's what we're gonna do for this first use case. So I'm gonna I'm gonna tell Hermes, I'm recording a YouTube video about seven practical Hermes agent use cases for entrepreneurs, is what I'm doing right now. Find out the best angle for this YouTube video.
02:42And then I'm asking it to create a complete marketing package from the topic. So title options, YouTube description, five LinkedIn post ideas, one newsletter section for what I'm seeing.
02:53So that what I'm seeing section that it knows about from my newsletter, that's because I've told it and taught Hermes about my business and the newsletter that I send out every Sunday. So it is taking all that memory into account.
03:04Remember, this is getting smarter and smarter and smarter, and it knows so much about your business. It can be so helpful.
03:11Charles, by the way, is my marketing agent in Hermes. So right now, I currently have a marketing agent, also a sort of general overall agent that I like to call Alex.
03:23Okay. In literally thirty seconds, it's done all of that research and written out the content piece that I've asked it for.
03:31So it's telling me what the best angle of the video should be and then it gives the different use case ideas. It's given me title options for the video. It's given me its pick, writing the YouTube description.
03:44Here are five LinkedIn post ideas. Idea one, idea two.
03:48Then remember we asked it for the newsletter section for what I'm seeing. And then finally, a simple CTA to the AI playbook community that I could use within the video.
03:59And again, all I did was I asked it for what I wanted it to do. I wasn't super specific on any of it. The reason being is because Hermes gets smarter and smart, has this amazing memory and I've taught it about my business.
04:13If you watch my information hierarchy video that I did last week, it's just reading off of that information in my folder structure on my computer that has all the information about me, my business, my voice, my audience, my offers, my pricing structure, my ICP, etcetera. And Hermes just knows all of this stuff because I pointed Hermes at that information, and now everything that Hermes has given me is super, super relevant and helpful to my business.
04:39And by the way, I'm gonna have all the use cases, the prompts I use, and everything that we're talking about here in this video downloadable for you so you can just copy it and use it yourself. I'll link to it in the description below. Okay.
04:49For use case number two, I'm literally in process right now of putting together a new offer. And instead of guessing on it or paying somebody to, you know, go do the research and figure out pricing structure and comparables and all that stuff, I had Hermes go look at what everyone else in my space is charging and offering compared against what I was building and had already built, and then actually come back to me with a recommendation like how to position it, what to charge, the whole structure of the offer.
05:16As I said, I'm considering creating a cohort program. I'm giving you two URLs of two programs that are vastly different in pricing. I want you to analyze those offers, compare them to my agent playbook challenge that I just did, and give me a recommendation on what I might create as a standalone offer in my own business.
05:33Make sure you ask me any questions you're not clear on before doing this. And then literally after about five minutes, this is the output that it gave me.
05:39It gave me the stand alone offer recommendation and then gave me the executive recommendation, a quick summary, ICP, broke down week by week, and then gave me a full pricing recommendation structure, tier structure.
05:52Structure. And again, I gave it basically a couple of sentences.
05:55It already knows my business so it could tailor the whole thing to me instead of handing me some generic advice. So before you go pay somebody to help you position or price your next offer, I'd at least run through this first and you totally might not need to hand it off to somebody or pay somebody else to do it.
06:12Okay. Use case number three. And honestly, this might be my favorite of the seven use cases I'm sharing with you here today.
06:17So you can hand Hermes an entire project and basically let it run itself. K. So check this out.
06:23This is the Hermes agent actual dashboard. So this is not something that I built. Now they have a plugin.
06:30There's a Kanban plugin, which is what you're looking at here. And why this is cool because I can put something into the triage section here and then Hermes takes over.
06:39So what we're gonna do here is click on the plus button under under triage and I'm gonna tell it that I want it to and I've not done this before. So I'm gonna tell it, we're gonna do it live right here.
06:49So I'm gonna say create a better reason to choose the AI Playbook annual plan. Then I'm gonna click go. And as you can see here, it's starting to move through the different, uh, status columns here.
06:59So as you can see here, if you look through the to do column, it says create a better reason to choose the AI Playbook annual plan. So it's created a task under the to do column.
07:08Wrote the annual plan or write the annual plan reason to choose copy. Then you can look over here under in progress. It says audit the current AI Playbook annual offer angle.
07:19And then it says research annual plan conversion hooks. So it's doing all of this all on its own. Okay.
07:25And then as you can see here, it just moved down to the done column. So it audited the current AI playbook annual offer angle. Now it has moved the research annual plan conversion hooks that's in progress.
07:37So if I click on this and I scroll down here, number one, it has the description of the task that it created all by itself. And then if I go down to the bottom here, it'll tell me what the output was from that particular task.
07:51And also, if you look closely here, it'll tell you what skills it invoked all by itself. And then, again, you can see here where it goes through the audit.
08:00And also it tells me where it put it into my Obsidian. So now I can go look at this in Obsidian.
08:08It just carried all this information over there. And it keeps working its way through the entire project that way. So you're not the project managing anymore.
08:16You're just saying what you want done and Hermes handles the steps and it moves it through the entire project and it breaks it down by itself into individual steps within the overall project. Alright.
08:27So use case number four and this is where having all of your context in one place really really pays off because Hermes already knows your business, your goals, your priorities, all of it. So you can basically use it as a strategic adviser.
08:41So let's do this in Telegram. Let's just say that you're off getting coffee somewhere. And again, I'm gonna show you on my computer on Telegram, but obviously you can pull it up on your phone as well.
08:51And so I'm just gonna speak to it. Based on everything you know about me, my business, what my goals are, where I'm at right now, what are the three highest leverage things that I should focus on this week?
09:04So it's gonna take its body of knowledge about you and your current situation. Again, the more you're using it, the smarter it's getting. And so you can see here it's invoking different skills, reading different files about the business, and then it'll give me my three priorities.
09:19Okay. And here it is. Again, this is this is dead on for me.
09:22So finish the start here path for my community. We're just revamping it. Record this YouTube video.
09:29Top three things for the week and then it's also telling me where it recommends I start. And you can see here your focus block sixty minutes in the morning because it knows that I am freshest in the morning with my ADHD brain.
09:45I work better in the morning. That's when I'm freshest. That's when I'm gonna get more things done.
09:49That's my magic time. And it knows that about me. And then let's just say that I wanted Hermes to start working on the cohort offer that I have here.
09:57I could have it create a landing page for me. I could have it write sales page copy for me just just by telling it, let's start creating the sales page, the one page offer based on the above structure that you've given me. And then it will go and do it.
10:10And I can just start assigning things based off of these priorities. And that's the thing a regular AI chat just can't do for you because it's starting from scratch every time you talk about it. Alright.
10:19Use case number five. You can have Hermes build your own dashboard for you, like a command center for your whole business. And I mean built completely from scratch just by talking to Hermes.
10:29And so here is my dashboard. Here's my command center. And I had Hermes build it for me inside of Obsidian because Obsidian for me is my one source of truth.
10:39I have all the projects in there, context, all of my to dos. So I've given Hermes access to my Obsidian via my VPS.
10:47And so it's able to pull all of these things together really, really quickly. And so here's my to do, my in progress, my block. So it's a Kanban board for that I've created for my own stuff.
10:57This is different from the Hermes Kanban board that I show you in use case number three earlier. So for example, create the money math one pager with current AIP numbers or or define the weekly repurposing flow.
11:11So it's in progress right now. So I can click on this, and it goes to the particular project page. And it has all the details of that particular project as well as each of the tasks that are assigned within that project.
11:27You can see here it has the status. I can come in here and set due dates, or I can better yet, I can tell Hermes what the due dates are. And I can also assign these specific tasks to Hermes.
11:39Right? And so if I come back out here, I really like this because, again, it is all in one place, and it knows my business. It's categorized.
11:47Like, for example, right here, export active subscribers from kit. We're waiting on this for somebody on my team to do it or or myself to do it. So I can click on this, and the project is within the Beehive or the Kit Beehive migration.
12:02So Hermes created this entire plan step by step. I didn't write any of this.
12:07It did it via research. It's given me all the notes and links to specific pages. So all of this is is in one place.
12:15And I love it. I just live out of this dashboard here, making sure that I know exactly what's going on, what needs to happen, what do I need to do, what can I assign to different agents in Hermes here that I've set up, also to people on my team, etcetera? One central dashboard.
12:31It's really, really good. Okay. Use case number six.
12:33This is one of my favorite use cases because it shows where all of this starts to get really, really interesting when it comes to the Hermes agent. Most people . Right?
12:43They ask a question, get an answer, and move on. But what I want is something different. I want my business to get smarter over time, thus using Hermes.
12:51So I created an AI role that I call researcher. Its job is to watch for useful signals out there if you will, compare them against what matters in my business, and separate what's actually been observed from what's just a claim.
13:06Let me explain this because that distinction is huge. Because if AI just summarizes everything confidently, it can make weak information for example sound way more certain than it really is.
13:17So researcher keeps track of the evidence, the claims, the weak signals, and the things that still need to be verified when it's doing research for me.
13:27And then it writes all that into my Obsidian vault that I just showed you in the previous use cases. So all my other roles can use it later.
13:35So check this out. I'm gonna go over to Hermes in my Slack, and I'm just gonna type in Alex. So Alex is the name of my Hermes agent.
13:43Ask researcher to run a researcher refresh for my AI playbook business, focus on operating systems for online entrepreneurs, write the evidence verification queue, and content opportunities for me and my business to Obsidian, then bring the operator brief back here.
13:59So I'm asking it to go do a research project. But this isn't your standard research project like deep research for example. Remember, it's researching through the lens and context of my business because it knows so much about my business.
14:15Okay. It's just finished up its research. Did a very thorough research, about twenty minutes or so.
14:20So here is the brief of the research that it gave me, and now it's telling me the files where it put it into my Obsidian. So let's go check that out.
14:29And here are all the things that it just did in terms of the research, gave me a whole bunch of content opportunities. And again, here is the operator brief that it's just given me, why it matters for me, what's verified, what's not verified yet, content opportunities, recommended action.
14:45So it's telling me what I could do. I could say, alright. Hand this off to to Charles or Alexander, my marketing agent, and on to the next step.
14:53So the big takeaway here is this. The value is not that AI summarized, you know, all the research for me that I asked it to do.
14:59The value is that my business now has a place to store evidence, uncertainty, and also useful signals that it gets through the research that are relevant to me. And all of that means that tomorrow's AI, if you will, for me works smarter than today's version of the AI that I'm using.
15:16Okay. For use case number seven, we're gonna delegate real work from your phone and come back to it finished on your computer.
15:24So I might open up Telegram on my phone, and I might say something like, Alex, I just had an idea for this week's newsletter. The point is that most entrepreneurs are instead of building an actual operating system. Turn this into a draft for my audience, use my voice AI playbook positioning, and include three different subject lines, preview text, and the final draft.
15:49And then I can put my phone away. And then by the time I'm back at my desk, after I get my coffee, it's done and waiting for me. So let's open up Telegram, which is the app I was using on my phone.
15:58So I'm back at my computer now, and we'll see what it did. So gave me three subject lines right here, gives me preview text, and then has written an email here.
16:08And by the way, this is following the format of my actual newsletter. It's gone and done the research.
16:16It knows my voice. It knows my newsletter format, and it's written the whole thing.
16:22So this is the part that for me makes it feel less like a tool and more like actual help. You can be away from your desk living your life, and the work is still moving forward. Not just reminders, not just notes.
16:33Actual work is getting done. So there you have it. Seven mind blowing use cases for Hermes.
16:38And honestly, I'm just scratching the surface here. The thing I keep coming back to is that this isn't just another tool that you've gotta babysit. It actually gets sharper about your business the more that you use it.
16:49Now again, if you want all the use cases that I share with you broken down with along with the prompts and requests that I did for each of the use cases. I've linked to it in the description below. You can go ahead and download that.
17:00And again, as always, thanks so much for watching today's video. Appreciate you. See you in the next video.
The Hook
The bait, then the rug-pull.
You did the work. You built the folder. You wrote out your offers, your voice, your audience -- all so your AI would finally have the context it needs. And it helped, for a session. Then you opened a new chat and started over. Rick Mulready argues that organizing your business for AI was the right instinct, just the wrong layer -- and that Hermes is what plugs the gap.
Named ideas worth stealing.
01:11list
The 7 Hermes Use Cases
- Turn One Idea into a Full Content Machine
- Build and Price Your Next Offer
- Self-Managing Projects on Autopilot
- Your AI Strategic Advisor
- Build a Business Command Center
- AI Research With Memory
- Delegating Work From Your Phone
Seven concrete use cases for Hermes shown in the video, from content creation to async delegation.
Steal forAny video or post about AI productivity -- maps directly to a 7-ways listicle format
12:52concept
Evidence vs. Claims Separation
The Researcher role tracks what has been observed and verified separately from what is merely claimed, preventing AI from presenting weak signals with unwarranted confidence.
Steal forResearch workflows, competitive intelligence, content that cites external sources
04:11concept
Information Hierarchy
A structured folder on your computer with all business context that Hermes reads from. The foundation that makes every Hermes output business-specific.
Steal forAI setup guides, system prompt design, onboarding new AI tools to a business
How they asked for the click.
VERBAL ASK
16:33link
“I've linked to it in the description below. You can go ahead and download that.”
Soft CTA to a Kit download page with all prompts from the video. Also mentions the AI Playbook Skool community. Lead magnet first, community second. No hard sell.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
OTHER LINKSAlso linked in the description.
Visual structure at a glance.
