30:55Maria Wendt · Tutorial
The Ultimate Passive Income Business Gameplan
Maria Wendt draws her whole digital-product framework live on an iPad — one problem, one niche, one product, one platform, for one year.
January 2nd 2025The argument in one line.
A business becomes automated when exactly two systems are automated — product delivery and marketing — and getting delivery right first is what makes scaling ad spend safe instead of just amplifying a broken customer experience.
Read if. Skip if.
READ IF YOU ARE…
- You have no audience and no tech skills and want a concrete starting sequence for a digital-product business.
- You're already selling a digital product but keep fielding the same customer questions by hand instead of automating support.
- You've been avoiding paid ads because you assume they're expensive, complicated, or something you need more experience to try.
- You're stuck around $10-15k a month and can't tell why the growth that got you there stopped working.
SKIP IF…
- You sell physical products or high-touch services with real fulfillment logistics — this is built entirely around single-digital-product funnels.
- You already run profitable ads at scale with a repeatable delivery system — this is a foundational walkthrough, not an advanced one.
The full version, fast.
An automated business comes down to automating two things: delivery of the product and the marketing that sells it. Delivery gets automated by creating one digital product a single time and preemptively answering every question a customer could ask, which pushed her repeat-purchase rate to 60% against a 20-30% industry average. Marketing splits into organic (profitable but manual, tied to one person's output) and paid ads (slower to start but far more scalable); the fear that ads are expensive, complicated, or require experience first is a myth — profitable campaigns can start at $3-5 a day. The funnel that scales is one ad pointing to one $27-97 digital product with a small upsell chain, repeated and scaled rather than diversified into competing product lines.
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00:00 – 01:35
01 · Cold open: the promise
States her revenue track record ($1M in 2020 to a projected ~$4M in 2024) and the mantra: the more you automate, the more you make.
01:35 – 04:20
02 · The work-first agreement
Sets the expectation that setting up an automated business still takes real work up front, and flags that two of her paid courses will come up (both optional).
04:20 – 13:00
03 · The two things to automate: delivery + marketing
Draws the core framework on her iPad, then walks through automating delivery: create the product once, preemptively answer every possible customer question, and the 60% repeat-purchase rate that resulted.
13:00 – 17:10
04 · Two categories of marketing
Splits marketing into organic (profitable, but manual and non-automatable) and paid ads (the far more scalable, automatable option) and commits to focusing on ads.
17:10 – 21:50
05 · Busting the ad myths
Knocks down three limiting beliefs — ads are expensive, ads are complicated, you need to 'earn' the right to run them — and explains Facebook's incentive to reward advertisers who start small and scale gradually. Introduces her sister Rose, who runs the ads side of the business.
21:50 – 24:30
06 · Drawing the sub-$1M funnel
Draws the funnel: one ad pointing to one digital product priced $27-97 with small upsells, scaled by repetition. Flags the common $15k/month plateau caused by rising cost-per-acquisition.
24:30 – 27:36
07 · The $1M+ funnel and student wins
Shows the same funnel scaled roughly 10x in ad volume once past $1M, warns against launching competing products (shiny object syndrome), then reads two student testimonials ($320k in 10 months, $273k in one month).
27:36 – 30:50
08 · Course sneak peeks and sign-off
Screen-shares previews of the ads course (with Rose) and the viral digital product course, reiterates both are optional, and signs off.
Lines worth screenshotting.
- An automated business only needs two systems automated: product delivery and marketing — everything else in the business is a subset of those two.
- Preemptively answering every question a customer could have before they ask it pushed repeat-customer rate to 60%, roughly double the 20-30% industry average.
- There's no amount of clever marketing that can compensate for a bad product — fix the product before touching ad spend.
- Selling one product profitably beats launching new ones when sales stall; switching products is shiny object syndrome, not a fix.
- Organic content marketing is the most profitable channel per dollar spent but the least automatable, since it depends entirely on one person's continuous output.
- Profitable ad campaigns can start at $3-5 a day — the belief that ads require a large budget is what keeps most people stuck on organic alone.
- Facebook's ad algorithm is built to reward advertisers who start small, see results, and gradually raise spend — not to punish beginners.
- A one-product funnel priced between $27 and $97, with a small upsell chain, is the structure behind scaling from zero to seven figures.
- A common growth plateau hits around $15,000 a month, when rising cost-per-acquisition makes the existing ad set unprofitable — the fix is new ad angles, not a new product.
- Scaling past $1,000,000 in revenue looks identical to scaling to $15k a month: the same one-product funnel, just running roughly ten times more ad variations.
Two systems, automated in order, are what make a business run itself.
WHAT TO LEARN
An automated business isn't a bundle of clever tools — it's a product built once to need zero support, paired with an ad funnel built to scale without adding new products.
01Cold open: the promise
- The core mantra — the more you automate, the more you make — reframes automation as a growth lever, not just a convenience.
02The work-first agreement
- Setting up automation still takes real work; the payoff is that once the system is live, ongoing effort drops close to zero.
03The two things to automate: delivery + marketing
- Automating a business means automating exactly two things: how the product gets delivered and how it gets sold — nothing else in a business falls outside those two categories.
- Creating the core product only once and preemptively answering every question a buyer could have removes support work permanently and can roughly double repeat-purchase rate.
- No amount of clever marketing fixes a bad product — time spent perfecting the offer before scaling promotion pays off more than time spent on marketing tactics.
04Two categories of marketing
- Organic content is the most profitable channel per dollar but the least automatable, since results depend entirely on one person's continuous output.
05Busting the ad myths
- Paid ads can start profitably at $3-5 a day; treating ads as expensive or reserved for experienced business owners is a myth that keeps people stuck on manual growth.
- Ad platforms are built to reward accounts that start small and scale gradually, so there's no minimum revenue or experience level required to begin.
06Drawing the sub-$1M funnel
- A single ad pointing to one digital product priced $27-97, with a small upsell chain, is a funnel shape that scales by repetition rather than by adding new products.
- A common growth plateau appears around $15,000 a month when cost-per-acquisition rises; the fix is adjusting the ad angle, not launching a new offer.
07The $1M+ funnel and student wins
- Scaling past $1,000,000 uses the identical funnel structure as scaling to $15k a month — just roughly ten times more ad variations running at once.
- Launching a second product line when the first one stalls is a common trap ('shiny object syndrome') — mastering one offer's marketing is almost always the faster path.
Terms worth knowing.
- CAC (Cost of Acquisition)
- The average cost to acquire one paying customer through advertising; rising CAC is what stalls growth at a plateau.
- ROI / return on ad spend
- The revenue generated per dollar spent on advertising — the metric that determines whether an ad campaign is scalable.
- Organic marketing
- Growing sales through unpaid content like videos, reels, or posts, as opposed to paid advertising.
- One-product funnel
- A sales funnel built around a single core offer plus a small chain of upsells, instead of multiple distinct competing products.
- Digital product
- A downloadable or online product such as a course, template set, or PDF bundle that requires no physical shipping or per-customer labor to deliver.
Things they pointed at.
08:00videoThe Rule of the Five Ones (her own channel video)
20:00productHow We Get Our Facebook and Instagram Ads to Pay for Themselves (ads course, made with her sister Rose) ↗
22:10bookReady, Fire, Aim by Michael Masterson
Lines you could clip.
01:50
“The more I automate, the more money I make.”
10:20
“There's no amount of clever marketing that can compensate for a bad product.”
18:00
“You could have $3 in your bank account, and you should be running ads.”
24:20
“If you try to sell more than one product funnel at this point, you will flounder. You will flop.”
Word for word.
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metaphoranalogy
00:00Okay. So I run a multimillion dollar business. Most of it's automated.
00:03Some of it's not. We'll talk about it. But what I wanna do in this video is teach you how to start an automated business from scratch.
00:10So this is assuming you woke up today and decided to start an automated business. You have no followers, no tech skills.
00:19You are basically a newborn baby when it comes to automated sales. I wanna show you what to do. And the first thing I wanna say is that, really, this video is going to help you see how it's not very complicated.
00:32Um, there are parts of it that require work, and we're gonna talk about that. But in terms of tech, in terms of, um, the actual automations, it's not difficult.
00:43It feels complicated because there's so much conflicting information out there about what you should do, but the actual reality is it's not complicated. And so this is what I've learned.
00:54Right? I've I 2020, I made a million dollars. 2021, I made a million dollars, like, point five, 1.5.
01:00And then this year in 2024, I I was projected to hit 3.6, and I think we're gonna end right around 4,000,000.
01:09So we're right on track. This has been a really big year of me, like, three x ing my growth. And one of the reasons why is because I'm learning the more I automate, the more money I make.
01:20And I want you to say that with me, class. The more I automate, the more money I make. And it's a simple reason if you sit and think about it, obviously.
01:29You're having software, computers, programs, technology do the work that we used to have to do ourselves.
01:37And so I wanna get an agreement before I start giving you the, like, game plan and the, like, everything to do the what to do part. Um, I want our agreement to be, can we all agree got, like, two pages of notes here.
01:50Can we all agree that we're gonna need to work to set the automated business up? Okay? This is not a get rich quick thing.
01:57This is not a, like, push a shiny button, and we make money. If you wanna build any kind of business, automated or not, it takes work.
02:05So if we can all be on the same page that we're gonna work to set the automated business up, but we're gonna push to get it done, and then our metric is once it's up and running, we do as little work as possible.
02:19I feel like that's a fair deal. I feel like most of you watching will agree to that deal where you say, okay, Maria. I I know I'm gonna have to work to set this up.
02:26I know that businesses take work to build. I just don't wanna be working at it forever. I want it to be as automated as possible so I can work smarter, not harder.
02:33So if we're all on the same page if we're all on the same page on that, um, then I'm gonna get right into actually kind of breaking this down for you. If you have any questions as I go along, just drop them in the, um, YouTube comments.
02:46Um, I will be recommending one or two courses that I have that I sell. They're optional. There are so many things that I have for free on YouTube, for free on Instagram, for free on my email list.
02:57The only reason why you would buy a course from me is because you want me to, a, hold your hand, b, make it very, like, one, two, three, four, c, I'm teaching something that I wouldn't teach in a free content.
03:08So for the most part, um, you can follow videos like this. There's so many, and I have so many comments every single day from people who just they couldn't afford my courses, and so all they did was just watch the free content.
03:18So even though I am gonna be recommending a few courses, just understand that they're optional, um, they're nice to haves, but not need to haves. Okay. So let's let's do this.
03:31Essentially, I want you to start we're gonna talk about automations. We're gonna break it down, but before we do that, I wanna go big picture.
03:38And I've got my iPad here. We're gonna I'm gonna draw my iPad, we're gonna do this together. There's two things at its core.
03:44If you want an automatic business, there's two core things that need to be automated. Okay? So there's two things we have to automate.
03:51The first is our delivery, meaning, like, our can I spell? Delivery, meaning our product.
04:03I'm just gonna write product here. So, like, the thing we're selling and the marketing.
04:09So you have delivery and marketing. Those are the two things that need to be automated at its core. Obviously, a lot of stuff will fall under that, but at its core, when you really think about your business big picture, you need to automate your marketing, and you need to automate your selling.
04:25So you need the thing you're selling and the way you're selling it, those need to be automated. The parts of your business that aren't automated, those parts, that's where you're feeling the work.
04:34Maybe you have a delivery model where you have to do a lot of the work for the clients. That's unautomated. Maybe you have, um, a a sales acquisition method where you're, like, cold reaching out to people.
04:45That's not automatic. So we're wanting to automate marketing and the delivery. So what I wanna do is I wanna first teach you how you're going to automate the delivery.
04:54I'm at the point now where this part for me is fully automated. Okay?
05:01So Maria's delivery just gonna put Maria's delivery, fully automated.
05:07When someone pays me money, I don't have to do anything for it. I've already created the product.
05:14I've already created the systems to get it to them. I've it's done. They make the they check out, we're done.
05:21Um, there's one exception to that where I have, for sheer, like, shits and giggles, I have a, um, a little coaching group where I answer questions. I talk to my students. I'm in there every single day, um, but that is not there's no obligation to deliver on anything there.
05:37That's just for me to, like, enjoy spending time with my students, answer questions, because I actually really do like answering questions. But that is 1%. 99.99% of this is fully automated.
05:50How did I do that? How did I fully automate my delivery? Well, the first thing you're gonna do is you create the product once.
05:59Now I have a lot of videos elsewhere on why you should only be selling one product. Um, if you search my channel for the rule of the five ones, that would be the video I want you to watch on why you should if you wanna make a million dollars or more, you should only be selling one product, not multiple products. Really important stuff there, so go check that out on my channel, um, in case you don't know the rule of the five ones.
06:17Let me focus this bad boy. Oh, there we go. Focus for me.
06:22Um, you're gonna create the product once. One product, one time. I have a course that teaches you how to do this.
06:30It's called how to create a viral digital product. So, obviously, you probably know digital products are really easy, um, to make automated.
06:39There's so many reasons to create a digital product and have that be the product that you're selling. Um, there's a course that I created that teaches you, um, it helps you automate not just the actual product creation, but it also helps you with the marketing side because we create in this course, I teach you how to make a product that's so good people see it and wanna buy it.
06:59They're like, oh, yes. This is exactly what I need. Oh, and the price point is exactly perfect for me.
07:03I'm in. I'm buying it. Do you understand how much money you make when you do that?
07:07Do you understand how much easier marketing is? Do you understand how nonexistent your delivery is when you create a product right the first time? This is one of the most important things.
07:14That's why I made an entire course on it. There's no amount of clever marketing that can compensate for a bad product. And so for you as a new business owner, the thing that you should be really thinking about and spending the most time and getting 100% confident in is your product.
07:27And I think if you think about it, it makes sense. If I have a product people don't want, no matter what I do to automate the marketing, I will always struggle to make sales. That's the reality.
07:35And so that's why I took the time to make a course. I'm gonna give you a couple of tips, though, um, for this YouTube video, things that I have learned, um, that I think will help you, um, whether or not you you get the course. And I know a lot of you guys actually have that course, so in that case, watch it.
07:51Um, one of the best things you can do to really automate your delivery is to take the time and sit and think about any question a potential customer could have.
08:01So whenever I create a course, whenever I create a product, let's say I'm making, like, um, I make recently, I made, um, a bunch of content templates. Right? I sat and, like, made a bunch of content templates for reels that would go viral.
08:13I made a bunch of content templates for carousels that would go viral, stories that make you a ton of money. Like, I sat and made a lot of content that you guys could just, like, fill in the blanks for.
08:22And so as I'm sitting here making this product for you guys, I'm like, what questions could a potential customer have about these templates?
08:30Um, how do I use them? Will they work for my industry? Are they really going to make me go viral even if I have a small account?
08:37Um, I'm technically challenged. How do I make these work for me? Um, can I use them on multiple different accounts?
08:43You know, and I could just sit here and go on and on all day, and I really took the time to sit and think about and you can use ChatGPT, by the way, to, like, ask the questions this way too, ChatGPT do the thinking for you. Think about any question a potential customer could have and answer it. Preemptively answer it.
09:00I learned this the hard way because I didn't do this, and then I had all these, um, just questions from customers and, um, hey, I got this, I got that, I I don't understand this, I don't understand that, and it's really like, oh my gosh. So then what I would do is I go back and like, again, it's not on the customer, it's on me.
09:15I didn't thoroughly answer their question. So then I have to go back and add videos to my course or whatever it might be. Um, and I've learned it's just so much easier for everyone, including your customers, to to do it right the first time.
09:26And what's interesting is so our repeat customer rate, my repeat customer rate, is 60%, meaning 60% of people who buy a product from me will buy again.
09:37Do you know what our industry average is for, like, my competitors, my colleagues? 20 to 30%. So I'm at least double the average, if not triple the average.
09:48Meaning my courses are two to three times excuse me. I just ate a massive enchilada. I'm, like, still digesting that.
09:55Excuse me. My cost my courses are two to three times better or get two to three times better results than the average one. Do you think that's an accident?
10:04No. It's super intentional, um, but it's a win for you as a customer.
10:09Right? You get a product that actually delivers what it's promised. You love it.
10:12You see results. You're happy. That's the part that's good for you.
10:14The part that's good for me is your questions are fully answered, so my work after you buy the product is done. The more work you do here, the less work you'll do later. K?
10:24So we're gonna automate the delivery. Another way of saying this is like a cheesy old saying, but a stitch in time saves nine. K?
10:32So you're gonna create the product once. Now there's a lot of stuff that we can get into. I do go into this in my course where I talk about the software that you need to set this all up.
10:43Right? I talk about how to automate this so that when someone buys, they automatically get emailed the course.
10:52I talk about, um, things you should put in the first few videos of a course or in a PDF bundle if you decide to do, like, a a digital file. I talk about what you're supposed to specifically put in there and how you should build the automations so that your customer has a really good experience.
11:09That's what's in my how to create a bio digital product course. So I will put the link in the description. Again, it's optional, but it's one of those things if you're gonna spend time on anything, that's what I would be spending my time on because if you nail this, what the and the goal, this is what happens, and this is the goal, is once the customer checks out, your work is done.
11:28That's where we want you to be. We want you because then, and this is where we'll start talking about the marketing, it's fully scalable.
11:35All you have to do, once you've built that and it takes work to do that, but once you've built that, all you need to focus on is then automating and scaling the marketing. And at that point, that's where it gets really fun. That's where you start to see things like daily sales, five sales a day, 10 sales a day.
11:51We're at the point now where we're getting thousands of sales a month, and we've had a lot of time freed up to do that because we properly automated the delivery. If you don't properly automate the delivery, by the way, if you don't do this the right way, and yet you try to scale up the marketing, all you get is a bunch of angry customers.
12:10We all kinda know people in our industry who maybe don't have such a great reputation because they were too quick, and they didn't properly automate it, and they there's a difference between properly automating a good product and, like, throwing spaghetti at the wall and hoping it sticks.
12:24Obviously, you don't want that. Like, I know the people who I attract in my world. You guys are people of integrity.
12:28You wanna deliver a good product. You want happy customers. There's a lot of stuff that goes into properly automating a product so that you can then and scale that up and not worry that you're about to, like, ruin your reputation in our industry.
12:48There's two. I want to break down the marketing now. Okay?
12:54Okay. Here's the marketing. There's there's a couple of different things here that I think are important to talk about.
13:00Okay. So with marketing, there's basically two categories of marketing.
13:05Both can be automated, but one is much more automated than the other. So I'm gonna focus on one over the other today.
13:12Organic marketing and then running ads. Organic marketing, very profitable, but not very automated.
13:20And you may know that, but, um, it's fine. Like, obviously, so much of what I do is, um, I do a lot of organic marketing, but it's the least automated part of my business.
13:32It's very Maria intensive. It requires me to properly prepare.
13:36I put a ton of work into these YouTube videos. I put a ton of work into all my content. It's my most profitable, right, because it's just the cost of my time, but it's not very automated.
13:49And so what I and I talk a ton about organic content. So I thought what would be really interesting is if you are interested in a fully automated business, this is what it would look like.
14:01You would focus on ads. Ads would become your only focus.
14:05So it would basically be ads going to a and I'll kinda show you the full funnel once we build it out. Um, but if I were you and I wanted a fully automated business, I probably would not be looking at mastering organic.
14:19I just mastered organic first because I didn't know any better. I thought ads were complicated. I thought you had to spend a ton of money on ads.
14:25I had all these limiting beliefs about ads, which I'll get into. And so I sort of, like, built the business model, but more and more and more, we're scaling up my ads. We're letting ads really be the thing and email addresses that are pushing and driving the growth of the business because it's much more automated.
14:42It's that much more scalable. So I wanna talk about ads because there's so many myths I know you believe right now about ads that I believe too, and that's how I focus on organic for so long.
14:57But, again, not super automated, and I really just believe that couple of things. I believe that ads cost a ton of money.
15:05That's not true. We have students all over who are spending 3 to $5 a day.
15:13So you can profitably run ads and get sales every single day for spending $5 a day. We actually show you how to do this.
15:22Um, I'll I'll talk more about that in a minute. But for right now, I want you to release the myth, release the limiting belief that I have to spend thousands of dollars a month in order to get sales from ads.
15:36That is just simply not true. The second myth that you probably believe is that it's really complicated. I think ads, in my opinion, having mastered both, I've mastered advertising and I've mastered organic content marketing.
15:50Organic content marketing is much harder to figure out. It has many more games you have to play. You have to do all these silly things to trick the algorithm, and I'll tell you why ads are not that way.
16:01Meta, let's just assume you're running Facebook and Instagram ads, they are incentivized for you to be a happy customer. They are incentivized for you to intuitively understand how to run ads.
16:12Their business model works on people running ads to their platform, getting results, and sticking around.
16:19And I'll use myself for example. I started spending very little a day and gradually worked my way up to spending now. Like, I probably spend a $100,000 a month on ads.
16:29And I'm going to continue. I'll probably be spending a million dollars a month on ads in five years, maybe less.
16:36That's Facebook's dream outcome. Someone comes in, starts small, see results, gradually grows their business, and keeps spending more and more on ads.
16:45So when you think about it from Facebook's perspective and and by the way, in my little coaching group where people share their wins and their testimonials, that's what we see all the time. I'll see a student post about how they're so excited they just ran the start of their first ad.
16:58Oh my gosh. I just published my first ad. Two, three days later, oh my gosh.
17:02I just got my first sale from ads. A month later, I had my first 10 k a month. My profit on it was $6,000 because I spent $4,000 on ads, or whatever it is, right?
17:14Three months later, I can't believe it, but I just cracked $30,000 Sometimes it happens faster than that, sometimes it happens slower than that, but the big numbers that you see a lot of the times in my coaching group, for example, are because they were running ads.
17:29But what people don't know is they started nervously panicking when they turned on their first little $5 a day ad.
17:37And it was so scary, and it was so overwhelming. But they're following Facebook's exact model, the desired outcome, where they start small, they start seeing results, and they keep growing it, keep scaling it.
17:50Can't really do that with organic. Organic is very, like, I might put 10 reels out and one of them pops off, and thank God it did. Again, not knocking it.
17:57I make a lot of money from organic too, um, but it's a different game. And I would venture to argue that the ads game is a little bit more straightforward than the organic game.
18:10Ads are just like, it's pretty easy to understand what you need to do in order to see results in a way that organic is just, in my experience and what I've seen, not just with me but with my students, just got a little bit of a harder learning curve. And yet, people spend so much time trying to figure out the organic game when they could be seeing potentially better results from ads.
18:32So that's the that's the third limiting belief is like, it's more complicated than organic. I would disagree. Um, I think the other limiting belief is like, oh, it's not the right time or I'm not, um, like, I should just wait.
18:43I think there's this underlying this fundamental understanding that if I'm going to run ads, I need to wait. I need to be a more experienced business owner.
18:52Rose and I joke that you could have three as soon as you have $3 in your in your bank account, you should be running ads, and we joke about that, but it's because we want you to understand the point we're making, which is you shouldn't be waiting to run ads. You there's no mythical milestone that you have to hit. You don't have to even sell your first product.
19:08Like, we have in our ads course a whole module on, like, if you haven't even sold a copy of your product yet, if you haven't even made one sale, we have you run this specific special type of campaign to get your first sales. Um, I do recommend my ads course.
19:23Rose and I made it together. She's my sister. She's the person that runs all my ads.
19:27She's a genius. If you guys think I'm smart, Rose is even smarter than I am. She's an even better marketer than I am.
19:32She really was the person that made this course. I just kind of showed up and asked her specific questions about ads, but she's the one that's out there in our coaching group getting those results that you you'll see in our coaching group from our students who are running ads.
19:44They took Rose's ads course, and they start off with their $5 a day campaign, spending $5, get one sale, then maybe in a week you scale it up, but like they it's a slow and steady method, but it works really, really well, and that's what we teach in the ads course.
20:00So if you're I'm gonna in a minute, I'll kinda, like, take you and give you a little sneak peek of the ads course, but before I do that, I wanna take a step back, and I wanna just kinda show you the full funnel of what the most streamlined automated business looks like, and I'm going to do two versions of this funnel overview.
20:18I'm going do the first one based on if you're making less than a million dollars a year, and then I'm going to show you what this looks like when you're making more than $1,000,000 a year. Okay? Because they're different, and I'm making more than $1,000,000 a year, so I'm doing something differently than what you would be doing if you're sub $1,000,000 a year.
20:35So you have your digital product.
20:39Actually, we'll call this the ad. This is the ad, and the ad and you might have lots of ads.
20:46So they're all pointing to your digital product.
20:53Now price wise, I didn't mention this earlier, but price wise, I really like anything in, like, the 27 to $97 range.
21:03And then, again, this is what I get into in the viral digital product course, but you might you might have, like, um, a whole little upsell funnel where, um, you buy one product and then you offer additional ones, um, but that is sort of, like, all in one funnel.
21:19So it looks like just pretend. I'll just do this. I'll just, like, pretend.
21:24So let's highlight this guy. We'll zoom in here. This is our first product, and then another little product, another little product.
21:36Okay. This is all part of the same one product funnel.
21:44Scale this to a million dollars. Literally just this. Over and over and over and over over and over over again.
21:51You're just gonna get and a book I recommend that goes into this Moore's Ready, Fire, Aim by Michael Masterson. It really breaks this debt, this concept of, like, one product. Scale this.
22:01This is infinitely scalable. Your sticking points I'll tell you exactly where your sticking points are gonna be as you scale.
22:08So maybe you're at, like, 15 k a month, and you're really trying to, like, break into the next, like, forty to fifty k a month. You're gonna get you you could get stuck here. It's gonna be probably because your cost of acquisition or your return on ad spend or your return your ROI on ads, um, drops.
22:25The solution to that, Rose talks about in her ads course, but it comes down to, like, the the ads you're running. So she says, hey.
22:31If you, um, if you get stuck and you're not acquiring customers profitably anymore, run these ads, make these changes, she sort of gives you the game plan for for fixing that. But I just want to, like, give you a heads up as you scale, that's gonna be one of the things you might get stuck on and you might run into is right around the, like, $15,000, trying to break into the next level, you could run into something there.
22:57Try to get this focus on me. Okay now let's talk about once you've crossed over a million dollars. This is what it's gonna look like.
23:06It's essentially gonna be the same except yeah let's just copy this it's going to be similar.
23:15There's going to be one really big key difference. Drag this bad boy down. Okay.
23:24So you're still gonna be running a bunch of ads but it's now gonna be running to a lot of different products.
23:35So that's where I am right now just erase this and then make these guys I just want you to really visualize this I have a very clear idea that here we go.
23:49It looks like this. Okay?
23:51This is the funnel that I wanted you to see. And the ads of course are like 10x.
23:57I'm running way more ads than three at this point. Mean it's just like endless amounts of ads that we're running.
24:03That's what this looks like to go from 1,000,000 to 10,000,000.
24:08That's in the range that I'm at right now, and so I'm saying this for two reasons.
24:13One, I want you to have an understanding of how you're going to scale this up, but two, I really wanna make sure that you understand if you try to sell more than one product funnel at this point, mind you, they're like first product, and then you can have a little upsell and a little upsell, but if you try to sell more than one product funnel at this point, you will flounder.
24:30You will flop. And this happens, I see a lot people get shiny object syndrome. They're not able to, for whatever reason, stay focused on mastering selling one product, and they think, oh, this product is a flop.
24:41It's probably not a flop, especially if you've gone through one of the like, the course that I taught you. It's not a flop. You need to master selling it, and you need to figure out, like, what ads work for and whatnot.
24:51Launching a new product is not the solution. It's it's only gonna be harder to fit like, you need to figure out how to to do this one time so you can do it a bunch.
25:01And I share this with you because I don't want you to get stuck in one of the areas I got stuck on. Um, you'll actually, in my opinion, um, based on the experience that I have seen with my students, you will be in very good hands if you and you'll know exactly what to do if you have the how to create a bio digital product course and the ads course.
25:22If you only get two and, again, they're not expensive. If you only get two things from me and you want an automated business, those are the two things I would get. That would be my highest priority.
25:32Again, I know this is self serving to say that, but it also is the truth. Those would be the only two things that I would buy them, I would consume them, and I would implement them.
25:43And we're in the early days of 2025 at the time of filming this, and I don't think you understand the year you would have if this was the only thing you focused on this year.
25:55If this was the only thing you focused on for the next let me just turn my little iPad off because we got that done. Um, and I didn't wanna show you, um, the preview of the courses, but if this was the only thing that you focused on for the next six months, I guarantee you, you would not recognize your business and you would not recognize your life.
26:11And I feel very confident saying that because I've had so many students. I printed off a couple of these for a different YouTube video, but these are students who have taken, I believe, both courses.
26:22I think both of them. I printed them off. This is Joy, and she says, I just hit $320,000 with digital products in ten months.
26:33Thank you so much for being the number one person that's inspired me and I've learned from. I'm so excited. I wanna start scaling and get even more automations up.
26:39So she posted this to my coaching group. That's the, like, little community I was talking about. Crystal posted this to my community.
26:45She says, huge win. We hit $273,000 in November.
26:49Thank you to Maria Wendt and Rosemary DiGrasse, that's my sister, for always answering my questions, and I know for sure she took, um, my ads course and the digital product course. So that combo, digital product, how to create a viral digital product, plus the ads course, you will be unstoppable.
27:04If you want to go crazy and do a third thing, come join the coaching group because then we can chat and talk, and you can share all your wins, and I can take screenshots and share them in another YouTube video.
27:14But that is totally just because you wanna hang out with fun people. Like, that is totally optional. Coaching group is just a good time.
27:20The meat and potatoes are in those two courses. So this is what I wanna do. I'm gonna I wanna just show you, um, I'm gonna pull up the course.
27:29So give me one second to pull it up, and then I just wanna, like, give you a sneak peek. Okay. So let me just show you.
27:34I'm gonna start with the ads one. Okay. So we call this course how we get our Facebook and Instagram ads to pay for themselves because that's essentially what we do.
27:42Um, we run very profitable ads. In general, we'll take $1 and turn it into 2 and a half or $3, so it's a great deal. We break down how to start getting running ads, how we get such good conversion rates, um, the specific audiences we use, how much you need to spend per day, um, a little checklist of everything you need, and then we literally just we tell you crush your campaigns by copying ours.
28:06So we literally just teach you this is what we're running. These are the buttons we click. This is the the text we put in right here.
28:13Just copy us. Rose has all kinds of, um, stuff. She adds stuff on how to scale.
28:21And by the way, do you notice here? Do you how we talked about, like, preemptively thinking about questions your students might have? You can see that we do this in here.
28:27You might have this question as you scale, dot dot dot. We're preemptively answering it. That's less work for us so that you have a really good product that answers all your questions, and you don't have to, like, go back and forth and try to find an answer or do extra research.
28:40You have a better customer experience. We have a better business experience. Um, she even tells you things you need to look out for, like beware of this scam.
28:47It's a really important thing that you need to be really careful of. It could shut down your entire ad account. So she just really goes over everything.
28:53And as you can see here, I mean, I just sorta, like I just say we're so excited. I'm just sorta, like, there to be the pretty face. Although Rosemary is, of course, lovely.
29:02I'm joking. She's really my point in saying that is, like, she really is the person who does this.
29:10She even did this thing where it's like, okay. If you're stuck on a specific step, do this. So she took so much time to really teach you everything you need to know about ads.
29:18When you're done with this course, you'll know everything you need to know. Like, it'll be done, and you'll be amazed at how easy it is. Similarly, that's what I did with this how to create a viral digital product.
29:27I taught you in this course how to create a product that goes viral. I feel very confident saying that because not only have my product gone viral, my students' products go viral all the time.
29:38And like we said, things are pretty easy in the marketing department when your product is good. So I teach you, um, basically how to create the or understand the difference between a product that will flop and a product that will go viral and scale, things that keep products from scaling, um, the price to value ratio.
29:56That's really important because it's a product could be really good. But if people get to it and it's not the price they were expecting, either too low of a price or too high of a price, um, they won't buy it. So I also help you figure out, are you gonna create a course?
30:08Are you gonna create a PDF bundle, an audio bundle? And then if so, um, what do you do? And then, um, like, what happens next once you've created it?
30:18So literally, you should create it, and then, like, what do you do to connect the tech and make sure everything's very automated, um, so that once you're done building this, um, you're done. So, again, these courses, they're optional. You could poke around my YouTube channel.
30:30You could poke around my Instagram content and kind of piece it together, but if you do want me to hold your hand and show you how to automate the delivery and show you how to automate the marketing, those are the two courses I highly, highly, highly recommend. I feel really good about recommending them. I've seen the results from so many students.
30:45So hopefully, I'll see you in there, or if not, I'll see you in another video.
The Hook
The bait, then the rug-pull.
She opens by stating the stakes plainly: a multimillion-dollar business, mostly automated, built from a simple premise — the more of it you automate, the more you make. What follows is her whiteboard case for why that isn't complicated, just two systems deep.
Named ideas worth stealing.
04:20model
The Two Things to Automate
- Delivery (the product)
- Marketing (the selling)
Her core claim: every part of a business that still feels like manual work is one of these two systems not yet automated.
Steal fordiagnosing which part of any business is actually the bottleneck to automating
19:27model
One-Product Funnel
- One ad
- One digital product ($27-97)
- Small upsell chain
- Scale by repetition, not diversification
The exact funnel shape she says scales from the first dollar to eight figures — same shape at $15k/month and at $1M+/month, just more ad volume.
Steal forany single-offer digital product business deciding whether to add a second product line
How they asked for the click.
VERBAL ASK
27:36product
“I will be recommending one or two courses that I have that I sell... they're optional... if you only get two things from me and you want an automated business, those are the two things I would get.”
Soft-pitched throughout as optional, then closed with direct screen-share previews of both courses in the final three minutes plus links in the description.
MENTIONED ON CAMERA
FROM THE DESCRIPTION
PRIMARY CTAWhere the creator wants you to go next.
OTHER LINKSAlso linked in the description.
Visual structure at a glance.
