The Fastest Way To Achieve Literally Anything (You'll Never Feel Lost Again)
Sam Ovens hands over the four documents he personally uses to plan a year: a vision/mission/principles worksheet, a color-coded War Map calendar, a RICE project-scoring sheet, and a daily health tracker, all free to copy.
Posted
1 years ago
Duration
Format
Tutorial
educational
Views
161
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57 · 43
Big Idea
The argument in one line.
A vision only compounds into results once it's collapsed from a 10-30 year picture into scored projects and scheduled daily actions, which is why the video pairs a vision/mission/principles worksheet with a calendar, a project-scoring sheet, and a habit tracker instead of handing over just one of them.
Who This Is For
Read if. Skip if.
READ IF YOU ARE…
A founder or solo operator with vague year-ahead goals who wants a concrete planning system with real templates, not just motivational framing.
Someone who sets ambitious goals in January and loses track of them by March, and wants a daily mechanism that forces follow-through.
A creator or small-business owner who wants to see real vision/mission/principles statements from Apple, Google, Tesla and Amazon before writing their own.
SKIP IF…
You already run a mature OKR or goal-tracking system and just want a spreadsheet template, not the underlying philosophy behind it.
You're looking for marketing or sales tactics — this is a personal/team operating-philosophy and annual-planning video, not a growth playbook.
TL;DR
The full version, fast.
Sam Ovens argues that a vision only becomes real once it's collapsed from a decades-out picture into scored, scheduled, daily action, and walks through four free templates he uses to do that. A vision/mission/principles worksheet (with real Apple, Google, Tesla and Amazon examples) defines the destination. A color-coded War Map calendar breaks that into 5-10 yearly goals, monthly priorities and daily actions planned the night before. A RICE (Reach, Impact, Confidence, Effort) scoring sheet ranks competing projects so the highest-priority ones win a calendar slot. A daily health tracker logs sleep, mood, diet and output so lifestyle inputs get optimized toward the same goals. The through-line: define it, prioritize it, schedule it, track it, or it doesn't happen.
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Frames the video as year-end planning tools, previewing that it covers both reflecting/planning and actually executing what's planned.
00:36 – 01:45
02 · Creating Your Own World
Argues the most rewarding thing in life is deliberately building your own world instead of living in one built by others — start from a 10-30 year macro vision, then reverse-engineer it back to today's micro tasks.
01:45 – 02:58
03 · The 4 Tools
Previews the four tools: vision/mission/principles, the War Map Calendar, the RICE Project Scoring Tool, and the Health Tracking Sheet, and explains how they interconnect.
02:58 – 08:50
04 · #1 Vision, Mission & Principles
Explains why vision/mission/principles drive behavior, citing his own origin story (helping plumbers get hot-water-cylinder-repair leads) as the small-vision mistake, and argues a vision must be bigger than personal wealth to rally talent and sustain drive; ties conceptual integrity to why companies without a clear DNA self-destruct.
08:50 – 10:03
05 · The Power Of Why
A gut-check list of questions (who would care if you went out of business tomorrow, why do you exist, why should anyone sacrifice for this) meant to surface a founder's real motivating purpose.
10:03 – 24:01
06 · Vision, Mission & Principles Worksheet
Walks through the downloadable worksheet (Problem, Vision, Mission, Principles), then a companion examples doc showing Apple, Microsoft, Google, Tesla, Amazon, SpaceX, Uber and Consulting.com's own stated problem/vision/mission/principles, ending with his own one-page Consulting.com summary framed on his desk.
24:01 – 33:56
07 · #2 War Map Calendar
Introduces the color-coded Google Sheets calendar for plotting key initiatives, 5-10 yearly goals, monthly priorities and daily actions highlighted yellow-for-today and struck through when done, with unfinished tasks visibly carried forward; explains his planning cadence from 30-year vision down to next-day, 30-minute-increment planning done the night before.
33:56 – 35:15
08 · Updated War Map Calendar
A brief look at an improved version of the same calendar template that auto-highlights the current day and adds a built-in RICE score column.
35:15 – 39:28
09 · #3 Rice Project Scoring Tool
Introduces the RICE (Reach, Impact, Confidence, Effort) scoring spreadsheet used to rank competing projects by an algorithmic score, so the highest-RICE projects earn the calendar slots.
39:28 – 44:19
10 · #4 Health Tracking Sheet
Covers the daily health/habit tracker (sleep stages, heart rate, mood, soreness, meditation, diet, supplements, workout, work hours, output, focus, reading), recommends an Oura Ring for the biometric data, and mentions a personal trainer audits the sheet daily.
44:19 – 46:30
11 · Summary
Recaps the four tools as free downloads, stresses that having them isn't enough — they have to be used every single day — and closes with 'if not now, when? If not you, who?' plus the standard like/subscribe/comment ask.
Atomic Insights
Lines worth screenshotting.
Personal wealth and possession goals are weak long-term motivators; a vision bounded by 'get rich and buy a car' tends to plateau once it's achieved.
A vision only recruits other people's effort when it's bigger than the founder's own enrichment, since nobody rallies behind helping one person get richer.
Companies that skip a defined vision, mission and principles lose conceptual integrity as they grow, and teams end up pulling in conflicting directions.
Every major company's stated mission traces back to a specific problem statement written first, such as Apple's 'computers are complex, expensive and non-intuitive' or Google's 'the world's information is disorganized.'
A yearly plan holds only 5 to 10 annual goals in detail; monthly milestones are only planned about 30 days out, and daily actions only 7 to 14 days out.
The War Map Calendar highlights today's task yellow and strikes it gray once done; a task that keeps getting carried into the next day is a visible signal of an emotional blockage, not just a scheduling miss.
Each day is planned the night before, in 30-minute increments, so the next morning starts with zero decision-making about what to do first.
RICE score (Reach x Impact x Confidence / Effort) turns project prioritization from gut feel into a repeatable calculation instead of a guess.
Effort in the RICE formula is measured in person-months, so one person working one week is roughly a 0.25 unit of effort.
The health tracking sheet logs sleep stages, heart rate, mood, soreness, diet, supplements and daily output, on the premise that behavior change follows awareness of the numbers.
Daily 'output' and 'focus' scores in the health sheet are defined as how much of the War Map Calendar's planned work actually got executed, tying the two tools together.
Thinking about a goal without taking action is compared to the law of attraction and dismissed as ineffective; only vision paired with action reliably produces results.
A one-page vision/mission/principles summary, printed and framed on a desk, is meant to be reread multiple times a day until the framework runs by default.
Takeaway
Four Documents That Turn a Vision Into a Year of Daily Execution
ANNUAL PLANNING SYSTEM
A clear vision, mission and principles only matter once they're broken into yearly goals, scored projects, scheduled daily actions and tracked health inputs that actually get executed.
02Creating Your Own World
Most people default to living inside a world someone else built instead of deliberately designing their own, which is framed as the real source of long-term fulfillment.
Building your own world starts by picturing the future 10 to 30+ years out first, then reverse-engineering backward to today's smallest tasks.
03The 4 Tools
The four tools are meant to interlock: vision/mission/principles set the destination, the War Map Calendar schedules the work, RICE decides which projects earn a slot, and the health sheet tracks whether you can actually execute.
04#1 Vision, Mission & Principles
Chasing a personal wealth goal, like a Ferrari or a six-figure income, tends to plateau once it's hit, because there's no bigger reason to keep pushing past it.
A vision only recruits other people's effort when it's bigger than the founder's own enrichment; nobody rallies behind helping one person get richer.
Without a shared vision, mission and principles, a growing team loses conceptual integrity and starts pulling in conflicting directions.
05The Power Of Why
A blunt gut-check list, like who would care if you quit tomorrow or why you get out of bed, is used to surface a founder's real motivating purpose once early goals like 'buy a car' stop working.
06Vision, Mission & Principles Worksheet
The worksheet always starts with the Problem, because every company's mission traces back to someone deciding a specific problem in the world was unacceptable.
Vision answers where you're going 20-30 years out, mission answers how you get there in more grounded present-day terms, and principles are the fixed rules everyone gets measured against.
A one-page, framed vision/mission/principles summary on your desk is meant to be reread multiple times a day so the framework runs in the background by default.
07#2 War Map Calendar
Only 5 to 10 annual goals get planned for the full year up front; monthly detail is only filled in about 30 days out, and daily actions only 7 to 14 days out.
Each day is planned the night before in 30-minute blocks, so waking up requires zero decision-making about what to do first.
A task that keeps getting struck out and re-added to the next day is a visible signal of an emotional blockage worth addressing, not just a scheduling miss.
08Updated War Map Calendar
An improved version of the same calendar auto-highlights the current day and adds a built-in RICE score column, removing manual upkeep from the original template.
09#3 Rice Project Scoring Tool
RICE scores each candidate project on Reach, Impact, Confidence and Effort, then ranks them so the highest-priority projects get the calendar slots.
Effort is measured in person-months so scope is comparable across projects: one person for one week is roughly a 0.25 unit, two people for one week is roughly 0.5.
10#4 Health Tracking Sheet
The health sheet logs sleep stages, heart rate, mood, soreness, diet, supplements and meditation daily, on the premise that behavior change follows awareness of the numbers.
Daily 'output' and 'focus' scores are defined as how much of the War Map Calendar's planned work actually got executed, tying the health sheet's daily grade back to the calendar.
Glossary
Terms worth knowing.
RICE score
A project-prioritization formula: Reach times Impact times Confidence, divided by Effort. Higher scores mean the project should be worked on sooner.
War Map Calendar
A color-coded Google Sheets template for plotting yearly goals, monthly priorities and daily actions, with the current day highlighted and completed tasks struck out.
Conceptual integrity
The state where everyone in an organization is working toward the same goal using the same philosophy and framework, rather than pulling in conflicting directions.
Effort (in RICE)
The estimated time cost of a project measured in person-months, so a one-person, one-week task is scored as roughly 0.25 of a unit.
Vision statement
A statement of the future a company or person wants to exist 20-30+ years out; aspirational and not grounded in present-day logistics.
Mission statement
A statement of how a vision will actually be reached, grounded in more immediate, present-day goals and actions than the vision itself.
“People that just do good drive me insane and I can't stand it.”
blunt, quotable stance on mediocrity→ TikTok hook↗ Tweet quote
29:10
“The beauty of the system is it makes it painful. You have to keep adding this damn thing in each day. You want to be reminded of how unproductive you are.”
vivid description of a self-accountability mechanism→ newsletter pull-quote↗ Tweet quote
punchy closing line, works as a standalone motivational clip→ TikTok hook↗ Tweet quote
The Script
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metaphoranalogy
Hey everyone, Sam Ovens here. And in this video, I want to give you some tools to plan for the new year. This is a good time to start reflecting on the year that's been and the year that's coming and thinking, what do we want to achieve in that year?
And I'm going to show you some good ways to do this, like how to run through a process to reflect, to think about what you want to achieve. And then I'm also going to give you some tools that you can use to actually put this into practice and execute it and implement it. so that you can actually achieve what you want or what you plan for.
Because it's not just about planning. It's about planning and then achieving. And the reason why I want to do this video for you is because really what the most fun is that you can really have in life that I found is to basically create your own world.
You know, a lot of people just go out and they live each day and they're basically living in a world that's been made and built by other people, but they never think about creating their own world. And really the masters in business and in sports and in everything, they've really just built. their own world and when you start to do this life gets really fun and really rewarding and the way to create your own world is to basically start from the macro big picture view and to basically start by defining the future that you want 10, 20, 30 years out or more and then reverse engineer it all the way back to today to the small micro tasks that you need to complete in order to make that macro long -term goal come true.
And this is a real art and skill to be able to make that happen, to be able to think so far out, collapse it back to today and then get going on it. today and that's what i'm going to show you how to do in today's video so here's the four tools the first one is vision mission and principles so i'm going to show you how you can define them i'm going to give you some examples and i'm going to give you some worksheets that you can use so that you can define yours today the second one is the warm -up calendar this is a tool that you can use so that you can plan your attack for the new year plot in your major initiatives and things and then execute them and keep track of them and monitor them day to day the third one is called the rice project scoring tool this is a tool that you can plot and projects in and then you can score them according to a basket of different metrics and then using a simple algorithm we prioritize the ones that have the most impact towards achieving your vision mission and principles and then those are the ones that we plot in the warm -up calendar so all four of these tools all interconnect and they all feed each other and then the fourth tool is the health tracking sheet and this is how you track your inputs and outputs on a daily basis so that you can optimize everything from food sleep
to supplements, to exercise, to productivity and focus and energy. You can optimize everything towards achieving your vision, mission, and principles. So these four tools together combined, they're a serious weapon.
I'm giving them all to you today for free. So let's jump into them. Let's cover tool number one first, vision, mission, and principles.
Now, why do we need these? You know, why don't we just get started? Like, why do we have to have vision, mission, and principles?
Well, vision, mission, and principles, they really drive behavior. And man's... for meaning so our primary drive in life is not pleasure but the discovery and pursuit of what we personally find meaningful and we want to know the meaning of our existence our purpose and our place on earth that's really what people are looking for right and only a very few people find it but you know once you find it everything changes for you and through this video in this process today I want to help more people find this and here's the big mistake I see a lot of entrepreneurs make so most entrepreneurs set out to incremental problems like helping plumbers get hot water cylinder repair clients.
And this quest requires no real vision, no principles, no culture, and it's not motivating enough for the founder to get out of bed, yet alone rally an army of people to help you see it through. And this is actually how I got started, helping plumbers get hot water cylinder repair clients.
You know, I started small, but once I was able to help plumbers get hot water cylinder repair clients, which didn't take very long, I kind of got bored, and it was hard to get out of bed each day. And I certainly couldn't attract the smartest minds in the world. I certainly couldn't get that excited about it, because I really had no...
vision no mission or principles and it was just a small thing and what I learned is that small gets small and if your vision is to get a Ferrari and make a hundred grand a year you'll probably get it but you won't be driven to go for more and personal wealth and possession goals are lousy short -term motivators with no philosophy or principles and you know I kept setting my sights on small personal wealth and possession goals but I kept plateauing all the time and I kept getting into these small business that didn't really have much meaning or vision behind them.
They were basically just vehicles to help enrich myself. And that ended up making me some money, but then I was kind of lost all the time and always looking for something more. And really what I found is through a lot of this, a lot of cycling through these small visions and achieving them and slightly incrementally increasing them each time, that I just figured, why?
Don't I just set my targets on something big? Something that I can just, that's daunting and I can just wake up every day and work towards. And when I did that, everything changed.
And you really want to set your sights on something that's bigger than you. And if your vision is to enrich yourself and get a car, You won't be able to rally an army of people to help you.
Imagine trying to go out and recruit the top talent and say, hey, everyone, you should all come work for me because we're going to help me get a car. Yeah, not going to work. And then imagine trying to say that to yourself every morning.
Oh, I should really get out of bed and go hard today because I really want to get that car. Yeah, it's pretty lousy. And to unlock deeper levels of drive within yourself to really find and dig deep.
This fire that's that's really going to take you to the next level and to attract an army of talent The vision and the mission must be bigger than you and really your vision mission and principles are the dna of everything to come So your vision mission and principles are the dna not just for your personal behavior But your decisions and motivation and your entire team's behavior and your entire team's decisions and motivation and everything that happens in the future will be based off this blueprint.
So if you look at any major company that's really succeeded, like Google, Facebook, Amazon, if you look at all of these companies, they had very clear vision, missions, and principles, and they stuck to them. They didn't change them. And really, if you look at the company that it is today, it's grown off of that framework.
and that DNA and companies without this they lose their identity like with a little bit of growth and as they add more components into the system it loses its identity it starts conflicting with itself and it starts fighting itself and it's and then it starts self -destructing and it blows up Right? That's what happens to most companies.
So you need to really be intentional about this from the start and deliberate about this from the start and then make sure that everyone adheres to the strict blueprint. Because conceptual integrity is one of the most important things in the architecture of a company's design. And what I mean by this is most entrepreneurs don't think about this shit.
You know, most entrepreneurs are just thinking about a funnel or a website or an ad or some crap like this, but What you'll learn is when you get a bit more experienced in business is that you need to think mostly about the architecture of your entire... organization like what is our culture what are the how are all the people in our company going to think what principles are they you know adhering to when they go through and make their decisions and trade -offs every day and what's that polaris star that north star that everyone's got their eyes fixated on and is you know going towards if you don't have these things then your team will just be a bunch of people aiming in different directions and fighting each other and basically you'll be paying them to self -destruct your own company and so Conceptual integrity is when everybody is looking at the same goal, everyone is striving and making progress towards the same goal, and everyone is applying the same framework, concepts, philosophy, vision, mission, principles, in order to achieve that same goal.
That is where the power comes in. And this is why vision, mission, and principles are so important. Not only to...
Unlock more drive from yourself get yourself more focused and motivated but to give yourself sense of direction What am I working on today? Well, I know because it's defined but to also give your team that it's very important It's probably one of the most important things and everything like your goals your schedule your product your You know your initiatives everything is going to derive from this This is the nexus of everything.
What do you really need to think about? And this is a good thing to think about at this time of the year. But why are you doing this?
You know, the power of why. Why? You really want to ask yourself why.
And what I've found is a lot of people get into business and they kind of forget why they're in business. And maybe the reason why they first got into business was small. Like they just wanted to get a car.
And then they got that car years ago. And they've kind of forgotten. Now their purpose isn't obviously to get that car because they've got it.
But now they're kind of meandering around and wondering like, what am I doing? And they've lost their purpose, their sense of purpose. They've lost their sense of direction.
And so it's so important to think about why you're doing this. And here's some good questions to ask yourself to really trigger some interesting thoughts. So who would care if you went out of business tomorrow or stopped doing what you're doing?
Would the future of the world be any different if you stopped doing your work? Why do you exist? Why does your company exist other than for the purpose of making money?
Why do you get out of bed every morning? And why do you need to make sacrifices for this thing? And why should others quit their jobs, relocate, work overtime and on weekends for this thing?
And why should anybody care about the work you're doing? These are powerful questions to ask yourself over this break to think about why you're doing this. So I've shown you why vision, mission and principles are important.
And I've also shown you some questions you can ask yourself to really unlock the reasons why. But now what I'm going to show you is a worksheet that you can use to define your company's purpose and state and define your vision, mission, and principles. And I've got some examples to show you as well.
So this is included as a worksheet that's available for download beneath this video in the resources section. And I'll show you it. It's just a PDF and it's called Vision, Mission, and Principles.
And what you can do is you can just click here to get the Google Doc. And then what you can do is you go file, make a copy, and then you can make a copy of this in your own Google Drive, and then you can edit it. And you can actually just write into the document, right?
Because in the PDF, you can't write into it. So I suggest go grab the Google Doc. And so here it says, why do you and your company exist other than for the purpose of making money?
This is the true acid test of a company's purpose and whether it really matters. And if you want your company to be successful, it has to matter to you and to other people. It has to mean something.
And you can use this worksheet to define your company's vision, mission and principles. And I've also included some examples here. So what we do is we start by defining the problem.
Because if we trace a company back to its first principles, it always starts from a problem. You know, someone will see a problem in the world and they don't like it. So they're like, I'm going to solve that problem.
Right. And I'll give you an example. Elon Musk saw that.
you know, we weren't really making any progress towards making cars electric. So he thought, well, I'm going to make, I'm going to fix that. And then he also saw that we weren't really making any progress towards space.
So he thought, I'm going to fix that, right? It always starts from a problem. And you want to start by defining the problem you see in the world, who experiences it, why it's important, and why you feel compelled to fix it.
And you want to state that problem here. And then your vision. Where do you want to go?
And your vision statement gives the company direction. It's the future of the business which then provides the purpose. And the vision statement is about what you want to become.
It's aspirational. And you want to write your vision here. Now, this can be quite hard to do when you first start thinking about it.
So my recommendation is start with the problem. Then your vision should really be, just think about it as a future. So 20, 30 years from now, what will the world look like?
Because of the work that you do, you know, how will the world be different? Just imagine the image and the picture of the future and then that's your vision It's just that it's that vision of the future Collapsed into words and then your mission. How do you plan to get there?
So your mission statement talks about how you will get to where you want to be in the future And it's more grounded in today's reality goals and immediate actions and you want to write your mission here now It's quite hard to do this when you first start out. And so to help you with that, I've included for download beneath this video, another PDF called Vision, Mission and Principles Examples.
And here I've included some of the world's most successful companies as examples. And as you'll see, boldness and clarity of purpose are directly correlated to success. And if you're going to think, you may as well think big.
And so here's a whole bunch of them, and this will help. get you thinking. So Apple.
The problem. Computers are complex, ugly, expensive, and non -intuitive, and only used by scientists at large corporations. They should be available for everybody.
That was the problem. The vision. To make a contribution by making tools for the mind that advance humankind.
The original vision and mission from Steve Jobs back in the day. And then the mission to make simple, intuitive, beautiful products anybody can use to learn about and express themselves. And then here's their principles.
Make great products. Simplicity. Saying no.
And then here's Microsoft. Computers are expensive, complex, and out of reach of the average person. Their vision, to empower every person in every organization to achieve more.
And here's the mission, which is very cool. A computer on every desk and in every home. So can you imagine back at the time that Bill Gates defined this?
Everyone would have thought, well, wow, what a pipe dream. Bill Gates is an idiot. Well, now look, there's more than one computer in every home.
There's like something like 1 .5 or 1 .7 computers. you know, there's more than 100 % penetration. And so this actually came true.
It came more than true. And so this is why this is so powerful. Like imagine back when, you know, Microsoft was younger, what is everyone doing at Microsoft?
Well, they're just trying to make computers that are user -friendly and affordable and widely available so that they can, so that everyone in the world can have one on their desk, right? And then here's their principles. And then here's Google's one.
Problem, the world's information is disorganized and out of reach. Vision, to provide access to the world's information in a click. And here's their principles.
Here's Tesla. Here's Amazon, SpaceX, Uber, and consulting .com, right? So you can scroll through these and use them to get some ideas and inspiration.
But ultimately, your vision, mission, and principles must be your own. So start by defining the problem, then your vision, then your mission. And then we get through into the principles.
And principles are like what fundamental beliefs is your philosophy and worldview built on? And your principles are fundamental truths or propositions that serve as the foundation for you, your team, and your customer's belief system, behavior, and chain of reasoning. These are crucial.
You know, I totally overlooked these earlier on in my life and in business. I didn't really operate. Personally with principles and I didn't really operate in business with principles I certainly didn't organize my team and manage my team and hire different people according to principles And it was chaos and I never really got very far But once I started to have principles everything changed because you get that conceptual integrity You know, you're not changing your mind about things all the time.
It just this is it and when you hire people, this is it If someone doesn't adhere to these, well, they're fired. If someone really understands these, then they're good.
It gives you a measuring stick and it gives you something that you can use so that it makes life more simple and business and decision -making more simple. It's a belief system. And belief systems are built up on some core, basic, fundamental truths.
And these are what we call your principles, right? And to help you with these, to help you define these, I have got the examples here.
So for every company, I've stated their principles as well. Like Google's focus on the user and all else will follow. It's best to do one thing really, really well.
Fast is better than slow, right? Tesla's move fast, do the impossible, constantly innovate. Amazon, customer obsession, ownership, invent and simplify, right?
All of these companies are relentless about their principles. If you talk to anyone that works at Amazon or Google or Tesla, you will know that when they will tell you that their principles, vision and mission are like the cornerstone of the whole company. If they're in a meeting, they'll pull up the principles, vision and mission.
And then they'll be like, well, how is this decision? How did, you know, looking at these, what decision is best to achieve these? So they're always using it as the comparison and the measuring stick and the calibration tool for all of the decisions that are made at every level, in every facet, in every single moment of the organization's evolution.
So this is why this is something you define at the Nexus level. And by Nexus, I mean the inception of the thing. And then from there, as actions...
are taken, decisions are made, time accrues and as different humans are plugged in and then their decisions in time starts to accrue and products are made and all of these things are started to develop all of them should adhere to the DNA of this and without this like I said you'll just build a machine that self -destructs and so this can take some time and that's why this is a good time of the year to really pause take a few days out, go somewhere quiet, turn your phone off, get off social media and all of that, and really think about this.
And so both of these, the examples and the worksheet available for download beneath this video in the resources. And here's what, here's how I simplified consulting .com's basic vision, mission, and principles into one sheet. Because once you've really thought about it, it takes days.
It takes... You know sometimes it takes more than a week to think about the stuff and you might write pages and pages of stuff but then you have to just boil it down and crystallize it down into something this simple because you need everybody to follow it and you need to read it like every day and you need it to be memorable and so that means it has to be reduced down into something this simple.
You know if you write an entire thesis and then expect everybody to read it and remember it in your whole company and you to read it and remember it every day you're kidding yourself it has to be this simple and so here we've got consulting .com the company problem education systems are not educating people that is the biggest problem that i see in the world that i want to fix so the mission to collectively educate every human on earth right and as you can see i have decided to aim a lot higher from the days of helping plumbers get hot water cylinder clients but I've learned.
Small gets small. Big gets big. You know, whatever you set the intent on, it basically becomes a self -fulfilling prophecy.
And then, so we started from the problem. From that, we got the mission. And now we need to define the principles that we need to adhere to in order to achieve this mission and solve this problem.
So number one, student obsessed. What's best for the student is what's best for everyone. Laser focused.
Keep the main thing the main thing. Eliminate distraction. High standards.
Great just isn't good enough. And this is a good one because, you know, sometimes we've had people in our company that do work that's not bad, but it's just good, you know. And a lot of people and a lot of companies think that if they just don't do anything wrong and they just do good work, that that's fine.
That's all they need to do. And that might be fine in some companies, but not in mine. People that just do good drive me...
Insane and I can't stand it. But really it was my own fault because I had never defined this and made it clear to people and so, you know, I have Excruciatingly high standards. They are obscenely high people would complain that they are too high but I refuse to lower the bar and so people have to either get to that height or go and That's important and then long -term thinking, you know make short -term sacrifices for long -term success So if people are caught thinking short -term, then they're not They have no place in this organization.
Lean and frugal. Constraints breed resourcefulness. Do more with less.
Be scientific. Reason from first principles. Use data.
Test and iterate. I really can't stand tradition or the status quo or people that reason from emotion or based on their opinion. Those people infuriate me.
And I like people who think like scientists and engineers. And they use clean thinking, clean logic, and they use data. and scientific method and then go all in so commit fully work hard take initiative and get things done full transparency be brutally honest and transparent even if it hurts it helps so i don't ever want someone to not say something because they're worried about hurting someone's feelings right personal attacks are not okay but if you give someone feedback and then that feedback hurts their emotions and they complain about that then we're never going to go anywhere You know, and that has to stop.
Because with feedback helps someone improve. And it's not an attack on the person. It's feedback so the person can improve.
And question everything. Ask why and hold nothing sacred in pursuit of the truth. And invent impossible.
Doesn't exist, doesn't stop us from inventing it. So these are, well this is the problem, the mission, and our principles at consulting .com. And this is what I'm doing.
And what I recommend you do is take the time to go through those worksheets, then complete, create one single slide like this, reduce it down to one page, print it out, and then frame it, and then put it on your desk so that you see it every single day, multiple times a day. And what I can show you is this little frame that I got.
It's $11 .66. But I just got one of these. You can get one on Amazon.
And then you just print out your one page like this. And then you just put it in here. And then you put it on your desk.
And I see it every day. I look at it multiple times a day. And it actually makes a difference.
You know, it starts to get driven into your mind. And it becomes something you think about all the time by default when you do that. So I highly recommend it.
Now, that is... vision, mission, and principles. Why they're important, how to think about them, the process that you can work through in order to define your own, and how you can reduce that information into a single sheet and frame it and put it somewhere where you're going to see it every day.
That's that process done from end to end. Now let's talk about tool number two, the war map calendar. And now that we've defined your vision, mission, and principles, now you have a belief system, a philosophy, and a worldview, and you also know the problem you're attacking.
and, you know, the future that you want to create. Now you've got some real purpose, but purpose isn't enough. It has to get executed.
It has to get done in order for it to come true, right? People who just think about things and don't take violent action never get those things, and they are delusional. So I don't believe in the law of, like, attraction, the way people think that you can just think about something.
hold it in your mind and it will come true. That's bullshit. I tried it and I try it like, you know, I try it every now and then just for fun.
I sit down and I think about something and it doesn't happen. And, you know, if I think about something and then hold it in my mind and then take the action, it always happens. So, you know, it's pretty easy to run one of these split tests.
A, don't take action, just think about it. B, think about it and take action. You will quickly find which one works.
And so I believe in the law of action. And once we know what we want, don't get me wrong, the thinking about it part and defining it in your mind and envisioning it, that's important. That is just as important as action because action without purpose and direction will just be used poorly and you'll go nowhere.
You might even go backwards. But that alone is not enough. You need to execute.
And I use something called the War Map Calendar to make sure that I execute and achieve this goal. So beneath this video in the resources section, I've included a link to the warm app calendar and it looks like this. And what you can do is you can just click file, make a copy and save it to your Google Drive.
That way you'll be able to edit it. You won't be able to edit this one. This one is the template.
So how this works is on this first tab is the dashboard. You can plot your key initiatives like, and what I'll do is I'll just actually make a copy of this one so that. as I edit it, I'm not overwriting the main one.
And so what you basically do is you can plot in your key initiatives. Like let's say you have to do some live events or you've got some family vacations or whatever, you plot those in first. And so let's say right here, I'm taking a vacation.
I might just go and plot this red and then I will go here and write family vacation, right? You wanna start by plotting in these key events. That are happening from a bird's eye view and then once you've plotted in those key sort of things that you want to achieve Then we go down and we break it into small pieces and daily actions Now the best way to think about this is your vision mission and principles So we come back to these and we look at this, right?
Well, if I want to solve this problem and achieve this mission and adhere to these principles Then what do I need to do this year to achieve that because this is a long -term goal So, you know, to do this, it'd probably take me 30 years or more. And so, you know, I need to think that far out, but then I need to come all the way back to today and then think about what things need to happen this year.
And that's your yearly goals. And you want to have like, you know, five to 10 yearly goals, annual goals that you want to achieve by the end of the year. What has to have come true?
And these should be things like, they could be number of customers, number, how much revenue or profit, or... key people you need to hire or teams you need to establish and put in place or products that need to be built or Improved and different key things that need to happen in order for this to be built, right? That's how you think about it and here you're plotting in the key milestones for the year and then we go into this monthly view so you can see Jan Feb all the way through to December and in this monthly view you just want to plot like the daily actions now people often ask me like Do you plan into the details for the whole year in advance?
The answer is no. That is a silly thing to do. You want to start by looking at the end goal, vision, mission, principles, collapse that back to the year.
What are the 10 things you want to achieve, five to 10 things you want to achieve this year? And then where are those five to 10 things going to be implemented to be all achieved by the end of this year? Because some things have to go before other things.
There are... You know, there are dependencies and different things like have to be built before other things can be built. And you need to plot them all in when you're going to work on each one.
And so some projects like making a product might take three months, but some projects like making a new website or whatever might take two weeks. And you want to plot in these core things, the five to 10 goals you want to achieve by the end of the year. Where is the work going to be?
Going to take place and for how long is that work going to take place in order to achieve those 10 5 to 10 things you're not plotting in here small little things like creating an ad or whatever No, that doesn't go in here Just the big things the goals the work that needs to be done to achieve the goal plot that first And so I plan that from the start of the year But then when it comes to months, I only really plan in detail the month in advance.
So like if it's around this time of the year, I will plot this and then I will plot probably January. The whole of January or at least the first kind of 15 days of Jan. I might have major milestones out here, but daily initiatives, I'm generally only planning a max of about 15 days out.
I would say key milestones and initiatives are going to be plotted 30 days out. Daily actions are only going to be plotted about 7 to 14 days out. But key goals are going to be plotted 12 months out.
And the vision, well, that's 30 years out or more. right and so that's really how it works and so here what you can do is you can plot in the we've started here with the five to ten things we want to achieve by the end of the year now you can say the key things that must be achieved this month you could plot like number one is to build new website number two might be to build a new product right and that might and then number three might be grow sales to 500k for the month then it might be number four hire two new sales reps that might be the four things that i need to achieve this month and so now to build the website might be like let's say it's six days work so each day i'd be like build new website build new website right and then each day as i go through here the day that's current like the day that would be today i'd highlight that yellow Then when that day is done, I would strike it out, make it gray, and then I would make the next day yellow.
And so I do this every day and I work through like this. So I always know what today is, the previous days are struck out. If I said I was going to complete something here, like let's say here I was going to hire new sales rep, and let's say I didn't actually achieve that, then I would move it over into the next day, hire new sales rep.
And this is a really good method because you'll start to notice That the things that you keep carrying over, you know you've got a blockage there. Either there's an emotional attachment to this thing that makes it painful and you're avoiding it and it keeps getting put off and it keeps getting dragged, right?
The beauty of the system is it makes it painful. You have to keep adding this damn thing in each day. That's good.
You want to be reminded of how unproductive you are. You know, you don't want to escape the pain and just like hide it. Oh, don't show me this thing that I keep putting off.
No, don't be so weak. Do it. And this system is designed to make you feel pain if you're not doing what you should be doing because you should be doing what you're supposed to do, right?
And so you keep working along here and your daily actions that need to be taken are plotted in here. And as you achieve them, you just highlight this gray, strike it out, make the new day yellow. Now, typically what I'm doing is I always plan tomorrow today.
So at 9, 9, 9 .30 p .m. at night, I will... plan, I will strike this out and I'll highlight the next day and I'll plan exactly what has to happen tomorrow.
And then I will write down in 30 minute increments exactly what I'm going to do the next day. So that then when I go to sleep, my subconscious mind is already crunching through it. It's already working.
And then when I wake up, I don't have to spend a single second thinking, what should I do? I know what I need to do. And when should I do it?
What is the order and the prioritization that it should be done? no need for thought only action because it has been defined and then same thing with my months same thing with my years same thing with all years all months all days even 30 minute increments all the way to this in 30 years so that's how it happens you think about the end state the future you want you collapse it down into smaller chunks so 30 year vision one year goal monthly goals quarterly goals, weekly goals, daily objectives, minute by minute actions, and then execution, execution, execution.
That is how you get to where you want to go, not by any other reason. You know, luck is the residue of good design. So, you know, success isn't born, it's made.
And, you know, people don't just by accident get the future they want. You have to be intentional and deliberate about it. Think out to the end.
Collapse it back to today. Plan everything meticulously. Don't waste a single minute of any day and get to work.
This is the new warm -up improved. The main features are like you can have this automatic highlights of the day. It is made with the macro so you can see here the day and I can really change here the I can make February and it will automatically show the the days so you can Put here your main tasks.
It's just, uh, I've put here also the right score. So it's much easier and the dashboard is the same. So the main improvement is made by some automatic, um, things here.
Like if I put the first January, I, and you have it here. So if you are, if you have some pain to, to put like, uh, the 20. You have the 22 of January.
You can just copy and paste this and make it every year. So I made this so you don't have to go through the same I have in those years. So I hope you enjoy and peace.
So that's the warm -up calendar. You can get it beneath this video in the resources section. Now the third tool, the Rice Project Scoring Tool.
So you use this tool to prioritize projects in order of the impact that they have towards your vision, mission, and principles. And this is available for download in the resources section beneath this video. It's a Google Doc.
To get it, you just go file, make a copy, save it to your drive. You can't edit this version. Now here, we have a prioritization function.
So... Let's say with, you know, you've started with your vision, mission and principles, right? Back here, you know where you want to go.
You break it down into some goals. Like let's say you break it down into like 10 goals for this next year. And then you kind of plot your 10 goals in here from a high level view.
But let's say you have some trouble. Like let's say you come up with like 20 goals and you're like, oh, this is too many. And you need to reduce it down.
Some need to get cut. And then let's say you have 10 goals, but you're wondering what order they should be executed in. Or let's say, you know, you've got one goal defined for January, but you need to know what order the core pieces should be implemented, right?
Prioritization is a key function and most humans suck at it. So I decided to just build a little tool to help humans be a little bit more rational. And so here you list your different projects, like let's say new website, new webinar, new funnel, new whatever.
And then you define these parameters. So reach, and it says here, how many customers will this project impact over a single quarter? So how many people is this going to reach?
How many customers, right? Impact. How much will this project increase conversion rate when a customer encounters it?
So impact might be about conversion. It might be towards like value to your customer. It might be towards impact towards revenue.
It's basically impact towards your vision, mission, and principles. Remember, everything is derived from this. So how much reach does it have in terms of people that, need to be influenced?
How much impact does it have in terms of solving this problem and achieving this mission? And then how much confidence do you have in this initiative? How much confidence do you have that it will reach this many people and have an impact of this?
And so with impact we just list on this scale here minimal 0 .25, massive 3. right so how if you think oh this is this is kind of i'm unsure about this well your confidence would be low if you have a lot of conviction your confidence will be higher right then effort so effort is estimated in man months and so that's number of person months basically so you know one person working for one month would be one One person working for one week would be 0 .25.
One person working for two weeks would be 0 .5. Two people working for one week would be 0 .5, right? Plot that in.
And then you need to state these inputs. Given these inputs, this basic algorithm here, which you can see its function, it will just tell you a score, RICE score. And RICE stands for Reach Impact Confidence Effort, R -I -C -E, right?
Now, the higher the RICE score, the higher the priority, right? And what you want to do is then just list the order of them.
So once you see all your different projects or initiatives and the RISE score, which one is the highest? Well, number one would be new webinar. Number two is hire a media buyer.
Number three is new funnel. right number four is sales team number five is this once you have them ranked like that then you can just plot in when you're going to be doing it so month is going to be january start date here finish date right once you've done this here then you're able to better prioritize how this gets plotted in here and whenever you're unsure of what your priorities are use the rice project scoring tool It will make your priorities more rational, more logical, more data -driven and more scientific than what you'll be able to cook up in your own mind.
So use it and then plot it because we humans are bad at prioritizing. We humans are also bad at planning and remembering and sticking to a plan and doing it. So, you know, really we're not good at any of that stuff.
So we have to use tools and these tools are powerful. And so that is the Rice Project Scoring Tool. Now let's talk about...
The fourth tool, the health tracking sheet. So use this tool to track your daily inputs and outputs. Optimize everything for your vision, mission, and principles.
And this is a cool little tool. So it's available for download beneath this video in the resources section. It's just a simple Google Doc.
You open it up, you go file, you go make a copy, save it to your drive. You won't be able to edit this one, all right? Now here, you've got...
on this first tab a dashboard so here it shows you your key stats for like month by month and an annual view and then in each month we break it down into detail so we've got date and then here we've got a bunch of different things so we're looking at what time did you go to sleep what time Did you wake up? Sleep start, sleep end.
What was the total sleep duration? What was your awake time? What was your light sleep time?
Your REM, rapid eye movement, deep sleep and all of this. What was your heart rate? What was your, you know, what was your everything?
Now you're probably thinking, where do I get a lot of these different things from, right? Now, anyone can list sleep start and sleep end and sleep duration, right? These are simple.
You don't need anything to do that. But if you want to get the more granular data, which I highly recommend doing, you can go to auraring .com and then you can buy this ring. I use it.
every day this thing is seriously worth the money and i just get the balance and it's just it's 2 .99 it's worth it it will add years to your life if you use it and actually you know and actually make some changes but what i've found is that it's it's pretty hard to use this and not make changes to your life because when you're made aware of things your behavior changes right behavior change happens with awareness and this ring brings awareness to something that has been previously unaware to your mind and that is the quality of your sleep so it'll give you all of these metrics so i recommend you buy it you plot all of that but if you don't have enough money to buy it or if you're stupid and you do have enough money to buy it but you choose not to buy it instead which if you do that you're really stupid then you can just plot in sleep start and sleep end and you plot in all of these things every day and then you look at your readiness score and your sleep score and then in these columns we input things so like
How alert was I feeling today? What is my mood like? Soreness is how sore am I from the gym and working out?
Then meditation time. How much meditation did I do today? I meditate 20 minutes a day every day.
Highly recommend it. It'll change your life. And then mindset.
Did I look at my vision, mission, and principles? Did I look at what I'm doing on this earth today? Yes.
What is my diet like? So a clean, lean diet, the diet plan that I have, that would be, if I stuck to that, it would be a one. one off snack or a couple of snacks, then it would be a two.
And if I completely botch my diet by eating some ice cream or chocolate or something like that, then it's a three, right? One, two or three. Then supplements, this is just zero one, binary state.
Did I take my supplements today? Yes or no, zero one. Workout, did I work out today?
Yes or no. Work start time, what time did I start working? Work end time, what time did I stop working?
Work duration, simply this, the difference. Then what was my output at work like today? Did I get a lot of things done?
And output is simply a measurement of the execution of the things that are on your war map. So if everything got struck off and executed, then output is 90 -100%. If you didn't do anything from that, then it's zero.
Your focus, how focused were you at getting the things on your war map done? If you didn't do really anything that was plotted here, and you did a whole bunch of other shit instead, then your focus is terrible. Focus is simply stating, your intention and then executing on that intention and not deviating, not getting distracted.
That's focus. Then plan tomorrow today. Did you plan tomorrow today?
Simply yes or no. And then reading. Did you read a book?
Improve your knowledge. How do you know what to read? Well, books that will help you achieve this.
Everything. comes from this we're optimizing our health and our sleep and our behavior for this we're optimizing who we hire who we fire for this we're optimizing products and projects and initiatives for this kpis and metrics for this we're optimizing our sleep our heart rate we're optimizing everything for this that's why when we're reading it's going to be a book that is instrumental to achieving that and then i have a live -in personal trainer who audits this every day and make sure that i'm stating it accurately And then what happens is you'll get a nice bird's eye view of everything that happened day to day.
And then at the bottom, it will summarize the month. And so you'll see how you are day to day. You'll see how you are for the month.
And then here you'll see how you are month to month and at an annual level for the entire year. This stuff here is powerful. Because how do you not achieve what you want in life?
Well, it really starts with this. If you don't state this, then you won't get this. But if you do state this and you don't plan it out, then you won't execute it.
So once you've stated that, then you need to break it down, chunk it, and plan it here. But if you only plan at a high level and you don't plan at a detailed level, then it won't get executed either. But then even if I've stated these things here, Then we need to know the priority in which they need to be stated so we can use this tool here.
Once we've prioritized them properly, then we state them here and then we break it down into 30 minute increments of exactly what we're going to do the day before we do it. So that when we wake up the next day, we just follow this strict protocol to get it done. Once it's done, we tick it off, we plan tomorrow today.
And we just work like this, minute by minute, day by day, week by week, month by month. quarter by quarter, year by year, until this is done. That's how it's done.
And so the four tools were your vision, mission, and principles, then the warm -up calendar, then the Rise Projects growing tool, and then the health tracking sheet. Now, all of these are available for download beneath this video in the resources section. They're completely free, no charge.
Don't even have to give me your email address for them. You can just have them. But having them isn't enough, you have to use them.
And using them once isn't enough, you have to use them every... single day. And what you want to ask yourself is, if not now, when?
And if not you, who? Time is ticking. Define what you really want in life and then get it.
And come hell or high water, it must be done. Once you have set the intention, you cannot deviate, you cannot waver, not even for a second, you have to get it done. So that's it for this video.
If you liked it, click that like button. Subscribe if you want more videos like this.
Just hit that subscribe button. And then let me know what you thought in the comments section below. So that's it for this video.
Thanks for watching.
The Hook
The bait, then the rug-pull.
The title promises a shortcut to achieving anything; the video's actual argument is closer to the opposite of a shortcut. Ovens' claim is that a fuzzy 10-30 year vision only becomes real once it's collapsed into a scored, scheduled, tracked daily grind, and he spends 46 minutes handing over the four documents he uses to do that collapsing.
Frameworks
Named ideas worth stealing.
02:58model
Vision, Mission & Principles
Problem
Vision
Mission
Principles
A four-part worksheet that starts from the problem a company/person exists to solve, then states the 20-30 year vision, the more grounded mission for getting there, and the fixed principles used to make decisions and hire/fire.
Steal fora founder onboarding doc, an annual retreat exercise, or a one-page desk reference for any small team
24:01model
War Map Calendar
Plot key initiatives/milestones first
Set 5-10 annual goals
Break into monthly priorities ~30 days out
Plan daily actions 7-14 days out
Highlight today yellow, strike out when done, carry misses to the next day
A color-coded Google Sheets calendar that cascades a long-term vision down into yearly goals, monthly priorities and daily tasks, with a built-in visual mechanism (carried-over, un-struck tasks) for surfacing procrastination.
Steal forany solo operator or small team's annual + daily planning cadence
35:15acronym
RICE Project Scoring Tool
Reach
Impact
Confidence
Effort
Score = Reach x Impact x Confidence / Effort. Ranks competing projects/initiatives so the ones with the best return relative to their cost get prioritized into the calendar first.
Steal forprioritizing a backlog of product, marketing or hiring initiatives without relying on gut feel
39:28list
Health Tracking Sheet
Sleep start/end and stages
Heart rate
Alertness/mood/soreness
Meditation time
Diet score
Supplements taken
Workout done
Work start/end/duration
Output
Focus
Planned tomorrow today
Reading
A daily input/output log intended to optimize sleep, diet, supplements, exercise, focus and productivity toward the same vision/mission/principles as the business goals.
Steal fora personal daily habit/energy audit tied back to a bigger goal, not tracked in isolation
CTA Breakdown
How they asked for the click.
VERBAL ASK
46:02subscribe
“If you liked it, click that like button. Subscribe if you want more videos like this. Just hit that subscribe button.”
Standard verbal end-card ask after restating that all four tools are free downloads that only work if used every single day; no hard sales pitch inside the video itself despite Skool/Hormozi links pinned in the description.
Add Modern Creator as a preferred source and Google shows you more of our breakdowns in Search, Top Stories, and AI Overviews. It only changes what you see, and you can undo it in your Google settings anytime.
Add to Preferred SourcesOpens your Google source preferences with us pre-loaded. Tick the box and you're done.
An 18-minute case that self-concept, not circumstance, decides what you notice, expect, and eventually receive, plus the 30-day exercise Shaun Hines uses to rebuild it.
One founder's personal board meeting, rebuilt over four years: a live walkthrough of the document that turns a ten-year vision into this month's cash target.
One creator ran two frontier AI agents through the same 15 real work tasks and tracked the winner, the time, and the exact dollar cost for every single one.
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